Podcasts about customer loyalty

  • 932PODCASTS
  • 1,823EPISODES
  • 31mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Jun 16, 2026LATEST

POPULARITY

20192020202120222023202420252026

Categories



Best podcasts about customer loyalty

Show all podcasts related to customer loyalty

Latest podcast episodes about customer loyalty

Let's Talk Loyalty
Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

Let's Talk Loyalty

Play Episode Listen Later Jun 16, 2026 44:29


AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------When Sky recognised that loyal customers didn't always feel rewarded for their commitment, it transformed its approach to customer loyalty.In this classic Let's Talk Loyalty episode, Rob Chandler , Former Head of Customer Loyalty shares the story behind Sky VIP – the industry's first tenure-based programme built on the promise that "the longer you stay, the better it gets."From exclusive experiences to innovative ways of saying thank you, this episode offers timeless insights into creating loyalty that lasts.Show Notes:-1) Rob Chandler2) Sky VIP3) #39: Sky VIP UK with Head of Customer Loyalty, Rob Chandler

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Brand Stories | Inside WestJet's Strategy to Keep Loyalty Simple in a Crowded Market

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Jun 11, 2026 35:23 Transcription Available


Send us Fan MailAs one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to a halt—airline rewards programs became arguably more important than ever, as airlines across the world sought to get people flying again.  But according to Byron Kelly, Director of Loyalty at WestJet, the Canadian airline was getting more traction out of its WestJet RBC Mastercard, its co-brand credit card with Royal Bank of Canada, for purchases made on everything outside of travel.  “There were months where airlines were getting more money in cash receipts from their co-brand credit card spend than they were in ticket sales because nobody was buying tickets,” he said. “So, COVID wasn't a blessing for anyone but in some ways for loyalty programs it's shined a bit of a spotlight on the value, and I think helped accelerate acceptance of the value of the programs in some ways coming out of COVID.” 

Supply Chain Now Radio
Driving Innovation in Returns Management: David Sobie with Happy Returns

Supply Chain Now Radio

Play Episode Listen Later Jun 10, 2026 44:48


Most retailers don't have a return policy problem. They have an incentive problem. In this episode of Supply Chain Now, Scott W. Luton is joined by David Sobie, Co-Founder and CEO of Happy Returns, for a deep dive into the returns crisis and reverse logistics. David brings over a decade of real-world experience helping major retail brands turn post-purchase friction into customer loyalty. He shares critical data from their latest report with the NRF, exposing a staggering rise in retail fraud, the undeniable psychology of the in-person return, and why over 70% of merchants are moving away from free returns to save "dead stock" from rotting off store shelves. Jump into the conversation: (00:00) Intro (04:41) Career beginnings and lessons learned (08:15) Hautelook marketing sparks Happy Returns (12:00) BORIS revolutionizes online return experience (19:38) Speed and return fees impact retail (22:53) Combating returns fraud with technology (31:44) Expanding network to ten thousand locations (35:16) Expert advice for supply chain leaders (39:11) Future of personalization and growth Additional Links & Resources: Connect with David Sobie: https://www.linkedin.com/in/david-sobie-a37ab/ Learn more about Happy Returns: www.happyreturns.com Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- From AI Pilots to Performance: How Supply Chain Leaders Are Scaling Agentic AI: https://bit.ly/49hCqIq WEBINAR- Amazon Supply Chain 101: Enabling efficiency and growth for businesses everywhere–and everywhere they sell: https://bit.ly/49r8N7D WEBINAR- The Expanding Role of Supply Chain Optimization Teams in Driving Business Impact: https://bit.ly/3PHRAAf WEBINAR- AI that moves at velocity: Cut through latency with agentic workflows: https://bit.ly/4x4626t This episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/driving-innovation-returns-management-happy-returns-1594 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mexico Business Now
'The Invisible Equation of Talent and Customer Loyalty' by Matías Fernández, Chairman & CEO, Acute Talent

Mexico Business Now

Play Episode Listen Later Jun 10, 2026 9:10


The following article of the Entrepreneurs industry is: 'The Invisible Equation of Talent and Customer Loyalty' by Matías Fernández, Chairman & CEO, Acute Talent. 

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Jun 4, 2026 30:55 Transcription Available


Send us Fan MailWhen Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant. Launched nationally two months earlier in tandem with the launch of the company's new app, Bundt Rewards was a loyalty program in name only, as McMillen describes it. “We went national in September of 2024, but we literally didn't have an onboarding series, and we didn't even have offers,” she said. “So, we launched this loyalty program, and nobody did anything with it.” For Nothing Bundt Cakes, her expertise came at the right time. McMillen first established herself in the loyalty industry in 1998, at age 27, when she launched Blockbuster Awards, the rewards program for the iconic video rental chain, Blockbuster. 

On The Homefront with Jeff Dudan
A $6 Gift That Won a Six-Figure Contract: The Power of Actually Listening to Clients with Neen James

On The Homefront with Jeff Dudan

Play Episode Listen Later Jun 3, 2026 57:27


Jeff Dudan's free digital copy of his book What if you could give every customer a luxury experience - without a luxury budget? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Neen James, global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*, to reveal the exact systems and mindsets that separate transactional businesses from unforgettable ones. Neen breaks down why satisfied customers are your biggest risk (not your biggest asset), how a $6 magazine subscription won a six-figure contract, why every business should think like a hotel concierge instead of a bellhop, and the five luxury levers any company - home services, franchise, B2B, or retail - can apply immediately to create advocates, not just clients. You'll learn: • The difference between a transactional and transformational customer experience • How to systemize thoughtfulness so personalization scales across your team • What luxury brands like Chanel, Delta, and private aviation do differently - and how you can borrow it • Why storytelling and metaphor are free tools that make your business impossible to forget • The Experience Elevation Model: Entice → Invite → Excite → Delight → Ignite • How to create "champagne moments" that turn ordinary service into word-of-mouth marketing • The hidden cost of not paying attention - in business, relationships, and life • Why your satisfied customers are already being poached by your competitors Whether you're a franchisee, franchise brand, home services business, or entrepreneur looking to build a legacy brand, this episode is packed with actionable systems you can start implementing today.  Homefront Brands: https://www.homefrontbrands.com Jeff Dudan: https://www.jeffdudan.com Guest: Neen James Guest YouTube: https://www.youtube.com/user/AussieNeen  Guest Website: https://neenjames.com/  Guest Socials: https://www.linkedin.com/in/neenjames/  #CustomerExperience #LuxuryBusiness #SmallBusinessGrowth #FranchiseBusiness #WordOfMouth #BusinessStrategy #UnemployablePodcast #Neen James #ClientRetention #EntrepreneurMindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On The Homefront
A $6 Gift That Won a Six-Figure Contract: The Power of Actually Listening to Clients with Neen James

