Podcasts about brand identity

If your logo is “fine” but doesn't feel like you, attract the right clients, or work across platforms... it's probably not doing its job.In this episode, I'm diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You'll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth about marketers' ability to judge their own brand elements. They explore why we're terrible at predicting how consumers will respond to our logos, colors, sounds, and taglines.Topics covered:   [01:00] "Assessing Branding Strength: Comparing Marketer Judgment and Consumer Data for Brand Identity Elements"[02:00] Only 2% of marketer predictions are accurate[04:00] Why we love our brands like our own dogs[05:00] When marketers actually get it right[06:00] Why teams beat individuals at brand judgment[07:00] Don't trust your gut alone  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Graham, C., & Lowrey, T. M. (2023). Assessing branding strength: Comparing marketer judgement and consumer data for brand identity elements. International Journal of Research in Marketing, 40(4), 977–996. https://doi.org/10.1016/j.ijresmar.2023.06.006  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As a multi-passionate-creative I experience regular identity crises that lead me to question what to focus on in each season that I'm in. If you've ever felt the same, you're going to love this juicy convo I had with TIHANE - Sound Alchemist and Story Architect - who has taken the multipotentialite career and life to it's depths and its peaks working in many roles, including creative director, recording and performing artist, brand strategist and mentor to other creatives. We chat about how she does it all with success. THANE shares:How the thread that creates cohesion amongst our diverse skillsets within a successful brand strategy is… our story (and what to do with it). How to clarify the sense of purpose driving our choices throughout different seasons of life, which makes it easier to communicate WHO WE ARE within our brand identity and client work. How evolving her relationship to FEAR has lead to more profound success and opportunity as an artist and multi passionate entrepreneur.The myth of ‘alignment' and how to identify what you're next best move is through 2 surprising clear clues. What working with 8-figure entrepreneurs taught her about authenticity in business. And so much more…! You're going to LOVE this episode - grab a journal to grab insights and get stuck in. TIHANE is a Sound Alchemist and Story Architect—an internationally recognized artist, creative director, and speaker who fuses soul, sound, and strategy to awaken the deep memory of who we are.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

Ghia is a drink brand that isn't trying to be beer, wine, or spirits — and definitely not a “mocktail.” It's bitter, bold, and built for people who want a drink that doesn't play it safe.Today, Eli talks with Ghia founder Mélanie Masarin about building a culinary inspired non-alcoholic option that's not about sobriety, but about choice, occasion, and great flavors. They get into what makes Ghia different, how Mélanie's multinational upbringing shaped the philosophy of the brand, and why she walked away from a Shark Tank deal without blinking. We Want to Hear from You!Have a topic, craft category, or craft company you'd like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberGhiaRecipe GuideBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Introduction and Background (1:48)The Birth of Gia: A Personal Journey (2:43)Crafting the First Iteration of Gia (6:14)Understanding the Non-Alcoholic Movement (11:04)The Importance of Context in Enjoying Gia (17:12)Elusiveness and Brand Identity (21:43)Paving a New Path in the Beverage Industry (28:00)Defining Success in the Non-Alcoholic Space (29:24)Cultural Perspectives on Drinking: Europe vs. America (30:44)The Evolution of Non-Alcoholic Menus (32:42)The Unique Approach to Non-Alcoholic Beverages (36:21)Cultural Influences on Drinking Habits (37:48)Marketing Non-Alcoholic Drinks to Children (39:55)The Impact of Shark Tank on Business Growth (47:16)Transitioning from Bottles to Cans: A Strategic Move (51:14)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode, we dive into the concept of the "illusion of innovation" in business and marketing—where companies make cosmetic changes without solving real consumer problems. We explore the difference between change for the sake of change and true innovation driven by market insight and user needs. Through real-world examples and practical stories, we break down how to make thoughtful decisions that create lasting impact and preserve consumer trust. A must-listen for marketers, designers, and product developers alike.في هذه الحلقة، نناقش مفهوم "وهم الابتكار" في عالم الأعمال والتسويق، حيث تسعى بعض الشركات إلى إجراء تغييرات شكلية دون معالجة مشكلات حقيقية يعاني منها المستهلك. نسلّط الضوء على الفارق بين التغيير من أجل التغيير، والابتكار الحقيقي القائم على فهم السوق وحاجات الناس. من خلال أمثلة واقعية وقصص عملية، نتعمّق في كيفية اتخاذ قرارات مدروسة تُحدث أثراً حقيقياً وتُبقي العلامة التجارية في موقع ثقة لدى جمهورها. حلقة غنية لكل من يعمل في التسويق، التصميم، أو تطوير المنتجات. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:“What is a brand video—and how can it actually help grow my business?”Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.

Effektive Suchmaschinenoptimierung (SEO) generiert nicht nur Traffic, sondern ist ein entscheidendes Werkzeug zur Stärkung Ihrer Marke. In der Online-Welt hat Markenbildung (Branding) eine immer wichtigere Bedeutung. Eine starke Markenidentität (Brand Identity) hilft Ihrem Unternehmen dabei, sich von Wettbewerbern abzuheben, Vertrauen bei der Zielgruppe aufzubauen und langfristig eine angesehene Reputation zu etablieren.

In this episode of the Sneaker History Podcast, Mike Guillory interviews Josh Fraser, the Senior Lead Designer at Saucony, exploring his extensive background in footwear design, the evolution of design technology, and the importance of storytelling and authenticity in sneaker culture. Josh shares insights into the creative process behind Saucony's unique designs, the significance of material quality, and the impact of collaborations on brand identity. He reflects on the sneaker industry's current landscape and discusses future directions for Saucony, emphasizing the brand's commitment to craftsmanship and community.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction to Josh Fraser and Saucony03:02 Josh's Journey in Footwear Design04:45 The Evolution of Design Technology07:45 Saucony's Brand Identity and Storytelling10:42 Quality and Craftsmanship in Saucony Products13:35 The Impact of Collaborations on Saucony's Success16:32 The Experience of Unboxing Saucony Shoes19:23 Material Sourcing and Sustainability22:32 Innovative Packaging and Marketing Strategies25:25 The Future of Saucony and Market Expansion31:04 The Art of Scrappy Storytelling33:26 Inspiration Behind Design: The Year of the Snake38:45 Creating Unique Footwear: The Omni 9 and Triumph 441:20 Heritage vs. Innovation: The Saucony Approach47:49 Collaboration and Authenticity in Design53:50 The Power of Relationships in Footwear Design59:19 Looking Ahead: Future Projects and InnovationsCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Interested in learning more about brand identity? This week on the Brand Shorthand podcast, Mark is joined by the Innis Maggiore creative department to discuss the brand identity process. Tune in to learn how the creative team works together to bring brand identities to life and to hear real-life examples of the work they have done. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass

In this flavorful and thoughtful episode, Alexis, Brett, and Ray kick things off with a nostalgic ode to summer fruits—watermelon, cantaloupe, and peaches—and the sensory memories they stir. The team shares light-hearted stories that transition seamlessly into a deeper conversation about branding, authenticity, and storytelling in agriculture.What does it mean to create a brand that feels both personal and professional? How do farmers and producers balance authenticity with marketing strategy? The hosts explore how their own approaches to branding—whether through daily social media posts or curated seasonal photo shoots—reveal not just products, but values and lived experiences.With examples from Wild Roots and reflections on photography, audience perception, and storytelling structure, this episode offers practical insights for anyone trying to craft a compelling brand in the food and farming space. Whether you're a seasoned grower or a budding entrepreneur, the message is clear: your story matters—and how you tell it makes all the difference.Marketing & Promotion ResourcesQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.comCheck us out on Instagram!

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

In today's episode (163) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on a creative business mentoring session. I'm working one-on-one with Corinne — a private celebrity chef, food content creator and passionate forager — as we refine her personal brand and turn her social media into a powerful tool for attracting aligned clients. If you're feeling stuck on what to post on Instagram, or unsure how to use social media strategically to grow your creative business, this episode is packed with practical insights just for you.Here's what else you can expect from today's episode...I reveal exciting news about the next round of my Fearless Focus Mastermind and Mentoring Program.I talk about why you need to start looking at your content through the eyes of your audience.We look at how to connect the dots between your Instagram content and the offers and services in your business.I provide a fresh take on building content pillars that truly reflect your holistic personal brand.We examine why honing in on your distinguishing factor is essential for standing out online.We do a deep dive into the often-overlooked power of voiceovers in food content.We take a behind-the-scenes look at hooks, timing and storytelling that actually convert.We go into how I map out my content around a launch — and why Corinne (and you!) should do the same.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE!Corinne's website & InstagramPrivate chef Rob LiForm Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (wait list gets early access, before doors open August 2025)Join my Instagram Masterclass waiting list HEREMy styling course on DomestikaHow to go from 10k to 100k followers on Instagram! – episode 157Working with a food stylist – podcast episode 135How this micro food influencer earned $10,000 a month! – episode 121How to turn food photography into a profitable side hustle – episode 119How to build a restaurant photography business – episode 112 (see full show notes for link)How to perfect your food styling and iphone photography – episode 89 (see full show notes for link)Find full show notes HERE

