Simplify China Podcast

You may be researching how to do business in China or how to sell and market your brand and product on WeChat, TMall, and JD and found some articles and videos here and there. That's great, but the problem is often most contents are basic, too general, or worth misleading on the truth about doing business in China as a foreign brand. As entrepreneurs, we fully understand the requirement to succeed in business goes far beyond how to sell on TMall, JD, or run a WeChat mini-program. In this episode, Jordan, Evgeny, and I shares our personal experience of doing business in China from 3 very different perspectives.Support the show (https://simplifyway.com)

KOL marketing has grown exponentially in the past few years in China. This is because Chinese consumers shift their attention away from traditional media and towards their cell phones. Becoming a KOL is a great way to grow your fame, influencers, and earn living or a lot of money without moving to a tier 1 city like Shanghai and get a 9 to 5 job. As a result, millions of people from all across China have flocked to platforms such as Douyin, WeChat, and Weibo looking to grow a large following doing pretty anything you can imagine and even would never imagine. This created a massive problem for the government from possible fraud, illegal content, and illegal organizations. Recently the Chinese government decided to pass several laws to regular the industry. Join us in this episode as we discuss how the new regulation on KOL can affect the industry and your KOL marketing in China.Support the show (https://simplifyway.com)

Most foreign businesses underestimated the role of the state have on the success and failure of your business. The role of the state in many western countries will often be the effect of their policies. In China, however, is as you grow the state will often have more direct interaction with your business.In this episode, we discuss how the state can affect your business in China and how to navigate it as a foreigner. Support the show (https://simplifyway.com)

There has been a lot of talks about becoming self-sufficient in upcoming years for China. The idea of "internal circulation" has been iterated over and over again by the Chinese government internally. What does this mean for a foreign or global brand looking to enter and do business in China? How will this affect the Chinese market? Join us as we discuss the future of the China market and what it will mean for new foreign brands looking to enterSupport the show (https://simplifyway.com)

Following the footstep of Blackfriday, Alibaba's double eleven has become the biggest e-commerce day in the world. This year (2020), Alibaba announced a whopping 56 billion dollars in sales in just one day.But what you aren't told is what goes behind the same and the secrets behind the 56 billion dollars. In this, we sit down and discuss what happens on one of the biggest eCommerce days in the world and why the number doesn't reflect a single-day sale.Support the show (https://simplifyway.com)

The 2020 US election is today between Trump and Joe Biden and undoubtedly, this will be the most important and the most-watched election in history not only for American citizens but people and international business owners around the world.In this episode, Jordan, Evgeny, and I sit down to discuss not politics or whether Trump or Bident will win the election because we don't know but the effect this election will have on the world and brands looking to do business with China or internationally.Support the show (https://simplifyway.com)

In this episode, we discuss to properly and successfully generate more Chinese consumer leads without going bankrupt and what a 50-year-old lady in Shanghai's wet market can teach you about the importance of the customer's journey. Got a question? Email info@simplifyway.com subject podcast question.Support the show (https://simplifyway.com)

In this episode, join us as we discuss this controversial and politically charged topic and spell out the positive and negative implications of this ban for American and other foreign brands doing business with Chinese consumers. Got a question? Email info@simplifyway.com subject podcast question.Support the show (https://simplifyway.com)

In this episode, we explore the idea of O2O and how smart cities, AI, and the power of big data is creating this seamless Offline/Online experience. Join us as we discuss O2O in China and how you can leverage it for your brand. Have a question? email info@simplifyway.com subject "podcast question".Support the show (https://simplifyway.com)

In this episode, we'll discuss how you can leverage cross-border eCommerce to sell directly to Chinese consumers in China and how to leverage familiar channels such as Youtube, Instagram, Google, and Facebook to sell to oversea Chinese consumers. Have a question? email info@simplifyway.com subject "podcast question".Support the show (https://simplifyway.com)

In this episode, we talk in detail about the truth behind the WeChat store in China and how the new WeChat Mini shop can potentially impact brands in China. Got a question? Email info@simplifyway.com subject "podcast questions".Support the show (https://simplifyway.com)

In this episode, we challenge whether traditional media and offline marketing still play a roll in the massively connected smartphone world in China and how you can leverage it. Have a question? Email info@simplifyway.com subject "Podcast Questions"Support the show (https://simplifyway.com)

In this episode, we take off the gloves and talk about the current state of eCommerce in China and how your global brands who are looking to enter China can do it successfully. Have a question? Email: info@simplifyway.com Subject "Podcast Question"Support the show (https://simplifyway.com)

Join us in this episode as we discuss the aftermath of China after COVID-19, and how it will affect global business who are either in the market or planning to enter. Have a question? Email: info@simplifyway.com Subject "Podcast Question"Support the show (https://simplifyway.com)

In this episode, we answer the age-old question of what do the Chinese consumer wants? Tune in as we discuss the challenges global brand faces when dealing with Chinese consumers of all demographics. Got a question? Email info@simplifyway.com subject "Podcast Question".Support the show (https://simplifyway.com)

This episode talks about the truth behind the hottest new marketing trend in China, KOL live streaming market. We're uncovering the deepest secrets that most experts won't tell you about live streaming in China. Have a question? Email info@simplifyway.com subject "Podcast Question"Support the show (https://simplifyway.com)

Chinese consumers love chocolates and sweets but not in the same way as that of the west. In this episode of Simplify China Podcast, we are going to talk about the challenges and the in and outs of the confectionery market in China. Have a question? Email info@simplifyway.com subject Podcast QuestionSupport the show (https://simplifyway.com)

In this episode, we discuss why most brands are simply not right or not yet ready for China and the reasons behind our thoughts. Have a question about China's business? Email us at info@simplifyway.com - subject: Podcast QuestionSupport the show (https://simplifyway.com)

In this episode of Simplify China podcast, I invited my good friend Yingying Li (李莹莹), founder of Yingfluence to share her insight on how to leverage cross cultural intelligence and communication to empower your team in China, understand the Chinese consumer and grow your brand in China.Support the show (https://simplifyway.com)

In this episode of Simplify China podcast, I invited Kelan Raph to talk about how an international brand eCommerce brands can handle logistics when selling cross-border to Chinese consumers without breaking the bank.Support the show (https://simplifyway.com)

In this episode, I invited Shaun Rein who is the managing director of China Market Research Group to talk about all his 20+ years of experience of being in China and working with executive and head of states in regards to doing business in China and what Chinese consumers want in 2019! For more information visit: https://simplifyway.com/podcast/Support the show (https://simplifyway.com)

In this episode, Brendan shares his insights and experience of having to work with multiple projects with big and small studios in China for the last couple of years. He shares the ins and outs of what’s happening in China’s film industry right now and how best can foreign studios can secure distribution of films in China.For more episode's like this visit: https://simplifyway.com/podcast/Support the show (https://simplifyway.com)

Ximalaya is the most popular podcasting podcasting platform in China similar to that of Apple. In this episode Fei who is Chinese American helps entrepreneurs find their audiance through the power of podcasting is an expert on how to grow your presence with Ximalaya podcasting. I invited Fei to to share her knowledge and experience on how to Ximalaya and podcasting to reach your ideal customers in mainland China even if your podcast is in English. For more great episode please visist: Support the show (https://simplifyway.com)

Are you selling to other businesses or enterprises in China? In this episode, I invited Tim Lindeman who is currently the VP of Business Dev of Dimensional Insight and a B2B business growth expert in China to share his 17 years experience and insights of growing a B2B business in China as a foreign ex-pat. For more great episode like this one please visit: https://simplifyway.com/podcasts/Support the show (https://simplifyway.com)

In this episode of Simplify China Podcast I speak to my friend Sharon Tang on the subject how to launch a great PR strategy in China. Sharon is one of the top female Public Affair/Public Relation executive in China and has contribute her work and expertise to the success of multiple global Fortune 500 companies both in and outside of China.Support the show (https://simplifyway.com)

In this episode of Simplify China Podcast I speak to Chris Alford, a friend, client and the Executive Director of Homeinstead China. Chris is also an serial coffee entrepreneur in China and has helped Starbuck China in the early days to really pioneer the coffee industry in China.Support the show (https://simplifyway.com)