Mobile's Next Big Thing

Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcodes.

Starz Entertainment recently announced that it has joined AT&T's Mobile Barcode Charter Program as the first TV/Network member. Mobile's Next Big Thing talks to Jennifer Schouten, VP of Affiliate Sales and Marketing at Starz Entertainment to learn more.

Small Planet Organics is the first U.S. tofu company to add QR codes to their product labels. Mobile's Next Big Thing talks to founder Phil Spiegel about this decision and what they expect to achieve with these new labels.

Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things talks to Marty Keane, SVP of e-Commerce on the company's mobile marketing strategy for 2011.

Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradford Matson, CMO of Bluefly about the campaign.

Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC's Social Media Officer, joins MobileNextBigThing today to talk about the campaign's success.

Mobile technology is rapidly penetrating the retail market making it easier for retailers and consumers to maximize the shopping experience. Susan Reda, Executive Editor of STORES Magazine provides us with a look at trends in mobile retailing as well as insight from the October issue of STORES focused on the opportunity for m-commerce.

You may have seen the QR codes strategically placed in promotional campaigns for IronMan 2, 9 the movie and HBO's TrueBlood. Warbasse Design's Philip Warbasse discusses the strategy behind these campaigns and the opportunity for mobile barcodes.

Mobile's Next Big Thing talks to Maribel Lopez of Lopez Research about the current opportunities and challenges for mobile marketing.

Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.