On The Homefront

Play Episode Listen Later Jun 3, 2026 57:27


Jeff Dudan's free digital copy of his book What if you could give every customer a luxury experience - without a luxury budget? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Neen James, global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*, to reveal the exact systems and mindsets that separate transactional businesses from unforgettable ones. Neen breaks down why satisfied customers are your biggest risk (not your biggest asset), how a $6 magazine subscription won a six-figure contract, why every business should think like a hotel concierge instead of a bellhop, and the five luxury levers any company - home services, franchise, B2B, or retail - can apply immediately to create advocates, not just clients. You'll learn: • The difference between a transactional and transformational customer experience • How to systemize thoughtfulness so personalization scales across your team • What luxury brands like Chanel, Delta, and private aviation do differently - and how you can borrow it • Why storytelling and metaphor are free tools that make your business impossible to forget • The Experience Elevation Model: Entice → Invite → Excite → Delight → Ignite • How to create "champagne moments" that turn ordinary service into word-of-mouth marketing • The hidden cost of not paying attention - in business, relationships, and life • Why your satisfied customers are already being poached by your competitors Whether you're a franchisee, franchise brand, home services business, or entrepreneur looking to build a legacy brand, this episode is packed with actionable systems you can start implementing today.  Homefront Brands: https://www.homefrontbrands.com Jeff Dudan: https://www.jeffdudan.com Guest: Neen James Guest YouTube: https://www.youtube.com/user/AussieNeen  Guest Website: https://neenjames.com/  Guest Socials: https://www.linkedin.com/in/neenjames/  #CustomerExperience #LuxuryBusiness #SmallBusinessGrowth #FranchiseBusiness #WordOfMouth #BusinessStrategy #UnemployablePodcast #Neen James #ClientRetention #EntrepreneurMindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your Fitness Money Coach Podcast
Unlocking Customer Loyalty and Growth with (Disney Trained) Vance Morris

Your Fitness Money Coach Podcast

Play Episode Listen Later Jun 2, 2026 35:21


#324 In this episode, Vance Morris, a Disney-trained customer experience and direct response marketing expert, shares actionable strategies to grow your business through effective marketing, customer retention, and creating memorable experiences. Whether you're in health, fitness, or service-based industries, learn how to differentiate yourself and build a loyal client base. Key Topics Covered: The difference between direct response marketing and brand awareness tactics How to position your business as the only provider in your niche The importance of customer loyalty and retention in long-term growth Effective use of print newsletters, postcards, and email marketing for engagement How Disney's approach to customer experience can be adapted for small businesses Leveraging referrals and emotional connections to attract new clients Common marketing mistakes to avoid and lessons learned Personal insights: Books, leadership, and unique business trips to Disney Resources: 52 Ways to Wow Your Customer Without Breaking the Bank The Ultimate Sales Letter by Dan Kennedy Connect with Vance Morris: LinkedIn Website

Doing CX Right‬ Podcast
214. How To Make Every Employee Accountable For Customer Loyalty | Chris Morrissey

Doing CX Right‬ Podcast

Play Episode Listen Later Jun 2, 2026 27:26


Your contact center agents are not the only people responsible for your customer experience. Every person in your company who touches a product, a process, or a decision is shaping how your customer feels about your brand, whether they realize it or not. Chris Morrissey, General Manager of Customer Experience at Zoom, calls this horizontal CX, and it starts with one question every leader should be asking every employee, every quarter: how did you use what you learned from customers to make a better decision? When that question becomes routine, "not my job" stops being an option. This episode covers what it takes to build that accountability across every role, every channel, and every technology decision your company is making right now. What You Will Learn Why measuring individual interactions instead of full customer journeys causes teams to celebrate outcomes that are actually failures Which voices of the customer most companies are collecting but never routing to the teams making product, marketing, and service decisions Why keeping customers is a bigger revenue lever than acquiring them at scale, and why most recognition and compensation structures have not caught up to that reality What it takes to make store staff, product owners, and agents show up as one brand to a customer who does not care about your org chart Why the pressure to adopt AI fast may be creating a problem worse than the one companies are trying to solve Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

The Voice of Retail
Retail's AI Reckoning: Jackie Swanson, Managing Partner at Gartner Consulting on Winning the Agentic Future

The Voice of Retail

Play Episode Listen Later May 29, 2026 28:46


On this episode of The Voice of Retail, host Michael LeBlanc welcomes Jackie Swanson, Managing Partner at Gartner Consulting, for a wide-ranging and highly practical conversation about artificial intelligence, agentic commerce, and the rapidly changing future of retail. Swanson brings Gartner's global perspective to one of the most urgent strategic issues facing retailers today: how AI is fundamentally reshaping customer discovery, commerce channels, operating models, and competitive advantage. Drawing on Gartner's extensive AI research and consulting work with retailers and consumer brands in Canada and around the world, she explains why generative AI represents a structural shift unlike previous technology waves such as cloud computing or mobile commerce. At the centre of the discussion is the rise of “agentic commerce” — a world where AI agents like ChatGPT, Claude, and future large language model interfaces increasingly sit between retailers and consumers. Instead of browsing websites or apps, customers are beginning to shop conversationally through AI interfaces that recommend, filter, compare, and eventually complete purchases on their behalf. Swanson explains why this represents an entirely new commerce channel and why retailers must rethink their strategies before they lose control of customer discovery and loyalty. Michael and Jackie explore the major implications for SEO, branding, merchandising, customer relationships, and organizational design as AI-driven commerce accelerates. Swanson introduces the emerging concept of “AEO” — AI Engine Optimization — and discusses how retailers must rethink product data, customer signals, and digital infrastructure to ensure their brands surface inside AI-driven shopping experiences. The conversation also tackles one of the industry's biggest strategic questions: who inside a retail organization should own AI? Swanson argues that an AI strategy cannot be confined solely to IT or digital teams. Instead, it must become a CEO-level, cross-functional transformation involving merchandising, marketing, loyalty, operations, and technology leadership. Swanson outlines three critical priorities retailers must address over the next 12 to 18 months: establishing strong AI governance and ethical frameworks, cleaning and restructuring enterprise data for AI readiness, and creating clear organizational ownership for AI strategy and execution. The episode closes with a fascinating discussion about which retail categories may benefit most from AI-driven commerce, why smaller challenger brands could gain unexpected advantages, and why retailers that adopt a “wait and see” approach risk falling dangerously behind. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Loyalty Talk
#60: Loyalty Espresso - Shot 13

Loyalty Talk

Play Episode Listen Later May 29, 2026 23:39


Der Loyalty Espresso ist das Kurzformat des Loyalty Talk Podcasts und liefert relevante Insights und Denkanstösse für alle, die sich mit CRM, Kundenbindung und Loyalität beschäftigen. Wie ein starker Espresso am Morgen: kurz, intensiv und belebend. Genau so servieren wir die spannendsten Loyalty-News aus der DACH-Welt. Themen dieser Episode des Loyalty Espresso: - Joybuy startet mit JoyPlus in Deutschland - Sunrise lanciert Sunrise Rewards - OneASICS in 16 europäischen Ländern eingeführt - Migros Cumulus belohnt Teilnahme an Volksläufen mit Punkten - Migros Vereinsbon-Kampagne - Community-getriebene Loyalty-Aktion - CocaCola startet The Club Loyalty-Programm

