Podcasts about badger maps

In this episode of the Transform Sales Podcast: Sales Software Review Series, Amir Reiter interviews Steve Benson, CEO of Badger Maps, Inc., a platform designed to help field sales teams optimize their routes and increase efficiency while out in the field. Steve explains how Badger Maps helps field salespeople visualize their customers and prospects on a map, allowing them to prioritize their meetings and plan their routes more effectively. The tool integrates with CRM systems and provides insights into sales performance, reducing mileage and increasing the number of face-to-face meetings by 20%. Badger Maps is ideal for field sales teams in industries such as medical devices, veterinary services, and retail, typically for those conducting 4-12 meetings a day. Pricing starts at $58 per month, making it accessible for both individual reps and large companies. Try Badger Maps here: https://getcloudtask.com/badgermapping #TransformSales #salessoftware #cloudtask

In this episode of the Win Rate Podcast, Andy is joined by an outstanding panel of sales pros, including Steven Benson, CEO and Founder of Badger Maps, Jon Feldman, VP of Sales at anecdotes.ai, and Michael Pedone, Chief Sales Scientist at salesbuzz.com. Andy starts it out with a the reaction he saw from a post on LInkedIn about win rates near 20%. The gets into a deep discussion on why we are seeing this, along with sales effectiveness, qualifying leads, the importance of in-person interactions, the shift towards performative selling, the critical (yet complicated) role of sales managers, strategic thinking, effective coaching, and the value of field sales in today's tech-driven environment.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.The company's inception (00:00)Steve Benson discusses the initial plans and challenges faced while starting the company.Introduction to the Scaling Edge podcast (00:57)Stephen Lucas introduces the podcast and its purpose.Steve Benson's background and move to Spain (01:31)Steve Benson shares his background, the company's location, and his move to Spain.Discussion on language accents (02:48)The speakers talk about the challenges of understanding different Spanish accents.Introduction to Badger Maps and its features (04:51)Steve Benson explains the purpose and features of Badger Maps for field salespeople.Challenges faced by field salespeople (06:23)The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.Evolution of mapping technology (08:19)The conversation delves into the impact of mapping technology on human lives and its evolution.Discussion on business ideas and mapping technology (10:55)The speakers talk about the impact of mapping technology on various businesses and its potential.Early team and growth of Badger Maps (14:28)Steve Benson discusses the early team and the significant growth of Badger Maps over the years.Future plans for Badger Maps (15:49)The conversation focuses on the future direction and growth strategies for Badger Maps.Focus on user value and monetization (18:27)The speakers discuss the importance of focusing on user value and monetization for business growth.Contact information for Badger Maps (19:08)Steve Benson provides contact information for reaching out to Badger Maps.#CEO #BadgerMaps #Stephen Lucas #ScalingEdgepodcast #mobile #mapping #applications #fieldsales #fieldservice #mappingtechnology #company #growth #value #existing #user #base #profitability #scalingabusiness #mobileworkers #BadgerMaps #fieldsales #fieldserviceindustry

Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement! Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Referrals are Badger Maps' biggest driver of new business due to their focus on serving salespeople who naturally share recommendations. To maximize referrals, reward both referrers (e.g. gift cards) and referees (e.g. extended trials), make asking easy for all customer-facing roles, and track metrics. The #1 problem Steve sees working with 4,100+ sales teams is not leveraging best practices and knowledge sharing across team members. Sales leaders should facilitate bite-sized internal training sessions where team members share specialized processes and methods with their peers. Badger Maps saves field sales reps 5-10 hours per week by optimizing routing and planning to reduce drive time between meetings. Technology enables today's sales reps to achieve 3x the productivity compared to manual processes. Most sales teams underutilize the array of technologies available to free up time and scale reach. BEST MOMENTS "If you make [salespeople] happy, they will spread the word for you to their friends and people they work with." "Someone in the organization knows like there's a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn't shared across the organization very well." "Have Jessica from Tulsa explain to the rest of the team how she's doing this really smart thing that she's doing. "You can make one guy into three guys really with the right kinds of tools." "I would guess thousands of [sales teams] over the years...I've worked with in different capacities." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Larry Kendall has been a leader of the real estate industry for 45 years. He is a founding partner of The Group, Inc. which has regularly been nationally recognized as one of the best run and most productive real estate companies in the United States. Larry is a co-creator of the Ninja Selling System, used by more than 100,000 real estate and other sales professionals worldwide. His book, Ninja Selling: Subtle Skills. Big Results. was an Amazon best seller and number one new release in its first week. It received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018.   In this episode, Larry and Steve will be discussing some of the core principles from his book.   Here are some of the topics covered in this episode: Why Ninja Selling is all about balancing high income with a quality life The difference between the finite and the infinite game How salespeople can implement the Ninja Nine into their work life Why FORD questions are crucial when building relationships   More From the Guest Linkedin: https://www.linkedin.com/in/larry-kendall-1078b61/  Website: https://you.ninjaselling.com/    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/  

His 13 person sales team does 2,000 calls per month. This engine has landed him 4,100 customers who pay him to help plan their field sales reps driving routes to save gas and make more money. He's bootstrapped the company to $6m and made a full recovery from COVID down year 2021. He's used debt to scale to keep 100% equity. Will he get the exit he dreams of in 2024 and reap the rewards of bootstrapping and keeping equity? Badgermapping.com

How can sales managers help their teams be better negotiators? How can you develop internal coaches who can help their team members improve their sales and negotiation skills? Steve Benson—the Founder and CEO of Badger Maps—shares how you can empower your team to sharpen each other's skills in this episode of Negotiations Ninja.  Outline of This Episode [1:52] Learn more about Steve  [3:00] How can sales managers help their teams be better negotiators?  [7:13] How can you determine who's a great teacher? [9:14] Mastering the onboarding and training process [12:30] The characteristics of a good coach [14:42] Navigating the price conversation  [18:41] Learn more about Badger Maps [20:29] Why Steve created Badger Maps [21:21] Badger Sales University  Resources & People Mentioned Badger Sales University  Outside Sales Talk podcast Connect with Steve Benson Badger Maps Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

