Podcasts about golin

In this episode, we sit down with Megan Noel, Global President of Corporate Affairs at Golin, to learn more about the critical role of communications in leading change. She shares a powerful lesson from her mentor:“Create a B-level strategy with an A-level execution plan.”Megan emphasizes that many companies struggle to clearly articulate their strategy, making it difficult for employees—especially change leaders—to succeed. We explore how effective change-makers bring others along by crafting messages that resonate with a wide range of stakeholders helping everyone align with the top organizational goals. Megan shares how AI can help reduce the heavy lift of hyper-personalizing communications, discussing how it can help leaders better understand different audiences, build empathy, and refine messaging for maximum impact.Megan reveals a Catalyst's secret weapon: internal communications teams. In organizations successfully driving transformation, these teams do more than amplify messages—they stay attuned to current priorities and timing, offering strategic insights that help Catalysts focus, prioritize, and execute with precision.Original music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Golin chief AI officer Jeff Beringer joins the PRovoke Media podcast to discuss his vision for being a fully AI-integrated PR agency. If all goes as planned, Golin by 2026 will be the first fully AI-integrated PR firm, transforming everything from workflow and jobs to the nature of client relationships. In this episode of the PRovoke Media podcast, Jeff Beringer, Golin's first chief AI officer, and PRovoke Media's Diana Marszalek discuss what being “fully AI-integrated” means in practical terms and how full-scale adoption of the technology will boost output and efficiency — all while keeping human relationships (and jobs) intact. Says Beringer, “We're  trying to equip people to do their best.”

Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR's 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are reshaping the industry and impacting the four generations working within it.Moderated by Barby K. Siegel, Global CEO of Zeno Group, the panel explores questions like:How do different generations view AI's role in the future of PR?What does true collaboration across age groups look like?How can organizations foster flexibility without sacrificing culture?How should communicators approach purpose-driven work amid growing polarization and risk aversion?Key Discussion Highlights:AI as a Tool, Not a Replacement: AI is seen as a career-enhancing tool that frees up time for creativity and strategic thinking — but panelists caution against using it as a crutch, emphasizing the need to maintain strong writing and critical thinking skills.Hybrid Work Expectations: Younger generations value autonomy and flexibility, with many willing to take pay cuts for remote options. But panelists stress that trust, clear expectations, and intentional relationship-building remain critical in hybrid settings.Media Consumption Gaps: Gen Z leans into social and influencer-driven media, while older generations still prioritize traditional outlets like The New York Times and CNN. The takeaway? Successful communicators must be media-fluid and audience-focused.The Purpose Divide: Younger employees (especially Gen Z) expect companies to take stands on social issues, even as overall industry willingness to engage has dropped sharply—from 89% in 2023 to 52% in 2025.Soft Skills Still Reign: From phone calls to peer reviews, interpersonal communication, empathy, and networking remain essential soft skills for all generations.Call for Collaboration: Panelists advocate for breaking down hierarchies by bringing younger professionals into leadership conversations early and often. Generational gaps should be "galvanized," not just "minded."Reports: 2025 Global Communication Report: https://annenberg.usc.edu/research/center-public-relations/global-communication-reportFeaturing:    •    Fred Cook (USC Annenberg Center for PR)    •    Kelly McGinnis (Levi Strauss & Co.)    •    Sona Iliffe-Moon (Yahoo)    •    Bill Imada (IW Group)    •    Kyndall L. Echols (fashion & brand communications consultant)Host: Fred Cook (@fredcook),Chairman Emeritus of Golin, Director of the USC Center for Public Relations,Author of Improvise: Unorthodox Career Advice from an Unlikely CEOExecutive Producer: Ron AntonetteProducers: Joe Carreon and Javiera ContrerasFollow us: @USCCenterforPR on X, Instagram, and FacebookSubscribe to our newsletter: News from the USC Center for Public RelationsLearn more: https://annenberg.usc.edu/research/center-public-relationsThis episode was recorded live at USC Annenberg. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Burghardt Tenderich,  Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for students and young professionals starting out in the industry.Featuring: Chantelle Darby,  VP Communications, AccelHost: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations Executive Producer: Ron Antonette Producers: Marshall Winfield, Follow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.A production of the USC Annenberg Center for Public Relations at the University of Southern California. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Fred Cook's career proves success doesn't require a straight line. Now Chairman Emeritus of global PR agency Golin, Fred has spent 35+ years advising world-famous brands – Amazon, McDonald's, Disney – and visionary CEOs like Jeff Bezos and Steve Jobs. But his journey began far from the boardroom. Fred's early resumé includes being a pool hustler, cabin boy and chauffeur for drunks. He describes his life as a “series of experiments” and in this episode, he shares what they taught him. Fred explains how to stand out in a crowded job market, the evolving role of internal communication, and why the best comms pros are brilliant relationship builders. He also shares insights from his role as Director of the USC Center for Public Relations and his book Improvise: Unconventional Career Advice from an Unlikely CEO. This is a conversation about courage, curiosity and embracing the unexpected. Share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. Thank you for listening.

Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy. He joins the latest edition of The PR Week podcast to discuss the agency's founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape. Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration's Signal fiasco.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief Communications Officer at Yahoo. Prior to this, Sona was at Facebook and Lyft among other companies. Sona is also a USC alum having completed an MA in Strategic Public Relations at USC Annenberg.Jeff Beringer: Jeff has been with Golin for over two decades and currently serves as their first Chief AI Officer. Jeff previously led marketing and transformation teams at IPG and web relations at Weber Shandwick.Christina Bellantoni: Currently director of the Media Center at USC Annenberg, Christina was previously the Assistant Managing Editor of the LA Times and Editor-in-Chief at Roll Call.Michael Kittilson: Michael is a USC Graduate student in Annenberg's PRA program. He leads multiple collaboration efforts with the PR Center's partners and is a Senior Research Associate at USC Annenberg Center for Climate Journalism and Communication.Host: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsReports: USC 2025 Relevance ReportExecutive Producer: Ron Antonette Producers: Marshall Winfield, Joseph Carreon, Anahita Mehra, Javiera ContrerasFollow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Hugh Taggart talks about his first year as FleishmanHillard's UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast.FleishmanHillard's UK CEO Hugh Taggart, previously Edelman's co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Taggart discusses his first year at FleishmanHillard with PRWeek UK news editor Siobhan Holt and senior reporter Evie Barrett. He speaks about the challenges, including what changes he has made at the agency. He also discusses his time at Edelman and his views on the differences between the two PR firms. In December, it was announced that FleishmanHillard's parent company Omnicom is set to acquire Interpublic, the holding company that owns Weber Shandwick and Golin. Taggart gives an update on the Omnicom-IPG deal and shares his thoughts on the merger. New business is also examined, and the UK chief executive discusses agency/client relationships and the market in 2025. In addition, Taggart gives his advice to corporate communications professionals on how to handle the current geopolitical situations and roll-backs on DEI. He also shares his views on AI and the opportunities, and industry predictions for 2025. Hosted on Acast. See acast.com/privacy for more information.

Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin's 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact.The companies that will win this year will be the ones that effectively communicate their business transformation story to their stakeholders while adapting to an increasingly complex regulatory environment.

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform.The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn.PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactions to the news, which could have huge implications for some of the world's biggest PR agencies. Omnicom's stable includes FleishmanHillard, Ketchum and Porter Novelli, while IPG owns The Weber Shandwick Collective, Golin and several more.The trio discuss the likely main reasons for the merger, and what it could mean for the PR agencies. Are we likely to see mergers of existing Omnicom/IPG shops, or even sell-offs of some of the PR assets?Separately, the team take a close look at the PRWeek UK Communicators of the Year list for 2024 - the winner was announced this week as Sir Alan Bates, the Post Office campaigner.They discuss the process of choosing the UK's best communicators and pick out some of their favourite people on the list. Hosted on Acast. See acast.com/privacy for more information.

Send us a textWelcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in November 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.If you haven't heard already I'm pleased to say we've now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.The other big news in public relations is that the PRmoment Awards 2025 are open.All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.3 mins Andrew on the current state of the PR market. How does the golden quarter compare to previous years.“Measurement is more critical than it ever has been.”PITCHES DFS appoint Red Consultancy and PR First. Teneo continues to work on financial comms.“Everyone loves a retail client.”Simply Business appoint Golin. Danone appoint Freuds.“This is a whopper… a fame making brief.”“The best agencies have had very good years organically (growth.)” Pret A Manger appoint Frank. Headland continues looks after corporate pr Levis appoint Burson – corp reputation brief  across the EU.  Stanley 1913 appoint The Romans – pr and influencer for drinkware brand (best known for Stanley cups – the quencher) UK, France, Germany, Netherlands. Product launches, brand partnerships.  Apply creative with local relevance. PG Tips appoint The Romans – retained pr and social- engaging tea lovers across UK. PG Tips now part of Liptons (formerly Unilever) Rebrand – new blends, packaging etc. previously a project client. Digital and social now a third of all biz for Romans. Cayman Islands Tourism Dept appoint Allison. Essity appoint PR Agency One.  B2B comms brief to raise the profile of the group and reinforce position as industry and category leader across brands. Fed Olsen Cruises appoint The Academy – consumer pr. Targeting new and existing passengers. Previously in-house.Tui (First Choice/Marella Cruises) appoint Ogilvy for a long term comms strategy and earned first activation. First Choice merged with TUI in 2007. Nest, the UK Government backed pension scheme, appoint H+K (now part of Burson) – Corporate reputational support services. Also work with Blurred to help promote purpose PR strategy.Uni of Warwick appoint Shook This month's round up of M&A activity:“This has been a boom month for the PR M&A sector.” Croud sell majority stake to ECI (PE) – Croud is a full service marketing company. Croud is estimated to be worth £180M+. Fee income of £23.5M.“Croud is one to watch for sure.” Coolr sell minority share to Growth Capital Partners (GCP.) Founded in 2017 by Adam Clyne. 120 full time employees (FTEs.) This acquisition will help deepen service offering and scale quicker including i

Send us a textToday on the PRmoment Podcast we're talking to co-founders of CommsClarity Paul Hender and Richard Bagnall.These 2 are stalwarts of the PR measurement and evaluation game. They've worked together on and off at the likes of Metrica, Cision and Carma for the last over 30 years!And today on the show they are going to be chatting about what is the data opportunity for PR firms?Fittingly given today's podcast's theme we've just launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.The other big news in public relations is that the PRmoment Awards 2025 are open.All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.3 mins Why is it an interesting and important time for the intersection of data and PR?“There's a perfect storm of the need to use data better in PR.”“There is an increasing cynicism about last click attribution.”“There is this extraordinary evolution revolution of the the media”“AI is disrupting the media analysis place.”“Brands are going to live and die on this.”“People are taking all these data points and throwing them at the wall and hoping some of the mud sticks.”8 mins Over the last 10 years many of the legacy media monitoring firms attempted to build something resembling a one stop shop for data. How successful have they tended to be in that strategy? “What evaluation isn't is templated counting amounts of easy to capture data points.”14 mins There are so many PR tools now. Indeed many of them are not specific tools to PR. How can PR folks navigate that media monitoring, social listening, audience integration, misinformation and emotion tool market?Editors note: Golin's Jonny Bentwood will present his PR Tools Review at PRmoment PR Masterclass in February. (Masterclass 4)19 mins Has the number of PR tools and media intelligence being bought increased? And is that investment being spent wisely?20.30 mins How big do agencies tend to be before they bring in either a head of analytics or an analytic team?“Every agency needs to be able to talk with confidence about data and analytics and the value of its work - and if it can't do that it doesn't have a very bright future.”22 mins What are PR firms doing with their data? What does good data use by a PR firm look like?26 mins Should PR firms buy data tools or build them?30 mins Why the problem of PR people becoming overwhelmed in data is huge.32 mins PR's integration of data challenge: How are we doing? With a nod to AMEC's Integrated Evaluation Framework. “The whole concept of absolutism has to go out the window. You can't just chuck out data points. That's where derision happens.”37 mins Data storytelling is one of PRs words of the moment. How does that compare with the reality that PR remains in many ways an art form?

Episode Summary:New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year. Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the strategies needed to foster a culture of AI adoption. Looking ahead, the study points to the rise of more specialized AI applications tailored to the unique needs of PR professionals, signaling the technology's transformative potential for the industry.Episode Guests:Lindsey Bastani, EVP, Technology, WE CommunicationsMichael Sullivan, VP, Strategic Insights, WE CommunicationsDescription:This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research. The conversation also highlights the importance of senior leadership in fostering a culture of AI adoption, learning, and experimentation, as this leads to increased job satisfaction and value perception. Despite initial concerns, communicators are now more confident and see AI as a tool to enhance, rather than replace, their roles. The discussion also touches on the need for training and the potential for AI to streamline tasks and improve efficiency.Highlights:Discussion on the changing perceptions of AI within the PR industry over the past year [1:21] Strategies for creating a culture that encourages AI adoption, including leadership support and employee autonomy [5:32]How PR professionals are using AI to create content, analyse data, and research the media landscape [8:51]Importance of developing AI skills and expertise, especially for new / young professionals [13:07]Decreased concern and untapped use cases, particularly enhancing media relations [15:58]Future predictions, including the rise of more specialized AI tools tailored to communicators' needs [24:04]Advice for students and professionals on incorporating AI into their work [28:39]Resources:Energized by AI: How Technology is Changing Communicators' Relationship to Work - we-worldwide.com/energized-by-aiUSC Center for PR research reports - https://annenberg.usc.edu/research/center-public-relations/center-public-relations-research Host:Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsExecutive Producer: Ron AntonetteProducers: Marshall Winfield and Isadora Binder-Helenchilde Follow us: @USCCenterforPR (BlueSky, X, Facebook, Instagram, TikTok, YouTube, Threads)  Connect on LinkedIn: https://www.linkedin.com/company/usccenterforprNewsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast. About Katie Cabanas Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management.  Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results. From the Show What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix. Connect with Katie on LinkedIn and the Cabanas Consulting website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC's latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/default/files/2024/07/24/USC-IABC_FOW__Report_Jul244.pdf Featuring: Dr. David Michaelson, USC Research Fellow and Principal of David Michaelson & Company Host: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations Executive Producer: Ron Antonette Producers: Isadora Binder-Helenchilde and Marshall Winfield Follow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California. A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Greetings Glocal Citizens! I met this week's guest in Accra at a Women Wellness Africa (https://www.linkedin.com/company/womenwellnessafrica/?originalSubdomain=gh) breakfast early this year and was happy to be able sync our travel schedules to reconnect in one of the places she calls home, London. Marielle Legair is a speaker, certified NLP and hypnotherapy Coach, LinkedIn Top Voice, and LinkedIn Learning Instructor. She's leading career empowerment through cutting-edge neurological research and behavioural science. Her expertise goes beyond coaching, focusing on arming audiences with the tools to break barriers, overcome limiting beliefs, and thrive in their careers. With a background in corporate storytelling, executive visibility, and entrepreneurship, Marielle offers unmatched guidance to individuals and companies seeking to excel and leave a lasting impact. Global giants like Amazon, BP, Diageo, EY, LinkedIn, Macquarie, Microsoft, and Yale University have sought her for inspiring talks and workshops that drive transformative change. Before founding her company, Marielle honed her skills on both sides of the Atlantic, spearheading impactful C-suite publicity campaigns in London and New York for corporate giants such as Deloitte Global, Grant Thornton, Experian, and Golin. Her strategic acumen in elevating CEOs and senior leaders has earned acclaim in top-tier media outlets like the BBC, CNBC, Forbes, Financial Times, and Glamour. As you'll hear, Marielle's roots are in St. Vincent and the Grenadines which was hard hit by Hurricane Beryl last summer. Follow the links below to connect with Marielle about continuing efforts to support those impacted. Where to fine Marielle? marielelegair.com (https://www.mariellelegair.com/) On LinkedIn (https://www.linkedin.com/in/mlegair/) On Instagram (https://www.instagram.com/mariellelegair/) On YouTube (https://www.youtube.com/@mariellelegair) What's Marielle reading? Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One (https://a.co/d/aKsPwYh) by Dr. Joe Dispenza Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life (https://a.co/d/5kUIkwi) by Micheal Port Other topics of interest: About Saint Vincent and the Grenadines (https://en.wikipedia.org/wiki/Saint_Vincent_and_the_Grenadines) About Nottingham, home of Robin Hood (https://www.visit-nottinghamshire.co.uk) Historic Clinton Hill, Brooklyn (https://en.wikipedia.org/wiki/Clinton_Hill,_Brooklyn) 30 Rock aka 30 Rockerfeller Plaza (https://en.wikipedia.org/wiki/30_Rockefeller_Plaza) Toastmasters (https://www.toastmasters.org) About Neuro-Linguistic Programming (https://www.nlp.com/what-is-nlp/) Creatures of Passage (https://www.akashicbooks.com/catalog/creatures-of-passage/) by Morowa Yejidé Special Guest: Marielle Legair.

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version' campaign for Specsavers, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally. Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent controversial campaign showing mothers enjoying Burger King food just after giving birth.Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybrid work is impacting corporate culture, management employee dynamics, morale and the widening training gap for early career professionals. IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports +++++++++++++++Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought leadership. Matt Tidwell, Ph.D., is assistant dean for graduate and professional studies at the William Allen White School of Journalism and Mass Communications. He is also a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. Tidwell is an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. In 2018, Tidwell received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of the International Association of Business Communicators (IABC).  +++++++++++++++ LINKS Access the Report https://www.iabc.com/About/Purpose/Reports Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

Let's face it. Kids are struggling and one of the main reasons is social media; the addictiveness, the inappropriate content, the cyberbullying, the constant comparison. The list of threats goes on and on. Turns out, social media platforms are not legally required to keep our kids safe or protect their mental health. This is why Senators Blackburn and Blumenthal created the Kids Online Safety Act (KOSA). I brought in Josh Golin of Fairplay to explain what KOSA is and what it is not. Josh busts the myths that are circulating the internet related to KOSA and explains how our children will be protected in several specific scenarios. This episode is a perfect introduction to kids online safety and the numerous threats that our children are facing each and every time they log in to social media. Here's how you can help get KOSA passed into law: Fill out this form About Josh Golin Josh started at Fairplay as an intern in 2003 and has been with the organization ever since. He succeeded Founder Dr. Susan Linn as Executive Director in 2015. Josh is passionate about creating a safer, less addictive internet for children where young people's needs come before advertisers' and big tech's profits. Josh regularly speaks to parents, professionals, journalists, and policymakers about how to create a healthier media environment for children and teens. He lives in Vermont with his wife Jennifer, their 14-year-old daughter, and their hound Jolene. --- Support this podcast: https://podcasters.spotify.com/pod/show/scrolling2death/support

Experiencing flavors from around the world is a priority for many consumers. Peanuts are a staple ingredient in traditional cuisines yet also find their way into new dishes with fresh takes on flavor pairings. Enjoying peanut foods is an easy way to pair familiar foods with the unfamiliar, ultimately allowing for more diverse palettes and opening the door to adventurous eating. Parents are also eager to raise more adventurous eaters. Diversifying a young palette can begin early with starting solids and including peanut foods in their diet. In this episode, we'll explore exciting ways that consumers, restaurants and new parents are being adventurous with peanuts through interviews with Jennifer Anderson of Kids Eat In Color, Amanda Lemein of Golin, and content creator, chef, and cookbook author Jon Kung. 

The latest guest on The PR Week podcast is Matt Neale, CEO of Golin. The Interpublic Group agency CEO is fresh off big wins at the Cannes Lions International Festival of Creativity, including the first win by a PR agency in the PR Lions, for The Misheard Version for U.K.-based retailer Specsavers. Neale talks about his firm's award-winning work and weighs in on the biggest marketing and communications news of the week, including corporate America's response to the assassination attempt against former President Donald Trump, the start of the Olympics, PRWeek's Power List and much more.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada,  and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.Cannes Lions 2024 – final UK shortlists table The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft's Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft's Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.More:Cannes daily global podcast episode 3: Craft and entertainment winnersCannes daily global podcast episode 2: Big wins in audio, health and outdoorCannes daily global podcast episode 1: Awards preview and new humour category'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US. There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever's Magnum and Lola Mullen Lowe Madrid for Stairs.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US.There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever's Magnum and Lola Mullen Lowe Madrid for Stairs.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.More:Cannes daily global podcast episode 1: Awards preview and new humour category'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Cannes Contenders: The V&ACannes Contenders: McDonald'sCannes Contenders: Channel 4Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

Parents have it rough. There are no perfect options when it comes to our kids and tech. But there is hope! Today's conversation features Josh Golin of Fairplay, who is working to enhance children's wellbeing by eliminating the exploitative and harmful business practices of marketers and Big Tech. We discuss the reality of parenting in today's digital world, from tech in schools to social media concerns to kids online safety legislation. As with all conversations on Scrolling 2 Death, I hope you walk away feeling inspired to advocate for positive change in the digital world and with confidence in the power of your voice. Make your voice heard! Contact your Representative in the House: Visit house.gov and enter ZIP code at the top right to find your representative Contact your Senators: Visit senate.gov and use the state drop down at the top of your screen About Josh Golin Josh Golin is Executive Director of Fairplay, which works to enhance children's wellbeing by eliminating the exploitative and harmful business practices of marketers and big tech. Fairplay holds companies accountable for their harmful marketing and platform design choices, and advocates for policies that both protect children when they are online and help young people get the offline time they need to thrive. Under Josh's leadership, Fairplay filed the Federal Trade Commission complaint that led to the FTC's settlement with Google for COPPA violations on YouTube and led the international campaign that stopped Meta from releasing a version of Instagram for younger kids. Earlier this year, Fairplay, along with David's Legacy Foundation, launched ParentsSOS - an initiative of families who have lost their children to social media harms and advocate for the Kids Online Safety Act. Josh's media appearances include Good Morning America, NPR, and Fox & Friends and he's regularly quoted in major publications like The New York Times and The Washington Post. He has testified twice before Congress and regularly speaks to parents, professionals, and policymakers about how to create a healthier media environment for children and teens. He lives in Vermont with his wife Jennifer, their 15-year-old daughter and their hound, Jolene. --- Support this podcast: https://podcasters.spotify.com/pod/show/scrolling2death/support

It's going to be a big summer for soccer in the U.S. with the American men's and women's teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that's just a warm-up for the 2026 World Cup, which will be held across the U.S., Canada and Mexico. Heidi Burgett, VP of corporate communications for U.S. Soccer, talks about those events, as well as her career at Nike and the explosion of women's sports on the latest edition of The PR Week podcast. Also on the agenda: the biggest marketing and communications news of the week, including top executive moves at Hill & Knowlton and Havas PR, PRWeek's Pride in PR list, a big account win for Golin and major changes at The Washington Post.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Isaac Evans-Frantz is talks first with Josh Golin, Executive Director of Fairplay, to talk about the Kids Code bill for data privacy and online safety that passed the legislature. Then, Isaac is joined in-studio by Anika Heilweil, Campaign Manager
for Fund Vermont's Future at the Public Assets Institute.

Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It's used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Muck Rack is also the solution of choice for journalists, who use Muck Rack's free, automatically updated portfolios to showcase their work and provide information about what stories they're looking for. Greg is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media.  After being rejected by countless secret societies, Greg secured membership in Twitter and Instagram's exclusive first name club -- follow him at @gregory on both platforms.In this discussion Greg and I go deep on his experiences. Listen to our conversation to learn all about:➡️ Co-founder dynamics: The power of complementary skills and the dangers of too much similarity.➡️ Hiring: How to know when it's time to hire someone and what to look for when you're running lean. ➡️ Managing challenges: How to handle the stress that comes with building a startup - or doing anything challenging.Learn more about Greg's company Muck Rack | Website https://www.muckrack.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

We're a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we're launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we'll delve into 2024 marketing trends and speak with Ginny Lewis of Golin, Dena Malsom of NPB and Ashley Collins of North Carolina Peanut Growers Association.  

The latest guest on The PR Week Podcast is Sara Garibaldi, president of Boden, which just won Outstanding Small Agency at the PRWeek Awards U.S. last month. She discusses the complicated nature of marketing to Hispanic audiences in the U.S. and much more. Also on the agenda: the biggest marketing and communications news of the week, including PRWeek's Salary Survey 2024, Golin's AutonomyWorks partnership and GE splitting into three companies.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media landscape. Josh shares his insights on how brands can tap into these behaviors to make a meaningful impact on a generation that is reshaping the rules of engagement.Fred and Josh discuss how the concept of "prime time" has evolved into a continuous phenomenon for this generation, with many waking up and immediately reaching for their phones. And they reflect on the rise of the "recommendation generation," where influencers and peers hold significant sway over brand perceptions. From the importance of trend-responsive content to the creation of 'writer's rooms' for monitoring platform trends, Josh emphasizes the need for agility in content creation.For the complete study and more on media and how to reach Gen Z, visit the Day One Agency website at https://d1a.com/perspective. This study is published at https://d1a.com/perspective/day-one-agency-usc-annenberg-gen-z-study Still have questions? Ask GenZ directly at askgenz.com.Disclaimer: This conversation was recorded prior to the introduction of H.R. 7521, a bill that could effectively ban TikTok in the United States. As such, this podcast episode only provides insight into how organizations and Gen Z thought about TikTok without the implications of a ban.Featuring:Josh Rosenberg, Co-founder & CEO, Day One AgencyHost:Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @USCCenterforPR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Today we're speaking with Katie Stoller. Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams. In 2023, she transitioned to being an independent marketing consultant for businesses and talent. She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry. Katie is a member and mentor with WIIM as well as a mentor for DePaul University students. Connect with her: Linkedin : https://www.linkedin.com/in/katiestoller/ Instagram : https://www.instagram.com/katiestoller_/ Past interviews with her: https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098 https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884 Timestamps 00:00:00 Katie Stoller on Going Freelance 00:02:27 Pushing the Corporate Life Out of My Career 00:06:28 "The Grass Is Not Always Greener..." 00:07:08 The Secret to Working As an Independent 00:09:15 Adam Levine on Agency Culture 00:10:32 "My Love Language Is Words of Affirmation" 00:11:17 The Importance of Personal Brand 00:17:13 Do Disc profiles Fill You Up or Exhaust You? 00:18:41 What is the term, "Thief?"? 00:22:16 Freelancer vs Consultant: What's The Difference? 00:26:20 Freelancing and Consulting: The First Year 00:32:25 Startups: A Year in the Life 00:38:24 Freelance Salary Comparison 00:42:58 Want to Work 40 Hours a Week? 00:49:12 Have You Niched Down Your Career? 00:53:41 How Do You Manage Your Day as a Parent and Freel? 00:59:28 On the Work From Home Policy 01:03:01 Katie O'Reilly's Influencer Marketing Book 01:08:42 How to Connect with Influencers on LinkedIn? Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

M&M's is Gen Z's favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we're revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how world-famous brands can charm their audiences while remaining authentic to their corporate purpose.Featuring:Jessica Adelman, Senior Vice President, Corporate Affairs at Mars WrigleyHost:Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @Center4PR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations

Welcome to the PRmoment Podcast. On the show today, we've got Matt Neale, Golin's global CEO. I first met Matt just after we launched PRmoment in around 2008 when he was co-CEO of Golin in London.Since then, Matt's moved to New York, been promoted goodness how many times and now runs Golin globally. It's great to see a Brit in a global role at a big global agency.Matt joined Golin in 2005 from its then sister agency Weber Shandwick - he was appointed joint MD of the London office alongside Jon Hughes.It worked out, and Golin London started to fly. Matt was promoted to President International in 2011 and was appointed global CEO in 2019. It's been widely reported that Golin had revenues of approximately $300 m in 2022. Golin works predominantly in the consumer and healthcare sectors.Thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Matt and PRmoment founder Ben Smith discussed:2 mins Matt predicts whether Trump is going to win.6 mins Matt reflects on the news that BCW and Hill & Knowlton are going to merge to form Burson.11 mins Matt talks about the Group CEO role and how it's different from the CEO role.16 mins Matt reveals how the move to America came about.19.30 mins Will Matt be the last Brit to make it to hold one of America's big PR jobs?20 mins What does America think of the UK now? “8 times out of 10 - when the UK makes it onto mainstream news - it's about the Royal Family.”25 mins How much bigger are PR budgets in the US than in the UK?“A good rule of thumb is that the US PR budget is 10x the UK budget.”27 mins  Matt explains the reason behind the higher salaries in the US.29 mins  Matt gives his advice to anyone who's at the start of their PR agency CEO journey.35 mins Matt talks about how three people have mentored him: Fred Cook, David Brain and Andy Polansky.40 mins How has the PR agency model changed in recent years?43 mins Does Matt reckon he'll ever live in the UK again?

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we've had on the topic with people in the fields of AI development, public relations, and journalism. You'll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:- What is practical AI?- How to combine AI and human intelligence- AI's role in public relationsEpisode Timeline:2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI4:30 The differences in ChatGPT iterations8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market11:25 How are people using AI in the PR world?14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content15:20 Tod's reservations on how ChatGPT will affect his writing career17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI's possibilities in the PR world25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI workThis episode's guests:Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson. Hosted on Acast. See acast.com/privacy for more information.

Join host Don in an insightful conversation with Eileen Tanner, a PR veteran with 27 years of remote work expertise. Eileen's journey, starting in 1996, unfolds a transformative era from fax machines to virtual meetings. Explore the early days, where landlines and fax machines with thermal paper defined remote communication. Eileen vividly contrasts this with today's efficient workflows enabled by advanced communication tools. Delve into her reflections on the evolving work landscape shaped by technology. Discover how rapid decision-making today compares to the '90s, and the challenges of navigating the transformed news cycle, emphasizing the demand for immediate updates in a 24-hour news cycle. The interview concludes with Eileen shedding light on the contemporary emphasis on click-worthy content, underlining the challenges for PR professionals in gaining media coverage amidst changing newsroom structures. In subsequent segments, Eileen shares her personal transition to remote work, the challenges faced, and the changing perceptions over the years. Her experiences at Golin and Zebra Partners provide valuable insights into workplace dynamics, the importance of self-advocacy, and the evolving landscape of remote work. Connect with Eileen on LinkedIn Discover Eileen's PR capabilities on Tanner Communications We talked about this series where NPR's Planet Money used AI to create a podcast episode from start to finish Eileen's story offers a comprehensive exploration of remote work's transformation, from the late '90s to today, and valuable advice for professionals navigating this dynamic space. Love the show? Want to support the show? We've got merch. Visit us at wfhforever.com/shop. --- Send in a voice message: https://podcasters.spotify.com/pod/show/workfromhomeforever/message

MPF Discussion with Dr Simon MooreThe Psychology Of Embracing Change With Dr Simon Moore  About Dr. Simon MooreMeet Simon Moore Chartered Business and Consumer Psychologist who serves as the CEO of IB, an award-winning psychology strategy consultancy revolutionizing the business landscape at www.weareib.co. At the helm of IB, Dr. Simon Moore and his psychology team have used their expertise to advise globally renowned brands, including powerhouses like FedEx, Pfizer,Microsoft, Sony, Aviva, eBay, Sony Music, Virgin Atlantic, and HSBC. They'vealso collaborated with top-tier agencies such as Golin, BBH, Proximity, IrisWorldwide, and Havas, leaving an indelible mark on the forefront of consumerdecision-making, engagement, and behaviour. Dr.  Moore's influence extends beyond the corporate sphere, where recentgroundbreaking discussions have delved into the psychology of AI andautomation. As an advocate for understanding the subtle yet pivotal factors that shape communications, customer experience, workflow, and culture, Dr. Moore ensures his clients navigate the complex landscape with unparalleled insight. Dr Moore is also an author and has been an adviser to both the UK and US Governments.  In this episode of My Perfect Failure, join Dr.  Simon Moore as he delves into the transformative realm of "The Psychology of Embracing Change." Prepare for a wealth of insights and invaluable tips as Dr. Moore unravels the secrets to successfully navigating career transitions and mastering the art of life pivots. Dr. Moore goes beyond the personal sphere to illuminate the commercial landscape, offering compelling insights into the strategic use of psychology. Discover how brands can tap into the emotional needs and desires of their customers, gaining a profound understanding that transcends conventional marketing approaches. Tune in for an episode that promises to be a game-changer in both your personal and professional journey!  Some of the Areas we Cover.·       How Simon's introduction to Psychology was both a surprise and unexpected.·       How we can prosper when we choose to operate outside of our comfort zone.·       How our self-esteem is informed by what we do, operating within our comfort zone can disable our self-esteem.·       Being brave will help us transition when we our seeking a career change or life pivot.·       Why the best way to impress somebody is to be yourself. Contact Dr Simon Moore Email: simon@weareib.co Website: www.weareib.co.LinkedIn:   https://www.linkedin.com/in/drsimonmoore/ 

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search. Key Takeaways:- The current state of AI in PR- The cycles of technological adaptation in PR and marketing- Building a brand's presence in social searchEpisode Timeline:1:30 The current role of AI in media3:20 How are people specifically using AI in PR and marketing?5:00 Using AI for storyboards7:20 Influencer tracking through AI9:00 Will AI result in the flattening of media and culture?11:30 How we overreacted to the Metaverse12:30 The hype cycle of the Metaverse14:30 What are the difficulties in managing a brand's presence through Threads?17:30 Why some brands don't work consistently across platforms19:00 The need for brands to control their image on social search21:40 Retrieving social search dataThis episode's guests:• Jeff Beringer on LinkedIn• Check out Golin's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

On the eve of Rosh Hashanah we talk with Paul Golin, executive director of the Society for Humanistic Judaism, an organization which promotes the concept of being Jewish  absent a belief in God.But as with so much of Judaism, it's not that simple. Jews and their history are laden with baggage. For starters, is it a religion, a race, an ethnicity or a culture? Are Jews obligated to adhere strictly to biblical scripture or read the Talmud for interpretive guidance?Is marrying outside the faith a betrayal of those who died in the Holocaust?Is it even possible to be a Jew without God?Does being sympathetic to the Palestinian cause make you anti-Jewish? Does anti-Zionism equate with anti-semitism? If so, what are we to make of Jewish anti-Zionists?That's a lot to unpack. But we dive in. On this episode of Unreasonable.Thanks for listening! Now follow us on Twitter, Instagram, Facebook and Threads. And become a Patreon supporter at www.podcastunreasonable.com. It's a small price to pay to keep America from becoming a theocracy, dontchya think?

In this episode, Chief Partnerships Officer of MuckRack, Natan Edelsburg speaks with Wasserman's Emily Anderson about the importance of mentorship, how he forged his 13+ year career at MuckRack and what the future of PR and marketing looks like. Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion. Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company's first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today. Natan is a member of the Board of Trustees for the PRSA Foundation. He is a frequent speaker on social media, PR, journalism and the future of TV. He's been honored as one of PR News' Rising Stars and one of PRSA's 15 Under 35. For a full transcript of this episode, please email ⁠career.communications@nyu.edu⁠.

How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into the necessary skills that communicators will need to incorporate AI effectively in the future. Our panelists provide valuable insights into how to address concerns and leverage opportunities that AI presents for brands to better understand their customers.Looking ahead, we examine the potential impact of AI technology on jobs and industries, as well as the importance of ensuring accuracy in a world where AI is continuously evolving. We discuss the need for governing bodies to establish standards for AI, the question of content ownership in AI-generated work, and the responsible use of this technology. Tune in to this episode of #PRFuture to learn more, and download the 2023 Global Communication Report at www.annenberg.usc.edu/gcr. Moderator:Doug Dawson, Director, Global Communications, Microsoft and USC Annenberg faculty Featuring:Aaron Kwittken, CEO & Founder, PRophet, Comms Tech Cloud CEO, Stagwell GlobalEd Clarke, CEO and Founder, CometricsBobby Lincoln, COO and Co-Founder, PeakMetrics  Host:Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @Center4PR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations 

Clint Schaff - Former Producer and Founder, LA Times Studios Mary Anne Radmacher wrote that “Your responsibility is to be an explorer, not a tourist in this adventure that is your life.” Our guest today took up that challenge from the time he was a kid: dreaming of robots, searching for community, and as he got older, discovering and amplifying stories that matter, at one of the biggest news agencies in the world. His professional expeditions have been so varied that his very impressive career resists categorization. So instead, we'll lean in as he parts the curtain and we jointly consider this question:   What makes a career meaningful? A conversation with Clint Schaff, former producer and founder of L.A. Times Studios, on this episode of Lead With a Question. Guest Bio: Clint Schaff is award-winning producer of audio, television, film, and live-event projects, and a communicator and connector for social good.  He works independently, with media and journalism organizations, with cultural institutions, and with brands and companies. In 2020, Adweek honored Clint as one of its Creative 100, which celebrates the 100 most inspiring minds in marketing, media and culture, and as one of ten honorees in the category of Media Innovators.  Since moving to Bentonville, Arkansas in 2021, Clint has been busy. He has founded FIXIN, which brings to market media products that have an intention to positively change the world, and distributed its first full-length music album, “Bring On The…” from PARISHES. In 2022, Clint joined the campaign to elect Chris Jones—the physicist/minister/educator/non-profit leader, and Democratic nominee for Governor of Arkansas—as the campaign's communications director. Best known for his work as Vice President of Strategy and Development at the Los Angeles Times, Clint was the first employee and founding operator of L.A. Times Studios, and was responsible for the development and programming of various audio, video and experiential projects. Successful projects include the immensely popular Dirty John podcast and two seasons of Dirty John, the television series franchise (which aired on Bravo and USA networks for Seasons 1 and 2, respectively). Clint has led the development and business-side operations around many successful podcasts, including Man In the Window, Larger Than Life, Room 20, Chasing Cosby, It Was Simple: The Betty Broderick Murders, The Trials of Frank Carson, Asian Enough and The Times: Daily news from the L.A. Times.  At the Los Angeles Times, Clint has led several strategic initiatives and launched new platforms including L.A. Times Today, an Emmy-winning nightly news magazine show on Spectrum News 1 SoCal; the Newstory storytelling festival, which brought five stages of cutting-edge tech-driven medium stories to the long-standing L.A. Times Festival of Books; and the upcoming launch of L.A. Times Short Docs, which introduces established and emerging filmmakers through the company's opinion section. Prior to Los Angeles Times, Clint was U.S. General Manager directing all domestic operations, creative and account activities for Vision7 integrated advertising teams in Los Angeles and New York.  Before that, Clint served as a Vice President for digital at two leading global agencies, Edelman and Golin. Over the course of his career, he has earned praise and awards for his work with high-profile brands and organizations including Procter & Gamble, Activision, Nintendo, Nestle, POM Wonderful, FIJI Water, Wonderful Pistachios, the Clinton-Gore White House, David Bowie, and the New York Yankees,. Clint has a BA in Communications & Political Science from the University of Minnesota and a MA from the University of Southern California Annenberg School for Communications and Journalism. After earning his graduate degree from USC, he returned to USC Annenberg for 10 years to teach as an adjunct instructor. Clint lives in Bentonville, Arkansas, and enjoys hosting Hip Hop Hello—a weekly radio show on both 103.3 KOBV Bentonville Community Radio and KUAF Fayetteville NPR affiliate, rapping hip hop karaoke, attending live sporting events and concerts, and nature walks with his wife Jessica, doggy Mia, and Baby Carter. Connect with Clint on Social: LinkedIn • Facebook • Twitter --------- Please like, subscribe, rate, and review! Every listener interaction helps others discover the show too! Learn about the work we're doing at Bravecore by visiting our website at Home - Bravecore To drop us a line, head over to Contact - Bravecore

Alan Golin Gass, a living legend of Colorado architecture with a body of work spanning nearly 70 years, joins the show to talk about his varied experiences during a live audience recording at DoCoMoMo Colorado's March Chapter Meeting with a special introduction from Kephart's Josh Robinson. Alan talks about his illustrious career in urban design in Denver, from his early days as a student at Harvard to his expectations for the future of architecture. In this interview, we take a deep dive into his past, explore the challenges he faced when starting his own firm and talk about his most significant projects to date. Alan also shares his favorite building design and his innovative solar work. Lastly, he answers questions from the audience about his experience and advice for aspiring architects. See images from this event in a previous post on Instagram. This episode is sponsored by Modern in Denver Magazine and DoCoMoMoCO.

In this episode, Dr. Cindy Lou Golin, Founder of Global Wrapshare - an organization centered around the principles of care for the environment, supporting people in need, helping others discover that giving is receiving, and igniting an endless chain of blessing around the planet, joins us to share her story.

The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR's 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on younger generations to the heightened attention employers are paying to their employees' mental well-being. Our panelists also discuss themes such as the great resignation and employer-driven mental health initiatives in the context of public relations.Whether it's by seeking out support for yourself or advocating for mental health initiatives in your organization, everyone has a role to play in promoting mental health and well-being. To learn more, tune in to this episode of #PRFuture, and download the 2023 Relevance Report at https://annenberg.usc.edu/relevance.Featuring:Jeffrey Cole, USC Annenberg Center for the Digital FutureBill Imada, IW GroupJacqueline Liu, The Pollack Group & USC Annenberg ProfessorHost:Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @Center4PR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations

Gregory Galant is the co-founder and CEO of Muck Rack, the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage, and prove the value of their work. He is also co-creator and CEO of The Shorty Awards, which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When McDonald's brought back their All-Day Breakfast, a simple press release or social media post wasn't enough…but how did Golin and their team mastermind a mammoth relaunch campaign?  On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald's All-Day Breakfast campaign.  Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.  In This Episode:  0:00 – Introduction  4:26 – Introducing Josh Rangel  4:55 – How social has evolved at Golin  6:13 – Unpacking Golin's McDonalds campaign  14:27 – Would they pull it off now?  16:41 – Earned media and authenticity   21:13 – Guiding clients through social challenges  24:15 – How to deal with burnout  28:20 – How Josh staffs teams at Golin  32:32 – Influencers changing the face of social  36:06 – Josh's final two  41:13 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Check out Golin  Follow Josh on LinkedIn  Follow Josh on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Two incredible Entrepreneurs, Ashley Golin, Co-Owner and Co-Founder of Fitness by the Sea and Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls joined me to share their inspirational stories about what it takes to be a successful entrepreneur. They share with us why they chose this career path, how they built hugely successful businesses and offer us an inside look into what it was like to own businesses in sectors that were some of the hardest hit in Covid. Whether you are an entrepreneur or an Executive leading global teams, this is a powerful and heartfelt interview we can all relate to. Ashley & Abby are women who epitomize, courage, smarts, grit and pure determination andI am sure you will want to follow their journey!Ashley is a CrossFit Level 1 trainer who has been CrossFitting since 2009 and started coaching in early 2013. Ashley played competitive soccer throughout high school and continued her soccer career to play Division 1 soccer at the University of Delaware. Ashley loves CrossFit because it brings together people with different backgrounds who have different levels of experience but all have one common goal: To be better at both CrossFit and Life. Ashley's goal in coaching is to teach everyone to push themselves beyond their limits, never give up and to strive to be the best they can be.Abby Taylor is the cofounder and creative genius behind Playa Bowls, a 150+ store franchise that has an Instagram-cult following of loyal customers and makes acai bowls that contain one of the highest percentages of natural acai pulp in the country. Abby is passionate and dedicated to creating an innovative menu, a strong brand, and a large community as a result. From umbrella stand to million dollar franchise, Abby leads the Playa Bowls brand marketing, menu creations and social media strategy -- more importantly, she is the fearless leader of her ‘Playa bros and babes' and an inspiration to entrepreneurs everywhere.(3:20) We start off learning more about Ashley & Abby, and the many hats that they wear.(7:18) Abby shares what “hustle” means to her in growing her own business and creating Playa Bowls™. (10:20) Ashley shares with us what put her on the path to entrepreneurialism and gym ownership, with Fitness by the Sea.(12:03) What daily rituals/practices do they pull from to keep them focused when starting their day?(13:50) What have the past 3 years taught them about running a business through unprecedented challenging times?(19:18) We talk about the importance of balancing when to stand on your own versus leaning on others. Who do they lean on for advice and help in their professional lives?(23:37) Who are the people in their lives that act as “nay-sayers”, those who keep them on their toes and make them better?(29:00) We ask Ashley and Abby to compare the first 6 mos to the last 6 mos, of each of their businesses. What were they like?(35:50) Why did they each choose their business partners to start a new venture?(39:33) We talk about the chemistry that exists which makes their teams successful.(42:42) What are some of the differences they experience between male and female entrepreneurs? (45:20) What advice do they offer to balance between having a business mindset and being happy in your choice.(48:00) Speed round learning fun facts about Ashley and Abby. Connect with Ashley Golin and Abby Taylorhttps://www.linkedin.com/in/abby-taylor-forbes-entrepreneurhttp://btsfit.com/Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Gregory Galant is the cofounder and CEO of Muck Rack, the software platform that enables thousands of organizations including Google, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. He is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media. We speak to Greg today about what PR is meant to do, how it can be better in the future, how journalism is changing, and how AI can change content marketing and writing in the future.