Marketing Musings Podcast

Kind isn’t often a word used to describe marketing. And yet it was the concept of businesses being kinder in their marketing that inspired me to start a podcast exactly 2 years ago today. In the first ever episode of Marketing Musings I explored what it means to be kind in marketing, to your customer and to yourself. There’s so many juicy nuggets in this episode, let's explore some of my favourites and take a fresh look at Kind Marketing and what it means in 2020.

When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.   For links to all the resources mentioned in this episode please visit the shownotes: www.yourmarketingspecialist.co.uk/marketingmusings32  

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms. I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, and you don’t want to be posting the same message to all platforms at the same time. We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing. Sally is having a change of direction with her business and brought part b of her question to the table. “How do I send a different message to the audience I’ve already got and hope they don’t leave?”   Please visit the shownotes for all the links and resources mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings31

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again. When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing? The answers are in this episode along with a downloadable checklist to work though for anyone who feels like they are starting again. Head on over to the shownotes page to grab your copy www.yourmarketingspecialist.co.uk/marketingmusings30.

How much does a website cost? Following on from our discussion yesterday about how to get started with a website, today we turn to how much websites cost and the different options available. We also talk about allocating a marketing budget for ongoing website costs for updates, changes and back ups.   Please visit the shownotes for all the links mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings29

How to build a website A question I get asked a lot is how to get started with a website, so in this episode we explore the options of website builders, the difference between wordpress.com and wordpress.org and a few other things to consider when choosing your website platform or website builder.    For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings28

10 Marketing Trends for 2019 Entrepreneur.com published their ten marketing trends for 2019 yesterday, here’s my take on them to help you decide which one to focus your attention on in the new year. For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings27  

Inspired by Lego What's Christmas for if it's not for building lego?! What about building an audience...   For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings26

Are you on the Boxing Day Sale wagon? Traditionally Boxing Day was the day that the sales started but today there's predicted to be £1.8 billion sales on Christmas day. But is a discount sale the right thing for your business?    Please visit the shownotes for this episode at  www.yourmarketingspecialist.co.uk/marketingmusings19

Are we excited for Santa? Today's marketing musing is inspired from a Christmas Eve trip to the garden centre

Live vs pre-recorded Video This is the first pre-recorded podcast as I'll be out Northern Soul dancing and starting the Christmas celebrations so here's a timely discussion about live vs pre-recorded. Which are you using in your business? For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings23  

Marketing Decorations My lack of Christmas tree and decorations got me thinking about the way we use our marketing collateral in our business.    For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings22

Brass up your marketing I could've talked about how conducting a brass band is like orchestrating a marketing strategy, but I didn't - so what else did inspire me to share my musings about tonight's brass band Christmas concert.    For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings21

What are your strengths? So what comes after SEO? Well today we are talking strategy – but don’t let that put you off, give us a listen… For the shownotes please visit  www.yourmarketingspecialist.co.uk/marketingmusings20

Everything else you need to know about SEO Day 7 - our final day of SEO and we recap our learnings plus a boat load of extras that you really need to know - even if it isn't quite everything'.  For links to all the resources mentioned in this episode please visit  www.yourmarketingspecialist.co.uk/marketingmusings19

But aren’t keywords dead? In day 6 of our 7 days of SEO I answer the question posed to me in my Marketing Implementation workshop today… For links to all the resources mentioned in today’s episode please visit

How to optimise your website for your keywords   Day 5 of the 7 days of SEO and we are straight into the good stuff today with one of my favourite topics – on page SEO! Optimising your website for your keywords... For links to the resources mentioned in this episode please visit the shownotes page at  www.yourmarketingspecialist.co.uk/marketingmusings17

Finding the right keywords to rank for Day 4 in the 7 days of SEO series    In this episode we are diving straight into the tools and strategies for finding the best keywords to focus your search engine optimisation on. For the links to all the resources mentioned please visit www.yourmarketingspecialist.co.uk/marketingmusings16    

Which keywords is your website ranking for? We dive straight into the tool you need to find out which keywords your website is ranking for, how many people see your website in search results and how many people actually click through to your website from a certain keyword search. All is revealed in this episode.   For the shownotes please visit www.yourmarketingspecialist.co.uk/marketingmusings15

Set your SEO benchmark On the 2nd day of Christmas my Marketing Specialist gave to me an SEO audit tool. We talk about auditing your site in this episode.   Please visit the shownotes for today's tools and resources at  www.yourmarketingspecialist.co.uk/marketingmusings14

One way to dominate Google in 2019 7 Days of SEO starts today with the one thing you can do to dominate Google in 2019.    For the full shownotes with links to all the resources mentioned in this episode and to gab a copy of your worksheet please visit  www.yourmarketingspecialist.co.uk/marketingmusings13  

Marketing is like losing weight It’s been final weigh in day in Little Black Dress Club, and boy has it been hard work these last 6 weeks, we talk about the sum of small consistent actions and motivation and why losing weight is like marketing! And don't forget your one action to implement today. Plus we are celebrating the podcast going live on iTunes with a special announcement... Please visit the shownotes for all the links mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings12

Who’s on your Christmas list? Who’s been naughty or nice this year! We debate whether to send out Christmas cards to customers and what other Christmas communications do you need in your business?   For the shownotes to this episode please visit www.yourmarketingspecialist.co.uk/marketingmusings11

Winnie the Pooh on Success and Marketing Success has come up today a few times, an as a massive Pooh bear fan I couldn’t resist the opportunity to talk Winnie the Pooh on Success and Marketing! We also touch on sales funnels and attracting, converting and keeping customers coming back for more in this episode!   For the shownotes please visit www.yourmarketingspecialist.co.uk/marketingmusings10

Talking Traditions Did you put your tree up this weekend? Are you an angel or a star at the top of the tree kind of person? We are surrounded by traditions at this time of year, so let’s talk about creating traditions in your business and in your marketing.   For the shownotes for this episode please visit www.yourmarketingspecialist.co.uk/marketingmusings9

Quality Street and Quality Relationships One full week of podcasting, and here am I watching Christmas movies and eating Quality Street, thinking about the Christmas party last night an how important relationships are in business. For the shownotes for this episode visit www.yourmarketingspecialist.co.uk/marketingmusings8

Boiler Breakdowns and Breakthroughs Here we are on day 7, today has been a bit of a technical breakdown kind of day with an engineer coming out to fix the boiler so I have hot water for pre-party shower tonight! We talk about asking the expert and saving time in our business when it comes to marketing. For the shownotes with all the links mentioned in this episode visit   www.yourmarketingspecialist.co.uk/marketingmusings7

Marketing and Money Musings Moving on to day 6, it’s been a long day and we’ve been talking about marketing budgets. Excuse the choppy edits – it will soon be time to outsource the editing so I can concentrate on the things I’m best at and put my marketing budget to work by outsourcing some of those time consuming and tricky tasks! How are you spending your marketing budget?... Do you have a budget? - don't worry, that's your action for today! For the shownotes please visit yourmarketingspecialist.co.uk/marketingmusings6 where you will find links to all resources mentioned in the podcast. 

What has preparing for a marathon got to do with marketing? Taking it up a gear in day 5 we are talking about prepping for running a marathon (not me, I hasten to add) and your ONE action to take today when it comes to your marketing. (hint; marketing is like a marathon not a sprint).   For the shownotes please visit yourmarketingspecialist.co.uk/marketingmusings5 where you will find links to all resources mentioned in the podcast, and maybe a copy of my profile picture with the happy and angry face emojis! 

Getting more customers Day 4 of your daily dose of Marketing Musings and today we are talking about getting more customers. It's one of the questions I'm asked most often at the Marketing Clinic, so here's ONE action you can take today when it comes to getting more customers.

Monitor your marketing efforts with Google Analytics We're on a roll with day 3 of the daily Marketing Musings. In this episode I share my musings on Google Analytics how you can use insights to make decisions in your business. Plus I give you ONE action to take today that will have an impact on you marketing (hint it has something to do with Google Analytics!) For the full shownotes visit www.yourmarketingspecialist.co.uk/marketingmusings3

How to ask people to follow you on social media Day 2 of the advent calendar chocolate and episode 2 of the Marketing Musings podcast – I know what kind of crazy person launches a podcast to air every day in December! But here i am sharing my thoughts with you on how to ask people to follow you on social media along with ONE action to take today that could have an impact on your marketing.   For the full shownotes visit www.yourmarketingspecialist.co.uk/marketingmusings2

Be Kind in Your Marketing Marketing Musings with Louise Mason, Your Marketing Specialist, Louise shares her leanings and musings from everyday marketing interactions with actionable insights you can implement in your marketing today. In this episode I muse on marketing in December, scratching the scab and being kind in your marketing. Plus I give you ONE action to take today that could have an impact on your marketing.