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What exactly is a sign? At first glance, that might sound like a strange question. Signs are everywhere: telling us where to go, what to do, what not to do, and sometimes what might happen if we ignore instructions. But as my guest, Jeffrey Ludlow Saentz explains, signs are much more than bits of information on walls or beside roads.Episode Summary Jeffrey is a signage designer who works on complex buildings and environments around the world — airports, offices, museums, and other places where helping people find their way really matters. He's also the author of A Sign Is..., a fascinating book exploring the history, meaning, and cultural significance of the signs that shape our everyday behaviour.In this conversation, we explore why good signage is often invisible, how buildings “speak” to us through wayfinding systems, and what signs reveal about power, trust, and human behaviour. Along the way we discuss hacked traffic signs, casino design, airport navigation, and why something as simple as an arrow carries centuries of history.AI-Generated Timestamped Summary 00:00 – Introduction: why signs are more interesting than they first appear03:00 – How Jeffrey became a signage designer04:00 – The challenge of helping people navigate complex buildings07:00 – What actually is a sign?09:00 – Why “everything can be a sign”11:00 – The power dynamics behind signage and authority13:00 – How designers observe signage in the real world14:30 – Cultural differences in wayfinding and navigation19:30 – Why Jeffrey wrote A Sign Is..22:00 – The fascinating history of fire safety signage24:00 – Curiosity and the stories hidden behind everyday signs27:00 – Hacked construction signs and unexpected messages31:00 – Trust, authority, and information on signs35:00 – Advertising, nudging, and attention36:00 – Information overload and competing signals39:00 – The learned language of signs and symbols41:00 – Why good signage is “invisible” when it works43:00 – Airports, trust, and wayfinding design46:00 – How people become signage designers47:30 – How casinos, airports, and museums use signs differently50:00 – The psychology of navigation54:00 – Why signage can't work perfectly for everyone57:00 – Why wayfinding is an art rather than a science01:02:00 – Jeffrey's book A Sign Is and where to find it01:04:00 – What signs might look like in the future In this episode we discussKey TopicsWhy signage is a form of behavioural communicationHow buildings “talk” to people through wayfinding systemsThe psychology of navigation and spatial awarenessWhy good signage is invisibleHow casinos deliberately make navigation harderWhy museums minimise signs while airports maximise themThe cultural differences in how places are navigatedWhat hacked traffic signs reveal about trust in authorityWhy signs act as nudges that shape behaviourThe limits of signage when designing for large groupsHow digital navigation may change our relationship with physical signsAbout JeffreyJeffrey Ludlow is a signage and wayfinding designer and founder of Point of Reference Studio, a design practice specialising in signage systems, environmental graphics, and branding for public environments. Trained as an architect, Jeffrey's work sits at the intersection of architecture, graphic design, and behavioural psychology — helping people navigate complex spaces more intuitively. He is the author of A Sign Is, a book exploring the cultural, historical, and behavioural significance of the signs that surround us. Links Jeffrey's book 'A Sign Is...' - https://oroeditions.com/product/a-sign-isPoint of Reference, the Madrid-based studio Jeffrey founded - https://pointofreference.studio/
Ep 107: Mike Aybinder and Chuck DiCillo of Arlon Graphics stopped by after the Arlon 3 Day Wrap Class at Wensco Grand Rapids to talk cast and calendered films, wrap training, airport food/gas station hotdogs, and all things vehicles, walls, and floors.Arlon 3 Day Wrap Class 2026 locations and datesCheck out the featured products: 3MArlon DPF V9500 G2G Products "Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly S...
