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I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into how to market restaurants more effectively by treating each service as its own unique offering. I explain why lunch, dinner, and brunch each need clear promises and tailored marketing, and how productizing those services can transform customer acquisition. I break down the phased approach I use to launch them and the strategies that actually move the needle on performance. TakeawaysEach service is a standalone product with a single obvious promise.Lunch is not just food earlier; it's a promise of speed and certainty.Different services cater to different customer needs and experiences.Your website should route customers to the service they want.Marketing should focus on one service at a time for better results.Creating a clear offer and ritual for each service is essential.Measure the success of your marketing efforts consistently.Product market fit is crucial for customer acquisition.Awareness builds on the momentum of a strong service offering.Tailor your marketing message to fit into customers' lives.Chapters00:00 Introduction to Restaurant Marketing Strategies01:49 Understanding Different Service Times05:39 Productizing Each Service for Success08:51 Implementing and Measuring Marketing StrategiesIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
In this episode of Remodelers on the Rise, architect turned remodeler Mary Denby shares how she shifted from wearing every hat to leading with clarity. From creating real processes, to hiring her first estimator, to facing the numbers instead of avoiding them, her story shows the power of focus, action, and joy in business. ----- Ready to streamline your business and increase profits? Visit JobTreadto see how their all-in-one construction management software helps remodelers and builders simplify estimating, scheduling, job costing, and invoicing. Want to hear JobTread in action? Check out our upcoming January episode featuring stories from the JobTread Connect User Conference in Dallas. You'll hear directly from contractors who are using JobTread to boost profits, improve communication, and deliver a better client experience. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways JobTread provides full visibility into project management. Transitioning from architecture to business ownership can be challenging. Implementing processes is crucial for business growth. Understanding financials is key to running a successful business. Setting boundaries helps maintain work-life balance. Hiring the right team members is essential for success. Leadership involves empowering your team and allowing them to shine. Continuous improvement is necessary for long-term success. Having fun in business is important for motivation. Taking action on ideas leads to positive outcomes. ----- Chapters 00:00 Introduction to MHD Builds and Personal Milestones 03:31 Celebrating 50 Days of Travel and Life's Joys 06:41 Mary's Journey from Architecture to Remodeling 12:34 Building a Business: Challenges and Growth 18:25 Implementing Processes for Success 20:52 The Power of Peer Support 26:16 Hiring Decisions and Business Growth 27:36 Understanding Financials for Better Decision Making 29:35 Leadership Challenges and Team Dynamics 35:56 Facing Financial Realities Head-On 42:43 Key Takeaways and Closing Thoughts
On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2. Timestamps: 00:00 - Intro 01:32 -Why Sora 2 gives you an unfair advantage 03:02 - Using Perplexity as a research agent 06:07 - Generating concepts with Claude 09:15 - Evaluating concepts for viral potential 14:51 - Implementing prompts in Sora 2 18:10 - Final thoughts and demonstration Key Points: • A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation • Creating viral content gives startups an "unfair advantage" in distribution and attention • Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit) • Testing multiple AI-generated concepts to find what resonates with your target audience The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
0:00 Trump implementing Project 2025 despite distancing himself in campaign?! Lindsey Granger | RISING 9:42 Warren cuts off CBS anchor, blasts GOP for pushing 'illegal aliens', healthcare 'lie' | RISING 18:37 Judge denies Abrego Garcia's asylum bid amid rumored deportation to Uganda| RISING 23:18 Trump Admin: US is in 'armed conflict' with drug cartels | RISING 32:39 Gavin Newsom threatens universities who accept Trump's funding offer | RISING 42:18 Poll: Voters unsure if America's political divides can be overcome | RISING 47:25 Elon Musk leads Netflix boycott over LGBTQ themes in kids show | RISING+ 56:07 Bari Weiss To Be EDITOR-IN-CHIEF Of CBS News: REPORTS | RISING+ Learn more about your ad choices. Visit megaphone.fm/adchoices
From Blueprint to Reality!
Discover how to build an “aligned empire,” a business and life that work together instead of against each other. Today's guest has mastered the art of balance—not just work-life balance, but proper alignment between career ambitions, family priorities, energy management, and personal fulfillment. Whether you are just starting or feeling overwhelmed by trying to do everything yourself, this conversation will provide a reliable roadmap for building something sustainable that honors your values and ambitions. Join us to learn more!Kasey D'Amato is a keynote speaker, executive coach, and strategic business advisor who helps business founders and corporate leaders navigate high-stakes decisions and transitions with clarity, confidence, and resilience, without burning out in the process. With over 20 years of experience across healthcare, entrepreneurship, and business consulting, Kasey brings a unique blend of business acumen, human behavior expertise, and emotional intelligence to her work. She has walked multiple career paths, including pharmaceutical sales, founding a global skincare brand, healthcare consulting, and executive leadership advisory. Kasey's mission is to impact one million entrepreneurs and high achievers, and her core message will challenge how you think about success. She believes a dream life is within reach for those who are willing to lead with intention. You'll discover Kasey's “3 Whos” framework that ensures you will never have to navigate your journey alone, and why she swears by 90-day experiments instead of massive overhauls. Kasey is known for her dynamic, actionable, and emotionally intelligent approach to leadership as she guides ambitious entrepreneurs and executives to think bigger, lead better, and align their next move with both performance and personal fulfillment. Show Highlights:Components of an aligned empireFind your Polaris Point™: This is your clear “North Star” that aligns business ventures with personal life goals. Every 90 days, take a step back, assess, and recalibrate your approach. 3 areas of alignment beyond the tactical tools of your industry:Self-leadership: mindset, resilience, clarity of purpose/mission, confronting limiting beliefs, and understanding that failure is part of the process (This is 80% of your success!)Team leadership: communication, expectations, measures of success, setting examples, and celebrating winsIndustry leadership: visibility, accountability, a focus on your superpower, and consistency in how you want to be knownDream BIG! “Dreams are free in the land of imagination!”Implementing 90-day experiments to make progress in specific areasCommon objections to having alignment partners:“I can do it all myself.”“I don't have enough time.”I don't have the money.”Hiring with specific growth goals in mindKasey's framework, your “3 Whos”:Who are your mentors and coaches?Who are your peers?Who are the members of your team?Kasey's biggest takeaways about your journey, guidance, and leaning on your 3 WhosResources:Connect with Kasey D'Amato: Website, LinkedIn, Instagram, and Kasey's Decision Threshold™ Checklist.Connect with MegGet Meg's FREE download, Finding Your Perfect Match:
The CEO's Journey: Actionable Insights from Patrick Thean on Leadership, Strategy, and ExecutionIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge interviewed Patrick Thean, co-founder of Rhythm Systems®, bestselling author, and executive coach. Patrick shared actionable strategies for CEOs to scale high-growth companies, build strong cultures, and implement practical frameworks for leadership success. This blog distills key insights, providing guidance for leaders seeking to elevate their organizational performance and personal impact.The Real Role of a CEO: Beyond the Job TitlePatrick emphasizes that the CEO role evolves with company size: startup CEOs are hands-on with day-to-day operations, mid-market leaders focus on vision and enabling teams, and enterprise CEOs prioritize strategy, culture, and executive team alignment. He outlines seven practices for CEO success, including personal growth, curiosity, building early warning systems, aligning teams, fostering culture, developing talent ecosystems, and crafting customer-centric strategies. Implementing these practices helps CEOs empower their teams, prevent costly misalignment, and drive sustainable organizational growth.Personal development is foundational to effective leadership. Patrick recommends regular self-assessment, working with coaches or peer groups, and committing to continuous learning to ensure personal growth keeps pace with company expansion. A strong culture and aligned talent ecosystem amplify the CEO's impact, enabling teams to execute effectively while sustaining engagement, morale, and performance.Tools like Rhythm Systems® act as a “CEO's software,” providing a platform for strategy execution, goal tracking, and real-time performance visibility. By combining practical frameworks with software support, CEOs can transform high-level vision into operational reality, enhance accountability, and maintain clarity across their organization. The integration of personal growth, structured practices, and strategic tools equips leaders to thrive in high-growth environments.About Patrick TheanPatrick Thean is a serial entrepreneur, executive coach, and co-founder of Rhythm Systems®, a SaaS platform designed to help CEOs execute strategy, align priorities, and drive performance. His books, podcast, and coaching provide actionable insights for leaders navigating growth, culture-building, and organizational alignment.About Rhythm Systems®Rhythm Systems® provides a platform that helps CEOs and leadership teams implement strategy, track execution, and maintain alignment across departments. The software combines strategic planning, measurable goals, and real-time performance tracking, supporting sustainable business growth.Links Mentioned in this EpisodeRhythm Systems®Patrick Thean LinkedInKey Episode HighlightsThe CEO role changes depending on company size and growth stage.Seven practices for CEO success: self-growth, curiosity, early warning systems, alignment, culture, talent, and customer strategy.Personal development and accountability are crucial for effective leadership.Culture and talent ecosystems drive sustained organizational performance.Tools like Rhythm Systems® enhance execution, alignment, and clarity.ConclusionPatrick Thean's insights provide CEOs with a roadmap to balance personal growth, strategic leadership, and operational alignment. By implementing his seven practices and leveraging tools like Rhythm Systems®, leaders can empower teams, sustain high performance, and drive long-term business success.
Building Routines & Positive Behavior Strategies with "Academically April" In this episode of the Helping Families Be Happy podcast, host Adina Oberman talks to April, an educator and member of the PBIS team in her California school district. April shares her strategies for building effective classroom routines and the importance of positive behavior interventions. They also discuss how parents can implement similar routines at home to encourage consistency and set clear expectations for their children. April emphasizes the importance of moving from tangible incentives to intrinsic motivation for students, both in the classroom and at home. Episode Highlights 00:00:10: Introduction to the podcast episode and guest April's background. 00:01:39: Discussion on building effective routines and strategies for classroom management. 00:02:56: Techniques for establishing and maintaining classroom routines, emphasizing the initial weeks. 00:03:41: The importance of consistent routines for children, both in school and at home. 00:04:15: Suggestions for parents on implementing effective routines at home. 00:05:28: Tips on using timers and visual schedules to create home routines. 00:06:19: Visual aids as a helpful tool for children to understand daily scheduling. 00:08:10: Explanation of Positive Behavioral Interventions and Supports (PBIS) and its implementation at April's school. 00:10:16: The role of community, including teachers and parents, in reinforcing positive behaviors. 00:11:45: The connection between school and home expectations through positive behavior strategies. 00:13:56: Encouragement to transition from incentives to intrinsic motivation for children. 00:14:48: Discussion on building values and community engagement within children. 00:17:00: Information on how to connect with April online for further insights. Key Takeaways Establishing consistent routines can significantly aid in children's adaptability both at school and at home. Implementing visual aids and timers can help children better understand and follow daily schedules. Positive behavior interventions require collaboration between schools and families to be most effective. Parents should work towards fostering intrinsic motivation in children to encourage self-motivated positive behavior. Tweetable Quotes "Consistency makes kids really successful." - April, Educator and PBIS Team Member "We want those incentives to go away so children act because they feel good about it." - April, Educator "A community approach is essential for positive behavior reinforcement in children." - Adina Oberman, Podcast Host.
