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9 episodes with brian ahearn
8 episodes with brian ahearn
9 episodes with brian ahearn
7 episodes with brian ahearn
9 episodes with brian ahearn
4 episodes with brian ahearn
5 episodes with brian ahearn
4 episodes with brian ahearn
4 episodes with brian ahearn
What if influence wasn't about tactics and persuasion but about truth, trust, and genuine human connection? In this episode, Brian Ahearn, Chief Influence Officer at Influence People and faculty member at the Cialdini Institute, unpacks the fine line between influence and manipulation, a crucial distinction for sales leaders and C-suite executives who want to drive sustainable growth without sacrificing integrity.
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Request A Customized Workshop For Your Company In this episode of Negotiate Anything, host Kwame Christian welcomes back Brian Ahearn, Chief Influence Officer at Influence People, to discuss the powerful lessons and insights from Brian's new book, "His Story, My Story, Our Story." The book chronicles the complexities of Brian's relationship with his late father, a Marine Corps veteran who faced significant challenges after serving in Vietnam. Brian shares how understanding his father's experiences helped him develop empathy and strengthen their relationship. This episode delves into how these personal revelations can apply to negotiations and influence in everyday life. What will be covered: The story of Brian Ahearn's relationship with his father and the personal journey of reconciling past issues. Insights on establishing empathy and connection with loved ones who are military veterans. Techniques from the science of influence and negotiation applied to personal relationships. Connect with Brian https://brianahearn.biz/ Follow Brian On LinkedIn Order now the Book His Story, My Story, Our Story by Brian Ahearn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Request A Customized Workshop For Your Company In this episode of Negotiate Anything, host Kwame Christian welcomes back Brian Ahearn, Chief Influence Officer at Influence People, to discuss the powerful lessons and insights from Brian's new book, "His Story, My Story, Our Story." The book chronicles the complexities of Brian's relationship with his late father, a Marine Corps veteran who faced significant challenges after serving in Vietnam. Brian shares how understanding his father's experiences helped him develop empathy and strengthen their relationship. This episode delves into how these personal revelations can apply to negotiations and influence in everyday life. What will be covered: The story of Brian Ahearn's relationship with his father and the personal journey of reconciling past issues. Insights on establishing empathy and connection with loved ones who are military veterans. Techniques from the science of influence and negotiation applied to personal relationships. Connect with Brian https://brianahearn.biz/ Follow Brian On LinkedIn Order now the Book His Story, My Story, Our Story by Brian Ahearn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
02-12-2025 Brian Ahearn Learn more about the interview and get additional links here: (USE THE LINK TO THE ARTICLE) Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ
Show NotesBrian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member of The Cialdini Institute.. One of only a dozen Cialdini Trainers in the world. Author of four books including his latest book: His Story, My Story, Our Story. TEDx Talk has 1,000,000+ views.Quote: "Unforgiveness is a prison you build for yourself—break free by letting go and moving forward."
In this episode of Sales Reinvented, Brian Ahearn breaks down how to effectively handle objections, with price being the most common. He explains that salespeople must guide comparisons to demonstrate value, making price less of a hurdle. Preparation is key—knowing objections in advance and addressing them early builds trust and credibility. Brian shares his “Feel, Felt, Found” technique to handle objections empathetically, using social proof and cognitive triggers to ease resistance. Finally, he recommends a “speed dating” style of role-playing objections to build confidence and sharpen skills through repetition. Outline of This Episode [0:46] The most common types of objections [2:35] The biggest mistake (and how to avoid it) [4:10] How Brian responds to objections [5:43] The role of empathy in objection-handling [8:54] How to handle objections with confidence [11:54] Top 3 objection-handling dos and don'ts [13:05] Turning an objection into a successful sale Resources & People Mentioned Brian's TEDx talk about his wife Connect with Brian Ahearn Connect on LinkedIn Follow on X Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Order now the Book His Story, My Story, Our Story by Brian Ahearn Join host Kwame Christian as he sits down with Brian Ahearn, Chief Influence Officer at Influence People, to delve into the transformative power of negotiation within family dynamics. In this heartfelt episode, Brian shares personal stories about his relationship with his father, a Vietnam War veteran, emphasizing the importance of empathy, patience, and understanding in overcoming emotional barriers. Kwame and Brian discuss how the lessons from Brian's new book, "His Story, My Story, Our Story", can help listeners improve their own relationships and family communications. This episode offers a unique perspective on how effective negotiation skills can foster healing and growth across generations. What This Episode Covers: Brian Ahearn's journey of understanding his father's struggles with PTSD and the impact on family dynamics. The broader implications of personal growth and healing on generational relationships. The importance of empathy and patience in difficult conversations, especially with trauma survivors. Connect with Brian https://brianahearn.biz/ Follow Brian On LinkedIn Order now the Book His Story, My Story, Our Story by Brian Ahearn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.
Order now the Book His Story, My Story, Our Story by Brian Ahearn Join host Kwame Christian as he sits down with Brian Ahearn, Chief Influence Officer at Influence People, to delve into the transformative power of negotiation within family dynamics. In this heartfelt episode, Brian shares personal stories about his relationship with his father, a Vietnam War veteran, emphasizing the importance of empathy, patience, and understanding in overcoming emotional barriers. Kwame and Brian discuss how the lessons from Brian's new book, "His Story, My Story, Our Story", can help listeners improve their own relationships and family communications. This episode offers a unique perspective on how effective negotiation skills can foster healing and growth across generations. What This Episode Covers: Brian Ahearn's journey of understanding his father's struggles with PTSD and the impact on family dynamics. The broader implications of personal growth and healing on generational relationships. The importance of empathy and patience in difficult conversations, especially with trauma survivors. Connect with Brian https://brianahearn.biz/ Follow Brian On LinkedIn Order now the Book His Story, My Story, Our Story by Brian Ahearn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.
Side note before we get started: does anyone else remember Cadbury's "Taz"s? The chocolate bar? The one that was kind of like a Freddo but had caramel inside? What ever HAPPENED to those? In any case, Tasmanian Devils are definitely one of those creatures that the general public knows little about, other than through the portrayal of a beloved yet crazed cartoon lunatic. Could you even DRAW a Tasmanian Devil if I asked you to? Probably not, right? Here to talk about these wild and wonderful beings is Brian Ahearn, nature-lover and artist, and creator of Zoo Draws, the comic strip that combines comedy and nature (sound familiar?). Listen to Alice and Brian talk about what makes Tazzie Devils special, including their facial tumours, carnivorous babies, and how they've recently made a comeback to Australia after a whopping 3000 years! Our charities of the week are the INCREDIBLE Aussie Ark and Re:Wild - both setting extraordinary examples of how to be excellent humans and save the planet. If you want to find out more about what they're doing to help Tazzie Devils and generally making the world a better place, check out www.aussieark.org.au and rewild.org!
