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Apple's surprise Mac Mini and Mac Studio updates arrive just before iPhone season, accompanied by a casual social-first launch video. The M6 and M5 Pro Mac mini options make a strong case for creators who want a compact desktop for video editing, while aftermarket SSD upgrades offer a way around Apple's expensive storage tiers. The M5 Ultra Mac Studio pushes further into visual effects, AI-assisted photo and video editing, and private local AI, with high-memory configurations and the option to cluster machines for larger models. USB-C genlock adds a specialized but genuinely useful tool for frame-perfect sync in multi-camera shoots, screen recordings, and virtual production. Tyler's presets and LUTs http://stalman.com/shop David's thumbnail training https://thumbnailacademy.com/ Follow us Website http//www.fullstackcreatorshow.com Instagram https://www.instagram.com/fullstackcreatorshow Tiktok https://www.tiktok.com/@fullstackcreatorshow
Combining creative talents and Six Sigma Technology, Nolen Davis has served as a Creative Director and Producer in TV and Video Production for Worldlink Services, and presently Vids, Inc. His successes include: Guinness Book world record holder for most TV interviews in a 24 hour period, published author, The Perfect Gentlemen TV show, radio host on KCOH Step Up To Greatness, and host of a multi-venue highly successful streaming network show, Up Social LIVE, getting thousands of views weekly. His client list includes; Microsoft, Todays Vision, 3 Men Movers, Oceaneering, major hospitals, and is a premier partner for Comcast, to name a few. Davis considers his greatest accomplishments his humanitarian efforts which include; donating thousands of pounds of food to the Houston Food Bank, donating a hundred pairs of shoes to children in need, speaking at local schools to unleash the potential in our youth, and sending groups of special needs children and their parents to Schlitterbahn and iFly.He also champions and supports local businesses and non-profits financially and through free exposure at Up Social LIVE and KCOH and the Step Up To Greatness radio show. @iamnolendavis @vidsincagencyvidsinc.com#nolendavis #vidsinc #gogetit Chip Baker Websitehttps://chipbaker.org/
Now the initial hype has died down, here's what we really think of the DJI Osmo Pocket 4P Everyone should follow Kai https://www.youtube.com/@kaimanwong Tyler's presets and LUTs http://stalman.com/shop David's thumbnail training https://thumbnailacademy.com/ Follow us Website http//www.fullstackcreatorshow.com Instagram https://www.instagram.com/fullstackcreatorshow Tiktok https://www.tiktok.com/@fullstackcreatorshow
Twenty-six video production company owners turned up to a webinar about finding clients with AI. When every attendee got a personal follow-up email asking for their key takeaway, four replied. This episode is about the silence from the rest.If you run a video production business and keep telling yourself you'll fix it later, this one is aimed at you. Den unpacks what that silence really signals (not disinterest, fear), and tells the story of the January his own camera package, close to $60K of Sony F5 and Zeiss glass, sat in a corner gathering dust while he lay awake over cash flow. A mentor made him sell it. That was the turning point.What you'll learn:Why "I'll do it later" just means delaying success, and what it costs you nowThe gear trap: why the camera was never going to win you the workWhat 26 attendees and four replies reveal about fear in the video production industryWhy mass-market gurus leave you feeling behind, and why judgment from inside your niche beats inspiration from outside itWho the Elite Boardroom is for, and who fits Ascend, in plain termsDen has spent three decades in production, around a decade of it running his own production company, and has personally worked with 178+ video production business owners who have generated more than $52M in additional revenue.If you're at $200K a year or above, or ten-plus years in business, go to denlennie.com/mentoring and make an application for the Elite Boardroom.Learn about the VBA Elite Boardroom here: https://denlennie.com/mentoringMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie
Most camera companies make something great in 2026, which is why choosing one has become so hard. After covering Sony, Nikon, and Canon in part one, we looked at the brands taking less obvious paths. Fujis are cameras people actually want to carry. Great JPEGs, fun film simulations, and a commitment to APS-C and GFX instead of full frame. Lumix offers some of the best value in hybrid cameras now that its autofocus has caught up. Leica is having incredible sucess with the Q series. OM System keeps the original promise of Micro Four Thirds alive with small lenses, rugged bodies, and excellent reach, but its aging sensor technology is becoming hard to ignore. Hasselblad delivers a more refined shooting experience than GFX but you pay for it in price and enormous files. DJI continues to push drones, compact cameras, and stabilization forward. And Blackmagic is easy to overlook if you only follow hybrid cameras, but it remains deeply embedded in live event productions. Full disclosure: we've worked with Lumix and Hasselblad, and some of the cameras discussed were provided as loaners. There isn't one winner here. These brands make sense for different people, which is more useful than pretending one spec sheet can settle the argument.
In this episode, we welcome Lowell A. Meyer, cinematographer of Other Mommy, Tuner, Knock at the Cabin, Thunder Road, and the Apple TV+ series Servant. In our conversation, Lowell shares his early inspirations, his journey to becoming a feature film cinematographer, and about the making of Tuner and Other Mommy. He also breaks down the tools and techniques used on Tuner, offering behind-the-scenes insights into his creative process, as well as invaluable advice for the next generation of filmmakers.“The Making Of” is presented by AJA:Futureproofing with IP videoAs production workflows rapidly evolve, IP video is key to building more scalable, future-ready pipelines. To get up to speed on the IP fundamentals and gain insights into the various IP paths – like ST 2110, NDI, Dante AV, and SRT – download AJA's free IP video white paper today.A Solution Built Around Your WorkflowThe OWC Express 4M2 Ultra is available in a range of configurations to fit your workflow and budget. Choose from ready-to-run solutions with up to 32TB of high-performance NVMe storage, giving you the speed, capacity, and reliability needed for everything from multi-camera editing to demanding VFX and finishing workflows. Available now. Learn more hereCost Effective Sports Video Production GuideHosted by Key Code MediaThursday, August 6 | 1-2PM EDTMid-tier sports programs, college athletics departments, and K-12 media teams are being asked to produce more live content for traditional and emerging sports with less time, fewer staff, and tighter budgets. The challenge is not just finding the right gear. It is building a production workflow that looks professional, is easy to operate, and can be used consistently by staff, students, and volunteers without requiring a large technical team.In this Broadcast2Post Live Podcast, host Michael Kammes will be joined by Dennis Trapani, Associate Athletics Director for Broadcast and Video Production at the University of Wyoming. Together, they will explore how schools and organizations are creating broadcast-quality sports productions using cost-effective tools, practical system design, and streamlined workflows. Register hereZEISS Introduces Horizon Anamorphic: Full-Frame 2x Anamorphics with a New Lens Technology PlatformZEISS unveils the Horizon Anamorphic series, a new lineup of full-frame 2x anamorphic cinema lenses designed to deliver a distinctive cinematic look along with a new lens technology platform that answers the need for speed and precision demanded by contemporary production workflows.Spanning 35mm to 200mm across seven focal lengths, Horizon lenses combine their anamorphic look—incorporating a pronounced oval bokeh and stretched sense of spatial depth—with a lightweight, fully integrated motorized system that eliminates the need for external focus or iris motors. Read more hereElgato Prompter XLThe Elgato Prompter XL is a professional all-in-one teleprompter with a 15.6” removable display and a reading range of up to 15 feet. Featuring USB 3.2 connectivity and broad compatibility, it's ideal for live productions and content creation. Available now at Videoguys.com—call 800-323-2325 to learn more. Explore herePodcast Rewind:July 2026 - Ep. 144.Explore a Partnership with The Making Of:Reach 270,000 film production industry, broadcast professionals, and content creators reading this weekly newsletter. To learn more, please email mvalinsky@me.com Get full access to The Making Of at themakingof.substack.com/subscribe
Breaking down the modern camera landscape now that nearly every major system now has a strong option, but each excels in different ways. Canon's reliability and professional reach vs Sony's lens lineup, Nikon's ergonomics RED acquisition.