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dr. Snyder discusses the challenges faced by dentists, emphasizing the "invisible prison" of a broken business model. He criticizes the dependency on insurance companies, which dictate fees and coverage, leading to financial strain and ethical issues. He highlights the need for better systems, a strong brand identity, and effective leadership to escape this prison. He also advocates for dominating the market, systematizing processes, and becoming a true leader to attract high-value patients and build a profitable, self-sustaining practice. Listen in!Thank You for enjoying this episode of Delusional: Winning the Weekly War of DentistryRESOURCES:Learn more about LEGIONSubscribe to DELUSIONAL: Winning The Weekly War PodcastWrite a Review on iTunes‎

This week, we hang out with Ben Richardson of Sydney's Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall. We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It's a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.

Welcome to the debut of the Next Up Podcast Live at the NxtGen Masterclass—where creativity, purpose, and school nutrition collide. Marlon is joined by a panel of powerhouse guests like Melissa Santell, DJ Bonoan, Jamie Ouverson, and Cassie Tucker, this episode kicks off the NxtGen Masterclass- two days of sessions on how to elevate your storytelling, marketing, and photography game in the K-12 Nutrition space, even with minimal resources. From shrimp-styling, to capturing boba yogurt pearls on a phone, this crew shares how to craft compelling narratives and visuals that highlight the innovation and heart behind school meals. You'll hear how iPhones can be powerful creative tools, how to build content calendars, and why school cafeterias are America's largest restaurant chain.Packed with real stories, expert tips, and a whole lot of laughter, this episode is for anyone who believes school nutrition deserves better branding—and that even school meals can be exciting, beautiful, and impactful. What's a story from your program that deserves more attention? Are you using your phone to its full creative potential? Join the conversation and share your favorite moments using #NxtGenMasterclass. #ThisIsSchoolMeals #FoodMarketing #CreativeEducation #NextUpPodcast===========================Connect with our Guests! ===========================https://www.instagram.com/melsantell/https://www.instagram.com/hadji.tv/https://www.instagram.com/cassiejoytucker/===========================Connect with us! ===========================IG: https://www.instagram.com/nxtgenmarlonIG: https://www.instagram.com/nxtgen_network/https://www.instagram.com/nextup_production/===========================Chapters===========================00:00 Welcome and Introduction to the Master Class03:02 Meet the Team: Culinary Experts and Innovators05:54 The Importance of Storytelling in Food Photography08:52 Creative Marketing Strategies in School Nutrition11:47 Navigating Challenges in School Nutrition15:01 Innovative Approaches to School Meals17:40 The Role of Community in School Nutrition20:40 Harnessing Social Media for School Nutrition24:01 Building a Brand Identity in School Nutrition26:44 The Power of Visual Storytelling29:56 Engaging Students through Culinary Experiences32:57 Leveraging Technology for Content Creation35:49 Creating Impactful Content with Limited Resources38:37 The Future of School Nutrition Marketing41:38 Q&A: Addressing Challenges and Opportunities43:52 Closing Remarks and Next Steps

I'm not going to give you the average branding and identity advice… as someone who built my business AFTER a burnout from my previous career in the film industry, I centered my WELLBEING in every strategic decision I made as I birthed my online business. So which element of my brand identity and marketing do you think I put as #1 priority? It was…. The EMOTION piece. I actually made my first 6-figures with the shoddiest scrappiest graphics and web design you've ever seen!  So if you want to hear MY high ticket sales secrets… I'm going to give you the deep work that was really required for me to get so freaking good at creating emotional  connection with strangers on the Internet through my online content and storytelling skills. Because it FOR SURE was not my graphics that were doing it!! And of course brand identity goes WAY beyond graphics! Creating a brand for yourself not only gives you the power to build a business you actually ENJOY showing up to work for, but it lays the foundation for unforgettably GOOD client relationships.Jupiter is in Cancer for the next year, so the name of the game is making ourselves feel cosy and emotionally nurtured by our work and business, to bring in sales in feel good, authentic ways. My top 3 non-negotiable brand identity guidelines have helped me to build a online presence and business that feels like home. Tune in to this week's episode of the Creative Magic Club podcast to find out exactly what they are. It's part 2 in my Jupiter in Cancer Series: How to Develop a Strong Brand Identity to Fill Your High Ticket Coaching Program.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