Agency Nation Radio - Insurance Marketing, Sales and Technology
This episode of Agency Nation Radio is the third in a special series about artificial intelligence (AI) brought to you by the Big “I” Agents Council for Technology's (ACT) AI workgroup. Host Kasey Connors, executive director of ACT, is joined by Jake Holehouse, owner of HH Insurance in St. Petersburg, Florida, and Dale Steinke, director, Agent for the Future Advisors at Liberty Mutual. The discussion dives into the realities of implementing AI tools in an agency—how to start small, gain team buy-in and integrate AI into existing workflows. Holehouse shares first-hand lessons from introducing AI across his agency, while Dale offers research-backed insights on adoption, policies and measuring impact. Together, they highlight how agencies can overcome fear, avoid missteps and use AI to free up staff for higher-value client work. Learn more about ACT. https://www.independentagent.com/agency-management/technology/ Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.
Send us a textEmail me at manspacetherapy@gmail.com for information about the e-course!In this final episode of the series, Matt discusses the integration of the 7 chambers and the masculine triangle, focusing on the transformation of pain into peace, presence, and purpose. He emphasizes the importance of body awareness and emotional growth, guiding listeners through the process of acknowledging pain and living authentically. The conversation culminates in the explanation of the masculine triangle, which represents sacrifice, abundance, and a life of meaning, and concludes with practical advice on implementing these concepts in daily life.TakeawaysWe've been living backwards, avoiding pain and surviving life.Fear is the primary restrictor of existence.Transforming pain into life leads to growth.Acknowledge pain and let it move through you.Living by new rules creates peace and trust.Engagement in the moment fosters presence.Pursue alignment within yourself and others.Sacrifice with a purpose leads to deeper meaning.Abundance allows for giving without fear.Implementing these concepts leads to personal transformation.Chapters00:00 Introduction to the Masculine Triangle02:00 Transforming Pain into Peace06:50 From Withdrawal to Presence11:10 The Compliance Chamber and Purpose15:30 The Masculine Triangle Explained16:30 Implementing Transformation in LifeSpread the word! The Manspace is Rad!!
What does it take to build a brand people actually believe in? Sean Barnes and Nader Safinya explore culture branding, executive coaching, and the future of leadership in a post-COVID world. Podcast Show Notes – Episode 249 | 09.30.2025 Episode Title: Nader Safinya & Sean Barnes Key Moments 0:00 - Introduction to Nader Safinya and Black Ribbit 1:05 - Welcome to The Way of the Wolf 1:33 - Culture branding and its challenges 2:42 - The impact of COVID-19 on workplace dynamics 5:10 - Employee vs. customer experience disconnect 6:02 - Importance of strategic questioning in business 7:22 - Company culture and job seeking 10:18 - Executive career transition coaching 13:20 - Implementing culture branding solutions 17:36 - Job descriptions tailored to lifestyle choices 21:51 - Quantifying culture: surveys and financial metrics 24:08 - Measuring workforce engagement qualitatively and quantitatively 25:52 - Rise of coaching and consulting post-pandemic 28:45 - Differentiation in coaching and consulting 29:03 - AI's role in human harmony 33:09 - Wealth redistribution and educational initiatives 35:42 - Networking events' impact on business 37:03 - Addressing toxic workplaces 38:02 - Communication's role in culture branding 41:24 - Balancing passion with practicality in leadership 44:33 - Black Ribbit's origins and leadership development 49:19 - The importance of early branding 51:17 - Vision for Black Ribbit's future growth 53:18 - Collaborative leadership and industry improvement 54:14 - Final thoughts on leadership and growth 55:22 - Closing remarks and thanks Key Takeaways Culture branding bridges the gap between what a company says and what it does, aligning employee and customer experiences seamlessly. Effective communication and human-centered design in the workplace can transform company culture and positively impact employees' lives, creating a ripple effect beyond the office. Redistributing wealth and leveraging AI requires careful consideration of human skills and education to ensure a balanced and harmonious future. Guest: Nader Safinya LinkedIn: https://www.linkedin.com/in/nadersafinya/ Website: http://blackribbit.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/frog-talk/id1738770860 Spotify: https://open.spotify.com/show/2Yugp87LUkJiRLDeZTtiSO Host: Sean Barnes Website: https://www.wolfexecutives.com https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wolfexecutives https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/ The Wolf Leadership Series: https://wolfexecutives.com/wolf-leadership-series/ YouTube: youtube.thewayofthewolf.com Twitter: https://x.com/the_seanbarnes https://x.com/wolfexecutives Instagram: https://www.instagram.com/the_seanbarnes https://www.instagram.com/wolfexecutives https://www.instagram.com/the_wayofthewolf TikTok: https://www.tiktok.com/@the_seanbarnes Email: Sean@thewayofthewolf.com Audible: https://www.audible.com/pd/The-Way-of-the-Wolf-Podcast/B08JJNXJ6C Spotify: https://open.spotify.com/show/2BTGdO25Vop3GTpGCY8Y8E?si=ea91c1ef6dd14f15
Guest host Charis Hogg talks to Glyn Lewis, founder and CEO of Renewal Development Learn more about your ad choices. Visit megaphone.fm/adchoices
Drawing from insights gathered at five IRS tax forums this year, Roger and Annie are joined by Jeff, Amanda, and Katarina to tackle the three most pressing challenges facing small accounting firms. From remote hiring strategies to why 90% of clients accept fee increases to essential marketing basics, this episode shows how hiring, pricing, and marketing work together to create a thriving, sellable practice. Whether you're drowning in capacity issues or preparing for eventual retirement, these proven strategies offer a roadmap out of the daily grind.SponsorsPadgett - Contact Padgett or Email Jeff Phillips(00:00) - Welcome to Federal Tax Updates (01:10) - Overview of Today's Podcast (01:27) - Insights from IRS Forums (02:43) - Key Challenges in the Industry (04:20) - Deep Dive into Hiring Issues Pricing Strategies and Challenges (07:38) - Introducing Jeff Phillips on Hiring (08:53) - Remote Work and Hiring (28:41) - Introduction and Struggles with Pricing (29:10) - Linking Pricing to Hiring Challenges (30:08) - Consequences of Poor Pricing (31:55) - Implementing a Pricing System (33:35) - Client Reactions to Price Increases (36:16) - Timing and Strategy for Raising Fees (46:31) - Marketing and Growth Strategies (48:07) - Importance of Online Presence (50:52) - Leveraging Reviews and Referrals (01:01:33) - Concluding Thoughts and Future Plans Get NASBA Approved CPE or IRS Approved CELaunch the course on EarmarkCPE to get free CPE/CE for listening to this episode.Connect with the Hosts on LinkedInRoger HarrisAnnie SchwabReviewLeave a review on Apple Podcasts or PodchaserSubscribeSubscribe to the Federal Tax Updates podcast in your favorite podcast app!This podcast is a production of the Earmark MediaThe full transcript for this episode is available by clicking on the Transcript tab at the top of this pageAll content from this podcast by SmallBizPros, Inc. DBA PADGETT BUSINESS SERVICES is intended for informational purposes only.
"For we are His workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them." Ephesians 2:10 Welcome to The Adoption & Foster Care Journey—a podcast to encourage, educate and equip you as you care for children in crisis through adoption, foster care and kinship care. It's September—International FASD Awareness Month! All month long we will focus on Fetal Alcohol Spectrum Disorder. On this episode, host Sandra Flach continues the FASD conversation with Julia Rivera. Julia is a retired attorney and co-founder of the Texas FASD Network. After years of unsuccessfully seeking interventions for her son's perceived behavioral issues, he was finally diagnosed with the underlying problem—Fetal Alcohol Spectrum Disorder (FASD). Implementing the FASCETS Neurobehavioral Model for FASD revolutionized her parenting and saved her son. When she's not advocating for FASD awareness, you can find Julia at her home in the Kansas City area with her 3 boys—her hubby Angel, her son who is now 22, and her cat, Buster. Listen in to Sandra's conversation with Julia Rivera on Episode 499 wherever you get your podcasts. Please be sure to subscribe to the podcast, leave a review, and share it on your social media. Links mentioned in this episode: The Adoption & Foster Care Journey justicefororphansny.org justicefororphansny.org/hope-community Email: sandraflach@justicefororphansny.org sandraflach.com Orphans No More—A Journey Back to the Father book on Amazon fasdunited.org https://texasfasd.org FASCETS.org
In part two of this three-part series, Con Gottfredson sits down again with Sivaram Jambunathan to dive deeper into the realities of implementing workflow learning in the manufacturing environment. Building on the first episode, Siv shares how his team rolled out a Digital Coach, navigated adoption challenges, and accelerated speed to competency on the production floor. From onboarding new hires to transferring critical knowledge, Siv reveals how a “green path / red path” coaching model transformed safety, confidence, and performance—helping employees feel like they won the day every day. Curious how workflow learning can drive measurable impact in high-stakes, fast-moving industries? Download or listen today. Have questions about this content or another resource on the site? Let us know! Use this form to let us know you're interested in scheduling a call with a member of the team. We're always happy to discuss your current, future, or aspirational initiatives in real-time. For more 5 Moments of Need resources, visit our website, join the conversation, download our ebook, and subscribe to this podcast so as not to miss a single episode. Copyright © 2025 by APPLY Synergies, LLC | All Rights Reserved.
Natalie Wynn is a distinguished speaker, transformation coach, and author recognized for her expertise in empowering high achievers to unlock their full potential. As the author of Manifest Your Limitless Life, she guides individuals in reshaping their money mindset, overcoming burnout, and intentionally designing lives aligned with their deepest aspirations. With a strong background in entrepreneurship, Natalie continues to mentor professionals through her Salon Suites business in Fayetteville, Georgia, while also leading Inspire Life 365, her platform dedicated to personal growth and transformation.Please learn more about Natalie Wynn at www.InspireLife365.comIn this episode of Mr. Biz Radio, Ken “Mr. Biz” Wentworth welcomes Natalie Wynn to discuss manifestation, money mindset, and burnout recovery. Natalie reflects on her entrepreneurial journey, from her early ventures to establishing a successful Salon Suites business. Her story provides valuable lessons for entrepreneurs striving for both personal and professional growth.Ken and Natalie also explore the warning signs of burnout, including people-pleasing and misalignment, which often hinder success. Natalie shares practical strategies for restoring alignment, reconnecting with purpose, and reframing money stories. Listeners gain actionable insights to strengthen resilience and achieve greater fulfillment in business and life.Key Takeaways:-Identifying and addressing the tendency to people-please is crucial in preventing burnout and fostering authentic personal commitment.-Recognize when business endeavors are misaligned with personal values and take actionable steps to realign, leading to increased fulfillment and productivity.-Implementing the ATM framework (Awareness, Transformation, Movement) can help individuals rewrite their financial narratives and align actions with long-term goals.-Clearing physical clutter can lead to mental clarity and space for new opportunities, aiding in the reduction of stress and feelings of being stuck.-Incorporating small, intentional actions into daily routines can catalyze long-term momentum towards achieving aspirational goals and personal fulfillment.