Let's Talk Loyalty
Inside BofA Rewards: Bank of America's New Vision for Customer Loyalty (#775)

Let's Talk Loyalty

Play Episode Listen Later May 28, 2026 33:40


The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------Today's episode is with Shikha Narula - Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America.Bank of America recently announced BofA Rewards, a no fee program designed to reward clients throughout their financial journey. The program went live on May 27, 2026, and represents an evolution of Preferred Rewards that embodies a comprehensive approach to customer loyalty.Shikha and we dig in to why this approach is well suited to build strong and lasting relationships with banking customers and how it is strategically positioned into BofA's overall growth strategy.Shikha and her team are responsible for developing and delivering client-centric strategies and innovative solutions to meet Bank of America's clients' current and emerging financial needs. Prior to joining Bank of America in March 2022, Shikha was the head of US Consumer Lending Products at American Express and previously worked with Citigroup for 16 years.Hosted by Bill Hanifin - Wiser Loyalty podcast, a series produced in partnership between Let's Talk Loyalty and The Wise Marketer™.*Please note the episode was recorded on March 31 2026 prior to the new BofA Rewards launch*Show Notes :-1) Shikha Narula2) Bank of America.3) BofA Rewards5) Smart Brevity (Book Recommendation)6) The Wall Street Journal (Article Recommendation)

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later May 28, 2026 29:39 Transcription Available


Send us Fan MailWyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fierce in the travel hospitality industry, even for a company like Wyndham that has built a massive global footprint. As the competitive landscape continues to change and grow, Wyndham remains successful by staying focused on two core constituencies.  “A key pillar to our success is providing our franchisees with industry leading technology, as well as our massive scale to drive efficiencies across their business model to maximize their profitability,” said Michael Shiwdin, Group VP, Integrated Brand Marketing, Loyalty & Digital at Wyndham. “Second is really being laser focused on the consumer.” 

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later May 26, 2026 24:54 Transcription Available


Send us Fan MailThe advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers shop. “Brands are going to need a loyalty engagement solution that's more immediate, more relevant and easier to execute because they're going to be competing not only for the consumer but the AI agent as well,” Harrison said. “And the winning experience is the one that not only the consumer has, but that its assistant or its agent can confidently choose and apply in real time.” 

Loyalty Talk
#59: Customer Lifetime Value & Loyalty: Kaufen war gestern - bleiben ist alles?

Loyalty Talk

Play Episode Listen Later May 22, 2026 44:27


In Episode #59 des Loyalty Talk Podcast gibt es ein Special: Ich habe auf der d3con in Hamburg ein Panel zum Thema „Customer Lifetime Value & Loyalty: Kaufen war gestern – bleiben ist alles?“ moderiert. Gemeinsam mit Experten aus unterschiedlichen Branchen diskutiere ich die Frage: Wird Loyalität zur entscheidenden Währung und wie lässt sich der Customer Lifetime Value ins Zentrum von Marketing und Steuerung rücken?

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs' Mission Has Strengthened Emotional Loyalty With Its Guests

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later May 21, 2026 23:44 Transcription Available


Send us Fan MailCompanies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country.  The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes this mission to help first responders personally. The Sorensen brothers are both former firefighters who opened the first Firehouse Subs in Jacksonville, Florida before expanding to over 1,200 restaurants in about 46 states in the U.S. As part of its mission, a portion of every purchase at Firehouse Subs goes toward the Public Safety Foundation. According to Alex Arkhangelskaya, Senior Product Manager for Firehouse Subs, the company has provided over $100 million to first responders through the foundation to help fund life-saving equipment.  

Doing CX Right‬ Podcast
213. How To Build An Effective Customer Loyalty Program: Lessons From IKEA | Martin Villanueva

Doing CX Right‬ Podcast

Play Episode Listen Later May 19, 2026 23:47


Most loyalty programs are designed around rewards: points and discounts that give customers a reason to return. That design produces a specific problem. When the incentive expires or another brand matches it, the customer accepts the offer and does not return. The companies that retain customers year over year treat loyalty as a relationship, not a transaction. Most companies have not made that shift yet. In this episode of Doing CX Right℠, Stacy Sherman examines that problem with Martin Villanueva, Global Head of Personalization and Loyalty at IKEA. They explain why most loyalty budgets stay underfunded, what that costs in long-term revenue, and the specific steps leaders need to take first. You will learn how to: Position loyalty as a growth engine, not a cost center, when making the financial case to the C-suite Use customer journey mapping to align CX, support, personalization, and marketing teams around a single experience Design a value exchange that gives customers a clear reason to share their data Apply AI to personalization in a way that increases relevance, not just message volume Measure customer loyalty through repeat purchase rate, active member rate, CLTV, and whether customers are sharing more data over time as a signal that they believe the brand delivers value Final Thoughts Customer acquisition costs rise every year. A loyal customer base reduces dependence on that spending. The leaders who make that investment first hold an advantage that competitors cannot easily replicate. Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

How to Run a Successful Business (and still have a life!)
S3E16: Little Things, Big Loyalty: How to Keep Customers Coming Back - Part 3

How to Run a Successful Business (and still have a life!)

Play Episode Listen Later May 19, 2026 14:52


Customer retention doesn’t require grand gestures or complicated systems — it’s built through small, intentional actions done consistently. In this highlight episode, Stacey dives into simple but powerful ways to make customers feel valued, heard and excited to return. From confidently asking for feedback (even when things go wrong), to creating moments of surprise and delight outside the four walls of your business, Stacey shares practical strategies that strengthen loyalty and reduce the pressure of constant customer acquisition. This episode also explores how to spot “flight risks” early and proactively reconnect before customers quietly disappear. If you want more repeat customers, stronger relationships and a business that feels easier to run, this episode is packed with ideas you can implement straight away.See omnystudio.com/listener for privacy information.

Leaders in Customer Loyalty, Powered by Loyalty360
#524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later May 19, 2026 26:17 Transcription Available


Send us Fan MailWhen most people think about loyalty programs, they likely think about the ones that are designed for consumers — gift cards, travel points, credit card rewards, and other perks that brands use to deepen their relationship with their members.  CarltonOne is a Canadian technology company that provides the platform powering these types of programs for roughly 200 clients in financial services, technology, automotive, healthcare, the restaurant industry and more. But the company also provides the infrastructure for loyalty programs that might sometimes get overlooked: those that are designed to recognize and reward employees.  Whether it's recognizing employees for years of service, reaching performance goals or other reasons, these programs are vital to helping companies reduce employee churn and increase engagement among their workforce, according to Melanie Corasaniti, Vice President of Client Success at CarltonOne.