On this episode of Best Dental Marketing, we explore how implementing small but consistent routines—like focused morning huddles, end-of-day reflections, and diligent tracking of new patient leads—can create significant revenue growth and operational improvements for dental practices. We also review the importance of team-wide goal setting and the distinction between distraction and dispersion, emphasizing how consistent routines drive patient trust and practice success. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

The Trade Secrets Tech Summit (Season 6 of the podcast) is taking a brief summer break, but we're partially interrupting that pause to bring you a special episode highlighting some of the latest tech news in the travel industry: Tern’s acquisition of Lucia. Co-host Jamie Biesiada sits down with Tern’s David Shull and Lucia’s Grace Van Hollebeke to discuss what led to the acquisition, what travel advisors can expect moving forward, and more. Then, stick around for one of Jamie’s favorite episodes from last season, featuring travel advisor Christina Viera in a deep dive on finding your brand identity. This episode was sponsored by Globus family of brands. Mentioned in this episode: Tern on Trade Secrets Lucia on Trade Secrets From Travel Weekly, Tern acquires freelancer marketplace Lucia Encore: Travel advisors, what’s your brand identity? (Feat. Christina Vieira) Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada. Further resources Christina Vieira on Instagram and Facebook Magic Made Simple, which helps travel agents set up systems, online and on Instagram From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate From TravelAge West: Gifted Travel Network’s Luxury Travel Symposium on the Rivers Christina Vieira’s five Rs: Recognize Recommendation Relate Respond Request Mentioned in this episode: Simon Sinek’s TED Talk “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller ActiveCampaign Zapier LeadPages Get in touch! Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com “Just start and build your personal brand. Just change and adapt as you move forward then you'll get to your goal within 2-3 years.” In episode 112 of #TDLS, I sat down with Mark Anthony Valencia. Mark is the co-founder of Le Marka Studio, a Brand Design Studio specializing in high-end or luxury style. Mark has a 10 years overall experience doing Graphic, Web, and UI design and currently doing branding for high-end startup and small businesses. In this episode we talked about: - His awesome stories from the ground up - How he was able to overcome challenges in building his career in tech & design for the last 10 years - His learnings and insights on building your own personal brand - Actionable insights on starting your own business to grow more - Practical insights that we really needed to think about AI as a designer and how to use it building your brand or business - And much much more… Books Recommendations from Mark: - Design & Brand Identity by Alina Wheeler - Design of Everyday Things by Don Norman You can connect with Mark by visiting their website at http://www.lemarka.studio or connect with them on Facebook @lemarka.studio & Instagram @lemarkastudio. If you found this episode helpful, please let Mark know by following him on LinkedIn at https://www.linkedin.com/in/valmarkencia/. Visit the podcast today at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions via email (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me about how to support this podcast so here's how: 1. You can follow or leave a short & honest review on Apple Podcasts so in that way you can help me to reach more people and make the podcast more discoverable within the ecosystem. 2. You can take a screenshot of this podcast and share it with your friends, colleagues or to anyone that might be interested in this kind of content. 3. Feeling generous today? You can support the podcast monetarily by visiting jaychristteves.com/support or patreon.com/jaychristteves. 4. Shop courses and tools online to design the life you really deserve by visiting JournyAcademy.com. 5. By listening to all the podcast episodes, you already support my message, and that's more than enough and it means the world to me. So, thank you! 6. Schedule a strategy session with my team about Assisted Intelligence to empower your business at https://ai.thinkdigitalph.com The podcast is available on any of your favorite podcasting apps including: Website: thedesignlifeshow.com Apple Podcasts: https://apple.co/3OzMLDx Spotify Podcasts: https://tinyurl.com/TDLSonSpotify Youtube Music: https://music.youtube.com/playlist?list=PL9mf3a9MD6xTVZU7QZnSHEUneOaIIlCWy&si=BP0xRzTIJ4sdNmQz SoundCloud: https://tinyurl.com/TDLSonSoundCloud Amazon Music (via Web or Audible app): https://tinyurl.com/TDLSonAmazonMusic Alexa Podcasts: (Just say “Alexa, play The Design Life Show on Apple Podcasts”)

