Podcast appearances and mentions of Steve Benson

In this episode of the Transform Sales Podcast: Sales Software Review Series, Amir Reiter interviews Steve Benson, CEO of Badger Maps, Inc., a platform designed to help field sales teams optimize their routes and increase efficiency while out in the field. Steve explains how Badger Maps helps field salespeople visualize their customers and prospects on a map, allowing them to prioritize their meetings and plan their routes more effectively. The tool integrates with CRM systems and provides insights into sales performance, reducing mileage and increasing the number of face-to-face meetings by 20%. Badger Maps is ideal for field sales teams in industries such as medical devices, veterinary services, and retail, typically for those conducting 4-12 meetings a day. Pricing starts at $58 per month, making it accessible for both individual reps and large companies. Try Badger Maps here: https://getcloudtask.com/badgermapping #TransformSales #salessoftware #cloudtask

In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.The company's inception (00:00)Steve Benson discusses the initial plans and challenges faced while starting the company.Introduction to the Scaling Edge podcast (00:57)Stephen Lucas introduces the podcast and its purpose.Steve Benson's background and move to Spain (01:31)Steve Benson shares his background, the company's location, and his move to Spain.Discussion on language accents (02:48)The speakers talk about the challenges of understanding different Spanish accents.Introduction to Badger Maps and its features (04:51)Steve Benson explains the purpose and features of Badger Maps for field salespeople.Challenges faced by field salespeople (06:23)The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.Evolution of mapping technology (08:19)The conversation delves into the impact of mapping technology on human lives and its evolution.Discussion on business ideas and mapping technology (10:55)The speakers talk about the impact of mapping technology on various businesses and its potential.Early team and growth of Badger Maps (14:28)Steve Benson discusses the early team and the significant growth of Badger Maps over the years.Future plans for Badger Maps (15:49)The conversation focuses on the future direction and growth strategies for Badger Maps.Focus on user value and monetization (18:27)The speakers discuss the importance of focusing on user value and monetization for business growth.Contact information for Badger Maps (19:08)Steve Benson provides contact information for reaching out to Badger Maps.#CEO #BadgerMaps #Stephen Lucas #ScalingEdgepodcast #mobile #mapping #applications #fieldsales #fieldservice #mappingtechnology #company #growth #value #existing #user #base #profitability #scalingabusiness #mobileworkers #BadgerMaps #fieldsales #fieldserviceindustry

Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement! Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Referrals are Badger Maps' biggest driver of new business due to their focus on serving salespeople who naturally share recommendations. To maximize referrals, reward both referrers (e.g. gift cards) and referees (e.g. extended trials), make asking easy for all customer-facing roles, and track metrics. The #1 problem Steve sees working with 4,100+ sales teams is not leveraging best practices and knowledge sharing across team members. Sales leaders should facilitate bite-sized internal training sessions where team members share specialized processes and methods with their peers. Badger Maps saves field sales reps 5-10 hours per week by optimizing routing and planning to reduce drive time between meetings. Technology enables today's sales reps to achieve 3x the productivity compared to manual processes. Most sales teams underutilize the array of technologies available to free up time and scale reach. BEST MOMENTS "If you make [salespeople] happy, they will spread the word for you to their friends and people they work with." "Someone in the organization knows like there's a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn't shared across the organization very well." "Have Jessica from Tulsa explain to the rest of the team how she's doing this really smart thing that she's doing. "You can make one guy into three guys really with the right kinds of tools." "I would guess thousands of [sales teams] over the years...I've worked with in different capacities." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Témoignage de Steve Benson, transporteur funéraire. Là où on s'attendrait à trouver un personnage sombre et sans émotion, on découvre un humain touchant doté d'un grand coeur, mais surtout, d'un incroyable sans-froid. Entrevue et montage réalisé par Simon Predj ArsMoriendiPodcast.ca

How can sales managers help their teams be better negotiators? How can you develop internal coaches who can help their team members improve their sales and negotiation skills? Steve Benson—the Founder and CEO of Badger Maps—shares how you can empower your team to sharpen each other's skills in this episode of Negotiations Ninja.  Outline of This Episode [1:52] Learn more about Steve  [3:00] How can sales managers help their teams be better negotiators?  [7:13] How can you determine who's a great teacher? [9:14] Mastering the onboarding and training process [12:30] The characteristics of a good coach [14:42] Navigating the price conversation  [18:41] Learn more about Badger Maps [20:29] Why Steve created Badger Maps [21:21] Badger Sales University  Resources & People Mentioned Badger Sales University  Outside Sales Talk podcast Connect with Steve Benson Badger Maps Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

Steve Benson's leadership journey is a masterclass in resilience, grit, and innovative growth strategies. As the Founder and CEO of Badger Maps, an app for B2B field sales, he has mastered focusing on the ideal customer profile and harnessing the power of offshore talent. Join Jim and Steve as they discuss Steve's bootstrapping journey all the way to up to 5.4 million ARR. 3 Key TakeawaysEstablish a Dedicated Support Team Separate from Sales: For years, Steve's sales team handled all customer calls, which was effective for sales inquiries but less so for support issues. To enhance efficiency and focus, we have now segregated these functions. While the sales and support teams maintain communication for cohesive operations, this separate allows the sales team to focus exclusively on sales activities, ensuring a more targeted and effective approach. Leveraging Offshore Software Development Talent is Table Stakes for Bootstrapping a Company: In the US, exceptional software engineering talent commands a premium price, justifiably for those prioritizing domestic sourcing. However, for startups operating without significant external funding or capital, exploring offshore software development partnerships can be a strategic move. Countries like India, Poland, and Brazil offer a wealth of skilled professionals, providing a diverse array of options for cost-effective and quality development solutions. When Searching For a Loan, Compare Like-For-Like: Some companies offer revenue-based loans. Others offer discount rate loans. And of course there are APR loans. When you're shopping around, convert every offer to APR so you can compare apples to apples. ResourcesSteve Benson on LinkedIn: https://www.linkedin.com/in/stevenbenson/ Badger Maps: https://www.badgermapping.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ (Use the following code for first month free, 2nd month 80% off: STEVE80)Steves Outside Sales Talk Podcast: https://www.outsidesalestalk.com Steve on Instagram: https://www.instagram.com/stevebensonsf/ Steve on Twitter/X: https://twitter.com/SteveBenson About Our Guest Steve Benson is CEO and founder of Badger Maps, the #1 app in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk, a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show...