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Ready to work with a VA? https://keap.page/tjb048/elevate-strategic-partnership.htmlJoin the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusinessJOIN TRUE PROFIT LEARN MOREGRAB THE FREEBIE HERE https://trueprofitsalons.com/beautybusiness?utm_source=chatgpt.comKeywordssalon finances, bookkeeping, cash management, salon profitability, pricing strategies, commission structure, profit and loss, salon growth, financial health, True Profits LawnsSummaryIn this episode of the Beauty Business Game Changer Podcast, host Jennifer Alvarez speaks with Ross Loveland of True Profits Lawns about the importance of financial management for salon owners. Ross shares his journey into bookkeeping and how he found his niche in working with salons. They discuss common financial struggles faced by salon owners, the significance of cash management, and effective pricing strategies. Ross emphasizes the benefits of a commission structure for salon teams and the importance of understanding profit and loss statements. He also introduces the Profit First methodology as a way to manage finances effectively and encourages salon owners to take control of their financial health.TakeawaysUnderstanding your finances is crucial for salon success.Niching down can lead to better client relationships.Salon owners often struggle with cash management.Pricing should reflect the value provided, not just competition.A commission structure can enhance team motivation and profitability.Profit and loss statements are essential for financial health.Setting aside funds during good months prepares for slow seasons.The Profit First methodology helps manage cash flow effectively.Customization of financial insights is key for salon owners.Small changes can lead to significant improvements in business. Chapters00:00 Introduction to True Profits Lawns02:38 The Journey to Specialization in Bookkeeping05:24 Understanding Financial Struggles in the Salon Industry09:40 The Importance of Cash Management16:01 Pricing Strategies for Salon Services18:41 The Benefits of a Commission Structure22:22 Understanding Profit and Loss Statements25:54 Navigating Commission Rates and Employee Growth31:03 Managing Payroll and Financial Health33:47 Preparing for Financial Challenges38:08 Implementing the Profit First Methodology42:17 Customizing Financial Insights for Salon Owners47:24 Final Thoughts and Encouragement for Salon Owners
Hedy & Hopp CEO & Founder Jenny Bristow, along with Director of Data & Technology Mark Brandes, Director of Activation Lindsey Brown, and Marketing Analyst Cassie Haxton, discuss Hedy & Hopp's experience becoming the first marketing agency to achieve Epic certification and the various opportunities for healthcare marketers to leverage Epic tools in their daily work.Our Epic certification journey, spanning four years of relationship-building with Epic, was driven by Epic's recognition of marketers' importance in patient experience and the demand from clients for certified partners. Marketers can effectively use Epic tools to enhance patient experience and communication strategies, with messaging capabilities that engage both current and prospective patients. Epic offers a wealth of data for demonstrating ROI, tracking patient acquisition, and showing the impact of marketing campaigns. While the platform itself has a visually-outdated interface, its structure and depth is highly sophisticated. Implementing features in Epic is not an easy undertaking, but having an overall understanding of the system has the potential to be extremely valuable to healthcare marketers.If you are interested in learning more about using Epic for your marketing, we are hosting an in-person Learning Lab on Epic and marketing analytics at The Healthcare Interactive Conference (HCIC), with registration opening soon. We are also offering a free virtual session covering the same content from HCIC shortly after the conference. Sign up at HedyandHopp.com/EpicWebinar. Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
So many pharmacy owners have great ideas for new programs, services, or revenue streams—but struggle to actually implement them. In this episode, Dr. Lisa Faast reveals the secret to implementation and why most independent pharmacies fail at turning plans into reality. Using analogies like freight trains, lasagna layers, and marathon training, Lisa shows you how to take a structured, step-by-step approach to make real progress without overwhelm. **Show Notes:** 1. **Introduction** [0:00] 2. **Challenges in Implementation* [2:23] 3. **Setting Aside Time for Implementation** [3:34] 4. **Ruthless Prioritization and Time Management** [4:21] 5. **Creating a Structure for Implementation* [9:32] 6. **The Importance of Focus and Deliberate Action** [10:32] 7. **Conclusion and Call to Action** [11:59] ----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**
This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/DVK865. CME/MOC/AAPA/IPCE credit will be available until September 22, 2026.Implementing Immuno-Oncology in Gynecologic Cancer Care for Veterans: Expert Insights on Personalized Treatment In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and National Association of Veterans' Research and Education Foundations. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca and Merck & Co., Inc., Rahway, NJ, USA.Disclosure information is available at the beginning of the video presentation.
This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/DVK865. CME/MOC/AAPA/IPCE credit will be available until September 22, 2026.Implementing Immuno-Oncology in Gynecologic Cancer Care for Veterans: Expert Insights on Personalized Treatment In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and National Association of Veterans' Research and Education Foundations. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca and Merck & Co., Inc., Rahway, NJ, USA.Disclosure information is available at the beginning of the video presentation.
Misery is manufactured and dark forces continue to profit from it. But our light does not die. Let's root ourselves in truth. It will always outlast the empire of lies. The kingdom of God is not confusion, but clarity. In Syria, a one time terrorist is now a statesman. When governments play with human lives. The Spiral Case. Inuit population control from Denmark in the 90's. Implants for twelve year olds. Zero informed consent. Considered too stupid. Compensation is in process. Implementing the eugenics book. Add an extra zero to the numbers. Trump is pressuring them. Child health care at it's worst. Scary similarities to the Covid policies. It's almost like colonialism. Oh, and we funded Smartmatic in Venezuela. A history of USA overthrow policy. Are there voices bold enough to speak out? A historical Syrian speech at the UN. Operation Cyclone is the precedent. It was dripping everywhere with everything. Israel has other plans. It's not just Gaza. Iran nukes are now in play. The status of our assets is constantly changing. Ireland is in the censorship news. Sometimes in intelligence, the environment is the message. Always take the high level and skeptical view. Those skills will serve us all very well in the future.
SummaryIn this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.TakeawaysWebinars should focus on thought leadership rather than just sales pitches.Delivering value is crucial for retaining audience attention.Building trust involves sharing expertise freely.The no-like-trust factor is essential in marketing.Repurposing content can significantly increase ROI.Automation tools can streamline webinar processes and save time.Live webinars allow for real-time audience engagement and feedback.You don't need expensive tech to start hosting webinars.Implementing a two-step signup process can boost conversion rates.A single webinar can generate multiple content pieces for future use.Chapters00:00 Introduction to DemandShift and Webinars03:13 The Intentionality Behind Webinars06:24 Delivering Value in Webinars09:10 Building Trust and Relationships12:08 The Balance of Thought Leadership and Conversion15:04 Getting Started with Webinars18:09 Repurposing Content for Maximum ROI21:24 The Importance of Unique Perspectives24:00 Becoming the Default Solution26:56 Overcoming Self-Consciousness in Content Creation32:24 Crafting a Content Strategy for Webinars39:17 Live vs. Pre-Recorded Webinars: Pros and Cons46:48 Advancements in Webinar Technology49:25 The Power of Automation in MarketingLinks from the show: ChatGPT Market Research Prompt: https://demandshift.co/prompt14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3YzTry Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737 Credits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: djontic.com@djontic on twitterRyan Roghaar:rogha.ar
In this episode of SurgOnc Today, SSO Peritoneal Surface Malignancy Disease Site Working Group members Dr. Alissa Greenbaum and Dr. Omar Llaguna moderate a discussion with Dr. Maheswari Senthil of UC Irvine and Dr. Richard Alexander of the Rutgers Cancer Institute of New Jersey to dive deep into the history of the development of regional therapies such as HIPEC and PIPAC in the United States. The expert discussants answer tough questions regarding the ethical considerations of modern clinical trials and the implementation of experimental therapies into practice.
In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI era. Scaling Enterprise Sales: Key Insights · Building a robust playbook for enterprise sales success · Implementing effective hiring and onboarding processes · Leveraging AI and technology to enhance sales efficiency · Developing a strong sales culture and team dynamics The Power of People in Scaling Sales One of the core themes Adam emphasizes is the importance of hiring and developing top talent. He outlines: A comprehensive interview process, including panel interviews Assessing candidates' resilience, accountability, and discipline Creating a "farm system" for developing sales talent internally Develop Clear Playbooks Adam outlined three crucial elements of effective sales playbooks: Product knowledge - Understanding what you sell and how it impacts customers Clear expectations - Outlining exactly what's expected in each role Unified approach - A consistent philosophy for engaging prospects Boosting Seller Efficiency and Pipeline Growth Adam provides practical strategies for improving sales performance, including: · Focusing on pre-hello activities to secure initial conversations · Utilizing AI for account research, territory planning, and meeting assessments · Balancing technology with human touch in the sales process The Role of AI in Modern Sales While AI is transforming many aspects of sales, Adam cautions against over-reliance: · AI tools for enhancing productivity and insights · The continued importance of human connection in sales · Balancing AI automation with personalized outreach This episode offers a comprehensive look at scaling enterprise sales teams, blending time-tested strategies with cutting-edge AI applications. Whether you're a sales leader looking to grow your team or a sales professional aiming to enhance your skills, you'll find actionable insights to elevate your sales game. Key Moments 00:00:00 - Effective Sales Strategies for Market Contact 00:00:42 - Introduction to Adam Block and Motive 00:04:32 - Adam Block's Guilty Pleasure: 80s Music 00:07:19 - Scaling Enterprise Sales Organizations 00:15:36 - Finding and Assessing Top Sales Talent 00:20:58 - Panel Interview Process for Sales Candidates 00:32:46 - Boosting Seller Efficiency and AI Integration 00:47:50 - Closing Thoughts and Career Opportunities at Motive About Adam Block Adam oversees Motive's global Revenue and Go-To-Market functions, including sales, business development, strategy, operations, sales engineering, and partnerships. Prior to Motive, he served as Vice President over the Public Sector, Healthcare, Manufacturing, High Tech, and Life Sciences teams at Medallia, the leading enterprise experience platform. During his tenure, Medallia went public and was later acquired for $6.4B. Before Medallia, Adam was Vice President, Sales and Marketing for TenMast software (now MRI software) and previously served as Partner and Vice President of Sales at Zeta Marketing, an internet marketing startup. Adam earned his Bachelor of Business Administration (BBA) in Finance and Management from the University of Kentucky. Follow Us On: · LinkedIn · Twitter · YouTube Channel · Instagram · Facebook Learn More About FlyMSG Features Like: · LinkedIn Auto Comment Generator · AI Social Media Post Generator · Auto Text Expander · AI Grammar Checker · AI Sales Roleplay and Coaching · Paragraph Rewrite with AI · Sales Prospecting Training for Individuals · FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: · As a Chrome Extension · As an Edge Extension
What if your shop could do the same volume of work with fewer employees—and you didn't have to answer every customer email yourself? In this episode of the Print Hustlers Podcast, we sit down with John from The Graphic Hive in South Williamsport, PA to talk about implementing lean manufacturing, using AI to streamline front-office tasks, and how his real estate strategy helps the business thrive.
Creating a plan is one thing. Implementing it is another. What are the realities of putting the 10 Year Health plan into action? As implementation of the 10 Year Health Plan continues at pace, Andrew McCracken, Danielle Jefferies and Sarah Arnold discuss the challenges of putting the plan into action, the latest step in the creation of the government's neighbourhood health service and the introduction of new NHS trust league tables. You might be interested in: What does it mean to have 'good' and 'bad' hospitals? (blog) A prevention revolution – or another missed opportunity? (blog) The King's Fund Annual conference 2025: courage, honesty and the future (event) This episode was edited by Bespoken media.