The Voice of Retail
Stephen Bailey, Chief Marketing Officer at John Fluevog Shoes, on Building a Global Cult Retail Brand Through Community, Creativity & Retail Courage

The Voice of Retail

Play Episode Listen Later May 15, 2026 31:23


On this episode of The Voice of Retail, host Michael LeBlanc sits down with Stephen Bailey, Chief Marketing Officer of Vancouver's John Fluevog Shoes—one of North America's most distinctive independent retail brands. For over 56 years, Fluevog has built a fiercely loyal customer community by doing something most brands struggle to sustain: staying unapologetically unique. With 20 stores across Canada and the United States, a direct-to-consumer model, and a decision to step away from wholesale, Fluevog has created a retail ecosystem built on scarcity, craftsmanship, human connection, and creative courage. Stephen shares his 21-year journey helping shape one of Canada's most iconic design-led retail brands. From creating limited-run footwear collections manufactured in small family-owned factories around the world, to nurturing a passionate global community of “Fluevogers,” he explains why being “not for everyone” has become one of the company's greatest strategic advantages. Michael and Stephen explore how heritage brands stay relevant without becoming trapped by their own history. Stephen shares why Fluevog refuses to chase trends, how the company balances creativity with commercial discipline, and why staying true to brand character has helped them navigate economic cycles, retail disruption, and changing consumer behaviors. The conversation also tackles one of retail's biggest current themes: AI and algorithm-driven commerce. Stephen offers candid insights on how niche brands can thrive in a world increasingly shaped by machine-driven recommendations, digital marketing automation, and platform economics—while still protecting the human side of retail. They also discuss international growth, including Fluevog's ambitious expansion into Amsterdam, the lessons learned from operating in global markets, and why physical retail remains the company's most powerful marketing channel. Perhaps most importantly, Stephen shares why community remains Fluevog's ultimate moat. From in-store “Fluevogologists” delivering highly personalized service to customer interactions that dramatically reduce returns while building loyalty, Fluevog continues proving that in an increasingly digital world, human connection still drives extraordinary retail outcomes.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

How to Run a Successful Business (and still have a life!)
S3E15: Little Things, Big Loyalty: How to Keep Customers Coming Back - Part 2

How to Run a Successful Business (and still have a life!)

Play Episode Listen Later May 12, 2026 14:59


In part two of the customer retention series, Stacey dives into one of the most powerful — and often overlooked — ways to keep customers coming back: building genuine relationships. From remembering names to creating simple systems that help customers feel seen, heard and valued, this episode explores why retention is far more effective than constantly chasing new customers. Stacey shares practical examples from her own business, explains how small personal touches can dramatically increase loyalty, and challenges business owners to embed relationship-building into their daily processes. If you want stronger customer connections, better retention and more sustainable revenue, this episode delivers simple strategies you can start using immediately.See omnystudio.com/listener for privacy information.

Resoundingly Human
From data to devotion: The analytics of customer loyalty

Resoundingly Human

Play Episode Listen Later May 10, 2026 27:44


In this episode, we're diving into something every one of us experiences - but may not always think about strategically: customer relationships. Why do we stay loyal to some brands and leave others after one frustrating interaction? How are analytics and AI helping companies predict churn, personalize experiences, and build trust in a world where customers have more power than ever before? Helping tackle these questions is Ankit Agrawal, whose work sits at the intersection of analytics, customer experience, and business strategy. We'll talk about what companies are getting wrong about loyalty, how CRM has evolved, and why the future of customer relationships may depend as much on empathy as it does on algorithms.

Alex & Annie: The Real Women of Vacation Rentals
How Marriott Vacations Worldwide Thinks About Loyalty with President, Mike Flaskey

Alex & Annie: The Real Women of Vacation Rentals

Play Episode Listen Later May 6, 2026 59:25 Transcription Available


Send us a message!In this episode, we welcome back Mike Flaskey, President and Chief Operating Officer of Marriott Vacations Worldwide.Mike shares what brought him back to the industry, what his new role looks like, and how Marriott Vacations Worldwide is approaching loyalty, customer experience, owner engagement, and long-term value.The conversation looks at the timeshare and vacation club model through a hospitality lens, including how major brands build trust, keep owners engaged, and create value beyond the initial sale or stay.Alex, Annie, and Mike also explore what short-term rental operators can learn from Marriott Vacations Worldwide, especially when it comes to consistency, brand standards, guest experience, and creating reasons for people to stay connected over time.Episode Chapters:02:32 - Why Mike returned to the industry and joined Marriott Vacations Worldwide10:06 - How Marriott Vacations Worldwide thinks about loyalty11:02 - The role of Marriott Bonvoy in brand affinity and direct bookings18:53 - What vacation rental operators can learn from timeshare19:30 - How brand standards help build guest trust28:20 - Why lifetime value matters in the customer journey29:00 - Viewing vacation ownership as a subscription business31:09 - Using experiences to strengthen loyalty and engagement40:11 - How Marriott Vacations Worldwide is using AI in sales training41:41 - How AI is changing digital search and hospitality marketing47:52 - Why prepaid vacations create resilience51:43 - What is ahead for Marriott Vacations WorldwideConnect with Mike:LinkedIn: https://www.linkedin.com/in/mike-flaskey-13496094 Instagram: https://www.instagram.com/thevacationdr/reels/ Connect with Marriott Vacations Worldwide:Marriott Vacation Club: https://www.instagram.com/marriottvacationclub/ Westin Vacation Club: https://www.instagram.com/westinvacationclub/ Sheraton Vacation Club: https://www.instagram.com/sheratonvacationclub/ ✨ Exclusive Offer to Alex & Annie Listeners:Automate your short-term rental operations with Hospitable.Start a 14-day free trial and get 25% off your bill for the first 6 months.

The Modern Customer Podcast
Build a Brand Like Trader Joe's: Why Human Interaction Still Drives Customer Loyalty

The Modern Customer Podcast

Play Episode Listen Later May 5, 2026 20:23


Retail is moving toward more automation, and for customers, the experience is increasingly defined by how those systems perform. At Trader Joe's, the experience is shaped differently. It builds loyalty through in-store interaction and human connection. This week on The Modern Customer Podcast, Mark Gardiner, author of Build a Brand Like Trader Joe's, shares insights from his experience working inside the company and what it reveals about delivering customer experience through people.

Leaders in Customer Loyalty, Powered by Loyalty360
#523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Apr 30, 2026 28:38 Transcription Available


Send us Fan MailEven as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the company deliver the same value it has always provided them. Known for its Shark vacuums and its Ninja blenders among other products, SharkNinja still focuses on one consumer at a time. Or to put it another way, CEO Mark Barrocas has often said that the goal is to build the business one five-star review at a time. For SharkNinja, providing value to its customers goes beyond just delivering great products. It's also about delivering top-notch customer service that creates a superior customer experience. Jake Finch, Vice President of Global Customer Experience for SharkNinja, has seen customer experience become a much more holistic deliverable for companies today.

