Podcasts about sales and marketing

Margo is joined by Andee Hart, a former Fortune 500 sales executive turned thriving creative entrepreneur, candle maker, and coach who helps women overcome sales anxiety and grow their businesses with integrity. As host of the She Sells Differently podcast and founder of Hart Design Co., Andee brings her bold, heart-centered approach to entrepreneurship—and in this episode, she shares her powerful journey from side hustle to full-time business ownership.   Margo and Andee discuss: Making the leap from corporate sales to creative entrepreneurship Building a thriving product-based business from the kitchen up Navigating fear and perfectionism when starting something new Why selling doesn't have to feel “icky” and how to reframe it as service The power of email marketing and why it trumps social media Strategies for pricing your work with confidence and integrity Approaching retailers for wholesale partnerships Knowing who your customers aren't (and why that's freeing) Andee's counter-cultural approach to sales and marketing   Connect with Andee:  Website: https://andeehart.com/ LinkedIn: https://www.linkedin.com/in/andeehart/ Hart Design Co Instagram: https://www.instagram.com/hartdesignco/ Andee's Instagram: https://www.instagram.com/andeehart/ Pinterest: https://www.pinterest.com/shesellsdifferently/ She Sells Differently Podcast: https://podcasts.apple.com/us/podcast/she-sells-differently-authentic-selling-business-growth/id1731402504   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry

The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction 04:20 - Defining go-to-market strategy 10:45 - Aligning internal teams through narrative 18:30 - Measuring success and revenue alignment 26:50 - The role of AI in research and decision-making 33:10 - The need for audacity in marketing 41:00 - The Value Pros mission and buyer experience Main TakeawaysA strong, unified narrative aligns teams and drives better go-to-market execution.59% of B2B buying decisions are influenced by the buying experience, not just the product.Pipeline equals permission—consistent results give marketers the freedom to innovate.Subscribe, share the episode, and connect with Bruce Scheer and Lee Judge on LinkedIn for more insights.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Send us a message!In Episode 5, Lynn Morstead and Kelli Soika share the change in CoHousing Houston's website to include floor plans and prices. It is a departure from the community-first approach and signals that the project is almost complete. If you're dreaming of forming a cohousing community, this episode provides insight into sales and marketing strategy.

Kylie Gorzalka is a bookkeeper just like you — running a boutique practice, juggling all the hats… and looking for a better way to manage the chaos.So she built her own solution.As a BAS agent, TSB tribe member, and founder of Officiently, Kylie now helps bookkeepers streamline the messy back end of their practice — without breaking the bank or the soul of their brand.And in this week's episode of The Strategic Bookkeeper Podcast, she's sharing how you can simplify your practice too — regardless of what software you're using.Join Jeannie as she sits down with Kylie to unpack:✔️ The onboarding comms that reduce drop-offs✔️ Why proposals fail (and how to fix them)✔️ The BIGGEST mistakes with pricing and packaging✔️ How to stop playing “tennis” with your clients✔️ And how to nurture leads without wasting hours

With a rich history in the industry, Deana Wilson, Director of Marketing and Sales at Westminster Village Terra Haute, shares insights on sales for lifeplan communities, successes of a resident fund, and new approaches to marketing efforts with CCRCs. As the Executive Chair of the Indiana Alzheimer's Association Walk, Deana also discusses her passion for raising funds in the fight against Alzheimer's. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of Bridge the Gap. Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

4 Simple ways to make money online selling your knowledge: https://paulfoh.com/how-to-make-make-50000-yearly-selling-your-knowledge/Join my community: https://selar.com/43i4z2

In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most important—and often debated—questions in SaaS finance:

In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Sales and marketing alignment may sound straightforward, but it's often reduced to process charts and dashboards, rather than focusing on the people doing the work. In this episode, Lia Davidson, CMO at EAB, joins Adam and Saima for a refreshingly honest conversation about what real alignment looks like inside complex organizations. She shares how building trust with sales didn't come from structure or incentives, but from solving problems together and staying radically candid. Lia also unpacks the moment she realized marketing needed to stop celebrating metrics that didn't match sales outcomes—and how shifting to shared KPIs changed everything. Plus, why personality tests, casual hangs, and a simple phone call can outperform strategy offsites. In this episode, you'll learn:Why marketers should rethink their funnel language to reflect real sales impactHow to lead with empathy when functional teams aren't getting along What happens when marketing and sales review pipeline togetherHow to create team alignment without reporting lines or reorgsJump into the conversation: (00:00) Introducing Lia Davidson and sales-marketing alignment (02:47) The human side of misalignment and why process alone doesn't fix it (04:38) How Lia's early sales experience shaped her approach as a CMO (06:44) A people problem disguised as a pipeline problem (08:15) The offsite that solved misalignment without touching strategy (10:19) Why marketing can't claim green if sales is red (12:52) How Lia celebrates marketing wins while staying tied to revenue (14:32) Building one team without a shared reporting structure (18:59) Why “one funnel mentality” is more than just a slogan

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Melanie VarinMelanie is an author, business owner, and process consultant with 25+ years in executive leadership, strategic planning, global marketing, national sales management, and quality. She led three business turnarounds in Europe and the USA in Fortune 500 companies. Now she supports clients focused on profitable growth. Her company is aptly called TopLine Results Corporation.Melanie's book – Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success – was written based on her passion for sales and marketing alignment. She's experienced the superpower that comes with great alignment of go-to-market teams and delights in sharing that wisdom with others.Connect with Melanie!TopLine Results CorporationLinkedInmelanievarin@toplineresults.com Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success by Melanie VarinLinksThe Five Dysfunctions of a Team: A Leadership FableHighlights00:00 Introduction and Volunteer Work Discussion03:27 Introducing the Guest: Melanie Varin04:30 Melanie's Journey and Insights on Sales-Marketing Alignment06:24 The Importance of Sales-Marketing Collaboration06:41 AdCirrus ERP Sponsorship and Further Discussion17:43 Leadership and Team Development20:53 Advice for Manufacturers and Growth Strategies28:16 The Impact of AI and Education34:58 Closing Remarks and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

GUEST BIO:Anne is a meetings industry master with extensive experience across agency operations, strategic management, and sales. Now in a key leadership role driving revenue growth strategies, her solid foundation makes her a trusted partner to clients and colleagues. Anne leads with determination, delivering strategic guidance that transforms business goals into extraordinary events.HIRE THEM TO HOST OR SPEAK:Follow Anne Gorman:  linkedin.com/in/anne-gorman-cmp-12bbb64aFollow Scott Bloom: eSpeakers BioFollow eSpeakers: eSpeakers MarketplaceABOUT NO MORE BAD EVENTS:Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you'll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world's most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. Learn more at nomorebadevents.com.ABOUT THE HOST:A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. As a self-taught student of psychology, he's explored what makes people tick and has written a book (albeit a farce) on how to get through life. He's uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn't like to laugh? Learn more about Scott: scottbloomconnects.comPRODUCED BY eSpeakers:When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote, and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.Learn more at eSpeakers.com.

AI in sales and marketing is transforming how companies engage customers, automate outreach, and scale faster than ever. In this exclusive interview, Dan Goodstein, a seasoned business therapist and marketing strategist, shares what actually works in 2025's ultra-competitive landscape.If you're a founder, sales leader, or marketer struggling to stand out, convert leads, or understand what tech tools actually move the needle, this episode is your shortcut to clarity and confidence. We dig into how AI empowers sales automation tools, why you must master simplifying brand messaging, and how to build a winning go-to-market strategy even if you're starting from scratch.Dan's experience working with B2B companies and tech startups gives him unique insight into the future of work, how to overcome email marketing decline, and how to improve website conversion tips to get real results. From using conversational AI for sales to creating a consistent content engine, Dan provides high-trust, low-fluff answers for the exact challenges you're Googling right now.If you're searching for how to build brand clarity, out-market the competition, and create a buyer journey that feels effortless—Dan delivers the blueprint. Expect smart, fast answers that reflect the latest in customer experience trends and startup growth strategy without the jargon.

In this episode we chat with Nelson Bruton from Interchanges in the US to explore the modernization of sales channels in the manufacturing industry. We discuss the benefits of digital transformation, specificallyfocusing on the integration of live chat for customer interaction. The conversation highlights the growing importance of combining human touch with digital tools for effective customer engagement and lead generation. Nelson presents practical advice on implementing live chat and its significant impact on boosting conversion rates compared to automated chatbots. Additionally, he emphasizes the importance of quick response times and the hybrid model of human and AI interaction to meet customer preferences and enhance the overall sales process.https://www.linkedin.com/in/nelson-bruton/

Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline. But businesses that achieve true alignment? They close more deals and grow revenue faster year-over-year. The difference isn't talent, budget, or market conditions. It's whether your marketing and sales teams are pulling in the same direction or accidentally sabotaging each other. Clashing Departments Can Crash Your Bottom Line The consequences of misalignment between sales and marketing are significant. One common side effect is sales teams complaining about the quality of leads generated by marketing, often dismissing them as "bad leads."  Another issue is messaging. Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers' pitches and approach to closing deals. Their messaging is stale and ineffectual, completely disconnected from where sellers are finding success. When marketing and sales have different metrics or goals, it leads to a breakdown in communication and a lack of shared understanding. That misalignment hampers productivity, damaging morale and impacting your bottom line. Start With the Customer Journey The most important aspect that sales and marketing need to align on is the customer journey. This involves mapping out every touchpoint—from initial awareness to final purchase to customer retention.  Map the customer journey together—then act on it. This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing. The payoff is immediate: Marketing delivers leads at peak readiness, while sales focuses their time on prospects most likely to convert. When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb. Tackle Sales Objections Together Every sales professional understands that the path to a closed deal is rarely a straight line. It's often a zig-zag through questions, doubts, and hesitations from prospects. Marketing's role is to help develop messaging and collateral assets that help the sales team deal with these objections. This includes essential resources like case studies, white papers, product demonstrations, and ROI calculators. With the support of marketing materials, sellers have the resources to back up their pitch, highlight benefits, and keep buyers engaged. Most teams fail to communicate. Marketing creates polished but generic materials that sales doesn't know exist. Sales knows which objections are the hardest to overcome but doesn't have specific collateral to counter them. The winning approach: Sales documents the top 5 objections that derail deals, complete with context about when and why they surface. Marketing then builds laser-focused tools to address these concerns. Think comparison sheets for "your competitor is cheaper," implementation timelines for "this seems too complex," or peer testimonials for "we're not sure this works in our industry." Close the loop: Sales reports back on which materials move deals forward and which fall flat. Marketing iterates based on real-world results. This feedback cycle shifts objection-handling from guesswork into a refined system that consistently converts hesitation into confidence. Get Sales and Marketing Aligned Now How can businesses foster a stronger cohesion between sales and marketing? Here are six key strategies: Establish Shared Goals and Metrics Sales and marketing should work together to define common objectives and key performance indicators (KPIs).  Action item: Schedule a joint planning session within the next 2 weeks to agree on 3-5 ...

In this episode, Rene Armendariz gives us a few insights on his solar career and how he specialized in selling to Latino people. Harnessing this powerful demographic within your area is not an easy task, and requires not only cultural context but genuine care and attention for the common concerns of these homeowners.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Mihir Pampale is on today's podcast to give us a rundown on efficiency, motivation, and systems to get as many quality closes as possible. He's willing to do anything to put his best foot forward in both presentations for his customers and in managing his team.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

In this conversation, Greg Grand discusses the critical intersection of sales and marketing, emphasizing the importance of building a solid sales infrastructure, overcoming CRM adoption challenges, and integrating marketing efforts with sales teams. He shares insights on leveraging AI for personalized prospecting and highlights key strategies for ensuring sales team success, including the significance of structured onboarding and realistic expectations for new hires. Takeaways:-Sales and marketing must work together for effective growth.-Building a strong sales infrastructure is essential for success.-CRM adoption is often hindered by team perceptions and habits.-Unified platforms enhance collaboration between sales and marketing.-AI can significantly improve sales prospecting efforts.-Sales leaders should adopt a servant leadership approach.-Compensation plans are crucial for motivating sales teams.-New sales hires require structured onboarding to succeed.-Expectations for new sales hires should be realistic and patient.-Continuous learning and adaptation are key in the evolving sales landscape. If you would like to speak with Greg Grand, please contact him at greg@gsquaredadvisors.com.

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/Today I have the pleasure to interview Chantal Cornelius Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships with clients. Her mission is to help business owners realize that the path to success doesn't involve churning out endless social content. In her work, Chantal introduces service-based businesses to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work.Connect with Chantal Cornelius Website: https://appletreeuk.com/take-the-test/To become a GTeX Member, Apply here:https://gtex.events/call -------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

The long game is the secret, In this video I am going to show you how to fill up you pipeline with sales from your idea client. How taking action is the key they never tell you. How you don't have to be perfect you just have to be perfectly you. Much more so click on this video if your ready to level up.#salescoaching #salestips #salestraining #salescoach #sales #salesstrategy #salestrainer #salesmanagement #salesfunnel #salesandmarketing #salesconsultant #business #b #saleslife #salesmanager #entrepreneur #businesscoaching #salesteam #motivation #selling #salesman #salesperson #marketing #salespeople #salesforce #businesscoach #salesconsulting #salesrep #salesexpert #successmindset #podcast #podcasting #podcastersofinstagram #spotify #podcasts #podcaster #podcastlife #music #youtube #radio #comedy #hiphop #applepodcasts #love #podcastshow #podcasters #interview #spotifypodcast #newpodcast #entrepreneur #radioshow #motivation #art #itunes #dj #s #newepisode #rap #applepodcast #film

#marketing #sales #onlinebusinessBruno Nwogu, the “Einstein of Marketing,” went from a ₦40,000/month gym job to making millions online. In this episode, we break down the psychology behind customer behavior, sales process flaws in Nigerian businesses, and how to sell with authenticity.This is not theory. It's real strategy backed by experience—and it might just change how you sell forever.Join my community: https://paulfoh.com/join-sales-factory-community/––– Free Resources –––Get the episode PDF + full transcript: https://paulfoh.substack.com/––– More From Paul Foh –––1-on-1 Coaching: https://paulfoh.com/coachingSales Factory (community for entrepreneurs & salespeople): https://paulfoh.com/join-sales-factory-community/Instagram: https://instagram.com/paulfohLinkedIn: https://bit.ly/3F2G8cL#marketing #sales #affiliateMarketing #psychology #entrepreneurship #discovery #businessstrategy #authenticity #Nigeria #AIinSales

Struggling to network effectively on LinkedIn or other social platforms? You're not alone. In this down-to-earth session, we explore the real challenges aviation professionals face when it comes to online networking—like not knowing what to say, finding the right people, and making the awkward transition from small talk to meaningful business conversations. You'll hear [...]

In this episode of DriveTime, David Stewart, VP Sales and Marketing, Wells Vehicle Electronics, talks about the company's new branding initiative, and how he plans to re-introduce Wells to the aftermarket.Reintroducing a Legacy BrandStewart said his passion has been to bring the Wells Vehicle Electronics brand to the forefront for technicians and distributors. Some of younger generation may not be familiar with the legacy of the 122-year-old company, he noted. This legacy is what will drive the company forward for years to come, he added.Driving Brand Awareness Through People“I think the biggest selling proposition is that you have the right people. We have an amazing team. The sales team is out there driving that, getting in front of the customers, the technicians, bringing that brand awareness back out there.”Building a Stronger Sales ForceOne of Stewart's goals when he joined Wells two years ago was to deliver professional-grade products and superior service to customers. The first step was to understand and identify the team that was already in place, and then grow and expand it to a much stronger salesforce. The focus was on the team to make sure they had the right assets in the field to go out and drive that relationship with their customers, Stewart said.To hear more about Stewart's initiatives, be sure to watch the video above.Episode Overview:• Wells Vehicle Electronics' new branding initiative (3:40).• Delivering professional-grade products and superior service to customers at every level (5:56).• Most opportunity for Wells' products with emerging technologies (7:01).• Outlook for Wells and the aftermarket this year (10:26).• Lightning Round (12:50).

In this episode of The Kula Ring, Phil Harris of Paulo Heat Treating shares an honest and insightful look into the often murky handoff between sales and marketing. Phil walks us through how fostering a shared understanding of responsibilities and handoff qualifications combats inter-team tensions and strengthens leads. He discusses the mounting pressure on sales teams, the demand for higher-quality leads, and how a lack of SDR infrastructure in manufacturing intensifies these challenges. Phil outlines how redefining lead qualification and raising the bar for sales engagement significantly improved alignment and results. Plus, he shares actionable insights on using evergreen content, doubling down on newsletters, and experimenting with high-intent CTAs. If you're a marketer in manufacturing struggling with lead quality, ownership, or sales enablement, this conversation will hit home.

Struggling with rising footwear costs and supply chain chaos? This episode dives into how optimizing packaging can boost efficiency, reduce waste, and enhance transparency. Guest Justin Jaeger, Sales and Marketing Specialist, Trillora Packaging Solutions shares insights on cutting hidden costs, Tetris-style box design, and tackling sustainability regulations. Don't let packaging be an afterthought—tune in to transform your supply chain game! With special guest: Justin Jaeger, Sales and Marketing Specialist, Trillora Packaging Solutions Hosted by: Matt Priest and Andy Polk

This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey

Eggs are on everyone's mind right now with the high prices and Easter this weekend. Jerry Brown of St. Mary's food bank expressed the need and Hickman family farms answered. They joined the show with an awesome story of communities coming together. 

What if your favorite email marketing strategies are actually holding you back? It turns out, there's a solid chance they might be. Dive deep into the world of marketing and sales with Lou Diamond and special guest Jennelle McGrath, the powerhouse behind Market Veep, in this illuminating episode of Thrive Loud. Together, they unlock the secrets behind thriving manufacturing companies and discover the "smarking" strategies that transcend typical marketing tactics. Key Highlights: Discover Jennelle's journey from a solopreneur to leading Market Veep, and how they became a HubSpot diamond partner and a two-time Inc 5000 fastest-growing company. Uncover why manufacturing companies are the heart of her passion and what sets them apart in the business world. Learn about the revolutionary integration of AI in marketing, from automating content creation to optimizing client interactions. Gain insights into perfecting email marketing strategies with the right segmentation and personalized content. Jennelle and Lou's discussion is filled with real-world insights and actionable strategies to elevate your business operations. Tune in with an open mind, and see how these transformations could apply to your industry or niche. Timestamped Overview 00:00 Cross-Industry Insights & Inspiration 05:20 Collaborative, Omnichannel Marketing Strategy 10:22 Effective Email Marketing Strategies 12:30 HubSpot's AI Content Evolution 15:41 Exploring Diverse Paths to Happiness 20:02 Highlighting Market Veep Agency   Follow Us:

Summary In this episode of the AI for Sales podcast, host Chad Burmeister interviews Ted Benson, founder of Everpilot, about the transformative role of AI in sales and marketing, particularly in influencer marketing. They discuss how AI is changing customer experiences, the challenges of valuing influencers, and the importance of niche targeting for brands. Ted shares insights on emerging AI technologies, ethical considerations in AI deployment, and the skills future graduates should focus on to thrive in an AI-driven world. Takeaways AI is reshaping how brands connect with customers. Influencer marketing relies heavily on building relationships. Attribution of marketing success remains a complex challenge. Niche targeting can significantly enhance brand visibility. AI tools can automate and scale influencer relationship management. Emerging AI technologies are revolutionizing report generation. Ethical considerations in AI deployment are crucial for brands. Future professionals should embrace adaptability and creativity. AI can help address distribution challenges in marketing. Every brand, regardless of size, can leverage influencer marketing. Chapters 00:00 Introduction to AI in Sales and Marketing 01:32 Transforming Customer Experience with AI 05:08 The Role of AI in Influencer Marketing 10:15 Valuing Influencers and Attribution Challenges 12:59 Identifying Beneficial Brands for Influencer Marketing 17:44 Emerging AI Technologies in Marketing 21:52 Ethics in AI Deployment 24:17 Skills for Future Graduates in an AI World Learn more about AI for Sales with Chad: LinkedIn Group: https://www.linkedin.com/groups/12811259/ LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/ YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast TikTok: https://www.tiktok.com/@ai4sales Facebook Page: https://www.facebook.com/theaiforsalespodcast/ Twitter Page: https://twitter.com/saleshack The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/ TruVersity | https://www.truversity.com/

Getting to know the homeowner doesn't just start at the doors, and it's important to exhaust your options. This episode is gonna go through how I use my favorite feature on Solarscout to pick out prospective homeowners.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Sales Methodologies Are Killing Your Revenue TeamMost sales teams swear by Gap, Challenger, or Spin.But these sales methodologies were never designed to align your go-to-market team.In this episode, we sit down with Adem Manderovic — co-founder of Chief Revenue School and creator of Closed Circuit Selling — to break down why these systems are failing modern revenue teams.We explore the commercial damage caused by Predictable Revenue, why CROs from sales backgrounds often lack the full commercial picture, and how Closed Circuit Selling provides a revenue alignment system that scales.Tune in and learn:+ Why Predictable Revenue broke marketing, sales, and CS alignment+ How to engage 100% of your market — not just the 5% in-market+ The new commercial architecture for efficient GTM teamsThis episode is a must-watch for founders, marketers, and sales leaders who are sick of operating in silos and want a proven system to unify the go-to-market function.-----------------------------------------------------

Today's podcast features Javier Alvarez as he shares how his grit and resilience from his early days in solar translate into how he manages his teams today. Reinforcing the capacity of your team to produce not only teaches accountability, but also allows them to appreciate their full potential.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

This is episode 745. Read the complete transcription on the Sales Game Changers Podcast here. Get your tickets to the 15th Annual IES Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Marketing and Sales leaders Suzanne Behrens and Amir Capriles from Granicus. Find Suzanne on LinkedIn. Find Amir on LinkedIn. SUZANNE'S TIP: ““Content must differentiate and influence. Buyers are smarter and more selective, so we need to deliver real value through every interaction.” AMIR'S TIP: “The best sales reps run their territory like a CEO runs a business. They plan, they execute, and they lead with differentiated value.”  

This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel

Egg prices are dropping but how are we doing in the fight against the Avian flu? We talked to Clint Hickman of Hickman Family farms to see what's going on with the crack down on eggs. 

Outsourcing is essential, especially for things take too much of the time you could use on the doors. With the help of my wife, outsourcing accounts management to her has improved not only our free time, but increased overall rapport with our customers.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Steven Werley is an entrepreneur, unconventional marketer, and a former Army Ranger. He has been a business owner in the marketing and sales space and lately Steven has been on the cutting edge of AI implementation in the sales process. Steve on Instagram Steve on LinkedIn Subscribe to John's Finding Freedom Show solo feed to listen to “Pursuit of Freedom,” which is a new podcast series where John shares the highs and lows of his entrepreneurial journey. Listen and Subscribe on Apple Podcasts and Spotify. Follow the Lions of Liberty: Twitter Rumble YouTube Instagram Telegram Get access to all of our bonus audio content, livestreams, behind-the-scenes segments and more for as little as $5 per month by joining the Lions of Liberty Pride on Patreon OR support us on Locals! Check out our merchandise at the Lions of Liberty Store for all of our awesome t-shirts, mugs and hats! Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Werley is an entrepreneur, unconventional marketer, and a former Army Ranger. He has been a business owner in the marketing and sales space and lately Steven has been on the cutting edge of AI implementation in the sales process. Steve on Instagram Steve on LinkedIn Subscribe to John's Finding Freedom Show solo feed to listen to “Pursuit of Freedom,” which is a new podcast series where John shares the highs and lows of his entrepreneurial journey. Listen and Subscribe on Apple Podcasts and Spotify. Follow the Lions of Liberty: Twitter Rumble YouTube Instagram Telegram Get access to all of our bonus audio content, livestreams, behind-the-scenes segments and more for as little as $5 per month by joining the Lions of Liberty Pride on Patreon OR support us on Locals! Check out our merchandise at the Lions of Liberty Store for all of our awesome t-shirts, mugs and hats! Learn more about your ad choices. Visit megaphone.fm/adchoices

“You wouldn't send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.aiIn this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape.Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn't just about AI—it's about the synergy between AI and human expertise.In this episode, you'll learn:How AI can eliminate the “blank page” problem and accelerate content creationWhy AI should be used to augment human decision-making rather than replace itThe strategy behind Bounti.ai's unique approach to launching multiple AI-driven brandsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/Explore Bounti.ai: https://bounti.aiTimestamps:(00:00) Intro(01:09) AI's role in marketing(01:56) The human touch in AI(03:29) AI in sales and marketing(08:13) Bounti Labs' unique approach(13:25) Using AI in daily marketing tasks(15:15) Challenges and success metrics(19:01) Skepticism about LinkedIn

Sales and Marketing in the Dental Laboratory Industry with Guests Shane Treadaway and Kenneth Niquette "Living with Integrity," hosted by Rob Dinker, the Founder and CEO of Integrity Dental Services, is a deep dive into the evolving world of dentistry and dental laboratories in the United States. Each episode explores the intersection of technology, digital dentistry, […]

SolarCon 2025 is completely FREE! This episode will go over the extensive bonuses you'll get when you sign up using our referral code, alongside a special giveaway to celebrate this year's installation of SolarCon. CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We'll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll dive into the most effective strategies we've seen brands use successfully. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

In this episode, we delve deep into the common remedy for stagnating sales: a challenge. Blitzing is one of the best ways to push yourself to perform more, and with the support of a team, will lead to a heightened accountability on the doors.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

In this episode, we take in the perspective of Manuel Galarza, an avid listener of the podcast, as he set off on one of his first exposures to blitzing. This episode details what new reps should expect as well as personal experiences that sets the California area apart from anything else.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Yamini Rangan, CEO of HubSpot (a $40 billion leader in the CRM space) shares how AI is transforming go-to-market strategies, the key lessons Yamini has learned as a first-time CEO, and the sales tactics she's mastered.She also discusses the challenges of navigating major business pivots, including how companies can successfully transition into AI-first businesses and what it takes to stay competitive in an evolving landscape.(00:00) Intro(00:56) Yamini Rangan's Background and Career Journey(02:33) Joining HubSpot and Early Challenges(03:49) Transition to CEO and Leadership Insights(07:33) Strategic Planning and Long-Term Vision(15:15) AI Transformation and Product Innovation(18:57) AI's Impact on CRM and Future Prospects(28:51) Content Strategy and Customer Engagement(37:34) Contextual AI Features for Better Usage(38:13) Human Expectations and AI(39:36) AI in Daily Productivity(42:54) The Art and Science of Sales(51:05) The Role of Curiosity and Resilience in Sales(53:23) Evolving Company Culture(55:27) Leadership Style and Management Lessons(58:27) Scaling Startups: Lessons from Workday(01:02:54) The Future of AI and Incumbents(01:14:10) Concluding Thoughts Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

Supporting the idea of being a collective is essential for approaching the "seven-figure goal" in solar. This episode goes through some revelations I've learned as an aspiring seven-figure earner.CLICK HERE: https://apply.solarpreneurs.com/ SOLARCON 25% Off for a Limited Time! https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE!

In this episode, we're tackling a very simple principle that increases your credibility and rapport in sales. However, we shouldn't just pay it forward for the potential rewards. It's important to see what it could do as well to ourselves, especially with how we interact with the people around us. Sonny's Family Needs Your Support SOLARCON 25% Off for a Limited Time! https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE!