Podcasts about optimising

In this episode of The MadTech Podcast, Amy Banks, head of SEO and GEO at Havas Media Network, joins ExchangeWire COO Lindsay Rowntree to discuss the evolution of search.LLMs have transformed search, pushing the ad industry towards a zero-click era. With the declining importance of search engine rankings, Amy outlines what replaces click-through as the number brands should actually be watching. The conversation dives into whether generative engine optimisation (GEO) is a lasting, standalone discipline, or if it will eventually fold back into SEO once the market matures.•••0:00 Introduction1:53 Bringing GEO into SEO teams5:52 LLMs and zero-click search9:28 Optimising for LLMs vs. Google15:30 Combining GEO and paid ads23:21 Will GEO eventually collapse into SEO?

I knew this one was going to be an absolute ripper, but I was so not prepared for just how much I'd laugh. If you've ever wanted to learn about Yucatan micro pigs... and the breast implants Dr. Chris Winter gave them in the name of groundbreaking sleep research... then, boy oh boy, you're in luck. Because, as it turns out, when I hunted down one of the most reputable sleep experts I could find, little did I know he's also the world's foremost expert on the sleep habits of said pigs. Naturally. Somewhere amongst all the glorious shenanigans and completely unnecessary detours that unfolded, we actually did manage to unpack an absolute stack of sleep gold. So hold off on the melatonin, kids, and stick with us... We talk about why chasing the 'perfect' night's sleep often backfires, why one rubbish night doesn't mean tomorrow's ruined, what actually changes in women's sleep as our hormones start doing their thing, and why so many people spend years trying to fix their sleep, when what really needs fixing is the panic they feel about not sleeping. Chris has a brilliant capacity to make complicated science feel ridiculously simple and remove the unnecessary overwhelm that often comes with this whole 'optimisation' saga. I reckon you might just come away from this chat wanting to sleep better... but caring a whole lot less about trying to get it perfect. And lo and behold, I dare that's the magic sleep elixir right there. SPONSORED BY TESTART FAMILY LAWYERS Website: testartfamilylawyers.com.au DR. CHRIS WINTER Website: wchriswinter.com/ TIFFANEE COOK Linktree: linktr.ee/rollwiththepunches Website: tiffcook.comSee omnystudio.com/listener for privacy information.

Recording of the EA26 Innovation Talk sponsored by Medtronic, Philips, and Tuoren ESAIC Expert and Chair: Wolfgang Buhre (the Netherlands)Speakers (Industry representatives):Zaza Iakobishvili (Israel) — MedtronicMark-Holger Konrad (Germany) — PhilipsMing Tian (China) — Tuoren

Let's talk about making dating work for you in an already terrible dating pool! Are you utilising the men in your life properly? Are you open to the idea of a roster and if so, are you diversifying these men's roles to their full potential? Join my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for access to more revealing episodes, a 65-page guide on whether to keep or leave that guy, as well as answering your dilemma questions! Get my latest book ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠POCKET POWER FROM THE SLUMFLOWER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences turn purchases into advocacy.

“Although, can you ever have too many cushions?” “Ask my wife, it's definitely no.” Welcome back to eCom@One with Richard Hill! In this episode, Richard Hill sits down with Moise Abubakr, Head of eCommerce at Rockett St George, a brand celebrated for its bold and personality-driven homeware. Together, they dig into the secrets behind building and protecting a truly unique brand, the power of niche marketing and how to keep your story consistent across all channels from product and creative to email and paid media. You'll also hear Moise Abubakr share practical strategies for high-performing email marketing, insights into understanding your customer psychology, how to approach working with agencies, and how to leverage both D2C and marketplace partnerships like their recent collaboration with Next. Whether you're looking to sharpen your brand identity, supercharge your email CRM, or future-proof your marketing strategy in the age of AI, this episode is packed with actionable advice you won't want to miss. Time stamps:  00:00 Protecting and Growing Unique Brands 04:47 Importance of niche branding 08:30 Benefits of an agile in-house team 11:37 Empowering team through ownership 14:18 Working with agencies effectively 18:47 Optimising the welcome email flow 23:01 Improving customer conversion strategy 26:37 Tailoring email messages for audiences 27:59 Using data for customer targeting 33:11 Personalising marketing strategies 37:07 Understanding AI in Marketing 41:00 Expanding product range on marketplaces 43:11 Partnering with Next for expansion 45:51 Importance of community for brands 49:33 Encouragement to subscribe

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product management, including roles at Amazon and Bloomberg, helping organisations design better products by understanding the systems, processes and people behind them. We explore why great products start with better problem definition, how organisational silos undermine customer experience, why AI is making it easier to build the wrong things faster, and why genuine user understanding remains a uniquely human advantage. Episode Highlights Design for understanding, not simplicity - Complex B2B products don't need to hide complexity; they need to present it in a way that users can understand, navigate and act upon confidently. Customer journeys don't follow organisational charts - Teams optimise their own domains, but customers experience the whole service. The biggest opportunities often lie in fixing the gaps between teams rather than improving individual features. Problem design matters more than solution design - Before discussing features or interfaces, ask whether you're solving the right problem, why it exists, and whether it's important enough for customers to actually care. Actionable beats visible - Dashboards, analytics and metrics only create value when they help someone make a better decision. Data without action is little more than decoration. Optimising your work can create someone else's workload - Shipping work isn't the same as completing work. Teams should think about who consumes their outputs and whether they're genuinely fit for purpose. AI accelerates production, not learning - AI makes it dramatically faster to generate prototypes and features, but it doesn't shorten the time required to validate ideas, learn from customers or understand real-world usage. High-fidelity prototypes can create false confidence - Just because AI can generate something that looks finished doesn't mean the difficult work of alignment, prioritisation, research and iteration has been done. Synthetic users aren't a substitute for real customers - Large language models can reproduce existing knowledge but can't uncover the tacit insights, unmet needs and market opportunities that come from talking to real people. Good product decisions require shared language - Cross-functional collaboration improves when teams focus on the decisions they're trying to make rather than debating ambiguous labels like "prototype", "MVP" or "research". Ask better questions before building faster - AI has made building dramatically cheaper, increasing the importance of asking why something should exist in the first place. Better problem framing remains one of the highest-leverage skills in product development. Connect with Pavel Newsletter: https://productpicnic.beehiiv.com/ LinkedIn: https://www.linkedin.com/in/pavel-samsonov-44ba2833/

In this episodeof the Experts in Sport podcast, host Martin Foster is joined by former British No.1 and Wimbledon champion Jayant Mistry, Professor Vicky Tolfrey, and Dr Thomas Rietveld to explore how athlete experience, research and technology have driven the sport's evolution. From custom-built chairs and performance science to Wimbledon and the future of the game, discover how innovation continues to shape wheelchair tennis.01:00 Wimbledon reflections and how the sport has evolved05:00 Jayant Mistry's journey from local courts to Wimbledon champion08:50 Vicky Tolfrey's introduction to parasport research13:45 How Thomas Reitveld became a wheelchair tennis researcher16:45 The evolution of wheelchair tennis chairs21:00 Science meets sport: Optimising wheelchair performance27:20 Customised chairs, technology and performance gains32:20 Turning athlete ideas into research questions36:40 Court surfaces, Wimbledon grass and equipment regulations38:30 Accessibility, participation and getting started in wheelchair tennis44:20 Emerging research: surfaces, sensors and performance analysis46:20 Classification debates and inclusivity in wheelchair tennis53:50 The future of wheelchair tennis over the next decade

Children with community-acquired pneumonia are usually treated with an injectable antibiotic for five days. This often means staying in hospital for the full treatment period, even when they are well enough to go home earlier. The PediCAP trial tested a new approach designed to help children return home sooner while continuing to receive safe and effective care. In this episode, PediCAP team members Hilda Mujuru, Julia Bielicki and Michelle Clements discuss why the trial was needed, explain its innovative ROCI trial design, and share the results and what they mean for children, families and healthcare professionals. More information about PediCAP: https://www.innovative-ctu.ucl.ac.uk/studies/all-studies/p/pedicap/ For questions or feedback on the podcast, message us at mrcctu.engage@ucl.ac.uk As a listener, your opinion is very valuable to us. Please help us to improve the podcast in future by filling in this short survey: forms.office.com/e/PjfjQ5Mn6g

In this episode of the Exceptional Sales Leader Podcast, I am joined by Doug Levy, President at Lexington Rose Consulting. As a seasoned sales and operations veteran, Doug shares his journey from starting an insurance agency at 23 to mastering the intricacies of sales leadership as a COO. We delve into the importance of operationalising sales processes, building effective sales teams, and aligning operational strategies with sales goals to drive business growth. Throughout the conversation, Doug underscores the value of preparation and understanding the unique qualities of individual salespeople. He discusses how a well-structured sales process can differentiate good salespeople from great ones, emphasising the need to focus on sales conversion rates over mere volume. The dialogue also touches on essential concepts like the emotional dynamics of sales, debunking the extrovert myth, and honing sales techniques through continuous practice and technical training. This episode is a treasure trove for sales leaders and entrepreneurs looking to refine their operational strategies and elevate their sales teams. To connect with Doug and to learn more about what he does, please go to: LinkedIn – https://www.linkedin.com/in/levydoug/ Website – https://www.lexingtonroseconsulting.com/

Boost your focus with Neurogum—a cleaner, faster alternative to coffee: https://neurogumindia.comSubscribe to Dostcast Clips:https://www.youtube.com/@dostcastclips?sub_confirmation=1Listen to Dostcast on Spotify: https://open.spotify.com/show/70vrbHeSvrcXyOeISTyBSy?si=be05dbdd564245d9Join the Dostcast Janta Party on WhatsApp for regular updates: https://whatsapp.com/channel/0029VbAZwo5D8SDs5kf94N3TWant to suggest a guest?Fill this form: https://docs.google.com/forms/d/1ft_-1QDs7XpsSWnaPOeF21yUlhk9bzKvwHSyh4hHfBU/edit?usp=drivesdk====================================================================Every guy has quietly Googled his testosterone, his hairline, his height, or his jaw. Most of what comes back is noise. So Dostcast put three people who actually know in one room — an endocrinologist, a cosmetic surgeon, and a looksmaxxer who's done the work on himself. Hormones, gynecomastia, limb lengthening, skin, attraction, and the surgeries nobody admits to. Honest answers on what works, what's a waste of money, and how far you can really push it.In this episode, Vinamre, Ancho Man, Dr Amit Gupta and Dr Arun Kumar discuss:• Whether life is genuinely rigged against ugly people• How to actually optimise testosterone — and the drink they rate over coffee• Gynecomastia: why men get it and how it's fixed• Limb lengthening surgery and the real cost of being short• Which procedures young guys should think about, and which to avoid• Ancho's own looksmaxxing transformation and how far he can still go• Skin tone, attraction, and the wildest stories from the operating tableFollow Ancho Man on: Instagram: https://www.instagram.com/anchoman_/Follow Dr Amit Gupta on: Instagram: https://www.instagram.com/plasticsurgeonamitgupta/Timestamps: 0:00 Coming Up & Introduction2:56 Is life rigged against ugly?5:21 Biggest endocrine issues in men7:15 How hormones shape your voice8:33 This replaces your coffee9:36 How to max testosterone12:01 Gynecomastia explained22:31 Limb lengthening for height28:36 Best procedures for young guys35:41 Ancho's looksmaxxing journey40:01 OCD in surgery patients43:21 How Ancho improves further52:01 Looks vs merit vs perception59:31 Natural vs surgical looksmaxxing1:05:21 Optimising your skin tone1:11:01 Attraction and the opposite sex1:15:41 Crazy surgery stories1:24:16 Best advice for anyone1:30:01 Before and after surgery1:35:31 Conclusion====================================================================Vinamre Kasanaa is a writer at heart, podcaster and entrepreneur by craft.He spends a significant part of his time reading and researching.With over 500 podcasts under his belt, he's interviewed everyone—from HNIs and industry leaders to everyday superheroes.Follow Vinamre:LinkedIn: https://www.linkedin.com/in/vinamre-kasanaa-b8524496/Instagram: https://www.instagram.com/vinamrekasanaa/Twitter: https://twitter.com/VinamreKasanaaDostcast: Instagram: https://www.instagram.com/dostcast/Twitter: https://twitter.com/dostcast====================================================================Contact Us:For business inquiries: dostcast@egiplay.com

Send us Fan MailAfter five years, Stuart and Mena are deliberately retiring a brand that was working, and the reasoning matters more than the rename. Through an accounting lens, they argue, you can tell what already happened to profit and cash, but never why a business produces those numbers or whether they'll repeat. A clean tax structure sitting on top of a fragile business is still a fragile business. Optimising the tax bill was only ever treating the symptom.In this episode, they introduce VERT—Value, Engine, Reach and Team, the four reinforcing parts that actually drive business performance, and the test the whole year keeps circling back to: profit, multiplied by growth, made repeatable. It's a shift from looking backward at the scoreboard to understanding the machine generating the score.They're also refreshingly clear about who the show is now for: owners of Australian businesses turning over roughly $1m to $100m who want to scale, lift profit, or keep their exit options genuinely open. And they spell out the promise that sets it apart: the decisions you make inside your business shape your wealth, your retirement and your lifestyle, not merely this financial year's tax outcome.A new direction, and a sharper reason to listen. If this episode resonated with you, please leave a rating on your favourite podcast platform. It helps us reach more incredible listeners like you. Thank you for being a part of the journey! Click here to subscribe to our weekly email. SPECIAL OFFER: Buy a one of Stuart's books for ONLY $20 including delivery. Use the discount code blog here. Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website. Follow us: Stuart: Twitter/X and LinkedIn.  Mena: LinkedInIMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.

"I could be writing about ponies and glitter... then writing about swords... and AI would make them sound exactly the same." The conversation focused on the ever-evolving landscape of content strategy, with a particular emphasis on the impact of AI, the enduring fundamentals of SEO and the crucial distinction between content that drives revenue and content that simply fills space.  A key theme that emerged was the importance of emotional connection in content, as well as the rising demand for concise, value-driven writing in an age of information overload and shrinking attention spans.  The discussion explored practical strategies for standing out in a crowded digital marketplace, the role of forums and PR in building authority, and how brands can adapt their approach to maximise both visibility and trust.  Several points were raised, including the necessity of balancing AI tools with human creativity, the timeless value of high-quality blogs and actionable tips for both new and seasoned content creators. Whether you're a marketer, business owner, or content writer, this episode provides valuable insights into creating content that not only ranks, but converts. Time stamps: 00:00 Practical content strategies with AI 05:11 Impact of social media on content 09:23 Using search results for content strategy 10:25 SEO strategies and AI adaptations 13:48 Engaging on discussion boards 20:03 Optimising content for conversions 24:11 Discussing AI vs human content writing 25:51 Balancing factual and engaging content 29:12 Impact of AI content on SEO 32:54 Using research tools carefully 36:35 Importance of headlines in PR 38:16 Discussing Link Placement in Articles 43:40 Discussing low-volume keywords 44:51 Finding Hidden Keyword Opportunities 48:59 Advice for new content writers 51:27 Real productivity vs. burnout

Leruo Malumo – Head: Product strategy, development and governance, Santam SAfm Market Update - Podcasts and live stream

What do female athletes actually need to know to train, recover and perform at their best?This week we're joined by Dr Bryna Chrismas - exercise physiologist, former GB race walker, researcher at Loughborough University, and member of the HYROX Sports Science Advisory Council.Bryna has spent her career improving the health and performance of female athletes, from recreational exercisers through to Olympians, and is helping shape the future of athlete education within HYROX.In this episode we chat about:Why female-specific research has been overlooked for so longThe biggest mistakes women make with fuelling and recoveryLow energy availability and why your menstrual cycle mattersIron deficiency, heavy periods and practical supplementation advicePelvic floor health, perimenopause and the conversations coaches should be havingHeat, race day performance and what HYROX is doing behind the scenesWhat separates elite athletes from the restWhether you're training for your first HYROX, chasing a PB, or simply want to understand your body better, this episode is packed with practical advice that every female athlete (and coach) should hear.Follow Dr Bryna over on instagram : @drbrynachrismasIf you enjoyed this episode please consider following the show and leaving a review, it helps us reach more people and speak to more incredible guests!  Find us @weareatalanta and remember to tag us when you listen! Thank you, see you next week!As always, a huge thank you to our sponsors for supporting us on this journey.LSKD : Use code ATALANTA for 15% off LSKDMyProtein : Use code ATALANTA for discount at checkout.

Optimising mechanical thrombectomy speed and efficiency remains a primary focus in acute ischemic stroke management. In this episode, JNIS Editor, Dr. Michael Chen, talks with Dr. Keiko Fukuda, a neurointerventional fellow at UCLA and practising neurointerventionalist in Monterey, California, and Dr. Victor Szeder, Professor of Radiology, Neurology, and Neurosurgery and Director of the Neurointerventional Fellowship at UCLA. They talk about their multi-centre paper, "Faster reperfusion with combined delivery catheter systems and aspiration first stroke thrombectomy: a multicenter analysis" (https://jnis.bmj.com/content/early/2026/06/19/jnis-2025-024700). The authors discuss data comparing combined delivery catheter systems against standard aspiration setups, highlighting significantly faster times from groin puncture to clot contact and an impressive 67% first-pass effect. They also share key clinical insights on overcoming severe arterial tortuosity. Please subscribe to the JNIS podcast on your favourite platform to get the latest podcast every month. If you enjoy our podcast, you can leave us a review or a comment on Apple Podcasts (https://apple.co/4aZmlpT) or Spotify (https://spoti.fi/3UKhGT5). We'd love to hear your feedback on social media - @JNIS_BMJ.

Most people think finding a new job is about sending more applications.It isn't.In this episode, Lewis Maleh shares the strategies that consistently help candidates uncover opportunities that never make it to job boards.He explains why networking matters more than ever, how executive recruiters actually find candidates, how to optimise your LinkedIn profile to be discovered, and why building your personal brand creates long-term career opportunities.Whether you're starting your career, looking for your next leadership role, or planning your next move, these practical strategies will help you stand out in today's job market.In this episode:• Why the hidden job market matters• How executive recruiters find candidates• Networking strategies that open doors• Optimising your LinkedIn profile• Building a personal brand that attracts opportunities• Practical advice for professionals at every career stage

Get the FREE breakdown of Lara's frameworks in my newsletter: https://bit.ly/4w4oRVKApply to work with me: https://bit.ly/3SgmP6zLara Acosta is a founder, creator, and personal branding strategist who built a 7-figure business through LinkedIn.With 320K+ followers and thousands of students, she's become one of the fastest-growing voices in personal branding - known for turning content into authority, attention into opportunity, and audience into revenue.In this episode, she breaks down the exact frameworks behind her growth - and why most people fail on LinkedIn (even if they're consistent).This is a full personal branding masterclass.We get into:Why most people aren't growing (and it's not the algorithm)The SMPV framework to 10X your reachHow to structure content that actually convertsThe difference between creators and real operator-buildersWhy storytelling beats “educational content”Lara also shares:Her 4-3-2-1 content system (and how to apply it)The SLAY storytelling framework that drives engagementHow to build an audience that actually buysWhy email is her highest revenue channelHow to monetise a personal brand without brand dealsPlus: content strategy, LinkedIn growth, building a community (not just followers), and why most founders are over-optimising the wrong things.Follow Lara:Instagram: https://www.instagram.com/laraacostar/LinkedIn: https://www.linkedin.com/in/laraacostar/Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/contactFollow Callum:Instagram: https://www.instagram.com/thecallummc/LinkedIn: https://www.linkedin.com/in/callummcdonnell/Timestamps:00:00 Storytelling vs educational content (what actually works)01:00 Why most people aren't growing on LinkedIn02:00 The SMPV framework (skill, market, problem, value)03:30 How to find your skill + what to post about05:00 Selling to the right audience (and why most creators are broke)06:30 Content that drives leads vs content that gets likes08:00 Why LinkedIn is different from other platforms09:00 The 4-3-2-1 content framework explained10:30 Ideal client vs ideal follower (underrated growth lever)12:00 Why email is the real monetisation engine13:30 Educational content: broad → narrow → niche strategy15:00 Why storytelling is the most powerful format16:30 ICP vs IFP content (and how to balance both)18:00 Going viral vs growing in your niche19:00 The “one” strategy: lead magnets + email funnels20:00 The SLAY framework (story, lesson, action, you)22:00 Writing posts that actually get engagement23:30 The psychology behind LinkedIn formatting25:00 Likes, comments & what actually matters26:00 Why you shouldn't ask for likes or follows27:00 Building brand equity vs constantly selling28:30 What makes a high-converting lead magnet30:00 How to plan content without batching32:00 Why most content feels the same33:00 Using AI to write better content (properly)35:00 Best formats on LinkedIn (and why it depends on you)37:00 Finding your unique content style39:00 Metrics vs “vibes” (what to actually track)40:30 AI comments & fake engagement41:30 Why Lara does everything herself42:30 The importance of commenting daily44:00 Building community through comments45:00 Why you shouldn't outsource your personal brand too early47:00 Scaling vs authenticity (founder trade-offs)49:00 Over-optimisation and why it kills growth50:00 LinkedIn algorithm changes + profile importance51:30 How to position your profile properly53:00 Optimising your featured section for revenue54:30 Why niche matters (and “you are the niche” is wrong)56:00 Banner, profile & conversion tips57:00 Monetisation: content → email → sales58:30 Newsletter strategy + launch model01:00:00 Using trends + storytelling in emails01:01:30 Building trust through long-form content01:02:00 Final thoughts + full playbook recap

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How Are AI-enabled Recruiters Spending Their Time?   The recruiter's day used to disappear into Boolean strings, resume scanning, and the futile pursuit of inbox zero. Now that AI has swallowed the repetitive mechanics of talent acquisition, a profound shift is underway. The question is no longer whether artificial intelligence will change recruiting—it is how the best recruiters are redeploying the hours they just won back.   Join us for an inside look at the new recruiter operating system.   • Building strategic hiring manager partnerships instead of transactional req intake calls • Architecting employer brand narratives and designing candidate experiences that convert • Nurturing passive talent communities with personalized, long-term engagement • Advancing diversity strategy through relationship-driven outreach, not checkbox screening • Delivering real-time market intelligence and competitive talent mapping to leadership • Driving internal mobility and succession planning alongside people operations • Owning high-stakes offer negotiation and candidate closing with emotional intelligence • Optimising the recruitment funnel through data analysis and process design • Providing human coaching and connection throughout the interview journey • Governing AI tools and leading change management within talent acquisition teams   AI did not eliminate the recruiter; it elevated the role from talent screener to talent strategist. But that upgrade only happens for teams that know exactly where to focus. If your recruiters are still drowning in administrative drag while competitors build genuine relationships, you are wasting the competitive advantage AI just handed you.   Register now by clicking on the green button (save my spot) and follow the channel here (recommended) for real time updates.

Host: Dr Cynthia Olotu (Germany)Speaker: Dr Mark Neuman (USA) Is Shared Decision Making (SDM) applicable in the field of anaesthesiology? In this episode, Dr Mark Neuman discusses, with Dr Cynthia Olotu, the many ways that SDM can be implemented in the anaesthesiologist's daily practice. They detail how to productively involve your patient and frame these conversations. SDM is not about diluting responsibility but, on the contrary, about strengthening decisions through expanded understanding. Shared Decision Making tool:https://www.myanesthesiachoice.com/

If your recovery routine needs its own recovery routine, this episode is for you. Terrie and David discuss the benefits, pitfalls, and occasional absurdities of chasing perfect health, exploring where healthy habits end and health obsession begins. Tune in for a thoughtful conversation with a few laughs along the way.

Optimising the neuroplasticity window: from evidence to early CP intervention

Why self improvement can sometimes leave us feeling exhausted, behind, and never quite enough, and how to change this pattern! P.S. Bring back having some fun!

"When we sleep, a spinal fluid washes over our brain and gets rid of a peptide called beta-amyloid which is implicated in the Alzheimer dementia process. So if we're not getting enough sleep on a regular basis, we really do suffer the consequences later on." In this Best of Series episode, we replay a chat I had in 2019 with Executive Sleep Guru, Dr Carmel Harrington, on the myths and factors of sleep that drive optimal health, joy and performance.

In Part 2, we explore the role of the skin barrier in food allergy development, from how environmental allergen exposure can drive sensitisation to whether early skincare can help prevent disease. Drawing on studies such as SEAL and recent European eczema guidelines, it also tackles common misconceptions and parental concerns, including topical steroid withdrawal and how best to provide reassurance.  Timestamps:  00:54:02 – Skin allergen exposure  03:50 – Optimising the skin barrier   06:46 – Proactive treatment of atopic eczema  08:17 – Applying treatments  11:41 – Topical steroid withdrawal 

“PPC doesn't stand for pay-per-click anymore… it stands for ‘please, please convert.'” Welcome to another practical and insight-packed episode of eCom@One with Richard Hill! In this episode, Richard hands the mic to two of our PPC pros, Alex and Eleasha, for a deep dive into what's working right now in paid search for eCommerce brands. Drawing on years of hands-on experience across B2B and B2C accounts, they share actionable strategies on feed optimisation, campaign structuring, landing page testing and how to scale past revenue plateaus. Whether you're running campaigns in-house, working with an agency, or just looking to squeeze more performance from your PPC spend, this episode is loaded with expert takeaways, plus why channels like Microsoft Ads might be your next secret weapon. Hit subscribe and get ready for a conversation that gets right to the heart of driving better returns and smarter growth in eCommerce PPC. Time stamps:  00:00 Paid search tips for eCommerce 03:38 Starting out in the marketing field 07:35 Social media and branding strategy 10:23 Appealing to a younger market 13:27 Exploring diverse marketing roles 18:35 Optimising ad campaigns for profit 21:53 Changing product IDs impact feeds 23:48 Optimising Microsoft Ads Strategies 27:56 Trying Microsoft Ads for clients 31:57 Testing landing page effectiveness 32:46 Hitting the 3 million milestone 36:50 Book recommendation: Good Vibes, Good Life

"If you've got good relationships and you're building alliances around ideas and issues, you can get things done."   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features David Borger, Executive Director for Business Western Sydney and former NSW Politician. His full episode is titled Building alliances with your enemies, finding your executive courage, and championing legacy projects. You can find the full audio and show notes here:

Brain fog, anxiety, low mood and memory slips are often brushed off as “stress” or “menopause” until life starts shrinking. We sit down with degree-qualified functional nutritionist Jo Greben to challenge that story and unpack a more useful lens: brain health as a bioenergetic problem where mitochondria, inflammation and fuel supply shape how well we think, feel and sleep.Jo shares what pulled her into dementia prevention and cognitive optimisation, including the impact of family history, brain injury, and seeing reversal-focused research that pushes beyond the outdated “nothing can be done” narrative. We talk about why genetics like ApoE4 raise risk but don't write your future, and why a proper assessment has to look at hormones, toxins, gut-brain signalling, oxidative stress, neuroinflammation and the small details that most rushed consults miss.You'll also hear practical prevention strategies you can start early: better sleep hygiene, smarter exercise with strength training, protein needs in perimenopause and menopause, and how to have a better conversation with your GP about tests that matter such as homocysteine, B vitamins, vitamin D and high-sensitivity CRP. We finish with clinician-loved tools that support calm and cognition, including saffron, L-theanine, creatine and nicotinamide riboside (NR), plus a case study where addressing mould exposure helped reverse a frightening cognitive trajectory.If you care about dementia prevention, mental health, cognitive resilience and healthy ageing, hit play, share this with a friend who's been dismissed, and subscribe so you don't miss what's next. If you found it helpful, leave a review and tell us what brain-health question you want answered next.Shownotes and references are available on the Designs for Health websiteRegister as a Designs for Health Practitioner and discover quality practitioner- only supplements at www.designsforhealth.com.auFollow us on SocialsInstagram: DesignsforhealthausFacebook: DesignsforhealthausDISCLAIMER: The Information provided in the Wellness by Designs podcast is for educational purposes only; the information presented is not intended to be used as medical advice; please seek the advice of a qualified healthcare professional if what you have heard here today raises questions or concerns relating to your health

In the second of three special episodes recorded at Nacha's Smarter Faster Payments in San Diego, produced in partnership with LSEG Risk Intelligence, we explore the industry's most urgent challenges: rising fraud, the evolution of digital identity, real‑time payments, and the future of embedded banking. Host Graham Barrett speaks with six more leaders shaping the next chapter of secure, intelligent, customer‑centric payments. His guests were: 1/ Robert Unger, Managing Director, ACH Network Development, Nacha 2/ Aravind Narayan, Global Head of Proposition, Digital Identity and Fraud, LSEG Risk Intelligence 3/ Andrew Stache, SVP, Global Treasury Management, Wells Fargo 4/ Lisa Shields, Founder & CEO, FISPAN 5/ Jaime Zetterstrom, VP of Product and Innovation, Somos Inc. 6/ Steve Kramer, VP of Product, Paynearme Robert Unger, Managing Director of ACH Network Development at Nacha, sets the scene for this year's event, the largest in its history, and explains why fraud, AI and ecosystem‑wide collaboration dominate the conversation. Robert outlines Nacha's new mandatory rules designed to combat ACH fraud, the need for unified data‑sharing frameworks, and why the industry must move from siloed protection to collective intelligence. Aravind Narayan, Global Head of Proposition for Digital Identity & Fraud at LSEG Risk Intelligence, discusses the explosion of attack vectors, the industrialisation of fraud, and the psychological toll on victims. Aravind explains why identity verification must shift from “verify once” to continuous, multimodal trust, and how deepfakes and AI‑driven scams demand richer risk signals, stronger collaboration and embedded identity layers for future agentic systems. Andrew Stache, SSVP, Global Treasury Management at Wells Fargo, explores why payment choice has become a strategic priority for CFOs, treasurers and product leaders alike. He discusses the rise of instant payments, the growing threat of social‑engineering‑driven push‑payment fraud, and how Wells Fargo is shifting fraud controls “left” using real‑time intelligence, behavioural analytics and bank‑to‑bank collaboration to protect customers. Lisa Shields, Founder & CEO of FISPAN, explains how embedded intelligence is transforming the bank–corporate relationship. She shares how embedding treasury services directly into ERP workflows unlocks richer data, smarter decisioning and more seamless experiences, and why AI has the potential to reshape bank–fintech collaboration once it moves beyond hype to real use cases. Jaime Zetterstrom, VP of Product and Innovation at Somos Inc. brings a practitioner's view on modernising payment operations, improving customer experience, and navigating the shift toward real‑time rails and intelligent automation. Finally Steve Kramer, VP of Product at Paynearme, closes the episode with insights on fraud prevention, operational resilience and the evolving expectations of both consumers and corporates in a faster‑payments world. A wide‑ranging, insight‑rich episode capturing the realities of modern payments, where identity, intelligence, collaboration and customer‑centric design must all work together to keep pace with innovation.

Are there any benefits to Hyperbaric Oxygen therapy? How does HBOT support your mitochondria? What conditions can HBOT be used for? Dr Mohammed Enayat, also known as Dr E. is London trained GP who has focussed on bringing cutting-edge advancements to the world of medicine. He has incorporated some frontier technologies and life-enhancing methodologies to HUM2N into a system that helps to identify and reverse the effects of some of the processes that drive ageing.  I first met Dr E at a conference in London and had the chance to visit the clinic at an open day and it was incredibly impressive. There are technologies focussed on improving mitochondrial biogenesis and function as well as some to increase bone density throughout the whole skeletal system. On top of that, Dr E works with my friend Dr Nirusa Kumaran who is an incredible Functional Medicine GP. In this episode we cover: Optimising mitochondria through Hyperbaric Oxygen Therapy The best duration and frequency of HBOT How HBOT can be used to support health and disease prevention. Much more Check out Dr E's clinic, HUM2N here - https://www.hum2n.com

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we explore the shifting vocabulary of the modern office, the rise of "Gen Z entrepreneurs," and a sobering look at the prevalence of toxic leadership. Plus, for Mental Health Awareness Month, we dig into the research behind "Bring Your Dog to Work Day" and answer three tough listener questions in a bumper Workplace Surgery.

Are you a CMO or CTO struggling to align your marketing strategy and tech stack with the rapid rise of AI? In this week's episode of Digital Marketing from the Coalface, Dave and Julie unpack three massive shifts disrupting the B2B landscape.   First, let us introduce you to "SaaS-mageddon". We explore why major SaaS company share prices have dropped and how AI agents like Anthropic's Claude are fundamentally changing software licensing. By using Model Context Protocol (MCP) servers to seamlessly pull data across platforms like HubSpot, Xero, and Monday, companies, like yours, may drastically reduce the number of expensive SaaS user seats they need. Letting AI handle the "busy work" might be the future of entreprise tech stacks and that could positively impact your software budget.   Next, we break down the transition from traditional SEO to Answer Engine Optimisation (AEO). If you think blogging is dead, think again: new research reveals that 62% of AI citations actually come from blog posts. The purpose of content has possibly shifted to attract bots and agents rather than just direct human traffic, but we also explore why user-generated platforms like Reddit, YouTube, and LinkedIn have become the "new backlinks" for Large Language Models, too. Optimising for AI discovery is no longer optional.   Finally, we challenge your B2B targeting strategy with this simple question: are you marketing to the buyer or the specifier? Using the construction industry as an analogy, Julie explains why focusing your budget on the transactional buyer (the building contractor) is a waste of money if you aren't influencing the specifier (the architect) who actually dictates which brand must be used...    

In this episode, we explore the critical factors shaping maternal and neonatal outcomes in the pre-hospital environment, bringing together expert insights from Camella Main, Dawn Kerslake, and Stephanie Heys. Camella, a Consultant Midwife with over 12 years' experience across both hospital and pre-hospital settings, shares her perspective from her roles with the London Ambulance Service and East Midlands Ambulance Service, where she leads on improving maternity care through evidence-based practice.The conversation focuses on the realities of managing high-risk pregnancies and neonatal care outside the hospital, particularly in rural and remote settings. We examine current guidelines, emerging trends, and practical strategies to optimise outcomes for both mother and baby. A key theme is the immediate care of the newborn, with a detailed discussion on thermal management, why it matters, common pitfalls, and the techniques and equipment that can make a critical difference in those first minutes after delivery.We also explore the broader system challenges: how paramedics are trained and supported in maternal and neonatal care, the role of clinical governance, and the importance of structured follow-up and ongoing support for patients. The panel addresses a significant gap in pre-hospital maternity research, highlighting both the challenges and the urgent need for further evidence to guide practice.This episode offers a comprehensive and practical look at pre-hospital maternity care, combining frontline experience, clinical expertise, and a forward-looking discussion on how the field must evolve to improve outcomes for mothers and newborns. You can listen to the separate previous episodes here: https://open.spotify.com/episode/7vjqHk5SZXeW5HMjtZuGfmhttps://podcasts.apple.com/gb/podcast/the-future-of-pre-hospital-maternity-care/id1441215901?i=1000648721307This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

"I remember being a young bloke as Lord Mayor and I was almost reticent to ask my small team to do the job. I felt guilty. Over time I realised that delegating is actually giving people opportunities." In this episode of The Inner Chief podcast, I speak to David Borger, Executive Director for Business Western Sydney and former NSW Politician, on Building alliances with your enemies, finding your executive courage, and championing legacy projects.

"Based on what I need/want to achieve (get done, change, address), what is the best use of my energy today?" "Based on my priorities, goals and desired outcomes, what should have my attention and focus today?" "What have I been wasting energy on and how do I change it?" These are questions I ponder each morning as I'm caffeinating myself at Coffee Central. In this TYP chat, Bobby, Tiff and I explore all of these questions and more than a few adjacent issues and topics. Enjoy.See omnystudio.com/listener for privacy information.

You have a content plan, your posts go out on time, your captions are tight and your batching system is running. And yet something feels off. Fewer real replies, shorter comments, DMs that used to flow in just stopped.In this episode, I break down what actually happens when you scale your content strategy and quietly remove yourself from it. I share why the algorithm is not to blame, what your audience is actually sensing, and the moment in a Dubai hotel room that reminded me why I started posting in the first place.You will hear why AI can multiply a content strategy but cannot manufacture the human layer that was never there, what the fastest-growing accounts right now actually have in common, why entrepreneurs who started by being real often lose that quality the moment they scale and hire a team, and the single daily practice that can change your business in 21 days.Download the free 50 Instagram Actions checklist I mentioned in this episode at fastforwardamy.com/50growthactions.And check out my new course called Followed, built for entrepreneurs who want to grow their account, show up consistently, and attract new ideal clients with the help of AI (without losing your human touch, of course) at fastforwardamy.com/getfollowed.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

"Consumers are rightly demanding more transparency from retailers on price, so we're using AI pricing tools and the results have been pretty instant in terms of uptick on where we're competitive ." This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Jamie Kristow, CEO of Cotswold Outdoor Group. His full episode is titled Optimising the retail value chain, adapting your pace of leadership, and championing AI innovation. You can find the full audio and show notes here:

Your circadian rhythm is part of a web of body clocks that keep your body ticking through the day and regenerating and repairing through the night. In this episode, medical doctor Max Gulhane explains the parts of the circadian rhythm and how to optimise them with appropriate light and dark exposure. He includes how to optimise eating times to improve your health through pregnancy, parenting and all of life! Humans lead cyclical lives and honouring the night and dark cycles facilitates healthy function of your body. This conversation is essential listening if you are interested in understanding your body and improving your short and long term health.  If you are looking for other ways to optimise the function of your body during labour and birth, consider My Guide to giving birth without pain medication and get your free checklist, High Powered Hospital Bag checklist available here.   Other Great Birth rebellion episodes that complement this one include: Episode 122 - getting your baby to sleep Episode 85 - Light messes with labour You can learn more about todays guest Max Gulhane at  https://drmaxgulhane.com/ Click here to see Max's Circadian Health Retreat  This great birth rebellion podcast episode is generously sponsored by Poppy Child from @popthatmumma. She is offering great birth rebellion listeners 25% off the Birth box which includes the oxytocin bubble tracks. Use the code Melanie at the check out to claim your discount. Just go to hypnobirthing-positive-birth.com/birthbox Get more from the Great Birth Rebellion PodcastJoin the podcast mailing list to access the resource folder from each episode at www.melaniethemidwife.comJoin the rebellion and show your support! Grab your Great Birth Rebellion merchandise now at www.thegreatbirthrebellion.comFollow us on social media @thegreatbirthrebellion and @melaniethemidwifeIf this podcast has improved your knowledge or pregnancy, birth or postpartum journey please consider thanking us financially by leaving a tip to support the ongoing work of this podcast. DisclaimerThe information and resources provided on this podcast does not, and is not intended to, constitute or replace medical or midwifery advice. Instead, all information provided is intended for education, with it's application intended for discussion between yourself and your care provider and/or workplace if you are a health professional.The Great Birth Rebellion podcast reserves the right to supplement, edit, change, delete any information at any time. Whilst we have tried to maintain accuracy and completeness of information, we do not warrant or guarantee the accuracy or currency of the information. The podcast accepts no liability for any loss, damage or unfavourable outcomes howsoever arising out of the use or reliance on the content.This podcast is not a replacement for midwifery or medical clinical care.All transcripts are generated by ai and may contain errors

Ask Me Your SEO Questions!Mobile isn't the “second version” of your website anymore. It's the primary experience. In this episode, we're breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I'll walk you through the practical changes you can make today to improve rankings, engagement, and conversions on smaller screens, plus how mobile-first indexing impacts your SEO strategy in 2026. If your site looks fine on desktop but feels clunky on your phone, this one's for you. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

OPTIMISING YOUR RECRUITER WORKFLOW WITH AI - EXAMPLES!   AI is transforming recruitment at lightning speed. Recruiters who embrace it are filling roles faster, delivering better candidate experiences, and outperforming competitors stuck in manual processes. Yet many professionals hesitate - not because they doubt AI's potential, but because they lack concrete, real-world examples of how to implement it effectively. This livestream bridges that gap with actionable demonstrations you can apply immediately!   What You'll Learn:   - Getting started with Workflow automations - Finding a single manual process is currently repeats - Asking AI to help you identify those instances! - Real live demo from experts!   Mastering techniques isn't going to happen in one episode of Brainfood Live, but getting people started isn't beyond us. This isn't just about working smarter - it's about future-proofing your career. Recruiters who integrate AI into their workflow consistently exceed KPIs, become indispensable strategic partners to hiring managers, and command higher salaries in an increasingly competitive market. Meanwhile, those who delay risk being outpaced by tech-savvy colleagues and automated alternatives. Join us to transform your daily workflow, elevate your professional value, and secure your position at the forefront of modern recruitment.   We're on Friday 27th March, 2pm GMT. Register by clicking on the green button (save my spot) and follow the channel here (recommended)     Episode 369 is sponsored by Juicebox   PeopleGPT is the leading outbound recruiting platform built on Generative AI. Find talent across 30+ data sources, get interactive Talent Insights, and reach out with personalized AI email campaigns.   Key features include: PeopleGPT (Search): the world's first people search engine that uses natural language. Describe who you're searching for and find the perfect match from over 30 data sources. Talent Insights: Visualize your talent pool with 15+ interactive charts. Refine your search and dive deep into stats based on location, employers, job titles, skills, and more. Email Outreach: Maximize candidate engagement with AI-powered email campaigns. Personalize messaging at scale using AI commands, and boost response rates by 40%. Get 15% off your Juicebox subscription with code: BRAINFOOD15   Trusted by 5000+ companies including Scale AI, Mindbloom, and Patreon. Free trial available. Try Juicebox today

"Understanding how the customer journey is changing and how you adapt is going to radically change retail in the coming years." In this episode of The Inner Chief podcast, I speak to Jamie Kristow, CEO of Cotswold Outdoor Group, on optimising the retail value chain, adapting your pace of leadership, and championing AI innovation.

How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link What if a hundred highly targeted listeners outperforms a million passive ones? In this episode, Jason makes the case that the most specialised B2B brands are not too niche for podcasting — they are the ones who need it most. In episode 43 of Pipe Dream, Jason Bradwell goes solo to tackle a question submitted directly by the audience: is podcasting the right channel for every B2B brand, including those selling highly specialised products like ball bearings? It is a question that gets to the heart of owned media strategy, and the answer will likely challenge a few assumptions. Drawing on real examples from B2B Better's own portfolio — including Data and Biotech, a show focused on the intersection of data science and biotechnology — Jason reframes how B2B marketers should think about podcast audiences. Rather than measuring success by raw download numbers, he argues that the right metric is resonance: reaching the precise buyers who are most likely to make a purchasing decision. Jason introduces a familiar business framework, TAM, SAM and SOM (Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market), and applies it directly to podcast strategy. If your target market is finite and highly defined, that is not a weakness. It is a competitive advantage. You can deploy your budget and resources with far greater precision than a podcast chasing mass appeal ever could. The episode closes with a clear verdict: niche B2B companies — the ones selling specialist products and services to tightly defined markets — are actually the brands that stand to gain the most from a well-executed podcast strategy. Key Takeaways ◼️ Why niche B2B brands are actually the best candidates for podcasting — a focused subject matter means every listener is a potential buyer.  ◼️ How to apply TAM, SAM and SOM thinking to your podcast launch — understand your ceiling before you set your goals.  ◼️ Why optimising for resonance beats chasing download numbers — a hundred of the right listeners is worth more than a million passive ones.  ◼️ How to align your podcast strategy with real commercial outcomes — shortening sales cycles, improving reply rates and influencing pipeline.  ◼️ Why a highly targeted audience is a competitive advantage, not a limitation — precision in B2B owned media compounds over time. Chapter Markers 00:00 Intro  00:30 The audience Question: Is Podcasting Right for Every B2B Brand?  01:20 Why Niche Shows Outperform Broad Ones  02:00 Applying TAM, SAM and SOM to Your Podcast Strategy  03:00 Why a Small, Targeted Audience Beats Mass Downloads  03:45 Optimising for Resonance, Not Reach  04:20 Final Verdict and How to Submit Your Question Useful Links Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Submit your question to Jason directly: jason@b2b-better.com Data and Biotech Podcast (referenced in episode): search "Data and Biotech" on your preferred podcast platform What's Next Got a question about building an audience-led marketing strategy? Send it to Jason on LinkedIn or email jason@b2b-better.com and it could feature on a future episode of Pipe Dream. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai... Learn more about B2B Better: https://www.b2b-better.com

Some items make a difference to your birth and postnatal experience. Have a listen to this episode to make sure you don't miss something on your packing and preparation list for birth. A Full check list of the high powered hospital bag is available here to print and check off.  To prepare for your high powered hospital birth, get the guide to giving birth without pain medication so you and your care team are mentally and physically prepared for the work of labour and birth. You can do it! You just need to be prepared. The guide to giving birth without pain medication is all facts, no fluff to help you prepare for labour and birth.  The great birth rebellion podcast is generously sponsored by Poppy Child from @popthatmumma. She is offering great birth rebellion listeners 25% off the Birth box which includes the oxytocin bubble tracks. Use the code Melanie at the check out to claim your discount. Just go to hypnobirthing-positive-birth.com/birthbox The other helpful items mentioned in this episode are: ElleTENS machine The Birth Sling - $10 off discount code MELANIEJACKSON The Birth Box - 25% discount code Melanie The Guide to giving birth without pain medication Great birth rebellion podcast episodes that go well with this one include: 193. What to do if your labour is FAST 188. Waterbirth risks and safety 185. Guide to a great birth 173. How to give great birth support 170. Managing Labour pain without medication 167. Pushing out your baby 158. What is a Doula and should I get one? 156. Hypnobirthing - can it really help? 155. Optimising your body in labour 151. What is it like to be in labour? 149. Increase your chance of vaginal birth in hospital Get more from the Great Birth Rebellion PodcastJoin the podcast mailing list to access the resource folder from each episode at www.melaniethemidwife.comJoin the rebellion and show your support! Grab your Great Birth Rebellion merchandise now at www.thegreatbirthrebellion.comFollow us on social media @thegreatbirthrebellion and @melaniethemidwifeIf this podcast has improved your knowledge or pregnancy, birth or postpartum journey please consider thanking us financially by leaving a tip to support the ongoing work of this podcast.DisclaimerThe information and resources provided on this podcast does not, and is not intended to, constitute or replace medical or midwifery advice. Instead, all information provided is intended for education, with it's application intended for discussion between yourself and your care provider and/or workplace if you are a health professional.The Great Birth Rebellion podcast reserves the right to supplement, edit, change, delete any information at any time. Whilst we have tried to maintain accuracy and completeness of information, we do not warrant or guarantee the accuracy or currency of the information. The podcast accepts no liability for any loss, damage or unfavourable outcomes howsoever arising out of the use or reliance on the content.This podcast is not a replacement for midwifery or medical clinical care.All transcripts are generated by ai and may contain errors

A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth. We cover Amazon's evolution into a full-funnel media powerhouse, why "tool stack navigation" is a modern marketer's superpower, and the daily discipline that turns impressions into intelligence (breakfast: budgets + KPIs; lunch: root-cause analysis with the agency; dinner:  we'll see...)   #marketingpodcast #modernmarketing #toolstackactivation #roas  

There's a version of male ageing that's become so familiar we've stopped questioning it. Energy drops. Interest fades. The man who used to be the life of the party just… stops showing up. His partner wonders where he went. He probably wonders too.Dan Leach hears this story constantly.Dan runs Valens Health, a UK-based hormone optimisation clinic focused on men's health, though as our conversation made clear, hormones are very much a shared concern. His path into this work started personally, noticing his own vitality shifting in his 40s and finding that mainstream medicine didn't have much to offer beyond a shrug. So he built something that did.The core problem, he explained, is that conventional medicine is set up to treat disease. Hormonal decline in men involves gradual drops in testosterone, DHEA, and thyroid from age 40 onward. It often doesn't register as pathology. The numbers land inside the “normal range.” The patient gets sent home. Nothing changes.But the normal range is enormous. And there's a significant difference between landing somewhere in that range and being where you were in your prime.That distinction is what Valens Health is built around. Dan calls it hormone optimisation rather than replacement: finding where each person actually functions best, not just keeping them out of the red zone.The testosterone conversation tends to carry a lot of baggage. People hear the word and think aggression, shortcuts, something vaguely illicit. Dan's reframe is simple: testosterone doesn't make you someone else. It makes you more of who you already are. If your energy has dropped off, your libido has gone quiet, you've lost motivation and muscle mass: it amplifies what's been suppressed. The lights come back on.I've been taking prescription testosterone myself for a few months now, and the difference has been real. Better focus. More physical stamina. More interest in things generally, including sex. I wouldn't have discovered it through a doctor. I found out through a friend. That's a story I hear far too often.One thing I hadn't known about before talking to Dan: DHEA. It's not a hormone most people have heard of, but it plays a critical role in whether your body can actually use the testosterone it has. Some men have reasonable testosterone levels and still feel terrible, because the activation pathway isn't working. DHEA is essentially the key that turns the lock. Adding it, Dan said, tends to produce a fast, noticeable effect.Thyroid rounds out the picture. It sets the pace for your entire metabolism. When it drops, even to a level that still reads as “normal” on a standard test, everything slows: mood, energy, concentration, libido. Optimising all three together is where people start describing themselves as feeling 30 again at 57.There's also a serious health reason not to ignore this. Dan was clear that unreliable erections aren't just a sex problem. They're a cardiovascular signal. Around 80% of men who start experiencing them regularly will go on to have a significant cardiac event within five years. It's worth paying attention to.Valens Health works remotely, which Dan says most patients actually prefer. It starts with a free consultation and comprehensive bloodwork. The premium package, a dedicated doctor and ongoing optimization for a full year, runs £1,800, payable in instalments.Dan put it simply toward the end of our conversation: isn't life about feeling as good as we can? Most men have been told the answer is no, that decline is just the deal. It doesn't have to be.Key Takeaways* Testosterone, DHEA, and thyroid all decline from age 40 onward. “Within normal range” doesn't mean optimal.* DHEA helps the body activate testosterone. Some men have adequate levels but can't use them properly.* Unreliable erections are a cardiovascular signal, not just a sex problem. Around 80% of men who experience them regularly go on to have a significant cardiac event within five years.* Testosterone doesn't cause aggression. It amplifies who you already are.* Valens Health works remotely. The premium programme is £1,800/year, payable in instalments.Unlock even more pleasure, clarity, and confidence in your intimate life by becoming a paid subscriber.You'll gain full access to my sexy stories, the complete archive of 150+ expert-led podcasts, the private chat room for candid Q&A, and my 32‑page guide Sex Toys and Supplements for Thriving in Later Life.If you're ready to deepen your knowledge, explore new possibilities, and feel fully supported on your journey, upgrade today only £6.99/month or £49.99/year.More than ever, I rely on your financial support to help produce each weekly episode of the podcast and blog post. Do consider becoming a paid subscriber if you are able. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.sexadviceforseniors.com/subscribe

Most triathletes and runners will suffer from injuries almost every single year (and many will suffer multiple injuries per year). In this episode, world-renowned physical therapist Chris Johnson explains how to break out of this injury cycle, by looking at all of the different variables contributing to injuries. This is an in-depth look at how to balance your running or triathlon training with proper strength training, nutrition, and lifestyle factors, to allow you to train and perform more and better in the long run. HIGHLIGHTS AND KEY TOPICS: Which factors contribute to injuries and injury risk, and how? How to manage small niggles, aches and painsBone stress injuries and soft tissue injuriesReturn to training protocolsA minimal effective dose strength training protocol that can be easily combined with triathlon trainingRecommended strength training exercises, from isometrics and heavy slow resistance training to plyometricsHow heavy should you lift and how hard should you be working in the gym? Is stretching, mobility work, massage and manual therapy recommended for injury prevention? Myths and misconception about injuries and strength training for triathletes and runnersDETAILED EPISODE SHOWNOTES: We have detailed shownotes for all of our episodes. The shownotes are basically the podcast episode in written form, that you can read in 5-10 minutes. They are not transcriptions, but they are also not just surface-level overviews. They provide detailed insights and timestamps for each episode, and are great especially for later review, after you've already listened to an episode. The shownotes for today's episode can be found at https://scientifictriathlon.com/tts684/LINKS AND RESOURCES: How stretching actually changes your muscles - Malachy McHugh - video (TED-Ed)Return to run from Bone Stress Injuries - Management and Prevention of Bone Stress Injuries in Long-Distance Runners - Warden et al. 2014Fueling Performance: A Guide to the Athlete's PlateValidation of the Athlete's Plate Nutrition Educational Tool: Phase I - Reguant-Closa et al. 2019Effects of Bilateral and Unilateral Resistance Training on Horizontally-Orientated Movement Performance: A Systematic Review and Meta-Analysis - Moran et al. 2021WHAT SHOULD I LISTEN TO NEXT?If you enjoyed this episode, I think you'll love the following related episodes:Brad Beer | EP#396 - the until now most popular episode related to injuries on That Triathlon ShowInjury prevention and rehabilitation with James Debenham, PhD | EP#209 - my personal favourite episode I've ever recorded on the topic. James was a fantastic guest, and we go really in-depth here, and more into the science behind injuries and injury prevention. Injury prevention, strength training, and running biomechanics with Eoin Everard, PhD | EP#336 - a great episode tying together multiple related aspects of running performance and running injuries, including lots of very specific and practical tips and takeaways.RED-S (Relative Energy Deficiency in Sports) with Margo Mountjoy | EP#233 - we touched on RED-S in the interview and how it relates to bone stress injuries, and in this episode we go in-depth into the science and practice of RED-S with one of the foremost experts in the world.You can find our full episode archives here, where you can filter for categories such as Training, Racing, Science & Physiology, Swimming, Cycling, Running etc.You can also find separate archives for specific series of episodes I've done, specifically Q&A episodes, TTS Thursday episodes, and Beginner Tips episodes. LEARN MORE ABOUT SCIENTIFIC TRIATHLON: The Scientific Triathlon website is the home of That Triathlon Show and everything else that we doContact us through our contact form or email me directly (note - email/contact form messages get responded to much more quickly than Instagram DMs)Subscribe to our NewsletterFollow us on InstagramLearn more about our coaching, training plans, and training camps. We have something to offer for everybody from beginners to professionals. HOW CAN I SUPPORT THAT TRIATHLON SHOW (FOR FREE)? I really appreciate you reading this and considering helping the show! If you love the show and want to support it to help ensure it sticks around, there are a few very simple things you can do, at no cost other than a minute of your time. Subscribe to the podcast in your podcast app to automatically get all new episodes as they are released.Tell your friends, internet and social media friends, acquaintances and triathlon frenemies about the podcast. Word of mouth is the best way to grow the podcast by far! Rate and review the podcast (ideally five stars of course!) in your podcast app of choice (Spotify and Apple Podcasts are the biggest and most important ones).Share episodes online and on social media. Share your favourite episodes in your Instagram stories, start a discussion about interesting episodes on forums, reference them in your blog or Substack. SPONSORS: Precision Fuel & Hydration produce our favourite gels, sports drinks, and electrolyte and carbohydrate products here at That Triathlon Show and Scientific Triathlon. Use the free Fuel & Hydration Planner to get a personalised plan for your carbohydrate, sodium and fluid intake in your next event, and get 15% off your first 2026 order by using the code TTS2026 at checkout. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Take the TTS LISTENER SURVEY HERE!Or copy and paste the following link into your browser: https://forms.gle/HEN7RJUHneZVNrm3A------------------------------------Gordo Byrn is a former investment banker turned professional triathlete at a later stage in life without an endurance sports background. He podiumed at Ironman New Zealand and Ironman Canada, and also became Ultraman World Champion. Today, Gordo is a coach and a prolific writer, with a lot of great thoughts and perspectives on how to improve performance in triathlon and endurance sports, and even in life. HIGHLIGHTS AND KEY TOPICS: The importance of high-volume training, mainly at low intensity, in Gordo's training philosophy.Gordo's comeback to endurance sports in his 50s after a long time out from consistent and focused triathlon or other endurance sportsWhy you should not do an Ironman within your first year of triathlon trainingThe difference between adaptive and maladaptive training load, and how to make sure you stay on the adaptive side.The importance of lactate testing to establish your low-intensity training zonesPractical tips for age-group athletes on how to apply more “elite” or professional training principles to their day to day life and constraintsThe main differences between professional Ironman training methods in the 2000s and today.DETAILED EPISODE SHOWNOTES: We have detailed shownotes for all of our episodes. The shownotes are basically the podcast episode in written form, that you can read in 5-10 minutes. They are not transcriptions, but they are also not just surface-level overviews. They provide detailed insights and timestamps for each episode, and are great especially for later review, after you've already listened to an episode.The shownotes for today's episode can be found at https://scientifictriathlon.com/tts679/LINKS AND RESOURCES: Gordo's Substacks: Endurance Essentials, Gordo's Substack, True WealthGordo's Youtube, Twitter and InstagramGordo's book (with John Hellemans and Julie Dibens): From Lemon To Legend: A Comprehensive Guide To Running, Cycling, Swimming And TriathlonPapers citedAerobic Energy Turnover and Exercise Economy Profile During Race Simulation in a World-Record-Breaking Male Full-Distance Triathlete - Christensen 2024 (the Magnus Ditlev case study, already a modern classic in triathlon science)How to Skate a 10k by Nils van der Poel (free download)WHAT SHOULD I LISTEN TO NEXT?If you enjoyed this episode, I think you'll love the following related episodes:Craig Alexander – Three-time Ironman World Champion | EP#461 - one of the very best of Gordo's contemporaries goes deep into the training that made him a three-time Ironman World ChampionRune Kjøsen Talsnes, PhD | EP#427 - great scientific and applied information on overtraining and non-functional overreaching, related to Gordo's points about maladaptive training, stress and fatigueIronman World Champion Solveig Løvseth on her race day strategy in Kona, her training block at altitude, heat training and more! - my interview with Solveig with the simulation session referenced in the episodeYou can find our full episode archives here, where you can filter for categories such as Training, Racing, Science & Physiology, Swimming, Cycling, Running etc.You can also find separate archives for specific series of episodes I've done, specifically Q&A episodes, TTS Thursday episodes, and Beginner Tips episodes. LEARN MORE ABOUT SCIENTIFIC TRIATHLON: The Scientific Triathlon website is the home of That Triathlon Show and everything else that we doContact us through our contact form or email me directly (note - email/contact form messages get responded to much more quickly than Instagram DMs)Subscribe to our NewsletterFollow us on InstagramLearn more about our coaching, training plans, and training camps. We have something to offer for everybody from beginners to professionals.HOW CAN I SUPPORT THAT TRIATHLON SHOW (FOR FREE)? I really appreciate you reading this and considering helping the show! If you love the show and want to support it to help ensure it sticks around, there are a few very simple things you can do, at no cost other than a minute of your time. Subscribe to the podcast in your podcast app to automatically get all new episodes as they are released.Tell your friends, internet and social media friends, acquaintances and triathlon frenemies about the podcast. Word of mouth is the best way to grow the podcast by far!Rate and review the podcast (ideally five stars of course!) in your podcast app of choice (Spotify and Apple Podcasts are the biggest and most important ones).Share episodes online and on social media. Share your favourite episodes in your Instagram stories, start a discussion about interesting episodes on forums, reference them in your blog or Substack.SPONSORS: Precision Fuel & Hydration produce our favourite gels, sports drinks, and electrolyte and carbohydrate products here at That Triathlon Show and Scientific Triathlon. Use the free Fuel & Hydration Planner to get a personalised plan for your carbohydrate, sodium and fluid intake in your next event, and get 15% off your first 2026 order by using the code TTS2026 at checkout. NordVPN - EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/TRIATHLONTry it risk-free now with a 30-day money-back guarantee Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The return of Gabriel means FPL managers are rethinking their Arsenal ownership as they try to bring in the Brazilian defender once again ❤️