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation. As a faculty member of the Cialdini Institute, Brian is dedicated to teaching the science of influence to help people achieve greater professional success and personal happiness. Throughout the episode, Brian shares his extensive experience in applying the psychology of persuasion in various professional settings, from sales training to leadership coaching. He discusses the rigorous process of becoming a Cialdini-certified trainer and emphasizes the importance of ethical influence. Brian also delves into practical examples from his book, Influence People, highlighting actionable tips for effectively persuading others in a lasting and ethical manner. In this episode: Explore the principles of ethical influence and how they can be applied in business and personal contexts. Learn about the rigorous certification process for becoming a Cialdini Method Certified Trainer. Discover practical examples and tips from Brian's book, "Influence People." Understand the importance of ethical persuasion and how to avoid manipulation. Gain insights into the power of social proof, reciprocity, and other principles of influence. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the topic of ethical influence and welcomes Brian Ahearn to the podcast. 00:02:00 - Brian's Background Brian shares his journey in the field of influence and his certification as a Cialdini Method Certified Trainer. 00:06:30 - The Cialdini Certification Process Brian discusses the rigorous process of becoming a certified trainer and the importance of presenting research accurately. 00:12:00 - Applying Influence in Business Brian explains how he applies the principles of influence in sales training and leadership coaching. 00:18:00 - The Importance of Ethical Influence The conversation shifts to the significance of using influence ethically and responsibly. 00:24:00 - Practical Examples from Influence People Brian shares practical tips and examples from his book, including the power of social proof and the impact of personal touches like handwritten notes. 00:32:00 - The Post-It Note Study Brian discusses a study on the effectiveness of handwritten post-it notes in increasing response rates. 00:38:00 - The Power of Asking Questions Brian emphasizes the importance of ending emails with questions to increase engagement and response rates. 00:45:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Brian: Brian's Website LinkedIn X Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns Influence PEOPLE, by Brian Ahearn Top Recommended Next Episode: Robert Cialdini Interview (ep 312) Already Heard That One? Try These: Vanessa Bohns Interview (ep 318) Social Proof (ep 87) Reciprocity (ep 238) Zoe Chance Interview (ep 308) Unity (ep 216) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter
Brian Ahearn is the son of a Vietnam Marine veteran and author of a memoir, His Story, My Story, Our Story, a heartrending tale that illuminates the stark realities of war, from the battlegrounds of Vietnam to the emotional frontlines at home. Following a Marine veteran, the narrative intricately unravels his grapple with PTSD and the profound ripple effect it has on his family, particularly his son. Crafted from the personal wartime accounts of Brian Ahearn Sr. and juxtaposed with his son's, Brian Ahearn Jr., candid reflections on growing up under the shadow of trauma, this story bridges two generations marked by war's enduring scars. The dual lens through which His Story, My Story, Our Story is told provides a first-hand account of war and its aftershock within a family setting. Through raw storytelling, it seeks to guide Marines in evading service-related pitfalls, fortify understanding between Marine families, and mend the delicate fabric of father-son relationships. Addressing the often unspoken emotional challenges faced by military families, this profound and insightful work serves as a healing blueprint for those navigating the intricate dance of love, duty, trauma and legacy, standing as a beacon of hope and resilience. We're grateful to UPMC for Life and Tobacco Free Adagio Health for sponsoring this event! #militaryhistory #veteran #interview #veterans #vet #veteransbreakfastclub #vbc #virtualevents #virtual #zoom #zoomevents #liveevent #webinar #military #army #usarmy #navy #usnavy #marinecorps #marines #airforce #pilot #aviators #coastguard #nonprofit #501c3 #history #militaryveterans #veteransstories #veteranshistory #veteraninterview #veteranshistoryproject #veteransoralhistory #veteranowned #militaryretirees #armyretirees #navyretirees #warstories #vietnam #vietnamwar #vietnamveterans #koreanwar #coldwar #greatestgeneration #wwii #ww2 #worldwarii #worldwar2 #war #americanhistory #oralhistory #podcast #scuttlebutt #thescuttlebutt #humor #storytelling #headlines #news #roundtable #breakfast #generation911 #happyhour
In this episode of the Above Board Podcast, host John Kennedy welcomes back Brian Ahearn, the Chief Influence Officer at Influence People, a keynote speaker, and a Cialdini-certified coach. They discuss ethical persuasion, the science of influence, and Brian's latest TEDx talk on 'Pre-suasion.' Brian shares personal stories, including the impact of genuine connections, the significance of authenticity, and strategies for internal dialogue. They also touch on Brian's new book, 'His Story, My Story, Our Story,' which explores his relationship with his father and the importance of reconciliation. Tune in to understand how to use psychological principles ethically in both personal and professional settings. 01:34 Brian Ahearn's Networking Philosophy 04:03 The Power of Pre-Suasion 05:22 Ethical Persuasion Explained 09:40 Influence in Everyday Life 18:56 Creating the Right Environment for Influence 25:45 Coaching Through Nervousness 29:44 Overcoming Public Speaking Anxiety 32:31 The Power of Mental Fortitude 36:13 The Importance of Self-Change 40:26 Introducing the Brian's Latest Published Book Want to learn more about Brian Ahearn and Influence People, LLC? Check out these resources: Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn Find and order Brian's latest book: https://brianahearn.biz/books/ TEDx Talks with Brian Ahearn: https://www.youtube.com/watch?v=l6ZqO8POtgo Want to set up our CandorPath 365 Daily Alexa Skill? Visit this link - https://candorpath.com/candorpath365/
Everyone has a father and a mother. How is your relationship with your parents? If you have children, what is your relationship with them? Would you like it to be a healthier, more loving relationship? In this episode I talk with my friend Brian Ahearn about this new book "His Story, My Story, Our Story," about fatherhood, inter-generational systems, grace, forgiveness, and reconciliation. No matter what your relationship may be with your parents or your children, there is something for everyone in this episode so you can forgive and reconcile. Get a copy of Brian's new book: "His Story, My Story, Our Story: Eternal Lessons of Fatherhood, Sacrifice, and Service" through his website: https://brianahearn.biz/ More information about the book: Through the lens of a son, "His Story, My Story, Our Story" is a poignant memoir exploring the joy of a Marine, his child, and the impact of military service on a father and his family. From the emotional toll of a family dysfunction cause by PTSD, to the sense of pride and duty that comes with being part of a military family. Brian Ahearn delves into the profound implications of his father's serve in the Marine Corps, including a 13-month combat tour in Vietnam. Drawing on firsthand accounts and personal journals, "His Story, My Story, Our Story" offers an unflinching look at the challenges of growing up in the shadow of a Marine. Ultimately this is a redemptive story of healing and resilience, offering important lesson for soldiers, their family, and fathers and sons everywhere. "His Story, My Story, Our Story" is a compelling and inspiring narrative of the enduing bonds between a father and son, and the transformative power of military service to shape the lives of those who answer the call of duty. FOR FULL SHOW NOTES AND LINKS VISIT: https://www.jasonmefford.com/jammingwithjason372/ SUPPORT THE PODCAST: https://anchor.fm/jammingwithjason/support DO YOU LOVE MUSIC LIKE ME? If so, learn how you can use it to intentionally heal and change your emotions as well as use it for entertainment at: https://bit.ly/MeffordMusic LIKED THE PODCAST? If you're the kind of person who likes to help others, then share this with your friends and family. If you found value, the will too. Please leave a review [https://itunes.apple.com/us/podcast/jamming-with-jason-mefford/id1456660699] on Apple Podcasts so we can reach more people. Join my Facebook group: https://www.facebook.com/groups/beinguniquely OTHER RESOURCES YOU MAY ENJOY: My YouTube channel [https://www.youtube.com/c/jasonleemefford] and make sure to subscribe My Facebook page [https://www.facebook.com/jammingwithjasonmefford] My LinkedIn page [https://www.linkedin.com/in/jasonmefford/] My website [https://jasonmefford.com] STAY UP TO DATE WITH NEW CONTENT: It can be difficult to find information on social media and the internet, but you get treated like a VIP and have one convenient list of new content delivered to you inbox each week when you subscribe to Jason's VIP Lounge at: https://jasonmefford.com/vip/ plus that way you can communicate with me through email and I don't have to censor myself life I do on social media, you get it straight from the horses mouth. --- Support this podcast: https://podcasters.spotify.com/pod/show/jammingwithjason/support
In this week's episode, Brian Ahearn discussed the importance of adopting an other-focused mindset in influencing people and exploring practical applications of psychology in business. Brian shared insights on the importance of preparation in meeting opportunities, while Mike inquired about Brian's definition of success and biggest failure. Later, We discussed the challenges of balancing authenticity and influence in leadership, highlighting the importance of understanding psychological principles underlying effective sales strategies, such as being disarmingly honest and creating scarcity. Join us in this week's insightful conversation with Brain, where we delve into the art of influencing people for success in sales and beyond. Discover the principles of influence, such as liking, reciprocity, authority, social proof, commitment and consistency, and scarcity. Gain insight on building stronger relationships and achieving greater sales success. Timestamp: 0:12 Influencing people, focusing on liking and knowing the person. 4:23 Principles of influence, including liking, reciprocity, authority, and social proof. 9:45 How to establish authority and expertise in sales through storytelling and credibility-building strategies. 13:22 Building trust and credibility in business through likability, self-orientation, and reframing. 18:13 Sales psychology and principles with Brian Ahearn. Key takeaways Influence is a natural part of human interaction, and understanding how to effectively communicate can make a significant difference in getting others to say yes. Building relationships and genuinely liking the people you are trying to influence is the foundation for successful persuasion. Reciprocity is a powerful principle of influence, and giving back to others can create a sense of obligation and increase the likelihood of them saying yes. Authority and social proof are important factors in influencing others. Demonstrating expertise and providing examples of others who have benefited from your solution can increase trust and credibility. The principle of commitment and consistency highlights the importance of asking questions rather than telling people what to do. By getting others to commit to small actions, they are more likely to follow through and say yes to larger requests. Scarcity can create a sense of urgency and increase the perceived value of what you are offering. Highlighting what someone might lose by not taking action can be more persuasive than focusing on what they might gain. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================
