Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

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This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you'll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companie…

Paul Smith: bestselling author, speaker, and storytelling expert


    • Apr 16, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 15m AVG DURATION
    • 21 EPISODES


    Search for episodes from Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale with a specific topic:

    Latest episodes from Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

    Story the Call: How to Learn from the Best (and Worst) Sales Calls

    Play Episode Listen Later Apr 16, 2021 5:08


    Using storytelling to capture the lessons learned from your best and worst sales calls. The post Story the Call: How to Learn from the Best (and Worst) Sales Calls appeared first on Paul Smith.

    story paul smith call how
    Sales Hall of Fame President on Selling Well During a Pandemic

    Play Episode Listen Later Feb 9, 2021 32:07


    Sales Hall of Fame president Steve Benson joins me to talk about a clever sales tool Badger Maps, as well as specific problems and solutions for salespeople during the pandemic. The post Sales Hall of Fame President on Selling Well During a Pandemic appeared first on Paul Smith | Business Storytelling Coach.

    How NOT to Sell Yourself on LinkedIn

    Play Episode Listen Later Nov 19, 2020 24:40


    The post How NOT to Sell Yourself on LinkedIn appeared first on Paul Smith | Business Storytelling Coach.

    No Regrets Selling and the Paradox of Choice

    Play Episode Listen Later Sep 29, 2020 21:17


    The post No Regrets Selling and the Paradox of Choice appeared first on Paul Smith | Business Storytelling Coach.

    “These are not my pants!”: A Loyalty-Building Story for Salespeople

    Play Episode Listen Later Apr 10, 2020 12:48


    If you'd been in one of Mark Bowser's customer service training classes in Indianapolis in the late 1990s, those are the first words you would have heard him say as he introduced himself. The post “These are not my pants!”: A Loyalty-Building Story for Salespeople appeared first on Paul Smith | Business Storytelling Coach.

    “These are not my pants!”: A Loyalty-Building Story for Salespeople

    Play Episode Listen Later Apr 10, 2020 12:48


    If you'd been in one of Mark Bowser's customer service training classes in Indianapolis in the late 1990s, those are the first words you would have heard him say as he introduced himself. The post “These are not my pants!”: A Loyalty-Building Story for Salespeople appeared first on Paul Smith | Business Storytelling Coach.

    3 Ways to Use Storytelling After the Sale

    Play Episode Listen Later Feb 20, 2020 5:31


    Just because you've closed the sale doesn’t mean the need for storytelling has ended. In fact, the best salespeople continue to use storytelling after the sale in three primary ways The post 3 Ways to Use Storytelling After the Sale appeared first on Paul Smith | Business Storytelling Coach.

    3 Ways to Use Storytelling After the Sale

    Play Episode Listen Later Feb 20, 2020 5:31


    Just because you've closed the sale doesn’t mean the need for storytelling has ended. In fact, the best salespeople continue to use storytelling after the sale in three primary ways The post 3 Ways to Use Storytelling After the Sale appeared first on Paul Smith | Business Storytelling Coach.

    Getting Past Procurement and Having Fun Doing It

    Play Episode Listen Later Jan 8, 2020 21:31


    Mike Weinberg is pissed off. And if you work in sales, you should be, too. And that very righteous anger is directed at people in his own industry -- the sales coaching and training business. In particular The post Getting Past Procurement and Having Fun Doing It appeared first on Paul Smith | Business Storytelling Coach.

    Getting Past Procurement and Having Fun Doing It

    Play Episode Listen Later Jan 8, 2020 21:31


    Mike Weinberg is pissed off. And if you work in sales, you should be, too. And that very righteous anger is directed at people in his own industry -- the sales coaching and training business. In particular The post Getting Past Procurement and Having Fun Doing It appeared first on Paul Smith | Business Storytelling Coach.

    Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

    Play Episode Listen Later Nov 22, 2019 5:54


    This is the most creative use of storytelling in closing the sale that you're ever likely to come across. The post Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You appeared first on Paul Smith | Business Storytelling Coach.

    Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

    Play Episode Listen Later Nov 22, 2019 5:54


    This is the most creative use of storytelling in closing the sale that you're ever likely to come across. The post Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You appeared first on Paul Smith | Business Storytelling Coach.

    Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

    Play Episode Listen Later Oct 24, 2019 23:42


    Do you really need empathy to be a good sales rep? My podcast guest this week says no. He's Nicolas Vandenberghe, CEO of Chili Piper. The post Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You? appeared first on Paul Smith | Business Storytelling Coach.

    Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

    Play Episode Listen Later Oct 24, 2019 23:42


    Do you really need empathy to be a good sales rep? My podcast guest this week says no. He's Nicolas Vandenberghe, CEO of Chili Piper. The post Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You? appeared first on Paul Smith | Business Storytelling Coach.

    7 Principles of Ethical Persuasion

    Play Episode Listen Later Sep 23, 2019 32:06


    What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this week with Brian Ahearn. And it’s an important difference that any salesperso The post 7 Principles of Ethical Persuasion appeared first on Paul Smith | Business Storytelling Coach.

    principles brian ahearn ethical persuasion
    7 Principles of Ethical Persuasion

    Play Episode Listen Later Sep 23, 2019 32:06


    What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this week with Brian Ahearn. And it’s an important difference that any salesperso The post 7 Principles of Ethical Persuasion appeared first on Paul Smith | Business Storytelling Coach.

    principles brian ahearn ethical persuasion
    Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

    Play Episode Listen Later Sep 5, 2019 6:18


    Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible. The post Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch appeared first on Paul Smith | Business Storytelling Coach.

    Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

    Play Episode Listen Later Sep 5, 2019 6:18


    Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible. The post Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch appeared first on Paul Smith | Business Storytelling Coach.

    Software Demos Are Broken — Here’s How to Fix Them

    Play Episode Listen Later Jul 22, 2019 19:11


    Software demos are broken, and everyone who sells software knows it. Greg Dickenson realized that when his boys came home from college for a visit. They needed to keep up with their online courses while they were home The post Software Demos Are Broken — Here’s How to Fix Them appeared first on Paul Smith | Business Storytelling Coach.

    A Smart Salesperson’s Response to “Now’s just not the right time. . .”

    Play Episode Listen Later Mar 26, 2019 4:42


    Has this ever happened to you? You finish what seems like a great sales call. The buyer says that they definitely need what you’re selling, and the price and quality are both fine. They’ll definitely place an order. “But,” they say, “now’s just not the right time. Come back in six months.” Of course it … The post A Smart Salesperson’s Response to “Now’s just not the right time. . .” appeared first on Paul Smith | Business Storytelling Coach.

    What Every Salesperson Should Learn from Eminem

    Play Episode Listen Later Feb 20, 2019 6:41


    {The 19th in a series of the 25 most useful sales stories} Wouldn’t it be great if you could resolve your buyer’s objections before they’re even brought up? Turns out you can. And, believe it or not, the best example I’ve ever seen of that was in the hip-hop movie 8 Mile, starring rapper Eminem. … The post What Every Salesperson Should Learn from Eminem appeared first on Paul Smith | Business Storytelling Coach.

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