Podcasts about sales and marketing

Introduction of the Guest Kalen Marie Cotto is a fractional Chief Marketing Officer, author, and the founder of KMC Digital. With more than 20 years of experience in marketing, journalism, and public affairs—including coordinating media in high-pressure environments—Kalen brings a disciplined, no-fluff approach to revenue growth. She is the author of The Revenue Runway, where she helps business owners simplify sales, marketing, and messaging into systems that actually work.

In episode #338 of SaaS Metrics School, Ben explains how to quickly sanity-check your sales and marketing forecast for the upcoming year using one high-signal SaaS metric: the Cost of ARR. As founders and CFOs finalize budgets, Ben shows how mismatches between projected bookings and planned go-to-market spend can reveal unrealistic assumptions before they turn into missed targets. Using simple examples, Ben walks through how the Cost of ARR connects sales and marketing spend, net new ARR bookings, and historical performance—making it one of the most effective tools for validating SaaS and AI company forecasts during budget season. What You'll Learn How to use the Cost of ARR to validate your sales and marketing budget The relationship between sales and marketing spend and net new ARR bookings How to identify unrealistic growth assumptions in your forecast The difference between blended the Cost of ARR, Cost of New ARR, and Cost of Expansion ARR Why historical performance should anchor forward-looking forecasts How benchmarking by ACV and sales motion improves forecast accuracy Why It Matters Sales and marketing forecasts often fail because spend and bookings assumptions are disconnected Cost of ARR provides a mechanical reality check before committing to a budget Overly aggressive ARR targets can be identified early and corrected Underspending on go-to-market becomes visible when bookings expectations are too conservative Benchmarking against peers helps validate whether forecast assumptions are realistic Strong financial modeling and forecasting discipline improves board and investor confidence Resources Mentioned Cost of ARR metric framework: https://www.thesaascfo.com/saas-cac-ratio/ Benchmarking data from Ray Rike at Benchmarkit.ai Concepts from SaaS FP&A forecasting and go-to-market efficiency analysis: https://www.thesaasacademy.com/the-saas-metrics-foundation

In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll learn in this episode:Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chatHow to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomesThe simple meeting rhythm that keeps marketing close to the forecast and close to what deals needHow Forrester's CMO team used Salesforce to spot late stage pipeline and proactively help reps closeWarning signs you are misaligned like content requests that become expensive shelf decorationsHow a plan on the page helps you say no to shiny ideas without killing creativityWhere marketing can drive value after the deal through retention advocacy and expansionText us what you think about this episode!

This is a recording of a live webinar recorded on December 12, 2025, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/turk202511pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/sl4yrob202511svcs.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/charts.htmlhttps://www.sca.isr.umich.edu/files/chicsr.pdfhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchiseinsights.com/small-business-startup-sentiment-index/startup-sentiment-rebounds-in-november/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/despite-best-practices-spam-is-a-factor-in-your-franchise-lead-generation-results/https://www.franchiseinsights.com/franchise-development/franchise-lead-generation/assessing-the-lifetime-value-of-a-franchise-lead-generation-prospect/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

This is episode 801. Read the complete trancription on the Sales Game Changers Podcast here. This is the sixth episode of the "Marketing and Selling Effectiveness Podcast." Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Kelley Harar, a Maximus Managing Director and Liz Anthony, formerly a marketing director at Maximus. Find Liz on LinkedIn.  Find Kelley on LinkedIn. LIZ'S TIP: "In B2G, marketing effectiveness isn't about generating noise. It's about enabling sales to earn credibility long before a deal is on the table." KELLEY'S TIP: "Marketing and sales effectiveness isn't about alignment meeting. It's about showing up together around the mission and earning trust at every step of the buying journey."

Summary:In this episode of What's the Yap?, Matt Reiners reunites with Rachel Keller to unpack Microsoft's year-end report on 37.5 million Co-Pilot chats. From health and wellness searches to late-night existential questions, this data offers a compelling look into human behavior—and how senior living communities can meet people where they are. Rachel and Matt share actionable insights for operators, marketers, and innovators navigating the future of AI.Timestamps:1:35 – Rachel shares life updates and her creative library project2:41 – What the Co-Pilot data reveals about how people are using AI4:25 – The surprising dominance of emotional support and health-related queries6:00 – Why your community needs a “chat strategy” in 20267:26 – How Matt used ChatGPT to tackle personal health goals9:09 – Late-night AI chats: from philosophy to Valentine's Day struggles11:03 – What this means for the adult daughter searching for care13:33 – Final thoughts on how senior living can show up in AI tools

How do you turn 13 leads per month into sustainable gym growth?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Industry” guide and show you how to use it to grow your gym in 2026.John, who is also co-founder of Kilo, explains why most gyms still struggle to get enough leads, what high performers do differently and how to make the most of every lead.The pair dig into the numbers behind pricing, sales and average revenue per member, and they list simple changes gym owners can make to dramatically increase revenue.To help you close more sales at your gym, Chris and John role-play common scenarios, demonstrating how to handle objections—such as timing, price and spousal concerns—and help clients take action. They also provide tips to help you survive the slowest months of the year so you stop getting crushed by seasonality.Watch this episode, then take action to generate more leads and add more clients to your gym every month. If you want to dig deeper into the numbers, download the full “State of the Industry” report for free via the link below.LinksState of the IndustryGym Owners UnitedBook a Call1:08 - Lead generation and nurture12:38 - Seasonality and planning18:07 - Live sales role-play30:03 - Pricing strategies and psychology41:42 - Sustainable gym ownership

In this inspiring episode of the Leadership and Learning Podcast, host Randy Goruk welcomes Dennis Bott, North American Vice President of Sales and Marketing at Element 5. Dennis shares his remarkable journey from working in a family-owned lumber yard to becoming a leader in the mass timber industry. He discusses how "raising your hand" and how stepping up for new opportunities while embracing lifelong learning has propelled his career forward. With actionable advice for both emerging and seasoned professionals, this episode offers valuable insights into advancing your career, building strong teams, and making a meaningful impact in your organization. You will also learn: ·        The value of "raising your hand" by volunteering for new challenges and opportunities, even when they're outside your comfort zone. ·        How a willingness to learn and adapt creates personal and professional growth. ·        How to navigate difficult career transitions. ·        How to leverage setbacks as learning opportunities. ·        The importance of continuous learning, seeking feedback, and embracing mentorship. ·        Approaches for supporting, motivating, and coaching team members with varying aspirations and comfort levels. ·        Why cultivating a diverse, supportive team culture helps everyone thrive. ·        How storytelling and open feedback can inspire, teach, and drive results in leadership. ·        The necessity of learning from mistakes and adapting quickly to changing circumstances. ·        Practical tips for team communication and staying organized in a fast-paced environment. ·        Advice for younger professionals. Website: https://elementfive.co/ LinkedIn Profile: https://www.linkedin.com/in/dennisbott/

Setting Sales and Marketing Priorities is the topic of the next couple of podcasts as we end one year and move on to the next. Sharon and I have been working with recruitment business owners for approaching nineteen years now, and there are a couple of things we see time and time again from brilliant […] The post Setting Sales and Marketing Priorities For Your Recruitment Business Part One appeared first on Superfast Recruitment.

This is a recording of a live webinar recorded on November 21, 2025, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/boo202510pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/vot3rob202510svcs.pdfhttps://tradingeconomics.com/united-states/unemployment-ratehttps://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/charts.htmlhttps://www.sca.isr.umich.edu/files/chicsr.pdfhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.franchiseinsights.com/franchise-prospects/a-surprising-number-of-franchise-prospects-already-own-businesses/https://www.franchiseinsights.com/franchise-prospects/how-do-the-options-for-ownership-stack-up-in-the-eyes-of-business-buyers/https://www.franchiseinsights.com/small-business-startup-sentiment-index/startup-sentiment-dips-but-remains-solid-on-business-conditions-for-early-2026/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

Send us a textSales and marketing are often seen as two sides of the same coin - but in far too many businesses, they're operating worlds apart. In this episode of Marketing Espresso, I sit down with Dominic Parsonson to explore why sales and marketing alignment isn't just “nice to have” - it's essential for business growth.Dominic brings decades of experience in sales leadership and CRM implementation, and together we dive into why misalignment happens, what it costs businesses, and how to fix it. From shared KPIs to better communication between departments, we unpack how teams can move from blame to collaboration.We also talk about why CRMs fail when they're treated as IT projects, how leadership buy-in makes or breaks success, and why understanding your customer journey requires everyone - from the C-suite to the factory floor - to be involved.This is a practical and candid conversation for anyone in sales, marketing, or management who's tired of hearing “the leads are rubbish” or “sales just don't follow up.”Key TakeawaysTrue alignment between sales and marketing starts with communication. Both teams need to speak the same language, share common goals, and understand that they rely on each other's success. CRMs should be tools that serve people - not admin burdens - and leadership needs to set the tone by fostering collaboration rather than competition.When salespeople spend time with marketers (and vice versa), they gain invaluable insight into customer needs and the buyer journey. It's through these connections that messaging becomes sharper, strategy becomes stronger, and customers experience a unified brand.Actions You Can TakeGet your sales, marketing, and leadership teams in the same room to define your shared value proposition and ideal customer profile.Create at least one shared KPI that both departments are accountable for - such as revenue growth or lead-to-conversion rate.Review your CRM setup. Is it helping both teams do their jobs better, or is it just collecting dust?Encourage team “ride-alongs” - let marketers shadow sales calls, and salespeople spend time in marketing meetings.Build open communication habits. A casual lunch between departments can often solve more problems than another formal meeting.When sales and marketing start speaking the same language, the business grows faster - and everyone wins.Connect with DominicLinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

SUMMARY:  In this episode, Terryn Turner and Aaron Hovivian dive into how to turn your annual business goals into an actionable plan through a structured Sales and Marketing Plan (SAM Plan). Joined by insights from marketing strategist Rachel Stivers of the Platform Consulting Agency, they unpack how aligning sales and marketing around shared metrics can eliminate silos, clarify accountability, and keep both teams focused on measurable outcomes. Minute by Minute:  00:00 Introduction and Jingles 01:05 Annual Planning and SAM Plans 03:04 The Importance of Metrics in Marketing 05:55 Sales and Marketing Collaboration 09:51 Event-Specific vs. Day-to-Day Sales 14:02 Setting Realistic Goals 17:12 Conclusion and Resources

With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.Topics and times:Predator: Badlands box office performance vs predictions - 0:49Predator: Badlands audience analysis - 1:46Marketing opportunities of Badlands' week two - 3:28Pre-sales for The Running Man - 5:24Pre-sales for Now You See Me: Now You Don't - 6:06Combined pre-sales audiences and marketing opportunities - 7:20Next week - 10:31Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season.

Want a free scaling workshop for your business? Schedule a call now to see if you qualify: coltivar.com/schedule-your-call Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Most business owners spend thousands on sales and marketing, but few know if it's actually paying off.Steve breaks down how to measure the real return on your sales and marketing spend using three simple checks. He explains how to evaluate the effectiveness of your funnel, calculate your LTGP-to-CAC ratio, and use cash collection formulas to fuel growth without burning through cash. This episode will help you finally connect sales, marketing, and cash flow so you can scale with confidence._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

This is a recording of a live webinar recorded on October 31, 2025, starting at around 1 PM Eastern Time USA.   Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callVisit our website: https://bigskyfranchiseteam.com/Subscribe to our Multiply Your Success podcast: https://podcasts.apple.com/us/podcast/multiply-your-success-with-dr-tom-dufore/id1518562762 Subscribe to our Franchise Your Business podcast: https://podcasts.apple.com/us/podcast/franchise-your-business/id1578524542Subscribe to our YouTube Channel: https://www.youtube.com/@bigskyfranchiseteam3523Links from the episode are here:   https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/https://www.ismworld.org/globalassets/pub/research-and-surveys/rob/pmi/de4d202509pmi.pdfhttps://www.ismworld.org/globalassets/pub/research-and-surveys/rob/nmi/gazarob202509svcs.pdfhttps://www.ismworld.org/supply-management-news-and-reports/reports/ism-pmi-reports/hospital/august/https://tradingeconomics.com/united-states/inflation-cpihttps://www.sca.isr.umich.edu/files/chicsr.pdfhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.census.gov/econ/bfs/current/index.htmlhttps://www.vistage.com/vistage-ceo-confidence-index/https://www.uschamber.com/sbindex/summaryhttps://www.franchiseinsights.com/franchise-development/franchise-lead-generation/layoffs-propel-skilled-workers-to-business-ownership/https://www.franchiseinsights.com/franchise-development/texas-florida-and-new-york-gain-the-most-in-franchise-development-interest/https://www.franchiseinsights.com/franchise-prospects/meet-the-new-boss-say-franchise-seekers/https://www.franchiseinsights.com/top-ten-business-opportunity-categories/https://www.franchise.org/2025/09/ifa-applauds-introduction-of-landmark-american-franchise-act/ABOUT BIG SKY FRANCHISE TEAM:This episode is poweredABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly correct it and provide the appropriate acknowledgment."

Lightning Round: Top 10 Ways to Follow-up Without Being Annoying Question: Renee from Montreal asks, "I'm a VP of Sales at a growing SaaS company. Marketing generates a ton of leads, but my team says they're not qualified. What's the best way to get sales and marketing aligned without constant finger-pointing?" Book: They Ask, You Answer by Marcus Sheridan

Lightning Round: Top 10 Ways to Follow-up Without Being Annoying Question: Renee from Montreal asks,  "I'm a VP of Sales at a growing SaaS company. Marketing generates a ton of leads, but my team says they're not qualified. What's the best way to get sales and marketing aligned without constant finger-pointing?"   Book: They Ask, You Answer by Marcus Sheridan

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality.  What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is “The E-Myth Revisited” by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends “The Business Coach” by Brad Sugars, which aligns with his coaching background, and “Rich Dad Poor Dad” by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Massive action times the right stuff times consistency equals results — Andy Gwynn Be militant with your time because discipline creates success — Andy Gwynn If you're totally honest with yourself and truly happy, that's real success — Andy Gwynn      

In this insightful book club session, the ABCI team is joined by clients Ben Neivert of DBT Aero, Chris Vidales of MagJet and Ericka Essington of Air Nurses take a dive deep into The Revenue Zone by Tom Burton—a modern playbook for B2B sales and marketing that challenges traditional funnels and focuses on guiding [...]

  In this week's episode of Straight Talk with Sally, we're getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn't, and what's next. She opens up about missing her $100K goal—and why she's perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form hiccups, Sally pulls back the curtain on the messy middle of launching and reminds us that it's all about testing, measuring, and tweaking for the next round. She explains how using a drip account can protect your cash flow, why lead quality matters more than quantity, and how tracking “sexy numbers” like cost-per-lead, cost-per-acquisition, and Facebook-group conversions gives you the data you need to grow with confidence. As always, Sally keeps it candid—sharing the highs of 10x ROI alongside the hard truths about scaling responsibly. She also highlights the power of community, celebrating participants who went live for the first time and even joined her program after conquering their fear of video. If you've ever launched something—or thought about it—this episode is for you. It's a masterclass in making data-driven decisions, staying grounded through the ups and downs, and remembering that every launch is a learning curve. Tune in to hear the honest numbers, the behind-the-scenes stories, and Sally's roadmap for repeating success.   tay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins  

In this final episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins wraps up with one of the most powerful principles of all—confidence in your product or service. Confidence is contagious, and when you truly believe in the value of what you offer, it shows in every interaction—from sales calls and live streams to emails and social posts. Sally shares how to strengthen your confidence by knowing your offer inside and out, addressing objections with ease, highlighting your unique selling points, and using authentic enthusiasm to inspire trust. You'll also learn why practicing regularly, using positive language, and staying emotionally detached from outcomes helps you sell with clarity and calm. When you genuinely love what you do and believe in the transformation you provide, your confidence will shine through—and your clients will feel it too.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans roles in both software vendors and resellers, and he is known for championing innovative segmentation strategies and uniting cross-functional teams to accelerate business outcomes. In this episode… Bridging the divide between sales and marketing remains one of the toughest challenges in B2B organizations. Too often, these two departments operate in silos — each chasing different goals, using different metrics, and misunderstanding what truly drives the other. But what if aligning them could unlock faster revenue growth, deeper trust, and a more predictable sales pipeline? According to Alex Tinsley, a marketing leader with deep experience across sales, operations, and field marketing, the key lies in empathy and shared understanding. He highlights that misalignment often stems from false assumptions: sales thinking marketing just plans events, and marketing assuming sales ignores their leads. Alex emphasizes that when both teams take the time to learn each other's motivations and constraints, they realize they're chasing the same outcome: revenue. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Alex Tinsley, Director of North America Field Marketing at SUSE, to discuss how uniting sales and marketing can supercharge B2B revenue. They explore the impact of removing internal silos, improving the sales-to-marketing handoff, and aligning goals around shared outcomes. Alex also shares how empathy, structure, and data transparency build trust that drives long-term growth.

In this fifth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into how to demonstrate authority and showcase your expertise to build trust and credibility with your audience. As a coach or business owner, positioning yourself as a thought leader helps your clients feel confident in your advice and more likely to take action. Sally shares practical ways to establish authority—like creating thought-leadership content, offering industry insights, developing educational resources, sharing success stories, and speaking at events. You'll also learn how to strengthen your reputation through collaborations, certifications, data-backed insights, and consistent social media visibility. By authentically sharing your knowledge and demonstrating your expertise, you'll earn the confidence and trust that naturally leads to more conversions—without ever feeling pushy or salesy. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this fourth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins shares how to use scarcity and urgency authentically to inspire action without feeling salesy or pushy. From limited-time offers and exclusive deals to countdown timers, early-bird specials, and limited spots, Sally explains how these tactics tap into the psychology of motivation and FOMO to drive faster decisions. You'll also learn why honesty and transparency are essential when applying scarcity strategies so you maintain credibility while boosting conversions. Done right, creating urgency helps your audience act now—with confidence that they're making the right choice.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian's disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia. Brian's unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

“It's all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“It's all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Kat Hurd, a former Fortune 500 rep, multi-time President's Club winner, and VP turned coach, to break down what it really takes to move from frontline manager to executive leader. Kat shares how managers can avoid getting stuck, build credibility across internal teams, and know when it's time to step outside their organization to keep growing. She unpacks the miscommunication between corporate strategy and field execution, the importance of preparing your team before moving up, and why mindset and consistency still separate high performers from the rest. Now as a CEO and coach, Kat also dives into how she helps reps and leaders refine their process, create better customer experiences, and even leverage AI without losing authenticity. If you're serious about leading with impact and accelerating your career in medical sales, this conversation delivers the clarity you need. Connect with Kat Hurd: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!

In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with Charles Dobens, a multifamily investing expert and attorney. They discuss the importance of understanding the multifamily investing business, the common pitfalls in repositioning properties, and the significance of building a strong network. Charles shares his insights on the sales and marketing aspect of real estate, the lessons learned from failures, and the future of integrating AI into the multifamily operating system.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

This old but valuable episode teaches us how to evaluate how well we use our time by conducting a "time study" on our daily routine. It's important to keep an eye on our limited hours on the doors; spending them wisely guarantees better results.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Send us a textIn this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode:Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team's habits. Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified. QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.

Welcome to Kat's New Hire Training! And if you yourself need a refresher on marketing and sales interlock, this is the episode for you. Kat and Ian start the show with a quick debate on the worst day of work in the calendar year...Kat's vote is the day after Labor Day, Ian argues for the day after the Super Bowl - drop your vote below. From there, class is in session, and Ian gives Kat a crash course on navigating relationships between marketing and sales before she starts her new role working closely with sales - ahh, the juxtaposition from her previous relationship with sales. AND if you're more interested in exactly what Cisco is selling, check it out here: https://www.cisco.com/site/us/en/solutions/small-business/index.html#tabs-a107e9a621-item-6caff3e5bb-tab

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Justin Snyder, founder of Forest Superfoods, who turned a $250 idea into a global health brand. He shares how his passion for nutrition and persistence led to 350,000+ orders and 25% annual growth. Justin opens up about the early struggles, the lessons learned in e-commerce, and how building a small but dedicated team of 10 fueled his success. He discusses the importance of customer trust, product quality, and word-of-mouth growth in scaling a business. Listeners will gain powerful insights into resilience, sales focus, and creating long-term business impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Justin Snyder said that the hardest thing in growing a small business is knowing what to do next. He explained that making the right decision at the right time is critical, because the wrong move can set the business back. Over 20 years of experience taught him to step back, look at things from a bird's-eye view, and carefully decide the next logical step for growth. What's your favorite business book that has helped you the most? Justin Snyder shared that his favorite business book is “Unreasonable Hospitality” by Will Guidara, which he loved because it highlights the power of going to extremes to please and wow customers. He also mentioned another impactful read from his younger years, “What They Don't Teach You at Harvard Business School” by Mark H. McCormack, which had a profound influence on his business mindset. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Justin Snyder recommends the Founders Podcast for its inspiring stories of entrepreneurs across history that remain highly relevant today. He highlights how hearing about their obsession with being exceptional motivates him to push boundaries. Justin also values business and marketing books, such as Unreasonable Hospitality and What They Don't Teach You at Harvard Business School. For daily learning, he listens to hours of podcasts and reads articles to sharpen his skills. He believes that continuous exposure to these resources fuels innovation and helps small business owners grow with focus and resilience. What tool or resource would you recommend to grow a small business? Justin Snyder recommends keeping things simple and focusing on tools that truly move the needle for small business growth. For him, the most valuable “resource” has been a lean mindset – taking consistent daily action to grow, maintaining operational control, and prioritizing product quality over flashy systems. He stresses that even without outside funding or expensive software, small businesses can thrive by using practical tools like integrated order management systems, building customer trust through branding, and always focusing on sales and marketing as the core drivers of growth. What advice would you give yourself on day one of starting out in business? Justin Snyder said that if he could give himself advice on day one of starting his business, it would be to use time wisely. In the early days, he often spent hours on small website tweaks or tasks that didn't materially impact growth, simply because he thought he had to work nine-to-five like a regular job. Looking back, he wishes he had focused more on activities that truly moved the business forward, like reaching new customers and driving sales. His advice is to always prioritize the tasks that create real growth, rather than getting lost in busy work. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: If you take one small step every day to grow your business, in a year you'll have taken 365 steps forward – Justin Snyder Don't waste time on busy work; focus only on what truly moves your business forward – Justin Snyder As a founder, your number one job is sales and marketing—without sales, there is no business – Justin Snyder      

Coming from someone experiencing political violence firsthand, we talked to Clint Hickman about political violence in America.

In this episode of The Product Experience, Lily Smith speaks with Sally Foote, a seasoned product leader whose journey from product roles to C-suite commercial leadership spans Carwow, Go Compare, and The Guardian. They unpack the increasingly vital intersection between product, marketing, and sales.Sally explains why growth is a shared responsibility, how product managers can become commercially fluent, and why understanding marketing economics is now critical. Expect actionable advice on working across functions, owning growth levers, and designing products that fuel acquisition and retention. Whether you're in B2B or B2C, there's something in here for every product leader looking to elevate their commercial impact.Key Takeaways:— Modern product managers must understand marketing funnels, ROI, and acquisition costs to create scalable impact.— Propositions beat PPC: In saturated digital channels, differentiation must come from product innovation.— Stop the handoffs: A strict separation between product, marketing, and sales creates missed opportunities and inefficiencies.— Product roadmaps matter to the business: While sometimes shunned by PMs, roadmaps help align and activate sales and marketing functions.— Product marketing isn't enough: What's needed is cross-functional growth thinking—not just better product copy.— B2B is a rich source of insights: Embedding PMs in sales cycles and advisory panels unlocks product innovation directly from the source.— AI is reshaping go-to-market: From focus groups to pricing strategies, machine learning is changing how teams make commercial decisions.— Your funnel is only as good as your data: PMs should design products with marketing data needs in mind to drive better acquisition performance.Featured Links: Follow Sally on LinkedIn | YourRoom AI focus group | Carwow | Watch Sally's 'Maximum Possible Products' talk at #mtpcon London 2019 | Sustainable living made easy with Bower Collective Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

This is Part 5 of Steve Coughran's book Cash Flow. Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com

Send us a textThis week on Leave Your Mark, I sit down with Keenan — CEO, entrepreneur, father, and the author of Gap Selling. But this conversation isn't about sales tactics. Instead, we dive into his remarkable life story: growing up adopted in a mixed-race family in Boston, chasing dreams of football and modeling, finding his way into sales, and becoming a father of three daughters.Keenan shares what selling really means (hint: it's about helping, not convincing), how curiosity shapes his life, and why teaching — not protecting — has been his guiding philosophy as a parent. We also unpack how sales thinking translates into human performance, coaching, and leadership.This episode is full of lessons about resilience, curiosity, and creating your own path.Keenan is the CEO of a sales training and consulting company, widely known for his best-selling book Gap Selling. Beyond business, he's an entrepreneur, speaker, and father of three daughters. Adopted into a mixed-race family in Boston in the late 1960s, Keenan has built a life defined by curiosity, courage, and an uncompromising commitment to living on his own terms.This is where you can find anything and everything he's into!https://salesgrowth.com/keenan/If you liked this EP, please take the time to rate and comment, share with a friend, and connect with us on social channels IG @Kingopain, TW @BuiltbyScott, LI+FB Scott Livingston. You can find all things LYM at www.LYMLab.com, download your free Life Lab Starter Kit today and get busy living https://lymlab.com/free-lym-lab-starter/Please take the time to visit and connect with our sponsors, they are an essential part of our success:www.ReconditioningHQ.comwww.FreePainGuide.com

In this episode of Grow a Small Business, host Troy Trewin interviews Sharon Francisco, founder of SharonFrancisco.com, shares her inspiring journey from joining her sister-in-law's small bookkeeping business in 2013 and scaling it to a 12-person team within six years, to launching her own coaching business in 2019. Despite facing a divorce after 26 years of marriage and battling serious health issues, Sharon transformed her challenges into strength, now coaching bookkeepers and accountants worldwide. She emphasizes confidence, financial freedom for women, and the importance of building habits like a default diary. Sharon also highlights investing in mentors, creating authentic team culture, and balancing work with personal life. Her story is one of resilience, reinvention, and empowering others to achieve lasting success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sharon Francisco, the hardest thing in growing a small business is not overthinking and trying to get everything perfect. She believes many owners get stuck in second-guessing, when the real key is to take action and keep moving forward. What's your favorite business book that has helped you the most? Sharon Francisco's favorite business book that has helped her the most is “The One Thing” by Gary Keller and Jay Papasan. She values it because it teaches the importance of narrowing focus, avoiding distractions, and going deep into one area to get real results. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sharon Francisco believes that one of the best ways to grow as a small business owner is through continuous learning, especially from books and structured programs. She personally prefers reading and listening to Audible, as she values the ability to access decades of someone's experience in just a few hours. Sharon has invested heavily in online business programs such as Thought Leaders Business School, Key Person of Influence, and Taki Moore's Black Belt, along with Tina Tower's Her Empire Builder. While she doesn't listen to many podcasts herself, she emphasizes that books and high-quality programs can transform your business mindset and skills. Her advice: keep investing in your personal and professional development – it pays off many times over. What tool or resource would you recommend to grow a small business? According to Sharon Francisco, the most valuable “tool” for growing a small business is outsourcing. She recommends not wasting time trying to master tasks you're not good at, but instead focusing on your strengths and hiring experts for the rest. For example, she outsources her social media management for about $2,200 a month, which allows her to stay focused on coaching and client work. Sharon believes this mindset shift—treating outsourcing as a growth tool—helps business owners scale faster, avoid burnout, and concentrate on the areas where they add the most value. What advice would you give yourself on day one of starting out in business? Sharon Francisco says that if she could give herself advice on day one of starting out in business, it would be to borrow the money to get a mentor and follow their guidance 100%. She believes investing in the right mentor early on saves years of trial and error, builds confidence faster, and provides the structure needed to grow with less stress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about doing it all yourself—it's about knowing when to outsource – Sharon Francisco Investing in mentors will save you years of mistakes and fast-track your success – Sharon Francisco True success is having the choice to create a life and business you love – Sharon Francisco      

Do you ever feel like your marketing efforts are undervalued by sales, or worse, misunderstood by leadership? This episode is all about working through one of the most persistent challenges in business: aligning sales and marketing. In this episode, Wendy Covey sits down with A. Lee Judge, who introduces the CASH framework designed to help organizations strengthen collaboration and prove the true value of marketing. Too often, marketers are asked to justify budgets, campaigns, and outcomes in terms that don't resonate with sales leaders. The CASH Method provides a practical approach to shifting that conversation—focusing on Communication, Alignment, Systems, and Honesty.This conversation is packed with insights for industrial marketers who want to strengthen internal relationships and gain buy-in from leadership. Whether you're struggling with proving ROI, building credibility with sales, or simply trying to get both teams speaking the same language, this episode offers practical advice.ResourcesConnect with A. Lee on LinkedInConnect with Wendy on LinkedInRelated Episode: A Sales Leader's Perspective on Content that Earns Engineers' TrustRelated Episode: Sales vs. Marketing: How to Bridge the DivideRegister for the Industrial Marketing Summit

Are you ready to move beyond the AI hype and achieve real results? In a recent episode of the Expert Inside Interview, host John Golden and AI expert Kevin Dean provided a practical roadmap for integrating AI into your sales and marketing strategy. The core message is clear: AI is only as good as the data and systems it runs on. Dean stressed the importance of data quality, outlining his Five C's framework as the non-negotiable foundation for success. The discussion also revealed that digital transformation is a critical prerequisite, as modern, integrated systems are the infrastructure AI needs to thrive. The conversation wasn't just about theory; it delved into the practical future. They explored the rise of AI agents that can automate routine tasks, and how this will allow sales and marketing professionals to focus on high-value interactions. Finally, the experts provided a crucial reminder that governance and culture are key. Companies must create policies that balance innovation with security and invest in training their teams to work alongside AI. Tune in to this episode to get the expert insights and actionable steps you need to build a sustainable AI advantage for your business.

Just like a black belt, mastering sales is an art that takes not only skill, but real exposure to the process. In this episode, we go through what it takes to master sales and the habits that you need to instill to maximize your overall potential.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Unlocking Quantum Revenue Growth with AI – Insights from Ursula Mentjes of Ursula Inc.In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ursula Mentjes, founder of Ursula Inc. and host of the Quantum Revenue Expansion podcast. Ursula shares how entrepreneurs can leverage AI tools like custom GPTs and AI agents to scale smarter, build stronger systems, and increase revenue. If you're a service-based business owner aiming for seven figures, this conversation offers practical guidance and expert-level strategy for navigating the fast-changing landscape of AI and automation.How AI is Reshaping Sales, Content, and Scaling for Service-Based EntrepreneursUrsula emphasizes that AI isn't just another passing trend—it's a non-negotiable shift in how business will be done moving forward. Drawing parallels to the industrial revolution, she encourages entrepreneurs to explore AI playfully but seriously. Tools like ChatGPT, when customized and trained properly, can replace hours of manual work by handling sales outreach, content drafts, and even internal decision-making simulations. It's not about replacing people, she explains, but amplifying capacity and creativity.One of the most valuable takeaways from the episode is the use of custom GPTs and AI “agents” to streamline repetitive processes. Ursula's team developed a proprietary GPT to help clients write compelling sales emails, while also using agent swarms to tackle multi-step projects like client onboarding and marketing campaigns. Josh expands on this with a recommendation: simulate a team of AI personas (e.g., SEO coach, marketing strategist) to generate well-rounded business decisions quickly. When applied thoughtfully, AI can act like a virtual C-suite that's available 24/7.Finally, Ursula introduces The CEO Table, her dual-coach program designed to help service-based business owners scale from early six figures to seven. She and her co-coach Rebecca Hall offer clients a 360-degree view of business growth—blending mindset, sales, finance, and systems optimization. With personalized coaching, access to automation tools, and expert support, clients in the program fast-track their results while reducing burnout. AI plays a central role in this ecosystem, providing leverage and clarity where business owners often feel overwhelmed.About Ursula MentjesUrsula Mentjes is a sales expert, award-winning author, and founder of Ursula Inc. She helps entrepreneurs break through revenue plateaus using neuroscience-based coaching, mindset transformation, and AI-powered business systems.About Ursula Inc.Ursula Inc. helps service-based entrepreneurs grow from six to seven figures by aligning mindset, messaging, and scalable systems. The company offers elite coaching, digital programs, and tools that accelerate revenue with strategic AI integration.Links Mentioned in this Episode:Ursula Inc. WebsiteUrsula Mentjes on LinkedInQuantum Revenue Expansion PodcastFree tools: One Great Goal ebook, Uplevel Now, Scaling Roadmap, and live AI workshopEpisode Highlights:Why AI is essential—not optional—for business survivalCustom GPTs and AI agents as game changers in sales and operationsThe power of AI personas for decision-making and content creationThe CEO Table program and its dual-coach model for scaling smartHow to start integrating AI with simple tools and free resourcesConclusionAI is no longer a luxury—it's the foundation of scalable success. Ursula...

This episode highlights three pointers you should consider adjusting in the systems you use for every step of solar sales. Knowledge is important in optimizing systems, and translates to less hassle for you and your customer.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Margo is joined by Andee Hart, a former Fortune 500 sales executive turned thriving creative entrepreneur, candle maker, and coach who helps women overcome sales anxiety and grow their businesses with integrity. As host of the She Sells Differently podcast and founder of Hart Design Co., Andee brings her bold, heart-centered approach to entrepreneurship—and in this episode, she shares her powerful journey from side hustle to full-time business ownership.   Margo and Andee discuss: Making the leap from corporate sales to creative entrepreneurship Building a thriving product-based business from the kitchen up Navigating fear and perfectionism when starting something new Why selling doesn't have to feel “icky” and how to reframe it as service The power of email marketing and why it trumps social media Strategies for pricing your work with confidence and integrity Approaching retailers for wholesale partnerships Knowing who your customers aren't (and why that's freeing) Andee's counter-cultural approach to sales and marketing   Connect with Andee:  Website: https://andeehart.com/ LinkedIn: https://www.linkedin.com/in/andeehart/ Hart Design Co Instagram: https://www.instagram.com/hartdesignco/ Andee's Instagram: https://www.instagram.com/andeehart/ Pinterest: https://www.pinterest.com/shesellsdifferently/ She Sells Differently Podcast: https://podcasts.apple.com/us/podcast/she-sells-differently-authentic-selling-business-growth/id1731402504   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry