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Chris TorresDirectorThe Marketing Coach & TourprenuerI started at 16 illustrating children's books and never looked back.After that, I spent years learning on the job—working in design studios and marketing agencies as an art-worker, designer, web developer, and eventually a marketing strategist.I didn't go to university. Truth is, I hated school. I was told I'd never amount to much. That doubt didn't discourage me—it fuelled me. I've spent my whole career proving people wrong, building a path on grit, self-teaching, and real-world results.In 2008, I launched a marketing agency from scratch and built it into a global force, working with travel brands and service-based businesses in over 50+ countries. The Tourism Marketing Agency still thrives today.A huge middle finger to all those teachers that did not believe in me.Along the way, I've helped launch products, crack new markets, and grow small, local businesses into major players. My approach blends storytelling with data, creativity with clarity—making sure your marketing connects emotionally and converts commercially.You won't get recycled “funnel hacks” or empty jargon here. What I offer is real-world strategy that delivers. That's how we helped Gray Line Iceland generate €2M+ in direct bookings. Overland Ireland? Another €2M and a 6000% ROI. And in the wilds of Alaska, a remote operator saw a 463% sales increase year-on-year using the same methods.My deep sector knowledge, especially in travel and tourism, comes from nearly two decades of hands-on work. Tour operators, DMCs, travel tech firms, hotels—I've helped them all refine their messaging, attract the right customers, and grow sustainably.I'm also part-owner of Tourpreneur, the global community of nearly 20,000 tour operators. I contribute regularly to the podcast and help lead the charge on educational content, mentorship, and strategy guidance for operators looking to level up. Whether it's through speaking, writing, or behind-the-scenes coaching, my goal is always to help people in this industry thrive.I also wrote the book How to Turn Your Online Lookers into Bookers, with a follow-up now published: Lookers into Bookers: The Tourism Marketing Blueprint. I speak at tourism events worldwide, running practical workshops that give attendees tools they can use the next day.summaryIn this episode, Jason Elkins interviews Chris Torres, a marketing coach specializing in the tourism industry. They discuss the importance of direct bookings for tour operators, the journey of Chris from art to marketing, and the significance of storytelling in tourism. Chris shares insights on building trust through personal connections, the role of video content, and the impact of reviews and social proof. They also explore the future of marketing with AI, the importance of community support, and advice for aspiring tour operators. Chris introduces his Strategy Builder tool, designed to help operators create effective marketing strategies.takeawaysChris Torres emphasizes the importance of direct bookings for tour operators.The journey into marketing often starts from a creative background.Niche focus can lead to greater success in the tourism industry.Delegation is key for tour operators to focus on what they love.Understanding the needs of tour operators is crucial for effective marketing.Storytelling enhances the customer experience in tourism.Video content is a powerful tool for engagement. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
In this Swift Chats episode, Marie Swift speaks with Any Wang, Managing Partner at Runnymede Capital Management, host of the Inspired Money podcast, and a LinkedIn Top Voice, to explore how he has strategically leveraged LinkedIn to grow his following, build authentic connections, and generate business opportunities, all while staying grounded in his mission of helping others. Wang shares the evolution of his LinkedIn presence, from posting blog links in 2016 to becoming an early participant in LinkedIn's Creator Program and Accelerator. With over 18,000 followers and millions of video views, he explains how short-form, vertical video has become his secret weapon for visibility and engagement. While Wang utilizes AI tools to aid in brainstorming and structuring posts, he cautions against relying too heavily on them, emphasizing the need to infuse personal voice and storytelling to avoid generic content. He emphasizes the importance of consistency, storytelling, and humanizing content, often filming candid 60-second tips in real-life settings, such as track meets or beach vacations. Throughout the conversation, Wang underscores the opportunity LinkedIn presents for advisors: fewer than 1% of users post weekly, creating a powerful opening for those who do. His advice to peers is clear: be yourself, show up consistently, and let your content do the connecting. Learn more about Andy Wang and Runnymede Capital Management at Runnymede.com
When playbooks go stale and everyone's chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They're building immersive worlds and inviting their audience in.That's exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with special guest Karen Budell, Chief Strategy & Partnerships Officer at Totango.Together, we explore what B2B marketers can learn from crafting immersive brand worlds, creating standout brand visuals, and building trust through curiosity and community.About our guest, Karen BudellKaren Budell is the Chief Strategy & Partnerships Officer at Totango, the industry-leading customer revenue suite that turns AI-powered intelligence into customer-led growth. She previously served as the company's CMO, leading the marketing team responsible for brand and content, events, growth marketing, product marketing, and sales enablement. Budell is an active member of various CMO and GTM executive communities, including Pavilion, and serves on the G2 Executive Advisory Board. Budell previously held marketing leadership roles at SurveyMonkey, as Vice President, Brand Marketing, and Google.During her four years with Google, Budell led a team responsible for narratives and brand building for YouTube Ads and was instrumental in launching Google Marketing Platform. Having found success working with businesses of all sizes, both private and public, Budell's 20-plus year career in brand building and leadership has been fueled by her roots in journalism and a passion for storytelling through integrated, content-fueled campaigns.What B2B Companies Can Learn From Silo:Craft your world, don't just explain it. Silo hits because it's immersive. Every dusty set and muted tone pulls you deeper into its reality. That kind of worldbuilding isn't just for TV. “You need to create a unique world for your company, for your customers,” Karen says. In a sea of same-sounding content, your world is your edge and your responsibility.Curiosity is your competitive advantage. In Silo, curiosity is dangerous, but it's also how characters discover the truth. The same holds for marketers. “That is one of the most important traits of a good marketer… curiosity,” Karen says. It's not about having all the answers; it's about asking better questions and letting that inquiry shape your strategy.Emotion is in the details. Silo doesn't rely on big exposition; it builds feeling through design. You don't need to be told life underground is bleak. You feel it. “You feel claustrophobic as a viewer sitting at home watching this,” Karen says. “You feel like you're underground with them and yearning for a glimpse of what's outside.” In B2B, your content should do the same, evoke emotion through setting, tone, and texture, not just copy.Quote"We are in a great period of unlearning and relearning. I think that's what's exciting to me. Being curious. That's your superpower these days.”Time Stamps[0:55] Meet Karen Budell, Chief Strategy & Partnerships Officer at Totango[01:35] Why Silo?