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In this episode of The Negotiation, host Todd Embley welcomes back Olivia Plotnick, Founder of Wai Social and one of the most insightful voices on Chinese consumer culture and digital marketing.Olivia recently embarked on a remarkable journey across 32 cities in China over 60 days, immersing herself in the country's diverse regional cultures and uncovering how people live, shop, and connect with brands today. From Tier 1 cities like Shanghai and Beijing to emerging urban centers, Olivia shares her firsthand observations of the evolving Chinese consumer landscape — revealing both common threads and striking regional contrasts.The conversation explores the resurgence of offline retail, the growing influence of local brands, and what international businesses can learn from how China's next generation of consumers engage with products, experiences, and storytelling. Olivia also reflects on her favorite moments from the road and offers advice for brands and travelers alike seeking an elevated understanding of today's modern China. Enjoy!Discussion Points:· What inspired Olivia's 60-day, 32-city journey across China· High-level takeaways about Chinese consumer trends and culture· Differences in consumer behavior between major cities and emerging markets· How offline retail and experience-driven shopping are evolving· Insights into how Chinese and international brands connect differently with consumers· What the trip revealed about the next generation of Chinese shoppers· Stories and standout moments from her travels· Olivia's personal recommendations for cities to visit in China
An artificial intelligence-generated deepfake of Chinese actress Wen Zhengrong's face and voice was used by unscrupulous merchants to impersonate her in livestream sales, prompting increased calls for stronger and more tailored regulation and penalties from internet platforms and the law.近日,有不良商家利用人工智能生成的深度伪造内容,盗用中国女演员温峥嵘的人脸和声音进行直播带货。这一事件引发了公众强烈反响,互联网平台和法律层面均出现加强针对性监管与处罚的呼声。The discovery was made last week when Wen appeared to simultaneously host three different early morning livestream rooms on social media, wearing different outfits and promoting different products. The Wen "clones" looked and sounded strikingly similar to Wen, a feat that quickly ignited online discussion.上周,有网友发现温峥嵘疑似同时在社交媒体的三个不同直播间进行早间直播。画面中的“温峥嵘”身着不同服装、推广不同产品,其外貌和声音与本人高度相似,这一现象迅速引发网络热议。According to a China Media Group report on Wednesday, the forged images were produced either by clipping past videos and screen recordings or by taking earlier livestream footage of Wen and running it through AI-based deep synthesis, including voice alteration.据中央广播电视总台周三报道,这些伪造影像的制作方式主要有两种:一是剪辑过往视频和屏幕录制片段;二是提取温峥嵘早期直播素材,通过基于人工智能的深度合成技术(包括语音修改)进行处理。"These AI tactics confuse the public. My image and likeness have been infringed, and it is deeply hurtful," Wen said in the video report. She added that if viewers who trust her were misled into buyingcounterfeit goods, "I would feel truly sad."温峥嵘在视频报道中表示:“这些人工智能手段误导了公众,我的肖像权和人格权受到了侵犯,这让我深感痛心。”她还提到,若信任自己的观众因此被误导购买到假冒伪劣产品,“我会感到非常难过”。Li Ya, a partner at Zhongwen Law Firm in Beijing, told China Daily that such conduct was suspected of violating Wen's right of portrait and may also harm her right of reputation.北京中文律师事务所合伙人李亚向《中国日报》表示,此类行为涉嫌侵犯温峥嵘的肖像权,还可能损害其名誉权。Using someone's image for profit without authorization infringes on portrait rights, he said. "If sellers speak in her name and make false or exaggerated claims, that will negatively impact a public figure's reputation."李亚指出,未经授权使用他人肖像牟利构成肖像权侵权。“如果商家以她的名义进行虚假宣传或夸大宣传,将对公众人物的名誉造成负面影响。”Wen's team said that once the fake clips began circulating, they filed reports around the clock, flagging about 50 impersonation accounts in one day, according to CMG.据中央广播电视总台报道,温峥嵘团队表示,虚假片段传播后,他们立即展开24小时不间断投诉,单日就举报了约50个仿冒账号。Some livestreaming accounts were taken down, they said, but others quickly reappeared in new forms. Wen's staff noted that certain merchants can fabricate content by extracting brief footage and relying on AI functions built into video-editing apps, while the team faces a much higher burden to preserve evidence and defend their rights.温峥嵘团队称,部分直播账号已被下架,但另有一些账号很快以新形式重新出现。工作人员表示,部分商家只需提取简短素材,借助视频编辑软件内置的人工智能功能就能伪造内容,而团队维权时却面临着证据固定难、维权成本高的困境。Li said it is unrealistic to expect victims alone to safeguard their rights.李亚表示,仅靠受害者自身维权并不现实。"Rule-breaking merchants can open new accounts at will and face almost no cost for infringement," he added.李亚补充道:“违规商家可随意注册新账号,侵权成本几乎为零。”He noted that social platforms have a duty to deploy technology to detect whether AI tools are being used improperly in livestreams or short videos, and to penalize offending accounts as well as the operating companies and teams behind them, in order to prevent harm to third parties.他强调,社交平台有责任运用技术手段,检测直播或短视频中是否存在人工智能工具的不当使用行为。同时,平台需对违规账号及其背后的运营公司和团队进行处罚,以防范对第三方造成损害。In September, new regulations on labeling AI-generated synthetic content, released by the Cyberspace Administration of China and other agencies, took effect. The rules require clear "AI-generated" labels on synthetic faces and videos.今年9月,国家互联网信息办公室等部门发布的《生成式人工智能服务管理暂行办法》正式生效,其中明确要求对合成人脸、合成视频等内容标注“AI生成”字样。In practice, however, some merchants hide labels in obscure locations or mask them, allowing infringements to slip through reviews from the social platforms.但在实际执行中,部分商家将标注隐藏在隐蔽位置或进行遮挡,导致侵权行为逃过平台审核。"If a video lacks the necessary authorization and fails to show an AI-generation label, using someone else's face or voice in a livestream is atextbook case of infringement," Li said. "Victims can sue the merchant and even the platform, which bears responsibility for keeping online order."“若视频未经授权,且未标注AI生成标识,在直播中使用他人人脸或声音即属典型侵权行为。”李亚说,“受害者可起诉商家,甚至追究平台责任,因为平台负有维护网络秩序的义务。”On Thursday, Douyin's e-commerce safety and trust center said on its official social account that it had launched a special campaign in October targeting infringements. Those included cases where merchants or content creators, without permission, spliced videos, blended text, or used AI and digital effects to mimic celebrities for sales. The short-video platform's response to these actions included cutting livestreams, removing or banning involved products, freezing transaction proceeds, and ordering business suspensions, it said.周四,抖音电商安全与信任中心在其官方社交账号发布声明称,平台已于10月启动专项治理行动,重点打击各类侵权行为。其中包括商家或内容创作者未经授权,通过拼接视频、混合文本、运用人工智能及数字特效仿冒名人进行带货的行为。声明指出,平台针对此类行为采取的措施包括中断直播、下架或封禁相关商品、冻结交易款项、责令暂停经营等。Since the campaign began, the platform has acted against 11,000 creator accounts involved in impersonations and taken down more than 6,700 products, it said. In addition, more than 10,000 infringing videos faking Wen's likeness and voice for marketing were removed.声明显示,专项行动开展以来,平台已处置1.1万个涉仿冒行为的创作者账号,下架商品超6700件,同时清理了1万余条仿冒温峥嵘人脸及声音进行营销的侵权视频。Li Liang, a deputy president of Douyin Group, said on his account on Thursday that such AI-involved impersonation "seriously undermines the credibility of creators, merchants, and the platform in the eyes of consumers, and runs counter to our long-term interests".抖音集团副总裁李亮周四在其账号上表示,此类涉人工智能的仿冒行为“严重损害了创作者、商家和平台在消费者心中的公信力,与我们的长远利益相悖”。Li denied that the livestreams impersonating Wen took place on Douyin, adding that AI content infringement detection is an "industry-wide challenge, and malicious impersonators constantly engage in a technical cat-and-mouse with platforms."李亮否认涉温峥嵘的仿冒直播发生在抖音平台,并指出AI内容侵权检测是“全行业面临的挑战,恶意仿冒者不断与平台进行技术博弈”。"We will keep investing to meet the challenge and protect the lawful rights of creators, merchants, and consumers," he said.李亮称:“我们将持续加大投入应对这一挑战,切实保护创作者、商家和消费者的合法权益。”Li Wei, deputy dean of the School of New Media at Peking University, said AI-enabled deepfakes are "the most typical trap" in AI-assisted content production, involving infringement, copyright, ethics, and online abuse, with serious consequences.北京大学新媒体研究院副院长李玮表示,人工智能驱动的深度伪造技术是“人工智能辅助内容生产中最典型的陷阱”,涉及侵权、版权、伦理及网络滥用等多重问题,后果严重。She called for more systematic,multistakeholder cyberspace governance, especially stronger legal safeguards and platform oversight, and urged more tailored penalty tools to curb such practices.她呼吁构建更系统、多方参与的网络空间治理体系,尤其要强化法律保障和平台监管力度,并推动制定更具针对性的处罚措施,以遏制此类行为。counterfeit goods假冒伪劣产品textbook case of infringement典型侵权行为multistakeholder多方参与
We sit down with Chen Yang (Iwae) from Cocos again to unpack how AI is transforming the Chinese mini-game ecosystem across development, UA, and operations.The conversation reveals how AI-generated 3D, playable automation, LoRA fine-tuning, and instant meme cloning are redefining speed, scale, and creativity in the world's most dynamic mobile market.
