Podcasts about brand identity

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Alex Russ is the Head of Americas for Evercore's Private Funds Group. He advises PE sponsors on fundraising strategy, LP positioning, and market navigation, with a focus on helping managers differentiate themselves in an increasingly competitive capital environment. Hilary LaBrash is a Managing Director in Evercore's Private Funds Group, where she works closely with emerging and established managers on fundraising preparation, messaging, and investor strategy. Topics:Fundraising Environment in 2026First Close Strategy & Fund Sizing360 Feedback & LP Pre-WiringWhat Differentiates a GPEmerging Manager Playbook...and so much more.Top TakeawaysYou only get one first impression with LPs. Alex and Hilary emphasized that many Emerging Managers rush into market before the story, team, or positioning is fully ready. In a crowded fundraising environment, LPs rarely “reset” their perception later. If you show up to that first meeting half-prepared, LPs may start questioning readiness, infrastructure, and execution.LPs care about organizational health more than most GPs realize. Alex and Hilary talked about how the best firms create long-term alignment by promoting talent internally, evolving economics as the firm grows, and giving younger partners real opportunity over time. When firms fail to do that, spinouts often follow. For LPs, team stability and incentive alignment are strong indicators of whether a manager can execute consistently across multiple fund cycles.“Founder-friendly” is no longer a differentiator. Many firms use the same buzzwords — proprietary sourcing, operational value-add, founder relationships — making it harder for LPs to tell managers apart. What stands out today is a repeatable process: why you win deals, when you deploy operational resources, how you make decisions, and what specifically makes a company a fit for your strategy.About EvercoreEvercore is one of the world's leading independent investment banking advisory firms, with $5+ trillion in announced transactions since founding. Their Private Funds Group works with PE, infrastructure, real estate, and private credit managers on fundraising strategy, positioning, and LP engagement—across institutional investors worldwide.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

YOUR BRAND IDENTITY | DR DAVID OGBUELI #branding #selfbranding #wealth #success #pastordavidogbueli

Andrew Nelson is Chief of Staff to the CEO at Waste Eliminator, where he helps drive strategic initiatives, operational execution, and growth across the company's expanding footprint in the Southeast. Before entering the private sector, Andrew spent six years in the U.S. Army with 3rd Ranger Battalion, completing five deployments across Syria, Iraq, and Afghanistan. He transitioned from the military in 2022 and later earned his MBA from Emory University. Topics:Why Portcos Need a Chief of Staff Military Speed as a PE AdvantageThe Military-to-Civilian ShiftTranslating Military Skills Into Business...and so much more.Top TakeawaysA Chief of Staff can become a force multiplier for a PE-backed CEO. Andrew described the role as part project manager, part operator, and part accountability driver. In lean portfolio companies where leadership teams are stretched thin, a Chief of Staff can help move strategic initiatives forward across operations, finance, systems, and growth projects simultaneously.Clear ownership prevents projects from stalling. Andrew shared a military execution principle he still uses in business today: every task needs a clear owner, a standard, and a “time hack” — the agreed-upon deadline for completion. Many fast-growing companies struggle because ownership and timelines are vague. As projects pile up inside PE-backed businesses, unclear accountability often becomes the bottleneck that slows execution.Military operators fit portfolio companies better than Fortune 500s. Andrew made the point that large corporations can feel slow and highly segmented, while lower middle market businesses offer more ownership, faster decision-making, and clearer impact. For many veterans, that environment feels much closer to the pace and accountability they were used to in the military.The right network changes the trajectory of a transition. Andrew's path to Waste Eliminator didn't come through LinkedIn or a recruiter. It came through a direct introduction from a 51 Vets member who had already made a similar move. One of Andrew's biggest takeaways was how valuable it is to have people a few years ahead of you who understand both the military background and the PE/portfolio company world. 51 Vets is that network, with 500+ members from the special operations and aviation communities and mentors across IB, PE, consulting, and operating roles.About Waste EliminatorWaste Eliminator is a waste and recycling platform focused on sustainable waste solutions and landfill diversion. The company handles a broad range of waste streams, serving customers from households to large commercial and industrial facilities. Backed by Allied Industrial Partners, Waste Eliminator has expanded through acquisitions and now operates across multiple locations throughout Georgia and the broader Southeast.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

What makes people love brands like Apple and Chick-fil-A — while distrusting others like McDonald's?In this episode of The Franchise Advisory Board Podcast, Dave Hansen sits down with branding expert Todd Anthony to break down the psychology behind successful brands, franchise growth, customer trust, and audience alignment.They explore how branding impacts customer perception, why franchises must understand their target audience, and how companies can evolve their messaging without alienating loyal customers.First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.From Chick-fil-A and Apple to Quiznos, Toys R Us, Budweiser, and home service franchises, this conversation dives deep into real-world examples of branding wins, branding failures, and what businesses can learn from both.You'll learn:• Why every business has a brand — whether intentional or not• How customer perception shapes business growth• Why trust and consistency matter in franchising• How to know when your brand needs a refresh• The dangers of targeting the wrong audience• Why audience research is critical for scaling• How franchises can evolve their brand without losing identity• The role of differentiation in crowded markets• How strong branding creates emotional loyaltyTodd Anthony also shares practical strategies for:Brand positioningFranchise marketingAudience targetingBrand governanceCustomer trust buildingBrand consistencyRebranding strategiesMarket differentiationWhether you're a franchise owner, marketer, entrepreneur, or creative strategist, this episode is packed with actionable branding insights you can apply immediately.Special thanks to our guest Todd Anthony from Pinwheel Agency for joining the show and sharing his expertise.Connect with Todd:• Website: Pinwheel Agency• LinkedIn: Todd Anthony on LinkedInThanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.If you found today's episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Most people are out here trying to build a brand before they even understand what one is. And then they wonder why it's not working. Today we're going back to basics — and I promise it's going to change how you see your business and your personal brand. READ MORE HERE