Steve Benson möchte dabei sein, er will ganz oben mitmischen. Denn er liebt Musik, seit er denken kann und komponiert bereits in Kindertagen seine ersten Songs. Doch der Hit will ihm einfach nicht gelingen. ***Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html ***Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Acts 9:32-43 Guest speaker Dr. Steve Benson

Going into 2023 as a sales professional is going to be challenging. You have to be equipped with the right tools and the right people if you want to succeed. Start selling value to your customers. Start coaching your sales team. Start investing in the necessary tools you need to survive the upcoming economy. Join Doug C. Brown as he talks to the CEO and founder of Badger Maps, Steve Benson about the challenges you will be facing in 2023 in sales. In this episode, you will learn:- How to give value to your customers as a salesperson going into 2023.- The importance of coaching and managing your team as a leader.- What kind of sales mapping tools do you need to succeed in 2023?

In this episode of SaaS Origin Stories, Phil speaks with Steve Benson, CEO of Badger Maps, a San Francisco based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation.Steve is also the Founder and CEO of Badger Sales University, the Host of the ‘Outside Sales' podcast, the President of Sales Hall of Fame, a LinkedIn Learning Instructor at LinkedIn, and a Field Sales Efficiency Expert at Sales Experts Channel. They take a deep dive into the financial implications of starting a SaaS business and what to look for when searching for investors. They also delve into how to do research for your product, how to put the odds in your favor as a business, and what kind of game you want to play as a founder.Guest at a Glance:Name: Steve BensonAbout Steve: Steve Benson is the CEO of Badger Maps, a San Francisco based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation.Steve is also the Founder and CEO of Badger Sales University, the Host of the ‘Outside Sales' podcast, the President of Sales Hall of Fame, a LinkedIn Learning Instructor at LinkedIn, and a Field Sales Efficiency Expert at Sales Experts Channel. Steve on LinkedInBadger Maps on LinkedInBadger Map's WebsiteTopics we cover:The purpose of Badger MapsWhy field salespeople's results are trackedGet to know your user baseThe process of SaaS product fundingShould you use debt?Putting the odds in your favorWhat investors are looking for in a successful SaaS productShould you sell when your company grows larger?What game do you want to play as a founder?Key Takeaways:Get to Know Your User BaseBadger maps was designed to make salespeople's lives easier by planning their routes and figuring out the best ways to get somewhere in the most efficient way possible. Steve achieved this by speaking with multiple salespeople, figuring out what they needed and what the most common issues in their jobs were. By doing this, he wasn't just trying to find out if his product was a good fit for the market, but was also creating his first generation of customers. You can find them on LinkedIn and ask specific questions without sounding salesy, and once they understand who you are and what you're doing, you can start to ask if they'd be interested.“I spoke with hundreds of people who were either the end user of the product,  the manager of the end user of the product, the trainer, VP of sales - I spoke to a ton of them. That's a really important thing to do I think, because you're not just figuring out if this is a good fit for the market, but that becomes your lead generation for your first deals.”Funding the BusinessSteve was very lucky in the beginning of his career - he used to work at Google and had saved up quite a bit of money, so he had that side of the company sorted! But he needed to find three employees: an engineer, a product/general technologist, and a general business strategist. At first, he was paying only for those three but not himself, and after three years he eventually managed to get there. Starting a business is a risky game, but it worked out.“Most people aren't sophisticated enough to understand the risk of these things. If you were to ask someone what's riskier: investing in a bank that's in the news for being shaky or this startup. They're probably going to say the bank because they're in the news for being risky. It's like, no no, the startup is way riskier.”Be Careful About Getting Into DebtA lot of startups will take out loans from bigger companies, and although Steve did this, he recommends that most people don't, because at the end of the day you still have to pay it back. If your company doesn't go the way you thought it would, then you'll find yourself in a lot of trouble. He's been quite clever about dipping in and out of debt, he's made sure that he's been earning enough to justify it and going to places that really understand SaaS. You can't just go to the bank and ask for a loan as they won't fully understand it.“When you're a startup, a lot of the debt products you can get are very expensive, and expensive debt products are very risky. Because the problem with debt is you have to pay it back and you've gotta pay it back on time or literally you lose your company.”What Game Do You Want to Play as a Founder?There are a lot of problems you could fix with the help of SaaS due to the abundance and acceleration of technology in the twenty-first century, but you have to ask yourself the following questions: what game are you going to play? How are you going to look for investors and make sure your business stays healthy, alive and well, and profitable? Some investors may want you to go in a different direction than what you planned, so you need to think about who you're investing from and how much control you get over your business.

Working at Google's mapping team, Steve Benson thought that field salespeople needed a lot more functionality to adequately plan their routes. So, in 2012 founded Badger Maps and set out to build a tool where field sales teams could not only build routes, but also visualize their customers on a map on their mobile device that automatically connected with their CRM. To ensure product/market fit, Benson personally talked to hundreds of field salespeople to ensure that this was a problem worth paying for and not just a nice-to-have. Key takeaways from this episode: When and what skills/background to look for when hiring the first salesperson. The importance of founder involvement in early product management. Debt vs. equity financing and how Badger Maps used debt most effectively.The role that thought leadership content played in building their reputation. Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