Chinese women are gaining greater rights to development in the economic sector, especially in the digital economy, and their talent has shone through thanks to their perseverance, improved educational background and working abilities.中国女性在经济领域(尤其是数字经济领域)正获得更充分的发展权利。凭借坚韧的毅力、不断提升的教育水平和工作能力,她们的才华得以充分展现。Xie Mingli, 27, who switched her job from an education consultant to a cross-border e-commerce live-streaming anchor in Shenzhen, Guangdong province, in 2024, said it was an interesting choice to make, as she believes that women have the power to tackle challenges in both life and work.27岁的谢明丽(音译)于2024年在广东省深圳市从教育顾问转行成为跨境电商直播主播。她表示,这是一个有趣的选择,因为她认为女性有能力应对生活和工作中的各种挑战。"As a girl, I was told to stick to established practices like getting a bachelor's degree, finding a stable job and then getting married. But my mother, who is self-employed, has always encouraged me to try new things and never lose my curiosity or courage," she said. "I worked as an education consultant for two years after finishing my postgraduate education, and I think it's time to move on to another interesting career."“从小到大,总有人告诉我要遵循既定路径:拿到学士学位、找份稳定工作,然后结婚。但我母亲是个体户,她一直鼓励我尝试新事物,不要丢掉好奇心和勇气,”她说,“研究生毕业后,我做了两年教育顾问,现在我觉得是时候开启另一份有趣的职业了。”Xie is among the growing number of women starting their career or getting higher engagement in the digital economy in recent years, thanks to the government's greater support for enhancing women's rights to development and for improving their digital literacy.近年来,在政府加大对女性发展权利保障力度、提升女性数字素养的支持下,越来越多女性进入数字经济领域就业或加深参与度,谢明丽便是其中之一。According to a white paper recently released by the State Council Information Office, which explains China's philosophy, principles and practices in promoting gender equality and women's well-rounded development in the new era, female employees comprise about 43 percent of the nation's total workforce, with the proportion maintained at that level since 2012.国务院新闻办公室近日发布一份白皮书,阐述了新时代中国促进性别平等和妇女全面发展的理念、原则与实践。该白皮书显示,女性从业人员占全国从业人员总数的比例约为43%,自2012年以来这一比例始终保持在该水平。The latest figures from the National Bureau of Statistics showed that as of the end of 2024, female employees totaled around 320 million, accounting for 43.4 percent of the nation's total workforce, indicating women's fuller engagement in economic development.国家统计局最新数据显示,截至2024年底,女性从业人员总数约3.2亿人,占全国从业人员总数的43.4%,这表明女性正更充分地参与经济发展。In addition, women account for over half of the entrepreneurs in the internet sector, and roughly one-third of the nation's workers in new forms of employment, including digital trade, e-commerce and livestreaming, the white paper said.白皮书还指出,在互联网行业创业者中,女性占比超过一半;在数字贸易、电子商务、直播等新就业形态从业人员中,女性占比约三分之一。Early in 2022, AliResearch, the research arm of the Alibaba Group, released a report that said China's digital economy has created 57 million job opportunities for women, which has increased their value in the job market and expanded their employment space.2022年初,阿里巴巴集团旗下研究机构阿里研究院发布报告称,中国数字经济已为女性创造5700万个就业机会,提升了女性在就业市场中的价值,拓宽了她们的就业空间。The report said that as of 2022, there were about 23.58 million female shop owners on the Chinese online shopping platform Taobao, and 12.44 million female livestreaming anchors on Taobao and Douyin, the Chinese version of TikTok.报告显示,截至2022年,中国在线购物平台淘宝上的女性店主约有2358万人;在淘宝和抖音(TikTok中国版)平台上,女性直播主播达1244万人。Xie, the anchor, said that women have gained more respect, in addition to more equal returns and pay, and she believes the gender gap will continue to narrow in the future.主播谢明丽表示,如今女性不仅获得了更平等的回报与薪酬,还得到了更多尊重。她相信未来性别差距将进一步缩小。"When I was at school, seniors often said that employers preferred men as they would not be bothered by 'problems like giving birth'. I'm grateful that I didn't meet such discrimination, and I have been paid on a par with male workers, both at my previous job and the current one," she said.“上学时,学长学姐常说,雇主更倾向于招聘男性,因为男性不会受‘生育等问题'影响。我很庆幸自己没有遇到这种歧视,无论是上一份工作还是现在的工作,我的薪资都与男性同事持平,”她说。"Women do have an equal, or even bigger, right to speak in the job market, as we possess excellent working abilities, especially in some e-commerce-related areas, where women can show higher affability and approachability," Xie said, adding that she is happy to see more women from different walks of life get involved in the digital economy, in which they can not only make a living but also create some social values.“女性在就业市场中拥有平等甚至更充分的话语权,因为我们具备出色的工作能力,尤其是在电商相关领域,女性更能展现出亲和力与易沟通的特质,”谢明丽补充道。她表示,很高兴看到各行各业有更多女性参与到数字经济中,在这里她们不仅能谋生,还能创造社会价值。Feng Ling, vice-president of the All-China Women's Federation, said at a recent news conference in Beijing that women are riding the digital economy wave, thanks to the government's continuous efforts to improve their digital literacy and give them skills training and financial support.全国妇联副主席冯玲(音译)在近期北京举行的新闻发布会上表示,得益于政府持续提升女性数字素养、提供技能培训与资金支持,女性正积极拥抱数字经济浪潮。The Outline for Women's Development in China (2021-30), released in 2021 by the State Council, the country's Cabinet, has set a target of enhancing women's ability to use information technology to get engaged in socioeconomic high-quality development, she said, noting that several other State-level programs have also set targets and offered solutions to improve women's ability to get access to online entrepreneurship and forge their digital skills.她说,2021年国务院(中国政府内阁)发布的《中国妇女发展纲要(2021-2030年)》明确提出,要提升女性运用信息技术参与经济社会高质量发展的能力。她还指出,其他多项国家级规划也设定了目标并提出举措,旨在提升女性开展网络创业的能力、培养女性数字技能。"The women's federation, together with the Ministry of Commerce and the Ministry of Agriculture and Rural Affairs, has organized training programs for women in the countryside since 2015 to teach them to make short videos and sell agricultural produce online," Feng said.冯玲表示:“自2015年起,全国妇联联合商务部、农业农村部,为农村女性开展培训,教授她们制作短视频和线上销售农产品。”"Also, women starting or running their own businesses can get support through the nation's inclusive financial services. More women have realized their personal value in the digital economy sector, and turned into a strong force to push forward the development of the digital economy," she added.“此外,创业或经营企业的女性可通过国家普惠金融服务获得支持。越来越多女性在数字经济领域实现了个人价值,成为推动数字经济发展的重要力量,”她补充道。female employees in the digital economyn.数字经济领域女性从业人员 /ˈfiːmeɪl ɪmˈplɔɪiːz ɪn ðə ˈdɪdʒɪtl ɪˈkɒnəmi/female livestreaming anchorsn.女性直播主播/ˈfiːmeɪl ˈlɪvstriːmɪŋ ˈæŋkəz/
In this episode of The Negotiation, host Todd Embley welcomes back Crystal Tai. Crystal is a journalist, cultural strategy researcher, and Managing Partner at Nüora Global Advisors. Formerly Senior Managing Editor at Jing Daily, her work explores how changing values + consumer behaviors, and social movements shape business trends and global markets. In this episode, Crystal shares her insights on the latest developments in China's sportswear and athleisure markets, including the ongoing popularity of Lululemon, the rise of niche sports labels, and emerging winterwear trends as the season approaches. She also provides an update on Chinese travel patterns in the post-COVID era, assesses overall consumer sentiment, and offers her take on Starbucks' challenges in the Chinese market.As always, Crystal brings her sharp reporting and deep understanding of Chinese consumer culture to the conversation—plus, a light-hearted discussion on Taylor Swift's engagement and its reception among Chinese fans. Enjoy! What You'll Learn in This Episode:· How Lululemon continues to perform in China and key takeaways from its recent Q2 report.· The rise of niche sports brands and new trends in the sports and athleisure market.· Winterwear and winter sports trends to watch as the season kicks off.· Post-COVID travel patterns and evolving consumer behaviors in China.· Current Chinese consumer sentiment and what it means for global brands.· Starbucks' challenges in China and whether the brand can bounce back.· A fun look at celebrity news—Taylor Swift's engagement—and its impact in China.
In this Two and a Half Gamers special, Matej, Felix & Jakub talk with Chen Yang (Iwae) from Cocos about how mini-games on WeChat, Douyin, Alipay, and Huawei stores are reshaping the mobile industry.
“I think this is a sort of coming-of-age moment. When I say coming of age, I mean collectively for Chinese entrepreneurs. Many of these founders are my age, or even younger, and I've spoken with some of them. I can really relate to why they want to build businesses that target the global market instead of just China. In the past, you could build a company in China first and then think about expanding outward. That's no longer possible. For any consumer-facing software company today, from day one you must decide: Do I build for China, or do I build for Global minus China? The examples of TikTok, Shein, and many others show that you cannot do both. It's not possible to serve both markets at once.” - Jing Yang Fresh out of the studio, Jing Yang, the Asia Bureau Chief from The Information, shares her insights on ByteDance's pivotal moment, China's venture capital challenges, and the emerging U.S.-China competition in AI and robotics. Starting with ByteDance's latest financials, she revealed how the company now exceeds Meta in revenue but still lags significantly in profit margins, with its domestic business—Douyin and Toutiao—continuing to drive the lion's share of profits while TikTok remains unprofitable. Jing Yang explains how founder Zhang Yiming has entered "founder mode," dramatically increasing CapEx spending on AI development while ByteDance mysteriously went quiet on the AI leaderboard despite earlier dominance. Moving to venture capital, she unpacks why HongShan Capital has only deployed a quarter of its $9 billion fund raised in 2022, citing the collapse of exit opportunities, new overseas listing regulations from Chinese regulators, and the disappearance of big-ticket growth deals. She then explores the new wave of Chinese AI startups targeting global markets from day one, explaining how censorship and geopolitics force founders to choose between building for China or building for the world—they cannot do both. Finally, Jing Yang breaks down China's non-obvious advantage in humanoid robotics: not manufacturing prowess, but access to advanced manufacturing test beds where robots can be deployed, iterated, and refined at scale—an advantage The U.S. simply cannot match beyond Tesla. Episode Highlights: [00:00] Quote of the Day by Jing Yang from The Information [02:14] ByteDance revenue exceeds Meta, profit lags [05:01] Zhang Yiming goes founder mode with AI [08:24] TikTok's significance to ByteDance's future [10:18] China signals willingness on TikTok deal [13:02] Chinese tech giants pivots to semiconductors, hard tech [14:27] ByteDance's quiet AI strategy and leadership [19:11] Why HongShan, formerly Sequoia China deploys only quarter of $9B fund [21:00] China VC market lacks big growth deals [24:20] New overseas listing regulations hinder exits [26:15] Chinese VCs struggle with US investments [29:53] Chinese founders target global markets from day one [32:20] What forces global versus China product split [38:28] Chinese apps feel holistic but culturally distinct [43:00] ChatGPT arrival sparked physical AI revolution [47:23] Chinese AI companies prioritize commercial use cases over AGI [50:13] China's manufacturing provides crucial test beds advantage [53:42] Redefining what constitutes a Chinese startup [54:55] AI race between Chinese in China vs US [58:00] Closing Profile: Jing Yang, Asia Bureau Chief from The Information LinkedIn: https://www.linkedin.com/in/jing-yang-33548123/ Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast: Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(03:21) Amazon schließt Amazon Fresh in UK(10:10) Amazon launcht neue Agentic Features(14:38) Amazon öffnet Fulfillment für Walmart(16:45) Google launcht neue Agentic Features(22:30) Google Discovery wird Universal-Feed(24:09) Zahlen: Marktanteile in AI (26:50) ChatGPT: neue Studie & Nutzungsstatistiken(29:20) FTC ermittelt gegen Google & Amazon(30:05) Weitere Publisher verklagen Google wegen AI Overviews(31:40) Argos-Übernahme durch JD.com vorerst gescheitet(33:09) Bundeskartellamt genehmigt Übernahme von Ceconomy durch JD.com(36:05) EU schließt Handelsabkomen mit Indonesien(40:44) Huawei stellt 3-Jahres-Plan für Chips-Produktion vor(44:27) Wero launcht als europäische PayPal-Alternative(47:48) China und USA einigen sich auf TikTok Deal(52:50) Apple launcht auf Douyin und startet Live-Streaming(54:38) Neue TikTok Shop Zahlen(56:00) TikTok Mitarbeiter streiken in Berlin(58:48) Pinterest führt Where-To-Buy-Links ein(59:39) Instagram arbeitet In-Post-Links(1:00:16) Pimkie launcht auf SHEIN(1:00:48) eBay übernimmt Tise(1:01:48) Meta launcht neue AI Glasses(1:02:42) EU will Cookie-Regeln überarbeitenQuellenAmazon Freshhttps://retail-news.de/amazon-fresh-uk-schliessung/Amazon Agentic Featureshttps://www.marketplacepulse.com/articles/amazons-big-agentic-bet Amazon x Walmarthttp://geekwire.com/2025/sold-on-walmart-sent-by-amazon-the-weird-new-world-of-online-retail/Google Agentic Featureshttps://blog.google/products/chrome/new-ai-features-for-chrome/Google Discoveryhttps://www.heise.de/news/Google-macht-seinen-Discover-Feed-sozialer-und-besser-anpassbar-10662389.htmlAI Player Zahlenhttps://www.zdnet.com/article/how-people-actually-use-chatgpt-vs-claude-and-what-the-differences-tell-us/https://www.nber.org/papers/w34255FTC Ermittlung Google & Amazonhttps://www.bloomberg.com/news/articles/2025-09-12/amazon-google-probed-by-ftc-over-search-advertising-practicesPublisher vs. Googlehttps://vau.net/pressemeldungen/eine-allianz-aus-ngos-verbaenden-und-organisationen-der-medien-und-digitalwirtschaft-reicht-dsa-beschwerde-gegen-googles-ai-overviews-ein/https://www.theverge.com/ai-artificial-intelligence/777788/rolling-stone-penske-media-sue-google-ai-overviewsJD.com: Argos & Ceconomyhttps://www.heraldscotland.com/news/national/25466143.sainsburys-shares-rise-ill-fated-talks-sell-argos-chinas-jd-com/https://www.finanznachrichten.de/nachrichten-2025-09/66468640-bundeskartellamt-erlaubt-jd-com-kontrollerwerb-an-ceconomy-015.htmEU x Indonesienhttps://www.wko.at/aussenwirtschaft/handelsabkommen-eu-asien-ozeanien-indonesienChina