Steve Benson's leadership journey is a masterclass in resilience, grit, and innovative growth strategies. As the Founder and CEO of Badger Maps, an app for B2B field sales, he has mastered focusing on the ideal customer profile and harnessing the power of offshore talent. Join Jim and Steve as they discuss Steve's bootstrapping journey all the way to up to 5.4 million ARR. 3 Key TakeawaysEstablish a Dedicated Support Team Separate from Sales: For years, Steve's sales team handled all customer calls, which was effective for sales inquiries but less so for support issues. To enhance efficiency and focus, we have now segregated these functions. While the sales and support teams maintain communication for cohesive operations, this separate allows the sales team to focus exclusively on sales activities, ensuring a more targeted and effective approach. Leveraging Offshore Software Development Talent is Table Stakes for Bootstrapping a Company: In the US, exceptional software engineering talent commands a premium price, justifiably for those prioritizing domestic sourcing. However, for startups operating without significant external funding or capital, exploring offshore software development partnerships can be a strategic move. Countries like India, Poland, and Brazil offer a wealth of skilled professionals, providing a diverse array of options for cost-effective and quality development solutions. When Searching For a Loan, Compare Like-For-Like: Some companies offer revenue-based loans. Others offer discount rate loans. And of course there are APR loans. When you're shopping around, convert every offer to APR so you can compare apples to apples. ResourcesSteve Benson on LinkedIn: https://www.linkedin.com/in/stevenbenson/ Badger Maps: https://www.badgermapping.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ (Use the following code for first month free, 2nd month 80% off: STEVE80)Steves Outside Sales Talk Podcast: https://www.outsidesalestalk.com Steve on Instagram: https://www.instagram.com/stevebensonsf/ Steve on Twitter/X: https://twitter.com/SteveBenson About Our Guest Steve Benson is CEO and founder of Badger Maps, the #1 app in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk, a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show...

Mickeli is the CEO of Bedore Business Group, a business growth advisory and M&A brokerage that helps salespeople achieve rapid revenue growth via timeless marketing, sales & exit strategies. He is also the Co-Founder of Closers Media, which offers courses & content to help salespeople close more revenue and achieve growth.  Some of his previous experience includes leading sales organizations such as IBM, Oracle, and Verizon.   In this episode, Mickeli and Steve will discuss the topic of Sales Growth.   Here are some of the topics covered in this episode: Why it's important to adapt to market shifts How relationships help you get an inside view of a company to move the sale forward Understanding key metrics to move towards in order to have clear goals Why there isn't a one-size-fits-all sales methodology   More From the Guest Linkedin: https://www.linkedin.com/in/mickelibedore/  Website: https://www.closersmedia.com/        Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

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Larry is the founder and CEO of Larry Long Jr LLC, which focuses on sales motivation, training & coaching. He's the host of the ‘Midweek Midday Motivational Minute series on Youtube and has been coaching sales organizations for 16+ years. Larry's also the co-author of the book Colour Outside the Lines: Stories of Extraordinary Leadership. His new book, JOLT!: Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness was just released in 2022.   In this episode, we'll be exploring with Larry some of the themes from his latest book, JOLT!: Get Zapped into Intentionality.   Here are some of the topics covered in this episode: How to be intentional with your mindset Why failure can be a positive thing The impact of focusing on what you can control  Ways to implement a work-back plan   More From the Guest   Linkedin: https://www.linkedin.com/in/longjr7/    Website: https://larrylongjr.com/    Instagram - https://www.instagram.com/longjr7/     Twitter - https://twitter.com/larrylongjr   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Going into 2023 as a sales professional is going to be challenging. You have to be equipped with the right tools and the right people if you want to succeed. Start selling value to your customers. Start coaching your sales team. Start investing in the necessary tools you need to survive the upcoming economy. Join Doug C. Brown as he talks to the CEO and founder of Badger Maps, Steve Benson about the challenges you will be facing in 2023 in sales. In this episode, you will learn:- How to give value to your customers as a salesperson going into 2023.- The importance of coaching and managing your team as a leader.- What kind of sales mapping tools do you need to succeed in 2023?

