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Latest podcast episodes about russell brunson

Decide to Lead: Leadership & Personal Development Hacks
He Asked Tony Robbins This Question

Decide to Lead: Leadership & Personal Development Hacks

Play Episode Listen Later Jan 19, 2022 19:59


#197: I loved this exchange and had to share it with you! Russell Brunson was in a mastermind group meeting recently with Tony Robbins. The question Russell Brunson asked Tony Robbins and his response are worth your time listening to the exchange. I had to share this lesson about the Proximity Principle.Connect with me on LinkedIn or to send me a DM:https://www.linkedin.com/in/russleads/See the full video of Russell Brunson and Tony Robbins:https://www.youtube.com/watch?v=lXcny9beLoATap here to check out our latest book, The Great Resignation, on Amazon!Tap here to check out my first book, Decide to Lead, on Amazon. Thank you so much to the thousands of you who have already purchased it!--About the podcast:The Culture Hacks Podcast with Russ Hill is for leaders of teams who want to grow and accelerate their results. In each episode, Russ Hill shares what he's learned consulting executives on their organization culture. Subscribe to get two new episodes every week. To connect with Russ about what he does with company culture message him on LinkedIn!

The Marketing Secrets Show
Identity And Obsession

The Marketing Secrets Show

Play Episode Listen Later Jan 19, 2022 15:40


The secrets of transforming your identity into an actual obsession. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Series Podcast. Today, we're going to be going even a little bit deeper, talking about identity. All right, I know I talked about this stuff a lot, but it's in my head on my mind a lot. I think sometimes we talk about a topic and then we're like, oh yeah, I know what that is. So the topic we're talking about is identity shifting again. And I've talked about it in so many different ways. Like we talked at it from a marketing standpoint, like with your audience, you've got to create an identity shift if you truly want them to move and follow. In goal setting, we talked about you have to have an identity shift if you want to actually move and change. But I had a weird realization over the last probably 48 hours or so. So those who don't know, my life right now, and we're in the middle of wrestling season. I help coach the kids high school team. So every day at 2:30, I leave the office, race over to the school, and I coach. And it's kind of weird, because I'm not the head coach. I'm there just kind of wrestle my kids, and help people, and whatever. But it brings back all the memories of when you were doing it, right? When you were wrestling, and when you were competing. And for me, it was like, man, wrestling was my life. Like it was the only thing that mattered. There was nothing else. There wasn't like a number two or number three. It was like wrestling and then nothing else. And it's interesting because I watched the kids now, we've got some really good wrestlers on our team, but I think it was two days ago, maybe three days ago, I had this realization. I said there's a difference between people who are wrestling and someone who is a wrestler. And I was looking, because most of the people on the team are here and they're wrestling. They come to practice every day, they wrestle. Then they go to the matches, they go to the tournaments. They do stuff and they wrestle. They're wrestling. But there's a difference between just wrestling and then those who are wrestlers. Right? And it was interesting, because last night my high school I grew up in, it's Hillcrest High School in Sandy, Utah. Every year there's this rivalry against Brighton High School. We hate Brighton. And Brighton's the big... It's Hillcrest versus Brighton. And I think it was like 40 or 50 years ago, they started this thing called the Battle of the Ax. And so they had this huge Ax. And each year, whoever wins the dome gets to keep the Ax. And so when I was a senior in high school, we had lost the ax like 13 or 14 years in a row. And our senior year, we were a really, really good team. And my senior year we actually won the Battle of the Ax. And what's crazy cool is last night, Hillcrest won the Battle of the Ax again, for the first time in 24 years. First time since I was a senior in high school. And so I saw that on Facebook, someone posted it. So I got all excited. And so I started going back through all my old video files. And I found videos of me wrestling in the Battle of the Ax. And then us winning the ax, and us going crazy, and videos of the ax and like all these things. And so it's kind of fun, I went and took some little screenshots and some clips of me wrestling. And I posted it on Facebook and tagged all my old wrestling buddies and coaches. And anyway, the last 12 hours have been a lot nostalgia for me, just seeing my coaches comment, my friends and my teammates. And ah, just thinking about it. But I started thinking this morning again, as I was looking at that, this is the identity shift, right? There's a lot of people who do wrestling. There's a lot of people who, again, they go through the motions, they do the thing. But there's a difference. When I was competing, I was a wrestler. And what does that mean? Like what does it look like? Because from the outside, it probably looks similar. But the difference was, when I would wake up in the morning, all I was thinking about was how to become a better wrestler. I was at school, in classes, that's all I was thinking about. When wrestling practice started, I was there. I showed up early. As soon as I got in the room, we started wrestling, started rolling around. As soon as practice ended, my dad would show up and I would do a second practice every single day. And then on the weekends, like when we traveled, we brought wrestling mats. We literally have wrestling mats that we'd hook to the top of my dad's truck. When we'd drive on family vacations, we'd get the wrestling mats out and we'd wrestle in the morning before we would go do our, go on the lake or whatever. I wasn't someone who was wrestling, I was a wrestler. It was different, right? It's an identity shift. Like it was my life. There was nothing else. It is who I was. And I look at the kids who are the most successful, if not the ones who wrestle, that it's the ones who are wrestlers, where it is who they are. It's who they become. And I keep trying to think, how do I instill that in kids? In wrestling, how do I get you to go from being like, oh yeah, I'm wrestling. I go to wrestling practice. Like, no, no, no. You don't understand. If you really want to be the best, if you want to be a State Champ, or a National Champ, or an All American, or whatever, the thing is, you have to... It's more than this. It's not just doing the motions that everybody's doing. It's like, you have to have this identity shift where you become a wrestler, where that's all you do. That's your full-time am job, income, livelihood, thought process. Like everything is wrapped into that thing. So why do I share this with you guys? I share it with you guys because as I've been now, 20 something years, teaching entrepreneurship, and online marketing, and doing this thing, I see that same division. There are people who start businesses. There are who try to make money. There's people who, whatever, right? But the people are successful, the ones who actually had the identity shift, where they have become an entrepreneur, they become a publisher, they become an author. They become something different. And you can tell that shift because it goes from like, "Okay, I got to work on my business today for an hour." Or, "I got to block out three hours," to "This is my obsession." I was talking about it with... Recently, I let go some people who had been in our company a long time. And I remember for me, it was like... It's tough because I'm like, man, if I got fired from this, from what I do, it's my life. There's not like I go to work and then go home at night. It's like, this is my life. And this is my life and I'm thinking about it all the time, like when I'm the shower I'm thinking about it. At my home, my family... Maybe that's wrong. I don't know, it's an obsession, but if you look at my identity, what am I like? I am an entrepreneur. I am a curator. I am a... Like, I could give you different identities that I resonate with. But it's deep. It's not a dabble. In fact, I remember, this is a couple years ago, somebody asked for my email address. I gave it to them. They're like, "That's your work email. What's your real email?" And I was like, "What are you talking about?" And they're like, "Well, don't you have a personal email and a work email?" I'm like, "There's no division." I don't have a personal life and work life. This is my life. You know what I mean? And I was confused, because I remember someone on my team, assuming now I think I've learned since then that almost everyone has a work email and a personal email. But for me, again, there's not a line between those two things. This is my mission. When I was wrestling, I was a wrestler. My mission was singular focused. There was one thing. Since I've gotten out of wrestling and I've become who I am now at today, there's no work Russell and home Russel. There's Russell, and this is who I am. This is my personality. This is my identity. That's how deep your identity shift has to become. And not that you can't have success without it. People have success, they make money, blah, blah, like those things. But if you really want to, in my mind, to change the world, to do something amazing, it's deeper. It's this thing where it becomes you. That's what an identity shift is. It's not saying, "Oh yeah, I wrestle." No, no, no, no, no, no. I'm a wrestler. Like you cut me, I bleed that color. I remember Stephen Larson one time, in fact, we made a whole t-shirt, a theme, out of funnel hacking live when you're calling people diehard funnel hackers. And his joke was, if you cut me open and you see my heart beating inside, you'll notice there's a blue gear and a red gear. That's how deep I am in this community. And so we made these t-shirts that said Diehard Funnel Hacker, and it had a beating heart, click funnel's heart. But again, that's the kind of identity shift you have to have. And I don't know exactly how to do that, or how to have it, other than it's got to become an obsession. I think in our society, in our world, people talk down about obsessions sometimes. Because there's definitely a negative stigma sometimes. And it's tough. As a producer who likes to produce, I struggle with people I love around me, including my wife and other family members, other people who are just like, "You got to turn it off. You got to stop." And I'm like, I don't understand what this means, turning it off. It's not like I'm going to work and I'm leaving work. It's who I am. It's my identity. There's no on off switch. It's just, it is.And that's the level of identity shift you've got to have you really want to change the world. I remember, I think I shared this on the last episode of the podcast. But I remember there was a wrestling film I used to watch all the time, with Tom and Terry Brands. And it started with, "My name's Tom Brands. My goal's simple, I want to be the greatest wrestler in the whole world." And then the second guy is, "My name's Terry Brands. My goal is simple. I want to be the greatest wrestler in the whole world." That was not somebody who was going to work and then going home at night. That was someone who, they were trying to change the world. They were trying to be the best. And I feel like, man, if you really want to do something great, you got to do that. And it's tough for most people. Because most people don't have that. It's interesting, I had my time when I got to be an athlete, which for me was from... I didn't start wrestling until eighth grade. So from eighth grade till college. So there's what, four years high school, 8, 9, 10. So I had a decade. Wow, I had a decade. I had a decade where my sole focus was being an athlete, and everything was there and focused. And I look at most people, it's interesting, because now that I'm coaching high school wrestling, most people, their only chance to be athletes is two or three years. If they start as a sophomore, maybe freshman, they make it four years. That's the window of the life they're an athlete. And if they're not great or whatever, like again, if they haven't had that identity shift, they do the thing, but they're not... Like they miss that. I think for me, I was lucky where I had a decade of my life where I was singular focused. I had a chance to have that. And so for me to go deep on something, to be obsessed with something, I had done it before. That pattern was in my brain. It was easy for me to, as I switched to business, to become like, okay, I'm going to tackle this with the same like fervent energy that I did with wrestling. And so I was able to go deep on it, where a lot of people have never had that chance in their life. They've never gone deep. They never sacrificed everything they had for something that they wanted to get. And if you haven't in life, it's going to be kind of hard. It's going to be hard to even understand. You've seen somebody who's crazy like me, and you've seen somebody. You get people around you, but you never experienced that. And it's like, how do you trick your mind? How do you train your mind? How do you go deep on it? And I don't know the exact answer, other than I think we got to stop thinking about it from a, go to work and back, and more of like, this is who I am, this is who I've become, this is who I serve. This is all the things related to that. So anyway, I'm sure some of you guys think I'm crazy, and you're rolling your eyes. And you're like, Russel, I didn't get in here to try to change the world, just trying to make some extra money. And I get that. But you will find out very quickly that the money is short lived. And the thing that, at least for me, and I don't think I'm unique in this. I've talked to a lot of successful people at the highest levels. I've talked to the Tony Robbins of the world, people like that. And it's the same thing, I don't do this for money. I have plenty of money. I do this because this is who I am. Like Tony Robbins is Tony Robbins. He's not like, I go to work and I motivate people. No, no, no, no, no. You don't understand. Tony is... I don't know how to explain it other than he is Tony. This is his mission, his life. And he'll be on his deathbed, running a UPW, like streaming it in. Like, I don't want to stop. Like, I'm going to go til the heart stops beating. Just keep going and keep going. And I think that's me. It definitely is me. Unless I find something different to shift my identity to, but as right now, I love this. I love who I serve. I'm obsessed with it. The art is so rewarding and fulfilling to me, where, again, like Russell you got to turn it off. Like why would you want to turn it off? I can't understand that. It does not compute in my brain. And that's the level of obsession I think you really got to have, if you want to be successful in anything at the highest levels. So anyway, again, just thoughts in Russell's head that I want to share with you guys. Yeah, so I hope that helps. I hope you guys... And for those of you guys who are like me, and hopefully it gives you permission to be like, it's okay. It's okay that I'm obsessed. I got to be careful, because there's a line of obsession where you can lose everything. You can lose your family, you can lose your friends. And I don't believe in that. I believe in trying to incorporate the people you love most into your mission. Like my dad was at wrestling practice every day with me. My mom came to my tournaments. I was able to incorporate the people I loved in the mission that I was on at the time. And I feel like the same thing's true here. I had the chance to bring my kids to Funnel Acting Live. We created a whole family event, unlocked the secrets for our families, because I wanted to bring my kids to an event. So it's like, you don't have to do it and lose everything, unless you isolate from the people you love. It's like, how do you incorporate and bring those people on the trip and the ride with you? So anyway, I hope that helps somebody. I appreciate you guys for listening. It means the world to me. We're working on a new Funnel Hub inside of ClickFunnels 2.0, the very first one is marketingsecrets.com. So it's not quite live yet. By the time you guys hear this, it might be live. Hopefully in the next day or two, we'll have it up there. But it is the first ever Funnel Hub built on ClickFunnels 2.0, which is exciting. Actually, it's not true. We launched magneticmarketing.com on ClickFunnels, 2.0. So that was the first one. And it is live so you can go see it. You can test page speeds. The page speeds are insane on it, which is really cool. Even though we haven't actually turned on all the cashing and optimization stuff yet, it's still way faster than every other page builder. So it's exciting. Good things are happening. And do you want to know why? It's because we're obsessed. All right, thanks, guys, for listening. Appreciate you. And we'll talk soon.

7 Figure Flipping with Bill Allen
[517] Success Secrets From a 1960s Vinyl Record

7 Figure Flipping with Bill Allen

Play Episode Listen Later Jan 18, 2022 10:56


Just before Christmas I got a box in the mail from my mentor Russell Brunson.It contained some awesome things……including a set of vinyl records with ACTUAL recordings made by Napoleon Hill in the 1960s.I couldn't believe my eyes when I opened the box.Napoleon Hill studied success and was the godfather of the mastermind concept that forms the foundation of just about everything we do here at 7 Figure Flipping.These records are pure gold.And almost NO ONE has heard these recordings before.So I want to play one of these records for you today.It contains something everyone needs to hear (without this, you WON'T achieve your goals in life or in real estate or business or anything else)...Listen in now!It has to do with something Napoleon Hill called “definiteness of purpose.”When I heard this I knew I had to share it. See acast.com/privacy for privacy and opt-out information.

RISE podcast
248: What Does Success Look Like? - with Russell Brunson

RISE podcast

Play Episode Listen Later Jan 18, 2022 67:33


Hey, guys. Welcome to a new week and a new episode of the Rachel Hollis podcast. I'm your host, Rachel Hollis, and today I'm slipping a little something into our series on the mindset for success. So if you've been with me for the last couple of episodes, we've been talking all about the thought process and the mindset that you need to be successful. But in the midst of that, I had the opportunity to interview one of my friends, who is maybe the most successful business person I know. I sat down with Russell Brunson, who is the founder and CEO of Clickfunnels. If you're not already familiar, they are one of the biggest, if not the biggest, company that exists for helping online marketing entrepreneurs build bigger companies. Russell will explain it in this interview. Much better than I do, but the point is this person has built a company from the ground up and not just built it to be sort of successful, but wildly, wildly successful. So who better to ask about what success looks like? Because not only is Russell financially killing it and has been for a really long time, he's genuinely one of the best people I know, like the best, most humble, kindest, most excited, joyful about life. And I really wanted to know how he defined success and what he thinks is necessary for the rest of us to have in our mindset to make us successful too. So I hope you dig today's episode. If so, be sure and take a screenshot, tag me, tag Russell and let us know what you thought, but this is my conversation with my buddy Russell Brunson. --- Have you heard about the HOTLINE yet? Call (737) 400-HOCO, and press 1 to leave a question for Rach. Press 2 to share your story about the Hollis Company - it can be about your Start Today Journal, attending a RISE conference, coaching, or anything you want! We can't wait to hear from you ;) Inner Circle is a private membership community of people from all over the world who are dedicated to becoming a better version of themselves. Each month Rachel teaches a lesson on a different topic (self-sabotage, how to create an action plan to achieve a goal, etc) and we work together as a community to hold each other accountable and do the work. Check out more about Rach's Inner Circle here! --> https://thehollisco.com/pages/rachs-inner-circle Learn more about your ad choices. Visit podcastchoices.com/adchoices

Luminary Leadership Podcast
56. Discovering the Genius Within You with Mike Zeller

Luminary Leadership Podcast

Play Episode Listen Later Jan 17, 2022 30:47


I've been so eager for this episode to drop because I know that this conversation with Mike Zeller is going to be one that stays with you for a lifetime! Gearing up for this particular conversation, God just kept dropping in my lap these hints that you, my wonderful listeners of the Luminary Leadership Podcast, needed to have these conversations around the idea of shifting away from just pursuing what is easy, comfortable and what feels like it will bring success and tapping into who you're called to be and what you're meant to do, things that will bring you those feelings of fulfillment and joy.  During his career, Mike studied under industry masters like Tony Robbins and Russell Brunson,  his business has skyrocketed and he's got over 600,000 followers on Instagram. But, none of that even holds a candle to the depth of conversation that we have today around the concept of really discovering the genius within (which is also the name of his book). He has an actual process that he talks about today; a four step process to help you discover your true zone of genius, that category of your work life and your personal life that is going to take you into a state of flow where you feel both productive but also purposeful in what you're doing. Let's get to the episode! SHOW NOTES: https://luminaryleadershipco.com/episode56 RESOURCES FROM THIS EPISODE: To get a FREE copy of The Genius Within https://www.geniuswithinbook.com/gw-book-v1 (just pay shipping and handling) TEXT Genius You to 474747 for “How to Find Your Genius” e-book Connect with Mike on Instagram https://www.instagram.com/themikezeller/ Connect with me on Instagram!

The Marketing Secrets Show
The Downside Of Being An Achiever

The Marketing Secrets Show

Play Episode Listen Later Jan 17, 2022 12:45


Most achievers I know struggle with truly feeling fulfillment. Some of my thoughts after a long weekend. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, good morning everybody. This is Russell Brunson, and I want to welcome you back to the Marketing Seekers Podcast. I just dropped my kids off at school and I'm slowly exiting the parking lot with a million kids driving, hoping for my life. But I wanted to talk about something that's been on my mind for a little while, which is some of the downsides of being a hyper achiever. All right everyone, I'm still in the kids' parking lot, trying to get out, but I wanted to talk to you guys today about something that I was thinking about a lot this weekend, and it's interesting. I don't know if you'll learn anything from this, but I think for people who are like me, hopefully you'll feel less alone. And then people who aren't like me, this is me sitting on a couch and you get to be my therapist. So that's kind of the game plan. I hope that's all right. But what I want to talk about is some of the downsides of being an achiever, especially a hyper achiever. It's been interesting in my life and I wouldn't say all my life. When I was younger, I didn't have much direction or motivation or things I was trying to do. I used to come home from school and we'd watch cartoons and we'd eat Cheerios or Rice Krispies until dinner, and then we'd eat dinner and do homework, and that was kind of end of it. And I tried to play basketball. I tried to do some things, but I wasn't that good at anything. It wasn't until I started wrestling that I had my first identity shift, my first thing where I did something, I was like, oh my gosh, this is who I am. This is who I want to become and that was the day I became an achiever. I don't want to be good, I want to be the best. In fact, I remember there's an old wrestling movie we used to always watch and it had Tom and Terry brands on it, who, you know who they are they're twin brothers, the wrestled for Iowa, both world champs. One of them was an Olympic champ. And the video started with Tom Brands saying, "My name is Tom Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And the next scene was Terry Brands. He said, "My name's Terry Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And I remember I used to watch that and think in my head, my name's Russell Brunson and my goal is simple. I want to be the greatest wrestler in the whole world. And that was my goal and obviously I never met that goal. I never became the greatest wrestler at all time, but I set a high goal and I started working towards it and I killed myself to reach that goal. And I became an achiever so much so where I would do anything. I would cut 30 pounds a week. I was telling my high school kids I literally would come in on Monday at 160 pounds my sophomore year and then Thursday, I weighed at 130. And so yeah, I was losing 30 pounds a week every single week. I was doing just crazy things. I was working out. I was just wrestling, lifting weights, traveling around the country. Everything I could to reach that goal. And it's interesting. It's like there's something powerful about being a high achiever. You have this drive and you push and you get to accomplish and achieve things. But one of the downsides, probably the biggest downside is it's hard to be content and that's something I've struggled with my whole life. In fact, I see people who are very content and it's something that I am jealous of. Man, I wish I could just be content. I wish I could just sit there. I wish I could just relax. And the reason I started thinking about this, this weekend is because I start thinking about when in my life have I really felt content? And as hard as I can think, I only remember two times and the first time was in wrestling. And I apologize. I have kind of a cold right now. So if I'm sniffling, that's why. Or if my voice sounds funny. So the first time that I think I ever felt content was after my junior year and I had set the goal, I wanted to be a state champ. And I had worked towards it, worked towards it, worked towards it and I remember my junior year, I won the state title. And I remember winning it and then in the car driving home, I remember this is 17 year old Russell at the time and I'm driving home and I'm looking around, I'm looking at all the mountains and the scenery outside. And I was like, this is all? And I lived in Utah as a Utah state champ was looking around. I was like this is all of Utah and I'm a state champ. I'm the best in Utah right now. I'm the best in this entire state and I remember feeling so content that I was driving home and just like, ugh, I did it. I achieved that thing. And the rest of my wrestling career, I was always chasing after goals and dreams. I wanted to be an all American. I did get that. I became an all American, but I wanted to be a national champ and I took second. And then in college I wanted to win this tournament, that tournament. I did well, but I was never a national champ. I was never a PAC-10 champ. I never got to experience the big win again. I won tournaments and things like that, but winning my state title was the big thing and I felt so content afterwards. And so, but yeah, the rest of my wrestling career, I kept racing, chasing, chasing, chasing, and then eventually I lost and my career ended and that was the end of it. I never achieved that thing. And then for me, I was like, ah, as an achiever, I have to achieve something, and at the time I kind of started my business. And so I shift my focus to business and then I spent the next decade and a half running a business, running a business. And the weirdest thing I remember about business was there was never a time where you got your hand raised. It never ended, just like this continual cycle. IN wrestling, there would be tons of work and effort towards a goal and then you either win or you lose but it was finite. Where business is this revolving circle, which is good on some ends, because the game you can play for a long, long time. But it was also bad because I never got my hand raised. It never ended. I never felt like I achieved something. In fact, I remember one time, somebody to me, "When did you feel like you made it?" And I was like, "I don't know. I'll let you know if I ever do." I've never felt that way. There's always this constant pressure grind. And I've enjoyed it as an achiever. It's taken me to a lot of places. I've met a lot of cool people, done a lot of cool things, accomplished a lot of cool stuff but it was never a point where I was like, ah. Even when I go on mastermind trips or retreats or things like that, there's always this anxiety or stress. At Funnel Hacking Live, I always think at the end of it, I'm going to feel like ah, this complacency or that feeling, but I never felt it because as soon it was done, it's like, ah, we sold people in our coaching program. Now I've got to worry about that. And it's just always this cause of stress. Except for one time and the one time was after the 10 X event and some of you guys know this story. I set a goal before we went. I was like, I want to do 3 dollars million dollars in sales because that means I'll net a million. And that event was the perfect storm where we said the whole thing, the presentation just killed it and we ended up doing $3.2 million dollars in sales. And there was this moment after the pitch was done, and I stood in line for six hours taking pictures of everyone. And Collette and I went back to our room and we were so tired and I remember laying in bed and we took this picture of us just laying in bed, smiling together. And then we passed out for four hours. And that was the second time in my life I can remember being content where I was just like, ah, we did it. I set a big goal, achieved it and then it was done. And then I remember that night after we woke up, we went back into the room where everyone was processing the money and counting all the order forms and it just felt complete. It was final. I set the goal, I achieved it and I got a break. I had a chance to rest. And those are the two times in my life. Isn't that funny? Two times in life where I felt like I could rest where I was just like, oh, like I did it. And the rest of my life has been running and sprinting. And I don't know about you, but for me it's always like, when my book's done, then I'll have a chance to rest or when the event's done, or when the thing or whatever. But each of those as I finish one, it starts the next thing. We finish the book and then we start the book promotion. Then we finish the promotion and then we got to start the backend sales and the backend sales to the event and then the event to the next thing and it just keeps going and going. And I never felt that feeling of it being done, of just ah, it's finished. And yeah, like I said, only two times in my life I can remember feeling that feeling. So being an achiever, like I said, it's amazing because it gives you a chance to run and to achieve things and experience things and it makes your life very fulfilling. I feel like my life is very colorful. I feel good at painting this beautiful, amazing thing. And I love it. But the thing that I miss is the downtime, the quietness, that feeling of ah, you did it. I feel like that's probably what I've been chasing for so long. Some of you guys know I started my next book probably over a year ago now dang. And the subtitle to the book was going to be The Art of Achievement. Or excuse me, The Science of Achievement, the Art of Fulfillment because that's what I wanted the book to be about. And it was interesting because the parts where I was writing about achievement was really easy for me to write, the Science of Achievement. Here's how we do it. That part was really easy. And then every time we got to the Art of Fulfillment, that part was really, really difficult for me. I struggled writing those things so much so that I ended up stopping writing that book. And I was like, you know what? I don't know how to be fulfilled. I haven't felt that. I don't feel content. I don't feel fulfilled all the time. I'm still trying to figure this out. So I've actually changed the whole book where the book now, I change the title as well. The new book is going to be called Secrets of Success and it's going to be about achievement, about success. How do you get these things? Because that's what I've mastered, but I understand that I'm good at. But the fulfilling part, I don't know yet. I understand pieces of it. I understand the psychology, I understand things, but I haven't been able to really feel that often in my life. And so I'm saving that book or that part of the book for a later year in my life where I have a chance to figure those things out. So anyway, this weekend for me was interesting because I sat down and I had this chance to start thinking through how do I feel fulfilled? How do I feel content? What is that thing? And that's when the whole thought came. In my life when have I felt content? And the only times I could think about was I won the state title and when I did the 3.2 million in sales at the 10 X event. The two times I felt I like I could rest and I feel like I'm chasing something, looking for that next time to rest. And so I think for me and I'll report back on this because I'm going to try to set goals that have a celebration time. When you achieve this thing, you did this, this, and now you get to rest. Take a day off or do whatever. I don't take any days off and when I do, I'm usually stressing out because the next thing's in the way or things are happening, you know what I mean? So anyway, that's the pros of the cons of being an achiever. I'm sure some of you guys relate to that. Some of you guys think I'm crazy. Either way is totally cool. But for me that's what I'm looking for is how do I get more of those things in my life? And for any of you guys who have been on this hamster wheel like me and you're running and you're achieving and you're doing the things, I want to give yourself permission to try to do what I'm trying to do, which is okay, how do I get fulfillment? How do I get my hand raised? How do I succeed? And then rest in that moment so I can feel it and I can enjoy it and recharge off it before I go to the next accomplishment. Before I climb the next mountain, before I try to conquer the next demon. So anyway, that's what's on my mind this weekend. Hopefully this helps somebody. Like I said, just not really how to as much as most of my podcast episodes, but hopefully just... Yeah, again, therapy for me to talk it out. So thanks you guys. I appreciate you all for listening and hopefully you have a great day. Talk soon.

ClickFunnels Radio
10 Pages Every Day - Dave Woodward - CFR #611

ClickFunnels Radio

Play Episode Listen Later Jan 11, 2022 9:24


A week and a half into 2022 and the subject of New Year's resolutions are (hopefully) still fresh in everyone's minds. If you're looking to pick up a simple and doable yet extremely beneficial daily habit to take your business to the next level, then Dave's got the answer for you: Read 10 pages every day. Dave relates who inspired him to add this habit to his daily routine and why it's so important for anyone looking to grow personally and in business. Dave also talks about his most productive reading/studying method and how directing his focus in the right places with consistency has helped him overcome his life's greatest challenges. (Start 2022 off right by reading at least 10 pages of Russell Brunson's Secrets Trilogy every day!) Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Hindsight HacKing
Expert Secrets: Secret #18 The 5 Minute Perfect Webinar

Hindsight HacKing

Play Episode Listen Later Jan 8, 2022 5:52


In today's episode the guys talk about Secret #18 - The 5 minute Perfect Webinar Script.  Yes you can use all of this information and share it in a 5 minute script.  Expert Secrets by Russell Brunson. Oh and if you do not have a copy of the book yet go get your copy here; https://bit.ly/HHMexpertsecretsCory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

Hindsight HacKing
Expert Secrets: Secret #12 The Big Domino

Hindsight HacKing

Play Episode Listen Later Jan 7, 2022 4:22


In today's episode the guys talk about The Big Domino.  The one thing that can take care of everything else.  The guys read a statement in this episode and we are going to put it here for you as well.  Secret #12 in Expert Secrets  by Russell Brunson is just too good not to have; "If I can make people believe that (my new opportunity/category) is/are the key to (the result they desire most) and is/are only obtainable through (my specific vehicle/frameworks), then all other objections and concerns become irrelevant and they have to give me money." Russell Brunson Did I mention that you need this book if you do not have it already? Get your copy here; https://bit.ly/HHMexpertsecretsCory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us everywhere: https://follow.coolhttps://coryecarter.com 

Hindsight HacKing
Expert Secrets: Secret #10 The 4 Core Stories

Hindsight HacKing

Play Episode Listen Later Jan 6, 2022 11:38


In today's episode the guys talk about The Four Core Stories.  This is secret #10 from Expert Secrets by Russell Brunson.   We all need to master 4 core stories when we are presenting our offer to someone or in a training or a webinar and in this episode we go through them.   Oh and if you do not have a copy of the book yet go get your copy here; https://bit.ly/HHMexpertsecretsCory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

Bitch Slap  ...The Accelerated Path to Peace!
Trial Closes and Future Pacing are powerful right? You see that right?

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Jan 6, 2022 12:00


So I have a product idea I had to sell through a “cart funnel”.  There is the massive course idea.  I've put all this time into learning about funnels and traffic.  Mischa wants to sell and Mischa wants to sell One-To-Many. A bit on future pacing and trial closes. Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov So I had a great idea. I actually think it's yes, it's a great idea on a product to sell in what's called a cart funnel. Anybody who's been listening to this podcast for a bit knows that I'm in embedded in the Russell Brunson ecosystem. And you create things are you have already have products to sell through a funnel. So I'm going to talk about what I'm going to sell through the cart funnel.Mischa Zvegintzov Okay, what I'm going to sell through a cart funnel, I think a better place to start is... you know, there's tons of stuff to sell on a funnel. I had come up with an idea for this, like this massive course. Right? That's, that's that is quite a ways away from even being messy enough, I feel like, too to start pre selling. But that could just be an illusion. Anyway, I really want to have something to sell through a funnel. I've spent all this time and energy and effort, learning about funnels, how to create funnels, how to sell with funnels, how to create traffic, all this sort of things. And I'm like, "I just want a product to sell quick gosh, darn it". So I came up with the future pacing card deck, and the trial clothes, card deck. And people who are familiar with sales, know that it's good to practice trial closes, like pre closing. Get the audience shaking their head, yes. It's very effective for one to many selling. So whether that's through a webinar through with live or recorded, selling from stage, sales letters, landing pages that sell that are designed to sell to the traffic coming through, whether you're selling something on a podcast. This might irritate some people as well, who were like, "I don't want to sell". "Well, I do". I do. Mischa wants to sell and Mischa wants to sell one to many. So this is for people who want to sell, they have a product or a product offering or a service. And they want to get better at selling their product to their perfect dream customer their niche customer.Mischa Zvegintzov And I've spent many many years selling a lot of the bulk of it was home loans.  Wells Fargo, "A paper" home loans for people with the best credit who could provide all their income and asset documentation.  Generally speaking, successful people in the business realm or in their careers or what have you. Where am I going with this? Yeah, sorry about that diversion. You know why that came to me? I was just having a conversation with a friend and the friend was getting a little irritated that I was talking about selling and closing.  And, and, you know, encouraging people to buy and using strategies and tactics to do that. You And he was of the mind of... he had the more beautiful ideal of what I have to offer is so great that people will just see it and want it. And that somehow asking for the order is perhaps cheesy or not cool. And I took a pretty strong stance and was like, You know what? Like, I got my dream customer that, you know, wants help with... Want's help, and I can help them with my product with my service. So heck yes, I'm going to ask them to buy it. Encourage them to buy it in subtle and direct ways.Mischa Zvegintzov Anyhow.  "Tasteful." He's all about "tasteful". It's got to be tasteful. Like, yeah, yeah, it got to be tasteful. I get it. I get it. It's just so funny to me. Anyway. So practicing trial closes, getting the audience shaking their head yes or no to you as you're talking to them, or they're reading your sales letter, or things like that is a very powerful tool. So that when you ask for the order, tastefully, of course, they're already in the mode of saying, yes, they're in agreement. And having them shake their head no can be powerful too. Because you can help them say no about things they don't want. And yes about things they do want.Mischa Zvegintzov Yeah, future pacing. future pacing is setting up the vision of the emotional state they can get to or "leave". And that's another very positive, or a very cool tactic, I think strategy, excuse me. And then tactics on how to future pace. So future pacing is the strategy. And what are some tactics within that? Literally, like, what are things that what in when would you say? And where would you say it? So my card deck that's going to help you practice future pacing, the trial closes, getting them to say yes. Or perhaps no.  Know what I mean? Does that make sense? It's hilarious. As I've been talking about this, I have not been using many tactics. Right. I haven't have I? know, I didn't think so. But it's a really cool concept, correct? Yeah. Like you could see how it would work? Yeah, so you could see how, by setting a future expectation of where somebody would be that that would perhaps help them make a "yes" decision? Right? Or, you can see that hey, if I don't take advantage of using trial closes, perhaps I won't sell as much as I want to. Like not using trial closes is no good, right? Do you want to sell more? Yes. Do you want to sell less? No.Mischa Zvegintzov Anyhow, I just think like, imagine, imagine how... if you could sell just one more unit a month by employing trial closes and future paces. Like how much extra money is that for you? incrementally would that make a difference? Would that be a car payment a house payment? Or perhaps you're selling something smaller? And applying proper future pacing and trial closes? In your sales letter will help you sell 100 Extra $29 things a month. Like that's what $2,900 is that money that you want? Would that help you not pay your car payment? mortgage payment? Get your kids to private school? A couple extra sick date nights a week for your wife, so your relationship thrives. Yeah, that's pretty cool, right? Anyhow, by the time this episode goes to launch, I hope I've got a link for you to get your future pacing cards and your trial deck, your trial close card deck, your future pace card deck and or your trial close card deck. Anyway, that's my that's my inspired idea for something to sell through a funnel. And then of course, I'll let you go in sec. Then of course around that I would need to have some upsells downsells. One time offers things like that.  But we'll save that for another episode. Peace out

April Garcia's PivotMe
135. Internet Marketing Pioneer Rich Schefren Steal our Winners, Top Adviser to the Gurus, Shares Behind The Scenes Becoming Mega Successful.

April Garcia's PivotMe

Play Episode Listen Later Jan 6, 2022 56:37


On PivotMe today, we have Rich Schefren. He is widely recognized as the internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus including Russell Brunson of Click Funnels, and has authored the first viral business report and - get this- invented the first automated webinar back in 2009. Today Rich runs Strategic Profits, which is a company on a mission to turn struggling opportunity seekers into profitable entrepreneurs. Rich explains how being passionate and not productive in whatever you do can drive you to success and happiness in life. He also explains the Steal Our Winners strategy, which revolves around creating a want and convincing people that they needed it. Listen in to learn about the importance of adopting a better and different system in your business to stand out and add value. You will also learn how to appreciate your journey by understanding that having and achieving goals won't make you happy or fulfilled because fulfillment is only found in the progress.  Pivotal Questions Asked: [7:46] How do you navigate those pivots without your ego getting attached to who you used to be? [25:50] Explain what Steal Our Winners is and who it's for? [50:26] If you could tell the world one thing, what would it be?  In This Episode You Will Learn: [12:59] How to tap into who you really are to find your purpose in life and business. [16:14] He explains some of the powerful exercises he's done for him and his clients to transform life and business. [25:57] Steal Our Winners – Rich explains how he creates new and winning tactics and strategies before the rest of the world finds out about them. [46:53] The importance of going through the hardship of growth to get to the other side of success. [50:36] Why it's always selfish to ask someone to sacrifice their happiness for you and never selfish to be unwilling to sacrifice your happiness for someone else.  Quotes: “It's not about where you end up as much as it is about the experiences that you have.”- Rich [8:26] “The single biggest productivity secret in the world for people who are not naturally productive is to be very passionate about what it is that you're doing.”- Rich [10:00] “The principles of marketing never change; the tactics of marketing constantly change and oftentimes something new and different when it comes to marketing generally tends to work better.”- Rich [25:57] “It's always selfish to ask someone to sacrifice their happiness for you and never selfish to be unwilling to sacrifice your happiness for someone else.”- Rich [50:40] “Fulfillment is found in the progress, not in the acquisition.”- April [53:04]  Connect with Rich: www.strategicprofits.com _____________________________________________________________________What can you do today? To Be Productive. Effective. Perform at your best. Even now. Are you struggling to stay focused? If you have the right framework, it takes the guesswork out of Productivity. Get our FREE mini-series 4 Steps: Doing More in Less Time. Visit pivot-me.com/4Steps to get it TODAY!

Hindsight HacKing
Expert Secrets: Secret #7 The Epiphany Bridge

Hindsight HacKing

Play Episode Listen Later Jan 5, 2022 6:19


In today's episode the guys talk about Secret #7 from Expert Secrets by Russell Brunson.  What is secret #7 you ask, well let me tell you.  It is about The Epiphany Bridge.  I love this topic... Oh and if you do not have a copy of the book yet go get your copy here; https://bit.ly/HHMexpertsecrets Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

The Marketing Secrets Show
Money Mindset Secrets…

The Marketing Secrets Show

Play Episode Listen Later Jan 5, 2022 37:50


Did you know this may be holding you back from success in your business? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets podcast. One of the questions I get asked a lot about, and I don't spend a lot of time talking about it, is actually money and mindset around money, and how that works, and things that can help you to make more money, things that hold you back from making money. They have nothing to do with your skill set, it just has everything to do with the conversations, the beliefs, the things inside of your mind. This interview with Josh Forti, it was really fun and hopefully you enjoy it. Hopefully it'll help you if you do have money blocks, to help you get unstuck. If you don't think you have money blocks, you probably do. And this hopefully, interview, will make you very aware of those things, and help you to find those things and knock them out in your life. That said, we'll keep the theme song, and when we come back, listen in on this interview with me and Josh Forti. What's up everybody? Welcome back The Marketing Secrets podcast. I'm here today again with Josh Forti, and we're having so much fun today. We just recorded one episode and now we're going deep into episode number two, which we're going to be talking about mindset as it relates to things that are very specific to you guys as entrepreneurs. I'll Josh talk more about this as he's going to be queuing up the question, but hope you guys enjoy this episode as well. Josh Forti: All right, man. First off, we got to talk about your shirt. I feel like there's got to be a story behind this. Guys, for those of you that are listening on audio, let me just explain real quick. It is a skull and crossbones, but it's not just a skull and crossbones. It's got bunny ears on the skull. It's got little waves off to the side. What does it say on the sleeve? Russell: It says, "Psycho bunny." Josh: Psycho bunny. Russell: This is actually a really cool brand called Psycho Bunny, and I bought a couple of their things. I'm like, "This is a cool brand." And then I was shopping with Bart Miller in Vegas, and they have a Psycho Bunny shop. I went in there- Josh: Oh dang! Russell: And they had shirts and jackets and suit jackets that have the Psycho Bunny inside. It's just a fun, cool brand, and I really like it. Psycho Bunny. Josh: Okay. There's no grand, huge story behind how you got it. You just liked it. Russell: I should buy the company because it'd be really cool. Anyway, nope. Nothing. Josh: Guys, when you're a funnel hacker and when you decide to take over the world and create empires, you can randomly decide on a podcast that you're just going to ... "I should buy the company." That's not a normal thing that most people get to say, but it's super dope. Russell: This could be a fun episode in the future because as we acquired two big companies last year and I'm learning about this and having more fun with it, there are some cool ... For most of us, we look at a company, like, "There's no way I could buy that company," but then like Tai Lopez who just bought RadioShack and he bought Pier 1 Imports and all these companies… Josh: Dress Barn. Yeah. Russell: Now, I bought a couple companies and I'm like, oh, my gosh, there's actually a really cool strategy where it doesn't technically cost you any money if you do it correctly. We bought Dan Kennedy's company for a steal. We've launched the first thing. Now we made our money back. And now moving forward, everything I do with Dan Kennedy's company is pure, unadulterated profit to the bottom line. And that's exciting because ... All of a sudden it's like, you can actually buy companies when you understand the core principles of what we do. Anyway, that's a topic for another day, but it's kind of a fun one. Josh: So much fun stuff. Topic for another day. We'll do many episodes. Now is not the time. We're going to dive into what I think goes really well with our last episode. Last episode we talked about goal setting and setting things up, and that last bit of it was around identity and beliefs and values and rules and things like that. I want to talk about mindset here, and specifically the mindset ... There's a couple core key areas, because what's interesting is a lot of times we think mindset is we have to train our minds to think a certain way, or we have to overcome false beliefs about bad things. Like, "I'll never be successful" or "I'll never be this." But it goes both ways, because often times we can have fear of success. We can have fear that, oh, my gosh, what happens if I actually achieve that goal? There's so many different things around that, that we could dive into, but I want to kick off with this one specifically around mindset around money. I do want to talk about not just money, failure, doing the impossible, things like that, but I want to start with money because I feel like money is one of these things that we all have some form of weird relationship with it. Very few people grew up in a home where their parents and everybody around them had a healthy relationship with money, because most people ... I would say 90 plus percent of the people that I've met do not have a healthy relationship with money. They don't understand it. They don't understand what it represents, how it works, any of the things with it. For you, I want you to take us back because one of things, and I've kind of told you this at the beginning, a lot of people in the ClickFunnels world, like Russell. I was talking to Brad Gibb the other day. Shout out to Brad. He's awesome. He's like, "Russell has come and he's taken these handcuffs off of us, to where now we just can print money." It's ridiculous. It's kind of a cheat code. When we talk about it to all of our friends, we go around and we're like, "Yeah, we just kind of make money on the Internet." They're like, "How do you do that?" We're like, "We don't know. We just do what Russell says and it just works." Russell: It's a magic trick! Josh: It just shows up. It's amazing. We've kind of unshackled the making of money, if we follow what it is, but keeping money. But our thoughts around money, our beliefs around money, how we perceive and value money, how we think money is going to change us. All of these different other things around money, those things are now new problems that a lot of us are running into, or have not yet applied the things that you've told us to do because of those beliefs. I think both of those are true. I've seen so many people ... I made not a ton, ton of money, but certainly 10 times more money than I'd ever made in my life when I first got started, and blew it all because of my poor, very unhealthy, almost toxic relationship with money. Take us back, what are the money shifts or the beliefs around money, specifically in mindset, that you had to go through. I'm just going to kind of leave that open ended and see where you take it. Russell: The first thing I think that would be useful for everyone is for everyone to actually, honestly sit down and look at their relationship with money and understand it ... It's funny because if you would ask Russell 15 years ago Russell if this was actually a real thing, I'd be like, "No, this is stupid. Just make money. It's easy." But I had a friend who I worked with, man, probably 12, 13 years ago on a project and he was someone who is super charismatic, super dynamic, super talented person. When he was younger, he used his talents and his gifts and he made a whole bunch of money really, really fast. Crazy, crazy money. Money that doesn't make any sense. When he got that money, he started doing stupid things with it. He got into drugs and alcohol and all the problems that are associated with when you make too much money too fast as a kid, and almost destroyed his life. He almost died. He almost lost his family and his marriage. All these things happened. He lost all the money, which was probably a blessing. And then he refixed his life. And then he got back to the spot where he's like, "I want to make money again." I watched him for probably 10 years of his life, where he would do all the right things, he would get close to making a bunch of money and then he would literally subconsciously destroy everything he had built, and it kept happening. At first I was so confused by it. I'm like, "You were so close. How do you keep messing this up? I don't understand it." Then he told me a story. He didn't know this subconsciously but we had a conversation one night where he told me a story. I was like, "Oh, my gosh. Subconsciously, you are linking the destruction of your family, your health and all these things to making money, because that's what happened the very first time. Now every time you get close to it, your whole subconscious mind is like, no, and starts making you do stupid things to destroy yourself from actually having success." I've seen ... Now, it's been a decade of me watching this. And as much as I love this person, I keep seeing him. He's so talented, so many gifts, and keeps not having any success because of this thing that happened in his youth. His is an extreme example, but this is happening to all of us. You think about when you were growing up, what are the things that your parents said about money? What are the things that you heard at church about money? What are the things you heard in different spots? There are so many things that have been ingrained in our head that we don't even know consciously. And also, we start having success in whatever. We start making money or we start getting close to making money, and all these warning signals are popping off in your head, like, don't get money because of this because you'll become a bad person and you're going to fall away from God. You're going to be doing this. You're going to be the bad person. You look at TV. Myron Golden is the first one that ever pointed this out to me. You look at every movie, every superhero movie, for the most part, the bad guy is the rich billionaire who is this horrible person. This is ingrained in our heads that money is going to make us evil. Those things are real, and even if you don't think that they're affecting you, they probably are. Josh: And then you don't consciously believe it. Subconsciously they control you. Russell: Yeah, it's affecting you. I've seen this in my own journey. When I first started making money, I thought everyone was going to be excited. I was like, "This is so cool." I was so excited to teach everybody else. I started making money. I start teaching people and try to show my friends and my family and what happened. The response I got was not what I thought it was going to be. It was not like, "This is amazing-" Josh: At all. Russell: "Let's try it." Instead it was weird, especially for my wife. My wife struggled with it even more so than me because I've had success in parts of my life in the past where ... In wrestling, I was a state champ, I was an all-American. I hit these different things, but there was this weird side of success you aren't expecting where the people around you who you think are going to be celebrating with you, they don't. In fact, I remember my mom when I bought my dream house ... My house is ... You've been to my house. Josh: Your house is insane. It's so awesome. Russell: It's like the coolest thing in the world. When I was growing up, I wanted an insane house. I remember I was finally at a spot where I could buy this house. In the reality, I didn't pay it off immediately. I could've just paid cash for it. I didn't. But within two years I think I paid it off, which was a big deal for me. But I remember when I was buying my house, I remember a comment my mom said. She was like, "You don't want to buy a house like this because then you're going to be one of those rich people up on the hill." I was like, "What does that mean, mom?" She was like, "They're the ones that are always looking down at everybody else." I'm like, "What?" All of a sudden I was scared to tell my mom about my success because my mom viewed the rich people as this thing over here. And then other people. It was this weird thing where all of a sudden it makes you want to shrink down, it makes you want to hide because you're like, "I don't want people judging me because of this thing." For all of you guys, for all of us, there's these things that may happen, where comments are made, when people we love and respect were to all of a sudden to ... The side of success that you think is going to happen doesn't. Especially in money. I think money is a big one because it's such a thing. Josh: Yeah. I also think that because of the stories that we're told by everybody else, like you're saying, subconsciously it's ingrained in our society, what money is and how it works, nobody understands it. Taylor Welch ... You know Taylor, right? Taylor Welch? Russell: Yep. Josh: He's the one ... He and I have become ... I don't want to say good friends, but certainly friends over the past little bit. He was actually the very first person I ever interviewed on my podcast. Russell: Very cool. Josh: He got me into money. He was like, "Study money. Because once you understand how it works, it'll completely change your perspective of it." I always joke around with my mom. I'm like, "Money's not real. It's all fake." In America specifically, the U.S. dollar is not real. It's all fake and it's all made up. She always pushes back. She's like, "It's not fake because I can guy groceries with it." I'm like, "That right there, that shows that I have a different relationship ..." And side note, I freaking love my mom. My mom and I have an amazing relationship. But my mom and I have a completely different fundamental relationship with money. That was a very interesting learning lesson for me. When you change your relationship with money, when you change how it works, when you understand it differently and when you change your relationship with it, it also becomes not hard to get or keep, because now you're not needy of it. Your relationship changes with it. I always think about ... Take it back to dating. I'm not even going to say the book because I don't want people to go ... It's not a great book, but I was reading a clip out of this book one time and the guy in it goes, "Money and ..." Let's say, relationship. Money and girls are kind of the same thing. Those are not the words he used, but money and girls are the same way. If you're desperate and needy of it, you'll never have it. But if you don't care, it'll come abundantly. That was a very interesting shift for me as well. Anyway, I didn't mean to interrupt you but that was very interesting. Russell: It's key. As I studied Tony Robbins, the biggest thing I learned ... One of the biggest things. I shouldn't say the biggest, but is just becoming aware of things. I think the first step for of any us is being aware of how this is actually affecting you. For a lot of us, at whatever level you're at, the reason you're not at the next level is because there's some belief around it that's keeping you from there. It's interesting, I remember when I had the goal, when I hit a million dollars in a year, I didn't hit it three years in a row. Every year I was within $50,000. Like, $75,000. How am I not hitting this? It was like, I had these weird beliefs around that thing. As soon as I broke it, I was like, this is easy. Going from million to 10 million was next. Getting to two, three, five, eight million was easy, but then 10 million was this gap where I was stuck. It's beliefs. What's easy? What's hard? A couple things ... Again, this is one of those topics. I've never taught this before so I don't have the, here's the Russell three step framework. Things have happened in my life that I became aware of this for myself. One of them was, I had a coach ... I've had her a couple times throughout my life. She's awesome. One of my favorite coaches of all time. Her name is Tara Williams. Tara ... It was interesting because I always thought ... Again, especially people who are religious, there's always this belief of is money going to make me evil? You hear these things on the side. I definitely had this subconscious fear around that. If I get too much money, I'm going to forget God. I'm going to forget my family. All these things couple happen. Because they do. They happen to so many people. We see it. I had that fear behind it. I remember, especially when I bought my house, I was like, I bought this house and it's crazy. Anyway, Tara was at our house, actually, doing a coaching session with my wife and I. It was an interesting thing. But she said a couple things in that meeting that had a big impact on me. One of the things was ... She asked my wife this specifically. "Do you think this is bad that he bought this house?" My wife is like, "Yeah." She has so much guilt associated with it, because she's like ... It was interesting because Tara brought back, "Because you guys have money, talk about things you've done. Last year you gave a million dollars to OUR. Last year you did this. Last year you did this. How many people have you helped? How many entrepreneurs have you empowered? How many jobs have you created?" We started going through this whole thing, and it was like, all these things you're doing has been creating wealth for you. You have this wealth. You can just give it away and you guys do give a lot away, but is it bad for you now to enjoy some of it, to buy a house? Still she was like, "I don't know. Is it bad or not?" She's like, "Now you have this house, what have you guys done with this house?" I was like, "We have our kids here and we have our family here. We bring people here. We're able to serve people at a different level because we have these things." All of a sudden it was like, oh, my gosh, this isn't a bad thing. I remember hearing Richard Branson, somebody asked him ... Who was it? It was another one of those moments for me that opened my mind. But someone asked Branson, "Do you feel guilty that you're not down at the soup kitchen helping feed these people?" Branson's response was so powerful. He said, "The people of the soup kitchen who are feeding people, that's amazing. We're so grateful for them. They're giving their time and their effort. It's powerful. I'm not going to go to the soup kitchen and feed people soup, but I can give the soup kitchen $50,000, and that's going to feed 10,000 people. It's different service but it's still service, and this is able to help even more people." I started thinking about that. Man, these tools that we create, like wealth and the things that we have can be so much more impactful if we use it correctly. It's not a bad thing. It's just understanding these are tools that we have. Anyway ... Josh: It's interesting you say that and phrase it that way because that was one of the things, actually, Brad Gibb, he's a very good friend of mine as well, and we talk a lot. And he's taught me probably more about money as far as investing how it works and how to use it and things like that, probably more than anybody else. Very, very smart. One of the things that he said is money is not all the same. He's like, "You can have a million dollars over here and a million dollars over here and one of them be used for good and to multiply and to be productive, and one of them be used just to indulge and be gluttonous and to be greedy. Is money good or bad? It's not good, it's not bad. It is. It is a tool for exchange. How you go and use it will determine whether or not it's good or bad for you in your own life." When he put it that way, I was like, if I have my money and I'm investing and I'm multiplying it and it's creating freedom and then I'm using that to be able to go out and give back, all of a sudden money is now good. It makes me be able to do my job better. But if I'm just going and I make a million dollars and I go to Vegas and I put 100 grand on black, cool. Maybe once in your lifetime. But that is not a good thing anymore. Now it's taking away from your gift. It can either be an amplifier or it can be something that takes away. That was a really, really big shift for me. It was like, how am I using it? Russell: It's powerful. Again, it just comes down to there's so many subconscious things that are weird about it. Next thing I want to talk about for entrepreneurs too ... And this is a trap with money that I got caught into for almost 15 years. When I stared my business, I remember I started making some money. I figured out what my wife and I needed to live. I think at the time it was $8,000 a month that was giving us the most amazing lifestyle ever. We set it up where our paycheck was eight grand a month and that's what was coming from the company. And everything else in the company I kept reinvesting back into the company. For a while that's important. That's where we're going to grow, where we're going to expand it. I look at my business for the next decade at least, maybe longer, I never pulled anything else out. It only kept getting reinvested, reinvested. And eventually ... Some of you guys heard my story. 10, 12 years ago we had this big crash where everything got shut down and we lost everything. And the thing that sucked is when it all was said and done, I had nothing. We never pulled money out. We never invested. We never did anything. It was all being reinvested back into the business. I got my guarantee, we had our certainty, eight grand a month coming in consistently every single time, but then nothing happened. I remember when we launched after that happened and everything crashed and we were rebuilding back up, during that time we had no money so everything is being reinvested back into the business because we had no business at that point. We started figuring this out. That's where I met Todd. We launched Click Funnels. When we launched Click Funnels, I instantly went back to my same pattern. Like, cool, all the money goes back into Click Funnels. That's how we're going to do this thing. Todd was like, "Dude, just so you understand, I did not build this thing to just have a good paycheck and let this thing keep growing. This is not worth it for me unless we pull money out." I remember I was like ... I had so much fear and I was like, "No. We can't do this." This is one of Todd and I's first and probably only real things where he was just like, "It's not worth it to me unless this is producing money that's being put over here for my family, for my church, for my faith, all the things I want to be doing." Again, we fought back and forth for a couple of months. The very first time we had some profit. I was like, "What do I do with this profit? Put it back in the business." Todd was like, "No, we need to pull it out of the business," and we fought back and forth. Finally, we figured out a way to make us both happy where we figured ... At the time, we need three months of money in reserve. Worst case scenario, that's there. But then after that's over, all of the money, 100% of the money needs to be pulled out and given to the owners. Otherwise we're going to be like you were, Russell, 15 years in and you've got nothing to show for it. All the stress, all the effort, all the energy, and nothing to show for it. That's how we set things up. I remember it was so scary for me. In fact, when we started pulling out and distributing out the profits every single month, I kept mine in there for two years. I didn't touch a penny of it because I'm like ... It's in my separate account. It's over there. What was crazy, though, is that all of a sudden this thing that I was doing started actually producing wealth for me, which took the stress down. I started seeing this thing happening, and all of a sudden it started giving me options where I had no options ahead of time. I think for a lot of entrepreneurs it's like, we have this thing ... It's funny because I see even big people like Gary Vee talk about this, like, "I don't care about money. I dump all my money back in. I'm just building this brand." I'm like, I thought that was the thing for a while too, but it's not. If the business is not producing wealth for the owners, what's the point of it? Eventually you got a job and that's it. It needs to be doing something or else it's not serving you, and therefore, it's not a gift. Josh: Was that the thing, though, helping you overcome that? Was it just doing it? Is that what helped you overcome it? Russell: Yeah, Todd forced me. If it wasn't for Todd, I would still be pulling out eight grand a month and that would be where I would be living. 100%. Todd forced me to do it and it stressed me out. I was so scared. For two years I didn't touch the money and all of a sudden it was like, oh, my gosh, there's this money here. Now I have the ability to ... This thing I had created, this value I was trying to put into the world was paying us back, and now we could ... Now we had all sorts of options. Especially when you're really pushing and you're working hard and you're grinding on something, if aren't seeing some tangible value back from it, it's not serving you. It's just taking from you. Again, this was my personal money, one of my personal issues I struggled with. This may or may not be that, but I would say for all of you guys, looking at this as you are creating a business and creating wealth, you need to be pulling things out. What you do with it is up to you. Like you talked about, use it for good, evil. You can give it to charity. You can do whatever. But if the business is just paying for itself, the business will continue to eat up all your money. It will. You leave money it, it's going to continue to eat it up and it'll disappear as fast as it can possibly happen. But if you start pulling it out and it's over here and it's different, man, it becomes more efficient. It becomes more effective. Everything becomes better because of that. Josh: It's funny, because my thing ... I had that same struggle except I wasn't even paying myself. I was literally just, what are my bills for the month, the bare minimum, and then that was it. And then I met my now wife and I started thinking about finances and she wanted stuff. I was like, but also the business. It was kind of like this thing. Katie came along and was like, "Josh ..." The very first ... She didn't give me a lot of tactical things. It was very mindset-focused. I remember one of the biggest tactical things that she gave me out of the very few that she did, she was like, "You need to pay yourself a paycheck, and that paycheck needs to not only be enough to cover all of your expenses, but it needs to in excess." When I started to put away multiple thousand dollars a month into savings or into being able to invest outside of the company, it changed my whole entire perspective. Weirdly enough, magically, the business made more money. It was like, made it every month. It was like, we're entrepreneurs. We figure out problems. Our brain programs for it. And then I started looking at it as myself as an expense. I was like, I'm a line item on the books. Just like I pay a contractor, that's me. All of a sudden, the business made enough money to cover that. But before that, it didn't. It was crazy. Russell: It's interesting because when you start seeing the results ... I've talked about this before. If you look at my Disc profile, there's the D-I-S-C, and then there's your values. My number one value is ROI. If I can't see the ROI of a situation, it makes it harder for me to do it. I was in business for a decade and a half and the ROI I was getting was good. I was like, "I'm helping people and having success, and it's fun to see the success stories." That was the ROI I was getting, and it was good. It kept me going. But man, I look at the last seven years of Click Funnel, it was like the pressure and the stress and all of the type of things. If it wasn't for the ROI, it took this pressure, but here's the ROI of it, I wouldn't have been able to do it. As soon as I started seeing the ROI and the ROI gets bigger and bigger and bigger, all of a sudden it's like, this becomes fun again and you get excited. How do I make the ROI ... For me, it's all about the ROI, the return on investment, any situation is the key. If you don't have the ROI, it gets hard. It's hard to be creative. It's hard to come up with the next idea, the next thing, and the stress and the pressure that comes. What's the return on investment for the effort you're putting into it? But if you see the ROI and you start amplifying it, then it becomes a more fun game. That's where you start growing from a million to a 10 to 100 and beyond because it's like, I see this game. I'm playing it. I'm getting the return on investment. But I never saw that before because the only return on investment I was getting was this one thing, and those things they feel good, but it's hard to keep score with the feel goods. You got to have a scoreboard to see, like, oh, my gosh, I'm winning. Can I win even more? What's it going to look like? And now it gives you options and opportunities… Josh: You mean you're telling me that all the stress and pressure isn't worth $8,000 a month? Russell: You know, I could get ... I was like ... Nowadays with all of the inflation, I can work at McDonald's for eight grand a month, I think. It's crazy. Josh: Man. Russell: But back then- Josh: That's crazy. Russell: That was the ... Anyway, it's crazy. Josh: You can buy Bitcoin and keep up with inflation. Bitcoin, the savior of money. One more. I kind of want to dive ... I wasn't going to make this a money episode, because that's kind of where it's been. When did you make the shift ... One of the big problems with entrepreneurs, talking maybe a little bit more established entrepreneur, is once they're making money ... I was talking with Brad about this and he was talking about in the inner circle. He was in there ... Or in Category Kings, right? The guy's like, "What's the main problem that you solve?" Brad was like, "So interesting. We thought we could answer that question." Then he asked us it and we try to do it, and it was like, dang, what is the main problem that we solve? What he said is one of the things that they came down to was entrepreneurs know that if they have money, it should be doing more. But they don't know what to do with it. This is something that you probably are an amplified example of this, because you're really, really good at making money. You don't even need to think about what your money should be doing because you can just go make more of it. Once again, that because you've unshackled us. It's like, "All right, want a new car? Go build a funnel. You want a palace? Go build a funnel. Want to take a vacation? Launch a funnel. Just do a funnel and you print money." For you, when did that shift happen for you when you actually started paying attention to, I can't just leave my money in an account right now? I can't just buy cars and houses because those don't make me ... You have houses, you've got the cars, you've got everything you've ever wanted and you still have money left over, so when did you make that shift of, my money needs to be doing more, and how did you solve that problem? Russell: Interesting. This is one that's been more recently solved for me, actually, which is fascinating. For a long I was just hoarding it. Just hoarding it, keeping it here. Then Brad and Ryan ... You have to invest it. I'm like, "I don't want to do that." They forced me to do ... I give them a bunch of money every year and they do whatever they do with it, and that's awesome. I'm like, "Okay, cool. Something is happening." But then the money kept adding up. I remember one day I was like, "I'm in a weird spot where I could buy almost anything I want. What do I want? I'm going to go and spend some money." I remember going to eBay and I was like, "I'm going to buy anything I want." I was searching for stuff, and I spent four hours on eBay when all of a sudden I spent three grand. I was like, "That's it. I got everything I wanted." I was like, "Oh, crap, now what do I do with it?" It was interesting, because for me, it was like ... Again, this is something ... It's been a recent development. I can't remember if it was this podcast or the one I talked about it, I was like, I didn't know what to do with this. Yeah, I could invest in real estate, but that wasn't inspiring to me. I have money in crypto, but that's not inspiring. What's the things that's going to inspire me to want to do more? Again, it's ROI for me. What's going to give me the ROI of now I got to create more money so I can do this thing? So I have a lot of things. Again, we give money to charity. All those things are good and they get me excited. But I was like, what would be the thing that, for me, would amplify? When we bought Dan Kennedy's company, it was the first time I felt it. I bought his thing. We reorganized it, cleaned it up, and I was like, "Oh, my gosh, I'm able to take these things that were so precious to me and I can bring them back to the world, and I can monetize them. I can actually make money off of this thing." I got really excited. I told you I started buying old books. I started investing in Napoleon Hill books and Charles Haanel and Orison Swett Marden and Samuel Smiles and all these people, the founding fathers of personal development and business and all these kinds of things. I've literally spent a small fortune ... I've spent a lot of money in the last couple months on these old, old books, because now it's like, I'm not investing in real estate that's over here. I'm investing in these things I don't care about. Now it's like I'm investing in something that I can take and that I can turn this into more money, and I can turn it into help. I can serve my entrepreneurs. I can do more things with it. For me, that's what's been stimulating for me. That was the investment of ... It was like, I can dump it back into things, but it was like something that's meaningful to me. For some people, crypto is meaningful. For some people it's NFT. Finding the thing that's not just like, I'm investing to invest, but what's the thing that you're passionate about it where it becomes more than just ... For me, that's what I'm geeking out on. You know this, next door I'm building a 20,000 square foot library to house all these books, to build an event center, to build all these kind of things because this is what I feel like my life's mission is. I'm curating all these ideas and I'm bringing them back to people in the simple new form to help these ideas and these concepts live on. For me, that's double fulfilling because it'll make me money, but it's also something that can serve the people I've been called to serve as well. Again, buying Kennedy's company, I'm serving these people, but I'm also making money, which gives me the ability to serve more people. It's kind of fun. Josh: What was the shift, though? For a while you didn't do that, right? Russell: For a while I just sat there. I didn't know what it was. Josh: Who or what got you to the point where you're like, "Okay, I've got to go figure this out"? Yes, this is what you ended up doing with it, but I think a lot of people, there's got to be that thing that's like, "This is when I realized I got to figure out ..." Or some people just let it sit their whole life, I guess. You know what I'm saying? Russell: I heard stories about ... I don't know how true ... But like Scottie Pippen or Mike Tyson, he made half a billion dollars and he's broke. I was like, I don't want to be that dude who made a half a billion dollars and is broke right now. I need to figure out ... I always joke with Brad and Ryan when we were writing their webinar page initially, I was like ... On 30 Rock, there's that scene where Liz Lemon is talking to Alec Baldwin and he's like, "I need that thing that rich people do where they turn money into more money." He's like, "Investing?" He's like, "Yeah. I want to do that." For me, it was like, I've got money here. I need to figure out how to turn money into more money, that's not just me doing the whole thing. How do we amplify what we're doing? How do we have that exponential growth? That was kind of the thing that got me into it. Again, initially it was doing the things that weren't exciting. I'd invested money in real estate and I hated that, so I had Brad and Ryan, I invested money with them. That was cool. It was passive. It wasn't passionate. I was trying to figure out what's the thing that I'm going to be passionate about, where now it becomes part of a game. Now I can see the ROI on this thing. I invested $40,000 this weekend on old books, how do I turn that into $400,000 or four million or 40 million? Can I do that? Now begins ... Now it's fun. Some people, real estate is that game. I got friends who own 100 houses, or 200 houses, and that's the game that they love. I look at Tai Lopez and he's buying these businesses. That's the game that he loves. What's the game you're going to love, the investing game you're going to love? There's a million ways to invest, but when you find one that you love, then it becomes ... Now it becomes a fun part of the game. I think it's understanding first off you need to do it, otherwise you're going to ... You mentioned this ... I can't remember if it was before we started recording, but people who have won Two Comma Club and they got nothing, or Two Comma Club X and they're broke. Entrepreneurs are good at generating money, but there's this other part that you got to learn how to invest it correctly. Otherwise, you're going to pull a Tyson or a Pippen and be broke in a couple of years from now. Yeah, I got 3 Two Comma Club awards on the wall, but I'm trying to figure out how to feed my family this weekend, and that's now where you want to be… Josh: That's so crazy that's a reality for people. It really, really is. I think that's one of the things that I am very, very thankful to have learned relatively early on, is ... Russell: They're two different skill sets. Making money- Josh: They are. Russell: And keeping money are not the same thing. Josh: Yeah. Russell: They are completely different skill sets. In fact, typically, the people who are good at making money are the worst at managing it. Josh: Keeping it. Russell: It's like yin and yang. Understanding that if you're good at making it, you find people around you, like Brad and Ryan, I was like, "Here's money. Do that thing you do because I don't want to mess it up." Josh: Yeah. Russell: In fact, it's funny, before I invested money with Brad and Ryan, I invested it in two different deals. I was like, "This is the greatest thing in the world." Both of them, literally both of them turned out to Ponzi schemes. I got to write off multiple of millions of dollars last year because I gave money to ideas that were so good that me as the entrepreneur was like, "This is genius. This is the greatest thing in the world." Ponzi scheme. I got sold on the thing. It's funny, one of my friends just sold his business for eight figures and he messages me. He was like, "All right. I want to ask your opinion. Where should I put this money?" I was like, "Dude, do not ask me. If I think it's a good idea, it's going to be a Ponzi scheme. Find someone who, that's their life, is that, like Brad and Ryan. Go give your money to them," or find something like I'm doing now with the books and stuff, where it's like now. This is something that fits into my skill set. I think it was ... What's the old dude who invests all the money? Warren Buffett, that said only invest in things you understand. It's like, I understand how to turn old information into money. I'm investing in information and intellectual property because I can turn that into more money, and so that becomes something I can invest in, because I understand the game. I don't understand- Josh: So interesting. Russell: This, but I do understand this, therefore, I will invest in the thing I understand because I can turn this into more money. Josh: That makes sense. Side note on Warren Buffett, you know 80% of his wealth or something like that came off of nine trades? Russell: Really? Josh: Nine investments that he made, it produced 80% of his wealth or something like that. Isn't that insane? Russell: That is fascinating. Josh: That's why when ... I read the quote from him, it was in the context of this quote. It was like, Warren Buffett is like, everyone thinks they have to make a bunch of good decisions. He was like, "I try to make three good decisions a year." I was like, "Oh, my gosh. What the heck?" And then I found out that 80% of his wealth came from ... It was eight or nine trades or something, or investments, and I was like, "All right. I guess that makes sense, then, if you only need to make ..." Anyway, last question, rapid fire question on money. Is there anything that you could do, if you could go back and change something about what you've done or your handling with money, is there anything that you would change, and if so, what's the biggest thing that would be? Russell: Good question. I think I would've started ... Number one, I would've started pulling money out of my business faster. Number two, I would've had a plan for what I would do with that money. I wish I would've said, "I'm going to pull out ... After three months of thing, pull out all the profit, I'm going to put 25% in real estate, 25% in crypto, 25% in something else, and just have that happening in the background, I'd be a much wealthier man today." It took me a long, long time before I did that. Todd forced me to start putting money into crypto, which was one of the greatest gifts ever for me. Brad and Ryan are now forcing me to put money over here. It's like taking that and putting it in spots where again, it's not going to be 100%. I'm going to fall for two Ponzi schemes a year probably, but if I can get one of them to win and three of them to fail, or whatever that is, that's the big thing. I always thought that I will start pulling money out when blah. When I hit Two Comma Club, when I hit a million. The problem is that win never comes. You got to structure from day number one. When money comes in, boom. Profits come out. This happens here. I pay myself first. From the money I pay myself, 10% is going to go for me to go do stupid things, 25% is going to go into real estate or Bitcoin or stocks or whatever. And dividing that stuff up so it's happening at a small level, because when that happens, I wasted a decade and a half before any kind of investments happening. Can you imagine if I had 15 years of the stuff I was doing, turning into something? I missed out on so much of that, that I wish I would've done. Josh: You just got to make sure that you have a small percentage there, which is dedicated to losing bets and Bitcoin to Josh. If you have that, then we're good. For the rest of your life, you're going to be losing bets, so that's how that's going to work. Guys, I hope you enjoyed this episode with money. I'll let you sign it off, but this was awesome. We get to hear Russell Brunson talk about money, which is something that, you make a ton of it, but you don't really talk about it, which is awesome. Thanks for sharing a little bit more. Russell: Thank you. I apologize I don't have a framework for this yet, but this gets me thinking, man, if I could figure out something for entrepreneurs, this is the next thing to do, so then I'll talk more about it as I figure things out. But it's fascinating. I remember I bought a Dan Kennedy course on wealth creation, and it was fascinating because I'd heard Dan talk about building businesses and all that sort of stuff, but it was the first time he ever talked about wealth. Again, same thing. Fascinating. I'm like, oh, my gosh. I never thought about that side of the coin because most entrepreneurs don't talk about it, or don't think about it. I think it's important for us to think and talk and do more with it because again, 15 years of never investing anything, man, it would've been nice. I'd be in a different spot right now than I am today, for sure. Thank you, Josh, for hanging out and talking about money. Hopefully you guys enjoyed this episode. If you did, let us know if you want more about money and wealth and these kind of things. Let us know and we'll go deeper on topics. Just take a screen shot of this on your phone, post it, and tag me and write your #1 question you want to hear, and maybe we'll talk about it on the next podcast. Thanks again. Thank you, Josh, and I will see you guys soon.

Hindsight HacKing
Expert Secrets: Secret #4 The New Opportunity

Hindsight HacKing

Play Episode Listen Later Jan 4, 2022 6:47


In today's episode the guys talk about Expert Secrets by Russell Brunson and Secret #4 - The New Opportunity. Creating your offers you need to always think about if your offer is an improvement offer or is it a new opportunity. Tune in to learn more. Oh and if you do not have a copy of the book yet go get your copy here; https://bit.ly/HHMexpertsecrets! Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind Mastermind, Coaching, Online, Visibility, Podcasting, In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us everywhere: Ron COOLCory E Carter

Hindsight HacKing
Expert Secrets: Secret #1 Finding Your Voice

Hindsight HacKing

Play Episode Listen Later Jan 3, 2022 13:25


In today's episode the guys talk about are talking about the book that started us down the online world. Expert Secrets by Russell Brunson. They are doing 7 days and discussing 7 different secrets and today's secret is secret #1 - Finding Your Voice and the 5 phases of becoming an expert. Oh and if you do not have a copy of the book yet go get your copy here; https://bit.ly/HHMexpertsecrets Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind Mastermind, Coaching, Online, Visibility, Podcasting, In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us everywhere: Ron COOLCory E Carter

Financial Investing Radio
FIR 140: Hey AI, Where Are MY RESULTS??

Financial Investing Radio

Play Episode Listen Later Jan 3, 2022 17:22


Hey, AI where are my results? In this episode, we take a look at some of the fundamental principles to getting results for your business using AI. Hey, this is Grant, Welcome to another episode of ClickAI Radio. All right, so I've been thinking about this issue around AI and the ability or inability of businesses to get the results from their AI efforts. So I'm gonna quote here again from Bernard Maher's book, it's called artificial intelligence in practice, he actually points out some interesting, he's got a series of use cases, or case studies, I should say, with their various use cases where AI has been applied, and what some of the outcomes or the results of those arms is going to pull from one of these here, this was a Kimberly Clark experience, where they were looking to produce some, some AI insights based on their customer data. Alright, so customer segmentation problem, how do we go after the market and try to improve our targeting with our marketing efforts and use AI to understand where to go with that. So what they did was, as they applied the AI, they ended up increasing their signup rates by 17%. And then they ran some other campaigns to optimize targeting of customers, this was for their dipende brand, and they saw a 24% increase in conversions. So how did they do that? Well, they they did it mostly by producing content, that more closely aligned with the customer profiles, that the AI predicted would be more responsive. So there's a great a great use case here, right in terms of applying AI to to this sort of marketing problem and customer segmentation area. Now, these customers, what they also found, was it, they ended up becoming more likely to be long term repeat buyers. So it's one thing to have an increase in conversions and sales, but to turn them into longer term buyers. That's a real bonus. Certainly, it also had the had the downstream effect of making them more likely to give positive recommendations to friends and family. So this is a great example of of successes for AI, right, it's a great use case for where we would apply it, and the kinds of sort of long term benefits that we want from AI. Of course, what we're finding is more and more market leading companies are transitioning into tech companies. And if we're not thinking of becoming a tech company, it actually is continues to move to our disadvantage. So it's essential that we do that, of course, we want to be competitive and, and even stay ahead of the pack, if you will. But turns out that AI driven Analytics is a lot more powerful than the you know, traditional business intelligence solutions are out there previously, and still certainly in use today by a lot of organizations that are focusing a course on customer segmentation. But the real point is, by applying AI ultimately into the space of doing custom customer segmentation, the AI is able to see things of course that difficult for our brains to get get get wrapped around. But it's also has another impact that we're seeing, and that is that the businesses that are competing, of course, as our businesses each compete in the pool and the talent pool and the challenges we face at this time of year not producing this at the beginning of 2022 when we've got a lot of not only supply chain challenges, but resourcing problems and a lot of competition for talent in our businesses. You know, building our business in tech savvy ways and leveraging the the technologies such as AI, of course to help us to be more competitive. Those also tend to attract a certain type of talent to our to our companies also. So it's a it's important part of building our representation, a reputation and our branding. But I want to talk about But the other side of it, right, so that sounds like you know, roses and apple pie and motherhood and so forth, right? Everything's great. Turns out, of course, as we all know, AI has had its failures. But I found that particularly interesting view of this from the I triple e.org site, they were describing some AI failures. And it's interesting, as you look at the different set of failures, typically, it's it seems to be a lot in some of these areas where, where there's, you know, AI is being used in these use cases that are, you know, pushing the edge and the envelope, which, of course, is what we should be doing for our r&d. But you know, when I think about AI, my focus is more on how can I apply it to benefit my business, right, to improve my customer service to increase my revenues, my profitability, my efficiencies, and so forth? Well, it turns out that a lot of these are fairly r&d centric, use cases, that IEEE sort of points out not surprising, given that it's IEEE but I'm just gonna point out some of these right, and then and then take, hopefully point out some takeaways. Number one was brittleness, they felt like AI is quite brittle, especially this was in a computer visioning use case. And that as as the as the world of the imaging kept changing, then they had to do a lot of a lot of AI rework so so brittleness of AI models, in some use cases, that's That's true statement. So is that a failure? Well, it might be, I guess, right, depending on your use case, number two, the embedded bias problem, I touched on that earlier, especially when I was having a conversation recently with a couple of the organizations that I've done some interviews with, so I'm not going to drill more on to that. This is something that we have to be mindful of, as we're building our AI models to help our businesses. Number three, catastrophic forgetting, that's an interesting phrase right there catastrophic for getting in here, they point out the double deep fake problem, right. And, and here, they're discussing how, you know, bad actors in the market, who are doing this deep fake work. And, you know, organizations trying to compete against that the constant retraining of AI models to include not only new deep fake techniques, but also the need to deal with previous and older styles of deep fake. This certainly is critical. Is it a failure? I don't know, I kind of look at that as the cost of doing business conceptually, right? That if we're in that world, where we got to keep figuring out which we do, how to address this deep fake problem. But nevertheless, AI models are, you know, if you don't include the data in your retrained model, then yes, it can, quote unquote, forget old stuff. So it's not like our cognitive brains were well, I guess depends how old you are. Then you don't forget things as humans, right. Okay, number four explainability. This is a challenge with AI. And in particular, it's a challenge as it relates to giving X explanations for results. And predictions can sometimes be be difficult to do, right, where there's some of these questions. And predictions that come out are hard to to explain how it is that this was arrived at. And as a result, I'm going to give a suggestion on this here in a moment to help address some of this stuff. I think explainability is a real challenge for so is it a failure? It's it's it's a challenge for sure. Number five Quantifying uncertainty. So hey, here we go. Once again, having sufficient data sets that deal with fringe or edge use cases is critical. This is a, I guess, maybe a failure in the sense that sometimes as humans, we don't do that. And we focus on the Happy Day scenarios. But turns out, our brains and real life have to constantly be dealing with all the other fringe cases as well. So it does put the onus on us as business owners to make sure that we're collecting as wide a set of data as possible. And that not necessarily means more and more data means more coverage of you know, the different use cases of data out there that we have number six common sense this was a failure, the I triple C I triple E was pointing out common sense meaning turns out AI lacks common sense. Sometimes us as humans lack common sense in any event, the ability, of course, to reach some logical, acceptable conclusions, right based on our, you know, vast understanding and context of everyday knowledge. You know, a lot of times we take that for granted and well AI doesn't really have that at least in our current current maturity levels of AI, we just don't have that. as such. I think one of the things that I've seen and how I tend to view it as I work with organizations is this AI stuff really should be looked at as augmented intelligence. So the bottom line is, Do not throw your brain away, right this stuff is, is AI stuff in our Yes, we should look at it as it's going to be bringing insights Bhutia, challenge it, right. And so when it comes into us with some insights, we should look at in terms of the realm of possibility, as well, turns out one more number seven terms of failures, what I triple E was pointing out was math. He said, Well, look, you know, simple number crunching tends not to be handled so well with AI. So in addition to not throwing your brain away, don't throw away your old calculator, right? Or, of course, all of your old, you know, sequential linear software, right? That's doing real stuff today, running your business in the economy and such. So AI's got its place, and these seven, quote unquote, failure areas, I think, have that I think there's some some techniques that we can use to get around some of it. Not all of it, but some of it, but what it does is it pushes us into a set of use cases, where, excuse me, we can still get AI value. So to get the best insights from your AI, I think the net net is somewhere in this area, a letter A, I decided not to do a number one, letter A define your Chris questioning, right, which drives focused AI model preparation. So it means we got to think we got to think about the business and not about the technology. As we're as we're organizing, what we're going to go do with AI that has has to happen. Be not number two, but be I guess, here we go be. So when it comes to data, be prepared to continually add to your data set and rebuild your models, this notion that you know, build it once and it's done kind of thing that that needs to go away. And then see, use AI like an augmented intelligence tool, as I pointed out earlier, right? So use an AI platform as part of this that can take your feedback to influence the AI model. You are the brains. Alright, and so as you're getting some insight or predictions on things to do, be sure to come back and inform what was the impact of that was a positive? Was it negative that do what we expected? We need the AI models to continue to be informed and learn from this. Alright, so AI does a great job identifying insights on correlations, of course that are difficult for our brains to see, but we should review it as business owners within the context of our business. Right, we got to keep that in mind and evaluate the veracity of applying that insight to our business. I had to get the veracity word in there just shouted intelligent earlier look at the very the can we actually take this insight and apply to our business? Right? That's really what we're after, not just to have the, you know, the aha moment. Oh, that's great insight. But hey, can I make some concrete adjustments, it's going to change my business and actually bring some bring some benefits about so a I want its approach approached right, using the techniques that I mentioned above my experiences, it really can't help our business. But the industry is also gathering context on the failure scenarios. And so of course, we're going to be best served if we take that into consideration, no doubt about that. So I was looking at something else here. medium.com, you can find some interesting blog, articles and such out there. It pointed out, okay, let's say that, is there a single point of failure for AI. And I found this to be an interesting point that was made here on this particular piece here. Is there a single point of failure for AI and there was this blog on medium.com. That suggests there is and as I reviewed it, I thought, Hmm, interesting. So this piece suggests that to get started with AI, you should not choose a company wide AI implementation, but rather a proof of concept that gets the company accustomed to the new normal, right in my experience, the new normal includes the following activities. These are going to sound like the ABC items I just mentioned. I'm going to use 123. Now just switch it up number one, alright, the new normal if you're going to go apply AI Think about doing these things. Number one clarity in the questions, the business questions or seeking from the AI. Sound familiar? Number two, data curation doesn't have to be perfect, but you got to have for thought and organization on your data. And of course, its potential relevance to the questions you're asking. And number three, a mindset of iterative AI model refinement over time. Alright, so I think I've said those three things several ways in this episode. All right, so let's get to the point of this particular piece here. Is there a single reason for AI project failure? And you hear all sorts of stats out there, right? Maybe half of the projects fail? Or some say 85% of the projects fail? Is there a golden thread? According to this particular bar, blog, or article? They stay? They say, yes. And the answer is expectation management. Right? So organizations have of course, said amazing things to me about what they expect from their AI. This has to be managed early in the process. So I agree with the sentiment, right? It's certainly not as quantifiable, right? It's not to say, Oh, the, you know, common point of failure is you didn't have clean data or enough data or whatever. Certainly, the best practices are we got to have that data and etc, etc. But expectation management is really an interesting point on that. And I agree with that. As I've reviewed this thought about this right, I've developed a guide for smart steps to business outcomes with AI. If you're interested in that, reach out to me click ai radio.com Just join my email list. I'll make sure you get get that to you. Hey, everyone, thanks for joining and until next time, then edge manage manage your AI expectations to achieve the results which are there to benefit your business using AI. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your free ebook, visit ClickAIRadio.com now.  

ClickAI Radio
CAIR 59: Hey AI, Where Are MY RESULTS??

ClickAI Radio

Play Episode Listen Later Jan 3, 2022 17:22


Hey, AI where are my results? In this episode, we take a look at some of the fundamental principles to getting results for your business using AI. Hey, this is Grant, Welcome to another episode of ClickAI Radio. All right, so I've been thinking about this issue around AI and the ability or inability of businesses to get the results from their AI efforts. So I'm gonna quote here again from Bernard Maher's book, it's called artificial intelligence in practice, he actually points out some interesting, he's got a series of use cases, or case studies, I should say, with their various use cases where AI has been applied, and what some of the outcomes or the results of those arms is going to pull from one of these here, this was a Kimberly Clark experience, where they were looking to produce some, some AI insights based on their customer data. Alright, so customer segmentation problem, how do we go after the market and try to improve our targeting with our marketing efforts and use AI to understand where to go with that. So what they did was, as they applied the AI, they ended up increasing their signup rates by 17%. And then they ran some other campaigns to optimize targeting of customers, this was for their dipende brand, and they saw a 24% increase in conversions. So how did they do that? Well, they they did it mostly by producing content, that more closely aligned with the customer profiles, that the AI predicted would be more responsive. So there's a great a great use case here, right in terms of applying AI to to this sort of marketing problem and customer segmentation area. Now, these customers, what they also found, was it, they ended up becoming more likely to be long term repeat buyers. So it's one thing to have an increase in conversions and sales, but to turn them into longer term buyers. That's a real bonus. Certainly, it also had the had the downstream effect of making them more likely to give positive recommendations to friends and family. So this is a great example of of successes for AI, right, it's a great use case for where we would apply it, and the kinds of sort of long term benefits that we want from AI. Of course, what we're finding is more and more market leading companies are transitioning into tech companies. And if we're not thinking of becoming a tech company, it actually is continues to move to our disadvantage. So it's essential that we do that, of course, we want to be competitive and, and even stay ahead of the pack, if you will. But turns out that AI driven Analytics is a lot more powerful than the you know, traditional business intelligence solutions are out there previously, and still certainly in use today by a lot of organizations that are focusing a course on customer segmentation. But the real point is, by applying AI ultimately into the space of doing custom customer segmentation, the AI is able to see things of course that difficult for our brains to get get get wrapped around. But it's also has another impact that we're seeing, and that is that the businesses that are competing, of course, as our businesses each compete in the pool and the talent pool and the challenges we face at this time of year not producing this at the beginning of 2022 when we've got a lot of not only supply chain challenges, but resourcing problems and a lot of competition for talent in our businesses. You know, building our business in tech savvy ways and leveraging the the technologies such as AI, of course to help us to be more competitive. Those also tend to attract a certain type of talent to our to our companies also. So it's a it's important part of building our representation, a reputation and our branding. But I want to talk about But the other side of it, right, so that sounds like you know, roses and apple pie and motherhood and so forth, right? Everything's great. Turns out, of course, as we all know, AI has had its failures. But I found that particularly interesting view of this from the I triple e.org site, they were describing some AI failures. And it's interesting, as you look at the different set of failures, typically, it's it seems to be a lot in some of these areas where, where there's, you know, AI is being used in these use cases that are, you know, pushing the edge and the envelope, which, of course, is what we should be doing for our r&d. But you know, when I think about AI, my focus is more on how can I apply it to benefit my business, right, to improve my customer service to increase my revenues, my profitability, my efficiencies, and so forth? Well, it turns out that a lot of these are fairly r&d centric, use cases, that IEEE sort of points out not surprising, given that it's IEEE but I'm just gonna point out some of these right, and then and then take, hopefully point out some takeaways. Number one was brittleness, they felt like AI is quite brittle, especially this was in a computer visioning use case. And that as as the as the world of the imaging kept changing, then they had to do a lot of a lot of AI rework so so brittleness of AI models, in some use cases, that's That's true statement. So is that a failure? Well, it might be, I guess, right, depending on your use case, number two, the embedded bias problem, I touched on that earlier, especially when I was having a conversation recently with a couple of the organizations that I've done some interviews with, so I'm not going to drill more on to that. This is something that we have to be mindful of, as we're building our AI models to help our businesses. Number three, catastrophic forgetting, that's an interesting phrase right there catastrophic for getting in here, they point out the double deep fake problem, right. And, and here, they're discussing how, you know, bad actors in the market, who are doing this deep fake work. And, you know, organizations trying to compete against that the constant retraining of AI models to include not only new deep fake techniques, but also the need to deal with previous and older styles of deep fake. This certainly is critical. Is it a failure? I don't know, I kind of look at that as the cost of doing business conceptually, right? That if we're in that world, where we got to keep figuring out which we do, how to address this deep fake problem. But nevertheless, AI models are, you know, if you don't include the data in your retrained model, then yes, it can, quote unquote, forget old stuff. So it's not like our cognitive brains were well, I guess depends how old you are. Then you don't forget things as humans, right. Okay, number four explainability. This is a challenge with AI. And in particular, it's a challenge as it relates to giving X explanations for results. And predictions can sometimes be be difficult to do, right, where there's some of these questions. And predictions that come out are hard to to explain how it is that this was arrived at. And as a result, I'm going to give a suggestion on this here in a moment to help address some of this stuff. I think explainability is a real challenge for so is it a failure? It's it's it's a challenge for sure. Number five Quantifying uncertainty. So hey, here we go. Once again, having sufficient data sets that deal with fringe or edge use cases is critical. This is a, I guess, maybe a failure in the sense that sometimes as humans, we don't do that. And we focus on the Happy Day scenarios. But turns out, our brains and real life have to constantly be dealing with all the other fringe cases as well. So it does put the onus on us as business owners to make sure that we're collecting as wide a set of data as possible. And that not necessarily means more and more data means more coverage of you know, the different use cases of data out there that we have number six common sense this was a failure, the I triple C I triple E was pointing out common sense meaning turns out AI lacks common sense. Sometimes us as humans lack common sense in any event, the ability, of course, to reach some logical, acceptable conclusions, right based on our, you know, vast understanding and context of everyday knowledge. You know, a lot of times we take that for granted and well AI doesn't really have that at least in our current current maturity levels of AI, we just don't have that. as such. I think one of the things that I've seen and how I tend to view it as I work with organizations is this AI stuff really should be looked at as augmented intelligence. So the bottom line is, Do not throw your brain away, right this stuff is, is AI stuff in our Yes, we should look at it as it's going to be bringing insights Bhutia, challenge it, right. And so when it comes into us with some insights, we should look at in terms of the realm of possibility, as well, turns out one more number seven terms of failures, what I triple E was pointing out was math. He said, Well, look, you know, simple number crunching tends not to be handled so well with AI. So in addition to not throwing your brain away, don't throw away your old calculator, right? Or, of course, all of your old, you know, sequential linear software, right? That's doing real stuff today, running your business in the economy and such. So AI's got its place, and these seven, quote unquote, failure areas, I think, have that I think there's some some techniques that we can use to get around some of it. Not all of it, but some of it, but what it does is it pushes us into a set of use cases, where, excuse me, we can still get AI value. So to get the best insights from your AI, I think the net net is somewhere in this area, a letter A, I decided not to do a number one, letter A define your Chris questioning, right, which drives focused AI model preparation. So it means we got to think we got to think about the business and not about the technology. As we're as we're organizing, what we're going to go do with AI that has has to happen. Be not number two, but be I guess, here we go be. So when it comes to data, be prepared to continually add to your data set and rebuild your models, this notion that you know, build it once and it's done kind of thing that that needs to go away. And then see, use AI like an augmented intelligence tool, as I pointed out earlier, right? So use an AI platform as part of this that can take your feedback to influence the AI model. You are the brains. Alright, and so as you're getting some insight or predictions on things to do, be sure to come back and inform what was the impact of that was a positive? Was it negative that do what we expected? We need the AI models to continue to be informed and learn from this. Alright, so AI does a great job identifying insights on correlations, of course that are difficult for our brains to see, but we should review it as business owners within the context of our business. Right, we got to keep that in mind and evaluate the veracity of applying that insight to our business. I had to get the veracity word in there just shouted intelligent earlier look at the very the can we actually take this insight and apply to our business? Right? That's really what we're after, not just to have the, you know, the aha moment. Oh, that's great insight. But hey, can I make some concrete adjustments, it's going to change my business and actually bring some bring some benefits about so a I want its approach approached right, using the techniques that I mentioned above my experiences, it really can't help our business. But the industry is also gathering context on the failure scenarios. And so of course, we're going to be best served if we take that into consideration, no doubt about that. So I was looking at something else here. medium.com, you can find some interesting blog, articles and such out there. It pointed out, okay, let's say that, is there a single point of failure for AI. And I found this to be an interesting point that was made here on this particular piece here. Is there a single point of failure for AI and there was this blog on medium.com. That suggests there is and as I reviewed it, I thought, Hmm, interesting. So this piece suggests that to get started with AI, you should not choose a company wide AI implementation, but rather a proof of concept that gets the company accustomed to the new normal, right in my experience, the new normal includes the following activities. These are going to sound like the ABC items I just mentioned. I'm going to use 123. Now just switch it up number one, alright, the new normal if you're going to go apply AI Think about doing these things. Number one clarity in the questions, the business questions or seeking from the AI. Sound familiar? Number two, data curation doesn't have to be perfect, but you got to have for thought and organization on your data. And of course, its potential relevance to the questions you're asking. And number three, a mindset of iterative AI model refinement over time. Alright, so I think I've said those three things several ways in this episode. All right, so let's get to the point of this particular piece here. Is there a single reason for AI project failure? And you hear all sorts of stats out there, right? Maybe half of the projects fail? Or some say 85% of the projects fail? Is there a golden thread? According to this particular bar, blog, or article? They stay? They say, yes. And the answer is expectation management. Right? So organizations have of course, said amazing things to me about what they expect from their AI. This has to be managed early in the process. So I agree with the sentiment, right? It's certainly not as quantifiable, right? It's not to say, Oh, the, you know, common point of failure is you didn't have clean data or enough data or whatever. Certainly, the best practices are we got to have that data and etc, etc. But expectation management is really an interesting point on that. And I agree with that. As I've reviewed this thought about this right, I've developed a guide for smart steps to business outcomes with AI. If you're interested in that, reach out to me click ai radio.com Just join my email list. I'll make sure you get get that to you. Hey, everyone, thanks for joining and until next time, then edge manage manage your AI expectations to achieve the results which are there to benefit your business using AI. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your free ebook, visit ClickAIRadio.com now.  

Bitch Slap  ...The Accelerated Path to Peace!
My avatar is the me just a little bit ago and I'm not sure if that helps.

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Jan 2, 2022 12:58


In my coaching group we are encouraged to have the idea of out perfect customer; an avatar.  My avatar is the me just a little bit ago and I'm not sure if that helps.  Two of the things that brought me into the current coaching program I'm in were #1.  The idea of creating a Virtual Summit.  So I successfully got that done.  And #2 creating a webinar.  Now how am I gonna get that done?  and I wanna help people make webinars.  Help them the their stories.  And maybe I do want to go with the Table Rush idea.  And more!Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:01Part Two.  Staying with Bitch Slap. I was on a call recently. Team call on the two comma club x with Steve B Steve BartaLesko or something, one of the coaches. You know, it's like, I'm stuck right now. I'm trying to, you know, suss out this new avatar, my avatar or what have you.  And trying to come up with an offer and and. First question I'd asked him was about best way to get a questionnaire online in a funnel. And so he showed me, so that's super cool. So I got that dialed in, then the next question was like, hey, I need to come up with an offer. I've been flying around, I got no offer. I don't. I'm not sure of like if I have something to offer people. And Steve said, alright, do a challenge. You'll get blah, blah, blah, blah. Your avatars that is the you just a little bit ago. Tthe you just a little bit ago.Mischa Zvegintzov  01:21I'm like, All right. The me just a little bit ago, well, there's the me that was re entry into business land. And then there was so that was a year, year and a half ago, trying new things. As far as business stuff. And then there was the me four or five years ago, who quit his sales job and then became a stay at home dad. And that was me finding new success. So this morning, I was like, Wait a minute. This... you want to create webinars, you want to help people create webinars.  You haven't created your own webinar yet. How do we fast track that process? Or how do we it seems like it's premature, perhaps helping somebody with a webinar. Since I haven't technically made one myself, but I really want to do one, I really want to make a webinar, I really want to learn how to sell from stage. I'm great at sales on the phone. I'm great at sales. Direct response, so get the phone during like send out mailers, things like that. So that's cool, and I can help people with that.Mischa Zvegintzov  03:01But I definitely... the couple things that pulled me into the 2CCX were the idea of creating a summit. So I did that I saw that was like I want to do that I want to create a summit. And so I jumped into Russell Brunson eco system, even deeper. And the other thing I saw was this idea of a webinar. Sell with a webinar.  And so I'd seen webinars back in the mortgage days, when I was in mortgages. I was I was great at selling direct to consumer various ways. I was not so good at getting realtors to work with me from stage. I could call them directly and get him to work with me or develop relationships that way. But this idea of having, you know, pitching a group of Realtors from stage to get them to want to work with me as a loan officer, was very intriguing to me. And I'd had a couple of fits and starts opportunities to try that. And I'd stumbled across a webinar. And it started you know, this idea of putting together workshops and things.  As many people have. There's a whole thriving industry it turns out. Russell Brunson, Armand Morin, and those things. And I actually was just remembering some of the big like pitch pitch sessions I would go to where they would sell you the, the products at the end.  Like the stadium style.  Like the 3000 seat you know, pitch session. Blankety blank's coming town with with the 20 speakers and in hindsight I see how all of them were selling.Mischa Zvegintzov  05:12Anyhow this is just great. This is great great fodder. Gosh I hope it's being of service. But anyhow. I, I, Yes... So wanted to, you know, create a webinar that's very alluring to me. Hence the Russell Brunson being on webinars and selling from stage. He's great at it. So in we go to the to C, CX, and now I'm like, Oh, my God, I could help people create webinars, you know, by interviewing them and helping them tell their stories and things like that. I'm good at sussing out those stories.Mischa Zvegintzov  06:17Wouldn't it be funny if after I was done with these, this series that I was like, oh, yeah, I'm sticking with table rush. You never know. I'm just doing what they say record. Try to be of service. Anyhow, I see that I want to create a webinar. I want to help people create webinars. But perhaps I'm a step ahead. Perhaps I need to get a bunch of people that are a couple of steps behind me onto the track to create webinars as I want to. So maybe I should keep the Table Rush idea. But I do like Bitch Slap. I don't know. I need to have this all sorted out by Thursday by my coaching call on Thursday. Anyhow, I already have a questionnaire made up for, in effect, somebody who's in a bit of upheaval, on the direction in their life. So it's like oh, my gosh, I could I already have that questionnaire made on a zero to 10 question. Like a grade.  Like zero to 10? How happy are you zero to 10? How much fear are you in zero to 10? You know, one being you know, "scared shitless", too being. "Oh my god every moments amazing. And I can't wait to see what's next". I've already got that created. One of the hard things about selling psychic healing is "Is it measurable?" So, can we have something that's measurable. And I already created it back in the day. When I came out of one of my "What am I going to do with my life?" exercises. I had the 90 day meditation bootcamp and part of that was this questionnaire.Mischa Zvegintzov  08:57It was pretty cool and pretty extensive. And it was going to be to to help you know gauge your before and after.  Like your mental status before and after. And it hit me as I'm trying to create a questionnaire for people, what stage of business that we're in. So I can help them create their offer in there. In their...  in their...  what am imy trying to say. Create their, you know, webinars and things like that. So then I can meet them where they're at. I think you get what I'm saying. So it all kind of hit me a little bit earlier that I could, oh my gosh, I could circle back around to that avatar that me four or five years ago who was ready to make a big change? And then I could use the... use the, what's it called that questionnaire that's measurable. The zero to 10 scale, there's a term for that zero to 10 scale type of questionnaire. It's like the Guggenheim question, Guggenheim format or something, I'll look it up. But I could use that as a before and after. So I could in effect, go out to people who are discontent at their careers. Maybe it's divorced dads? Maybe it's just people who are discontent in their careers? I don't know I'm gonna meditate on that. And use that questionnaire, as a baseline for happiness kind of a thing. I think you get what I'm saying more will be revealed. Suffice it to say that it'll be interesting to see where I am. When I go to edit this episode. Who knows if this is just self serving, or serving you the listener, or is anyone listening

The Marketing Secrets Show
BECOMING The Person Who Can Achieve Your Goals...

The Marketing Secrets Show

Play Episode Listen Later Jan 1, 2022 36:25


It's new years, and I know you have a lot of goals. Listen to this episode to find out how to become the person you need to be to actually achieve what you want! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today's episode, you guys have a chance to listening on a really fun actually interview that Josh Forti and I did today about goal setting and what that looks like. I know that we're... At the time we're recording this, it's almost the new year. And so he asked me the questions about how I set goals. How do I make sure I hit my goals and reach them? And what does that look like? And I was excited because it's actually a topic that I'm writing it sensibly about in my new book. And so anyway, a lot of things are top of mind, and we had some fun with it. It went longer than we thought. And so I had to go fast through some things. Someday maybe I'll do a three or five day or two week, two month long event teaching these topics. But hopefully it gives you a head start to kind of figure out what is you want in life? What kind of goals you want to set for this year, and then how you actually make sure you achieve those. Stuff that's fascinating to me and hopefully you guys will find some cool stuff in as well. And at the end of it, there's assignments, so make sure you do it. And if you do that, in fact, I'd block out two or three hours during this new year's break as you're figuring out what you want to with your life over the next 12 months and go through this audio and then actually do the assignment at the end. And if you that, your chances of hitting that goal will dramatically go up. All right, with that said, we're going to cue up the theme song. And when we get back, you have a chance to listen in on an interview with me and Josh Forti. What's up, everybody. Welcome back to the Marketing Secrets podcast. Today I'm here once again with Josh Forti, and at the time we're recording this it's a little after Christmas. We're getting ready for the new year and world domination. I think today we're going to be talking about how to focus and goal setting, all that kind stuff. Is that right? Is that the- Josh Forti: Yeah. Today's episodes a good one. I'm so excited for this because I mean, we get to listen to Russell Brunson tell us how he picks his goals, how he's going to plan the world. It's going to be great. Russell: I'm excited too because some of you guys know I'm actually working off and on, just depends on, but I have another book in the works that I'm working on and it's my first personal development book. But for me, personal development's definitely around picking a target and running towards it with definiteness of purpose and trying to accomplish the thing. And so as I've been not... I wrote 200 pages of the book, and I told you this when you were out in Boise. Josh: I know. I'm waiting for my copy, Russell. Russell: And then I said, I hated it. So I got... I didn't hate the book. It's actually good stuff. I'm putting it in the new behind the scenes newsletter. I'm putting the chapters in there. So it's being reused, but I wasn't happy with how it turned out as a book book. And so I'm starting over from scratch and rethinking it all. And so that's the phase I'm in right now. But a lot of it is tied around what we're talking about today, so it should be good. I'm excited for this. Josh: Heck yeah. Awesome. Well, let's kick it off and get started with that note. So whenever we sit down for podcast, I go and it's interesting because now that we are doing so many, normally when I do long-form interviews or because we record in batches, right. Normally when I sit down, I'm just like record go. But you can only do that so many times with somebody before you have to start planning topics ahead a time, right? So I'm on the plane yesterday or a couple days ago, whenever we flew back home, and we got to upgrade to first class for like $47. It was great. I'm there on my computer, just have room. And so I was thinking, walking through the topics that we wanted to cover over the next couple episodes and one that kept coming up and my mind kept coming back to is goal setting. Right? We're sitting here. We're coming to the end of this year. The last two years have really just been crazy, right? Like 2020 was super, super uncertain. 2021 was a little bit more certain, but we all know we're not back to reality yet. Right? With everything. And so I was like, all right, how do you set goals? Not only in the midst of just chaos, but just in general, right? Because there's so many different ways you can think about goals and set goals and do targets and all the different things. And so as we wrap up this year, as we bring this year to an end, and as we look ahead to 2022, what are the areas specifically that you look at as far as setting goals, and how do you set goals effectively that you're going to stick to? Because I think that's a big thing for a lot of people is they can write down, like I want to make $1 million this year, or I want to lose weight. You know what I'm saying? But how do we actually do that? Right? Do you break it down? How does that work? Russell: Yeah. So I'd say, again, this is like, we could write a whole 25 book topic on this. So I'll just go over some of the highlights of things I think about. One of them actually I got from Scharf and that was interesting. He spoke at Funnel Hacking Live Orlando, and we did a little session on stage, and it was interesting because he was talking about it from a team building standpoint, but I took this principle back, and I started implementing it with my family and then in my own personal life. And he talked about how a lot of people set a goal like I want to make a million dollars. And he said if you structure it and if you look at it like a football game or a football team, it's different, right? He said, if you sit and look at the goals, there's always the main goal of anyone who's a football player. They want to be in the Hall of Fame. That's their legacy, their legend. There's the Hall of Fame goal. Right? And so that's the first thing is what's the Hall of Fame goal? And then you break it down from there and say okay, now what's the Super Bowl? What do you have to do to win the Super Bowl in football, what the Super Bowl for you, what it is. And then from there you break down to like, okay, what are the things you've got to do to win this game, this quarter, this half and things like that. Right? So it's breaking things down like that. And so I did this with my family like two or three years ago. It was really cool. We said for our family, what's our Hall of Fame goal for our family? What is the big thing where we're like, I made it into the Hall of Fame. I'm a legend. This is amazing. So we set a goal for the family. And I've been thinking about that with ClickFunnels and with me and my mission. What's my Hall of Fame goal? So that's the first thing to think through because it's not something like I'm going to get this year, I'm going to get it. But it's like, I've got to be doing a lot of things to eventually when I retire, I did this thing and I'm in the Hall of Fame, right? What is that for you? Because if you don't know what that is, it's hard to reverse engineer everything backwards. A lot of times entrepreneurs are good at just running, ready, fire, aim, but we're not thinking, and I'm as bad as anyone else. Right? Again, I want to make a million dollars. Then 10, then 100. You keep looking at these things as opposed to what's the end goal of where you're trying to get to. So that's first thing, Hall of Fame goal. And then what's your version in the Super Bowl? And the Super Bowl is more like, in my mind, the next 12 months, like what are you going to do, right? Josh: Yeah. Russell: And so that's the bigger one I think a lot of people are thinking about when you're trying to January 1st setting your New Year's goal. This is your Super Bowl goal. Next 12 months, this is the thing I want to accomplish. And it's not 12 things. Football teams aren't like, okay, I'm going to win the Super Bowl, and I'm going to win this. I'm going to win this. No, there's just one goal. There's one thing that you're focusing on. And then underneath there, there's all the things you've got to do to be able to accomplish that. And that's where these sub-goals come in. Right? And so that's the first phase. Any questions about it before I move on to the next? Josh: Yeah, well, no, just a comment on that. I was reading. I don't have the book next to me. The book Essentialism. Have you ever read that book? Russell: Yes. Back in the day, I did. Josh: Okay. Super, super good. Right? And one of the things that he talks about there is he's like, it's always funny to me when companies say that their company has a lot of priorities. He's like, you can't have a lot of priorities. You can have a priority and then everything else comes secondary. Right? So whenever I walk into a company they're like, our priority is customer service and this, and then list all the other ones. He's like, then you don't have any priorities. Right? And so he is like, when you sit down, what's the number one thing? What is the thing that if that thing happens, it is a success? Right? The whole year, that's what the thing was. And so sitting down, I noticed that for me and my company, for us, our number one priority for next year is not, yes, we have a revenue goal and yes, we have quarter goals and all the different things. But for us, the number one goal is we want to build the very best product in the space for what we do. Right? That is the goal. For 12 months, that is our goal. And so now everything else comes secondary. And so when you're talking about that is like, what is the goal? I love football, right? So football is how I do all my analogies? Right? The Super Bowl is the 12 month goal. Right? And what's interesting about that is the Super Bowl is a collective team goal. The Hall of Fame is an individual goal. Right? Which is super interesting because then you can have your own individual, but then as a team, and as I'm starting to grow a team more, things like that, having that really clear goal, I think, was really cool. So no, just some comments, but no questions on that. '. Russell: I love that. Very cool. So then, and you could tell who I'm studying right now by some of my phrases. I've been going deep into Napoleon Hill and Charles Haanel and all the old time people right now. That's where my mind's been with. And it's interesting because as I study all them, especially Napoleon Hill, what he talks about all the time is you've got to pick a goal, and then you have to move forward with definiteness of purpose. And he uses that phrase, and took me forever. Finally I couldn't even like say the word right because it's such a weird word, but definiteness of purpose. And when I think about that definiteness of purpose is like, this is what I'm doing, the Super Bowl. I'm going forward. There's the goal. I'm not just dabbling and hopefully I'll figure out my way. I've got my sights on the goal, and I'm moving forward with definiteness of purpose. It means everything is going towards that thing. Right? And so, that's the biggest thing. And I was reading a Charles Haanel book last night, and he's the guy that wrote Master Key System and a bunch of other really cool old books. And what he talked a lot about is just desire. A Lot of people are like, oh, I want to go. I want to hit Two Comic Club, but then their desire isn't big enough to actually get them moving forward with definiteness of purpose. Right? And he shared this story, and I've heard this story a thousand times over the years. I'm sure everyone's heard it. I think my math teacher used to tell, he said it was Euclid that told this story. In this book it was someone different. I don't know what that story is, but basically the dude comes up to the gurus like, "I want to learn how to do whatever. I want to learn how to make money online. I want to learn how to whatever the thing is." Right? And so the guru's like, "Well meet me tomorrow morning at the beach, and I'll show you how to do that." So the next morning, meets the dude at the beach. The guru walks him out in the water, and they get deeper and deeper and deeper. And he gets the point where the water's up to the kid's head or whatever. And he grabs head and shoves it under the water, and he holds him there, and the guy's fighting and failing. And the point is where he is about to die. And then he pulls the guy out of the water and the guy's like, "What are you doing?" And he's like, "When you want the thing you want as bad as you wanted air, you're going to get it." And that's this desire thing. So we have the goal. We have to move forward with definiteness of purpose. That becomes the focal point of every thing we're doing. And then the last piece is that desire. Because most people that I find who don't have success, it's because they don't have desire. Right? For me, when I was wrestling, and I wanted to be state champ, I had so much desire. I couldn't stop thinking about it. It was day and night. I'd sit in class, and all I could think about was different wrestling moves and what I could do to increase my strength and my cardio better and how to get the moves better because my desire was so strong for that thing. And for me, business was the same one. When I got into business, I just wanted to figure this out and to make money and to grow a company. I had so much desire that it happened. Right? I think most people just don't have desire. Like, oh, let's just set a goal, and hopefully I make that. If that's what you're going into it, you're not going to be successful. What's the Yoda quote? Josh: Do or do not. There is no try. Russell: Yeah. If you ask him what's your goal? And they're like, "Oh, I'm going to try to whatever." It's like, you're not going to make it. Why not? Because you said I'm going to try to do it. Josh: Right. Russell: You have to be definiteness of purpose. I'm going to be a state champ. I'm going to hit it a Two Comma Club. I'm going to make a million dollars. I'm make 10, I'm going to make a hundred. I'm going to get to a billion dollars. I'm going to get to 200,000 customers. This is what I am doing. And my desire's high. I'm moving forward with definiteness of purpose, and that's where it begins with. Josh: Yeah, and I think part of the thing that goes with that is Tony Robbins. Gosh, every time you bring Tony Robbins in, it's never bad. Right? You could do that every single year, and it would never get old. Right? . Russell: Yeah. Josh: But he says this a million times. He's like, you have to be so specific with what you want. Right? He's like people come to me all the time and I've heard him say this a million times, but just, we got second row right behind you because Parker Woodward came over. Shout out, Parker. He's like staring into your soul. And he's like, you want a million? And he is like, you want more money? Fine. Here's a dollar. You have more money move. Get out of my way. Right? Or get out of here. I'm like, dang. Right? If you're not so specific with what you want, you'll get it. Russell: Yeah. Josh: Right? But it's not going to be what you actually want because you're not specific with it. And so with definiteness of purpose, I feel like one of the keys to that is to be very specific with what that purpose is. Russell: Yep. Yep. Josh: You know what I'm saying? Russell: Oh, I want to get better. I want to get, yeah. It's got to be something tangible. You can touch it. And you know when you got it. You know when you went to the Super Bowl if you got to the Super Bowl or not. You can be like where's your goal last year? Oh, did you hit it? Oh, I don't know. Therein lies the problem. Right? That specific goal, move forward with definiteness of purpose because your desire's not high enough. You don't know if you hit it or not? That's a problem. Josh: Yeah. One more thing on that. I think it also helps you if you can get really... Setting clear goals is like a muscle, I feel like. It's a skillset that's learned. And I was listening to Alex Becker, which I know you know Alex. And dude's like just a mega-genius man. His mind. If I can ever get him on the podcast, I'll let you know because- Russell: You'd get a 30-second podcast with him. Josh: Right. Right. It'd be a profanity-laced thing full of truth. And you'd be like, wow, I have to process. Anyway, I was listening to him. I was watching his training on YouTube Ads and going through. And he is like, what people need to understand is that all of marketing is the exact same thing when it comes to running ads. Right? And actually I still have it written up on my board. He goes, every single person wants the exact same thing. They want a result. They want a consistent system to get there, and they want it fast. That's it. Right? He's like, if you just are able to specifically call out the result, provide the specific system to get there, and do it faster than anybody else, you will win every single time. Right? I feel like a lot of goal setting is that. Right? It's what is the result that you're actually trying to go after and get to? If you're not specific on that result, try marketing something where there's no specific outcome. It's so hard. Right? And so the more clear you can get on that specific outcome, the more clear that you can get on the outcome that you're providing for your customer. I feel like that's a learned skill that transfers in other areas besides just goal setting. You know what I mean? Russell: Oh, for sure. That's awesome. Josh: Yeah. Russell: Becker's smart, man. I did one call with him one time, and it was literally like three minutes long. He's like, "Kid, it's all I got," and it was done. I was like, that was amazing. Anyway, so. Josh: Yeah. Yeah. Becker, he's a freak of nature. That's for sure. Russell: Yeah. Okay, I got four more things to talk about related to it. Josh: Okay. Russell: I got this from Tom Bilyeu because Tom's one of those people who is again, just brilliant. And he said something in three or four podcasts, just kind of like as a blah, blah, blah. Just went off on it. And I remember one day, so I finally, I messaged him on text message. I sent an audio message. I was like, okay, you said this. I want to make sure I understand this right. And he wrote back to me, and he messages back. He's like kind of, but you kind of got it all wrong. I'm like, what? So I scheduled a call with him because I was like, I'm writing this book and this thing you just shared was so powerful. I need to map it out. So I spent an hour with him on the phone and mapped it out. I drew it out. I was like, is this what you're talking about? He's like, "Oh yeah. That's what I'm talking about." So it's going to be in the new book because it's core foundational. I'm going to go through with you guys because a lot of times, and I didn't know this, there were things that I did unconsciously related to these things, but now that I consciously know this, I'm going deep in it. In fact, I'm planning our Two Comma Club X Managed Circle members are going to Mexico in March, and I'm thinking I'm going to do a three-day event in Mexico just going deep on this alone because this is the key to everything you want in life. So there's the pre-frame you guys ready for me to jump? Josh: I'm ready. I'm hooked. Russell: Okay. So what Tom said was interesting. He said a lot of times we set a goal, but what we don't realize is that for us to get the goal, we can't be who we are today. Because if we were, we'd already have the thing, right? We have to actually evolve and change and become something different if we're going to achieve the thing we do. So then how do you become something different? And that's where you're in this weird limbo thing. Right? And so there are four core things that really tie into this. And so I'll talk briefly on each one as much as we can in the time we have. So the first one is after you know this is the goal, very specific, definiteness of purpose. I desire to go there. The first thing we have to do is have an identity shift. Right? Our identity has to be different than what we are right now. If we don't shift it, then we struggle. So I started looking back at the things I've had success in life. For me, the very first one was a wrestler. And I remember I got into wrestling. I liked it. And I was good at it, but I wasn't great. I don't have time probably to tell the specific story, but I remember a specific story where something happened where that day I was like, I'm a wrestler. This is me. This is who I am. I'm a wrestler. And as a wrestler, I'm going to do what wrestlers do. Right? And Tom, when I was talking to him, I mentioned that. And he's like, now imagine this. Instead of saying I was a wrestler, what if you said I'm a world class wrestler or I'm a state champion wrestler. He's like just by changing the identity that you're putting on yourself, changes how you view everything. Right? And for me, I viewed myself as a champion wrestler, and I view myself like I'm someone who's a state champion. Therefore, I started looking at what do the state champions do? How are they doing it? What do they believe? What do they think? What do they do? What do they value? And I started matching my beliefs, values, and rules based on that. But the first thing is that you have to realize what's the identity you want to put on yourself? And I think most people don't do it consciously. I didn't do it consciously. But when you become aware of it, it changes things. At Funnel Hacking Live, Anthony Trucks talked about identity, and it was such a powerful thing. If we figure out how to put these identities on ourselves, it makes everything else become easier. So the first thing is understanding, okay, what's the identity I've got to put on my shoulders if I'm going to become the person who's going to be able to reach that goal? And we've got to think through that and strategize and figure that out because if you don't, if you pick the wrong identity, like, oh, I'm an athlete, that's good. But I'm not become a world class wrestler if my identity's an athlete. If my identity is I'm a world class wrestler, I'm going to become a world class wrestler. Right? You've got to... When I got into business, it was the same thing. I was dabbling and dabbling and dabbling until I figured out I wanted to be an entrepreneur. And then after that, it wasn't just an entrepreneur. It's shifting, and it's changed throughout time, but the identity is the key because everything struck. You start doing things differently when you have a different identity. One of the identities I've I've recently, and I did a podcast about this, that I've put on myself is that I'm not just an entrepreneur or I'm not like... I'm a curator. And just by me saying that, I've literally bought, I would say conservatively, probably 3000 books in the last three months that I'm buying that I'm going through them, curating old books, trying to figure out all these kind of things because I have the identity. I put the identity upon myself, and all of a sudden, it shifts my behavior because of that. Josh: Yeah. Russell: So identity's the first thing. And again, we could talk for a day on identity, but understanding what is the identity that you're going to have to have to be able to become the person who's going to go get that thing. Josh: Okay. Can I touch on that just really briefly? Russell: Yeah. Josh: Okay. Only because, I don't know, I've spent like a hundred thousand dollars in coaching on this exact topic. So it was so crazy, when I was working with Katie and lots of other people. Have you ever read the book Psycho-Cybernetics? Russell: Yes. Josh: Dude, that book changed. That was the first personal development book I ever read. Russell: I'm trying to find the rights to that book right now, just so you know. Josh: Dude. Dude, ah. Russell: It's so good. Josh: Why do you get to do all cool stuff, Russell? Russell: Curating, that's my identity. It's what I do. Josh: Yeah. But I read that book and it, I mean, it completely changed my whole perspective on life. Right? And for the premise of the book, for those of you don't know, there's a guy. He was a plastic surgeon. He rebuilds people's faces and stuff. And he realized that when he would make even the smallest tweaks in people's faces that it would change their entire life. Everything about their life and their change based on how they saw themselves basically in the mirror. Right? And so this whole premise of the identity, part of it is when you have an identity shift, you actually believe it now. And there's so many people that are like, they want something, but the reason they don't do it is because they don't believe it's possible. They see themself as the person that's able to do that. Right? And so one of the things I thought about doing with the podcast sometime down the road is openly Dream 100ing people. How cool would it be to have on the board of, "Hey guys, we're all Dream 100ing Elon Musk right now." Right? How cool would that? But if you have the identity I'm going to Dream 100 Elon Musk, then all of a sudden, it just becomes, oh, for the next three, five, 10 years, it doesn't matter if you haven't gotten there yet. That's just who you are. It's just what you're trying to do. It's just what you're doing. And by default, your brain starts thinking differently. So anyway, I love that. I don't want to take anymore out of that, but that one concept changed my whole entire life of understanding that if you shift your identity, by default, you'll get to where you want to go. Russell: Yeah. It's huge. And again, I look at the things I've been successful in my life in, and again, looking backwards, I was like, oh my gosh, I didn't realize that I had an identity shift tangible. And in fact, I remember the day that it happened, and it changed everything for me. It was the day I became a wrestler. It was the day I became an entrepreneur. It was the day... It shifts things. And so, ah, anyway, so that's number one. So identity. Now under identity, if you look at my graphic, identity is at the top, and there's three pillars that go underneath identity. And they're all super powerful, and they all have different purposes and things. So if you look at one of the legs under identity is beliefs. What do you believe? And beliefs are cool. Because beliefs, I feel like beliefs can change. I have to figure what are the beliefs I need to have to be able to achieve this thing, right? If I believe that making money's difficult, I am not ever going to make money. If I believe making money's easy, it's going to be really easy for me to make money. Right? If I believe that I'm a good athlete, I'm going to be able to be a good athlete. If I believe that eating healthy is going to make me have more success, I'm probably going to eat more healthy. And so in the second phase, figure out what are these beliefs that you need to have? And some of them you already have inherently, a lot of them you don't yet. And so that's why when you have this identity, it's like, well man, if I want to be a world class wrestler, what do world class wrestlers believe? If I want to be an entrepreneur, what do world class entrepreneurs believe? Right? What are those beliefs? That is sitting down physically, I've been doing this recently. This is part of my New Year's thing I'm doing now is I'm listing out here are all the things I either believe or I need to believe to be able to hit this goal. Right? And so I start writing out these beliefs. Now the thing about beliefs that's hard is just by you writing down I believe this thing, does not necessarily mean you're going to believe that thing. Josh: Yeah. Russell: And this is where like most of personal development is affecting this tier, this leg of this thing. If I knew to believe I need to be successful, like I'm going to go read a bunch of Tony Robbins books because he's going to help me instill this belief in me until I actually believe it. Or I'm going to listen to a bunch of podcasts or whatever that thing might be. Right? Or if I believe that eating healthy is going to make me more successful. You may say I know I need that belief, but I don't really believe right now. That's why I keep going back to cookies and candies and ice cream or whatever. Right? So you need to instill that belief, so this is where a personal development comes. If I believe this belief is going to help me get the thing I need to do, I need to go listen to everybody that's talking about health or fitness or whatever that is until that belief becomes so ingrained in my psyche that now I actually believe it. Because when I believe it, now it becomes really easy to do. When I believed in wrestling that if I got on top of anybody in this country that I could turn them, then guess what? As soon as I got on top of anybody in this country, I could turn them, right? Because I believed it at such a deep level. I always tell people my core job at ClickFunnels is be the belief cheerleader. If I can get you guys to believe in yourselves, that's it because it's not that difficult. All these things are not hard. The hardest thing is getting you to believe it's actually going to work. Right? And believe if I buy ads, it's going to work, believing that I'm going to lose money on the front end, but it's going to be successful. I believe that if I put myself out there, it's not going to be scary. I believe, so it's like, I've got to get you to believe those things, but if you can do it, then it becomes easy. So I look at who's already achieved what I want? What are the things that they believe? And then I've got to start focusing on getting those beliefs wired into my brain so that I actually believe them. Okay? Josh: Yeah. Russell: And I always tell people this, the biggest problem we have as humans is we always want to try to conform the world to what we believe, and that's not the right strategy. Especially, I see this in religion all the time where people are trying to convince like, this is what God should believe. It's like, no, no, no. If you really want to be successful in religion, you've got to figure out what does God believe? And then you shift your beliefs to that. You don't try to bend God's will to yours. That's insane. Why would you even think that's okay. We need to believe that he believes, it's not trying to get him to believe what I believe. Right? And that's the extreme example is religion in God, but it's true in anything. Right? If I was going to be basketball player, I would go figure out what Michael Jordan believes, and I would do everything I can to believe what he believes. I would not be trying to conform Michael Jordan's belief patterns to mine. Okay? Because he's done it, and I haven't yet. Right? And so that's the next step is figuring out what are the beliefs I have to have to be successful? And then I've got to go and start plugging the stuff into my ears and my head and be reading and listening and everything until these beliefs become so real that they become real. Because that's the hardest thing. The beliefs are the one, the other two I'm going to share are much more simpler, I think. Beliefs are the ones that are, they come and they go. And this is where it takes the mental mind power to make those things actually stick. Does that make sense? Josh: Yeah. Yeah. No for sure. No, I have so many thoughts on that. But for the sake of time, oh my gosh. Belief, I think that's the hardest thing. Like you said, it's one of the hardest things though. But I love the religion example because it's like, what was that? There's that one quote on it that says we will question everything except for the things we truly believe. Russell: Yeah. Josh: Right? And religion is a perfect example of this. I believe that Jesus came down to die on the cross for my sins. I believe that. Russell: Yeah. Josh: I've never even questioned it, and I've questioned pretty much everything in my belief. But I'm like, if I believe Christianity to be true, I by default believe that. Right? I believe that that happened. And so when I talk to people that don't have that world view, you're not even having the same conversation. It's not even worth debating on some particular topic about right or wrong or this because they don't believe this and I do. And it's a fundamental different thing about you. So yeah, anyway. Russell: Yeah. Josh: Talk a million years on it. Russell: That's true because, so when I'm on mission for my church, I, not to get religion, but I had that same thing. I was out there knocking on doors, telling people about God and about Jesus. And all of a sudden I realized, oh my gosh, most people don't believe in this. Josh: Right. Russell: And it was freaky for me. All the way back to do I actually believe in Christ? Do I actually believe there's a God? And I had to question those things and figure it out and get the belief. And then it was strengthening everything I was doing moving forward. But same thing in anything we're doing in life. So beliefs are beliefs. Josh: We'll do the Mormon episode because I have questions for you on that. I've got to finish the podcast first. We're not done all the way done yet. But that'll come once I know everything you believe, Russell, then I'm going to come question you on it. Russell: Yeah. I'm excited. One thing it'd be cool if you guys want, if you type in to Google type in Tom Bilyeu Impact Theory beliefs. He actually has a list that he makes all people who join his member site go through these belief patterns. And they're fascinating. And it's seeing Tom mapping out for his community here's the beliefs that we have as a community if we're going to have the impact. And so it's worth it to go look at his beliefs. It's as related to his members and his membership platform. But it's something you guys can use this as well if you are serving group of entrepreneurs or a group of whoever you're serving, when they come in, helping them to identify and strength. Like these are a the beliefs you have to have to be successful in our world. And Tom did it such a cool way. I've not yet done that in my world, but I'm planning on that because again, if people are joining my coaching program, they want to become more like me, therefore, what do I believe that got me here? I need to be able to identify those things and give them to people and then help drill those things into their mind because that's what's going to be successful as they believe those things. And so belief is just, anyway. We can go again, this is another three day event just on beliefs. Josh: All right, all right. Russell: Okay. I'll go through the other two. The other two are not simpler, but they're easier. Okay, so we have identity at the top, right? Identity shift, boom. Beliefs, and again, map these things out, you guys literally between now and New Year's or whatever you're listening to this, sit out and write out here's all the beliefs I have to believe to be able to be successful in this thing that I'm trying to figure out. And for me, it's funny as I've been doing this, I've been listening to a lot of Tony Robbins's stuff or reading Napoleon Hill. Tony will tell, like when he speaks, he's like, you've got to believe this, and he shares a belief. And I started putting those things in. Like I want to keep building up my belief. These are all things I believe in because if I can believe those things in myself, again, my likelihood of success. So this is an ever-going thing. It's not just like, here's my beliefs, and it's done. It's like if you're hearing speakers or podcasts or books or whatever, like, oh this is the belief I need to have. I see why this is such a powerful thing to start adding these things into your version of your beliefs. Okay? The next one. So you have your beliefs. The next one I'm going to go to is values. And values and beliefs are very similar, but values, I feel like, are more so... Beliefs are things that I've got to be working on to get myself the belief things to move forward. Values are what I actually value. For me, I value hard work. Okay? In fact, I have so many friends who their beliefs are different. One of my really good friends, John Jonas, who owns OnlineJobs.ph, super successful company, great entrepreneur. But he values being able to work as little as humanly possible and still make money. And he does. And he's been very successful. I value working my face off because my whole value system growing up was wrestling. We worked hard. We had at work everybody. So I value hard work, and I love it, and I enjoy it, and I'm never going to... My values are not John's, and that's okay. They're going to be different, but I need to know what my values are because if I'm going to go into something, if this is not aligned with my values, I'm not going to have success with it. So I need to know what my values actually are. And so what are the things you value? I value hard work. I value giving. I value creation. I value... Top of my head, I don't have my list here, but what are the things you actually value? Okay? And then as you're looking- Josh: We know hard work has to be close to the top of that list because that's the one that came out first when you can't remember anything else. Russell: And for sure, for me, it is. It's such a core value. But if me and John were both going after the same goal, which is let's grow our company by whatever, he's going to struggle because his value's not going to be hard work, and vice versa, for he's like I want to take four to five days of vacation every single month, that goal is never going to work for me because I don't value those things like he does. And so it's going to be constant odds with ourselves. Right? So listing out here's all the values you have and understanding those things and again, you can shift your values and values change. But values are harder to change, I believe. Beliefs, I can change, not faster, but those things are multiple whereas values, based on my life experience, these are things I value, and those things are there. They're not going to shift or disappear or leave. These are my values. Josh: Yeah, very rarely. Russell: Yeah. Josh: Yeah. Russell: But if I list those things then I can look at as I'm trying to become this person, do these fit in my values? If not, it's like, how do I structure this in a way where it still fits and it's still congruent with my values because otherwise you're going to be odds to yourself. And I know so many people who are like, they have one value but they have a goal and they're those things are at odds with each other. And that's why they never succeed because they're just, I want this goal, but I don't value this. Therefore, you can't hit it. Josh: Yep. Russell: So beliefs, values, and the last ones are your rules. Okay? And your rules are like, you set up these, it's almost like guideposts to get the thing. Right? So when I was wrestling, I had a lot of rules. My rules were I do not cut corners. I have a story behind that, but I do not cut corners. I don't drink carbonation. One of my other rules was I'll never go more than 24 hours without doing some kind of cardio because I had a belief that after 24 hours, if I haven't worked out that my cardio would drop down, and I didn't want to lose anything. So I had a rule saying I cannot work out. So I could take Sunday off, but I can't take Saturday and Sunday. Right? I had a rule of no more than 24 hours of no cardio. I had rules of what time I woke up in the morning, what time I went to bed. I had all these rules, and rules bleed into routines. Right? So you set these rules, and from there you create a routine. So looking back, here's the goal I have, I'm moving forward with definiteness of purpose. Here's all the rules I have to create to give me boundaries to make sure that I move forward and I hit those things. And so for me, my rules right now are like, okay, I have to make sure I write for two hours every morning before I come in. Because if I don't do that, none of my writing gets done. I have a rule about this and rule about this, and I have these different rules I create for myself to give me boundaries, to be able to actually hit my goal. And then the rules again, here's the rules. The rules are translating into routines. Right? So here's my rules. I tie these into my morning routines, my afternoon routines, my night routines. And now I've got the things I need to guide me to the goal. Whew. So there's a lot of stuff in there. Josh: That's really, really good though. I feel like if someone were to just go and apply that right there, that sounds simple, but it's not. Russell: Yeah. Josh: Right? If you were to actually go sit down like that, you could map out that for a while, and I see why you want to do a three day event on it or something like. That'd be awesome to go through each one of those because you're literally rewriting. So how I think of the mind is I think of the mind as a computer system, and then the story, the master story, ha-ha. The master story of your mind. Right? But the master story is the computer program that you program it. Right? So there's the Windows operating system inside of a computer, right? Or the Mac. And so the master story is like the operating system. And by going through and identifying and writing down those three things, it's like you're rewriting your operating system almost that by, or if you've never done it, you're writing your operating system because your subconscious mind by default then just carries that 80% of the way. Right? And that's the coolest thing is if you can just switch your subconscious mind, 80% of the work is done. It'll do it for you. Right? You've only got to battle that last 20%. So that's super cool. Russell: Yeah. So if we were to recap this really quick, for those who are like, I want to do this exercise with my kids or my family or by myself, I sit down and say, "Okay, what's the Hall of Fame goal?" Where do you want to go someday? Right? So you've got that, right? Then from there, say, "What's the Super Bowl goal?" That's what I'm going to accomplish the next 12 months. Here's my Super Bowl goal. And I have that, and say, "Okay, now to do this, I've got to have desire, and I've got to have definiteness of purpose." Meaning I have to really, really want the thing or it's not going to happen. Why do I want it? How do I amplify that desire in my head? And where am I going, right? Now we come back and say, "Okay, what's the identity I need to take on to be able to achieve this thing?" Right? And be specific with the identity. I'm a wrestler versus I'm a world class wrestler versus I'm an Olympic level wrestler. Right? So here's the identity to have. So write that down. And identity is just one thing. This is the one thing I am. Then now what are all the beliefs I have that I need to have to be able to be successful in this thing? Okay, I've got to believe this. I've got to believe this. I've got to believe this. This is what I already do believe, but a lot of it's new beliefs I need to create to be able to be successful. Right? And then who are the things I value and making sure I'm not out of alignment here. I value this. I value this. Here are the things I value. And then here's the rules I need to create for myself to make sure I actually move forward and hit that thing. And I'm going to take these roles, and I'm going to convert them into routine to make sure that I'm in the guardrails to my success. And so that's the pieces and ah, it's so much fun. Again, this will be a book someday if I ever get it done. But these are the pieces that are- Josh: Yeah, Russell, we need it. Come on, man. Not like your life's busy. Get it done. Russell: I'm working my fastest. It's going to be amazing. So anyway, I hope that helps you guys. As you're sitting down this year, this is literally what I'm doing. We're recording this December 28th. I've been mapping these things out. And my goal is January 1st, I'm waking up, and I'm just going to sit down and I'm going to flush these things and spend hours just putting it... Again, I've been percolating on them and taking notes on stuff, and I'm going to map it out, have it printed out. And this is the next 12 months of my life. This is the goal. This is where we're going and moving forward with definiteness of purposes. I'm going to just amplify my desire. Here's the identity I've got to take on to make it successful. Here's my beliefs, my rules, my values. And let's go and start running. So hopefully that helps. Josh: One more super rapid fire question then we can wrap it up. Russell: Okay. Josh: Do you have a coach that helps you with this, or do you do it all yourself? Russell: Oh, very good question. So during my life, I always go on and off with different coaches that have helped different parts. Right now. I do not have a coach. How do you say this right without being creepy. I don't have a coach who's living right now. Right now I am looking at authors as my coach. And for me right now, Napoleon Hill is the person I'm focusing on, who I'm literally going through so much of his stuff right out and having him accountable to me. I will in the near future rehire a coach to help me, but I'm still trying to, I don't know if that makes sense or not, but I'm trying to- Josh: Yeah, no, no, for sure. Russell: Yeah. Josh: That's awesome. That's good. Russell: Anyway. Josh: All right. Thanks Russell. That was awesome. Russell: Hope you guys enjoy it. If you enjoyed this episode with me and Josh, please let us know. Take a screenshot of the podcast on your app, tag me in it. Let us know your favorite thing, biggest takeaway. And with that said, I hope you guys enjoy the new year, planning it out. And I want you to all hit your Super Bowl goals over the next 12 months. So let's do it. If you do that, you'll change the world in your own little way, and it'll be awesome. So thanks, Josh. Thanks everybody, and we'll see you guys on the next episode.

The Podcast On Podcasting
Ep135: The 10 Areas Of Life Where A Podcaster Can Focus On - Cary Jack

The Podcast On Podcasting

Play Episode Listen Later Dec 31, 2021 27:34


Today, our returning guest Cary Jack talks about creating a balanced and consistent podcast to achieve optimal success. Stay tuned to discover the biggest secret to living a positive and impactful entrepreneur life!   WHAT TO LISTEN FOR Biggest benefits of podcast in your business and personal life Dream 100 Strategy: Definition, purpose and how it works How to give each area of your life an equal importance What is biohacking and how can it benefit you as a podcaster   RESOURCES/LINKS MENTIONED Ep35: Infusing Passion, Purpose and Positive Impact On Your Show Marketing Secrets by Russell Brunson  Entrepreneurs On Fire with John Lee Dumas  Please use the code “HAPPY” if you want to purchase Thera360 Plus Personal Infrared Sauna The One Thing by Gary Keller and Jay Papasan    ABOUT CARY JACK Cary Jack is a lifestyle entrepreneur, author, podcast host, professional actor/model, biohacker, eco-warrior, martial artist, and humanitarian striving to make a positive impact on this planet. As the founder of The Happy Hustle, his mission is to educate, inspire, and entertain, while reminding you to enjoy the journey, not just the destination, as you Happy Hustle for a life of passion and purpose.   CONNECT WITH CARY Website: Cary Jack, The Happy Hustle Mastermind, The Happy Hustle Podcast: The Happy Hustle Podcast LinkedIn: Cary Jack Kendzior Instagram: @cary__jack   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

Mi Primer Millón: Secretos Del Mundo Digital

Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este Episodio Sergio Perdomo te manda un saludo de fin de año. Te invita a que no vivas en piloto automático y crees metas.Suscríbete al podcast en Apple, Spotify, Google y Stitcher

Bitch Slap  ...The Accelerated Path to Peace!
Interview #52. Dr. Ian Hoffman: Start a non-profit and wipe out your student loan debt!

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 31, 2021 64:10


Chiropractor Dr Ian Hoffman wants to help you start a non profit and wipe out your student loans.  He is an amazing man with an amazing story. His desire to help a 4 year old cancer patient and his need to solve his crushing million dollar debt load lead to his inspired business.  The Student Loan Eraser program.    The Impact: In the 6 years that he has been teaching The Student Loan Eraser Program his clients will have started over 400 charities that are taking care of over 10,000 nonprofit visits a month!  AND those doctors are going to save over $100 million from their student loans.Ian tells us how he built his business with webinars and how creating a non profit to serve their community can save a doctor tens of thousands of dollars off their student loans.There's “Google Slaps”.  The power of the email list.  The Avatar Process and the perfect customer.  Sorting out the who and not the how.And of course, the proven formula to saving hundreds of millions in dollars of student loan debts for his customers.Administrative: (See episode transcript below)Check out Dr Ian Hoffman's Student Loan Eraser Program hear!  https://www.erasemystudentloans.com/WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript:Mischa Zvegintzov  00:10Welcome everybody to the table rush master class where we get back to the marketing and sales basics to help you the listener, the viewer to grow your business to $1 million and beyond. And I am very, very blessed today to introduce everybody to Dr. Ian Hoffman. Welcome Dr. Dr. Hoffman.Ian Hoffman  00:35Thanks, Mischa glad to be here.Mischa Zvegintzov  00:36Yeah, fantastic. So we chatted very briefly, maybe a week or two ago, when we were setting this up. And, and it's a big gift from for me to have you on here. Because whether you know it or not, you are a massive inspiration for me. And actually, ultimately, the creation of this show, because via mutual friends, you know, I started getting introduced to funnels, webinars, all this stuff. And, and, and this mutual friend was like, oh, yeah, you know, my buddy, effectively, Ian you know, has just doing amazing stuff. And I was just captivated. Right? I was like, "Oh, my God".  This is a two to three years ago. So to have you on. Super awesome. So thank you for joining.Ian Hoffman  01:27It's my pleasure. I'm so happy to hear that.Mischa Zvegintzov  01:29Yeah. So real quick. You have a you have a, a program, and it's called the Student Loan Eraser. Correct? Yeah. Fantastic. And so go ahead. Tell me quickly. Tell me about that. And then let's, let's talk about how you how you came to that and were able to bring it to market?Mischa Zvegintzov  01:54Sure. It's definitely a passion project of mine. You know, how it's a there are, I just feel like it was it was what I was put on this planet to do right now, which isn't an amazing feeling. So I'm actually a chiropractor to get into backstory. Yeah, dad's a chiropractor. Both of his brothers are chiropractors, I was born into that also. And I love being a chiropractor. And so what happened was, I was man, like three years into practice. My son was just born, I just came back to the office after taking a couple weeks off. And this, this pregnant mom came in as a new patient.Ian Hoffman  02:37And she brought her four year old daughter to the appointment. And this little girl had stage four cancer. That's the first thing that this mom said to me is my, my little girl. I lost it. I couldn't. I couldn't imagine no parent should have to go through that no child should have to go through that. So to make a long story short, that little girl really inspired me to actually start a nonprofit organization, a charity to expand access to chiropractic and holistic health care for underserved in my community.Ian Hoffman  03:09And as I was going through that process, it was right around the same time that I was really doing some research online about my student loans because I have a lot of debt. I remember having this. I hope I can say this this "Oh, shit moment."Ian Hoffman  03:28Because I remember I had I had just bought a house and between my wife myself, and our student loans, our cars, our mortgage, we had over a million dollars in debt. And that's a heavy weight? That's a heavy weight on somebody's shoulders. Yeah.Mischa Zvegintzov  03:44So how old were you at the time? Oh, man,Mischa Zvegintzov  03:47I'm 29, 30 years old. 30, 31. Something around there? Yeah.Mischa Zvegintzov  03:55And a young child. That's, that's heavy.Ian Hoffman  03:58Yeah, it was heavy.Ian Hoffman  03:59So when I started reading about this federal program called public service, loan forgiveness... I... I... My heart kind of skipped a beat. I had first read about it before I had even had this idea to start a nonprofit. And so there's only three requirements. But one of the major requirements is that you have to have qualifying employment, you have to work for the government or a nonprofit, to be eligible. And then once I had started my own nonprofit, I had this kind of Eureka moment that I might have reverse engineered my own eligibility. And that's exactly what happened. So, you know, fast forward a couple years from there, I wound up starting the student loan eraser, I put together this whole team, and we help doctors start charities with a dual purpose, which is to make the world a better place and get their student loans erased.Mischa Zvegintzov  04:52That's amazing.Ian Hoffman  04:54Thank you.Mischa Zvegintzov  04:54Oh, my gosh.Ian Hoffman  04:56Yeah, it's been quite a process. The transition wasn't easy. I was in practice full time, coming home, you know, having dinner with my family, they would go to bed, I'd be up till sometimes two, three in the morning.  Writing the webinars writing the emails, just getting the infrastructure together reading.com secrets.  Just feeding my, my, my my mind and getting educated on how to launch an online program because it's something I'd never done before.Mischa Zvegintzov  05:22So So you have the Epiphany, you're like, oh, my gosh, I can I am, you're in the middle of creating this nonprofit, you, you. You, you find out.Mischa Zvegintzov  05:34Here's a way for me to erase my debt, which if you don't mind me asking, What was that number for you? What was the chunk of that of your total debt?Ian Hoffman  05:42I borrowed around 150,000. And it was only going up because most doctors are on an income driven repayment plan, where their monthly payment is actually less than the than the debt, or I'm sorry, less than the interest. And so what happens is that on these income driven plans, they'll pay for 25 years. And at that point, anything that's left is forgiven, but the forgiven debt gets taxed as income. And so once once I heard that I'm like, Man, "this is a this is a black hole".  Because I'm gonna just pay for, you know, till I'm 5560 years old. And at that point, I would still have a six figure tax bill.Mischa Zvegintzov  06:27And you're at the 40%, maybe the your, your, whatever, the gradient tax bracket is 40%. SoIan Hoffman  06:35Oh, yeah, that's in California. So between federal and state taxes, it probably would have been closer to 50%.Mischa Zvegintzov  06:41Man.Ian Hoffman  06:42Yeah, crazy.Mischa Zvegintzov  06:43So we're talking about a real number here, perhaps 75,000 Plus, or since it's actually your debts incrementally growing, because you're paying less than the than the amount? You know, you've got 200, or whatever that number is?Ian Hoffman  06:58Yeah. So I tell most people to think about it, like their mortgage, over 30 years, whatever your purchase price is for, you know, on average, right? Interest rate plays a role, but most people are going to pay double, whatever their purchase price was over 30 years.Mischa Zvegintzov  07:13Yeah.Ian Hoffman  07:13And so that's the way I was thinking about my student loans is, if I borrowed 150,000, over 25 years, you know, it wouldn't quite double because I was making payments, but all of the monthly payment was going to interest only I wasn't, I wasn't actually taken care of any of the principal.Mischa Zvegintzov  07:31Yeah. So you have the reverse engineer moment. And, and your in the fire, right of this million dollar debt load, I've been there and it's heavy, right? That's a heavy load. When you're trying to build a business. You're, you've got a son, a son, right? That's that. Yeah. And so trying to balance, like, time with family with the, I get it. It's heavy. I've been there. But tell me about the moment of that. You go, oh, my gosh, a reverse enginer? Did you was it like an overnight epiphany? I could help people with this... And then or was that a slow build?Ian Hoffman  08:14It was it was an overnight epiphany. And then the infrastructure was a slow build.Mischa Zvegintzov  08:18Okay. Ian Hoffman  08:18Russell Brunson says it's, "it's the who not the how." So I needed to find the right people. You know, to put together the team. I needed to write the webinar.  I needed to really feel confident that at the end of the day I could deliver on the promise.  Because I know how much my student loans caused anxiety for me and sleepless nights.  And I didn't want to help anyone take that on; without really being certain that we could help them reach that goal, at the end of the day, of starting the nonprofit and then being able to qualify for you know, public service loan forgiveness. Yep. So it took quite some time.Ian Hoffman  08:19You know, it took me about a year and a half after starting my own nonprofit, to feel comfortable enough with the process to build the team because I'm not a lawyer. I'm not a CPA. I don't you know, I don't do those things. Yeah, so I need to...Mischa Zvegintzov  09:13Yeah.Mischa Zvegintzov  09:14So the we throw... love Russell Brunson, right. I love his Dot com secrets, expert secrets, all that stuff. I'm in his his high end coaching group so thriving in there.  But what about finding that like what what what was the journey to alright, I can help people.  How did you stumble across Russell Brunson? Or was that just was that like someone said, Oh, you have this great idea try this guy? And you're like okay.  Or is that was that a? Was that a rocky transition.Ian Hoffman  09:46I think that's the genius of Russell Brunson and his marketing. He's really good about getting in front of the right people at the right time.Mischa Zvegintzov  09:52Yes. Ian Hoffman  09:52You know what I mean? I don't even know how I came across his material. I'm sure I was just searching online for you know how how to "how to launch" or "how to write a webinar", "how to do an online program". And I had come across other you know, other teachers actually before Russell Brunson. And it's really funny. One of the people that I wound up doing a little work with early on, even before Russell Brunson, is Bailey Richert.  And I wound up hearing her on a podcast and then reached out to her and I did her in for infopreneur Institute, I think is what it's called. Yes. That was fantastic. So I had other mentors along the way. But you know, and she was she was fantastic.Mischa Zvegintzov  10:08You do her Summit, and all that, or No?Ian Hoffman  10:47I didn't do her Summit. But she has a an online training. You know, that teaches you how to go from I think almost nothing, just concept idea to just step by step how to how to get your first online program launched.Mischa Zvegintzov  11:04Yes.  Okay.Ian Hoffman  11:06So I did that. And it was fantastic. It really helped me to clarify my vision and who was I serving and those kinds of details.  And then it turns out later she wound up working with Russell Brunson. So brand and so it's a really small world in the online marketing space.Mischa Zvegintzov  11:24Yeah, fantastic. So so your entry into Russell Brunson land was was Bailey Richert your you take her infopreneur whatever it's called Academy. And, and that's how the idea for the webinar starts to come to fruition and use and you start crafting it there, then you end up in Russell Brunson land is that the?Ian Hoffman  11:48The timeline is a little hazy. Because I was doing a lot of things all at the same time. I was trying to educate myself. So I read a book. Also written by a chiropractor, I'm blanking on his name, but it was it's called social media made me rich. And I read, you know, I was really just trying to I was listening to podcasts, reading books, I was really just trying to trying to get an education on this space. So and at the same time, I was even... I live in Carlsbad, California. And there's an amazing podcast called... Oh, man, I'm blanking on the name of it, too. Anyway, there's an amazing podcast on I think it's the "online marketing made simple" or "Made Easy podcast". But she she teaches webinars and her strategies. And so I've gone through multiple iterations of my current webinar. Ian Hoffman  12:56I did probably eight or ten live webinars. Recorded them all made little notes. Figured out what questions people were asking, tried to, you know, answer those questions in advance as I kept going. And then finally got to the one where we had a really great response as far as sales and people staying to the end of the webinar. And that one eventually went on evergreen.Mischa Zvegintzov  13:21Fantastic. And so is this what we would call a high ticket webinar. So you're trying when I look at your webinar, or your landing page? Yes, reserve my seat now. Great news. It what? I'll tell you exactly what it says plus get a free phone called conflict consultation at the end of the web class. So you're driving phone calls? Or is your... Do you have a do it yourself? Course? A all help you course, I'll do it all for you course?  What's your...Ian Hoffman  14:03I only have one...Ian Hoffman  14:04It's it's not a traditional funnel from the standpoint of like... I only have one offer, and that offer converts. And so really, it's $5,000 to $7,000. And at that, that price point, I think that most people...Ian Hoffman  14:21I've had a few people who clicked an ad, they watched the webinar, and they signed up without ever talking to me. And that's super cool. And I was excited about that.Ian Hoffman  14:32But the truth is I wanted to also be able to qualify my clients. And so I don't mind jumping on a 15 to 30 minute call with prospects to really get a feel for who they are, make sure their hearts in the right place with all of this. I'm sure that we would work well together. And to answer their questions, make sure that they know that there's a human behind this you know.  So My funnel now is different. It changes over time, right? But my funnel now basically is register for the web class, that is the most important first step, because I want people, frankly, to be pre educated before they jump on the call with me. I want them to be able to ask the right questions to at least have a basic understanding of the Public Service Loan Forgiveness Program.  About their student loans. About ways that we can help before they get on the call, so that when I get on the call answer questions, then it's a simple conversation of, you know, what's going on? How can I help what questions you have? Let's address those and then sign up?Mischa Zvegintzov  15:40Yeah, yeah. Ian Hoffman  15:41Yep.  Answering all the questions that that you know, you know, the top questions or the top, in sales line, let's call it rebuttals. Right. Ian Hoffman  15:41It saves me a lot of time. Because before I was spending between 30 minutes to an hour with each prospect, you know, sometimes multiple phone calls going over the same material. And that's where a webinar is really helpful in in kind of pre educating. And doing the sales process for me.Ian Hoffman  16:10Right.Mischa Zvegintzov  16:11But let's talk about it from it's more from a service standpoint, though, you're like, hey, I have this vision. This helped me, I want to help you. Not only are is it helping you the doctor, because it's saving you money and clearing debt and relieving stress and all this stuff. At the same time, you get to have a passion project and help the world right? We get satisfaction of the world. Yeah.Ian Hoffman  16:34Yeah, for sure. Most most doctors that I talked to, are already doing some form of this.Ian Hoffman  16:40I think most people got into health care, because they want to help people. You know that that's been really beautiful for me to see, as I'm talking and consulting with doctors. And it doesn't matter what the degree is dentists, chiropractors, naturopathic doctors, you name it. Most of them are already providing some level of discount or free care for, for people in need. And, and so they're just not doing it through a nonprofit. So we formalize that. We formalize their way of giving back, and they're able to qualify for student loan forgiveness as as a result.Mischa Zvegintzov  17:16That's amazing. I love that. That's, it's amazing. I just think it's my favorite thing. My goal is to help people help people, right. I'm like, I'm like, and so to hear you talk about the win win win scenario. That's like the best in the world right now. And I think that's what's genius about Russell Brunson, too, right. He's like, Hey, man, entrepreneurs are the people that are gonna save the world, shall we say, or make it better? Right?Mischa Zvegintzov  17:44And, and to have that win win win situation that you have created, or the universe helped you create, however you want to say it? Is, is beautiful. And inspiring. So thank you. I have a quick question.  Your frustration? Well, I want to start with the who, what? Not the how, because that's such a powerful concept. Building the team, and you set it like it was easy. Oh, yeah. I just needed to build the team and make this happen. Yeah, well, no, maybe you're like, I'll do this myself. And quickly, you realize this is going to be a here a Herculean effort. I need help or tell me about that sort of process?Ian Hoffman  18:26Sure.Ian Hoffman  18:26Well, I mean, I, I think it's a matter of, of taking inventory and knowing yourself and your strengths and what you're good at and what you enjoy. And also, what do you not want to do? What do you not enjoy? What what lowers your energy. And so for me, I love writing. So writing the copy, writing the webinar, that...I enjoyed that process.  But I didn't want to take on even the the the responsibility of filing these tax forms with the IRS and filing the articles of incorporation. And that legal work is something I knew nothing about and didn't really, I wasn't motivated to learn. So it's also it's also that is finding out, you know, where are the gaps between where you are and where you want to be.  And then filling in those gaps, either by educating yourself and then doing it or if you find that you're not motivated, you need to find someone else who that's what they do. So, so I wound up originally working with the the firm that started my own nonprofit, I brought this to them and they said, great, and we brought that to really to, to the scale that they could handle. They were a smaller firm, and then I wound up finding a bigger firm to work with and, you know, wound up transitioning over.  But yeah, I mean, I think that's the process is just knowing yourself and what you love and trying to to do that.Mischa Zvegintzov  20:03Okay, did you formalize that? Or was that all sort of intuitive for you? And when I say that I mean, did you? Were you like, Did you literally sit down and write out? Okay, this is what I'm good at. This is what I need help with? Or was it? Yeah, go?Mischa Zvegintzov  20:19I didn't do that I really, I wrote out kind of the curriculum and the steps of "what's the client's journey?" Right.Mischa Zvegintzov  20:30So once I, once I really went through the process of, okay, here's my modules, here's my, my, my system, my formula for the big promise of start a nonprofit and qualify for student loan forgiveness. What are the steps that people need to go through along that journey to really get that end end result that I'm trying to promise people? And then I was able to really clearly see what part of those steps can I teach? What can I help people with? What can we do for them? And then what do I need help with? You know, where can I fill in the gaps with other services?Mischa Zvegintzov  21:09Hmm, beautiful. Thank you. That's it. Thank you for that. Question in regards to Avatar. You mentioned that and everybody watching and listening avatar is "speak" for "your perfect customer".  The "the exact person you want to work with". I know for a lot of us, for me, that's an elusive concept, or can be shifting or, or the conversations I keep having are make it super narrow. And so I'll go super narrow, and then the people that are telling me to go narrow, inevitably say that's too narrow, or I get so tell me about your avatar process.Mischa Zvegintzov  21:47Totally. I'm a big believer in you know, for me personally, it was it was a little easier, I think, than some because I am my avatar.  You know, I was a doctor with six figures of student debt. And you know there are doctors with multiple, many multiple six figures of student loan debt. And so my avatar was was really anyone who... they I've worked with people that are not doctors, but really my avatar is anyone with over six figures of student loan debt who has a has a service based business.Ian Hoffman  22:28So, that's, that's the most general avatar. But the people who have the most student loan debt naturally are doctors and lawyers.  You know, people who went to grad school. So that's, that's where it went.Mischa Zvegintzov  22:28Okay.Ian Hoffman  22:28But the reason it's so important to have an avatar is because, um, you know, along this process of building a funnel, building a business, one of the most important aspects of that is where am I going to get traffic? How am I going to put my ads in front of the right people? And so for me, I know I can get my ads in front of chiropractors, naturopathic doctors, dentists, physical therapists, osteopathic doctors.  You know, those are my vertical markets. And in unless you have that avatar specifically drawn out, it's really hard to target.Mischa Zvegintzov  22:28Hmm.Mischa Zvegintzov  23:20And then then the ad process just is too inefficient. It did you can't you? Is that a good way to say it?Mischa Zvegintzov  23:29Yeah, absolutely. I mean, who wants to pay for ads that go to the wrong person that's not even interested? Or a qualified lead?Mischa Zvegintzov  23:37Yeah. Yeah. How was that? How was the do you do the ads? Or did you bring in? Did you bring in a who to do that for you?Ian Hoffman  23:46I've done both what I what I tend to do in my journey, my learning process is I want to learn as much as I can and try it myself first, and then hire an expert, so that I know what questions to ask. I know, I can get to a certain point, they better beat me. You know, they're going to get better results than I did if they're doing this as a professional. So you know, that's just how I am. Yeah. So that's how I started. I did really well, early on in Facebook ads. But then it became complicated because Facebook changed their marketing policy really related to student loan type advertising. And yeah, I mean, that people talk all the time about Facebook slaps and Google Slaps,Mischa Zvegintzov  24:30Google slaps. Yeah. You had one!  Tell me about it...Ian Hoffman  24:34So yeah, it happened. And so then, you know, again, it's the who not the how I didn't want to become a Facebook ads specialist on top of everything else I was doing. So then you find the right team who can get you back where you want to be.Mischa Zvegintzov  24:46And so was that a? Was that an overnight crack on the side of the head like your business effectively shut down?Ian Hoffman  24:54I wouldn't say it shut down.Ian Hoffman  24:55So that that is actually the power of having an email list. right? So that's where I'm really glad that I was collecting emails for people who joined my webinar, because there were a lot of people on my email list who didn't bought who hadn't bought. And so what I was able to do once traffic shut down, you know, as I was working on getting that back up with ads... I had an email list of about 4000 Doctors by that point. So I really started emailing my list more frequently.  And getting them back engaged and, you know, sending them more information.  And really just being more active with that. And that was able to drive sales for a considerable amount of time, as you know, rebuilding the apps.Mischa Zvegintzov  25:44That's fantastic. So let's dive into this email list a little bit. Are... You have a nurture campaign, which means do you email consistently? Or is it? So there's that question? And do you outsource that process that process or tell me about your nurturing of your list?Ian Hoffman  26:07Yeah, I don't outsource that... I do... I enjoy writing. That's one of the things that I enjoy. So for me, and I think those emails are so... those are really important. And I want people to get that kind of information directly from the source.  Directly from me. So I don't I don't hire out for that. And I also...Ian Hoffman  26:35I can probably be better about this. But when there's news when there's, you know, especially in 2021, there's been a lot of news, political news related to student loans.Ian Hoffman  26:53President Biden has already raised billions of dollars of student loan debt that President Trump never did for people who have, you know, for example, who were defrauded by their schools. And their schools shut down... they didn't get the you know, their degree. Or for people who have a total and permanent disability, now they can get student loan forgiveness. And so I follow these these things in the in the world of student loans. And I send, you know, information as it comes up to my list.Ian Hoffman  27:17One of the most recent developments in the world of public service loan forgiveness is that... before there were there was a very low acceptance rate into the Public Service Loan Forgiveness Program. Hovering around 2%, actually, which is terrible. And that's because yeah, there are three requirements to qualify. There's actually four different types of federal student loans. Only one type qualifies for this program. There, there are like nine different repayment plan options. Five of those are income driven repayment, those are the ones that qualify.  And then you had to have qualifying employment with the government or nonprofit.   Ian Hoffman  27:57And the student loan industry is so complex. I personally believe it's designed to confuse so that people overpay. I mean, that's just that's just what it is. Right?Mischa Zvegintzov  28:08Yes.Ian Hoffman  28:08So unfortunately, unless people have done the homework and the research, like I did to say, most people don't even know what type of student loans they have, let's start there. So 15% of PSLF denials were because people just didn't have the right type of student loans. And they weren't being told that there's a free process that can turn any of the other types of federal student loans into the type that qualifies.Ian Hoffman  28:32So that's the first step with my program, I look at what type of loans they have, what repayment plan they're in, and we make sure that they meet those first two requirements. But because the program was so messed up... recently, there, I think it was President Biden or the administration said, "we're gonna we're gonna, you know, wipe away those first two requirements".Ian Hoffman  28:54So now any type of student loans and on any repayment plan, as long as you're a government and nonprofit employee, you can qualify for Public Service Loan Forgiveness right now. So they actually made it easier than ever before, to to enroll in this this program.Mischa Zvegintzov  29:11Wow. That's amazing. So you're disseminating information like that to your list and useful information. And obviously, strangely, it's either a blessing or a curse. You're fascinated by the by the, by the student loan process.Ian Hoffman  29:29Yeah. That was originally fascinated by it. But you know, I think originally when I, when I went to try to get my first mortgage, I was told that my income was good, but my debt to income ratio was all messed up because of the student loans.Mischa Zvegintzov  29:45Yeah.Ian Hoffman  29:45So I really got inspired to understand my student loans so that they didn't hold me back in life. You know what I mean? And then and then meeting that little girl with stage for cancer and everything else that came after it really was You know, the universe or something aligned? Yeah. To help this this product, this service come to fruition?Mischa Zvegintzov  30:08Yeah, I don't mean to go political, but I'm going to it almost seems to me, and I've had this thought that that a lot of these schools were, literally were created as a vehicle to create student loan debt. Right. Like, almost people with lots of money, we're like, we want to, we want to, you know, collateralize debt or securitized debt obligations, or whatever, you know, the bond market, right. And so they're like, alright, we got we want student loans, we can, the government will subsidize it. Right? So they got you got venture capitalists with billions of dollars that want to create CDOs, or collateralized debt obligations? There we go. And so they're like, how can we do this? This is just a theory. I don't mean to you, maybe you could speak to that for a second. You know, it's like,Ian Hoffman  31:11Yeah,Mischa Zvegintzov  31:12Yeah it's like... go ahead...Ian Hoffman  31:14I mean, I have heard a few different, you know, theories as far as the student debt crisis in America and how it came to happen. And, you know... I think that what we do know, is that part of the issue is that tuision, has just gone up and up and up and up far faster than the cost than the then the salaries that the degrees people are being trained in provide. And so...Ian Hoffman  31:50But the reason that they're doing that is because the schools know what someone can borrow. So if someone can borrow $10,000 a quarter, you know...They're gonna make their tuition, you know, whatever the the the very minimum that somebody can can have for, you know, room and board.Mischa Zvegintzov  32:10Yes. Ian Hoffman  32:11That, you know, plus tuition is $10,000. So, you know, that's, I think that's more of the issue is that it's not, it's not commensurate with what, what someone can expect to earn from that degree. It's not...Ian Hoffman  32:30There's a lot of unethical practices, I would say, but most importantly, is just that people aren't being educated on the responsibilities that they're taking on... when... you know, if... If I was 20, I'm trying to think of when I when I started at chiropractic school, graduated high school at 18. College at 22.Ian Hoffman  33:00So if I was 22 years old, and I went to try to get a mortgage for six figures, yeah, you know, there's no way but sure, you, we can give you six figures, you know, of debt for for college, right. So and it's an it's that it's a, it's a trap unfortunately, for a lot of people. I'm I'm, I value my education to no end. And I would do whatever it took to repay my debt. And and I was on that path. I was, you know, whether it was making my monthly payments, and then paying the tax bill.  Or earning more and paying it off more quickly, I would have done whatever I could, it wasn't about getting out of the debt.Mischa Zvegintzov  33:43Yes.Ian Hoffman  33:44But the fact that there's a federal program out there, that would erase my debt, because I was helping more people and providing a public service. I was all after that.Mischa Zvegintzov  33:54I love it. That's a great, great way to frame it, you are committed to like, Hey, I have this debt. If I took it on, I'm willing to be responsible for it. I as a matter of fact, I'm trying to pay it off sooner. So I can be a responsible consumer or whatever, you know, like... Reduce the lifetime interest on the damn thing or stuff. Right. Like and, and, yeah. But then you figure out an ethical way. I didn't even think about this. The you're like, oh, wait a minute, like, I'm trying to be responsible. Here's an alt solution to be responsible. And yeah, it's beautiful. Did I frame that right? Or did I say that right?Ian Hoffman  34:35Yeah, you did. You know, and, and...Ian Hoffman  34:35Why are we bailing out banks at three quarters of 1%? When a student who wants to become educated and become a doctor, we're gonna put them into student debt slavery for the rest of their life? You know, it doesn't make sense. So I do you feel, in some senses like Robin Hood you know... Trying to... cuz the student loan industry is huge.Ian Hoffman  34:35There's $1.5 trillion of student loan debt out there. It's more than credit cards and car loans combined. So it affects 45 million Americans, it's a huge issue. And that's why I feel really good about helping people to sleep better at night to get that student loan monkey off their back and to give back in the process.Ian Hoffman  34:37I go back to you know, you asked about the the student loan industry as a whole and I think what's crazy is when the banks needed a bailout, the federal government gave them that bailout at 0.75% interest rate. When I got my student loans, it was 6.8%.Mischa Zvegintzov  34:58Oh my god.Ian Hoffman  34:59So why that that feels backwards to me. Right?Mischa Zvegintzov  35:45Yeah, that's beautiful. Thank you for that. Let me ask you a question. As far as like, internally, you you're coming across these these professionals, medical professionals. Who are, you know, who have this burden who are trying to do the right thing and have a they're kind of doing the philanthropic thing, they might not even know it it sounds like right.  They have the activities and and you can wrap that, that nonprofit around it. What's like, the thing that, that they're thinking in their head that they're like, this doesn't make sense. What What's that? What's that? You know, what I'm saying? Like, how do you what is that thing that that, that that doctor in that situation internally is like, Yeah, but like, what's that thing?Ian Hoffman  36:35Regarding my program?Mischa Zvegintzov  36:36Yeah, regarding your program. Mischa Zvegintzov  36:39Yeah, like that internal, where they're like, they're thinking, like, well... I can't do it. Or I don't have the time. Or what is the what's like, what, what's the thing that stops people from taking advantage of this amazing thing internally? I guess, is what I'm trying to say. Right.Ian Hoffman  36:54Like, I mean, I think most often, it's that we have this silly phrase that, you know, if something sounds too good to be true, right? So I do hear that... And you know...there...Ian Hoffman  37:06Unfortunately, it's an industry where there are there are some scams out there, there are people taking advantage. And so I understand when my clients have questions, and they want to do their due diligence, and that's why I stopped selling the program directly from the webinar. And I want people to get on the phone with me. Because I want them to hear my heart and my purpose behind this. And I want to make sure that they're aligned with that. And I want to make sure that they understand that it's not me personally offering to forgive their student loan debt. And they do have responsibilities when they decide to join my program.  They have to run the nonprofit, effectively.  They have to learn the difference between how to run a nonprofit versus a for profit. We do all that training. But you know, there, I have this great quote, from www.nonprofitquarterly.org. Ian Hoffman  38:03They said six months of executive training for nonprofit professionals to on compliance costs between $4,000-$30,000. And that's included in my program, because I want people not just to help them start a nonprofit, I want them to be trained, so they can run it effectively in compliance with state and, and federal regulations. And so they're that means that they are taking on a different responsibility.  Instead of paying their student loan debt, they need to know that they are now going to learn how to run a nonprofit, and how to do that effectively, how to avoid conflicts of interest, and how to, you know, to meet the specific requirements for public service loan forgiveness.Mischa Zvegintzov  38:51So you help them do all that.Ian Hoffman  38:53We help them do all of that.Mischa Zvegintzov  38:55Is that like the biggest, the biggest sort of outside issue that that that a medical professional is going to feel when they when they come across this idea? Your your student loan? I forgot the name, I'm sorry, student loans eraser.Ian Hoffman  39:11Yes.Mischa Zvegintzov  39:12Is that is that is that the is that like the thing where they're like, wait a minute, this sounds too good to be true. But then they get you on the phone and they feel your heart? And they say, oh, no, this is real. I can do this. But then they're like, oh, there's this outside stuff. Like, is it that compliance piece? Or is it is it well, my wife's gonna think I'm crazy or what? What's that?Ian Hoffman  39:34So first, it's too good to be true. And then it's, it's the other two big ones time and money. Right. So how much is this going to cost? And how long is it going to take for me to get it set up? What are my time requirements in running the nonprofit? You know, what are those things look like? So those are all important questions that most people have.  That I addressed to a certain extent on the webinar, because I know everyone has those questions. Yeah, but then we We go deeper on the phone calls.Mischa Zvegintzov  40:01Okay, cool, cool, cool. And what's the what's like the epiphany moment for them where they're like, oh, my gosh, I have to do this.Ian Hoffman  40:09Yeah, um... Ian Hoffman  40:09Most people know they have to do it when when they look at how much student loan debt they have.  You know, when they look at their options.  Because you know, the truth is... I break it down. Ian Hoffman  40:09There's three, three ways to get out of your student loan debt, right? Number one, you can pay for 25 years, well, let's say four years, you can pay it off. But when you have multiple six figures of student loan debt, most people cannot do that in, you know, in a reasonable amount of time. Number two, you can go on an income driven plan, make the minimum payment for 25 years and save for that tax bill. That's, that's the way a lot of people go. Number three, you can qualify for public service, loan forgiveness, and get it erased in half the time tax free. That's the option I provide. And number four is die trying, you know, those, those really are the options. So between those four options, when you really break it down, people are able to see that, you know, if I can get out of debt in less than half the time tax free. That's really the way to go.Mischa Zvegintzov  41:23Thank you for answering. I want to know how many times did you almost quit in this process? How many times were you like, oh my gosh, this is amazing. And then the next day like, I can't do this another day? Yes. Because it's so hard building this.Ian Hoffman  41:40Yeah, I will say that I almost quit a few times before my first launch. Once I did my first launch. i i I've never looked back. So the first the the first year was really a challenge because that's when I was still full time in practice. Still, you know how to have had a new family.  You know, a lot lots of obligations. And I wasn't sleeping much because I was trying to get this thing off the ground. So it was stressful. It was stressful for sure. Plus, you know, I was running a for profit and nonprofit, you know, so I had a lot going on. And I did I did get to a few points where I'm like, What am I doing? What Why? Why am I doing this? Right? Yeah.Ian Hoffman  42:32But, uh, then I looked at that little girl with stage four cancer, you know, and I remembered my why. And she's now December of this year, she'll be six years cancer free. When we first met, she was as bald as me now her hair is as long as yours, you know. So yeah. And so now I realized that the the impact is what drives me my clients are taking care of over 10,000 nonprofit visits a month.  Which is amazing. So yeah, I wanted to quit early on. But...Mischa Zvegintzov  43:09Oh my god, thank you for that. Say that, again, what your nonprofit is doing what Say that again.Ian Hoffman  43:13So fast forward now.  In the five and a half for six years or so that I've been teaching this. We by the end of this year will have started over 400 charities, and those doctors are going to save over $100 million. And they're taking care of over 10,000 nonprofit patient visits per month. So those are the numbers that are important to me. Oh no, I know that as those numbers grow, so too, so does income.Mischa Zvegintzov  43:43You know what? I I literally wrote this down. And I wrote down it's an effort to create something like this. You deserve a standing ovation. Right? Just for the fact that no truly I mean, and I'm not even talking that's just on the creation and now that I hear like your impact. Oh my gosh, I just I you know... I need the... what I was gonna say is I need an applause but I need the standing ovation applause button.  So what great inspiration. um, so are you you're not chiropractic anymore? Or you do it a little bit or what's going on there?Ian Hoffman  44:22I'm not I'm not I really miss it. And so you know, one day I hope to have a little office with a box on the wall "Pay What You Can" you know that that kind of thing. That's That's my dream retirement. But for now...Ian Hoffman  44:39I also know that the the Public Service Loan Forgiveness Program in and of itself is probably not going to be around forever. There's there's been over a million people that have submitted their employment certification form. There's a lot of interest in this program as complex and difficult you know, as as it is.  And so Every year in office President Trump asked Congress to close enrollment in public service loan forgiveness. And they never did. But it put the program on the chopping block where... there was always a grandfathering clause that said, once you're once you're enrolled, and once you have your student loans...they're not trying to take it away from anyone who is already enrolled. But they would close enrollment from that point forward to not let the program continue to grow. And Congress never changed it. They never they never did that. So the program survived. President Biden seems very in favor of all of the student loan forgiveness programs, including public service, loan forgiveness.  And they're making great strides to fix it and make it easier for people. So, you know, political shifts can change. And, you know, I'm, I'm in this for as long as I can be.Mischa Zvegintzov  45:58Does it keep you up at night at all? Are you ever Are you ever or do you have a connection or a trust factor that like, if this evaporates, "I know there's next"?Ian Hoffman  46:08Yeah, you know, the cool thing is that, because I was fortunate enough, I wound up getting a to two comma Club Award. This program, which was super fun, I got to shake Russell Brunson. And it was amazing. And, and get on stage at Funnel Hacking live in front of 1000s and 1000s of people.Mischa Zvegintzov  46:26Yeah,Mischa Zvegintzov  46:27What year was that?  What year was that?Ian Hoffman  46:292019.Mischa Zvegintzov  46:29Yeah, not Nashville was that which was Nashville? Yes. Yeah. Congratulations, another applause button.Ian Hoffman  46:38Thanks. That was super fun and a cool accomplishment. But since then, I think just naturally, you know, people hear about that. They find me online, somehow through to comic club or whatever. They I've had people reach out to me and ask me for help. Because they're trying to get an online program launch. They're trying to write a webinar, they're trying to go through this process. And the most common thing I hear is, I don't know what to do first. Okay, even if I do that, what do I do next? And so I've really had fun taking on a handful of select clients.   That, you know, are people who are doing something that I really believe in.  That are making the world better.  That are helping people with their product or service. And, you know, I've helped a couple of them get to market, get on Click Funnels and, and develop their, their funnel. So I do some of that coaching. And I think that if, if Public Service Loan Forgiveness went away overnight, I would probably have a lot of fun getting into that more.Mischa Zvegintzov  47:47Yeah, yeah, great, what a gift. But how cool is that? To know that that can shift there if necessary, or wherever the universe is going to take you.   Or however you...Ian Hoffman  48:01Yeah totally.Mischa Zvegintzov  48:02Yeah, that's super cool. Any upsells down cells along the way you have? Or are you? Or do you have like progression for your doctors? So you have your first $5000 to $7,000? Class? Is there a next step for them? Or no, you're pretty focused on that.Ian Hoffman  48:26There, there's not. There's no upsell, so to speak, as far as as that's concerned. But I do remember reading about how important it is to have a continuity funnel to have monthly recurring revenue instead of just one chunk at a time. And so I got together about two years ago now with the team that I use to do the legal work. So they write the articles of incorporation and bylaws send that to the state, they send the required documents to the IRS. And so they have a great team.Ian Hoffman  49:00And we put together a compliance program for my clients. Where we call it the "hands free 501 C three maintenance program". And so that includes help with bookkeeping, payroll, state and federal tax returns, help with their board meetings. You know, compliance questions, all of that. And really it that it's $157 a month, we tried to keep it really affordable. And it's it's an option. Some of my clients choose to keep their nonprofit, very low budget, and they do all those things themselves. But for the ones who are really busy, the ones who their nonprofit can afford it. We do have that as I would say kind of an upsell. Ian Hoffman  49:48And then as a down sell.  The first step in this whole process is making sure that people have the the first two requirements.  They have the right type of student loans.  And they're on an income driven repayment plan with the lowest possible monthly payment, because that helps us maximize their savings and cash flow.Ian Hoffman  50:08And so I do a custom student loan plan. For people who are on the fence, they're like, show me my numbers, how much can I save? Before I sign up, so that sometimes I have specials, that's usually somewhere between $297 and $497. But you know, that's a great way for people to get their numbers and see how much they're going to save before they jump into the full program. So really, it's about twice a year, I'll send some emails, you know, telling people about the the custom student loan plan. And that works great as well.Mischa Zvegintzov  50:46Fantastic. Thank you for answering it. And I next interview, I'm going to ask it more delicately because upsell and down sell can sound a little salesy, right. But really, oh, here's an added value. If you're a busy, medical professional, and you're, you're cranking away at your business, and you've created this nonprofit that's thriving. Or maybe more than they anticipated, or something, you're like, hey, we can we can maintain your compliance on a on a monthly basis. So you don't have to worry about it. It's beautiful. Right? Versus, and then you've also got, hey, someone's not ready to feel like you know what, I think I'll just start with like, let's clean up my my student loan debt, let's just clean it up a little bit. Make sure I'm maximizing, you know, interest rates and all that sort of stuff. Yeah?Ian Hoffman  51:38Sure.Mischa Zvegintzov  51:38Yes. Great.Ian Hoffman  51:39There are people that that start there. And I show them that they can lower their their payments enough where it pays for the full program in and of itself within two years, or whatever that is. So it's just a nice way to help people save money and provide value quickly. And then if they choose to get started with the full program, great. If not, they've had a great interaction with me. And hopefully they saved a ton of money.Mischa Zvegintzov  52:07Yeah, fantastic. And I'm looking over here a little bit as a, as we're talking, I'm looking at  your landing page, the introduction to the webinar. And there was something I saw on there about a group, there's you do you have a group associated with this? Where? Yeah,Ian Hoffman  52:25Yeah, so all my clients, one of the bonuses that they get is access to a private Facebook group. We have, I think there's, there's over 200 doctors in that group at this point, it might be 250 At this point.  But it's, it's a way for them to share resources and provide community support. Sometimes someone will find an article, even though I stay really up to date with the political stuff regarding student loans. Sometimes they find things before me, and they post it there, and then I get a chance to comment. So they're, you know, people will have questions about anything, you know, related to their student loans or related to the nonprofit, and we get to provide community support, share referrals, resources that way.Mischa Zvegintzov  53:14Cool. What's sort of the coolest thing you've seen on the group?  Where you're like, Whoa, I didn't expect that. That was amazing.Ian Hoffman  53:21Yeah. Um, to be honest, it was like, it was a, it was a fear that turned into a really cool, powerful moment. So I had somebody who posted that they were flagged for an IRS audit. And it was something that was totally unrelated to their student loans and to the nonprofit. But they wound up posting, you know, as they went through the process that the IRS, the nonprofit that we started for them got looked at, and it passed with flying colors. There were no the IRS had no issues with the setup or with with any part of that. So that was fantastic for everyone in the group to see. We cross our T's we dot our I's we teach it a certain way.Mischa Zvegintzov  54:10Yes. Ian Hoffman  54:11We do that because you know that that's the way to do it.Mischa Zvegintzov  54:15Yeah.Ian Hoffman  54:16There's, there's only one way in my opinion, if you're going to go down this path, and that's the rightMischa Zvegintzov  54:21way. That's beautiful. Ian, thank you so much. Um, I had one other question. It just escaped me. Um, maybe that means we should be done.Mischa Zvegintzov  54:32Oh, but I wanted to tell anybody watching and, and listening. Either go into the show notes or click below www.erasemystudent loans.com click on that link. And you can check out the webinar and just get all the quality information and if it makes sense and you want to reorganize your debt or start a nonprofit help save the world and wipe it off the books or or what have you click on that link and learn. I guess my next question is, is there like a breakeven point you have? So if someone's got, like $10,000, in student loan debt, obviously, you know what? Probably not, I'm not your guy, is it? Like, right? That's what's that number and above?Ian Hoffman  55:19It's not so much a specific number of an amount of student loan debt, although I will give you that number. Um, it's, it's their debt relative to their income, because, for example, if they have $50,000 of student loan debt, but they have no income, than the $50,000 is still gonna be there. Plus interest 10 years from now? Yes. Right. So, you know, that's why it's related to their income, versus if they have $50,000 of student loan debt, and they make $250,000 a year, they're gonna pay that off before they qualify for forgiveness, right. So that's why it's it's debt relative to their income. And for the most part, I would say, you know, if you're, if your monthly payment is at or below interest, meaning, if your debt is not going down, yes, then we that's how we know that this might be a good option for you. And I would say that, at a minimum, I typically want to see somewhere between $50,000 and $70,000, of student loan debt, you know, to take on a client. However, I have, I have had clients that have $750,000 of student loan debt. So it's no joke, you know, as as a naturopathic doctors right now are graduating with $400,000.  Dentists are graduating with $400,000.Mischa Zvegintzov  56:47What!?Ian Hoffman  56:48And some people have multiple degrees. So yeah, and then, you know, on top of, let's say, You graduated with $400,000 of student loan debt, and you didn't have a substantial income right out of school, five years later, that might be significantly higher. So that's why we start to see people who have half a million dollar plus a, you know, that's that those are really my favorite clients, because there's no way they're paying that off, you know, unfortunately.Mischa Zvegintzov  57:22Unfortunately, so they could actually be thriving as a practice and have a ton of income, but that the burden of that debt is just... It's heavy, right? Like it. Especially if you're growing a family and doing all that and have a house, totally things.Ian Hoffman  57:38There are statistic statistics now on student debt related suicides, and student debt related divorces, and student I mean, it's just, it's miserable. Um, so, you know, I would say, for anyone in those kinds of positions, um, you know, there's help.Mischa Zvegintzov  57:57That's amazing. Um, and so I just want to recap, one thing, if what I'm hearing you say is, if someone's making a million dollars a year, and they have $100,000, in loan debt, and they have no other debt, like that's not your guy, because they can just effectively pay it off. Quick anyway, right, like, pay it off, versus going through the hoops of paying me all this stuff? Is that effectively what I heard you say?Ian Hoffman  58:21Correct. Um, that being said, I do have clients who are earning in excess of $250,000 a year, so. But, again, if you're earning debt load, but you have half a million dollars of debt, that's why it's not just a picture of how much debt you have. It's debt and income,Mischa Zvegintzov  58:39I get it. It's like the debt to income ratio, if you wanted to call it like that. Right? And it's, it's the whole debt to income ratio, right? Like by the time you have your car payment in there, maybe some credit card payments in there, and maybe some, right when you put the whole picture together.  It's like yeah, you could be making a lot but but that total that load? Okay, you've answered the question. I don't mean to brow that any brow beat that anymore? Did you want to clarify there? Because I didn't mean to dilute that message. If I did,Ian Hoffman  59:07No, no worries. And and I'm happy to have people check out the web class, make sure that this is something that they want to pursue, get the information and if they're not sure, on their those numbers, you know, jump on a call with me, we can always start with the custom student loan plan. That's why I have that option to run the numbers for them.Ian Hoffman  59:27And I also provide two money back guarantees in my program because I want to make it a no brainer. So the first guarantee is that after they sign up, when I do the first step, and I look at what type of loans they have, what repayment plan they're in, I estimate how much they can expect to save by qualifying for public service loan forgiveness. And if I can't provide a you know, an estimate of 1,000% return on their investment, you know, basically meaning. The program itself is is $5000 If we if I'm not going to show them that they're going to qualify for at least $50,000 in savings, then I give them an opportunity to have a refund.Ian Hoffman  1:00:10And then the second guarantee that I make is that one, it's their responsibility from that point forward to complete the steps in the student loan eraser and go through the course and with my help and guidance, but once they complete the process, I the last step is that they send a document to the Department of Education, letting them know that they now have qualified employment, and they get a letter back saying, letting them know how many payments they've made, or how much how many months they have that count towards public service, loan forgiveness.  So they know they're in. If they get denied, they get we work with them until they get approved or they get a refund. So it has to work or I don't feel that I deserve to keep the payment.Mischa Zvegintzov  1:00:53That's amazing. That is amazing. That's amazing. And thank you for explaining it that way. That's that's clear and concise. Like that's almost if you fit if you fit the person that can use help that needs they can they can get you can help clean up their their debt load serve community. like they fit that model. If you aren't able to come through it's not it's it's a no lose situation. That's That's powerful. Wow. I know you're a busy guy. I know you've got a son out there still and all that and so I want to I want you to let you get back to your day. But I want to tell everybody again, erase my I'm looking at it. It's a beautiful it's a beautiful landing page very concise, easy to easy to figure out what to do https://www.erasemystudentloans.com/ The link will be in the show notes as well but absolutely click on it. And just the impact I'm I just getting the chills by the impact I just that you're bringing is really truly beautiful and inspirational. So thank you for that.  Ian. Dr. Ian Hoffman. I'm gonna hit stop, and then we'll say goodbye offline.Ian Hoffman  1:02:18Okay. All right. Thank you, Mischa, I appreciate the opportunity.Mischa Zvegintzov  1:02:20Indeed. Cheers.

Financial Investing Radio
FIR 139: The Data Privacy 2-STEP For YOUR AI !!

Financial Investing Radio

Play Episode Listen Later Dec 31, 2021 18:39


In this episode, we take a look at some simple steps to protect the privacy of the data for your AI. Welcome everybody to another episode of click AI radio. Well, certainly data privacy has been on the minds of a lot of people and organizations and governments and governments and institutions, and so forth. No surprise there. One of the things though about AI is that, in general, it's not spent as much time if you will, putting a focus on that area. And it's been a bit of a problem and will become more of a problem if we don't do something about it. As we work with our application and use of AI itself. Now I was looking at several different groups and what they talked about and what they felt about it. At the end of this episode, I'm going to throw out two steps that I have seen that help us mitigate the challenges around this right to help to prevent some of the challenges of slippage, if you will, of getting the privacy of people's information out there that that shouldn't be now to frame that up. I want to introduce a framework for it. One of the one of the blogs, I looked at those, it was called beware the privacy violations and artificial intelligence applications it came from comes from is a see if I can say that is aca.org. There you go. A blog from there. Anyway, here, I'm gonna read an interesting quote here, right said, Look, artificial intelligence has been no different when seen through a privacy by lens design lens, as privacy has not been top of mind in the development of AI technologies. Yeah. All right. So end quote there. I agree with that that has been true. In fact, a lot of our efforts have been, can we just prove the viability of this technology in terms of helping people, individuals, businesses, certainly, there's been success with AI. And there's been some challenges. Now, they what what's introduced here is three interesting pieces to consider. When we're looking at privacy, one of those has to do with what's called data persistence. All right, so put your nerd hat on gonna be nerdy here for a moment, data persistence, that means the data existing today will last longer than the human subjects that created it. All right. And that's of course, driven by things like low data storage costs, and all the technologies that are available to allow our data to live a lot longer than us as people. So that creates a potential privacy challenge. There's another data privacy challenge. It's called Data repurposing, and that is, data that was originally created then gets used in ways that is beyond what it was originally intended. And AI is data hungry, we'll use that up, suck that up. Alright. And the third sort of area around privacy includes what's called a data spillover. And here's where, and this happens a bit in it actually drove a lot of the GDPR stuff, right, which is data collected on people who were not the target of data collection. And so of course, driving out of it was things like, you know, GDPR, out of Europe, certainly CCPA out of California, all of those things drive to or point to the need for having some regulation around it. Now, it's one thing to have regulation that's entirely different, to enforce it. And some of that comes upon us as business owners, it means that there are few things that we can and must do in order to protect the privacy of people's data and their information while still delivering value from AI. And that's that's certainly the balance that we're going for. One of the primary concerns, of course, with AI is its ability to replicate or reinforce or even amplify harmful biases, right? And this is a challenge because those biases can proliferate and then end up driving insights and and recommendations and predictions that of course, take you know, are wrong, right have have this human bias in it, there's there's another challenge to that we have with AI, let's say that we're going to try to fix that or solve for that. One of the problems, though, is that a lot of our auditing methods used today are based on the fact that something has already occurred, meaning in this case, with AI, that makes it even more difficult, right? Because it means that I've created an AI model, and I'm starting to then employ recommendations, insights and decisions, ways in which I work with people or deliver solutions, all with the incorporated bad behavior already. So it's kind of late, that doesn't mean that we shouldn't do the audits on the data. But they're post deployment by nature, meaning I've, I've already deployed it. So what we have to figure out is to find a balance, right, with privacy, as well as AI progress, it's finding the ability to say I'm gonna, I'm going to grow my my data usage in a way that that protects the privacy of the individuals involved. But I also need to allow AI to move forward and that right, there is, of course, a challenge that we're looking to pursue it some groups use consent today, right? It's a get someone to consent that they you know, you can be happy to share your information with them. That has some challenges with that those consents, not always as powerful as a tool as we might believe. And there's been examples where consent has been still misappropriated, right, what we thought originally what people thought originally was consent for certain use, then there was spill over into other areas, meaning people, you know, people didn't know their data was being used by AI for other purposes. So again, even though consent might be there, and organizations or people are well, intending, controlling, controlling the the, you know, the the boundaries of the consent, and enforcing that still is a real challenge, and relies on a lot of people to manually handle that, which means that there's more opportunities for us to mess up. I was looking at a report from the Brookings Institute, they were talking about AI Governance Initiative. And most interesting, there's this is some legislation that was pursuing this balance of how to pass privacy legislation, while while still allowing for AI to do the kind of work that it needs to bring about some of the benefits to humanity that we feel that we can do with this with this awesome technology. One of the techniques that that is mentioned here in this Brookings Institute report was, and you've heard it before, is all around what's called algorithm clarity, right? It's having clarity on how the algorithms using your information, right, that seems to be a useful piece to help dealing with it. But one of the problems with that is, you know, as an SMB owner, is that it ends up giving though, the burden typically on the backs of the of the SMB owner to say two things, one, I have to I have to make things transparent, so that my customers are aware that some aspects of their business information is leveraged by AI, right. And so that's, that's sort of the first incumbency is to say, I'm going to tell you, here's, here's what, here's what we're going to do with your data, it's going to be, you know, used in AI, and to draw the line on what information is not used. Okay? So that's what kind of comes out of this, right? It's, it's a, it's an activity or, you know, being forthright with, with our customers, on on what the intended use of the information that will or will not be used right in to draw that line. That's the first sort of consideration in algorithmic clarity. The second consideration, though, is explainability. Right. So that's, again, where you let your customers know what kind of algorithms are being used. Right. And this may include, you know, access to a human to provide that clarity, you know, okay. The thing I struggle with this, and of course, I that's all well and good. The thing I sometimes get challenged with here is what the heck does it mean to have one of the people in your team explain? Oh, yeah, you know, we use linear regression, or we use a particular classification model or, you know, a Bayes model, right, etc. We used all these different machine learning models and algorithms to that's what good is that right? 99% of people are gonna be like, What are you talking about? How did that help me understand any better? So this area of explainability, right, so the transparency Hey, we're going to use this kind of information or Not this kind of information in terms of the AI. So being clear with your customers on that. And then number two, coming up with a well Set Description for the kinds of algorithms being used, the, here's us maybe a simple way to think about it, you can break it into two buckets, right? When you're trying to explain AI to your customer say, we're going to be using this set of data for our AI algorithms. But we want to let you know that there's sort of two major areas, right. And what I'm gonna say here doesn't apply to all of AI, but for sort of vague, you know, AI for analytics, then then this applies. And it can be simply this. For those kinds of AI problems, where we're trying to determine yes or no answers, then we use what's called classification models, right? So it will be good for us to sell you this product or that product, yes or no? All right, classification kinds of problems. Then there's the other kind of problem, which is we'll use some AI algorithms to help us know, what might be the right price range, right? Now, of course, those are called more regressions, style algorithms. But you don't need to say that. It's simply we're going to use AI to help us understand yes, or no kinds of answers or questions to, you know, answer the questions. And the others, we're going to use it to understand, you know, proper pricing, perhaps right? Things that are not necessarily yes or no, but but degrees of difference, right? Those are two major buckets. And we can work on developing pretty simple language to explain this stuff. Otherwise, what good is it right if people can't, can't get it? Alright, I want to just point out one other thing here. So let me just summarize. So there's two things I think that an SMB can do to apply AI. Alright, so and to help solve for this problem of data privacy, after looking at and applying AI in multiple situations, or excuse me, over many years, come down to these two, two steps. They're a bit overly simplified, but I still think that if you print these out, put it on your wall, it could save you some real pain. Alright, so here's the first one. The first one is where I've seen a fair amount of pain. And this will sound really overly simple. First one is this. Start your AI journey with vetted questions and data oversight. Like what? Alright, I'll I'll come back to that. Number two, apply AI using smart steps. What? Alright, I'll come back to that. Awesome. Alright, so let me talk about number one here for a moment. So uh, number one here starting your AI journey with vetted questions and data oversight. It seems like an obvious first step, but when you examine the case studies of AI failures empirically, it looks like you know, this step has either been skipped or was not given the proper waiting look, a key technique here is to first vet what while you're doing this is to first bet by leveraging an independent party or going under NDA with someone, but what you want to challenge is the intended question you're trying to address with AI? Right, some of the biggest missteps with AI has been? No, that was the wrong question to be asking, this is the wrong use case to be pursuing right? There was inherently something that was either, you know, prone to lots of bias or was an unethical use of AI. Right. So in this step, the anticipated questions for AI. I know that sounds so simple, but it should be written down and evaluated in the context of the impact to your customers, and to other interested parties and to humanity for crying out loud, right? Just stop and do that simple stuff. I know, it sounds so doggone obvious. But alright, now, what does it mean to vet your AI questions? Well evaluate the AI implications to your customers, as well as look at some of those three elements that I introduced earlier. In other words, hey, will there be data persistence? What does it mean for the data that I'll be collecting to be in existence longer than the humans that created it? Right? What does that do in terms of in terms of privacy impacts or data repurposing? Wait a minute, are we going to be using the data beyond its originally you know, imagined purpose? And if so, you know, what obligation do we have to the people of all and number three data spillovers, right? Ask the question. Wait, are we collecting data on people that were not targeted those with whom we you know, initially intended? So stop and ask do I have the right question and then And then also, what's the impact of these two these three AI privacy areas of data persistence, repurposing, and data spillovers? All right, that's step one, stop and do a little vetted questioning, right and data oversight before you get too far. All right, number two is this. This in this one I call applying AI using smart steps. What this means is to iterate on the AI model and continue to refine and refactor and rebuild it as more as learned. What that does is it allows us to even adjust our AI models that might have some bias that we discover, right? So what it means is to build your vetted model, learn from experience, and then evaluate the impact to your business, your customers and then iterate. Right. So there's a book that came out not too long ago, it's by Bernard Marr. It's called "Artificial Intelligence In Practice". And what he's got in there is he's got 50 company use cases where AI was applied. Now I just want to pull something from that book, that's interesting. He goes, in that book, there's this one use case about Alibaba in China, right, who ultimately built a virtual platform that mimicked customer behaviors. And one of the reasons they did it was because it would take too long and too much effort to continually refactor their system. And so this virtual platform is used to allow the AI to continue to be refined and rebuilt and refactor. Now, you know, to do you know, to do lots of model rebuilding, in some situations, right, that's really heavy effort to do. So you either gonna have to put in the extra effort upfront to really ensure that you got the data privacy problem solved for or it well do that. And if you're able to then do the smart steps, which I found really helpful, which is, take the model Build it, try to apply it look for where a bias might be exposed, or privacy might be exposed when you didn't expect it. The lesson is this. Adjust your mindset as a business owner to refine your AI model over time, right take into consideration the changes in context, the changes in the economy, as well as lessons learned. And put in your mind that part of doing AI means that that will you know, continue to refine and improve and rebuild this AI model. Now when you combine these two steps, right, this first step is the vetted privacy aware questioning, right and looking at your data, as well as the mindset of smart steps where you simply refactor and approve you and model over time. What I found is that if you do those two things, you're in a much better position. For better privacy AI data privacy considerations. It puts you on a great path for both near term as well as long term viable business impact, you know, to your organization. Alright, everybody, thanks for joining and until next step. Until next time, use the two steps to ensure privacy for your AI that brings incremental business growth. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your free ebook, visit ClickAIRadio.com now.  

ClickAI Radio
CAIR 58: The Data Privacy 2-STEP For YOUR AI

ClickAI Radio

Play Episode Listen Later Dec 31, 2021 18:39


In this episode, we take a look at some simple steps to protect the privacy of the data for your AI. Welcome everybody to another episode of click AI radio. Well, certainly data privacy has been on the minds of a lot of people and organizations and governments and governments and institutions, and so forth. No surprise there. One of the things though about AI is that, in general, it's not spent as much time if you will, putting a focus on that area. And it's been a bit of a problem and will become more of a problem if we don't do something about it. As we work with our application and use of AI itself. Now I was looking at several different groups and what they talked about and what they felt about it. At the end of this episode, I'm going to throw out two steps that I have seen that help us mitigate the challenges around this right to help to prevent some of the challenges of slippage, if you will, of getting the privacy of people's information out there that that shouldn't be now to frame that up. I want to introduce a framework for it. One of the one of the blogs, I looked at those, it was called beware the privacy violations and artificial intelligence applications it came from comes from is a see if I can say that is aca.org. There you go. A blog from there. Anyway, here, I'm gonna read an interesting quote here, right said, Look, artificial intelligence has been no different when seen through a privacy by lens design lens, as privacy has not been top of mind in the development of AI technologies. Yeah. All right. So end quote there. I agree with that that has been true. In fact, a lot of our efforts have been, can we just prove the viability of this technology in terms of helping people, individuals, businesses, certainly, there's been success with AI. And there's been some challenges. Now, they what what's introduced here is three interesting pieces to consider. When we're looking at privacy, one of those has to do with what's called data persistence. All right, so put your nerd hat on gonna be nerdy here for a moment, data persistence, that means the data existing today will last longer than the human subjects that created it. All right. And that's of course, driven by things like low data storage costs, and all the technologies that are available to allow our data to live a lot longer than us as people. So that creates a potential privacy challenge. There's another data privacy challenge. It's called Data repurposing, and that is, data that was originally created then gets used in ways that is beyond what it was originally intended. And AI is data hungry, we'll use that up, suck that up. Alright. And the third sort of area around privacy includes what's called a data spillover. And here's where, and this happens a bit in it actually drove a lot of the GDPR stuff, right, which is data collected on people who were not the target of data collection. And so of course, driving out of it was things like, you know, GDPR, out of Europe, certainly CCPA out of California, all of those things drive to or point to the need for having some regulation around it. Now, it's one thing to have regulation that's entirely different, to enforce it. And some of that comes upon us as business owners, it means that there are few things that we can and must do in order to protect the privacy of people's data and their information while still delivering value from AI. And that's that's certainly the balance that we're going for. One of the primary concerns, of course, with AI is its ability to replicate or reinforce or even amplify harmful biases, right? And this is a challenge because those biases can proliferate and then end up driving insights and and recommendations and predictions that of course, take you know, are wrong, right have have this human bias in it, there's there's another challenge to that we have with AI, let's say that we're going to try to fix that or solve for that. One of the problems, though, is that a lot of our auditing methods used today are based on the fact that something has already occurred, meaning in this case, with AI, that makes it even more difficult, right? Because it means that I've created an AI model, and I'm starting to then employ recommendations, insights and decisions, ways in which I work with people or deliver solutions, all with the incorporated bad behavior already. So it's kind of late, that doesn't mean that we shouldn't do the audits on the data. But they're post deployment by nature, meaning I've, I've already deployed it. So what we have to figure out is to find a balance, right, with privacy, as well as AI progress, it's finding the ability to say I'm gonna, I'm going to grow my my data usage in a way that that protects the privacy of the individuals involved. But I also need to allow AI to move forward and that right, there is, of course, a challenge that we're looking to pursue it some groups use consent today, right? It's a get someone to consent that they you know, you can be happy to share your information with them. That has some challenges with that those consents, not always as powerful as a tool as we might believe. And there's been examples where consent has been still misappropriated, right, what we thought originally what people thought originally was consent for certain use, then there was spill over into other areas, meaning people, you know, people didn't know their data was being used by AI for other purposes. So again, even though consent might be there, and organizations or people are well, intending, controlling, controlling the the, you know, the the boundaries of the consent, and enforcing that still is a real challenge, and relies on a lot of people to manually handle that, which means that there's more opportunities for us to mess up. I was looking at a report from the Brookings Institute, they were talking about AI Governance Initiative. And most interesting, there's this is some legislation that was pursuing this balance of how to pass privacy legislation, while while still allowing for AI to do the kind of work that it needs to bring about some of the benefits to humanity that we feel that we can do with this with this awesome technology. One of the techniques that that is mentioned here in this Brookings Institute report was, and you've heard it before, is all around what's called algorithm clarity, right? It's having clarity on how the algorithms using your information, right, that seems to be a useful piece to help dealing with it. But one of the problems with that is, you know, as an SMB owner, is that it ends up giving though, the burden typically on the backs of the of the SMB owner to say two things, one, I have to I have to make things transparent, so that my customers are aware that some aspects of their business information is leveraged by AI, right. And so that's, that's sort of the first incumbency is to say, I'm going to tell you, here's, here's what, here's what we're going to do with your data, it's going to be, you know, used in AI, and to draw the line on what information is not used. Okay? So that's what kind of comes out of this, right? It's, it's a, it's an activity or, you know, being forthright with, with our customers, on on what the intended use of the information that will or will not be used right in to draw that line. That's the first sort of consideration in algorithmic clarity. The second consideration, though, is explainability. Right. So that's, again, where you let your customers know what kind of algorithms are being used. Right. And this may include, you know, access to a human to provide that clarity, you know, okay. The thing I struggle with this, and of course, I that's all well and good. The thing I sometimes get challenged with here is what the heck does it mean to have one of the people in your team explain? Oh, yeah, you know, we use linear regression, or we use a particular classification model or, you know, a Bayes model, right, etc. We used all these different machine learning models and algorithms to that's what good is that right? 99% of people are gonna be like, What are you talking about? How did that help me understand any better? So this area of explainability, right, so the transparency Hey, we're going to use this kind of information or Not this kind of information in terms of the AI. So being clear with your customers on that. And then number two, coming up with a well Set Description for the kinds of algorithms being used, the, here's us maybe a simple way to think about it, you can break it into two buckets, right? When you're trying to explain AI to your customer say, we're going to be using this set of data for our AI algorithms. But we want to let you know that there's sort of two major areas, right. And what I'm gonna say here doesn't apply to all of AI, but for sort of vague, you know, AI for analytics, then then this applies. And it can be simply this. For those kinds of AI problems, where we're trying to determine yes or no answers, then we use what's called classification models, right? So it will be good for us to sell you this product or that product, yes or no? All right, classification kinds of problems. Then there's the other kind of problem, which is we'll use some AI algorithms to help us know, what might be the right price range, right? Now, of course, those are called more regressions, style algorithms. But you don't need to say that. It's simply we're going to use AI to help us understand yes, or no kinds of answers or questions to, you know, answer the questions. And the others, we're going to use it to understand, you know, proper pricing, perhaps right? Things that are not necessarily yes or no, but but degrees of difference, right? Those are two major buckets. And we can work on developing pretty simple language to explain this stuff. Otherwise, what good is it right if people can't, can't get it? Alright, I want to just point out one other thing here. So let me just summarize. So there's two things I think that an SMB can do to apply AI. Alright, so and to help solve for this problem of data privacy, after looking at and applying AI in multiple situations, or excuse me, over many years, come down to these two, two steps. They're a bit overly simplified, but I still think that if you print these out, put it on your wall, it could save you some real pain. Alright, so here's the first one. The first one is where I've seen a fair amount of pain. And this will sound really overly simple. First one is this. Start your AI journey with vetted questions and data oversight. Like what? Alright, I'll I'll come back to that. Number two, apply AI using smart steps. What? Alright, I'll come back to that. Awesome. Alright, so let me talk about number one here for a moment. So uh, number one here starting your AI journey with vetted questions and data oversight. It seems like an obvious first step, but when you examine the case studies of AI failures empirically, it looks like you know, this step has either been skipped or was not given the proper waiting look, a key technique here is to first vet what while you're doing this is to first bet by leveraging an independent party or going under NDA with someone, but what you want to challenge is the intended question you're trying to address with AI? Right, some of the biggest missteps with AI has been? No, that was the wrong question to be asking, this is the wrong use case to be pursuing right? There was inherently something that was either, you know, prone to lots of bias or was an unethical use of AI. Right. So in this step, the anticipated questions for AI. I know that sounds so simple, but it should be written down and evaluated in the context of the impact to your customers, and to other interested parties and to humanity for crying out loud, right? Just stop and do that simple stuff. I know, it sounds so doggone obvious. But alright, now, what does it mean to vet your AI questions? Well evaluate the AI implications to your customers, as well as look at some of those three elements that I introduced earlier. In other words, hey, will there be data persistence? What does it mean for the data that I'll be collecting to be in existence longer than the humans that created it? Right? What does that do in terms of in terms of privacy impacts or data repurposing? Wait a minute, are we going to be using the data beyond its originally you know, imagined purpose? And if so, you know, what obligation do we have to the people of all and number three data spillovers, right? Ask the question. Wait, are we collecting data on people that were not targeted those with whom we you know, initially intended? So stop and ask do I have the right question and then And then also, what's the impact of these two these three AI privacy areas of data persistence, repurposing, and data spillovers? All right, that's step one, stop and do a little vetted questioning, right and data oversight before you get too far. All right, number two is this. This in this one I call applying AI using smart steps. What this means is to iterate on the AI model and continue to refine and refactor and rebuild it as more as learned. What that does is it allows us to even adjust our AI models that might have some bias that we discover, right? So what it means is to build your vetted model, learn from experience, and then evaluate the impact to your business, your customers and then iterate. Right. So there's a book that came out not too long ago, it's by Bernard Marr. It's called "Artificial Intelligence In Practice". And what he's got in there is he's got 50 company use cases where AI was applied. Now I just want to pull something from that book, that's interesting. He goes, in that book, there's this one use case about Alibaba in China, right, who ultimately built a virtual platform that mimicked customer behaviors. And one of the reasons they did it was because it would take too long and too much effort to continually refactor their system. And so this virtual platform is used to allow the AI to continue to be refined and rebuilt and refactor. Now, you know, to do you know, to do lots of model rebuilding, in some situations, right, that's really heavy effort to do. So you either gonna have to put in the extra effort upfront to really ensure that you got the data privacy problem solved for or it well do that. And if you're able to then do the smart steps, which I found really helpful, which is, take the model Build it, try to apply it look for where a bias might be exposed, or privacy might be exposed when you didn't expect it. The lesson is this. Adjust your mindset as a business owner to refine your AI model over time, right take into consideration the changes in context, the changes in the economy, as well as lessons learned. And put in your mind that part of doing AI means that that will you know, continue to refine and improve and rebuild this AI model. Now when you combine these two steps, right, this first step is the vetted privacy aware questioning, right and looking at your data, as well as the mindset of smart steps where you simply refactor and approve you and model over time. What I found is that if you do those two things, you're in a much better position. For better privacy AI data privacy considerations. It puts you on a great path for both near term as well as long term viable business impact, you know, to your organization. Alright, everybody, thanks for joining and until next step. Until next time, use the two steps to ensure privacy for your AI that brings incremental business growth. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your free ebook, visit ClickAIRadio.com now.  

The Marketing Secrets Show
How To Get Your First Client As A Funnel Builder

The Marketing Secrets Show

Play Episode Listen Later Dec 29, 2021 7:03


Russell went live today to answer a question from the community. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Seekers podcast. Today, I'm excited. We actually asked you guys on Instagram what you wanted me to talk about on the podcast, and we got back 40 different responses that were actually really, really good. So, I've got the next 40 episodes lined out. No, just kidding, but I do have a bunch that I want to share, and so today's question I'm going to be answering is, how do you get your first client as a funnel builder? All right. As you guys know, I am a big fan of funnel building. I think that everybody should start in this industry building funnels for the people because that's a skillset everyone's got to learn, and the better you get at it, the more valuable your skillset becomes, right? By funnel building, I don't just mean just building a funnel. Here, you get all aspects of it. You got to get good at writing copy and doing the funnel and the headline and connecting things and the graphic design, and all the different pieces because you got to learn it initially, hopefully on somebody else's dime. That's what's nice about being a funnel builder. Someone hires you and you go and you build a funnel for them and they pay you, and you do that and you keep getting better and you get better, and you hone your skill and your craft. Your skillsets get better and better. Your copy gets better. Your funnels get better. Your designs get better. All the things get better and better and better, and during that process as you keep getting better, hopefully you have some idea for a product or a service you can sell, and now you got this funnel skillset that's already dialed-in and perfected. It's ready, and then you can plug in whatever products or service you have, and now you can quit being a funnel builder for other people and you now are a funnel builder for yourself. That's the path I would do if I was to start over again. And so, this question is really, really good, and the question once again was, how do you get your very first client as a funnel builder? What I would do, and I kind of did this when I decided I wanted to launch my Inner Circle coaching program. Some of you guys have heard me tell the story before. I didn't just go out there and launch the program. I thought, I got to go and prove that I'm actually awesome at this process that I'm teaching, that I want to teach people, that I'm doing. And so, the first thing for me is I figure out, well, who is my dream client? I was like, my dream client are successful entrepreneurs who need to grow their company with a sales funnel. I started looking. Well, who would be my dream person if I could go and pick a client? Like, that's my client, that's the person I want to work for. I was, at the time, really big into juicing, and Drew Canole was this guy who I had seen on Facebook a lot. He seemed really awesome. I saw his business and it was good and I was like, I think I can help. And so, I literally went to Drew and I volunteered to work for him for free, and then I helped him. I consulted him. We helped him build and launch their Organifi funnel. They launched it, and the rest is history. I was then able to deliver that story to go and get a whole bunch of people to join my Inner Circle. Now, if I was going to go and become a funnel builder, I would literally do the exact same thing. I would decide what type of business do I want to build a funnel for them. Now, if it was me, I'm passionate about authors and speakers and things like that, so I'd be like, I'm passionate about authors so I'm going to go find someone who's got a book. I'm going to build them a book funnel. Or, maybe you're passionate about something different. Maybe you're passionate about chiropractors or dentists or plastic surgeons or whatever, right? So, I would go and I would find the person who is your dream client who you would love to have 10 or 20 or 50 or 100 of those people and you want to be the funnel builder for all of them, and then find one of them and then go and work for free. Go and find that person to be a case study. So, go find the dentist down the street and say, "Hey, I'm going to build out your entire funnel for you. It's not going to cost you a penny. I just need to you let me record you for some videos and some things I need and whatever," and go and do the work for free. Do it for somebody for free. Build a case study, prove that you know what you're doing, and if you can do that, you take those dentists, you launch the campaign, you get to the point where you're bringing in five new leads a day off Facebook ads to build a funnel landing page and blah, blah, blah, whatever it is. Now I have a case study. I take that case study and go to 500 other dentists and like, "Hey, let me show you a really quick process I put together that gets local dentists an extra five new clients a day, and I can do it for you as well." Then I go directly to the 500 dentists and I show them that campaign. "Hey, I did this free, I did this over here. Do you want me to do it for you, too? Do you want me to do it for you, too?" If I send it to 500 people, guess what? I'm probably going to get 50 that respond, and from the 50 that respond, probably can get 10 that give me money, and now my one case study turned into 10 paying clients. And so, that's how I'd get my very first job as a funnel builder. Find out who is my dream client. I go find one of those people. I would go work my face off for free and give and serve and work and do everything I can to make sure that person is successful. I then take that case study, show it to the rest of my dream clients, and from there it's just the lay-down sale. They're just lining up and buying all day. Literally after I got my Drew Canole testimonial video coming back from Drew, like, "This is what I did for Drew's company," and he's like, "My company changed thanks to Russell." I showed that out there, and boom, launched Inner Circle and now I've got one of the largest and the most expensive mastermind programs in the world because I built it off of the case study of my dream client. And so, that's what I would do. Hope that helps for any new funnel builders or, honestly, this is also the same process I do for almost anything. If I was selling a course, guess what I would do. I would find a group of people. I'd take them to the course, give an amazing result, and then that would become a case study I'd use to sell the course. If I was selling a physical product, guess what I would do? I'd take the physical product, give it to a couple of people, build a case study off of it. If the case study becomes a sales video and sell to people, it's the same process, right? It's result in advances. It's proving that what you can do actually works for somebody besides yourself, and that's kind of the best way to do it. So, hopefully that helps, and if you guys who are first-time funnel builders who are trying to build a funnel, figuring out how you can do it, but hopefully it helps all of you guys no matter what you're selling, is to and get the case study first, and that's the best way to grow your business. Okay, see you guys. Hope this helps, and keep sending your questions and I will continue to answer them here on the podcast. Thanks again, and I will talk to you soon.

Mi Primer Millón: Secretos Del Mundo Digital
Hablando De Ventas Con Marta De Francisco

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Dec 27, 2021 20:38


Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio Perdomo entrevista a Marta de Francisco, creadora de Ética Comercial y experta en ventas, para hablar de cómo puedes aumentar los porcentajes de cierre en cada venta. Suscríbete al podcast en Apple, Spotify, Google y Stitcher

The Marketing Secrets Show
RANT: You Attract Who You Are, Not Who You Want

The Marketing Secrets Show

Play Episode Listen Later Dec 27, 2021 14:00


In a rare Russell rant, find out what made him upset today, and how you can protect yourself from annoying customers. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Today, I want to welcome you to the marketing secrets rant. That's right today, we are going on a rant. All right. I don't rant often. I'm a pretty positive guy, but I'm not going to lie. I am slightly annoyed this morning and it's because people. Like I kill myself to try to serve people. I try my best. I make ears of offers. I stay up all night. I work hard. I create good things. I spend millions of dollars acquiring companies, so I can give it to people in a simplified format and change their lives. And I risk insane amounts to try to give people my entire everything for almost nothing. Like it is ridiculous when you look at it. Just like, and, and this is coming in the middle of us launching the whole Dan Kennedy relaunch, the new offer, the new newsletter, all that kind of stuff. And so the context of it is, and yes I'm going to make money in the long term, because if you look at my dis profile, my value and number one value is ROI. So if I can't see the ROI of something, I don't do it. So yes, there's a huge, positive ROI. And I get it. I'm going to make a bunch of money, the deal when all said and done. But I want people to understand like the investment up front for me to be able to give people access to information. Right? First off, I had to buy Dan Kennedy's company for multiple, multiple, multiple millions of dollars front. So there's that. Then I had to go through all this stuff, and then negotiating and working, and then writing the newsletter, writing the offer and creating this offer, and hiring copywriters and designers and like the upfront cost in me being able to give people access to the most incredible free gift ever is insane. Like, yeah, multiple, multiple, multiple millions of dollars, plus time effort, stress, headache, to be able to give people this offer. Where we're literally giving people $20,000 of bonuses for free, when they subscribe to this newsletter, right? And so for me, it's like, man, if people realize what it's taken me to be able to give this thing to people as a gift, it'd be awesome, right? Like they'd say man Russ, I can't believe how much money you invested, so that I could have access to this really cool thing. And that's literally $97 a month after the trial, and you get a whole 30 day trial. You get a full newsletter for free and you get $20,000 in products and bonuses and all stuff, that Russ let us spend multiple millions of dollars on you to get it all for free, just for like test driving this newsletter. And I get it. It's the offer, so it's exciting. But what blows my mind is, and again, I'm speaking to the choir, I'm preaching to the choir, right? Most everyone is cool and understanding, but there's a small percentage of people who literally hate success so much that they put up all these barriers to make them not be successful. And it blows my mind, and it's all just this little mindset thing. It's like a little tweak in their brains that keep them from having success. And it's a pattern that's happening throughout their lives. And so typically I kind of like shelter myself for most of the feedback that's not positive, or that people have. Because just our community's so big now that if I looked at every complaint, every frustration of everything, like it would drown me and I would not want to produce. So I have gatekeepers in almost everywhere to make sure that I'm focusing on positive things, and they're taking care of any of the clean up stuff that we need to do. And that's true to any business. But I think right now it's because we're in this launch, it's like, I know how much I've invested, how much I'm killing myself. To hopefully a year or two, get a positive ROI on my investment, and then continue to serve people. But it's just funny because it's in the middle launch, I'm in the Facebook groups, I'm in the things like, I'm more aware of all this stuff. And so while I see the positive, I also the few negatives that pop up like blaringly in my face. And it's just like, wake in the morning, open my Facebook. And the first thing I see are the people who are the negative ones. Like they somehow magically Facebook lets their posts.... The first thing I see my feed every morning. And so anyway, so I wanted to talk about this. This is my rant that hopefully will serve for each of you hopefully in one way or the other. So if you rewind back to pre Russell Brunson, as you know him now. Back when we were doing events before Funnel Hockey Live, and things that where they were smaller. We would do these events in our office that had anywhere from 10 people at the low end, to 30 to 40 people in, in the big end. And we do these workshops. People come to Boise, we do these little mini events and we'd take them around the office, and we'd train them. And it was really fun. But what was always fascinating to me is within about five minutes of me having them in the room, and starting to talk and asking some questions, introducing people. I could tell within five minutes with almost 100% accuracy, if someone would be successful or not. It's fascinating. In fact, I would take, literally do my initial introductions. I'd talk a little bit, ask some Q and A, and then give them their first assignment they'd be working on. I would sit down and I'd like write the names like these are the three people will be hyper successful. These 80% got kind of a shot, and these 20% or whatever like there's no way, like I should just refund their money and send them home. Because there's no way in infinity years, they will have any success in any of this. And I would know within five minutes it was crazy. And it had 100% do with like mindset and attitude. It was crazy. And then we'd track people over the next year, five years, 10 years. And we'd see it. And sure enough, like with almost 100% accuracy, it was true. And there were some, there were some people who changed. And there were the people who shifted from like blaming the world to all of a sudden taking personal accountability. And like when a mistake would come up, they would no longer freak out. And they would just whatever. People that invest themselves, people who were grateful for the investment, people who didn't complain about the investments. It was crazy to me. And there's a principle I learned from Myron Golden. Myron says, you don't attract who you want, you attract who you are. Okay. Write that one down. Like you don't attract who you want, you attract who you are. So if you look at like the way you interact with the businesses you do business with. Like if you come on here and you listen to my podcast, and you take notes and you study and you apply and you do those kind of things. What's fascinating is that because that's the type of person that you are, you're going to track that kind of person. So if you have a podcast you're going to track the kind of people who go and they do that thing. But if you come in and you sign up for a continuity program, for example. And maybe this is just the example I saw this morning, so it's top of my mind from an annoyance standpoint. But this person signed up. They wanted the $20,000 in free gifts, which I get it's the offer, but they wanted to make sure that we didn't ship in the newsletter, because I think they lived in different countries. So instead of the $97 a month, it was going to cost them $140 a month to get the newsletter to their country, and they didn't want that. They just wanted the free gifts, and they wanted refund as quick as possible. They wanted to cancel the blah, blah, blah. And instead of just going to the help desk and canceling, they had to go to Facebook and post it and tell everybody why they were canceling. And the reason and the purposes, and why it wasn't worth it. They just wanted the bonuses, and that's why they were there. And they weren't for it. I'm like, oh my gosh, like that person I guarantee you, I would bet a million dollars. That person will never break the seven figure mark in the business ever. Probably not the six figure mark and probably not anything. Because guess what? The kind of person, they are, the kind of consumer, the kind of buyer they are. They're going to attract people who are like them. They're going to attract people, come in for the free offer and then cancel as quick as possible. They're going to attract people who go to the free luncheon to hear the seminar pitch, but then they'll never buy. Because that's who they are. Like if you're the kind of person who's going to come and get a free lunch, and then not pay for the thing later, like that's going to be the kind of person you attract. Because subconsciously you're going to create the offer and create the structure, and the way you pitch it. And your belief level, all those things are going to be synced with how you would've reacted to the offer. And if you're the kind of person who reacts, where it's, you come in and you cancel and you come in, you take, and you never give. If that's the kind of person you are, guess what, that's the kind of person you're going to attract. Because subconsciously everything you do from how you pitch the product to the service, to create the offer to the funnel, all the things are going to be synced because we don't attract who we want. We attract who we are. And so I'm telling you this as a warning because I know I'm preaching to the choir. I know that the people who are listening to the podcast are the best of the best, right? You are the people who are the doers, the implementers, the people who are listening and actually doing something with this stuff. But I want you to understand that look at your interactions. If you're the kind of person who buys a product, and then complains and then refunds and posts the Facebook group about why you're not happy and all the kind of stuff, like that's the kind of customers you are going to attract. I promise you that. But if you're the kind of person who buys to something invest and says, okay, look, this isn't on the product owner to entertain me and to wow me. But it's my job to dig through the stuff and to find the one gold nugget. That's not going to be worth the $97 this month. That's going to be worth 100,000 dollars. Like that's the kind of person you're going to attract. I look at the newsletter, for example. I know you guys don't know behind the scenes of it all, but you know, we acquired Dan Kennedy's companies had a newsletter. That's been running since 1992. And for years Dan ran it, and it was amazing. And then this private equity company bought Dan's company and the last decade, the newsletters kind of... It hasn't been amazing. So as I've taken it over, like January 1st is the brand new, like issue number one, and I'm fired up and I'm excited. And I was like, I want to make sure this is amazing. So I look at what was my role? My role is in each newsletter is to curate the best stuff. So if you don't know the offer, basically you get two newsletters a month. You get the no BS newsletter from Dan, like the very beginning of the month and the middle month you get the behind the scenes letter newsletter from me. So with Dan's thing, like when I renegotiate his contract, I was like, Hey, I want each issue to focus on a topic that I have curated of all the Dan stuff, 40 years of stuff. Like, what do I think are the most important principles and topics he taught? So for example, January 1st, the thing he's talking is opportunity versus improvement. This is how we structure our offers. If you've read the Expert Secrets book, you know I've talked about this. It's one of the most valuable, most powerful, most important things you could possibly do. So like, Dan I want you to go and talk about this again. So Dan went, and based on like me curating all the things I teach him in January, what's the most valuable thing I can give him it's opportunity versus improvement. So I had Dan going write a special, new updated thing about that specifically and I put it in the newsletter. And I took that and I took my 20 years of info now, and I curated Dan's stuff with me taking the best of what I've learned. And when I learned from Dan, how I applied it, the examples of cases, all kind of stuff. And I put it in this newsletter. So now you get this newsletter and it's like, not, not me going through, and obviously we're giving a $20,000 bonus for people to join the thing. But $20,000 bonus, now you got to weed through all this stuff and find the principles, figure out applying. I went through and did all the work for you. I've spent and probably a week of my time, which if you look at how I bill my hourly rates, I mean, that's four or $500,000 worth of, if you were to hire me to do this. Went through all the Dan stuff, found the things, pulled out the best stuff, wrote my context around Dan's article. Put Dan's article in there and everything, and now it's there. And those who signed up, get that for free in January. And worst case, you're a lifelong member you got to pay $97 to get that. But it's like, I spent a week of my life curating and figuring out the best stuff, simplified, organized, put into a spot where it's like, this is the thing you should be focusing on today. And then two weeks later, they get the next thing, which is me showing behind the scenes of arguably the membership funnel that has got the highest average car value that I've ever seen. That's going to give me the ability to outspend every other membership site on the planet, because we figured out the car value. So me showing behind the scenes, like here's page one, here's page two, here's page three here's page four. Here's what we did. Here's why we did it. And that comes as well, like for free. Like that's the first two issues you get for free when you signed up, it's insane. But there's people are like, oh, look, I don't want to, I don't want to pay the $150 because I got to pay shipping because it's coming further for me. Like, okay, I'm sorry that you're going to pay extra $50. Like, and instead of just quietly canceling, let's go and make a big deal out of that on Facebook in the Facebook group because you're an idiot. Like that's the reality of it. That person will never be successful. There's no chance on this planet, that person will have success in their business because guess what? They're going to attract who they are, not who they want. And they're going to attract a bunch of people like them who get the offer, who complain, who go and post about it on Facebook, who do all these things. As opposed to like either number one, being grateful, like oh my gosh. Like a hundred bucks, I'm getting all of this hand delivered to me twice a month. Like that's insane. Or hey, maybe it's not for me. And I understand that maybe it's not for you, I get it. But then just go quietly, going and canceling and then get back to what you're doing. Like, anyway, it just blows my mind. So I just want to rant a little bit, again I know I'm preaching the choir. But you attract who you are, not who you want. So become the kind of customer you want to be, become the kind of buyer you want to be. In my 20 plus years of doing this, I've only refunded something once. And then the person actually give me the refund instead of complaining or posting form. I thought, you know what, who cares? And I didn't worry about it, but I don't ask for refunds. I don't ship things back. It's not on the product owner, it's on my job to say, look, the person who put the time and effort into them. I'm going to get it, and I got to find the nugget. I got to dig to this. I got to find it. And if I don't find it, it's on me, not on them. I take personal responsibility for everything. So guess what happens, as a majority I attract people who take personal responsibility. Because I want to attract who I am, and so I try to become the kind of person I want to serve. And so for you, it's the same kind of thing I want you to think through. Anyway, Nora's got a Christmas concert day. I got to go. Hope you guys are awesome, and I'll talk to you soon. All right, bye everybody.

Bitch Slap  ...The Accelerated Path to Peace!
The power of song as a marker in life.

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 26, 2021 15:45


I get around to telling you the story I promised. The power of song marking turning points in our lives.  Teenage hitchhiking in the 80's.  Judges. Jail time.  Treatment centers and Van Halen.  Plus all the details I can muster.   But first a tangent on, if you don't want to sell than perhaps you shouldn't be an entrepreneur who is trying to sell something.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:00On the last episode, I had talked about the importance of storytelling, and how important it is if you're trying to get the word out on your product offering, if you're trying to sell your product offering, and make no mistake that you're trying to create a business where people are buying your product, or your product offering, whatever that is, whether that's a physical good and expert service, or brick and mortar, or what have you, if somebody is buying, that implies you are selling. So, so I know I'm working with this guy right now who is like, "I don't want to be pushy", I in effect, don't want to have to sell.Mischa Zvegintzov  00:50Well, then perhaps you shouldn't be an entrepreneur, that's trying to sell something.Mischa Zvegintzov  00:55Because if you are trying to grow a business, that implies you have something to sell. Anyway, so there's different ways to do it. There's gentle ways to sell.  aggressive ways to sell. There's ways to sell where through your storytelling at the end somebody naturally just wants to buy.  and you don't even need to ask them to buy.Mischa Zvegintzov  01:25So I think that that's what people who are hesitant to "sell" as they don't want to feel like they are having to ask.  Or force or "sell" ice to Eskimos. But ultimately, oftentimes, you do need to ask for the credit card. Or ask them to buy the clothes they are trying on.  Wow, what a great tangent I just went on.Mischa Zvegintzov  01:59Anyway...  so here's the story that I was going to tell in the last episode.. It's a story that is a slice of my life. It's about music. It's about the power and the impact of a band on my life.  And also just a marker of my life and change.Mischa Zvegintzov  02:28II think what's interesting about the story is... perhaps this is just an egoic story for me to tell the story?  Or is it a story that I'm trying to prove a point?  Or show you that you need my product?  Or the before and after things like that.Mischa Zvegintzov  02:47This is just a memory that came back that's been very strong in my head. So might as well practice telling stories because that's what we've got to do. And maybe the story by me practicing, telling it right now will come up when the time is right, intuitively.  So I'll leave that to God.Mischa Zvegintzov  03:11Okay, here we go. So I'm growing out my hair and it's officially long.   It  hangs to my shoulders and it's curls.  And when it's wet it goes past my shoulders.  Down my shoulders and back a little bit. It reminds me strongly of the 70s and 80s. And of the 70s and 80s rock bands that I used to love so much.Mischa Zvegintzov  03:48And I don't know how the Google knows this. But the Google News Feed is delivering more delivering me more and more of the long haired 70s and 80s bands to me.   Pictures and things like that. And so of course there's Robert Plant and Led Zeppelin. Who people comment on I remind them of that band due to my curly blond and gray locks.Mischa Zvegintzov  04:29And another band that's started to be front and center is Van Halen.  Back before they had their refined look. Eddie Van Halen had his hair was pretty long.Mischa Zvegintzov  04:51And then you know, he starts getting bangs.  It's fun to watch bands as they get respectable and start selling more music.  And they start really looking the times and they've got stylists clearly. Anyway, it's just a funny thought.Mischa Zvegintzov  05:15So the story is this.  The first time I heard Van Halen I thought they were horrible. I was 14 years old. I was living in Jackson Wyoming.  And I had just started, just started my foray into actively drinking and drugging. And anybody who's been listening to me for a while knows that I quit drinking and drugging when I was 17. So my super active abusive period of drinking and drugging was three years. From the time I was 14, till the time I was 17 years and nine months old. Last day of high school is when I quit. Mischa Zvegintzov  06:03This was in 1982. Jackson Hole Wyoming was a lot different than the famous Jackson Hole Wyoming that it is now. It was a hippie outpost and big tourist town at the same time. And then ranchers and cowboys.   Real cowboys.  Like rodeo cowboys. There's a rodeo in Jackson Wyoming.  So bucking Broncos and, and all those sorts of things.Mischa Zvegintzov  06:48But at the time hitchhiking was still okay. At least in Jackson Wyoming. And we used to love to hitchhike as kids.Mischa Zvegintzov  06:59So I was 14 years old. I just started my four four foray into the active pursuit of drinking and drugging. Which is insane. When you look at what 14 year olds look like.  , Especially me I was definitely a skinny tall and lanky kid... I was always young for my age trying to be older.  I hit puberty later.  My balance, my coordination, puberty, all these things hit me late.Mischa Zvegintzov  07:37Anyway, I'm hitchhiking with my buddy...Mischa Zvegintzov  07:39And my buddy, who I was hitchhiking with this day... Mischa Zvegintzov  07:50I got clean and sober. And the clean and sober never stuck with him. And he finally disappeared. Mischa Zvegintzov  08:03...I was trying to find him a decade or so ago on the Facebook and all that. Mischa Zvegintzov  08:09...What happened to my buddy? and I stumbled across his brother. His brother said, oh, yeah, he committed suicide.  Could never get clean and sober. And just went down, dark, deep, and in his 30s killed himself.Mischa Zvegintzov  08:35So anyway, not to depress you, but interesting facts...Mischa Zvegintzov  08:39So him and I were hitchhiking, fourteen, skinny punk kids, ratty, early 80s hair.  And two high school girls that we know. Pick us up in their car.  Like an old Toyota Tercell stoner car of the day. Mischa Zvegintzov  09:02And we jump in, they're smoking cigarettes, and we want to be cool. My friend and I were like, "Yeah, I want to be cool too".  And there's this Kinks song playing. Except it's not the Kinks. It's some dude with a horrible raspy voice shreaking the Kinks song "You really got me".Mischa Zvegintzov  09:35I loved the kinks in my youth. And I was like, "Who is this horrible rendition of the Kinks "You Really Got Me" in this 1982 ratty old high schooler car.Mischa Zvegintzov  09:56These two girls were partiers right.  And I was afraid fledgeling partier. So they were my hero's. And I was like, "I dislike this band Van Halen and David Lee Roth".Mischa Zvegintzov  10:10So Van Halen was the best party music and I grew to like Van Halen. I loved Van Halen.  So when 1984 came out I was full fledged drug addict and alcoholic at the age of 16.Mischa Zvegintzov  10:41So fast forward to I get sober.  Clean and Sober.  A nudge from the judge.  The judge is like "Hey Mischa..."Mischa Zvegintzov  10:50I remember his name "Judge Horn". "No Judge Rank!"  I graduated from Judge Horn to Judge Rank.Mischa Zvegintzov  10:58My father was the deputy prosecuting attorney of Teton County in Jackson Wyoming. And he knew Judge Rank.  They had a good relationship. And so he worked this backdoor deal.Mischa Zvegintzov  11:10Dad talks to the judge... And the judge was like, "Alright, we'll let him go to treatment or he can go to six months in jail".Mischa Zvegintzov  11:19And I was given that offer by my father.  He says, "Hey, I talked talk to the judge and here are your choices". These were common choices handed out to kids my age who were in trouble by the way. So it wasn't like I was treated special.Mischa Zvegintzov  11:32The way I was treated special was I didn't have to go directly through the courts. At that point I didn't have to go sit in front of the judge.Mischa Zvegintzov  11:42So for whatever reason I was inspired to choose treatment.  And I land in treatment in June of 1986.Mischa Zvegintzov  11:53At this time David Lee Roth had quit Van Halen and Sammy Hagar was the new singer.  I'm at a treatment center in St. Paul, Minnesota. Minnesota! The birth of the treatment center!  And Van Halen's 5150 Album.  Sammy Hagar singing the song "Why can't this be love was just on the radio rotation".   And I just remember sitting in treatment, being like, "what has come of my life? Already? At 17 years old." Mischa Zvegintzov  12:59And the Van Halen song "Why can't this be love" was the soundtrack of that turning point for me. And still, whenever I happen to hear that song, it reminds me of that time.Mischa Zvegintzov  13:13But I can tell you this... There's the pre Sammy time and the and then Van Halen with Sammy.  I was never a never able to embrace the Sammy Hagar Van Halen. It's a definitely a turning point in my life. But I was always like, "David Lee Roth Van Halen, that's the real Van Halen!."Mischa Zvegintzov  13:47And I think about that along the lines of AC/DC.  There's the Bon Scott AC/DC and the Brian Johnson AC/DC. And I gravitate towards the Bon Scott AC/DC.  Which is so interesting because Bon Scott and David Lee Roth, their voices are not the best voices. They just are so powerful in their delivery.Mischa Zvegintzov  14:16There's my story. Me practicing telling a story. With detail. Russell Brunson was like, get the details in there.  Get more details in there to make it real.Mischa Zvegintzov  14:32I suppose some details would have been the depth of my despair when I was heading to treatment. I'll work on that next time. Love to allMischa Zvegintzov  14:42Thank you for listening to my story!

Bitch Slap  ...The Accelerated Path to Peace!
I'm all in on story telling right now. (And oh yeah, Merry Xmas!)

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 25, 2021 10:35


As I record this episode it is officially the 1 year anniversary of the podcast (Errr “talk show”)!  But this episode is about storytelling and I've got a story to tell you.  And I give three tips to help you with your story telling.  So much of sales and marketing today is about storytelling. Of course sales has always been about storytelling.    (OMG that's a lot of "storytelling").But the way we have the internet, podcasts, Youtube, TikTok, Clubhouse, Discord, et al.  Storytelling is more important than ever.And of course we have webinars as being a sales and marketing tool  One to many selling.How cool is that?  One to many selling!  I love that.  Webinars.  Evergreen webinars that sell while you sleep.  You can drive traffic to your webinar and if it sells, and covers the cost of your advertising dollars than you are in that sweet spot.  You have positive return on investment (ROI).Some schools of thought would have you lose money on your marketing to your webinar because you are building your customer base that you can monetize in the future.  An interesting thought.  Perhaps just to encourage us to spend money on advertising when there is a negative initial return on investment.You can also generate organic traffic by taking the time to learn to tell stories on your Podcast, youtube channel, or blog.  And if people are interested in what you are up to you can point them to your webinar and then they buy your product offering. My current coaching group run by is big is big on storytelling. Specifically:Inventorying your stories. Write out your inventory of stories.Practice telling them to find what stories fit with what problem so that as you have an inventory of stories, and you're used to telling them they will start to naturally pop up.The head of my coaching group, Russell Brunson, is very effective at telling stories.  He tells many of the same stories over and over again.  And it is clear that you don't need a lot of stories to tell.  You just need to find the ones that work.  And I love that.  But we have to practice telling the tale.But I have an idea on how to use my skill set to help you tell your story.  In an exiting way, even if you've told it for the 100th or 1000th time……Anyhow, the power of storytelling.  If we are looking to sell our products or services we need to get good at telling our story.  Which includes inventorying our stories and practicing telling our stories to see which ones work where.Opps!  I never got to the story I have to tell.  I will save it for the next episode.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.

Mi Primer Millón: Secretos Del Mundo Digital
Un Pequeño Mensaje De Navidad

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Dec 24, 2021 3:01


Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio Perdomo te envía un mensaje de alegría y esperanza, deseándote una feliz navidad.Suscríbete al podcast en Apple, Spotify, Google y Stitcher

12 Houses To Freedom
The #1 Ingredient Required To Hit 6 Figures = Client Clarity

12 Houses To Freedom

Play Episode Listen Later Dec 22, 2021 17:26


If you've tried everything to grow your coaching business to the 6 figure mark... Yet, getting more clients feels like pulling teeth... It could be because you lack "client clarity". This goes deeper than just knowing who you serve (that's level one)... In the video I explain why. If you want to grow your coaching business to six figures per year, start here. ****************************** Are you a coach stuck around the 5K/month mark? Have you already invested thousands into other programs that teach you strategies to "get clients" with little results? This was my story, too. In fact, I've invested multiple six figures to try and figure out the "secret" to growing my coaching business. It turns out, it had nothing to do with learning the strategies, like cold DM'ing, growing a Facebook Group, or creating a fancy webinar. Just like a fancy pot can't cook you a great meal without the best ingredients, a Facebook Group won't just deliver you clients. Otherwise everyone who has one would be successful. What I discovered - the revolutionary "Michelin Method" - is the missing piece to help coaches bridge the gap between 5K/month and 30K/month. If this is you, then take a few minutes to watch the short training I've put together. It will be the best time you've spent on your business this year. (and it's free). Click the link down below and get instant access to the Michelin Method training for free: https://www.brianellwood.net/michelin In the training, you will learn the 4 "ingredients" that all six figure coaches have in their businesses. This is the stuff that isn't taught in most programs on how to get clients. This is the reason many of those programs fail. I invested multiple six figures to learn this stuff in person from the gurus like Russell Brunson, Brendon Burchard, and Dean Graziosi. I'm giving it all away to you here, for free: https://www.brianellwood.net/michelin If you are a coach making 5K/month and you want to catapult into the 10-30K range, this is the training to take you there.

The Marketing Secrets Show
Whatever Happened To...?

The Marketing Secrets Show

Play Episode Listen Later Dec 22, 2021 14:20


Ever witness someone succeed big time at something and then they can't repeat that success? Why is that? Russell examines the ingredients of success and why some people have staying power and others fizzle out. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I just dropped off my kids and it's snowing outside. How great is that? All right. I'm driving home in the snow and I wanted... Something in my head that I don't know exactly the answer to, but I wanted to bring it up because in any career, anything you're doing, there's always... I don't know. There's people that last a long time and there's people who have success and then they don't last a long time. And specifically I was this morning reading, for those of you guys who are UFC fans, this last weekend was a crazy PPV card. I was never into UFC until COVID hit and then I started watching it and now I'm obsessed. And I can't miss a fight, which is kind of funny. Because I don't watch sports. I don't watch football. I don't watch basketball. I don't even watch wrestling, wrestling on a TV though. Actually, if it was, I would watch it. So I'm not going to lie. But UFC, I got into it and I love it. And last weekend, Amanda Nunes, who's literally supposed to be undefeatable, got defeated, which was crazy and bunch of other things. But one fight specifically was this guy named Cody... I don't know how to pronounce his last name. Garbrandt or something like that. Anyway, doesn't matter. So Cody basically in 2007 became UFC champ. Just an amazing, beat the champ, dethroned him and it was this huge deal. And then he's lost the last seven fights in a row. I think he won one, but lost basically seven fights in a row. And ever since he was the champ, hasn't been able to get it back again, which is interesting. And you see other people like that in the UFC where they go and they win a championship and then they never win again. One week you're the best in the world and then you never win another fight again. Or you win very few. And they got other people, someone like Usman who wins it and then wins another one, another one and he's won 10 matches, 10 title offenses in a row. And for those who don't follow UFC, this doesn't make any sense to you, but just conceptually, what makes it so that one person can become a champion, the best in the world and then never win again? Versus someone else who becomes a champion, the best in the world and then defends their title 10 times or 20 times, whatever it ends up being. I try thinking about that in business because it's kind of similar. I've been doing this now, I think I'm in my 20th year, which is crazy. So I've been playing this game for a while. And last night I was hiring a copywriter for a really cool project I'm working on. So I was going back in time trying to find offers in the path that had been successful. So, Russell, the core funnel hacker in my head, I've got like, okay, I remember 12 years ago, 18 years ago, three years ago all the people similar offers in the past. And so I go and I find them and I have to go to a site called the Wayback Machine because most of these offers are dead now. But I go to the Wayback Machine, type in the old URL and boom, it pulls up the old offer, which is really cool. So I was looking, I was trying to remember all the old offers that were similar to this new one that we're creating that's going to launch probably in January or February. And I was going in there finding them all and I found this one that I remember when it launched. It was like the offer and I remember the person who launched, I'm not going to say their name because this person pulled a Cody Garbrandt. I'm saying his name wrong. Anyway, a Cody where they had the offer. They created this offer. They were out of the gate. They were a newer marketer and for some reason, this offer just crushed it. It was the right message, right timing, right everything. And I remember being so jealous because this offer did, I don't know, probably $10 million in sales over the period of a couple months. And it was a $37 offer with some upsells and down sales. But again, for whatever reason, it was perfect message to market match. It was the right message for the market at the time and it just crushed it. Okay. And I started thinking about those guys. I'm like, whatever happened to the people who launched that offer? They were young cool dudes. People loved them and they had the offer better than any offer I'd ever had at that time. And I was just so jealous, but I haven't seen them since and it makes me wonder what happened? And I remember I've seen them launch other offers. I remember because they contacted me. I remember because the time I was trying to broker their leads to a call center and then they kind of screwed me. And so I remember after that, watching them do another offer, another offer, but none of their other offers hit. That one hit and they did a bunch of other ones, none of them ever hit. And I look back now and again, they're gone. And I can tell you in the almost 20 years I've been doing this, I've seen so many people come into the scene, have a good offer, launch it, make a ton of money and then we never see them again. And there's other people who have been doing this now like me for two decades, or Dan Kennedy for four decades, or Tony Robbins or people who have longevity that have been doing this way longer and are still doing this. And it makes me think about that. What makes somebody go and become the UFC champ of the world, have the best offer in the world and then never have another win again, versus the person who's titled defense 10 times who's had 10, 20, 30 winning offers? What's the big difference? And so I don't know if I know all the answers or the exact answer, but I want to propose what I think is the biggest reason in our world that somebody wins long term because I think anybody could create a really good offer. You get the right hook, story, offer, get the right message, get the right timing, get the right all the things. It's not hard to get an offer that's going to crush. Well, I'm not going to say it's not hard. It's hard, takes a lot of work, but if you get it right, I've seen people who make more money in one offer than the average person will make in 10 lifetimes. So if you get it right, the amount of money you can make really quickly is huge. But then longevity, again, most people... I've been doing this now for so long, I can tell you the people that were around when I got started are few and far between. If I mentioned most of those names, for the most part you wouldn't no any of them. You might know one or two of them, but for the most part, the people who were the legends, who were the biggest names in the world, their longevity has not lasted. And so I wonder what causes that? And I want to propose, I think the biggest thing is to create an offer it's hook, story, offer. You get the right sales letter, you get the right offer, you get the right message, the right ads, all kind of stuff. It hits, it blows up. But the people who have been around for more than an offer, people who have had 10 title defenses, 10 good offers, 20 good offers, whatever and they're still around, it's not so much just the offer. The offer's part of it. The key is the relationship. It's the community. It's what happens after the offer. I look at these dudes who had this offer back 10 years ago that crushed it, they outdid every offer I had ever dreamed of. They launched it. They sold a bunch, but then I was on their list and what happened with their list? They emailed other people's offers. They sold other things. And eventually I lost interest in them and they went away. They were so focused on monetizing the list and making money from the data, whatever you want to call it, selling thing after thing, after thing that eventually I stopped opening their emails. I stopped reading because it wasn't... I came in because they had this offer. It was exciting. It was interesting. It was new and then they didn't keep talking about it. They stopped talking about it. They shifted to the next thing, the next thing. This person's offer, the next one. They created a new offer. And then they kept shifting. Where I want to propose the reason why I've been doing this for so long and I would say that I was on the same path as these guys, probably the first decade of my business. First decade I was launching offer, after offer, after offer and there's nothing wrong with launching a lot of offers. In fact, you need to. In fact, most of you will do better by launching more offers. But the difference is the offers have to stack. If you come into the Russell Brunson world, you can ask anyone, "What does Russell teach? What do does he do?" There's one word that's coming to your mind. What is that? It's funnels. Okay, Russell comes in, you're going to learn funnels. But then inside of funnels, I have a whole bunch of offers that stack upon that new opportunity. The new opportunity I bring people in is a funnel. But then I have offers that stack upon that. Does that make sense? So we have funnel scripts, but it's how to write the copy for your funnel. We've got traffic secrets. How to get traffic to your funnel. We got expert secrets is how to tell your story inside your funnel. Every single offer I've created all comes back down to the same thing. It's all stacking on the same opportunity. So that way I don't have to resell my audience each time. My audience is already sold on the core principle thing I'm talking about. And everything I'm doing day in and day out, week in and week out, month in and month out, year in and year out is stacking on the opportunity. So what happens is the culture, the brand, the people get deeper and deeper, deeper as opposed to here's an offer, made a bunch of money. Now we shift to a new offer and then a new offer because eventually one of your offers isn't going to work. And I had tons of offers that we sold, but they haven't worked as an offer. To go buy ads and drive traffic and things like that, but they do work to my list because my list loves me. My list is looking for other ways to do funnels better. That's the new opportunity people came in into my world for. So when I'm stacking and I'm adding new opportunities on top of that, that is the key. And so it's all about the community. It's all about the relationship. It's all about not giving your audience schizophrenia by changing things over and over and over again. But instead going deeper and doubling down and really believing what you're believing. I think that these guys who I saw this offer from a decade ago, if they would've doubled that... Even today, the offer I was looking at, this offer would convert today, but they stopped promoting that. They start promoting all the concepts around that and they went to the next thing, next thing, they went all over the place. I see that happening in our world, all these people who were experts at their thing, and now we've got Bitcoin and then NFTs and stuff. And now they're shifting to the next thing, the next thing and not there's anything wrong with that. There's probably going to be a day, I guarantee in the near future or not near future in the future where I'm going to sell an NFT. But there's not going to be an NFT on some random magic monkey that's dancing around because it's not doubling down on the new opportunities someone came in with. They came into my world, they're entrepreneurs. And so if and when I was to do an NFT or something like that is going to be doubling down on the core message. It's going to be somehow amplifying the things I'm already talking about. It's not going to be this whole new thing where people are now shifting focus and moving over to different spot. All those kind of things. Does that make sense? So anyway, for you guys, just to think about that. And if you haven't read the Expert Secrets book, the Expert Secrets book is where I talk about new opportunity. And it's interesting because Dan Kennedy did a whole course called Opportunity Concepts about this, which is so good and I'm actually working on two projects right now. One is the January newsletter for NO BS Newsletter. If you haven't subscribed yet go to NOBSletter.com. But at NOBS newsletter, January, this is all about new opportunity. I had Dan write a bunch of stuff. I wrote a bunch of stuff going deep on this concept of a new opportunity. We got to create a new opportunity. What is your new opportunity? So there's kind of that piece of it. But so, and then I'm also working on another book project with Dan about new opportunity. Because it's the key. You don't give somebody improvement or repair as a front end. The front end's got to be this here's this new opportunity. This is the new opportunity that's going to shift everything for you. That's how you lead the conversation. Bring somebody in and in Expert Secrets talk about being the opportunity switch. You've taken them from their old opportunity to new opportunity. That's the initial switch and after they come in, then we do what we call an opportunity stack, which is now they moved with you into this new opportunity. Now you're stacking things on top of that. So for me, the new opportunity is funnels. Now we're stacking on funnel scripts. We're stacking on fill your funnel. We're stacking all these different things to double down, triple down, quadruple down on the new opportunity. So hope that makes sense. That's the power we're talking about. That's the core key thing that you got to understand to be able to be around a long time, because anyone could have one hit wonder. You can have an offer. You can win a championship, but if you want to be able to be around for the long term, it comes down to one opportunity switch. Every company should have one and only one opportunity to switch. I'm a big believer in after you've switched someone into your opportunity then you stack opportunities on top of that. The people who are losing are people who are going opportunity switch, opportunity switch, opportunity switch, keep switching people over and over and over again and gives your audience literal schizophrenia. We got to focus on one opportunity to switch and then opportunity stacking after that. So hope that helps. For those who understand it, I hope that was a nugget that kind of gets you thinking differently. If you don't, if that doesn't make sense to you and you want to go a little deeper on this, make sure you understand it, go read the Expert Secrets. Get the new updated hardbound version and go read the section on new opportunity and hopefully that'll help you. And or get on the NOBS newsletter ASAP and get the January issue because I go deep into there as well. All right. Thanks you guys. Appreciate you all and we'll talk soon.

Bitch Slap  ...The Accelerated Path to Peace!
“The sticky note episode”. Part #1

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 21, 2021 12:17


It's time to finally go through all the sticky notes on my desk.  There are so many that it is going to take two episodes.  And it all starts with sticky note #1 “are thoughts energy”.  And we go on down the line.  Notes from “A Course In Miracles.”  LBGT conversion therapy freaks me out.  Am I going to publish this?  You can't rush the healing from divorce. Being a marketer and willing to try different headlines…relate to my telemarketing days.  AND MORE! Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:03I've been cleaning off my desk, as I have been focused on new beginnings. Well, or slight pivot. I suppose when I say new beginnings, meaning committing to shifting to Table Rush and, and a more business oriented direction. and my spirituality as it manifests through entrepreneurship.  Through my entrepreneurship, as I like to say.  But anyway, I've been saying for a long time that I would go through all the sticky notes on my desk, so I finally made a stack of them. There's got to be a good 20 of them right here. 15 to 20. And they're all ideas over the months since I started my podcast. And yeah, so I thought I'd get to it. First sticky in the stack "are thoughts energy?" I love that question. One of my first episodes I had lightly broached that subject. I have done no further research on it as of yet but I definitely want to make that in an episode. Because I think it's a great thought and a great concept.  Are thoughts, energy, and if so, what are the implications of that?  Next sticky, I desire this holy instant for myself, I desire this holy instant for my self, myself small s self.  That I may share it with my brother whom I love.  It is not possible that I can have it without him or he without me yet it is wholly possible for us to share it now. And so I choose this instant as the one to offer to the Holy Spirit that his blessing may descend on us and keep us both in peace. This this is from A Course In Miracles. I wrote that down from the Course in Miracles. if anybody's been listening to me for a while here you will know that I love the Course in Miracles and I definitely believe the Course in Miracles will have a positive impact on my entrepreneur. Mischa Zvegintzov  02:31Anyhow the holy instant like it's that moment being in the moment in the now when when you just know you're in tune with the universe and everything is good. Anyway next sticky going outside the recovery bubble re re in regards to re new like can't be read my writing re new it's either relationships or entrepreneurship or I don't know what it is.  but I have a line underneath that and then it says hard seems 2CCX is the entry point. is the entry point for what?!! For 2ccx that's the coaching group I'm in. new business ventures I suppose anyhow. next sticky nothing around me is but part of me look on it lovingly and see the light of heaven in it. So you will come to understand all that is giving you. the memory of God comes to the quiet mind. that's on the back of that sticky who I like that the memory of God comes to the quiet mind. This is more A Course In Miracles stuff. Nothing around me is but part of me. ie the illusion of separation. I used to talk much about that when the Course of Miracles was into that. love those thoughts? Oh, here's your next sticky saw this L G B B T conversion therapy and it freaked me out. and then I have a line on episode our thoughts energy meaning I still need to do that episode but I did an episode on this saw this LG LBGT conversion therapy and it freaked me out. when I was doing the the Tools For A Good Life Summit and inviting speakers and all that. I was looking for someone like more traditional religion person to go along with all my Eastern metaphysical stuff and you know the psychotherapy stuff.  I thought why not bring in like a priest or a pastor or a rabbi or something like that.  along with my energy healers.Mischa Zvegintzov  05:09As I was doing my research, all this conversion therapy stuff was popping up at the same time. I was watching. Shameless. Was it the, the the queer God? The sons can't remember. But anyway, and I was like, Oh my god. So the Shameless was kind of making fun of the conversion therapy stuff. I mean, dark subject matter isn't that it was like, Hey, this is real, but making fun of it. And then I saw that, oh my gosh, there's people like that's people are committed to conversion therapy, and it totally freaked me out. I was like, what bubble am I and I just thought it was bad TV. But nope, there's people out there trying to perpetrate that. Unbelievable. Next sticky. Oh, god, what's going to be on these episodes as I edit them? Read the Lisa Mischa episodes. You know what I record episodes, and I oftentimes won't edit them for publishing for a few weeks later.  And I'm like "what am I gonna find!?" and I have pretty much published everyone, no matter how frightening they are to me. So that was one of those moments. I must have recorded something with Lisa, my good friend, and then a little freaked out. All right, underneath that I wrote friend brought new guy over, fresh in divorce, reminds me of stories. You can't rush the healing. Yeah, took me a long time to heal from divorce man. And from heavy relationship breakups and I wanted the healing to be done quick, but the universe had different plans. So it reminded me that guy was in so much pain. and doing everything he could to just skip the skip the the healing process. And anyways, I did those episodes, you can route back through there, most of the stuff I ended up doing episode so it's fun to read these sticky notes. next. being a marketer and willing to try different headlines and work and learn real time. relate that to telemarketing and trying and writing objections and learning what to say. And I did that back on 3/11 or 3/12. So I did that 8, 7, 8 months ago but yes, I love that thought. When I would do my telemarketing campaigns, I had teams of telemarketers and then a lot of solo telemarketing. in the in the home mortgage industry as well as other industries. The financial services and and high tech. but for a good solid 15 years in home loans. And I would also do mailer campaigns to get the phone to ring. but you had to as I would develop new niches, you would need to talk to people and fail forward.  so you would talk to people to figure out oh, what are their objections, so you could learn how to handle them and fail forward. so you would have to have to start talking to people and lose deals till you figured it out what worked. and so the same thing I'm in the same space now trying to do headlines and funnels and offers and all that and I need to remember Hey, "you got to you got to do it you got to go real time and learn". next sticky I do not know what anything including this means. Let me start again I do not know what anything including this means. And so I do not know how to respond to it. And I will not use my own past learning as the light to guide me now. I love that that's more of Course in Miracles stuff and and basically you're trying not to bring your past trauma forward. So as new experiences are happening, we can say hey, this is fresh. This is new. My past doesn't matter here so I don't know how to respond to it. No and I use my past content to guide me forward or my past issues or whatever.Mischa Zvegintzov  09:50I will not use my own past learning as the light to guide me now. Am I willing to look at things with new eyes? I love that Sure I did an episode on that. Ooh, here was another thing. This was from Russell Brunson at the beginning of this to 2CCX, which I started just over a year ago. It's this high end coaching and he said somewhere in there, "just identify, smile if you even if you are worn out". It's like this is going to be hard work. It's going to be a slog sometimes so just identify, identify with people. and I love that thought, look for the similarities, not the differences. Smile, even if you are worn out. And I've been doing a lot of that smiling even if I've been worn out. My gosh, I'm about what halfway through. You know what I think I'm going to do is that's good enough for this one. I'm going to do a part two. So that is the sticky note Episode Part One. Eye where I say I've been saying for many months, many months that I would go through all the sticky notes on my desk. And here I am doing it so love to all thank you for listening. Look for sticky notes, part two, assuming I publish these episodes love to walk

Mi Primer Millón: Secretos Del Mundo Digital
Cómo Invertir El Dinero Que Generas Con Tu Curso Online

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Dec 20, 2021 7:23


Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio Perdomo hablará de cómo puedes crear un portafolio de ingresos pasivos que te permita llegar al siguiente nivel para que puedas lograr esa libertad y tranquilidad financiera, por medio de las ganancias de tu curso online.Suscríbete al podcast en Apple, Spotify, Google y Stitcher

Brian J. Pombo Live
Brunson, Kennedy and Customer Experience

Brian J. Pombo Live

Play Episode Listen Later Dec 20, 2021 7:44


Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy. Transcription Brunson, Kennedy and customer experience. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club […] The post Brunson, Kennedy and Customer Experience

Bitch Slap  ...The Accelerated Path to Peace!
Here is a long form piece of content that you can use as a marketing tool.

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 19, 2021 10:27


Some of the parts that can make for a quick to create and effective sales video.  Have your stories together.  Have a converting offer.  Have proof of concept.  My friend Lisa is playing the guinea pig and doing a fine job of it!  It's fun to see her successfully implement the strategies and tactics I am giving her.  Get centered, tap in, and pull out the key bits of intuitive information.  For the moment things seem to be falling into place…Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjCheck out the sister YouTube channel here: www.TableRushTalkShow.comSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:00What happened today, part two? Check out yesterday's episode with Kate Nolan. And you can hear how I can potentially help you. by creating a long form sales content... creating long form sales and video content, long form video content that will generate leads and convert those leads to your dream customers through my winfomercial process. Super cool, super fun. So, Kate, the cool thing about Kate was, she was very ready to go. Ie she's got her stories. They're just a part of her. She's got her curriculum built out. She's got she's got you know, proof of concept. All these things. So was super fun and easy for me to to just put all that together in a beautiful interview. Ask really compelling questions that sussed out stuff in her that helped helped make the story even more poignant, and more rich. And then at the same time, you know, what's the start of crafting a compelling offer? To get people to click through to listen to the interview? Be inspired. Click through to her course where she can help. So yes, there you go.Mischa Zvegintzov  02:01Now, Lisa, and I'm working with that is her real name. Hopefully she's okay that I said it. But Lisa's memory specialist. I've referenced her in episodes before and we're friends and such. Lisa, we are getting to the point of so I'm proving concept right now I'm like, Hey, I've got this great method to create content quickly, that you can use to generate leads and convert those leads to your dream customers. And, and so for that  winfomercial to come together, a bunch of stuff has to be done. And there's a ton of people that are out there that already have all those pieces in place. I can just help bring it all together quickly. In a really cool interview. And then bam, here is you're here is a piece of long form content that you can use as a marketing tool. Now perhaps somebody is not quite there yet where they're ready for. For for that sort of, what do we want to call it? sizzle reel. It's not a sizzle reel for that. You know that that interview like the Grand Slam interview, let's call it. so you're not quite ready for the Grand Slam interview. So what I did lisa I did a pre interview with her so we could have the original document. this is what I'm going to do for people will do a pre interview, we'll do like an interview one that actually can be monetized right away because it's going to be pretty cool. It's going to help craft your story. It's going to have call to action and things like that. But we'll have a before document that's super cool. And then I've got a bunch of work that we can do together in between to get to the master document. And then of course, after the master document is created, we can tweak it, refine it, do further interviews and you know just make it better but. So Lisa, a willing participant that I've taken hostage that coincidentally is ready, so she's ready. She's like I've got all this stuff ready to go. I just need focus direction on how to put it together? And how am I going to bring it to market.Mischa Zvegintzov  05:07And so I get to take her through my framework. And this is what really the meat of this episode is about how it's very cool that she's doing the work. So, so Lisa's doing the work. So I'm like, Alright, here's a, here's a perfect customer exercise that I gave her. So we've been doing strategy sessions, bi weekly strategy sessions, and I've been giving her assignments. And she's been executing the assignments, and so it's all coming together. And I just say this, because two really cool things from that. One, I can see how it's going to work for her. Like she's doing the work, putting all the pieces together, I'm actually able to convey strategic strategies. And then, you know, tactics within so she can put all this together. And we can't help but be successful, we can't help it have her have success. And so that's really cool. That's a really cool feeling. Here's a process I've got, let's start putting it into action. And let me just tell you, like I've been been learning so much from Russell Brunson, and his.com secrets, traffic secrets, all that stuff. So I've been pulling great stuff from there to help. And pulling stuff from, you know, Kyle cease. And there's all this really cool tools both on the traditional business side, as well as a bit on the spiritual side, to help tap in. right to get centered and pull out the key bits of information, intuitive information. Yeah, just, I'm just trying to, you know, but does it stand on the shoulders of giants? Like, I've been tasked to do all this avatar work over the last year and a half, depending on when you're listening to this? Maybe it's five years from now. So this is six and a half years ago, which is such a cool thought, but no matter. I'd been all this really cool avatar work. And so to be able to convey that to Lisa. and then and then, you know, what's your mission and, and all these things your perfect customer.  and, and that's just really cool. It's very gratifying just for myself, but then also to see Lisa be so excited to.  so I appreciate Lisa letting me drop her name and talk about the process. But that's just exciting. That's what happened today. That's part two of two of what happened today. stuff is coming together. People are excited. I'm excited. And that's, I think, can come across as me talking in about me. And and maybe a little narcissistic, which I'm starting to just try to let that go. But I think the bigger takeaway for you is like, you can do the same things. And no matter you can be steps and steps ahead of me. Yes, I hope you are. But keep pressing. Keep going. Keep trying things. And yeah, anyway, I'm just very excited. My offering is coming together. I can't wait to talk more and more about it and hopefully be able to convey specific strategies and a more concise manner. Well, we'll see what we'll see what the universe has in store for me. I'm done. This ramble is complete. Love to all Peace out.

Financial Investing Radio
FIR 138: Interview - How AI Turns Your Sharing Into BUSINESS GROWTH

Financial Investing Radio

Play Episode Listen Later Dec 18, 2021 36:09


In this episode, we take a look at how AI turns your sharing into business growth. Grant Okay, welcome, everybody to another episode of ClickAI radio. So I'm very excited to have here with me today ShareThis business development leader. I think it got that right. Michael Gorman, business development leader. But before I go any further, Michael, would you introduce yourself? Michael You bet. Grant. Yeah, it's great to be here. Like you said, I oversee business development, but also product and marketing at ShareThis. I've been I've been with ShareThis for a couple of years. In that role. I have a background in data, really, data and analytics has been my passion. Also media and marketing sort of themes. I've worked for big data companies like Axiom, I've worked for an email marketing leader, digital impact, they got bought by Axiom. That's how I got there. And I've also worked for big consulting firms. And for ESPN back in the earlier days of my career. Grant Oh, wow. Could you maybe give us a play by play? I bet you could write ESPN. Interesting. Wow. Michaels It was a fun period. I was like years eight through 11 of the history of of ESPN, which, so is a fun time to be there. Grant How fun. All right. And he did some some consulting roles as well. So data and analytics, huh? Yeah. Right. All throughout all throughout the career. So what led you into this work was ShareThis what was it was the journey there? Michael Well, one thing is that, that I've worked with our CO CEO on the past, at axiom, so we knew each other, but ShareThis is a really, really special data asset. In a lot of ways, and within the world of the of the advertising that I've worked in for quite a few years. It's it was well known. So when I had an opportunity to do a little consulting for them, I jumped into it. And that led to the to the role. It's a Yeah, sure this is, you know, it's Well, shall I tell you a bit about the company? Or is that? Grant Yeah, yeah. I mean, yeah, tell me a little bit about how it got started. And its purpose and sort of the vision of it. Michael You know, well, like a lot of companies, it started with one purpose and, and things evolved a little bit over time, it, it started off in the early days of social networks, when Facebook was still a new idea and mind MySpace was, was beginning to slow down, it was with the idea of making it easy for any website to make to make it easy for their users to share content to all the social networks that they might have an interest in. And so a developer with a simple, taking, you know, taking a piece of code and pasting it on their website that they could then have sharing. We and so it was one of two or three tools that really started in those early days and became a leader in the space. We actually have a how to still maintain a trademark on that little little V on the site there. Yeah, I mean, that's what you're known for. Yeah. So it's a sign if that's there, it's a sign that sharing is you know, sharing tools are present. It's essentially the balance value for the for the publisher for the owner of the site who doesn't have to does no work to have sharing available will get some analytics as a result, sharing is valuable because it makes it attracts more people to the site new users more more content. And, and so it's it's grown up naturally. And we're, you know, so really well established. But a number of business models were tried over the years, but but about five years ago, we started focusing, moving towards being 100% about our data, is that really as a special asset, we have around 3 million publishers using us sort of our live arm 3 million now, that's been pretty stable, you know, half to three quarters and in the rest of the world, a quarter in the United States, a little biased towards English language, but we have every language in the world represented among the users on the sites. And, and so that data and and we'll talk more about this when we get into things like, you know, the the technology in the AI. Yeah, but we're really just, you know, it's like a window into what, what people are what's on people's minds? What are they looking for? What are they searching about online, and we can, you know, discern trends and also, you know, make sure that advertising is more relevant for for users. Grant So I have a question for you on that. So you've, of course, are familiar with the terminology of neuromarketing, right. And, you know, as a way of sort of tracking, how are people interacting with a site, right, and where do they go? And where do they point and click and, you know, there's organizations that look at, you know, extracting what the user is doing on the site, this feels like this starts to come into that world right that day. I mean, I don't know that it's tracking every single movement, but it's tracking, obviously, the event of I want to share something. Any thoughts on that? Michael Yeah, that's really interesting. I mean, there's a lot of different ways to make inferences about about people, we tend to focus a bit more on the on the broad, the broader picture, that the thing that's that, I mean, there's, like you say, so many choices. But the thing about online content is, it's very rich. So when a person visits a site, there's a lot of things there, there's a lot of things on the page they're looking at. And so what we've really focused on is using the page as a source of clues about what a person is interested in, we also might look at the link in and out of the page, and get a clue from, say, a search term as well, that's a that's useful, and clearly when someone shares, you know, content that's that that sort of zoned in on exactly what they care about on the page. But we've opted more for the broad picture of focusing, you know, taking all that richness and attributing some probability of interest that for you, for user to the things that are on the page. And that way we can we have just such a broad, you know, broad palette to work with. And I think also from the point of view of, of, you know, user consent and user experience, it means that what we're actually collecting is is relatively light, it's just that this user was on this page at this time. And any inference we make is not based on what he or she did, or how are their eye movement, there's no no personal collection, we just have the that event, and we get all the all the power. Grant So it's when they were there. Is it anything about how they got there? Or where are they left? Michael Yeah, exactly. We do. We do use the inbound links and outbound links when we can get them. And that sometimes, as I said, yields a search term, those can that was sort of part of the of the link the part of the information that what came with the user, you know, the referring search term or so that so there's some some useful data there as well. Grant Yeah. So so when you collect this, and then that's got to be a massive repository, I think I saw somewhere else and I'm looking at, was it three terabytes of raw data and 100 million keywords in 200 languages a day? Is that right? Michael It sounds roughly right. I haven't counted it lately. But, yeah, you're right. But But yeah, we we see about half a billion, you know, unique, what we call events, something, you know, something happened at a point in time, visits a share per day. Grant This is a grounds for, you know, a playing field for AI, right, just you have so much data. So tell me what it is you learn from it with the AI, right? What kinds of problems are you looking to solve? As you and I know, when we pursue AI, we, it would tend to be better served if we're going after a particular question or thought in mind. Now, obviously, we get surprised with AHA insights from Ai. But going intentionally after something makes a lot of sense. Can you give a scenario the kinds of things that you're looking for? Michael Well, the I would say that the theme that has worked for us so far, is to try to do is to focus on being the able to represent and reflect human interest, what are people interested in? And yeah, and so. So we, we use, and I guess where the AI comes in is that we use the latest techniques of language analysis and language modeling. So we capture all of the linguistic content on the page and then we represent it in a number of ways. What are all the prominent keywords? What are the what are the entities that are you know more that are Unusual, you know, a brand name, a celebrity name, a business name? What are the what is this page about the concept? Or what are? What are some of the concepts that accurately describe what this page is about. And then we have some standard categorization techniques are basically a taxonomy of topic interest topics that we we screen for, you know, and and it's not, it's not a yes, one of the nice things about this is it's not a, a, it's not a, it, we don't have to decide one thing, you know, we were able to say, all of the prominent keywords, and all of the interesting entities and several concepts and all the categories that this page is about. So it could be a page, it's about, you know, mountain climbing and and what shall we say? And Utah, and the, or the American West and, and road vehicles? And, you know, and beverages, you know, skiing or whatever? Right, right. Exactly. Grant Yeah, so some form of an ontology there, right, that allows you to sort of connect these together? Michael Yeah, we used a number of techniques that you said, One is, we built a custom ontology, using relative and you know, we're, we're not a huge company. So we, we try to wherever we can do something open source or free as the entry point we do that. And so we, we use some Wikipedia, it's slash DBPedia is a source for us. And, as is some Google free offerings that help us sort of the provide the raw material for building our customer ontology. We've also take great advantage of some of the latest open source language modeling tools. One is when it goes by the name of the Google released one, I forget what the what the acronym stands for, but one that's called Bert, and then more recently, one that's called Muse. Yeah, we use muse. Okay, that, that allows us to represent anything, either a word or a sentence, or the whole page as a as a set as a vector of 500 numbers. And if two pages have the same values for those 500 vectors, then they are about the same thing. Yeah, you got you have some affinity there right now, even though in practice, they might be in different languages use totally different, you know, different sets of words, but they're still about the same thing. That's, that's, that's really, for us that technology has been a real breakthrough. Because it's we've been sometimes keywords and can be very, you know, they can be false positives or No, yeah, negative. Grant I mean, there, yeah, there's nothing that governs some, you know, webpage designer to, you know, say, hey, are they using the actual right keywords? Right? Michael Yes, or even? Or even? How do you a lot of words have multiple meanings? How do you disambiguate to get the right one? Yeah. So this this, embedding technology, this Muse model helps us do that. And then Facebook is given we use a tool, they think it's called Facebook. Ai similarity search. Yeah. And both of these are open source tools, y'all you have to put in the effort and have the knowledgeable people to master their use. And that allows us because great, it's great that you've now got all these numbers you can compare, but that's a lot of numbers. That's you half a billion a day, you know, and we have we see 600 million unique pages every month. So so how do I great, I want to rank the 600 million pages to see which ones are most about skiing in Utah. Yeah, that's, you know, how do I do that quickly, and then and affordably? So fate, the Facebook tool helps us a lot with that. Grant So let me ask you a question that So so far, you've been talking about leveraging AI technologies to help you get your arms around that sheer volume of data on a daily basis and to try to extract some meaning and semantics and understanding from it. That's a good point that's on the side of ShareThis and the benefits to ShareThis. What about it from pivoted to the other side? What does it mean to it is, you know, I talk a lot with small medium organizations, how does that benefit them? What takeaways or values come over to help them through something like that? Michael Well, what the I mean, the industry that we started with, is was is advertising and programmatic online advertising as a place where we make our solution available. And so we were at this point, probably the leading source of the ability to target ads based on interest. So if if A small business were doing online display advertising and they went to Google's, if they use Google's platform or trade desk, or any of the major platforms, and they searched on, I want to find people interested in skiing in Utah, our data would be one of their choices to find that. And so it's designed to provide a broad set of individuals who in the last 30 days have shown some interest in that topic. And it could be, you know, it might be at the level of skiing, and they might, then they might, but but the nice thing about it is that we we've, I mean, it's hard, this is harder for the stats, that's what's available for the smaller business. That's, it's, it's right off the shelf, you can, you can use $1 worth or $10 worth or $100 worth if it works for you. But then on the big company side, we use some of those tools I talked about for is, well, what if, what if we don't actually have ski in Utah, we just have skiing, right? Well, we well, for an advertiser can can say, well, I need to skiing in Utah. In fact, I need to, you know, skiing in snow. But what is the alter? You know, we can create a segment using keywords and, and topics that is just about that is exactly what they need. Grant So if I were to look at maybe an advertising opportunity, leveraging, you know, this great insight that you have, does it allow me to target specific demographics, specific locations or locales? So like, you know, you're able to? Michael Absolutely, it's pretty much anything you could, I mean, because every kind of website needs sharing, we have our, our customer base, our base of publishers use our tool is pretty representative of the internet as a whole. And so if your interest is travel, we've got sites that are about, you know, traveling Las Vegas, traveling to Europe traveling to do outdoor activities, if you're interested in financial products, we can we can find things, you know, content that relates to whatever be at a mortgage or or FinTech to know. And we we represent those in about 1500 standard audiences that we distribute every day. And every day, the nice thing about our data, compared to a lot of datasets is we refresh it every day. Yeah, Michael I mean, it's every second, right? I mean, yeah, it could be, you know, people talk about real time, and we were always looking for people who've got a real time use case. But yeah, at this point, the the most frequently we refresh for a client, the customer is up by a by his hourly. Grant Oh, it's hourly, okay, that's, that's still really up to date. Yeah. I mean, if you had hourly insights on what the what's in the mind of people are the consumers that's really fresh data? Michael Yeah, yes. Yeah. Yeah, one of the areas that we that we are moving towards is trying to go beyond advertising and inform other activities like demand forecasting, you know, how much should we order for a store in a given location? Well, our data about how much interest is being shown on the products of that store, and in that store, in that area, we can sort that way, and provide that as an input. Grant That makes that makes a lot of sense. You know, there's, there's some retail organizations I've worked with with AI. And obviously, it always comes back to or not always, but most of it comes back to the supply chain, right, getting further and further left in terms of their their demand forecasting. And if they were able to understand you know, where that interest lies, it does almost gets to, oh, I know, this is a stretch in terms of language, but it's kind of a sentiment analysis, a play on that. Right. It's the ability Yeah, the ability to say I understand what the sentiment is in terms of where their interests are. And if I understood what that was, in terms of particular set of products or other things I'm offering, and I could get that further into my, into my supply chain, that would be really valuable to Yeah, Michael I mean, it's nice that you mentioned that we do we do actually score the sentiment of the content on the page. So we're sentiment is useful, either to only talk to the people who are in favor or opposed or the middle, we can we can build an audience that or provide that as a data element as well. Grant Yes. See, that's that's powerful to understand the the sentiment of the page itself, even how people are talking about it, or what they're doing, have you ever ran into the ability to use it in terms of IP tracking, right. So in other words, if there is an organization that had a certain set of IP and, and and really, yeah, they felt like oh, my IP, I've lost control my intellectual property, it's showing up in other places. Michael Oh, that's interesting. You know, I was thinking of I was thinking of the I the the IP address the Internet Protocol address. Yeah. Should have been more clear. Yeah, I'd love to answer that question. But that wasn't what you were asking. Well, yeah, answer. Oh, we'll start with intellectual property. Yeah. One sec. Regarding intellectual property? You know, we have it. Let me think about that. Let me give you the scenario. I had, one of the things I've thought about that we haven't taken on it, you know, is that is, is using using intellectual property as a data set? Yeah. If if we were to, to read to do the same kind of analysis I talked about earlier on trademarks. Yeah, it could mean be the means for discovering which, what sites were about branded products by seeing the correspondence between the trademark and the, because that's always you run into difficult How do you tell something's a brand? When is Jaguar a brand? You know? Exactly. Grant Yeah. Yeah, it's a fascinating problem. I had a company reach out to me and say, Hey, can you develop something in this area, and we did some work on that. I called it smart catch, but they were looking to protect their IP, their intellectual property, which was, we've got this corpus of information. And, and we've got others that are, you know, getting access to it and are promoting it, you know, elsewhere out into the, you know, online universe there, or metaverse. And, and I want to be able to discover, you know, when it's opportunistic, and you can use, you know, SERP and other technologies to try to find some of that stuff and do lots of scraping. But that's got its own challenges in terms of a solution. And where you've got this opportunity to listen. Right, right, to observe what people are sharing and to the to compare that against a corpus of protected material, right? Michael Kind of an intro you're giving, you're giving me a product idea. Seriously, one of the things that we've done this year, is to create what we what we call, you know, similarity scoring. So similarity, and that's gonna cause Yeah, you can literally give someone who was curious about the dispersing dispersion of intellectual property, give us a domain. Yep. And, or a, you know, the piece of content that describe their, their stuff, and we would rank our sites for which ones had it most. Right. And, you know, whatever the top 100, you know, and you know. Grant What I found interesting on that, when I built the initial piece on that was that I found that, in some of the discovery, in some cases, what I found was a foe. And in other cases, it was a friend. Exactly right. That, you know, okay, just because I found it doesn't mean it's an enemy. But, but it might be, and so you want to then notify them? Is this? Is this someone that's an ally or not? Anyway, interesting thought? Michael Because I think I think that sometimes there is a, you know, I don't know, there's a presumption that fraud detection or a bad actor detection is, is, you know, worth more, etc. But I do find that in a lot of cases, the pro cases are actually, you know, sometimes you just by suppressing something, you do more yourself more harm than good. Yeah. Yeah. Right. Right. That's another I wanted to touch on the other meaning of it. Yeah. Yeah. Now IP address. Yeah, yeah. So So an IP address is one of the four or five things that we capture for each case. And there's a lot that you can tell from an IP address, like, it can be translated into a location of origin, we approximate we resolve that to within half a mile. So that it's still relatively privacy compliant, and you know, not too revealing, but it certainly helps understand, you organize the data by where it's coming from example. And so the one use that is, has been an important one for us is business to business. So we, we have a number of the major companies that are in the business to business world license our data as one source where they're able to see people from a from an intellect Internet Protocol address that is owned by or been associated with a particular company. Oh, and then see what sites that that IP address is showing interest in? Oh, it just can be. Yeah, so it can be a signal that oh, it seems like you know, Chevron is interested in a new CRM system because they're you know, there's there's a big spike in that kind of traffic Awesome. Yeah, that's awesome. Yeah. Talk about so almost like a lead management. Yeah, solution for sure. That's, that's powerful. Yeah, to do that. that. Oh, there. Yeah. And that's yeah. And IP in general, I think the location implications are a really well, it's how I can, how we can do that demand forecasting I mentioned earlier, it's about looking at the origin of the data. Grant So some of the AI solutions that I've built take into consider location. So So in other words, okay, but in what I've been doing is more around, oh, some transaction occurred? Where was that transaction initiated? From? Oh, this, you know, here's the IP address. Okay, I know that where they are on the planet. Now, tell me what the context of what's taking place in you know, at that location? What is what's the weather like, right, what are other events that are taking place in that location? And then then use an AI to help draw inferences on, you know, to what degree are those factors affecting it? It sounds like you might be doing some similar things with that Michael I well, I think we could be a great contributor to any solution that was along those lines. I was adding that dimension of what are people looking at? What are people interacting? What topics? Are people in this location more engaged by then people in general, fascinating those comparisons? Grant Yeah, it's fascinating is okay. Very good. All right. So let me ask you on. Okay, so we've gone from the the big corpus of what you're collecting on a daily basis, or hourly, actually, hour by hour. And then we talked about the impact to, you know, maybe businesses organizations, when when is there a particular case or outcome that you feel like you could talk about some specific example where some organization used the advertising from that? What you did, and it had this sort of impact or effect on them? Do you have any sort of case study like that? Well, it's, Michael I guess that some of the ones that are coming to mind, I think, I mean, there's some of it's very straightforward. Yeah. An advertiser, like Western Union, is looking for people who want to make payments, you know, at a distance, I mean, wire wire transfers and payments, and we offer people showing interest in wire transfer, so that the simple act of being able to get your message in front of people who have recently shown interest in it is the is the, you know, it just doesn't need no explanation. We've taken that though, one of the things we did this year that I'm proud of is we were inspired by some of the events of last summer, to get more try to take a more active role and figure out what our data was good for. Beyond commercially, and, and we ended up creating a data for good part new part of our taxonomy, we call data for good. And so people interested in social justice loving people entered interested in veterans issues people wanted in. And so and those those segments, you know, have gotten are getting a growing amount of usage by advertisers who either, you know, wanting to demonstrate their commitment to the court to a cause, like, or to find or teachers or to, you know, communicate, right people who have concerns of that kind. So that's been one. Yeah. Another kind of it's, it's not in the mainstream of what we do. But we've, I think this data could be really great as a as a resource for educational institutions. So we've actually a major business school has has is testing I've taken a take taken a subsidiary six months of our data, and they're looking at using it in a project that they have to investigate unemployment. So fascinating. How could you How could you see earlier unemployment trends in a in a location or region that could help the for the process of forecasting the unemployment rate, and it sort of feed into it? Because I've, what I've, I think that lots of people govern organizations included, are somewhat frustrated by the fact that, you know, traditional means of forecasting that were invented before there were personal computers or barely work computers. Take a long time, you get to find out that 40 days after the month, what happened in the month, I love both data can be used to generate that much more quickly. Grant Yeah, Michael, that's I love how you're bringing that up. It seems like it has both the opportunities for not only the capitalistic aspects, but the altruistic aspects of this, the values and benefits that can help society and be pulled out of that. I think that's awesome. So all right. I've thrown a lot of questions at you. So let me ask you this, if you will. To direct direct my listeners to where to go to learn more, where would you send them? Michael Well, I would, I would love them to visit our site, because and in particular to, you know, to ShareThis.com, look, look at our news and our, our blogs, we we basically we publish both as you know, as a demonstration of our the value of our data. And and it's just a general service, we publish a lot of educational and informative information about trends in the economy, and, and public interest generally about how to do marketing well about trends in data. So so we we, we try to be a resource for people and I love I'd love people to visit that content, sometimes. Some of the best stuff is is not on on the nightly news. It's like putting some of it out. I could also you know, I can give you some examples. It would be fun. I go right ahead. Knowing that knowing this audience I we are getting a sense of who maybe was listening is interested in the show, I asked our team to identify some current trends. Yeah, I guess as we come to the end of 2021. Yeah. And so so we put these together. So what one is that, that, that while the world isn't, we're seeing the trend of the gradual resumption of events in person events, even though COVID continues to cycle up and down against the backdrop of COVID. So as of August, for example, 77% of advertised events were in person events, there was a period where, you know, year and a half ago, there was there, they basically no almost having anything, it was just shut down. It was virtual or nothing. That's interesting. So as we adapt, we are adapting. And so as you as you think about should I make plans for a virtual vet, should I invest in advertise? Should I invest in participating in virtual event? Yep, don't count them out. Even if you're nervous, you know, they, they're coming back steadily. Another thing, pattern we observed in finance, that again, you know, COVID is inevitably one of the backdrops to what any of us are thinking about, but people are continuing to be engaged with saving money. So, it so as you think about what, oh, you know, what is what's going on in the in the economy? As the, as virus uptake increases, as one of the things to extract is, is increased saving? And so if that's a, again, depending on your business, how that factors in if savings is your business? Yeah. When your could be good, good to you. If if, and then let's see, what's another one? Let's see. You know, we've heard a lot about supply chain issues. And you know, what, but what, if your retailer what a consumers most worried about? When and so the top concern is shortages and out of stock, and 51% a second costs, inflation and rising prices at 28%. And then staffing issues like worker shortages and strikes, 14, and last last of all shipping delays. So it's thinking about communication strategies, what's on people's minds that might make them not come to the store? That sort of thing? So I'm not surprised. Yeah, yeah. So and we're, we're putting out new new stuff of this kind every, every month in the blog. And and I firstly, look, I think we did we have Superbowl trends out, as of yesterday, I think. Grant So it's already started to build right. That's right. That's, that's amazing. So So you gather it on an hourly basis, and then you do the AI on it Michael Truthfully, truthfully, Grant, it's being gathered continuously. Okay, that's, that's what I thought, yeah, I thought we built we build it as it happens, okay. We literally, you know, record a record for each thing. That's, that's, that's filled out all the way with all the data that will that will need eventually. And then once an hour, we some or as we frequently as our we'll sum it up into a distribution and push it to someone but the most people get their get their data delivered overnight. Amazing. It's picking it up on their AWS bucket. Like Well, this is Grant Fascinating. Any final comments as we wrap up here? Michael Well, you know, I guess that I hope I've given you a sense of the I mean, AI is critical to our business. We are you know, we When we started on this track, we were about a 50 person company, we're approaching 100 person company. And so you don't have to be, you know, IBM to use AI AI to build a great business. So it's a combination of finding the right tools and a core of of talent, the right kind of talented people, and you can and and then, frankly, sustained effort over a period of years and you can build a business that is really hard to replicate, without without it, so very hard. Right. That's, that's my thought. That's, that's Grant Wonderful. Well, Michael, thank you so much for taking your time today. I appreciate you sharing your insights and guidance with us today, everyone. Thanks for joining another episode of ClickAI Radio and until next time, go get some ShareThis.com. Thank you for joining Grant on ClickAI Radio. Don't forget to subscribe and leave feedback. And remember to download your free ebook, visit ClickAIRadio.com now.  

Mi Primer Millón: Secretos Del Mundo Digital
Cómo Escoger A Tu Mentor Ideal (Busco Mentor Para El 2022)

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Dec 17, 2021 8:40


Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio hace una invitación para que cada uno prepare un plan para el 2022, cómo te gustaría que fuese el año que viene, cuales metas vas a trazarte para cumplirlas y mucho más.  Además te hará una invitación muy especial para un evento el Domingo 19 de Diciembre.  Para mayor información ingresa aquí  https://sabiduriamillonaria.com/evento-2022Suscríbete al podcast en Apple, Spotify, Google y Stitcher

Bitch Slap  ...The Accelerated Path to Peace!
Interview #50 Connie McIntosh wants you to have a Happy Christmas Dinner!

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 17, 2021 46:12


Connie McIntosh wants you to have a happy Christmas.  Specifically, happy holiday meals.  Happy holiday meals with the relatives that usually push your buttons.  Her special sauce, Forgiveness.  Once we get past the first 5 to 7 minutes of funnel and business talk she starts to light up.  We finally get to her passion “Forgiveness”.  And even better learning and teaching forgiveness to change the world for good.Connie McIntosh is a relative beginner in the “funnel hacking” game.  She talks about the beginning of her journey in Russell Brunson's high end coaching group the 2CCX.  And how she ended up there.  It was an idea to create a real estate course so she joins his One Funnel Away Challenge to learn how to sell the course.  Part of the 2CCX is creating a live virtual summit. By the end of her first summit, a real estate summit  she realizes real estate is not her passion.  Real estate is not going to be the way to create a moment to change the world.  SHe has her epiphany and realizes the message of Forgiveness is how she can impact on the world.     After her first summit.  She had a mildly successful Forgiveness Zone summit in that her registrations were lower than she'd hoped but her conversions were amazing.  Amazing enough that she know her message is resonating.  And that she is on the right path.  And that's when we get to talking about forgiveness and that's where she lights up!  Take a listen. Administrative: (See episode transcript below)You can watch this interview at www.TableRushTalkShow.com Our sister YouTube channel or you can click here https://www.youtube.com/watch?v=OQl8l-KO_MI&t=11sCheck out Connie McIntosh here:  https://forgivenessbeyond.com/ Register for her FORGIVENESS BEYOND masterclass here: https://forgivenessbeyond.com/forgivenessbeyond?affiliate_id=3325635Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.

Bitch Slap  ...The Accelerated Path to Peace!
Pick the one thing off of your to do list and get it done. Set yourself free!

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 15, 2021 10:45


“The art of one to many selling”, is a potential tagline.  The to do list is rather larger.  Hiring a designer for the logo art takes the weight of the world of my shoulders.  It's incredible how getting one simple thing done sets off the dominos for the rest.    Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjGet A Course In Miracles Here! https://amzn.to/3hoE7sAAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peaceSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:02Good evening. I'm recording this in the evening time. It's very peaceful in my house very quiet. A train will perhaps go by. Anyway, this episode is going to be about what happened today. Again what happened today? And as a reminder, there's you know, I'm all in on Russell Brunson right now click funnels and all that stuff. Funnel Hacking live funnel hacking.  Dot com secrets traffic secrets. What else am I deep in right now? I'm deep in expert secrets right now. Getting ready to do some sort of a webinar it seems. And all the work within that. And also yes, a reminder that I am rebranding the podcast to Table Rush. The Table Rush master class and marketing and sales secrets the table rush… Table Rush, masterclass marketing and sales secrets I was thinking for a moment perhaps to go... What was it the art of one to many selling... because that is in essence what the Table Rush is a result of one to many selling. So webinar is one to many selling a webinar. Much of the internet internet sales is one to many selling.  but I decided that... I wasn't sure yet if I was going to go with the art of one to many selling or or the Table Rush masterclass marketing and sales secrets because I do have a history of some one to one selling and that's a very valuable skill.Mischa Zvegintzov  02:15So I digress we were going to talk about what happened today. Why I started talking about Russell Brunson in the first place was as I am looking at of this chart of of episode ideas.  this could be for your YouTube channel for your email, email sequences for your blogging for your podcast, and there's 16 of them. And one of them is "episode style". "What happened today?" So what happened today? I'm going to tell you what happened today. I'm very excited. And it took me a bit to get to it. But I hired a logo developer for my Table Rush masterclass logo for both the podcast and for the YouTube channel. Because I need to have that because I'm going to be making the switch soon. So as you listen to this episode, it may or may not the change may or may not be official.  but it is coming just know so it's not a surprise to you. And you can look forward to my, to the spiritual side of what I've been talking about on the pitch slab podcast to be my spirituality as it expresses itself through my entrepreneurship. Or perhaps it's my entrepreneurship, as it expresses itself through my spirituality. But it's been happening on the podcast either way, so I ordered I ordered the logo work so I'm very excited about that. Which means I'm committed and it's happening and I felt the clock ticking and I was like we need to get that done. And what's interesting about that is is I felt I don't know if you ever have this I'm sure you do but you can email me and let me know or or my emails in the in the show notes my email address. but I can feel there's that one thing that that subconsciously you're not getting it done.  or subconsciously I'm not getting it done and I feel behind and I feel like everything's falling apart.  and oh no, the you know the wheels are coming off the bus. The train is coming off the tracks. However you want to say it.   that I was feeling that with the with the podcast art.Mischa Zvegintzov  04:55So I put this big list of I'm looking at it right now have to does on my whiteboard and and I'm I'm picking one to get done for sure. Right like looking at the list I've got all sorts of things on their.  podcast art.  YouTube art.  Passport.  I'm going on a Russell Brunson... He's got a trip to Mexico for his 2CCX'ers. And people from his mastermind go as well, or his inner circle, excuse me. so I'm super excited for that.  But I've got Table Rush speaker invites on there. I've got you know, framework number one offer number one needs to be worked. on my value ladder mission statement for Facebook. So that was the other thing that I got done yesterday. I got my value ladder mission statement up on my Facebook profile. And that was another big thing that was was that I was feeling the weight of the world on my shoulders for something so simple. And that's I help entrepreneurs jumpstart the growth of their business to this crazy funky new age communication tool, the winfomercial. Yeah, so I got that up on my Facebook profile, and I did a couple of cool little things on it. So we'll see if that gets me any traction or what the response is. So those are the two things that I was going to talk about what happened today and got a bunch of other stuff up there.  find test subjects for my winfomercial so I can do proof of concept. how to introduce people on the winfomercial. there's speakers who sell from stage that are very successful at it like to be introduced... there's a very there's a high converting way to do it. A really good way to do it. So I want to make sure that I get that locked down, get some examples of that. Practice future pacing.  these can all be different episodes, I can talk about what the future pacing is. trial closes.  Get my trial, the trial closes on the card. So a lot of a lot of sales one to many, whether it's webinars are old school, infomercials or sales letters, or all these sorts of things, there's trial closes. And so you write them on the cards, put them on your desk. That way when you're interviewing somebody or or doing a webinar you can put in the trial closes. And if you're unsure what a trial closes, what we'll save that for another episode. And then I'm still working on the groups to get to 100,000 people to interact with.  and some other things up there, but as I pick a main one, to knock it off the list while I'm working on others, it's actually working very well. So great day to finally have ordered the artwork. I felt a weight lifted off my shoulders. And that's where we are. Have a great day. Hopefully you got some good tips out of there if you're if you're following along and starting your own ventures or working on your own ventures PEACE OUT

The Marketing Secrets Show
Geeking Out on Story with Josh Forti, Part 2

The Marketing Secrets Show

Play Episode Listen Later Dec 15, 2021 37:28


In this second installment of this special interview, Russell and Josh go super deep on ‘the master story' and the attractive character…and what happens when you have tons of followers and NO ONE buys! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things. JoshForti: I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter? Russell: No, I don't know how to tweet. Josh: You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit. Russell: Oh, hey. Josh: And then sometimes you like my tweets. Dang it. Russell: I do like all your tweets. They're awesome. Josh: Yeah. Oh, man. Russell: I personally, I enjoy Instagram, probably my favorite. And then Facebook's probably number two. But that's the two social platforms I spend my personal time on the most. So, if it's from either of those two platforms, it's usually me. If it's other places... Josh: Do you have it like broken up? Like are you like, "Instagram, I do this type of content and stuff on. And Facebook, I do this type of content on." Or is it kind of like a mixture of both? Or... Russell: Um. Josh: For you personally. I know your team posts stuff, but... Russell: The only place I really post/do stuff typically is Instagram, like stories. That's where I kind of, like me personally, do stuff. And then Facebook and my personal page, probably once, every once in a while, I drop stuff there. And everything else, that's my team. Josh: Yeah, that's rare though, not often. Russell: Yeah. Josh: You're not like me who's like, "What? It's been 48 hours without some form of controversy? What can I say? Oh my God." All right. Well, actually, I kind of want to talk about that though. Not so much controversy, but creating content specifically around storytelling, because I think this is probably one of the biggest... Let me give backstory, a little context around this. I came into the world completely backwards of what most people do, right? So I was the guy that came into the world, and most people have no following and no followers, and they can't get leads to happen. Right? And they don't get anybody to show up to their webinar. And then they're super depressed because nobody showed up and nobody bought. I had the exact opposite problem. I had everybody show up and nobody bought. And let me tell you, that's way more depressing. You know why? Because when everybody shows up and nobody buys, you're like, "Crap. Now I really am screwed because I have no idea what's going on." Right? Russell: It was me, and not the… whatever, yeah. Josh: Right. It's not because nobody's hearing it. It's because I actually suck. And I remember the first time I ever did a webinar, we actually... I don't know if you remember this or not. I actually sent you a Snapchat. This is right when you first got Snapchat. This is way, way back in the day. I've told this story before. And I went and I was like, "Russell, what's up, man? I'm trying to build this webinar. How much would you charge me to build out a webinar for me or whatever?" Right? And you sent me a little video, a Snapchat video back. You're in the Jeep, and you were like, "Man, I don't really do that. I don't really do that anymore." So I like snapped you back, and then you snapped me back, and you're like, "It'd probably be like $250,000 or something like that. But I don't really do that." I'm like, "Man, I really wish I would've hired you for 250 grand." But anyway, so I go and we do this huge webinar, and everyone told us... We were like, "We're going to have all these people sign up." And everyone's like, "No. No, you're not. Nobody gets people to their webinar that easy. You maybe have a hundred registrants." We had 2000 people register, and we had a thousand people... We maxed out the room with a thousand people on live. At the pitch, there was like 982 people in the room. I go through, I do my pitch. No one buys, not a single person. And then we hung up, and like an hour goes by, and one person had bought. And most miserable, depressing... Russell: That's the worst because then you're like, "Crap. I thought there was no sound or something. Maybe they didn't hear me." Josh: Right, right, right. But I sat there and it was a bad webinar. We had like dozens, probably hundreds of emails and comments of like, "Can I have my money back for a free webinar? This totally sucks. Worst experience ever." It was awful, right? And what was interesting is that really scarred me for a while, from doing presentations and from doing anything where I pitched live. And so I basically went and I just did sales from that point on. I did lots of presentations. I did lots of content. But I did not actually go and pitch because really, it was like PTSD almost. Right? It was like, "I don't want to go back there." And what was interesting is I went and I would do sales, and I got good at sales, but sales is hard, man. Sales is just a different game. It's just like pushing and pushing and pushing and pushing. Right? And then my brother died, and out of just sheer not knowing what to do, I just started sharing my story because at that point you're like, "What do you do? My whole life is messed up at this point. I'm so confused." And so I just start sharing what I was going through, and I start sharing things of like the emotions and what I'm learning and what I'm going through. And I remember people just started buying, and it was like the weirdest thing, because I wasn't selling anything. Right? But I would go through and I'd be like, "I'm super grateful and thankful to have an audience right now because I'm able to go through and have a business that allows me to go and like be mobile and go to my brother's funeral or whatever." And then people started buying my programs. And I was like, "What in the world?" And then I would share other things, and then people would start buying. And I'm like, "I'm not actually selling these things. I'm just talking about my life." And what was interesting is I went back eventually later that year, and I went back to all these different people, and I was like, "Why did you buy this product?" And they're like, "Well, because you told such and such a story." Oh, that's interesting. So then I went over here and I was like, "Why did you buy that product?" And they're like, "Well, you guys told such and such story." And it was a completely different story. And it was like they were buying because they would hear a story, and they would associate that story with a product that I was selling, and they would go buy it. And so I had all these different products and all these different stories, and I was like, "Okay, well, I got to figure out what's the one story that I want people to figure out?" Right? So I could sell the one product. And so that's what I've really been focused on recently. But that lesson taught me that storytelling was everything, because I had heard that from you a million times. Right? Russell: Yeah. You didn't believe it. Josh: Story, story, story, story. Right? And I'm like, "I'm telling stories, Russell. What more do you want me to do?" But I wasn't. I was telling facts and I was going out there and trying to sound smart. And when I just let go of it all and was like, "This is the story, like the real, the raw, the genuine. I'm not trying to sell you anything. This is legitimately what's going on in my life." I made more money and more sales than I had before. And so I would love for you to talk about... Like I know in Expert Seekers you go through like storytelling and all the different, the core four stories, and the change of false beliefs. But what's the key? And maybe that's it, like going back through that. And that's fine. But like what's the key to telling a good story? Because I think not only do people... And there's a follow-up question to this, which I'm not going to tell you what it is yet. But what are the elements that make a good story? What actually makes a story work? And how do you tell one effectively? Russell: Yeah. First off, it's fascinating because I went through a very similar journey when I got in this world too. I remember going to my very first event. I saw people selling from stage, and seeing the numbers and doing the math, I was just like, "This is crazy. There's no way this actually works." And then I remember getting invited to speak at a seminar, and it was different because webinars are painful, but man, standing on stage and doing a pitch, and then it bombing was even worse. Because it's just like all these people, nobody moved, and it was just like... In fact, I remember I was like, "I'll never, after the first one, I'll never do this again." That was the worst experience ever. And that's when I joined the Dan Kennedy world, and they had this public speaking course. It was like 40 CDs. I remember the pack was like this thick of CDs. And I bought it because I was like, "I want to figure this thing out." I started listening to him. And I don't remember the course at all, other than this feeling of just like it's not teaching. Teaching is not what gets people to buy when you're on stage. It's telling these stories that connect with people. And it shifted my mindset, and so it shifted to the point where I went and tried again. And the next time I tried, I tried to weed these things in, and I got like six sales, a thousand bucks apiece. And I was like, "Oh, okay." Like I got the reward of like this actually worked. And then I was like, "Okay, do it again and do it again." And then you start getting obsessed with it. And then for me, most of my education for the next five years... Because there wasn't a lot of people that had courses on public speaking or things like that. There were a couple, but there wasn't a lot. I just went... And from a timeline, it was before the big 2000 whatever, the big crash in 2008 or whatever. And so there were events happening every single weekend. So I'd go to an event every weekend, and I would sit there and I would just watch the people speak. And I would watch what they were doing and then see how people would buy at the end. And people, the ones that had the big table rushes and stuff, I was like, "Okay, what did they just do? What'd they do to me? How did they do it? What did they say?" And I was like trying to dissect what they were doing. And then I would model that for my presentations. I'd be like, "Oh, I like how they did that part, how they told the story or how they got emotional." Sort of like just studying. McCall Jones calls it charisma hacking. I didn't know that's what it was at the time. But I was just watching how they did stuff and how it made me feel. And it wasn't just like selling from stage. I started watching religion people as well. Like some of the best presenters in the world are preachers and pastors and things like that. And I was watching just people speak and how they got me to feel and move, and how they told stories in a way that was exciting. And then so that's like this study I started going on. Then I met Michael Hague. I started learning about story structure. I was like, "This isn't just made up. There's actual structures and there's things in place. And this guy's way easier," because now I'm not just guessing. There's actually a pathway. Anyway, so that's kind of my history with it too, but it's fascinating. But I think that if I was to break it down into something for people to understand that's not complex but simple... Because you can go to the Expert Secrets book and it can get really complex. But the simplest form is that if somebody's coming to you, it's because they're looking for something different, right? They want change. They want more. There's some result. And I always think about this like on a mountain because Dan Kennedy used to talk about this. He's like, "You need to become the guru on the mountain. And people are going to come to the base of the mountain, and the closer they get to you up the mountain, the more they're going to pay." Right? So, the base of the mountain, they're paying a hundred bucks a month for a newsletter. And then they want to get closer, they pay 500 bucks a month, then a thousand bucks a month. And for whatever, for 50 grand, they can sit at your feet and talk to you." And he used to always talk about that guru on the mountain thing. And back when I was first studying this, the way people sold was different. It was much more like that. It was more of a status play like, "This is how successful and why you should come up here. And if you want to be like me, you got to come to me, pay me more money." And I never really resonated with that, partially because I'm awkward and I always felt awkward like positioning myself. So I never liked that, and so I started learning about story structure. It was cool because I realized that the positioning of you on the mountain, it's essential, right? But it's not like you sell from the top of the mountain, yelling down to the people. It's like people see you on the top of the mountain, and they're down here like, "I want to be up there." You're like, "Cool." And then it's you coming down off the mountain, running down to where they're at, and being like, "Okay, I know exactly where you're at. Let me tell you my story, because I was in your same spot at one time." Right? And that's the power. So, if you look at the way I do my presentations, I usually drop like one slide or one thing like, "Hey, this is the thing you want." Right? Like, "Cool, I've made whatever." Like I'll do my quick posturing just so they know that I've been to the top of the mountain they're trying to get to. But then I don't stay there. But again, if you watch the old-time speakers from the nineties and early 2000s, they would spend the 90-minute presentation talking about them on top of the mountain the whole time. And I just hate it. So I drop real quick, so you know that I know I've been where we're trying to get to, but I got to come back very, very quickly. And the story I'm telling you is the story, my story, of them. Right? I have to put myself in their spot. Like where was I when I went through the same thing? Because all of us, if you got to the top of the mountain, somewhere you had to start hiking. And you went through that journey to be the guru on the top. Right? And so it's like coming back and remembering where are they at or where were you at, telling your story. And if you tell it the way that they connect, they're like, "Oh my gosh, they are me. I was Russell. Russell went through this. He understands." And there's empathy. Then they trust you. Then they want to go on that journey with you. That's like when you came out and you started telling your story, it wasn't you posturing a position of how great you were. But it's like, "Hey, I've done this thing you're trying to figure out. But let me tell you my story and how I'm struggling, how I'm still struggling, the struggles I went through, and the pain and the fear." And all of sudden they're like, "Oh, I feel that too. I feel the pain. I feel the fear. I understand those things. This person understands me. I can trust them to take me on this journey because he's not going to be the person who's just positioning how great they are. It's someone who I have empathy with. They understand me." And that's the key. Because if they feel like you understand them, then they're going to go on that journey with you. And you do that by telling the story, like your version of their story. Because they're living it right now, and you've lived it the past. You've got to tell that in a way where they connect and now they're going to want to go on that journey with you. And that's kind of the key to it all. Josh: That's super, super interesting. Yeah. Because when I think about story structure, because I've like tried to simplify things down in my own head... Because it's always interesting, because I'll watch everything that you do, and so it's funny whenever I do presentations, people are like, "You're a mini Russell." I'm like, "Well, that makes sense actually. Right?" Like I've watched all this stuff, right? So, but for me, man, going through Expert Secrets, I don't know, it was probably the third or fourth or maybe even fifth time through before I finally actually was like, "Oh yeah, you actually do know what you're talking about." Because every step of the way I'd be like, "But my story doesn't fit in. That doesn't work." Or like, "Mine doesn't have that." Or like, "It's not that systematic." Or, "Russell, it's too much of a science. There's more of an art to it." And then I'd read about it and I'd be like, "This is so scientific." And then I'd watch you do it and I'm like, "That's so artistic." And I'm like, "But they're the same." Right? And so I would try to figure out ways to simplify it down to a way I can understand it. And then once I would understand it, I would plug it into yours, and then it would work. Right? And so for me, it was always like, okay, there's four parts. It's, "How did I get here?" Right? That's backstory. Like, "How did I get to right here right now?" That's like that. And then it's, "Where am I going?" Right? So, the goal, the desire. And then it's, "How am I going to get there?" New vehicle, new opportunity, right? And then it's, "What's it going to look like?" The vision, like what's it going to look like in the process of all that, so we can paint this thing and we get people emotionally attached? And so for me, in my brain... And they don't always happen in that sequential order. Like sometimes you start with the desire, and then you go back, but it has to have all four of those parts. And then I would take that and I would go, and then I would apply it to the Expert Secrets, and then it would start working. Right? I was like, "Oh my gosh, that's what Russell's doing here and here and here." And then you actually have this whole framework out about it, right? And I think one of the things for me is I always go... Because we've done book clubs on Expert Secrets. I teach stories in marketing. I teach stories in personal development. Like stories and storytelling is a big part of what I do now, especially over the last six months and moving forward. One of the questions that continues to come up is... Well, there's two parts. Let me start with the first one. "Hey, Russell, that's all great, but I'm not a leader. I'm not the attractive character that's the leader." Right? "I'm not the person that figured it out and am living my customer's journey." And there's actually a lot more of those people than I thought. I thought most people were leaders because that's what I was when I first got started. So my question is, do you tell this story a different way? Or how is the story different, how is it positioned differently, if you are not the leader? Because I know you're not in your story. You're the reluctant hero, right? And so I tell people, I'm like, "Before you start figuring out your story, you got to figure out what attractive character you're going to be." Right? And we go through the four inside of Expert Secrets. It's like there's the leader, there's the adventurer, there's the reporter, and then there's the reluctant hero. And what's interesting is early on in my journey, I was the hero. Right? I was the one, I was like, "Guys..." I was literally this broke kid, freaking living in a $500-a-month apartment with duct tape windows. And now I'm not, right? And Instagram was the thing, and social media, and here we go. Right? But as I evolved, then the podcast came. And without even realizing it, I became the reporter. Right? And so how does, based on your attractive character, how does that change the story or how you tell it? Russell: Yeah. And it's funny because mine's transformed, not only just throughout time, but in different situations as well. Right? Like sometimes I'm the attractive... You know, when I got started, say when I was an interviewer, so I interviewed people. So I was a reporter for a long time. But then I transitioned to like a reluctant hero. But there's other times, like if I'm on Hockey Live, I'm not the reluctant hero, right? At that time I've got to be the hero. Like I'm coming in and I'm setting authority because I've got a whole group of alphas in the room. And if I don't come there as like the head alpha, they will run me over. If you're like in a situation with Tony Adib, like if I'm that situation, I'm transitioning more back to reporter because I'm leveraging Tony's expertise and things like that. And so I'm going back as a reporter. Same thing with Dan Kennedy right now. You look at... It's fascinating. Like we just bought Dan Kennedy's company, right? We just launched the first Dan Kennedy new offer. By the way, if you're listening, go to NoBSLetter.com and go sign up. But yeah, like... Josh: By the way, make sure you go through my link. Russell: Yeah. But look at like how I've... It's /JoshForti, yeah. Josh: Yeah. Russell: But if you look at like how I'm positioning this offer, it's not me coming as like Russell's the alpha. Right? I'm coming back here as like, "This is my mentor. Boom. And I had this chance to acquire, but I'm going to go through 40 years of his stuff, and I'm bringing it back to you." And I'm pulling these things out, and this is what I learned from Dan and what I learned from Dan here." Right? And it's me coming back in a reporter role with my mentor, and that's how I'm introducing the world to him. So, it shifts, right? It shifts based on the story and the situation. Like what are you using it for? Right? Like I could've come in and be like... Because there's different posturing. Like I could've come in and been the hero and like, "I bought Dan's company. We bringing it back from the dead. Da, da, da." Like put it on me. But that story, first off, didn't feel good. But second off, it's not the story that needs to get people to move. The stories to get people to move is me giving homage to this guy who's changed my life, and now I'm going to be having the chance to bring these things back to you. Like me becoming the reporter back in that phase, in that business and that side, is a more powerful story to use. Right? And so it's all coming down to figuring out what's going to be the best story, right, in this situation and where you're at, and thinking through that. Because right now you're in a reporter role, but other times I still see you, you shift back over where you're running different things. So it's just trying to figure out what's... Again, these are all tools. I was talking to the Two Comma Club X members this week. And part of the group's doing challenges, part are doing webinars, part are doing different things. And they're like, "Which one should I do? Which one's the best?" I'm like, "No, it's not which one's best. These are tools. Like this is a hammer, this is a saw, and different jobs and different tools." And so it's like if I'm coming in here, I want a hammer, but over here I want a saw, and here I want a hammer and a saw, because I'm going to do this thing. Right? And same thing with stories, understanding that. Like your attractive character can shift. Mine's shifted more throughout time, but also situationally it shifts where it's like, okay, this is the role I need to be here, and it's okay to shift back to reporter. I've seen people, in fact... Well, can I drop names? Yeah. Who cares? So like Grant Cardone's a good example. I love Grant. Grant is like the leader, right? And at 10X, after we set all these sales records, Grant was going to shift to the interviewer and he was going to interview me. And it would've been a really fascinating thing for him to pick my brain and ask. And we sat down and we got in the thing, and he sat there for a second, and all of a sudden he was like, he didn't want to. He thought like shifting to the interviewer was a decrease in status. And he literally stopped before he started and said, "Actually I don't want to interview you. I'm going to have somebody else do it." And he got off the little thing, had somebody else come in, and that person interviewed me. And I was like, "Ah, dang it." It would've been so powerful for him. Josh: Come on, Grant. Russell: It would been so powerful for him, for his positioning, for people to connect with him better, if he would've come off like, "I'm Grant Cardone." You know, trade, come down for a second, and done the reporter, and been excited. Because he genuinely was excited. He, backstage, was freaking out. He was like, "I've never seen what you just did. That was amazing." Like it was this cool thing. And it humanized him for a minute. And he could have had that moment where he did it, and he didn't. Whereas me right now with Kennedy, I'm paying all homage to Dan. He's amazing. And it, first off, makes the offer better, makes the story better, but it also makes me more... People connect because now it's like they're the same thing. Like, "Oh my gosh. I have mentors. I can be excited about what they're learning." I don't have to posture all the time where I'm the only person. You know what I mean? Josh: Yeah. Well, it's super interesting that you say that because studying influencers has been something that I've kind of geeked out about. And one of the things you talk about in there, in Expert Secrets or whatever, is the attractive character has flaws. Right? And when the attractive character owns those flaws, it actually makes their supporters love them more. And what's interesting is that I've looked at people like Trump, and we're not trying to get political here in any way, shape or form, but one of the big criticisms of Trump, even from his own people, and I being one of those, is he never admits when he's wrong. He never will step down and even give the idea that somebody else could be right. And because of that, that actually hurts him a lot more in the long run than in the short, than it gains him in the short term. Right? And so it's that same concept. And then I look at someone like a Dave Portnoy, right? And do you follow Dave at all? Dave Portnoy? Okay. So he's the founder of Barstool Sports, and he's the one that did the Barstool Fund and everything like that or whatever. Here's a dude who, I mean, his fan base is not as large as Trump's, but as far as like fans and fans, people love Portnoy. Right? Like, I mean, there's his fans. But he makes fun of himself constantly, right? And he's constantly coming back and being like, "Yeah, I messed up." All of his bets are public because he owns like a gambling or a sports betting company. So you go to his Twitter and it's nothing but all of his wins and then all of his losses. Right? And so you can see both, and people just love it. And anytime people are trying to bash up on him, all of his supporters come and they're like, "Yeah, we know he's an idiot. Right? But he's an amazing idiot. Yeah." Right? And so it's like when you show that other side, people connect to you even better. And it's such a fascinating concept because it's opposite of what our brains think. You know what I mean? Russell: A hundred percent. It's counterintuitive. Like we want to always posture position, thinking that's the... It's just like the guru on the mountain we talked about, right? Like in the eighties, nineties, every expert wanted to be the person, the infallible expert up here at the top. But man, that's not what gets people to connect. It's the coming down and like, "Dude, I struggle too. I remember the pain. I remember the pressure, the fear, the scare, like all those things." And that's what connects people. People crave connection now. Maybe there was a time in history where people just wanted the other thing. But nowadays it's not that way. People connect with vulnerability. But it's hard, it's scary, because it's like... In fact, Natalie Hodson, I think she quoted Brene Brown, but she's the one that told me this. She's like, "When you're vulnerable, you feel small, but people looking at it, it feels makes you feel big to them." So it's a weird thing where you're like, "I feel horrible," but it makes them look at you and like, "Oh my gosh, this person's willing to say things I'm thinking in my head and I don't dare to talk about because of my own fear and anxiety and status, and all those kind of things." And it gives them that thing, and that's what gets people to connect with you. It's really fascinating. Josh: Yeah, for sure. For sure. Okay. Last piece on this, which will take up the rest of the time for sure, is the number one question that I get hands down when it comes to stories... I'm sure you've heard this a million times, but in the odd case that you haven't, Russell, your people want to know this. Okay? The number one question is: How do I know which story to tell? Russell: Ooh, that's good. Josh: Right? It's the hardest thing because people are like... And it's always hilarious because I'll sit down and I'll be like, "Well, what story are you trying to tell?" And they're like, "I don't know." And I'm like, "Well, here's your life story." And I will tell them because I'm like their coach and I've been around them for six weeks or whatever it is. And I'll go, "Here's your story. Boom, boom, boom." And I'll summarize their entire life in 30 seconds. And they're like, "How did you do that?" And I'm like, "Because it..." Well, anyway, I want to know the answer to their question. How do you know what story to tell? Because everybody has these. We're so close, right? And for me, I'm about to turn 28, right? My 28th birthday, we'll do a big birthday bash. Russ is coming on. It's going to be great. We're going to want to do podcasts. It's going to be so cool. Right? But it's like I've got 28 years worth of experiences. How do I know what to tell? Russell: Yeah. It's fascinating. When I wrote the first version of the Expert Secrets, I didn't know that was the question people had. I didn't even know how to answer. It never crossed my mind. And anyway, I wrote the second version of the Expert Secrets and I'd seen it, so I'd updated it. But no one ever commented. And it wasn't until... Actually, you came to it. You came to the most recent FHAT event I did, right? The expert one? Yes, okay. Josh: Yeah, not the e-com one, but yeah. Russell: Yeah. So the first time I shared that publicly was at that event, and I remember it was fascinating because Steven Larson is probably one of the people that have studied me the most. And he raised his hand like, "Oh my gosh." He's like, "I finally understand what story I'm supposed to tell." And that was coming from Steven who like... And I was like, "Interesting." So, this is the problem I think that... And I always tell people, "Tell your backstory. Tell the origin story." So they're like, "Okay. I was born in Provo, Utah, March 8th, 1980. It was a cold night." And they, they go back to there, right? Because they think that's the story, because I tell them, "Tell your origin story." And it wasn't until at that event... Again, I think, I'm pretty sure in the second version, the hardbound version of DotCom Secrets, it's in there. But it was that event where I really said, "The story you're telling is not like your origin story. It's your origin story of how you came upon or created or figured out your framework. It's your interaction with the framework you're sharing." That's the key, right? So, when I'm talking about the perfect webinar, for example, the origin story I'm telling is not my origin story. It's my origin story discovering this framework. So, for example, I went to Armand Morin's event and I saw people speaking on stage. I did the math, and then I spoke on stage, and I looked like an idiot. And I went back home, and then I bought Dan Kennedy's course. I realized it was wrong, and then I went through the thing. And so it's that story, it's how I learned or I earned this framework. Like how did I come up with... What was the things I went through to discover this gem that I'm bringing now from the top of the mountain down to them, saying like, "This is the thing I found out, and this is the story about how I found it. Let me share it with you." And be like, "Ooh, I want that gem. I want that gold nugget." And then they come with you on the journey to go and get that with you. So, that's the most simple way I've figured out how to explain it. I'm curious on your side, because you've explained versions of this as well, would you add to that or change it? Or what are kind of your thoughts on it? Josh: Well, so let me start by telling you the biggest struggle that I had. Like I'm talking for over a year of reading Expert Secrets, I struggled with one specific thing that I could not figure out, and it was the question that I wanted to ask you for the longest time. And then like right before we got an interview, I figured it out. I was like, "Oh my gosh." But it was I didn't understand the difference between the backstory and secret number one. And what I meant mean by that is like, to me, I'm like, "First you discover funnels, and then you teach them the framework for funnels. It's the same thing." But then you would say they're different. And I'm like, "How?" Right? Like I don't understand the difference between those two things. Now, at first I didn't understand it at all. And then kind of my first epiphany or my first breakthrough was, "Oh, wait, wait, wait, wait. First the backstory introduces the thing. And then secret number one has the framework for the thing." Right? And so then that was kind of my first realization of like, "Okay, these are separate. It's one, it's the thing. And then the framework for the thing." But then I would look at your webinar and I would go, "Russell, Russell, what's your framework? Like what's the framework to build a funnel?" I'm like, "It's hook, story, offer." That's what I thought, right? I'm like, "In order to build a good funnel, it's hook, story, offer." And then I was like, "Well, maybe that's not the framework. Maybe it's add all the upsells and break the beliefs, and then go through." And I was like... But no matter what it was, it was never... Like the framework for building a successful funnel was never to go and model somebody else's funnel, and then build all the up. I'm like, that's a thing, but that's not the parts of a funnel. Right? And so I got confused because I thought the framework that I was supposed to teach in secret number one was the parts of the thing, not the framework for how to build the thing. Right? And so I think one of the biggest 'aha' moments for me is like each part of the webinar that you're doing is its own separate section, and they build off of one another, but they're also each standalone. Right? And so I thought that the backstory or that the story that I told in the backstory was the story through the entire webinar, and it's not. Right? And so whenever I would hear you say, "Well, tell the backstory about how you learned it and how you earned it," I thought it was like that was the story for the webinar, and then I had to go through and tell each thing. And then I realized that there's a separate story for each thing. Right? There was a separate story for the backstory. And by the time you're done with the backstory... And I think it was you that said it. I go back and forth. I really like how Dan Henry explained some of the things specifically when selling courses, because that was the other problem, was you were selling a software and I was like, "Well, what happens if I'm not selling a software? Oh, crap. Where does it fit in?" Right? But I think it was you that said by the time you're done with the backstory, there's a percentage of your people that are ready to buy. And I'm like, "Whoa. That's the story that I've got to figure out." And so for me, I was like, "What is the story that I have to tell, that if I were not allowed to tell secret one, secret two or secret three, people just took me at my word that what I said was the solution to their problem? What's that story that I have to tell that people would go and buy?" And I became obsessed with that, and that's what I call a master story. Because I'm like, to me... And that's why I was telling you where I was geeking out about it. I'm like, to me, once I figure out that, and I've gone through and taught all these students how to teach stories, if I focus all of my time on the three secrets, we never get anywhere. Like literally. It's ridiculous. We'll spend so much time, and then they'll do the presentation and it won't work. But if I spend 80% of my time on just the backstory and we get that right, they basically figure out the other three secrets like that. And I spend 20% of my time in the other three secrets. Russell: That's fascinating. Josh: Yeah. Russell: Because I spend both of my time doing the three secrets, because that's where people get stuck on my side. But man, the way you frame that's really cool, because I always think about... There's different markets I go after, right? So if I'm going after like a beginner market, my first thing is telling the potato gun story, because it's like, "I had a potato gun, we had an upsell, da, da, da." And for beginner, like... Josh: Which 100%, by the way, 100% of what I've done... The last like six, three months I've been doing sales calls like crazy. Whenever I mention the master story, I go, "Hey guys, do you know Russell?" They're like, "What's the master story?" I'm like, "Do you know who Russell Brunson is?" They're like, "Yeah." I'm like, "Do you know the potato gun story?" 100% of the people say yes, every single time. There's not been a single person... I'm like, "That's his master story when it comes to funnels." Anyway. Russell: That's always interests me because I have a different master story if I'm going over like a more advanced audience, which is the master story of no VCs. Right? So it's like, "We're competing against InfusionSoft and all these things. They had a hundred million dollars in funding. We didn't have any money. We were broke. And so we put this thing together. Da, da, da." And they're like, "Now we get customers for free, and then they buy software." And that master story is what sells it to more of like the corporate, like the business owners who think through the world of like investing. So, that's story that I lead... If I talk about potato guns with them, they're lost, right? So again, it's like, people are like, "But I only have a story." It's like, "No, you have different stories. What are the stories that fit the audience?" Dan Kennedy 101, message to market match. Like how do you connect these things? Right? It's like here's the market I'm talking to. In fact, I think you know this. We bought Doodly.com and we bought like Brad Callen's whole company. And these people, I didn't realize at the time, I thought they were internet marketers using software to make sales videos. But no, they were actually course creators who don't know anything about marketing. And so I went and did my webinar pitch to these people and it bombed, and it was like the worst thing ever. And I was like, "What?" And it was like, "Oh my gosh. I didn't understand the market." And so I had to change. So we rewrote it, changed the story, changed the thing to match the market we're going after. And now it's converted really well. But it was like, it's just understanding that in every situation, like figuring out, "Okay, who am I actually speaking to? So there's the market. And what's the message, the story I think I have that's going to match that to then bring them into our world?" Because I'm selling the same product, no matter what, but there's different stories that's going to hit different markets as you go through. You'll probably hear me quote a lot more Dan Kennedy in your future, as I'm going through all his courses again right now, and having the time of my life with it. So... Josh: Yeah. Well, it's just interesting, just going back to that one concept of like the first core story, the master story, the backstory of it all. I think one of the big problems that I know I ran into this is, once again, I thought the whole webinar was designed to teach and educate. Like that's when I would introduce and teach it, the whole entire process. But it's not. Like secret one, secret two, secret three are designed to educate on the thing that you introduce in the backstory. Right? And for me, with the people I work with on a pretty consistent basis, it's like they don't understand that either. And so when I go in and I'm like, "No, no, no, no, no. Forget about teaching them about it. You have to teach them what it is, why it's so important." And I always go back to that story when you were like no one was buying it and then you're like, "Do you understand what I went through then?" I'm like, "That! That's what you're trying to create." It's like forget the framework for it. Forget how it works. Forget why it worked for them. Forget the external objections for a second or whatever. Like what do you have to do that, if you didn't get to do anything like that, how would you convince somebody that this is the most greatest, amazing thing, and then be like, "And just take my word for it that it's going to work for you." Like, what's that story that you would tell? And for me, once I identified that was what it was, and I started working on my students with that, all the rest of the webinars and find new challenges and everything became easy. Whether it was Catherine Jones when we worked with her, whether it was Brad Gibbon, casual tactics, like all of them, it was like, once we figured out that, then all the rest of the things fell into place. Russell: Yeah. It's fascinating because the reason why I bombed when I first started versus why I started studying dance stuff, is that realization of just like, "They haven't bought into the fact that they want to funnel yet or that they want weight loss or whatever the thing is." Like your only goal during the webinar or the challenge or whatever is to convince them that this is the vehicle that's going to be the most likely successful to get up on that mountain and get the result that they've been looking for. Because they've been looking for the result for a long time, right? I think Katlyn said the average woman goes on eight diets a year. Right? So it's like, now that they're like, "Oh my gosh, I'm going to lose weight." It's not like this, "Oh my gosh, I'm going to make money. Oh my gosh, I'm going to..." Like, they already want the result. They tried three or four other things. You're trying to convince them that your presentation or your challenge or whatever is to convince them that of all the different potential opportunities, that your new opportunity is the one that's most likely to get them success. And if they buy into that, then you can take them on the journey. But you start teaching around the gate. You're trying to take them on this journey, and they're like, "Wait, but there's like 10 other options. I don't think you're the right... I don't even know if you're the right option. I have no idea." So your job and your role is 100% only there to convince them that this is the most likely thing that's going to give them the success they're looking for. And yeah, then you won. Then you can bring them into world. Now you can serve them. Now you can change their life. But until you've sold them on the fact that your vehicle is the one that is most likely to give success, you can't serve them. You can't change their life. You can't do anything. And so that's what we got to become really good at is that transition. So, anyway, so fun. Josh: All right. Well, that'll wrap up the story episode there. I think that was really, really good. I think we got a lot accomplished. Russell: We should go, another time, or next time you're a voice, we should do like a half-day live with everybody on like the master story. That'd be fascinating to go deeper just on that, without the context of having to have all the rest of the webinar things. I'd love to geek out with you deeper on that. So, there's the thought. If you guys want more of that, you got to let me and Josh know, and maybe next time we're around some UFC fight or some fake YouTube boxing fight, we'll plan something fun like that. Because that'd be really cool to go deep on that. Josh: That fake YouTube boxer fight, that's 5 and 0, right? Oh, man. All right. Russell: All right. Thanks, you guys, for listening. If you enjoyed this, please let us know. Tag us on social. Tweet us out. Instagram us. YouTube... I don't know. All the different places. Josh: Don't tweet us. Russell won't tweet at you. He'll just fake like your tweets. Instagram? Instagram. Russell: Tweet at Josh, and then I'll share it. Josh: Yeah. Russell: My team will share it. Anyhow, let us know. We're enjoying doing these, and hopefully you guys love them as well. And the last way, if you want to help grow this podcast, please just tell other people about it. And yeah, that's all I got. Thanks, everyone. Thanks, Josh.

Bitch Slap  ...The Accelerated Path to Peace!
I can't spell entrepreneur!

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Dec 14, 2021 11:00


Accelerated Path To Peace, Table Rush.This episode is about how I can't spell “entrepreneur” or “entrepreneurial”!  Time to record the new intro's outro's for the podcast rebrand to Table Rush.  And to make the art for the new Table Rush podcast name and sister YouTube channel as well.  A bit of discussion of my Winformercial method.Administrative: (See episode transcript below)Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjGet A Course In Miracles Here! https://amzn.to/3hoE7sAAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peaceSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov  00:01On this episode, I thought it would be really funny to talk about how entrepreneur is spelled and pronounced and my difficulties with that. And then also laced in within all that are mixed in with that where I am on on the change from The Accelerated Path To Peace  to Table RushMischa Zvegintzov  00:37so as I as my as my direction is becoming clearer and I'm and I've committed to changing to Table Rush you know, I've got to get, I get to get new logos made. I get to record new intros new outros. Since a YouTube channel is starting, I'll get to do some, you know, some visual intros and outros for video. So that'll be super fun. And that's honestly one of the things that will keep me from making the change. The official change is that I need that those logos and things and so that way, when I make the change, I can have the new branding, I could make the change without the branding. And when the branding comes around, it comes around, but I'd like to have it be seamless. And it also gives me time to, you know, get the word out there that name and branding of the podcast is changing from the from the you know, The Accelerated Path To Peace  to to Table Rush. It's funny, I did have a thought for a bit to go call it bitch slap Business Edition, instead of pitch, slap The Accelerated Path To Peace . And then my coach fans said, Hey, man, you know, just cleaning easy, just change the name of the podcast, Table Rush and have fun with it. And I'd love that idea. And I'd love that thought. And, of course, as you heard for a few episodes there, I had a panic moment that that wouldn't be able to happen due to RSS feeds, subdomains domains, all this podcast hosting Tech Talk, that kind of threw me for a loop for a day or two. actually not too bad. But there was an episode where I wavered on the change. But changes definitely happening.Mischa Zvegintzov  02:52And so as I'm working on, I've got the winfomercial in the background as well. So the winfomercial is, is basically, you know, I've created this interview methodology to help deliver people's message, sales message, if they've got a project product, if they've got a message, so help people refine that create long form videos, quickly, effortlessly, relatively, effortlessly. And then someone's got good content, that they can't long form video content that they can slice dice for yet it do whatever, and it'll help generate leads and convert those leads into customers. And I've got this great methodology and very excited for that. So I'll have courses around that and coaching around that. And, you know, it'll help provide focus and direction and momentum for, for people. And I think one of the most exciting things is, for a lot of people that process of creating long form, video sales can be very burly, and take months and months of trial and error. And it cannot be fun, and it can be excruciating and frustrating. And all my skill sets, I've come up with a method to to streamline that process and make it fun and efficient and effective. So we all have that to look forward to.Mischa Zvegintzov  04:35So I've been working on the point of that whole diatribe right there, or that little story is that I've been working on. Well, there's the whole story of how it all came together as well. These epiphany moments of, of, of where people have asked me to help them with something I'm going to say that for another episode, just their stories to tell them that regard and I cannot wait to tell them. This episode is not about that. This episode is about how I can't spell entrepreneur, and entrepreneurial. And that a lot of times there goes to train. This episode is about how I can't spell entrepreneur, or entrepreneurial, and oftentimes have a hard time pronouncing it. And it's so funny as I was thinking as I'm committing to the entrepreneurial journey, and talking about it, and, and how I can help people with their entrepreneurial journey, providing them focus and, and then also, and then also, you know, getting people back to the basics of sales and marketing. And because that is so powerful, the blocking and the tackling, we need that. But I was trying to on some of the sales letters I'm creating in the marketing, I'm creating around that and the methodology around that and working on my offers. I'm having to spell entrepreneur, a lot, and entrepreneurial, and I can't spell that dang word.Mischa Zvegintzov 6:22like today, I was spelling it so badly in on, you know, my Word doc, or it's apple. So whatever the Apple version of that is, pages, the pages doc, that spelling it so badly that the pages dictionary couldn't give me an opinion on how to spell it correctly. And you know, your spelling words badly when the tech can't give you the replacement word. And I will say this, a lot of times if I can't spell a word, and I'm trying to spell it on the on the Apple doc, or the word doc, and that dictionary isn't working, you can go to the Google and the Google has so much more brain power, it will usually very quickly figure out the correct spelling. So anyhow, I was I had thought I was like, Oh my gosh, I I want to be talking about entrepreneurs, talking to talking to entrepreneurs, spelling, entrepreneur, writing entrepreneurial stuff. I mean, all centered around entrepreneurs and entrepreneurial, better learn how to spell it. So I was today. It was totally breaking it down. So I'm going to try it right now as I'm walking on tray. This is how I broke it down  entre e n t r e p r e.   E n t r e p r e . And then it's "newer", and I believe the last bit is n u e r.  So I think I got it. "Entre" e n t r e p r e n u e r...  There you go entrepreneur. I think I got it dialed in. I just thought that was so funny. And the irony that that's what I'm going head deep into talking about and can't spell it. Anyway, so much. So many tales to tell so much inspiration to share with you. This is all come together and I can't wait to help people. Yes! All my skills, all of what I'm good at are hopefully coming together. And I'm having one of the blissey moments right now, which you get to hear of like there's no where but up. But of course as I start making offers and bringing it to market, there's going to be the ups and downs of that whole thing.  and what I think my vision is and where it's going to end up. Oh my gosh, am I ready for that journey? Anyway, love to all

ClickFunnels Radio
How to Get the "Most Incredible Free Gift Ever" - Dave Woodward - CFR #603

ClickFunnels Radio

Play Episode Listen Later Dec 14, 2021 25:05


Dave's getting the word out about an amazing new offer curated by none other than Russell Brunson himself. Russell has recently announced the acquisition of Magnetic Marketing, the company previously owned by marketing legend and mentor Dan Kennedy. Together Russell and his team have wasted no time in using Magnetic Marketing to create the "Most Incredible Free Gift Ever" (a.k.a. the MIFGE)! Not sure who Dan Kennedy is? Want to know what the MIFGE includes? No worries, just listen in to find out. Dave, Russell and other top entrepreneurs have a lot to say about Dan's legacy. Chances are his evergreen principles have already had an impact on your business without you even realizing. Head to nobsletter.com now to take advantage of the MIFGE! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Passive Wealth Strategies for Busy Professionals
How to Find Your Zone of Genius with Mike Zeller

Passive Wealth Strategies for Busy Professionals

Play Episode Listen Later Dec 14, 2021 36:28


Mike Zeller is a man of many paradoxes.  It's true that his businesses have done over $300 million in sales, and that he himself has founded or partnered in over 20 ventures with a heavy emphasis on social entrepreneurism. It's also true that he studied under masters of the industry such as Tony Robbins, Russell Brunson, Jay Abraham, and many others. And yes—he's even mentored over 100 high-level entrepreneurs from four different continents.  As one client of his explains it, “Mike is the most famous entrepreneur you've never heard of.”  But while all of his accomplishments are impressive, they're not the things that Mike most wants you to know about him.   [00:01 - 05:23] Opening Segment Get to know Mike Zeller Mike, a Business Architect   [05:24 - 15:00] Zones of Genius What are the zones of genius? How do you know your purpose? Fulfillment is a Worthy Progress Learning is always out there How to Become an Optimist   [15:01 - 29:00] How to Find Your Zone of Genius Task, Pivot, Task, Pivot, Feedback, Improve Your Badass Lanes and Your Suckass Lanes A Simple Exercise to Find Where Was that 10/10 The Four Pillars of the Zone of Genius   [29:01 - 36:29] Closing Segment Quick break for our sponsorsGroundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started. What is the best investment you've ever made other than your education?His wife Mike's worst investmentA real estate flip What is the most important lesson that you've learned in business and investing?“Know your genius and stay in that lane.” Connect with my guest. See the links below.   Resources Mentioned: Just Start Think and Grow Rich   Tweetable Quotes: “I love the game of entrepreneurship. And I think it's the greatest game in the world.” - Mike Zeller “You want a job done well? You hire the best damn person you can free and find and afford, or you find a way to afford them.” - Mike Zeller ------------ Connect with Mike Zeller through Facebook, Instagram, Youtube, and LinkedIn. Grab your very own copy of The Genius Within!   Invest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/ Participate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.  LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes                   

Mi Primer Millón: Secretos Del Mundo Digital
Cómo Encontrar Ese Diferenciador Que Haga Vender Tu Curso Online

Mi Primer Millón: Secretos Del Mundo Digital

Play Episode Listen Later Dec 13, 2021 8:36


Regístrate al grupo secreto de Facebook donde podrás aprender estrategias únicas para crear un negocio por internet exitoso. En este episodio Sergio hablará de cómo puedes descubrir cuál tema de curso online es el ideal para ti y qué pasos debes seguir para encontrar tu nicho y el factor diferenciador para tu curso online. Suscríbete al podcast en Apple, Spotify, Google y Stitcher

Insight Out
How to Put Yourself Into a Category of One

Insight Out

Play Episode Listen Later Dec 13, 2021 58:42


How to Put Yourself Into a Category of One Competition is everywhere and the best way to eliminate competition is to create your own category of one. Do you have what it takes to be a category of one? How do you effectively distinguish yourself from the rest? How do you navigate the blue ocean and find that unsolved problem nobody is paying attention to? Brenden and Billy talk in-depth on how you can become a category of one. Brenden shared important insights from Tony Robbins who spoke at the event, Funnel Hacking with Russell Brunson. He shared key ideas from different people who are in a category of one and what you can apply to become one yourself. Don't miss the actionable steps you can apply in your life right away. Tune in today to learn more about this topic! WHAT WE DISCUSS: [02:13] - The Funnel Hacking Live event [02:48] - Tony Robbins speaking at the event [04:38] - Tony as a category of one [06:47] - What it takes to be a world-changer [10:41] - The cost of success [13:32] - How a guy had the happiest day of his life on the same day he lost $10 million [16:46] - How to integrate emotion into information [19:36] - What you can do to keep people engaged at live events [22:39] - How to build a brand and your unique selling point [24:52] - What blocks us from having a vision of what we're capable of?  [27:22] - Get granular when you visualize [32:51] - Gamifying the process of entrepreneurship  [34:16] - What puts people into the category of one [37:32] - Examples of people in the category on one [40:48] - What are some things that anyone can do to become and put yourself into a category of one?  [45:45] - Figuring out 2 or 3 things that you're dangerous at [54:01] - People don't compare the right things VALUABLE INSIGHTS AND KEY TOPICS: How Tony Robbins conducts himself as a speaker. No matter how lovable you are, there will always be people who are haters. The 80-20 principle in marketing. The story with Steve Wynn. Implement more emotion to the information we teach. How to get people to talk to each other more in a live event. Music is a tool to create energy for people in the event. Most people don't take action is because they lack specificity. Satisfied customers aren't good enough. Category of one applied in the context of every little detail that you have in your business. It's those little incremental improvements over time that create a competitive mode. 3 key ideas that put you into a category one Self-awareness isn't a one-man sport. Self-awareness can take a team. What's your superpower? How you can become successful by saying “no”. NOTABLE QUOTES: [05:43] - “What's between our ears is our most powerful piece of equipment by far.” [13:12] - “You need to be managing the business you're in and to manage the business you're becoming.” [16:51] - “Information without emotion is barely retained.” USEFUL RESOURCES: Brenden's Website: https://www.mastertalk.ca/about YouTube: https://www.youtube.com/c/MasterTalks Social Media: https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks Support the show (https://www.patreon.com/bePatron?u=23010497 )

The Marketing Secrets Show
Forti, Funnels, and Football: A World View, Part 1

The Marketing Secrets Show

Play Episode Listen Later Dec 13, 2021 28:42


Russell and special guest Josh Forti dive deep into funnels,  storytelling, and building your own reality. Find out how to break free of what's expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wrapped with some really cool thoughts and ideas and I think some clarifications that'll help you guys a lot. But it was all about I'm in this world of funnels, and how has that affected my world perspective, my world view and, everything else happening around me? And how does that work for you with the thing that you're most passionate and most obsessed with? And so I think you guys will enjoy this conversation. With that said, I'll queue up the theme song. When we come back, you have a chance to listen in on a conversation with me and Josh Forti. What's up, everybody? It's Russell Brunson. Welcome back to The Marketing Secrets podcast. A little while ago, Josh Forti and I did a couple episodes. We've done this three times now technically. This is the fourth, but we did an episode a little while ago, just to see how you guys liked it. And the feedback was amazing. I got tons of good feedback. I think you did as well, right? You saw everyone. Josh Forti: I got tons. I sent you some of them. We convinced somebody to start a podcast over it. Russell: Because of the... Yes. Josh: Because of the podcast. Russell: ... podcast. We are having little podcast babies now because of what happened last time we hung out, and I'm pumped. We're jumping back in. We got three episodes of recording today. I know the title of the topics, but that's about it. I don't know where we're going, the direction, but I'm pumped and excited and just grateful for you, man, doing these. I really enjoyed it last time. I left afterwards pumped and on fire and had a ton of energy, so I'm excited for this. Josh: Heck yeah. That's awesome. Well, are you sick? Russell: Yes. I have a little stuffy nose, so I apologize in advance if I sound... My voice sounds deeper though, so I sound more masculine which is kind of cool. But yeah, definitely got a little bit of a cold. Josh: Oh, man. As long as it's not COVID. Russell: Oh, yeah. No, I did that. We're good. The antibodies are flowing through my body, so I'm pretty good there. Josh: Heck yeah. Russell: Well, what's the plan today? What are we talking about for this episode? Love to get kind of- Josh: Are we doing intros or are we just jumping in? Russell: This is the intro. I'll do intros. Josh: This is it, we're in. We're rocking and rolling. Russell: We're live. Let's go. Josh: All right, all right. Let's dive in. Dude, interestingly enough, as I went back and I started going... By the way, I actually listened to all three of our episodes, even though we did them. I actually went back and listen, because I'm that geeky nerd. I was talking to one of my friends. We were sending VOXs back and forth to each other and he's like, "I just listed to my vox back to you." And I'm like, "I'm glad I'm not the only one that does that." And he's like, "Oh, no, you are the only one. I just did that one time." I'm like, "Crap. Dang it." I go back through it. I listen to VOXs and I listen to podcasts. I'm trying to figure out how I could've made them better. But what's interesting is I wanted to take this one a little bit of a different route today, to kind of kick things off. Because normally, I'd say there's two types of podcasts. There's educational podcasts, which is you're talking on a very specific topic, and you're trying to educate people on that. And then there's entertainment podcasts. Entertainment is much more... Maybe it could be educational still, but it's not designed to educate you on one specific thing, and then break all the beliefs around that thing. And then do the whole perfect webinar thing on a podcast episode. Whatever. But rather, just kind have an open conversation. And I want to open this one up, talking specifically about funnels. And not funnels and how you build them, but I want to know is funnels a worldview for you? And what I mean by that is right now, I'm really, really big into storytelling. That's kind of my thing that I'm geeking out about, is how to tell amazing stories. And I call it the master story. That's the core thing that I'm trying to figure out right now, is the master story for me is what's the one story I got to get people to believe? After they believe that story, they'll do whatever I want them to do. It's the big domino statement of stories. But as I've done that, I've kind of gone out and everything in my life now revolves around stories. I'm like, "Oh, story there, story there. Oh, that's the story? Oh, that's the story." And my whole life now is just everything is stories. Obviously, I'm a huge fan of Expert Secrets and Dotcom Secrets, and you wrote those books and everything like that. You talk about kind of building this world and this identity, and bringing everybody in. And so I'm curious for you, where do funnels play into your life besides just marketing? Is this a worldview? Is this a lens upon which you view the world? Russell: Everything. Yes, for sure it is. It's interesting. I still remember back when I first got in this game, and I was learning marketing, and then I started studying Dan Kennedy's stuff and started... And I remember starting after I got that, some of the initial inputs of this world. What's the Matrix? The red pill or the blue pill. I took the pill and all of a sudden I was like, "Oh, my gosh, I see the world differently." And for me, it was fascinating. I started loving, I became obsessed. In fact, you can ask my wife this. We first got married, we listened to the radio and commercials would come on and she'd want to change. I'm like, "No, no, no. What are they doing? Did they do a good job did, they do a bad job, and how could they have done it better?" I started geeking out on that and I started watching more infomercials. I started watching as you go down the highway and you see the billboards. "Okay. That billboard, did it make me do anything, did it not? Was there a call to action, was there not? If there was, what did... " I'd get my phone out and I call the number and like, "What happened? What was the sales pitch?" And I started seeing behind the curtain of what was happening, and I became obsessed seeing that. And I remember, this is probably a little bit prior to this, but after I started seeing things I started realizing how things made me feel. I remember in high school, I was the wrestler, as you know. and I was into my health and fitness. I didn't understand it back then, but I do remember Bill Phillips had a magazine called Muscle Media. This is probably way before your time. But it was the first muscle building magazine that wasn't... All the other ones were these dudes who were just steroided out. And Muscle Media was the dudes and the ladies in it was who you want to look like. That guys looks amazing. And he had a supplement company called EAS he launched, and so I got into supplements and got into Bill Phillips. I got into his world, where I was reading his magazine articles and buying his supplementsm and it was cool. But I remember I wanted to buy some... I can't remember what the new supplement was. And there was a GNC close to my house.And so I remember jumping my bike, riding down to GNC, being so excited to buy a supplement. And I walked through the door, and as soon as I walked through the door of the GNC, the person came out and was like, "Hey, how can I help you?" And I'm like, “uh…”, and kind of freaked out. I was like, "Oh, I'm just looking." And I got all nervous and then I kind of wandered away, and then it felt like the person was kind of following me and everything. And I remember I came there cause I wanted to buy something, but I felt so uncomfortable, excuse me, that eventually I just snuck out and I left. And I was like, "I didn't get the thing." Because I felt so uncomfortable in the process that even though I came there with my money in hand, ready to buy something, I didn't because I didn't like the process. And I noticed, I don't know if you ever go into a GNC. As soon as you walk in, they always come and they pounce on you. And even to this day when I walk into GNC, it's one of my favorite stores. But I know the initial anxiety of the person pouncing on me asking if I can help them, or what I'm looking for. I'm like, "I don't know what I'm looking for. I want to literally read the back of every label of every bottle here. I'll come to you if I need help, but don't come and pounce on me." And I started realizing that and I started thinking, "If this was my story, how would I have wanted to be approached?" And I started thinking the script. And I started thinking if I came in the door and the person says something like, "Hey, welcome to GNC today. I'm over here. If you need anything, let me know." And it was more of a deflect, I would've felt more comfortable. I would've walked around, then I would've felt comfortable coming back the person. And I just started thinking through that. Anyway, that was before I learned marketing. I remember feeling that way, and as I started studying marketing I was like, "Oh, my gosh. I now know why I felt that way. The script was wrong and the process was wrong." And I started thinking through things more like that. And I'm sure it was annoying for my family. We'd go to a restaurant and I would notice how did the server do things, and what did they say? And it started opening up for me. In fact, my junior year in high school during the summer, I got a serving job and I was serving tables. And I remember, because I would split test different things to see what would give me more tips. If I said this to a person versus this. And I remember in fact, this is a 17 year old kid who's stuck on himself. I'd roll my sleeves. "If my sleeves are rolled up and they see more of my arms, would it be higher?" And literally would split test this thing to try to figure out how to increase them. And it's just weird. That was when I was young, and definitely it's messed me up nowadays, because it's hard for me when I see every ad, everything. I want to go deep into things, and I do sometimes but sometimes it takes me long rabbit holes. I don't know if that answers the question or not. Josh: Okay. Well, I want to kind of dive further down deeper into that, because I want to expand beyond just marketing as well. Because I think any of us as marketers when we have the light bulb turn on, you take the red pill or whatever it is. I remember for me, I had that first experience with money. I grew up in a very small, small, small town. The two towns collectively combined had 750 people in them, and one bank and a gas station. Very, very small world. And then I started learning about money, and I'll never forget the day that it clicked for me. I was actually out in... I had already moved to Nebraska, and I started to realize how money flowed. And I got done reading this book, and I remember I picked up the phone and I called one of my friends who had been teaching me about money. I'm like, "Dude, I get it now. I get everywhere around. I can't not see how money is flowing and where it works." I'm like this, and now I have all these questions about it. And so I totally understand when your lights come on, you start seeing the whole world through that, for that specific thing. But I want to know what about other areas of your life, and how funnels and your viewpoint of funnels has affected that. And what I'm trying to get at and understand, is you talk a lot about in Expert Secrets, we're building this identity, we're building this community, we're building this movement, this calling. And what's interesting for me I've noticed, is that when I first got into this space, I was so new that the preconceived notions of what people should do or should not do did not affect me. Because I didn't know anything. I was like, "I know I'm an idiot." people were like, "You're doing that wrong?" I'm like, "Probably." And there was no ego in the way of it. But then as I grew, I thought there were certain ways that I had to think, or there were certain things that I had to do. And then if I broke free from the mold that everybody else was doing, then somehow that was wrong. And I struggled with that. Thankfully for me, I didn't stay in there. But what helped me get out of it, is I gave myself permission and I literally was like, "I'm doing my own world over here. Everybody else, they can have whatever it is that they want. They can make more money than me, that's fine. I'm building this own little thing." And when I envisioned myself stepping into this world, then I was allowed to make my own rules. And so the rules had to follow everything else, but people would be like, "Josh, it's super weird that you think about everything in marketing." And I'm like, "But that's my world." And so everything about my life, from what I buy, to where I live, to who I hung out with, was all shaped around that. And for a while, that was weird. And whenever I would go to my friends it was like, "You're weird." And I struggled with that. But then once I gave myself kind of permission to be like, "Well, that's just literally how I think. That's my world, and it's okay to be different." That really freed me. And so I'm curious. How has funnels shaped your world outside of only marketing? And what would you tell somebody? Would you tell someone it's okay to like view the world through whatever their new opportunity is, in all aspects of life? Does that make sense? Russell: I think so. It's interesting, because I know you're trying to get outside of marketing, but it's fascinating because in my vision of the world, like everything is marketing. Josh: That's what I'm saying though. That's what I'm saying. Russell: When I meant my wife- Josh: How has that affected relationships? When you are dealing with a problem in your family, do like go like, "What's the funnel for this?" Does that make sense? Russell: How do we craft the story, the pitch, the thing. But it's true, because I think about when I met my wife. When I met her, there were multiple people who... She was the prospect and multiple people all competing for her attention. It was like, "Okay. I've got to create a better offer. I'm not the best looking guy, so I got to... What are the tools I have to increase the value of what I have to be more attractive to her?" And things like that. With my kids right now, it's tough because my kids have got so many distractions and there's things that are way cooler than dad. I'm always trying to think through that lens of, "Okay." Josh: Wait, there's people cooler and Russell Brunson? What? Russell: You could never be a prophet in your hometown, they say. You're never cool to your own kids. But it's tough though, because I'm competing against all of... For my kids, the rappers that are in their ears, and they're listening to all these people who... That part of the world. And they got their friends and they got these... There's so many things we're competing against. It's like, "Okay. Well, how do I take them on this journey to be able to help?" And you talked about universe building, which is true. In fact, I'm working on a project with Dan Kennedy right now, and it's all about that concept of universe building, and things like that. And you look at the big companies that have done it successfully, that's what they did. Walt Disney built this universe. In fact, I've listened to the interviewed me and Dan did on Funnel Hacking Live, and he talked about Walt Disney and Hefner were basically the same business. He's like, "One had bunnies and one had had rabbits or whatever. Or one had mice, one had bunnies." But it's the same business, right? They both had a universe that people came into. And I think about that. We're doing the same thing. You create a universe for your customers. That's a lot of what the Expert Secrets and everything is about, creating this customer universe. But it's true in your office with your team, it's true with your family, it's true with your relationships. You're kind of trying to craft this environment that makes people first off want to be there and to be part of it, and then to persuade people to hopefully get the things you're looking for. All of us are in a persuasion business, even we don't want to admit it. And people are like, "I don't persuade people. I don't manipulate people." But you are. What do you want to eat for dinner tonight? You got to persuade the other person. What movie do you want to go to? Are we going to go out tonight, or are we going to sit home on the couch? You're always in this thing of persuasion. And if you look at any kind of sales environment, is the number one. The biggest, one of the most important things when you're trying to sell somebody something, is the, the environment. The universe that you put them in. It's the reason why if I do a pitch on a virtual event, where somebody is at their own home, in their own environment, and I'm giving them a glimpse in my environment. I can convert and I can sell people. But I do the exact same presentation at Funnel Hacking Live in a room where I control the environment, they're in my universe. My sales were 5-6X, even though it's the exact same presentation, exact same everything because I'm controlling the environment. And so my home, same thing. How do I control this environment, my home? And how do I structure things? And how do we set the same things? You think about in the ClickFunnels ecosystem, we've got these awards. We got the Two Comma Club awards, Two Comma Club X. We have things like that. How do we create these things for people to strive towards inside of our families? Colette and I did that a couple years ago. We were trying to figure out what's our family goals. Do we have a goal? What does that look like? What's something that we can collectively all work towards together? And in the Mormon church, one of the biggest goals is you want to get married in the temple. But to get married in the temple, you have to be living worthily. There's all these things to do. And so as a family, we set a goal. How do you explain it? If my kids get married in the temple, their younger siblings won't be able to go, because they're not old enough to be able to go into the temple to actually witness the marriage. The goal we set as a family, we set a goal of when Nora... Because Nora is the youngest. When Nora gets married, the goal is we'd love her to get married in the temple, and we want all of our family to be there. Which means all of our family has lived in a way where we're worthy to be there together as the family. That became our family goal, and it's this thing we're all shooting towards. And it's fun, because now when I'm having family conversations with my kids, it's like, "Hey, you shouldn't be doing that." It's like, "Hey, these are things that are keeping us away from our family goal." We want to do this thing in 10 years from now, 15 years ago, Nora... But the way you're living, you're not going to be able to do that. And it's less of me trying to tell them what to do, as much as this is the goal we collectively set as a family. This is what we're trying to get to. Same thing in Marketing, we're trying to get the Two Comma Club award, cool. You can go listen to forty other gurus if you want, but this is the path. This is the process. We can get you there, but if you're distracted... It's just kind of a similar thing where, you set the things inside the universe, the goals, the steps. And hopefully, everyone... Not that they will or that they want to. Maybe my kids decide they hate the universe and they want to break out of it, and that can happen, too. People don't think funnels are cool, because they don't like me. I talk too fast or I'm annoying or whatever, and they enter different a different universe, but that's okay. Josh: Yeah. And I think entering a different universe, I think maybe what I'm trying to get at is I grew up, once again, super small town. Super small world, and I just figured there was a way the world worked. Singular. That's how it worked. And as I've grown up, I was striving to figure that out. I'm like, "What's the way the world works?" And I get out there and I'm like, "Oh, my gosh. There's five million different ways the world works." And depending upon whose world old that you're in. And so I was watching the football game last night. We had it on. It was the Steelers and the Vikings. I don't know. By the way, I know you don't watch football, but I'm going to make a prediction on here for all my football fans out there. Patriots are going to the Super Bowl versus Tom Brady. It's going to be Tom Brady and the Bucks versus Bill Belichick and the Patriots in the Super Bowl. Anyway, we're watching it last night and they have this documentary that's coming out. Do you know who John Madden is? Russell: Yeah. Just from the video game. Josh: Yeah. They have this whole thing on Madden and his whole life. And it's coming out, this documentary, and they do little clips, and there's all these different little people talking about it. And they're like, "This dude, you couldn't be around him and not love football. Because he just exuded football in every aspect of his life. At the dinner table, around his family, around his friends, at the... Football, football, football, football." And it got me thinking, because I'm preparing for this interview last night. And I'm like, "That guy's whole life was football. That's how it came about. He couldn't imagine a reality where football didn't exist. "Yet there's somebody else out. There's millions, billions of people out in this world who they never heard of or think about or want anything to do with football." And so here's a guy where his whole life revolves around football. All of his analogies, all of his stories, all of his strategies, everything was football all. And then I was like, "Oh, I wonder if that's what it's like living with Russell." Everything is funnels. And it's like funnels, funnels, funnels, funnels, funnels. I feel like sometimes as entrepreneurs, I know I struggled with this for a while, and I struggled with this a lot more when I didn't know what I wanted to do with my life. When I was still trying to figure out my voice and kind of everything like that. But I'm like, "I just can't be the X guy, because that would be weird. That's not how reality works. That's not how life works. You don't just get to just focus on all of this." But I feel like it is. And I feel like you don't necessarily have to be a single thing guy, but I feel like you can. In the sense of... And that's why I'm trying to get at with you, is I feel like you've gone into this world and you've found the thing that works. And you've said, "Hey, listen, basically, in life you have to know where it is that you're going and how it is that you're going to get there." That's essentially in life, and that's kind of my core premise of everything. I'm like, "I don't care how you live in life." But I'm like, "If you don't know where you're going and how you're going to get there, your life is going to suck. You're not going to have a very fulfilled life." And so I feel like for you, you've figured out, "Okay. Wherever I want to get, this is the vehicle I'm going to use." And you've built an entire reality and universe around that. Yeah? Russell: Yeah, for sure. And it's interesting though, too, because I actually was on a call last night with Stu McLaren at their prediction college here, and he was asking my predictions for the future. And it's interesting because yes, funnels is the thing. It's my lens. And that's what people come to me. It's the lens they come through. But what I think is fascinating, and I see this with... In fact, I told Stu, I'm like, "There's an evolution. People were experts for a while and then they became influencers." And I think the next phase, it won't stick. People will still call themselves influencers, because it sounds cool and they feel the significance of that. But I think the next phase is people are going to become curators more so. Which is someone comes to me for funnels, but it's interesting because my last inner circle meeting, people pay 50 grand to be in the room. There's 100 people in this room and they're here because they want to learn funnels from Russell. We're talking about funnels and then we open for Q&A. And guess how many funnel questions came through? Zero. The questions were, "Russell, I came to you for funnels, but I trust you. I like you." And they didn't say this, but this is what happened, is they wanted to figure out how I curate. They wanted me to curate other thoughts for them. "I trust you in this, therefore what do you think about religion?" And they want me to take all my years of curation of all the ideas like, "This is what I believe." Or they're like, "How is your family successful?" And so they asked me these other questions. And I was telling Stu last night. I'm like, "Stu, you're the membership guy. People come from your memberships. But after they come in, that's what brings them into the door, but then they're coming because they want your curation of other ideas." Dan Usher. I think Dan on our team. It was fascinating, because his favorite band is Rufus or something like that. I don't really know the band that well. But he's obsessed with them and their music, and so he follows them, he loves them and everything. And he just bought his first house out here in Boise, so he needed to get art on the wall. He's like, "Well, I love Rufus. I trust them. They've curated their favorite art." He went and bought everything that Rufus ever said they like for art and put it on his wall. He's like, "Cool. Because I trust them, therefore I want this." And then he bought the furniture that they have in their house, because he trusts their opinion on this and other things. And so I think it's with Madden, I'm sure the football is what brings people in. And they come in there, they sit at the table for that. But then if they like him and they connect with him, then they want to know, "What else do you know?” I want to go down these other rabbit holes with you, because I trust you and I trust your opinion. I trust because you've already kind of done that." I think for me, that's probably more so, is they come in from one thing, but then if they connect with you then they want to dive deep on all the other pieces, the things that you find fascinating. Josh: Yeah. It's almost like they need the in to step into your universe, and then you get to build the rest of the universe out for them simply because you've built trust in that one area. Russell: Yeah. And what's fascinating. If you rewind back in my history 15 years ago, it was tough because when I was trying to create my universe, I didn't know that's what it was called. But it was funny. If you look at the landscape in our industry back then, it was interesting. Jeff Walker was the launch guy, Frank Kern was the mass control guy, Filsaime was the butterfly marketing person. Everyone had a thing where they were the best. Brad Fallon was SEO, and then you had Perry Marshall was PPC, and everyone had their thing. And I came in, I was good at all of this. I'm like, "I'm the guy who do everything." And I'd go to events like, "Cool, what do you do?" I'm like, "What do you need? I'm good at copywriting, and I can do all the things." And people are like, "Oh, okay." But then they'd go and they'd sign up for Jeff for launch. And I'm like, "I can do launch. I've done tons of launches." Or they'd go to whoever for copywriting, John Carlton for copywriting. I'm like, "God, I've done all these things." But there wasn't a thing. It wasn't until I specialize in. "Okay. Funnels is the thing." And it was a narrow focus where people could attach a thing in their head like, "Oh, Russell is the guy who does funnels." And they do that. But they come into the... That's the doorway that brings them into my world. But inside the funnel world, what is there? You can launch a funnel. There's copywriting, there's traffic driving, there's all these other things. But I had to bring them in through a channel they could connect with, they could label me with. You know what I mean? But after they're in my universe, there's all sorts of stuff I can do with him. Josh: I feel like that right there was the core of what I was trying to get after. I think a lot of people struggle with or are afraid to claim their thing, because they're like, "I can't just claim it." Funnels. Russell could claim funnels because that was a thing, but was it a thing before Russell? Was there a funnel... You are the one that came in and nobody came to you and was like, "Russell, you're the funnel guy. Go." You were the one that had to decide that. You were the one that had to come in and be like… Russell: And it's fascinating, because I was the only one back then talking about it. There was a bunch of people. In fact, I remember Todd and I started building ClickFunnels. And I remember about that time it was T&C, so it was the T&C before we launched ClickFunnels. And we got T&C, we were sitting in the audience, and Todd and I are mapping things out, and we're talking back and forth. And the entire T&C, that event was about funnels. And so Ryan was on stage, Perry was on stage talking about funnels they developed. "This is the funnel framework for all funnels." They sold the $18,000 funnel coaching program and half the room signed up, and all this stuff. And I was like, "Oh, my gosh. That's what we're trying to go, but they just took it from us." And then it was crazy. After that T&C, then everyone was talking about funnels. And it was funny, because the next week everyone became a funnel consultant. All of a sudden, 2,000 little funnel consultants were running around the internet talking about funnels. And I remember Mike Filsaime had done something showing behind the scenes of one of his funnels, and I remember somebody else got mad. I'm like, "We're the funnel person. You shouldn't be talking about this us." And I remember Mike and him were fighting back and forth. I was kind of watching this and I was like, "We have this software coming out called ClickFunnels. And I have this book I'm writing that's almost done called Dotcom Secrets, which is all about funnels." And so I was stepping in this thing where there was a whole bunch of noise around this topic, and I could have been like, "Who am I? I'm not qualified." Whatever. But instead I was like, "You know what? This is what I'm obsessed with. And I'm just going to do my thing, and I don't care about everybody else." And so I just did my thing and came out there, and there were people who... I can't tell the actual stories, but there were people who were upset. "You shouldn't be talking about this, Russel. This is so and so's thing." And then at TNC the next year, there was some weird comments from stage made about stuff. Because in fact, somebody said from stage, "Because of what we talked about last year at T&C, Russell created ClickFunnels because of us." And they gave them credit for this thing. And it was just this craziness. But man, we were the only ones who took it and that were consistent, consistent, consistent, consistent. I'm seven, almost eight years into the consistency, which is how you define the path. That's how you get the... You look at Jeff Walker, who's been talking about product launches for 20 years. Therefore, he's the product launch guy. People try to come dethrone him, but he's been consistently talking about the same thing for so long that you can't. And so the biggest thing is picking the platform, and then you just triple down on it and you keep doing it, and doing it, and doing it. And eventually, you will rise the Victor. But most people don't have the longterm, the patients to keep just drilling in for long enough to make it stick. Josh: Yeah. And I think that a lot of times, at least in my experience, and it could be different for other people. But a lot of times, it's because you're just not confident enough in it. The only thing that's going to be the difference of whether or not it's going to stick or not, is whether or not you're confident enough to follow through. That's not necessarily true for every single product universally. Sometimes the market doesn't fit, and sometimes there really is... If you tried to launch a competitor to iPhone right now, you're probably not going to make it. But generally speaking, especially in our world with funnels and experts and a lot of online influencer marketing and things of that nature. It's basically whoever sticks at it the longest and then creates the clearest, simplest stories, the clearest, simplest frameworks, and the easiest way for people to be able to get results with it, are the ones that are actually going to make it and follow through. Russell: Yeah. That's the game, and it's so much fun. Josh: All right. Well, I'm ready to move onto topic number two here. We're about at time. Russell: All right. Josh: You ready to rock and roll? Russell: We'll wrap it up. Thank you guys for listening. If you enjoyed this, let us know. Otherwise, we'll never do this again, so if you loved it, tag me and Josh on Facebook, Instagram, wherever you guys do stuff. If you tweet, I probably won't see it there, but tweet it up and let us know, and we'll come back and do some more of this stuff.

The Rainmaker Family Show
39. Ryan Lee | The Decade of Decisions and Attaining Financial Freedom in 10 Years or Less

The Rainmaker Family Show

Play Episode Listen Later Dec 10, 2021 27:23


Hey guys! Stephen and Chelsey back with another episode of the Rainmaker Family podcast. As you may already know, It's our passion to help families and help motivated moms create wildly profitable businesses from home during nap time. However, we don't believe in the cookie-cutter approach, we know every mom is different, and everyone has a different dream. That's why we dedicate our time to finding the best tips and tricks to help you make it rain in your own way!  Our goal is the moment you resonate with a guest or say to yourself “wait, I think I can do that!” Is the moment you hit pause and take action.  In this episode, we are cutting through the noise and going straight to the source. Help us welcome Ryan Lee! You may know him as the host of the Rise Up Live Free podcast. Ryan is not only a podcast host but also cofounder of Cashflow Tactics which helps people achieve financial freedom in just ten years or less! Ryan shares with us the mindset of a Hero's Journey and how that one shift can help create a roadmap for your journey. This includes the road of trials and the refinement of the hero.  It's an amazing picture of empowerment and hope.  This episode is so encouraging and gives a great niche perspective to dealing with walls as they come up. You will not want to save this incredible conversation to come back to over and over again!  Listen in and make it rain with Ryan Lee!    More Of What We Talk About: A hero's journey vs a story of struggle  How the “abyss” creates identity  The road of trials leads to the hero's refinement  Kids learning from how we handle walls Finding fulfillment in service 4 components of money to be empowered with money.  Production is problem-solving  How to define financial freedom looks like for you  Figuring out what you want Knowing who you have to become  And Much More!    GUEST LINKS:   Hero with a thousand faces Russell Brunson's Dot Com Secrets: http://lnkh.co/dotcom @theryandlee
  https://www.instagram.com/theryandlee/  The Rise Up Live Free Podcast   RESOURCES:    Get our Naptime Business Guide - 7 Ways To Start A Business For Busy Moms: https://therainmakerchallenge.com/naptimefreeguide    Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram:   instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily   ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs   Episode Minute By Minute:  0:02 What to expect today 0:56 Get to know Ryan 2:25 What is your Hero Story? 8:49 A look into the early days of Ryan's business 14:55 Teaching your kids how to overcome 18:11 First steps to creating more money now 21:04 Making money problems go away 24:01 Ryan's favorite question to ask 25:53 Homework for today

The Marketing Secrets Show
Curation Secrets

The Marketing Secrets Show

Play Episode Listen Later Dec 8, 2021 15:51


A new way to look at your role as an expert or an influencer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Good morning. This is Russell Brunson, and I want to welcome you back to the Marketing Secrets podcast. Today we're going to talk about curation secrets. All right. I just dropped my kids off at school and I've been thinking about this for the last, man, couple months. I keep thinking about doing a podcast about it, and then I struggle, I can never remember the word curate. I always forget that word so every time I try to do it, I'm like, "Oh, what's that word? What's the word? It starts with a C." Anyway, but I remembered this morning, so you're getting a podcast. I hope you're okay with that. So I want to talk about curation, that word curate, because I think that the future... People always ask me like, "What's the future? What's going to be the big thing in '20..." What year we in? 2021. So what's 2022, "What's the big thing? And what's the future?" And it's interesting because I honestly believe the future for all people like us, for businesses, for brands, for influencers, for whatever you want to call yourself, is really understanding and mastering curation and from a lot different angles and directions. I come back and I look at what I've done over the last 20 years of my business, right? People always ask, "What are you? Are you an author, an entrepreneur or a speaker or whatever?" I'm like, "When all is said and done, if I really look at it, if I'm completely honest with myself, I'm a curator." That's what I do. I curate ideas, right? I go and I find the best ideas in the world and I curate them together and then I give them to my audience. Like you think about Dotcom Secrets, Experts Secrets, Traffic Secrets. What are those books? Those books are me spending 20 years of my life curating ideas, right? I go and I've read hundreds of, maybe even thousands of these kind of books, and courses and podcasts and audience, and I go and I take these principles and these things, and I test them and I try them and I try to figure out what's going to work. And from all of the stuff, all of the learning, the ideas, the everything, I take all these things and I curate them into a way that I can engage my audience, right? And so for me the curation initially all happens through my books. So here's Dotcom Secrets, it's my curation of everything I've learned and experimented and tested on sales funnels. And essentially, look, you notice for the most part... There are definitely things in all my books that are my thoughts, but for the most part, it's like, I took a framework of other people's thoughts, ideas, and I tested, tried all sorts of stuff. And from the curation, from the testing those things, out popped my frameworks. In fact, I was talking to this guy that goes to church with me yesterday about this. And he asked he's like, "How do you develop your frameworks?" And at first I didn't know how to answer. And I was like, "Well, it's kind of like I try to take the best from everybody, right? And it's kind of like grabbing sand and I throw it in this big sifter, right? And I'm sifting it out and I'm taking everybody's principles and I'm sifting it and all the sand's falling out and what's left behind is the truth, the principles, the core philosophies or ideas that are actual truth." "And from there is where I build out these frameworks." And I think for all of us, it's kind of similar, right? We're going out there, we're studying, we're learning, we're testing, we're trying, we're figuring things out, whatever business, whatever market, whatever thing you're doing, and then from that, your frameworks kind of appear, right? They rise from the top after you're sifting and sorting through all the things that are being put out there and you're taking it back to your audience and you share like, "Here's the things that are working, here's what I figured out." And so you're curating ideas. And so it's interesting because I started thinking about that and I was actually talking to Dan Usher on my team and Dan... Sorry, I'm turning left here, make sure I don't get hit by a car live on my podcast. All right we're good. Anyway, so Dan, I was talking about that. I was like, "I had this big realization that my role, I'm a curator, I curate ideas, right?" And then Dan kind of help take it to the next level. He talked about his favorite artist is Rufus, right? And so Rufus is, I think that's not the full name of the band. I'm probably messing it up. But anyway, for those who know this artist, that's a band or an artist, whatever, right? And Dan loves this person. Follows them, listens to all his things. He's one of his thousand true fans, right? Buys all the CDs, merch, everything. But what's interesting he says that Rufus, this band, they go and they curate things. So it's like, "This is our favorite art, this is our favorite things, this is our favorite..." And so Dan just recently moved from Canada to Boise, bought his very first house or he is renting his first house, and when he is like, "I have this house now I got to buy furniture, I got to buy paintings or pictures and all this stuff," He didn't go and try to figure out, "Well, what's my taste, what's my style?" He said, "Okay, I trust Rufus. Rufus is my favorite band, but I also trust their style, I trust their design." And he went and he found stuff that these guys had already curated, like here's the best pictures, here's the best furniture, here's all these things. And he just bought what these guys recommended. They had curated, he trusted this person, this band, this person that he trusted as a curator, right? Because he's got the best music, he's got the best taste, got the best everything. And he just took that and went and pimped out his entire apartment with Rufus stuff, right? Not just the Rufus's things, but things that they had said, "These are our favorite items," right? And basically, that person curated things together. And I started thinking about this, in our world, when you start your own company or you start your own brand, right? People come in for a thing, people come into my world because they want to build funnels. But then they get to know me, they build a personality... they build a connection with me as a person, they start seeing all these other things that I do, right? And it's interesting because the questions I get most of the time nowadays, even in my inner circle, people paying 50 grand a year to be in this inner circle, and I open up for Q&A's and like, "What questions you got?" The questions are rarely ever about marketing. They're about all these other areas of my life, right? They're like, "How do you do these things with your family? How are you able to keep balance with your family and your business and your religion, all these kind of things." I have a lot of people ask me about my religion, "I want to understand your faith more." I have a lot of people ask me about my supplements, right? Like, "How are you still in good shape? What supplements do you take? How do you eat? What's your eating protocols," right? "What's your morning routine?" People started asking me all these other things. They came to me for funnel building, right, but then they trust my opinion. And now they're asking me what I think about all these other things. And so, obviously I haven't at this point done that but if I were to go curate a book on my supplement routines or curate a product on my eating or my religion or my personal development beliefs or all these different things because they came in and they're connected with me just like Dan is connected to these artists because he loves their music, but because he trusts them, likes, knows and trusts them, he's looking at the curation of all the things that they offer and they talk about and he's diving into all those things. And I really think that's the future for all of us who are artists, who are influencers, who are creators, experts, whatever you want to call yourself, is people are going to come in for your core expertise but then they're leaning on you to curate concepts and principles and ideas in all aspects of their life. And so this kind of leads me to honestly what I feel is the next phase of my own personal mission. I haven't talked a ton about this publicly yet, because it's still happening. A couple places I've talked about so you may or may not have heard of this, but one of the big projects I'm doing right now is I'm actually building next door to the ClickFunnels HQ office, a library, a 20,000 square foot library. And people are like, "Why are you building a library. That makes no sense this, you're going to give people library cards?" I'm like, "No, no, no, I'm building this library curated with the books and the things that mean the most to me." And I've had this weird feeling where I keep getting drawn to these people who have died, who have written amazing books in the personal development, in the advertising space. And so in fact, recently I went out and I spent multiple seven figures acquiring Napoleon Hill, a huge Napoleon Hill estate, with a whole bunch of first edition copies of a whole bunch of stuff he's done. Over 250 pages of stuff that he, from his typewriter he hand-typed and then wrote his notes on and it never got published, a bunch of books that he wrote that never got published. All these things I bought and I've collected them now, and old magazines and all these things from Napoleon Hill, but also Dale Carnegie. And also Orison Swett, who's the guy who started Success Magazine as well as his mentor and other... And I've been going down this rabbit hole, literally traveling the world, acquiring these old things. I've spent insane amounts of money in the last 45 days on eBay, acquiring all these books and things. And I'm getting all of the best, the best, all of these.... the best personal development books, the old advertisers, the old business people and I'm collecting all their stuff, so I can start going through them and studying them and then curating them and putting them back together and something I can then give back to my audience saying, "Okay, I was able to go deep for the last two years on all of these, the personal development from the early 1800s till now and go through all the thoughts, all the philosophies, all of the things. And from these, I've tested in my own life, in lives of people that I've had a chance to work close with. These are the things that rose to the top," right? Right now I'm going through the process of taking all of the sand, right? Literally I would say conservatively, I've bought a thousand books in the last, man, 60 days from people who have passed on in the personal development space and I'm taking this, this is the sand, right, and I'm going to be going through all of this material and sifting it out and sorting it and letting the sand kind of fall out and seeing what are the nuggets that are left behind, the things that are universal principles that are true today, tomorrow and forever, that I can then take and turn into frameworks so I can then give back to you guys. In fact heard Rich Schefren say this one time, he said, "My job, my role, is to think for a lot of other people." I feel like I'm the same way. You could have gone and read the 300, 400 different marketing books, gone through 10, 15 years of testing and trial, signed up for the masterminds of courses, listened to all the podcasts, all the things I did over the last 20 years, you can go do that and go figure it out or you can trust me. If you trust me, trust me to curate together and say, "Boom, here's DotCom Secrets, here's Expert Secrets, here's Traffic Secrets, here's the core things you need to know." Right? And for me, it's the same thing anyway, you can go and spend multiple seven figures on eBay, buying every old book on these topics and go through them and study them and test them and try them. Or you can come back to me as a curator and say," Look, I trust you, Russell." And I can say, "Cool, of all the stuff I went through after sifting and sorting, these are the things that rose to the top. Here's the frameworks I developed. Let me give these back to you now." Right now, I'm doing the thing with Dan Kennedy's company. I bought Dan Kennedy's company. I got 40 years of intellectual property. I literally have hard drives with insane amounts of stuff on it. I'm going through there right now, and I'm sifting and I'm sorting and I'm curating and bringing the best stuff out, so I can come back to you guys and be like, "Boom, here's the stuff." And for me so far it's been so exciting. I'm having the time in my life doing it, but that's my role is I'm a curator. And eventually I'll curate stuff on my health beliefs. I'll curate stuff on my religious beliefs. I'll curate things, all these things so that when you're coming to and you connect with me as an influencer or an expert, or whatever you want to call me, that you'll come for one thing. But then if you like the way that I live my life, if you like the things I'm doing, you'll probably look for other things like, "Well, what else does he have? What else does he recommend? What are the things that have given him the biggest impact? I want those things as well" Because that's what I'm realizing in my life is that that's my role. I'm a curator, but I wanted also for you guys to realize that you're probably a curator as well. You probably never looked at it that way, but you're curating ideas, concepts, principles, and you're sharing them with your audience, right? And the better you become at this, the more talented you are at taking these ideas and simplifying them for your audience. Think about this, I read all these books, spent all this time in masterminds, and from there I wrote the DotCom Secrets book, which simplified all these principles, right? And then from there, we created software that simplified it even a step further. Our role is to take these principles and simplify them and simplify them and simplify them, and whoever can make them the most simple will be the person in the market who makes the most money. So your job is to curate ideas, simplify them, if you can turn them into software, because that's one of the best ways to make money off anything, but it's that curation process. And then giving them back and like, "Boom, here's the most simple version of all this stuff. I did all the work for you. I've curated, I've simplified it. And I'm giving it back to you in a format that you can actually take and apply. And you're going to get a thousand years worth of thought and effort and work. And you can get it all in this book or this course, or this software," whatever it is, however you curate your stuff and bring it back to the market. So I hope that that helps you guys to kind of look at your business and what you do and your role a little bit differently. I know for me it has, it's got me really excited when I'm like, "Okay, this is my role, I'm a curator, I'm getting paid to think for a lot of people. Therefore, I need to put in the time and the energy, the effort to go and find these things to put them together." And someday, just so you guys know, this library I'm building's going to be amazing, because you'll walk in and the library's sectioned off based on things I'm passionate about, right? So there's definitely going to a religion section. And then in there under glass, like bolted glass, fireproof glass, will be all the first editions of some of the most amazing religious books that I've had a chance to purchase in the last year or so. And then you go to the personal development section, there'll be like, "Here's all of the personal development books I've acquired." The first edition printings under glass. Then behind it will be all the physical versions of all of the books, but they'll be... Yeah, then same thing in business and advertising, same thing in all the areas of my life I'm passionate about. I'm again acquiring all the first edition copies of these different books to put them under a glass, and then also just tons of copies of all the other ones. And so when someone comes in there and they're like, "I want to go deep with Russell." It's like, "Cool, here's the section library where we talk about this." You can go, you can find the actual things you can study and you can learn them or here's Russel's curated version of... Here's the book or the course or the thing that gives you the simplified version of it. So anyway, I'm excited, I'm geeking out. Hope you are as well. Hopefully that, by me recording this episode, I can remember the word curate, because I always forget that word, but that is the role that we are doing. And the better you get at this, again, people will come in because they want to listen to your music, but then they're going to buy things based on your style of furniture and pictures on the wall or, in the example of Dan and his favorite artist, Rufus. Or with me, they come in for marketing advice but then hopefully here in the near future, they get personal development advice, health advice, health advice, and other things I am passionate about at the geek-out level that I think most people aren't able to. So anyway, it's exciting. I'm going to curate something today for you. I hope you do as well. Thanks for everything guys. And we'll talk to you soon.