Some referrals are through people you have relationships with. Others are from friends and family. Still others are from customers. They all have a different impact depending on the industry you're in. But generally speaking, referrals need to be a large part of your sales strategy. Steve Benson agrees with this sentiment but believes there's an easier way to get referrals: Call them “introductions” instead. Listen to this episode to learn why he takes this stance!  Outline of This Episode [1:05] What are referrals? How do they work?  [1:52] Common mistakes salespeople make asking for referrals [2:38] How to leverage social media to generate referrals [3:23] Using referral-based selling as a sales strategy [4:41] How to measure the success of a referral program  [6:11] How to ask for referrals without being pushy [6:40] Best practices for requesting referrals [8:08] The role of technology in referral selling [10:35] Steve's top 3 referral selling dos and don'ts [12:29] Leveraging the power of introductions Connect with Steve Benson Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Steve Benson CEO of Badger Maps | Riderflex - Recruiting & Sourcing Steve Benson is an accomplished entrepreneur and business leader with a diverse background in sales, software development, and technology startups. He holds a Bachelor of Science degree in Industrial and Labor Relations from Cornell University. Prior to founding Badger Maps, Benson gained valuable experience in sales and software development during his tenure at Google and IBM. Benson's expertise in sales and marketing, as well as his passion for helping salespeople succeed, have earned him recognition from various media outlets and speaking engagements at industry events. Steve Benson also hosts the popular "Outside Sales Talk" podcast. Through this platform, he shares his vast knowledge and expertise with fellow sales professionals and entrepreneurs. Benson's podcast has become a go-to resource for those looking to stay up-to-date with the latest trends and best practices in the industry. Badger Maps is a San Francisco-based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. Check out Badger Maps: https://www.badgermapping.com/ Watch the Full Interview: https://youtu.be/S_JFv7M_9hA Get your copy of "The Riderflex Guide: Inspiring & Hiring". It contains 30+ years of experience in entrepreneurship and executive leadership. Managers don't always have all the answers. This guide can help with some of the most basic but sought-after answers. Get your copy of "The Riderflex Guide: Inspiring & Hiring" - https://amzn.to/3N16Y4M     On the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEOs, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses.  Riderflex is a national, Colorado-based, premier headhunter, RPO, and employment agency; recruits and searches the top talent for staffing your teams. Top Executive Recruiting Firm - https://riderflex.com/ #stevebenson #entrepreneur #salesexpert #startupfounder #outsidesalestalk #theriderflexguide #theriderflexpodcast #podcast #interview #entrepreneur #BestColoradoRecruitingFirm #BestExecutiveRecruitingFirm #headhunter #staffingfirm #Denver #Colorado Podcast sponsor: Marketing 360 is the #1 platform for small businesses and it's everything you need to grow your business. marketing360.com/riderflex  --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask: "How can I fund my idea and get capital to scale?" Steve brings uncommon insight into SaaS growth and funding options. He shares his journey of bootstrapping and his decision not to raise capital when it was time to scale up (and what he did instead) Using this strategy, Steve was able to make investments, hire people and steer the company in the right direction. He delivers sales insights on the differences between remote and in-person selling, and how to build strong relationships with customers in any environment. No stranger to media, Steve is the host of Outside Sales Talk, a podcast specifically for outside salespeople.Key Takeaways00:00:48 Jeff's Spring Break: An “almost-skiing”-career 00:06:28 Steve's Founder Journey: A Story Of Persistence And Value Creation00:08:16 The Inflection Point: Mapping is Difficult and Hard Thing To Do00:10:08 How to Start a Software Company Without Venture Funding00:12:04 Bank Risk Tolerance Doesn't Include Financing Unproductive Enterprises00:14:41 Marketing Has the Lowest Net Present Value But the Best ROI00:15:24 Resource Availability Determines Early Hiring Strategy00:16:33 Organization Structure Matters and How It Benefits Your Business00:18:41 Building A Strong Sales Team:00:18:55 Putting Layers in Place, Put Customers First00:20:22 Cash Flow Management and Forecasting Are Essential00:21:46 Revenue-Based Loans Change Your Repayment Amount00:24:30 Money Professionals Have Dozens of Small Jargon to Cheat You Over00:25:34 Steve's Clever Loan Escape 00:26:28 The Evolution of SaaS Over The Years00:29:06 Recognizing SaaS is Essential To Economy and Business Transformation00:30:20 Shocking Truth: How Many Ways Our Solution Can Be Used!00:31:12 Badger Sales University - Sales Training for ALL - Including You00:34:56 Coaching and Leveling Up Your Team Regardless of the Economy00:36:25 Face-to-face Meetings Accelerate Sales00:38:01 Remote Sales: Faster, Cheaper, but Better?00:39:24 Get to Know About Badger Maps00:40:54 The Legend Of Badger Maps00:42:37 The Trick to Pick A Global NameTweetable Quotes“A lot of startups die because they don't listen to the person who's really talking to the customers.” - 00:19:15 Steve Benson“Paying attention to the terms is so important.” - 00:26:11 Jeff Mains“We often need to relearn to prospect and rethink who we're selling to in a bad economy.” - 00:36:12 Steve Benson“I mean, face-to-face meetings are really important to lots of different types of sales. They shorten sales cycles. They need relationships, and I think they're always going to be important.” - 00:36:57 Steve Benson“And you got to read contracts real carefully. Anyone that deals professionally in money you have to be real careful with because they've got lots of little terms to screw you.” - 00:24:34 Steve Benson“Growth is one area where you never want to slow down and you certainly don't want to fall down.” - - 00:03:29 Jeff MainsSaaS Leadership LessonsALWAYS listen to the person who actually talks to customers.Reading the terms carefully is very crucial! That's a really important indicator to keep an eye on.Your company's business structure will affect taxes, personal asset risk, and your ability to raise money from angel investors or...

Badger Maps is a San Francisco-based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. Connect with Steven

Every company founder sets out to change the face of their industry. Eventually, after years of working long hours and pouring every ounce of energy into building a successful business, the company becomes too large (and important!) for one person to handle.To get to the next level of growth, all founders must pass the torch – especially when it comes to building and managing a sales team.So, when do you know when to take the leap from a founder-led to team based model? Is there ever a right time? Who do you hire? How can you ensure that the team you build shares your vision for your company?The questions go on and on. Thankfully, we know a guy with all of the answers.On this episode of The Evolved Sales Leader, Badger Maps founder Steve Benson shares his expert insight on scaling readiness, the power in hiring your first sales leader, and much more.Listen in as we discuss:Understanding when it's the right time to scale a companyReal-life go-to-market transitions and scenariosThe process of moving from a founder-led to team-based sales modelHiring your company's first sales role responsibly, with leadership in mindCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Every company founder sets out to change the face of their industry. Eventually, after years of working long hours and pouring every ounce of energy into building a successful business, the company becomes too large (and important!) for one person to handle. To get to the next level of growth, all founders must pass the torch – especially when it comes to building and managing a sales team. So, when do you know when to take the leap from a founder-led to team based model? Is there ever a right time? Who do you hire? How can you ensure that the team you build shares your vision for your company? The questions go on and on. Thankfully, we know a guy with all of the answers. On this episode of The Evolved Sales Leader, Badger Maps founder Steve Benson shares his expert insight on scaling readiness, the power in hiring your first sales leader, and much more. Listen in as we discuss: Understanding when it's the right time to scale a company Real-life go-to-market transitions and scenarios The process of moving from a founder-led to team-based sales model Hiring your company's first sales role responsibly, with leadership in mind Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Join our resident Business Ninja Jamie, together with the Founder and CEO of Badger Maps, Steve Benson, as they talk about Customer Relations Management, sales teams, and the integral part mapping plays to on-field salespeople. Learn more about Badger and how you can upgrade your business' CRM with mapping and routing through their app. Badger is the #1 app for field salespeople and is the secret weapon of sales teams. Their software enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. It's a field sales management solution that offers planning, routing and scheduling features combined into one integrated application.Find out more about how Badger can help your business grow by visiting their website at  www.badgermapping.com-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/#jamiemacmillin#StevebensonWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

On this episode of the Outside Sales Talk Podcast, Jon Dwoskin talks with host Steve Benson about How to Create Rewarding Sales Goals in 2021.    Jon discusses how mentorship can be an effective tool to master your craft, grow your business, and stay relevant in the industry.   Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

My guest this week is Ellingham and Ringwood RFC President, Steve Benson.   This interview was recorded in September of 2022 and we talked about Steve's playing days - which are still going on by the way - his years in refereeing, and some incredible insight into what it takes to start minis, juniors, girls, and women's rugby sides.   We chat about all the good things going on at Ellingham and Ringwood including the 15 year process of moving the club to a new ground and building a clubhouse and we discuss the absolutely wonderful 'Fancy dress 7's and Beer Festival' event that they hold every year.   LINKS Steve Benson on Twitter @2SBenson and on LinkedIn https://www.linkedin.com/in/steve-benson-8b848a54/ Doddie Aid - https://doddieaid.com/ Ellingham & Ringwood RFC - https://www.errfc.com/   PODCAST KIT Everything I use to create, edit and produce this podcast can be found on my Creating a Podcast (https://www.amateurrugbypodcast.com/creating-a-podcast/) page.   SUPPORT If you would like to support the podcast in some way then there are plenty of options for you on my Support the Podcast (https://www.amateurrugbypodcast.com/support/) page.