In this week's episode, Brian Ahearn discussed the importance of adopting an other-focused mindset in influencing people and exploring practical applications of psychology in business. Brian shared insights on the importance of preparation in meeting opportunities, while Mike inquired about Brian's definition of success and biggest failure. Later, We discussed the challenges of balancing authenticity and influence in leadership, highlighting the importance of understanding psychological principles underlying effective sales strategies, such as being disarmingly honest and creating scarcity. Join us in this week's insightful conversation with Brain, where we delve into the art of influencing people for success in sales and beyond. Discover the principles of influence, such as liking, reciprocity, authority, social proof, commitment and consistency, and scarcity. Gain insight on building stronger relationships and achieving greater sales success. Timestamp: 0:12 Influencing people, focusing on liking and knowing the person. 4:23 Principles of influence, including liking, reciprocity, authority, and social proof. 9:45 How to establish authority and expertise in sales through storytelling and credibility-building strategies. 13:22 Building trust and credibility in business through likability, self-orientation, and reframing. 18:13 Sales psychology and principles with Brian Ahearn. Key takeaways Influence is a natural part of human interaction, and understanding how to effectively communicate can make a significant difference in getting others to say yes. Building relationships and genuinely liking the people you are trying to influence is the foundation for successful persuasion. Reciprocity is a powerful principle of influence, and giving back to others can create a sense of obligation and increase the likelihood of them saying yes. Authority and social proof are important factors in influencing others. Demonstrating expertise and providing examples of others who have benefited from your solution can increase trust and credibility. The principle of commitment and consistency highlights the importance of asking questions rather than telling people what to do. By getting others to commit to small actions, they are more likely to follow through and say yes to larger requests. Scarcity can create a sense of urgency and increase the perceived value of what you are offering. Highlighting what someone might lose by not taking action can be more persuasive than focusing on what they might gain. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================
In this week's episode, Brian Ahearn discussed the importance of adopting an other-focused mindset in influencing people and exploring practical applications of psychology in business. Brian shared insights on the importance of preparation in meeting opportunities, while Mike inquired about Brian's definition of success and biggest failure. Later, We discussed the challenges of balancing authenticity and influence in leadership, highlighting the importance of understanding psychological principles underlying effective sales strategies, such as being disarmingly honest and creating scarcity. Join us in this week's insightful conversation with Brain, where we delve into the art of influencing people for success in sales and beyond. Discover the principles of influence, such as liking, reciprocity, authority, social proof, commitment and consistency, and scarcity. Gain insight on building stronger relationships and achieving greater sales success. Timestamp: 0:12 Influencing people, focusing on liking and knowing the person. 4:23 Principles of influence, including liking, reciprocity, authority, and social proof. 9:45 How to establish authority and expertise in sales through storytelling and credibility-building strategies. 13:22 Building trust and credibility in business through likability, self-orientation, and reframing. 18:13 Sales psychology and principles with Brian Ahearn. Key takeaways Influence is a natural part of human interaction, and understanding how to effectively communicate can make a significant difference in getting others to say yes. Building relationships and genuinely liking the people you are trying to influence is the foundation for successful persuasion. Reciprocity is a powerful principle of influence, and giving back to others can create a sense of obligation and increase the likelihood of them saying yes. Authority and social proof are important factors in influencing others. Demonstrating expertise and providing examples of others who have benefited from your solution can increase trust and credibility. The principle of commitment and consistency highlights the importance of asking questions rather than telling people what to do. By getting others to commit to small actions, they are more likely to follow through and say yes to larger requests. Scarcity can create a sense of urgency and increase the perceived value of what you are offering. Highlighting what someone might lose by not taking action can be more persuasive than focusing on what they might gain. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================
Co-Host Brian Ahearn (https://mountaintoppodcast.com/story) My returning guest, Brian Ahearn, has recently published His Story, My Story, Our Story; which is a memoir about his life growing up with his Marine Corps father. But this isn't yet another biography from someone who was told he 'should write a book' because his life is so interesting. Rather, like Matthew McConoghey's Greenlights, it's more FOR you than ABOUT him. In discussing the book, Brian and I turn our discussion on fathers and sons toward what makes a man truly the head of the household rather than just another co-resident of it. Why do we have so many 'absentee parents' nowadays? What is the best way to instill trust in your wife and promote good behavior with your kids? What is a man to so when his young sons hit their 'knucklehead stage' around 9-12 years old? And what about when your teenage daughters hit their teen years? How do we as men lead so as to set the right vibe for our entire household...and indeed our entire life? What shocking ways can our wife and kids' lives outside the home be affected by that tone we set? What if the general 'conventional wisdom' on how to raise kids doesn't quite work for you as a dad? What do you do then? And finally, of course, knowing none of us are perfect dads and husbands, what do we do to make things right when the inevitable mistakes happen? Overall, a unique and valuable episode on a topic that's not discussed nearly often enough. Get show notes, free downloads and more at the newly updated https://mountaintoppodcast.com === HELP US SEND THE MESSAGE TO GREAT MEN EVERYWHERE === The content in this show is NEVER generated by AI. I discovered it can't handle a joke a long time ago. Meanwhile, I'll keep the practical, actionable ideas coming as well as the entertaining part...all for free. If you love what you hear, please rate the show on the service you subscribed to it on (takes one second) and leave a review. As we say here in Texas, I appreciate you!
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Brian is back with us to talk about his new book and teach us to influence people using ethical persuasion. Connect with Brian https://www.linkedin.com/in/brianfahearn/ Brian's website https://www.influencepeople.biz/ Brian's book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical https://www.amazon.com/dp/B07W8XB8F5/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1
Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Brian is back with us to talk about his new book and teach us to influence people using ethical persuasion. Connect with Brian https://www.linkedin.com/in/brianfahearn/ Brian's website https://www.influencepeople.biz/ Brian's book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical https://www.amazon.com/dp/B07W8XB8F5/ Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1
The following episode is also available on YouTube: https://youtu.be/4peglht5JVk Persuasion isn't just about changing how people think and feel - it's ultimately about changing their behavior. Today's guest is an expert at persuasion, having being one of the dozen people in the world to hold the coveted Cialdini Method Certified Trainer certificate, Brian Ahearn. Brian is an international speaker, trainer, and author of several books. He's also the Chief Influence Officer at Influence People, LLC. In this episode you'll learn: What is Ethical Persuasion? Why Ethical Persuasion isn't the same as Manipulation. Why living up to your word is so critical What is the "Principle of Liking." How you can create a Virtuous Cycle of Influence. If you find yourself in need of some coaching for yourself, or your team, don't hesitate to give Hamish a call. -=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=- 8 Fundamentals for Building a Scalable Sales Model - Free Whitepaper Many sales leaders claim they are eager to build a scalable sales model positioned for growth – a model that will allow them to ramp up revenue dramatically, without causing stress. Is that even possible? The answer is yes... if you have the right processes in place. How do you make sure that happens? Here are eight ideas we are sharing with our clients. Download the free whitepaper at fullfunnelfreedom.com/scale -=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=--=+=- Resources: Influencepeople, LLC Persuasive Selling for Relationship Driven Insurance Agents - by Brian Ahearn Influence People: Powerful Everyday Opportunities to Persuade That Are Lasting and Ethical - by Brian Ahearn The Influencer: Secrets To Success and Happiness - by Brian Ahearn Influence, New and Expanded: The Psychology of Persuasion - by Robert Cialdini Hearing God: Developing a Conversational Relationship with God - by Dallas Williard Brian Ahearn on LinkedIn Full Funnel Freedom https://fullfunnelfreedom.com Sandler on Instagram https://www.instagram.com/sandler_yyc/ Sandler in Calgary - www.hamish.sandler.com/howtosandler Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
