Let's Make a Unicorn

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Startup burnouts Levi and Jonathan pitch each other their best ideas. Seriously, these are their best ideas. Got a pitch for us? Send an email or a voice memo to LMAUcast@gmail.com.

Jonathan Smith & Levi Bethune


    • Jul 13, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 21m AVG DURATION
    • 44 EPISODES


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    Latest episodes from Let's Make a Unicorn

    40/ Startups that are just noises, SoothSayr

    Play Episode Listen Later Jul 13, 2021 12:45


    Video software startup mmhmm's recent round of funding has got us thinking about the next big trend in startups: names that are just noises. Levi has a product that solves all kinds of everyday problems, and it's not scary at all! I mean, why would it be? What a strange thing to ask...

    39/ Pretending We Heard About Stuff

    Play Episode Listen Later Jun 29, 2021 23:07


    Want VCs to think you're cool? That's easy. Just pretend you read something on Techcrunch! This week, we hone our pretending skills by reading some very fake startup headlines and talking about them. This week, to pretend we know stuff, we used Startup Ipsum (created by Party Round) found at https://startipsum.com/ (and you can too!)

    38/ Honing Our Improv Skills (Special Guest Jane Decker)

    Play Episode Listen Later Jun 22, 2021 20:18


    When pitching, you have to be willing to throw out your old startup idea and invent an entirely new one on the spot, sometimes in the same investor meeting! Jonathan puts Levi and special guest Jane Decker through their paces with an improv game involving Snails, Circus Peanuts, a Weed Volcano, and -- just in time for father's day -- entirely too many dad-based product ideas. This week, to make our unicorns, we used the Aesthetic Generator found at https://claireeeep.github.io/generator/ (and you can too!)

    37/ Growth Hacking Our Podcast

    Play Episode Listen Later Jun 1, 2021 17:18


    Join Jonathan and Levi a for a little ~bRaInStOrM~ as they growth-hack their podcast to fame and fortune. Or at least one of those. Or neither.

    36/ The Great Rebundling, Indifference Child

    Play Episode Listen Later May 25, 2021 9:14


    Levi has the cure for your streaming service woes. Jonathan puts the compassion in Compassion International. Our shortest episode ever, so listen twice!

    35/ Mock Interviews with Alex Cohen (@anothercohen)

    Play Episode Listen Later May 18, 2021 16:33


    Levi and Jonathan interview for the big job. It doesn't go well. Levi pitches his vision for the future of the Creator Economy. It doesn't go well (for creators). Check out @anothercohen on Twitter for A+ tech shitposting.

    (Replay)/ MASKrophone, White People (tm), Niches Get Riches

    Play Episode Listen Later May 11, 2021 20:00


    Hejsan! No new episode this week, so we're spinning up one of our favorites. Levi spends a lot of time in an elevator. Jonathan explores a niche market opportunity with Gnome de Plume. Both of us agree that the White People brand is pretty well fucked.

    34/ TikTedTok, OverReactions

    Play Episode Listen Later May 4, 2021 17:09


    Jonathan is hacking his way to Gen Z thought-leadership. Levi has the solution for effective content moderation: real-world consequences. Got a pitch for us? Visit unicorn.gripe and click the shiny button!

    33/ The Laughening: Jonathan vs. Levi

    Play Episode Listen Later Apr 27, 2021 13:19


    Friend of the show Jane Decker joins us this week to settle the great debate: who's the best at not laughing?

    32/ The MG, TDFW?

    Play Episode Listen Later Apr 20, 2021 14:28


    Happy #dogeday! Levi satisfies the simps so you don't have to. Jonathan was sadly NOT turned down for a job at Coinbase (but he could have been!). Stop making us do all the work! Go to unicorn.gripe and submit your pitch. We'll probably read it live on the podcast. Probably.

    31/ LinkedInfluence, TagTeam

    Play Episode Listen Later Apr 13, 2021 19:43


    Levi unlocks the secrets of becoming a LinkedIn Influencer. Jonathan wants to help you win all your internet arguments. We both agree that Las Vegas is, like, weird, man... Got a pitch for us? Send an email or a voice memo to pitch@unicorncast.com and we'll make you famous* *note: famous not guaranteed, ymmv tbh lol

    30/ Traffic JAMZ!, Rent-a-Flex

    Play Episode Listen Later Apr 6, 2021 14:29


    Jonathan's domain name search leads to a new original character, further expanding the Let's Make a Unicorn Cinematic Universe. Levi wants to spice up your road trips. We share the secret to acquiring half-assed cis-het asshat assets. Share Let's a Make a Unicorn with your friends! Visit www.unicorn.gripe

    (Replay)/ Role Play, Morning Cake, And Now It's Mine

    Play Episode Listen Later Mar 30, 2021 19:11


    No new episode this week, but stay tuned next week for an EXCITING ANNOUNCEMENT. In the meantime, enjoy one of our golden oldies. Levi disrupts breakfast. Jonathan revolutionizes the concept of ownership. Together, we despair that our worst ideas are destined to become a reality.

