Podcasts about sales and marketing

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality.  What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is “The E-Myth Revisited” by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends “The Business Coach” by Brad Sugars, which aligns with his coaching background, and “Rich Dad Poor Dad” by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Massive action times the right stuff times consistency equals results — Andy Gwynn Be militant with your time because discipline creates success — Andy Gwynn If you're totally honest with yourself and truly happy, that's real success — Andy Gwynn      

In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]

  In this week's episode of Straight Talk with Sally, we're getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn't, and what's next. She opens up about missing her $100K goal—and why she's perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form hiccups, Sally pulls back the curtain on the messy middle of launching and reminds us that it's all about testing, measuring, and tweaking for the next round. She explains how using a drip account can protect your cash flow, why lead quality matters more than quantity, and how tracking “sexy numbers” like cost-per-lead, cost-per-acquisition, and Facebook-group conversions gives you the data you need to grow with confidence. As always, Sally keeps it candid—sharing the highs of 10x ROI alongside the hard truths about scaling responsibly. She also highlights the power of community, celebrating participants who went live for the first time and even joined her program after conquering their fear of video. If you've ever launched something—or thought about it—this episode is for you. It's a masterclass in making data-driven decisions, staying grounded through the ups and downs, and remembering that every launch is a learning curve. Tune in to hear the honest numbers, the behind-the-scenes stories, and Sally's roadmap for repeating success.   tay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins  

In this final episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins wraps up with one of the most powerful principles of all—confidence in your product or service. Confidence is contagious, and when you truly believe in the value of what you offer, it shows in every interaction—from sales calls and live streams to emails and social posts. Sally shares how to strengthen your confidence by knowing your offer inside and out, addressing objections with ease, highlighting your unique selling points, and using authentic enthusiasm to inspire trust. You'll also learn why practicing regularly, using positive language, and staying emotionally detached from outcomes helps you sell with clarity and calm. When you genuinely love what you do and believe in the transformation you provide, your confidence will shine through—and your clients will feel it too.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans roles in both software vendors and resellers, and he is known for championing innovative segmentation strategies and uniting cross-functional teams to accelerate business outcomes. In this episode… Bridging the divide between sales and marketing remains one of the toughest challenges in B2B organizations. Too often, these two departments operate in silos — each chasing different goals, using different metrics, and misunderstanding what truly drives the other. But what if aligning them could unlock faster revenue growth, deeper trust, and a more predictable sales pipeline? According to Alex Tinsley, a marketing leader with deep experience across sales, operations, and field marketing, the key lies in empathy and shared understanding. He highlights that misalignment often stems from false assumptions: sales thinking marketing just plans events, and marketing assuming sales ignores their leads. Alex emphasizes that when both teams take the time to learn each other's motivations and constraints, they realize they're chasing the same outcome: revenue. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Alex Tinsley, Director of North America Field Marketing at SUSE, to discuss how uniting sales and marketing can supercharge B2B revenue. They explore the impact of removing internal silos, improving the sales-to-marketing handoff, and aligning goals around shared outcomes. Alex also shares how empathy, structure, and data transparency build trust that drives long-term growth.

In this fifth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into how to demonstrate authority and showcase your expertise to build trust and credibility with your audience. As a coach or business owner, positioning yourself as a thought leader helps your clients feel confident in your advice and more likely to take action. Sally shares practical ways to establish authority—like creating thought-leadership content, offering industry insights, developing educational resources, sharing success stories, and speaking at events. You'll also learn how to strengthen your reputation through collaborations, certifications, data-backed insights, and consistent social media visibility. By authentically sharing your knowledge and demonstrating your expertise, you'll earn the confidence and trust that naturally leads to more conversions—without ever feeling pushy or salesy. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this fourth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins shares how to use scarcity and urgency authentically to inspire action without feeling salesy or pushy. From limited-time offers and exclusive deals to countdown timers, early-bird specials, and limited spots, Sally explains how these tactics tap into the psychology of motivation and FOMO to drive faster decisions. You'll also learn why honesty and transparency are essential when applying scarcity strategies so you maintain credibility while boosting conversions. Done right, creating urgency helps your audience act now—with confidence that they're making the right choice.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian's disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia. Brian's unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