The Agile World with Greg Kihlstrom
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

The Agile World with Greg Kihlstrom

Play Episode Listen Later Apr 28, 2026 27:09


What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way? Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn't satisfaction or delight, but simply how easy you are to do business with. We'll explore why reducing customer effort is a critical competitive advantage and how enterprise brands can identify and eliminate the points of friction that drive customers away.To help me discuss this topic, I'd like to welcome, David Avrin, CX Keynote Speaker and Author at Ridiculously Easy International, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas. About David Avrin One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 28 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.  David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.  David Avrin on LinkedIn: https://www.linkedin.com/in/davidavrin/ Resources Ridiculously Easy International: https://www.davidavrin.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Get the book: Ridiculously Easy to Do Business With by David Avrin: https://share.google/iwUGAonakI63ZU2vR Ridiculously Easy Intl. website: https://www.ridiculouslyeasy.com/ Get the new research report David mentioned: The Frequency of Customer Friction: https://www.ridiculouslyeasy.com/research Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Agile World with Greg Kihlstrom
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

The Agile World with Greg Kihlstrom

Play Episode Listen Later Apr 28, 2026 24:39


What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way?Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn't satisfaction or delight, but simply how easy you are to do business with. We'll explore why reducing customer effort is a critical competitive advantage and how enterprise brands can identify and eliminate the points of friction that drive customers away.To help me discuss this topic, I'd like to welcome, David Avrin, CX Keynote Speaker and Author at Ridiculously Easy International, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas. About David Avrin One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 28 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.  David Avrin on LinkedIn: https://www.linkedin.com/in/davidavrin/ Resources Ridiculously Easy International: https://www.davidavrin.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Get the book: Ridiculously Easy to Do Business With by David Avrin: https://share.google/iwUGAonakI63ZU2vR Ridiculously Easy Intl. website: https://www.ridiculouslyeasy.com/ Get the new research report David mentioned: The Frequency of Customer Friction: https://www.ridiculouslyeasy.com/research Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Doing CX Right‬ Podcast
211. Customer Loyalty From Impressed to Obsessed For ROI Growth | Jon Picoult (Replay)

Doing CX Right‬ Podcast

Play Episode Listen Later Apr 28, 2026 31:03


Are you struggling to turn satisfied customers into brand loyalists? Discover how to shift from merely impressing to creating customer obsession in this episode of Doing CX Right. Join host Stacy Sherman and guest Jon Picoult as they reveal how crafting standout experiences can accelerate ROI growth. They explain innovative ways to build emotional connections that turn customers into vocal advocates. Plus, learn how prioritizing your current customer base can accelerate revenue growth and enhance your competitive advantage. Don't miss out. Listen now to learn how to transform customer satisfaction into deep brand commitment. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies. Book time with Stacy Sherman here.

Leaders in Customer Loyalty, Powered by Loyalty360
#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Apr 28, 2026 37:33 Transcription Available


Send us Fan MailOne of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically, a chief financial officer and a chief marketing officer might have very different views of the program, with the former seeing it as a cost center while the latter sees it as a growth engine.  A CFO could focus on economics over perks by looking to add expiration policies or increasing redemption thresholds, whereas a CMO is focused on things like personalization, brand engagement, and customer acquisition and retention.  According to David Glantz, Director of Business Development for Germany's Loyalty Partner Solutions (LPS), one of the key ways a CMO can bridge the divide with a CFO is by having the right KPIs in place to effectively argue the value of the program for not just customers, but also the company. KPIs are just one aspect of the program design that LPS helps its partners create.  

The Agile World with Greg Kihlstrom
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

The Agile World with Greg Kihlstrom

Play Episode Listen Later Apr 23, 2026 36:52


What if your brand's success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time?Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories.Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We'll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans.To help me discuss this topic, I'd like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas. About Paul Epstein PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, celebrated for creating the San Francisco 49ers Talent Academy and Leadership University, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine's top thought leaders that get results. When not on stage, Paul is the Founder & CEO of WIN MONDAY™, a leading habit-building company that drives high-performance, momentum, and growth for championship cultures across the globe. Paul Epstein on LinkedIn: https://www.linkedin.com/in/paulepsteinspeaks/ Resources Win Monday: https://paulepsteinspeaks.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The Agile World with Greg Kihlstrom
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

The Agile World with Greg Kihlstrom

Play Episode Listen Later Apr 23, 2026 40:22


What if your brand's success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time? Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories. Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We'll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans. To help me discuss this topic, I'd like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas. About Paul Epstein PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, celebrated for creating the San Francisco 49ers Talent Academy and Leadership University, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine's top thought leaders that get results. When not on stage, Paul is the Founder & CEO of WIN MONDAY™, a leading habit-building company that drives high-performance, momentum, and growth for championship cultures across the globe. Paul Epstein on LinkedIn: https://www.linkedin.com/in/paulepsteinspeaks/ Resources Win Monday: https://paulepsteinspeaks.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Leaders in Customer Loyalty, Powered by Loyalty360
#521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky's Deli is Returning to its Roots While Also Focusing on the Future

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Apr 23, 2026 33:06 Transcription Available


Send us Fan MailIt was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand Officer, and one of her first tasks was to lead the deli franchise through a rebranding effort.  While trying to get back to Schlotzsky's home base in Austin one day, a storm in Texas led to canceled flights, and so Varner and a handful of other people decided to carpool there together instead. After telling her fellow passengers where she worked while passing through McAllen, something stuck out to her: All of them referred to Schlotzsky's as Schlotzsky's Deli.  Although the company had dropped Deli from its name during a previous rebranding, Varner realized how important it remained to its identity among its longtime customers.  “Every single person in that car knew Schlotzky's because they were Texans. But they all called it Schlotzsky's Deli,” Varner said. “So, one of the things that we found out is even though the brand has had a lot of names and we've dropped deli over the years, we still had a deli heritage.” Loyalty360 spoke to Varner about her rebranding strategy, how the company continues to innovate its loyalty program, and the challenge of attracting a younger generation of diners, while continuing to deliver the service and menu that its most devoted customers expect.  

Remarkable Results Radio Podcast
Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Remarkable Results Radio Podcast

Play Episode Listen Later Apr 21, 2026 29:52


Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt's Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn't naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer's Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today's automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm

Doing CX Right‬ Podcast
210. A Better Way to Predict and Boost Customer Loyalty That Most Leaders Overlook | Isabelle Zdatny

Doing CX Right‬ Podcast

Play Episode Listen Later Apr 21, 2026 38:52


Most business leaders track traditional metrics such as NPS, Customer Satisfaction (CSAT), and average response time. They are, however, overlooking the single factor that reliably predicts customer return, referrals, increased spending, and the willingness to forgive a mistake: emotion. This episode focuses on proving the cost of this emotion gap and detailing the actions leaders must take now to achieve lasting success. Stacy Sherman spoke to Isabelle Zdatny at Qualtrics XM Institute about in-depth research that reveals what separates companies that earn customer loyalty from those that keep losing it without knowing why. Their conversation provides leaders with clear, actionable strategies for measuring and managing the emotional experience to drive measurable business outcomes. What you will learn: How to identify the one emotion your brand must stand for and turn it into a metric your leadership team will act on. Why customers with high emotion ratings are exponentially more likely to trust, forgive a mistake, and recommend your brand than any functional metric currently predicts. What a four-year longitudinal study of publicly traded companies reveals about the stock performance gap between emotion leaders and emotion laggards. Why AI deployed in customer service is eroding trust faster than it is creating efficiency, and what to do instead. How one company stopped measuring satisfaction entirely, created a proprietary metric tied to executive compensation, and changed how their entire organization operated. What behavioral signals inside your existing call recordings and chat transcripts are already telling you about how customers feel that post-transaction surveys will never capture. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies. Book time with Stacy here.

Milenomics ² Podcast - No Annual Fee Edition
TravelStories Episode 77: Freddie Awards and so much more with Ed Pizzarello

Milenomics ² Podcast - No Annual Fee Edition

Play Episode Listen Later Apr 19, 2026 113:30


Talking Freddie Awards and so much more with Ed Pizzarello Episode 77: Show Notes Note: Video versions are on Youtube and Spotify In this episode, we sit down with Ed Pizzarello to dive deep into the evolving landscape of loyalty programs, Freddie awards (don't forget to go to vote.freddieawards.com to make sure your voice is heard!), and the latest shifts in Las Vegas. From maximizing your miles to uncovering affordable Sin City gems, we offer a comprehensive look at the travel industry. This is a wide ranging discussion that even includes navigating the streets of Hong Kong and Taipei, airline fleet innovations, and the inevitable tangents of gold that we love to take.. Key Points From This Episode: 00:00 Introduction to the Freddie Awards 01:47 The History and Importance of the Freddie Awards 04:04 Voter Dynamics and Brand Loyalty in the Freddie Awards 06:14 Regional Voting Trends and Airline Perceptions 08:31 The Value of Loyalty Programs Across Regions 09:57 The Legacy of Sir Freddie Laker 12:17 The Impact of Points and Miles on Travel 13:52 Redemption Ability and Airline Value Changes 15:55 The Evolution of Miles and Points Programs 18:03 The Shift in Airline Preferences 19:30 The Best Loyalty Credit Cards Today 21:39 Maximizing Value from Loyalty Programs 23:43 Expectations in Family Travel 24:14 Trends in the Freddie Awards and Loyalty Programs 28:22 The Evolution of Loyalty Programs 31:53 The K-Shaped Economy and Its Impact on Travel 37:43 Vegas Trends: The Changing Landscape 57:46 Reinventing Vegas: Affordability and Culinary Delights 58:43 Exploring Culinary Delights in Vegas 01:02:39 Reflections on Hong Kong's Changing Atmosphere 01:24:49 United Airlines Innovations and Fleet Improvements 01:27:50 Premium Economy Experience and Customer Comfort 01:31:18 Demand for Premium Seats and Catering Quality 01:38:17 Customer Loyalty and Airline Business Strategies —---------------- Key Topics for Episode Discussion Post: The History and Importance of the Freddie Awards The Evolution of Airline and Hotel Loyalty Programs Vegas Trends: The Changing Landscape, Affordability, and Hong Kong's Shifting Atmosphere Cultural Insights and Comparative Travel: Taipei vs. Hong Kong United Airlines Innovations, Fleet Improvements, and the Passenger Experience Airline Business Strategies: Loyalty Programs and Credit Card Value Keywords: Pizza in Motion, Miles to Go Podcast, Freddie Awards, loyalty programs, Vegas trends, miles and points, Freddie Awards, airline loyalty, hotel programs, Vegas affordability, travel hacking, loyalty industry insights Travel, Airlines, Hong Kong, Taipei, Vegas, Airline Fleet, Loyalty Programs, Cultural Insights 

Let's Talk Loyalty
The World's Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (673)

Let's Talk Loyalty

Play Episode Listen Later Apr 16, 2026 36:44


In this special episode of Let's Talk Loyalty & Loyalty TV, we introduce The World's Largest Loyalty Programs™, a first-of-its-kind global report exploring the scale, reach, and influence of the biggest loyalty initiatives in the world.Created through a year of expert collaboration, authors Paula Thomas, Laurent Guinand, and Rich Long reveal the brands building extraordinary customer communities with memberships reaching into the hundreds of millions.In this episode, you'll:Discover which are the largest loyalty programs on the planetDiscover the ONLY program in the world which boasts over half a BILLION membersFind out the 10 programs with over 200 million members eachPlus uncover an amazing list of brands with over 100 million members eachIf you're passionate about loyalty like we are, this is an episode you won't want to miss.DOWNLOAD this landmark industry publication—bringing together deep industry experience and a shared passion for loyalty at scale.This episode is sponsored by Capillary Technologies and hosted by Megan (Sherrell) Fiorendino.Show Notes:1) The World's Largest Loyalty Programs™3) Paula Thomas4) Laurent Guinand5) Rich Long

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Apr 16, 2026 43:51 Transcription Available


Send us Fan MailFor most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention. When it does, expectations are straightforward: reliable service, fair pricing, and a seamless experience. For Deutsche Telekom AG, meeting those expectations is only part of the equation. The company is focused on extending its role beyond connectivity, building a model where it becomes a meaningful part of customers' daily lives through added value and relevance. Loyalty360 spoke with Arnab Goswami, VP of Customer Engagement and Partnerships, about how Deutsche Telekom is rethinking loyalty through its Magenta Moments program, creating a partner-driven ecosystem, and scaling a unified experience across diverse markets. 

Let's Talk Loyalty
Best of the Back Catalogue: The Truth About Customer Loyalty with KPMG (#762)

Let's Talk Loyalty

Play Episode Listen Later Apr 14, 2026 53:28


This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.We're revisiting one of our standout conversations from the archives in this Best of the Back Catalogue episode. Originally released in November 2019, this discussion features insights from KPMG, one of the world's leading professional services firms and part of the “Big Four,” with operations in over 150 countries.In this episode, we explore KPMG's advisory work in customer experience and loyalty, along with key findings from its global research report, “The Truth about Customer Loyalty”. The report uncovers what truly drives consumers to return to brands, challenging conventional thinking around loyalty and engagement.We also revisit an in-depth interview with Selim Tanfous, Former Associate Director at KPMG Lower Gulf, who breaks down the findings of the report and shares expert perspectives on how businesses can build stronger, more lasting customer relationships.A timeless conversation that remains highly relevant for anyone interested in customer experience, loyalty, and brand strategy.Show Notes:1) Selim Tanfous2)The Truth About Customer Loyalty - 2019 edition3)Customer Experience Report 2019 edition.4)Me, My Life, My Wallet (2018 KPMG Loyalty Research Report)Other Loyalty Resources:5)Loyalty 360 - The Association for Customer Loyalty

Explore the Circular Economy
Circularity: a competitive edge in the era of tariffs?

Explore the Circular Economy

Play Episode Listen Later Apr 14, 2026 28:24


In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation's North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and former President of the Rainforest Alliance, to explore this and more. Tensie explains the ROSI (Return on Sustainability Investment) framework, developed at NYU Stern to help companies track and monetise the full value of sustainability strategies. This includes operational efficiency, risk reduction, new revenue and customer loyalty. Together, they explore how circular approaches can shorten supply chains and reduce exposure to tariffs and geopolitical shocks. They also tackle the harder questions: why do most companies still not act, even when the numbers stack up? And what will it take to bring finance, governance and the boardroom along for the journey? Sign up to the Ellen MacArthur Foundation's North America newsletter to keep up with the latest on circularity in North America. And if you enjoyed this episode, please leave a review or share it with a colleague to help us spread the word.

CX Goalkeeper - Customer Experience, Business Transformation & Leadership
Happy Customers, Real Money: The Business Case with Camila Ferreira

CX Goalkeeper - Customer Experience, Business Transformation & Leadership

Play Episode Listen Later Apr 12, 2026 33:31


This episode explores how customer experience directly impacts business growth and financial results. Camila Ferreira shares real stories, practical frameworks, and actionable advice for connecting customer satisfaction with ROI. Learn how to align teams, build trust, and turn feedback into measurable business value. About the guest Camila Ferreira is a global business strategist, international keynote speaker, and one of the most influential voices redefining Customer Experience as a growth engine. With over 20 years of executive leadership across Latin America, Europe, the United States, and the UAE, Camila has built a legacy of transforming companies from the inside out. She is the founder and CEO of Rise Up, co-author of Long Live CX, and the creator of the LimitLess framework, proving that when leadership, experience, and technology align, growth has no borders. Relevant links https://www.linkedin.com/in/camilaferreiraglobal/ https://www.instagram.com/camilaferreira_global/ https://www.camilaferreira.com/ https://www.youtube.com/@CamilaFerreira_Global Key Take-Aways Trust drives long-term loyalty: Building trust from day one leads to retention, referrals, and business growth. Quality over quantity in customers: Focus on valuable customers, not just increasing the number of clients. Act on feedback, not just collect: Feedback is only useful if companies take action and communicate results. Chapters 0:00 - Intro 0:35 - Career Background: Insights from Operations and Finance 2:07 - Mission to Translate Experience into Financial Success 3:11 - Bridging Customer Experience and Financial Metrics 5:16 - Building Trust: The Key to Customer Loyalty 10:06 - Transforming Customer Support into a Sales Driver 27:18 - Learning from Customer Feedback: Avoiding Common Pitfalls 31:23 - Golden Nugget: Choosing Courage Over Fear 32:14 - Conclusion Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify About the host: Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation. Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/

Business Made Simple with Donald Miller
#66: The 3 Tactical Moves That Build Customer Loyalty

Business Made Simple with Donald Miller

Play Episode Listen Later Apr 6, 2026 15:33


If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop     Customer loyalty is often won or lost in the small moments. People come back because of how you make them feel. In a world full of rushed and forgettable service, customers remember businesses that treat them with dignity. They want to feel seen, respected, and cared for. The problem is, many leaders say they want to serve customers well, but they never define what that actually looks like for their team. So how do you create an experience people actually remember?   In this episode of the StoryBrand Podcast, Donald Miller breaks down how Chick-fil-A built customer loyalty by making people feel valued. Drawing from his own experience with the company, Don shares 3 practical tactics that communicate respect, from saying "my pleasure" to carrying trays and walking guests to their cars in the rain. This episode will help you create simple, repeatable ways to make customers feel important and keep them coming back.         Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Talk Commerce
Live from Shoptalk Transforming Marketing Strategies with AI | Karen Wood

Talk Commerce

Play Episode Listen Later Apr 6, 2026 8:33


In this episode of the Talk Commerce podcast Live from Shoptalk, host Isaac Morey speaks with Karen Wood, the Chief Marketing Officer at Treasure Data. Filmed directly from the bustling show floor at Shoptalk in Las Vegas, this episode explores the practical application of artificial intelligence in modern marketing. The conversation highlights how businesses—ranging from mid-sized companies to large enterprises—can leverage their existing data to drive customer loyalty, identify brand advocates, and drastically improve operational efficiency.Key TakeawaysData Utilization: Many companies possess vast amounts of customer data but fail to maximize its potential for repeat business and loyalty.Identifying Advocates: Advanced propensity modeling and AI allow brands to identify potential and current brand advocates by synthesizing real-time data across various channels, including web activity and physical store interactions.Efficiency Gains: By utilizing AI, tasks that previously required weeks of work—such as audience segmentation and campaign activation—can now be executed in minutes using natural language commands.Mid-Market Support: Medium-sized businesses, which often have smaller, strapped teams, stand to benefit most from all-in-one AI marketing platforms that enable them to do more with fewer resources.The Reality of AI: Genuine expertise in AI is still evolving; successful adoption relies on continuous learning, testing, and incorporating real-world feedback into product development.Chapter Minutes:00:00 Introduction to Talk Commerce at Shoptalk00:16 Understanding the Treasure Data platform00:41 Unlocking customer data opportunities01:42 Identifying and cultivating brand advocates02:27 Integrating AI into the marketing stack04:14 AI solutions for mid-market businesses05:48 Introduction to the Marketing Super Agent06:55 Karen Wood's hot take on AI adoption07:54 Reflections on the Shoptalk experienceThis has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Apr 2, 2026 37:49


Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations. For more on The Turmeric Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Minds of Ecommerce
SMS Marketing Secrets: How Ecommerce Brands Increase Sales and Customer Loyalty With Heather Roach

Minds of Ecommerce

Play Episode Listen Later Apr 1, 2026 20:16


Heather Roach is the Director of Marketing at Original Footwear Company, a leading manufacturer of tactical footwear for military personnel, first responders, and outdoor enthusiasts. In her role, Heather has worked to evolve the company's approach to SMS from a basic, automated setup to a more hands-on, test-driven strategy centered on personalization and audience segmentation. Her approach emphasizes balancing promotional messaging with meaningful, human communication to strengthen customer relationships and drive performance. In this episode… SMS marketing has often been treated as an afterthought, with many brands plugging in basic flows and hoping for the best. But what happens when a company decides to truly invest in SMS as a core growth channel, making it a personalized, hands-on tool for customer engagement? Could a more thoughtful approach to SMS be the key to unlocking exponential returns for ecommerce businesses? Heather Roach, an ecommerce growth strategist, explains that success with SMS entails intentional, hands-on optimization. Heather emphasizes A/B testing messaging tone, timing, and format to understand what resonates. She highlights the importance of building diverse flows, including abandoned carts, product recommendations, and review requests, while balancing promotional texts with meaningful, human communication. By segmenting audiences, personalizing outreach, and actively managing responses (instead of relying solely on automation), brands can increase ROI, loyalty, and long-term engagement. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Heather Roach, Director of Marketing at Original Footwear Company, about leveraging SMS for ecommerce growth. Heather unpacks segmentation strategies, balancing promotions with brand voice, and optimizing automated flows for higher conversions.