Based on early reviews rather than hands-on use, this episode assesses how the Sony FX5 moves beyond the FX3 with internal RAW, Open Gate, CineAlta tools, a larger articulating display, and a detachable EVF. It also weighs important trade-offs: no internal ND filters, Open Gate initially limited to RAW, 32-bit float tied to the handle, and incomplete anamorphic support. The result is a strong fit for Sony-based freelance cinema shooters and crews, but a less natural choice for hybrid photographers, wedding shooters, and solo creators who need a single all-purpose body.
In this episode, Pierre Michiels interviews John Rangel. John Rangel is a motion picture and television professor at the College of DuPage as well as an independent filmmaker. In the interview, they discuss the film and video program, the wide range of career paths available in the industry, and the key skills needed for success, including networking, creativity, and hands-on experience. They also highlight the importance of getting involved on film sets, building a portfolio, and leveraging internships to break into the field. After listening to this episode, we hope you have a better understanding of careers in the film and video industry and how to get started. Full episode transcript can be found on the episode page. Below is a general timestamp summary. 00:00–03:00 | Introduction & Program Overview Pierre Michiels introduces the episode and guest John Rangel, a motion picture and television professor and independent filmmaker. They outline the purpose of exploring the film and video field and begin discussing the College of DuPage program, which provides a broad foundation in filmmaking through exposure to directing, writing, producing, and more. 03:00–08:00 | Career Paths & Industry Roles The conversation highlights the wide range of career opportunities within film and video, emphasizing how many specialized roles exist, as seen in film credits. Rangel explains that students can pursue paths in production, videography, or related industries, while Michiels stresses the importance of recognizing these diverse options. 08:00–12:00 | Key Skills for Success Rangel identifies essential skills, including collaboration, networking, and consistent content creation. He emphasizes that success depends not just on technical ability but also on engaging with others, building connections, and actively sharing work to gain visibility. 12:00–15:30 | Gaining Experience & Internships They discuss the value of hands-on experience through working on film sets, stepping outside comfort zones, and pursuing internships. Internships are framed as critical entry points, often leading directly to job opportunities through relationships and demonstrated skills. 15:30–18:30 | Program Preparation & Student Opportunities Rangel explains how the program prepares students through frequent project work, resume and demo reel development, and a film festival that simulates real industry experiences. These opportunities help students build portfolios and confidence. 18:30–End | Final Advice & Resources The episode concludes with advice to focus on storytelling over equipment, watch diverse films, and create complete, polished projects. Rangel shares how students can learn more about the program, and the episode wraps with key takeaways on entering the field. Resources Discussed: College of DuPage Film & Video Program webpage Contact: rangell@cod.edu for program questions Listeners in the College of DuPage community can visit our website. All other listeners are encouraged to view the resources of their local community college, WIOA training programs, or other local support centers.Send us YOUR Listener Questions at careerpodcast@cod.edu Follow us on Instagram, Facebook, Twitter, LinkedIn @codcareercenter
The Canon R6 V is a capable camera that raises some questions about how much form factor maters and how much should your existing gear ecosystem shape the decision. Where does Canon's R6 V sit in the video and photo lineup, and most of all, who is this camera for?
Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this episode names why and hands you the fix. The problem was never the number. It's that there's no method underneath it.Inside this episode:Why experience never cures the quoting freeze, and what actually doesThe four-part cost-of-delivery method that turns video production pricing from a feeling into a calculationThe costs most owners leave off a quote: their time, gear, overhead, and marginHow to set a floor you can explain, so you stop folding the moment a client leans on your day rateThe one move this week that exposes the gap between what you charge and what the work truly costsDen Lennie has spent eight years coaching more than 178 video production company owners to add over $52M in combined revenue, with average client growth around $292K in eighteen months.https://denlennie.com/growth-strategy-sessionLearn about the VBA Elite Boardroom here: https://denlennie.com/mentoringMentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie
H4 Consulting built a video studio for business training and cut production time from 2 hours to 12 minutes. That wasn't the goal. That was the result. Heather Hukins, Managing Director of H4 Consulting, spent years flying around Australia to deliver structured training for government organisations. When the setup moved to video, the obstacle wasn't her camera confidence it was bin trucks, flight paths, and take after ruined take. In this conversation with Chris Schwager, Heather shares how installing a soundproof booth with a desktop video studio inside their office changed everything: faster content, on-demand training delivery, and a fortnightly video series that keeps H4 visible with senior government executives who don't respond to advertising but do respond to trust.