What does the sound of mystery, curiosity, and the unknown truly feel like? In this special episode, Rob McConnell and The Music of The ‘X' Zone takes listeners on an immersive journey through the music that has defined one of radio's most distinctive and enduring programs. From haunting themes to dramatic transitions, the music of The ‘X' Zone has played a powerful role in setting the tone for conversations that explore the paranormal, the unexplained, and the mysteries of our world. This episode highlights the soundscape behind the show—where every note helps create the atmosphere that listeners have come to recognize and love. More than just background, this music reflects the identity of The ‘X' Zone itself—bold, intriguing, and always pushing the boundaries of curiosity. It's the soundtrack to thousands of conversations, interviews, and moments that have captivated audiences across generations. Join us for a unique and engaging listening experience that brings the spirit of The ‘X' Zone to life through music—where sound meets mystery, and where every track tells part of the story.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-x-zone-radio-tv-show--1078348/support.Please note that all XZBN radio and/or television shows are Copyright © REL-MAR McConnell Meda Company, Niagara, Ontario, Canada – www.rel-mar.com. For more Episodes of this show and all shows produced, broadcasted and syndicated from REL-MAR McConell Media Company and The 'X' Zone Broadcast Network and the 'X' Zone TV Channell, visit www.xzbn.net. For programming, distribution, and syndication inquiries, email programming@xzbn.net.We are proud to announce the we have launched TWATNews.com, launched in August 2025.TWATNews.com is an independent online news platform dedicated to uncovering the truth about Donald Trump and his ongoing influence in politics, business, and society. Unlike mainstream outlets that often sanitize, soften, or ignore stories that challenge Trump and his allies, TWATNews digs deeper to deliver hard-hitting articles, investigative features, and sharp commentary that mainstream media won't touch.These are stories and articles that you will not read anywhere else.Our mission is simple: to expose corruption, lies, and authoritarian tendencies while giving voice to the perspectives and evidence that are often marginalized or buried by corporate-controlled media

Clayface is stepping into full horror territory, and Frank and Squeaks break down why that could be exactly what DC needs. The episode also covers a packed week of reboots and adaptations, including FernGully, The Phantom, Django/Zorro, RoboCop, Battlefield, and Assassin's Creed Black Flag Resynced. The back half shifts into a spoiler-heavy Invincible Season 4 review, with a big focus on Thragg, Mark's impossible choices, and the emotional weight of Atom Eve's storyline. Frank and Squeaks also dig into Xbox's future, Game Pass changes, the return of stronger Xbox branding, and whether the next console can make fans excited again. Timestamps and Topics 00:00 Avengers: Endgame 7-Year Anniversary and Favorite Character Arcs 03:05 Capital Creative Showcase and Convention Updates 04:02 Clayface Trailer Discussion and DC Horror Potential 08:27 FernGully, The Phantom, Django/Zorro, and RoboCop Reboots 16:35 Battlefield Movie and Assassin's Creed Black Flag Resynced 25:28 Invincible Season 4 Spoiler Review 40:01 Xbox's Future, Game Pass Changes, Project Helix, and Brand Identity 59:21 Network Updates, Recommendations, and Closing Key Takeaways Frank and Squeaks look back at Avengers: Endgame seven years later, highlighting Steve Rogers, Nebula, Black Widow, Hawkeye, and the idea of a Ronin video game. The Clayface trailer sparked a strong reaction because it feels more like a horror movie than a standard DC or Batman-adjacent story. Reboots dominate the news cycle, with mixed reactions to FernGully, The Phantom, RoboCop, Django/Zorro, and Assassin's Creed Black Flag Resynced. The Battlefield movie conversation centers on how it can separate itself from Call of Duty and other military films by leaning into large-scale, multi-front battles. The Invincible Season 4 review praises Thragg as a major villain, explores Mark's moral limits, and gives the season a 9 out of 10 from both hosts. The Xbox discussion focuses on Game Pass pricing, exclusives, Project Helix, and whether Xbox can rebuild its identity as a console brand. Memorable Quotes "Give me a Ronin video game. I think that'd be dope." "This needs to be treated as a full-on horror movie." "Why would McDonald's lose the Golden Arches? You guys are doing that right now." "Mark's weakness is the fact that he's a good person." "I'm excited to be a fanboy again." Call to Action Subscribe to Geek Freaks wherever you listen to podcasts, leave a review on Apple Podcasts or Spotify, and share the episode with #GeekFreaksPodcast. Reviews help more listeners find the show, and Frank may read your review on a future episode. Links and Resources Visit GeekFreaksPodcast.com for all Geek Freaks news, reviews, interviews, and updates. GeekFreaksPodcast.com is also the source of all news discussed during the podcast. Transcript source: uploaded GF2 transcript. Follow Us Facebook: facebook.com/thegeekfreakspodcast Threads: @geekfreakspodcast Patreon: patreon.com/GeekFreakspodcast Twitter: @geekfreakspod Instagram: @geekfreakspodcast Listener Questions Send in your reactions to the Clayface trailer, your thoughts on Xbox's future, and whether Invincible Season 4 earned that 9 out of 10. You can also send future topic ideas for upcoming Geek Freaks episodes. Geek culture, entertainment news, DC Comics, Clayface, Batman, Xbox, Game Pass, Invincible, Prime Video, Assassin's Creed, Battlefield, RoboCop, FernGully, The Phantom, Django Zorro, video game movies, comic book movies, geek news, movie news, gaming news, podcast, Geek Freaks Podcast

From Corporate HR To Luxury Home DesignA polished career can still leave you whispering through a closed office door while your kids are on the other side. We sit down with Alissa, founder of Gemhaus Design, to talk about what happens when a global HR path with late-night calls and constant pressure stops fitting real life and you decide to jump anyway.We get into the full pivot: how her love of interiors started early, why the business began with real estate development, and how Whitefish, Montana became the springboard for luxury ski-home investing. Alissa breaks down what she actually looks for in a smart investment property, why seasonality matters for a short-term rental, and how to think about cap rate and operating costs without getting lost in jargon.Then we zoom into the human side of interior design and entrepreneurship. Alissa shares what a premium design process looks like, how she learns the truth of how a family lives, and why “work-life balance” isn't the goal. We talk harmony, trade-offs, failure, celebration, and the kind of mom mornings that include potty-training emergencies and gorilla glue on every door handle.If you're building a business, considering real estate investing, or craving a career that feels more like you, hit play. Subscribe, share this with a friend who's on the edge of a leap, and leave a review with the biggest trade-off you're navigating right now.Resources Mentioned:Shonda Rhimes The DailyRadio Lab - The InterstitiumTelepathy TapesConnect with Alissa:Website: Gemhaus DesignIG: @gemhaus.designContact the Host, Kelly Kirk:Email: info.ryh7@gmail.comGet Connected/Follow:The Hue Drop Newsletter: Subscribe HereIG: @ryh_pod & @thekelly.tanke.kirkFacebook: Reclaiming Your Hue Facebook PageCAKES Affiliate Link: KELLYKIRKCredits:Editor: Joseph KirkMusic: Kristofer Tanke Thanks for listening & cheers to Reclaiming Your Hue! 