In this episode of SaaS Origin Stories, Phil speaks with Steve Benson, CEO of Badger Maps, a San Francisco based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation.Steve is also the Founder and CEO of Badger Sales University, the Host of the ‘Outside Sales' podcast, the President of Sales Hall of Fame, a LinkedIn Learning Instructor at LinkedIn, and a Field Sales Efficiency Expert at Sales Experts Channel. They take a deep dive into the financial implications of starting a SaaS business and what to look for when searching for investors. They also delve into how to do research for your product, how to put the odds in your favor as a business, and what kind of game you want to play as a founder.Guest at a Glance:Name: Steve BensonAbout Steve: Steve Benson is the CEO of Badger Maps, a San Francisco based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation.Steve is also the Founder and CEO of Badger Sales University, the Host of the ‘Outside Sales' podcast, the President of Sales Hall of Fame, a LinkedIn Learning Instructor at LinkedIn, and a Field Sales Efficiency Expert at Sales Experts Channel. Steve on LinkedInBadger Maps on LinkedInBadger Map's WebsiteTopics we cover:The purpose of Badger MapsWhy field salespeople's results are trackedGet to know your user baseThe process of SaaS product fundingShould you use debt?Putting the odds in your favorWhat investors are looking for in a successful SaaS productShould you sell when your company grows larger?What game do you want to play as a founder?Key Takeaways:Get to Know Your User BaseBadger maps was designed to make salespeople's lives easier by planning their routes and figuring out the best ways to get somewhere in the most efficient way possible. Steve achieved this by speaking with multiple salespeople, figuring out what they needed and what the most common issues in their jobs were. By doing this, he wasn't just trying to find out if his product was a good fit for the market, but was also creating his first generation of customers. You can find them on LinkedIn and ask specific questions without sounding salesy, and once they understand who you are and what you're doing, you can start to ask if they'd be interested.“I spoke with hundreds of people who were either the end user of the product,  the manager of the end user of the product, the trainer, VP of sales - I spoke to a ton of them. That's a really important thing to do I think, because you're not just figuring out if this is a good fit for the market, but that becomes your lead generation for your first deals.”Funding the BusinessSteve was very lucky in the beginning of his career - he used to work at Google and had saved up quite a bit of money, so he had that side of the company sorted! But he needed to find three employees: an engineer, a product/general technologist, and a general business strategist. At first, he was paying only for those three but not himself, and after three years he eventually managed to get there. Starting a business is a risky game, but it worked out.“Most people aren't sophisticated enough to understand the risk of these things. If you were to ask someone what's riskier: investing in a bank that's in the news for being shaky or this startup. They're probably going to say the bank because they're in the news for being risky. It's like, no no, the startup is way riskier.”Be Careful About Getting Into DebtA lot of startups will take out loans from bigger companies, and although Steve did this, he recommends that most people don't, because at the end of the day you still have to pay it back. If your company doesn't go the way you thought it would, then you'll find yourself in a lot of trouble. He's been quite clever about dipping in and out of debt, he's made sure that he's been earning enough to justify it and going to places that really understand SaaS. You can't just go to the bank and ask for a loan as they won't fully understand it.“When you're a startup, a lot of the debt products you can get are very expensive, and expensive debt products are very risky. Because the problem with debt is you have to pay it back and you've gotta pay it back on time or literally you lose your company.”What Game Do You Want to Play as a Founder?There are a lot of problems you could fix with the help of SaaS due to the abundance and acceleration of technology in the twenty-first century, but you have to ask yourself the following questions: what game are you going to play? How are you going to look for investors and make sure your business stays healthy, alive and well, and profitable? Some investors may want you to go in a different direction than what you planned, so you need to think about who you're investing from and how much control you get over your business.

Working at Google's mapping team, Steve Benson thought that field salespeople needed a lot more functionality to adequately plan their routes. So, in 2012 founded Badger Maps and set out to build a tool where field sales teams could not only build routes, but also visualize their customers on a map on their mobile device that automatically connected with their CRM. To ensure product/market fit, Benson personally talked to hundreds of field salespeople to ensure that this was a problem worth paying for and not just a nice-to-have. Key takeaways from this episode: When and what skills/background to look for when hiring the first salesperson. The importance of founder involvement in early product management. Debt vs. equity financing and how Badger Maps used debt most effectively.The role that thought leadership content played in building their reputation. Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

David Newman is a highly successful speaker, consultant, and author with over 25 years of experience. He is a Certified Speaking Professional and member of the NSA Million Dollar Speakers Group, specializing in helping consultants and business coaches increase their revenues by 50%-500% in under 15 months. David has worked with 44 of the Fortune 500 companies and has authored two highly successful books, "Do It! Marketing" and "Do It! Speaking”.   In this episode, David discusses the topic of attracting clients and closing bigger deals which is the focus of his newest book “Do It! Selling”.   Here are some of the topics covered in this episode: Common mistakes made by professional services sellers Strategies for making selling easier and increasing sales Approaching sales conversations to understand a prospect's needs  Targeting the right prospects for increased sales Techniques for gaining commitment and closing deals More From the Guest   Companion tools and downloads for the book: www.doitselling.com   Free PDF manifesto for sales pros: www.doitmarketing.com/manifesto   Listen to The Selling Show podcast: www.thesellingshow.com      Linkedin: https://www.linkedin.com/in/davidjnewman/ Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/      If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Natasha is an entrepreneurial-based sales coach, speaker, and the creator of the Heart Not Hustle sales system. She established her own firm after working for a Fortune 500 company for over 16 years. She helps companies & entrepreneurs master their authentic sales process, achieve meaningful success and maximize their sales wins.   In this episode, we'll be exploring with Natasha some of the themes from her Heart Not Hustle Sales Process.   Here are some of the topics covered in this episode: Natasha discusses the four components of a successful sales process How to rid yourself of fear through mindset and confidence How to figure out what your prospects truly need and why they need it Ways to Humanize the sales experience   More From the Guest Natasha has created 2 special offers for our podcast audience: *Free Gift: Head to http://natashahemmingway.com/freebie  to receive FREE access to the first set of Module 1 "Mindset Reset on Sales" of Hello Clients, Hello Cash®️Sales Course *Discount Offer: an exclusive $200 off Hello Clients, Hello Cash®️Sales Course at this link: http://natashahemmingway.com/outsidesales  *Discount Offer Code: OUTSIDESALES for $200 OFF on Hello Clients, Hello Cash®️Sales Course   Linkedin: https://www.linkedin.com/in/natasha-hemmingway    Website: https://natashahemmingway.com/    Instagram: https://www.instagram.com/natashahemmingway/    Schedule a Strategy Call with Natasha: https://calendly.com/natashahemmingway      Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/      If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Steve Benson CEO of Badger Maps | Riderflex - Recruiting & Sourcing Steve Benson is an accomplished entrepreneur and business leader with a diverse background in sales, software development, and technology startups. He holds a Bachelor of Science degree in Industrial and Labor Relations from Cornell University. Prior to founding Badger Maps, Benson gained valuable experience in sales and software development during his tenure at Google and IBM. Benson's expertise in sales and marketing, as well as his passion for helping salespeople succeed, have earned him recognition from various media outlets and speaking engagements at industry events. Steve Benson also hosts the popular "Outside Sales Talk" podcast. Through this platform, he shares his vast knowledge and expertise with fellow sales professionals and entrepreneurs. Benson's podcast has become a go-to resource for those looking to stay up-to-date with the latest trends and best practices in the industry. Badger Maps is a San Francisco-based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. Check out Badger Maps: https://www.badgermapping.com/ Watch the Full Interview: https://youtu.be/S_JFv7M_9hA Get your copy of "The Riderflex Guide: Inspiring & Hiring". It contains 30+ years of experience in entrepreneurship and executive leadership. Managers don't always have all the answers. This guide can help with some of the most basic but sought-after answers. Get your copy of "The Riderflex Guide: Inspiring & Hiring" - https://amzn.to/3N16Y4M     On the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEOs, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses.  Riderflex is a national, Colorado-based, premier headhunter, RPO, and employment agency; recruits and searches the top talent for staffing your teams. Top Executive Recruiting Firm - https://riderflex.com/ #stevebenson #entrepreneur #salesexpert #startupfounder #outsidesalestalk #theriderflexguide #theriderflexpodcast #podcast #interview #entrepreneur #BestColoradoRecruitingFirm #BestExecutiveRecruitingFirm #headhunter #staffingfirm #Denver #Colorado Podcast sponsor: Marketing 360 is the #1 platform for small businesses and it's everything you need to grow your business. marketing360.com/riderflex  --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support