When stating ISO Management System ‘compliance', that in reality means the conformance to ISO Standard requirements, compliance in ISO terminology actually refers to compliance with legal and other statutory regulations. It may sound like semantics, but the difference is distinct for a reason, as you don't get a ‘non-compliance' for not meeting requirements, rather you get a ‘non-conformity'. When it comes to compliance with the law as required by ISO Standards, you need more than a Legal Register to prove compliance. In this episode, Ian Battersby dives into what is meant by compliance in ISO, how this relates to legal and statutory requirements, and how businesses can effectively evaluate compliance. You'll learn · What is the difference between ‘Compliance' and ‘Conformity'? · What are the different types of compliance requirements? · How do Acts and Regulations work in tandem? · Who enforces legal compliance requirements? · Where do these requirements sit in ISO Standards? · How do you prove compliance within ISO management? · How do you evaluate effective compliance? Resources · Isologyhub · From Silos to Synergy: The benefits of Implementing an Integrated ISO Management System Webinar registration In this episode, we talk about: [00:30] Upcoming webinar: If you'd like to learn more about the benefits of integrated management systems, feel free to register for our upcoming webinar here. [01:30] Episode Summary – Ian Battersby discusses the topic of compliance within ISO Standards, and how you can effectively evaluate it within your Management System. [02:30] What is the difference between ‘Compliance' and ‘Conformity'? It's a common misconception that you ‘comply' with an ISO Standard, when in reality, you conform to an ISO Standard, hence why you can receive a ‘non-conformity' in audits and not ‘noncompliance'. When we talk about compliance within ISO Management, this refers to compliance with the law, regulations and other statutory requirements, as this is a requirement within all ISO Standards. [03:50] What are the different types of compliance requirements? There are many different types of law, Ian focuses on what is known as statute law legislation, as this is distinct from common law, case law and constitutional conventions. Statute law legislation is clearly written and can be cited in something like a Legal Register, or Register of Compliance Obligations. There are different types of legislation that you'll need to document, including: Primary Legislation: These are put in place by acts of UK Parliament and may have involvement from devolved administrations as well. Statutory compliance refers to compliance with primary legislation. An example of this type of legislation includes the Health & Safety at Work Act. Secondary or delegated legislation: Those primary Acts often require a lot more detail regarding the practicalities of applying them, which is delivered through Secondary or delegated legislation, otherwise more commonly known as regulations. These have more input from relevant public bodies to provide the requirements that can be applied. Both regulations are issues under Statutory Instruments (SI's), which are the formal legal vehicle that gives them effect. Put simply, regulations are the rules and Statutory Instruments are the legal mechanism which brings those rules into effect. [06:05] How Acts and Regulations work in tandem: Taking the Health & Safety at Work Act as an example, at the start this was quite a broad and generic act, it wasn't until years later that the workplace health, safety and welfare regulations came about to support the Act. This was further bolstered with the Management of Health & Safety at Work Regulations. Both regulations were developed through consultation between Government departments and other bodies such as the Health & Safety Executive. These regulations gave companies much more detail on what's actually required in order to comply with the Health & Safety at Work Act. [06:50] Who enforces legal requirements? – It's not just the police that enforce legal requirements, there are a number of other bodies independent of government and the judiciary that can enforce regulations and prosecute for breaches caused by organisations and individuals. This can include bodies such as The Health & Safety Executive, The Financial Conduct Authority, The Environment Agency and the Information Commissioners Office. There are more for other areas, and these are often the bodies involved in the development of specific regulations. [07:45] Where do these requirements sit in ISO Standards? As Is the case with ISO Standards, the requirement for compliance is sprinkled throughout the whole document. Starting with Clause 4 Context. Here ‘Interested parties' are a focus, of which regulatory bodies can be considered an interested party, as they control the regulations that you are required to comply with by law. Even if you don't think you fall under specific legislation, there are still general applicable business laws that all businesses must comply with. So this exercise is not simply a case of running a Management System, it's also about running an effective business. Ian highlights clause 6.1.3 in ISO 45001, which states the need to determine legal requirements applicable to your business, whereas in ISO 14001 this clause talks about compliance obligations. Despite the difference in wording, they are essentially looking for the same thing, which is detailing what legal requirements you need to comply with. In ISO 9001 it also states that any products or services offered should meet customer and applicable statutory and regulatory requirements. This is then further strengthened in the Leadership clause as leaders are required to ensure that their commitments meet all customer requirements, but also any applicable regulatory and statutory requirements associated with the products and service. This is phrasing that is repeated throughout ISO 9001. Going back to ISO 45001 and ISO 14001, both also require an evaluation of compliance, both the part of monitoring and measuring and the results of them to be submitted through your management review process. The Standards are very clear in that they require you to determine the frequency and methods for evaluation of compliance. [12:00] How do you prove compliance within ISO management? In ISO 45001 there is an appendix that give examples of what you can monitor and measure for the fulfilment and evaluation of legal requirements. As mentioned, many organisations opt to use a Legal Register which states all applicable legislation for your business that will be evaluated in an Internal Audit, but proving genuine compliance is much more than just acknowledging the legislation itself. For larger organisations, this can be a very burdensome task, especially if you find yourself in a position where legal requirements aren't being met. Ian provides an example to illustrate how to prove effective compliance: Waste removal is something that every business has to do, whether they do so through a waste management contractor, or through a landlord, the law states that any waste you generate must be removed, transferred, processed, treated, etc. by licenced organisation in a very specifically regulated fashion. You as an organisation or your landlord may receive an annual season ticket which includes the required demonstration of compliance, which can be in the form of West Carrier license number, the types of waste, the classification codes under the European or waste catalogue, dates and signatures. Now if you run into an instance where something on that waste transfer note was incorrect, like a wrong address or waste type, how do you prove that you were still compliant in the actual activity of removing waste? An Audit will pick up on the note discrepancies and you may be faced with being non-compliant. A way to ensure that you have a record of compliance is to keep electronic copies of all your waste transfer notes, and keep them in a central location, or even possibly linked within your Legal Register if possible. Despite the discrepancy, you will be able to prove that you have a prior record of compliance. Ian gives another example, you may have air conditioning in your area of work that's due for a service. The contractor will need to verify the engineer before you engage with them, including a check to see if they're competent under F Gas Regulations and hold a valid REFCOM Registration Certificate. If you wait to check / validate their certificates of competence, you may run into a situation where they may have an expired certificate at the time that they serviced your aircon, and so that may render that service as inadequate under your legal requirements. To avoid this, you should reference that you've evaluated the contractor within your Legal Register, this would include a check on their registration number and dates of when their F Gas competency certificates are valid, ensuring your service falls within those dates. In short, to demonstrate compliance, you should be keeping on-going records in relation to your legal requirements. These should also be readily available and easily accessible. [20:35] How do you evaluate effective compliance: Legal requirements such as the Health & Safety at Work Act are much broader, and it can be difficult to know exactly what records you need to keep to prove compliance. This is where the supporting regulations can provide the required detail and provide a much clearer picture of what evidence is required. One example is the requirement to carry out sufficient risk assessments, which requires you to identify hazards, assess risks, determine control measures you know, communicate those to people, and review of those assessments regularly. You as the business will need to create a programme to manage the risk assessment process, and this should be documented somewhere, including a note of your review and action dates. This risk assessment list should also be linked within your Legal Register. In short, one of the most effective ways to show and evaluate compliance is to ensure that all relevant evidence is linked or attached in some way to a Legal Register or Register of Compliance Obligations. These evidence documents should be active and hold a record of previous actions and any planned upcoming actions. You could also schedule regular inspections of your legal compliance, to evaluate your level of compliance against different requirements on an on-going basis. The resulting reports can also be linked within the Legal Register. Don't just rely on Internal Audits to cover your legal compliance evaluation. Utilise dedicated legal compliance inspections, link all relevant evidence within your legal register and have on-going reviews and updates throughout the year. If you'd like any assistance with implementing ISO standards, get in touch with us, we'd be happy to help! We'd love to hear your views and comments about the ISO Show, here's how: ● Share the ISO Show on Twitter or Linkedin ● Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud | Mailing List
Implementing effective methane strategies within the EU climate policy is essential for progressing towards a sustainable energy transition ‘Understanding the EU’s methane strategy and its integration into energy transition policies is crucial for tackling greenhouse gases and advancing renewable energy solutions in the fight against climate change. The post Firside chat with Pierre Schellekens, Director European Commission first appeared on Kaj Embren.
What does it take to move from credit control into leading treasury for fast-growth, acquisitive businesses? In this episode, I chat to Tom Fuller, Financial Controller & Head of Treasury at Form3. We explore how non-traditional career paths can build the skills and resilience needed to thrive at the top of treasury.Tom Fuller, an experienced treasury professional joins the podcast to share how he transitioned from credit control into treasury, building his career across regulated utilities, high-growth fintech, and acquisitive corporates. In the episode Tom reflects on the lessons learned from managing billions in M&A, implementing real-time systems, and scaling treasury functions under pressure.What We Cover in This Episode:Early career journey: moving from credit control into treasury and finance.The importance of seizing opportunities and learning treasury “on the job.”Building treasury infrastructure in fast-growing, acquisitive businesses.Handling $3bn M&A financing and $2.2bn hedging transactions.Implementing cashflow forecasting, payment platforms, and SWIFT connectivity.The role of treasury systems: Kyriba, MT940/942 messaging, and reconciliation.Real-time payments: CHAPS, Faster Payments, and new connectivity models.Scaling treasury in fintech: balancing liquidity, debt, investors, and growth.Time management, qualifications, and practical career advice for treasury professionals.You can connect with Tom Fuller on LinkedIn. ---
Welcome to the Plant-Based Canada Podcast! In today's episode, we're joined by Jason Fonger to chat about his experiences from being a plant based athlete, living in Thailand and his environmental observations, to professional speaking for schools. Jason Fonger is a triathlon champion and professional speaker from Ontario, Canada. A vegan for more than 15 years, he combines evidence-based nutrition with elite endurance training to prove that plants fuel peak performance. He works primarily with secondary schools, delivering interactive workshops designed to empower students and professionals with the transformative benefits of plant-based eating. He is also in the process of collaborating with school boards to pilot plant-based cafeteria programs that bridge the gap between current school food offerings and Canada's Food Guide, helping shape an aligned and inclusive National School Food Program.Resources:Book: The Plant Based Athlete by Matt Frazier & Robert Cheeke Stories of world-class plant-powered athletes: https://www.greatveganathletes.com Jason Fonger's Socials:Website: https://www.jasonfonger.comLinkedIn: https://www.linkedin.com/in/jasonfongerInstagram: https://www.instagram.com/jasonfongerTikTok: https://www.tiktok.com/@jasonfongerYouTube: https://www.youtube.com/@jasonfongerPlant-Based Canada's Socials:Instagram (@plantbasedcanadaorg)Facebook (Plant-Based Canada, https://m.facebook.com/plantbasedcanadaorg/)Website (https://www.plantbasedcanada.org/)X / Twitter @PBC_orgBonus PromotionCheck out University of Guelph's online Plant-Based Nutrition Certificate. Each 4-week course will guide you through essential plant-based topics including nutritional benefits, disease prevention, and environmental impacts. You can also customize your learning with unique courses such as Plant-Based Diets for Athletes and Implementing a Plant-Based Diet at Home. As the first university-level plant-based certificate in Canada, you'll explore current research, learn from leading industry experts, and join a community of like-minded people. Use our exclusive discount code PBC2025 to save 10% on all Plant-Based Nutrition Certificate courses. uoguel.ph/pbn.Thank you for tuning in! Make sure to subscribe to the Plant-Based Canada Podcast so you get notified when new episodes are published. This episode was hosted by Stephanie Nishi RD, PhD.Support the show