About Brian Ahearn: Brian Ahearn, CPCU, CTM, CPT, CMCT, is a founder of Influence People, a company where they believe that Ethical Influence is the Secret to Your Professional Success and Personal Happiness. Brian is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation and one of just a handful to have earned the Cialdini Pre-suasion Trainer® (CPT) designation. He is also a faculty member of the prestigious Cialdini Institute. Brian's passion is to help you achieve greater professional success and enjoy more personal happiness. He teaches you how to ethically move others to action using the science of influence. A cum laude graduate of Miami University, Brian has been in the business arena for more than 35 years and training people for over two decades. In addition to his influence, sales, and leadership work, Brian has been a business coach to regional vice presidents, sales managers, field sales reps, and wealth advisors. Check out the latest episode of our Conversational Selling podcast to learn more about Brian.In this episode, Nancy and Brian discuss the following:The concept of ethical influenceWhy ethical influence is critical for success and happinessRevealing the secret of ethical influenceThe uniqueness of Cialdini certificationWhat differs Cialdini Training from other training organizationsThe principle of liking as a foundation of success Key Takeaways: Leaders aren't going to have success if their followers don't say Yes to the initiative.Scarcity is one of the things that draws people to want to engage or make decisions.Persuasion is about setting up the moment so that it's easier when you attempt to persuade somebody.We're learning machines, and we can be proactive about it or reactive to it, but our brains are always pulling in information and assimilating it, so we're learning." People can get influence and manipulation mixed up. And it happens quite often where somebody, you'll talk about influence, and they'll say, oh, it's just manipulation. And I think there's a big difference between ethically influencing people into decisions that are good for them. And it may also be good for you versus just getting somebody to do something because it benefits you. So, I love it when people throw up the objection that it's manipulation because it's so easy to answer that and educate people at the same time." – BRIAN."Well, one of the things that we talk about is that everything we do is based on research. This isn't "Hey, Nancy, this worked for me; maybe it'll work for you." If it worked for me, I will tell you psychologically why and support it with the principles of persuasion. So, everything that we do is based on research. The heavy emphasis is on the ethical part. And then the third thing that we try to bring forth is practical application. When talking to an audience, I always share a little bit of research to get people excited about how this could be powerful. Okay, here's a practical way to apply it. And I want people to leave, for example, if I do a keynote, to have at least half a dozen ideas they can start doing today to become more influential." – BRIAN."I would encourage everybody to start with that principle of liking because in addition to being more successful at work, think about how much better society would be, Nancy. Everybody had this mindset: I want to get to know and like you. I will look for the things we have in common: positive qualities; I will compliment you when I see the positive; I will temper myself if I see something negative and have a constructive conversation. But the world would be such a better place if people had that mindset. So that's what I would encourage your listeners to do today. After you hear this, the next person you look at, ask yourself, what can I do to come to know and like them more?" – BRIAN.Connect with Brian Ahearn:LinkedIn: https://www.linkedin.com/in/brianfahearn/Influence People:https://influencepeople.biz/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com
Does this sound familiar? You've been told to fake it till you make it to enhance your influence and leadership skills. But let's be honest, deep down you know that this approach feels inauthentic and doesn't yield the desired results. The pain of putting on a facade and not seeing the professional success you desire is real. It's time to discover the secrets of ethical influence and persuasion that will truly transform your abilities and drive your success. The key moments in this episode are: 00:00:00 - Introduction 00:00:36 - Ryan's Background and Entrepreneurship 00:03:32 - Who is Robert Cialdini? 00:06:33 - Connection with Robert Cialdini 00:14:34 - Introduction to the Chaldini Institute 00:15:50 - Enhanced Training Opportunities 00:18:19 - Customizable Schedule for Organizations 00:19:49 - Benefits of Institute vs. Book 00:29:07 - Opportunity to Become an Entrepreneur 00:29:47 - Finding the Right Opportunity 00:30:08 - Brian's Appreciation 00:30:41 - Conclusion and Gratitude Resources:https://affordablebookkeepingandpayroll.com/resource-opt-inPrevious Episodeshttps://youtu.be/qri1KJTar38https://youtu.be/sxy_6cVL5rwSupport the show
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who is dedicated to improving communication skills, particularly in the context of difficult conversations surrounding money. She believes that the challenge lies not in the topic itself, but in what it represents in society and the shame associated with it. Meghaan's passion lies in helping individuals become skilled communicators who can ask thoughtful questions that support and connect with others. Through her work as a professor, she has witnessed the transformative power of asking questions in various settings, including personal relationships and financial planning. Meghaan emphasizes the importance of follow-up questions, which not only enhance understanding but also make individuals more likable. She also highlights the significance of phrasing questions in a way that promotes safety and avoids confrontations. By focusing on effective communication strategies, Meghaan aims to improve relationships and foster deeper connections among individuals. In this episode: Discover the small changes in communication style that can have a significant impact on your interactions. Enhance relationships and deepen understanding through the power of asking thoughtful questions. Utilize body language and posture to create a positive and receptive atmosphere for effective communication. Deepen connections and understanding by using techniques such as reflection, labeling, and scaling questions. Understand the importance of establishing a strong and safe relationship before offering advice or solutions. Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer introduces Megaan Lurtz, a writer and senior research associate who specializes in the intersection of finance and psychology. Meghaan shares her expertise on communication skills and the challenges of discussing money. 00:04:06 - Why People Hate Talking About Money, Meghaan explains that money is a difficult topic to discuss due to the various emotions and judgments associated with it. People often feel shame or judgment when talking about their financial situation, making it a taboo subject. 00:06:09 - The Power of Scaling Questions, Scaling questions are a powerful tool for communication. Meghaan describes how scaling questions can be used to gauge someone's feelings or experiences on a scale of 1 to 10 and then follow up with why they didn't choose a lower number. This technique helps shift the focus to positive aspects and improves overall communication. 00:09:40 - The Impact of Follow-Up Questions, Meghaan shares a study conducted on speed daters, which found that the most significant factor in securing a second date was asking engaging follow-up questions. Follow-up questions that keep the conversation focused on the other person make individuals more likable and improve connections. 00:14:44 - The Importance of Listening, Active listening is crucial for effective communication. Meghaan emphasizes the importance of genuinely listening to others, without distractions or interruptions. 00:15:13 - The Power of Communication, The way we communicate can have a significant impact on how others respond to us. Small changes in our communication style can lead to either a positive or contentious response. Nonverbal cues, such as body language and posture, also play a crucial role in effective communication. 00:16:38 - Finding the Right Balance, Communication styles differ from person to person, and it's important to find the right balance that works for each individual. Experimenting and testing different approaches can help determine what feels comfortable and yields the best response. 00:18:41 - Asking Interesting Questions, The way we ask questions can make a significant difference in the depth of communication. Simple changes, like asking follow-up questions that reflect genuine interest, can lead to more meaningful and engaging conversations. 00:22:43 - Getting to the Deeper Meaning, Rather than sticking to surface-level facts, it's essential to delve deeper into the meaning and feelings behind people's responses. By asking reflective questions and exploring emotions, we can create stronger connections and foster better understanding. 00:26:18 - The Importance of Connection, Building strong connections is crucial in all relationships, whether personal or professional. Without a solid foundation and safe space for communication, advice and recommendations may not be effectively received or acted upon. Communication and connection go hand in hand. 00:30:22 - The Importance of Questions in Communication, Questions serve a purpose beyond just seeking answers. They can help create a more comfortable and open conversation, leading to deeper connections and understanding between people. 00:31:32 - The Power of Communication in Healing, Research has shown that individuals with positive relationships heal faster when faced with physical injuries. Good communication, expressing love and care, can make us superhuman and have a significant impact on our well-being. 00:34:00 - The Value of Teaching Communication Skills, Instead of focusing solely on academic subjects, teaching communication skills such as asking open-ended questions, reflective listening, and labeling can be more useful in improving relationships and changing lives. 00:36:02 - Effective Questioning Techniques, Mirroring, where you repeat back what the person said, and labeling, where you identify and reflect their emotions, are powerful questioning techniques that show genuine interest and encourage further conversation. 00:38:20 - The Impact of Questions on Energy and Focus, Questions can influence where people direct their attention and effort. By encouraging others to focus on positive aspects or different perspectives, we can help shift energy and improve relationships and outcomes. 00:45:04 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Meghaan: Follow Meghaan on Twitter Follow Meghaan on LinkedIn Meghaan's Faculty Page at Columbia Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: A More Beautiful Question, by Warren Berger Listen Like You Mean It, by Ximena Vengoechea The Hype Handbook, by Michael F. Schein You're Invited! by Jon Levy Magic Words, by Jonah Berger Top Recommended Next Episode: A More Beautiful Question, with Warren Berger (ep 340) Already Heard That One? Try These: Common Mistakes in Personal Finance, with Chuck Howard (ep 213) Mental Accounting (ep 282) Why Every Business Needs to Care About Personal Finances (ep 283) A More Just Future, with Dolly Chugh (ep 247) Hype: What It Is And Why You Need More Of It (ep 143) Magic Words, by Jonah Berger (ep 301) Can Behavioral Economics Increase Savings? (ep 65) Having Difficult Conversations at Work, with Kwame Christian (ep 107) The Power of Human Connection, with Nick Epley (ep 265) Framing (ep 296) You're Invited! with Jon Levy (ep 348) How To Ethically Influence People, with Brian Ahearn (ep 104) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter
According to Brian Ahearn, influence is a way of life. Embracing the principles of influence— reciprocity, commitment or consistency, consensus or social proof, authority, liking, and scarcity—allows you to look at life through a different lens. And each principle builds on the other. When you focus on getting to know and like the people around you, you'll learn what's meaningful to them. According to Brian, “The foundation of everything is the principle of learning to like others and build relationships.” Learn how leveraging the principles of influence can positively impact every aspect of your life in this special throwback episode with Brian Ahearn.