Amy Franko is one of the sales industries leading voices, helping organizations transform sales culture and build high-impact sales leaders through her selling programs. She is recognized as a LinkedIn Top Sales Voice and has had a successful B2B sales career, working with global tech companies such as IBM and Lenovo. Her book, The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy was named a top sales book of 2020 by Top Sales World.   In this episode, we'll be exploring some of the themes from her book.   Here are some of the topics covered in this episode: The five key components of a modern seller How you can use modern selling to show value in a commoditized market Ways of getting out of a rut by identifying patterns How loyalty can turn small wins into bigger wins over time    More From the Guest Linkedin: https://www.linkedin.com/in/amyfranko  Website: https://amyfranko.com/      Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/      If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask: "How can I fund my idea and get capital to scale?" Steve brings uncommon insight into SaaS growth and funding options. He shares his journey of bootstrapping and his decision not to raise capital when it was time to scale up (and what he did instead) Using this strategy, Steve was able to make investments, hire people and steer the company in the right direction. He delivers sales insights on the differences between remote and in-person selling, and how to build strong relationships with customers in any environment. No stranger to media, Steve is the host of Outside Sales Talk, a podcast specifically for outside salespeople.Key Takeaways00:00:48 Jeff's Spring Break: An “almost-skiing”-career 00:06:28 Steve's Founder Journey: A Story Of Persistence And Value Creation00:08:16 The Inflection Point: Mapping is Difficult and Hard Thing To Do00:10:08 How to Start a Software Company Without Venture Funding00:12:04 Bank Risk Tolerance Doesn't Include Financing Unproductive Enterprises00:14:41 Marketing Has the Lowest Net Present Value But the Best ROI00:15:24 Resource Availability Determines Early Hiring Strategy00:16:33 Organization Structure Matters and How It Benefits Your Business00:18:41 Building A Strong Sales Team:00:18:55 Putting Layers in Place, Put Customers First00:20:22 Cash Flow Management and Forecasting Are Essential00:21:46 Revenue-Based Loans Change Your Repayment Amount00:24:30 Money Professionals Have Dozens of Small Jargon to Cheat You Over00:25:34 Steve's Clever Loan Escape 00:26:28 The Evolution of SaaS Over The Years00:29:06 Recognizing SaaS is Essential To Economy and Business Transformation00:30:20 Shocking Truth: How Many Ways Our Solution Can Be Used!00:31:12 Badger Sales University - Sales Training for ALL - Including You00:34:56 Coaching and Leveling Up Your Team Regardless of the Economy00:36:25 Face-to-face Meetings Accelerate Sales00:38:01 Remote Sales: Faster, Cheaper, but Better?00:39:24 Get to Know About Badger Maps00:40:54 The Legend Of Badger Maps00:42:37 The Trick to Pick A Global NameTweetable Quotes“A lot of startups die because they don't listen to the person who's really talking to the customers.” - 00:19:15 Steve Benson“Paying attention to the terms is so important.” - 00:26:11 Jeff Mains“We often need to relearn to prospect and rethink who we're selling to in a bad economy.” - 00:36:12 Steve Benson“I mean, face-to-face meetings are really important to lots of different types of sales. They shorten sales cycles. They need relationships, and I think they're always going to be important.” - 00:36:57 Steve Benson“And you got to read contracts real carefully. Anyone that deals professionally in money you have to be real careful with because they've got lots of little terms to screw you.” - 00:24:34 Steve Benson“Growth is one area where you never want to slow down and you certainly don't want to fall down.” - - 00:03:29 Jeff MainsSaaS Leadership LessonsALWAYS listen to the person who actually talks to customers.Reading the terms carefully is very crucial! That's a really important indicator to keep an eye on.Your company's business structure will affect taxes, personal asset risk, and your ability to raise money from angel investors or...

Andy has over four decades of experience in sales and is one of the leading voices in the industry. His podcast, Sales Enablement with Andy Paul is one of the most popular sales podcasts. He's written two best-selling sales books and his third, Sell Without Selling Out: A Guide to Success on Your Own Terms, was released earlier this year and we'll be discussing it today.   In this episode, we'll be exploring with Andy some of the themes from his latest book.   Here are some of the topics covered in this episode: Why authenticity is important as it builds trust with buyers How to learn to trust your gut instead of blindly following a sales script or process Why you should consider staying at good companies longer to develop your career How to use impact questions when dealing with customers     More From the Guest Linkedin: https://www.linkedin.com/in/realandypaul    Website: https://www.andypaul.com/      Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Badger Maps is a San Francisco-based software company that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. Connect with Steven