In this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience in the industry, emphasizing the need for businesses to start with the basics and gradually build their email marketing strategies to enhance customer retention and drive revenue.TakeawaysCart abandonment emails are a significant revenue source.Understanding customer behavior is key to effective marketing.New customer flows help build long-term relationships.Focus on customer experience to improve retention rates.Implementing basic email flows can drive immediate results.Testing and optimizing email strategies is crucial for success.Personalization in emails can enhance customer engagement.Utilizing pop-ups effectively can grow email lists.Start with the fundamentals before exploring advanced strategies.Chapters00:00 Introduction and Background04:16 Market Conditions and Email Marketing Trends09:51 The Importance of Cart Abandonment Emails15:48 Strategies for Effective Email Automation20:48 The Importance of Value Exchange in Marketing22:00 Understanding Client Needs and Unique Selling Points24:24 Client Engagement and Building Client Intelligence25:38 Email Automation Strategies for E-commerce27:06 Growing Email Lists and Subscriber Engagement31:12 Identifying High Intent Visitors for Better Conversion34:29 The Significance of New Customer Flows44:26 Final Thoughts on Implementation and Best Practices
Jeremiah breaks down why most people struggle to get (and keep) visible abs, and the best solution most are missing.00:00 Achieving Visible Abs: The Common Struggle02:51 The Importance of Training Frequency for Abs06:09 Understanding Core Muscles and Their Functions09:02 Effective Ab Training Techniques11:55 Common Mistakes in Ab Training15:14 Implementing a High-Frequency Ab Training Protocol18:05 Conclusion: Building Abs for Aesthetic + Performance Goalsvisible abs, ab training, fitness, muscle development, nutrition, body fat, aesthetics, core strength, training frequency, exercise techniquesTo Apply For Coaching With Our Team: CLICK HERE
According to research from Gartner, 77% of sellers say they struggle to efficiently complete their assigned tasks. So how can you successfully implement an enablement platform that truly helps sellers become more efficient and drive tangible outcomes? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alexia Wilkinson, senior sales enablement specialist at Revvity. Thank you for joining us, Alexia. I’d love for you to start just by telling us a little bit about yourself, your background, and your role. Alexia Wilkinson: Wonderful. Thank you so much for having me. So I’m Alexia Wilkinson, senior sales enablement specialist at Revvity where I’ve been for the past two and a half years. My career actually began in SaaS sales nearly a decade ago with a strong focus in the life sciences industry. I was based in Boston, so it’s the global hub of biotech and pharma. Over the years, I developed a deep appreciation for the strategic role that enablement plays in driving sales success. So my transition into sales enablement was really fueled by the belief in its power to support new sellers, season professionals and entire sales teams to become more effective, confident, and customer focused. So one of the things I love the most about my job at Revvity is the opportunity to be involved. With so many different parts of the business, whether it’s collaborating on sales processes or sales efficiencies, it’s integrating tools into the seller’s daily workflow and making sure they’re working and fit for purpose, and also improving communication across teams. There’s so many different people to communicate with. We wanna make sure that each initiative contributes to what I see as the foundation of sales excellence. Bringing all of that together, bundling up and making sure that our sales org has the right tools and a clear. Guide and plan into how they can sell effectively. RR: Amazing. Well, we’re super excited to have you here today. I think you spoke to the role of enablement so eloquently and I know that the great foreshadowing for the session to come. So to kick us off, I’d like to start with something that you mentioned, which is that you’re working in the life sciences industry and that probably creates a few unique scenarios that you have to combat in enablement. So what are some of the unique challenges that reps in that industry face? Then how can someone like you at enablement help them navigate those unique challenges? AW: The life sciences space, it’s wide, it’s broad, it’s complex. There’s so many things going on that when you look at sellers who are in this space, it’s not just selling a product. They’re selling trust. Compliance and scientific credibility in a very highly regulated budget, constrained and an evidence-driven environment. So all of these things contribute to stakes can be high, and the conversations can be really complex. So helping navigate these challenges. Enablement plays a critical role in really navigating what we can do, and so I look at enablement as being the air traffic controller. I may not be the expert in all the little things like, you know, regulations or some of the scientific evidence that is being done. I can help get the right people from all across the company together and making sure that if this information is in five different spots, it’s all consistent and it’s very clear to help make sure that there’s no friction for the rep moving forward. So really it’s about making sure that these challenges that I highlighted don’t become obstacles. RR: Yeah, I really liked the air traffic controller metaphor, kind of connecting all of these disparate groups and building that connective tissue. So you have one team that can run together. I know part of that connective tissue and creating that connective tissue is an enablement tool that can create a single source of truth for all of those conversations. And I know in the past you had switched off of a previous enablement platform and decided to make the move to Highspot, so I’d love to know a little bit about like. What motivated you to reevaluate, and then how did you make that decision to change your tech stack? AW: So Revvity is a very large company. It’s a public company, and our company is continuing to evolve. So it’s essential that our sales enablement strategy evolves with it. So it means equipping our teams with not just the right messaging or training. But it really relies on the technology. It’s agile. It needs to be scalable and aligned with our future goals. So as we look to reevaluate, we wanted a platform that could grow with us. It could adapt to our changing needs and act as a true partner in innovation. So Highspot actually stood out because we felt like they could tackle these three objects for us in this changing environment within life sciences. And especially with what the platform could do, having all of that in one place was extremely beneficial. So really, this platform allowed us to be more proactive versus reactive in how we support our teams. So really in the end, the decision was about future proofing our enablement strategy and making sure that our sellers have the right tools and insights in this fast-paced competitive environment. RR: Knowing a little bit about what motivated that decision and how you came to your conclusion of what the right platform might be for you. I know that next step is never easy of, we’ve chosen a tool and now we have to implement it, and that’s the hard part. So knowing that you guys just recently went through that implementation process, I’d be curious to know from your perspective. What are some of the common pitfalls that you think organizations might encounter when rolling out a new enablement platform? And then how can they be avoided when you’re prepping for that launch? AW: So three common pitfalls that I see is one being treating the platform as a simple content repository. People may look at it as just a place to store assets and. If that happens, reps are gonna struggle to find what they need and adoption declines quickly. Another challenge is lack of governance. Without clear ownership or defined guardrails, materials are gonna become outdated or really irrelevant. And additionally, if the platform is not integrated into tools and workflows that sellers use daily, it’s just gonna become disconnected and reps are not gonna wanna use it. So from these three things, I think to avoid these issues, it’s essential to establish clear, consistent messaging across all stakeholders and making sure that they understand it’s the single source of truth for all things. It can be about connecting the right material, making sure everything is relevant, and also the actionable resources are up to date. Also ensuring that there’s strong governance and fully leveraging integrations are just going to help again, make sure we’re driving both adoption and long-term success. RR: Yeah, I think those are all really important things to be cognizant of as you’re trying to embark on a big change like that. Implementing a tool, like I said, never easy, but with the right support in place, you’re better prepared to make it happen. Kind of on that subject, we saw on LinkedIn that you highlighted achieving cross-functional leadership and helping create alignment there as a key strength of yours. So during a new platform rollout like the one you just did, how do you effectively communicate with cross-functional teams and create that alignment that leads to a successful rollout? AW: I will say cross-functional leadership was not a key strength while back in the day. I’ve had a lot of experiences and opportunities to learn from. So being able to showcase that as a strength, it’s because of my past and all the great things that have happened in my career. So looking at this new platform rollout. Effective communication starts early. It’s bringing in those cross-functional teams into the fold from the beginning. So taking a look at our new rollout of Highspot, we did an internal road show. So we were sharing the high level vision and the rollout plan. So it’s not just about informing them, it’s about making them a part of the journey. So throughout the rollout, ongoing communication is key. I think the key thing here is people wanna be proactive contributors and not reactive participants. So when teams where colleagues feel that they’re an afterthought, it’s harder to build momentum and support. So that’s why with this rollout, we really prioritized updating and engaging across business units, sales, leadership, marketing, frontline managers, users on ensuring that everyone was aligned but also excited. It with this internal road show, we made space for early feedback, so if there was a group that maybe didn’t feel like it was the right move, let’s hear it and let’s understand it better. If we have a group that really wants to be on board, how can we bring them in earlier and make sure that they’re set up for success? So that really contributed to the communication and making sure the alignment happened early on. RR: I appreciate the call out that these aren’t skills that you get overnight. The people management part of it is hard and it takes a long time to learn it. But I will say, looking at the data, it seems like you and the team have really landed it. Even in the early stages of your Highspot implementation, you’ve already achieved a pretty impressive 88% platform adoption. So. In addition to that early alignment, how did you drive that high adoption and build excitement for your programs, especially among your sales teams who are gonna be those end users? AW: Thank you so much for highlighting the 88% platform adoption. It is a number that makes me smile, and I couldn’t have done it without the team, our users, and our stakeholders as well. So really how we began is we wanted to do a global launch initiative. We wanted to ensure every sales team member, regardless of their location, was introduced to Highspot in the same consistent and engaging way. So we really focused embedding Highspot into the daily rhythm of the business. So looking at making sure Highspot was brought up on reoccurring meetings. We did a kickoff training session over a few weeks. We hosted office hours, a lot of office hours over the first month and a half, and we even brought it into our SKO. So all of these touch points helped reinforce the platform’s value and also made people be like, what is Highspot? What is it I need to know about it? So that was one part of how we drove that adoption, but we have to look at who’s also helping us. So another major contributor to our success is our strong partnership with our product marketing team. They helped amplify the message and they drove awareness because they have close relationships with our sales teams, product management, and there’s a lot that’s to it. So thinking about the excitement part of your question, we wanted to keep engagement high after the initial excitement of the global launch, and we decided to launch bite-size learning series. We actually call it Highspot Hacks and Hints, and we send it out about one or two times a month. We release a short video under five minutes, and we also include instructions and best practices showcasing that tip or trick within Highspot. So we wanted to make sure that learning was approachable and it allowed users to build confidence, an entirely new platform that may be a little bit overwhelming when they first log in. RR: And on a similar note, in addition to just platform adoption more broadly, we’ve also seen that you’ve achieved a 55% adoption rate in digital rooms, which is really impressive because that’s significant behavior change to get reps communicating out of a different platform than maybe they’re used to. So how did you drive success there? And then how are your reps using digital rooms to improve the buyer experience? AW: Great question. So as we were evaluating digital rooms was a top priority for us because