Marketing Your Business

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Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be sh…

Stu McLaren


    • Apr 28, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 16m AVG DURATION
    • 217 EPISODES


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    Latest episodes from Marketing Your Business

    216: 3 Hacks To Creating Massive Momentum With Your Membership Site

    Play Episode Listen Later Apr 28, 2021 34:41


    If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time.   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

    215: But I Wouldn't Pay For That

    Play Episode Listen Later Apr 7, 2021 18:55


    In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215

    214: A Powerful Strategy For People Who Didn't Buy

    Play Episode Listen Later Mar 22, 2021 13:57


    When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214

    213: The Membership that Created Tremendous Opportunity

    Play Episode Listen Later Mar 5, 2021 25:55


    In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/213

    212: What To Do When You Don't Like What You're Doing

    Play Episode Listen Later Mar 1, 2021 21:30


    Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212

    211: My Process For Writing Sales Copy

    Play Episode Listen Later Feb 26, 2021 18:56


    You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211

    210: Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership

    Play Episode Listen Later Feb 18, 2021 37:17


    Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it!  Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210

    209: Your Messaging Matters

    Play Episode Listen Later Feb 16, 2021 12:23


    In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209

    208: Her Membership Site Got Off to a Blazing Hot Start

    Play Episode Listen Later Feb 12, 2021 22:46


    In this episode, I am joined by Sapphire Gray who is going to share her story of how her membership got off to a blazing hot start with the launch. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208

    207: How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx

    Play Episode Listen Later Jan 27, 2021 20:17


    What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/207

    206: How To Compete With Free

    Play Episode Listen Later Jan 26, 2021 8:50


    In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206

    205: The 3 Foundational Elements of Success Online

    Play Episode Listen Later Jan 13, 2021 11:43


    If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205

    204: Everyone With Creative Ideas Should Get This Book

    Play Episode Listen Later Jan 11, 2021 34:39


    How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204

    203: Two Keys To More Momentum In Your Marketing

    Play Episode Listen Later Dec 7, 2020 16:43


    Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203

    202: High Level Thoughts For Every Entrepreneur

    Play Episode Listen Later Nov 23, 2020 16:32


    During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202

    201: How Do I Get More Traffic?

    Play Episode Listen Later Nov 20, 2020 13:56


    I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/201

    200: 200th Episode! Guests Share Best Marketing Strategy From 2020

    Play Episode Listen Later Nov 13, 2020 25:59


    What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200

    199: 3 Ways To Drive More Consumption Of Your Content

    Play Episode Listen Later Nov 11, 2020 12:56


    The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199

    198: The Back of a Napkin Test - Would You Pass or Fail?

    Play Episode Listen Later Nov 6, 2020 13:08


    In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198

    197: Shorter or Longer Payment Plans?

    Play Episode Listen Later Nov 4, 2020 15:47


    If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197

    196: 3 Reasons Why Someone Didn't Buy From You

    Play Episode Listen Later Nov 2, 2020 17:05


    In this episode, we’re going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it’s inevitable they buy from you. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/196

    195: 5 Juicy Ideas For Any Membership Site Owner

    Play Episode Listen Later Oct 30, 2020 21:06


    This episode is jammed packed with juicy ideas for growing a successful membership. It's like being a fly on the wall hearing from our TRIBE mastermind with 6 and 7-figure membership site owners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/195

    194: Behind The Scenes of Us Building a Brand

    Play Episode Listen Later Oct 28, 2020 13:58


    Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194

    193: How To Raise Millions For Your Favourite Charity

    Play Episode Listen Later Oct 26, 2020 21:45


    We all want to do more good in this world, but the question is how can we use our business to raise money for our favourite causes? I'll tell you how we do it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/193

    192: 3 Fast and Easy List Building Ideas

    Play Episode Listen Later Oct 23, 2020 12:33


    Our email list is the lifeblood of our business because that's who we get to sell to. But how do you grow your list? In this episode, I’m going to share with you three quick ideas that you can use right now to begin building and growing your list. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/192

    191: The Secret To Amplify Sales BEFORE You Start Selling

    Play Episode Listen Later Oct 21, 2020 13:31


    In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/191

    190: How To Properly Scale For Maximum Success (and Minimum Stress)

    Play Episode Listen Later Oct 19, 2020 17:11


    What's the best way for you to take your idea and get it into the hands of as many people as possible? In this episode, I'll share how to scale up... the right way. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/190

    189: How To Get Featured In The Media (even if you're just starting out)

    Play Episode Listen Later Oct 16, 2020 20:17


    In this episode, I’m joined by Shelli Varela, and we’re going to unpack how you can get featured in the media by using this very simple structure. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/189

    188: 3 Steps To a High Converting Offer

    Play Episode Listen Later Oct 14, 2020 15:04


    If you're wanting to make your next offer a big win, follow the 3 steps outlined in this episode. I didn't and it almost cost me. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/188

    187: Our Community Went CRAZY... In The Worst Way

    Play Episode Listen Later Oct 9, 2020 14:07


    It's inevitable that you will have people who will disagree with decisions you make in your business. But what happens when they start a revolt? In this episode I'll give you the behind the scenes of a massive fallout that happened in our community... and how we turned it around. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/187

    186: $2.4 Million Dollars of NEW Recurring Revenue

    Play Episode Listen Later Oct 7, 2020 12:46


    Last year we missed a HUGE opportunity and we weren't going to let that happen again. The plan worked, generating $2.4M in recurring revenue. I'm going to tell you what happened in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/186

    185: What Do You Measure?

    Play Episode Listen Later Sep 3, 2020 18:42


    What do we measure in our business to ensure that we are growing every single year? I'm going to tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/185

    184: How To Create The Perfect Webinar

    Play Episode Listen Later Sep 1, 2020 17:06


    Creating the perfect webinar means you need to be deliberate about tweaking a few key areas and in today's episode I'll share how we're doing it right now for our software company. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/184

    183: How To Maximize Your Bottom Line With Online Courses

    Play Episode Listen Later Aug 28, 2020 41:20


    In every business we're always looking for ways to maximize our profit margins. And no matter what business you're in, there is an opportunity to do that with an online course. In this episode Amy Porterfield will walk us through how.   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/183

    182: Navigating Overwhelm

    Play Episode Listen Later Aug 26, 2020 16:32


    It's been nearly TWO months since the last episode of the Marketing Your Business podcast. Why? I'll explain in this episode along with how to navigate overwhelm (because that's exactly what was happening for me). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/182

    181: Black Lives Matter

    Play Episode Listen Later Jun 5, 2020 30:02


    This episode has nothing to do with business but everything to do with business. Join me as I talk about what happened when I decided to get involved with the Black Lives Matter movement. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/181

    180: The BEST Way To Attract Highly Targeted (and Cheap) Leads That Buy

    Play Episode Listen Later Jun 1, 2020 53:01


    In this episode, you're going to discover how to quickly build your email list, generate cheap (but highly-qualified leads), and immediately convert those leads into paying customers and clients (even if you’re starting from scratch). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/180

    179: The #1 Conversion Booster of All Time Is...

    Play Episode Listen Later May 29, 2020 16:44


    What's the number one conversion booster of all time? In this episode, I’m going to talk about the number one thing that’s going to help you get more clients on the front end, and keep the clients you’ve got happier and paying month after month. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/179

    178: A Big, Gigantic Force That's Holding You Back... and How To Eliminate It

    Play Episode Listen Later May 27, 2020 14:16


    I've seen it over and over. There is something that could potentially halt your success in its tracks if you're not careful. I'm going to tell you what it is and how to eliminate it forever in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/178

    177: TRIBE Launch Debrief - What Happened and What Worked?

    Play Episode Listen Later May 25, 2020 19:19


    I was nervous and anxious because we do this launch one time each year. And this year it was happening in the thick of the COVID pandemic. Listen to this episode to find out what happened. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/177

    176: Creating Crazy Momentum From a Standing Start (Part 2)

    Play Episode Listen Later May 22, 2020 25:01


    Can you create momentum from a standing start? Heck yes you can and in today's episode, you'll hear from three people who did it and see how you can too! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/176

    175: Creating Crazy Momentum From a Standing Start (Part 1)

    Play Episode Listen Later May 20, 2020 25:51


    Often we'll hear an idea or strategy and think "oohh... that's good". The question is, do you put those ideas into practice? Today you'll hear from three people who took action on what was shared in episode 171. Prepare to be inspired!   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/175

    174: My Embarrassing Hashtag Fail

    Play Episode Listen Later May 15, 2020 12:14


    I'm in the thick of our most successful promotion ever. And yet, something incredibly embarrassing happens, not once, not twice, but three times in front of thousands of people. My team could not believe what just came out of my mouth, and I’m going to share with you the entire story in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/174

    173: Why Memberships? Why Now?

    Play Episode Listen Later May 2, 2020 17:37


    People see my passion for membership sites and it's because of 3 very important reasons. In this episode I'll share why every business should have a membership starting TODAY! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/173

    172: Am I Too Old For This? (and other thoughts that keep you stuck)

    Play Episode Listen Later Apr 30, 2020 15:27


    A Facebook post in our community exploded with comments when someone mentioned "age". DO NOT let age, experience or anything else stop you. In this episode, I'll share 3 quick hacks to get you on track to creating a lot of momentum in your business (and your life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/172

    171: A Super Simple Launch Strategy With Shockingly Good Results

    Play Episode Listen Later Apr 27, 2020 16:51


    If you've been sitting on an idea or have been "thinking" about launching something new, PLEASE listen to this episode. You'll thank me later :) Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/171

    170: What Makes a Great Membership?

    Play Episode Listen Later Apr 24, 2020 15:33


    Could you add a recurring revenue membership to your business? In this episode, I'll share three quick things that would immediately give it a green light. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/170

    169: Can a Smaller Audience Be An Advantage?

    Play Episode Listen Later Apr 22, 2020 12:41


    Can having a smaller audience actually be an advantage? You bet! And in this episode, I'll tell you why along with examples of people crushing it with tiny followings. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/169

    168: How To Sell Without Being a Slimeball

    Play Episode Listen Later Apr 20, 2020 22:53


    As business owners, we all need to sell. But nobody wants to sound like a slimeball.  So how do you sell in a natural and authentic way without sounding slimey? I'll share my secret strategy that works like CRAZY in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/168

    167: Fear Is Not The Boss Of You with Jennifer Allwood

    Play Episode Listen Later Apr 17, 2020 23:29


    At some point in our entrepreneurial journey's, we have had to face fear. Fear of failure, fear of success and fear of what people think or even fear of the unknown. In this episode, Jennifer Allwood joins me to talk about how to navigate that fear and protect our most important asset we have as business owners - our courage and confidence. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/167

    166: A New Experiment With Surprising Results

    Play Episode Listen Later Apr 15, 2020 12:37


    I think I may have just landed on a BIG breakthrough that you can use in your business to drive more consumption of your content and ultimately more sales. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/166

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