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.00:00 The Importance of Product in Brand Strategy09:59 Understanding Consumer Behavior and Product Development15:06 The Shift from Commodity to Brand Focus20:02 Leveraging Data for Product Insights25:12 The Role of Remarkable Products in Brand Building44:46 The Essence of Remarkable Products51:50 Brand Identity and Consumer Connection57:22 The Journey of Product Development01:01:18 Building a Company as a Product01:11:28 Navigating Market Expectations and Innovations01:20:53 The Future of Consumer Brands and InclusivityPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all.Key Takeaway / Points:The origin story of Parke and its evolution from recycled vintage denim to a full fashion lineHow Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brandThe importance of community feedback in product developmentNavigating the pressures of being the face of a rapidly growing brandHow Chelsea balances different roles within the companyThe impact of limited drops and restocks on customer retentionChelsea's approach to mental health and self-care as a founderInsights on the future of fashion and Parke's place in itChelsea's favorite fashion trends and her signature styleThe role of pop-ups in building customer relationshipsHow Parek has grown without traditional advertisingThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Sponsors:LMNT: Go to DrinkLMNT.com/cameronBobbie: Bobbie is offering an additional 10% off on your purchase with the code:CAMERON. Visit www.hibobbie.com to find the Bobbie formula that fits your journey.Cotton: Learn more at TheFabricOfOurLives.comStasis: Go to https://takestasis.com/CAMERONTrainwell: Take the quiz to find your perfect trainer and get 14 days of free training https://go.trainwell.net/ConversationswithCamFollow Chelsea on Instagram: @chelseaparkeFollow Chelsea on TikTok: @chelseaparkeeFollow PARKE on Instagram: @parkeofficialShop PARKE brand: www.parkeofficial.comFollow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersProduced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cross-border E-commerce and Supply Chain Realities with Jianggan LiIn a vibrant episode of the Asia Business Podcast, host Art Dicker engages in a compelling conversation with Jianggan Li, the founder and CEO of Momentum Works, a venture builder and insights research firm. As a thought leader and co-author of the book "Seeing the Unseen Behind Chinese Tech Giants Global Venturing," Jianggan shares his extensive knowledge and unique perspectives on the international business terrain, particularly focusing on Chinese companies' strategies for penetrating global markets.Introducing Jianggan LiConnect with JiangganJianggan Li is a seasoned entrepreneur with roots in China, now thriving in Singapore. With his extensive background in venture building and market insights, Jianggan commands a strong understanding of the dynamics that drive Chinese companies to venture beyond their borders. His journey from a young expatriate in Singapore to a prolific businessman offers invaluable insights into cross-cultural business strategies.Understanding the Unfolding Global Business DynamicsIn the episode, Jianggan explores the complexities of Chinese companies navigating international waters, emphasizing the need for adaptability and strategic maneuvering in response to ever-shifting market conditions. He highlights how companies like Temu and Shein are adeptly structuring their logistics to accommodate regulatory changes, pointing to the broader need for strategic foresight in business operations.The Resilience and Agility of Chinese CompaniesChinese companies are renowned for their agility and resilience in the face of changing demands and regulations. Jianggan discusses the strategic adjustments of brands amid evolving trade rules, illustrating how they maintain competitiveness by leveraging subsidies, loopholes, and local partnerships. The conversation underscores the necessity for businesses to anticipate market shifts and prepare for regulatory changes proactively.Localizing Brand Identity in International MarketsA key challenge for Chinese e-commerce giants like Shein is successfully localizing their brand identity to resonate with diverse global consumers. Jianggan shares insights into how these companies build their brand narratives to overcome political perceptions and establish consumer trust. By focusing on product quality, efficient logistics, and strategic marketing, Chinese companies can construct a robust brand presence internationally.Lessons from the Chinese Tech SectorArt and Jianggan delve into the dynamic nature of the Chinese tech sector, exploring the competitive challenges it presents and the lessons that can be extrapolated for global application. Jianggan's experiences shed light on the critical role of innovation, adaptability, and local integration in sustaining growth in competitive markets.Predicting the Future of Chinese Tech GiantsLooking ahead, Jianggan offers speculative insights into the future trajectory of current tech giants, contemplating their longevity and potential for sustained dominance. Despite the unpredictable nature of the tech industry, the conversation hints at the importance of maintaining agility and a forward-thinking approach to remain at the forefront of technological advancement.Final Reflections and Future EngagementJianggan Li's deep-seated expertise offers listeners strategic insights into navigating the complexities of international business and technology. For those intrigued by Jianggan's insights and keen to delve deeper, he is accessible via LinkedIn for further discussions and collaborations. Timestamps00:00 Introduction and Guest Welcome01:08 Jianggan Li's Background and Journey03:02 Challenges and Strategies in Chinese Tech Ventures04:08 Supply Chain Dynamics and Adaptations07:55 Localization and Brand Identity14:26 Future of Chinese Tech Companies27:42 Conclusion and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice. 

In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We'll discuss how to define your school's unique value proposition, create a memorable logo and visual identity, and develop consistent messaging across all platforms. Discover strategies to differentiate your school from the competition and attract a loyal student base by leveraging the power of branding. What is a unique strategic purpose? The elements of a good USP. Failing to plan is planning to fail. The creative process. Assignment: Answer the following questions? Do you already have a USP? What is it? How effective do you think it is?

In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and the strategies for growth and franchising. Bree shares insights on marketing differentiators, the role of video content, and the significance of user-generated content. They also discuss future initiatives, including the integration of AI in marketing and the importance of continuous learning and innovation within the industry.

Send us a textLet's get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn't flying off the shelves (real or virtual), it's time to look at what your brand is really saying.In this juicy episode, I'm pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.Here's what you'll learn:The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrandWhy shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistibleWhat your unboxing experience says about your values, and how to make it unforgettable (even on a budget)How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customersWhy confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers insteadIf you've ever felt like:“Everyone says they love my product, but no one buys…”“My visuals feel a little DIY but I don't know how to upgrade.”“I don't want to discount anymore—I want to be seen as premium.”Then this episode is your sign, your brand audit, and your next move—wrapped up in one.This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.That's when Kendra stepped in.Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn't anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today's online landscape, specificity isn't optional, it's essential.You'll also hear:Why being too broad in your messaging makes marketing harder, not easierThe mistake of “going more general” when things slow downHow COVID reshaped the digital business space—and why niching matters more than everA real-world example of how hyper-niching (like Kendra's HTMA Expert course) can outperform broader offerings with almost zero marketingSpecific niche ideas that can help you stand out and build a business with less hustle and more easeIf you've been resisting choosing a niche because you don't want to “exclude” anyone—or because you've seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Cameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, and fostering a supportive work culture. Cortney shares her experiences in leadership, emphasizing the necessity of tough conversations and effective communication in business. They explore how success is defined beyond revenue, focusing on the value of attracting talent through strong leadership and creating an environment where team members feel valued and supported.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The medical aesthetics industry in Utah is highly competitive but filled with talented professionals.Believing in abundance rather than scarcity can lead to a healthier business mindset.Owning your story allows for personal freedom and growth.Networking and relationships are crucial in the business world.Success is not just about knowledge; it's about connections and opportunities.Staying focused on your own brand identity is essential in a competitive market.Self-reflection and learning from experiences are key to personal and professional growth.Transitioning to new opportunities can be daunting but rewarding.Building a strong team is vital for success in any business.It's important to prioritize fulfillment and passion in your work. Sometimes the voice inside you is louder than discomfort.A strong team foundation is crucial for business success.Tough conversations are essential for team growth.Leadership requires investing in team experiences.Creating a supportive culture helps retain talent.Communication is key to preventing misunderstandings.Success is defined by the desire of others to join your team.Fear-based leadership can lead to high turnover.It's important to focus on what you can control.Building relationships with your team enhances workplace culture.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Show Notes: Sarah Dobson, founder and creative director at Design of Brand, discusses their niche in helping founders of companies establish their brand identity. They offer a process that includes brand strategy, naming, and creating a visual identity system for launch or relaunch. She explains what a brand identity entails and provides examples of successful case studies.  