In the project driven work of today, the ever ominous matrix and the need to manage stakeholders, influence is critical, perhaps more so than ever. How do you influence without manipulating? What are the key steps to influencing? What are the essential ingredients? Listen in to hear how you can expand your influence.
In the project driven work of today, the ever ominous matrix and the need to manage stakeholders, influence is critical, perhaps more so than ever. How do you influence without manipulating? What are the key steps to influencing? What are the essential ingredients? Listen in to hear how you can expand your influence.
Our guest on this episode was Brian Ahearn. Brian is the Chief Influence Officer at a company called Influence PEOPLE. He's an author, TEDx speaker, international trainer, coach, and consultant. His LinkedIn courses on persuasive selling and coaching have been viewed by more than a half a million people around the world. His first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time. Our agenda was threefold: 1. a quick review of the seven universal principles of influence, 2. a discussion of how to deal with four different personality types, and 3. a strategy to make you a listening all-star. WATCH the episode on YouTube: https://youtu.be/MXu7Uw96DsY Here's a link to the first episode we did with Brian Ahearn called the Seven Universal Principles of Influence: https://youtu.be/OpqHxg0ygSE LISTEN to the podcast on Spotify, Apple, Amazon, Google or iHeartRadio. Conversations About Conversations is a show that helps people be more effective in their conversations, their business relationships, and in the projects and endeavors that they lead. The goal is to make the business world a better place one conversation at a time. Conversations About Conversations – Episode 297 #ConversationsAboutConversations #podcast
“Never cry at work!” has been common, long-standing advice for employees. Still, people DO cry at work sometimes – so what do other people think of those people? This episode begins with how people perceive their colleagues when they see them crying on the job. https://time.com/4513209/cry-crying-at-work-tears/ Some people are just more persuasive than others. If you would like to be one of those more persuasive people, listen to my guest Brian Ahearn. Brian Ahearn is here to talk about how to apply the science of influence and persuasion in your everyday life so people will do what you ask them to. Brian is author of the book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical (https://amzn.to/2oH9xlu). The world seems a lot more cautious than it used to be. All you have to do is look at all the warning labels on a new step ladder to understand what I mean. Certainly kids today are taught to be far more cautious than in earlier generations. Sure, it's good to be careful, but there are some unintended consequences to living in a world where there are so many rules and warnings. Tracey Brown has researched our overly cautious society and found some very surprising things which are in her book Playing By The Rules: How Our Obsession with Safety is Putting Us At Risk (https://amzn.to/2nUUSTJ). Tracey joins me to reveal that the world today is not as dangerous as people think and how all these rules are harming our children and our way of life. Have you ever taken a drink straight from the milk carton? Of course you have! And if you have ever gotten caught by someone, they likely told you how gross it is. So exactly how gross is it? Listen and find out as we explore the science of drinking from the carton and how it affects other people who drink from that same carton and also what it does to the milk. https://spoonuniversity.com/lifestyle/we-debunked-the-5-second-rule-double-dippingand-other-food-myths/ PLEASE SUPPORT OUR SPONSORS! Discover Credit Cards do something pretty awesome. At the end of your first year, they automatically double all the cash back you've earned! See terms and check it out for yourself at https://Discover.com/match If you own a small business, you know the value of time. Innovation Refunds does too! They've made it easy to apply for the employee retention credit or ERC by going to https://getrefunds.com to see if your business qualifies in less than 8 minutes! Innovation Refunds has helped small businesses collect over $3 billion in payroll tax refunds! Let's find “us” again by putting our phones down for five. Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Learn more about your ad choices. Visit podcastchoices.com/adchoices
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. He specializes in applying the science of influence in everyday situations. He's one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling, was an Amazon new release bestseller. His latest book, The Influencer: Secrets to Success and Happiness, is a business parable. Brian's LinkedIn courses have been viewed by more than 500,000 people around the world. Listen as Brian shares his powerful insights, vast experience, and actionable tactics with host Bill Ellis CONTACT INFO: Name - Brian Ahearn Email - Brian.Ahearn@influencepeople.biz Phone - 614.313.1663 Website(s) - https://www.influencepeople.biz SOCIAL MEDIA INFO: LinkedIn - https://www.linkedin.com/in/brianfahearn/ Facebook - https://www.facebook.com/IinfluencePeopleBrianAhearn Twitter - https://twitter.com/BrianAhearn Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Quick Episode Summary: Welcome Brian Ahearn to the show and why he is 1 of only 12 people in the world with this designation How do you differentiate influence and manipulation What's the easiest way to define manipulation? Brian's backstory, where he comes from and how he got to where he is now Sometimes our dreams come true and we don't even realize it Power lifter and marathon runner, oil and water, right? Influence People and other books by Brian Ahearn How to hold onto your ethics and standards in sales, corporate settings and more A virtuous cycle versus manipulation
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global speaker, trainer, and digital marketing strategist who has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta Stone, World Fuel Services, Investor's Business Daily, HBO, Fandango, Telemundo, LL Bean, Cisco, Transamerica, and Sportsman's Guide. Other digital marketing agencies come to Mindy to learn the latest trends, concepts, and methodologies. She teaches and leads marketing courses at Columbia Business School, The Wharton School at the University of Pennsylvania, Grand Canyon University, and the University of Denver. Getting introduced to Mindy was fascinating timing. A client asked if there was a book specifically about choosing the right type of scarcity tactics and how to apply them in her business. I let her know there wasn't a perfect fit and recommended What Your Customer Wants and Can't Tell You, as a great place to start. Later that day, I got a LinkedIn message from Brian Ahearn, introducing me to Mindy, who had just published her book, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. And, let me tell you...everyone in business needs to read this. It is so valuable and such a great resource for everyone regardless of industry. Listen in to get some amazing insights on applying scarcity in your business! Show Notes: [00:43] In today's conversation, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market Mindshift and was named one of the top women in digital marketing globally by her peers. [02:02] She has a Ph.D. in general psychology with an emphasis on technology and is the author of The Power of Scarcity. [03:07] Everyone in business needs to read this book. It is so valuable and such a great resource for everyone regardless of industry. [04:57] Mindy shares about herself, her background, and the work she does. She has been a marketer for the last two decades. [06:07] As she was digging into all the factors, she realized that scarcity seemed to have the greatest power. It is also one of those factors that have been hardwired into our brain which dates back to our early ancestors. [08:39] “Obsession is a classic side effect of scarcity.” [09:24] Mindy shares how scarcity affected her family on their visit to Disney World. [12:06] The Star Wars ride was in high demand and it was difficult to get on. When you are faced with something like that, it becomes urgent and an obsession for your brain. [14:52] Even though we know scarcity works, it can be really challenging to implement in business. [15:08] Scarcity is something you can implement and it always needs to be genuine. If it is authentic and something is truly scarce, why not communicate it? [15:42] As a small business a lot of times it is just your wording that makes a difference. Knowing how to word certain things makes a big difference. [17:22] One of the keys is not being afraid of running out of stock and instead making that an asset to you. Letting customers know items have