Podcasts about Customer engagement

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Best podcasts about Customer engagement

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Latest podcast episodes about Customer engagement

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Stop Chasing Customers & Start Programming Behavior

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Aug 28, 2025 7:21


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer's behavior matters more than visibility. We get into the strategies I've used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.Takeaways:Most restaurant marketing fails because it's built on guesswork.Awareness doesn't pay the rent, behavior does.If it doesn't move a booking, a purchase or return visit, then it's just noise.We want to align with behavior, not alter it.Triggers turn offers into rituals.The fastest money you can make is in the list you already own.Stop chasing strangers while your regulars gather dust.Create experiences that use desire that already exists.If it wouldn't move you, it probably won't move them.Your marketing must move the needle in your business.Chapters00:00 Introduction to Restaurant Marketing Challenges02:44 Understanding Customer Behavior and Marketing Effectiveness05:39 Strategies for Effective Restaurant MarketingIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Let's Talk Loyalty
Amtrak's Embarking on its New Ambition (#697)

Let's Talk Loyalty

Play Episode Listen Later Aug 21, 2025 38:11


This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In today's episode Aaron Dauphinee, from the Wise Marketer Group speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak. Amtrak is the national passenger railroad company for the United States with more than 32 million passengers stepping aboard Amtrak's trains in 2024 and the rail line also sees 87K rides on 300+ trains daily. Prior to Lisa's career she held a balance of Customer Engagement and Brand roles at powerhouse brands such as Lowe's, Hilton and Pandora. This has her bringing forward a set of changes at Amtrak that will properly see Brand Marketing and Customer Loyalty delivered in unison to provide their customers with experiences, benefits and rewards, and product innovation (i.e. new train design and features) to create a viable alternative to air and car travel. It's a conversation about delivering big "L" loyalty that you will not want to miss.Show Notes:1) Lisa Copeland2) Amtrak3) The Wise Marketer™4) Unreasonable Hospitality - AudioBook5) Unreasonable Hospitality - Book

Good Data, Better Marketing
Leading with Intention: How Tapestry Builds Modern Luxury at Scale with Sandeep Seth, Chief Growth Officer & President

Good Data, Better Marketing

Play Episode Listen Later Aug 20, 2025 40:21


In this episode of Builders Wanted, we're joined by Sandeep Seth, Chief Growth Officer and President of Tapestry. Sandeep shares his mission to future-proof growth by transforming Tapestry into a brand growth engine. He explores the importance of consumer focus, continuous learning, and creating seamless experiences both online and offline.-------------------Key Takeaways:Strategies to future-proof growth by focusing on consumer insightsHow to balance authenticity and innovation for younger generationsThe seamless integration of physical and digital experiences-------------------“ The magic doesn't come from what [consumers] tell us. The magic comes from what they don't tell us. And how do you sense that tension that's kind of going on there? It's not easy, but a true insight is that unexpressed emotion or that unexpressed need and how the brand, in an authentic way, can fulfill that.” – Sandeep Seth-------------------Episode Timestamps:‍*(01:57) - Sandeep's mission at Tapestry‍*(03:29 - Sandeep's approach to growth and brand relevance‍*(12:02) - An exciting shift in consumer behavior‍*(21:09) - Gen Z, digital vs. physical, and evolving consumer behavior‍*(28:29) - Balancing near-term performance with long-term brand equity‍*(37:39) - Quick hits-------------------Links:Connect with Sandeep on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Getting to Aha! with Darshan Mehta
Why Hospitality Needs Human Connection: Insights from Anne-Sophie Baret

Getting to Aha! with Darshan Mehta

Play Episode Listen Later Aug 15, 2025 33:36


Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values.

Grow A Small Business Podcast
QFF: Unlock Marketing Success with Troy Trewin, Founder of Grow A Small Business – How 15 Extra Hours Weekly Drove Brand Growth, Boosted Profits, and Delivered Winning Strategies in Email Marketing, People, and Scaling. (Episode 709 - Troy on Marketing)

Grow A Small Business Podcast

Play Episode Listen Later Aug 14, 2025 20:54


QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:  According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

B2B Marketing Excellence: A World Innovators Podcast
B2B Personalized Video Marketing: How to Get in Front of the Right Decision-Makers

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Aug 14, 2025 19:52


In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

Future Commerce  - A Retail Strategy Podcast
[STEP BY STEP] Meet the Connectors: The New Role of Store Associates in a Digital World

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Aug 13, 2025 30:28


In an era where retail often feels transactional, Akira has spent 23 years proving that personal connection drives business success. Eric Hsueh, co-owner of the Chicago-based fashion brand, reveals how their 40-store chain has scaled authentic relationships without losing its boutique DNA. Eric expands on how technology can enable human relationship, rather than replace it.“I Believe In Stores”Key takeaways:Authenticity over automation: Akira actively combats formulaic retail interactions, training stylists to engage genuinely rather than asking "Can I help you find anything?" which Eric calls "nails on a chalkboard." - Eric [07:12]Micro-wins build macro loyalty: Individual moments—like finding the perfect jeans after 90 minutes—create lasting relationships that compound over years. "That's authenticity. And that is micro wins leading to building a business." - Eric [21:03]Technology enables, doesn't replace: Tools like texting and client data enhance personal relationships rather than scaling impersonal outreach. The focus remains "the one on one relationship, the personal connection." - Eric [16:14]Character comes first: When hiring, Eric prioritizes "energy, intelligence and integrity," with integrity being "first and foremost" because authentic relationships require genuine people. - Eric [09:14]Associated Links:Learn more about EndearCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Future Commerce  - A Retail Strategy Podcast
[STEP BY STEP] The New Community Store: Inside Brick-and-Mortar's Evolution

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Aug 12, 2025 33:18


After 33 years of redefining retail, Anthropologie has mastered creating stores that serve communities rather than just selling to them. Mindy Massey, who oversees stores across North America and the UK after 26 years with the brand, reveals how they've shifted from conversion to connection—empowering 10,000+ employees as community curators while maintaining authentic relationships at scale. Her insights offer a masterclass in why this approach matters more than ever as younger generations reshape retail expectations.The Multi-Gen EffectKey takeaways:Amplification over transformation: Anthropologie didn't reinvent their service strategy—they amplified 33 years of authentic relationship-building with better tools and deeper community integration. "I would say more than transformation. It's been like amplification... Our service strategy has always been built on a foundation of genuine connection." - Mindy [02:52]Wide lanes, strong guardrails: Success requires high accountability and clear brand standards while giving local teams wide creative latitude to serve their specific communities. "We do provide guardrails. But the lanes are kind of wide open for a localized approach." - Mindy [06:41]Authenticity drives KPIs, not vice versa: The brand prioritizes genuine relationships over metrics, trusting that real connections naturally generate better business outcomes. "The authenticity of the relationships is what drives the KPIs versus the KPIs driving the relationships." - Mindy [09:26]Ordinary to extraordinary: Every element, from yarn window displays to finance team creativity, embraces the philosophy of transforming simple materials into unexpected beauty. "So much of our heritage is steeped in making the ordinary extraordinary. You find something really simple and you make it super innovative." - Mindy [13:36]In-Show Mentions:Tricia Smith (CEO, Anthropologie)Rockefeller Center store holiday displayAssociated Links:Learn more about EndearCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

WBSRocks: Business Growth with ERP and Digital Transformation
WBSP755: Grow Your Business by Learning CRM and Customer Engagement Trends w/ Thomas Wieberneit

WBSRocks: Business Growth with ERP and Digital Transformation

Play Episode Listen Later Aug 6, 2025 55:06


Send us a textCustomer engagement is rapidly evolving, with CRM systems playing a pivotal role in shaping how brands connect with their audiences. Today's CRM platforms go beyond simple contact management—they harness data and AI to deliver personalized, timely interactions that resonate on a deeper level. This shift means businesses must move from transactional exchanges to building genuine relationships, creating experiences that foster loyalty and long-term customer value.In this episode, Sam Gupta engages in a LinkedIn live session with Thomas Wieberneit, CEO, aheadCRM, in a live LinkedIn session as they discuss CRM and customer engagement trends.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Good Data, Better Marketing
Building Bold: How Quickbase's Platform Powers Innovation at Scale with Jon Kennedy, Chief Technology Officer

Good Data, Better Marketing

Play Episode Listen Later Aug 6, 2025 32:20


In this episode of Builders Wanted, we're joined by Jon Kennedy, Chief Technology Officer at Quickbase. John discusses how Quickbase is helping businesses innovate through its no-code platform, enabling users to build custom solutions swiftly. He shares insights into the challenges of scaling a global engineering team, the importance of fostering an empowering work culture, and the transformative potential of AI in low-code development.-------------------Key Takeaways:The importance of empowering non-technical users, or "citizen developers," through Quickbase's no-code platform.The critical balance between fostering rapid innovation and maintaining strong governance, security, and reliability standards.Effective leadership and organizational transformation rely heavily on listening and adaptability.-------------------“ It's very empowering, like, I solved this problem. And guess what? You built a computer application and you're not a computer programmer.  I think it's pretty empowering for somebody that is not a technologist to be able to solve a real world problem like that.” – Jon Kennedy-------------------Episode Timestamps:‍*(01:59) - How Quickbase is helping businesses solve complex problems‍*(09:08) - How customers are pushing the boundaries of what's possible ‍*(11:04) - AI's role in transforming the low-code space ‍*(16:01) - Navigating speed and stability at scale‍*(21:24) - Successes and challenges of integrating FastField into Quickbase‍*(28:23) - Quick hits-------------------Links:Connect with Jon on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: Industry Voices | Loyalty Engineering in Action: How Dash Solutions is Revolutionizing Payments to Drive Customer Engagement

Leaders in Customer Loyalty, Powered by Loyalty360

Play Episode Listen Later Aug 5, 2025 26:32 Transcription Available


Send us a textIn the current world of customer loyalty, payments and incentives are no longer just transactional, they are foundational elements that shape how customers feel about a brand. For Vince Chiofolo, Senior Vice President of Revenue Strategy at Dash Solutions, the future of loyalty lies in marrying seamless payments with meaningful engagement. “You can have the best product, service, and price,” Chiofolo explains, “but the payment experience should also be best-in-class.”  Dash Solutions, a fintech pioneer with nearly 30 years of experience, is reshaping how brands deliver rewards and payments. By replacing slow, outdated processes like mailing paper checks with digital, real-time payment options, Dash Solutions makes it easier and faster for businesses to pay customers and employees, while boosting engagement. “At Dash, our rally cry is ‘make payments mean more,'” Chiofolo says. “We don't just process payments; we create experiences that motivate behavior and foster loyalty.” 

The Home Service Expert Podcast
The Journey of an Automotive Expert with Aaron Stokes

The Home Service Expert Podcast

Play Episode Listen Later Aug 4, 2025 63:21


In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business. Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00 Embracing the Future 01:07 Introduction to Aaron Stokes 03:04 Aaron's Journey in the Automotive Industry 06:03 Understanding Business Numbers 15:03 The Importance of Gross Profit by the Hour 25:00 Staffing and Employee Management 34:29 Sales Techniques and Customer Engagement 44:32 The Power of Live Events 54:31 Final Thoughts and Advice  

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Marketing campaigns that are guaranteed to work

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Jul 31, 2025 9:18


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about the importance of internal reflection in the hospitality industry. I believe restaurant owners should build their businesses around their own desires and experiences, instead of constantly trying to guess what customers want. I share some actionable strategies for creating authentic marketing campaigns that truly resonate—by marketing like a fan and designing offers that we, as owners, would genuinely be excited about. For me, alignment and truth in marketing are key to deeper customer engagement and long-term profitability.Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.Stop guessing what guests want and start solving your own problems.You are your target customer.Design your next event or menu through your own desires.The most profitable thing you can do is build for you.Marketing like a fan creates genuine engagement.Audit your last three campaigns honestly.The right people show up when you build from truth.Create offers that you would buy.Chapters00:00 Introduction to Hospitality Insights01:50 The Importance of Internal Reflection in Marketing03:44 Building for Yourself: The Key to Success07:33 Creating Magnetic Marketing Through AuthenticityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

B2B Marketing Excellence: A World Innovators Podcast
How To Optimize B2B Marketing Campaigns For ROI

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jul 31, 2025 25:50


How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

Remarkable Retail
Reimagining Heritage Through Innovation: A Conversation with Stuart Hogue, Lands' End Senior Vice President, US Consumer

Remarkable Retail

Play Episode Listen Later Jul 29, 2025 21:50


In this insightful summer bonus episode of the Remarkable Retail podcast, we welcome Stuart Hogue, Lands' End, Senior Vice President, US Consumer, for a fast-paced conversation recorded live at the CommerceNext Growth Show in New York City. Stuart brings a wealth of brand experience—spanning time at Nike and a passion for brand strategy shaped by none other than fellow podcast guest Scott Galloway—and shares how Lands; End is evolving while staying grounded in its heritage.Founded in 1963 as a sailing outfitter, Lands' End has evolved over the decades from a catalogue stalwart to a digitally savvy harmonized retailer. Stuart walks us through how the company continues to build on its legacy of quality, durability, and classic American style, while embracing modern retail strategies—from digital marketplaces and fashion drops to AI-driven customer discovery.Stuart details Land's Ends; successful expansion into platforms like Nordstrom.com and Amazon, where clever use of data helped make their Bedford quarter-zip sweater a top seller. He emphasizes the importance of aligning product selection with platform-specific customer mindsets, demonstrating a sharp and disciplined approach to marketplace strategy.We also delve into how Lands' End achieved surprising viral success through personalized tote bag pop-ups in Soho, which not only drove younger customer engagement but also created powerful emotional brand moments that were amplified organically through TikTok. The brand's strategic move toward monthly product drops has helped introduce newness while preserving customer loyalty around legacy franchises, such as Tugless swimsuits, no-iron chinos, and its legendary Squall jackets.Stuart shares thoughtful insight into omnichannel retail, calling it less about technology and more about being present at key customer moments across touchpoints. He highlights the growing influence of AI agents. He emphasizes the need for brands to prepare for a new era of product discovery, where brand authority and relevance across marketplaces become increasingly crucial for staying top of mind. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

I am a Mainframer
Mainframe Voices: TAC Leadership Driving Open Source Innovation

I am a Mainframer

Play Episode Listen Later Jul 28, 2025 17:01


In this episode of Mainframe Voices, we dive into the critical role of the Technical Advisory Committee (TAC) within the Open Mainframe Project. Featuring insights from esteemed TAC leaders, this episode explores how their leadership fosters collaboration, innovation, and growth in the open-source mainframe ecosystem.Our distinguished guests share their personal journeys in mainframe technology and highlight the value the TAC brings to advancing open-source initiatives. From shaping technical strategies to building a vibrant community, learn how the TAC is driving the future of mainframe technology.Guests:Lauren Valenti – Director, Mainframe Education, Customer Engagement, Vitality and Mainframe Expert Program at Broadcom SoftwareDonna Hudi – Chief Marketing Officer & Head of Business Development at Phoenix Software InternationalTom Slanda – Program Coordinator at The Linux FoundationJoe Bostian – Senior Technical Staff Member at IBMThe Mainframe Connect podcast, including the I am a Mainframer and Riveting Mainframe Voices series, under the Open Mainframe Project, an initiative dedicated to building community and adoption of open source on the mainframe.Watch the full episode to discover how TAC leadership is shaping the future of open-source mainframe technology!#Mainframe #OpenMainframeProject #LinuxFoundation #MainframeConnect #MainframeVoices #TACLeadership #OpenSource #MainframeInnovation

The Retail Razor Show
Inside Naturepedic: A Conversation with Arin Schultz on Innovation & Sustainability

The Retail Razor Show

Play Episode Listen Later Jul 25, 2025 61:39


S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin SchultzWhat does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of The Retail Razor Show, we sit down with Arin Schultz, Chief Growth Officer at Naturepedic, a pioneering brand in certified organic mattresses and bedding. With over eleven years in the organic sleep industry, Arin shares how he's helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more. Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry's most committed and capable leaders!Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestArin Schultz is Chief Growth Officer at Naturepedic, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company's business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin's eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand's vision into reality. A father of four and an empathetic listener, Arin's success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices.00:00 Preview 01:45 Show Intro 07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission 08:43 The Founding Story of Naturepedic 12:09 Challenges and Growth in the Mattress Industry 17:13 Retail Expansion and Customer Engagement 19:30 Product Innovation and Sustainability 23:10 Industry Environmental Impact and Continuous Product Improvement 35:20 Customer Experience and Meeting Their Needs 38:21 Replacing Your Mattress & Customer Service Excellence 43:20 Sourcing and Tariffs Impact 49:53 Embracing AI in Marketing and Operations 56:28 Advice for Growing a Values-Based Brand 59:23 Final Thoughts 01:00:38 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Your Loyalty Program is your Sales Engine

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Jul 24, 2025 7:27


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talked about why we need to rethink loyalty programs in the hospitality industry. To me, loyalty isn't about handing out discounts—it's about creating emotional connections with our guests. I shared how designing programs that reward status and access, rather than just transactions, can help restaurant owners build a real sense of belonging. I also touched on how important it is to involve our team in these programs and why they can serve as powerful marketing tools to boost both engagement and sales.Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.Loyalty isn't transactional. It's emotional.Discounts don't build loyalty, identity does.Your loyalty program should sell, not just retain.Engagement trumps size every day.Make loyalty a part of service, not a side hustle.Your team is the engine.Audit your current program.Reward it with a feeling of belonging.Chapters00:00 Introduction to Hospitality Insights01:20 Rethinking Loyalty Programs04:43 Building Emotional Connections with CustomersIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

eCommerce Evolution
Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution

eCommerce Evolution

Play Episode Listen Later Jul 24, 2025 39:49 Transcription Available


Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

B2B Marketing Excellence: A World Innovators Podcast
How to Effectively Market High-Value Offers in a Long Sales Cycle

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jul 17, 2025 26:06


How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you're promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.This episode is for leaders who want to create thoughtful campaigns that align with how people actually buy.“Give people the information they're searching for before they ask — that's how you earn the meeting and build long-term trust.” – Donna PetersonWhat You'll Learn:Why long sales cycles require an education-first approachHow to structure a multi-channel campaign that builds familiarity and trustWays to use AI tools to increase consistency and save timeThe value of including traditional channels like postal and phoneWhy helpful, relevant messaging leads to stronger engagementEpisode Breakdown:00:00 – Introduction: Understanding long sales cycles00:52 – Clarifying buyer needs and timing01:42 – Marketing strategies that align with how people buy02:32 – Using AI to support marketing and sales efforts04:02 – Leading with education to guide prospects05:38 – Benefits of a multi-channel strategy08:49 – Importance of timing and thoughtful follow-up11:10 – How traditional channels support digital outreach17:36 – Using personal touches to deepen relationships23:34 – Closing thoughts: Focus on relevance and consistencyWant to Discuss Your Approach?If you'd like to talk about your specific offer and what we have seen work, schedule a Complementary 30 minute call with Donna Peterson -https://meetings.hubspot.com/dpeterson/time-to-talk

iGaming Daily
Ep 559: Why Fresh Capital is Critical for Regulated iGaming, with Cristina Romero

iGaming Daily

Play Episode Listen Later Jul 15, 2025 31:08


In this episode, in collaboration with the International Masters of Gaming Law (IMGL), Cristina Romero of Loyra Abogados, breaks down the complex, often-overlooked, world of fundraising in regulated iGaming markets.With nearly 15 years of experience advising on cross-border gaming finance and acquisitions, she explains why fresh capital is essential for driving innovation, market entry and long-term sustainability in an increasingly capital-intensive industry.From Spain and Sweden to Brazil and beyond, Cristina explores the investment landscape in both mature and emerging iGaming jurisdictions. She categorises the three dominant investor profiles, generalist private equity, gambling-savvy venture firms, and strategic industry players, unpacking what each seeks in a high-risk, high-reward environment.In the final segment, the conversation turns to the evolving relationship between traditional regulated operators and disruptive ‘adjacent' tech firms in Web3, blockchain and AI-powered marketing. Cristina explains how unregulated innovators are setting new benchmarks for speed and agility, often providing vital tools that solve operational pain points for legacy brands.To read more on the topic discussed in today's episode, click on the following link:- https://www.imgl.org/publications/imgl-magazine-volume-3-no-1/raising-capital-in-regulated-gambling-and-betting-markets/Host: Ted MenmuirGuest: Cristina RomeroProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

IT Visionaries
Turning 90 Years of Data into AI-Powered Insights

IT Visionaries

Play Episode Listen Later Jul 10, 2025 37:03


Discover how to turn decades of data into a competitive edge, build lasting customer relationships beyond the first click, and apply AI in ways that truly drive impact. Joining us is Vineet Mahajan, CTO of US News & World Report, who shares how he's led the 90-year-old brand through a sweeping digital transformation. From rearchitecting infrastructure to deploying semantic search, generative AI, and agentic tools, Vineet explains how his team is reimagining what a legacy institution can become—and what every tech leader can take from that journey.Key Moments:00:00 Meet Vineet Mahajan, CTO of US News & World Report04:45 How to Unlock the True Value of Your Data09:55 Why First-Party Data Is Key to Building Customer Relationships14:32 What Is Semantic Search and How Can Generative AI Improve UX?18:39 How to Overcome Data Cleaning and Structuring Challenges21:18 How to Evaluate Emerging Tech Trends (Like Agentic AI)25:43 How to Lead Change: Data Governance and Digital Transformation32:38 What's Next for US News & World Report and the Future of AI-Driven Strategy -- Brightspot is the leading content management platform built for modern teams. Your content lifecycle - from ideation to archival - moves faster, handling any volume, variety, or velocity with ease. Unlike legacy platforms that demand heavy dev work and struggle with scale, Brightspot is user-friendly, endlessly customizable, and enterprise-ready. Think dynamic, modern experiences, shipped in minutes—not months. Trusted by some of the world's leading tech organizations, Brightspot reduces total cost of ownership, boosts productivity, and gives you the governance, security, and performance your teams need. Visit brightspot.com/ITVisionaries to learn more.---This episode was produced by the team at Mission.org and brought to you by Brightspot.

B2B Marketing Excellence: A World Innovators Podcast
Purpose, Personalization, and AI – What B2B Can Learn from Hallmark

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jul 10, 2025 21:07


What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just help brands say the right things—they help them mean it. If you're wondering how to bring more purpose and humanity into your day-to-day business practices, this episode is for you.

Joey Pinz Discipline Conversations
#657 Pax8 Beyond-Kathleen Lord:

Joey Pinz Discipline Conversations

Play Episode Listen Later Jul 9, 2025 36:07 Transcription Available


Send us a textKathleen Lord shares a rare blend of personal grit and professional insight in this dynamic episode recorded live at Pax8 Beyond 2025. From her early passion for equestrian sports to her executive leadership at Zensai, we explore how personal connection, smart systems, and human-centric tech drive real change.Kathleen dives into the realities of horse training, animal instincts, and performance ethics before pivoting into Zensai's mission: helping MSPs deliver post-sale value with ease. Her team's LMS, deeply integrated with Microsoft Teams, offers an elegant solution to a messy problem — keeping end-users engaged and trained without draining MSP resources.We also unpack how AI is reshaping sales funnels and why human connection still matters most — whether in the saddle or the boardroom. 

Good Data, Better Marketing
Building with AI: How Twilio & AWS Are Shaping the Future of Development with Deepak Singh & Inbal Shani

Good Data, Better Marketing

Play Episode Listen Later Jul 9, 2025 48:22


In this episode of Builders Wanted, we are joined by Deepak Singh, Vice President of Developer Agents and Experiences at AWS, and Inbal Shani, Chief Product Officer and Head of R&D at Twilio. They discuss what it means to build with AI, the evolution of developer tools, and how they are assisting customers in leveraging AI for customer engagement and innovation. The conversation covers the importance of curiosity, adaptability, and trust in this new era of AI-powered development.-------------------Key Takeaways:Developers need to be curious and adaptable to thrive in the rapidly evolving AI landscape.Successful AI implementation relies on building trust, simplifying processes, and focusing on customer outcomes.Enabling experimentation while managing risk helps organizations fully leverage the potential of AI.-------------------“It is very easy for a dev team or a product team to say, ah, this is the best way of doing something and we are going to follow this through wherever we want to. Instead of working with customers to understand, do you even care? I think with AI it's very important to take constraints away.  So if you combine listening to customers and unconstraining your thinking, you can accomplish a lot.” – Deepak Singh“  When you're using AI, you need to understand that using a model, training a model, having the data, having a feedback loop, all of that is not a magical thing that just happens by itself. It requires investment and you need to be serious about it. When looking to take AI into production, you need to understand what is the complexity of the problem you're trying to solve, and how to deploy the right AI solution to really solve that problem versus swinging by.” – Inbal Shani-------------------Episode Timestamps:‍*(02:35) - What it means to be a builder and the hardest part about building tools ‍*(10:50) - The most exciting shift happening in the developer ecosystem‍*(21:17) - How to manage risk with the pace of innovation ‍*(26:15) - What people underestimate about building AI products at scale ‍*(40:57) - A recent signal that excites Deepak and Inbal about the future ‍*(43:52) - Quick hits-------------------Links:Connect with Deepak on LinkedInConnect with Inbal on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Amazing Business Radio
How Text Messaging Transforms Customer Engagement Featuring Dave Baxter

Amazing Business Radio

Play Episode Listen Later Jul 8, 2025 27:42


Meeting Customers Where They Want  Shep interviews Dave Baxter, CEO of Solutions by Text. He discusses how text messaging has evolved into an essential tool for customer communication that improves the customer experience.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How has text messaging evolved as a preferred channel for customer communication for customers?  Why do customers prefer receiving communications from businesses via mobile devices?  What role does trust play when a customer provides their mobile number to a business?  How can businesses avoid abusing the privilege of texting their customers?  What impact does timely and relevant text communication have on customer loyalty?  Top Takeaways:    Texting is fast and direct, and people are already glued to their phones for hours each day. 95% of texts are opened and read within five minutes of being received, making it one of the most preferred method of communication for customers.   Customers now have more choices than ever, from the products they want to buy to the brands they want to do business with. If a company doesn't meet them on their terms, they are likely to simply take their business elsewhere. Giving customers what they want, the way they want it, is the best way to earn their loyalty.  When a customer gives you their phone number,  it is a sign of trust. For some people, a phone number is almost as personal as their home address or, in some cases, even their social security number. When that trust is abused by spamming irrelevant messages, customers can easily block a business… forever!     Texting has evolved over the years. It's no longer just plain words in a message. Rich Communication Services (RCS) now allows images, video, branded messages, and even interactive options.   Text messaging can help answer questions and solve problems more quickly than making a call or sending an email. Texting provides speed and accuracy. Depending on the interaction, it can also provide a level of anonymity and comfort to customers who may not feel comfortable talking on the phone.  Building communication around customers' preferences helps businesses get their message across effectively and quickly. But remember, the customer will always win. With so many choices and tools, customers have the final say in how they do business. Be mindful of what you text, how often, etc. Don't abuse the customer's trust in you.    Plus, Shep and Dave discuss why Millennials and Gen Z are willing to leave brands that don't offer text communication. Tune in!  Quote:   "Businesses are met with the challenge to send messages to their customers where they want to be met. 95% of text messages are open and read in under 5 minutes while only 22% of emails are actually ever read."    About:    Dave Baxter is the CEO of Solutions by Text, a company that helps businesses from the payment and financial space communicate with customers in a reliable, effective, and compliant way.   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Casual Cattle Conversations Podcast
Online Vs. Traditional Bull Sales: What Works Best for Ranchers?

The Casual Cattle Conversations Podcast

Play Episode Listen Later Jul 7, 2025 23:39


In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner reconnects with Casey Fanta, seedstock manager at Wulf Cattle, to explore how the beef industry is evolving—especially when it comes to online bull sales. Casey shares how COVID-19 accelerated their transition to digital auctions, the value of customer relationships, and how the beef quality landscape has changed over the years. From open houses to impulse buying, you'll get a deep look at the pros, cons, and practicalities of selling bulls online. ⏱️ Timestamps: 00:00 – Reconnecting and Industry Insights 01:51 – The Evolution of Beef Quality 03:56 – Transitioning to Online Bull Sales 07:12 – Customer Engagement in the Digital Age 10:31 – Balancing Tradition and Innovation 14:14 – Adapting to Online Sales 18:20 – Customer Relationships and New Clientele 21:07 – Reflections on the Beef Industry Journey Key Takeaways: How online sales reduce impulse buying The critical role of communication in bull marketing Wulf Cattle's approach to customer education and long-term relationships Beef quality trends and industry shifts over the decades Episode Resources Noble Research: https://bit.ly/3DD7uG0 Wulf Cattle: https://bit.ly/3I8Yri4 Cattle Marketing Series: https://www.casualcattleconversations.com/sell-smarter Pluck: https://eatpluck.com/?ref=SHAYEWANNER 

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Serving This Guest Will Scale Your Restaurant

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Jul 3, 2025 8:12


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into something I wish I'd learned a lot sooner — how to build a profitable restaurant that doesn't eat you alive. Hustle alone won't cut it. I talk about what it really takes to break free from burnout: shifting your mindset and reconnecting with what genuinely fires you up. When we chase what excites us, we craft experiences our guests can't resist. I share how showing up authentically — in how we engage with folks and how we market our businesses — draws in the right people and keeps them coming back. Because at the end of the day, if you build a restaurant that feeds your soul, it'll feed your bank account too.Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.You need to change you and the way you see your restaurant.Design a restaurant that you love.Your best customers don't need a great reason to come back.Stop pushing lazy offers.Write marketing campaigns that would make you come in.Audit your menu and guest experience.Build a brand that you would fall in love with.Engage with customers authentically.Chapters:00:00 Introduction to Full Comp and Profitability Masterclass01:37 Transforming Your Restaurant's Approach to Marketing05:04 Creating Irresistible Experiences for Guests07:41 Engaging with Customers AuthenticallyIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Experts of Experience
How Engineer-Turned-Exec Creates Personal Experience At A Global Scale

Experts of Experience

Play Episode Listen Later Jul 2, 2025 70:37


What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common?  Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape.   From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester's future… and why the real key to innovation might be as simple as staying human in a high-tech world.  Key Moments:   00:00: P2P, Global CX, and Hyper-Personalization at Scale05:55 Introducing Colin Strother, EVP at Rochester Electronics09:55 Keys to Global Customer Engagement14:07 Implementing P2P and Unified Commerce19:47 AI and Digital Transformation at Rochester36:34 Building Trust in Change Management39:41 Adopting Slack for Business Efficiency45:48 Navigating Data Integration  53:14 Hyper-Personalization at Scale01:01:26 Leadership and Authenticity at Rochester Electronics –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

The Home Service Expert Podcast
Unlocking Organizational Success Through Management with Brian Gottlieb

The Home Service Expert Podcast

Play Episode Listen Later Jun 30, 2025 66:19


In this conversation, Brian Gottlieb shares his insights on the importance of management in shaping organizational culture, the challenges and strategies in the home improvement industry, and the significance of leadership and decision-making in business success. He emphasizes the need for effective recruitment, innovative marketing strategies, and the five pillars of leadership that can drive a company towards growth and excellence. The discussion also touches on the importance of financial management and the role of culture in employee engagement and retention.   Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Role of Management in Organizational Culture   04:16 Navigating the Home Improvement Industry   08:47 The Journey of Starting a Business   13:00 Sales Strategies and Customer Engagement   19:44 Building a Strong Company Culture   24:36 Leadership and Decision-Making   30:16 The Importance of Financial Management   35:27 Recruitment and Talent Acquisition   39:23 Innovative Marketing Strategies   46:27 The Five Pillars of Leadership   53:33 Closing Thoughts and Key Takeaways    

HomeKit Insider
Find My Wallets, Leaked Upcoming Apple Devices, & Brilliant Makes a Comeback

HomeKit Insider

Play Episode Listen Later Jun 30, 2025 83:06


In this episode of your favorite smart home podcast, Ryan Okimoto -- Senior Director of Customer Engagement at Brilliant -- joins as guest host. We walk through the week's news such as Nomad's new Find My Leather MagSafe wallet, price increases for Hue products, and product leaks in Apple's code. Finally, we get into some Q&A around the return of Brilliant, maker of a smart wall panel that works with Apple Home.Send us your HomeKit questions and recommendations with the hashtag homekitinsider. Tweet and follow our hosts at:@andrew_osu on Twitter@andrewohara941 on ThreadsEmail us hereSponsored by:Shopify: Sign up for a one-dollar-per-month trial period at: shopify.com/homekitHomeKit Insider YouTube ChannelSubscribe to the HomeKit Insider YouTube Channel and watch our episodes every week! Click here to subscribe.Links from the showRecent code leaksGE A19 bulb at TargetSignify announces price increasesNomad Leather Mag WalletBest Find My Wallets (video)Brilliant's websiteThose interested in sponsoring the show can reach out to us at: andrew@appleinsider.com

Keys To The Shop : Equipping the Coffee Retail Professional
548: Cool Ideas For Customer Engagement

Keys To The Shop : Equipping the Coffee Retail Professional

Play Episode Listen Later Jun 29, 2025 28:43


The landscape of retail is cluttered with messages, distractions, gimmicks, and desperate bids for scraps of customers attention. After a while, it all starts to look, sound, and feel the same. How do you stand out for the right reasons and engage with your customers and future customers in ways that provide something sustainable and unique?  In today's episode we will be discussing some great ways that you can be engaged with your customers, and the community around you so you solidify your relationship and reputation with your existing customers, and are better positioned to gain new ones as you go!   Listen to these related episodes! 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 282 : How to Listen to your Customers 443: Want Impactful Messaging? Keep it Simple! w/ Author Ben Guttmann 433: Winning Staff and Customer Loyalty   KEYS TO THE SHOP OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min      Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

Lay of The Land
#215: Ibrahim Mohmed (CourtSide Media & Taja AI) — Revolutionizing Content Creation

Lay of The Land

Play Episode Listen Later Jun 26, 2025 50:02


Ibrahim Mohmed is the founder of CourtSide Media Group and the co-founder & CEO of Taja AI. His entrepreneurial journey began right here in Ohio, where he launched CourtSide Media, a digital media agency that serves influencers with audiences ranging from 1 million to 75 million followers across various social platforms. Through CourtSide Media, Ibrahim has collaborated with high-profile clients including NBA legend Kevin Garnett, Cleveland's FutureLAND annual conference, and prominent influencer Lauren Fitzmaurice—effectively amplifying their reach and impact through strategic, organic growth.Building on his success with CourtSide, Ibrahim co-founded Taja AI—a platform designed specifically to empower small businesses and content creators. TAJA AI automates content workflows by optimizing, repurposing, and scheduling content, significantly saving time for thousands of creators while maximizing their audience engagement and discoverability.Beyond his entrepreneurial ventures, Ibrahim is deeply committed to social impact through his organization, Nile Nights, which curates events to raise awareness and funds for individuals and communities affected by the ongoing conflict in Sudan.As a founder at the forefront of media and AI, Ibrahim offers powerful insight into where the space is headed and what it takes to succeed within it—please enjoy this fascinating conversation with Ibrahim Mohmed.00:00:00 - The Shift to Video Podcasting  00:04:06 - Understanding Taja AI  00:06:03 - The Entrepreneurial Journey Begins  00:08:14 - The Drive for Storytelling in Media  00:11:47 - The Power of Technological Leverage  00:13:22 - The Vision and Evolution of Taja AI  00:15:31 - User Experience and Product Functionality  00:17:36 - Building a Scalable Company with AI  00:20:35 - The Changing Landscape of Venture Capital  00:22:10 - Navigating Model Providers in AI  00:23:30 - Navigating Competition in the AI Landscape  00:26:26 - Understanding Vibe Coding and Its Impact  00:27:52 - Product Philosophy and Customer Engagement  00:29:41 - Common Mistakes Creators Make  00:32:34 - The Intersection of AI and Human Creativity  00:35:01 - Sustainable Business Models in Content Creation  00:36:42 - Personal Impact and Future Aspirations  00:37:48 - Embracing Adversity in Entrepreneurship  00:40:28 - Looking Ahead: Growth and Innovation  00:47:00 - Final Thoughts and Hidden Gems in Cleveland-----LINKS:https://www.linkedin.com/in/ibrahim-mohmed-982076110/https://www.courtsidegroup.com/https://www.taja.ai/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

B2B Marketing Excellence: A World Innovators Podcast
Warm Up Trade Show Leads with ChatGPT

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jun 26, 2025 21:23


Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I've had with industrial teams, we'll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes to do timely, personalized follow-up that actually moves the relationship forward.I'll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.Episode Breakdown:00:00 – The Trade Show Follow-Up Dilemma01:49 – Step 1: Audience Pre-Targeting05:06 – Step 2: Onsite Storytelling10:06 – Step 3: Post-Event Follow-Up11:03 – Leveraging AI for Effective Follow-Up15:51 – The Importance of Timely Follow-Up17:39 – Final Thoughts and Real-Life ExampleIf you'd like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that's tailored to your goals. Let's make your next trade show your most productive one yet.* Connect with me on LinkedIn: https://www.linkedin.com/in/donna-peterson-world-innovators* Visit World Innovators: https://www.worldinnovators.com*** Watch on our YouTube Channel: https://www.youtube.com/@WorldInnovatorsAnd don't forget to hit subscribe to stay inspired and make your marketing more meaningful.I'm thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.Grab your 20% off conference pass now with code SPEAK20!https://i.snoball.it/p/ksiGQ/s/2

That Tech Pod
Beyond Automation: Agentic AI and the Future of Customer Engagement with Dikshant Dave

That Tech Pod

Play Episode Listen Later Jun 24, 2025 25:46


Today is a special episode. This is our 250th episode!To celebrate, Laura and Kevin sit down with Dikshant Dave, a three-time founder and current CEO of Zigment, to explore the next frontier in AI, Agentic AI. Dikshant breaks down what sets Zigment apart in the crowded marketing tech world and explains how Agentic AI systems do more than just automate, they learn, adapt, and make decisions on the fly.The conversation touches on his journey through multiple startups, the challenges of balancing innovation with privacy, and the industries where AI is just getting started. Dikshant shares sharp takes on job displacement, the ethics of extracting personal data, and what transparency in AI really looks like. He also dives into a big question: Can empathy be automated? And should it be? Plus, hear what kind of startup he'd build next, and who he'd begrudgingly? choose to be stuck in an elevator with. It's a thoughtful, funny, and wide-ranging conversation with someone who's not just building tech, but rethinking how it fits into the real world.Dikshant Dave is the CEO of Zigment, a marketing automation platform built around Agentic AI—intelligent systems that go beyond automation to actively learn, adapt, and make decisions across every customer touchpoint. With Zigment, he's redefining how businesses engage with customers by combining proactive AI with human insight to drive measurable impact: higher lead conversion, smarter workflows, and stronger ROI. A three-time founder with a background in startups like CureJoy and Funstar, Dikshant has made a career out of pushing the boundaries of what tech can do. His latest work focuses on the rise of AI agents, the future of personalization at scale, and how businesses can tap into AI without losing the human touch. He's also passionate about using AI for good, most recently through Zigment's nonprofit partnership with Give.org.

Enterprise Software Podcast
Enterprise Software Podcast Episode 196 - AgentForce v3 and Smarter Customer Engagement

Enterprise Software Podcast

Play Episode Listen Later Jun 24, 2025 32:59


Episode 196 - AgentForce v3 and Smarter Customer Engagement

B2B Marketing Excellence: A World Innovators Podcast
Lead with Meaning: A Conversation with Hallmark's Patrick McCullough

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jun 19, 2025 23:36


If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.

Investor Fuel Real Estate Investing Mastermind - Audio Version
Revolutionize Your Real Estate Game: The Future of AI & Automation

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Jun 17, 2025 23:14


In this conversation, John Harcar interviews Jared Hart about the integration of AI in the mortgage industry. Jared shares his journey from being a loan officer to developing AI-powered tools that assist loan officers in managing their processes and engaging with clients. The discussion covers the challenges of software development, the importance of utilizing technology, and the common mistakes loan officers make. Jared emphasizes the significance of persistence and having a clear goal in business, while also highlighting the value of maintaining a robust database for client follow-up. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Dealer Talk With Jen Suzuki
Low-Key, High-Impact: Sales Follow-Up Tactics That Actually Work in 2025

Dealer Talk With Jen Suzuki

Play Episode Listen Later Jun 16, 2025 14:31


In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the most powerful, underrated strategies for breaking through the noise in today's sales landscape: using GIFs and memes in your follow-up. If your internet leads keep ghosting you, you're not alone—and you're not helpless. Jen shares how she coaches dealerships to inject low-pressure, fun, and memorable energy into their messaging with visual media. You'll hear real-world examples and get a framework for building your own “GIF & Meme Library” to use in various sales scenarios—from day-one outreach to long-term follow-up. This one strategy has helped dealership teams stand out, boost engagement, and most importantly, connect like humans again. Whether you're in the BDC, selling on the floor, or leading a sales team, this episode will give you a fresh way to be relevant, visible, and impossible to ignore. Dealer Talk with Jen Suzuki Podcast |

The Future of Everything presented by Stanford Engineering

Everyone has goals — some are monumental, others modest — but every goal matters. Join guest Szu-chi Huang, an expert in sustaining enthusiasm for individuals, customers, and employees across global corporations and organizations, as she delves into the science of motivation. Discover how the gap between where you are and where you want to be is bridged by a dynamic blend of psychology, sociology, behavioral economics, neuroscience, and the latest in AI. The secret to achieving your goals? Stay adaptable. If one approach falters, switch gears to keep your drive alive, Huang tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Szu-chi HuangConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces Szu-Chi Huang, professor of marketing at Stanford GSB.(00:03:31) Studying MotivationSzu-chi shares what led her to study motivational science(00:04:03) Defining MotivationMotivation as the drive to close the gap between current and ideal self.(00:04:57) The Science of MotivationStudying motivation through behavioral and neurological data.(00:05:48) Why It Matters in BusinessHow motivation science applies to leaders, teams, and customers.(00:06:39) Motivation FrameworkThe strategies needed in order to stay motivated over time.(00:07:42) The Mindset of MotivationThe different mindsets needed throughout the stages of motivation.(00:09:21) Motivating Kids to Choose HealthyA Collaboration with UNICEF to study what motivates children.(00:10:55) Gamified Coupons in PanamaA study using gamified coupons to influence children's food choices.(00:14:26) Loyalty Programs as MotivationHow customer reward programs act as structured goal journeys.(00:16:47) Progress Versus PurposeThe different incentives needed in each stage of loyalty programs.(00:18:29) Retirement Saving LessonsHow financial institutions apply motivational science to long-term goals.(00:21:12) Motivation in Social ContextThe role of social connections in goal pursuit and sustaining motivation.(00:26:10) Designing Apps for MotivationHow redesigning user interfaces can help users stay motivated.(00:27:20) AI as a Motivation CoachUsing AI to personalize feedback across all stages of goal pursuit.(00:30:09) Starting and Sustaining a GoalPractical strategies for launching and sustaining a goal.(00:31:57) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook

Good Data, Better Marketing
Rewiring Financial Engagement: How DailyPay Connects with Millions in Real Time with Dar Miranda, VP of Customer Engagement

Good Data, Better Marketing

Play Episode Listen Later Jun 11, 2025 40:33


In this episode of Builders Wanted, we sit down with Dar Miranda, VP of Customer Engagement at DailyPay, to delve into the innovative strategies behind real-time financial management for workers. Explore how financial stress impacts employee engagement, the shift towards employee-centric pay models, and the bold moves Daily Pay is making to transform traditional payroll systems.-------------------Key Takeaways:DailyPay's mission to provide employees faster, more flexible access to earned wages.Financial stress causes a significant impact on employees' focus, productivity, and job satisfaction.The integration of AI will help solve customer problems and drive growth, but will not replace humans.-------------------“ The trend that I'm watching most closely is the integration of AI to proactively solve customer problems, but also unlock new growth avenues. So it's not just about reactively answering questions or the ability to reactively answer questions quickly, it's about shifting AI from this like cost center efficiency play  to a revenue and loyalty driver.” – Dar Miranda-------------------Episode Timestamps:‍*(05:36) - The boldest thing DailyPay is building right now‍*(11:25) - The surprising way users engage with DailyPay ‍*(21:15) - Where Dar draws the line between automation and human connection ‍*(32:01) - A CX trend Dar is watching closely ‍*(36:27) - What every CX leader should start or stop doing‍*(38:55) - Dar's advice for builders creating empathetic customer experiences-------------------Links:Connect with Dar on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Dealer Talk With Jen Suzuki
Text Like You Mean It: Crafting Follow-Ups That Actually Work

Dealer Talk With Jen Suzuki

Play Episode Listen Later Jun 9, 2025 9:25


Tired of sending dead-end follow-up texts that get ignored? In this episode of Dealer Talk with Jen Suzuki, we dive into the exact words, tactics, and mindset shifts you need to revive ghosted leads and get customers talking again. Jen breaks down real-world follow-up strategies straight from her dealership coaching sessions—no fluff, just proven scripts that get opens, responses, and appointments. Whether you're texting, emailing, or voice dropping, this episode gives you a playbook to level up your message game and spark real conversations that convert into car deals. Dealer Talk with Jen Suzuki Podcast |

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

The Home Service Expert Podcast

Play Episode Listen Later Jun 2, 2025 60:04


This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros. Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00 Enhancing Communication Skills in Home Services   02:23 Identifying Blind Spots in Call Conversions   04:46 The Impact of Private Equity on Training   08:31 Maximizing Technician Performance and Lead Generation   11:56 The Importance of Comprehensive Customer Service   15:15 Balancing Technology and Human Interaction   21:33 The Role of Leadership in Business Success   24:57 The Value of Ongoing Training and Accountability   29:11 Rising Awareness in Call Centers   30:45 Leveraging Technology for Customer Engagement   31:51 The Importance of Technological Adaptation   33:07 Investment Trends in Home Services   34:54 Enhancing Customer Experience through Personal Touch   35:59 Training Technicians for Better Communication   39:17 Transforming Service into Sales   44:19 Staying Ahead in the Home Service Industry   47:35 Advice for Aspiring Speakers   57:21 Onboarding and Next Steps for Power Selling Pros 

Made in America with Ari Santiago
Boosting Sales with Effective Chat Solutions: Insights from Nelson Bruton, Manufacturing Chats

Made in America with Ari Santiago

Play Episode Listen Later Jun 2, 2025 37:30 Transcription Available


In this Made in America podcast episode, Nelson Bruton, President of Manufacturing Chats, shares insights on how manufacturers can boost their sales and business growth through practical, effective communication tools like live chat. The discussion covers the evolution of Manufacturing Chats from a full-service digital marketing agency to a specialized provider of live chat solutions tailored for industrial manufacturers. Nelson emphasizes the importance of real-time customer engagement, drawing parallels between live chat and trade show interactions. He also explores the potential of AI in chat services while highlighting the continued need for human interaction in complex sales environments. This episode is a valuable resource for manufacturers looking to enhance their sales strategies and improve customer engagement.  Youtube: https://youtu.be/SIXhUjWBpA4 Podcast Website: https://madeinamerica.compassmsp.com/nelson-bruton-manufacturing-chats Nelson Bruton's LinkedIn Manufacturing Chats Website  Manufacturing Chats LinkedIn Ari Santiago's LinkedIn CompassMSP Website CompassMSP LinkedIn Made in America Podcast Facebook Made in America Podcast LinkedIn Made in America Podcast YouTube Podcast produced by Miceli Productions.  

MarTech Podcast // Marketing + Technology = Business Growth
Customer engagement metrics or brand visibility KPIs?

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 29, 2025 5:07


Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Good Data, Better Marketing
Bold Moves & Big Screens: How TCL Builds a Brand Customers Actually Remember with Cole Moir, VP of Brand & Digital Marketing at TCL North America

Good Data, Better Marketing

Play Episode Listen Later May 28, 2025 31:57


In this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing.-------------------Key Takeaways:A focus on creating memorable and emotional moments for audiences builds a more meaningful connection with consumers and aligns with the brand's identity and values.Brands that leverage cultural moments to enhance their relevance and impact connect with audiences on a shared emotional and cultural ground.Clarity in messaging often wins over cleverness, especially in crowded markets, and leads to stronger trust and engagement among consumers.-------------------“ The key is to design brand experiences that respect attention, not demand it. In a world of infinite content, brands that break through are the ones that earn the moment by being useful or entertaining or emotionally resonant. We don't chase eyeballs, we chase impact.” – Cole Moir-------------------Episode Timestamps:‍*(02:08) - The boldest thing TCL is building right now‍*(06:08) - How Cole thinks about aligning brand moments with cultural ones ‍*(09:17) - How to design brand experiences without burning out your audience‍*(12:54) - How TCL stays fresh in a fast moving category‍*(21:54) - What Cole learned from campaigns early in his career‍*(28:28) - Quick hits: insight and inspiration-------------------Links:Connect with Cole on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Invest Like the Best with Patrick O'Shaughnessy
Graham Weaver - Building Alpine - [Invest Like the Best, EP.425]

Invest Like the Best with Patrick O'Shaughnessy

Play Episode Listen Later May 27, 2025 89:57


My guest today is Graham Weaver. My guest today is Graham Weaver. Graham is the founder of Alpine Investors, a large private equity firm targeting an interesting market inefficiency. Alpine focuses on the thousands of $20 million revenue businesses whose baby boomer owners want to retire, but lack succession plans. Alpine buys companies and installs 28-year-old military veterans and top MBA graduates as CEOs, leveraging 25 years of intellectual property on how young executives can successfully run established businesses. Alpine's CEO-in-training program is now the most applied-to job at Harvard, Stanford, and Kellogg business schools. We discuss the past, present and future of their unique approach. Please enjoy my conversation with Graham Weaver. For the full show notes, transcript, and links to mentioned content, check out the episode page⁠⁠ here.⁠⁠ ----- This episode is brought to you by⁠⁠ Ramp⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠ Ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. –  This episode is brought to you by⁠⁠ AlphaSense⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠ Alpha-Sense.com/Invest⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. – This episode is brought to you by⁠⁠ Ridgeline⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠ ridgelineapps.com⁠⁠ to learn more about the platform. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠https://thepodcastconsultant.com⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:13) The Journey to Private Equity (00:06:59) Early Influences and Personal Growth (00:09:54) The Power of Wrestling and Rowing (00:11:45) Choosing Your Path and Making Decisions (00:14:48) College Goals and Rowing Success (00:18:05) Lessons from Early Business Ventures (00:26:24) Founding Alpine and Early Challenges (00:34:46) Core Beliefs and Talent Development (00:39:07) Fun Board Meetings and Team Dynamics (00:40:42) Platform Building 101 (00:44:08) Talent and Training Programs (00:49:12) Employee and Customer Engagement (00:52:27) Financial Outcomes and Asymmetric Returns (00:55:52) Incentivizing Young CEOs (01:00:26) The Role of Emotional Intelligence (01:02:45) The Alpine CEO in Training Program (01:03:40) Teaching at Stanford and Influential Mentors (01:07:58) Helping Students Find Their Passion (01:10:22) Visualizing Your Future Self (01:11:19) Scalability of Coaching (01:12:15) Personal Growth Through Teaching (01:16:16) The Role of Executive Coaching (01:24:45) Lessons from a Bad Deal (01:31:50) Daily Routines and Success (01:36:13) The Future of Private Equity (01:35:24) Unleashing Heroes at Alpine (01:38:09) The Journey of Building Alpine (01:41:31) The Kindest Thing Anyone Has Ever Done For Graham

The Unofficial Shopify Podcast
How a BOGO Deal Bootstrapped Neven Eyewear to Millions

The Unofficial Shopify Podcast

Play Episode Listen Later May 27, 2025 51:42


Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what's changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.Learn:Why BOGO x3 worked when nothing else didHow Neven ships worldwide with no VC moneyThe backend tech powering their crazy offerWhat most brands get wrong about Meta adsSponsored by:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Neven Eyewear → neveneyewear.comSight for Sound → neveneyewear.com/pages/sight-for-soundJudge.me Reviews → apps.shopify.com/judgemeGlasson 360 Viewer → apps.shopify.com/glassonShopify → shopify.com

Remarkable Results Radio Podcast
Your Business Playbook: Strategy, Data, and Accountability [RR 1041]

Remarkable Results Radio Podcast

Play Episode Listen Later May 27, 2025 40:41


Thanks to our Partners, NAPA Auto Care and NAPA TRACS  Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking. A best-selling author of nearly 50 sports books, Ross Bernstein, is an award-winning peak performance business speaker who's keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. https://www.rossbernsteinspeaking.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Episode (00:00:00) Importance of Storytelling (00:02:51) Jay Leno's Storytelling Practice (00:03:50) Team Chemistry in Sports (00:05:06) Scotty Bowman's Coaching Insights (00:06:29) Building Team Chemistry (00:08:00) Innovative Recruiting Strategies (00:08:47). The Power of the Playbook (00:12:17) Measuring Performance (00:13:06) Continual Improvement in Business (00:14:21) Ketchup Insights (00:15:45) Practicing What We Learn (00:20:02) Generational Workforce Changes (00:22:11) Creating Loyalty in Teams (00:22:55) Time Perception (00:23:10) Focus and Distractions (00:23:49) Engagement in Presentations (00:24:38) Struggle and Growth (00:27:26) Humility in Leadership (00:28:25) Client Experience Officer Concept (00:30:05) Philanthropy and Business Success (00:30:23) Gamification in Customer Engagement (00:32:36) Adapting to Change (00:35:14) Networking and Personal Connections (00:36:21) Legacy Business Lessons (00:37:08) Business Fundamentals (00:39:00) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.