Discovering and Designing a Brand Identity Sarah explains what the core of a brand identity is, how it is more than just a palette or a logo, and how she helps founders articulate that identity from developing the symbolic mark, word mark, and often, the name of the company through to the visual design elements of fonts and colours etc. She discusses her practice of collecting examples for design inspiration. She shares that he takes photos of various elements, such as typography, street signs, shapes, and color palettes, and banks them to find the right place in someone's identity. She also mentions that she started using Pinterest early on and quickly gained 800,000 followers. Sarah believes that understanding trends is crucial for creating unique designs and not looking like another brand. She uses Pinterest to research interiors and symbols for clients where she populates secret boards with images and ideas. She researches broadly online to find inspiration from a variety of sources and uses it to create visually appealing designs. Sarah mentions that she is considering launching a course to help people name their companies. She believes that sharing her capabilities with others would be meaningful to help more people develop their brand identity. A Case Study on Naming a Brand  Sarah shares a case study of working with a founder who didn't have a name for their company. She shares the story of Othership, a social sauna and cold plunge business in New York. The founder had stopped drinking and was looking for alternative alternatives to bars. Sarah explains that she had two clients who were also interested in Sonic culture and the Soho House of Wellness. The clients joined forces to establish their company and Sarah explains how she worked closely with them to develop a deep understanding of who they were and of the company they were developing. Sarah observed the founders as they were prototyping and building out the space. They developed breath work, audio and physical space to help them synthesize their vision for a more social, healthy way of having fun. Sarah explains how she encouraged them to change their name from Inward to Othership  because it reflected the founder's focus on connections and creating a healthy space with and for others rather than internal issues. She also explains how playing with suffixes and compound words is a part of the naming process. Case Study on Creating a Visual Identity Sarah discusses the process of creating a visual identity for the brand Othership, including the logo mark, buttons, and photography. She talks about where she found inspiration for the symbol mark, which included drawing inspiration from the spinning top toy and The Sims. The logo has had an incredible effect on people's lives, with at least five people now having tattoos of it. The color scheme was inspired by Disney's Fantasia, and the founders' energy was a key factor in the design, and the color palette was atypical and flexible, not just two colors. Sarah explains that this approach was similar to a design she developed for a super food snack cafe's color palette. In terms of process and iterations, Sarah mentions that, sometimes, two to three different concepts are explored, with one being the most likely one based on the client's preferences and the other exploring more strategic ideas. The process is seen as due diligence, with the goal of finding the one that resonates with the client. Case Study on the Brand Identity of a Cannabis Retailer and an Organic Food Snack Sarah discusses his experiences in creating a cannabis retailer in Canada, which was a unique and exciting venture. She created a brand called Superette, which aimed to make people feel comfortable buying cannabis legally. The brand was inspired by Peter Pan in Brooklyn, an old Polish bakery because the store felt like a community, with lineups and regulars for breakfast. Another case example is a nut milk bar cafe and a nut milk. The cafe was developed by a friend after completing a nutrition education course and wanted to provide a healthier cafe alternative to muffins and unhealthy drinks. The founder went on to develop and sell the nut milk, which  t is made from scratch and is nutritionally dense, making it a potential competitor to Starbucks. The brand was rebranded and reworked, with the word mark and visual identity system updated. The goal was to strengthen and optimize the brand for future success. A Design Perspective on Fonts Sarah talks about her knowledge with fonts. She shares a quote, “words have meaning but  typography has a feeling and can be spectacular.” She talks about the evolution of typography from handwriting, scripting, manuscripts, and the printing press to the computer. A study by the New York Times found that serifs such as Baskerville or Garamond were found to be the most believable font. Sarah suggests starting to educate oneself by examining their intuition and feeling the right fit. She mentions that Comic Sans, an early digital font, has been found to be beneficial for dyslexia due to its letter forms. Sarah talks about her methods of classification when choosing a brand font and gives a few examples of how a font feels. She suggests that anyone interested in learning more about fonts should start by exploring different font styles and their impact on the human subconscious. Timestamps: 01:44 Explaining Brand Identity  07:31: Case Study: Other Ship 17:30: Visual Identity and Branding Elements  22:17: Typography and Design Philosophy  22:34: Case Study: Superette  25:37: Case Study: Nut Bar  Links: Website Portfolio Design of Brand Instagram Othership Othership Inspiration "Logo Dump" Superette Nutbar Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

I'm so excited for you to hear today's conversation with Torie Egger! Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family's feedlot to building a recognizable brand and business with purpose. Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth. This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Torie: Follow on Instagram @torieegger Follow on Tiktok @torieegger Follow on YouTube @torieegger Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever felt torn between keeping your brand consistent and evolving it to reflect your growth, you're not alone—and you're definitely in good company. I've been there. After six years of podcasting under the name So Here's the Thing, I realized the show—and honestly, I—had evolved. The audience had changed. The conversations had changed. […] The post 200: Evolve Your Business Without Losing Your Brand Identity with Sarah Erickson appeared first on Laylee Emadi | Coach for Creative Educators.