Learn Speak Teach episode 45 w/ Steve Benson of Badger Maps. Watch The Full Episode: https://youtu.be/y684k9m3YEU Full Show Notes at: https://realbusinessconnections.com/episode/stevebenson/ During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Steve Benson [03:26] What inspired Steve to outside sales, and his passion for what he does [05:22] How Steve built Badger Maps and what they offer in sales [07:06] Tools that Steve recommends to enhance your sales and market motion [13:25] CRMs and Steve's advice on what to go for if you are starting out [18:50] Some mistakes that people make in sales and business development [22:30] How Steve started with one idea and all the others came about [29:58] The process of how educators can join Steve's platform to sell their courses [31:44] How to empower experts in your team to be leaders and coaches [35:52] The rapid fire round [36:13] About Steve's podcast and podcasts that he listens to [39:06] Steve's most profound moment so far in his career [40:39] How to reach out and connect with Steve [41:24] Ending the show and call to action Notable Quotes ~ “It's worth having someone on your team focus on the sales operations, technology, and enablement. If you have 10 salespeople, the 11th person on the team should be the person you bring on to manage the operations and technology.” ~ [11:41] ~ “Everyone has a CRM. If your CRM is just taking notes and putting them all over your desk, that is still a customer relationship management system.” ~ [14:05] ~ “Choose a CRM and other technologies that really fit with what your motion is going to be as you scale.” ~ [15:29] ~ “On day one, a spreadsheet is fine, but once you have 3 or 4 people that are interacting with customer data, you probably want to upgrade to a CRM, and if you are a small company, Hubspot is a great recommendation.” ~ [15:42] ~ “As a sales manager, you know what is important, you can figure out when your team is good for different individual skillset, you can feel out who is great at what and enable them to be a leader on the team and teach everyone else how they can do it for your product specifically.” ~ [33:31] ~ “As the sales manager, you don't have to be the expert in everything. Find the expertise in your team and empower them to be coaches.” ~ [34:46] Real Business Connections is made possible by www.balbertmarketing.com

Storytelling is how you help prospects and customers remember you and understand your product (and why it's valuable to them). Humans interpret things through stories. If you can tell a story that makes sense, you'll be more successful. But if you can tell a story interweaved with tension and release, you'll hook your listener and they'll be more invested in what you have to say. Steve Benson shares why this is his favorite storytelling strategy in this episode of Sales Reinvented!  Outline of This Episode [0:54] Why storytelling skills are important in sales [1:32] Is storytelling a skill that can be learned? [2:18] Tension and release are key to a great story [3:28] The attributes of a great storyteller [7:34] Resources to improve storytelling abilities [9:04] Steve's top 3 storytelling dos and don'ts [12:59] Stories have the power to win new business Tension and release are key to a great story Some people are better speakers than others—but is it because they're born that way or learned those skills as a young child? Anyone can become a better storyteller. It's about communication, being articulate, and understanding the elements of what makes a story.  When you're in a conversation and want to sound interesting, it comes down to tension and release. You lay out the characters, where you are, what time it is, and set the scene. Then you describe the tension/problem and the resolution. Movies build tension and have small resolutions throughout the story that keeps you hooked. The attributes of a great storyteller You need to be articulate and use variability within your voice. You can use a coach to learn what you're doing right or wrong. Are you calm and relaxed? Or tense? You need to be confident, clear, crisp, and articulate. But the most important thing is to tell good stories that are interesting and relatable.  When you're selling a service or product, a prospect is thinking about it from different perspectives, which is why it's important to ask them questions so you understand how they view the problem. Then you can serve a story that's framed in the right way. It all starts with asking, “Why are we here today? Why did you invite me in?” When you do this, your stories will resonate intensely.  Steve's top 3 storytelling dos and don'ts Steve shares a few key dos and don'ts of the storytelling process:  Use storytelling to address objections before they're voiced. If you suspect a customer will have a certain problem or question, bring it up casually and answer their question with a story.  Use stories to make it easy for a prospect to say yes. You can shorten your sales cycle if you can help people connect with others who have been in a similar situation. It takes risk off the table.  Uncover what the story needs to be about. Uncover the prospect's perspective so you map the right story and frame it correctly.  Don't wing it. It's better to have a framework for storytelling in your mind (set up the story, move into the problem/tension/challenge, and share the challenge).  Don't make your salespeople make up their own stories. Have a place where they can share relevant stories and build them into your sales culture.  Don't be boring. When you tell a story, use excitement in your voice. Build tension and release tension throughout your story to keep things interesting.  Stories have the power to win new business When BadgerMaps was a startup (2013) they offered a service that did one thing well: They took customers and put them on a map so you could see where all your customers were based on their specific attributes. They were courting a large medical device company with revenues of $6 billion a year.  Because they were a small startup, they had to share who they were and what they did in an impactful way. They had to come across as trustworthy. So they were honest and open about where they were—but shared where they planned to go. They signed a three-year deal with the medical device company—large enough to cover their expenses for the entire next year. It allowed them to build out the product for other companies.  Learn more about Steve's storytelling process in this episode of Sales Reinvented! Resources & People Mentioned Say Less and Sell More: The Art of Storytelling Leveraging Storytelling to Close More Sales Connect with Steve Benson Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

On today's show we have Steve Benson joining us. Steve is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.   In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk - a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame.   More from Steve:  Badger Maps Website: https://www.badgermapping.com/ Outside Sales Talk Podcast: https://www.outsidesalestalk.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ Linkedin Steve: https://www.linkedin.com/in/stevenbenson/     Want more Business Choreography?  Check out… Website: Bizchoreo.com BC Group: https://bizchoreo.com/group  

You lose 8 hours a week behind the wheel. Get the fastest route to all your daily sales appointments! Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk – a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Steve Benson:  Website: https://www.badgermapping.com/ Twitter: https://twitter.com/SteveBenson Instagram: https://www.instagram.com/stevebensonsf/ LinkedIn: https://www.linkedin.com/in/stevenbenson/ Facebook: https://www.facebook.com/benson.steve

The software industry is always changing and evolving. So what will be the biggest trends in software for 2022? In this video, Steven Benson discusses the latest trends in software and how they will shape the future. Find him at: Linkedin: https://www.linkedin.com/in/stevenbenson/ Instagram: https://www.instagram.com/stevebensonsf Twitter: https://twitter.com/SteveBenson Facebook: https://www.facebook.com/benson.steve Linkedin Business: https://www.linkedin.com/company/badger-mapping-solutions/ Instagram Business: https://www.instagram.com/badgermaps/ or @badgermaps Twitter Business: @BadgerMaps --- While you're at it, follow us on all social media platforms: Facebook: https://www.facebook.com/AiNerdOfficial Instagram: https://www.instagram.com/ainerdofficial/ Twitter: https://twitter.com/AINerdOfficial LinkedIn: https://www.linkedin.com/company/ainerd Be my next guest! Let's find time at https://calendly.com/instarel/learn-more Don't forget to subscribe to never miss out on our next episode.