our previous enablement platform offered a similar feature. And from feedback, we know that our teams heavily relied on that to engage with prospects and customer. So going into how we wanted to make sure reps could easily use digital rooms, we focused on how it’s delivering a custom experience for that customer or situation and being able to have a little bit of a creative flare with it. So with that. The message was again, tailoring the experience to the buyer, being able to then take the real time notifications that are from digital rooms and empowering the reps to follow up more effectively and also personally. So showcasing the why behind setting up a digital room that’s more custom is the answer to driving a buyer experience in a positive way. So as we looked at the early success. We built digital room templates that had remedy branding, a little bit of pre-populated content, just making it easier for reps to jump in and not feel like it was such a time consuming task. So that’s what we did right away. And then from there, our reps are incredible. They’re creative. They are wanting to collaborate and really lean on one another. So since the launch, we’ve showcased real examples, shared best practices, and really made sure that reps are sharing what they’ve already done and utilizing the collaboration aspect of a digital room so that they can use it and reinvent the wheel just a tad. To use it for their situation. So a lot of it is from more of an administrative side, but then leaning on our peers. RR: That’s one of the most, I think, amazing parts of digital rooms, is you can send reps out with, here’s what we’ve built you. It’s wonderful. Go run and they’ll come back to you with something that you never even thought of. Or using it in a way or building a template that’s more beautiful than you could have imagined. And it’s always so fun to see that. So we’ve heard a little bit about some of what you’ve achieved so far. I’d like to look ahead a little bit. So after seeing some of these early wins, what are you hoping to achieve next as you continue to leverage Highspot to drive sales efficiency? AW: So this year, adoption and change management. I would say that’s typical. And as we look at what’s next, we really wanna focus in on deepening our understanding of content impact. So looking at how specific assets are working internally and externally. We wanna see more about sales plays and how they’re being used and how they’re influencing buyer engagement and outcomes. So I think this is going to allow us to have more informed decisions and where we can optimize within the platform. This also ties into a stronger alignment with our product marketing team. I love the feedback loop that Highspot provides because we’re getting whoever’s providing feedback connected directly to the product marketer and they can take action on whatever the case may be. So really utilizing that feedback loop to drive purposeful, timely, and the value that it’s gonna hold there. So that’s really what we’re trying to achieve next as we look at the impact of what’s inside of Highspot. RR: And I think you touched on this a little bit in that optimization piece and looking at the data to understand what is next for us and where do we wanna focus our resources and our efforts. So how do you plan to take that data and those insights to refine your enablement strategy as you’re looking ahead to next year? AW: I’m just thinking of a moment just happened recently and. We started digging into analytics more to better understand where our users are spending their time within Highspot. And the one insight that we found and we actually acted upon is the high engagement with overview pages. So we have spot overview pages, we have list overview pages, and these pages are consistently receiving strong traffic. So it highlighted how critical they are for reps. So with that, we were doing a, you know, first half since launch meeting with our product marketing team. And we share these findings to reinforce the importance of overview pages. So it’s just not a navigation tool, but it’s more of that strategic touchpoint. In a seller’s experience while they’re in Highspot. So we emphasize the need to keep them updated, relevant, easy to use, and ensuring they can be that reliable source of truth. So just seeing that recently happened to us, it’s already helping us refine our enablement strategy in real time. So I’m excited to see what else we can do with that. RR: Amazing. I mean, we are too, if that’s, you know, kind of the change that’s coming from, we’re just getting started. I’m sure that when this is your big focus, there’s gonna be a lot that comes out of that work. I know we’re nearing the end of our time today. So one last question for you to close. For organizations looking to select and roll out a new enablement platform and maybe see some of the success that you guys already have, what is one piece of advice you would give them? AW: So the one piece of advice I want them to think beyond the initial rollout. I want them to plan for long-term ownership and sustainability. So from the start, it’s critical to find who’s going to own the platform, who will maintain it, who needs to stay informed, even if they’re not involved in the day-to-day execution. This also includes establishing a core admin group that can help provide expertise into the key areas like content, strategy, analytics, user support, and integrations. So really, again, making sure that you think beyond the initial rollout. I know that’s the fun part, but we have to look at how can we make this be a successful platform forever. RR: That’s super actionable advice that I think anybody getting started should really take to heart. So thank you for sharing that and all of the other wonderful insights you’ve brought to the table today. AW:Thank you! RR: To our audience. Thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
This edWeb podcast is sponsored by Edmentum.The edLeader Panel recording can be accessed here.Education leaders at the federal, state, district, and building levels are setting new priorities for career-connected learning (CCL), a more expansive model of traditional career and technical education (CTE) that emphasizes career readiness for all learners and the importance of ensuring students graduate high school ready for college and career, not just one or the other.Last year, states nationwide approved more than 150 policies focused on boosting these programs, including new investment in workplace learning opportunities and updated high school diploma requirements. And this doesn't apply only to high school―career exploration beginning in middle school provides students with the opportunity to discover interests sooner, go deeper into their learning pathways, and graduate with a clear vision of their postsecondary objectives.In this edWeb podcast, listeners hear perspectives from career-connected learning experts with decades of experience implementing and running successful programs in schools and districts around the U.S. You learn about:The elements of a comprehensive approach to career-connected learning, and why this model is foundational to academic engagement and postsecondary success for today's studentsThe steps district, state, and national leaders are taking to drive innovation in CCL and implement enhanced programsThe elements of effective districtwide programs that support students along the journey from exploration to employability and how to apply them in your districtThe high-impact outcomes―including outstanding attendance, impressive college entrance exam scores, and a graduating class full of students meeting the “College and Career Ready” designation―achieved at the Career Academies of Decatur, a dedicated CTE high school in Decatur, ALThis edWeb podcast is of interest to middle and high school district leaders and school leaders.EdmentumCreating a world where educators succeed and students thrive, everywhere learning occursDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.
In this episode of Champ Talk with Branden Hudson, Branden emphasizes the importance of sharing the podcast to reach those who might benefit from it. He introduces guest Matt Miller, owner of Eurshalll Miller's Body Shop, a business established in 1976 by Matt's father and taken over by Matt in 1986. They discuss the challenges and evolutions in the body shop industry over the decades. Matt attributes his business longevity to his commitment to quality, faith, and mentorship. Branden shares his personal journey and how Matt has been a significant mentor, deeply impacting his professional and personal growth. The episode highlights values such as perseverance, quality workmanship, ethical business practices, and strong faith. The conversation delves into the importance of forgiveness and personal growth, emphasizing the significance of having mentors and staying true to one's values.00:00 Introduction and Call to Action00:43 Introducing the Guest: Matt Miller01:21 Matt Miller's Journey in the Body Shop Business02:54 Mentorship and Learning Experiences05:06 Challenges and Ethics in the Body Shop Industry13:34 Implementing the Lean System21:22 The Artistic and Technical Side of Body Work24:47 Faith and Personal Beliefs25:28 The Role of Faith in Overcoming Business Challenges26:56 Judgment and Forgiveness in Faith29:24 The Impact of Tragedy on Personal Faith34:06 Debating Beliefs and Ideologies38:25 Personal Stories of Redemption and Forgiveness47:36 Final Reflections and Gratitude
Send us a textWhat's the missing element in your family legacy plan? Most successful entrepreneurs wouldn't dream of running a business without a strategic plan, yet we often leave our most important organization—our families—to operate without clear direction or purpose.The reason God chose Abraham reveals the answer. Genesis 18:19 tells us God selected Abraham specifically because "he will direct his children and his household after him to keep the way of the Lord." This divine endorsement of family planning serves as our foundation for creating lasting legacies that extend beyond financial success.A comprehensive family plan consists of several critical components. Start with a vision statement—a concise declaration of what your family stands for (mine is "Passion for Jesus, compassion for people"). Develop a mission statement outlining how you'll live that vision daily. Identify core values that define your family character—these become the filters through which you make decisions. Finally, create a family constitution establishing rules for handling conflicts, money, responsibilities, and time.Implementing this framework requires intentional family gatherings where everyone contributes to the conversation about what you collectively value. Document these discussions and revisit them regularly during family meetings. As Habakkuk 2:2 instructs, "Write the vision down, make it plain." My family has begun this journey by exploring what the McCart family should be known for—loyalty, family unity, generosity, and Spirit-led decision-making.The benefits are transformative: unity during challenges, clear decision-making frameworks, stronger identity in your children, and effective transfer of both wealth and values to future generations. Don't leave your family's legacy to chance. Start crafting your family vision today, and discover how this intentionality becomes the foundation for generational impact.Have you started developing your family plan? Share this episode with someone who needs to hear this message, and let me know how these principles are transforming your approach to family leadership.Support the show
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In this episode: Florida Gov. Ron DeSantis and the state Legislature just approved an odd new law that tries to choke off funding for fact-checking organizations and media-monitoring firms that rate news outlets based on their accuracy and ethics. The unusual measure had a hidden backer: Newsmax, the right-wing cable news network that rose to prominence by promoting phony election-fraud claims after the 2020 presidential election.Editor's note: A written version of this story first appeared in the Seeking Rents newsletter: A right-wing news network lobbied Florida lawmakers to defund fact-checkers, records showShow notesSenate Bill 2502 — Implementing the 2025-2026 General Appropriations ActHouse Bill 1449 — Agency Contracting with Media Reliability and Bias MonitorsNewsmax Will Pay $67 Million to Settle Dominion Defamation LawsuitNewsmax paid $40 million to settle defamation suit over US 2020 election claimsNewsmax Analyst Lauds DeSantis for New Anti-Censorship LawQuestions or comments? Send ‘em to Garcia.JasonR@gmail.comListen to the show: Apple | SpotifyWatch the show: YouTube Get full access to Seeking Rents at jasongarcia.substack.com/subscribe
Welcome to the Power of After Show! When we're young, ideas seem to spill out everywhere — fueled by energy, passion, and late nights. But as we hit mid-career and move into the halftime of life, energy and intuition alone don't cut it anymore. That's when systems become essential. Systems aren't about stifling creativity; they're about channeling it. They turn scattered effort into progress you can sustain, helping you make the most of your experience, skills, and vision. And when you've got a system working for you, it actually gives you more freedom — not less. Today, we're talking about why systems matter so much for entrepreneurs and dream-builders, and how putting the right ones in place can unlock your best next chapter. Full article here: https://goalsforyourlife.com/implementing-a-system Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com CHAPTERS: 00:00 - Why Systems Matter for Entrepreneurs 01:19 - Power of After: Transformative Strategies 01:50 - Energy and Intuition Alone Don't Cut It: The Importance of Systems 05:20 - What is a System: Definition and Benefits 11:28 - Practical Steps to Implementing Systems: Actionable Guide 12:51 - How to Systemize: Effective Techniques 15:11 - What's Next for You: Future Planning 18:01 - Outro: Key Takeaways and Closing Remarks