Send us Fan MailThe Power of My Why in BusinessIf you want to reach more people, confidently share your message and have a bigger impact, you need to know how to stand out in this crowded world and be memorable.In today's episode, I share six keys to building You :These proven keys will help you to turn your journey into your message so you can share your service with confidence and authenticity.Take a few moments and invest them in yourself. Take good notes, ideally in a dedicated journal. Make sure you're undisturbed.  Put some nice music on. Have your favourite drink, and you can even spend this time in nature.  Let's have a chat today Call me 07588645702Support the showWant To Rise to The Top? "Say Yes," My new publication, has been releasedThe Hidden Laws of Business Performance from World-Class Sporthttps://amzn.eu/d/37PUJ38A warm welcome to my podcast, now featuring mini masterclasses to position you as an authority in business.Below, you will see ways to step up in your career.Please connect with me for more performance skills.                               Become a Professional Performance-Based Speaker Download the attached 2 e-books, my gift to you. 24 Celebrity Speaking Tips https://bit.ly/3Wwnb5WThe Art of Speaking Framework https://bit.ly/3SGMXm8About Sheena https://card.pramaze.com/sheena-walkerClick the above link to join my 6-week Signature Speaking Program.  Ongoing through 2026; next date: January 2026Contact me for a Shaping Design call www.sheenawalker.comhttps://www.sheenawalker.com/book/Could I highlight you and your business on my podcast? "Say Yes," My new publication, has been releasedThe Hidden Laws of Business Performance from World-Class Sport h...

Lone Fox's Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can't be copied. For more on Lone Fox and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Most small business owners think they have a brand. What they actually have is a collection of decisions made in a hurry — four shades of blue, six different fonts, and a website built room by room without a blueprint. Sound familiar? In this episode, Phil and Kenny sit down with Kevin Sotto of Sotto Digital — the digital strategist behind the This Commerce Life rebrand — to talk about what branding actually is, why so many Canadian food and CPG brands get it wrong, and what it takes to build a digital presence that earns trust. Kevin shares his journey from engineering at McMaster, to RBC, to health-tech startup life, to running his own digital marketing and branding consultancy. He also pulls back the curtain on his experience working with TCL — from cleaning up a messy website to uncovering the three core pillars of the brand and why that "editorial navy" is doing more work than anyone realized.

We live in a world obsessed with brand identity. But what happens when we apply this brand-thinking to faith? What comes to mind when you hear the word "Christian"? And are those ideas even close to what Jesus expected of his followers? We might be surprised by the answer.

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_Rebranding Terms & Conditions apply.* If you're thinking about rebranding… this is your sign to STOP before you open Canva. Because the biggest mistake I see? It's not bad design… it's bad strategy. I'm walking you through exactly how to rebrand your business the right way… so you're not back here in 3 months wondering why it didn't work. We're going beyond colours, logos and fonts… and diving into the strategy that actually makes your brand attract the right clients, feel aligned, and grow with your business. I cover: Why most rebrands fail The 5 real reasons you feel the urge to rebrand The exact 5-step process to rebrand strategically How to attract better clients (and repel the wrong ones) Why your backend systems matter just as much as your visuals If you're ready to rebrand once… and do it properly… press play. Timestamps Intro 0:00 Why you're rebranding 1:15 PSA 5:43 Steps to follow 8:00 Wrapping up 14:32 Watch on YouTube: https://youtu.be/Se6uhtNkGh4 Read on the Blog: https://whitedeer.com.au/ep260/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.

In this popular highlight episode, Stacey revisits the essential topic of creating a mission for your business — and why it matters more than most entrepreneurs realise. Whether you started your business with passion and energy or you're deep in the day-to-day juggle, having a clear mission helps anchor your decisions, inspire your team, and connect more deeply with your customers. Stacey breaks down what a mission truly is: what you deliver and the impact it has on your customer. She shares practical ways to uncover your mission, including brainstorming prompts, feedback from customers and staff, and exploring mission-driven language that reflects what makes your business unique. You’ll learn how to clarify what you’re known for, what sets you apart, and why people keep choosing you. Stacey also highlights the importance of living your mission daily — not hiding it in a drawer — and offers ideas for displaying and communicating it consistently across your business. See omnystudio.com/listener for privacy information.

Can the value of a product increase over time instead of declining? In this episode, Aurelia Figueroa, Chief Sustainability Officer, and Gianfranco Gentile, Global Head of Heritage at Breitling, discuss how heritage, repair, and brand identity interact to create a circular model where product value appreciates over decades. The episode is co-hosted by Karel J. Golta, Executive Director at Indeed Innovation. What you'll hear in this episode: -How Breitling's Rewind program sources, restores, certifies, and resells vintage watches, and why the company treats it as a cultural mechanism that reinforces demand for current production -How Breitling frames circularity as a driver of value creation -How valuing heritage and product longevity can become business assets This is the fifth episode in the series Irresistible Circular Business, sponsored by [Indeed Innovation](https://www.indeed-innovation.com/), the global design and innovation firm pioneering the circular economy. The series showcases business practices that deliver irresistible commercial and circular results, with examples from different industries across different R-strategies.

Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthGuest: Lexy Rubin, Owner and Creative Director of Rubin Design Company Host: Julie RigaOverviewIn this episode of the Stay On Course Podcast, Julie Riga sits down with Lexy Rubin, Owner and Creative Director of Rubin Design Company, an award-winning branding agency in South Florida. Lexy is a purpose-driven brand strategist whose career spans NASA internships, New York City corporate branding, and 11 years building her own legacy as a founder.Together, they explore what it truly means to build a brand that connects and stands the test of time. From first impression psychology to the rise of AI in design, this conversation delivers authentic growth strategies for entrepreneurs and business leaders ready to elevate their brand.Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthAbout Lexy RubinLexy Rubin is the owner and creative director of Rubin Design Company, a South Florida-based branding agency offering custom logo design services, brand identity design, and brand strategy consulting nationwide. A graduate of the Rhode Island School of Design, she became the first graphic designer to intern at NASA's Kennedy Space Center, then worked with Bath and Body Works and L'Oreal in New York City.Fun Fact: Lexy's favorite food is Chicken Romano from the Cheesecake Factory.Key Topics DiscussedWhat Is a Brand, Really? Your brand is your business's first impression. It is the outfit your company wears every day. It shapes purchasing decisions, team recruitment, and client trust before a word is spoken.Why Professional Branding Matters in 2026 Working with a professional logo designer or corporate branding agency is your foundation. With AI everywhere, authentic human-crafted brand identity is a genuine competitive advantage. Apple, Nike, and Starbucks invest heavily in branding because perception is everything.The AI Question Every Business Owner Is Asking Can AI replace custom logo design services? Lexy says not at the soul level. There is an emotional and spiritual dimension to brand identity that no algorithm can replicate. Investment in professional brand strategy consulting is more urgent than ever.Branding Trends for 2025 to 2026 Typography is king, with bespoke typefaces driving personality across logos, websites, and cards. Motion graphics are replacing static visuals. Video-first design is now expected. If your brand has not been refreshed in ten or more years, it is outdated.You Are the Brand Your personal leadership presence and business brand are inseparable. In the age of AI cloning, being authentically yourself is your single most powerful asset.Memorable Quotes"Your brand is basically your first impression. It is the outfit your business wears.""The real, authentic version of yourself is going to be craved now more than ever because of AI.""There is a magical recipe to great brand identity: part logic, part skill, part soul."Key TakeawaysYour brand is your foundation. Get it right before you scale.Authenticity is your superpower in a world of AI-generated content.Every touchpoint is a brand moment: your logo, LinkedIn, and background.Refresh your visual identity as trends and audience expectations evolve.You are the brand. Leadership presence and professional branding are inseparable.Connect with Lexy RubinWebsite: www.RubinDesignCo.comLinkedIn and Facebook: Rubin Design CoConnect with Julie RigaWebsite: julieriga.com/leadCoaching: Learn more about leadership coaching and transformation#BrandIdentity #StayOnCourse #AuthenticLeadership #PurposeDrivenBusiness #BrandingTips2026Subscribe to Stay On Course wherever you listen to podcasts. Share this episode with any business owner who needs to hear this.

What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder of Foxes Bow Irish Whiskey, to discuss the art of strategic disruption. Alice breaks down her journey from "stealthily stealing secrets" at major whiskey multinationals to launching an independent brand that refuses to play by the rules. We explore how being the "only woman at the table" became her greatest creative advantage, the tactical data she used to get retailers to say "yes" to a non-traditional design, and why she believes distinctiveness is more valuable than differentiation in 2026. Whether you're an entrepreneur in a "stiff" industry or a marketer struggling to find your authentic voice on camera, Alice's "warts-and-all" approach to brand building is the shot of inspiration you need.Key Takeaways:// Why looking at adjacent industries (and what your target audience follows on Instagram) is more effective than looking at your direct competitors when designing a brand.// How Alice leveraged her perspective as an "outsider" in a male-dominated category to spot the massive white space that legacy brands were too risk-averse to touch.// How to use consumer research and "hard facts" about audience pain points to convince conservative stakeholders to approve bold, eclectic designs.// The secret to building a brand that is instantly recognizable on any shelf or social feed, regardless of the context.// Why Alice is betting on a 2026 trend toward vibrancy, color, and "social middle-ground" wellness over the beige, minimalist extremes of recent years.// Why "boring" behind-the-scenes failures (like 20 misprinted billboards) often drive more engagement and trust than polished, high-production brand content.// Advice for the "camera-shy" on how to park your ego and let your audience's engagement dictate your content strategy.Connect with Alice: InstagramLearn More About Foxes Bow: Website____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to episode 235 of Sports Management Podcast. Today's guest is Theo Dedes, a UEFA Pro License coach who recently led TSG Hoffenheim's women's team in Germany. From growing up in Athens to coaching at the highest level in European football, Theo shares what modern leadership really looks like, why empathy beats authority in today's game, and what it takes to survive - and thrive - in one of the most pressure-filled industries in the world. SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Time stamps: 00:00 Intro 00:40 The UEFA Pro License Explained 02:01 Eligible for Champions League 02:36 The Coach as Manager 04:33 The Loneliness of Leadership 05:49 Controlling the Uncontrollable 07:29 Managing Friction Inside the Squad 08:51 Handling Weekly Pressure 10:22 Being a Young Head Coach 12:31 Coaching as Brand & Identity 15:13 Greece vs Germany Leadership Styles 17:25 The Coaching Odyssey 19:50 Why Germany Felt Fair 21:17 Learning from Termination 31:15 Advice for Future Pro Coaches 33:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com

Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we've moved through distinct eras of trust. First came consequence brands, which positioned themselves around measurable moral impact. Then came emotion-led brands, where what felt right became the guiding force. Now we appear to be entering a third era, where trust is built not on credentials or transparency, but on visible sacrifice and embodied virtue. As institutional continuity weakens and shared reality fragments, credibility reorganizes around individuals. “Proof of knowing” carries less weight than “proof of doing.” Degrees, affiliations, and institutional endorsements are no longer sufficient signals. Instead, audiences look for lived experience, personal risk, and skin in the game. At the same time, many of the platforms designed to increase transparency have reduced everyday vulnerability. But true trust requires vulnerability. As a result, trust is reemerging in smaller, more intimate spaces where shared stakes and emotional exposure create safety. In this episode of Unseen Unknown, Jasmine and Jean-Louis explore how trust systems evolve, why incremental positioning feels insufficient in the current cultural climate, and what this shift means for founders and brands trying to remain credible. When trust becomes the product itself, the rules change. Links to interesting things mentioned in this episode and further reading: The Futures That Just Died (Concept Bureau) We're Desperate For Potency (Concept Bureau) Edelman Trust Barometer Reports (Edelman) Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart (Rachel Botsman) Strangers in Their Own Land: Anger and Mourning on the American Right (Arlie Russell Hochschild) Gallup is stopping its Presidential Approval tracking (The New York Times) The great nonpartisan divide that's plaguing Americans (Axios) Check out our Substack for more brand strategy thinking, and our community Exposure Community.

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Summary:In this week's conversation, we discuss various watch-related topics, including personal experiences, recent trips, and the latest releases from brands like Casio, Rolex, and Grand Seiko. We delve into the intricacies of watch certifications, collaborations, and the challenges faced by brands like Swatch Group. The discussion also touches on auction insights and rumors surrounding Rolex discontinuations, providing a comprehensive overview of the current watch landscape.Timestamps:00:00 Introduction and Watch Talk03:00 Exploring Watch Brands and Experiences06:00 Diving into G-Shock and Casio Watches08:59 The Appeal of the Rolex Explorer11:58 Limited Editions and Collaborations in Watchmaking15:03 Comparing New Releases and Innovations20:19 The Importance of the First 15 Minutes21:41 Design Changes in the Green 15 Watch23:03 Branding and Quality of Christopher Ward Watches24:59 Pricing and Value of Limited Edition Watches26:16 Return Policies and Movement Guarantees28:32 Custom Features of the SW 300 Movement30:19 Collaboration Insights: Adrian Barker and Christopher Ward32:10 Introduction of Excellence Chronometer Certification36:12 Comparing COSC and Excellence Standards40:05 Magnetic Resistance and Household Appliances43:01 The Evolution of Quartz Movements46:55 Swatch Group's Corporate Challenges51:02 Brand Identity and Market Positioning56:58 The Future of Iconic Watch Models01:01:13 Auction Insights and Limited EditionsGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

“I don't know if you can see it, [but] that's an octopus. Yeah, on my upper arm. If you're not watching this, the audio version is, there's sunlight coming through and it's dappling across this octopus. I'm a scuba diver. I really did believe, when I was young, that I was going to be a marine mammal biologist. That was my destiny. I watched Jacques Cousteau and I was all about it, and then life happened and I wasn't all about it. It was until later in life that I got into scuba diving.” – Michael DargieThis week's guest is a storyteller, creative instigator, occasional octopus whisperer, and founder of Make More Creative. He mentors with Calgary Economic Development and Canada's Trade Accelerator Program, and speaks regularly at incubators, colleges, and universities. He's the author of BrandJitsu™: Move Your Brand From ‘Meh' To Memorable, a methodology that helps companies find, shape, and share their stories, and he's a creative chaos agent with Loose Moose Theatre and Dropbear & Panda Productions, and the host of the multi-nominated RebelRebel podcast.His name is Michael Dargie, and in this episode, we'll be diving into the power of sound in storytelling, branding, and bold creative expression. From podcasting to performance, he shares how voice and sound shape everything he creates—emotionally, strategically, and playfully. You'll hear how his experiences as a comedian, filmmaker, and entrepreneur all connect through the thread of sound. And whether you're a fellow storyteller or just love great audio, you'll leave this conversation inspired to find your own voice, and maybe stir up a little creative trouble while you're at it.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) - Becoming an Octopus WhispererWe start the conversation off with Michael's early memories of sound, which in his case includes gunslinger ballads on the family stereo. “I would just listen to these songs,” he says, “these stories, and just get lost in the moment. I would let my brain drift away and see it all happening.” He also tells us more about what it means to be an octopus whisperer. “I have been diving with them,” he explains, “I've interacted with them, I've hung out with them. I love them. They're. They're smart. They've got, like, nine brains. You know, each arm has its own brain. It's like distributive intelligence.”(13:01) - Creative Rebel in SoundMichael talks more about being a creative rebel, and how his podcast, The RebelRebel Podcast, aims for people who don't necessarily fit just one creative box. “It's for creative rebels and entrepreneurs,” he says, “people that go left when people go right, you zig when others zag, and I'm curious about that story. So if you fit that model, then you'd be a great fit to the show.” We discuss his improv comedy experience and the lessons it taught him about marketing. “[Improv] is a huge part of it,” he tells us. “Like, you agree to what's happening and then see where it goes instead of blocking the...

In this episode, Ralf and Marton discuss the evolving landscape of watch brands, focusing on Doxa's strategic shift towards dive watches. They explore the implications of brand identity, pricing trends, and the challenges faced by various brands, including Zenith. The conversation also touches on personal experiences with watches, particularly Doxa, and concludes with insights from an interview with Jan Edöcs.Timestamps:00:00 Introduction to the Episode01:12 Doxa's Shift to Dive Watches02:35 Wristwatch Check and New Releases04:45 Speedmaster Variations and Pricing08:30 Price Increases and Market Trends10:48 Comparing Omega and Rolex12:59 Brand Identity in Watchmaking15:03 Challenges for Zenith and Other Brands19:30 Doxa's Unique Position in the Market21:58 Personal Experiences with Doxa Watches34:21 Conclusion and Insights from Jan Edöcs' InterviewGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Ep. #102 - An inspiration-packed episode of Within the game podcast with Ike Shehadeh of "Ike's Love and Sandwiches" on the many ways through which he has achieved the success of his brand, restaurant, and how you can tap in from that. Books Referenced: Sacred Commerce: https://amzn.to/4aaplAv Spiritual Growth: https://amzn.to/3ZLE3sE Thank you to Podcast Sponsor Blenders Eyewear! Use Code “WCB20” for 20% off Blenders Sunglasses https://www.blenderseyewear.com

Most brands aren't failing.They're just fading into the background.In this episode, Jeff sits down with David Brier, one of the sharpest and most unapologetic minds in branding, to talk about why so much marketing today feels polished, competent… and completely forgettable.David calls it the Wall of Beige: what happens when brands optimize for speed, safety, and scale - but quietly lose their nerve, their taste, and their point of view along the way.We get into why “meeting expectations” is actually a trap. Why pumping out more content won't save you if it costs you differentiation. And why loyalty isn't built through clever tactics - it's built through intention.From the ritual of opening an iPhone box, to handwritten notes, to small human moments most brands overlook, this conversation breaks down how everyday interactions - when handled with conviction - become the reason people come back, talk about you, and choose you again.This isn't a conversation about trends.It's a conversation about standards.If you're a founder, executive, or brand leader who's tired of sounding like everyone else - and wants people to stop saying “that's nice” and start saying “I want more of that” - this is the episode for you.What we exploreWhy so many brands blend in (even when they're doing “everything right”)The difference between convenience and careHow fanatical intention turns moments into loyaltyWhy anticipation beats persuasionWhere authenticity actually comes from - and where it doesn'tChapters00:00 — Turning Ordinary Into Amazing00:44 — AI, Speed & the Wall of Beige04:42 — Why Playing It Safe Is Riskier06:23 — Freshness, Familiarity & Surprise10:14 — The iPhone Box Lesson12:03 — Practitioner vs Professional vs Genius18:23 — Fanatical Intention22:39 — Why Meeting Expectations Is a Failure27:05 — Human Effort Creates Loyalty30:32 — Apple vs Microsoft: DNA Matters36:40 — Refusing to Let Ordinary Be Ordinary41:58 — Curiosity Beats Confusion44:07 — Why Meaning Beats Marketing55:17 — The Next 4 Years vs the Next 4058:44 — “I Want More of That”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

Send us a textIf you've been feeling like something in your business no longer fits but you can't quite name it, this episode is for you.As we step into a new year, brand positioning and leadership evolution are coming up again and again in my work with high-level, visionary women. And what I'm seeing is this: many women aren't lacking clarity or capability, they're operating from a brand that reflects who they used to be.In this episode, we talk about the real cost of outdated brand position financially, energetically, and emotionally and why early vision branding was never meant to hold mature leadership.We explore: → Why you are already more qualified than you think→ How brand evolution mirrors leadership evolution→ The difference between potential and embodiment→ Why effort and busy work can actually block expansion→ What it means to claim your position in the arena (instead of circling the edges)This conversation isn't about hustling harder or proving yourself. It's about alignment. Capacity. And having a brand that can actually carry your authority, nuance, and next-level vision.If you're standing at the edge of an evolution, feeling the pull toward something bigger but unsure how to step into it, this episode will meet you right there.And if it resonates, I invite you to book a connection call with me. We'll look at where you are, where you're going, and what it would take to boldly position your brand for the leader you are now.Support the showIf you enjoyed this episode, subscribe wherever you are listening. Your iTunes reviews help the show impact more Magnetic Bosses just like you. Share this episode on IG and tag @calandra.martin so I can thank you personally! Start your FREE Honeybook trial and save 30% off your first year with my affiliate link. ✨ https://share.honeybook.com/magneticboss

What does it mean to build a creative business on your own terms? In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest conversation about intuition, identity, and staying aligned with your values. Glory's path to floral design wasn't traditional. From tech to nonprofit work to wedding styling, she taught herself the craft and let emotion guide her business. She shares how she's learned to work only with clients who truly fit, set boundaries with confidence, and trust that not all money is good money.  As a Nigerian immigrant and Black woman in the floral industry, Glory shares her perspective on Black Excellence and what it means to her personally, and how those ideas shape the way she shows up in her work and career. Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast:  https://www.mayesh.com/blog/beautiful-people-glory-barbaris 

In this episode of the Lume Plotters, hosts Ralf and Marton reflect on the evolution of their podcast and delve into the complexities of succession planning in the watch industry. They discuss the importance of brand identity, particularly when a founder retires, and how this impacts the future of luxury watch brands. The episode features an insightful interview with Robert Bailey from Laurent Ferrier, exploring the brand's legacy and future direction. The hosts also share personal anecdotes about their watch collections, highlighting the emotional connection and challenges of being a watch enthusiast.Timestamps:00:00 Welcome to the Lume Plotters14:36 The Challenge of Succession in Watch Brands19:33 The Evolution of Watch Brands24:38 Succession Planning in Watchmaking32:40 Brand Identity and Leadership Changes39:03 The Future of Laurent Ferrier42:17 Interview with Robert BaileyGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

In this January 12th Market Trends edition of the "People Not Titles" podcast, hosts Steve and Matt analyze major real estate industry shifts, including Compass's surprise early acquisition of Anywhere Real Estate and its market implications. They discuss regulatory concerns, brand consolidation, and CoStar's strategic pullback from Homes.com marketing. The episode also covers housing affordability challenges, recent government interventions in mortgage markets, and political moves affecting institutional homeownership. The hosts round out the episode with Chicago sports highlights and optimism for both the real estate market And THE BEARS!Podcast Introduction (00:00:00)Compass Acquires Anywhere Real Estate (00:01:03)Regulatory and DOJ Concerns (00:01:47)Robert Rifkin's Vision and Brand Strategy (00:02:03)Brand Identity and Consumer Impact (00:05:38)Private Listing Network and Leadership Changes (00:07:33)Advice for Agents Post-Acquisition (00:09:04)CoStar Scales Back Homes.com Spending (00:10:04)CoStar's Profitability and Market Competition (00:11:29)Powell on Housing Affordability (00:14:10)Criminal Investigation into Powell (00:16:37)Trump Proposes Ban on Institutional Home Buyers (00:19:00)Impact and History of Institutional Investors (00:20:09)Fannie Mae and Freddie Mac Buy Mortgage Bonds (00:23:12)Unemployment and Job Growth Update (00:25:45)Speculation on Rate Cuts and Market Outlook (00:27:25)Chicago Bears Victory and Local Sports (00:29:40)Podcast Closing (00:32:12)Full episodes available at www.peoplenottitles.comPeople, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

We dive into:Why your beingness is the brand—and how to access itThe quiet resistance most leaders carry that keeps them from full expressionHer philosophy on “branding from the inside out”How she helps clients identify and speak from their core essence, not just what they doThe real story of how she and I met—and why she decided I needed a podcastThis conversation goes far beyond brand strategy. It's about being brave enough to be fully seen and fully yourself. Jenna doesn't just build brands—she calls people home to who they are.If you're ready to stop performing and start resonating, this is an episode you don't want to miss. ----- Jenna Flanagan is an award-winning broadcast journalist, host, and producer whose work bridges public media, local accountability reporting, and smart, accessible conversations about civic life. She has reported and hosted for WNET's MetroFocus, bringing audiences across the New York region in-depth coverage of policy, culture, and community voices. She has also been a field reporter responsible for covering how policy presented in the New York State legislature impacts constituents across the state for WMHT's government and public-affairs program New York NOW.Jenna began her career at New York's 1010 WINS, rising from production assistant to assistant editor in a fast-paced newsroom. She then went on to WBGO in Newark as a general-assignment reporter before spending six and a half years at WNYC's All Things Considered as a writer, reporter, and producer. Her work has also aired nationally on NPR.Her recent projects include co-creating and co-hosting the podcast Laid Off and Looking, a candid series that examines how news is made, who shapes it, and what's at stake for democracy as the media industry restructures. She has also hosted the award-winning podcast series, After Broad and Market, revisiting the 2003 murder of Sakia Gunn to explore the power and limits of local journalism.A Hudson Valley native who grew up in New Paltz, Jenna studied communications and journalism at Seton Hall University. She continues to champion localism and public-interest reporting across platforms, appearing on radio, television, and digital outlets to elevate stories that inform, challenge, and connect communities. Laid Off and Looking Podcast: https://www.youtube.com/@LaidOffandLookingPodcastIn the Margins with Jenna Flanagan Substack: https://jflanagan.substack.com/Jenna Flanagan on TikTok: https://www.tiktok.com/@jflannys?lang=en --------John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.

We're back for 2026!In this episode, the hosts discuss various personal experiences, including love stories, running in Tennessee, and setting New Year goals. They introduce their guest, Sam Pate (14:28), the creator of Bear Butt Wipes, who shares his journey of entrepreneurship, the challenges he faced, and the importance of branding. The conversation touches on balancing family life with personal ambitions and the significance of networking in business. Sam shares his journey of expanding his brand into the outdoor market, focusing on sustainability and community engagement. He discusses the challenges of product development, the importance of branding, and the strategies he employs to grow his business organically. The conversation also touches on personal experiences, sponsorships, and the significance of customer feedback in shaping the future of his product.During the Tros, Eric and Erika celebrate the new year with excitement and reflections on their holiday adventures. They discuss listener engagement, personal goals for the year, and introduce their guest, Sam. The conversation also touches on the evolution of MTV, family traditions during Christmas, and the joys of gaming with the Nintendo Switch. They wrap up with thoughts on fundraising and community support, emphasizing the importance of listener feedback and personal growth.Chapters00:00 Welcome Back and New Year Excitement06:27 Listener Engagement and Feedback Survey09:20 Setting New Year Goals and Personal Growth14:28 Introducing the Guest: Sam Pate of Bare Butt Wipes20:01 Sam's Journey into Running26:04 The Birth of Bare Butt Wipes32:02 The Development of the Product35:13 Brand Identity and Marketing Strategies51:44 Logo Design and Brand Identity56:46 The Journey of a 100-Mile Race60:30 Sponsorships and Community Engagement62:14 Manufacturing and Product Development Challenges01:17:28 Reflections on the First Year of Business01:21:22 Organic Growth and Patience in Business01:29:40 Creative Marketing Ideas and Brand Identity01:31:00 Family Feud Experience and Personal Stories01:40:23 Discussion on Small Business and Product Quality01:42:13 Nostalgia for MTV and Cultural Reflections01:49:35 Holiday Reflections and Family Traditions01:52:49 Gaming Adventures: The Nintendo Switch Experience01:54:43 Car Troubles and Life Lessons01:59:18 Racing Perspectives: Value in Running Events02:01:53 Fundraising Fatigue: A Hot Take on Community SupportStrava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com Don't Fear The Code Brown and Don't Forget To Stretch!