Robin Treasure is a sales trainer, coach and author of the book Heart Powered Sales: Grow Your Sales Exponentially with Emotional Intelligence and Intuition which was published in 2022.    In this episode, we'll be exploring some of the themes that Robin speaks about in her book, Heart Powered Sales.    Here are some of the topics covered in this episode: The Four Pillars of the Heart-Powered Sales method Why strategies and pitches are only half of the work that is required for success How you can tap into your love for your product and create value for your clients Tips on improving your emotional intelligence   More From the Guest Robin has worked in the functional medicine space for nine years as a health coach, top-performing sales rep, mentor, and sales coach.   As a rep, she grew her annual sales by more than tenfold (to a multi-million dollar territory) in the span of five years for an industry-leading manufacturer of nutritional supplements. She was also the recipient of multiple company awards, including top volume sales growth and top dollar sales growth, out of a 70-person sales team.   She is also a multilingual world traveler who has lived abroad in several different countries (Italy, UAE, and Costa Rica). She worked as an Italian translator before transitioning into sales with the key transferable skill needed in any capacity, in any language: emotionally intelligent communication.   When she's not writing a book, coaching sales professionals, or learning a new language, you can find her hiking, taking a barre class, or spending time with her daughter and loved ones. Robin's LinkedIn: https://www.linkedin.com/in/robin-treasure-2683305/    Robin's Website: https://www.robintreasure.com/    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/  

Every company founder sets out to change the face of their industry. Eventually, after years of working long hours and pouring every ounce of energy into building a successful business, the company becomes too large (and important!) for one person to handle. To get to the next level of growth, all founders must pass the torch – especially when it comes to building and managing a sales team. So, when do you know when to take the leap from a founder-led to team based model? Is there ever a right time? Who do you hire? How can you ensure that the team you build shares your vision for your company? The questions go on and on. Thankfully, we know a guy with all of the answers. On this episode of The Evolved Sales Leader, Badger Maps founder Steve Benson shares his expert insight on scaling readiness, the power in hiring your first sales leader, and much more. Listen in as we discuss: Understanding when it's the right time to scale a company Real-life go-to-market transitions and scenarios The process of moving from a founder-led to team-based sales model Hiring your company's first sales role responsibly, with leadership in mind Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Every company founder sets out to change the face of their industry. Eventually, after years of working long hours and pouring every ounce of energy into building a successful business, the company becomes too large (and important!) for one person to handle.To get to the next level of growth, all founders must pass the torch – especially when it comes to building and managing a sales team.So, when do you know when to take the leap from a founder-led to team based model? Is there ever a right time? Who do you hire? How can you ensure that the team you build shares your vision for your company?The questions go on and on. Thankfully, we know a guy with all of the answers.On this episode of The Evolved Sales Leader, Badger Maps founder Steve Benson shares his expert insight on scaling readiness, the power in hiring your first sales leader, and much more.Listen in as we discuss:Understanding when it's the right time to scale a companyReal-life go-to-market transitions and scenariosThe process of moving from a founder-led to team-based sales modelHiring your company's first sales role responsibly, with leadership in mindCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Marcus is the CEO of Venli Consulting Group, which provides high-performance training for B2B sales professionals. He has worked for two Fortune 500 companies and was promoted 10x in 10 years. He is a 2X Salesforce Top Sales Influencer. Marcus is also the author of the book Six-Figure Sales Secrets - The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1%.   In this episode, Marcus will be exploring the ins and outs of prospecting.   Here are some of the topics covered in this episode: Why having a process and plan in place is vital to be successful How to ask insightful questions to get the information you need How to move your deals through the sales pipeline quicker Tips on qualifying leads through discovery calls.   More From the Guest   Linkedin: https://www.linkedin.com/in/marcuschanmba/    Website: https://www.sixfiguresalesacademy.com/home-1  Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Learn Speak Teach episode 45 w/ Steve Benson of Badger Maps. Watch The Full Episode: https://youtu.be/y684k9m3YEU Full Show Notes at: https://realbusinessconnections.com/episode/stevebenson/ During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Steve Benson [03:26] What inspired Steve to outside sales, and his passion for what he does [05:22] How Steve built Badger Maps and what they offer in sales [07:06] Tools that Steve recommends to enhance your sales and market motion [13:25] CRMs and Steve's advice on what to go for if you are starting out [18:50] Some mistakes that people make in sales and business development [22:30] How Steve started with one idea and all the others came about [29:58] The process of how educators can join Steve's platform to sell their courses [31:44] How to empower experts in your team to be leaders and coaches [35:52] The rapid fire round [36:13] About Steve's podcast and podcasts that he listens to [39:06] Steve's most profound moment so far in his career [40:39] How to reach out and connect with Steve [41:24] Ending the show and call to action Notable Quotes ~ “It's worth having someone on your team focus on the sales operations, technology, and enablement. If you have 10 salespeople, the 11th person on the team should be the person you bring on to manage the operations and technology.” ~ [11:41] ~ “Everyone has a CRM. If your CRM is just taking notes and putting them all over your desk, that is still a customer relationship management system.” ~ [14:05] ~ “Choose a CRM and other technologies that really fit with what your motion is going to be as you scale.” ~ [15:29] ~ “On day one, a spreadsheet is fine, but once you have 3 or 4 people that are interacting with customer data, you probably want to upgrade to a CRM, and if you are a small company, Hubspot is a great recommendation.” ~ [15:42] ~ “As a sales manager, you know what is important, you can figure out when your team is good for different individual skillset, you can feel out who is great at what and enable them to be a leader on the team and teach everyone else how they can do it for your product specifically.” ~ [33:31] ~ “As the sales manager, you don't have to be the expert in everything. Find the expertise in your team and empower them to be coaches.” ~ [34:46] Real Business Connections is made possible by www.balbertmarketing.com