On this episode of Sales Talk for CEOs, Steve Benson, CEO of Badger Maps, joins me as an Expert to talk about what CEOs can (and should!) be doing to level up sales at their company. Now hold on a moment before everyone goes, "Wait a minute, I have a sales leader who does that. I have a CRO in place. I have a VP of sales." Yes, I'm sure you do. But CEOs always have a role in sales, regardless of whether the company was just founded or is a mature business. The role changes as you grow, which is what we're talking about during this podcast, a special episode in my Experts Series.During our discussion of how CEOs can level up sales, Steve and I focus on three important roles in sales that CEOs must embrace. CEOs are responsible for building the sales organization. Steve has tips on how to do that and how the strategy changes based on how long your company has been in business. CEOs are responsible for creating a feedback loop and using that to make decisions. Steve shares his thoughts on how the CEO can get data and what to do with the feedback you receive. CEOs are responsible for creating a culture of learning and curiosity. Steve offers advice on how he trains and develops his sales team, as well as makes ideas on how to make changes when needed. These are three roles that every CEO should look at improving in their company in order to level up sales. Get started today by listening to this episode! Highlights5:58 Building your sales team8:55 Staying involved in the feedback loop14:20 Taking action on the feedback you receive19:08 Coaching VPs of sales to make the right hires24:32 Making changes to your sales organization29:00 Developing your sales team internally and externally33:22 The benefits of peer-to-peer training38:30 Encouraging a culture of learning QuoteGreat CEOs are, first and foremost, on the sales and customer success team.As a CEO, you should be in the sales seat, driving new business, keeping customers happy, and have your fingers on the pulse of those parts of the business. Connect with Steve Benson in the links below:Website: https://www.badgermapping.com/LinkedIn: https://www.linkedin.com/in/stevenbenson/  You can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/ 

Questa traccia vola in Ucraina In sottofondo, dalla radio, "You're my heart you're my soul" cantata dai Modern Talking (autore Steve Benson-etichetta Bmg, Hansa-1984 all rights reserved)

Startup Sales is helping early stage B2B startups get to $5 million ARR then scale to $25 million. With this podcast we help founders and early sales leaders with building a repeatable and scalable sales process. We have workshops for early stage startups with an average sales price over $1,000 monthly.

We live in a noisy world where it's hard to focus. But you can manage your territories better with great territory planning. If you're a salesperson in the field every day, proper route planning can be a gamechanger. The right tool not only helps you plan the most efficient route but also helps you prioritize your sales calls in any way you see fit—annual spend, important relationships, and more. Steve Benson joins Paul in this episode to talk about his revolutionary route planning too, Badger Maps.  Outline of This Episode [0:46] Territory sales planning: underrated by salespeople? [1:27] Sales territory planning can reduce reactive sales activities [2:28] The ingredients of the ideal territory sales plan [3:54] Attributes and characteristics of a great salesperson [5:57] Tools + tactics + strategies to improve sales planning skills [8:20] What Badger mapping offers field-based people [11:32] Top 3 territory sales planning dos and don'ts  [14:42] The right tool boosts effectiveness enormously The ingredients of the ideal territory sales plan It's important to take your actual territory into account when you make a plan for your territory. You want to figure out how to plan your day in a way that hits the most important customers efficiently. You need to be organized and gather data so you can prioritize in the first place.  Some people are more organized by nature. Likewise, some people—and cultures—have a better grasp of geography than others. Some people can visualize things and use mapping or routing tools. Those that struggle with geography—and even those that are skilled—can benefit from tools like Badger Maps. Paul covered the NE part of England when he first started in sales. His trunk was full of maps and he'd use 4–5 every single day. At the time, you had to master driving with one hand and navigating with a map in the other. He wished he had access to a tool like Bader Maps. So what can it do for you? What Badger mapping offers field-based people Steve was a geography major in college. He, too, used paper maps. But as mapping tools came out, he realized that sales territory planning was a problem that could be solved with technology and mobile devices. Bader Maps combines the ability to connect their customer's data (i.e. in their CRM) into a mapping environment. It helps them see their field and determine who to prioritize as a customer (spending can be color-coded, as one example).  It shows them where appointments are already set and helps them optimize a route based on priority. The app allows you to map out your sales territory in minutes—not hours. The algorithm behind building a route is heavy math that can't be done in your head. Badger takes mapping a territory, prioritization, and route-planning to a whole new level. It also allows you to change your route on the fly and adjust your day to prioritize high-value customers when necessary.  Top 3 territory sales planning dos and don'ts  Steve follows these simple—yet effective—when route planning for a sales territory. Take the time to get organized.  Leverage tools to be efficient; don't design sales territories by hand. Enjoy the strategizing. If you're in the right headspace it can be fun!  Don't do it by hand (using google maps, a calendar, and CRM).  Don't blow things off. Don't strategize alone, keep your team (including management) in the loop. They can help you brainstorm and improve.  Listen to the whole episode for more of Steve's tricks of the trade.  The right tool boosts effectiveness Steve works with a company with 300 sales reps. Each one of them manages 10 partner relationships with dentists. But many of them were competing for the same dentists. Their data was a mess. So Steve helped them connect Badger with their CRM. They organized their customers, guided them in the right direction, and their sales jumped 15%. They calculated their miles and meetings throughout the process. Their miles decreased 20% and weekly meetings increased 25%. When the whole company uses the product, the results can be astounding.  It's worth spending your time on route planning for your territory using the right tools. You'll drive fewer miles and bump your sales in a meaningful way. Learn more about Badger Maps in this episode of Sales Reinvented! Resources & People Mentioned Badger Mapping Connect with Steve Benson Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

As the old adage goes, you can't make more land. For home builders, anything that helps facilitate land deals is huge. That's where Steve Benson and his team come in—they provide land banking services for builders. Steve is the CEO of Essential Housing, and on this podcast he walks us through the nuances of land banking, a booming method to get deals done.

