Influencer's Influence

Ben Welch the senior brand marketing manager for SPORTBible drops in and offers an illuminating insight into life with one of the biggest publications in the sporting world.  He navigates us through his journey, through local news papers, Four Four Two, working with global brands like Adidas while working alongside the likes of  Messi. We also touch on the future of Youtube football, social platforms to look out for, the women's game, racism and lots more!!

Joe Foster Junior founder of Reebok , inherited his love and understanding for the running shoes industry from his grandfather of the same name. But fast forward through 2 World Wars and see there was not only a geographical pilgrimage, but also a creative and innovative one, allowing him an his brother Jeff to build an internationally recognised brand. Reebok is now not only synonymous within the sporting landscape but has also gained cultural icon status in the late 80s and early 90s, elevating it to the a must have fashion item amongst movie stars and even royalty! Joe is an absolute gent, who's not only well travelled, but also (not surprisingly) very well versed in all things entrepreneurship, and as I speak on his thoughts on overcoming adversity and even thriving from it, he drops gems on how the reebok name was decided upon, how to define a brand and what business he would start in 2020! Enjoy and Share...

Flair Football is a social network for youth football players aimed at making every football player feel like a pro- Darrell and his team have cultivated a community of loyal and engaged young people who are passionate about sharing their football journeys, stats and videos to an audience of their peers, teammates and competition. A really novel concept that aims to highlight every young athlete on their platform's journey, giving them the pedestal and limelight that was once only offered to the professionals! Currently Fundraising, listen to their story to date and if it resonates with you, please please dig deep and help them reach their Go Fund Me target!

Charlie Hyman, entrepreneur behind central london's elite private Academy shares his views on the future of youth development and how the next generation of football stars will benefit from Futsal, Social media and Tech. Great for all those involved in the game from grassroots to the professional level.

Dan Sandison arrives in the studio wearing the greatest scouse accent since Kenny Dalghlish, and gives me the insight and story behind the Magazine, Football Club and creative agency that makes up Mundial. They've become the voice reminding you why you love football, feeding you a plethora of nostalgic moments, kits, players and brands to transport you back into that turnstile, that stadium and that year which showed you just how beautiful the is Sporting Club Mundial is a football team focusing on community and making people fall in love with football again, it aims to be the representation of what makes football so special, within the iconic grassroots football backdrop of Hackney Marshes. Along with the football club, their agency has worked with a variety of brands around the world to produce creative work across film, print, audio, social, and events. Spotify, Ladbrokes, Adidas and Nike among the list of clients they've curated compelling content and engagement pieces for. Really Fascinating listen for anyone working with sports brands, grassroots football, and media all topical and booming industries. Please Like, Comment and Share with anyone you think would get value from this and enjoy it!!!!

Ned Ozkasim, aka the man thats worked with every brand under the sun, explains his most recently role at Pro-Direct Football and LDN and meeting the likes of Ronaldo, Kobe Bryant and even Pele- This episode speaks for itself, ironically.

Stephen Moon- CEO, Preston North End/ Manchester United Supporter and all-round Legend, shares his worldly insights in a laid back and charismatic fashion. If being the head honcho of global sports nutrition brands Science In Sport and PhD isn't enough, he's also a keen cyclist, blogger and record label owner with bundles of wisdom for both the sport and business sectors. Truckloads of value here, as we talk music, social media, influencers, managing teams and taking your business to new levels. This is one I had to pinch myself that I could make happen. So sit back, grab a protein shake and drink it all in (the podcast that is) 

Corey Pellatt- Editor In Chief of VERSUS, the platform that's championing all that's great about the modern day football culture and giving us a glimpse into what the future of the game will look like. Corey speaks with wisdom far beyond his years, offering insight on how music, fashion, football and access are cohabiting, moving the culture forward. He shares some worthwhile anecdotes from his time meeting some of worlds biggest names and offers an incredible commentary on the current state of affairs of the beautiful game. This is a worthwhile listen for anyone already working in football, aspiring to or simply looking to understand how best to collaborate authentically and effectively within everything it currently represents! LISTEN, SHARE AND SUBSCRIBE!

Oli Perkins- marketing manager of Veo, the smart camera that records and analyses matches and sessions without a camera man, joins me in the basement of a retail store, on a Friday afternoon to discuss all things football. As you do. We delve into the world of E-sports, Youtube and even an instagram for football! As the chat develops, we explore the role that Veo is playing in democratising the way football content is captured and distributed for both the grassroots and professional game. Oh and an absolute behemoth of a claim to fame!! Please Like, Share and Subscribe with all those sports crazed people that you love so very dearly. Like, Share, and drop me some feedback!!

Akay Mustafa- MS Athletic Director of American School in London, a private school located in St Johns Wood, talks me through one of the coolest job titles around and how he spends most of his time watching sports and being paid for it! We dig deeper into his experiences working with now premiership Norwich City FC, E-sports, Gen Z and Influencers to make for an enthralling convo. This is a great listen for anyone who works with young athletes, education or even simply curious about the landscape school and college sports especially within independent school setting. A cool customer who articulates some very important and insightful points, I would love you all to like, share and comment on this one!!

 George Ryan- Copa90s SVP Global Brand Projects visits the studio sporting an eye catching Christmas jumper, and talks us through how football feels! From Fan access,  branded content, capturing and maintaining the attention of Gen Z  and his come up from Rubbish Magazine... (Couldn't make it up if you tried) George is a fascinating man who offers a really insightful and thoughtful look into the football and media landscape, talking about his work with likes of Amazon Prime, Budweiser, EA Sports, Visa and their sponsorship of the Women's Champions League, oh and even dressing up jacket potatoes.  You'll love it!  Happy #2020

Samantha Jade Miller- Presenter and commentator for the likes of 433, Sporf, BT Sport and Women's Super League takes a walk down memory lane, speaking on how she seized her opportunities and the power of networking. We cover the Women's World Cup, Star Sixes, Nike, FIFA and Kitbag. Some real gems for all those interested in the industry and a couple big names that played their part on her journey!

Mike Walsh- Marketing Director of Vice Media and previous Four Four Two poster boy, talks us through his experience of coming up, learning to sell, being trained by Arsene Wenger, playing in some of the best football stadiums in the UK and Vice Film school(Not Jealous) ultimately learning his trade and what it means to create your perfect job in an industry you love. Anyone interested in media, sport, fashion or music will get loads of value from this one! LIKE, SHARE AND COMMENT Insta- DoingTheJames Twitter- DoingTheJames Youtube: DoingTheJames --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Jonathan McCourt- UK marketing manager of Umbro joins me in the South London studio to give me the breakdown of his journey from car parts, to paint to eventually working with Umbro- Allowing him to meet Michael Owen and Michael Antonio- Kit launches with European clubs like West Ham and Schalke and a couple unique gems around E-sport and bespoke football kits! You won't want to miss this. LIKE, SHARE, SUPPORT and All that good stuff --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app