Pam Hendrickson

There’s a lot of reasons why we become entrepreneurs: To help others, challenge ourselves and build a lifestyle we love. We’re creative, passionate and we’re always looking for ways to grow our business and increase our revenue. But we’re not always passionate about—or good at—managing our expenses. And if you’re not paying attention to the expense side of the equation, your business could be leaking money. It’s one of worst feelings in business, knowing that you’re bringing in revenue, but clearing very little profit. (I’ve been there!)

As marketers, we talk a lot about about how to attract new customers. But what we don’t talk about is the opposite—how to fire a customer. Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me. But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business. It’s for their own good—and for the good of your brand and your community. If you’re as lucky […] The post 9 Signs That It’s Time to Fire a Customer appeared first on Pam Hendrickson.

I’ve said it before and I’ll say it again: Video content is one of the fastest ways to connect authentically with your audience. But if you’re not comfortable in front of the lens, it’s not going to work for you. But what if you could be the Steph Curry of video marketing? You don’t get to be “the greatest shooter in NBA history” by accident. The Golden State Warriors guard doesn’t just walk out onto the basketball court and crush it. Curry has a specific warmup routine. He dribbles two basketballs at once, takes over 100 shots, practices one-on-one drills […] The post Get More Comfortable on Camera Now with These Video Content Filming Tips appeared first on Pam Hendrickson.

A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos. I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film. But here’s what can make it a whole lot easier . . . A good teleprompter setup. I’ll show you my 7 best secrets this week so you can start filming more videos—and better videos—and grabbing more mind share from your audience. […] The post My 7 Best Teleprompter and Video Prompter Secrets appeared first on Pam Hendrickson.

Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers. We may strongly believe that our product or service will help our customers and make a difference in their lives, but they may need an extra “oomph” to feel confident enough to buy. You may have had customers who stayed until the end of your webinar, talked with you at length on the phone and […] The post The Power of a Guarantee appeared first on Pam Hendrickson.

There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you. When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard! What these realtors understand is that first impressions are powerful, and details like scents and lighting can heavily influence a sale. And […] The post 5 Elements of Your Brand Impression appeared first on Pam Hendrickson.

I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind. I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered. I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up […] The post 5 Steps for Dealing with Mistakes appeared first on Pam Hendrickson.

I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver. To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!). What I’ve discovered recently, however, is that sometimes going […] The post 3 Old School Strategies to Know and Serve Your Customer Well appeared first on Pam Hendrickson.

Which would you rather live without: your toothbrush or . . . your smartphone? If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone! Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content. Content can either engage your audience and motivate them to invest in your products and services—or it can plummet to […] The post Have An Outcome! appeared first on Pam Hendrickson.

In the age of selfies and FOMO, one thing is clear: we crave experiences. We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!) These memorable experiences are what everyone is looking for today—and this includes your audience online. Engaging your customers and connecting with them on a meaningful level is the best way to create […] The post Engagement and Experience appeared first on Pam Hendrickson.