Let's Talk About It with Joyce Johnson with Guest Speaker Steve Benson #AuthorLife #SalesLifeLeading a team is no easy task, but it's especially challenging when you're in the midst of a crisis, whether on a macro- or company level. In times like these, it's best to avoid rumors and speculations that can make your team anxious—which is why according to Steve Benson, good communication and transparency are absolutely critical.In today's insightful episode, Steve discusses how leaders can rise to the occasion and be a source of stability for their downlines and clients. He also gives us some cost-cutting strategies to avoid layoffs and retain talent, plus some tips on keeping stakeholders engaged.  About the GuestSteve Benson has an extensive sales background, from outside sales with IBM to HP's District Sales Manager to Google's Regional Sales Manager. Today, he is focused on running his software business, Badger Maps, Inc., which helps outside sales teams manage their territory and increase their sales. He is also the host of the Outside Sales Talk podcast, co-author of Color Outside the Lines – Stories of Extraordinary Leadership, and President of Sales Hall of Fame, a platform that recognizes innovators in the field.  In This EpisodeWho is Steven Benson? [0:52] What empowered Steven to write about leading sales teams during an economic downturn? [2:56]How do you prepare for conversations with your team regarding critical decisions? [7:00]…and many moreQuotes“Leadership is always a challenge but especially in difficult times...the way you communicate, it needs to change, it's so important during a crisis, and you know, I think in a crisis your team's imagination can get the best of them, particularly within a large group [sic] and you are alone as a leader…and as a leader, you really need to communicate with your team in a transparent way, in a way that's realistic, and in a way that's optimistic.” [5:54]“As a sales leader, you want to tell people what the immediate term plan is. What are we doing right now to get through this, to get over this, to beat this?  What's the mid-term plan, and then what's the long-term plan? And then, account for all different external factors that you might have had to control for so that they know there's a plan.” [8:30]“It's important that they feel like there's a steady hand on the wheel, so they know what to expect.” [9:03]“One of the first things you should do when times are tough is figure out how to communicate to your customers what your true value is, how much value you are creating for their organization, and give them a way to count it. Help them understand, so they don't stop using your service.” [21:46]Resources MentionedSteven Benson's LinkedInBadger Maps' WebsiteSales Hall of Fame's WebsiteOutside Sales Talk PodcastColor Outside the Lines, Stories of Extraordinary LeadersJoyce Johnson's WebsiteJoyce Johnson's FacebookJoyce Johnson's LinkedInJoyce Johnson's YouTube Key WordsLeadership, Personal Development, Sales, Growth, Leaders, Author, Economic Downturn, Recession 

HIGHLIGHTS[3:06] Being a business owner with a sales background[6:59] Getting people onboard in your company - what you can do as CEO[10:50] Building the sales organization in your company[20:41] Supporting sales and the CEO's growing role[25:51] Making your customer feel important, secure and happy[31:00] Hiring outside help to communicate more freely in the office QUOTES[6:30]  “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”[7:00]  "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"[12:56]  "You do need to have experience with hiring sales people and it's definitely a skill"[20:43]  "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"  [24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business" Connect with Steve Benson in the link below:Website: https://www.badgermapping.com/LinkedIn: https://www.linkedin.com/in/stevenbenson/ You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

Steve Bensen believes that digital selling is important because it's how buyers are buying. And your best leads—the people most likely to purchase from you—look for answers about your company online. They're doing searches in Google, researching you, reading reviews, and looking at competitors. You need ads in the right places and content that will satisfy what they're looking for. You need to provide the answers to their questions while also providing information about your company and what you can do for them. How did Steve achieve that with his business with a focus on digital marketing? Listen to this episode of Sales Reinvented to find out!  Outline of This Episode [1:05] The difference between digital and social selling [2:03] How to improve digital selling capabilities [4:15] Steve's digital selling strategy [6:14] Attributes + characteristics of a great digital seller [8:08] Tools, techniques, or strategies to improve [9:41] Steve's digital selling dos and don'ts [13:29] Leveraging LinkedIn learning with relevant content Steve's digital marketing strategy You have to go where your customers are looking for you. Some companies may have a heavy presence on social media. Others may need to focus on writing articles or creating video content. You have to think about, “Where are my customers trying to find out more about this space?”  Steve used to write an article or blog every night before he went to bed. He had a list of ideas that he added to when he thought of something. Your blog, writing for other blogs, and even just being quoted in other publications is huge. Long-form rich content that answers people's questions is key. Those are assets that continue to yield leads.  Badger Maps makes a mapping tool for field salespeople. Who's looking for that? Maybe a VP of sales or sales operations. Where are those personas looking online? What questions are they asking? What articles are they interested in reading? Make that content so they'll find you. Steve notes that it isn't the same blueprint for everyone. Steve looks at the top 10 places to create content and general awareness and then builds a strategy for each. What characteristics make for a great salesperson? Listen to hear Steve's thoughts.  Tools, techniques, and strategies to improve For digital selling specifically, Steve recommends outsourcing Google ads because it's so difficult to do well. But Steve emphasizes that content creation and content marketing should be done in-house (whether by someone full-time or part-time). The creation of content—that is valuable and relevant—to feed the SEO machine is best done by someone who specializes in that. But some things are so expertise-driven that they must be outsourced.  Steves' digital marketing dos and don'ts What does Steve believe is key to digital marketing success?  Be consistent. Keep creating great content regularly (email marketing, blog posts, social media, video, podcasting, etc.). Don't dabble—commit to doing something and do it. The things that work in marketing compound over time when you're consistent and in it for the long haul.  Specialize. Develop specialized in-house roles. If video content is your strategy, you need someone excellent at creating videos. The same goes for social media marketing and writing blogs.  Don't be boring. Steve believes a lot of digital marketing material can be lame. You need to find a way to create unique value and don't just regurgitate what's already out there.  Don't get lost in the noise. Create a niche market that attracts your unique customer profile. Feed them the content they need and want to read/hear/watch. Steve's podcast is called “Outside Sales Talk” because it's specifically for outside salespeople and it creates value just for them.  Leveraging LinkedIn learning Steve loves creating LinkedIn videos. LinkedIn has a learning platform that allows you to create videos that are made available for anyone to watch. It's one of Steve's favorite digital marketing strategies. Steve created a video for them geared toward field salespeople. It allowed Steve to create a lot of reach—180,000 people have watched the video and done the training. It was something a lot of people have gotten value from.  People reach out to Steve and engage all the time because of that one piece of content. He created something of value for the niche that purchases his product. Plus, it's on a platform with extensive reach. Steve emphasizes the importance of creating valuable content and getting it in places your user can find it. If you do that, the word will get out about what you do. To hear more of his thoughts on digital marketing, listen to the whole episode! Resources & People Mentioned Badger Maps Outside Sales Talk Podcast Connect with Steve Benson Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

The underlying enemy of life is not circumstances; it is fear. Fear of the unknown.