What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach Dulla shares how a COVID side project became one of the leading drone content companies in commercial real estate. He breaks down why companies, universities, and sports teams are embracing drone tours, the power of storytelling through physical spaces, and the entrepreneurial journey of building a business in an entirely new category. Plus, hear the behind-the-scenes stories, lessons learned, and why great content starts with great people. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
"If these masters are still continually trying to improve their own craft, I don't have any excuses."The world's best don't reach the top and stop learning—they keep refining their craft. David Rogier, founder and CEO of MasterClass, has spent years sitting across from elite performers, athletes, artists, and entrepreneurs—and he's discovered that excellence is less about talent than a relentless commitment to growth. In this episode of Think Fast, Talk Smart, he joins Matt Abrahams to share lessons from building a company around learning, persuasion, and communication. From earning the trust of high-profile talent to leading creative and technical teams, Rogier reveals why curiosity, adaptability, and authentic relationship-building are essential communication skills.Takeaways:Lead with curiosity. Build trust by asking thoughtful questions and focusing on the other person's needs, not your own. Never stop improving. The world's top performers continuously seek feedback, refine their skills, and embrace lifelong learning.Activity:Study an expert. Watch a communicator you admire—a speaker, leader, or interviewer—and identify three techniques they use to engage their audience. Try incorporating one of those techniques into your next presentation or meeting.Printable Extended Takeaways & ActivitiesEpisode Reference Links:David RogierMatt's MasterClassConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (00:39) - The Power of Learning (01:28) - Building Trust (04:21) - Creating Great Content (07:23) - Leading Different Teams (09:45) - Learning from Masters (10:54) - Communicating with a Stutter (14:00) - The Final Three Questions (17:39) - Conclusion ********Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.To see what Scribe could look like for your organization, head to scribe.how/thinkfast and mention Think Fast for your first month of Scribe Capture free.
In episode 669 of the New Media Show, host Rob Greenlee talks with Rob Walch, VP of Podcaster Relations at Captivate and DAX. Podcast Hall of Famers Rob Walch and Rob Greenlee discuss one of the biggest pressure points facing creators today: Can human creators grow, monetize, and maintain audience trust as platforms fill with AI-generated podcasts, synthetic video, cloned voices, and automated content channels? I apologize for the rough audio in this episode. The audio was choppy in the virtual recording, and I did the best I could to improve it. The conversation begins with a bigger question: Where is the line between useful AI tools and low-effort, fully automated content that weakens trust, damages advertising ROI, and makes it harder for original creators to be discovered and rewarded? AI can help creators research, edit, translate, caption, clip, and distribute their work more efficiently. But the human perspective, real creative judgment, authentic voice, and trusted audience relationship must remain at the center of the content experience. Rob Walch shares updates on Captivate, DAX, and the evolving podcast monetization landscape before diving into the rise of mass-produced AI content and the growing use of the term “AI slop.” Rob Greenlee and Rob Walch discuss why not every use of AI belongs in the same category, why transparency and disclosure matter, and how creators can use AI responsibly without losing the human value that makes their work worth following. They also explore YouTube's evolving AI-labeling approach, the future of human-generated content, platform responsibility, advertising risks, Apple HLS video, YouTube's new focus on audio listening, video-versus-audio strategy, and how AI tools may help independent creators manage a rapidly expanding distribution workload. The larger takeaway is that creators do not need to choose between being human and using AI. The opportunity is to use AI as a creative and operational assistant while keeping human thinking, trust, judgment, relationships, and original perspective at the core of the work. 00:00 Welcome to New Media Show #669 01:30 Introducing Rob Walch and His New Role at Captivate 02:30 Captivate Marketplace and Creator Monetization 05:00 What DAX and Global Bring to Podcast Advertising 08:30 What Does “AI Slop” Actually Mean? 11:00 How Mass AI Content Could Hurt Ad ROI and CPMs 13:30 The Scale of AI-Generated Podcast Uploads 16:00 Why AI Use Is Not One-Size-Fits-All 18:00 Bad Human Content vs. Bad AI Content 20:00 Platform Responsibility, Spam, and Fraud 22:00 YouTube AI Labeling and Creator Disclosure 25:00 AI Watermarks, Trust, and Human-Generated Content 28:00 Will Advertisers Prefer Human-Hosted Shows? 30:00 When Creators Should Disclose AI Use 33:00 AI Tools for Research, Editing, Audio Cleanup, and Workflows 36:00 Human Creativity Still Matters 39:00 Platform Discovery, Algorithms, and Audience Signals 44:00 Audio, Video, and YouTube's Growing Interest in Listening 49:00 Apple HLS Video and the Podcast Monetization Challenge 54:00 Video Production, Baked-In Ads, and Creator Complexity 57:00 Why New Creators Can Still Start Audio-First 01:00:00 AI-Powered Clips, Repurposing, and Distribution 01:03:00 Monetization Risks and Alternatives Beyond Advertising 01:07:00 Podcast Standards, Video Metrics, and IAB Definitions 01:11:00 The Future of Audio, Video, AI, and Trusted Human Creators 01:19:00 Closing Thoughts and Where to Find Rob Walch Guest and Host Links Guest: Rob Walch VP of Podcaster Relations, Captivate and DAX Captivate: https://Captivate.fm Global DAX: https://Global.com Podcast411: https://Podcast411.com Host: Rob Greenlee New Media Show: https://NewMediaShow.com Rob Greenlee: https://RobGreenlee.com Trust Factor Lab: https://TrustFactorLab.com Podcast Hall of Fame: https://PodcastHall.com Rob Greenlee on LinkedIn: https://linkedin.com/in/robgreenlee Rob Greenlee Booking: https://calendly.com/robgreenlee About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting's human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669 first appeared on New Media Show.
MORE STORIES ON THE BLOG:https://www.silverlightphotoco.com/blogThere used to be (and sometimes still are) separate crews for still photography and video production, so why are they, or were they, so different?
Have you got an authentic About You video that give your business an unfair advantage?In this episode Farley and Liam explain why a short, well‑crafted video that explains who you are, what you do, and why you care can do the heavy lifting of sales and trust‑building for you, over and over again. When done right, it becomes the conversation you wish you could have with every prospect: clear, confident, and focused on the result your customer wants. Why an About You Video WorksBuilds instant trust Seeing and hearing the person behind the business creates connection faster than text.Explains your value clearly A short video lets you show outcomes, not just list services.Repeats your best conversation Use the same confident message across your website, social, and proposals so every prospect hears the same clear offer.Reduces friction in the sales process Prospects who watch feel more informed and are more likely to book or enquire.Differentiates your brand A genuine video makes you memorable in a sea of generic posts and AI templates.Saves time Answer common questions once on camera instead of repeating them in messages and calls.Ready to build your about you video? Contact Liam today at recordandrepurpose.comSupport the show
Recorded at Apple Park with Adam Lisagor, this conversation gets into what stood out from WWDC26 beyond just the feature list. It covers the looser, more human feel of this year's keynote, what it's like shooting in Apple Immersive Video, and why Apple's new Photos tools feel both exciting and a little uncomfortable. Spatial Recompose, Expand, and Cleanup open up a bigger discussion about AI, photography, memory, and how much a photo can change before it stops feeling real. The conversation also touches on the “Snow Leopard” vibe of the release, and why vibe coding might really matter for creative work.Special Guest: Adam Lisagor.
