Podcasts about Customer engagement

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber. In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance. You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology. This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology. Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood. Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking. Chapters: 00:00 Introduction to ThermalWood Canada 02:45 The Process of Thermal Modification 05:42 Applications and Benefits of Thermally Modified Wood 08:42 Market Opportunities and Challenges 11:44 Customer Engagement and Marketing Strategies 14:50 The Future of Thermal Modification and Standards 17:33 Conclusion and Final Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Robert at:  https://thermalwoodcanada.com/ https://www.instagram.com/tmwoodcanada/ https://www.facebook.com/ThermalWoodCanada https://www.linkedin.com/company/thermalwoodcanada/ https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw

In this special episode of Builders Wanted, recorded live from Twilio Transform in New York City, we're joined by Rikki Singh, Twilio's VP of R&D for Emerging Technologies. Rikki explores groundbreaking advancements in AI, security, and communications, touching on the evolution of technology and customer expectations as we approach 2026. The conversation delves into the role of AI in software engineering, the importance of trust and privacy by design, changes in customer engagement, and the future of agentic workflows.-------------------Key Takeaways:Building robust systems and prioritizing speed empowers organizations to drive innovation rapidly while maintaining high standards of quality.Reliable, well-structured data and clearly defined, measurable objectives are critical for achieving success in AI and analytics initiatives.The most impactful product enhancements stem from actively listening to customers, understanding their challenges, and reimagining features as needed.-------------------“ The fact that we want to give you contextual memory that is able to capture communication, that matters. Because that's where you're expressing your satisfaction, your happiness, your joys. So how do we take that and then use that to help you rather than microsegment you on demographics and target you? I think that's the positive pivot I hope we make as this technology allows for that.” – Rikki Singh-------------------Episode Timestamps:‍*(01:48) - What excites Rikki heading into 2026‍*(02:54) - What feels different about today compared to a year ago‍*(07:14) - Themes shaping the next 12 months for builders‍*(19:43) - What's evolving fastest: the tech stack, the buyer, or the org chart?‍*(27:50) - What builders underestimate about AI and where it's going‍*(43:36) - Quick hits-------------------Links:Connect with Rikki on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A solid CRM strategy is crucial for any financial institution that wants to thrive in today's competitive environment. This discussion shares strategies and best practices to enhance your customer relationships and grow your program by leveraging data and your CRM solution. Subjects include:Creating a single Source of TruthLeveraging AI for CRM optimizationData and the 360-degree client viewAdvisor adoptionThis episode is recorded from a BISA sponsored webinar where we were joined by Solomon Schmidt of KeyCorp and Brian Venn of California Credit Union, with cross-channel insights and commentary provided by Chris Melton from Ameriprise.

"I got employee of the year in 2016 for introducing Excel as a project management tool for the construction department in my company."That's the state of technology in the $300 billion store development industry.In today's episode of Bricks & Bytes, we sat down with Genevieve Davis and Alim Uderbekov from Surfaice. These two met on a beach in California (yes, really) and decided to tackle one of the most analog industries out there with AI agents.Here's what we covered:✅ Why companies building hundreds of stores aren't using Procore (hint: it's expensive and they're retailers, not developers)✅ The "McDonald's is a race car" analogy - why 40,000 cookie-cutter restaurants are actually the perfect use case for AI in construction✅ How code is becoming a commodity and why that changes everything about vertical software✅ Why AI won't take your job, but people who know how to use it willLink in comments - give it a listen if you're in retail, store development, or just want to hear how two people turned a beach conversation into a company.Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:46 Introduction to Surface and Founders' Backgrounds 06:48 The Vision Behind Surface and AI in Construction 09:41 The Meeting of Minds: Genevieve and Alim's Collaboration 12:45 Current Challenges in Store Development 15:30 AI's Role in Automating Construction Processes 18:32 Efficiency Gains and Time Savings with AI 21:44 The Future of Store Development and Human Touchpoints 24:30 Defensibility and Business Model of Surface 27:25 Funding and Future Plans for Surface 39:13 Investment Insights and Strategic Partnerships 41:31 Customer Engagement and Feedback 44:33 AI in Construction: Transforming Workflows 47:14 Navigating the Go-To-Market Strategy 54:20 Understanding Competition in the AI Space 59:25 Customization and Onboarding Process 01:03:07 Future of AI in Construction

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Mars Snacking (formerly known as Kellanova).Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/Follow Mars on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars Snacking (Kellanova) on LinkedIn at: https://www.linkedin.com/company/kellanova/Here's what we asked Joe:Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova?You recently penned a white paper for MMR (Mass Market Retailers) focused on the shopper experience. Can you talk about the motivation behind that piece?Talk more about what is driving these changes in shopper behavior? So what is the answer? From your perspective, how can the industry shift to meet the changing needs and wants of shoppers?What does a true win-win partnership with retailers look like, and what behaviors signal that it's moving in the right direction?Can you talk a bit about how Kellanova is engaging differently in light of these shifts?In light of this and other changes, What are therefore the most important skills a future CPG commercial leader needs to learn and sharpen?Looking to what's ahead in the next 3 years, what are you focused on, excited about - and are there any concerns  ?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Luca Borreani is the co-founder and CMO of ZipChat.ai, a leader in conversational AI that transforms every e-commerce chat into a revenue opportunity. Driven by a passion for digital marketing and innovative automation, he empowers brands to recover abandoned carts, convert browsers into buyers, and provide 24/7 multilingual support. Luca's expertise includes agentic AI, customer journey optimization, and the creation of scalable, value-driven e-commerce experiences for stores of any size. In this episode of Marketer of the Day, Luca Borreani joins Robert Plank to demystify agentic AI in e-commerce and how merchants can use ZipChat.ai to automate support, increase conversions, and delight customers on platforms from Shopify to WooCommerce. Luca reveals how smart automation and instant, context-aware responses unlock missed sales, eliminate friction from business hours, and cater to an international customer base. The discussion covers practical integration tips, evolving AI capabilities, the value of early adoption, and why focusing on customer experience leads to long-term growth. Listeners will discover actionable ways to get started with agentic AI without complex workflows and to stay ahead in the rapidly changing world of digital commerce. Quotes: “With AI, you unlock sales opportunities even when your team's offline conversations happen in any language, any time.” “Agentic AI doesn't just answer questions; it takes action, like creating custom coupons and adapting in real time to customer needs.” “The longer you use AI, the greater your competitive advantage; it's compounding technology that keeps getting smarter.” Resources: Connect with Luca on LinkedIn. Conversational AI Agent for eCommerce

In this episode, Jeff and Danny talk with Greg Schmitt about how he built Huge Handyman SD into one of San Diego's go-to handyman service companies. Greg explains the importance of communication, integrity, and skill when working inside a customer's home. He also shares how he built a service model that focuses on solving problems quickly and correctly while giving homeowners peace of mind.You will hear Greg discuss the value of dependable technicians, the impact of treating customers with respect, and the importance of offering a broad skill set that covers everything from repairs to installations. Greg also dives into the realities of running a growing service business and the dedication it takes to keep quality high.Resources and MentionsHuge Handyman SDhttps://www.HugeHandymanSD.comThe Trades Podcasthttps://www.thetradespodcast.comWhat You Will LearnThe mindset behind building a dependable handyman businessHow to earn customer trust through communication and qualityWhy offering a wide range of services boosts business growthWhat it means to lead a team with purpose and high standardsHow to balance business challenges with long-term visionThe key habits that keep customers loyal and referringChapters00:00 Introduction and Background of Huge Handyman01:46 Navigating Business Challenges and Growth05:37 Key Performance Indicators and Business Management11:45 Sales Strategies and Team Dynamics17:52 Customer Engagement and Marketing Techniques23:46 Utilizing Technology for Business Efficiency28:08 Embracing Technology in Construction36:23 Strategic Growth and Team Development45:44 Networking and Future Opportunities About The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this episode of Builders Wanted, we're joined by Sumeet Arora, Chief Product Officer at Teradata. Sumeet shares his insights on the importance of speed and innovation in the fields of data analytics and AI, emphasizing how Teradata delivers impactful business results by transforming complex data challenges into actionable solutions. The discussion dives into product leadership principles, the balance between speed and reliability, and the evolving landscape of analytics.-------------------Key Takeaways:Building strong systems and focusing on velocity enables organizations to innovate quickly without sacrificing quality.Trustworthy, well-modeled data and clear, measurable outcomes are essential for successful AI and analytics.The best product improvements come from listening to customers, obsessing over their problems, and being willing to rethink or remove features.-------------------“ I think it's equally important for people in my role to not just build a great product, but also build it fast. It has to be fast and excellent, both. And doing things faster in this era means that you have to also treat velocity as a product itself.  It's almost like setting up the right system and then great things come out.” – Sumeet Arora-------------------Episode Timestamps:‍*(02:06) - Defining the mission of a builder ‍*(03:12) - Velocity as a product ‍*(07:51) - The shift to invisible, frictionless analytics ‍*(23:04) - Lessons from product failures ‍*(34:28) - Quick hits-------------------Links:Connect with Sumeet on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amazon's return policy has become a huge factor to consider especially when developing products for the new year. Dave shares 5 tips for e-commerce sellers to reduce returns and to restore some bottom line back into their business. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Ever wonder how Chinese Sellers dominate Amazon? We'll spill all their secrets in our webinar that's happening on November 25th, 2025 at 10am PST. We'll show you how to find products that can actually be profitable, how to land them cheaply, and how to rank them easily no Amazon.  Timestamps 00:00 - Understanding Amazon's Return Policy 02:51 - The Hidden Costs of Returns 06:01 - Strategies to Reduce Returns 08:49 - Managing Return Merchandise Effectively 12:05 - Improving Product Presentation to Minimize Returns 14:56 - Customer Engagement to Reduce Returns 17:50 - Evaluating Product Viability and Return Rates As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Eric Brown on AskOtto.ai and AI That Waits on Hold (North Fulton Business Radio, Episode 914) On this episode of North Fulton Business Radio, host John Ray welcomes Eric Brown, CEO of InSearchX and creator of AskOtto.ai, a digital concierge that changes how people and companies connect by phone. Instead of replacing humans with bots, AskOtto.ai […] The post Eric Brown on AskOtto.ai and AI That Waits on Hold appeared first on Business RadioX ®.

Eric Brown on AskOtto.ai and AI That Waits on Hold (North Fulton Business Radio, Episode 914) On this episode of North Fulton Business Radio, host John Ray welcomes Eric Brown, CEO of InSearchX and creator of AskOtto.ai, a digital concierge that changes how people and companies connect by phone. Instead of replacing humans with bots, AskOtto.ai […]

In this episode of 'Small Town Big Business,' hosts Jennifer Olson and Russell Williams interview business partners Anne Watts and Tyler Larson, owners of Restoration & Decor in Carterville, Illinois. Anne and Tyler share their journey of starting and growing their business, which specializes in refinishing and creating custom cabinets, furniture, and epoxy countertops. They discuss the challenges and rewards of entrepreneurship, their passion for creativity, and the importance of upcycling and maintaining quality. The conversation highlights their deep roots in their hometown, the support from family, and the community collaboration that has helped their business thrive. The episode also provides insights into the latest trends in restoration and decor.00:00 Welcome to Small Town Big Business00:50 Meet Anne Watts and Tyler Larson01:04 The Origin Story of Restoration and Decor02:22 Creative Inspirations and Backgrounds03:54 Services Offered by Restoration and Decor05:59 The Move to a Retail Storefront08:43 Community and Networking in Carterville11:05 Challenges and Rewards of Entrepreneurship12:31 Day-to-Day Operations and Support13:33 Customer Engagement and Industry Trends14:33 Exploring the Vintage Furniture Trend15:12 Scaling the Business and Managing Trends16:01 Quality and Upcycling in Furniture16:34 Balancing Restoration and Customization17:51 Challenges and Rewards of Furniture Design18:36 Sustainability and Repurposing Materials19:35 Current Trends in Furniture Colors20:16 Favorite and Least Favorite Parts of the Job22:31 Managing Kitchen Redesigns23:51 Future Growth and Online Presence26:51 Personal Stories and Business Motivation28:03 Conclusion and Sponsor AcknowledgementsRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://restorationanddecor.com/

In this episode of Builders Wanted, we're joined by Filip Verley, Chief Innovation Officer at Liminal. Filip sheds light on the challenges companies face with increasing fraud due to advances in generative AI and deepfakes, and the importance of balancing security with customer experience. The conversation covers practical strategies for unifying data across teams, leveraging behavioral signals, and investing in converged identity platforms.-------------------Key Takeaways: Digital fraud is rapidly evolving due to generative AI and deepfakes, making it harder for companies to distinguish between real and fake interactions.Unifying data and aligning company goals around trust and security is essential for effective fraud prevention.Balancing customer experience with security requires smart, context-aware friction and continuous monitoring.-------------------“ The best teams or organizations don't think in an either-or, it's the balance. They always are able to balance and they design these systems to adapt to what they need.  It's not just about reducing the fraud, it's making sure that users are protected without slowing them down. Smart friction.” – Filip Verley-------------------Episode Timestamps:‍*(01:52) - How generative AI and deepfakes are making fraud detection harder ‍*(04:07) - Insights from Liminal's Seminal Report‍*(16:19) - Why behavioral intent is a game changer for fraud detection‍*(22:54) - The 4 layers of defense every company needs ‍*(25:52) - Where companies are investing for the biggest impact‍*(35:13) - Quick hits-------------------Links:Connect with Filip on LinkedInRead Liminal's Seminal ReportConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode unpacks why most brands lose customers after the sale—and what it really takes to create loyalty in today's competitive market. Ken, CEO of Blue Stream, reveals how connecting with customers beyond purchase solves pain points like churn, lack of engagement, and frustrated support calls. Discover practical strategies and real-life examples for boosting retention and building superfan advocates.​ To learn more about Ken Rapp, go to: http://blustream.ioConnect with Diane at https://zenchange.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.

- Announcements and Interviews on Brighteon (0:00) - Health News and Canadian Government's Actions (4:26) - China's Research on Grape Seed Extract (10:40) - Tour of the New Lab and Health Ranger Store (22:29) - Economic Depression and Living Broke (41:19) - Canadian Government's Mass Extermination Plans (1:09:33) - Interview with John Roy from Dawson Knives (1:19:58) - American-Made Manufacturing and Innovation (1:21:24) - Pro Cut Steel and Frog Lube (1:22:43) - Black Friday Sale and Economic Challenges (1:24:57) - Innovations and Future Plans (1:36:51) - Customer Feedback and Design Features (1:45:01) - Supply Chain and Regulatory Challenges (1:50:31) - Commitment to Quality and Craftsmanship (1:50:51) - Future Innovations and Technological Advancements (1:51:30) - Customer Engagement and Marketing Strategies (1:58:09) - Final Thoughts and Future Plans (2:04:42) - America's Health Crisis and the Role of Big Pharma (2:05:31) - Economic and Social Collapse Scenarios (2:16:54) - Military and Police State Preparedness (2:35:21) - AI and Robotics in Warfare (2:40:01) - Economic and Social Implications of Collapse (2:42:37) - Technocracy and Universal Basic Income (2:51:04) - Globalist Plans and Resistance (2:58:06) - Economic and Political Challenges (3:02:29) - Preparation and Survival Strategies (3:02:45) - Black Friday Sale and Health Ranger Store (3:02:58) For more updates, visit: http://www.brighteon.com/channel/hrreport  NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, sits down with Chetan Saiya, Founder and CEO at Zoomifier, to explore Zoomifier, a powerful Sales Acceleration Software designed to enhance B2B sales through video-rich presentations. Zoomifier's key features include personalized video content, unlimited media management, and robust engagement tracking, all geared towards helping sales teams and marketers better captivate prospects and ultimately boost conversions. Try Zoomifier here: https://software.cloudtask.com/zoomifier-f1ab1b #TransformSales #SalesSoftware #Zoomifier #SalesAcceleration #B2BSales #SalesEnablement

In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you letters, enhancing customer engagement. The discussion also covers the significance of authenticity in marketing, particularly through the removal of postmarks to maintain the illusion of a personal touch.TakeawaysScribe automates handwritten letters to enhance customer appreciation.People are overwhelmed by digital communication and crave personal interaction.Handwritten letters can significantly improve customer engagement.The technology uses real pens to create authentic-looking letters.Postmark removal is crucial for maintaining authenticity in marketing.Automation allows businesses to send personalized letters without manual effort.The handwritten letters are designed to look like they come from a friend or family member.Scribe's system integrates seamlessly with existing CRM platforms.The event highlights practical strategies for e-commerce businesses.Authenticity in marketing is essential to avoid customer skepticism.Chapters00:00 Introduction to Scribe and Handwritten Automation02:57 The Importance of Personal Touch in Marketing05:42 Postmark Removal and Authenticity in Handwritten Letters

How do brands create customers who stay for years or even decades? In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love. Our guest is John Boccuzzi, Jr., CX leader, speaker, author of The Art of Seducing Your Customers, and President of ISG Research. With 30+ years studying how companies build trust and deliver memorable customer experiences, John shares the frameworks and stories that prove: CX is not a cost center — it's a growth engine. You'll learn:The #1 factor that determines whether customers returnWhy customer experience is more emotional than operationalThe “Ruth Story” - how one pair of glasses changed John's entire view on CXHow to scale empathy, trust, and personalization across big organizationsWhat brands get wrong when implementing AI in customer experienceThe future of CX and what will matter most in the next 12 months If you lead customer experience, marketing, service, brand, or product, this conversation will reshape how you think about delivering value.Watch Next: https://www.youtube.com/watch?v=rgNCaTYkXCE&t=1864s Key Moments:0:00 Meet John Boccuzzi, Jr.3:20 What Customer Experience Really Is5:20 The “Ruth Story”: Creating Emotional Loyalty10:10 Why Having a Point of View Builds Trust15:15 Training Teams to Deliver Great CX18:55 Scaling Emotional Customer Experiences23:30 How AI Fits Into Customer Experience29:55 The Power of First Impressions33:25 How Brands Stay Relevant Today37:15 Make the Customer Journey Simple42:55 The Future of Personalization49:15 Common Misconceptions About CX50:27 A Trend to Bet On (That Isn't AI) –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From a small apartment in Bengaluru to powering over 2 billion users across 60+ countries, MoEngage is one of India's most quietly global success stories. This is more than a startup story — it's a story about India's rise as a product nation, and the founders who are reimagining how the world engages with technology. Raviteja Dodda, Narasimha Reddy and Yashwanth Kumar built a world-class customer engagement platform out of India — long before “SaaS for the world” became a buzzword. We trace MoEngage's journey through its toughest pivots, its cultural DNA, and the product decisions that made it indispensable to brands like Airtel, Ola, Nestlé, and Samsung. In this episode of #ZeroToInfinity, MoEngage co-founders Raviteja Dodda & Narasimha Reddy join Tarun Davda & Pranay Desai of Z47. In a wide-ranging chat, they discuss the MoEngage journey - from initial failures to serving over 2Bn users. 

What You'll Learn:In this episode, host Patrick Adams welcomes Andy Olrich and John Dyer to discuss their experiences at the Lean Excellence World Championship. They share insights into the diverse strategies teams employed to tackle a common challenge and emphasize the critical roles of customer engagement and supplier analysis. Despite early obstacles, the winning team distinguished itself through data-driven decision-making. The competition's real-world scenarios and collaborative dynamics offered valuable learning opportunities for all participants.Links:Lean Summit | Findleansolutions

In this episode of Builders Wanted, we're joined by Anne Marie O'Keefe, Chief Operating Officer of Inc. and Fast Company. Anne Marie discusses her approach to fostering creativity and operational excellence in a rapidly changing media landscape.  The conversation covers the balancing act between legacy and innovation, simplifying systems for better efficiency, and the critical role of listening to customers.-------------------Key Takeaways:Media brands should focus on constantly evolving products, touchpoints, and strategies rather than chasing industry trends or competitors.Reducing complexity in workflows and technology enables organizations to adapt faster and deliver more value.Effective leadership requires adapting management styles to different teams, celebrating small wins, and empowering people to do their best work.-------------------“ Simplification is transformative. I think a lot of times we read these amazing stories in Fast Company about innovators and we think, Oh, they took this really complicated problem and they solved it. And that leads us to believe that we need a lot of complexity in what we do. Stripping that complexity away really lets the team be creative and innovative where it matters most, where they can build something that has impact for the audience.” – Anne Marie O'Keefe-------------------Episode Timestamps:‍*(01:59) - What Anne Marie builds at Inc. and Fast Company ‍*(07:28) - Simplifying operations and driving innovation‍*(21:42) - Balancing editorial integrity and business growth‍*(34:21) - Quick hits-------------------Links:Connect with Anne Marie on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No-code chatbot platforms are transforming customer engagement by making conversational AI accessible to non-technical teams, enabling faster, more empathetic, and scalable automation across all industries.https://caibots.com/caibots-platform CAIBots City: Plainsboro Township Address: 35 Knox Ct Website: https://caibots.com/

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality.  What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is “The E-Myth Revisited” by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends “The Business Coach” by Brad Sugars, which aligns with his coaching background, and “Rich Dad Poor Dad” by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Massive action times the right stuff times consistency equals results — Andy Gwynn Be militant with your time because discipline creates success — Andy Gwynn If you're totally honest with yourself and truly happy, that's real success — Andy Gwynn      

My guest today is Paul Bloch, co-founder and CEO of DDN. Once bootstrapped for decades, DDN is now a multi-billion dollar company partnering with Nvidia, Google, and Blackstone, helping customers train the largest models in the world and deploy AI at scale. We discuss how Paul and his team spotted the AI inflection point early, why infrastructure partnerships define the winners and losers in this space, and how DDN balances discipline with massive growth opportunities. Please enjoy this conversation with Paul Bloch.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:01:02) DDN's Role in AI Infrastructure (00:02:08) Competition and Collaboration in the AI Market (00:04:31) Customer Engagement and Use Cases (00:08:06) Economic Models and Government Involvement (00:11:49) Sovereign Cloud and Global AI Perspectives (00:16:19) AI's Rapid Evolution and Future Outlook (00:21:46) Partnerships and Strategic Decisions (00:35:01) Beliefs on AI Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market. Whether you're a BDC rep, salesperson, or manager, Jen's insights will show you how to find the low-hanging fruit, engage customers with personalized content, and maximize your internet sales conversions. Tune in for actionable tips, real-world examples, and a few laughs along the way! Dealer Talk with Jen Suzuki Podcast |

How do you turn a personal frustration into a $75 million brand—with no experience in the industry? In this episode of Leaders of Transformation, host Nicole Jansen interviews Justin Baer, founder of Collars & Co., who transformed a simple idea—a dress-collar polo shirt—into one of the fastest-growing luxury menswear brands in America. With no background in fashion and a long history of entrepreneurial experiments (and failures), Justin shares how he built a multimillion-dollar brand through relentless action, rapid testing, and the courage to launch imperfect ideas. His story of Shark Tank success and partnership with Mark Cuban reveals how persistence, timing, and customer feedback can turn a simple product into a household name. You'll learn: How to identify business opportunities from everyday frustrations Why “done” is better than “perfect” when launching a new product The power of storytelling and viral marketing (including the TikTok video made by his daughter) How to scale fast while staying true to your brand vision What it takes to go from side hustle to a $75 million business in just three years If you're an entrepreneur, innovator, or aspiring business leader, this conversation will inspire you to take action—before you feel ready—and trust the process of learning, testing, and growing along the way.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Stephen Sakach, Founder of Zero Company and AI CMO.io, to explore how empathy and purpose can transform modern marketing. Stephen shares his groundbreaking “Bliss Business” philosophy—building love into scalable systems—and explains how emotional connection drives brand loyalty and long-term success. From integrating AI with authentic storytelling to creating marketing that truly feels human, this conversation uncovers how businesses can grow with both heart and strategy. Key Takeaways for Small Business Owners: Build Emotional Connections: Brands that connect emotionally with customers enjoy higher loyalty and up to 300% greater lifetime value. Lead with Purpose: Defining your business's “why” gives meaning to your work and helps attract engaged employees and ideal clients. Adopt the Bliss Philosophy: Build Love Into Scalable Systems—turn random acts of kindness into structured habits within your business culture. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Use AI with Intention: Leverage AI tools to save time and enhance creativity, but ensure your message stays authentic and human-centered. Create Surprise and Delight: Small, thoughtful gestures toward customers can foster emotional bonds and brand differentiation. Empathy = Profitability: Data shows empathetic businesses not only build trust but also outperform competitors financially. One action small business owners can take: According to Stephen Sakach, one action small business owners can take is to build love into scalable systems – find small, meaningful ways to infuse empathy, care, and purpose into everyday business processes so that kindness and connection continue to thrive, even when you're not directly involved. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

TV design expert and bestselling author Bobby Berk joins Emily to share how he grew from retail entrepreneur to celebrated TV personality, building an authentic brand at every step. Bobby reveals his approach to interior design, creating “Instagrammable” moments, fostering team loyalty, and handling customer reviews—all to make your business truly unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices

AB sits down with Carlos Pereira, Cisco Fellow & CX Chief Architect, for a fun conversation that cuts through the hype and discusses the real challenges and opportunities of AI adoption. Learn how AI is revolutionizing customer engagement and operational efficiency, and hear why Cisco is uniquely positioned to be the trusted partner for companies that strive to further integrate AI into their businesses.  

Lightning Round: Top 10 Ways to Sell More in 4th Quarter  Question: Christine in Denver asks, “We're great at signing new clients, but I feel like we lose momentum right after the deal closes. What are the best practices to keep customers engaged and excited during the first month?” Book: Never Lose A Customer Again by Joey Coleman

In this must-listen episode of The Voice of Retail, host Michael LeBlanc welcomes back Rob Garf, now VP and Head of Industry Strategy at Cordial, to discuss how artificial intelligence is reshaping marketing, consumer engagement, and the future of retail personalization.A longtime retail strategist and thought leader, Garf brings decades of experience “at the intersection of retail, consumer, and technology.” Now leading strategy at the high-growth marketing tech firm Cordial, he shares insights from their new North American study, Brands Battle for Attention as AI Redefines the Funnel. The research explores how retailers and consumers are responding to today's marketing noise, and how brands can stand out with authenticity and relevance instead of more messages.Garf explains how AI is collapsing the traditional marketing funnel, transforming “discovery by channel” into “discovery by conversation.” With a third of consumers now engaging with personal AI agents like ChatGPT, Gemini, or Perplexity, he outlines what this means for marketers who must ensure their products and content are discoverable in an AI-first world.The conversation dives into the challenges retailers face with legacy marketing stacks, data fragmentation, and a loss of trust in their own data. Garf argues that success lies in unifying systems, embedding AI directly into workflows, and focusing relentlessly on consumer intent—understanding not only what customers buy but what they're trying to accomplish in the moment.Beyond the technology, Garf emphasizes the importance of brand storytelling, creative emotion, and the “humanization of digital experiences.” He discusses how AI and brand voice can coexist to deliver meaningful, personalized engagement across every channel—from email and SMS to emerging conversational interfaces.To conclude, Garf offers practical advice for marketers adopting AI: start with clear customer problems, get your data house in order, and manage organizational change with empathy and alignment. The goal, he says, isn't to replace humans but to empower them and deliver the effortless, relevant experiences consumers expect.Whether you're a marketer, technologist, or retail leader, this episode provides actionable insights on how to thrive at the intersection of AI, personalization, and brand authenticity in a rapidly changing digital landscape. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(03:47) From Trial Attorney to Toolbelt CEO(06:45) Building Community and Becoming Insta-Famous(10:26) Promotional Strategies and Customer Engagement(14:45) Open Source Product Development(26:02) Save Money and Connect Your Marketing Channels with Channable(27:25) Creating a Product Ecosystem(32:23) Unlocking Repeat Business Through Product Upgrades(36:14) Reducing Costs and Improving Quality: The Vietnam Shift(46:54) Cash Flow and Profitability in E-Commerce(56:21) Transform Your Subscription Business with Loop—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connor'sLinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110Diamondback Website: https://toolbelts.com/Special Offer | Channable (Mention Ecommerce Evolution): https://www.channable.com/Special Offer | Loop (Mention Ecommerce Evolution): https://www.loopwork.co/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Today's episode of the Punk CX podcast features Chris Koehler, the Chief Marketing Officer at Twilio. We discuss Twilio's recently published State of Customer Engagement Report, how many brands are using AI to personalise experiences and the impact they are seeing as a result, customer concerns about the use of their data, the rise of first-party data strategies, how increasingly customers want control over their personalisation settings, whether we are witnessing a convergence of marketing, sales, and customer service teams, data sharing and collaboration, and finally, why executives need to step out of their “ivory towers.” This interview follows on from my recent interview – Closing the CX chasm – Interview with Jamie Anderson of UserTesting – and is number 557 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Henry Schuck, founder and CEO of Zoominfo Technologies (GTM), talks about how the company uses A.I. to enhance client engagement with customers. He addresses concerns that A.I. will reduce staff head count by making the argument that A.I. actually boosts the need for more sales workers. On the future of tech, Henry believes it will give Zoominfo an opportunity to move on the "offense" instead of "defense."======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Follow Proof of Coverage Media: https://x.com/Proof_CoverageIn this episode, host Connor Lovely talks with Andrej Radonjic, co-founder of Grass, about the rapidly changing worlds of AI and crypto. They cover how the landscape has shifted since May 2024, from advances in Fully Homomorphic Encryption to the move toward reasoning models and multimodal systems. Andrej explains how Grass is tackling real-time data with live context retrieval, expanding its network through Grasshopper hardware, and building tools like ClipTagger 12B, while also growing its community and evolving revenue models. The conversation offers a clear look at the challenges, opportunities, and future direction of AI and crypto.Timestamps: 0:00 - Introduction1:03 - Shifts in AI and Crypto Landscapes2:15 - Diminishing Returns in AI Scaling4:48 - The Evolution of AI Models6:06 - Grass's Position in the AI Industry7:57 - Multimodal Models and Their Growth Potential9:07 - Challenges in Multimodal Data11:06 - Live Context Retrieval Explained12:11 - The Importance of Real-Time Data13:11 - The Future of AI Search15:07 - The Scraping Dilemma18:08 - Grass's Unique Opportunity22:05 - Current Node Count and Future Goals24:29 - Grasshopper and Network Expansion28:08 - Grass's Identity: DePIN or AI Project?30:23 - ClipTagger12B and Video Search Innovations39:40 - Customer Engagement and Revenue Insights45:04 - Future Growth and Market PotentialDisclaimer: The hosts and the firms they represent may hold stakes in the companies mentioned in this podcast. None of this is financial advice

In this episode of Builders Wanted, we're joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L'Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.-------------------Key Takeaways:Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration.Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing.Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success.------------------- “ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours? That is the type of speed and change that we've really made internally to help take that story that that storyteller is creating and try to remove all of those operation or hierarchical barriers that exist in very modern or traditional groupings and try to put that at the forefront to allow fast speed and reaction.” – Kevin Stang-------------------Episode Timestamps:‍*(02:12) - The importance of people and talent development at L'Oreal‍*(08:47) - Turning data into actionable insights through field immersion‍*(14:25) - How TikTok and YouTube are transforming stylist training and brand engagement‍*(17:17) - The “storyteller” role in keeping up with trends and authentic content creation‍*(22:43) - Empowering stylists authentically without over-prescription‍*(35:01) - Quick hits ‍-------------------‍Links:Connect with Kevin on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios‍-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Big bets shape big brands! In this episode, you'll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:53 Big Bets in Business Strategy10:38 "Impact Over Team Size"13:51 Addressing Churn and Growth with AI18:18 Enhancing Customer Implementation Success21:58 Defining Complete Customer Journey23:34 Customer Engagement and Mindset Change28:27 "Customer Spotlight Engagement Program"29:32 Content Strategy for Market Relevance33:08 Rethinking Marketing Attribution37:21 "RevOps: Neutralizing Bias in Metrics"40:29 Optimizing Product Launch Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Kristin Zhivago emphasizes the vital role of understanding customer needs and fostering strong relationships in achieving business success. Throughout her career, she has advocated for conducting comprehensive revenue growth assessments, which involve directly interviewing customers to uncover insights that can lead to significant improvements in service delivery and overall customer experience. This process goes beyond mere data collection; it is about creating meaningful connections that help businesses grasp the motivations driving customer decisions. By prioritizing the customer's perspective, organizations can identify areas for enhancement that traditional metrics might overlook, ultimately building trust and loyalty. In today's rapidly changing business environment, Kristin recognizes the dual-edged nature of integrating artificial intelligence tools into business practices. While AI can provide valuable insights for market and industry research, she stresses the necessity of maintaining human oversight to ensure authentic customer engagement. This balance between leveraging technology and preserving the human touch is essential for fostering lasting relationships with customers. Kristin's approach highlights that effective marketing is fundamentally about making and keeping promises to customers, which is crucial for driving satisfaction and loyalty. To discover more about Kristin's insights and strategies, visit her website and explore her blog and podcasts for valuable resources. Be sure to check out her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, and enhance your sales strategies and deepen your connections with customers. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by John Schoenstein, the CRO of Customer.io. The discussion dives into Schoenstein's extensive experience in scaling companies from startup stages to large enterprises, touching on key topics like repeatable revenue systems, the importance of talent, and sales rep productivity. The conversation also explores the integration and impact of AI on sales processes, how to create effective revenue systems at various growth stages, and the cultural and operational shifts necessary for scaling. Schoenstein emphasizes the significance of data, training, and customer-centric approaches in driving successful sales teams. The discussion offers valuable insights for B2B sales leaders looking to understand and implement strategies for scalable and efficient growth.ADDITIONAL RESOURCESConnect with John Schoenstein: https://www.linkedin.com/in/john-schoenstein/Learn more about Customer.io: www.Customer.ioEmail John about joining the Customer.io team: john.schoenstein@customer.ioHow leaders are driving growth and scalability in 2026: https://hubs.li/Q03JN74V0Watch Force Management's C-Level Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:36] Scaling Companies: Insights from John Schoen Stein[00:03:41] The Importance of Talent in Sales[00:11:16] Pipeline Generation and Sales Leadership[00:16:50] Building a Winning Culture[00:18:28] Implementing Repeatable Revenue Systems[00:30:02] The Role of Data and Rev Ops in Scaling[00:32:58] Pipeline Focus and Sales Rep Productivity[00:34:09] Measuring Sales Rep Productivity[00:35:27] Regional Productivity and Investment Decisions[00:36:05] Analyzing Sales Data for Insights[00:38:35] Sales Productivity in Startups[00:40:00] Remote Work and Sales Productivity[00:41:42] Encouraging Creativity and Adaptability in Sales[00:45:52] AI in Sales and Revenue Leadership[00:49:05] Implementing AI in Sales Processes[01:02:06] Customer Engagement and AI at Customer.ioHIGHLIGHT QUOTES[00:05:32] “Talent matters at all levels. You want people who are competitive, coachable, and curious.”[00:08:33] “You can't own your territory if you're depending completely on inbound leads.”[00:12:54] “Patriots go to battle with you when it's hard. Mercenaries leave when things get tough.”[00:16:57] “Pride is the precursor to winning, and winning is the precursor to pride.”[00:39:57] “If you're not looking at sales productivity, you're missing a precursor to whether people will make it.”[00:46:28] “AI should be a copilot—helping reps win, not just adding more inspection.”[00:47:10] “Sellers that do not have AI acumen are going to be replaced by sellers that do.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Building A Better Brand®, host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accountability.The conversation reveals how Mariam is bridging the gap between traditional brand playbooks and performance-driven tech, emphasizing the importance of collaboration and storytelling. You'll get an inside look at Braze's Creative Innovation Lab and its role in helping brands merge creative strategy with data to build genuine, lasting relationships with their customers. Whether you're a founder, operator, or modern marketer, this is a must-listen for anyone curious about the future of brand building and the evolving role of brand marketing in 2025.What You'll Learn in This Episode:Cannes Lions: An Insider's Look: A deep dive into the "Oscars of advertising" and a juror's unique perspective on judging the world's most innovative brand campaigns.Bridging the Brand-Tech Gap: Insights on how to connect traditional brand playbooks with data-driven tech strategies to drive real growth and creative effectiveness.Braze's Creative Innovation Lab: A look inside the team's mission to help Fortune 500 brands and startups alike stay ahead of the curve by pushing the boundaries of creativity.Timeless Principles for Early-Stage Brands: Mariam's actionable advice for founders building from scratch and why brand differentiation is your biggest advantage when budgets are small.Brand in the Age of AI: Mariam's take on how new technology and shifting consumer expectations are forcing brand marketing to evolve from a separate department to a core, integrated strategic function.A Colorful Career: From McCann to Braze: A look at Mariam's diverse and storied career path and how she connected her past experiences to her current role in tech.Top 3-5 tips to build a better brand?: Mariam's actionable insights on what it takes to create a successful, enduring brand.Connect with Braze on their Instagram, LinkedIn, and website here. Connect with Tony Triumph: @tonytriumphofficial (IG), LinkedIn

Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   In today's episode, we have a special guest who does things a little different compared to the rest of us.    Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system.    If you're a seller looking to expand your audience, this episode is just for you!    Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu   Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu.    As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

As Leslie Witt took to the stage Sept. 3 to deliver the keynote at Kaleidoscope, 8am's inaugural customer conference, it was the culmination of a whirlwind summer. It had been just four months since she had joined the company formerly known as AffiniPay as chief product officer, responsible for leading product transformation and strategy for established legal tech brands LawPay, MyCase, CASEpeer and Docketwise. In the intervening 16 weeks, the company had undergone a major rebrand and finalized details of its first major conference. Now, two weeks after the rebrand and as the conference got underway, Witt stood before the keynote audience detailing the company's newest product initiatives, including its upcoming launch of its generative AI-driven 8AM IQ.  Not long after Witt wrapped up her keynote, LawNext host Bob Ambrogi sat down with her live for this extended conversation. They spoke at the Kaleidoscope venue in Austin in a recording studio provided by 8am, where they discussed her background and career, her reasons for joining 8am, and the product announcements she had made earlier that day. Those announcements included the beta launch of an AI “Chat with Cases” feature that allows lawyers to ask questions of and search their case files, the integration of three core 8am products — LawPay, MyCase and SmartSpend — on a single technology platform, and more.  Before joining 8am in May, Witt had more than two decades of experience in leading product teams. Most recently, she had served as the chief product and design officer at the mental health and wellness technology company Headspace. She previously held senior positions at Intuit, where she led global design, research and innovation initiatives focused on small businesses.  Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). Paxton, Rapidly conduct research, accelerate drafting, and analyze documents with Paxton. What do you need to get done today?    If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.   Chapters 00:00 Introduction to 8AM and Leslie Witt 01:43 Leslie Witt's Background and Experience 09:53 Brand Transformation from Affinipay to 8AM 15:44 Product Design Philosophy and Customer Engagement 20:22 Platform Integration and New Features 24:57 Future Directions and Industry Impact

Send us a textIn this episode of Navigating the Customer Experience, we welcome back Joseph Michelli, a certified customer experience professional, New York Times and Wall Street Journal #1 bestselling author, and internationally sought-after keynote speaker. Known for his books on iconic brands such as The Ritz-Carlton, Mercedes-Benz, Starbucks, Zappos, and Airbnb, Joseph brings decades of insight on how leaders and frontline teams can elevate human experiences.We dive into his latest book, All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement. Joseph highlights how One Medical—now part of Amazon—revolutionized healthcare delivery by combining AI and digital convenience with deeply personal human connections. He explains how technology can remove inefficiencies, like long waits and scheduling frustrations, while still keeping care human-centered. His insights underscore the importance of balancing automation with empathy—especially as industries increasingly adopt AI.On the topic of patient comfort with digital healthcare, Joseph notes the learning curve. While technology can enhance convenience, it must never replace the human connection where it matters most. He shares examples of how One Medical redesigned workflows so patients were seen promptly, providers spent less time on charts, and the overall experience felt more personal, not less. The takeaway: technology should enable more meaningful human interactions, not eliminate them.Looking ahead to 2026, Joseph outlines three key priorities for CX leaders:AI-readiness – Organizations must understand how AI is influencing customer interactions and ensure their brand is positioned effectively in AI-driven recommendations.Convenience and hyper-personalization – Customers expect seamless, tailored experiences; tone-deaf or generic messaging erodes loyalty.Human-empowered service – Well-trained, emotionally intelligent employees remain essential for delivering authentic, personalized experiences.Joseph also shares exciting news: the launch of a fully online Master's Degree in Customer Experience at Campbellsville University. This program equips professionals with academic and practical tools—from persona-based journey mapping to ecosystem design—to advance CX as a business-driving discipline.When discussing the core competencies for CX representatives, Joseph emphasizes emotional intelligence as the foundation. Empathy, self-awareness, managing emotions, and understanding what customers should feel in every interaction are crucial across all industries. Leaders, meanwhile, must also master influence, persistence, vision, and the ability to deliver measurable business outcomes.Joseph closes with a guiding philosophy he leans on during challenges: “Service serves us.” By focusing on creating value for others, we in turn are enriched. Yet he also reminds us that service must be balanced with self-respect—serving up to the point where we are valued, not devalued.This rich conversation covers Joseph's career journey, the evolving role of AI, the future of CX leadership, and the enduring importance of empathy in business. Don't miss this chance to learn from one of the leading voices in customer experience.Links Mentioned:All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement by Joseph A. MichelliCampbellsville University's Master of Science in Customer Experience programFree guide: The ABC's of a Fantastic Customer ExperienceConnect with us on X @navigatingcx and join our private Facebook community, Navigating the Customer Experience.

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/   Imagine building a 7-figure credit repair empire without spending a single dime on ads and while barely speaking English… It sounds crazy, but that's exactly what today's guest, Bruno Fleuridort, did! Bruno is an immigrant from Haiti who started his journey with no car, no money, no connections, and no backup plan. He taught himself credit repair by watching videos on YouTube and designed a system that prints money using nothing but social media and authentic testimonials. Today, he's here to pull back the curtain and show you how you can do the same even if you're starting from zero. Plus, you'll learn how to build business credit, even with bad personal credit, and how to raise capital using other people's profiles.Starting from scratch or trying to scale without any starting capital? This episode is for you!Tune in. Key Takeaways:00:00 Intro 03:10 Bruno's Background 05:50 How Bruno Got Into Credit Repair07:58 The Role of Testimonials and Customer Engagement 16:54 Growing a Team 18:14 Systems Bruno Built in His Business22:05 Inspiring Client Success Stories 25:35 Advice for Aspiring Credit Heroes30:23 Influencer Marketing 32:10 Best Way to Build Business Credit 34:13 Bruno's Top Credit Repair Strategies 39:10 The Truth About Cloud Mail 41:39 Rapid Fire Questions43:34 OutroAdditional Resources:Bruno's Website: https://www.brunofleuridortenterprises.comBruno on Facebook: https://www.facebook.com/bruno.fleuridort1Bruno on Instagram: https://www.instagram.com/brunofleuridortGet a free trial to Credit Repair CloudGet my free credit repair training  Credit Repair Marketing: 6 Simple Ways to Get Clients for Free!Make sure to subscribe so you stay up to date with our latest episodes.

In this episode of Grow a Small Business, host Troy Trewin interviews Adriana Brusi, founder of Crowds Now, takes us through her entrepreneurial journey from restaurants and a chocolate franchise to creating an innovative app with over 500K users. Crowds Now empowers everyday people to earn as brand ambassadors, redefining influencer marketing while helping businesses grow and communities thrive. In this episode, Adriana shares her insights on resilience, scaling ventures, and building lasting impact through innovation and people-first leadership. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Adriana Brusi shared that the hardest thing in growing a small business is managing people. She explained that even one toxic hire can destabilize a company, making recruitment, culture protection, and team management the most challenging aspects of scaling successfully. What's your favorite business book that has helped you the most? Adriana Brusi shared that her favorite business book, which has helped her the most, is Unreasonable Hospitality. She recommends it even for those outside the hospitality industry, as it offers powerful lessons on service, leadership, and creating exceptional customer experiences. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Adriana Brusi shared that one of the great podcasts she recommends for professional development is Diary of a CEO. She values its diverse topics and practical insights, noting that it provides a wide range of perspectives useful for entrepreneurs looking to grow a small business. What tool or resource would you recommend to grow a small business? Adriana Brusi shared that a key tool she recommends for growing a small business is a CRM system. She emphasized that it doesn't need to be complex – platforms like Constant Contact, Campaign Monitor, or Mailchimp are enough – as long as they help maintain data integrity, manage customer relationships, and drive growth effectively. What advice would you give yourself on day one of starting out in business? Adriana Brusi shared that the advice she would give herself on day one of starting out in business is to “just keep going.” She explained that the journey will be hard and messy, with moments of doubt and setbacks, but persistence and resilience are what ultimately lead to success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Hire the person, not the resume – skills can be taught, values cannot – Adriana Brusi In business, resilience turns obstacles into stepping stones – Adriana Brusi Your people are your greatest asset—or your biggest liability – Adriana Brusi      

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I explore the critical role of signature dishes in restaurant marketing. I share why effective marketing is less about offering a large menu and more about creating standout items that truly resonate with guests. I walk through strategies for identifying, crafting, and promoting a signature dish so it becomes a magnet that draws customers in and keeps them coming back. I also highlight the importance of consistency in execution and show how building a brand story around that dish can strengthen engagement and loyalty. Takeaways:Most restaurant marketing fails because it's built on guesswork.Menus don't go viral. Heroes do.Create the thing the guests dream about.People don't remember lists, they remember legends.Your signature item sets expectations.Rituals turn signatures into traditions.It's a magnet and it functions like one.Give it an iconic name and a one-sentence story.In today's competitive landscape, it just isn't enough.If this conversation made you realize the gourmet you need to magnet.Chapters00:00 Introduction to Full Comp and Restaurant Marketing01:44 The Importance of a Signature Dish05:38 Operationalizing and Ritualizing Your Signature ItemIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer's behavior matters more than visibility. We get into the strategies I've used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.Takeaways:Most restaurant marketing fails because it's built on guesswork.Awareness doesn't pay the rent, behavior does.If it doesn't move a booking, a purchase or return visit, then it's just noise.We want to align with behavior, not alter it.Triggers turn offers into rituals.The fastest money you can make is in the list you already own.Stop chasing strangers while your regulars gather dust.Create experiences that use desire that already exists.If it wouldn't move you, it probably won't move them.Your marketing must move the needle in your business.Chapters00:00 Introduction to Restaurant Marketing Challenges02:44 Understanding Customer Behavior and Marketing Effectiveness05:39 Strategies for Effective Restaurant MarketingIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.