been restocked triggers demand related scarcity. [19:31] Businesses can show the “best sellers” or “most popular” packages or most popular items that people buy. [20:28] There is a lot you can do from a business and small business standpoint that isn't going to break the bank. [22:14] Luxury goods strive with supply related scarcity when there is only a certain amount of units. [24:47] When you are looking at the scarcity tactic you can still be a large retailer that is making a lot of money and having a lot of customers but be more focused and making sure that the things where you are advertising are going to be working for you instead of being a waste. [26:22] Time related scarcity is any kind of time restrictions like flash sales, coupons, or limited time offers or products. Demand related is where scarcity exists because of high demand. [28:30] Pricing isn't about price. All the stuff that happens before the price matters. [29:10] If there is only so much of something to go around and we are looking at demand you feel like you are in competition. [31:18] Supply related scarcity could be a shortage or an intentional restriction on supply. Supply related scarcity speaks to people that have a need for uniqueness. [33:11] The final type of scarcity is limited edition which is any variation on the original. [35:44] Social media fuels so much of what we know and see about scarcity because words spread really quickly. [38:38] “If you have to make an extra effort to obtain the item, that item has just become more attractive.” [39:11] If we are told we can't have something or it is not very simple for us to get it then we start to really think about it and want it more. [40:34] As we think about all these different types of scarcity, be careful about continuing to do the same thing over and over again. You want to mix it up so you don't devalue your products or services. [42:20] Discounting deeply is going to be going against a lot of these scarcity principles. [44:36] Melina's closing thoughts [45:43] You never know who you are influencing and what value each moment can have on the world. Have a conversation and be generous with your time. Even a few thoughtful minutes could change someone including you for the better. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: The Power of Scarcity, by Mindy Weinstein Influence, by Robert Cialdini Influence PEOPLE, by Brian Ahearn What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Connect with Mindy: Mindy's Website Mindy on LinkedIn Mindy on Twitter Top Recommended Next Episode: Scarcity (ep 14) Already Heard That One? Try These: Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) How To Ethically Influence People: Interview with Author Brian Ahearn (ep 104) Herding (ep 19) Social Proof (ep 87) Coronavirus and How the Brain Responds to Pandemics (ep 91) Get Your D.O.S.E. of Brain Chemicals (ep 123) Time Pressure (ep 74) Surprise and Delight (ep 60) Disney: A Behavioral Economics Analysis (ep 144) What is Value? (ep 234) Framing (ep 16) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Sludge (ep 179) Loss Aversion: Why Getting New Stuff Is Not The Same (ep 9) A Behavioral Economics Analysis of Costco (ep 47) Starbucks: A Behavioral Economics Analysis (ep 73) Priming (ep 18) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter
If you're looking for guidance on ways to move people to action without manipulating them, you won't want to miss today's podcast! Brian Ahearn, one of the world's very few certified trainers in the famed Cialdini Method, will share his insights into the key principles of influence. He'll reveal how you can ethically persuade individuals and help them take action. Get ready for a fascinating insight into the power of ethical, non-manipulative persuasion. Connect with Brian Ahearn: LinkedIn https://www.linkedin.com/in/brianfahearn/ Twitter https://twitter.com/BrianAhearn Facebook https://www.facebook.com/IinfluencePeopleBrianAhearn Website https://www.influencepeople.biz
Have you heard of Cialdini's principles of influence from his book, “Influence: The Psychology of Persuasion?” If you're in the world of sales and negotiation, you're likely familiar with some of these principles. But the psychology of persuasion isn't easy to master. In this special throwback edition of Negotiations Ninja, Brian Ahearn shares how negotiators can leverage the psychology of persuasion and transform the way they sell. Check it out!
Episode #266: Learn ways to build relationships, replace uncertainty with confidence, and motivate people to take action.Bio:Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. He specializes in applying the science of influence in everyday situations. He's one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation.Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling, was an Amazon new release bestseller. His new book, The Influencer: Secrets to Success and Happiness, is a business parable.Contact Brian:Website: https://calendly.com/brian-ahearn-influence-people/coffee-or-lunchLinkedIn: https://www.linkedin.com/in/brianfahearnTwitter: https://twitter.com/BrianAhearnFacebook: https://www.facebook.com/IinfluencePeopleBrianAhearn
You have a good relationship with customers, but could you be using more powerful, everyday opportunities to persuade them to buy and engage with you more? Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. Today he is going to tell you how you can make positive influences on your clients and turn things around in your favour to make more money and build a better relationship with customers. Brian specializes in applying the science of influence in everyday situations. He's one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. His first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority and his second book, Persuasive Selling, was an Amazon new release bestseller. In this week's episode you'll learn: Positive ways to deal with objections How to close more deals How to build a better relationship with customers Check out the episode now! And subscribe to get more episodes like this one!
Brian Ahearn is a consultant and the Chief Influence Officer of Influence PEOPLE LLC, an organization dedicated to helping people move others into action. Having been in the business of training people for over two decades, Brian helps his clients apply the science of influence for better business results. He graduated cum laude with a degree in General Business from Miami University and holds a Cialdini Method Certified Trainer designation. He is also the author of Influence PEOPLE, The Influencer, and Persuasive Selling For Relationship-Driven Agents. Brian joins me today to discuss the principles of influence and persuasion. He recounts his background, why he left the insurance business and his journey to becoming an expert on building influence. He discusses ideas to make it easier for people to say “yes” to a sale without being too “salesy.” He offers advice for building authority if you're new to the industry and describes the importance of invoking genuine scarcity. Brian also outlines the eight steps of an impactful sales process and explains the importance of knowing your audience. “Everything about my persona is either hindering or helping my cause. How we interact with people is part of persuasion.” - Brian Ahearn This week on The Model FA Podcast: How Brian connected with Dr. Robert Cialdini Dispelling the negative connotations around persuasion The Aristotelian definition of persuasion The principles of influence and making it easier for people to say “yes” Getting people to like you through reciprocity How anchoring a shared identity with others makes it easier for them to agree Communicating your expertise and authority without bragging Building social proof and consistency in word and deed Scarcity and the fear of missing out Invoking a sense of scarcity without being too “salesy” Identifying “driver” and “relational” personality types and the best way to sell to them Building rapport and how to humanize yourself to clients and connect with them on a deeper level Resources Mentioned: Book: The 7 Habits of Highly Effective People by Stephen Covey Our Favorite Quotes: “Persuasion in the right hands can be extremely powerful and impactful.” - David DeCelle “You can leverage social proof by focusing on a particular niche.” - David DeCelle “When you're in sales, you've got to be willing to understand the other person and somewhat conform to them.” - Brian Ahearn Connect with Brian Ahearn: Influence PEOPLE LLC Book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical Book: Persuasive Selling for Relationship-Driven Insurance Agents Book: The Influencer Influence PEOPLE LLC on LinkedIn Influence PEOPLE LLC on YouTube Influence PEOPLE LLC on Facebook Influence PEOPLE LLC on Twitter Brian Ahearn on LinkedIn About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered. Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.
We had a lot of movers, shakers and difference makers on the show this year: Manage Your Creativity with David Kadavy (0.00 – 1:02) Leap Your Way Out of Conflict with A.J. Grossman III, J.D., LL.M, Esquire (1:02 – 1:53) Emmy Award Winning Camera Operator Turned Entrepreneur Howard Zales (1:53 – 2:26) Get Real and Live Your Life to the Edges with Jodee Bock (2:26 – 3:25) Your Career Success Accelerator with Joseph Fung, CEO of Uvaro (3:25 – 4:40) Taking Control of Your Mental Well-Being with Louisa Jewell (4:40 – 5:49) Unleash Your Unique Genius and Experience True Fulfillment with Howard Sambol (5:49 – 6:34) The Confidence Project: Strategies to Project a More Confident You with Tracy Hooper (6:34 – 7:44) Putting the Personal into Personal Injury Law with Jonathan Rosenfeld (7:45 – 8:57) The Seven Universal Principles of Influence with Brian Ahearn (8:58 – 10:05) conversations.biz/podcast youtube.com/@conversationleaders #conversationsaboutconversations—Episode 288
Do you desire to be more influential? Do you want people to be more inclined to help you? Do you want to become more powerful and persuasive? If you answered yes to any of these three questions, this conversation is for you. Our guest on this episode is Brian Ahearn. Brian is the Chief Influence Officer at Influence PEOPLE. He's an author, TEDx speaker, international trainer, coach, and consultant. His LinkedIn courses on persuasive selling and coaching have been viewed by more than a half a million people around the world. He helps people apply influence in everyday situations to boost their results. Brian's first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by Book Authority. WATCH the unabridged version on YouTube: https://youtu.be/OpqHxg0ygSE LISTEN on Spotify, Apple, Amazon, Google, or iHeartRadio #conversationsaboutconversations
Do you desire to be more influential? Do you want people to be more inclined to help you? Do you want to become more powerful and persuasive? If you answered yes to any of these three questions, this conversation is for you. Our guest on this episode is Brian Ahearn. Brian is the Chief Influence Officer at Influence PEOPLE. He's an author, TEDx speaker, international trainer, coach, and consultant. His LinkedIn courses on persuasive selling and coaching have been viewed by more than a half a million people around the world. He helps people apply influence in everyday situations to boost their results. Brian's first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by Book Authority. WATCH the episode on YouTube: https://youtu.be/OpqHxg0ygSE LISTEN to the podcast on Spotify, Apple, Amazon, Google, or iHeartRadio VISIT http://www.influencepeople.biz/ SHOW NOTES The Seven Universal Principles: #1. Liking #2. Reciprocity #3. Unity #4. Authority #5. Consensus (or Social Proof) #6. Consistency #7. Scarcity Books mentioned during the episode: Conversations: How to Manage Your Business Relationships One Conversation at a Time by Ivan Farber Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical by Brian Ahearn Persuasive Selling for Relationship Driven Insurance Agents by Brian Ahearn The Influencer by Brian Ahearn The Game of Influence by Brian Ahearn Yes! 50 Scientifically Proven Ways to Be Persuasive Goldstein, Martin & Cialdini Influence by Robert Cialdini Persuasion by Robert Cialdini The small B!G, and Introducing Persuasion: A Practical Guide. Goldstein, Martin & Cialdini How to Have Impossible Conversations Peter Boghosian and James Lindsay The Like Switch Jack Schafer and Marvin Karlins Never Split the Difference by Chris Voss How to Have Difficult Conversations About Race by Kwame Christian Conversations About Conversations – Episode 284 #ConversationsAboutConversations
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Request A Customized Workshop For Your Company Becoming an Authentic Persuader in Sales With Jason Cutter How to Use Persuasion to Accomplish Your Goals with Marc Howland Becoming More Influential and Persuasive with Dr. Robert Cialdini Persuasive Leadership with Jim Tressel Using Persuasiveness to Build Relationships with Brian Ahearn How to Influence People with Brian Ahearn, CPCU, CTM, CMCT® How to Manage Up With Dave Stachowiak You Have More Influence Than You Think With Vanessa Bohns Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Join me and my friend Brian Ahearn, Chief Influence Officer @ Influence PEOPLE as they talk about how to close a sale successfully! Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international speaker, coach and consultant, he specializes in applying the science of influence in everyday business situations. He spent more than 30 years in the insurance industry and is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer designation. His LinkedIn courses on the application of influence in selling and coaching have been viewed by more than 500,000. In this episode of Stand Out & Grow, you will learn more from Brian about: 1. How to build better business relationships? 2. How to deal with objections? 3. How to close a sale successfully? Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling for Relationship Driven Insurance Agents was an Amazon new release bestseller. His new book is The Influencer: Secrets to Success and Happiness. Tune into this EXCITING episode of Stand Out & Grow with Kat Ramirez and get ONE-TIME FREE ACCESS to Brian Ahearn's LinkedIn course - Persuasive Selling. Just reach out and mention you heard us on the show! Tune into this Episode of Stand Out & Grow to learn more! Find all notes at www.standoutngrow.com Find adBidtise Properties at: www.adbidtise.com www.hashtagsocialbuzz.com www.linkedin4yourbusiness.com www.katherineramirez.net Please take a moment and review us so more people can find our podcast. Thanks in advance. Kat You Got This!
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Click here to buy your copy of How To Have Difficult Conversations About Race! Brian is back with us to talk about his new book and teach us to influence people using ethical persuasion. Request a Custom Workshop For Your Company Connect with Brian Brian's website Brian's book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical Download Your Negotiation Preparation Guide
Show Notes:Brian Ahearn is one of only a dozen people in the world certified to teach ethical influence on behalf of Dr. Robert Cialdini, the most cited living social psychologist on the subject.Quote:: Do everything you can to like everyone you are around - Brian AhearnKnowledge Nuggets and Take-Aways:Influence is the underpinning of all selling6 principles of persuasion that makes it easier to say yes. They are: Linking ,Reciprocity, Consensus (social proof), Authority, Consistency and ScarcityA coach that maintains his lane maximizes his skills A great sales person talks 30% of the time. And also knows what questions to askWhen meeting someone new, work to connect on what you have in common. Everything gets easier and the conversation with ‘flow'Happy is the man who wants what he hasHere is a link to this episode on our website: https://timetoshinetoday.com/podcast/brianahearn/Recommended Resources: Visit Influence PEOPLEBrian's Linked INBrian's YouTubeBrian's FacebookBrian's TwitterHost Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara SquareArtwork courtesy of Dylan Allen
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book Influence, which has sold many, many millions of copies around the world, and it is so impactful even nearly 40 years after its original publishing date. The new version added 220 (pure gold!) pages and a whole new seventh principle of persuasion – unity – which is of course the focus of today's episode. The six original principles of persuasion include reciprocity, liking, authority, scarcity, social proof, and commitment/consistency. Most of those already have their own episodes of the podcast, which are linked for you in the show notes along with my interview with Bob when he was on the show. So, why unity? As I said, while I've dedicated episodes to several of the initial six principles, including scarcity, social proof, reciprocity, and precommitment…I haven't done them all yet…so why jump to the end with Unity before “completing the set” so to speak? Listen in to find out why and learn more about the amazing principle of unity. Show Notes: [00:07] Today's behavioral economics foundations episode is all about Cialdini's new 7th principle of persuasion: unity. [00:48] In episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book Influence, which has sold multi multi multi million copies and it is so impactful even nearly 40 years after its original publishing date. [03:36] Unity is an underlying principle that runs through all the others. If you have unity, everything else can come easier, so understanding this technique can be impactful in most any approach. (A great reason to jump here first! It also has less info on it when you search since it is new, so I wanted to contribute there, and it has a big feature in my new book, What Your Employees Need and Can't Tell You). [04:54] Melina shares an overview of the first six principles. Reciprocity: when given a gift, even something incredibly small, people feel compelled to give back to the gifter. [05:51] People are more likely to do business with people they like. We are also influenced by people in authority even when they don't have any expertise in the area we may be asking about. [06:28] Because we are a herding species, we are very influenced by social proof. We also are very influenced by items that are scarce. We find them more valuable, our FOMO and loss aversion are triggered. [07:04] People like to be consistent and do what they have said they will do. They also like to do business with people who do what they say they will do. Showing that you have done this is powerful. [08:02] If people aren't buying what you have to sell, whether it is an idea or a physical product or service or anything else, it doesn't necessarily mean the idea is wrong or bad. You can often change the way you are presenting the information and enjoy a different result. [08:35] Unity goes beyond liking or social proof and is in the space of how we are the same. It's not just that I like you, but we are (as they say) cut from the same cloth. When you are part of my tribe, when we are a WE, I become more compelled toward whatever it is you are asking for or offering up. [09:36] We all have a lot of identities that we flow between throughout the day; they don't have to be weighty to create that connection. [10:54] It is pretty easy for people to come up with 20 self-defining things pretty quickly off the top of their head. [12:32] The way we identify with a group can shape the way we see the world around us and the decisions we make. [14:31] A key to unity is finding what is central, core, or defining to both people. [16:25] When you find something that you like about someone else, it creates a connection that makes them, in turn, like you more. [18:03] Ask good questions and know there will be some commonality that will help you to find them more interesting and engaging, and give you something to talk about, and that it is possible they will think of you more fondly as well. [18:22] Know that when you need to ask people for things, your own affinity groups or people who you would say are part of your “I am” group are a great place to start because they are the most likely to say yes to you. [21:11] Bringing one particular aspect of your shared identity to the front of their mind at the right time – making that particular identity you share salient at the right moment – is key for using unity in your life and work communication. [22:17] People are busy and their brains are even busier. Reminding someone of that important detail at the right moment can have a massive impact. [23:32] We form an idea of who we are, what we are about, and the brain is really good at explaining why every action supports the way we see ourselves. [26:30] The main point I want to make is that our busy brains have a lot going on and when you are asking or offering something to someone, the way you present that information matters because the brain will assume that whatever you bring up is being brought up for some reason and it has a lot of weight on the decision the person makes in that moment. [28:46] Unity is an amazing concept that can help you relate better to those around you and have a higher likelihood that things will just flow better and be easier for you. [29:05] Take Melina's Unity Challenge. Do the 20 statement challenge Dominic talked about in the snip from his episode on The Power of Us. Next, pick three people whom you can practice on finding a new opportunity for unity with. Use your freebie worksheet in these notes to help! [31:23] The second challenge you could take on would be to look at the short term, and if there is someone you need to ask for a favor from or to pitch something to. [32:31] Try out one or both of these challenges and share it with Melina on social media. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international speaker, coach and consultant, he specializes in applying the science of influence in everyday business situations. Brian spent more than 30 years in the insurance industry and is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling for Relationship Driven Insurance Agents was an Amazon new release bestseller. Key Takeaways. Brian breaks down what precisely The Cialdini method certified trainer designation isInfluence and persuasion; how these two can be used interchangeably to modify or change human behaviorExamples of areas where influence and persuasion can be applied to get people to say yes more aside from sales and the customer side of thingsThe intricacies of culture in organizations and the many things that go into changing an organization's culture to a more customer-centric strategyThe human psychology and where it applies in sales from a lead generation point of view The step-by-step process from research to outreach up to establishing a relationship through authority, social proof, and scarcityHaving a better and more creative opening statement to catch people off guard and catch people's attentionHow does one learn to be more persuasive and start to influence behavior? Connect With Brian LinkedIn - https://www.linkedin.com/in/brianfahearn/ Website - https://www.influencepeople.biz/ Twitter - https://twitter.com/BrianAhearn Email - brian.ahearn@influencepeople.biz Amazon - https://www.amazon.com/Brian-Ahearn/e/B07W4S51Q4
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
In this episode, Brian Ahearn, ,
Insurance Dudes: Helping Insurance Agency Owners Gain Business Leverage
The World Famous Insurance Dudes chat with Brian AhearnWe Are Insurance Dudes!!! We Are Here To Learn From All The Incredible Insurance Dudes And Dudettes We Speak With And To Pass The Knowledge Nuggets That We Learn To Our Dedicated And Amazing DudeNation!For All Things Related To Being An Insurance Dude or Dudette, Incredible Tips, Amazing Tools, and Valuable Resources Check Out The Insurance Dudes Hub!https://www.theidudes.com/Are you interested in learning “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775..................................................................................................................................................................About BrianBrian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer, TEDx presenter, and consultant, he specializes in applying the science of influence in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His new book, Persuasive Selling, debuted as an Amazon new release bestseller.Brian's LinkedIn courses on persuasive selling and coaching have been viewed by nearly 400,000 people around the world.DescriptionMuch of your professional success and personal happiness depends on your ability to get others to say "Yes!" to you. You don't need to rely on hunches, advice, or trial and error to get to yes because there are more than seven decades of research into the psychology of persuasion. Learn what the science says and "Yes!" will come sooner and more often.Brian Ahearn is an expert trainer who specializes in applying the science of influence to everyday situations.Brian Ahearn is the chief influence officer at Influence PEOPLE. A trainer, keynote speaker, coach, and consultant, he specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT®) designation. Brian earned this specialization in the psychology of persuasion directly from Robert B. Cialdini, PhD—one of the most cited living social psychologists in the world when it comes to the science of ethical persuasion.Brian's passion is helping people achieve greater professional success and enjoy more personal happiness. He does this by teaching how to ethically move people to action through the science of persuasion.Website: https://www.influencepeople.biz/Linkedin: https://www.linkedin.com/in/brianfahearn/Facebook: https://www.facebook.com/brian.ahearn1
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. We discuss: Why influence is critical for the success of a consultant [03:06] How to feel comfortable staring at a camera [06:25] The more you like them, the more they like you [09:17] How to learn to write in a story format [11:23] The lie about becoming like Ernest Hemingway [15:33] When your biggest critique likes your book [17:32] A family legacy that embraces the power of story [19:08] Brian's first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 4,000,000 people around the world. Learn more about Brian at https://www.influencepeople.biz/ (https://www.influencepeople.biz) and https://www.linkedin.com/in/brianfahearn/ (LinkedIn).
Insurance Dudes: Helping Insurance Agency Owners Gain Business Leverage
The World Famous Insurance Dudes chat with Brian AhearnWe Are Insurance Dudes!!! We Are Here To Learn From All The Incredible Insurance Dudes And Dudettes We Speak With And To Pass The Knowledge Nuggets That We Learn To Our Dedicated And Amazing DudeNation!For All Things Related To Being An Insurance Dude or Dudette, Incredible Tips, Amazing Tools, and Valuable Resources Check Out The Insurance Dudes Hub!https://www.theidudes.com/Are you interested in learning “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775..................................................................................................................................................................About BrianBrian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer, TEDx presenter, and consultant, he specializes in applying the science of influence in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority. His new book, Persuasive Selling, debuted as an Amazon new release bestseller.Brian's LinkedIn courses on persuasive selling and coaching have been viewed by nearly 400,000 people around the world.DescriptionMuch of your professional success and personal happiness depends on your ability to get others to say "Yes!" to you. You don't need to rely on hunches, advice, or trial and error to get to yes because there are more than seven decades of research into the psychology of persuasion. Learn what the science says and "Yes!" will come sooner and more often.Brian Ahearn is an expert trainer who specializes in applying the science of influence to everyday situations.Brian Ahearn is the chief influence officer at Influence PEOPLE. A trainer, keynote speaker, coach, and consultant, he specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT®) designation. Brian earned this specialization in the psychology of persuasion directly from Robert B. Cialdini, PhD—one of the most cited living social psychologists in the world when it comes to the science of ethical persuasion.Brian's passion is helping people achieve greater professional success and enjoy more personal happiness. He does this by teaching how to ethically move people to action through the science of persuasion.Website: https://www.influencepeople.biz/Linkedin: https://www.linkedin.com/in/brianfahearn/Facebook: https://www.facebook.com/brian.ahearn1
Brian Ahearn, author of Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical Bill Ringle and Brian Ahern discuss how to improve your ability to influence others ethically as a small business leader. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. #pp-podcast-9325 a, .pp-modal-window .modal-9325 a, .pp-modal-window .aux-modal-9325 a, #pp-podcast-9325 .ppjs__more { color: #0033CC; } #pp-podcast-9325:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-9325:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-9325:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-9325 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-9325 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-9325 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-9325 .pod-entry__play *, .pp-modal-window .aux-modal-9325 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-9325.postview .episode-list__load-more, .pp-modal-window .aux-modal-9325 .episode-list__load-more, #pp-podcast-9325:not(.modern) .ppjs__time-handle-content, .modal-9325 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-9325:not(.modern) .ppjs__audio-time-rail, #pp-podcast-9325.lv3 .pod-entry__play, #pp-podcast-9325.lv4 .pod-entry__play, #pp-podcast-9325.gv2 .pod-entry__play, #pp-podcast-9325.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-9325.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-9325.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-9325 button.episode-list__load-more, .pp-modal-window .modal-9325 .ppjs__audio-time-rail, .pp-modal-window .modal-9325 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-9325 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-9325 button.episode-list__load-more:hover, .pp-modal-window .modal-9325 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-9325 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-9325 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-9325 .ppjs__button.toggled-on, .pp-modal-window .modal-9325 .ppjs__button.toggled-on, #pp-podcast-9325.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-9325.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-9325.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-9325.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-9325.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-9325.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-9325.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-9325.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-9325 .ppjs__share-button, .modal-9325 .
Brian discusses how influence really boils down to investing in people. — YOU'LL LEARN — 1) The secret to liking and being liked 2) How to use contrast to be more persuasive 3) How to use LinkedIn to create real-life connections Subscribe or visit AwesomeAtYourJob.com/ep739 for clickable versions of the links below. — ABOUT BRIAN — Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 400,000 people around the world. • Book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical • Book: The Influencer: Secrets to Success and Happiness. • Business: Influence PEOPLE — RESOURCES MENTIONED IN THE SHOW — • Book: You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters by Vanessa Bohns • Past episode: 701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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