Amazing Business Radio
Creating a Customer Loyalty Culture Featuring Lisa Checchio

Amazing Business Radio

Play Episode Listen Later Mar 31, 2026 24:06


Transforming Repeat Business into True Loyalty  Shep interviews Lisa Checchio, Chief Commercial Officer at EBG. She talks about how a hospitality mindset that is focused on making customers feel valued and appreciated, builds real loyalty in any industry.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What is hospitality mentality, and how does it enhance customer experience in any industry?  Are loyalty programs effective?  Why is customer perception important to business success?  How do word-of-mouth recommendations influence customer experience?  How does company culture shape customer experience?  Top Takeaways:    We can't talk about customer experience without talking about hospitality. No matter the industry, whether B2B, B2C, or government, the “hospitality mentality” is about making every interaction welcoming and memorable. At its core, hospitality is about making people feel valued, appreciated, and at home, regardless of whether they're a first-time visitor or a loyal customer.  A great customer experience comes from intentionally designing interactions that help people feel seen, heard, and comfortable. It's no longer just about products or services. Brands need to focus on making things easy for customers and creating genuine human connections, even in digital channels, so that every touchpoint feels welcoming and personal.  Focus with the end in mind. What matters most is how your customers feel and what they say about your brand when they leave.   Most loyalty programs are discount programs. The problem is that customers become loyal to the perks rather than to the company. So when the loyalty program is changed, or another company offers a better reward, customers walk away because they do not have a relationship with the brand.  Loyalty programs should go beyond points or discounts. True loyalty is built on relationships and trust. Customers return when they feel an emotional connection, not just because of rewards or perks.  A culture of hospitality starts inside the organization. Every employee, not just those in customer-facing roles, impacts the customer experience. A strong internal culture, from the frontlines to behind the scenes, helps create a consistent, welcoming experience that reflects the company's values.  Find ways to make your online or digital experiences as welcoming and personal as face-to-face interactions. Even as digital tools make things more efficient, people still crave human touch and connection.   Plus, Shep and Lisa discuss why word of mouth inspired by amazing experiences is the most powerful marketing a brand could have. Tune in!  Quote:   "Loyalty is not just a program. It's a relationship. We can't expect customers to be loyal simply because we ask them to. Loyalty is earned through trust. We need to give them reasons to stay and reward them for being ambassadors who share our brand with others."  About:    Lisa Checchio is the Chief Commercial Officer at EBG. She oversees entertainment, travel, and shopping platforms that create valuable experiences and savings for employees and members.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Mar 12, 2026 26:48


After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide. For more on My Two Brows and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The Agile World with Greg Kihlstrom
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale

The Agile World with Greg Kihlstrom

Play Episode Listen Later Mar 4, 2026 26:30


Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting that generosity, forcing your best, most loyal customers to unknowingly pay an 'abuse tax' through higher prices or stricter policies?Agility requires moving beyond static, one-size-fits-all policies and embedding real-time intelligence into the moments that matter. It's about empowering teams to adapt not just to who the customer is, but what they intend to do right now.Today, we are here at eTail Palm Springs and we're going to talk about a massive, and often invisible, threat to brand profitability and customer loyalty: post-purchase abuse. While brands have spent years optimizing the path to purchase, the moments that happen after the sale—returns, refunds, and support interactions—have become a significant source of margin leakage, pitting the goals of the CX team against the financial health of the business.To help me discuss this topic, I'd like to welcome, Breanna Moreno, Head of CX at NoFraud. About Breanna Moreno Breanna Moreno is CX Architect at NoFraud, where she helps ecommerce brands reduce post-purchase fraud and policy abuse while empowering customer experience teams to operate more strategically. With more than 13 years of experience building and scaling high-growth CX organizations, Breanna previously served as Vice President of CX and the first employee at True Classic, leading the support function through rapid DTC expansion and transforming it from a reactive cost center into a data-driven driver of brand performance. Today, she brings that brand-side perspective to NoFraud, serving as a bridge between fraud prevention technology and the frontline teams responsible for protecting revenue, loyalty, and customer trust. Breanna Moreno on LinkedIn: https://www.linkedin.com/in/breanna-moreno-183a8459/ Resources NoFraud: https://www.nofraud.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The Agile World with Greg Kihlstrom
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale

The Agile World with Greg Kihlstrom

Play Episode Listen Later Mar 4, 2026 29:00


Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting that generosity, forcing your best, most loyal customers to unknowingly pay an 'abuse tax' through higher prices or stricter policies? Agility requires moving beyond static, one-size-fits-all policies and embedding real-time intelligence into the moments that matter. It's about empowering teams to adapt not just to who the customer is, but what they intend to do right now. Today, we are here at eTail Palm Springs and we're going to talk about a massive, and often invisible, threat to brand profitability and customer loyalty: post-purchase abuse. While brands have spent years optimizing the path to purchase, the moments that happen after the sale—returns, refunds, and support interactions—have become a significant source of margin leakage, pitting the goals of the CX team against the financial health of the business.To help me discuss this topic, I'd like to welcome, Breanna Moreno, Head of CX at NoFraud. About Breanna Moreno Breanna Moreno is CX Architect at NoFraud, where she helps ecommerce brands reduce post-purchase fraud and policy abuse while empowering customer experience teams to operate more strategically. With more than 13 years of experience building and scaling high-growth CX organizations, Breanna previously served as Vice President of CX and the first employee at True Classic, leading the support function through rapid DTC expansion and transforming it from a reactive cost center into a data-driven driver of brand performance. Today, she brings that brand-side perspective to NoFraud, serving as a bridge between fraud prevention technology and the frontline teams responsible for protecting revenue, loyalty, and customer trust. Breanna Moreno on LinkedIn: https://www.linkedin.com/in/breanna-moreno-183a8459/ Resources NoFraud: https://www.nofraud.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Agile World with Greg Kihlstrom
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy

The Agile World with Greg Kihlstrom

Play Episode Listen Later Feb 12, 2026 23:21


In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity?Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time.Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape.To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The Agile World with Greg Kihlstrom
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy

The Agile World with Greg Kihlstrom

Play Episode Listen Later Feb 12, 2026 25:51


In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape. To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company