    29/ Oh hey, have you heard about? (Copy.ai, Koo!, Casted.us)

    Play Episode Listen Later Mar 23, 2021 20:42


    The best thing to do when someone mentions a startup you've never heard of? Confidently pitch their company anyway.

    28/ Traction Fingers, Cushy

    Play Episode Listen Later Mar 16, 2021 14:10


    Jonathan takes the hard work out of creating a pitch deck by refusing to create one at all. Inspired by his childhood, Levi invents an unholy butt robot.

    27/ MoonMe, Clubhorse (Special Guest Jane Decker)

    Play Episode Listen Later Mar 9, 2021 17:52


    Levi has the perfect product for Full Moon Season (tm). Jonathan knows a lot of moms on Instagram. Special guest Jane Decker has recently adopted a dog, and somehow that leads us to a lengthy discussion about porn ads.

    26/ REAL TALK: "Founder First" (Special Guest Sam from Trala)

    Play Episode Listen Later Mar 2, 2021 35:06


    Friend-of-the-show Sam from Trala is back for another REAL TALK. In this episode, we ask the question, "Is 'Founder First' a good thing?" Then, we answer it, "No."

    25/ The Lost Episode: AliBOT, The Death Fairy

    Play Episode Listen Later Feb 23, 2021 19:13


    So, back on January 1st, 2021, we recorded an episode of Let's Make a Unicorn. Then, the rest of January 2021 happened. So I forgot, okay? I FORGOT. Are you happy now? I forgot we recorded it. Anyway, here it is.

    24/ The SPAC Episode

    Play Episode Listen Later Feb 16, 2021 24:01


    So this episode ended being mostly about SPACs. It's our SPAC episode. SPACisode.

    23/ YoloFund, Last Night's Corn, CARNIVOR

    Play Episode Listen Later Feb 2, 2021 26:41


    Jonathan wants to bring the r/WallStreetBets experience to everyone. Levi has a culinary revelation. Our newest listener-submitted pitch attracts an unexpected guest.

    (Replay)/ Decelerator, THE GIGERATOR, BloodOAuth

    Play Episode Listen Later Dec 29, 2020 22:10


    Hey unicorn fam! (famicorn? unifam?) No new episode this week, so we're bringing back one of our favorites. Jonathan shoots from the hip. Levi revolutionizes digital identity, but then accidentally summons an infamous Startup Founder / Mosquito Demon. We review our first listener-submitted audio pitch and give some pointers (just kidding she's better than us).

    22/ Beddy-Bye, Bed Buddy, StealthMODE (Special Guest Sam from Trala)

    Play Episode Listen Later Dec 22, 2020 21:50


    Friend-of-the-show Sam from Trala joins us for an unintentionally sleep-themed episode.

    21/ ExactReplica, Al-Q-Hol

    Play Episode Listen Later Dec 15, 2020 20:06


    Turns out it was all Laurence Fishbourne (and always was). Levi wants you to feel perfectly at home no matter where your travels take you. Jonathan takes the hard work out of functional alcoholism.

    20/ Look@Me, ShitTok

    Play Episode Listen Later Dec 8, 2020 21:45


    Jonathan doesn't have any strong opinions about the Forbes 30 Under 30. None at all! Levi's new startup gives us what we all need most in 2020: the ability to talk shit about other people.

    19/ Ghost-overs, FeedBag

    Play Episode Listen Later Dec 1, 2020 15:39


    This episode may be short, but what we lack in length we make up for in mirth. Jonathan has a solution for your Thanksgiving leftovers. Levi wants you to wear your mask and eat cake, too. Got a pitch for us? Send an email or a voice memo to LMAUcast@gmail.com or find us on Twitter @LMAUcast.

    Trailer: Let’s Make a Unicorn

    Play Episode Listen Later Nov 29, 2020 0:39


    Jonathan and Levi have GREAT startup ideas.

    18/ Low-Key Loki, Zapsaicin!, Data Gladiator

    Play Episode Listen Later Nov 24, 2020 24:13


    Jonathan wants to introduce a little chaos into your text messages. A listener-submitted pitch leaves us impressed (and highly uncomfortable). Levi crowdsources the grueling process of freeing up space on your iPhone.

    17/ REAL TALK: Startup Accelerators (Special Guest Justin Boh)

    Play Episode Listen Later Nov 17, 2020 31:44


    Hey Unicorn Fam! Jonathan is on vacation, so this week we're taking a break from our usual shenanigans to bring you a bonus REALK TALK with friend of the show Justin Boh (hey that rhymes!) about our collective experiences going through startup accelerators (real ones). Less yuk yuks, more serious discussion. Hope you like the change of pace! And if not, don't worry, we'll be back with more terrible startup ideas next week!

    16/ Hoardr, LitReview, Loop-Poll (Special Guest Justin Boh)

    Play Episode Listen Later Nov 10, 2020 26:05


    Levi is bringing the power of data back to the people. Jonathan finds a way to make Amazon reviews more compelling. Special guest Justin Boh is here to introduce the *premium* voting experience we've all been waiting for.

    15/ Professional Headshots, BeachyJuice, Retail Therapist

    Play Episode Listen Later Nov 3, 2020 25:45


    Jonathan is the king of dad jokes. Levi has a perfect monetization strategy. Our podcast goes off the rails.

    14/ Concept Candy, GodCast, Seussify

    Play Episode Listen Later Oct 27, 2020 21:14


    Jonathan is unprepared. Levi can't think of any more things that rhyme with "pod." We both agree that we've officially run out of ideas.

    13/ Listener Questions

    Play Episode Listen Later Oct 20, 2020 19:28


    Tune in to learn about "The Go On Pumpkin Clause" in employee stock options, hear our pitch for a Being John Malkovich sequel starring Peter Thiel, and learn how VC’s signal to other VC’s that they’re open to "raising around a little."

    12/ Role Play, Morning Cake, And Now It's Mine

    Play Episode Listen Later Oct 13, 2020 19:11


    Levi disrupts breakfast. Jonathan revolutionizes the concept of ownership. Together, we despair that our worst ideas are destined to become a reality.

    11/ OnlyFlans, Thanks! It Has Pockets, Christian Clippy

    Play Episode Listen Later Oct 6, 2020 27:42


    Jonathan is prepared this time. Levi takes Coachella to the next level. We both experience a sense memory involving Smash Mouth and Creed.

    10/ Vocal Butler, Frantify, WTF! (Special Guest Jane Decker)

    Play Episode Listen Later Sep 22, 2020 34:22


    Friend of the show Jane Decker shows up with a whole basket of ideas. Jonathan and Levi have some ideas, too, but they aren't as good. Together, we discover the most likely wake word for a Facebook voice assistant.

    09/ Decelerator, THE GIGERATOR, BloodOAuth

    Play Episode Listen Later Sep 15, 2020 22:10


    Jonathan shoots from the hip. Levi revolutionizes digital identity, but then accidentally summons an infamous Startup Founder / Mosquito Demon. We review our first listener-submitted audio pitch and give some pointers (just kidding she's better than us).

    08/ VMaaS, Down2Found, PieceMeal

    Play Episode Listen Later Sep 8, 2020 29:12


    Our podcast is gaining a lot of traction (according to unsolicited sales emails). Jonathan finds inspiration in a domain name. Levi doubles down on the true purpose of mealkits: pretending you're an influencer.

    07/ fiigc.com, WalkeeTalkee, The Language of Honk

    Play Episode Listen Later Sep 1, 2020 19:04


    Jonathan makes a big life decision. Levi takes it outside. Together, we transform the future of transportation communication information transformation.

    06/ FauxPods, EchoChambr (Special Guest Sam from Trala)

    Play Episode Listen Later Aug 25, 2020 22:01


    We welcome our first guest, Sam from Trala.com! Levi makes bad reviews a thing of the past. Jonathan has a dumb idea, but Sam makes it better.

    05/ Jo;LT, BridgeBurner, EarTunnel

    Play Episode Listen Later Aug 18, 2020 31:55


    Jonathan peers into the dark future of the Doula industry. Levi makes wearing headphones *more* antisocial. We read our first listener-submitted pitch.

    04/ Hyperbify, Zeitgeistify, Steve is Here

    Play Episode Listen Later Aug 11, 2020 21:24


    Jonathan democratizes bullshit. Levi revolutionizes the cocktail party. We both agree that per diem is wasted on the calm.

    03/ MASKrophone, White People (tm), Niches Get Riches

    Play Episode Listen Later Aug 4, 2020 20:00


    Levi spends a lot of time in an elevator. Jonathan explores a niche market opportunity. Both of us agree that the White People brand is pretty well fucked.

    02/ Muskify, Shoplyftr, Fraudbase

    Play Episode Listen Later Jul 28, 2020 29:00


    Jonathan can't find a domain name. Levi revolutionizes retail. Together, we develop the ultimate technique for engaging VC Associates: Subliminal Elon Musk.

    01/ Dumbwatch, The George Foreman Razor, iContact

    Play Episode Listen Later Jul 21, 2020 31:37


    Jonathan forgets to hit record. Levi invents the Leechosystem. Both of us agree that a VC's primary job is to interrupt you.

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