Podcast appearances and mentions of amy porterfield

Send us a textWhat do Jenna Kutcher, Amy Porterfield and I have in common? We all build interactive experiences that drive engagement, generate leads, and gather insights using Interact Quiz Maker. And today, we have the co-founder Josh Haynam on the show to discuss how you can build a better pipeline of ideal clients, go deeper for more meaningful conversion, and stand the test of time as an entrepreneur irregardless of economic conditions. Build your own quiz hereWith love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who's helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans. Key Takeaways:// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.// The one thing every podcaster should be doing to consistently grow their audience.// How to position your podcast at the top of your funnel—and use it to drive real conversions.// Simple titling and description tips that can boost your discoverability.// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.// Kylee's advice for corporate marketers who want to go out on their own.Connect with Kylee: LinkedInListen to Kylee's Podcast: My Episode Here!____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We made it - 100 episodes! In this milestone celebration, Heather pulls back the curtain on the journey of building The Teacher Biz Podcast. From pushing past nerves about her voice to interviewing powerhouse guests like Amy Porterfield, Ruth Soukup, and Erin Leonard, she shares how the podcast became the heartbeat of her second business, Teacher Biz.You'll hear the benefits (and sometimes challenges) of podcasting, how it creates intimate connections with listeners, and what Heather's learned after hitting record 100 times. If you've been thinking about launching a podcast, this episode is your sign to go for it! Plus, Heather teases something big and exciting coming soon to Teacher Biz - you won't want to miss it. Hit play and celebrate with us!Join The Waitlist → Digital Products That SellKey Takeaways:(02:20) Celebrating this major milestone(04:35) The reason for starting The Teacher Biz Podcast and how it's evolved(06:15) Overcoming challenges and finding support(09:20) Building deep connections with listeners and guests(13:40) The benefits of podcasting for business(16:30) What's next for Teacher BizEpisodes mentioned:#03: Turning a Hobby into a Helpful Online Business with Erin Leonard#13: Why Digital Courses are Ideal for Teachers with Amy Porterfield#40: Taking Small Steps Towards Big Goals with Ruth Soukup#54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura KebartOther resources mentioned:Connect with Brittany Kues: linkedin.com/in/brittany-kuesConnect with Sheila Rancinez: behindyoureveryday.comCheck out the YouTube Channel: @TeacherBizDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

For years, Amy Porterfield has been my unofficial business mentor turned best friend, and let's just say, there's no one I talk shop with more.  We have DAILY convos about what's working, what's changing, and how we're navigating the shifts in online business. And in 2025? It's all about agility, strategy, and getting creative with how we show up. In this episode, Amy and I are diving into the biggest trends we're noticing, the shifts we're making in our businesses, and why Pinterest is having a MAJOR moment right now.  If you're looking for a way to drive more traffic without constantly creating new content, I've got you covered! My free training Create Once, Traffic for Months: My 1-Hour Pinterest Strategy to 120x Your Content's Life is ready for you! Click play now and let's dive into this conversation that originally aired on The Amy Porterfield Show.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/lead-generation-strategies-that-still-work  Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger!  Find a co-host today at http://airbnb.com/host.  Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Ever find yourself thinking, “Why isn't this easier by now?” In today's heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you've been in the “I thought I'd be further by now” spiral, this episode is your permission slip to feel the feels, but not stay stuck there. She shares behind-the-scenes moments from her own journey (including $200K+ in losses after hitting major milestones), the truth about outsourcing too soon, and the mindset shift that took her from employee energy to CEO endurance. You'll hear: Why your definition of hard might be the very thing keeping you stuck The trap of expecting marketing to be easy, and how to actually get good at it Real stories from entrepreneurs like Amy Porterfield and Sophia Amoruso who took YEARS to see success A reminder that your story, not just your strategy, is what makes your brand unforgettable Plus: the #1 thing Meg's been seeing her clients do that's finally bringing in sales—and it's not another Canva carousel. If you've been throwing a little pity party in your business lately (hi, we all do), this episode will help you cry it out, stand up, and keep going; smarter and stronger.   Biz Resources:   →Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character    →Follow me on Instagram: https://www.instagram.com/meganyelaney 

Do you let your silence speak as loudly as your words? Are you comfortable with silence? Check out Liz Johnson, Brian's voice coach. Tell her you heard it on this podcast! https://lizjohnsonvoice.com Be sure to check out Roger Love episode with Amy Porterfield here: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?i=1000543711007

Amy Porterfield had a dream job working with Tony Robbins, one of the world's top motivational speakers and business strategists. But deep down, she wanted to be her own boss. During a high-level meeting, she realized she was on the wrong side of the table, watching entrepreneurs build wealth instead of becoming one. With no plan, no clients, and no backup, she left corporate life and built a $100 million online business. In this episode, Amy joins Ilana to share how she overcame imposter syndrome, depression, and anxiety to create a balanced life and the mindset shift that took her from employee to multimillion-dollar entrepreneur. Amy Porterfield is an online marketing expert, entrepreneur, and bestselling author. She has helped thousands of people break free from traditional 9-to-5 jobs and create financial freedom through entrepreneurship. In this episode, Ilana and Amy will discuss: (00:00) Introduction  (01:44) Entrepreneurial Lessons from Childhood (03:35) Landing a Dream Job with Tony Robbins (07:46) The Three Biggest Lessons from Working with Tony (11:51) The Moment That Made Her Quit Corporate (14:48) Overcoming Imposter Syndrome and Depression (21:24) Finding Strength in Support Systems (24:24) How to Transition from Employee to Entrepreneur (27:32) Navigating the First Two Years in Business (29:21) Redefining Success to Avoid Burnout (35:20) Handling Hate and Criticism Online (38:19) Shifting Your Money Mindset to Scale Faster (43:35) Creating and Selling Profitable Digital Courses (46:05) Why Mistakes Are the Key to Growth Amy Porterfield is an online marketing expert, entrepreneur, and bestselling author. She runs a $100 million company teaching entrepreneurs how to create, market, and sell profitable digital courses. As the host of the Online Marketing Made Easy podcast and bestselling author of Two Weeks Notice, she has helped thousands of people break free from traditional 9-to-5 jobs and create financial freedom through entrepreneurship. Connect with Amy: Amy's Website: amyporterfield.com  Amy's LinkedIn: linkedin.com/in/amyporterfield Resources Mentioned: Amy's Book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879  The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://www.amazon.com/Let-Them-Theory-Life-Changing-Millions/dp/1401971369  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

In this episode of Millions Were Made, Jessica Marx welcomes Amy Porterfield, a digital marketing leader who has generated over $130 million in sales. Amy shares her journey from corporate leadership at Tony Robbins to becoming one of the most recognized names in online education and entrepreneurship.Amy discusses the pivotal moments that shaped her career, including the transition from solopreneur to CEO, the challenges of scaling a business, and the strategic decision to hire a CEO to lead her company. She also provides valuable insights into building a leadership team, structuring business operations for long-term growth, and the mindset shifts necessary for sustainable success.Plus, Amy also reveals her upcoming business evolution, including a rebrand of her podcast and the launch of The Milly Club, a program designed to support entrepreneurs earning multiple six figures as they scale to their first million-dollar year.Don't miss this insightful conversation with Amy Porterfield—listen now and take your next big step toward sustainable success!Highlights:(01:04) Amy's transition from corporate leadership to entrepreneurship.(03:27) The realization that sparked her move into digital business.(05:40) How she built a high-performing leadership team to scale her company.(09:06) The process of hiring a CEO to lead operations and its financial implications.(14:17) The challenge of letting go of control and trusting a leadership team.(22:08) Shifting from CEO to Founder—what this role looks like in practice.(27:06) Amy's strategic rebrand and her expansion into high-level business mentorship.(32:05) The true definition of wealth and freedom in entrepreneurship.Connect with Jessica:Instagram: @millionsweremade and @thejessicamarx Website: Million Were MadeWork with Jessica: Tailored PremierConnect with Amy:Instagram: ​​https://www.instagram.com/amyporterfield/LinkedIn: https://www.linkedin.com/in/amyporterfield/Website: https://www.amyporterfield.com/Learn more about The Milly Club: amyporterfield.com/clubLearn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

We've hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we've interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we're celebrating. In this special milestone episode, I've pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans' – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You'll Hear From:  Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD! Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You'll love knowing you don't have to PUSH to achieve. Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed' mindset that keeps women working too hard for a small return). Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!     Mentioned in This Episode: -> HerBusiness Network Waitlist -> Follow HerBusiness on Instagram Amy Porterfield: Listen to Amy's Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/ Amy Porterfield Official Website: https://www.amyporterfield.com Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield Amy's Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/ Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540   Marie Forleo: Listen to Marie's Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/ Marie Forleo Official Website https://www.marieforleo.com Marie Forleo Official Instagram https://www.instagram.com/marieforleo Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo   Danielle LaPorte: Listen to Danielle's Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/ Danielle LaPorte Official Website https://www.daniellelaporte.com Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte Order Danielle's Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/   Kim Kiyosaki: Listen to Kim's Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/ Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki Kim & Robert's Rich Dad Community https://www.richdad.com/communityregister Order It's Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams   Gabby Bernstein: Listen to Gabby's Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/ Gabby Bernstein Official Website https://www.gabbybernstein.com Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/

Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss:  (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales  Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.

In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States -  Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics.  Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience.  =================================================================Best Moments:(00:43) Introduction of Amy Porterfield and her achievements(02:06) Discussion on webinars and their effectiveness(03:55) The “boot camp” strategy for webinars(07:48) Tactics to increase webinar attendance(11:41) Rebranding from “webinar” to “masterclass”(12:38) Amy's return to in-person events post-COVID(14:50) Sharing personal experiences on her podcast(17:26) Amy's decision to rebrand her podcast(24:14) The future of content creation and podcasting (moving toward video)(25:22) Announcement of Amy's role at the upcoming Eventastic virtual event(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================Guest Bio:Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy's podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who've cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/And FOLLOW Amy on Instagram: @AmyPorterfield =================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources:         138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director.  In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most.  We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in.  [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them. At a high level, 95 media is a marketing agency specializing in social media, email and podcast production. [00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area. [00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries. And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and founders, people who are looking to market a brand, but it really doesn't have to be that complicated. You can really. own one platform really well and see better results by doing that than doing five not so well. [00:03:31] Craig Macmillan: Excellent. And different platforms with these companies, websites, et cetera, that you just discussed. And then content. I wanted to have you kind of elaborate on that a little bit because some things are videos, some things are just audio, some things are just text , what is content and what do we put in content? [00:03:53] Emma Tesser: Well, content looks different as you said, , between different platforms. So there's always opportunity to repurpose content, but oftentimes that looks like reformatting content as well. I'm a really big believer in. Having consistent brand messaging across all of your content, all of your platforms. And sometimes that looks like having the same messaging because when we have consistent messaging across every piece of content, it creates a consistent brand experience for our audience to know who we are and ultimately be able to identify our content without like our brand name on it, which is a whole other level of success. When we look at the individual platforms, You know, Tik Tok is a video only platform. And over on LinkedIn, some people don't think that that's really a video platform, but in fact it is. And LinkedIn is really favoring video content to the point where they actually have a video only feed on the app. Now that looks very similar to Tik Tok because they see the success that's happening over there, like every other platform. So what I would just encourage, if you're looking at content and you're thinking, Well, how do I do this on all the platforms and do it well? And it not be my entire life. I would look at creating one piece of content and then splitting it up into different formats. For example, you could take one 30 second video on a topic of something that, you know, really well, and you could. Reformat that video to be long form. It could be short form. You can write a blog post about it. You can make it a carousel for Instagram. You can pick one photo and transcribe that video into your caption. You can make it into your Instagram stories. You LinkedIn article on it. There's so many ways to go about really looking at how can you repurpose your content and have so many different formats of just one idea. [00:05:42] Craig Macmillan: Why is this important for business? Why can't I just go along like I've always gone along? Maybe I've got a website, put some stuff on there, print advertising, et cetera. Why is social media so important? [00:05:57] Emma Tesser: Well, the reason it's so important is because the way that consumers are finding and discovering brands has shifted. Prior to, you know, call it five years really has been the biggest shift that we've seen on social, but really just this shift towards social media marketing, which has been in the works since about 2015 or so. We used to discover brands through going to Google or through word of mouth. You know, we work with a lot of brands who come, we were like, We used to be just referral. Like we used to get all our business through referral, you know, local, this local, that, and it's just dried up and it's not working the same way it used to. And that is because we're moving towards this culture of social search. There's data that shows that in the last 90 days, 91 percent of consumers used social media and only 84 percent of people went to a search engine like Google. So what. We used to discover on Google, there's actually more people discovering brands on Instagram , than they are in Google today. So in order to stay competitive, in order to be found and to be showing up in the searches that people are typing in and using keywords that maybe you were once showing up on, on Google, you now need to have your content be showing up on Instagram, on Tik TOK, on LinkedIn. So in order to continue growing, it's really a non negotiable going into 2025 to have a social media presence and to have it. optimize to meet your consumer where they're at. [00:07:21] Craig Macmillan: You may have actually kind of already touched on this or answered this. I was thinking that, you know, if you just have an Instagram account, does that count as a social media presence? Do I need to be on all these different platforms? And it sounds like what you're saying is it's better to kind of focus on one or two or three and do those really, really well, rather than try to be everywhere all the time for everybody. [00:07:41] Emma Tesser: Yeah. And I say that because consistency is everything. So if you have the bandwidth for three separate posts per week, it is so much better to have those three pieces of content live on Instagram, then spread it out. So you have one on Instagram, one on LinkedIn, one on Tik TOK, because one post a week is not going to do. Literally anything for you. You need to have consistent quantity of content going out there. So I would really look at one platform and optimize. And strategically approach that platform so that you're finally getting results there before you add on additional ones. Because you'll be able to take the data from that successful content to know what your audience is looking for and begin to just redo that type of content in different ways for another platform down the road. [00:08:30] Craig Macmillan: A friend of mine does a lot of Instagram and she says I've got to have at least one thing per week, one thing per week. Is that a good time frame? Do I need to be posting more often, more frequently, shorter bits? What's the, what's the best strategy? [00:08:43] Emma Tesser: So I don't recommend less than three posts to your feed every week. Less than three posts per week. Again, that's to your feed. That doesn't count like Instagram stories outside of that. But when we look at your feed, the reason why you want to have more content than once per week is because what happens when you post is that the algorithm puts your content out there and it's like, dangling it in front of your audience. It's waiting for people to bite and engage with that piece of content. If they do, then that piece of content starts being shown to more people. If they don't, it then gets suppressed and the algorithm says, Oh, well, people aren't really liking this. We're not going to show it. But when you post more, you have more opportunities for people to bite and to get more people seeing your content. AKA brand awareness. Really, every piece of content you're looking to increase your brand awareness because that's your top of funnel. You have to get more reach. You have to get more impressions in order to bring people down the sales funnel to the ultimate conversion point. So more content ultimately just results in more brand awareness, more engagement with your content, more eyes on your brand, which is truly the goal in order to get more people to buy as a secondary result of that piece of content. [00:09:57] Craig Macmillan: this sounds like getting to folks who are outside just your followers. And, and trying to find new folks to come into your herd, into your house. [00:10:09] Emma Tesser: How do we do that? Is that the question? [00:10:11] Craig Macmillan: Well, no, I was just trying to clarify. So what it sounds like, cause like, I've always been like, Oh, how many followers do they have? And then I'm like, well, how do you get new followers? It sounds to me like maybe it's not just about followers. It's about just exposure in general. [00:10:22] Emma Tesser: It's definitely not about followers. To be honest, that's the metric that I care the least about. We don't work with brands who just want to grow their followers because it's, it truly does not have an impact on your bottom line. What has an impact on your bottom line are the conversations that you're having, the engagement with your content, you know, engagement also looks like your DMS too. Like if you're not looking at your DMS as an opportunity to sell, you're missing a huge opportunity. Your content can only do so much for you. A couple of years ago, your content could do the heavy lifting, but now a huge part of marketing your brand is really your community engagement. And that's the missing piece for a lot of businesses that like, we kind of come in and we change the game for them because A lot of what we do is actually getting into the account us as humans, getting into the account nurturing the people who already know about them to bring them closer to the sale. But really a huge part of our work is outbound engagement and bringing in new eyes to the business. And we do that through starting new conversations, leaving comments on people's content, getting in the groups that your ideal client is in and engaging with that content so that they see that comment. And then go back to your profile. So there's a lot of different angles you can take, but at the end of the day you're trying to increase awareness of your brand, which oftentimes look like your, your reach of your content and your profile. Because ultimately that number has to be bigger for the amount of people who go to your profile to increase and then follow you and then engage with your content and ultimately buy from you. So we're looking at like this funnel down where you have to start with a big pool of people because. We know that only a very small percentage of those people are ultimately going to buy. And that's okay, but we're only going to make as much of that percentage as we increase the, the top line the top line number. [00:12:08] Craig Macmillan: In terms of attracting folks there's a concept that you've mentioned in your on your website and your podcast and your blog, which I think is really interesting, and that's the idea of authority and how important it is to be viewed as an authority in the digital space. How do you define that? Like, what does authority look like? What does it do for you and how do I build it? [00:12:29] Emma Tesser: Authority really means that you're standing out in your industry. . There's not very many original ideas anymore. There's not very many original things that we can all be doing. , if you look at 95 Media, for example, there's a million and one people in social media marketing these days. But what makes us different is the way that we approach our content, the way that we approach our clients businesses, the way that we execute our work, and ultimately what that results in is building authority. Building authority can happen in so many different ways, a great way of looking at it is just leaning into the, how you do things and what makes that different. There's a lot of noise on social and it's easy to feel like You're in a space that's too saturated and it's not worth creating the content because you're just going to get lost in the noise. The thing is, if you have authority and if you have that unique factor to who you are and who your brand is, you do stand out. And that is ultimately going to be the reason why someone chooses to buy from you rather than the person down the street who does the exact same thing. So rather than hide and Hush down the things that set you apart. I would really lean into them because that is really what's going to A make you stand out, B, give you authority and C it drive more sales for you. [00:13:47] Craig Macmillan: How do I identify the things that are going to make me stand out? when talking about like the wine business, or the vineyard side, everybody makes wine. Everybody farms. What's the process that I can go through? Like with one of your clients, how do you help them identify what makes them stand out or what makes them interesting? [00:14:04] Emma Tesser: . So we actually work with a client in the wine space right now. She is a female founder in California where there's not a lot of female winemakers. It's a really unique space and that's a huge part of their mission as well. . Obviously, if you're a mission driven brand leaning hard into that, because the people who care about that mission are going to be your target demographic for buying your product. And that's a really big part of her marketing is, , we're here for female founders. We're here for being inclusive. We're here for, you know, really raising awareness around an audience that. isn't always spoken to on social in that space. If you aren't a mission driven brand, nothing wrong with it, but I would look at your company, your team. If you have like a tasting room associated with your, company, or if you do anything different or slightly unique in any part of your process, sometimes we get caught up. In the details as founders, as business owners, and we start to think that like everything we do is really boring, you know, like, nothing about my day is unique, nothing about the way that we do things is unique, but truly take that step back, maybe ask your team or ask like a really loyal And buyer for you. Ask someone in your life or like a business coach or someone like, what do you think makes us stand out? What do you think makes us different? Because I would bet to say that someone else is going to be able to easily identify those things for you. Given 10 minutes, because they're on the outside looking in, it's really hard to see it when you're in it, but that is also one of the great benefits of Working with an outside marketing team because that's their job. You know, we come in and we identify those factors for our clients in that exact way because it's easy to see it on the outside. And also knowing what matters to your target demographic can help you get closer to that understanding too. [00:15:49] Craig Macmillan: How do I know who my target demographic is? Hahahahaha [00:15:57] Emma Tesser: job. Like that's, that's the whole business, right? I mean, it's, it's easy to say like, well, you know, most people drink wine, but I have limited knowledge of the wine industry and I don't know that the majority of wine drinkers are women, right? So even if you just started there. Now you're focusing on 50 percent of the population rather than 100%. And then could you get a little bit more detailed? Could you look at a more specific age range? Could your branding tell you something about the age range that you're targeting? And then you really just kind of go from there. Not to mention, if you have an existing social media presence, you can go into your analytics and it will tell you who's following you. [00:16:29] Craig Macmillan: And you can use that data to further inform your ideal client avatar. How do I identify what platforms are gonna be best for me? There's, we've talked about this a little bit, but how do I know whether I should focus on video or podcast or blog posts primarily? How how can I decide whether it should be photo? [00:16:47] Craig Macmillan: How do I kind of guess at like which type of content, not content itself, but what form it's in, is probably gonna be most effective for me. [00:16:56] Emma Tesser: the truth is that video is necessary. And that's not the answer anyone wants to hear, but it's not really an option going into 2025, unfortunately, if you want to look at it like that. The thing about video and why I say that is because every platform is favoring video content. So if you back up, like, could you get away with not doing video content? Sure. But will you be competitive against everyone else in your space? No, you won't. Your content is going to get lost because the video content that your competitors are posting are going to get so much more reach, so much more engagement, connect so much more deeply with the target demographic that you're also after, that your photo content is just going to get lost in the shuffle. Then that's going to leave you feeling like it's not worth it. And then you're going to stop posting and then it's never going to work for you. So I would say. Commit to the video content no matter what angle you're taking with your content on social media. And then if you look at a podcast, you know, video is an aspect of podcasting as well. Podcasts give you so many opportunities to reformat and repurpose the content. But I would. Really put your investment, whether that's time or money or content investments into social, your email list things that you have more control over and that are more popular right now versus something like a blog, which is going to be a really long game. It's going to take time to compound versus you're going to get quicker dopamine hits and successes from social or your podcast. So it's, it's an easier thing to kind of start and stay committed to longterm versus a blog, which just feels like you're talking into a void and not going to see the results from for a long time. [00:18:34] Craig Macmillan: Right, right. What about length? That's a conversation I've had with a number of people in terms of like, short and tasty is nice, but then also there are folks that are looking for a little bit more in depth. They're looking for a little more complexity in the story that you're trying to tell. What are your feelings about that? [00:18:50] Emma Tesser: it really goes back to your target demographic. There's not really an overarching answer, I would say, because different. Age ranges, different demographics, different, like, groups are looking for different types of content. What I would recommend doing is testing a variety. So take, like, 90 days to test some short form, meaning like, 10 second videos or shorter, and then test some 30 second videos, test some 90 second videos. On TikTok, you can post up to 10 minute videos, like try everything and see what's hitting with your audience because your audience is going to tell you what's successful versus someone else's audience might like something different. I would probably lean into say that your shorter form content is going to perform better simply because it's going to keep the attention of your audience longer. And what's really important. is actually your watch rate. So how much of the video did your audience watch? You're simply going to get a higher watch rate on a 10 second video than you are in a 90 second video. And so therefore that success metric is going to look like your shorter form content is more successful. But if you get, you know, more comments on a 90 second video, then that's something to consider as well. But I would just really try it all because your audience is going to give you that data on what they really like and what they want more of. [00:20:07] Craig Macmillan: This just made me think of something because it's a constant battle for me personally. Quality. Quality of production , you see things on Instagram, for instance, I'm on Instagram. I'm not on TikTok. So I see Instagram and some things are just really slick. I mean, they look like Hollywood production and other things are just stuff people shot on their phone and you know, maybe it's not quite level and the light's not perfect and et cetera. Maybe the music's not so great. How important do you think the production value is to that success rate? I love having people finally move down the funnel. [00:20:42] Emma Tesser: I would say I think it has a small impact, but it does not have the biggest impact. And I say that because on Instagram, really on any social platform, we're all craving this authenticity from the creator on the other side of the screen. We actually offer a service called quarterly content shoots where we go to our clients and we shoot three months of video content in three hours with them. So it is done, it's batched, it's ready to go. And we shoot all of that content on our iPhone because we don't want it to feel like there's a team between the brand and the person on the other side of the screen. Is there a time and place for professionally shot video? I do. I believe so. You know, we work with a lot of like interior designers and architects where you want to have that professional video shot of like your finished product, home, space, whatever that is. But does that need to be the only type of video you post to social? Absolutely not. Because that is not going to be the content that creates resonance with your audience. That doesn't create connection with your audience. There's just a lot of opportunity to be a little bit more. Real and at the same time care about how the video looks right. Like if you were to see this video right now, I have lights on me, but we're shooting it on my computer. This is not like a high def camera by any means. And I shoot all of my content with good lighting, but all of my content is shot on my iPhone. So there's different ways to improve the quality without spending thousands and thousands of dollars on like a high def camera or, you know, hiring a videographer. None of that's needed.  [00:22:09] Craig Macmillan: That's good news. How much time investment are we talking about? So you're saying like three posts a week. But we're talking about short form, very short form. There may be a little bit in camera editing or in phone editing possibly, but not a lot. You don't have a lot of a lot of tools there. If I'm trying to do this myself, there's going to be a steep learning curve on how to do it. And then to create that content is going to take some time. And obviously this is where your company comes in, but like what kind of time investment could somebody expect if they're like, Oh, okay, cool. I'm going to take him as advice and I'm going to do this [00:22:40] Emma Tesser: Well, if you're looking at just the content, you have to consider all of the aspects, right? So you have to consider , strategizing your content, planning it recording it or creating the graphic, writing the caption, doing your hashtags, scheduling it out getting it posted. There's a lot of different aspects when it comes to just creating content, quote unquote. So I would say roughly you're probably looking anywhere between five to seven hours just on the content side of things. There's a lot of variables in there. You know, are you writing a short caption or you're writing a long caption? How long is the video? How many graphics are you making? But I would say for a beginner, probably five to seven hours on the content side of things. Um, Yeah, per week. And then there's the whole other aspect of, well, now you need to engage with your community after you post it. So, I always recommend an hour of engagement on every posting day. So you'd be looking at an extra three hours a week. So, you're really looking at eight to ten hours a week on your content on the very minimal side of things. And You know, listen, a lot of founders don't have that time, and that's why social media marketing does fall to the wayside, and it becomes the last thing on the to do list, which is, as you said, where we come in, and that is why companies like ours exist, because it, it is such an essential part of business today. And it's very time consuming. So it's kind of one of those things that you can't live without, but also it's very hard to find time for it to begin with. [00:24:05] Craig Macmillan: Yeah, yeah, exactly. Which actually brings us around to your story. Your, biography page about us is kind of interesting. How did you get into this? [00:24:15] Emma Tesser: I found social media marketing when I was actually in college for interior design, I was going for my degree in design and I was like fully, fully thought that that was my career path. Had no doubts about it. And then social media marketing kind of fell into my lap when I was working for somebody else. And that was back in 2015 when, you know, marketing on social was. laughable. No one thought it was serious. No one saw the potential, but I really saw opportunity when I discovered it. I was like, hold up, why are we not all doing this? Like, why do brands not see what is about to happen here? And it just really like lit a fire in me. Cause I was like, this is about to explode and I want to be a part of that ride. I really like side hustled, like so many entrepreneurs, I side hustled for five years while I was in the design industry. And then when COVID hit. Brands finally started to wake up and be like, Oh my gosh, like social is the thing that we need. It's the only way we're going to reach our consumer. 95 media really kind of scaled during 2020 and it's just been on an upward journey since then, but it's really because of the impact that social is able to make on our, on our clients, brands, and that is just. What keeps me coming back in the craziness of everything social and how it changes every single day as we all feel. It's really the impact of social media that is so exciting and really rewarding to be a part of. [00:25:35] Craig Macmillan: You were simply asked to take on this task and then you learned it from scratch. [00:25:40] Emma Tesser: I did. [00:25:43] Craig Macmillan: Well, that's inspirational. That's inspirational that [00:25:45] Emma Tesser: Well, to be fair, back in, in 2015, there were a lot less features and there was a lot less like messiness on social. And there, but at the same time, there was. So little educational content on social media marketing. So I actually like podcasting was a huge part of my own education, learning social media marketing. I was listening to like the OG marketers, like Jenna Kutcher and Amy Porterfield back in 2015 in their starting days. And they're still creating content today, but it was really hard to learn. And today there's so much education online about social media marketing, which is beautiful. It's just a little overwhelming because there is so much opportunity out there at the exact same time.  We all have to learn marketing to some degree. It's just depends on how far you want to go down that journey before you're like, okay, it's time to hire somebody else to do this for me. [00:26:30] Craig Macmillan: I want to come back to something because I just thought about it. You mentioned data. I'm a, I'm a data person. I love data. Yeah. All kinds. First of all, how do I get it, and then what do I do with it? [00:26:41] Emma Tesser: Yeah, that's a, it's a great question. If we just look at Instagram in particular, cause obviously it's the one that we all know the best Instagram gives you an insane amount of data on everything that you do down to like every single post, every single story that you put out there, it will give you. tons of information on your audience's reaction to that content, including how was it found? What type of people were engaging with it? What were the actions that they took with it? You know, so much. The part of your question that's so good is what do I do with that information? , what do I do from here? I see it. Like, I know it's there, but like, what do we do? What I would recommend doing is actually looking at that data on a weekly basis and then monthly doing a little bit of a zoom out as well, because week to week, your content's really going to fluctuate. You're going to see a lot of like big ups and really low lows and you're going to panic and you're like, well, nothing's working. But really when you zoom out on a monthly basis, you get to see, okay, here are trends. The trend is showing me that video content is far surpassing any photo that I put out there. I got to do more of that or you know, I, I created some graphics this month, but graphics are actually really not doing well. So I'm just going to lean more into just single photos or video content and omit the care, the graphic content for the next month and see how that does. So Cool. Really utilizing that data to say, let's do more of this. Let's stop doing that and then test all over again. It's a lot of A B testing with your data. [00:28:08] Craig Macmillan: That's fascinating. That's interesting., what's one takeaway that you would have, you'd tell growers, or winemakers, or winery owners, founders, on this topic? [00:28:17] Emma Tesser: Well, what I would say specifically to this audience is that your demographic, whether or not you're super clear on it or not, but your demographic is looking for your product on social, like without a doubt, your target demographic is on social. They're buying products on social. And your job is simply to meet them where they're at. That's it. So if you can just get consistent content up there, I can nearly guarantee, this is not legal advice, but I can nearly guarantee that you will see more conversions from your content. The problem and the thing that really holds a lot of brands You know, in this space back is just a lack of consistency and an understanding of who you're talking to. But in fact, your audience, like the female audience, you know, from 21 to like 60 who's drinking wine, like it's a big demographic. They're on social and they're the primary buyers for their household. And not only that, but they're the ones consuming the product. So that is like a win win win across the board for this industry. It really just means if you can get your messaging down and you can create content that really resonates with that audience, you have a massive opportunity to tap into sales that you've never been looking at before. [00:29:27] Craig Macmillan: And I can get a sense of that resonance by looking at my data and seeing who's watching what and when. [00:29:32] Emma Tesser: Yeah. Exactly. [00:29:35] Craig Macmillan: Fantastic. Emma, where can people find out more about you? [00:29:38] Emma Tesser: Yeah. So our website is 95media. co. We're on every social platform, but Instagram's my favorite. It's 90. 5. media all spelled out N I N E T Y. F I V E. media. And we post nearly every single day, so you can find us whenever you're at on, on the platforms. And we also have a podcast, it's called Stop Scrolling, Start Scaling, where we share all things marketing. So if you want to dive a little bit deeper, that's a great show to tune into as well. [00:30:03] Craig Macmillan: Fantastic. Well, I guess today's been Emma Tesler. She's founder and CEO of 95 Media. Fascinating conversation. Thanks for being on the podcast. It's been really fun. [00:30:12] Emma Tesser: Thanks so much for having me.  [00:30:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Vineyard Industry Products. Serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products, gives back investing in both the community and industry. Make sure you check out the show notes for links to Emma at 95 Media and their popular podcast. Stop scrolling. Start Scaling Plus sustainable Wine Growing podcast episodes, 138 five tips for your wine brand. Social media 140 the social media impact wine sales. 144 are you using the right message on social media and 198 three ways to talk about sustainability on social media. If you like the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcast@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard team.     Nearly perfect transcription by Descript

Four extraordinary women are breaking barriers and driving change! Dr. Jenny Woo unlocks emotional intelligence for personal growth, Dr. Khama Ennis advocates for healthcare equity, Amy Porterfield empowers women to build their dream careers, and Sandy Rosenthal exposes the truth behind Hurricane Katrina's devastation.As we celebrate Women's History Month, we honor the trailblazers who came before us and the leaders shaping our future. Their resilience, courage, and dedication continue to inspire generations to break barriers and create lasting change.You'll learn about the opportunities created through Affirmative Action Programs, the emotional pain brought forward through ancestral trauma, and what is meant by “emotional intelligence.”LEARN MORE:> > Amy Porterfield (http://www.nsls.org/blog/designing-your-dream-life)> > Dr. Khama Ennis (https://www.nsls.org/blog/advocating-for-equity-in-healthcare)> > Sandy Rosenthal (https://www.nsls.org/blog/unmasking-the-flood-a-crusade-for-justice)> > Dr. Jenny Woo (http://www.nsls.org/blog/unlocking-emotional-intelligence)NSLS MEMBERS ONLY:> > Listen to the bonus episode to learn how remote working provides a win-win for both employees and their companies and a key valuable lesson Amy Porterfield learned early in her career (https://app.nsls.org/members/benefits/motivational-mondays/11430464)Mentioned in this episode:Get 20% Off at the NSLS ShopUse code MONDAYS for 20% your entire purchase at shop.nsls.orgNSLS ShopNSLS members!

Listen to New York Times bestselling author and 8-figure entrepreneur Rory Vaden redefine personal brand /branding as "the digitization of your reputation."  Moving beyond surface-level tactics, we explore how authentic personal branding isn't about social media strategies or visual design - it's about automating trust at scale and making a genuine impact through service to others. Rory challenges common misconceptions about personal branding, emphasizing that true success comes not from creating a perfect persona, but from revealing more of who you really are. As AI continues to advance, he argues that authentic human connection becomes increasingly valuable in the digital space. If you're listening to this episode, you're going to want to really listen in because chances are you are a mission-driven entrepreneur and you are desiring to make a big difference and an impact on the world. And if you're ready to change the way you think about your personal brand, why not apply for 1:1 private coaching with me? I would love to serve you on your journey to becoming your authentic self in all aspects of your life. EPISODE INSIGHTS: ✨00:00 Redefining personal brand /branding  ✨05:07 Why personal branding isn't about social media or logos ✨10:17 The dangers of creating an inauthentic persona ✨15:13 Finding uniqueness in service of others ✨24:37 How to automate trust at scale ✨37:28 The role of authenticity in the age of AI HIGHLIGHT QUOTES: Personal branding is simply the digitization of your reputation. Rory Vaden Find your uniqueness and exploit it in the service of others. That's not just a great business model and not just a great personal brand strategy, but that is the bullseye of the purpose of our life. Rory Vaden When it comes to identifying that unique thing that you are, that only you can do uniquely, is such a clear thing to say but in practice, a lot of people struggle with this because it takes a certain level of knowing yourself. It takes a certain level of having the courage. Celinne Da Costa People don't actually want perfection. What they want is authenticity. What they want is connection. Rory Vaden EXPLORE FURTHER: ✨ Free Brand Call with Rory Vanden ✨ Book an alignment call with Celinne MEET RORY VADEN Rory Vaden is the New York Times bestselling author of Take the Stairs, an 8 Figure Entrepreneur, and the youngest person in history inducted into the professional speaking Hall of Fame. His expertise is in studying the psychology of influence – which he defines as the ability to move ourselves, and others, to take action. You can find his insights in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, and on Good Morning America and Fox News national television. His TEDx talk has 5 million views and he has been hired to speak for organizations like Google, Keller Williams, the Million Dollar Round Table, Leadercast and the Global Leadership Summit. While his first 2 books are about influencing ourselves to take action, in recent years he's done a lot of work around helping people build influential personal brands. In fact he's been hired as a private coach by many of the world's biggest personal development influencers. Such as: Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Jim Kwik, Eric Thomas, John Maxwell and others. FIND MORE ABOUT RORY Instagram | Website MEET CELINNE DA COSTA Celinne Da Costa is a Master Coach and brand story expert who works with high-achieving, purpose-driven CEOs, experts. As well as executives to help them become confident, fully expressed leaders with transformational stories, an influential brand. Celinne has thousands of hours of practitioner training in various modalities, including NeuroLinguistic Programming, Facilitated Breath Repatterning. Moreover, hypnotherapy, shamanic energy healing, emotional intelligence coaching, and life coaching. Which she channels to create powerful breakthroughs for her clients. Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. On the top of that - bestselling author and a popular speaker. Celinne has also delivered a TEDx speech on the power of human connection. Follow her journey on Instagram, Facebook, and Twitter @CelinneDaCosta. FIND MORE ABOUT CELINNE Website | LinkedIn | Twitter | Instagram | Facebook

What if now is the perfect time to build the life and business you've been dreaming of? In this episode of BUILD, Amy Porterfield shares powerful advice on how to turn your "what if" into "what's next." Whether you're stuck in a 9-to-5, dreaming of freedom, or finally ready to quit and start your own business, this is the conversation you didn't know you needed. Amy opens up about: - Why waiting for the "perfect time" is the biggest mistake - How to shift from employee to entrepreneur (without losing your mind) - Building your dream before you're ready - Overcoming the fear of "Who am I to do this?" - Creating your runway to quit your job the right way - How to stop worrying about the "ugly website" and just start - The mindset shift that took her from corporate to 7-figure business owner This isn't just about quitting your job. It's about betting on yourself, stepping into your power, and finally building something that's yours.

In this episode of Grow a Small Business, host Troy Trewin interviews Ral West, founder of Ral West Livin' The Dream, shares his journey of entrepreneurial success. From scaling Hawaiian Vacations to 8-figure revenue and exiting to Alaska Airlines, Ral built an impressive career. He now empowers entrepreneurs with 6 principles to achieve freedom and sustainable growth. His insights on systems, culture, and leveraging automation are game-changers. Don't miss this inspiring episode packed with resilience and lessons for business success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:  What do you think is the hardest thing in growing a small business? According to Ral West, the hardest thing in growing a small business is sticking with it — having the faith and stamina to persist through discouraging times. Staying committed and pushing forward despite challenges is essential for success. What's your favourite business book that has helped you the most? Ral West's favorite business book is "The E-Myth" by Michael Gerber. She credits it with providing invaluable insights on creating systems and developing a sustainable business, emphasizing its impact on his entrepreneurial journey. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ral West recommends a range of resources to help grow a small business, including Tony Robbins' Business Mastery, which offers transformative insights into strategy and growth, and Amy Porterfield's Digital Course Academy, ideal for creating and marketing online courses. He also highlights the value of YouTube as a free resource for learning topics like marketing and automation, alongside entrepreneurial podcasts for professional development. These tools underscore Ral's belief in continuous learning and leveraging expert knowledge to drive success. What tool or resource would you recommend to grow a small business? Ral West emphasizes the importance of systems as the most crucial tool for growing a small business. Whether through automation, apps, or processes, implementing effective systems ensures efficiency, scalability, and the ability to manage details without being overwhelmed. What advice would you give yourself on day one of starting out in business? Ral West advises his day-one self to start without fear of failure, embrace the journey, and be ready to pivot when necessary. He highlights the importance of learning continuously, not striving for perfection, and believing in yourself to navigate the unpredictable path of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Systems are the backbone of sustainable business growth – Ral West Empower your team with clear values and watch your business thrive – Ral West Success is built on resilience, adaptability, and the courage to pivot – Ral West  

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It's changed a LOT.  The key to keeping up? Personalization strategies. It may seem simple, but it's super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need.  Also, having a large following doesn't always equate to large sales. There's a lot of noise on the internet, and it's getting even noisier. How can you turn those followers into paying customers?  And, podcasting is the backbone of Amy's business. When you create a podcast, you have the opportunity to segue your other platforms into it. It's a huge asset to building your brand.  If you're a marketer who wants to scale BIG this year, this is the episode for you.  Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Send Krystal a Text Message.What if a single decision could change the course of your entire career? That's exactly what happened when I enrolled in B-School with Marie Forleo back in 2019. In today's episode, I take you on a journey through my remarkable transformation from a stay-at-home mom unsure of her path to a thriving podcaster and entrepreneur. Through candid stories and personal insights, I reveal how B-School became the catalyst for not only my business growth but also profound personal development, leading to inspiring milestones like interviews with industry icons Marie Forleo and Amy Porterfield.Hear firsthand how shifting my mindset from comparison to self-improvement became the foundation of my success. I share how focusing on personal milestones rather than competing with others enabled me to celebrate achievements and set ambitious goals. This approach, inspired by Marie's teachings, empowered me to build a brand that resonates, leading to opportunities like speaking at major events and writing a bestselling book. If you're looking for inspiration to pursue your entrepreneurial dreams, my story is a testament to the power of commitment and vision.The episode also highlights some unexpected and surreal accomplishments that arose from my B-School investment, such as meeting influential figures like Dave Ramsey and Mark Cuban. These experiences underscore the importance of taking small steps toward big dreams, supported by the timeless content and skills gained from B-School. I invite fellow alumni to share their stories, emphasizing how the program continues to empower our business dreams. Whether you're an alum or considering joining, this episode is filled with encouragement and insights to fuel your journey.Ready to turn your passion into profit? My Profit & Passion Mini-Course will show you how to build a business you love. Get instant access now! Want to build a profitable business but not sure where to start? Marie Forleo's FREE Dream Business Bootcamp: her 3-part playbook to get there—fast! Grab your spot now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

In this episode of Straight Talk with Sally, we're diving into evergreen content—what it is, how it works, and why you shouldn't rush into it. While evergreen strategies allow you to generate leads and sales on autopilot, most successful programs start with live launches first to validate offers, build authority, create buzz, and avoid wasting money on untested ads. Even experts like Amy Porterfield recommend going live before automating, as real-time engagement helps refine your messaging and improve conversions. If you're considering evergreen sales, focus on testing your content first—then transition into automation when the time is right.

Have you ever hit a huge milestone… and realized you had no one to truly celebrate with? Entrepreneurship can feel isolating, but here's the truth: you don't have to do it alone. Over the years, I've learned that the key to thriving in life and business wasn't about doing it all yourself, but about creating a circle that lifts you up: a group of people who support you, inspire you, and help you grow in ways you never thought possible. In today's episode, we're talking about how to stop doing it alone—how to build meaningful relationships, find like-minded people, and nurture those connections even when life feels overwhelming. I'll share personal stories, like my fan-girl moment with Amy Porterfield that turned into a life-changing friendship, and give you actionable tips to start forming your own circle of support. If you've ever felt like you're cheering for everyone else but no one's cheering for you, this episode is your reminder to prioritize connection. Because when we surround ourselves with the right people, incredible things happen. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/stop-doing-it-alone   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger.   Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Funnel Series #15“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she's sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.Listen to learn more about:How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possibleWhy many evergreen funnels fail and how to avoid the biggest mistakesThe power of client feedback loops to optimize and increase conversions over timeWhy building a signature framework positions you as an expert (and helps you charge more!)Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by Shana Lynn's Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You'll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORNLinks Mentioned in the Show:Watch Abi's FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.“The Challenger Sale” Book: https://amzn.to/40nOoew Connect with Abi:Instagram: @aptcontentWebsite: http://www.aptcontent.co.uk/ LinkedIn: Abi PrendergastConnect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:

Today I'm joined by Jed Eglington to explore an overlooked path to becoming a successful full-time creator.Jed shares his journey from in-house creator to successful business owner, outlining how to develop video, storytelling and production skills that companies actually value. He breaks down what businesses look for when hiring creators and how to position yourself for these opportunities.Learn how to master the essential skills, create a compelling portfolio, and transition from creator to founder by building products your audience wants.Timestamps:00:00 Introduction01:06 Misconceptions About the Creator Economy02:03 Mapping Out Creator Career Paths02:21 The Role of In-House Creators06:57 Essential Skills You Need as a Creator09:01 Learning Video Editing as a Beginner11:20 Storytelling Tips for Content Creators13:32 Being Confident On Camera17:38 How to Find the Right Company to Work For24:35 Analyzing Video Formats25:21 How to Get Companies to Notice Your Work28:20 Making It Easy to Say Yes30:17 Guide to Going from Creator to Founder31:51 Building an Audience While Working Full-Time40:05 How to Grow Your email List47:20 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Jed:TikTok: https://www.tiktok.com/@creatorjed Instagram: https://www.instagram.com/creatorjed Website: https://www.creatorroom.com Featured in this episode:Dan Go: https://www.instagram.com/danfounder Justin Welsh: https://www.justinwelsh.me Amy Porterfield: https://www.amyporterfield.com HiSmile: https://hismileteeth.com Kit: https://www.kit.com Gary Vee: https://www.garyvaynerchuk.com D Rock: https://www.instagram.com/drock Charli Prangley: https://charlimarie.com Tim Urban (Wait But Why): https://www.waitbutwhy.com Ugmonk (Jeff Sheldon): https://www.ugmonk.com Peter McKinnon: https://www.youtube.com/@petermckinnon Ali Abdaal: https://www.youtube.com/@aliabdaal Casey Neistat: https://www.youtube.com/@casey Karen X Cheng: https://www.instagram.com/karenxcheng Donald Miller (StoryBrand): https://www.storybrand.com Codie Sanchez: https://codiesanchez.com Nick Huber: https://www.instagram.com/sweatystartup Highlights:04:49 The Rise of the In-House Creator09:58 Learning More by Copying Others11:27 The Blueprint for Book Titles13:51 Why a Guiding Principle Matters23:48 Documenting Video Performance26:24 How to Get Your Work Seen by the Right Companies32:29 How CEOs Should Approach Employees Building Their Own Audiences38:37 Turning a Crowd into a True Audience41:49 When Are You Sending Too Many Emails?

In this conversation, Diana Paquet shares her journey of personal growth and the challenges she faces as she embarks on a new learning experience through Amy Porterfield's Digital Course Academy. She discusses her fears surrounding technology and self-doubt, while emphasizing the importance of mindset in overcoming these obstacles. Diana encourages listeners to embrace change, step out of their comfort zones, and recognize their unique capabilities, ultimately inspiring them to pursue their goals without fear. Chapters 00:00 Self Love, imposter syndrom and YOUR Personal Growth Journey 00:50 Investing in Learning and Overcoming Fear 02:59 Mindset: The Key to Growth 06:37 Embracing Discomfort for Expansion 09:19 The Power of Community and Support

In this episode, we're joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield's | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we're joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield's | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky. Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.  In this episode, you'll learn about how to sell in a way that you would want to be sold to, Prerna's 6C framework for an effective welcome sequence, and why you should not use generic email templates. Key points discussed include: Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience. A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings. Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale. Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping. Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails. Space out your welcome emails: Send them one day apart to improve deliverability and engagement. Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable. Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience. Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened. Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience. Connect with Prerna Malik Website | Instagram

In this special end-of-year episode of the Heads Together Podcast, Gill shares a candid, unscripted reflection on risk, discomfort, and the hard work it takes to achieve the life and business you truly desire. Recorded on December 30th, amidst the hustle and bustle of the holidays, Gill's raw and heartfelt message is the perfect way to close out 2024 and step boldly into 2025. What You'll Learn in This Episode: Gill's Corporate Escape Story: From a “safe” corporate job in insurance to building a thriving coaching business, Gill reveals the pivotal moments that shaped her journey. The Power of Risk: Why the life and business you dream of are often on the other side of bold decisions. Overcoming Doubt: How Gill navigated fears, naysayers, and the challenge of starting over to find her true calling. The Reality of Building a Dream Business: A frank discussion on why hard work, risk, and discomfort are necessary stepping stones to success. The Importance of Coaching: Why Gill believes coaching is the best job in the world and how coaches can change lives—including their own. Highlights: Gill's early inspirations from OG online entrepreneurs like Amy Porterfield and Marie Forleo—and how their stories sparked her belief in new possibilities. The transformational moment after losing her husband that reshaped her priorities and pushed her to take her first big leap. How shifting from a virtual assistant to a coach felt like stepping into her true purpose. A powerful reminder: “Everything is available for you—it might just be on the other side of risk.” Resources Mentioned: The Coaching Business Academy: Ready to turn your coaching dreams into a thriving reality? Learn how The Coaching Business Academy can help you build a phenomenal business in 2025. gillmoakes.com/academy Book a Call with Gill: Want to explore private coaching or learn more about joining the next cohort of The Coaching Business Academy? Schedule a call today! Closing Thoughts: As we bid farewell to 2024, Gill challenges you to step into 2025 with conviction and courage. Whatever your dreams for your life and business, now is the time to claim them. It may require risk, discomfort, and hard work, but as Gill reminds us, “There's nothing I'd rather be doing.” Happy New Year from the Heads Together Podcast! Enjoyed this episode? Don't forget to leave a ⭐⭐⭐⭐⭐ rating on Apple Podcasts to help more listeners join the conversation. Here's to a bold and brilliant 2025!

Kelly Notaras is the founder of KN Literary Arts, an editorial book studio helping authors write, edit, publish and market their books. She started her career working in the editorial divisions at HarperCollins, Penguin, and Hyperion Books. She was later V.P., Associate Publisher at Sounds True, a multimedia spirituality publishing company in Boulder, Colorado. She has edited a wide variety of transformational nonfiction books including New York Times bestsellers Two Weeks Notice by Amy Porterfield, The Tapping Solution by Nick Ortner and Pussy: A Reclamation by Regena Thomashauer. Along with Hay House CEO Reid Tracy, Kelly teaches the Hay House Writer's Community and Authorpreneur memberships. The author of The Book You Were Born to Write: Everything You Need to (Finally) Get Your Wisdom onto the Page and into the World, Kelly is grateful to live in the beautiful state of Colorado.

Have you ever wondered how shy individuals transform into confident on-camera personalities?What's the secret to creating authentic and engaging video content that resonates with your audience?

Building your audience can feel like an exercise in futility. Churning out post after post, hoping that one new person will subscribe. But Bryan Harris invites you to step off the "content hamster wheel of death" and try a different approach–the most overlooked and underrated marketing strategy he inadvertently discovered 10 years ago. As the Founder and CEO of Growth Tools, Bryan Harris has used his growth framework to help clients such as Amy Porterfield, Michael Hyatt, and Jerry B. Jenkins.  For show notes, go to https://writingoffsocial.com/56

I am so excited to welcome Laura Ball to The Professional Creative, everyone! Laura is an expert in media advertising who has helped clients achieve impressive results through strategic ad campaigns, and she joins me for this conversation to discuss digital advertising, specifically Meta (Facebook) ads, and how they can be leveraged as a powerful tool for creative entrepreneurs to grow their businesses. Join us as Laura shares her background in marketing and communications and how she discovered Facebook advertising through a course by Amy Porterfield (whom, as some of you might recall, I have had on the show before). She explains her passion for results-driven marketing and the ability to target specific audiences, which led her to specialize in helping creative, impact-driven entrepreneurs amplify their reach. Our conversation covers various aspects of running successful ad campaigns, including the evolution of targeting on Meta platforms, the benefits of ongoing ads versus launch-focused campaigns, and the key data points to track for effective decision-making. Laura stresses the need to have a clear strategy in place before launching ads and also provides practical advice for those new to running ads, such as securing your business account, setting up proper tracking, and determining a realistic budget to start with! Laura also shares information about her coaching and ad management services for those interested in working with her directly. Tune in for some incredibly valuable insights and guidance for creative entrepreneurs looking to leverage the power of digital advertising to grow their businesses!

Success often boils down to one simple question: Are you willing to take the stairs while others look for the escalator? Building a thriving real estate career, growing your personal brand, and achieving true success demands effort most people aren't willing to put in. The average person chooses the easier path, hoping for shortcuts. But successful agents and investors understand that taking the stairs—doing the hard things others avoid—is what sets them apart. In today's crowded real estate market, being "just another agent" or investor won't cut it. Clients don't choose services; they choose you. A strong personal brand makes you their first choice, builds trust, and creates opportunities others never see. Without it, you're leaving deals, relationships, and income on the table. New York Times bestselling author of Take The Stairs, Hall of Fame speaker, and Co-Founder of Brand Builders Group, Rory Vaden joins me to talk about the importance of building a personal brand, why it's crucial to lock in on the one problem you can solve and the one audience you can speak to.  Successful people do things that most people aren't willing to do. -Rory Vaden   Things You'll Learn In This Episode  Stairs vs. escalators Success often requires taking the harder path, like choosing the stairs over the escalator, to build discipline and resilience. What “stairs” could lead to greater growth if you chose them over the easier route? Trust before transaction Building trust and serving your immediate clients is more valuable than chasing popularity. How can focusing on trust over followers improve success especially in real estate? The fastest path to warm leads Referrals and presentations are powerful tools for quickly building trust and generating leads in real estate. What strategies can maximize referrals and make presentations more impactful? Guest Bio Rory Vaden is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Time. He is an 8 Figure Entrepreneur, and a Hall of Fame speaker with a TEDx talk that has more than 5 million views. As one of the world's leading experts on the psychology of influence, his insights have been featured on Good Morning America, Fox and Friends, in the Wall St Journal and almost every other major national media outlet.  Today, He and his wife serve as the Co-Founders of Brand Builders Group (as well as Vaden Enterprises and Mission Driven Press) where they teach mission-driven messengers to become more well known and to build and monetize their personal brand. They specialize in helping clients to create original Intellectual Property, grow their online reach, publish and launch bestselling books, build their speaking careers, and all things related to impacting and inspiring more people! Their clients include people like Lewis Howes from The School of Greatness, Amy Porterfield, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, Luvvie Ajayi Jones and Ed Mylett. Visit  https://roryvaden.com/  Follow Rory on Instagram @roryvaden Find Rory on LinkedIn @Rory Vaden     About Your Host Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.   Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Are you struggling to grow your business and wondering how to stand out in a crowded marketplace? In today's competitive environment, building a strong personal brand has become an essential tool for entrepreneurs, leaders, and business owners to differentiate themselves and drive growth. Personal branding goes beyond having a logo or a website—it's about building a reputation that resonates with your audience and establishes trust. In this episode of Fordify LIVE, Rory Vaden, co-founder of Brand Builders Group, dives into the critical role that personal branding plays in business growth and long-term success. Personal branding is not just for influencers or celebrities; it's a powerful asset for any business leader looking to expand their reach. Rory emphasizes that people don't just buy products or services—they buy into the people behind them. Your personal brand serves as the bridge between who you are and the value you provide to your audience. If you're looking to build a brand that attracts the right clients and generates more opportunities, the discussion with Rory outlines why focusing on personal branding is one of the smartest moves you can make for your business. One of the key challenges business owners face is finding clarity in their messaging. Rory's insights into personal branding highlight the importance of defining your unique value and being intentional about how you communicate it. By focusing on your core message, your personal brand can become a powerful tool for cutting through the noise and connecting with the people who matter most to your business. It's not about being everything to everyone, but rather, being clear about who you are and what you stand for. When your personal brand reflects your authentic self, it becomes a magnet for clients, customers, and opportunities. Rory also discusses how building a personal brand goes hand in hand with credibility. It's one thing to have expertise, but it's another to communicate it effectively to the right audience. A strong personal brand does just that—it signals authority, trust, and reliability. Rory shares how even the most successful entrepreneurs and executives invest in personal branding as a way to continually build their influence and create lasting connections with their audience. Your personal brand is the key to establishing a strong professional presence that positions you as a leader in your industry. In addition to building credibility, personal branding also accelerates business growth by creating a foundation for long-term relationships. When people trust your brand and believe in your message, they're more likely to remain loyal and recommend your services to others. Rory explains how personal branding is not a one-time effort; it's an ongoing process of refining your message, expanding your reach, and consistently delivering value. This approach leads to exponential growth, as your personal brand continues to evolve and attract more opportunities over time. The conversation with Rory underscores the importance of personal branding as a strategic investment in your business. As more entrepreneurs recognize the value of branding themselves, those who take the time to build their personal brand now will be better positioned to grow their influence and achieve long-term success. By honing in on your story, your message, and the value you bring to the table, you can create a brand that not only drives business growth but also sets you apart from the competition. Watch the full episode on YouTube. If you've been wondering how to elevate your business and make a lasting impact in your industry, investing in personal branding is the way forward. It's not just about visibility; it's about creating meaningful connections with your audience and leaving a lasting impression. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for more strategies and insights to fuel your business success. About Rory Vaden Rory Vaden is a renowned expert in personal branding and co-founder of Brand Builders Group, the world's leader in personal brand strategy. Rory and his team help mission-driven individuals expand their reach, grow their income, and make a positive impact by teaching them how to build and monetize their personal brand. From high-profile clients like Lewis Howes, Ed Mylett, and Amy Porterfield to aspiring entrepreneurs, Brand Builders Group has helped countless people turn their reputation into revenue. Rory's first book, Take the Stairs, became a #1 Wall Street Journal, #1 USA Today, and #2 New York Times bestseller, with translations in 11 languages. Known for his powerful message of doing what's right even when it's difficult, Rory has delivered keynote speeches on leadership, sales, productivity, and personal growth to audiences around the globe. He is also a two-time finalist in the World Championship of Public Speaking and was inducted into the professional speaking hall of fame at age 37. His TEDx talk, “How to Multiply Time,” has been viewed over 4 million times, and his insights on overcoming procrastination, increasing focus, and influential leadership frequently appear in national media. Rory's work continues to inspire millions, making him a sought-after speaker, author, and consultant. For more on Rory and personal branding, visit RoryVaden.com and Brand Builders Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having redefined the formula for success by generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and drive innovation. A tenacious entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford is also an expert in AI prompt engineering, training AI to generate compelling, results-driven content. His insights were recently featured at the Unleash AI for Business Summit, where he demonstrated how ChatGPT is revolutionizing marketing, sales, and customer experience across industries. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Cody joins Amy Porterfield on the Online Marketing Made Easy podcast to talk all about digital products. He covers topics such as: The best platforms to sell digital products How to find digital products you might already own How to get more subscribers using printables How to make more money with digital products How to add digital products to your existing business And all about what's inside his E-Printables course. Hope this helps someone else start their digital product journey. If you enjoyed this, please share this episode with a friend! Links from The Episode E-Printables Course (with FI Show discount) Original episode on Online Marketing Made Easy YouTube Interview https://www.youtube.com/watch?v=E_ELCryyjEM Join the Community We'd love to hear your comments and questions about this week's episode. Here are some of the best ways to stay in touch and get involved in The FI Show community! Grab the Ultimate FI Spreadsheet Join our Facebook Group Leave us a voicemail Send an email to contact [at] TheFiShow [dot] com If you like what you hear, please subscribe and leave a rating/review! >> You can do that by clicking here 

Unlock the secrets to emotional well-being with Tera Wages, CEO of Connection Codes, as she guides us through her transformative journey. Tera shares her personal experience of shifting from a video production business to leading Connection Codes, a move sparked by a pivotal Zoom call during the pandemic. Listen as she reveals the game-changing tools that help individuals manage life's overwhelm, especially for women juggling family and professional responsibilities, and learn how emotional regulation can enhance your personal and professional life.Experience the power of authenticity and vulnerability as Tera and I dissect the challenges of embracing one's true self in today's critical online landscape. Through the lens of Amy Porterfield's inspiring journey of self-acceptance, we explore the detrimental effects of societal pressure to suppress emotions. By acknowledging and processing emotions, particularly for women carrying multiple roles, cognitive abilities and relationships can flourish. Tera emphasizes the necessity of connecting with our emotions to navigate life's complexities with more clarity and confidence.Discover the profound impact of teaching both adults and children to articulate emotions with tools like the core emotion wheel. In a world where communication often falters, identifying and expressing emotions can lead to deeper connections and understanding. Personal stories illustrate how these practices can revolutionize family dynamics and foster open communication. From helping children articulate complex feelings to enabling partners to resolve conflicts more swiftly, the episode offers practical insights into fostering empathy and emotional resilience for a more connected and harmonious life.Tera's Website: www.connectioncodes.co/get-connected www.connectioncodes.co/cew-download Camille's Website: https://camillewalker.co/call-me-ceo-podcast/ Connect with Tera:Instagram: www.instagram.com/connectioncodes Connect with Camille Walker:Follow Camille on Instagram: www.instagram.com/CamilleWalker.coFollow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you. In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen. You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy. Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025. Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention. Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:36 Recent Experiences and Insights 02:10 The Shift Away from Freebies 03:10 Understanding the Ideal Client 09:42 The Lie About Low Ticket Offers 17:35 Introducing Luminary: A High-Level Coaching Program 23:38 Conclusion and Next Steps QUOTABLES: "A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them." - Julie Solomon "So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

Send Us a Text MessageAs podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presents to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301Chapters00:00 Introduction and Qualifications01:11 Amy's Entrepreneurial Journey08:08 Focusing on Your Expertise21:45 The Role of Compassion32:32 Final ThoughtsTakeawaysCourage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.Having a strong why is crucial for staying motivated and focused on your goals.Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

Let's get real for a minute. Selling an online course can feel overwhelming, especially when you're juggling motherhood, marriage, personal growth, and all the other hats we wear. And just when you think you're ready to dive in, it seems like the whole world is launching courses (especially around fall, right when Amy Porterfield's Digital Course Academy comes out, making it feel like courses are everywhere!). But here's the thing: you can totally do this. You can sell your course, and you can do it in a way that works for your busy mom life.   But how? That's what we're talking about today. Let's get into it and break down the essentials of how to sell an online course and actually get people to buy it!

I believe that every single person has a digital course inside of them, they just don't know how to get it out of them. Not everyone knows how to just START creating a digital course… I sure didn't, which is why I chose to learn from Amy Porterfield. And you can too at jennakutcher.com/dca!  Over the past several years, over 50,000 business owners (myself included!) have taken a chance on themselves and created their own courses with Amy's proven system and experienced life-changing results. In fact, in a moment I'm going to introduce you to 3 of those business owners: Sharon, Yesenia, and Tavia, who enrolled in Digital Course Academy, took action, and now have a reliable stream of income and REAL results with their own digital course (using what they already knew). Today, you'll hear their before, during, and after stories of Digital Course Academy, the reservations they had and why those were kicked to the curb, their biggest pieces of advice for those considering joining, and more. And if they inspire you to create, launch, and sell your own course successfully, you don't have to figure it out alone! Enroll in Digital Course Academy at at jennakutcher.com/dca before the doors close on September 28th at 7pm EST and I'll send you my entire BONUS SUITE of resources (valued at $1,997)! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/dca2024  Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Post your job for free at http://linkedIn.com/jenna. Join millions at http://actofman.com to protect what we love—human-made problems need human-made solutions. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

If you've ever considered creating your own online course but are overwhelmed with the steps to begin, this conversation will show you that starting small can be a lot less work and be the perfect way to get started! Amy Porterfield is the brilliant mind behind Digital Course Academy, a program designed to help entrepreneurs turn their knowledge into profitable online courses. Visit http://jennaplusamy.com to save your seat for her LIVE training called: Your Low-Stress, Start-To-Finish Digital Course Launch In 5 Streamlined Steps! In this episode, we dive into why this seemingly modest step is actually a game-changer for new course creators, how to prepare for your first workshop, and how this approach can set the stage for creating more extensive and successful courses in the future. And don't forget to sign up for her entirely FREE training where she shares her course creation and launching playbook at http://jennaplusamy.com. You do not want to miss this! Years ago I attended one of Amy's free trainings and my life has never been the same since. Save your seat for Amy's Masterclass Experience at http://jennaplusamy.com! Now press play and get ready to be inspired and equipped with practical tips to turn your ideas into reality! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/amy2024     Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Post your job for free at http://linkedIn.com/jenna. Join millions at http://actofman.com to protect what we love—human-made problems need human-made solutions. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Many business owners struggle with profit margins, shipping costs, and the "dollar per hour" treadmill for services. In this episode, Christy teaches you how to solve these common business problems with one simple answer. Don't forget to subscribe to Business Bootcamp wherever you listen to podcasts! Resources: Christy's Start Your Day Planner at https://www.christywright.com/planner Amy Porterfield's Masterclass, 5 No-Fuss Steps To Creating A Profitable Digital Course From Scratch: https://masterclass.amyporterfield.com/3?rootabl=christy-wright

Have you ever thought about creating a digital course, but you're not sure where to start, what you really need, or how to actually make money with it? Visit http://jennakutcher.com/bootcamp to enroll in Amy Porterfield's LIVE course creation bootcamp!! Today's episode is all about cutting through the noise and giving you the exact steps to create, launch, and profit from your very own online course. You'll get answers to all the big questions you've been asking—like, what tools do you need? How do you know if your idea is going to sell? And most importantly, how do you turn your knowledge into a product that people actually want to buy? This episode was such a hit the first time we aired it, that I knew we had to bring it back. Especially since my best friend and mentor Amy Porterfield is hosting a LIVE course creation bootcamp this month that will help you nail down your digital course topic, type, price, and audience growth plan in a matter of days!  Plus, when you join through my link, I'll give you free access to InstaEssentials, two months of done-for-you Instagram strategy, expert insights, and a toolkit to help you show up and convert, valued at $49 absolutely free! Head to http://jennakutcher.com/bootcamp to learn more and save your seat! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/596reair   Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Post your job for free at http://linkedIn.com/jenna. Join millions at http://actofman.com to protect what we love—human-made problems need human-made solutions. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Are you leaving money on the table by not offering an online course? A lot of business owners feel overwhelmed by the idea of turning their knowledge into a digital product, worried it might be too complex or could cannibalize their bread-and-butter services. The doubts—about your teaching ability or the sheer effort involved—can make you question if creating an online course is the right move.   In today's episode of the Become a Better Business Owner series, host Bobby Richards brings in digital course expert Amy Porterfield to shed some light on the issue for our course-curious listeners. From pinpointing the perfect course topic using your unique “10% edge” to testing and validating your idea with your audience, Amy shares practical steps to help you create a successful online course. Tune in to discover how to turn your expertise into a money-making, scalable digital product.   Register for Amy's upcoming Course Confident bootcamp at BusinessMadeSimple.com/CourseConfident.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Have you ever thought about turning your expertise into an online course but aren't sure if it's the right move for your business? In this episode, Christy has a conversation with special guest Amy Porterfield, a leading expert in online marketing and course creation. Amy has helped countless entrepreneurs build and scale their businesses through online courses, and she shares her insights on how to know if creating a course is the right move for you. Whether you're introverted, technologically challenged, or simply overwhelmed by the idea, Amy offers valuable advice for every type of entrepreneur. Learn the ins and outs of creating and selling courses in Amy's Course Confident bootcamp that kicks off on September 12. Get your spot here: https://getcourseconfident.com/ Resources: Course Confident at https://getcourseconfident.com/

This episode is brought to you by Redefining Wealth Live, October 6-8, 2024 in Atlanta, GA. Tune in for this episode as Patrice wraps up her Give Voice to Truth series with special guest Amy Porterfield, an online marketing expert and host of The Online Marketing Made Easy Podcast! Amy shares her experience of breaking free from corporate life to build a multimillion-dollar digital course business rooted in helping others, demonstrating that anyone can succeed with the right guidance. Together, Amy and Patrice explore the challenges of embracing oneself as a teacher and overcoming self-doubt and imposter syndrome to step into leadership. They also discuss the balance between ambition and personal priorities, revealing how digital courses can create a flexible lifestyle. Listen in to hear insights into building a business and life centered on service, growth, and purpose! Questions to Ask Yourself: How can sharing your personal story positively impact others and create opportunities for growth? What experiences have you been hesitant to voice, and how could embracing them lead to personal and professional empowerment? In what ways can you shift from waiting to be chosen by others to actively creating opportunities for yourself How can you use In ar your knowledge and experiences to serve others? What steps can you take to see myself as a teacher or mentor? Resources Mentioned: Redefining Wealth Live Amy Porterfield - Website The Online Marketing Made Easy Podcast Amy's Digital Course Academy Amy's Course Confident   How to Redefine Wealth for Yourself

The queen of courses is back! Amy Porterfield shares the same blueprint that has generated over $20 MILLION with only 2 digital courses AND 1 mastermind membership. We dive deep into why digital courses are such a powerful business model, how to identify your niche, grow your email list, and expert tips for selling on webinars. I've personally bought Amy's courses and had such great results. Join her annual "Course Confident Bootcamp", which provides step-by-step guidance for creating and launching your first digital course. Don't miss out on this opportunity to transform your approach to online courses. HIGHLIGHTS 00:00 Welcome back to the podcast Amy Porterfield. 04:00 How can your style and how you present yourself attract different customers? 11:30 The number ONE thing to be known for. 14:45 How to add a new stream of revenue to your business. 17:15 What is working in the world of courses NOW? 19:45 Ways to grow your ideal audience. 23:15 Do freebies have to be aligned with what you're selling? 27:00 Tips for effective course teaching. 34:00 What are good conversion rates we should be shooting for? 37:30 Common reasons your course is NOT selling. 41:00 How to sell to your email list. 48:15 Mistakes to avoid in course creation. 59:45 How to use (and not use) AI for your course creation. 01:01:30 The bootcamp that will help you launch your first course. RESOURCES Take the Quiz - 3 Types of People Replacing Their Income with A Digital Course! Simple Ways to Turn Your Knowledge Into a Digital Course Learn more about the Course Confident Bootcamp HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Amy: @amyporterfield Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Looking to make money online by creating a digital course but not sure where to start? Whether you're in Network Marketing or have a 9 to 5, this episode is packed with actionable advice to help you start small, build an audience, and use platforms like Instagram, YouTube, or Patreon to create something truly your own. In this episode, join Chalene Johnson and digital course expert Amy Porterfield, who's helped over 90,000 people launch successful online businesses, as they break it all down. Amy covers the four types of courses you can create—Workshop, Starter, Spotlight, and Signature—and shares how to find your niche, identify your course creation sweet spot, and overcome those common fears like imposter syndrome. Tune in for real talk about turning your expertise into profitable, passive income! Watch this episode on YouTube!!

What are some of the essential pieces to building a profitable and purpose-driven business, and dealing with the doubts along the way? Cathy shares the nuggets of wisdom from experts Seth Godin, Amy Porterfield, Morgan Harper Nichols, Jason Mraz, and more on topics like clarifying your passion, identifying your business idea, building an audience, growing engagement on social media, branding, selling with heart, overcoming impostor syndrome and more. - Preorder Cathy's book at cathyheller.com/book and get a $1 trial of her Abundance Collective Membership (which includes the Business Bundle) for 30 days! - Thanks Miracle Made! Go to TryMiracle.com/DREAMJOB and use code DREAMJOB to claim your Free 3 piece towel set and save over 40% off - Thanks LMNT! Go to DrinkLMNT.com/DREAMJOB to get a free sample pack with any purchase