[03:17] Understanding Silo[07:51] B2B Marketing Lessons from Silo[22:34] The Power of Asking Questions[30:12] YouTube Strategy for B2B Brands[33:50] The Rise of Video Content[37:43] Totango's Brand & Content Strategies [39:12] Events and Experiences in Marketing[41:26] Final Thoughts and TakeawaysLinksConnect with Karen on LinkedInLearn more about TotangoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Send us a textIn this episode, I'm joined by Josh Emrick, founder of JECP (Josh Emrick Creative Partners)—a video storytelling studio dedicated to helping rebels, culture shapers, and bold thinkers bring their visions to life. Josh isn't your average video guy—he's a “story sculptor” who values emotional resonance, creative risk-taking, and deep relationships with clients. We unpack how he built a business rooted in honesty and collaboration, why he ditched volume-based work for meaningful projects, and how he's staying human in an AI-heavy world.What We Talk About:Josh and I dive into his unique approach to storytelling, building lasting client relationships, and how his rebellious roots in skateboarding and the music scene inform his creative process. We also talk about the challenges of staying artistic while making a living, balancing work with parenting, and the evolving role of AI in production.In a Nutshell:Why storytelling needs rebellion, vulnerability, and trustHow Josh defines his role as a “story sculptor,” not just a video producerThe value of client fit over flashy budgetsUsing storytelling to push past vanity metrics and superficial brandingNavigating creative burnout and reclaiming your artistic sparkHow having kids changed his approach to work and creativitySmart ways to integrate AI in storytelling workflows without losing soulWhat corporate clients really want (hint: not just a “sick video”)Why Midwestern work ethic and community have been a hidden advantageThoughts on creative reps, DIY culture, and learning by doingConnect with Josh & JECP:
In this episode of battlestar galactica: jack black soars to the broadest of deserts in his new Cadillac rhino tractor to assist two families in the meeting of both witts and glamour. Also none of that was real. This movie sucked. howver, enjoy the ride brotato.NEXT EPISODE ➟ probably something dumbPATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cHORRORMOVIEREQUESTS@YAHOO.COMSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textMark and Eric explore the creative process behind writing poetry about ecological disasters and the prophetic role of artists in identifying problems before they become mainstream knowledge.For Text and Rock Poetry, Podcasts, and Video Content or to contact Mark and Eric, visit us at www.textandrock.com. You can find all of social handles here: TEXT AND ROCK SOCIALS.Want to support the show, experience our best creative work, buy one of our books or give an uncommonly better gift or art and heart? Ha! Head to the TEXT AND ROCK DIGITAL PRESS.
In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real Impact11:19 The Future of Video and Marketing Strategies18:05 Client Success Stories and Practical Tips41:17 The Two-Slice Toaster Dilemma41:25 Marketing to Different Demographics42:03 The Evolution of Brand Representation44:05 Creating Engaging Video Content45:17 Finding Your Voice on Camera46:11 Overcoming the Fear of Recording47:54 Practical Tips for Video Content Creation54:17 The Importance of Consistency01:01:13 Recommendations and Tools01:12:58 Upcoming Episodes and ConclusionLinks to follow Harry:Twelve Twenty Five: https://www.twelvetwentyfive.io/Care Launch: https://www.carelaunch.uk/LinkedIn: https://www.linkedin.com/in/h-evans/Harry's recommendations:Handbrake - Open source video encoding: https://handbrake.fr/How to Win Friends & Influence People: https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_PeopleThe One Thing: https://www.goodreads.com/book/show/16256798-the-one-thing
Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales.As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media. In this episode you will learn the following: Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth. Connect with Scott on LinkedInConnect with Annie on LinkedInFor more on The Optimized Advisor Podcast click here Follow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning
Wie du mit ehrlichem Video-Content gegen KI-Glanz gewinnst – und warum YouTube & Co genau das belohnen.
In dieser Episode sprechen wir mit Christian Bonzelet, Solutions Architect AWS bei der DFL, über die technische Revolution im Bundesliga-Streaming. Christian gibt spannende Einblicke in die Herausforderungen und Lösungen beim weltweiten Streaming von Bundesliga-Spielen und erklärt, wie AWS Elemental Services die Medienproduktion revolutioniert. Kernthemen der Episode: Technische Grundlagen des Livestreamings von Bundesliga-Spielen AWS Elemental Services in der Medienproduktion Globale Distribution von Videocontent in über 200 Länder Content-Automatisierung und KI im Fußballarchiv Zukunftstrends in der Medienproduktion Highlights: Einblicke in das größte Fußballarchiv der Welt Wie die DFL Sportdaten mit Medieninhalten verknüpft Automatisierte Clip-Generierung für Social Media Next Level Fan Experience durch personalisierte Inhalte Rolle von KI in der mehrsprachigen Contentproduktion Über den Gast: Christian Boncelet ist Solutions Architect AWS bei der DFL und AWS Hero. Mit seinem Hintergrund in Wirtschaftsinformatik und langjähriger Erfahrung in der Medienwelt treibt er die technologische Innovation im Sportstreaming voran. Links: Christian Bonzelet auf LinkedIn Christians Blog: cremich.cloud PROMPTZ - Christians Projekt zu Amazon Q Developer prompt engineering AWS Elemental Services DFL & AWS #48: Fußball und Erinnerungen: AI generierte Clips aus dem Archiv der Deutschen Fußball Liga #77: AWS re:Invent 2023 der Rückblick aus der Community Host: Jana Kupfer (AWS) AWS Cloud Horizonte ist der offizielle deutschsprachige AWS Podcast.
Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don't even know where to start? You are so not alone — and this episode is here to help.We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one's packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.If you've been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!
When you don't hear or see, you gotta hush... or the bald guy with a neck tattoo might make his way into the window with a projectile. Hey guys, shush...NEXT EPISODE ➟ The Parenting?PATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.
Welcome to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Justin Ware, Co-Founder and Chief Revenue Officer at Camcorder AI.Justin's no stranger to video. He started out as a journalist, won an Emmy, and went on to build and sell companies where video was always at the core. His latest venture, Camcorder AI, helps brands and creators make short-form video faster — while keeping it real.In this episode, Justin shares how AI can take care of the time-consuming parts of video production so marketers can focus on what really matters: telling a true, human story. He talks about why audiences still want to see real people in videos, not avatars or deepfakes, and how brands can build trust by showing their authentic side.You'll hear them break down simple ways to bring video into your day-to-day marketing — even if you're short on time or budget. They also get into why being open about your company's wins and struggles can actually bring people closer to your brand.Whether you're part of a small team trying to do more with less or at a larger company looking for smarter ways to scale video content, this conversation will give you ideas to take back to your work.Let's get started.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Justin Ware, President and Co-Founder at Camcorder AIJustin Ware's LinkedIn | Camcorder AIWatch the full Youtube video here:https://youtu.be/bcWQHKrlHHw
This episode explores video content strategies for associations, including best practices for creating engaging and accessible videos, tools and platforms to simplify production, and how to decide between outsourcing and building an in-house team.Hosted by Jenny Daigle, MS, Director of Communications, Association of Organ Procurement Organizations (AOPO), she speaks with Emily O'Connor, Content Production Manager, Society for Neuroscience & Taylor Johnson, Senior Manager of Multimedia, Society for Neuroscience.Podcast was created by the ASAE Communications Professionals Advisory Council: https://www.asaecenter.org/membership/rosters/communication-section-council
Along with a review of the new Pixar movie "Elio," Adam Holz of Plugged In reflects on the news that streaming now surpasses broadcast and cable combined. It really does change how we consumer video content, and how that is affecting us individually and corporately. Trillia Newbell, author of "52 Weeks in the Word - Student Edition," offers ideas for helping our kids engage with and dwell on God word. Faith Radio podcasts are made possible by your support. Give now: Click here
Send us a textMark and Eric talk about a philosophy of God that might work for you if simple answers do not. How does human religions actually work in real time? Is God something we can actually name and put in a box? Or it is a moving target of an ideal that humans cast out before themselves to deal with the difficulty of reality?We hope you love it!Here is a link to all our socials and our digital press... we have been quietly busy. Boom boom.https://www.https://linktr.ee/txtandrckAnd below is the poem in this episode...Heart, Mark and Eric___________________________________YOU ARE ONLY A WATCHER.Have the humility and awarenessto open your eyes to the unseenand you will find the face of God.I don't mean spirits or daemonsor old gods disguised as just another object.No. You are invited to the thing behind all things—big bang's banger,electric in lightning,fortitude in blood cell—the only wisdom frighteningenough to hold light and dark matterin one weird-science jar and say, “Oh well.”Let's just see what you have to sayto the morning sun that brings in day.You can predict it will arrive and leavebut that should never give you any reprievefrom the fact that you are only an ancient-future Watcherof the only One truly lonelywhen it comes to pulling on unseen string theories;making it all go. And so no, your existentialism does not impress me and it draws the furies.For Text and Rock Poetry, Podcasts, and Video Content or to contact Mark and Eric, visit us at www.textandrock.com. You can find all of social handles here: TEXT AND ROCK SOCIALS.Want to support the show, experience our best creative work, buy one of our books or give an uncommonly better gift or art and heart? Ha! Head to the TEXT AND ROCK DIGITAL PRESS.
