Podcasts about brand identity

In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/--- 

If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting  How to make trend-based content actually valuable  The credibility content upgrade  Why your framework posts aren't landing  The platform-specific approach Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […]

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […] The post The Best Strategies for Creating a Strong Brand Identity appeared first on Business RadioX ®.

When it comes to recognizable icons, few rival Nike's Swoosh, designed by student designer Carolyn Davidson for $35. We unpack her quiet career, late recognition, and lasting influence with guest Sarah Williams, Co-CEO of Beardwood & Co. and President of AIGA NY._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by branding and design studio  Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______About Carolyn Davidson:We're pulling back the curtain on one of design's most enduring marks: the Nike Swoosh. In 1971, Portland State University student Carolyn Davidson sketched a fluid, wing-like “stripe” directly over a shoe drawing—a fast, simple symbol that Phil Knight didn't love at first but chose under production pressure. She invoiced $35, kept freelancing for the scrappy company as it rebranded from Blue Ribbon Sports to Nike, and later stepped away from the spotlight. Years afterward, Nike surprised her with a gold Swoosh ring and stock—an act of overdue recognition that grew to life-changing value. We trace Davidson's process, her broader early contributions beyond the logo, and how the Swoosh eventually stood alone without the wordmark. About Sarah Williams:Sarah Williams is Co-CEO of Beardwood & Co. and President of AIGA New York. She joined Beardwood early (2006) after starting at Landor and rose to co-owner, leading brand programs for companies like Danone and Colgate while advancing mentorship and access across the NYC design community.Follow Sarah:Instagram: @_sarah_aw_Beardwood & Co Instagram: https://www.instagram.com/beardwoodco/https://beardwood.com/ ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

Does your brand actually show clients you're worth a thousand-dollar investment?While most people obsess over colors and logos, marketing coach Danielle R. Harris reveals how brand identity drives trust, credibility, and sales. She's joined by Zainab Quresh, a brand identity designer with 7+ years of experience and an official Canva Creator for India, who helps women entrepreneurs and service providers turn their vision into visuals that actually sell.In this episode, you'll learn how to align your brand identity with your audience so your business looks professional, feels authentic, and attracts high-ticket clients.What You'll LearnWhy visuals drive trust, credibility, and high-ticket salesThe 3 branding fundamentals to know before hiring a designerHow design trends shape your brand identity onlineSimple DIY approaches to test your visuals firstFollow ZainabInstagramLinkedInFollow Danielle on Instagram @Danielle.R.HarrisJoin the email list where you'll get weekly marketing strategies designed specifically for coaches and service providers who want to attract more clients.Ready to overcome your content creation fears and start marketing consistently? Book a call to learn about The Blueprint, a three-month program that helps business owners overcome marketing fear and create content that attracts their dream clients.

How do you stand out in a crowded market where products all look the same? By building a brand that's authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-loyaltyContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) From Consulting to CMO(04:42) The Heart of Brand Loyalty(07:23) Mission Meets Marketing(11:44) Packaging & Brand Identity(13:19) Two Brands, One Family(16:26) Consumer Experience & Health Consciousness(18:52) Cutting Through Confusion(21:52) Educating at Shelf(24:25) Opportunities & Threats in Premium Eggs(29:00) Building Loyalty Beyond Discounts(30:34) Navigating Risk & Adventure in Marketing(34:55) Finding Joy in the Journey

Is your brand suffering from an identity crisis?You've hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.You'll learn:The hidden signs of a misaligned brandWhy internal chaos leads to external confusionHow the Unified Brand Framework helps bring clarity, consistency, and creativityWhy your brand should function like a well-aligned battleship — not scattered lifeboatsHow to pause, reflect, and rebuild your brand strategy from the inside outIf you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

In today's episode, I'm guiding you through a powerful Brand Identity Activation - a visualization I first led inside one of my masterminds that felt too good not to bring to the podcast. If you've been considering a rebrand, pivot, or simply want to gain more clarity on what makes YOU different from others in your industry (& what you should absolutely be louder about), this activation is going to support you so much! This is one you can return to anytime you feel yourself playing small or blending in, and it will serve as a reset to realign your brand with your highest vision. My hope is that you leave this journey feeling crystal clear on your purpose, rooted in your power, and ready to show up in the full expression of who you are.If this resonates with you, I'd love to hear about your breakthroughs - send me a DM at @iamnoravirginia and let me know what came through for you!Support the Podcast & Get Your Questions Answered: If this episode supports you, it would mean the world to me if you are able to take two minutes to rate it on Spotify and give it a follow/subscribe on Apple Podcasts or Spotify, so you get notified when weekly episodes drop! Have a question you'd like to get answered on the podcast or a topic you'd like me to speak on? Let me know here!Ways to Work with Nora:1:1 Coaching: Now Accepting Waitlist Applications. Apply here.Big Vision Mastermind: For online coaches – the mastermind that blends manifestation with proven business strategy to take you from $3k to $10k+ months by building a high-ticket boutique business, stacking recurring income, and converting clients directly from your content and podcast—even with a small audience.The Podcasting for Business Growth Mini Course: This mini course includes everything you need to know to start, grow, and monetize your podcast by making more sales in your business—without the overwhelm.Elevate: The best (& maybe even the only) membership on the internet that truly blends the spiritual with the strategy. Get instant access to 1) proven business strategy trainings and 2) 100s of meditations, breathwork journeys, and journaling sessions. Access $13k+ of bonus FREE content today for a 7 day free trial!Connect with Nora on IG @iamnoravirginia

In Episode 181 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed into a global powerhouse. From its humble beginnings selling swimwear out of a bedroom, Outcast has grown into an international sensation, fueled by a fearless brand identity and a savvy embrace of influencer marketing. Today, the U.S. accounts for 70% of its revenue, thanks to immersive brand activations that go far beyond photo ops and create experiences customers can't forget. Christina shares the strategic bets that have propelled Outcast toward the $100 million milestone, from investing in team culture to weaving influencers directly into advertising and product development. She also takes us inside the brand's expansion into the UK, with a new warehouse and dedicated site designed to elevate customer experience. Along the way, Christina highlights how Outcast keeps customer engagement playful and personal through initiatives like the Heartbreak Hotel loyalty program and the Lake Club Outcast community. At the core, she makes a compelling case for balancing technology with real human connection—showing how Outcast is redefining authentic engagement in a digital-first fashion landscape. In this episode, you'll learn: How Outcast turned influencer partnerships and organic gifting into a growth engine, driving US sales to 70% of total revenue. Why immersive, unconventional events are key to Outcast's brand strategy and build lasting community engagement. The strategy behind scaling a fashion brand from a small Australian startup to nearly $100 million in revenue while staying true to its core identity. Connect with the Guest: Christina's LinkedIn - @christina-mcgonagle-0705663a   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Adam Horlock says the Cracker Barrel (CBRL) sell-off and subsequent rebound was about more than changing and unchanging the logo — it's about brand identity. He talks about where the company went wrong and the lessons Cracker Barrel can take away from the story that garnered national attention. The biggest lesson Adam has for the company: listen to your customer base.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

If your logo is “fine” but doesn't feel like you, attract the right clients, or work across platforms... it's probably not doing its job.In this episode, I'm diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You'll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth about marketers' ability to judge their own brand elements. They explore why we're terrible at predicting how consumers will respond to our logos, colors, sounds, and taglines.Topics covered:   [01:00] "Assessing Branding Strength: Comparing Marketer Judgment and Consumer Data for Brand Identity Elements"[02:00] Only 2% of marketer predictions are accurate[04:00] Why we love our brands like our own dogs[05:00] When marketers actually get it right[06:00] Why teams beat individuals at brand judgment[07:00] Don't trust your gut alone  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Graham, C., & Lowrey, T. M. (2023). Assessing branding strength: Comparing marketer judgement and consumer data for brand identity elements. International Journal of Research in Marketing, 40(4), 977–996. https://doi.org/10.1016/j.ijresmar.2023.06.006  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As a multi-passionate-creative I experience regular identity crises that lead me to question what to focus on in each season that I'm in. If you've ever felt the same, you're going to love this juicy convo I had with TIHANE - Sound Alchemist and Story Architect - who has taken the multipotentialite career and life to it's depths and its peaks working in many roles, including creative director, recording and performing artist, brand strategist and mentor to other creatives. We chat about how she does it all with success. THANE shares:How the thread that creates cohesion amongst our diverse skillsets within a successful brand strategy is… our story (and what to do with it). How to clarify the sense of purpose driving our choices throughout different seasons of life, which makes it easier to communicate WHO WE ARE within our brand identity and client work. How evolving her relationship to FEAR has lead to more profound success and opportunity as an artist and multi passionate entrepreneur.The myth of ‘alignment' and how to identify what you're next best move is through 2 surprising clear clues. What working with 8-figure entrepreneurs taught her about authenticity in business. And so much more…! You're going to LOVE this episode - grab a journal to grab insights and get stuck in. TIHANE is a Sound Alchemist and Story Architect—an internationally recognized artist, creative director, and speaker who fuses soul, sound, and strategy to awaken the deep memory of who we are.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

Ghia is a drink brand that isn't trying to be beer, wine, or spirits — and definitely not a “mocktail.” It's bitter, bold, and built for people who want a drink that doesn't play it safe.Today, Eli talks with Ghia founder Mélanie Masarin about building a culinary inspired non-alcoholic option that's not about sobriety, but about choice, occasion, and great flavors. They get into what makes Ghia different, how Mélanie's multinational upbringing shaped the philosophy of the brand, and why she walked away from a Shark Tank deal without blinking. We Want to Hear from You!Have a topic, craft category, or craft company you'd like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberGhiaRecipe GuideBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Introduction and Background (1:48)The Birth of Gia: A Personal Journey (2:43)Crafting the First Iteration of Gia (6:14)Understanding the Non-Alcoholic Movement (11:04)The Importance of Context in Enjoying Gia (17:12)Elusiveness and Brand Identity (21:43)Paving a New Path in the Beverage Industry (28:00)Defining Success in the Non-Alcoholic Space (29:24)Cultural Perspectives on Drinking: Europe vs. America (30:44)The Evolution of Non-Alcoholic Menus (32:42)The Unique Approach to Non-Alcoholic Beverages (36:21)Cultural Influences on Drinking Habits (37:48)Marketing Non-Alcoholic Drinks to Children (39:55)The Impact of Shark Tank on Business Growth (47:16)Transitioning from Bottles to Cans: A Strategic Move (51:14)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode, we dive into the concept of the "illusion of innovation" in business and marketing—where companies make cosmetic changes without solving real consumer problems. We explore the difference between change for the sake of change and true innovation driven by market insight and user needs. Through real-world examples and practical stories, we break down how to make thoughtful decisions that create lasting impact and preserve consumer trust. A must-listen for marketers, designers, and product developers alike.في هذه الحلقة، نناقش مفهوم "وهم الابتكار" في عالم الأعمال والتسويق، حيث تسعى بعض الشركات إلى إجراء تغييرات شكلية دون معالجة مشكلات حقيقية يعاني منها المستهلك. نسلّط الضوء على الفارق بين التغيير من أجل التغيير، والابتكار الحقيقي القائم على فهم السوق وحاجات الناس. من خلال أمثلة واقعية وقصص عملية، نتعمّق في كيفية اتخاذ قرارات مدروسة تُحدث أثراً حقيقياً وتُبقي العلامة التجارية في موقع ثقة لدى جمهورها. حلقة غنية لكل من يعمل في التسويق، التصميم، أو تطوير المنتجات. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:“What is a brand video—and how can it actually help grow my business?”Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.

In this episode of the Sneaker History Podcast, Mike Guillory interviews Josh Fraser, the Senior Lead Designer at Saucony, exploring his extensive background in footwear design, the evolution of design technology, and the importance of storytelling and authenticity in sneaker culture. Josh shares insights into the creative process behind Saucony's unique designs, the significance of material quality, and the impact of collaborations on brand identity. He reflects on the sneaker industry's current landscape and discusses future directions for Saucony, emphasizing the brand's commitment to craftsmanship and community.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction to Josh Fraser and Saucony03:02 Josh's Journey in Footwear Design04:45 The Evolution of Design Technology07:45 Saucony's Brand Identity and Storytelling10:42 Quality and Craftsmanship in Saucony Products13:35 The Impact of Collaborations on Saucony's Success16:32 The Experience of Unboxing Saucony Shoes19:23 Material Sourcing and Sustainability22:32 Innovative Packaging and Marketing Strategies25:25 The Future of Saucony and Market Expansion31:04 The Art of Scrappy Storytelling33:26 Inspiration Behind Design: The Year of the Snake38:45 Creating Unique Footwear: The Omni 9 and Triumph 441:20 Heritage vs. Innovation: The Saucony Approach47:49 Collaboration and Authenticity in Design53:50 The Power of Relationships in Footwear Design59:19 Looking Ahead: Future Projects and InnovationsCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Interested in learning more about brand identity? This week on the Brand Shorthand podcast, Mark is joined by the Innis Maggiore creative department to discuss the brand identity process. Tune in to learn how the creative team works together to bring brand identities to life and to hear real-life examples of the work they have done. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass

In this flavorful and thoughtful episode, Alexis, Brett, and Ray kick things off with a nostalgic ode to summer fruits—watermelon, cantaloupe, and peaches—and the sensory memories they stir. The team shares light-hearted stories that transition seamlessly into a deeper conversation about branding, authenticity, and storytelling in agriculture.What does it mean to create a brand that feels both personal and professional? How do farmers and producers balance authenticity with marketing strategy? The hosts explore how their own approaches to branding—whether through daily social media posts or curated seasonal photo shoots—reveal not just products, but values and lived experiences.With examples from Wild Roots and reflections on photography, audience perception, and storytelling structure, this episode offers practical insights for anyone trying to craft a compelling brand in the food and farming space. Whether you're a seasoned grower or a budding entrepreneur, the message is clear: your story matters—and how you tell it makes all the difference.Marketing & Promotion ResourcesQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.comCheck us out on Instagram!

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

In today's episode (163) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on a creative business mentoring session. I'm working one-on-one with Corinne — a private celebrity chef, food content creator and passionate forager — as we refine her personal brand and turn her social media into a powerful tool for attracting aligned clients. If you're feeling stuck on what to post on Instagram, or unsure how to use social media strategically to grow your creative business, this episode is packed with practical insights just for you.Here's what else you can expect from today's episode...I reveal exciting news about the next round of my Fearless Focus Mastermind and Mentoring Program.I talk about why you need to start looking at your content through the eyes of your audience.We look at how to connect the dots between your Instagram content and the offers and services in your business.I provide a fresh take on building content pillars that truly reflect your holistic personal brand.We examine why honing in on your distinguishing factor is essential for standing out online.We do a deep dive into the often-overlooked power of voiceovers in food content.We take a behind-the-scenes look at hooks, timing and storytelling that actually convert.We go into how I map out my content around a launch — and why Corinne (and you!) should do the same.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE!Corinne's website & InstagramPrivate chef Rob LiForm Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (wait list gets early access, before doors open August 2025)Join my Instagram Masterclass waiting list HEREMy styling course on DomestikaHow to go from 10k to 100k followers on Instagram! – episode 157Working with a food stylist – podcast episode 135How this micro food influencer earned $10,000 a month! – episode 121How to turn food photography into a profitable side hustle – episode 119How to build a restaurant photography business – episode 112 (see full show notes for link)How to perfect your food styling and iphone photography – episode 89 (see full show notes for link)Find full show notes HERE

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dr. Snyder discusses the challenges faced by dentists, emphasizing the "invisible prison" of a broken business model. He criticizes the dependency on insurance companies, which dictate fees and coverage, leading to financial strain and ethical issues. He highlights the need for better systems, a strong brand identity, and effective leadership to escape this prison. He also advocates for dominating the market, systematizing processes, and becoming a true leader to attract high-value patients and build a profitable, self-sustaining practice. Listen in!Thank You for enjoying this episode of Delusional: Winning the Weekly War of DentistryRESOURCES:Learn more about LEGIONSubscribe to DELUSIONAL: Winning The Weekly War PodcastWrite a Review on iTunes‎

This week, we hang out with Ben Richardson of Sydney's Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall. We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It's a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.

Welcome to the debut of the Next Up Podcast Live at the NxtGen Masterclass—where creativity, purpose, and school nutrition collide. Marlon is joined by a panel of powerhouse guests like Melissa Santell, DJ Bonoan, Jamie Ouverson, and Cassie Tucker, this episode kicks off the NxtGen Masterclass- two days of sessions on how to elevate your storytelling, marketing, and photography game in the K-12 Nutrition space, even with minimal resources. From shrimp-styling, to capturing boba yogurt pearls on a phone, this crew shares how to craft compelling narratives and visuals that highlight the innovation and heart behind school meals. You'll hear how iPhones can be powerful creative tools, how to build content calendars, and why school cafeterias are America's largest restaurant chain.Packed with real stories, expert tips, and a whole lot of laughter, this episode is for anyone who believes school nutrition deserves better branding—and that even school meals can be exciting, beautiful, and impactful. What's a story from your program that deserves more attention? Are you using your phone to its full creative potential? Join the conversation and share your favorite moments using #NxtGenMasterclass. #ThisIsSchoolMeals #FoodMarketing #CreativeEducation #NextUpPodcast===========================Connect with our Guests! ===========================https://www.instagram.com/melsantell/https://www.instagram.com/hadji.tv/https://www.instagram.com/cassiejoytucker/===========================Connect with us! ===========================IG: https://www.instagram.com/nxtgenmarlonIG: https://www.instagram.com/nxtgen_network/https://www.instagram.com/nextup_production/===========================Chapters===========================00:00 Welcome and Introduction to the Master Class03:02 Meet the Team: Culinary Experts and Innovators05:54 The Importance of Storytelling in Food Photography08:52 Creative Marketing Strategies in School Nutrition11:47 Navigating Challenges in School Nutrition15:01 Innovative Approaches to School Meals17:40 The Role of Community in School Nutrition20:40 Harnessing Social Media for School Nutrition24:01 Building a Brand Identity in School Nutrition26:44 The Power of Visual Storytelling29:56 Engaging Students through Culinary Experiences32:57 Leveraging Technology for Content Creation35:49 Creating Impactful Content with Limited Resources38:37 The Future of School Nutrition Marketing41:38 Q&A: Addressing Challenges and Opportunities43:52 Closing Remarks and Next Steps

I'm not going to give you the average branding and identity advice… as someone who built my business AFTER a burnout from my previous career in the film industry, I centered my WELLBEING in every strategic decision I made as I birthed my online business. So which element of my brand identity and marketing do you think I put as #1 priority? It was…. The EMOTION piece. I actually made my first 6-figures with the shoddiest scrappiest graphics and web design you've ever seen!  So if you want to hear MY high ticket sales secrets… I'm going to give you the deep work that was really required for me to get so freaking good at creating emotional  connection with strangers on the Internet through my online content and storytelling skills. Because it FOR SURE was not my graphics that were doing it!! And of course brand identity goes WAY beyond graphics! Creating a brand for yourself not only gives you the power to build a business you actually ENJOY showing up to work for, but it lays the foundation for unforgettably GOOD client relationships.Jupiter is in Cancer for the next year, so the name of the game is making ourselves feel cosy and emotionally nurtured by our work and business, to bring in sales in feel good, authentic ways. My top 3 non-negotiable brand identity guidelines have helped me to build a online presence and business that feels like home. Tune in to this week's episode of the Creative Magic Club podcast to find out exactly what they are. It's part 2 in my Jupiter in Cancer Series: How to Develop a Strong Brand Identity to Fill Your High Ticket Coaching Program.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

On this episode of Best Dental Marketing, we explore how implementing small but consistent routines—like focused morning huddles, end-of-day reflections, and diligent tracking of new patient leads—can create significant revenue growth and operational improvements for dental practices. We also review the importance of team-wide goal setting and the distinction between distraction and dispersion, emphasizing how consistent routines drive patient trust and practice success. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

The Trade Secrets Tech Summit (Season 6 of the podcast) is taking a brief summer break, but we're partially interrupting that pause to bring you a special episode highlighting some of the latest tech news in the travel industry: Tern’s acquisition of Lucia. Co-host Jamie Biesiada sits down with Tern’s David Shull and Lucia’s Grace Van Hollebeke to discuss what led to the acquisition, what travel advisors can expect moving forward, and more. Then, stick around for one of Jamie’s favorite episodes from last season, featuring travel advisor Christina Viera in a deep dive on finding your brand identity. This episode was sponsored by Globus family of brands. Mentioned in this episode: Tern on Trade Secrets Lucia on Trade Secrets From Travel Weekly, Tern acquires freelancer marketplace Lucia Encore: Travel advisors, what’s your brand identity? (Feat. Christina Vieira) Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada. Further resources Christina Vieira on Instagram and Facebook Magic Made Simple, which helps travel agents set up systems, online and on Instagram From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate From TravelAge West: Gifted Travel Network’s Luxury Travel Symposium on the Rivers Christina Vieira’s five Rs: Recognize Recommendation Relate Respond Request Mentioned in this episode: Simon Sinek’s TED Talk “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller ActiveCampaign Zapier LeadPages Get in touch! Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com “Just start and build your personal brand. Just change and adapt as you move forward then you'll get to your goal within 2-3 years.” In episode 112 of #TDLS, I sat down with Mark Anthony Valencia. Mark is the co-founder of Le Marka Studio, a Brand Design Studio specializing in high-end or luxury style. Mark has a 10 years overall experience doing Graphic, Web, and UI design and currently doing branding for high-end startup and small businesses. In this episode we talked about: - His awesome stories from the ground up - How he was able to overcome challenges in building his career in tech & design for the last 10 years - His learnings and insights on building your own personal brand - Actionable insights on starting your own business to grow more - Practical insights that we really needed to think about AI as a designer and how to use it building your brand or business - And much much more… Books Recommendations from Mark: - Design & Brand Identity by Alina Wheeler - Design of Everyday Things by Don Norman You can connect with Mark by visiting their website at http://www.lemarka.studio or connect with them on Facebook @lemarka.studio & Instagram @lemarkastudio. If you found this episode helpful, please let Mark know by following him on LinkedIn at https://www.linkedin.com/in/valmarkencia/. Visit the podcast today at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions via email (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me about how to support this podcast so here's how: 1. You can follow or leave a short & honest review on Apple Podcasts so in that way you can help me to reach more people and make the podcast more discoverable within the ecosystem. 2. You can take a screenshot of this podcast and share it with your friends, colleagues or to anyone that might be interested in this kind of content. 3. Feeling generous today? You can support the podcast monetarily by visiting jaychristteves.com/support or patreon.com/jaychristteves. 4. Shop courses and tools online to design the life you really deserve by visiting JournyAcademy.com. 5. By listening to all the podcast episodes, you already support my message, and that's more than enough and it means the world to me. So, thank you! 6. Schedule a strategy session with my team about Assisted Intelligence to empower your business at https://ai.thinkdigitalph.com The podcast is available on any of your favorite podcasting apps including: Website: thedesignlifeshow.com Apple Podcasts: https://apple.co/3OzMLDx Spotify Podcasts: https://tinyurl.com/TDLSonSpotify Youtube Music: https://music.youtube.com/playlist?list=PL9mf3a9MD6xTVZU7QZnSHEUneOaIIlCWy&si=BP0xRzTIJ4sdNmQz SoundCloud: https://tinyurl.com/TDLSonSoundCloud Amazon Music (via Web or Audible app): https://tinyurl.com/TDLSonAmazonMusic Alexa Podcasts: (Just say “Alexa, play The Design Life Show on Apple Podcasts”)

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.00:00 The Importance of Product in Brand Strategy09:59 Understanding Consumer Behavior and Product Development15:06 The Shift from Commodity to Brand Focus20:02 Leveraging Data for Product Insights25:12 The Role of Remarkable Products in Brand Building44:46 The Essence of Remarkable Products51:50 Brand Identity and Consumer Connection57:22 The Journey of Product Development01:01:18 Building a Company as a Product01:11:28 Navigating Market Expectations and Innovations01:20:53 The Future of Consumer Brands and InclusivityPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all.Key Takeaway / Points:The origin story of Parke and its evolution from recycled vintage denim to a full fashion lineHow Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brandThe importance of community feedback in product developmentNavigating the pressures of being the face of a rapidly growing brandHow Chelsea balances different roles within the companyThe impact of limited drops and restocks on customer retentionChelsea's approach to mental health and self-care as a founderInsights on the future of fashion and Parke's place in itChelsea's favorite fashion trends and her signature styleThe role of pop-ups in building customer relationshipsHow Parek has grown without traditional advertisingThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Sponsors:LMNT: Go to DrinkLMNT.com/cameronBobbie: Bobbie is offering an additional 10% off on your purchase with the code:CAMERON. Visit www.hibobbie.com to find the Bobbie formula that fits your journey.Cotton: Learn more at TheFabricOfOurLives.comStasis: Go to https://takestasis.com/CAMERONTrainwell: Take the quiz to find your perfect trainer and get 14 days of free training https://go.trainwell.net/ConversationswithCamFollow Chelsea on Instagram: @chelseaparkeFollow Chelsea on TikTok: @chelseaparkeeFollow PARKE on Instagram: @parkeofficialShop PARKE brand: www.parkeofficial.comFollow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersProduced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cross-border E-commerce and Supply Chain Realities with Jianggan LiIn a vibrant episode of the Asia Business Podcast, host Art Dicker engages in a compelling conversation with Jianggan Li, the founder and CEO of Momentum Works, a venture builder and insights research firm. As a thought leader and co-author of the book "Seeing the Unseen Behind Chinese Tech Giants Global Venturing," Jianggan shares his extensive knowledge and unique perspectives on the international business terrain, particularly focusing on Chinese companies' strategies for penetrating global markets.Introducing Jianggan LiConnect with JiangganJianggan Li is a seasoned entrepreneur with roots in China, now thriving in Singapore. With his extensive background in venture building and market insights, Jianggan commands a strong understanding of the dynamics that drive Chinese companies to venture beyond their borders. His journey from a young expatriate in Singapore to a prolific businessman offers invaluable insights into cross-cultural business strategies.Understanding the Unfolding Global Business DynamicsIn the episode, Jianggan explores the complexities of Chinese companies navigating international waters, emphasizing the need for adaptability and strategic maneuvering in response to ever-shifting market conditions. He highlights how companies like Temu and Shein are adeptly structuring their logistics to accommodate regulatory changes, pointing to the broader need for strategic foresight in business operations.The Resilience and Agility of Chinese CompaniesChinese companies are renowned for their agility and resilience in the face of changing demands and regulations. Jianggan discusses the strategic adjustments of brands amid evolving trade rules, illustrating how they maintain competitiveness by leveraging subsidies, loopholes, and local partnerships. The conversation underscores the necessity for businesses to anticipate market shifts and prepare for regulatory changes proactively.Localizing Brand Identity in International MarketsA key challenge for Chinese e-commerce giants like Shein is successfully localizing their brand identity to resonate with diverse global consumers. Jianggan shares insights into how these companies build their brand narratives to overcome political perceptions and establish consumer trust. By focusing on product quality, efficient logistics, and strategic marketing, Chinese companies can construct a robust brand presence internationally.Lessons from the Chinese Tech SectorArt and Jianggan delve into the dynamic nature of the Chinese tech sector, exploring the competitive challenges it presents and the lessons that can be extrapolated for global application. Jianggan's experiences shed light on the critical role of innovation, adaptability, and local integration in sustaining growth in competitive markets.Predicting the Future of Chinese Tech GiantsLooking ahead, Jianggan offers speculative insights into the future trajectory of current tech giants, contemplating their longevity and potential for sustained dominance. Despite the unpredictable nature of the tech industry, the conversation hints at the importance of maintaining agility and a forward-thinking approach to remain at the forefront of technological advancement.Final Reflections and Future EngagementJianggan Li's deep-seated expertise offers listeners strategic insights into navigating the complexities of international business and technology. For those intrigued by Jianggan's insights and keen to delve deeper, he is accessible via LinkedIn for further discussions and collaborations. Timestamps00:00 Introduction and Guest Welcome01:08 Jianggan Li's Background and Journey03:02 Challenges and Strategies in Chinese Tech Ventures04:08 Supply Chain Dynamics and Adaptations07:55 Localization and Brand Identity14:26 Future of Chinese Tech Companies27:42 Conclusion and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice. 

In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We'll discuss how to define your school's unique value proposition, create a memorable logo and visual identity, and develop consistent messaging across all platforms. Discover strategies to differentiate your school from the competition and attract a loyal student base by leveraging the power of branding. What is a unique strategic purpose? The elements of a good USP. Failing to plan is planning to fail. The creative process. Assignment: Answer the following questions? Do you already have a USP? What is it? How effective do you think it is?

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.That's when Kendra stepped in.Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn't anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today's online landscape, specificity isn't optional, it's essential.You'll also hear:Why being too broad in your messaging makes marketing harder, not easierThe mistake of “going more general” when things slow downHow COVID reshaped the digital business space—and why niching matters more than everA real-world example of how hyper-niching (like Kendra's HTMA Expert course) can outperform broader offerings with almost zero marketingSpecific niche ideas that can help you stand out and build a business with less hustle and more easeIf you've been resisting choosing a niche because you don't want to “exclude” anyone—or because you've seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Cameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, and fostering a supportive work culture. Cortney shares her experiences in leadership, emphasizing the necessity of tough conversations and effective communication in business. They explore how success is defined beyond revenue, focusing on the value of attracting talent through strong leadership and creating an environment where team members feel valued and supported.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The medical aesthetics industry in Utah is highly competitive but filled with talented professionals.Believing in abundance rather than scarcity can lead to a healthier business mindset.Owning your story allows for personal freedom and growth.Networking and relationships are crucial in the business world.Success is not just about knowledge; it's about connections and opportunities.Staying focused on your own brand identity is essential in a competitive market.Self-reflection and learning from experiences are key to personal and professional growth.Transitioning to new opportunities can be daunting but rewarding.Building a strong team is vital for success in any business.It's important to prioritize fulfillment and passion in your work. Sometimes the voice inside you is louder than discomfort.A strong team foundation is crucial for business success.Tough conversations are essential for team growth.Leadership requires investing in team experiences.Creating a supportive culture helps retain talent.Communication is key to preventing misunderstandings.Success is defined by the desire of others to join your team.Fear-based leadership can lead to high turnover.It's important to focus on what you can control.Building relationships with your team enhances workplace culture.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Show Notes: Sarah Dobson, founder and creative director at Design of Brand, discusses their niche in helping founders of companies establish their brand identity. They offer a process that includes brand strategy, naming, and creating a visual identity system for launch or relaunch. She explains what a brand identity entails and provides examples of successful case studies.  Discovering and Designing a Brand Identity Sarah explains what the core of a brand identity is, how it is more than just a palette or a logo, and how she helps founders articulate that identity from developing the symbolic mark, word mark, and often, the name of the company through to the visual design elements of fonts and colours etc. She discusses her practice of collecting examples for design inspiration. She shares that he takes photos of various elements, such as typography, street signs, shapes, and color palettes, and banks them to find the right place in someone's identity. She also mentions that she started using Pinterest early on and quickly gained 800,000 followers. Sarah believes that understanding trends is crucial for creating unique designs and not looking like another brand. She uses Pinterest to research interiors and symbols for clients where she populates secret boards with images and ideas. She researches broadly online to find inspiration from a variety of sources and uses it to create visually appealing designs. Sarah mentions that she is considering launching a course to help people name their companies. She believes that sharing her capabilities with others would be meaningful to help more people develop their brand identity. A Case Study on Naming a Brand  Sarah shares a case study of working with a founder who didn't have a name for their company. She shares the story of Othership, a social sauna and cold plunge business in New York. The founder had stopped drinking and was looking for alternative alternatives to bars. Sarah explains that she had two clients who were also interested in Sonic culture and the Soho House of Wellness. The clients joined forces to establish their company and Sarah explains how she worked closely with them to develop a deep understanding of who they were and of the company they were developing. Sarah observed the founders as they were prototyping and building out the space. They developed breath work, audio and physical space to help them synthesize their vision for a more social, healthy way of having fun. Sarah explains how she encouraged them to change their name from Inward to Othership  because it reflected the founder's focus on connections and creating a healthy space with and for others rather than internal issues. She also explains how playing with suffixes and compound words is a part of the naming process. Case Study on Creating a Visual Identity Sarah discusses the process of creating a visual identity for the brand Othership, including the logo mark, buttons, and photography. She talks about where she found inspiration for the symbol mark, which included drawing inspiration from the spinning top toy and The Sims. The logo has had an incredible effect on people's lives, with at least five people now having tattoos of it. The color scheme was inspired by Disney's Fantasia, and the founders' energy was a key factor in the design, and the color palette was atypical and flexible, not just two colors. Sarah explains that this approach was similar to a design she developed for a super food snack cafe's color palette. In terms of process and iterations, Sarah mentions that, sometimes, two to three different concepts are explored, with one being the most likely one based on the client's preferences and the other exploring more strategic ideas. The process is seen as due diligence, with the goal of finding the one that resonates with the client. Case Study on the Brand Identity of a Cannabis Retailer and an Organic Food Snack Sarah discusses his experiences in creating a cannabis retailer in Canada, which was a unique and exciting venture. She created a brand called Superette, which aimed to make people feel comfortable buying cannabis legally. The brand was inspired by Peter Pan in Brooklyn, an old Polish bakery because the store felt like a community, with lineups and regulars for breakfast. Another case example is a nut milk bar cafe and a nut milk. The cafe was developed by a friend after completing a nutrition education course and wanted to provide a healthier cafe alternative to muffins and unhealthy drinks. The founder went on to develop and sell the nut milk, which  t is made from scratch and is nutritionally dense, making it a potential competitor to Starbucks. The brand was rebranded and reworked, with the word mark and visual identity system updated. The goal was to strengthen and optimize the brand for future success. A Design Perspective on Fonts Sarah talks about her knowledge with fonts. She shares a quote, “words have meaning but  typography has a feeling and can be spectacular.” She talks about the evolution of typography from handwriting, scripting, manuscripts, and the printing press to the computer. A study by the New York Times found that serifs such as Baskerville or Garamond were found to be the most believable font. Sarah suggests starting to educate oneself by examining their intuition and feeling the right fit. She mentions that Comic Sans, an early digital font, has been found to be beneficial for dyslexia due to its letter forms. Sarah talks about her methods of classification when choosing a brand font and gives a few examples of how a font feels. She suggests that anyone interested in learning more about fonts should start by exploring different font styles and their impact on the human subconscious. Timestamps: 01:44 Explaining Brand Identity  07:31: Case Study: Other Ship 17:30: Visual Identity and Branding Elements  22:17: Typography and Design Philosophy  22:34: Case Study: Superette  25:37: Case Study: Nut Bar  Links: Website Portfolio Design of Brand Instagram Othership Othership Inspiration "Logo Dump" Superette Nutbar Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

I'm so excited for you to hear today's conversation with Torie Egger! Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family's feedlot to building a recognizable brand and business with purpose. Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth. This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Torie: Follow on Instagram @torieegger Follow on Tiktok @torieegger Follow on YouTube @torieegger Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever felt torn between keeping your brand consistent and evolving it to reflect your growth, you're not alone—and you're definitely in good company. I've been there. After six years of podcasting under the name So Here's the Thing, I realized the show—and honestly, I—had evolved. The audience had changed. The conversations had changed. […] The post 200: Evolve Your Business Without Losing Your Brand Identity with Sarah Erickson appeared first on Laylee Emadi | Coach for Creative Educators.

In a twist that flips the format, today's Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show's behind-the-scenes force for nearly a decade — grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can't summarize, this episode delivers sharp takes on where marketing is headed — and who's already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don't miss the lightning-fast Relevant or Irrelevant round. Key Moments: 00:00 From 2,000 Interviews to the Hot Seat01:08 How AI Is Reshaping B2B Marketing02:25 The Collapse of Traditional Tactics03:43 AI Disrupting Email & Search Marketing04:39 Why ABX Is the Future of B2B Strategy08:54 AI Buyer Agents Are Coming — Fast13:32 Trust, Community & Decentralized Buying17:07 ABM vs. ABX: What's the Real Difference?21:34 Smarter Metrics for Long-Term Growth23:13 LLMs vs. Google: The New Search Shift24:46 Building Content LLMs Can't Summarize27:00 Enterprise Entertainment as a Marketing Play30:39 Niche Content That Converts in B2B33:50 Relevant or Irrelevant? Rapid-Fire Trends  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:  Tracy Christian: Website | Instagram  Discount code: BoutiqueHub25  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

This week Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. The speaker emphasizes the need to align marketing, branding, and lead generation strategies with the business's unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades