More Than A Soundbite with Stacia Crawford

I talk with Farnoosh Torabi, personal finance expert, author and host of the wildly popular So Money Podcast. In this episode we discuss: 3:30 How she capitalized on being different in the world of finance 7:15 Why it took more than a solid education to help her gain her expertise in business 9:30 How she stood out in a sea of white guys 14:40 How lipstick, cab fare and a press release catapulted her to her first TV appearance on CNN at just 20 years old 24:24 How she created her own media platform and used it to build a personal brand

In this episode I discuss: The self-limiting beliefs that are keeping you from taking advantage of free media opportunities to grow your business. 2:30 How we develop subconscious beliefs that keep us stuck 4:40 How self-limiting beliefs show up in our lives and how to recognize them 14:40 How the comparison game is getting in your way

As a TV news anchor and reporter, Hosea Sanders has covered thousands of stories from breaking news to entertainment, to politics, and everything in between. But there's one type of news he particularly enjoys. In this episode we talk about: 2:20 His rise to become one of the most beloved TV anchors in Chicago 7:20 Why many people don't recognize the power of their own story 12:30 What types of stories he most enjoys covering 14:28 How he actively searches for positive stories to tell 17:13 How COVID-19 has affected newsgathering

In this episode, we discuss (12:20) How she likes to be pitched and what you need to include to get her to open your email (14:30) How to get a producer to call you back (19:45) What you need to consider before pitching a TV producer (32:30) Why your CEO might not be the best person to tell your company's story (35:40) How you can use social media to get a journalist's attention (46:30) Why you shouldn't ignore digital channels when seeking media coverage

In this episode I reveal the types of stories journalists love and ways you can use your story to raise awareness about your business, your cause, or your brand. (2:35) The elements of a good story (4:20) Types of stories and creating the foundation of your brand story (8:00) How commercials can help you become a better storyteller (13:50) Life experiences that can help shape your story

In this episode I catch up with my dear friend, Sylvia L. Jones, TV producer turned Hollywood writer, who shares some of her advice for people looking to score media attention. We discuss: (3:13) Different types of producers, their roles, and why you need to know them (6:20) How producers find their stories (8:40) Key elements every story needs in order to get booked on TV (11:00) How you can turn the COVID-19 crisis into a media opportunity (17:10) How you can be featured on TV even if you aren't an expert (18:00) How she used her skills as a TV producer to build a career as a Hollywood writer (20:50) The 6 words every producer wants to hear that will virtually guarantee you get booked on TV.

Your story is the magnet that draws your audience to you. In this episode we discuss: (2:03) How good storytelling attracts media (4:20) Different types of stories that resonate with audiences (7:58) How advertisers use stories to sell products (14:00) How to know if your story will attract the media (18:41) How to use your story to connect wth your target audience

I talk with Public Relations Powerhouse Chevonne Nash, Senior Manager at Golin where she and her team use their diversity of thought and expertise to execute the boldest creative ideas for businesses. We talk about: (5:58) The difference between PR, Advertising, and Marketing (8:47) Who needs PR (17:17) What your PR plan must have in order to get the media's attention (21:05) How to build relationships with journalists (24:10) How influencers can help share your message (26:45) How to incorporate PR into your business even on a small budget (32:05) How to measure the results of PR; quality over quantity (34:22) Why even the largest brands in the world need PR (36:13) How to turn your brand initiative into a story that the media will love

This is a platform for entrepreneurs, authors, experts, and industry leaders who are ready to harness the power of the media to reach more people and elevate their brand. I discuss how to use PR and free media coverage to get your message out there. In this episode I talk about: (06:15) Why the media should be a crucial part of your business marketing plan (10:20) What you need to give the media to get them to notice you (12:48) What you need to do before you reach out to a journalist (16:00) What makes a good pitch (19:00) How to make your email stand out in a journalist's crowded inbox (31:06) Why you need a publicity calendar and a media list