Digital Media and TV Strategy for Businesess

Looking to put your videos on your business TV? Trying to find some technology to turn your TV into a looping video player? We take a look at what's out there and examine the advantages of alternative playback mechanisms to make sure the videos you are showcasing actually get seen.

How are you marketing to your customers? Do you realize that you get your current customers to spend more, refer more and come back more often?

Most medical offices have chosen between cable/satellite and a medical information option for their TVs. Either of which present issues and can set the stage for a poor patient visit and negative online reviews.

As video producers we all spend a ton of time on the pre-production, production, and post-production work. But the trend is that more and more clients are judging the work based on what comes after post-production: DISTRIBUTION!

A look inside a Wendy's restaurant in which McDonald's ads are prominently displayed on Wendy's TV. A situation that every business owner wants to avoid. While many business owners have decided to buy TVs, not many put thought into what to display on them, or how to keep certain things off. TVs can help visitors pass the time but they can also draw customers away, and to competing businesses and products.

Today, the vast majority of consumers are on at least one, if not multiple, social media networks. For this reason, it is obvious that your business should be there as well. Every B2C business owner, no matter their industry, size, or location, has to think about using social media to reach their customers. But, using social media for your business is different than using social media for yourself. Business owners need to strategize how to best reach the people that are the most likely to utilize the business.