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The bar for small businesses has been raised — and a lot of people don't realize it yet.In this episode, we break down why the next 24 months are going to be brutal for many small business owners, especially the ones still doing things the old way. We talk about attention, visibility, AI, and why “just being good” or “having great service” isn't enough anymore.We get into how AI is actually leveling the playing field while also exposing average businesses, why so many owners are stuck as employees in their own company, and what it really takes to stand out in an oversaturated market.This isn't theory or recycled business advice — it's what we're seeing firsthand every day.If you're building, scaling, or trying to figure out how to stay relevant, this conversation matters.--00:00 - Intro Banter and Vape Joke00:21 - Podcast Hiatus and Consistency Issues01:35 - Burnout and Personal Well‑Being04:00 - AI Impact on Small Businesses Overview05:37 - AI Leveling the Marketing Playing Field06:48 - Challenges for Small Businesses in AI Era09:44 - Case Study: Small Business Staffing Issues11:00 - AI Boosting Email Productivity13:03 - Quantifying Time Saved with AI15:26 - Adoption and Differentiation with AI16:52 - Authenticity vs AI‑Generated Content18:19 - AI‑Generated Hunting Content Debate20:11 - AI in Film and Actor Replication23:04 - Authenticity Concerns on Social Platforms24:24 - Brand Identity and Business Visibility25:49 - Overall AI Impact on Business Landscape27:05 - AI Tools for Business Operations28:15 - AI and Content Creation Strategies29:25 - Validity and Trust in AI Outputs31:34 - Future of AI in Media and Entertainment33:06 - Social Media Authenticity and AI35:00 - AI Integration and Robotics Outlook37:04 - Robots, AI, and Content Creation38:37 - Detecting AI‑Generated Material39:42 - Authentic Content vs Synthetic Media41:51 - AI Content Filtering Preferences43:25 - Podcast Authenticity in AI Age45:00 - Strategic Business Advice with AI46:15 - News Authenticity and AI Misinformation48:22 - Social Media Dynamics and AI50:33 - AI's Role in Personal Branding51:56 - AI Influence on Business Practices53:10 - Business Growth and AI Utilization54:37 - Practical Business Takeaways55:40 - Wrap‑Up and Future Topics56:34 - Continued AI Discussion57:59 - AI on Social Platforms58:57 - Robotics and AI Future60:32 - Robotic Assistance and AI61:37 - Final Thoughts on AI Impact62:43 - Robots vs Humans in Content63:58 - Closing Business Recommendations65:00 - Closing Remarks and Call‑to‑Action--Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketingGroupWebsite -  https://www.mossmarketinggroup.com/#Marketing #Business #Podcast

Why do some home service owners stay stuck while others build companies that run with predictability? Many think the problem is marketing or labor, but the real issue is a lack of clarity. When the owner is unclear, the team becomes unclear. That creates mixed messages, slow decisions, and systems that break under pressure.  In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Christine Marie, a 4th-Gen trades professional and consultant to leaders in the home service space. Christine explains how Legacy, identity, and apparent self-awareness influence the way an owner leads. She shows how personal clarity impacts the brand message, decision-making, systems, customer experience, and team alignment.   Christine guides business owners through vision work, emotional drivers, customer journey audits, and essential systems to help their businesses grow without personal burden. She shows how emotional intelligence, clear values, and strong relationships create predictable companies that scale confidently.   Timestamps [00:00] Opening and guest introduction [02:48] Legacy and the fourth-generation story [07:26] Why Legacy matters for every owner [11:26] Bringing identity into the business [12:31] Vision, clarity, and the eulogy exercise [18:58] Prompts for self-reflection [22:48] How relationships affect business health [26:39] Systems, audits, and predictable operations [30:42] The customer journey from first search to follow-up [32:33] Why emotions drive buying decisions [36:20] Understanding how customers feel [39:56] A simple testimonial framework [42:41] Emotional transformation for the customer [45:53] The complete client journey and referral loop [49:50] Bottom of funnel strategies [50:50] The Knowing Framework [52:15] How to connect with Christine [53:30] What it means to be better than rich  Key Quotes   “Every owner has a personal brand, even if they ignore it.”  “Your decisions today create the legacy your kids live with.”  “Predictability comes from systems, not talent.”  “Customers buy with emotion before they buy with logic.”  “Relationships shape the future of your business.” Key Takeaways    Get clear on who you want to be and what you want your business to become.  Audit the whole customer journey from search to follow-up.  Track how customers feel at every step.  Use systems to remove friction and free up your time.  Keep nurturing customers long after the job is done.  Links Mentioned https://christenemarie.com/ theknowingagency.com  Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Your brand identity isn't about design first. It's about decoding your brand DNA.  - What's your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique?

What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out. Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates. From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz. Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion. In this episode, we discuss: How childhood wonder can help shape your design identity Why community is essential to business success Balancing client visions with your signature style Building trust through practice and portfolio work The importance of staying true to yourself as an artist   Show notes, photos, and video replay: https://www.mayesh.com/blog 

Send us a textThe salon industry is changing fast. From how stylists learn, to how salons use technology, to what clients expect from their experience, there's a major shift underway. In the first part of our 2026 Salon Predictions series, Todd and Jen break down the changes already happening in education, AI and salon tech, and client behavior, and why salons that move now will have a serious advantage.This episode isn't about fear or hype; it's about understanding the direction the industry is actually going, so you can plan ahead instead of reacting later.Whether you're a commission salon owner, a suite renter, or someone planning to open a salon in the next couple of years, this episode will help you see what's coming and how to position yourself to win the long game.Key TakeawaysA lot of “education” is entertainment. Growth happens in small, focused, actionable sessions.Micro-education and mentorship will outperform large-stage education events.Salons that practice inside the salon outperform salons that “wait to find the time.”Technology is no longer optional; online booking, automation, and AI are becoming client expectations.GPTs and AR consultations will change how salons communicate, book, and guide clients.Hospitality is the new luxury: clients want to feel cared for, not impressed.Younger clients choose salons for vibe, fun, shareability, and convenience.Clients leave because of complacency, not pricing.Episode Timestamps00:00 | Welcome + Why we re-recorded this series01:00 | Structure of the 3-part predictions series02:00 | Opening Take (Jen): Unlearning beliefs about pricing and worth03:30 | Opening Take (Todd): Humans already work like LLMs + misunderstandings about AI06:00 | Prediction #1: Education splits into entertainment vs education08:00 | Challenge: Use large events as team culture, not skill development09:00 | Prediction #2: Rise of Micro-Education + skill-specific training11:30 | Challenge: Find educators who teach exactly what you need12:30 | Prediction #3: Stylists begin seeing education as an investment, not an expense14:30 | Challenge: Ask for pricing, stop assuming you can't afford it15:30 | Prediction #4: Salons that integrate education into workflow will win17:00 | Challenge: Schedule internal education now, don't “hope it happens”18:00 | Technology Prediction #1: The “Digitally Resistant” salons get left behind19:00 | Why convenience + frictionless booking matters more than ever21:00 | AI becomes your operational silent partner23:00 | Real example: Losing a client → AI brought her back two years later24:00 | GPT Agents on salon websites: what's coming next27:00 | AR Consultations: visualizing outcomes before services begin29:30 | Prediction: Data becomes the new scissors32:00 | Prediction: “Good Enough” collapses skill is not differentiation34:00 | Client Trends: Hospitality > Luxury36:00 | Businesses > Individuals. Clients want reliable teams38:00 | Frictionless service = non-negotiable40:00 | Brand Identity is emotional, not aesthetic43:00 | Influencer culture declines, authenticity wins45:00 | What younger clients really want: fun, vibe, shareability48:00 | Why clients leave,Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