Apple's latest Photos app updates bring a new level of AI powered editing directly into the iPhone experience, including tools for spatial reframing, extending the edges of an image, and removing more complex distractions with Cleanup. In this interview, Apple's camera team explains how these features use depth estimation, Gaussian splatting, private cloud compute, and new image models to make advanced edits feel simple while still preserving the original photo as much as possible. The conversation also covers Apple's approach to privacy, its collaboration with Google on model foundations, and the use of metadata and SynthID watermarking to identify AI generated edits.
Three video production company owners brought a half-formed idea to one coaching call this week. By the end of it, each had a new offer to battle-test, and one had a website live the same day.That only happens in a room of peers. Most video business owners try to grow alone, second-guessing every move with no one to pressure-test it against. Episode 408 is what changes when you stop deciding in isolation, told through the three very different conversations that came out of one VBA Elite boardroom call.What you'll take from it:How a peer group turns a vague idea into an offer you can test in days, not monthsWhy smart video production businesses are building a second, fixed-price brand (the Qantas and Jetstar move)The Richard Branson question that tells you what a client's pain is actually worthWhy chasing a shiny new offer is the wrong move while legacy clients and a 180-day-late invoice are still leaking your marginHow AI workflows are becoming the real competitive advantage on the back end of a production business, not just in the footageDen Lennie has coached 178+ video production company owners over eight years, with more than $52M in added revenue across the room.If you run a video production company past $250K and you are tired of making every call on your own, the VBA Elite Boardroom is the room. Details at the link.Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie
From broke musician and scrappy ad-agency owner to in-demand video producer and podcast studio leader, Dan Portik has ridden every wave of media disruption, not just surviving each shift, but turning it into his next level of growth. In this episode, Dan shares how he evolved from a 90s advertising entrepreneur into the founder of BVS Media Group and Premier Podcast Productions, running a 12,000-square-foot studio in Cleveland that serves coaches, experts, and companies with high-end podcasts, documentaries, and AI-powered video content. If you've ever felt overwhelmed by cameras, editing, and AI tools, or worried that AI might make your skills obsolete, Dan's story is a masterclass in turning disruption into opportunity. Dan also shares a powerful mindset shift for creatives and professionals facing AI and other “disruptors”: you can either declare your career over, or you can look for licensing, new revenue streams, and scalable digital assets built on the skills you already have. Through examples like turning a home-services client into an on-screen superhero, hosting Joe Rogan, style three-camera podcast sessions for Bitcoin experts, and drawing on wisdom from mentors like Tom Hopkins and Zig Ziglar, Dan shows how service, adaptation, and consistency beat fear every time. Whether you're a coach, consultant, or business owner who knows you should be doing more with video and podcasts, or a creative person worried about AI, this conversation offers a grounded, practical roadmap for building a resilient, opportunity-rich media presence. https://youtu.be/kTbhC8BwFys?si=VL58vKjh0sdHZkXM You'll learn how to think about goals, budget, and ROI before you hit record, why human conversation and storytelling still beat fake AI content, and how to use AI as a streamlining tool (not a replacement) in your production workflow. If you've been wanting to launch a podcast, upgrade your video presence, or finally use AI the right way in your marketing, this episode will give you a clear path forward and a behind-the-scenes look at what's possible with a pro studio like BVS. Quotes: “What I'm finding about AI is, yeah, it's a shiny tool in the corner, but all it really does is streamline everything that you're doing. “I can't even tell you how many times I could have easily just folded it up, but you have to find the opportunities and have that mindset to find the opportunities.” “We don't use voiceovers; we use AI voiceovers. They're perfect. Why would I hire someone when I can use a perfect voice that can be done in five seconds?” Resources: Dan Portik on LinkedIn Connect Dan Portik on Facebook Visit the Official Website of Dan Portik Premier Podcast Productions Official Website BVS Film Productions Official Website Follow Dan Portik on Instagram
Frame rates are one of those video settings that can seem more complicated than they need to be, partly because different creative worlds use them differently. Movies are still usually associated with 24fps, which comes from the history of film and the minimum frame rate needed to create convincing motion without wasting film stock. Over time, that look also became tied to narrative filmmaking, because we are used to seeing scripted stories presented that way. For online video, 30fps often makes practical sense, especially when the goal is to clearly show real products, screens, interfaces, or everyday motion. It can feel a little more direct and realistic than 24fps without going all the way into the very smooth look of 60fps. For YouTube, social platforms, tutorials, tech videos, and other reality-based content, 30fps can be a very sensible choice. 60fps has real uses too, but it is not automatically better. It can be useful for sports, gaming, home videos, fast-moving kids, travel moments, or anything that might need to be slowed down later. The tradeoff is that it usually creates larger files, needs more light, and has less motion blur, which changes the feeling of the footage. In lower light, that can mean more noise or heavier noise reduction, especially on phones. Higher frame rates are mainly useful for slow motion, but they also come with technical considerations. In regions with 50Hz lighting, 100fps may be a better choice than 120fps to avoid flicker. PAL, NTSC, and odd frame rates like 23.98 and 29.97 can still matter in certain workflows, especially when mixing cameras, timelines, and audio. There is no single correct frame rate for everything. Each one has a purpose, and it helps to understand what you are gaining and giving up when you choose it.
The real reason influencers hold their mics like that
A year after Veo 3 changed the video world, what's actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty phase is already over Why taste and storytelling matter more than ever The tools got better. The real question is: does anyone have something worth saying?
We're joined by special guest David Imel to rank and debate the most popular compact and everyday carry cameras, including the Fujifilm X100VI, Ricoh GR series, Leica Q3, Sigma BF, Lumix S9, OM-3, Osmo Pocket, and more. They break down which cameras genuinely deserve the hype, which are overrated, and why compact cameras have become one of the biggest trends in photography and filmmaking again. Watch the video
AI is everywhere right now and so is the hype, so we built a tier list of AI use cases for creators. Watch the video
Breaking down when and why to actually use ProRes, Apple Log, and Pro Raw on iPhone for professional photos and videos Watch the episode
You know your maturity level is low when you're 72 and your best friends are seven. I will introduce you to some of them here, along with my expert AI videographer friend, Brandon Patino.Support the show
Building a creative career, from early experimentation and portfolio strategy to balancing client work and maintaining long-term creative freedom. Tyler's presets and LUTs http://stalman.com/shop David's thumbnail training https://thumbnailacademy.com/ Watch the video
For eight years, I was in charge of overseeing final-day video production for the Pro Tour. In this podcast, I talk all about it.
A closer look at the Lumix S1 II as a primary hybrid camera. What it gets right, including stabilization, open gate, resolution, and overall usability, plus how it fits into a modern workflow with features like ARRI Log C and 32-bit float audio. Also breaking down where it still falls short, how it compares to Sony and Canon, and whether it actually delivers on being a “complete” camera. Watch the video
A conversation with Google's C2PA and Pixel Camera leads explaining how content credentials work as a “digital passport” for media, tracking how images, video, and audio are created and edited. How this system could become a standard for verifying authenticity in an AI-driven world, what it looks like in real products today, and why widespread adoption across cameras, apps, and platforms is critical.  Watch the video
Which apps actually matter for creative professionals? Watch the video
The first episode of Full Stack Creator and a breakdown of the essential skills modern creatives need to build a sustainable career, and why becoming a full stack creator gives you more control, opportunities, and creative freedom. Tyler's presets and LUTs David's thumbnail training Watch the episode
Let everything soften as you drift into this calming sleep meditation designed to quiet overthinking, release the weight of the day, and guide you gently into deep, restorative rest.Tonight, you'll be led through soothing imagery—a moonlit release, a sanctuary of safety, and a dreamlike journey into stillness—reminding you that nothing needs to be solved right now. With each breath, each sigh, and each gentle word, you're invited to let go… and simply be okay.This is your space to rest, to surrender, and to trust that you are safe, supported, and already enough.✨ Perfect for:• Overthinking at night• Anxiety before bed• Emotional overwhelm• Letting go of the day• Falling asleep peacefully• Nervous System Regulation & Trauma Healing• Healing Affirmations for SleepLet yourself drift… you've done enough for today. It's time to dream away.Original Script, Narration, Music, Video Production, and Sound Design by Michelle Hotaling, Dreamaway Visions LLC 2026 All Rights Reserved
The Mandelson Files are beginning to dribble out and they don't look good for Keir Starmer. Will this be the final albatross round the PM's neck? Zoë Grünewald and Rafael Behr talk over the unfurling consequences of the second-worst files in the world. Plus, liberalism has taken a battering this past decade, but don't worry! Centrism can still save the world. Bloomberg columnist Adrian Wooldridge's new book Centrists of the World Unite! is a battle cry to get liberalism back into the game. What went wrong? What does liberalism even mean in the 21st Century? Does anything unite left liberals, neoliberals and managerial liberals and why do they keep screwing up? And in the battle between liberalism and tech power, who wins? Buy Centrists of the World Unite! through our affiliate bookshop and you'll help fund Oh God, What Now? by earning us a small commission for every sale. Bookshop.org's fees help support independent bookshops too ESCAPE ROUTES • Adrian recommends Southland on Netflix. • Zoë recommends anything by the Danish painter Anna Ancher but if you can get to the Dulwich Picture Gallery it's definitely worth a visit. • Raf has been reading Consciousness Explained by Daniel Dennett. www.patreon.com/ohgodwhatnow Presented by Zoë Grünewald with Rafael Behr. Audio and Video Production by Chris Jones. Art direction: James Parrett. Theme tune by Cornershop. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. OH GOD, WHAT NOW? is a Podmasters production www.podmasters.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices
Stewart Alsop sits down with Ulises Martins on the Crazy Wisdom podcast to explore how artificial intelligence is fundamentally disrupting professional careers, labor markets, and the pace of human adaptation itself. They discuss everything from Dario Amodei's concept of "technological adolescence" to the possibility that we're approaching a point where AI advancement accelerates beyond our ability to keep up, touching on topics ranging from the economics of software development and the future of warfare to generational differences in how people will respond to AI-driven change. Martins emphasizes that while we may not be able to predict exactly what's coming, we need to dramatically increase our efforts to learn and adapt—potentially doubling the time we invest in understanding AI—because this isn't optional change, it's disruption happening at an unprecedented speed. Connect with Ulises on Linkedin to follow his work in AI and generative technology.Timestamps00:00 — Stewart introduces Ulysses Martins, framing the conversation around accelerationism and the future of work.05:00 — Ulises uses the parent-child analogy to argue humans will no longer play the dominant role as AI surpasses us.10:00 — Both agree learning AI is non-negotiable, urging listeners to double their investment in staying current.15:00 — Discussion shifts to software as media, the collapsing cost of building products, and the risk of big players like Anthropic making your idea obsolete overnight.20:00 — Ulises raises ecology vs. cosmic ambition, questioning whether humanity should aim for civilizational-scale goals like the Dyson sphere.25:00 — Stewart's ESP32 hardware project illustrates AI's current blind spots beyond software, while both predict physical-world AI will arrive as a byproduct of bigger industrial goals.30:00 — Tesla's birthplace in Croatia sparks a reflection on human genius as luck versus deliberate investment, invoking the Apollo program as a model.35:00 — The US-China AI race is compared to the Cold War Space Race, with interdependency acting as a brake on outright conflict.40:00 — Drone warfare and AI reframe military power, making troop size irrelevant and potentially reducing total war.45:00 — Agile methodology and generational shifts are linked, asking how Gen Z's values will shape the AI era globally.50:00 — Argentine vs. American Zoomers are contrasted, with millennial expectations versus Gen Z's pragmatism explored.55:00 — Ulises closes urging everyone to enjoy the ride, taking the infinite stream of change one episode at a time.Key Insights1. The Death of Traditional Career Paths: The concept of professional careers as we know them—starting as a junior and progressively advancing—is becoming obsolete due to AI's rapid advancement. This applies far beyond just software and SaaS companies, extending to all industries as robots and AI systems gain capabilities that fundamentally disrupt labor markets. The question isn't whether we'll adapt, but whether humans can adapt fast enough to keep pace with exponential technological change.2. The Acceleration Imperative: People must dramatically increase their investment in learning about AI immediately. Whatever time you were previously dedicating to staying current with technology needs to be doubled or tripled. This isn't optional—it's comparable to the necessity of basic education. Unlike previous technological transitions where you had years to learn new frameworks or tools, the current pace demands immediate, intensive engagement or you risk becoming irrelevant.3. Software as Media and the Collapse of Development Economics: Software has become media—easily reproducible and increasingly commoditized through AI assistance. The fundamental economics of software development are collapsing because if building software requires dramatically fewer development hours, the value and price of that software must necessarily decrease. Entrepreneurs need a new evaluation framework that assesses the risk of their ideas being replicated by AI or absorbed by major players like Anthropic or OpenAI.4. The Parent-Child Analogy for AI Development: Humanity's relationship with AI will inevitably mirror that of parents with increasingly capable children. Initially, we understand and control what AI does, but as it advances, it will surpass human capabilities in most domains. Just as parents cannot control fully grown adult children who exceed their abilities, humans will need to reconcile with creating something superior to ourselves. Attempting to permanently control such systems may be both impossible and potentially pathologic.5. The Kardashev Scale and Civilizational Ambitions: AI represents a civilizational-level technology that should redirect humanity toward grander goals like capturing stellar energy through Dyson spheres and expanding beyond our solar system. The competition between China and the United States over AI mirrors the Apollo program's space race but with higher stakes—potentially making traditional concepts like money less relevant if we successfully crack general intelligence. This requires thinking beyond planetary constraints.6. The Changing Nature of Warfare and Geopolitics: AI and autonomous weapons systems are fundamentally changing warfare by making human soldiers less relevant, similar to how nuclear weapons reduced the importance of conventional military force. This shift may actually reduce bloody civilian casualties in conflicts between major powers, as drone warfare and AI-driven systems create new equilibriums. The geopolitical map may fracture into more sovereign states and city-states as centralized control becomes less effective.7. Generational Adaptation and Unpredictability: Different generations will respond uniquely to AI disruption based on their values and experiences. Generation Z, having grown up during the pandemic without traditional expectations, may adapt differently than millennials who experienced unmet expectations. However, we must remain humble about our predictive abilities—we're not good at forecasting technological change or its timing. The best approach is maintaining openness, trying to understand developments as they unfold, and accepting that we cannot consume all information in an era of unlimited AI-generated content.