Tracy Colunga shares her remarkable journey from city government to founding her consulting firm Colunga and Associates LLC, highlighting how intuition guided her career transitions and how she narrowly avoided mass layoffs by trusting her gut.• Founding Colunga and Associates LLC as a consulting firm specializing in strategic planning, innovation, user-centered design, and grants management• Transitioning from Johns Hopkins University to entrepreneurship after sensing political changes• Building a 16-year career with the city of Long Beach, CA that culminated as Chief Innovation Officer• Developing the "inside-outside strategy" for community engagement and building trust• Starting as a first-generation college student pursuing psychology before discovering social work• Balancing single parenthood while earning a master's degree at UCLA on full scholarship• Teaching as a university lecturer for 14 years to stay at the cutting edge of public policy• Taking the leap to pursue a doctorate at USC while running her consulting business• Implementing personal productivity hacks like scheduling meetings with yourself and using the Eisenhower matrix• Discovering that government jobs offer excellent compensation, from entry-level ($65-85K) to leadership positions ($300-400K)If you have a dream in your heart, go for it. It might be scary, but when you follow those dreams, doors will open that you never knew were possible.Disclaimer: The views shared on Career Cheat Code are those of the guests and don't reflect the host or any affiliated organizations. This podcast is for inspiration and information, highlighting unique career journeys to help you define success and take your next step. If you enjoyed this episode, please like, rate, and subscribe to this podcast on whatever platform you're using, and share this podcast with your friends and your networks. For more #CareerCheatCode, visit linktr.ee/careercheatcode. Host - Radhy Miranda LinkedIn Instagram Producer - Gary Batista LinkedIn Instagram To watch on YouTube Follow us on Instagram Follow us on TikTok Follow us on LinkedIn
In this episode, Ryan Steuer of Magnify Learning details a five-year implementation plan for launching a Project-Based Learning (PBL) movement in a large district, specifically focusing on 13 middle schools. While the example is niche, the process is designed to be customizable and scalable for districts of any size. The episode emphasizes the importance of systematic, structural change, starting with district leadership, and leveraging the "innovation curve" to ensure widespread adoption and sustainability. Key Takeaways & Implementation Steps: Magnify Learning & PBL Networks Magnify Learning has over a decade of experience in PBL, stemming from a grassroots collaboration among educators. We are launching free PBL Networks in October to provide a safe space for educators to process ideas, collaborate, and share best practices across different PBL niches (e.g., PBL and CTE, PBL and STEM, PBL and Maker Spaces, PBL and SEL, PBL and UDL). Find more at pblnetworks.com. Collaboration is key: You should never do PBL alone. Foundation: District Leadership & Goals The implementation must start with district leadership, not a top-down mandate. Involve both secondary and elementary leaders from the outset to align mindsets and processes. Clearly define the goals of PBL for the district and individual middle schools, aligning them with the district's mission, vision, and "profile of a graduate". District leaders must model student-centered practices; principal meetings should be collaborative, not "sit and get". If district leadership isn't ready to collaborate, the initiative needs to pause and address that foundational work. Building the District PBL Team & Plan Establish a district PBL design team of 6-10 central office members. Dedicate two-day design sessions to develop the comprehensive 5-year implementation plan. Go "beyond the why" to articulate the district's collective purpose for this work. Leveraging the Innovation Curve Identify innovators: Map all 13 middle schools onto an innovation curve to identify which are "innovators," "early majority," and "late majority". This is crucial for guiding the timeline. Focus on "crossing the chasm": The biggest challenge is bridging the gap between early adopters/innovators and the early majority. This is why a 5-year plan is essential. Define roles for innovators: The initial 1-2 innovator schools will implement PBL first, transparently, and are tasked with creating resources (like group contracts, planning forms) for subsequent cohorts. This empowers them and provides tangible tools for others. Customized Implementation: While the process is systematic, each school's implementation will be customized based on their readiness (e.g., starting with a specific grade level, subject, or wall-to-wall). The "best way" is what the school's leadership and teachers are most ready for. Planned Supports & Training (Before Launch) Leadership Training: Innovator school leaders will receive training similar to the central office team, focusing on creating school-level leadership teams, structures, and processes for PBL sustainability. Teacher Training: Multi-day training, including coaching, to build a PBL mindset and culture, not just mechanics. This includes: Leadership: Design Days, Deeper Practice, Sustainability Days (over 3 years). Teachers: PBL Jump Start (theoretical unit creation), PBL Advanced (reflection, curriculum mapping), and PBL Certification (by end of Year 3 for sustainability). Pre-planning is paramount: All training, coaching, and support pathways must be planned out before the official launch to avoid "shooting from the hip" and to assure the early/late majority there's a clear plan. The 5-Year Implementation Timeline (Example for 13 Middle Schools): Year 1: District: Share vision and 5-year timeline with building leaders, have 1-on-1 conversations with innovators. Explain the "why" behind the phased approach. Cohort 1 (Innovators - e.g., 2 schools): Establish school leadership teams, build 3-year building-level plans, launch initial PBL units, and make work public through "exposes" (showcases) to invite other schools. Staff attends a PBL "jump start" over the summer. Year 2: District: Form a PBL advisory team, identify "bright spots," train principals on key leadership needs, and begin reviewing administrator evaluations and aspiring leadership pathways to align with PBL. Cohort 1: Leadership teams conduct "roses, buds, thorns" reflections, addressing teacher needs (e.g., schedule, PD, evaluations). Teachers continue public showcases and create district-wide tools (rubrics, contracts). Teachers attend "PBL Advanced" over the summer. Cohort 2 (Early Majority - e.g., 8 schools): Begin with leadership team design days and teacher "jump start" training, then implement and showcase work. Year 3: District: Invest in the PBL advisory team, train principals on evolving needs, continually share the vision, and introduce refined administrative evaluations and aspiring leadership pathways. Cohort 1: Leadership teams focus on "sustainability days" to ensure processes outlive individuals. Teachers collect data, share artifacts, publicize work through news and district channels, and achieve PBL Certification over the summer to train new hires. Cohort 2: In their second year of implementation. Cohort 3 (Late Majority - e.g., 3 schools): Begin with leadership team design days and teacher "jump start" training, having observed 10 other schools and gained insights. Year 4: District: Plan for sustaining the work beyond year five, including establishing PBL district coaches (ideally two for mentorship and continuity). Cohort 1: Lead and collaborate with other schools. Cohort 2: In their final year, getting PBL certified. Cohort 3: In their second year (PBL Advanced). Year 5 (Final Year of Initial Rollout): District: Administrative evaluations and aspiring leadership pathways are fully established. New "normals" are in place. All Middle Schools: Every middle school has a leadership team and PBL certified teachers, ensuring sustainable structures and processes. Schedules, evaluations, and PLCs are synergistic with PBL. Leaders: Continuously invest in their people and lead, rather than just manage. Community Partners: Integrated as a normal part of school, helping shape the school's positive narrative. Outcome: Middle schools become models of innovation, inspiring PBL adoption in elementary and high schools. Overarching Philosophy of Change "Go slow to go fast": Rushing implementation leads to foundational problems. Innovation starts at the top and must be modeled. Leaders must "cross the chasm" by meeting the early majority on their terms, providing clear plans and supports. This is a long game to fundamentally change mindsets, structures, and redefine educational norms, ultimately growing people and systems to achieve desired outcomes for learners. It is challenging but doable and totally worth it. Resources and links: pblnetworks.com
In this episode Andrea revisits her 2019 conversation with Dr. Daniel J. Siegel to explore Mindsight — his science-based approach to understanding the mind, integrating the brain, and cultivating empathy. Dr. Siegel explains the difference between mind and brain, the benefits of the Wheel of Awareness meditation, and how Mindsight can change brain structure and improve health. Watch full interview here https://www.youtube.com/watch?v=d7pnea2Vbzc Practical tips include daily Mindsight practice, naming emotions to build self-awareness, and simple emotional check-ins to make learning and relationships more meaningful. This week, in our review of EP 28 with Daniel J. Siegel, MD and his book Mindsight, we learned: ✔ The Difference Between the Mind and the Brain. ✔ The Benefits of The Wheel of Awareness Meditation. ✔ How to Understand and Apply Mindsight that gives us insight into ourselves, and empathy for others. ✔ How Mindsight can change brain structure and improve health. ✔ In order to make teaching and learning more meaningful, what we are teaching must have an element of emotion. Welcome back to SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren't taught this when we were growing up in school), the application of practical neuroscience. I'm Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That's why I've made it my mission to bring you the world's top experts—so together, we can explore the intersection of science and social-emotional learning. We'll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. Episode 371: For today's Episode 371, we continue our journey into the mind with the next interview review. Just a reminder-this review series began back with Episode 366[i], where in Part 3 we discovered an important lesson: if we don't like our results—or what we see on the outside—we need to shift our mindset and look within. True change always begins on the inside. EP 369[ii] we learned how to Rewire our Brain with Dr. Dawson Church and his Bliss Brain Meditations, and then last week, EP 370[iii] with John Medina's Brain Rules, we reviewed how important this understanding of neuroscience is, especially connected to education, teaching and learning. Which brings us to today's review, EP 371, where we revisit a very early episode with clinical professor of psychiatry from UCLA's School of Medicine, Dr. Daniel J Siegel. He's from EP 28[iv], that was recorded back in November of 2019. As we take this journey deeper into the mind, Dr. Dan Siegel offers the perfect place to begin, with his ability to bridge cutting-edge neuroscience and practical wisdom. Dr. Dan Siegel, is well known for his books, trainings and courses that bridge cutting edge neuroscience with mindfulness and therapy. A reminder of his background-he's a clinical professor of psychiatry at the UCLA School of Medicine and executive director of the Mindsight Institute[v] where you can find his courses, workshops, books and tools to help anyone understand and apply what can sometimes be complicated scientific concepts and make them easy to understand and applicable to our daily lives. At the end of the interview, I let Dr. Siegel know that I had been practicing his Wheel of Awareness Meditation, and ended up reviewing what I learned on EP 60[vi] where we explored the Science Behind a Meditation Practice. You can watch the whole interview by clicking on the link in the resource section in the show notes, and learn all about Dr. Siegel's work that encompasses schools, with resiliency, brain science and helping our next generation to understand how to apply these important strategies whether it's in our classrooms, or workplaces of the future. Today we will continue to explore within, sharpen our mindset, and learn about what Dr. Siegel calls Mindsight. VIDEO 1 Click Here to Watch In Clip 1, Dr. Siegel unpacks the concept of Mindsight and helps clarify the difference between the mind and the brain, when I asked him to explain this distinction. I knew this wasn't an easy question—as I had already listened to him answer it many times over the years, and still wasn't sure I fully grasped it. In fact, I even tried to tackle it myself back in Episode 23[vii], Understanding Your Brain and Mind for Increased Results. But revisiting this topic now, I can see this concept requires a much deeper reflection. So, I asked Dr. Siegel if we could look at his definition of the mind—one he has been studying for years and that many in his scientific and educational circles agree on. He describes the mind as “an embodied and relational process—since it's in the body and it's in our relationships with one another—that regulates the flow of energy and information.” I wanted to hear him expand on this again, especially around why relationships are so critical for our health, our well-being, and for creating what he calls an integrated brain—which he equates with a healthy brain. His answer helped me to understand the importance of implementing Mindsight into our daily life. He said: “The word mind doesn't actually have a formal definition—not in education, psychotherapy, or even in fields like psychology that study it directly. But if we look closely, the mind includes your subjective experience—that inner feeling of being alive. It also includes consciousness—the ability to know that you're having that subjective experience. And beyond that, there's information processing—which doesn't always require consciousness and is essentially what school focuses on: learning to process information. When you understand the mind as a self-organizing process—a complex system that regulates its own becoming—you begin to see the power of teaching about the mind itself. This is what we call Mindsight. And if we could bring this understanding into education, the outcomes for students would be profoundly different.” Key Tip 1 with Dr. Dan Siegel Understanding and Applying Mindsight which is “the way we focus our attention on the internal world. It's how we bring consciousness to our own thoughts and feelings, and then next, how we attune to the inner world of someone else. Mindsight gives us insight into ourselves, and empathy for others.”