Stephen Grootes speaks to Siphumelele Zondi, tech expert about how YouTube Shorts, now racking up 200 billion daily views, reflect the global shift toward short-form video content—a trend sparked by TikTok. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Jack Friks (@jackfriks) is the founder of PostBridge, a social media scheduling tool that grew from his own frustration with spending hours posting across platforms to a $18k/month business. We explore the evolution of social media toward authenticity, the challenges of building lean products as a solopreneur, and how to navigate the noise while maintaining a genuine human connection in an AI-driven world.The blog post: https://thebootstrappedfounder.com/jack-friks-building-tools-that-empower-without-overwhelming/ The podcast episode: https://tbf.fm/episodes/396-jack-friks-building-tools-that-empower-without-overwhelmingCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Sam raimi was given a lot of money to do whatever he wanted. Things get silly, talking goat silly. Why does that old hag keep puking? Man, who knows man.NEXT EPISODE ➟ Alaina pending (maybe Autopsy of Jane Doe?)PATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today, I'm introducing you to Kate Tran — my neighbor and a videographer I've personally worked with. If you've taken any of my courses, you've already seen Kate's incredible work. She's the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content.We're diving into how to create amazing video content as a small business owner — especially when you're wearing many hats and doing it all yourself. The focus is primarily on video content for social media, especially Instagram, but we also touch on other uses for video as well.In our conversation, we cover topics like:Building confidence on cameraTesting your content with Reels trialsAvoiding common mistakes business owners make with videoAnd so much more!Plus, I also encourage you to listen all the way through to the end — my favorite part of the conversation happens in the last 15 minutes. Kate and I talk about working mom life. She's a mom of three and was a stay-at-home mom until COVID hit in 2020. When her youngest was about a year old, she started freelancing, not even sure she could call it a business yet. She shares so much wisdom about starting a business as a mom and balancing motherhood while building something meaningful.Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/310 - Follow Kate on Instagram: https://www.instagram.com/katetranvideoproduction - Work with Kate Tran: https://ktvp-studio.com/ - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz - Join Booked Out Designer: https://elizabethmccravy.com/bod- Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psbNeed some extra pages to improve or add onto your Showit website, BUT you're not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop As you start your biz, you're likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it's right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!)
Send us a textIn this episode of Getting Real with John Natale, John shares his expertise with the BIG FOUR platforms for creating real estate video content on.John not only identifies the four Platforms you should be posting on, he also walks the audience through what exact types of content work really well on each.Furthermore, John covers how active you should be posting videos to each respective platform.A true masterclass in video content creation to successfully land clients for your real estate business.If you'd like to learn more about John and his mission to redesign the real estate industry, click the link here: https://natalecoaching.com/You can also book a 1:1 Coaching Discovery Call with John.Connect with John on Socials:TikTokInstagramYouTube30 Day Free Trial of Seller Leads: MyPlus LeadsLooking for a great AI CRM? Check out ZappREInterested in joining Natale Realtors? Click Here
This episode is for:Podcasters ready to make the jump to videoEntrepreneurs wanting to grow their brand with videoContent creators struggling to build a sustainable systemCreators tired of YouTube “hacks” that don't work long-termAnyone serious about building a brand This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube.He knew one thing: video is a different beast.For over 10 years, Omar built a wildly successful podcast with millions of downloads. And if that sounds like an exaggeration, go ahead and Google "top business podcasts" and see where his show ranks.That's where my team at 20X Agency stepped in and took Omar from podcast-only to a full-fledged YouTube brand with a proud 11K subscribers (and counting), and scale his content on all major social media platforms without burning out!Key takeaways from this case study:The YouTube shift: Why podcast and video audiences behave differentlyContent strategy upgrades: How Omar refined his delivery for videoHow to grow your audience while keeping your workload manageableOmar didn't rely on viral gimmicks. He built a streamlined content machine that works.If you've been looking to actually grow on Youtube, have a watch at this interview
Peter geht wieder raus in den Wald, diesmal mit Vanessa und Norman Glatzer, dem Team hinter dem YouTube-Kanal Buschfunkistan. Die zwei leidenschaftlichen "Pilz-Freaks" produzieren dort spannenden Video-Content rund um Pilze und Wildkräuter. Warum man für ein gutes Pilz-Verständnis kein Studium braucht, wann die Pilzsuche gut oder schlecht für die Natur ist, und warum man Lorcheln und Morcheln bitte nicht verwechseln sollte – das und mehr hört ihr in dieser Folge!+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald +++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Weitere Informationen zu "Buschfunkistan", Vanessa und Norman: https://www.buschfunkistan.de/+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.
Learn why you need to start YouTube for your business now!⚡️Learn how we can help you grow a profitable YouTube channel
Episode #155: Navigating the world of podcasting can be daunting, and trust me, I know firsthand. Back in 2020, my own podcasting hurdles planted the seed for what would become Iconic Nation Media Studios, a sanctuary for budding creators seeking guidance and a space to bring their visions to life. Joined by the insightful Yvette, we share our journey from audio-only beginnings to embracing the essential role of video content, all while persevering through a whirlwind of challenges. Our aim? To offer turnkey solutions that lift the veil of complexity, allowing talents to focus on what truly matters: sharing their voices with the world. Creating a dedicated podcast studio wasn't just a business move; it was a labor of love. From the search for the perfect location to drawing inspiration from a friend's Pilates studio, every step was about crafting a haven where content creators could thrive. We reminisce about the collaborative efforts and the unwavering support from family and friends that breathed life into our vision. Our studio promises more than just a place to record—it's a private, white-glove environment designed to elevate the content creation process, tailored uniquely to each client's needs. Passion and purpose aren't just buzzwords—they're the driving forces behind our work. I recount the story of hiring someone whose enthusiasm was simply infectious, proving how aligning work with personal passion can make all the difference. We explore the significance of finding happiness in professional endeavors, especially after facing personal loss, and how these shared experiences can forge stronger, more authentic workplace connections. Amidst the humor, chaos, and heartfelt stories, there's a profound appreciation for the incredible team and network that has supported us through this emotional and rewarding journey. Chapters: (00:00) In Studio With Kimberly Lovi (07:38) Building a Podcast Studio (20:14) Finding Passion and Purpose in Work (26:26) Building a Successful Podcast Studio (35:50) Candid Chat About Podcasting Success Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia WATCH us on YouTube and view our brand new studio!
Marc Maron says goodbye to WTF after 16 years. Is it burnout, or just a new chapter? Either way, it's worth discussing. We've also got chart updates, can't-miss events, job leads in the podcasting industry, and a look at AI reviving voices such as Orson Welles. Big changes are happening. You don't want to miss the inside scoop on these stories!Episode Highlights: [2:31] Podcast Data and Rankings[5:49] YouTube Charts and Updates[8:38] Upcoming Events and Opportunities[12:56] AI and Ethical Storytelling[28:03] RSS Feeds and Video Content[30:52] Kids' Summer Listening Challenge[32:26] People's Choice Podcast Awards[33:35] Podcasting Seriously Awards Fund[34:58] Marc Maron's Podcast Farewell[44:17] Podcast Launch Trends and Buzz Sprout StatsLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference 2: https://www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersPodcasting Morning Chat on YouTube: https://www.youtube.com/@marcronickPodNews:www.podnews.netBuzz Sprout Stats: https://www.buzzsprout.com/stats?date=2025-05-01Podglomerate: https://podglomerate.comHow to Get Your Podcast Reviewed By The Media:https://podnews.net/event/how-to-get-your-podcast-reviewed-by-the-mediaHacks & Hobbies with Junaid Ahmed: https://bit.ly/43JvfoLAdding Video Content to RSS Feeds: http://Podcaststandard.orgSummer Listening Challenge for Students: http://jonincharacter.com/summer-listeningPeople's Choice Awards:www.Podcastawards.com Podcasting Seriously Award Fund:http://podcastingseriously.com/fundPop Culture Brain: https://www.popculturebrain.comMarc Maron's Top 5 Interviews From The Guardian: https://bit.ly/3HrCKtdRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who's made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen. Table of Contents: Skip Adams' Journey: From professional baseball to top relocation specialist in Albuquerque real estate.Finding Your Niche & Building a Brand: Why Skip doubled down on relocation and how “the riches are in the niches”.YouTube Deep Dive: Strategy, learning curve, and why video marketing is Skip's top lead generator.Content Creation Secrets: How Skip reverse-engineers YouTube topics using keyword research tools, and creates evergreen, trust-building content.Turning Viewers Into Clients: Lead capture techniques, try-before-you-buy offers, and the magic of inbound calls.The Power of Testimonials: How Skip collects and uses video reviews to build credibility—without being salesy.Podcasting & TV: Behind the scenes of running UABQ, a local show, and its role in community connection.AI in Marketing: Real-world ways Skip and the hosts leverage AI for content, research, image editing, and productivity.SEO & Repurposing Content: Actionable advice for supercharging your website with blog posts, structure tips, and how to avoid common pitfalls.Scaling & Delegating Marketing: When to outsource, the value of your time, and how to stay focused on what you love. What You'll Gain From This Episode: Real-World Video Marketing Tactics: Learn how Skip grew his business (and reputation) using YouTube—plus the steps to make your videos effective, even as a beginner.Secrets to Content That Converts: Discover how to research trending topics your audience actually wants, so you're always answering their pain points.Lead Generation That Works: Get Skip's proven framework for turning content viewers into leads and loyal customers, including downloadable guides and clear calls-to-action.Building Trust at Scale: See why authentic testimonials (especially on video) are game changers, and how to get them.AI Tools & Productivity Hacks: Hear how small businesses use the latest AI tools to multiply output, repurpose content, and support marketing without breaking the bank.SEO Strategies for Non-Techies: Action steps for getting found on Google—plus critical website tweaks every business should know.Delegating Without Losing Your Voice: When to bring in help, how to vet marketing partners, and making your content go further.Insider Perspective: You'll get both the guest's and hosts' candid thoughts on the real challenges—and solutions—in small business marketing today. Ready to Build Momentum in Your Marketing? Listen now to hear expert insights, candid tips, and actionable strategies you can use—whether you're a small business owner, marketer, or real estate pro. Don't forget to: Subscribe & Rate: So you never miss an episode!Share: Found this helpful? Pass it along to your network—friends, peers, even your pets!Tell Us What You Need: Have a topic or guest you'd like to hear? Drop us a line and let us know. Let's keep building your marketing success—one smart strategy at a time! Remember to Keep Calm and Market On!
It's unavoidable. You know you need to post on social media to promote your creative projects —but the process is just.... exhausting. For podcasters, musicians, writers, dancers, and creatives like you who wear every hat, producing consistent content - especially video - is like getting on a never ending hamster wheel. Whether you're a solo podcaster trying to grow your show on YouTube Shorts, or a singer promoting your latest single with behind-the-scenes clips, one thing is clear: you're expected to become a full-time video editor—on top of everything else you do.What This Episode Unpacks:Why artists are burning out trying to keep up with video-first platformsHow the pressure to constantly edit and post clips kills creativityThe myth of needing a full studio team to “do video right”How to solve your content bottleneck using the power of AI video tools like Vizard without breaking your budget Tap to send us a text! Support the showJoin our Creative Community In our 360 Membership, you get focused encouragement, guidance, and training on how to thrive as a faith-focused creative. Joining gives you access to our exclusive app, workshops and community conversations, as we change from being creatively confused to creatively confident! GodandGigs.com/membership PODCAST MERCHGet God and Gigs themed gear, clothing and accessories HERE! GOT VALUE FROM THIS PODCAST? If so, please share your: TIME: Send this episode to someone who you know would enjoy it TALENT: Email your art or music to add to our community to allen@godandgigs.com TREASURE: Tap HERE to help support God and Gigs with a donation!