In this episode, Bill Brinkerhoff of Argus Farmstop talks about the value of proper signage to entice potential customers while maximizing store displays. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Thanks to our Partners, Shop Boss and AppFueledBrand building doesn't always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker's Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact.Show Notes with TimestampsIntroduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop's growth, its 64,000 sq ft building, and how the building itself is a marketing tool.Shop Location and Signage (00:09:41) Zeb describes the shop's visibility, signage, and its impact on local awareness.Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.Authenticity and Customer Relations (00:18:17) Zeb discusses being authentic, setting boundaries with customers, and how this approach builds loyalty.No Promise Times and Quality Focus (00:20:28) Zeb explains why he doesn't give promise times, focusing on quality and thoroughness over speed.Living at the Shop (00:23:00) Zeb shares the benefits and boundaries of living inside his shop, improving work-life integration.Maintaining Boundaries with Customers (00:25:24) Zeb describes how he maintains privacy and boundaries despite living at his business.Being Unapologetically Authentic Online (00:26:15) Zeb and Brian discuss the value and impact of being authentic and direct on social media.Event Attendance and Closing (00:27:17) Zeb mentions upcoming industry events he'll attend, and Brian wraps up the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Stroker's Diesel and AutomotiveThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out?In this episode, I'm sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford.I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy.In this episode:Why retail can increase your revenue without increasing your scheduleHow to choose products your patients will actually buyThe specific strategies we use to sell without ever feeling “salesy”Find It Quickly00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment)04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More)08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 6013:55 - What to Stock: My Product Criteria & Price Points15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality
The President's House was the first home of the U.S. president in the temporary capital of Phildelphia. While George Washington lived there, he had nine enslaved people that we know of., including the cook, Hercules. Research: “George Washington to Tobias Lear, 12 April 1791,” Founders Online, National Archives, https://founders.archives.gov/documents/Washington/05-08-02-0062 . [Original source: The Papers of George Washington, Presidential Series, vol. 8, 22 March 1791 – 22 September 1791, ed. Mark A. Mastromarino. Charlottesville: University Press of Virginia, 1999, pp. 84–] “President's House Civic Engagement Forum Grant Report 1.” USHistory.org. https://www.ushistory.org/presidentshouse/controversy/october_30_2004_report.php “Tobias Lear to George Washington, 5 June 1791,” Founders Online, National Archives, https://founders.archives.gov/documents/Washington/05-08-02-0172 . [Original source: The Papers of George Washington, Presidential Series, vol. 8, 22 March 1791 – 22 September 1791, ed. Mark A. Mastromarino. Charlottesville: University Press of Virginia, 1999, pp. 231–] 1838 Black Metropolis et al. “Re: President Donald Trump’s Executive Order, ‘Restoring Truth and Sanity to American History.’” 9/8/2025. https://preservationalliance.com/wp-content/uploads/2025/09/NPS-Signage-Letter-9-9-25.pdf Althouse, Michela. “President's House display on George Washington's slaves remains despite White House scrutiny — for now.” Philly Voice. 9/26/2025. https://www.phillyvoice.com/george-washington-slaves-presidents-house-exhibit-trump/ Andersen, Eva. “Philadelphia advocates say key panels of slavery exhibit still missing at President's House Site.” CBS News. 2/25/2026. https://www.cbsnews.com/philadelphia/news/slavery-exhibit-philadelphia-presidents-house/ Bomar, Mary A. and Dennis R. Reidenbach. “Report on Site Review of Interpretive Programs by The Organization of American Historians.” National Park Service Independence National Historical Park. 9/8/2025. https://www.oah.org/wp-content/uploads/2025/09/Review-of-Independence-National-Historic-Parks-interpretive-programs.pdf Cerino, Marco. “Feds detail plans for restoring President's House.” Philadelphia Tribune. 2/24/2026. https://www.phillytrib.com/news/local_news/feds-detail-plans-for-restoring-presidents-house/article_85ee7f4a-0b19-4d20-8933-951c7e2bfea0.html. Chervinsky, Lindsay M. “The Enslaved Household of President George Washington.” The White House Historical Association. 9/6/2019. https://www.whitehousehistory.org/the-enslaved-household-of-president-george-washington Custis, George Washington Parke. “Recollections and private memoirs of Washington.” Philadelphia, J. W. Bradley. 1861. https://archive.org/details/recollectionspri02cust/ Evans, Dorinda. “Portrait of a Man from the Island of Dominica (?).” Thyssen-Bornemisza Museo Nacional. https://www.museothyssen.org/en/collection/artists/reynolds-circle-sir-joshua/portrait-man-island-dominica Fanelli, Doris Devine. “History, Commemoration, and an Interdisciplinary Approach to Interpreting the President's House Site.” The Pennsylvania Magazine of History and Biography , Oct, 2005, Vol. 129, No. 4. Via JSTOR. https://www.jstor.org/stable/20093820 George Washington’s Mount Vernon. “A Case of Mistaken Identity.” https://www.mountvernon.org/george-washington/slavery/mistaken-identity George Washington’s Mount Vernon. “Hercules Posey.” https://www.mountvernon.org/library/digitalhistory/digital-encyclopedia/article/hercules Hinks, Peter. “A Shambles for the President's House.” Pennsylvania History: A Journal of Mid-Atlantic Studies , Vol. 81, No. 2 (Spring 2014). Via JSTOR. https://www.jstor.org/stable/10.5325/pennhistory.81.2.0253 House Appropriations Committee. “H. Rept. 107-564 - DEPARTMENT OF THE INTERIOR AND RELATED AGENCIES APPROPRIATIONS BILL, 2003.” https://www.congress.gov/committee-report/107th-congress/house-report/564 Joselow, Maxine. “Park Service Is Ordered to Take Down Some Materials on Slavery and Tribes.” 9/16/2025. https://www.nytimes.com/2025/09/16/climate/trump-park-service-slavery-photo-tribes.html Lawler, Edward Jr. “The President's House Revisited.” The Pennsylvania Magazine of History and Biography , Oct., 2005, Vol. 129, No. 4 (Oct., 2005). Via JSTOR. https://www.jstor.org/stable/20093817 Organization of American Historians. “Statement on the Freedom and Slavery Exhibit Removal at Independence National Historical Park.” 1/24/2026. https://www.oah.org/2026/01/24/statement-on-the-freedom-and-slavery-exhibit-removal-at-independence-national-historical-park/ Preservation Alliance. “We are outraged … “ 1/22/2026. https://preservationalliance.com/wp-content/uploads/2026/01/President-House-Statement-1-22-26.pdf “US national parks told to remove signs on mistreatment of Native Americans, climate, Wash Post reports.” 1/27/2026. https://www.reuters.com/world/us/us-national-parks-told-remove-signs-mistreatment-native-americans-climate-wash-2026-01-27/ Rufe, Cynthia M. “CITY OF PHILADELPHIA, Plaintiff, v. DOUG BURGUM, et al., Defendants. Civil Action no. 26-434. https://storage.courtlistener.com/recap/gov.uscourts.paed.648842/gov.uscourts.paed.648842.53.0.pdf Schuessler, Jennifer. “How Trump Brought the Fight Over American History to Philadelphia.” 2/5/2026. New York Times. https://www.nytimes.com/2026/02/05/arts/george-washington-slavery-trump-history.html Smith, Dinita. “Slave Site For a Symbol Of Freedom.” New York Times. 4/20/2002. https://www.nytimes.com/2002/04/20/arts/slave-site-for-a-symbol-of-freedom.html Spears, Alan. “To Tell the Truth.” National Parks Conservation Association. Winter 2026. https://www.npca.org/articles/11218-to-tell-the-truth Visit Philadelphia. “The President's House: Freedom and Slavery in the Making of a New Nation.” Via YouTube. 12/14/2010. https://www.youtube.com/watch?v=ZPxu2z2GEcc Wiencek, Henry. "George Washington and Slavery" Encyclopedia Virginia. Virginia Humanities, (07 Dec. 2020). Web. 11 Feb. 2026. https://encyclopediavirginia.org/entries/washington-george-and-slavery/ Young, Patrick. “The Signage at Manassas That Is Slated for Removal by the National Park Service.” The Reconstruction Era. 9/17/2025. https://thereconstructionera.com/the-signage-at-manassas-that-is-slated-for-removal-by-the-national-park-service/ See omnystudio.com/listener for privacy information.
Ep 106: Scott Decker of WrapOn Tools, 3M Authorized Trainer, and host of WrapOn ™ - The Podcast stops by to talk about his love for the culture and hustle of the wrap industry.Check out the featured products: 3MArlon DPF V9500 G2G Products "Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly S...
Ep 105: Kevin DeSilva and Marc Bagley of 3M stop by to demystify PPF (Paint Protection Film)/PWF (Protection Wrap Film), Color Change Wrap Film, Window Tint Film, ceramic coating, and so much more. Not only are you gonna get inspired to start offering automotive protection for your customers, but you'll also get an interesting history lesson as well. Score!Check out the featured products: MetamarkArlon DPF V9500 G2G Products "Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used ...
Reddit rSlash Storytime r maliciouscompliance where Eliminate history ? Ok sure. Customer always found a mistake - so we complied I am the highest authority. No English allowed? D'accord. Signage not allowed? Fine. Give me a zero for no name, got it Throw it away if it's not labelled I was told I can only communicate with 2 people. Ok then Clocking in too early? No problem, I'll show up later then. He told me to follow the rules exactly so i did and now the store is short staffed and hes blaming me Department head tried throwing me under the bus Hosted on Acast. See acast.com/privacy for more information.
Kailin Daniels, TygerBurger Reporter (for the Table View – Milnerton area) spoke to Clarence Ford about news from the area. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
Ep 104: Oft mentioned Wensco sales team member, Jakob Nedergaard, finally makes it on the show and into the hot seat. This is a big one. Arm wrestling and hilarity ensue.Check out the featured products: MetamarkArlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly...
This "Dee[ Dive" podcast outlines the official schedule for a public meeting of the Newtown Township Planning Commission held in early 2026. The agenda details several specific land use and zoning matters, including a conditional use application for a restaurant on South Eagle Road. Additionally, local officials intended to review a planning module for a residential property and discuss a proposed ordinance amendment regarding generators for elderly housing. The session also included time for signage discussions and various subcommittee reports from environmental and historical advisory groups. Collectively, the source serves as a formal record of the municipal business and regulatory issues facing the Bucks County community.
Ep 103: Tyler is coming at you from the 2026 FastSigns International Convention in Charlotte, NC, with Mark Jameson, Chief Development Officer of FastSigns, to talk about the FastSigns franchisee experience.Check out the featured products: MetamarkArlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly...
Ep 102: Tyler is flying solo today to give his top 5 takeaways from the Wensco and General Formulations Wall Wrap Class. Great tips inside this one!Cast vs. Calendered VideoCheck out the featured products: MetamarkArlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly...
Win customers by updating your signage! | Down Payment The Podcast for Used Car Dealers S5 E9Does your signage look old, outdated, or even worn out? You might be scaring off customers! Win customers with some great new signage. Find out how and why you should always be updating your signage. Watch this episode for our thoughts on the subject, and then tell us about your ideas in the comments! Don't miss an episode! Subscribe to Down Payment now! Visit all our sites at:YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe! #carsales #usedcar #usedcarsforsale ##autosales #automobile #auto #cardealer #cardealership #preownedcar #secondhandcar #buyherepayhere #managmenttraining #manager #managertraining #denver
Ep 101: Tyler and Domingo talk the top Sign & Graphic shows, events, and classes to attend this year.Check out the featured products:Arlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly Serious Sign Podcast i...
What does an international writer and filmmaker know about running a sign shop? More than you might think. Meet Peppur, co-owner of Collaborative Sign and Design, who made the leap from the world of storytelling to the signage industry. She shares with us her deep insights on how the core skill of communication connects Signage and Storytelling, the brutal and hilarious realities of a shop's first year, and how to navigate the unique challenge of building a business with your spouse. This is a conversation about finding your niche, embracing the art and science of signage, and discovering the unexpected paths that lead to a fulfilling life in this industry.
Ep 100: We celebrate 100 episodes with a Live Q&A. Thank you for all your support!Check out the featured products:Arlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly Serious Sign Podcast i...
Ep 99: Judy Nelson, Owner/CEO of Wensco, and the boys talk 2025 successes, where they fell short, what could be improved, and what's to come as Wensco looks ahead to 2026.Domingo Takes the Polar Bear PlungeEpisode 100 Live Q&A January 19th 10 am EST Submit your questions hereCheck out the featured products:Arlon DPF V9500"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio for Slightly Serious Sign broadcast and cannot be used without the written authorization from Wensco Administration.The Slightly Serious Sign Podcast i...
Ep 98: The boys make resolutions for the New Year and Domingo has been chosen by you to take the Polar Bear Plunge.Domingo Takes the Polar Bear Plunge VideoEpisode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 97: Faster support, less downtime, and true peace of mind — that's what matters when you invest in equipment for your shop. Your business is important to you, which is why it's important to us to back every purchase with our own Certified Tech Team. In this episode, Wensco Techs, Andres Contreras and Luke Kolarik join the boys to talk about the importance of maintaining equipment and having certified techs on your side!Episode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 96: Brad Bies of Summa stopped by after Grand Rapids Demo Day '25 to talk about Summa cutters, drag knife technology vs tangential knife technology, and disco light shows. What!!?Episode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
She went from X-ray tech to signage powerhouse. Now, Wendy Graves is transforming the print industry—one training boot camp at a time. Hear her story of reinvention, resilience, and redefining success.