“It's all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“It's all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Kat Hurd, a former Fortune 500 rep, multi-time President's Club winner, and VP turned coach, to break down what it really takes to move from frontline manager to executive leader. Kat shares how managers can avoid getting stuck, build credibility across internal teams, and know when it's time to step outside their organization to keep growing. She unpacks the miscommunication between corporate strategy and field execution, the importance of preparing your team before moving up, and why mindset and consistency still separate high performers from the rest. Now as a CEO and coach, Kat also dives into how she helps reps and leaders refine their process, create better customer experiences, and even leverage AI without losing authenticity. If you're serious about leading with impact and accelerating your career in medical sales, this conversation delivers the clarity you need. Connect with Kat Hurd: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!

In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with Charles Dobens, a multifamily investing expert and attorney. They discuss the importance of understanding the multifamily investing business, the common pitfalls in repositioning properties, and the significance of building a strong network. Charles shares his insights on the sales and marketing aspect of real estate, the lessons learned from failures, and the future of integrating AI into the multifamily operating system.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

This old but valuable episode teaches us how to evaluate how well we use our time by conducting a "time study" on our daily routine. It's important to keep an eye on our limited hours on the doors; spending them wisely guarantees better results.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Send us a textIn this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode:Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team's habits. Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified. QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.

Welcome to Kat's New Hire Training! And if you yourself need a refresher on marketing and sales interlock, this is the episode for you. Kat and Ian start the show with a quick debate on the worst day of work in the calendar year...Kat's vote is the day after Labor Day, Ian argues for the day after the Super Bowl - drop your vote below. From there, class is in session, and Ian gives Kat a crash course on navigating relationships between marketing and sales before she starts her new role working closely with sales - ahh, the juxtaposition from her previous relationship with sales. AND if you're more interested in exactly what Cisco is selling, check it out here: https://www.cisco.com/site/us/en/solutions/small-business/index.html#tabs-a107e9a621-item-6caff3e5bb-tab

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Justin Snyder, founder of Forest Superfoods, who turned a $250 idea into a global health brand. He shares how his passion for nutrition and persistence led to 350,000+ orders and 25% annual growth. Justin opens up about the early struggles, the lessons learned in e-commerce, and how building a small but dedicated team of 10 fueled his success. He discusses the importance of customer trust, product quality, and word-of-mouth growth in scaling a business. Listeners will gain powerful insights into resilience, sales focus, and creating long-term business impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Justin Snyder said that the hardest thing in growing a small business is knowing what to do next. He explained that making the right decision at the right time is critical, because the wrong move can set the business back. Over 20 years of experience taught him to step back, look at things from a bird's-eye view, and carefully decide the next logical step for growth. What's your favorite business book that has helped you the most? Justin Snyder shared that his favorite business book is “Unreasonable Hospitality” by Will Guidara, which he loved because it highlights the power of going to extremes to please and wow customers. He also mentioned another impactful read from his younger years, “What They Don't Teach You at Harvard Business School” by Mark H. McCormack, which had a profound influence on his business mindset. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Justin Snyder recommends the Founders Podcast for its inspiring stories of entrepreneurs across history that remain highly relevant today. He highlights how hearing about their obsession with being exceptional motivates him to push boundaries. Justin also values business and marketing books, such as Unreasonable Hospitality and What They Don't Teach You at Harvard Business School. For daily learning, he listens to hours of podcasts and reads articles to sharpen his skills. He believes that continuous exposure to these resources fuels innovation and helps small business owners grow with focus and resilience. What tool or resource would you recommend to grow a small business? Justin Snyder recommends keeping things simple and focusing on tools that truly move the needle for small business growth. For him, the most valuable “resource” has been a lean mindset – taking consistent daily action to grow, maintaining operational control, and prioritizing product quality over flashy systems. He stresses that even without outside funding or expensive software, small businesses can thrive by using practical tools like integrated order management systems, building customer trust through branding, and always focusing on sales and marketing as the core drivers of growth. What advice would you give yourself on day one of starting out in business? Justin Snyder said that if he could give himself advice on day one of starting his business, it would be to use time wisely. In the early days, he often spent hours on small website tweaks or tasks that didn't materially impact growth, simply because he thought he had to work nine-to-five like a regular job. Looking back, he wishes he had focused more on activities that truly moved the business forward, like reaching new customers and driving sales. His advice is to always prioritize the tasks that create real growth, rather than getting lost in busy work. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: If you take one small step every day to grow your business, in a year you'll have taken 365 steps forward – Justin Snyder Don't waste time on busy work; focus only on what truly moves your business forward – Justin Snyder As a founder, your number one job is sales and marketing—without sales, there is no business – Justin Snyder      