Rob Jolles is a sought-after speaker and after a successful sales career became a sales coach and author of a number of best-selling books, including How to Change Minds: The Art of Influence without Manipulation, Why People Don't Believe You: Building Credibility from the Inside Out, and Customer Centered Selling: Sales Techniques for a New World Economy In this episode, we'll be exploring some of the themes that Rob speaks about in these books.    Here are some of the topics covered in this episode: How intent is the difference between influence and manipulation How you have to believe in your product to be 100% authentic Why you have to pay attention & adapt to your prospect's personality and communication style How salespeople can be both successful and ethical More From the Guest   As a sales speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide.   Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. And in showing clients not just “how to” but also “why to,” he stirs individuals and companies to create real, lasting change. Today, Rob's keynotes and workshops attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators.  Linkedin: https://www.linkedin.com/in/robert-rob-jolles-8a459b12/    Website: https://jolles.com/      Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Paul Reilly is a speaker, sales trainer, and author of the book Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn. He is also the host of The Q and A Sales Podcast.   In this episode, Paul gives tips on developing a positive first response in the face of adversity, in order to become more resilient and open ourselves up to more opportunities.    Here are some of the topics covered in this episode: Why selling has never been easy How tough times can lead to an opportunity Be aware of tough time signals Tips on building a resilient mindset when times are at their hardest   More From the Guest Paul is a student of sales, and the mission of his training company is to help salespeople compete more profitably by selling on value, not price. Paul's first sales job was in high school selling car washes. He sold jewelry and painting services in college. Paul sold propane for Ferrell Gas—the exact same product as all of the other competitors. He also sold tools and fasteners for Hilti in the construction and petrochemical industry. Finally, Paul sold medical equipment before getting into the training and speaking business. He's experienced and overcome many of the same difficulties you may be experiencing now.   LinkedIn: https://www.linkedin.com/in/salescustomerservice    Website: https://www.toughtimer.com/  Check out the complimentary section of Selling Through Tough Times and Get a step-by-step method to Crafting your Customer Message.   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/      If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Dr. Cindy McGovern is an international speaker, Bestselling sales author, and consultant. Cindy is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. She has also recently released her second book, Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.    In this episode, we'll be exploring some of the themes that Cindy speaks about in her new book.    Here are some of the topics covered in this episode: Why your personal brand is your calling card to the world The three pillars of a successful and powerful brand The importance of selling your brand before your product Why it's important to take time time to rebrand after major changes   More From the Guest Cindy is a gifted public speaker, and you can find her on the conference circuit where she presents on a variety of topics. Through engaging stories, humor and even a little audience participation, she helps people to realize that they have been selling their entire lives.  Her energy and drive inspire the audience to embrace their inner toddler and remember that they can sell and they can get what they want in work and in life using those skills they already have.   Get her new book, Sell Yourself - https://www.sellyourselfbook.com/    Website: https://drcindy.com/    Orange Leaf Consulting - https://orangeleafconsulting.com/     Orange Leaf Academy - https://www.orangeleafacademy.com/     Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Andrea Waltz is a sales speaker, virtual trainer, and the co-author of Go for No! Yes is the Destination, No is How You Get There.   She is also the founder of the publishing company Success in 100 Pages.   In this episode, Andrea talks about the “go for no” mindset that will improve your sales quota by handling rejection and pushing through the sale.    Here are some of the topics covered in this episode: Being willing to ask the hard, tough questions upfront in order to qualify prospects How to be engaged and connected with your ‘no's' so you don't limit the sale How to apply courageous selling, to educate prospects about how you can solve their problems and care less about the rejection How to change your relationship with failure More From the Guest   Linkedin: https://www.linkedin.com/in/goforno/   Website: https://www.goforno.com/   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Sonia Dumas is the Founder of Curio Haus; an innovative company focused on helping execution-driven leaders generate extreme results by scaling and building powerful offers. She is a featured speaker and author at CPA Academy, Intuit Tax Pro Center, The Sales Expert Channel, and FinancialAdvisor.com. She is also doing research focused on scaling small businesses and Cryptocurrency's impact on business.   In this episode, Sonia talks about how to build strong connections with prospects that will lead to purchasing decisions.    Here are some of the topics covered in this episode: The most important tactics to be unique and stand out amongst the competition How to be more flexible when selling to get conversions How to start seeding prospects by improving the experiences you create for your prospects What Payday conversations are The 3 C's to make your offer win   More From the Guest Linkedin: https://www.linkedin.com/in/soniadumas/   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Joel Stevenson is the CEO of Yesware, a leader in sales productivity software. Prior to Yesware, he was the general manager and founder of Wayfair's B2B division. He is also the host of The Hard Sell podcast, where he talks about new and tested sales principles to boost productivity.   In this episode, Joel talks about how to boost productivity and create great work environments as a Sales Manager.    Here are some of the topics covered in this episode: How sales managers can avoid micromanaging their teams to boost productivity and motivation How sales managers can create the best office environment for teams to be more productive The different areas or genres of sales software, and the best sources of information  The most common sales practices that managers should avoid to waste less time More From the Guest Linkedin - https://www.linkedin.com/in/joelstevensongm/ Website - https://www.yesware.com/ Podcast - https://www.yesware.com/podcast   Listen to more episodes of the Outside Sales Talk here and watch the video here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Todd Caponi is an award-winning sales leader, author of The Transparency Sale, and the newly published The Transparent Sales Leader. Todd is also the founder, speaker, and workshop leader at Sales Melon and the host of The Sales History Podcast.   In this episode, Todd talks about what it means to be transparent in sales and the power it brings sellers.    Here are some of the topics covered in this episode: How to do the buyer's homework for them and address objections before they come Why embracing the truth speeds up the sales cycle Why we shouldn't underpromise and overdeliver as salespeople What we can learn from the history of sales   More From the Guest Linkedin - https://www.linkedin.com/in/toddcaponi/  Website - https://toddcaponi.com/  Podcast - https://toddcaponi.com/podcast/    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/  