Ep 95: The boys travel to the HP Graphics Experience Center in Alpharetta, Georgia to talk with John Stevens of HP about Latex Printers.Episode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 94: Fun with A.I., Thanksgiving recap, the premiere of the first video of Wensco's 12 Days of Christmas Sale, and more.Episode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 93: Tyler and Domingo sit down to rehash Thanksgiving Dinner and ask the question, do people even really like turkey? They also drop the 12 Days of Christmas Sale items and implore you to take advantage of the Cyber Monday Sale (12/1/25).Episode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
https://matchdesigns.com/van-decals-hull-transform-your-vehicle-with-match-designs/A clear guide for UK businesses on van signage costs, common design mistakes, and practical tips for creating durable, high-visibility wraps and decals. matchdesigns City: Hull Address: 682 Anlaby Road Website: https://matchdesigns.com
This episode focuses on a security incident that prompts an honest discussion about transparency, preparedness, and the importance of strong processes. Sean Martin speaks with Viktor Petersson, Founder and CEO of Screenly, who shares how his team approaches digital signage security and how a recent alert from their bug bounty program helped validate the strength of their culture and workflows.Screenly provides a secure digital signage platform used by organizations that care deeply about device integrity, uptime, and lifecycle management. Healthcare facilities, financial services, and even NASA rely on these displays, which makes the security posture supporting them a priority. Viktor outlines why security functions best when embedded into culture rather than treated as a compliance checkbox. His team actively invests in continuous testing, including a structured bug bounty program that generates a steady flow of findings.The conversation centers on a real event: a report claiming that more than a thousand user accounts appeared in a public leak repository. Instead of assuming the worst or dismissing the claim, the team mobilized within hours. They validated the dataset, built correlation tooling, analyzed how many records were legitimate, and immediately reset affected accounts. Once they ruled out a breach of their systems, they traced the issue to compromised end user devices associated with previously known credential harvesting incidents.This scenario demonstrates how a strong internal process helps guide the team through verification, containment, and communication. Viktor emphasizes that optional security features only work when customers use them, which is why Screenly is moving to passwordless authentication using magic links. Removing passwords eliminates the attack vector entirely, improving security for customers without adding friction.For listeners, this episode offers a clear look at what rapid response discipline looks like, how bug bounty reports can add meaningful value, and why passwordless authentication is becoming a practical way forward for SaaS platforms. It is a timely reminder that transparency builds trust, and security culture determines how confidently a team can navigate unexpected events.Learn more about Screenly: https://itspm.ag/screenly1oNote: This story contains promotional content. Learn more.GUESTViktor Petersson, Co-founder of Screenly | On LinkedIn: https://www.linkedin.com/in/vpetersson/RESOURCESLearn more and catch more stories from Screenly: https://www.itspmagazine.com/directory/screenlyLinkedIn Post: https://www.linkedin.com/posts/vpetersson_screenly-security-incident-response-how-activity-7393741638918971392-otkkBlog: Security Incident Response: How We Investigated a Data Leak and What We're Doing Next: https://www.screenly.io/blog/2025/11/10/security-incident-response-magic-links/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlightKeywords: sean martin, marco ciappelli, viktor petersson, security, authentication, bugbounty, signage, incidentresponse, breaches, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transport Infrastructure Ireland is facing pressure to install warning signage on a notorious North Clare bend. It follows a series of incidents at Drumnagown Hill on the N67 near Ennistymon. The collisions have largely been single vehicle crashes, which have knocked out local power and telecoms lines. Local Councillor Shane Talty says action is needed.
This episode focuses on a security incident that prompts an honest discussion about transparency, preparedness, and the importance of strong processes. Sean Martin speaks with Viktor Petersson, Founder and CEO of Screenly, who shares how his team approaches digital signage security and how a recent alert from their bug bounty program helped validate the strength of their culture and workflows.Screenly provides a secure digital signage platform used by organizations that care deeply about device integrity, uptime, and lifecycle management. Healthcare facilities, financial services, and even NASA rely on these displays, which makes the security posture supporting them a priority. Viktor outlines why security functions best when embedded into culture rather than treated as a compliance checkbox. His team actively invests in continuous testing, including a structured bug bounty program that generates a steady flow of findings.The conversation centers on a real event: a report claiming that more than a thousand user accounts appeared in a public leak repository. Instead of assuming the worst or dismissing the claim, the team mobilized within hours. They validated the dataset, built correlation tooling, analyzed how many records were legitimate, and immediately reset affected accounts. Once they ruled out a breach of their systems, they traced the issue to compromised end user devices associated with previously known credential harvesting incidents.This scenario demonstrates how a strong internal process helps guide the team through verification, containment, and communication. Viktor emphasizes that optional security features only work when customers use them, which is why Screenly is moving to passwordless authentication using magic links. Removing passwords eliminates the attack vector entirely, improving security for customers without adding friction.For listeners, this episode offers a clear look at what rapid response discipline looks like, how bug bounty reports can add meaningful value, and why passwordless authentication is becoming a practical way forward for SaaS platforms. It is a timely reminder that transparency builds trust, and security culture determines how confidently a team can navigate unexpected events.Learn more about Screenly: https://itspm.ag/screenly1oNote: This story contains promotional content. Learn more.GUESTViktor Petersson, Co-founder of Screenly | On LinkedIn: https://www.linkedin.com/in/vpetersson/RESOURCESLearn more and catch more stories from Screenly: https://www.itspmagazine.com/directory/screenlyLinkedIn Post: https://www.linkedin.com/posts/vpetersson_screenly-security-incident-response-how-activity-7393741638918971392-otkkBlog: Security Incident Response: How We Investigated a Data Leak and What We're Doing Next: https://www.screenly.io/blog/2025/11/10/security-incident-response-magic-links/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlightKeywords: sean martin, marco ciappelli, viktor petersson, security, authentication, bugbounty, signage, incidentresponse, breaches, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 92: Tyler takes a roadtrip to Omaha, Nebraska to chat with Gene Hamzhie and James Hamzhie of FireSprint right there on the FireSprint production floor. Gene and James take you on a print journey that began in the basement and scaled to a wholesale print business very quickly. Plus a motto to live by: D.F.I.U.FireSprint WebsiteFireSprint YouTubeEmail GeneEmail JamesEpisode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Jerry spoke to Sinn Féin Deputy Pa Daly. He made the comments in a social media post about the new development which was officially opened by the Taoiseach on Monday.