Producing a video for one of the most historic clubs in the country is one thing. Producing one that actually does it justice is another. In this episode, Ed sits down with StoryTeller's Creative Director Steve Mulholland to revisit the brand anthem video they produced for The Olympic Club in San Francisco. Three days of filming. Two very different locations. A club with more than a century of history. And a bar that was, by everyone's admission, set pretty high. Steve walks through how the project came together, from the planning decisions that shaped the shoot to the choices that made the final piece memorable. They talk about why messaging comes before cameras, what smart interview subject selection actually looks like, and how the first 15 seconds of a video can either earn a viewer's attention or lose it. Key Moments: 00:00 Introduction to the Olympic Club Video Project 02:57 The Scope and Planning of the Production 06:13 Crafting the Messaging and Storytelling 08:59 Interview Selection and Participant Dynamics 11:57 Cinematic Techniques and Visual Storytelling 18:57 The Role of Music in Video Production 28:07 Memorable Elements of the Olympic Club Video
The arrest of Andrew Mountbatten-Windsor on Epstein-related allegations of misconduct in public office stuns the world. He has not been charged with any offence – but is the former Prince's past damaging the Monarchy irreparably? And when will the victims of Epstein and his circle get justice? Plus, as the vindictive Gorton & Denton by-election enters its last few days we talk to Jack Walton of local news site Manchester Mill about the vibe on the ground… and whether it's worse for Labour if the Greens or Matt Goodwin of Reform win. • Manchester Mill is part of the Mill Media group creating good old-fashioned local journalism for British cities including Liverpool, Sheffield, Glasgow and Bristol. ESCAPE ROUTES • Rachel has been watching the Winter Olympics as a chaser to Heated Rivalry on Sky. • Jack has been reading Laughter in the Dark by Vladimir Nabokov • Andrew recommends escaping modern politics by diving into '90s politics and C4's The Tony Blair Story. Keep Oh God, What Now? in fine health by backing us on Patreon. Presented by Andrew Harrison with Rachel Cunliffe. Audio and Video Production by Chris Jones. Art direction: James Parrett. Theme tune by Cornershop. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. OH GOD, WHAT NOW? is a Podmasters production. www.podmasters.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this week's Focus Check episode, Johnnie and Nino celebrate two years of the podcast, discuss their recent experiences at BSC in London, and engage with their community through poll results on content preferences. They delve into the impact of AI on filmmaking, networking within the industry, and the latest camera technologies showcased at the Winter Olympics. The episode also covers Blackmagic's recall of PYXIS 12K cameras, Sony firmware updates, and new lighting innovations from NANLITE and DoPchoice. Additionally, they explore rehoused vintage lenses from IronGlass, high-end offerings from ZEISS, and the launch of the YouTube app for the Apple Vision Pro. They conclude with discussions on the Profoto L600C lighting review and the Tilta Nucleus Autofocus Adapter, while reflecting on the future of AI in filmmaking. Chapters: (00:00) - Intro (07:13) - Poll: What Kind of Content Do You Want to See More of on CineD? https://www.cined.com/poll-what-kind-of-content-do-you-want-to-see-more-of-on-cined/ (20:08) - Milano Cortina 2026 Camera Technology – 810+ Cameras, Cinematic Live Workflow, AI Replays, and FPV Drones Redefine Olympic Broadcasting https://www.cined.com/milano-cortina-2026-camera-technology-810-cameras-cinematic-live-workflow-ai-replays-and-fpv-drones-redefine-olympic-broadcasting/ (27:24) - Blackmagic PYXIS 12K Recall – Early Production Units Get Free Sensor Board Upgrade https://www.cined.com/blackmagic-pyxis-12k-recall-early-production-units-get-free-sensor-board-upgrade/ (30:46) - Sony Firmware Updates for BURANO, FX6, VENICE 2, FR7 and a7S III Announced https://www.cined.com/sony-firmware-updates-for-burano-fx6-venice-2-fr7-and-a7s-iii-announced/ (34:24) - NANLITE PavoSlim 360C Introduced – 4×2 RGB Panel with 27,000 Lux Output https://www.cined.com/nanlite-pavoslim-360c-introduced-4x2-rgb-panel-with-27000-lux-output/ (37:52) - DoPchoice SNAP RABBIT Introduced – Magnet-Assisted Quick-Open Softbox System https://www.cined.com/dopchoice-snap-rabbit-introduced-magnet-assisted-quick-open-softbox-system/ (39:43) - IronGlass AIR Lenses Available for Preorder at CVP – Compact Rehoused Vintage Glass for Mirrorless Systems https://www.cined.com/ironglass-air-lenses-available-for-preorder-at-cvp-compact-rehoused-vintage-glass-for-mirrorless-systems/ (47:03) - ZEISS Aatma T1.5 Full-Frame Cinema Lenses Released https://www.cined.com/zeiss-aatma-t1-5-full-frame-cinema-lenses-released/ (54:06) - Astera QuikBeam Now Shipping – Compact, Battery-Powered Fresnel https://www.cined.com/astera-quikbeam-now-shipping-compact-battery-powered-fresnel/ (57:16) - Accsoon CineView M7 Series Updates Explained – New HDMI-Only Model, Expanded Camera Control, and More https://www.cined.com/accsoon-cineview-m7-series-updates-explained-new-hdmi-only-model-expanded-camera-control-and-more/ (59:42) - SWIT FM, BMU, and BMH Series Monitors Introduce Built-In, Near-Zero Latency Mode https://www.cined.com/swit-fm-bmu-and-bmh-series-monitors-introduce-built-in-near-zero-latency-mode/ (01:01:17) - Cartoni MIXO 21 Fluid Head and Ragno Pod Tripod Riser – Hands-On Interview https://www.cined.com/cartoni-mixo-21-fluid-head-and-ragno-pod-tripod-riser-hands-on-interview/ (01:05:47) - Panasonic LUMIX S1II Gets Free ARRI LogC3 Software Key With Purchase in the US – Save $249.99 https://www.cined.com/panasonic-lumix-s1ii-gets-free-arri-logc3-software-key-with-purchase-in-the-us-save-249-99/ (01:08:29) - CP+ 2026 Returns at Its Largest Scale Ever With a Record 149 Exhibitors https://www.cined.com/cp-2026-returns-at-its-largest-scale-ever-with-a-record-149-exhibitors/ (01:10:46) - YouTube Launches Dedicated App for Apple Vision Pro – 3D, VR180, 360-Degree, and 8K Playback https://www.cined.com/youtube-launches-dedicated-app-for-apple-vision-pro-3d-vr180-360-degree-and-8k-playback/ (01:16:34) - Profoto L600C Lighting Review – Does Profoto Gear Belong in a DP's Kit? https://www.cined.com/profoto-l600c-lighting-review-does-profoto-gear-belong-in-a-dps-kit/ (01:20:30) - Tilta Nucleus Auto Focus Adapter Launched – Adds Autofocus to Manual PL Lenses via Sony E-Mount https://www.cined.com/tilta-nucleus-auto-focus-adapter-launched-adds-autofocus-to-manual-pl-lenses-via-sony-e-mount/ (01:24:07) - Viral AI Fight Between 'Tom Cruise' and 'Brad Pitt' Triggers Hollywood-Wide Backlash Against ByteDance's Seedance 2.0 https://www.cined.com/viral-ai-fight-between-tom-cruise-and-brad-pitt-triggers-hollywood-wide-backlash-against-bytedances-seedance-2-0/ We hope you enjoyed this episode! You have feedback, comments, or suggestions? Write us at podcast@cined.com