x USA TikTok Dealhttps://www.axios.com/2025/09/20/us-china-tiktok-dealApple Douyinhttps://thelowdown.momentum.asia/apple-tiptoes-into-douyin-live-commerce/TikTok Shop DE Zahlenhttps://issuu.com/tiktokforbusinesseu/docs/der_gro_e_shop_reportTikTok Streikhttps://www.tagesschau.de/inland/regional/berlin/rbb-berliner-tiktok-beschaeftigte-starten-viertaegigen-warnstreik-100.htmlPinterest Linkshttps://p2pi.com/pinterest-launches-where-buy-linksInstagram Linkshttps://www.threads.com/@alex193a/post/DOftsVdjeE4Pimkie x SHEINhttps://ww.fashionnetwork.com/news/Pimkie-partners-with-shein-to-grow-online-business,1764535.htmleBay x Tisehttps://fashionunited.de/nachrichten/business/ebay-ubernimmt-norwegische-resale-app-tise/2025092363540Meta AI Glasseshttps://www.theverge.com/tech/779566/meta-ray-ban-display-hands-on-smart-glasses-price-battery-specsEU Cookieshttps://www.politico.eu/article/europe-cookie-law-messed-up-the-internet-brussels-sets-out-to-fix-it/Max & Kristina auf LinkedIn> Max Rottenaicher> Kristina MertensCreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle
A smartphone can now connect small farmers to big markets, and a single broadband line can add "digital wings" to the special produce of the Xinjiang Uygur autonomous region, helping them reach dining tables across the world. Last year, Xinjiang's online retail sales hit 72.33 billion yuan ($10.17 billion), up 13.62 percent year-on-year. Rural e-commerce, in particular, performed exceptionally well, with rural online sales growing by 18.18 percent, and farm products' sales rising by 14.08 percent, highlighting Xinjiang's huge potential in digital commerce.如今,一部智能手机就能让小农户对接大市场,一根宽带线就能为新疆维吾尔自治区的特色农产品插上“数字翅膀”,助力它们走上全球各地的餐桌。去年,新疆网上零售额达723.3亿元(约合101.7亿美元),同比增长13.62%。其中,农村电商表现尤为突出,农村网上销售额增长18.18%,农产品销售额增长14.08%,彰显出新疆在数字商务领域的巨大潜力。That rural e-commerce has taken off for good is evident from Xinjiang's decision to intensively implement its "digital countryside" policy. Farmers now increasingly rely on platforms like Taobao, JD.com and Pinduoduo, as well as livestreaming channels on Douyin, Kuaishou and Xiaohongshu, or RedNote, to sell their produce. Especially, livestreaming has become their new "farm tool". The logistical problem, once the biggest barrier preventing farmers from accessing markets, has been solved with highways reaching farmlands even in remote areas, and cold-chain logistics, rail-road links, and even air freight transporting fresh produce across China overnight.新疆决定深入实施“数字乡村”政策,这一举措充分表明农村电商已实现良性发展。如今,农民越来越多地依靠淘宝、京东、拼多多等平台,以及抖音、快手、小红书等平台的直播渠道销售农产品。尤其是直播,已成为他们的新型“农具”。曾经阻碍农民进入市场的最大障碍——物流问题,如今已得到解决:即便在偏远地区,公路也已延伸至田间地头,冷链物流、铁路公路联运乃至航空货运,能在一夜之间将新鲜农产品运往中国各地。Xinjiang now has more airports than any other province or region in China, and has extended 5G base stations, cold storage, and pre-cooling facilities to the grassroots level. That means Korla pears, Aksu apples, Luntai apricots, and Atushi figs can be, with one click, shipped across the Tianshan Mountains, and put on dining tables nationwide and abroad.目前,新疆的机场数量在全国各省区市中位居首位,5G基站、冷藏库和预冷设施已延伸至基层。这意味着,库尔勒香梨、阿克苏苹果、轮台小白杏、阿图什无花果等农产品,只需轻轻一点,就能跨越天山,摆上全国乃至全球的餐桌。In a livestreaming session, a simple "click the link" instantly connects remote orchards to global markets. County-level e-commerce service centers and livestream incubators turn online traffic into orders, and orders into income — consolidating the gains of poverty alleviation while creating new jobs and income channels. Indeed, digital technology is weaving Xinjiang's fields into the "cloud", painting a new picture of rural revitalization.在一场直播中,简单的一句“点击链接”,就能瞬间将偏远果园与全球市场连接起来。县级电商服务中心和直播孵化基地将线上流量转化为订单,再将订单转化为收入——在巩固脱贫成果的同时,也创造了新的就业和增收渠道。事实上,数字技术正将新疆的田野编织进“云端”,勾勒出乡村振兴的新图景。Livestreaming hasn't just expanded sales channels; it has also prompted farmers to standardize and upgrade their products. Take Korla for instance.直播不仅拓宽了销售渠道,还推动农民对农产品进行标准化提升和品质升级。以库尔勒为例。Known as China's "pear city", it has integrated remote sensing, GIS, GPS, automation, and communications technology, and built a big-data platform for pear farming.作为中国的“梨城”,库尔勒整合了遥感、地理信息系统(GIS)、全球定位系统(GPS)、自动化及通信技术,搭建了梨产业大数据平台。The system monitors production, manages data and guides the entire value chain. Korla's pear industry practices smart farming, does digital trading and provides integrated industrial services, boosting efficiency, brand value and global reach. Today, Korla pears are exported to more than 20 countries and regions.该系统可实现生产监测、数据管理,并对全产业链进行指导。库尔勒梨产业推行智慧种植、开展数字交易、提供一体化产业服务,有效提升了产业效率、品牌价值和国际影响力。如今,库尔勒香梨已出口至20多个国家和地区。The digital economy is emerging as a new engine, driving Xinjiang's development. It has not only enhanced the value of "original" farm specialties but also triggered systemic upgrading across industry chains, infrastructure and the talent structures. By enabling the seamless flow of data, it connects logistics, finance and human resources, restructuring the entire chain of production, supply, sales and services. This offers a rare chance for Xinjiang's remote areas to leapfrog onto a faster track of growth.数字经济正成为推动新疆发展的新引擎。它不仅提升了农产品“原生态”的价值,还带动了产业链、基础设施和人才结构的系统性升级。通过实现数据的无缝流动,数字经济连接起物流、金融和人力资源,重构了生产、供应、销售和服务的全链条。这为新疆偏远地区提供了难得的机遇,使其得以跨越式进入更快的发展轨道。Specifically, digitalization is unlocking five types of potential for Xinjiang's development. The first is market potential. The digital economy is breaking geographical barriers, directly connecting supply with real-time demand, and unleashing hidden consumption capacity.具体而言,数字化正为新疆发展释放五大潜力。其一为市场潜力。数字经济打破地理壁垒,将供给与实时需求直接对接,释放潜在消费能力。The second is value potential. Data as a new production factor enables graded pricing and branded sales, ensuring "good quality at good prices" for Xinjiang's farm products.其二为价值潜力。数据作为新型生产要素,助力农产品实现分级定价和品牌化销售,确保新疆农产品“优质优价”。The third is structural potential. Digital platforms are facilitating the upgrade of logistics, cold storage, processing and finance, linking agriculture, industry and services.其三为结构潜力。数字平台推动物流、冷藏、加工、金融等领域升级,实现农业、工业与服务业的联动。The fourth is human potential. Livestreaming, e-commerce operations and supply-chain management create new jobs, encouraging youth to return home and reshape the rural knowledge base.其四为人才潜力。直播、电商运营、供应链管理等领域创造了新岗位,吸引青年返乡,重塑农村知识体系。And the fifth is openness potential. With cross-border e-commerce, data flows and cold-chain corridors, Xinjiang's agricultural specialties are embedding themselves into global value chains. As cold-chain logistics, talent pools and industry standards improve, Xinjiang's digital economy will gain greater momentum, powering regional development and contributing to the broader goal of common prosperity.其五为开放潜力。借助跨境电商、数据流动和冷链通道,新疆特色农产品正融入全球价值链。随着冷链物流、人才储备和产业标准的不断完善,新疆数字经济将获得更强动力,为区域发展注入活力,并为实现共同富裕的宏伟目标贡献力量。Xinjiang's story proves that the digital economy is not the preserve of coastal cities; it can flourish even in mountain valleys and the heart of deserts. For local farmers, data have become new inputs, smartphones new farm tools, and livestreaming a new form of labor. Rural areas of Xinjiang are no longer just recipients of support but also active partners in cooperation, no longer only suppliers of raw materials but also sources of emerging brands.新疆的实践证明,数字经济并非沿海城市的“专属品”,即便在山谷之中、沙漠腹地,它也能蓬勃发展。对当地农民而言,数据已成为新的生产资料,智能手机成为新农具,直播成为新的劳动形态。新疆农村地区不再只是帮扶的接受者,更是合作的积极参与者;不再只是原材料的供应方,更是新兴品牌的发源地。The snowmelt from the Tianshan Mountains continues to flow, but through fiber-optic cables flows something just as vital: the promise of shared prosperity.天山的融雪奔流不息,而通过光纤电缆传递的,还有同样重要的东西——共同富裕的希望。Xinjiang's farm producen.新疆农产品 /ʃɪnˈdʒɑːŋz fɑːm ˈprɒdjuːs/rural e-commerce (in Xinjiang)n.(新疆的)农村电商/ˈrʊərəl ˈiːkɒmɜːs (ɪn ʃɪnˈdʒɑːŋ)/
TikTok veya Çin'de bilinen adıyla Douyin, video oluşturma ve paylaşmanın yanı sıra canlı yayın imkânı sağlayan bir sosyal medya uygulaması. You Tube ve İnstagram'ın rakibi Tiktok 150 ülkede 1 milyar kullanıcı barajını aşmış. İki yıl önceki değeri 84 milyar dolar olan TikTok'un kullanıcılarının yüzde 41'i 16 ila 24 yaşları arasında. CNN International'ın haberine göre ABD Başkanı Trump'ın seçtiği şirketler, Çinli TikTok'un ABD varlıklarının yaklaşık yüzde 80'ini devralacak. Çinli hissedarların payı ise yüzde 20'nin altında kalacak.
In this episode of The Negotiation, host Todd Embley sits down with David Perez-Des Rosiers, Director of the Beijing Chapter of the Canada-China Business Council (CCBC).The CCBC has been a cornerstone of Canada–China business relations for over four decades, supporting Canadian enterprises as they navigate opportunities and challenges in China. David shares his perspective on the chamber's work, its advocacy efforts, and the evolving landscape of bilateral trade and investment.The conversation also touches on the current state of Canada–China relations, recent provincial-level engagement such as Saskatchewan's trade mission to China, and the sectors where Canadian businesses are finding the strongest opportunities. David also previews CCBC's upcoming AGM, an important gathering for business leaders and policymakers to exchange ideas and chart the path forward.Whether you're a Canadian business eyeing China, a policymaker, or simply someone interested in international trade, this episode provides practical insights into one of Canada's most important commercial relationships.Discussion PointsDavid's role as Director of the CCBC Beijing ChapterThe role and mandate of the CCBC in Canada–China tradeServices and support offered to Canadian companies in ChinaRecent CCBC advocacy efforts and policy recommendations to OttawaThe state of Canada–China relations and signals from recent developmentsReflections on the Saskatchewan delegation's visit to ChinaTop opportunities for Canadian businesses in China todaySectors where Canada has strong positioning (agriculture, energy, consumer goods, services)Preview of the CCBC's upcoming AGM and its significanceAdvice for Canadian businesses navigating China's market today
During peak lunch hour at a busy restaurant in Chengdu, Sichuan province, four chefs work in perfect unison, deftly churning out multiple dishes as flames leap from the woks. However, their expertise and execution are not only of interest to the customers waiting for the food, but also to over 50,000 viewers watching them live at work on Douyin, China's short-video platform.在四川省成都市一家人气餐厅的午间用餐高峰时段,四位厨师配合默契,炒锅火光跃动间,娴熟地烹制出一道道菜品。他们的精湛技艺不仅吸引着等候取餐的顾客,还受到中国短视频平台抖音上5万余名实时观看直播网友的关注。Luoxiaoyang Home-Style Cuisine, which opened its doors in June, has attracted more than 1.7 million followers on Douyin by livestreaming what goes on in its kitchen.这家名为“罗小羊家常菜”的餐厅于今年6月开业,通过直播厨房日常运作,已在抖音平台积累超170万粉丝。Responding to increasing public concern about food safety, a number of restaurants nationwide have begun livestreaming their kitchen operations - a strategy aimed at both winning diners' trust and boosting visibility through online engagement.随着公众对食品安全的关注度持续提升,全国多地餐厅纷纷开启厨房直播模式。这一举措既是为赢取消费者信任,也旨在通过线上互动提高店铺曝光度。The growing interest in "transparent kitchen" livestreams follows a heated online debate sparked by celebrity entrepreneur Luo Yonghao. Last week, Luo criticized domestic restaurant chain Xibei on China's popular social media platform Sina Weibo, alleging that many dishes were premade. His post went viral, prompting public discussion about food safety and kitchen transparency.“透明厨房”直播受热捧,源于知名企业家罗永浩引发的一场网络热议。上周,罗永浩在国内知名社交平台新浪微博上,对连锁餐饮品牌西贝提出质疑,称其多款菜品为预制菜。该言论迅速走红网络,引发公众对食品安全与厨房透明度的广泛讨论。Kitchen livestreams are not exactly new. In March, the State Council, China's Cabinet, issued a guideline strengthening food safety supervision, urging platforms and merchants to implement"internet plus transparent kitchen"initiatives and enhance oversight on delivery-only restaurants through public monitoring.厨房直播并非新鲜事物。今年3月,中国国务院印发关于加强食品安全监管的指导意见,明确要求平台与商户落实“互联网+透明厨房”举措,并通过公众监督强化对纯外卖餐厅的监管。Sun Juanjuan, an associate professor at Hebei Agricultural University and researcher at the Center for Coordination and Innovation of Food Safety Governance, said, "As customers have begun focusing on how the food is being prepared, restaurants have shifted focus from price wars to hygiene standards."河北农业大学副教授、食品安全治理协同创新中心研究员孙娟娟表示:“如今消费者更关注菜品制作过程,餐饮企业的竞争焦点已从价格战转向卫生标准。”However, some industry insiders worry that the livestreams could become mere "performances".不过,部分业内人士担忧,厨房直播可能沦为“表演秀”。Zhong Kai, a food safety expert from the China Food Information Center, said the actual impact of livestreaming on food safety supervision might be more about deterrence than regulation."Issues such as pesticide residues or cross-contamination are hard to catch via livestreams. Most food safety incidents that have been exposed have been due to snapshots of chefs not wearing masks or hats, or catching glimpses of rats in kitchens," he said.中国食品信息中心食品安全专家钟凯指出,直播对食品安全监管的实际作用更多体现在震慑层面,而非直接监管。“农药残留、交叉污染等问题难以通过直播发现。目前曝光的食品安全问题,多是因镜头捕捉到厨师未戴口罩、帽子,或厨房内出现老鼠等明显违规场景。”Yet, Sun said: "Implementing 'transparent kitchen' measures in the mass catering sector has always been a regulatory challenge. Now, with public enthusiasm and demand, it can help accelerate implementation across various regions."孙娟娟则认为:“在大众餐饮领域推行‘透明厨房',一直是监管工作的难点。如今借助公众的热情与需求,有望推动这一举措在各地加速落地。”premadeadj.预制的;预先制作的/ˌpriːˈmeɪd/deterrencen.震慑;威慑/dɪˈterəns/cross-contaminationn.交叉污染/ˌkrɒs kənˌtæmɪˈneɪʃn/
Google is officially debunking a series of reports that claimed Gmail has been hit with a "major" security issue in recent days. "We want to reassure our users that Gmail's protections are strong and effective," the company said in a somewhat unusual statement. "Several inaccurate claims surfaced recently that incorrectly stated that we issued a broad warning to all Gmail users about a major Gmail security issue. This is entirely false." Also, major social media platforms in China have started rolling out labels for AI-generated content to comply with a law that took effect on Monday. Users of the likes of WeChat, Douyin, Weibo and RedNote are now seeing such labels on posts. And, following news that Escape from Tarkov is escaping its perpetual beta, the pioneering extraction shooter is also about to make its debut on Steam. Nikita Buyanov, head of the Battlestate Games studio that developed Escape from Tarkov, confirmed on X that the game's Steam page "will be available soon," only teasing that the full details will come later. Learn more about your ad choices. Visit podcastchoices.com/adchoices
More Taiwan residents are supporting and participating in cross-Strait exchanges despite restrictions imposed by the Democratic Progressive Party, a Chinese mainland spokesperson said on Wednesday.中国大陆发言人周三表示,尽管民进党实施了限制,但仍有更多台湾居民支持和参与两岸交流。In late June, the mainland announced that starting July 1, the fee for Taiwan residents applying for a mainland travel permit for the first time would be waived. The policy has been widely recognized and praised on the island.6月下旬,大陆宣布从7月1日起,台湾居民首次申领大陆通行证的费用将被免除。该政策在岛上得到了广泛认可和赞扬。Zhu Fenglian, spokeswoman for the State Council Taiwan Affairs Office, said at a news conference that since the policy took effect, there has been a notable surge in the number of applications for travel permits from first-time applicants.国务院台湾事务办公室发言人朱凤莲在新闻发布会上说,自该政策生效以来,首次申请旅行证的人数明显增加。In July, the number of applications rose 22 percent from the previous month, with 72 percent of applicants under age 45.7月份,申请人数比上个月增加了22%,其中72%的申请者年龄在45岁以下。"This indicates a clear rise in the willingness of young people in Taiwan to visit and engage with the mainland," Zhu said.朱说:“这表明台湾年轻人访问大陆和接触大陆的意愿明显上升。”。She added that the mainland also saw a substantial increase in first-time visitors from Taiwan. In July, the number of first-time visitors grew 33 percent compared with the previous month.她补充说,大陆首次来台湾的游客也大幅增加。7月份,首次访问的人数比上个月增长了33%。"We will continue to introduce more policies that benefit Taiwan people and create better conditions for cross-Strait exchanges and interactions," Zhu said, encouraging more Taiwan residents to "embark on the journey to witness the real and multifaceted mainland".朱说:“我们将继续出台更多惠及台湾人民的政策,为两岸交流互动创造更好的条件。From Sept 11 to 14, an expo showcasing popular products from Taiwan will be held in Dongguan, Guangdong province, aiming to help Taiwan enterprises expand into the domestic market. Nearly 600 enterprises and more than 2,000 buyers have registered, Zhu said.9月11日至14日,一场展示台湾热门产品的博览会将在广东东莞举行,旨在帮助台湾企业拓展国内市场。朱说,已有近600家企业和2000多名买家注册。"The event aims to support Taiwan compatriots and businesses in seizing opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area and building a common market across the Strait," she said.她说:“此次活动旨在支持台湾同胞和企业抓住广东-香港-澳门大湾区的机遇,建设两岸共同市场。”。A cross-Strait youth exchange event taking place in Shanghai in August is also expected to attract more than 2,000 young participants from Taiwan, Zhu said.朱说,今年8月在上海举行的两岸青年交流活动预计将吸引2000多名台湾青年参加。She noted that many Taiwan netizens are posting videos on social media platforms that objectively share information about the mainland, often commenting, "We are one family across the Strait, we are all Chinese."她指出,许多台湾网民在社交媒体平台上发布客观分享大陆信息的视频,经常评论道:“我们是海峡两岸的一家人,我们都是中国人。”"We welcome more Taiwan compatriots to visit the mainland and experience the pride of being Chinese together," she said.她说:“我们欢迎更多台湾同胞来大陆访问,共同体验身为中国人的自豪感。”。Zhu also said Taiwan residents can open accounts on mainland social media platforms, such as Douyin and Bilibili, to share information with mainland netizens as long as they apply according to the rules.朱还表示,台湾居民只要按照规定申请,就可以在抖音、哔哩哔哩等大陆社交媒体平台上开立账户,与大陆网民分享信息。"We are pleased to see netizens from both sides of the Strait enhancing mutual understanding, learning from each other, following and liking each other's content in accordance with relevant laws and regulations, thereby strengthening friendships and well-being," she said.她说:“我们很高兴看到海峡两岸的网民根据相关法律法规增进相互了解,相互学习,关注和喜欢对方的内容,从而加强友谊和福祉。”。surgen.激增/sɜːdʒ/netizensn.网络公民/ˈnɛtɪzənz/
In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global. This conversation comes ahead of the China Cross-Border Summit in Los Angeles on October 16, 2025, co-hosted by WPIC and Tmall Global.Nicole shares how Tmall Global is helping brands of all sizes access China's enormous consumer market without requiring a local entity, explaining how bonded zones, logistics, and social commerce integrations make market entry seamless. She discusses the consumer-first philosophy at Alibaba, the latest trends driving growth on Tmall Global, and which categories—like beauty, wellness, supplements, premium food, and pet care—are seeing the biggest lift.The episode also covers how international brands can localize, stand out, and succeed in China's fast-paced digital landscape, plus a preview of what to expect at October's summit in LA.Discussion PointsWhat brands can expect at the China Cross-Border Summit in Los Angeles this OctoberWhat makes Tmall Global different from domestic e-commerce platformsHow Chinese consumers discover and engage with brands in cross-border channelsWhy now is the right time for U.S. brands to enter the China marketThe top-performing consumer categories on Tmall Global in 2025Key lifestyle trends shaping China's demand for international productsLessons from over 46,000 global brands already selling on Tmall GlobalHow Alibaba helps brands localize through data, branding, livestreaming, and KOLsPractical first steps for brands that want to break into China
Algorithmus-Manipulation, Dopamin-Sucht, Aufmerksamkeits-Kollaps: Wie TikTok eine Generation neurologisch umprogrammiert. In der heutigen Episode analysieren Philip Hopf und Kiarash Hossainpour die wissenschaftlichen Erkenntnisse über TikToks Einfluss auf das adoleszente Gehirn. Sie beleuchten die Diskrepanz zwischen Douyin in China und TikTok im Westen und hinterfragen die langfristigen gesellschaftlichen Folgen algorithmisch optimierter Suchtmechanismen. Verändert endloses Swipen messbar unsere neuronalen Strukturen? Warum schützt ByteDance chinesische Kinder mit Zeitlimits, während westliche Teenager unbegrenzt konsumieren dürfen? Stehen wir vor einem Punkt, an dem eine ganze Generation ihre Konzentrationsfähigkeit verliert? Eine facettenreiche Diskussion über variable Verstärkungsschemata, neurologische Plastizität, digitale Manipulation und regulatorische Blindheit. Quellen: https://hosshopf.notion.site/Die-Dopamin-Apokalypse-Wie-endloses-Swipen-dein-Gehirn-zerst-rt-25c7066c0c5a80d78606f328d4dfb859?pvs=74
Villagers near the Huajiang Grand Canyon Bridge in Guizhou province are anticipating a tourism boom as the world's highest bridge prepares to open. 随着世界第一高桥 —— 贵州花江大峡谷大桥即将通车,桥附近的村民们正期待着旅游业的蓬勃发展。 In about a month, the bridge, with a height of 625 meters from deck to water, will open as part of the local expressway system and cut travel time between the two banks from about one hour to just 90 seconds. 这座大桥桥面至水面的高度达 625 米,约一个月后将作为当地高速公路系统的一部分正式通车。届时,两岸的通行时间将从约 1 小时缩短至仅 90 秒。 Huajiang village in Zhenfeng county sits about 1 kilometer from the span. The village, listed among China's traditional villages, has seen the promise of improved access quickly turn into preparations for incoming tourists. 贞丰县花江村距离大桥约 1 公里,这个被列入中国传统村落名录的村庄,已从交通改善的前景中看到机遇,迅速为迎接游客做起了准备。 "We are the village closest to the bridge, and we have the best view," said 35-year-old resident Lin Guoquan. Three years ago, when he learned the massive project would be built on his doorstep, Lin — who had worked in the tourism sector in Yunnan province — returned home and launched a homestay business. “我们是离桥最近的村子,视野也是最好的。”35 岁的村民林国权说。三年前,得知这个大型工程将在家门口动工,曾在云南从事旅游业的他回到家乡,开起了民宿。 In May 2024 Lin began converting old village houses into guest rooms decorated in Bouyei ethnic style. The homestay opened in October the same year and now offers 27 rooms. 2024 年 5 月,林国权开始将村里的老房子改造成具有布依族风格的客房。民宿于同年 10 月开业,如今共有 27 间客房。 "You can see the bridge directly from your bed," Lin said. “躺在床上就能直接看到大桥。” 林国权说。 As the opening date approaches, Lin's homestay has become popular. Occupancy rates are high and the rooms often sell out. 随着通车日期临近,他的民宿越来越受欢迎,入住率居高不下,客房常常一房难求。 "With the bridge opening in September, rooms are filling up fast," he said.“大桥 9 月通车后,房间预订会更火爆。” 他说。 Lin also posts videos of the bridge, the gorge and the surrounding sea of clouds on Douyin, the Chinese version of TikTok. Several of his accounts tied to the project have attracted more than 1 million followers. 林国权还在抖音上发布大桥、峡谷及周边云海的视频,几个与大桥相关的账号已吸引超 100 万粉丝。 Some villagers are recording daily construction progress on their phones as the structure rises. One blogger who documents the work almost every day on Douyin has drawn more than 240,000 followers, attracting more visitors from nearby areas. 还有些村民用手机记录着大桥一天天 “长高” 的建造过程。一位博主几乎每天都在抖音上更新施工进展,已吸引超 24 万粉丝,也带动了周边地区更多游客前来。 At present, Huajiang village has only Lin's homestay and two or three farm restaurants, but more renovations are already underway. Official plans released in July incorporate the Huajiang Grand Canyon Bridge and roughly 50 square kilometers around it into a coordinated tourism development scheme designed to turn distant check-ins into immersive, zero-distance experiences. 目前,花江村只有林国权的民宿和两三家农家餐馆,但更多房屋改造工程已在进行中。7 月发布的官方规划将花江大峡谷大桥及周边约 50 平方公里区域纳入协同旅游发展方案,旨在将远距离观光转变为沉浸式、零距离体验。 "The bridge's opening is an important milestone," Lin said. "Via ferrata, paragliding and other outdoor attractions are expected to arrive here. The focus will not be limited to the bridge itself; it will drive development across the surrounding area and help retain visitors." “大桥通车是一个重要的里程碑。” 林国权说,“岩壁探险、滑翔伞等户外项目也有望落户这里。重点不会局限于大桥本身,它将带动周边地区整体发展,留住更多游客。” In July the bridge's viewing corridor, high-speed racing track and viewing platforms were completed. 7 月,大桥的观景走廊、高速赛道和观景平台已建成。 Visitors can test their driving skills on a 1,411-meter-long racetrack situated about 600 meters above the ground. Earlier plans also call for glass sightseeing elevators and a cafe. 游客可在距地面约 600 米、长 1411 米的赛道上一展车技。早前规划中还包括玻璃观光电梯和咖啡馆。 "Not a day can be wasted and nothing can be sloppy. We are now completing the final painting and other finishing work," said Wang Songyu, deputy project manager for the contract section. He added that overall progress has surpassed 99 percent, and the bridge is expected to open to traffic by the end of September. “每一天都不能浪费,每一项工作都不能马虎。我们正在完成最后的涂装等收尾工作。” 该合同段项目副经理王松宇说。他还表示,工程整体进度已超 99%,大桥预计 9 月底通车。
In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPIC Marketing + Technologies' Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China's fast-changing consumer landscape. Originally recorded as a webinar, there were so many incredible insights brought to the discussion that we felt it was well worth publishing as a podcast as well.Drawing on his extensive experience advising international brands, Emmanuel explains why China's evolving demographics, shifting consumption priorities, and increasing demand for premium lifestyle products have created a major growth opportunity. We discuss why Xiaohongshu (RED) is essential for discovery and influence, how Chinese consumers evaluate value and quality, and why European “heritage” brands still hold strong appeal.From health supplements and personal care to mental wellness and outdoor products, Emmanuel walks through the most promising categories—and why brands need to lead with storytelling, lifestyle positioning, and an integrated service model to win in China. Enjoy!Discussion PointsWhat's changing in China's consumer landscape—and why this matters for European brandsThe growing influence of Chinese outbound travellers and Xiaohongshu (RED)Why lifestyle positioning and heritage storytelling are key to market entry successWhich health and wellness categories are gaining the most tractionHow services, co-branding, and social commerce strategies can complement product launchesTiming your entry: why summer is ideal for lifestyle and travel-linked brandsWhere opportunities remain wide open: supplements, clean beauty, mental wellness
Heute gehen wir mal wieder back to the roots. Früher, als der Podcast noch Marketing Made in China hieß, haben wir jede Menge Deep Dives gemacht und darüber geredet, wie Marketing, E-Commerce und Social Media in China funktionieren. Heute machen wir genau das wieder und nehmen uns ein Thema vor, das in China schon riesig ist und in Deutschland gerade erst startet: den TikTok Shop.Damian erzählt, wie er zum ersten Mal von Douyin gehört hat, wie sich das Ganze in China entwickelt hat und warum die Plattform inzwischen nicht mehr wegzudenken ist. Wir sprechen darüber, was in China anders läuft als in Deutschland, wie Marken hierzulande einsteigen können und welche Fehler man am Anfang besser vermeidet.Es geht um Produktkategorien, die besonders gut funktionieren, um die Zusammenarbeit mit Influencern und um die Chancen, die TikTok gerade mit Rabatten und Aktionen bietet. Wenn du noch überlegst, mit dem TikTok Shop zu starten, wenn du schon gestartet bist oder wenn es dich einfach interessiert, dann hör unbedingt rein.Send us a textasiabits hier abonnieren: asiabits.com Damians Team kontaktieren: www.genuine-asia.com Moderatoren & Hosts: Damian Maib & Thomas Derksen Schnitt & Produktion: Eva Trotno
Jianggan Li, Founder of Momentum Works, joins Jeremy Au to unpack the evolving trade dynamics between China, Vietnam, and the United States. They compare Vietnam's swift concessions with China's calculated rare earth strategy, discuss the blurred lines of transshipment, and explore how Apple, Pop Mart, and Labubu reflect larger trends in global manufacturing and consumer behavior. The conversation also reveals how Chinese brands are outpacing global competitors in TikTok marketing and why luxury culture in China is undergoing a quiet transformation. 02:28 China used rare earths as a strategic trade weapon: Jianggan references a Deng Xiaoping quote from the 1980s highlighting rare earths as vital. China's long-term planning turned these materials into a key negotiation tool, influencing American industry pressure and leading to relaxed US restrictions without an official announcement. 