In this episode of Hort Culture, we explore the topic of branding for farms and businesses. After chatting about spring rains, gardening chores, and Kentucky's unpredictable late frosts, we shift to a lively discussion with Brett from the Center for Crop Diversification (CCD) about their "Marketing for All" project. We emphasize that marketing—especially branding—is essential for selling crops and not just growing them. Branding involves defining the core message and values of a business, guiding all marketing activities. The CCD team offers a brand builder worksheet to help farmers clarify their identity across several spectrums (e.g., personable vs. professional, modern vs. classic). We also discuss differences between price-driven and credence markets, customer behavior at markets, and how different types of farms might approach marketing. Key tips include using consistent imagery, breaking tasks into simple steps, and leveraging email as a powerful, underused tool. Listeners are encouraged to check out CCD resources and reach out with questions.Marketing for AllCenter for Crop DiversificationQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.eduCheck us out on Instagram!

In a twist that flips the format, today's Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show's behind-the-scenes force for nearly a decade — grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can't summarize, this episode delivers sharp takes on where marketing is headed — and who's already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don't miss the lightning-fast Relevant or Irrelevant round. Key Moments: 00:00 From 2,000 Interviews to the Hot Seat01:08 How AI Is Reshaping B2B Marketing02:25 The Collapse of Traditional Tactics03:43 AI Disrupting Email & Search Marketing04:39 Why ABX Is the Future of B2B Strategy08:54 AI Buyer Agents Are Coming — Fast13:32 Trust, Community & Decentralized Buying17:07 ABM vs. ABX: What's the Real Difference?21:34 Smarter Metrics for Long-Term Growth23:13 LLMs vs. Google: The New Search Shift24:46 Building Content LLMs Can't Summarize27:00 Enterprise Entertainment as a Marketing Play30:39 Niche Content That Converts in B2B33:50 Relevant or Irrelevant? Rapid-Fire Trends  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

On this episode of Best Dental Marketing, we review how Dentists can reignite their passion for their profession by embracing new technologies, services, or techniques that genuinely excite them, rather than simply following industry trends or competitors1. We also explore the importance of stepping slightly outside one's comfort zone, continually learning, and even producing original content—like podcasts or video series—to keep both the Dental team and Patients engaged and inspired. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:  Tracy Christian: Website | Instagram  Discount code: BoutiqueHub25  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:46 Brand Identity and Marketing Alignment10:09 Balancing Brand and Short-Term Goals14:00 One-Page Strategy Guide16:52 Early-Stage Feedback Strategies21:23 Identifying Market Blind Spots22:25 Marketing's Misunderstood Role and Value26:38 "Brand Awareness Strategy Development"31:48 Ingrained Customer Insight in Marketing32:36 Consumer Behavior Insights36:19 AI-Driven Customer Insights Revolution40:02 AI Insights with Human Oversight==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

On this episode of Best Dental Marketing, we review the importance of delivering real value to Dental Patients. We explore how value extends beyond financial ROI to include emotional and legacy components, and share practical strategies—like patient referral contests, transparent communication, and a welcoming office environment—to ensure patients feel genuinely cared for rather than just enticed by superficial perks. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.  The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Marcus Bendall, Creative Director at Wally, who shares 17 years of branding and design expertise. He discusses common branding mistakes, such as imitation, and emphasizes the importance of originality to stand out. Marcus highlights how small businesses can effectively create a strong brand identity on a budget. He provides practical tips for developing consistent visuals and tone to establish trust and professionalism. Tune in for actionable insights on crafting a brand that resonates and leaves a lasting impression. Key Takeaways for Small Business Owners: Brand as First and Last Impression: A brand starts with visual identity but is ultimately defined by how customers feel and talk about your business after interacting with it. Importance of Originality: Avoid imitating competitors. Instead, use inspiration from other industries and regions to create a unique and memorable brand. Consistency Builds Trust: Ensure consistency in colors, fonts, and overall style to establish a recognizable and professional brand presence. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Start Simple, Scale Later: For businesses with limited budgets, simple logos and consistent visuals can work effectively until resources allow for professional branding. Practical DIY Tips: Use free tools to explore fonts and colors that align with your brand's personality, and seek honest feedback to refine your choices. Adapt and Future-Proof: A strong brand identity evolves over time and must be designed to grow with the business while maintaining its core values. One action small business owners can take: Marcus Bendall suggests that small business owners focus on creating a consistent visual identity as a starting point. Choose a font, color, and style that represent your business, and use them consistently across all materials. This builds recognition and trust while ensuring your brand looks professional and cohesive. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

This week Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. The speaker emphasizes the need to align marketing, branding, and lead generation strategies with the business's unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.