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing high-quality video content. Anton emphasizes the importance of combining AI-generated content with user-driven editing to enhance video quality and engagement. The episode also covers common mistakes marketers make in video production and offers insights into the future of video content creation. About VideoGen Founded by Anton Koenig and David Grossman in their college dorm rooms, VideoGen has grown to over 4 million users across 190+ countries. They are backed by the world's top early-stage investors including Y Combinator and Rebel Fund. As video becomes the dominant form of communication, their mission is to democratize video creation with AI, helping millions express themselves and share ideas in the process. About Anton Koenig Anton Koenig is the co-founder and CEO of VideoGen. He previously interned at Amazon Web Services and left the UMass Amherst Computer Science program to build VideoGen full-time. He began freelancing in graphic design in middle school, which led to video editing, web design, and ultimately web development. Time Stamps 00:00:41 - Anton's Background and the Origin of VideoGen 00:04:36 - Current Features and Functionality of VideoGen 00:10:15 - VideoGen's Impact on Marketing Strategies 00:11:59 - Common Mistakes Marketers Make with Video 00:13:36 - Balancing Quality and Quantity in Video Production 00:16:22 - VideoGen's Marketing Strategy and Promotion 00:17:56 - Future of Video Creation and AI Integration Quotes "The mistakes that we see is not copywriting themselves, just totally trusting the AI to write for them." Anton Koenig, CEO at VideoGen. "The main driving force for more demand for video is that the cost to stream video is going down and that more people's devices are supporting video." Anton Koenig, CEO at VideoGen. "Creating videos is like a super important skill now and not a lot of marketers know how to do it." Anton Koenig, CEO at VideoGen. Follow Anton: Anton Koenig on LinkedIn: https://www.linkedin.com/in/antonckoenig/ VideoGen website: https://videogen.io VideoGen on LinkedIn: https://www.linkedin.com/company/videogen/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sourced recipes, across Amazon posts and social media. He also highlights the benefits of hosting live cooking shows on Amazon Live and using video creation services to enhance product listings, offering practical tips for optimizing Amazon sales and brand growth.Chapters:Introduction to Norm Farrar (00:00:00)Host introduces Norm Farrar, his background in e-commerce, and his Amazon podcast.Case Study: Email List Building with Insert Cards (00:00:33)Norm shares a case study about a beauty company collecting 280,000 emails via insert cards but not utilizing them.Insert Card Offers: Free Products and Extended Warranties (00:01:36)Discussion of effective insert card offers, including free products and extended warranties to collect customer emails.Meal Plans, Cookbooks, and Recipe Content Strategy (00:03:20)Norm explains using meal plans and cookbooks to collect emails, and sourcing recipes from chefs and culinary students.Repurposing Content: Newsletters and Amazon Posts (00:04:34)How recipes and user-generated content are repurposed for newsletters and Amazon posts to engage customers.Mindset Shift: Value-Driven Email Marketing (00:05:00)Host reflects on providing value through email, not just sales pitches, and repurposing content across channels.Amazon Live Cooking Show Launch (00:06:52)Norm introduces their new Amazon Live cooking show featuring chefs and culinary students using their products.Live Content Strategy and Product Demonstrations (00:07:45)Details on using live cooking shows to demonstrate products, increase engagement, and gain followers.Video Content Creation and Repurposing (00:09:07)Norm discusses creating videos with influencers, repurposing video content for Amazon, social media, and YouTube.Using Billo for Video Production (00:10:38)Introduction to Billo, a service for affordable, high-quality product videos, and how to use them for marketing.Three Actionable Takeaways for E-commerce Brands (00:12:57)Host summarizes key takeaways: business planning, building an email list, and repurposing content.Amazon Internal Tools for Listing Optimization (00:14:46)Norm recommends using Amazon's internal tools for listing optimization and growth opportunities to increase sales.Closing Remarks (00:16:21)Host thanks Norm for his insights and wraps up the episode.Links and Mentions:Tools and WebsitesAmazon LiveAmazon Seller CentralStrategies and ConceptsEmail List Building: 00:01:08Insert Cards for Email Collection: 00:02:06User-Generated Content: 00:04:34Content Repurposing: "00:09:07Listing Optimization Tools: 00:14:46Transcript:Josh 00:00:00 Today I'm super excited to introduce to you Norm Farrar. Norm specializes in providing e-commerce and online marketing services for brands. He has worked with fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox since the early 1990s. Norm has focused on helping entrepreneurs optimize their operations and unlock their businesses potential. Presently, he is the host of the popular Amazon podcast lunch with Norm. So welcome to the show, Norm.Norm 00:00:32 Hey, glad to be here.Josh 00:00:33 So, Norm, I wanted to ask, you know, what are some of the best practices that you see with that? And maybe do you have any case studies or maybe some examples that you might be able to share with us, just to kind of spark some ideas in people's mind of the various opportunities that do lie in, you know, building