After a career as a research scientist, David found himself in the sales world. He is now the founder and chief sales scientist at Cerebral Selling and is passionate about teaching the science of modern selling. David is also the author of the bestselling book Sell the Way You Buy: A Modern Approach to Sales That Actually Works.   In this episode, David talks about handling objections and the new lessons we can learn from the pandemic.    Here are some of the topics covered in this episode: How to use the “Feel, felt, found” framework to add credibility during your sales calls How values have changed over the pandemic How to get to the root cause of an objection by asking clarification questions How to differentiate the objections that need to be addressed from the ones we don't need to respond to, and the process behind finding them More From the Guest Linkedin: https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca    Website - https://cerebralselling.com/   Buy David's book - https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203/    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Steven Benson is the Founder and CEO of Badger Maps. As a tool for field salespeople, Badger Maps took a big hit because of the pandemic. However, now that many businesses are operating more freely, the industries that benefit the most from face-to-face sales are once again preferring this more traditional way to do sales. The need to ask questions and provide answers during large deals is simply better done in person. Steven also comments on the coming recession and what CEOs and sales leaders need to do to overcome it.  HIGHLIGHTS Helping field salespeople with Badger Maps In-person sales pick up again after the peak of the pandemic  The pandemic was an opportunity to learn new skills  Change messaging to weather the coming recession QUOTES Steven: "There's 17 ways to do this, they all work great. There's a reason that it wasn't the best way then. It was a fine crutch when we couldn't do anything else but, like I said, I can't think of one industry that's been like, oh, well now that we've figured out that this exists, when we fired this field sales team or we told them to all just work over Zoom from now on, I don't have one example of that happen." Steven: "The people that do meet with you and want to meet with you probably have a higher probability of wanting to purchase your product, that's why they were engaging that way. But, if you don't use the time well and if you're not an expert, you're not bringing and delivering value to the client, then you're probably not really increasing your odds very much." Find out more about Steven in the links below: LinkedIn: https://www.linkedin.com/in/stevenbenson/ Website: https://www.badgermapping.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

On today's show we have Steve Benson joining us. Steve is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.   In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk - a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame.   More from Steve:  Badger Maps Website: https://www.badgermapping.com/ Outside Sales Talk Podcast: https://www.outsidesalestalk.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ Linkedin Steve: https://www.linkedin.com/in/stevenbenson/     Want more Business Choreography?  Check out… Website: Bizchoreo.com BC Group: https://bizchoreo.com/group  

Casey is a sales development coach and keynote speaker that helps companies build customer relationships and not just transactional deals. He is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence. Casey is also the author of the book, WIN the RELATIONSHIP, not the DEAL.     In this episode, Casey talks about building meaningful selling relationships with a personalized approach.    Here are some of the topics covered in this episode: Ways to build memorability during sales calls  How to apply practical optimism to improve sales and your relationship with customers How to manage first impressions and use active listening to increase your value in the prospect's mind Tips to stand out amongst the competition when building relationships More From the Guest Linkedin - https://www.linkedin.com/in/caseyjacox/ Website - https://www.caseyjacox.com/ Buy Casey's book - https://www.amazon.com/WIN-RELATIONSHIP-not-DEAL-Strategies/dp/0999371495   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/  

Tom Stanfill is the author of UnReceptive: A Better Way to Sell, Lead, & Influence and is CEO and co-founder of ASLAN Training, a global sales enablement company appearing for nine consecutive years in the Selling Power Top 20.    In this episode, Tom talks about what sellers can do to help eliminate buyer resistance and cultivate receptivity.    Here are some of the topics covered in this episode: People are rejecting a sales call not a solution What it means to “drop the rope” and take the viewpoint of the buyer Elevating your position by becoming an expert in your buyers' space  What happens when you make your customers the hero of the story   More From the Guest Linkedin: https://www.linkedin.com/in/tomstanfill/ Tom's sales training - https://www.aslantraining.com Buy Tom's book - https://www.unreceptivebook.com   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Kyle is a Senior Inbound Sales Professor at Hubspot. Kyle produces educational content for HubSpot Academy, which is the worldwide leader in inbound marketing and sales education, transforming the way people and companies grow through online courses, projects, certifications, and software training.   In this episode, Kyle talks about the main benefits and risks of the use of technology in sales, and how we can use tools to accelerate our business growth and sales.    Here are some of the topics covered in this episode: The most important tools and automation processes that we can use to benefit sales teams Which CRMs are the best fit for a sales team and what advantages and disadvantages they have Why sales technology is a key aspect of business success and how can we use it in our favor The first step for salespeople that are looking to find the right sales technology    More From the Guest   Linkedin: https://www.linkedin.com/in/kyleanthonyjepson/   Twitter: https://twitter.com/kyle_jepson   Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson.   In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.    Here are some of the topics covered in this episode: The importance of storytelling in business, and how to learn from art and brands like Pixar The difference between online and in-person storytelling Why the ABT foundational narrative framework is key to improving sales  How to apply a natural style of storytelling to be a better salesperson   More From the Guest   Linkedin: https://www.linkedin.com/in/parkhowell/   Website: https://Businessofstory.com   Badger Sales University - Check out Park's Course - https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

David is a sales expert, professional keynote speaker, podcast host, and bestselling author. Using his over 20 years of experience, he combines nuanced strategy and real-world tactics to guide sales professionals as they navigate and leverage the evolving landscape of sales. David has two new editions out of his books, Networking in the 21st Century & Networking in the 21st Century on LinkedIn, which we will be discussing today.    In this episode, David talks about the foundational components of a thriving network.   Here are some of the topics covered in this episode: Why so many sales professionals struggle with networking What interpersonal skills salespeople can develop to network better Some ways salespeople can connect with people they never physically met How to create a strategic plan for networking that allows you to sell more   More From the Guest LinkedIn: https://www.linkedin.com/in/iamdfish  David's Website: https://davidjpfisher.com/   Listen to more episodes of the Outside Sales Talk here and watch the video here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Dr. Stephen Timme is the President and Founder of FinListics Solutions. Previously, Stephen was a professor of finance, adjunct professor, and consultant for numerous Fortune 500 companies. Melody Astley is FinListics' Chief Revenue Officer and is responsible for strategic business growth, sales, and marketing. Stephen and Melody are also co-authors of the book, Insight-Led Selling.   In this episode, Stephen and Melody talk about the key concepts of insight-led selling that field salespeople can use to skyrocket their numbers.    Here are some of the topics covered in this episode: The origin of Insight-Led Selling and how it relates to the buyer's journey What are “executive insights” and how can we use them to improve our pitch What does it mean to “communicate with impact” and how can salespeople approach this as a team What can sales reps do to discover how their buyers think   More From the Guest   LinkedIn: https://www.linkedin.com/company/finlistics-solutions/   Twitter: https://twitter.com/finlistics   Website: https://www.finlistics.com/     Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

You lose 8 hours a week behind the wheel. Get the fastest route to all your daily sales appointments! Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk – a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Steve Benson:  Website: https://www.badgermapping.com/ Twitter: https://twitter.com/SteveBenson Instagram: https://www.instagram.com/stevebensonsf/ LinkedIn: https://www.linkedin.com/in/stevenbenson/ Facebook: https://www.facebook.com/benson.steve

John led sales in large IT providers for 39 years. Since 2004, John has worked with B2B selling organizations to transform the way they sell. John is passionate about enhancing professionalism in sales and this led him to found Sales Leader Forums and Sales Masterminds APAC. He's also co-authored a sales novel, The Wentworth Prospect, which focuses on young salespeople from startup software companies attempting to sell to large corporations.   In this episode, John talks about the challenges small businesses face when selling to large organizations.   Here are some of the topics covered in this episode: How larger organizations identify a need and eventually buy The best strategy for outside salespeople to get past potential gatekeepers Tips for getting past or working with a gatekeeper How salespeople can lower their client's perceived risk when selling higher priced items More From the Guest LinkedIn: https://www.linkedin.com/in/smibert/?originalSubdomain=au  Book: https://www.amazon.com/Wentworth-Prospect-novel-guide-success/dp/1922628522/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=      Listen to more episodes of the Outside Sales Talk here and watch the video here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Kris is the CEO of Sendoso, a Sending Platform for corporate gifting that's been growing rapidly over the last few years. He is a California native with around 10 years of sales experience. As a former salesperson, he really understands how to interact with clients and what really makes the sale.   In this episode, Kris talks about his experience as an AE and how AEs can create the ultimate sending strategy.   Here are some of the topics covered in this episode: The number one thing that differentiates a good salesperson from a great salesperson Why giving gifts to your customer keeps them happy How corporate sending and gifting has changed over the past few years Things that salespeople should avoid while creating a sending strategy   More From the Guest LinkedIn: https://www.linkedin.com/in/rudeegraap/  Website: www.sendoso.com    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. He's also an award-winning author and has won 5 international Stevie Awards for his training programs.   In this episode, Jason talks about some of the topics from his recent book: The Mindset of a Sales Warrior.   Here are some of the topics covered in this episode: What the mindset of a sales warrior is How great sales training can work to change behavior The four limiting beliefs that hold salespeople back The #1 key to differentiate yourself from competitors   More From the Guest LinkedIn: https://www.linkedin.com/in/jasonforrest/  Website: www.fpg.com  The Mindset of a Sales Warrior (Paperback): https://www.amazon.com/Mindset-Sales-Warrior-Jason-Forrest/dp/1646691423  The Mindset of a Sales Warrior (Audiobook): https://www.amazon.com/Mindset-Sales-Warrior/dp/B082HJLK3J/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=  Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she's learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm.   In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions.    Here are the topics covered in this episode: How salespeople should protect their relationship with customers  Focus on existing customers because they're going to keep your retention rate high Sales and marketing should work together in order to build a strong customer base Work to learn and understand your customer's challenges and roadmap    More From the Guest SmallBizLady on social media    LinkedIn: https://www.linkedin.com/in/melindaemerson/    Book: https://succeedasyourownboss.com/products/     Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast       Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Darren is the founder and managing director of GROUP SIXTY, an executive training and coaching company. Additionally, Darren has a popular book and podcast both titled “The Savage Leader.”    In this episode, Darren talks about how you stay vulnerable and authentic with customers while being professional.   Here are some of the topics covered in this episode: How core values come into play when dealing with authenticity in sales The value customers see in an authentic salesperson How a salesperson can use their authenticity to connect deeply with customers The most common mistake salespeople make when they try to connect to their customers   More From the Guest LinkedIn: https://www.linkedin.com/in/darrenreinke  Book: The Savage Leader - https://www.amazon.com/Savage-Leader-Principles-Become-Better/dp/1736117904    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/  

Finka is the founder of FINKA Communications. She's also a speaker, coach, and host of the “Sell From Love” Podcast. Finka has spent 20 years in Corporate Canada in the financial services industry, and is now consulting clients with a focus on personal branding, leadership, sales, and client experience. Additionally, she is the author of the Amazon bestselling book, “Sell From Love: Love Yourself, Love your Client, Love your Offer.”   In this episode, Finka shares her strategy of selling from love and how it improves client relationships and sales revenue.   Here are some of the topics covered in this episode: Selling from a place of love instead of fear The three pillars of selling from love  Tips for being a great coach to your team How learning to listen helps you close more deals   More From the Guest LinkedIn: https://www.linkedin.com/in/finka-jerkovic/  Website: https://sellfromlove.com/discoverycall/  The Sell From Love Book: https://www.amazon.com/Sell-Love-yourself-client-offer-ebook/dp/B08MTGC1P9/ref=sr_1_1?dchild=1&keywords=finka+jerkovic&sr=8-1  Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Peter Strohkorb is the Founder and Principal at Peter Strohkorb Advisory and has 10 years of experience starting and managing several startups, following 20+ more years in the corporate sector. Today, Peter shows sales and business leaders how they can accelerate their sales   In this episode, Peter tells us how sales have changed over the last ten years and what you can do to regain sales growth.   Here are some topics covered in this episode: How prospects and buyers want to engage with salespeople and businesses today How salespeople can ensure prospects really understand their product or service The most important characteristic needed to become successful in sales today Tips for fending off competitors   More From the Guest: LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/  Website: https://peterstrohkorb.com/    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/    If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/