In this video Brandon Lewis founder of the Academy for Professional Painting Contractors talks about preconceived notions painting contractors have about past clients, prospects, and the sales process and a prejudice against Mediums...Email, Phone, Print, Signage, Online saying they do not work. Brandon talks about the fact each medium has a place in a painting contractors business and that each has both a positive and negative and the fact each medium should be used before, during, and after the sale.#paintersacademy.com
Ep 91: Tim Shake of TransferRite/ABI Tape (American Biltrite, Inc.) fresh off his pickleball win against the Hull brothers - yes, Tayton "Tater" Hull is here too - stops by to talk application tape do's and don'ts. Watch the Full Video: Paper or Plastic Tape? Easy Window Graphics Wet Application!: https://youtube.com/shorts/U8vMF9b8O2k?feature=shareEpisode 100 Live Q&A January 19th 10 am EDT Submit your questions here: http://www.wensco.com/qandaCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 90: Does Digital Signage baffle you? Do you think, yeah it looks great and would totally help scale my business, but you have reservations? Well, today's your lucky day. Alan Nicholson of Electro-Matic Visual is here to demystify digital signage and show you how it's not as scary as it seems. And how you can sell it to your customers!Get in touch with Alan NicholsonElectro-Matic Visual websiteEmail: ajnicholson@electro-matic.comx: @em_displaysFacebook: @electromaticvisualInstagram: @em_visualEpisode 100 Live Q&A January 19th 10 am EDT Submit your questions hereCheck out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Send us a textVictor, Evelyn, and Mark hang out this week to talk about coupons, things that they wish were nearer, k pop music, Chick-Fil-A, AI housekeepers, and invasive ads.
Ep 89: Do Distributors do Tradeshows Anymore? That's the question the boys are kicking around today after Mike went to Printing United recently. Also, surprise pickleball rematches, gripes, and eating too much when you're on the road.Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Building Bloom Dental Co: From Concept to Certification with Dr. Toni TorresIn this episode of 'The Making of a Dental Startup,' host welcomes Dr. Toni Torres to discuss the real-time progress of her new practice, Bloom Dental Co. Dr. Torres shares updates on passing building and fire inspections, securing a certificate of occupancy, and navigating construction challenges. Key topics include tenant improvement allowances, contractor communications, and the importance of daily onsite visits. The episode also explores the intricacies of logo design, interior choices, and selecting appropriate floor materials. New dentists and those planning startups will benefit from Dr. Torres's experiences with budgeting, custom cabinetry, and signage requirements. Toni also poses questions to the audience about personalized patient welcome screens to gather further insights.00:00 Introduction and Recap00:58 Meet Dr. Toni Torres01:34 Fun Icebreaker Questions02:38 Apple TV Favorites04:09 Bloom Dental Co Updates05:19 Navigating City Hall and Business Licensing12:08 Office Furniture and Design Tips15:28 Construction Journey Begins36:25 Setting Up the Operatories37:11 Imaging and Consultation Room37:47 Cosmetic Dentistry and Aligners38:47 Botox and Sleep Courses39:48 Construction Challenges and Change Orders42:48 Cabinetry and Room Setup45:04 Flooring and Paint Choices52:25 Signage and Logo Design01:05:19 Final Thoughts and Key TakeawaysFind Out More Thank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above. SUBSCRIBE to our NEWSLETTER HERE Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact us at - themakingofadental@gmail.comFollow us on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!
Ep 88: Beware, those lower prices some sign supply distributors are telling you might not be what they seem. Tyler and Domingo explain why cheaper isn't always cheaper. Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
"The purpose of your showroom is to sell the in-home visit." This week, Tim welcomes Kenneth Walker, independent sales rep for Fire Walker Sales covering nine states, to break down the five principles every winning fireplace showroom needs. Kenneth has seen hundreds of showrooms—from thriving retail operations to struggling chimney service companies trying to break into retail—and shares exactly what separates success from failure. In this episode, Tim and Kenneth discuss: Why marketing your showroom is step one: Most customers don't randomly walk into hearth stores—they're destination shopping, which means if you don't tell them you exist with clear CTAs, QR codes on trucks, and explicit messaging, they'll never find you. Simple and thoughtful always beats big and fancy: A tight 20x20 showroom with strategic product placement will outsell a massive space with 40 wood stoves and 17 brands where customers get lost and salespeople can't become experts on anything. Product positioning is your secret weapon: Stop trying to show everything from every brand and instead build a clear price ladder using each vendor's strengths—like the taco truck with beef, chicken, and fish tacos, not 45 varieties of beef. Signage and pricing eliminate customer anxiety: Posting average installed price ranges shows customers the full ladder from $4,000 to $9,500, takes price off the table as an objection, and naturally wins the sit-down estimate without awkward budget conversations. In-home appointments are where you actually sell fireplaces: The showroom sells the home visit, the home visit sells the fireplace—and charging customers $250 to come measure means you're tripping over hundred dollar bills trying to pick up pennies. Don't miss this tactical guide to building a showroom that creates buying experiences instead of browsing experiences. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine
Ep 87: Tim Horvath of HD Five returns to talk about building a quote for your potential customers - aka dealing with price shoppers. Also, pet peeves, racing, and more.Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
EPISODE 177 | Guest: Jill Perardi, senior director of professional services for Visix A culture of recognition actively builds a more positive and productive environment. Publicly acknowledging achievements and positive behaviors isn't just a morale booster; it's a strategic tool that directly impacts the bottom line. It fuels engagement, strengthens loyalty and significantly improves retention by tapping into the fundamental human need to feel valued as part of a group. In any setting – from corporate offices to school hallways – a strong recognition strategy transforms a collection of individuals into a motivated and cohesive community. Moving from the "why" to the "how," this episode details the advantages of using digital signage for recognition over traditional methods like plaques or trophies. We cover practical applications, from interactive donor boards and digital yearbooks to celebrating employee milestones, showing how modern technology can help build a stronger, more connected community. • Learn why public acknowledgement is a powerful driver of behavior and culture. • Understand the advantages of digital recognition over traditional plaques and trophies. • Discover recognition signage ideas for corporate, education and healthcare settings. • Get tips for implementing a recognition strategy, from content mix to display placement. • Explore how to create a living history with interactive storytelling and recognition. See the full transcript HERE Learn more about our interactive recognition boards HERE
Ep 85: Tony Walkons is back to help the boys announce the winners of the Wensco Open House raffles for Quad Cities, Chicago, Cleveland, Detroit, and Grand Rapids. A lucky few will be taking home $500 in Wensco Credit, a Yeti Cooler, or a Blackstone Griddle. See if you won. Didn't make? Listen anyway, it's fun!Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed the President & CEO of ANC, Jerry Cifarelli Jr. Although Jerry's father originally founded the company more than 25 years ago, ANCs transformation since Cifarelli re-acquired the company from Learfield in 2023 has been remarkable. Departing from the conventional path of a second-generation, Cifarelli chose to forge his own path, leaving ANC in 2022 after nearly a decade with the firm to establish C10 Media. His strategic acumen and skill as a relationship builder paid dividends immediately when he secured the firm's initial project, designing and installing a cutting-edge multimedia solution for MGM Music Hall at Fenway. In 2023, recognizing a unique opportunity, Cifarelli Jr.. leveraged his long-standing industry relationships and vision for what a re-imagined ANC could be to orchestrate the acquisition of ANC by C10 Media back from Learfield. In less than two years, Jerry has transformed ANC from a digital signage solutions provider into a versatile, full-service technology, advertising, design, and service partner. Following ANC's successful first year, Cifarelli secured a substantial equity partnership in ANC by Fenway Sports Group, ideally positioning the company to fulfill Jerry's vision as a diversified single-source solutions provider and strategic partner, at the epicenter of the sports and entertainment business. Some of its digital signage projects in the past two years include: American Century Field (Milwaukee Brewers); Nationals Field (Washington Nationals); the Toyota Center (Houston Rockets); American Airlines Center (Dallas); Levi's Stadium (SF 49ers); ScotiaBank Arena (Toronto); Gainsbridge FieldHouse (Indiana Pacers); Dodger Stadium; Wells Fargo Center (Philadelphia); Rocket Mortgage Fieldhouse (Cleveland), and Smoothie King Center (New Orleans). And when it comes to college facilities, ANC has relationships with nearly 65% of all colleges, and during the past two years its roster of college sports facility upgrade projects reads like a who's who of college sports: Alabama, Penn State, SMU, Boise State, Marshall, Arkansas, Louisville, Rutgers, West Virginia, Oregon State, South Carolina, and Cal Berkeley.Jerry Cifarelli Jr.:LinkedIn: https://www.linkedin.com/in/jerry-cifarelli/Chapters00:00 Introduction to ANC and Its History02:49 The Evolution of Signage in Sports05:52 ANC's Role in Venue Technology09:08 The Importance of People in the Business12:00 Recognition and Awards in the Industry14:38 Case Studies: Enhancing Fan Experience17:49 Monetizing Sports Venues20:48 The Future of Sports Venues and Technology23:44 The Professionalization of College Sports26:56 Mentorship and Leadership in Sports Business29:44 Advice for Aspiring Sports Professionals
Ep 84: Mikey returns, Tyler and Domingo win an award, and Jay Kroll of General Formulations stops by to talk about how important it is to make good choices in the work that you do.Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
A Councillor in Limerick city is calling for businesses to take more responsibility for their shopfronts and to reduce the scourge of shoddy signage.Joining Seán to discuss is Maria Donoghue, an Architect and Independent Councillor in Limerick…
Ep 83: Tyler and Domingo, fresh off an Open House (where some things went not so smoothly) are using their experience to stress the importance of a good checklist when considering new printing equipment in your shop.Wensco Open Houses Fall 2025Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 W.A.R. (Wensco Automotive Restyling) Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, prod...
Ep 82: W.A.R. is here. The boys introduce the brand new Wensco Automotive Restyling website - and we know you're gonna love it - and talk about the upcoming Wensco Open Houses and how they differ from all the rest.W.A.R. (Wensco Automotive Restyling)Wensco Open Houses Fall 2025Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio f...
Ep 81: 3 Joe Morreale of Roland DG returns to talk about Roland's brand new high speed printers, Tyler recaps GPX (GraphicsPro Expo) Long Beach and Wrapscon, plus bachelor party mishaps, and a brand new theme song written and recorded by Joe Morreale. Thanks, Joe!Wensco Open Houses Fall 2025Check out the featured products:Arlon DPF V9500Nekoosa NextBond Nekoosa RTapeMetaMark Products"Your podcast is the best podcast in the business." - Jared Granberry, President, GSG (Graphic Solutions Group)The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States. Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www.wensco.com/company/slightly-serious-sign-podcast616.785.3333 Slightly Serious Sign Podcast Theme Song Courtesy of Joe Morreale© 2025 Joe MorrealeThe views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of Wensco Sign Supply. The material and information presented here is for general information purposes only. The "Wensco Sign Supply" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. Things to note on the statement. Wensco owns all rights to video or audio f...
Thinking about going independent? In this episode, we share practical marketing strategies for financial advisors preparing for a breakaway launch. At Oechsli, we've helped over 150 brand new financial advisory firms launch in the past two years, and we'll show you what it takes to retain clients, establish credibility, and build a strong foundation for long-term growth.What You'll Learn in This Video:✅ Why preparation, communication, and credibility are key to client retention✅ How to set a realistic launch timeline (2–3+ months before going live)✅ Naming your firm: personal brand vs. unique identity✅ Designing a logo that builds trust and future growth potential✅ Studio video & photography: the face of your new brand✅ Website essentials that signal legitimacy and professionalism✅ Signage, stationery, and marketing collateral that excite clients✅ Social media announcement strategies + boosting tips✅ Google Business Profile, Ads, and Press Release best practices✅ Email series & ongoing marketing (social, ads, video, podcasts)Why This Matters:Launching your independent firm isn't the time to cut corners. Every detail—from your logo and website to your first social media post—shapes how clients perceive your credibility and commitment. With the right plan, you can make your breakaway a seamless, successful transition.