For estheticians and wellness professionals, staying rooted in who you are is the key to building a business that resonates. In this episode of ASCP Esty Talk, Maggie and Ella sit down with Margaret Lora and Jaclyne Roe, co-founders of W.O.W. With decades of leadership in spa, wellness, and brand development, Jaclyne and Margaret share insights on defining your ethos, crafting vision and mission statements, and designing services that reflect your authentic brand. Learn more about Wonders of Wellbeing Consulting: https://www.wondersofwellbeingconsulting.com/ About Margaret Lora: Margaret is a highly accomplished professional with over 25 years of leadership in spa operations and sales, spanning luxury hospitality, med spas, and day spas. A powerhouse educator and innovative leader, she is deeply passionate about sharing her expertise and empowering others to thrive in an industry she holds close to her heart. About Jaclyne Roe: Jaclyne is a seasoned wellness and spa industry professional with over 20 years of leadership experience in marketing, brand development, sales strategy, and spa operations. Jaclyne is a marketing and sales strategist whiz, known for crafting innovative, data-driven solutions that elevate brands and drive business growth. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. About Ella Cressman: Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands. Connect with Ella Cressman: Website: www.hhpcollective.com LinkedIn: linkedin.com/in/ella-cressman-62aa46a About Maggie Staszcuk: Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers. Connect with Maggie Staszcuk: P: 800.789.0411 EXT 1636 E: MStaszcuk@ascpskincare.com About our Sponsors: Pomp is the leading platform created exclusively for estheticians who want to elevate their skincare business. Pomp offers over 40 professional skincare brands, such as iS Clinical, Truth Treatments, EltaMD, Colorescience, and so many more. Estheticians can recommend from a selection of over 2,000 skincare products—without managing inventory. The platform provides easy-to-use tools, educational resources, and marketing support to help estheticians grow their client base and earn up to 30% commission on retail sales. Pomp empowers estheticians to confidently enhance services, educate clients, and build a thriving business with seamless product recommendations and a supportive community—all in one place. Visit www.pompbeauty.com for more details! Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has franchised locations nationwide that have together delivered more than 225 million massage and skin care services. Website: www.MassageEnvy.com/EstyCareers Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy About Associated Skin Care Professionals (ASCP): Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member. Connect with ASCP: Website: www.ascpskincare.com Email: getconnected@ascpskincare.com Phone: 800-789-0411 Facebook: facebook.com/ASCPskincare Instagram: @ascpskincare

In this episode, Rachel Liepman, DVM, MS, DACVIM (LAIM), talked about her experience creating a brand identity for her practice, EquIMed Equine Veterinary Services, in Carefree, Arizona. She described the process of creating a logo and tagline, shared how having a strong brand identity allowed her to attract the right clients to her practice, and explained how she navigated starting a solo practice after many years as an associate.The Business of Practice podcast is brought to you by CareCredit.This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented.Business of Practice Podcast Hosts, Guests, and Links Episode 125:Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly (csisson@equinenetwork.com) | Connect with Carly on LinkedInGuest: Rachel Liepman, DVM, MS, DACIM (LAIM)Podcast Website: The Business of Practice

This podcast features a conversation between host Minter Dial and guest Cat Holt, founder and CEO of Coologee. They discuss the importance of branding in today's business landscape, exploring how it impacts company performance, employee engagement, and customer relationships. Cat shares insights from her experience in the insurance industry, particularly her work at Progressive. The discussion touches on the challenges of integrating brand strategy into data-driven organisations and the role of AI in marketing and branding. Key points: 1. Brand is crucial for companies to outperform competitors and create meaningful connections with customers. 2. The importance of maintaining humanity and intuition in branding decisions, even as data and AI play increasingly significant roles.

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style.We're talking about what happens when your style no longer reflects the version of you you're becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand.You'll walk away with a deeper understanding of how to embody your brand—before you even say a word.In this episode:What most women do wrong when preparing for a big visibility momentThe one question to ask before buying another outfit or panic shoppingHow your closet might be sabotaging your confidenceWhy authenticity boosts retention, trust, and even salesScientific research on how what you wear literally rewires your brainHow to dress like your brand… even when you're off stage

Ros sits down with two-time WNBA champion, two-time WNBA Commissioner's Cup champion, and NCAA Champion, the Indiana Fever's own Sydney Colson! Together, they reflect on the Indiana Fever's season. Were they cursed by the city of Phoenix? How does humor help her during ACL rehab? What has it been like getting to know Caitlin Clark? Then, Sydney gives Kelsey Mitchell her flowers. She explains where her endurance comes from throughout a rollercoaster of a career. How did Sydney find her lane? How does she deal with the haters? What was it like performing standup at WNBA All-Star weekend? Finally, Sydney breaks down how she is using fashion to meet the moment and build her brand outside of basketball. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ros sits down with two-time WNBA champion, two-time WNBA Commissioner's Cup champion, and NCAA Champion, the Indiana Fever's own Sydney Colson! Together, they reflect on the Indiana Fever's season. Were they cursed by the city of Phoenix? How does humor help her during ACL rehab? What has it been like getting to know Caitlin Clark? Then, Sydney gives Kelsey Mitchell her flowers. She explains where her endurance comes from throughout a rollercoaster of a career. How did Sydney find her lane? How does she deal with the haters? What was it like performing standup at WNBA All-Star weekend? Finally, Sydney breaks down how she is using fashion to meet the moment and build her brand outside of basketball. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.

What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube