Branding for New Ventures

Branding for New Ventures

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Leslie Bromberg is President of Bromberg Consulting. Her career spans over 20 years in marketing, product development and business management, with a focus in the technology industry. Randi Dorman, Brand Strategist, has more than 15 years of marketing experience in Branding, Package Design and Adver…

Leslie Bromberg and Randi Dorman, Bromberg Consulting, Tucson AZ


    • Jun 23, 2010 LATEST EPISODE
    • infrequent NEW EPISODES
    • 9m AVG DURATION
    • 13 EPISODES


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    Latest episodes from Branding for New Ventures

    Branding for New Ventures (complete version)

    Play Episode Listen Later Jun 23, 2010 63:14


    Primary Topics in Entrepreneurship: UA Experts

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    3. Branding as a Shortcut to Meaning

    Play Episode Listen Later Jun 17, 2010 7:52


    McGuire Center for Entrepreneurship

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    10. Q&A

    Play Episode Listen Later Jun 17, 2010 2:52


    McGuire Center for Entrepreneurship

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    12. Conclusion - Microsoft vs Apple

    Play Episode Listen Later Jun 17, 2010 6:16


    McGuire Center for Entrepreneurship

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    11. Brand Position

    Play Episode Listen Later Jun 17, 2010 2:59


    McGuire Center for Entrepreneurship

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    9. Implementing a Brand and Brand Identity

    Play Episode Listen Later Jun 17, 2010 8:00


    McGuire Center for Entrepreneurship

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    8. Brand Opportunity and Stretch

    Play Episode Listen Later Jun 17, 2010 4:09


    McGuire Center for Entrepreneurship

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    7. Inspirational Heirarchy

    Play Episode Listen Later Jun 17, 2010 5:13


    McGuire Center for Entrepreneurship

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    6. Communicating Values - Who, What, How

    Play Episode Listen Later Jun 17, 2010 5:08


    McGuire Center for Entrepreneurship

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    5. Holistic Approach to Brand Strategy

    Play Episode Listen Later Jun 17, 2010 8:43


    McGuire Center for Entrepreneurship

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    4. Short Q&A on Position

    Play Episode Listen Later Jun 17, 2010 1:48


    McGuire Center for Entrepreneurship

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    2. Introductions and Branding Attitudes

    Play Episode Listen Later Jun 17, 2010 6:28


    McGuire Center for Entrepreneurship

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    1. Apple Commercial Talks to Heart and Mind

    Play Episode Listen Later Jun 17, 2010 3:05


    McGuire Center for Entrepreneurship

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