This is a recording of a live webinar recorded on September 12, 2025, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/haay202508pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/freeparob202508svcs.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/hospital/gdbyrob202509hos.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpiwww.sca.isr.umich.eduhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/financing-concerns-lowest-in-a-year-among-aspiring-franchisees/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/lost-opportunity-in-franchise-prospect-initial-contact-attempts/https://www.franchiseinsights.com/franchise-prospects/aspiring-franchisees-turn-to-personal-savings-sba-and-bank-loans-for-startup-funding/https://www.census.gov/econ/bfs/current/index.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchise.org/2025/07/entrepreneur-lawmakers-introduced-a-bill-to-make-current-version-of-joint-employer-rule-permanent/https://finance.yahoo.com/news/economists-see-fed-rate-cut-100000652.htmlABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

Coming from someone experiencing political violence firsthand, we talked to Clint Hickman about political violence in America.

In this episode of The Product Experience, Lily Smith speaks with Sally Foote, a seasoned product leader whose journey from product roles to C-suite commercial leadership spans Carwow, Go Compare, and The Guardian. They unpack the increasingly vital intersection between product, marketing, and sales.Sally explains why growth is a shared responsibility, how product managers can become commercially fluent, and why understanding marketing economics is now critical. Expect actionable advice on working across functions, owning growth levers, and designing products that fuel acquisition and retention. Whether you're in B2B or B2C, there's something in here for every product leader looking to elevate their commercial impact.Key Takeaways:— Modern product managers must understand marketing funnels, ROI, and acquisition costs to create scalable impact.— Propositions beat PPC: In saturated digital channels, differentiation must come from product innovation.— Stop the handoffs: A strict separation between product, marketing, and sales creates missed opportunities and inefficiencies.— Product roadmaps matter to the business: While sometimes shunned by PMs, roadmaps help align and activate sales and marketing functions.— Product marketing isn't enough: What's needed is cross-functional growth thinking—not just better product copy.— B2B is a rich source of insights: Embedding PMs in sales cycles and advisory panels unlocks product innovation directly from the source.— AI is reshaping go-to-market: From focus groups to pricing strategies, machine learning is changing how teams make commercial decisions.— Your funnel is only as good as your data: PMs should design products with marketing data needs in mind to drive better acquisition performance.Featured Links: Follow Sally on LinkedIn | YourRoom AI focus group | Carwow | Watch Sally's 'Maximum Possible Products' talk at #mtpcon London 2019 | Sustainable living made easy with Bower Collective Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

This is Part 5 of Steve Coughran's book Cash Flow. Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com

Send us a textThis week on Leave Your Mark, I sit down with Keenan — CEO, entrepreneur, father, and the author of Gap Selling. But this conversation isn't about sales tactics. Instead, we dive into his remarkable life story: growing up adopted in a mixed-race family in Boston, chasing dreams of football and modeling, finding his way into sales, and becoming a father of three daughters.Keenan shares what selling really means (hint: it's about helping, not convincing), how curiosity shapes his life, and why teaching — not protecting — has been his guiding philosophy as a parent. We also unpack how sales thinking translates into human performance, coaching, and leadership.This episode is full of lessons about resilience, curiosity, and creating your own path.Keenan is the CEO of a sales training and consulting company, widely known for his best-selling book Gap Selling. Beyond business, he's an entrepreneur, speaker, and father of three daughters. Adopted into a mixed-race family in Boston in the late 1960s, Keenan has built a life defined by curiosity, courage, and an uncompromising commitment to living on his own terms.This is where you can find anything and everything he's into!https://salesgrowth.com/keenan/If you liked this EP, please take the time to rate and comment, share with a friend, and connect with us on social channels IG @Kingopain, TW @BuiltbyScott, LI+FB Scott Livingston. You can find all things LYM at www.LYMLab.com, download your free Life Lab Starter Kit today and get busy living https://lymlab.com/free-lym-lab-starter/Please take the time to visit and connect with our sponsors, they are an essential part of our success:www.ReconditioningHQ.comwww.FreePainGuide.com

In this episode of Grow a Small Business, host Troy Trewin interviews Sharon Francisco, founder of SharonFrancisco.com, shares her inspiring journey from joining her sister-in-law's small bookkeeping business in 2013 and scaling it to a 12-person team within six years, to launching her own coaching business in 2019. Despite facing a divorce after 26 years of marriage and battling serious health issues, Sharon transformed her challenges into strength, now coaching bookkeepers and accountants worldwide. She emphasizes confidence, financial freedom for women, and the importance of building habits like a default diary. Sharon also highlights investing in mentors, creating authentic team culture, and balancing work with personal life. Her story is one of resilience, reinvention, and empowering others to achieve lasting success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sharon Francisco, the hardest thing in growing a small business is not overthinking and trying to get everything perfect. She believes many owners get stuck in second-guessing, when the real key is to take action and keep moving forward. What's your favorite business book that has helped you the most? Sharon Francisco's favorite business book that has helped her the most is “The One Thing” by Gary Keller and Jay Papasan. She values it because it teaches the importance of narrowing focus, avoiding distractions, and going deep into one area to get real results. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sharon Francisco believes that one of the best ways to grow as a small business owner is through continuous learning, especially from books and structured programs. She personally prefers reading and listening to Audible, as she values the ability to access decades of someone's experience in just a few hours. Sharon has invested heavily in online business programs such as Thought Leaders Business School, Key Person of Influence, and Taki Moore's Black Belt, along with Tina Tower's Her Empire Builder. While she doesn't listen to many podcasts herself, she emphasizes that books and high-quality programs can transform your business mindset and skills. Her advice: keep investing in your personal and professional development – it pays off many times over. What tool or resource would you recommend to grow a small business? According to Sharon Francisco, the most valuable “tool” for growing a small business is outsourcing. She recommends not wasting time trying to master tasks you're not good at, but instead focusing on your strengths and hiring experts for the rest. For example, she outsources her social media management for about $2,200 a month, which allows her to stay focused on coaching and client work. Sharon believes this mindset shift—treating outsourcing as a growth tool—helps business owners scale faster, avoid burnout, and concentrate on the areas where they add the most value. What advice would you give yourself on day one of starting out in business? Sharon Francisco says that if she could give herself advice on day one of starting out in business, it would be to borrow the money to get a mentor and follow their guidance 100%. She believes investing in the right mentor early on saves years of trial and error, builds confidence faster, and provides the structure needed to grow with less stress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about doing it all yourself—it's about knowing when to outsource – Sharon Francisco Investing in mentors will save you years of mistakes and fast-track your success – Sharon Francisco True success is having the choice to create a life and business you love – Sharon Francisco      

This is Part 5 of Steve Coughran's book Cash Flow. In this section, Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com/byfiq

Magda Esola is the Vice President of Sales and Marketing for Brookline Homes, making history as the first Latina to hold this executive position in a industry long dominated by white men.  A nationally recognized leader in new home sales, she is an 8-time NAHREP Top 250 award recipient, a 7-time MAME Award winner, and an 8-time Real Trend Report honoree. Ranked among the top 1.5% of producers nationwide, Magda was North Carolina's #1 onsite agent for over a decade and earned the distinction of being the state's #1 A-Lister Agent for three consecutive years. In addition to her remarkable sales career, Magda is a published author, philanthropist, and mentor, committed to opening doors for others and inspiring the next generation of leaders in real estate and beyond.

Do you ever feel like your marketing efforts are undervalued by sales, or worse, misunderstood by leadership? This episode is all about working through one of the most persistent challenges in business: aligning sales and marketing. In this episode, Wendy Covey sits down with A. Lee Judge, who introduces the CASH framework designed to help organizations strengthen collaboration and prove the true value of marketing. Too often, marketers are asked to justify budgets, campaigns, and outcomes in terms that don't resonate with sales leaders. The CASH Method provides a practical approach to shifting that conversation—focusing on Communication, Alignment, Systems, and Honesty.This conversation is packed with insights for industrial marketers who want to strengthen internal relationships and gain buy-in from leadership. Whether you're struggling with proving ROI, building credibility with sales, or simply trying to get both teams speaking the same language, this episode offers practical advice.ResourcesConnect with A. Lee on LinkedInConnect with Wendy on LinkedInRelated Episode: A Sales Leader's Perspective on Content that Earns Engineers' TrustRelated Episode: Sales vs. Marketing: How to Bridge the DivideRegister for the Industrial Marketing Summit

Are you ready to move beyond the AI hype and achieve real results? In a recent episode of the Expert Inside Interview, host John Golden and AI expert Kevin Dean provided a practical roadmap for integrating AI into your sales and marketing strategy. The core message is clear: AI is only as good as the data and systems it runs on. Dean stressed the importance of data quality, outlining his Five C's framework as the non-negotiable foundation for success. The discussion also revealed that digital transformation is a critical prerequisite, as modern, integrated systems are the infrastructure AI needs to thrive. The conversation wasn't just about theory; it delved into the practical future. They explored the rise of AI agents that can automate routine tasks, and how this will allow sales and marketing professionals to focus on high-value interactions. Finally, the experts provided a crucial reminder that governance and culture are key. Companies must create policies that balance innovation with security and invest in training their teams to work alongside AI. Tune in to this episode to get the expert insights and actionable steps you need to build a sustainable AI advantage for your business.

Just like a black belt, mastering sales is an art that takes not only skill, but real exposure to the process. In this episode, we go through what it takes to master sales and the habits that you need to instill to maximize your overall potential.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

In this episode of Executive Conversations, Maeva Cifuentes speaks with Dan Chapman, VP of sales and marketing at DocNow. Dan tells the story of walking into a startup that was generating one or two MQLs a month, then building a 90-day lead-gen engine that lit up the entire pipeline. He explains how owning both sales and marketing forces a single-funnel mindset, why every project must prove its revenue impact fast, and how he justifies brand spend by showing that one closed deal covers the cost. Dan shares his “north star” spreadsheet of thirty ranked experiments, describes hiring creatives who can tie design to bookings, and details how constant calls with reps eliminate silos. He also digs into measuring success with CAC efficiency, balancing short-term pipeline with long-term credibility, and adapting to buyers who either want total handholding or zero contact. The conversation is a blueprint for making marketing accountable without killing creativity.  

Unlocking Quantum Revenue Growth with AI – Insights from Ursula Mentjes of Ursula Inc.In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ursula Mentjes, founder of Ursula Inc. and host of the Quantum Revenue Expansion podcast. Ursula shares how entrepreneurs can leverage AI tools like custom GPTs and AI agents to scale smarter, build stronger systems, and increase revenue. If you're a service-based business owner aiming for seven figures, this conversation offers practical guidance and expert-level strategy for navigating the fast-changing landscape of AI and automation.How AI is Reshaping Sales, Content, and Scaling for Service-Based EntrepreneursUrsula emphasizes that AI isn't just another passing trend—it's a non-negotiable shift in how business will be done moving forward. Drawing parallels to the industrial revolution, she encourages entrepreneurs to explore AI playfully but seriously. Tools like ChatGPT, when customized and trained properly, can replace hours of manual work by handling sales outreach, content drafts, and even internal decision-making simulations. It's not about replacing people, she explains, but amplifying capacity and creativity.One of the most valuable takeaways from the episode is the use of custom GPTs and AI “agents” to streamline repetitive processes. Ursula's team developed a proprietary GPT to help clients write compelling sales emails, while also using agent swarms to tackle multi-step projects like client onboarding and marketing campaigns. Josh expands on this with a recommendation: simulate a team of AI personas (e.g., SEO coach, marketing strategist) to generate well-rounded business decisions quickly. When applied thoughtfully, AI can act like a virtual C-suite that's available 24/7.Finally, Ursula introduces The CEO Table, her dual-coach program designed to help service-based business owners scale from early six figures to seven. She and her co-coach Rebecca Hall offer clients a 360-degree view of business growth—blending mindset, sales, finance, and systems optimization. With personalized coaching, access to automation tools, and expert support, clients in the program fast-track their results while reducing burnout. AI plays a central role in this ecosystem, providing leverage and clarity where business owners often feel overwhelmed.About Ursula MentjesUrsula Mentjes is a sales expert, award-winning author, and founder of Ursula Inc. She helps entrepreneurs break through revenue plateaus using neuroscience-based coaching, mindset transformation, and AI-powered business systems.About Ursula Inc.Ursula Inc. helps service-based entrepreneurs grow from six to seven figures by aligning mindset, messaging, and scalable systems. The company offers elite coaching, digital programs, and tools that accelerate revenue with strategic AI integration.Links Mentioned in this Episode:Ursula Inc. WebsiteUrsula Mentjes on LinkedInQuantum Revenue Expansion PodcastFree tools: One Great Goal ebook, Uplevel Now, Scaling Roadmap, and live AI workshopEpisode Highlights:Why AI is essential—not optional—for business survivalCustom GPTs and AI agents as game changers in sales and operationsThe power of AI personas for decision-making and content creationThe CEO Table program and its dual-coach model for scaling smartHow to start integrating AI with simple tools and free resourcesConclusionAI is no longer a luxury—it's the foundation of scalable success. Ursula...

This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You'll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today's market  ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration.

Ready for a kingdom perspective on sales and marketing? Understand what steps to make in your sales and marketing process so that it operates like a well-oiled machine !Giving you reduced stress, increased decision making skills and more time doing what's most important - building relationships with your ideal customers and clients.NEXT STEPS:To connect with Gail and her FREE community of Kingdom driven business women where you can share your offer every Wednesday - join us:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/groups/kingdomdreamchaserswithgailroot⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Book Your One Comp Business Discovery/Strategy Call with Gail Today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://calendly.com/gailroot/20-min-business-strategy-call-with-gail⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Check out the events page for upcoming live free training:⁠⁠⁠Learn more at⁠⁠⁠⁠⁠⁠⁠ ⁠https://gailroot.com⁠⁠/events⁠⁠⁠⁠⁠

This episode highlights three pointers you should consider adjusting in the systems you use for every step of solar sales. Knowledge is important in optimizing systems, and translates to less hassle for you and your customer.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

July 25, 2025 ~ Boyne Golf Director of Sales and Marketing Ken Griffin joins Chris, Lloyd, and Jamie live from Boyne Mountain Resort to discuss its diverse range of courses it offers, attracting guests from all over the country, improvement coming to the courses, and much more!

If your marketing feels like it's falling flat - or you're attracting clients who aren't quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull,  Emotionally aligned, Mirror moment) can radically shift how you show up, what you say, and who says “yes” to working with you. You'll learn: Why we resist getting clear on our ideal client — and how that's holding you back The GEM framework that helps you attract clients who feel like “OMG, this is for me!” The second filter every business owner needs: Ready, Willing, and Able What happens when your message goes from vague to vibrantly specific A simple 10-minute action to help you start speaking directly to the people who need you most If you've ever found yourself saying, “I could help anyone… so why is no one biting?” - this episode is your turning point. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Joel Salomon, founder of SaLaurMor, a former hedge fund manager turned prosperity coach. Joel now helps spiritual entrepreneurs shift their limiting beliefs around money and implement strategies to grow their businesses. He shares the powerful story of helping a client triple her income and quit her job within 60 days. A key takeaway from the episode is the concept of "acting as if", where entrepreneurs start behaving like their future successful selves. Joel also emphasizes that mindset without strategy—and vice versa—won't lead to lasting success. This episode is packed with practical tools to break through financial and visibility blocks. Key Takeaways for Small Business Owners: Shift Your Money Mindset: Joel emphasizes that most business owners carry limiting beliefs about money. To grow, you must replace thoughts like "I can't afford it" with empowering beliefs of abundance and prosperity. Act As If You're Already Successful: Visualize your future business success and start making decisions from that mindset. Whether it's interviewing a new team member or planning a big event, acting as if helps you attract what you want. Charge What You're Worth: Underpricing your services creates an imbalance. Joel encourages business owners to price according to the transformation they provide—because helping clients achieve their dreams is priceless. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Align Strategy With Mindset: Having the right systems without a strong mindset—or vice versa—limits growth. Lasting success comes when belief and business strategy work hand-in-hand. Embrace Sales and Marketing: Many entrepreneurs, especially in spiritual fields, shy away from selling. Joel stresses that selling is serving—and visibility is key to helping more people. Tailor Your Business Strategy: Avoid cookie-cutter solutions. Joel's approach is to work with each client individually, ensuring their strategies align with their personality, values, and goals. One action small business owners can take: According to Joel Salomon, one action small business owners can take is to "act as if" their business is already successful — whether that means visualizing higher revenue, drafting a future team structure, or planning a celebration for hitting big goals. By aligning their mindset and behavior with their desired outcome, they start attracting the results they want faster. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Margo is joined by Andee Hart, a former Fortune 500 sales executive turned thriving creative entrepreneur, candle maker, and coach who helps women overcome sales anxiety and grow their businesses with integrity. As host of the She Sells Differently podcast and founder of Hart Design Co., Andee brings her bold, heart-centered approach to entrepreneurship—and in this episode, she shares her powerful journey from side hustle to full-time business ownership.   Margo and Andee discuss: Making the leap from corporate sales to creative entrepreneurship Building a thriving product-based business from the kitchen up Navigating fear and perfectionism when starting something new Why selling doesn't have to feel “icky” and how to reframe it as service The power of email marketing and why it trumps social media Strategies for pricing your work with confidence and integrity Approaching retailers for wholesale partnerships Knowing who your customers aren't (and why that's freeing) Andee's counter-cultural approach to sales and marketing   Connect with Andee:  Website: https://andeehart.com/ LinkedIn: https://www.linkedin.com/in/andeehart/ Hart Design Co Instagram: https://www.instagram.com/hartdesignco/ Andee's Instagram: https://www.instagram.com/andeehart/ Pinterest: https://www.pinterest.com/shesellsdifferently/ She Sells Differently Podcast: https://podcasts.apple.com/us/podcast/she-sells-differently-authentic-selling-business-growth/id1731402504   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry

The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction 04:20 - Defining go-to-market strategy 10:45 - Aligning internal teams through narrative 18:30 - Measuring success and revenue alignment 26:50 - The role of AI in research and decision-making 33:10 - The need for audacity in marketing 41:00 - The Value Pros mission and buyer experience Main TakeawaysA strong, unified narrative aligns teams and drives better go-to-market execution.59% of B2B buying decisions are influenced by the buying experience, not just the product.Pipeline equals permission—consistent results give marketers the freedom to innovate.Subscribe, share the episode, and connect with Bruce Scheer and Lee Judge on LinkedIn for more insights.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Send us a message!In Episode 5, Lynn Morstead and Kelli Soika share the change in CoHousing Houston's website to include floor plans and prices. It is a departure from the community-first approach and signals that the project is almost complete. If you're dreaming of forming a cohousing community, this episode provides insight into sales and marketing strategy.

With a rich history in the industry, Deana Wilson, Director of Marketing and Sales at Westminster Village Terra Haute, shares insights on sales for lifeplan communities, successes of a resident fund, and new approaches to marketing efforts with CCRCs. As the Executive Chair of the Indiana Alzheimer's Association Walk, Deana also discusses her passion for raising funds in the fight against Alzheimer's. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of Bridge the Gap. Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

4 Simple ways to make money online selling your knowledge: https://paulfoh.com/how-to-make-make-50000-yearly-selling-your-knowledge/Join my community: https://selar.com/43i4z2

In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most important—and often debated—questions in SaaS finance:

AI in sales and marketing is transforming how companies engage customers, automate outreach, and scale faster than ever. In this exclusive interview, Dan Goodstein, a seasoned business therapist and marketing strategist, shares what actually works in 2025's ultra-competitive landscape.If you're a founder, sales leader, or marketer struggling to stand out, convert leads, or understand what tech tools actually move the needle, this episode is your shortcut to clarity and confidence. We dig into how AI empowers sales automation tools, why you must master simplifying brand messaging, and how to build a winning go-to-market strategy even if you're starting from scratch.Dan's experience working with B2B companies and tech startups gives him unique insight into the future of work, how to overcome email marketing decline, and how to improve website conversion tips to get real results. From using conversational AI for sales to creating a consistent content engine, Dan provides high-trust, low-fluff answers for the exact challenges you're Googling right now.If you're searching for how to build brand clarity, out-market the competition, and create a buyer journey that feels effortless—Dan delivers the blueprint. Expect smart, fast answers that reflect the latest in customer experience trends and startup growth strategy without the jargon.

Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline. But businesses that achieve true alignment? They close more deals and grow revenue faster year-over-year. The difference isn't talent, budget, or market conditions. It's whether your marketing and sales teams are pulling in the same direction or accidentally sabotaging each other. Clashing Departments Can Crash Your Bottom Line The consequences of misalignment between sales and marketing are significant. One common side effect is sales teams complaining about the quality of leads generated by marketing, often dismissing them as "bad leads."  Another issue is messaging. Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers' pitches and approach to closing deals. Their messaging is stale and ineffectual, completely disconnected from where sellers are finding success. When marketing and sales have different metrics or goals, it leads to a breakdown in communication and a lack of shared understanding. That misalignment hampers productivity, damaging morale and impacting your bottom line. Start With the Customer Journey The most important aspect that sales and marketing need to align on is the customer journey. This involves mapping out every touchpoint—from initial awareness to final purchase to customer retention.  Map the customer journey together—then act on it. This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing. The payoff is immediate: Marketing delivers leads at peak readiness, while sales focuses their time on prospects most likely to convert. When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb. Tackle Sales Objections Together Every sales professional understands that the path to a closed deal is rarely a straight line. It's often a zig-zag through questions, doubts, and hesitations from prospects. Marketing's role is to help develop messaging and collateral assets that help the sales team deal with these objections. This includes essential resources like case studies, white papers, product demonstrations, and ROI calculators. With the support of marketing materials, sellers have the resources to back up their pitch, highlight benefits, and keep buyers engaged. Most teams fail to communicate. Marketing creates polished but generic materials that sales doesn't know exist. Sales knows which objections are the hardest to overcome but doesn't have specific collateral to counter them. The winning approach: Sales documents the top 5 objections that derail deals, complete with context about when and why they surface. Marketing then builds laser-focused tools to address these concerns. Think comparison sheets for "your competitor is cheaper," implementation timelines for "this seems too complex," or peer testimonials for "we're not sure this works in our industry." Close the loop: Sales reports back on which materials move deals forward and which fall flat. Marketing iterates based on real-world results. This feedback cycle shifts objection-handling from guesswork into a refined system that consistently converts hesitation into confidence. Get Sales and Marketing Aligned Now How can businesses foster a stronger cohesion between sales and marketing? Here are six key strategies: Establish Shared Goals and Metrics Sales and marketing should work together to define common objectives and key performance indicators (KPIs).  Action item: Schedule a joint planning session within the next 2 weeks to agree on 3-5 ...

In this episode, Rene Armendariz gives us a few insights on his solar career and how he specialized in selling to Latino people. Harnessing this powerful demographic within your area is not an easy task, and requires not only cultural context but genuine care and attention for the common concerns of these homeowners.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Mihir Pampale is on today's podcast to give us a rundown on efficiency, motivation, and systems to get as many quality closes as possible. He's willing to do anything to put his best foot forward in both presentations for his customers and in managing his team.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

In this conversation, Greg Grand discusses the critical intersection of sales and marketing, emphasizing the importance of building a solid sales infrastructure, overcoming CRM adoption challenges, and integrating marketing efforts with sales teams. He shares insights on leveraging AI for personalized prospecting and highlights key strategies for ensuring sales team success, including the significance of structured onboarding and realistic expectations for new hires. Takeaways:-Sales and marketing must work together for effective growth.-Building a strong sales infrastructure is essential for success.-CRM adoption is often hindered by team perceptions and habits.-Unified platforms enhance collaboration between sales and marketing.-AI can significantly improve sales prospecting efforts.-Sales leaders should adopt a servant leadership approach.-Compensation plans are crucial for motivating sales teams.-New sales hires require structured onboarding to succeed.-Expectations for new sales hires should be realistic and patient.-Continuous learning and adaptation are key in the evolving sales landscape. If you would like to speak with Greg Grand, please contact him at greg@gsquaredadvisors.com.