As a dentist, how do new customers find you? It's not from TV ads or the radio - it's probably through a search engine. Ibex Media can help you to rank higher for local clients, organically, and without ad banners or expiry dates, at http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca
Watch the YouTube version of this episode HEREAre you looking for a unique way to change how to market to clients? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux delves into the art of storytelling for law practices, inspired by Peter Guber, a renowned author and film producer. Tyson shares how to effectively tell a story as a lawyer. It is important to begin with a challenge, obstacle or question. This will capture the emotional attention of the audience and keep them interested. Then the struggle is introduced to get the audience to identify and relate to a person. From there, the resolution is shared, where the climax occurs leading to an emotional release from the audience. The transformation involves the lesson learned from the situation. Lastly, there is a call to action, where there is an invitation for the audience to reflect and act. All of these steps can be used when telling a story to a potential client through marketing and social media efforts.Take a listen to learn more.02:10 The Sequence of a Great Story03:02 Starting with a Challenge 04:03 Introducing the Struggle 05:05 Resolution: The Turning Point06:12 Transformation of the Character Tune in to today's episode and checkout the full show notes here.
That kid from Stranger Things and that dude from Ghostbusters: Afterlife made a summer camp movie! It's about veganism, tofu, and bears. NOTHING ELSE. That's IT. Bobby forever. Shoutout Tim Robinson.NEXT EPISODE ➟ Caleb pendingPATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Creating video content that connects with your audience doesn't have to feel overwhelming. In this episode, Dan Bennett—a seasoned video strategist and storyteller—breaks down exactly how professionals, consultants, and entrepreneurs can overcome fear, simplify their production process, and create videos that build trust and drive results.If you've searched for:“How do I look better on camera?”“Should professionals create YouTube videos?”“What's the best way to start video marketing as a consultant?”...you'll find the answers here.Dan shares how mastering your camera presence and using simple but effective home studio setups can help professionals deliver messages with confidence. For people who rely heavily on writing (like lawyers, accountants, or doctors), he explains how storytelling on video enhances and repurposes your written content into visual assets.Whether you're creating short-form video content or exploring LinkedIn video strategy, this episode is packed with insights about using video content as a tool for lead generation, trust building, and business growth—without chasing vanity metrics.You'll learn how to:Integrate AI for video scripting into your workflowBuild credibility using YouTube for business (without becoming a “YouTuber”)Compare top tools like Riverside vs Streamyard for quality recordingDevelop a content strategy for consultants and niche professionalsUse video to humanize your brand and stand out authenticallyDan's expertise is rooted in years of corporate and media production, but his current mission is helping real people show up powerfully on camera. This conversation gives you both the mindset and the mechanics to create compelling video content that feels aligned with your goals.00:00 – Introduction01:18 – Who is Dan Bennett & his video production journey03:05 – Common fears around video for professionals04:55 – Building camera presence & giving yourself permission07:20 – Why video content creates faster trust building09:15 – How storytelling enhances your message11:00 – Blending writing with video for busy professionals13:20 – What content format works best? Short-form video content vs long15:10 – Getting started with home studio setup17:10 – Tools comparison: Riverside vs Streamyard19:20 – Best platforms for experts: LinkedIn video strategy + YouTube for business21:35 – How to think long-term about content: Body of work vs virality23:00 – Using AI for video scripting and staying human23:50 – Outro & how to connectTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
Today we welcome to the show talented drummer, videographer, and Nashville-native, Branndon Center. Starting in the warehouse at Meinl Cymbals, Branndon would soon move into the Artist Relations / Media & Content Producer role, a position he's held for over 7 years. Branndon gives us a peek 'behind the lens' into his day-to-day where he's running professional video shoots with some of the biggest names in drumming across the Meinl roster. In addition to production and drum content, we cover some really interesting topics including the future of music in the AI era and the globalization of drum education. We learn of Brandon's extensive experience in drum corps and his practice of 'un-learning' to adapt as a modern player, and his current gig as the drummer for Nashville metal group, Yugen. Branndon discusses the nuances of maintaining a balanced life amidst a high-pressure job, the challenges and opportunities in Nashville's evolving music scene and communities, and his love for gardening. We hope you enjoy!Chapters:0:00 Intro 1:52 Welcome, Branndon! 3:06 Video Production for Meinl Cymbals 22:51 Drum Box (Sponsor) 23:33 The Overhead Shot, Drum Content & Social Media 28:10 The Future of Music and AI 34:50 Low Boy Beaters (Sponsor) 35:32 Branndon's Upbringing 41:43 High School Band Experience 48:04 College and Drum Corps 50:08 Developing Groove and Feel 1:02:49 Groove MPL (Sponsor) 1:04:02 Joining Yugen and Nashville's Metal Scene 1:11:12 Drum Supply (Sponsor) 1:12:12 Nashville's Venues, Changing Landscape 1:28:50 Sonique Drums (Sponsor) 1:29:30 Gardening and Tomato Season 1:32:58 Favorite Food and Coffee Spots in Nashville 1:38:41 OutroThank you to our Episode Sponsors:Drum Boxhttps://drumbox.spaceDrum Supplyhttps://www.drumsupply.comLow Boy Beatershttps://lowboybeaters.comGroove MPLhttps://www.groovempl.comSonique Drumshttps://soniquedrums.comConnect with Branndon:Instagram: https://www.instagram.com/branndoncenterMusic Featured in this Episode:"STAY" - Yugen"PAN" - Yugen------Interview by: Dan Ainspan, Nathan SletnerRecorded April 2025 in Nashville, TNSupport the showConnect with us:WebsiteInstagramTikTokYouTubeFacebookRecorded at Garden Groove Recording Space, Nashville, TNPodcast Artwork: GENUINE CREATIVE ART ⓒ 2025 Nashville Drummers Podcast, LLC
Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.
Send us a textMark and Eric talk wealth gap, systemic overhaul, and the scandal of politics in the fading western empire. Along the way, they talk about Jesus as a Second Temple Period human sage, a different kind of kingdom, and how to treat people in hard knock times. We hope you love it!Here is a link to all our socials and our digital press... we have been quietly busy. Boom boom.https://www.https://linktr.ee/txtandrckAnd below is the poem in this episode...Heart, Mark and Eric_______________________________________MR. SMITH STAYS HOME.I'll save all of my Hallelujahs, for a world without hungerand all of my thoughts and prayersfor the younger generation,in a private room where I con—fessjust how scared I am to be blessedby the modern world and all its current religions.Conservative or Liberal, Democrat or Republican,all the same, there and back again,whatever the name—The churches in the capitol cityraise praise to capitalismand corporate identitywhile ignoring the fact thatwe know all their ideologies, are just dressed up in their bestfor the funeral of the old West.We are in an Ageof great overturning and rage;some of us are prophetsintuiting your profits, Mr. Senator,or at least we can see,that yours is a labyrinth freeof any real threat of a minotaur.I ony see Uncle Scarand a pack of scrapping hyenaslost to the realities of the hunt;a troop of foreign policy runts.And besides, a modern Mr. Smithstays home alone like Kevin,or dreaming of heaven—he already learned and replied— a good man can never go to Washingtonand remain virtuous inside.For Text and Rock Poetry, Podcasts, and Video Content or to contact Mark and Eric, visit us at www.textandrock.com. You can find all of social handles here: TEXT AND ROCK SOCIALS.Want to support the show, experience our best creative work, buy one of our books or give an uncommonly better gift or art and heart? Ha! Head to the TEXT AND ROCK DIGITAL PRESS.
Ash and Alaina delve into the wrong of a bunch of circus freaks that cut the arms off of dolls and ugi CGI tanks in *not* war. Let's rip off sleepaway camp FELLAS.NEXT EPISODE ➟ Ash pendingPATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.
#193 People spend several hours a day consuming video content. If your audio and video content isn't accompanied by a transcript, it will be much less accessible to everyone, not just certain users. Find out how to create a transcript and 7 reasons you should.
Creating a Month's Worth of Content from One Video: A Step-by-Step Guide In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video. Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficiently create blog posts, LinkedIn newsletters, email newsletters, and more from one well-planned video. This episode is packed with actionable insights for business owners who are eager to boost their online presence and engage their target audience without getting overwhelmed. Visit https://www.louisebrogan.com/videoguide for a detailed guide. 00:00 Introduction to Raise Your Visibility Online 00:45 Creating a Month's Worth of Content from One Video 03:31 The Power of Video Content 05:01 The COPE Framework: Create Once, Publish Everywhere 07:42 Implementing the COPE Framework 10:36 Conclusion and Next Steps
Send us a textMark and Eric kick around the idea of awareness as a philosophical pillar for meaning, life, and even divinity, before performing an original poem entitled "Awareness." We hope you love it!Here is a link to all our socials and our digital press... we have been quietly busy. Boom boom.https://www.https://linktr.ee/txtandrckAnd below is the poem in this episode...Heart, Mark and EricAWARENESS.Awareness is the first and greatest gift of God. Look, traveller:in an age that worships intellectual knowing,be mindful of the primal gift of awareness, constantly observing the empirical evidencein the first place. What is the I that thinks and feels?You can thank Rene Descartes, for the idea's first expression.Or think of Yahweh's words to Moshe, or recall Jesus' allusion to that same theophany—all are naming existence before any other discernible fact.Awareness is the means you have for observing.No experiment is possible without the observing eye;no observation of tree line or big sky comeswithout center of self and mystic intuition under the mind.All this is theoretical and heady, but think of the implicationswhen you actually taste the spaghetti:Who says you are old or young?Who says you've been here only this long?Who says when you leave you are really ever gone?Who says where awareness goes when the body expires?Who says you have this short time—so make the best of it?Who says there is no such thing as a silver thread?God says the answers to all these questions,but is not interested to spoil the surprise.Instead, God provides and sustains your awarenessso you can marvel, wonder, and take in the dawn.If you are an enlightened one,you have realized the absurdity of assumed finality.You wonder how you came to the House of the World, and how many times, and where you might go next.Now when you read, “in the beginning”you ask with the rabbis, “which beginning?” and laugh.Your cosmology and individuality dances with the idea,that awareness is the first heavenly light: A star factory divided into a billion souls across the ages.For Text and Rock Poetry, Podcasts, and Video Content or to contact Mark and Eric, visit us at www.textandrock.com. You can find all of social handles here: TEXT AND ROCK SOCIALS.Want to support the show, experience our best creative work, buy one of our books or give an uncommonly better gift or art and heart? Ha! Head to the TEXT AND ROCK DIGITAL PRESS.
Wedding Empires Podcast - Grow and Market Your Dream Wedding Business
Ask Jac & Ben A Question!How does a husband-wife team build a wedding empire reaching over half a million people? Meet Dominic and Serena of The Wedding Duo, who've transformed their combined 30 years of experience into a thriving business that spans wedding planning, DJing, and viral content creation.Their story begins unexpectedly – Dominic leveraged his stand-up comedy background to excel as a wedding DJ, while Serena built her career in event planning. Neither imagined their casual San Antonio side business would explode into a six-figure enterprise allowing them to relocate while maintaining operations from afar. When the pandemic halted weddings temporarily, they turned to TikTok out of sheer boredom. That spontaneous decision changed everything."Most brides are like 'Oh my god, I'm engaged, what the heck do I do now?'" Dominic explains. This simple insight drives their content philosophy – providing engaged couples with straightforward, judgment-free guidance through the wedding planning maze. Their viral videos featuring emotional ceremony entrance techniques have sparked industry trends, with couples specifically seeking them out for these signature touches. Their approach balances educational content with authentic personality, creating deep connections with followers who "feel like they already know them" before they even meet.The duo shares fascinating insights about content creation for wedding professionals: the importance of showing your face consistently, capturing educational moments at venues, and balancing perfectionism with consistency. Their upcoming book "The Wedding Duo Way" promises to reveal how they've built their business model that allows them to operate as true owners rather than being trapped working in their business.Want to transform your wedding business through authentic content creation? Listen now to discover how this remarkable team balances marriage, business partnership, and content creation while maintaining their genuine selves in a competitive industry. Support the show
Most outdoor brands are creating content, but few are creating content that is emotionally resonant and strategically effective. In this solo episode, Cole reflects on why so many brands are falling short of their creative potential, provides a real life example of how The Backcountry Marketing Filter works, and expands on why Port Side had to evolve. This podcast is produced by Port Side, a creative studio powered by the Backcountry Marketing Filter™, a methodology shaped by 200+ conversations with marketing leaders to turn insight into emotionally-driven video strategy. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights? Download them here Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?
Send us a textMark and Eric talk about how to have peace in a world of uncertainty. We hope you LOVE it!Here is a link to all our socials and our digital press... we have been quietly busy. Boom boom.https://www.https://linktr.ee/txtandrckAnd below is the poem in this episode...Heart, Mark and Eric...PEACE...Peace comes when you are ready,and she is not all that heady—just quietly turns off the newsbecause you'll hear about it later,and besides, nothing can surprise you, at least not at this point.She gives you wealth from your own account: maxims and mantrasfrom the wisdom you collectedreading books and watching films,learning from the older ones, and experiences—especially the times you tried and failed. She loves blue dawn and amber duskbecause the horizon is clearestand the impossible things that are possibleand nearest to your minds-eye.I found that Lady Peace was elusivefor almost every mile of my youth,but now I never walk alone,and she reminds me that we don't do drama.For Text and Rock Poetry, Podcasts, and Video Content or to contact Mark and Eric, visit us at www.textandrock.com. You can find all of social handles here: TEXT AND ROCK SOCIALS.Want to support the show, experience our best creative work, buy one of our books or give an uncommonly better gift or art and heart? Ha! Head to the TEXT AND ROCK DIGITAL PRESS.
Taking a trip down nostalgia lane with a bald guy! There's purple dog, Muriel, and Eustace. CLASSIC.NEXT EPISODE ➟ Where the Devil RoamsPATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
About the Guest(s):Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.Episode Summary:In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.Resources:Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: https://online.flippingbook.com/view/714118097/ Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com Chapters:(0:00) Becoming Undeniably Visible in the Job Market(6:48) Debating Contentment Versus Ambition in Career Success(13:23) The Necessity of Personal Branding in Today's Digital World(15:58) Roger Wakefield's Success Through YouTube Personal Branding(19:11) Building a Personal Brand to Enhance Job Search Success(22:56) Building a Personal Brand for Career Success(25:28) The Power of Storytelling and Value-Based Content in Branding(31:36) The Importance of Problem-Solving in Job Interviews(36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT(40:49) Authenticity Over Perfection in Job Interviews(47:31) Embracing Imperfection and Authenticity in Personal Branding(50:52) Building a Personal Brand Through Consistent Content Creation(53:46) The Importance of Consistent Branding Across All Platforms(56:06) Building Your Brand and Network with Consistency and Engagement(59:19) Balancing Notifications and Credibility in Professional Communication(1:02:28) Discipline and Consistency Lead to Transformation(1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn(1:07:32) Using Video Comments to Boost Engagement on Social Media(1:12:38) Building Visibility and Engagement for Career Success(1:18:56) Leveraging Testimonials and Video Content for Personal Branding(1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns
We're joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She shares how she went from running a six-figure agency to working with major brands like Meta, and how she uses video to build strong connections with her audience. We also talk about what it really takes to create video content that gets results, and how Natasha manages a team that supports her big vision.If you've ever felt unsure about showing up on video or want to learn how to use it to grow your business, you'll learn real advice and stories that'll help you get started. Watch the next episode on YouTube, "Want to grow your business with video (no trends required)? Do this! Featuring Natasha Pierre" (releases April 16th) Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Natasha's Links:Connect with Natasha on Instagram and LinkedInSubscribe to her YouTube channel hereJoin her FREE Video Confidence Challenge to learn simple strategies to cut your video content creation in halfLearn how to DIY Your Signature Video Series
If you blink, you disappear... but not really... this movie has no rules.NEXT EPISODE ➟ that other weird movie from that weird familyPATREON (BONUS EPISODES, VIDEO CONTENT, AND MORE!) ➟ https://patreon.com/screampodcastSCREAM! SOCIALS: Instagram ➟ https://z-p42.www.instagram.com/screampodcast/ Facebook ➟ https://www.facebook.com/thescreampod/?ref=py_cSCREAMPODCAST@YAHOO.COMHORROR SOUP SOCIALS: Instagram ➟ https://www.instagram.com/horrorsoup/?hl=enYOUTUBE ➟ https://www.youtube.com/c/HorrorSoupLETTERBOXD (MOVIE REVIEW APP) ➟ https://letterboxd.com/horrorsoupcaleb/~Music Credits~ETHAN HURT – WWW.ETHANHURT.COMKYLE HERMAN - @iamkyleherman on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.