Steve Benson joins me on the podcast to share how "field" sales has changed due to the pandemic, how they are likely to return and how Badger Maps bridge the gap between technology and door to door selling.     We talk about buying psychology and technology and how you can optimise your selling beyond the pandemic!     You can find Steven on Linkedin or over on https://www.badgermapping.com/     Join the FREE Facebook community for The Ask Mike Show at https://www.facebook.com/groups/theaskmikeshow  

Badger Maps tracks sales activities for more than 5,000 companies in the United States and around the world. Founder and CEO Steve Benson joined me for a look at the data behind the ways COVID altered sales activities and what they've seen successful businesses do to combat the new realities of the COVID economy. If you're looking to jump-start your own sales efforts, this is a great episode to use in doing so.

In today's episode of Sales Reinvented, we do a special episode exchange with the Outside Sales Podcast. Steve Benson interviews legendary sales author Victor Antonio. They discuss the importance of the sales presentation process and how to get in front of any objection. Victor talks about the “Hero Story” process and how to gain the confidence of your prospect. This episode is packed with useful information that will help you master your sales presentations. Don’t miss it! Outline of This Episode [1:22] More about Victor Antonio [2:22] Why you need a presentation process [7:16] How to properly uncover objections [11:58] The structure of a great presentation [15:23] The structure of the hero story [21:15] How to sell a similar product [23:37] How to show a prospect social proof [28:41] How to move toward the ask [31:06] Learn to pivot on the fly [33:26] Steve’s “Sales in 60 seconds” segment [35:46] The best way to practice presentations  [38:18] The first step to master sales presentations  [46:28] How to connect with Victor Antonio Why you need a presentation process Victor points out that everyone has a sales process. But somewhere in that process, you have to give a presentation. Most people don’t talk about the fact that there is a process to that presentation. He needs to answer these two questions first:  Who is your audience going to be? What are their pain points?  Before Victor does a keynote or a presentation, he asks his customers to let him talk to salespeople to see what they’re struggling with. They give him the blueprint for what he says from the stage. It’s also important to use their language when he talks to them about their pain. Victor likes to use the iceberg analogy. You can only see 10% of an iceberg, the other 90% is underwater. Most salespeople talk about features, benefits, and advantages. Customers focus on quality, service, and price. Most salespeople don’t look at the unstated or latent needs.  If you understand what’s holding a customer back from a buying decision, you can sell more effectively when you present. You need to find the 90% of issues below the iceberg and address them. Listen to hear Victor and Steve walk through a hypothetical scenario to drive the point home.  How to properly uncover objections Victor recommends getting all of your salespeople together and asking: “What is holding back our customers from buying?” Remove features, benefits, advantages, quality, service, and price from the equation. What’s left? You’ll end up with a laundry list of things holding them back. Which ones come up the most commonly? You can figure out what the latent needs are.  You can then bring these concerns up in a sales presentation proactively before they even come up as an objection. Victor will go into a sales presentation and raise the objection himself. Why? Because when you raise the objection, you control the objection and how you can dispose of it. If the customer brings it up, you’re defending yourself—and less likely to change their mind.  The structure of a great presentation Victor folds a sheet of paper in half four separate times. Once he unfolds it, he’s left with 16 squares. That is how you begin your presentation layout. Each box represents a slide. He chooses what he wants to start with at the beginning to make an impact. By the 3rd or 4th slide, he’s introducing the first objection. If you continue to interlace common objections into your presentation, you’ll feel the resistance lessen.  He notes that the biggest mistake outside salespeople make is that they go in and share who they are, what the agenda is, and background about the company. Then they talk about their mission statement and other businesses they’ve worked with. They’ve spent the first 5–10 minutes talking about themselves. The customers don’t care. Those minutes are the most valuable time you have most—most people waste it. Instead, start by demonstrating that you understand their pain. Spend the 5–10 minutes on them and they’ll be ready to listen to you. How does he work the product and conclusion in using the hero story method? Listen to hear what his structure looks like.  How to move toward the ask You have to guide toward your close. It begins once you present your solution. You’re blocking objections and reducing resistance. As you show something, you look for confirmation. You’re conversing with them. Share how you do things and share insight—information beyond the obvious. When you get “huh” or “I didn’t know that” types of responses, you know you’re doing well in your presentation.  When you get to the end, it’s a natural ask: “We’ve gone through all of these features. Is there any reason we couldn’t start a demo next week to see how this works? You can then look at the data to see if it makes sense.” 63% of salespeople don’t ask for the order or the next stage in the process.  What can you do to pivot on the fly? What’s the best way to practice presentations? How should you practice to master sales presentations? Listen to the whole episode to hear more of Victor’s expert insight! Resources & People Mentioned Victor’s Sales Training Courses Connect with Steve Benson Connect on LinkedIn Follow on Twitter Connect with Victor Antonio Connect on LinkedIn Follow on Twitter More about the Outside Sales Talk Podcast Here at the Outside Sales Podcast, we realized that while there were many sales focused Podcasts out and about, there weren’t any specific to Outside Sales. We wanted to change that. That’s why we created this space where everything is about OUTSIDE SALES. Host Steve Benson, CEO and founder of Badger Maps, talks to industry leaders and experts to learn the strategies and tactics that make them successful in Outside Sales. Hop on to discover practical tips on how to sell at peak performance. Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

This interview gives you all the meat! Learn how to obtain referrals the classy way! Earn more money and upgrade your sales skills. Steve Benson with Badger Maps interviews Tamara on how to multiply your deals with sales referrals. Tune in and enjoy!

Since the very beginning of KRWC, Tradio (originally called "The Trading Post") has been a part of the KRWC lineup. Fifty years later, people from all over the are still call Tradio every day! This Throwback Thursday is a rare find, a complete episode of Tradio, recorded in early 1987. This episode features Tim Matthews and Steve Benson. Don't forget, Tradio is currently held weekdays at 9:30 AM and 4:30 PM, and Saturday mornings at 9:30 AM! It's a great way to sell your unwanted items and find the items you do want!

Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. In this episode Steve Benson from Outside Sales Talk joins Bharath. Tune in as they talk about his journey from using apple earphone to blue yeti, thoughts on clubhouse and how having a good team & processes implemented has helped give a consistency to producing his podcast show.

With so many people shifting from in-person to inside selling, the future of field sales is in question. In this episode, Steve Benson, CEO of BadgerMaps, gives a rundown of what he's seeing with field sales, and how he sees it changing in the future. Steve Benson on LinkedInSteve's company, Badger MapsWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/future-field-sales-badger-maps---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week is something a little special, since we convinced Calvin Grondahl, the dean of Utah editorial cartoonists, to sit still for a chat. Cal began his career at BYU, was hired by the Deseret News and later fled to the Standard-Examiner in the quest for some freedom to draw what he wanted. He's the author of many cartoon collections -- both Mormon humor and Utah humor -- including “Freeway to Perfection,” “Utah and All That Jazz," “Utah Sex and Travel Guide,” “Marketing Precedes the Miracle,” “Music and the Broken Word,” “Faith Promoting Rumors” and “Sunday's Foyer.” Cal's now retired, but he shares lots of stories about what it was like to be the cartoonist who broke ground for all those who followed.Support the show (https://www.patreon.com/themediascrum)

In this episode, we interview Steve Benson, CEO of Badger Maps, a SaaS mapping solution for outside sales rep to map their routes for customer and prospect visits.  Badger Maps helps outside sales reps be more productive and helps them get more meetings per mile using their solution. Easily integrates with your CRM.     https://www.badgermapping.com/ We covered: Is outside sales dead? 1. How to use technology and Badger software to focus on your best customers 2. How to get more face to face meetings with less miles on the road 3. Integration of the Badger software with your CRM for outside sales visits 4. Pulling reports on sales rep visits, locations and who was visited during the day, week, or month If you enjoyed this podcast, please rate, review, subscribe and share.  Want to discuss how we can help you? Reach out here. Contact Us!   Want to see interviews with thought leaders and get more insights and tips? Go here Videos  Follow us on LinkedIn Follow us on Facebook  Follow us on Twitter Follow us on Instagram  

 Discover why it is important to visualize your sales territory to find your best opportunities Know what is happening in your field/industry so you can manage your business Understand how to lower the new-rep failure rate in your organization by allowing them to instantly visualize their accounts and all their data on a map Resources/Links: Grab Your Free Trial of Badger Route Planner: https://www.badgermapping.com/ Summary Steve Benson is the founder and CEO of Badger Maps, a route planning and scheduling app for sales reps. He's also the host of the Outside Sales Talk podcast, where he interviews top leaders and experts in outside sales about the strategies and tactics that made them successful. He was previously a regional sales manager at Google, where he was recognized as the top-performing sales rep in the world for Google Enterprise in 2009. In this episode, Steve explains why it is important to visualize your sales territory to find your best opportunities. Check out these episode highlights: 01:51 – Steve's ideal client: My ideal client is a field salesperson or a team of field salespeople. 02:17 – Problem he helps solve: So, field salespeople have a challenge in figuring out who they're going to focus on, given where they're already going to be. Meaning they often have, they have some customer meetings scheduled, but they want to fill out their day with the best other customers to work with. So, we have is a pretty robust program that allows them to build a route and a schedule for their day, and focus on the best prospects with their time in the field, given where they're going to be. We also help them find new leads around where they're going to be as well. So, we're hooked up the data systems that show them, if they sold to dentist for example, we tell them where all the dentists are in a given area. 03:11 – Typical symptoms that clients do before reaching out to Steve: often they'll, so everyone has to do this, and kind of optimize and figure out where they're going to spend their time, what their schedule is going to be. And they'll spend a lot of time kind of looking at their CRM, trying to figure out how to focus on if they have a big spreadsheet that they sort based on where they're going to be. Or if they just try to juggle it in their mind. And then they maybe are building a route or their schedule in their calendar or in Google Maps, that's often an indication that they're doing something inefficiently. 04:45 – Common mistakes people make when trying to solve that problem: Field salespeople end up zigzagging around town not following the best route. They often will spend time revisiting the same customers that aren't the best customers to visit. Doing it in an inefficient way. 05:33 – Steve's Valuable Free Action(VFA):" We have a free trial that people can use our software for a couple weeks for free. And for your listeners just mention this show and each one of our sales reps will give you two months for free just because, for enduring me for seven minutes, you deserve it. ." 06:12 – Steve's Valuable Free Resource(VFR): https://www.badgermapping.com/ 07:17 – Q: "How leads work in badger??" A: And the way they work is we have access to databases that show basically what every business is, that people could be trying to sell to.. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

This episode is all about Sales Automation - we will cover some recent news, recommended software, intelligence tools, and as always, we will leave you with actionable tactics to take with you to use with your team. Who is Steve Benson? If you are an outside or field sales rep, or manage a sales team, you should know. Steve is the founder and CEO at https://www.badgermapping.com/. We discuss: What is sales automation software? If you are in B2B sales, what are the top 3 sales intelligence tools you just cannot live without, and why? What is an effective sales automation strategy and the tools (and integrations) necessary to pull it off? --- Support this podcast: https://anchor.fm/marketing-automation/support

Témoignage de Steve Benson, transporteur funéraire. Là où on s'attendrait à trouver un personnage sombre et sans émotion, on découvre un humain touchant doté d'un grand coeur, mais surtout, d'un incroyable sans-froid. Entrevue et montage réalisé par Simon Predj

Témoignage de Steve Benson, transporteur funéraire. Là où on s'attendrait à trouver un personnage sombre et sans émotion, on découvre un humain touchant doté d'un grand coeur, mais surtout, d'un incroyable sans-froid. Entrevue et montage réalisé par Simon Predj

Steve Benson is the co-founder and CEO of Badger Maps, a sales routing software that helps salespeople be more successful. The product enables sales reps to map their CRM customer data, integrate with their calendar, plan routes and find nearby leads. Badger Maps is a SaaS product and mobile app. The Show Notes Badger Maps Google Maps LinkedIn Steve on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

In this episode, Ajay Prasad is joined by Steve Benson, founder and CEO of Badger Maps to discuss on how to build upon your own success with persistence and finding and targeting customer pain points.

Joey Dee and The Starliters  ~ Joey Dee (Joseph DiNicola), The Godfather of The Twist – Joey is a “Jersey Boy”, born in Passaic, New Jersey. An Icon, Living legend and International Star –  An American popular music group. Best known for their successful multi-million selling recording and dance, Peppermint Twist™  (1961), the group was started by Joey Dee. And universally known for performing at The World FamousPeppermint Lounge™ – NYC – The most popular night club in the world. (also credited as Joey Dee and the Starlighters). Joey Dee has firmly established his place in pop culture and the music industry. Actively performing over 50 years later, Joey Dee will surely be remembered generations down the line. Over the years, other members of the group included: Alvin Morse, Richard Costiera, Paul Bauman, Billy Suppa, David Lavender, Louie Russo, Renee Cardona, Craig van Tillbury, Kenny Kaufman, Joey Amato, and Ron Grieco on the sax, Ricky Mendoza, Jim Carling, Benny Troy, Tommy Davis, Steve Benson and many others… Oscar Winner Joe Pesci played the guitar in the band with Joey Dee and The Starliters. Joe Pesci the actor in his first bit part dancing the Peppermint Twist in the feature movie “Hey Let's Twist” starring Joey Dee & The Starliters. What a head of hair! For more information on Joey Dee, please visit his website: http://www.joeydee.com --- Send in a voice message: https://anchor.fm/themichaelcalderinshow/message