In this Throwback episode, Chad Franzen interviews business leader Josh, who shares his proven framework for rapidly enhancing business performance. Josh outlines four key drivers of growth: product innovation, hiring talented people, sales and marketing, and implementing effective operational systems. Drawing from his own entrepreneurial journey, Josh provides practical examples and actionable advice for each area. He emphasizes the importance of focusing on these core levers to achieve quick, sustainable results. The episode offers valuable insights and resources for entrepreneurs looking to improve their businesses, with Josh inviting listeners to connect for further guidance.Chapters:Introduction and Framework Overview (00:00:00)Josh introduces Chad as the interviewer and outlines his four-part framework for enhancing business performance.Product Innovation (00:01:50)Josh discusses the importance of unique product innovation, sharing an example of educational posters during COVID-19.Hiring Smart People (00:05:29)Josh explains why hiring talented people is crucial, with examples of improving processes through expert team members.Sales and Marketing (00:10:54)Josh emphasizes sales and marketing as the lifeblood of any business, necessary before scaling other areas.Operations and Implementing an Operating System (00:11:59)Josh details the importance of operational systems for scaling, describing their meeting structure and management processes.Getting Started with Operating Systems (00:15:47)Josh gives advice on how to begin implementing an operating system, recommending resources and offering help.Conclusion and Farewell (00:17:23)Chad and Josh wrap up the episode and say goodbye to listeners.Links and Mentions:Meetings and FrameworksL10 Meeting4-1-1 MeetingsEOS FrameworkWebsitesEcomm BreakthroughRise25BooksThe E-MythTranscript:Josh 00:00:00 I have Chad Franzen here of rise 25, who has done hundreds of interviews with successful entrepreneurs and CEOs. We have flipped the script and he's going to be interviewing me today. Welcome, Chad.Chad 00:00:12 Hey, Josh, thanks. It's great to be here. today, I would love to talk about your approach to, enhancing the performance of a business in your years as a business leader. What kind of framework have you developed where you can just step in and kind of implement ways to enhance the performance of a business pretty quickly.Josh 00:00:28 Over the last few years, I think, as our own business has continued to grow in scale, and I needed to build out a leadership team, I needed to myself write down what I felt were the biggest drivers, needle movers, biggest levers that I can pull inside the business. And so it forced me to kind of like narrow it down to like, there's a million different things that I could be working on with inside the business, right? I could be working on just HR in and of itself.Josh 00:00:59 I could be working on marketing, social media. I could be working on, you know, accounting, finance. There's the list goes on and on and on. Right. So what I decided to do is just create like four areas where if we focus on these four areas within our business and we make strategic decisions, this should be able to make an impact if we pull this particular lever. So that's how I kind of identified these. And I have specific examples here that I'll share with you that that walk through kind of why I decided like this is a core area of the business rather than, you know, maybe accounting for example, and finance, although important, you know, these are the four core things that I can move into a business, make changes, and then be able to see growth happen real quick. Does that make sense?Chad 00:01:50 Yeah, absolutely. So the first one that you listed, of the four was product innovation. Tell me a little bit more about you know obviously it's very important, but tell me a little bit more about your thoughts on it.Josh 00:02:00 Yeah. In one of our earlier podcast episodes, I shared this as one of my biggest mistakes that I've made in a business, and that is kind of creating me two products or looking at the market and saying, well, they're doing well with this type of product. So obviously I should just introduce something similar and I'm going to have similar results. What I have learned from launching over 1300 different products at this point is that you need to bring something unique to the table. creating meta products is never going to serve you in the long run. If if you do stumble upon something and it works. It's going to be a short term win in my opinion. So one of the examples that I would give you is, you know, one of the products that we launched during Covid, was educational posters. Okay. So obviously with homeschool, becoming more of a thing during Covid. Back in 2020, we our business had to pivot. We looked at, you know, different home school supplies and different things that we could launch to cater to that market because it was such a it was an expanding market at the time.Josh 00:03:11 We looked at one of the most competitive niches on Amazon itself, and we saw educational posters as one of those. What we decided to do is we decided to throw our hat in the ring, but what we noticed is that nearly all of the competitors and most of these competitors were overseas competitors, right? So what we noticed, though, is they all look very, very similar. You know, Chad, I would argue that it those posters that you saw on Amazon were probably the exact same posters that we grew up with in the classroom, you know, just kind of your standard, you know, vanilla educational poster, so to speak. And we're talking about like, ABC to, you know, all the letters of the alphabet. Counting from 1 to 100. Things like that. So what my wife decided to do, though, is she. You know, she's just so good at design. But she looked at what was trending on Etsy, what was trending on Pinterest, what was trending on Google, and what did she see on social media that teachers, how teachers were decorating their room, or how parents were decorating their homeschool rooms, so to speak.Josh 00:04:21 And after kind of gathering all of that information, she decided to design something that I don't think anybody else has ever seen before. So number one, she has a very creative mind. But we went into an overlay like, again, if most people would look at that niche, they'd say, that's a saturated market, don't go into it. There's no way you're going to make any money. And instead what we did is we launched the product in August of 2020. We became the number t...
What happens when the voice in your head is your biggest skeptic? Lauren Oshman never saw herself as CEO material until her entire leadership team looked at her expectantly during a pivotal meeting. Now at the helm of Vestia Personal Wealth Advisors, a firm she's helped grow to nearly $1 billion in assets under management, Lauren reveals the leadership evolution that transformed her from second-in-command to confident CEO."I had to build the muscle to believe in myself as a leader," Lauren shares, describing how she overcame the self-doubt that nearly prevented her from stepping into her full potential. Through mentorship and deliberate mindset shifts, she learned to watch her own "highlight reel" instead of focusing on gaps and uncertainties. This transformation allowed her to build a nationwide financial planning firm serving physicians while raising three young daughters.Lauren's practical wisdom shines throughout our conversation as she unpacks the decision-making framework that guides her leadership: asking "what's the worst that could happen?" to overcome fear, tracking time allocation to match priorities, and creating space for strategic thinking despite busy schedules. Her vulnerability journey stands out as particularly impactful, discovering that her ability to connect with people "hit a wall" until she learned to open up appropriately, creating a culture where both team members and clients can build genuine trust.For leaders struggling with the constant juggle of professional demands and personal priorities, Lauren offers refreshing transparency about her own challenges balancing CEO responsibilities with motherhood. Her approach to integration rather than "balance" provides a realistic model for high-achievers looking to create impact across all areas of life. Whether you're currently in a leadership position or aspiring to grow your influence, Lauren's journey demonstrates how embracing feedback, practicing strategic reflection, and trusting yourself creates the foundation for authentic, effective leadership.In this podcast you will learn how:• Moving past fear by asking "what's the worst that could happen?" and "what's the best that could happen?"• Building confidence through mentorship and learning to "watch your highlight reel" instead of focusing on gaps• Growing from viewing feedback as criticism to seeing it as an opportunity for growth• Creating a specialized niche practice serving physicians with an abundance mindset• Using data to manage time effectively by tracking how time is spent versus priorities• Learning to build trust through appropriate vulnerability with team members and clients• Implementing regular reflection practices like clarity breaks and annual SWOT analyses• Setting three priority tasks daily to maintain focus amid competing demands• Prioritizing family needs while maintaining professional excellence• Embracing leadership as creating a ripple effect of positive impact on othersHighlights:0:00Overcoming Fear in Leadership6:15Launching a Nationwide Financial Planning Firm16:15From Supporting Role to CEO28:00Building Trust Through Vulnerability37:00Creating Space for Strategic Thinking45:20Final Thoughts on Leadership GrowthInterested in 1:1 Coaching?Kristin partners with high-performing financial advisors, leaders, and business owners who are ready to lead with more clarity, focus, and intention.Clients often come to her with a strong vision, but they aren't sure how to close the gap between where they are now and where they want to go. Many are navigating a season of growth, stepping into expanded leadership, or realizing they've outgrown their current systems and ways of working.They know they're capable of more and want a strategic thought partner to...
Business coach John Nieuwenburg reveals how contractors can escape day-to-day overwhelm by delegating low-value tasks and focusing on true leadership. You'll discover practical strategies for identifying what you should stop doing, creating time for high-impact work, and building a reliable talent bench—all without adding more hours to your already packed schedule.What You'll LearnHow to identify the 5-7 hours of work you shouldn't be doing each weekWhy "attention" is more valuable than "time" for contractorsHow to properly delegate tasks using virtual assistants without micromanagingPractical steps for building a recruiting bench that gives you leverage with current employeesTime Stamps00:55 - Episode Intro02:51 - Guest Intro: John Nieuwenburg03:50 - Challenges Faced by Business Owners04:55 - Time Management for Construction Companies05:40 - The Oh Shit List07:06 - Delegation and Virtual Assistants13:08 - Mindset and Personal Coaching18:15 - Focus & Prioritization22:44 - The Importance of Attention Management23:51 - The Big Rocks Metaphor24:38 - Implementing a Default Diary27:01 - Handling Interruptions and Emergencies30:52 - Building Your Bench37:46 - The Role of Company Culture39:22 - Conclusion and Contact InformationSnippets from the Episode"If you're listening to this call and you own a construction business, you're probably doing five to seven hours worth of work each week that you shouldn't be doing."— John Nieuwenburg"All business coaching is personal coaching in disguise. Often, business owners identify the problem as something in their business, but they don't hold up a mirror to themselves and recognize they're actually the obstruction."— John Nieuwenburg"The question isn't 'How can I get this done?' It's 'How can this get done?' And the only thing that changed is who's doing it. It isn't I."— John Nieuwenburg"You don't get the culture you want. You get the culture you deserve."— John NieuwenburgKey TakeawaysThe Oh Shit List Delegation StrategyLeveraging Virtual Assistants for Admin TasksImplementing a Default Diary SystemBuilding a Proactive Talent BenchCreating SOPs Through DelegationAttention Management vs Time ManagementThe Leadership Mindset ShiftResourcesWho Not How24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from John NieuwenburgW5 coaching websiteContact JohnJohn on LinkedInMore from Martin Hollandtheprofitproblem.comannealbc.com Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cash Flow ContractorSubscribe to our YouTube channelSubscribe to our NewsletterFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow ContractorConnect with UsVisit cashflowcontractor.com to access our free resources for contractors looking to reduce stress, reclaim time, and boost profitability. Subscribe to the podcast for weekly insights you can implement immediately in your construction business.
In this powerful episode, Beverley Simpson, a former district fitness manager turned business coach, breaks down the essential steps to becoming the leading coach in your niche, whether online or in-person. She addresses the changing market landscape, including the emergence of AI and peptides, while providing actionable strategies to stand out in an evolving industry. The episode focuses on balancing personal worth with business value, developing authority, and implementing effective marketing strategies.Key Discussion Points:Understanding personal worth vs. business valueDifferentiating between expertise and authority Identifying and clearing limiting beliefsDeveloping your unique propositionMarketing strategies and visibilityAdapting to market changes (AI, peptides, GLP-1s)Implementing effective advertising strategiesMentioned Links:BSimpsonFitness (Social Media): @BSimpsonFitnessWebsite: bsimpsonfitness.comFree Training: [INSERT LINK HERE] (Referenced in show notes for marketing strategy implementation)Resources:[INSERT LINK HERE] Pressure-free permission-based sales system training[INSERT LINK HERE] Additional resources on market adaptation strategiesActionable Steps/Key Takeaways:Separate personal worth from business value - recognize that you're worthy because you exist, while your business value is based on what you bring to the marketDevelop your unique process and clearly communicate your specific solution to a specific problem for a specific personImplement a balanced marketing strategy combining paid advertising with organic content to maximize visibilityReady to transform your coaching business and become the #1 authority in your niche? Register for the free training mentioned in this episode to learn how to implement a pressure-free sales system that consistently attracts your ideal clients. Click the link in the show notes to secure your spot and start your journey to becoming the go-to coach in your area.https://ptprofitformula.com/simplescalingNote: This episode was recorded in September 2025 and reflects current market conditions including AI integration and emerging health technologies.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month BlSupport the show
Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it's time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand's message with your audience to boost engagement. Alisan explains how you can identify the core pillars of your brand's messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.In This Episode:- Meet Alisan Matthews- Crafting your brand's unique story with content- Why authenticity on social media is critical- Getting started with the content matrix- The four pillars of content creation strategy- Implementing the product promotion tier- Does the content matrix apply to all industries?- Education and value: leveraging engagement & trends- Webinar announcement and Black Friday tipsListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: