Podcasts about mobile marketer

Jeff Sass - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger. Jeff is a senior level digital media, marketing and business development executive with a rare mix of creative and business experience in mobile marketing and entertainment, traditional entertainment, electronic entertainment, licensing & merchandising and technology. A frequent speaker and panelist at mobile, music, digital & social media events, with articles published in AdAge, Forbes, Entrepreneur, DMNews, Mobile Marketer, iMedia Connection and others. A founding Board Member of the Mobile Internet Content Coalition (MICC) as well as a former instructor for the University of San Francisco's online mobile marketing program. An excellent writer with produced Film and Television credits, and author of "Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER." As a recognized "dad" blogger, selected as a Sony DigiDad and an Intel Advisor. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Today's guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that's always existed: Mobile measurement techniques aren't always perfect.John Koetsier also writes for Forbes about technology, including mobile, AR/VR/MR, IoT, AI, and robotics, and he hosts the TechFirst Podcast. Sparkplug9 is a business consultancy that helps tech startups win via data, insights, branding, and attention.  

Voir l'offre irrésistible de l'Agence Personnelle La vidéo verticale est LE format de 2023 ! La vidéo verticale tire son nom du format d'affichage utilisé, qui est optimisé pour être visionné sur des appareils mobiles en position verticale.  C'est comme si l'écran devenait une fenêtre magique sur un monde plein de possibilités ! Dans quel contexte peut-on entendre parler de la vidéo verticale ? Eh bien, imagine-toi faire défiler ton fil d'actualité sur les réseaux sociaux. Soudain, une vidéo à la taille parfaite pour ton téléphone apparaît, remplissant ton écran.  C'est ça, la vidéo verticale !  Elle est souvent utilisée sur des plateformes populaires comme Instagram, Snapchat et TikTok, pour offrir une expérience immersive adaptée à nos habitudes de consommation mobile. Pourquoi est-elle clé pour les marketeurs en 2023 ?  Les chiffres ne mentent pas ! Selon une étude récente de eMarketer, en 2023, il est prévu que plus de 75 % du temps passé sur les réseaux sociaux se fera sur des appareils mobiles. Cela signifie que la vidéo verticale est essentielle pour atteindre efficacement votre audience cible sur ces plateformes. De plus, une recherche de Mobile Marketer révèle que les utilisateurs sont 9x plus susceptibles de regarder une vidéo verticale en entier par rapport à une vidéo horizontale.  Alors, comment tirer parti de ce format ? Découvrez mes 5 conseils star dans l'épisode ! En conclusion, la vidéo verticale est le meilleur ami des marketeurs en 2023 pour dompter les réseaux sociaux mobiles et créer un impact durable ! À bientôt pour un nouvel épisode de "Glossaire", où nous décoderons d'autres termes ! À écouter sans modération

Tim hat in der Vergangenheit drei Tech-Unternehmen gegründet - das erste im Alter von 23 Jahren. Diese Unternehmen beschäftigen heute zusammen mehr als 1500 Mitarbeiter: Lecturio, IONIQ Group (ehemals HitFox) und Verve Group (ehemals AppLift). Daneben ist er als erfolgreicher Investor unterwegs. Mit seinem neusten Startup Kayzen baut er mit seinem Team an einem Machine Learning Champion im Bereich Real-Time-Bidding (RTB) für Mobile Marketer, mit dem Anspruch, global führend zu sein: 0:00 - Tims unternehmerische Reise zu Kayzen. 19:25 - Worum genau geht's bei Kayzen? 22:03 - Zum riesigen Werbemarkt und warum dieser so lukrativ ist trotz Privacy. 31:11 - Wer sind die Kunden von Kayzen? 39:00 - Wie Daten für Kampagnen von Konkurrenten weiterverwendet werden. 49:50 - Werbung auf den großen Plattformen ist wie eine Droge. 55:20 - Wo ist Machine Learning wichtig? 1:03:13 - Konkrete Beispiele für die Verwendung von Kayzen. 1:05:39 - Zum Geschäftsmodell. 1:06:47 - Die große Vision. ------------------------------------------------------------------------------- Weiterführende Informationen: ► YouTube: https://youtu.be/oq02z7UJuOU ► Kayzen: https://kayzen.io/ ► LinkedIn Tim: https://www.linkedin.com/in/timkoschella/ ► LinkedIn Bernard: https://www.linkedin.com/in/bernardsonnenschein/ ► Feedback gerne an bernard.sonnenschein@datenbusiness.de

Empathy and compassion are the leadership building blocks Rebecca Grimes has built her foundation on to allow her team to be vulnerable and accept failure as a means to grow and learn. In this week's episode Rebecca Grimes, Chief Revenue Officer for Ruby.com breaks down how she accomplished exponential growth as a fairly new leader during such a tumultuous year. Her skills in B2B and B2C marketing has led large scale growth for a number of SaaS companies.   She has been named an Ignite Visibility's Courageous Marketing Leaders in 2020, 2018 Women to Watch in the DMN Marketing Hall of Femme and one of the top 25 Mobile Women to Watch in 2014 by Mobile Marketer. Tune in to learn how Rebecca pushed through the uncertainty of leading a company during such a tumultuous year! Quotes “I'm a big believer that you own it, you take accountability, even if it wasn't you, you fall on the sword, and you learn from it, and you create a path forward.” (24:16-24:25) “When any new leader joins an organization, there is a wealth of knowledge in terms of what's working, what's not working, things that we need to be prioritizing.” (13:27-13:35) “I think that is the acceptability of being vulnerable in front, especially now, like with everything that has happened over the last, you know, 14 months since the pandemic started leading with compassion and empathy and, and letting people have space and take a moment is, is something that is probably going to be expected.” (22:22-22:45) “And we've worked very hard to create an environment where that is acceptable and expected that you are failing all the time.” (24:53-25:00) Links Rebecca Grimes: LinkedIn Ruby: LinkedIn Ruby: Website Empellor CRM LinkedIn Empellor CRM Website

Welcome to another episode on The Radcast! In this week's episode, host Ryan Alford and news co-host Reiley Clark, give you this week's biggest marketing news.Today's Topics:Top Google searches in 2020Lifetime Movies partners with KFC, making a film about Colonel Sanders.Coors Light is encouraging fans to make their own Beerman. The best Beerman gets a Winter Wonderland makeover at their home! Click here to learn more.We announce who was voted the best mobile marketer of the year!If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast

Catherine Tabor is a seasoned entrepreneur who has founded and scaled several businesses over the last 20 years. Currently, Catherine is the founder and CEO of Sparkfly, an offer management solutions company. Catherine has been named one of Mobile Marketer’s Mobile Women to Watch, one of Hospitality Technology’s 2020 Top Women in Restaurant Technology, and one of The Software Report’s Top 50 Women... Source

Follow my journey as I try to use Social Media and Funnels to earn online through my passion and hobbies.

Dave Bell is an entrepreneur and recognized pioneer in the fields of mobile entertainment and digital content distribution. He has been featured in and is a frequent contributor to Inc. Magazine, Newsweek, VentureBeat, Website Magazine, Mobile Marketer, Mobile Retailer and numerous other publications. Dave is currently the Co-Founder & CEO of Gummicube - the leading global provider of data, technology, and services for App Store Optimization.

Brittany Hennessy is the author of Influencer: Building Your Brand in the Age of Social Media, she’s the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. She has appeared in the Wall Street Journal, Entrepreneur, Business of Fashion, Digiday, Business Insider, Cosmopolitan, Glossy, Girlboss, Mobile Marketer, Al Jazeera and other publications. In this episode, we explored the world of influencers. Expect to learn: What an influencer is, why influencers are important and why you should consider becoming or leveraging influencers How to build your community and create great content; and The dark side of social media; how to grow your online persona without becoming addicted to technology, depressed or neglecting to invest in your real life Topics Discussed: Brittany’s background What an influencer is and why they’re important Why you should consider becoming more influential How to build your community How to create great content How to distribute your content How to engage your audience How to leverage influencers to build brand awareness The power of authenticity Big butts on social media Influencer burnout The dark side of social media Show Notes: Twitter: @2Legit2Britt Instagram: @mrsbrittanyhennessy Web: BrittanyHennessy.com The Book: Influencerthebook.com --- Listen on Apple Podcasts @ goo.gl/sMnEa0  Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski  Instagram: www.instagram.com/@thesteveglaveski  Future Squared: www.futuresquared.xyz  Steve Glaveski: www.steveglaveski.com  Medium: www.medium.com/@steveglaveski  Terminator clips sourced from www.terminatorfiles.com and remain the intellectual property of Tristar Pictures.

Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user requirements and business use cases. Our host Peggy Anne Salz catches up with Sarah Woodward, Director of Client Engagement at stable|kernel,  a company with a strong track record architecting award-winning software for Fortune 500 company and small-biz, to discuss innovative services and exciting on-demand offers that are setting the bar. Sarah, named one of Mobile Marketer‘s “Mobile Women to Watch in 2016,” discusses how mobile app and web development technologies and practices have converged to support digital business, and provides a checklist of some of the cool technologies that can help your business push the envelope.

Livestream Universe Update for THURS, March 15, 2018: ** MLB & YouTube TV extend their partnership for 2 more years ** Vimeo study reports over 60% of people who do a free OTT trial end up paying for the service (HT: Streaming Media) ** Only 25% of IG influencers are compliant with FTC guidelines (Find out which industries were the best & worst) via Mobile Marketer. ** Chris Brogan is the guest on Business SHEnanigans hosted by Kathy Klotz-Guest and Kerry O'Shea Gorgone, 6pm ET on Kathy's personal FB profile. ** Professor Nez is relaunching #NezNation at 12pm ET on the Professor Nez FB page. ** Jeff Adams talks about coping with stress at 3pm ET on Live Positive with Jeff Adams on the BeLive.tv FB page. ** Learn how to add scrolling text to your BeLive.tv broadcasts in minutes at RossBrand.tv. Livestreaming Resources: LIvestreamUniverse.com/resources. Hosted and produced by Ross Brand for LivesteamUniverse.com. The post https://livestreamuniverse.com/mlb-youtube-tv-extend-partnership/ (MLB & YouTube TV Extend Partnership (Update Ep33)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

This instalment of Future Squared is a little bit different. I had two big name guests lined up this week but both had to reschedule their interviews to a later date. So I was left scrambling with only 4 days to go until our normal go live every Sunday. I left an update on my Linkedin seeking anybody doing cool things in the corporate innovation, entrepreneurship or personal development space and woke up to find over 40 nominations waiting for me. After much deliberation, I decided to interview someone doing awesome things in the space of venture investing, diversity, impact, inclusion and female led businesses. Drew Koven is the Managing Director of LDR Ventures. He has successfully incubated, operated, turned around, advised and invested in Fashion & Consumer Lifestyle brands worldwide for over twenty years. His investments include the likes of Thrive Market, Pledgling and Australian fashion startup, Fame & Partners. He is widely regarded as a pioneering force in E-commerce, M-commerce, Omnichannel Retail and a thought leader for Innovative Technologies which support fashion and retail. He is recognized as a: Top 25 Retailer by Apparel Magazine, Top 3 Mobile Marketer by Mobile Marketer Magazine, Boston Business Hall of Fame Inductee, Virgin Atlantic Entrepreneur of the Year, 40 under 40 Recipient, YEO charter member & 2 Chapter President and Advisory Board Apparel Magazine. Given the tight timelines, I had little time to prepare for Drew but got to know him very quickly in what was a fun episode to record so here we go, from Los Angeles, California, I bring you Drew Koven. Topics Discussed: Introducing Drew LDR Ventures The state of retail What Drew looks for in entrepreneurs Common pitfalls entrepreneurs make Thrive Market, Pledgeling and Fame & Partners Impact investing Diversity and inclusion The future of e-commerce and how the big boys can keep up Show Notes: LDR Ventures: Ldrventures.com Drew on Twitter: @andrewdrewkoven Thebizfix.com (iTunes) ‍ --- Join the conversation on Facebook: www.facebook.com/groups/futuresquared/where you can discuss episodes, request guests, propose questions for forthcoming guests and access exclusive content and special offers! Listen on iTunes @ goo.gl/sMnEa0 Listen on Spotify @ spoti.fi/2G2QsxV Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @ bit.ly/FSGoog ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. ‍ To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io ‍

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of the CNBC reality show Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest.   Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods) for the last four years, Bough has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA.   Over ten years of experience in the space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. With a focus on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10, a global digital innovation platform.   Bonin’s Book Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It   Bonin’s Challenge; Dedicate time to making a person or group better than they thought they could be. The mark of a great number one, is where their number two goes to lead.   http://www.goingdeepwithaaron.com/podcast   Connect with Bonin Facebook Twitter Website (646) 759-1837 If you liked this interview, check out episode 161 with Tim Summers where we discuss how hackers think, or episode 123 with Tucker Max where we discuss brand building and book writing.

Greg Hickman, the Founder of System.ly wants to help small-to-medium sized businesses execute the same level of mobile campaigns that the big brands are using. Greg was previously the Head of Mobile for Cabela's, a large retailer in the US and Canada and was responsible for their mobile strategy and product development. He launched re-launched their mobile website and mobile loyalty programs that continue to grow and drive sales. Since Greg began in mobile back in 2005, he created and managed mobile programs for The New York Jets, Florida Marlins, AT&T, Axe, Elements Massage, 300+ shopping centers across the country and many other small business. Greg is a guest contribute on sites such as Mobile Marketer, Mobile Marketing Watch, Social Media Examiner, Copyblogger, Target Marketing Magazine and more. He frequently speaks at conferences such as Social Media Marketing World and New Media Expo. Greg is also the host of the Zero to Scale podcast, taking you along his journey from 0 to $20k per month.   Greg's Favorite Quote:"Great leaders find comfort in uncomfortable situations." — Lewis Howes "The purpose of a solution is to free you to do the things you want to do." — Michael Gerber   Greg's Favorite Book:The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results   Links From Today's Show:http://zerotoscale.com/episode-82-2015-review-and-our-2016-goals/system.ly@gjhickman

Greg Hickman, the Founder of System.ly wants to help small-to-medium sized businesses execute the same level of mobile campaigns that the big brands are using. Greg was previously the Head of Mobile for Cabela's, a large retailer in the US and Canada and was responsible for their mobile strategy and product development. He launched re-launched their mobile website and mobile loyalty programs that continue to grow and drive sales. Since Greg began in mobile back in 2005, he created and managed mobile programs for The New York Jets, Florida Marlins, AT&T, Axe, Elements Massage, 300+ shopping centers across the country and many other small business. Greg is a guest contribute on sites such as Mobile Marketer, Mobile Marketing Watch, Social Media Examiner, Copyblogger, Target Marketing Magazine and more. He frequently speaks at conferences such as Social Media Marketing World and New Media Expo. Greg is also the host of the Zero to Scale podcast, taking you along his journey from 0 to $20k per month.   Greg's Favorite Quote:"Great leaders find comfort in uncomfortable situations." — Lewis Howes "The purpose of a solution is to free you to do the things you want to do." — Michael Gerber   Greg's Favorite Book:The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results   Links From Today's Show:http://zerotoscale.com/episode-82-2015-review-and-our-2016-goals/system.ly@gjhickman

Greg Hickman, the Founder of System.ly wants to help small-to-medium sized businesses execute the same level of mobile campaigns that the big brands are using. Greg was previously the Head of Mobile for Cabela’s, a large retailer in the US and Canada and was responsible for their mobile strategy and product development. He launched re-launched their mobile website and mobile loyalty programs that continue to grow and drive sales. Since Greg began in mobile back in 2005, he created and managed mobile programs for The New York Jets, Florida Marlins, AT&T, Axe, Elements Massage, 300+ shopping centers across the country and many other small business. Greg is a guest contribute on sites such as Mobile Marketer, Mobile Marketing Watch, Social Media Examiner, Copyblogger, Target Marketing Magazine and more. He frequently speaks at conferences such as Social Media Marketing World and New Media Expo. Greg is also the host of the Zero to Scale podcast, taking you along his journey from 0 to $20k per month.   Greg's Favorite Quote:"Great leaders find comfort in uncomfortable situations." — Lewis Howes "The purpose of a solution is to free you to do the things you want to do." — Michael Gerber   Greg's Favorite Book:The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results   Links From Today's Show:http://zerotoscale.com/episode-82-2015-review-and-our-2016-goals/system.ly@gjhickman

Greg Hickman is the Founder of Mobile Marketing Engine, a mobile marketing agency and education company for small businesses.   He’s a blogger, podcaster and speaker and his work has been featured on Mobile Marketer, Mobile Marketing Watch, Target Marketing Magazine, Copyblogger and Social Media Examiner.    His interest in mobile marketing led him to create a weekly podcast, Mobile Mixed which is featured on iTunes.   He is the author of The SMS Marketing Handbook and writes about entrepreneurship and building stuff on his blog.

Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.

Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.