your own audience off of Amazon from those insert cards.Norm 00:00:55 Well, and it's a good and bad story, but I know we were working with a beauty company who had built an email list up to 280,000 emails.Norm 00:01:08 Wow. But he would not. He never. He thought it was inconvenient. It would inconvenience people if he sent them emails.Josh 00:01:18 That doesn't make sense.Norm 00:01:19 280,000 emails. So yeah, that that that wasn't, that wasn't a smart move, but,Josh 00:01:27 Attracting. I mean, how did he attract 280,000 people to give him their email address? Right. Like, do you know what the offer was?Norm 00:01:36 Yeah. Well, different beauty products. So what it would be is you could go. You could go to the insert. It would go to a landing page. The landing page, would offer them one of his other products. So if you had the shampoo conditioner, you could have the, what's called keratin treatment, or you could have, there was, some serums and stuff like that, but you were offered a free product. So in the $10.Josh 00:02:06 In the insert card on the insert card, it says, hey, claim your free product I assume then yeah. Okay.Norm 00:02:13 Yeah. So all it did was send.Norm 00:02:16 He got the email address and the address because he had to send the product. So he had, he had it all and he did not and would not send out a single email.Josh 00:02:29 Fascinating. Yeah. Which is you know, going back you kind of shared that stat that you think that people are missing out on 40% of revenue just by not implementing, you know, additional as. Yeah. Right.Norm 00:02:43 You sell a million bucks, you're missing out a 400,000.Josh 00:02:46 Fascinating. Yeah. Any other stories or examples of, like, insert cards or, you know, ways that work to get people to provide their email address?Norm 00:02:56 Well, there's always the extended warranty. So that is something, again, going back to the knife company, extended warranty. So it's a lifetime warranty. Okay, great. That's a lifetime warranty anyway. Basically. But, you know, it's a lifetime warranty. another one was just like I was talking to you about before. A knife with the honing rod. Okay, great.Norm 00:03:20 another one that worked for that company was the meal plan and cookbook. So you can either download and get a weekly email. So what's in that weekly email with the weekly plan? Well, there's some sort of promotion. It wasn't all the time, but there was either just some recipes. So this is something that we did as well. We went out and we, talked to chefs and we talked to culinary schools, and we gave them, very expensive knife. And so the deal was we'll supply the whole class with these very expensive knives. if they provide us with a recipe and spread it out on their social media, tag us on their social media. So we got a ton of user generated content and we got a ton of Recipes. So what do we do on Amazon posts? We provided recipes. So that started to get a very unique following. And then because of that, we ended up getting all this really cool stuff that we could put onto this other page, fill in to the newsletter, and when people got their newsletter, they got recipes, which ended up being two full, really incredible recipe books.Norm 00:04:34 So now we give away the recipe books. But we could peel off one recipe at a time, which people enjoyed, you know? And we didn't do it, but you could have even segmented it further. If the person was vegan, you could just send them vegan recipes or vegetarian or, you ...
Rudy Jones IMDB page Reel Talk Arkansas is a production of the Arkansas Cinema Society + Little Rock Public Radio. Theme music by Princeaus. Follow ACS on Instagram, Facebook or our website.
In this engaging conversation, Priscilla Wedemeier shares her journey from a student involved in the Future Business Leaders of America to becoming a successful entrepreneur in video production. She discusses the importance of networking, the challenges of entrepreneurship, and the value of creativity in building a portfolio. Priscilla emphasizes the need to take initiative, get involved in the community, and learn from others to grow both personally and professionally.As you listen:00:00 The Journey Begins: From Student to Entrepreneur02:48 Navigating the Challenges of Entrepreneurship05:34 The Power of Networking and Collaboration08:39 Creative Strategies for Building a Portfolio11:47 Getting Involved: Finding Community and Opportunities14:39 Learning from the Greats: Mentorship and Inspiration
Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.
Send us a textThe creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.Here is what you'll discover:The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.Stop making videos and start building a business. Mentoring options : www.denlennie.com Connect with Den on Instagram: https://www.instagram.com/den_lennie
Escape into a world of falling snow and crackling firelight, where the Winter Fairies invite you to share in their seasonal magic. Through their joyful guidance, you will learn the healing power of the "long sleep" and discover how to nourish your inner light during the darkest months. Surrounded by their playful presence, your anxiety melts into the frost, leaving you refreshed, healed, and ready for deep rest. It's time to dream away.Original Script, Narration, Music, Sound Design, and Video Production by Michelle Hotaling Dreamaway Visions LLC 2026 All Rights Reserved✨YOUTUBE: www.youtube.com/michellessanctuary
Tyler and Jordan Drake of PetaPixel (http://petapixel.com/)catch up on the year with the best in tech, cameras, apps and more in the 11th annual Gear of the Year episode Watch the episode (https://youtu.be/wrc1pFVVCB4) Special Guest: Jordan Drake.
Social media's sewer pipe of white nationalism, conspiracy thought and violent far-right incitement is seeping into mainstream politics. But where is all this extremism coming from? Who's creating it? Is anyone on political social media not a bot? And what are we going to do about it? Special guest Olivia Brown from the University of Bath explains how a tiny number of far-right accounts weaponise tragedies like Southport and use AI and engagement tricks to fake grassroots, us-vs-them banter. The goal: to warp Britain's perception of what's normal.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.