04:56 Vietnam offered zero tariffs on US goods to secure a deal: Faced with a sudden 46 percent US tariff, Vietnam's leadership moved quickly. To Lam personally called Trump and agreed to a deal where Vietnam's exports would face 20 percent tariffs, suspected transshipped goods 40 percent, and US imports would enter Vietnam tax-free. 08:41 Vietnamese factories feel pressure from China's scale and efficiency: Mid-sized business owners in Vietnam, even those driving Porsches, admit they can't compete with China on speed and cost. The concern is especially acute for standardized products without strong local customization needs. 13:20 Transshipment rules are hard to define and even harder to enforce: A Made in Vietnam label can apply if 40 percent of value is added locally but calculating that percentage is difficult. Inputs often come from China, and enforcement depends on both accounting practices and political discretion across borders. 17:25 US criticism of Apple's China ties expands across party lines: A Daily Show clip highlights Apple training Chinese factories and hollowing out US jobs. This marks a shift in criticism from being Republican led to becoming bipartisan, with concerns about offshoring now voiced by Democrats as well. 29:22 China's middle class shifts from luxury logos to quiet quality: Before the pandemic, wealth was flaunted through bags and status goods. Post-pandemic, that has changed. Consumers now see luxury as a stupid tax and prefer high-quality domestic brands that offer better value. 34:03 Labubu's rise shows China's edge in branding and execution: Pop Mart succeeded by combining designer signings, local manufacturing, and fast restocking strategies that undercut scalpers. The brand also leveraged deep operational know-how from Douyin, giving it a major advantage on TikTok over Western brands reluctant to invest in the platform. Watch, listen or read the full insight at https://www.bravesea.com/blog/jianggan-li-tariffs-and-toys Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts
In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China's rapidly growing outdoor sports market. Clementine works for KAILAS, one of China's top domestic outdoor gear brands, and brings unique insight into how Chinese consumers are embracing trail running, hiking, camping, and the broader Gorpcore lifestyle.We explore how outdoor culture is evolving across China—from elite ultra-marathon events to the growth of beginner-friendly running clubs in second- and third-tier cities. Clementine also explains what makes Chinese outdoor consumers unique, how Western brands can enter this space authentically, and the key regional nuances shaping demand.We also explore the impact of digital communities, livestreaming, and Xiaohongshu on shaping outdoor trends—and why this space represents one of the most exciting opportunities in China's consumer market today.Whether you're an outdoor brand eyeing expansion into China or simply curious about cultural shifts in the region, this is a must-listen conversation.Discussion Points:· Clementine's journey from branding and cultural strategy to the world of outdoor sports in China· The growth of trail running and ultramarathons across Chinese regions· Why outdoor sports are resonating with young, urban Chinese consumers· The role of KAILAS and other local brands in shaping the market· Regional trends and the influence of nature tourism on demand· How community-driven platforms like Xiaohongshu are fueling outdoor enthusiasm· Gorpcore fashion: from function to street style in Chinese cities· What Western outdoor brands need to know to localize effectively· The intersection of sustainability, wellness, and outdoor consumerism· Clementine's outlook on what's next in China's outdoor and adventure economy
In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What's happening in the housing market? And are the big headline sales events like 618 masking deeper issues in consumer confidence?Tianchen walks us through the mixed signals emerging from China's domestic economy, from retail sales rebounds to the drag of the property sector. He also explains the broader social and psychological drivers behind current consumption behavior and what he expects for the rest of the year.Discussion Points:The rebound in retail sales and why it may not reflect deep consumer confidenceHow the housing slowdown continues to weigh on economic psychologyThe role of savings, youth unemployment, and pandemic aftershocksLocal government infrastructure spending vs. private consumption as growth driversWhy we shouldn't expect a “bazooka” of stimulus—and what slow, steady support may look like
In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China's macro performance in the first half of 2025—and what the future may hold. Tianchen analyzes Q1's headline 5.4% growth, discusses why the London trade truce between the US and China matters, and highlights what Western media narratives often miss when reporting on China's economy.We also explore how resilient China's economy really is in the face of renewed US tariffs, whether the truce will hold, and how all of this impacts international brands and investor sentiment. For anyone navigating China's economic landscape in 2025, this episode offers a level-headed, data-driven perspective.Discussion Points:Why Q1 2025's 5.4% GDP growth may be more complicated than it looksThe London US-China tariff agreement: what it covers and what could unravelHow China's supply chain reconfiguration may insulate it from future tariff shocksWhat Western media gets wrong about China's macro fundamentalsThe role of state-led investment and policy buffers in maintaining growth momentum
In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China's massive 618 shopping festival.Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what's different about this year's 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.If you're a global brand navigating China's trade and consumer landscape, this is one episode you don't want to miss.Discussion Points:The latest updates from Jacob on the ground ahead of 618Key findings from WPIC's June 2025 strategic tariff reportWhat the US-China “London Deal” means for cross-border businessWhy 618 remains a crucial growth moment for international brandsHow platform integrations (e.g., the Red Cat Plan) are changing the gameGrowth sectors to watch: beauty, wellness, fashion, and baby careJacob's top 3 tips for brands to win during 618
Chinese mathematical genius Wei Dongyi, who recently launched personal social media accounts, is now drawing widespread attention and sparking online discussions about his health.中国数学天才韦东奕最近开通了个人社交媒体账号,引起了广泛关注,并引发了关于其健康状况的网络讨论。Wei, an assistant professor and researcher at the School of Mathematical Sciences at Peking University, made his debut on Douyin and Xiaohongshu, also known as Red-Note, by posting a short self-introductory video.韦东奕是北京大学数学科学学院的助理教授兼研究员,他在抖音和小红书(Red-Note)上发布了一段简短的自我介绍视频,首次亮相社交媒体。"Hello everyone, I am Wei Dongyi," he says in the video, standing in front of a blackboard. Within a week, his Douyin account garnered more than 24 million followers, while his RedNote account attracted over 570,000 followers.视频中,他站在一块黑板前说道:“大家好,我是韦东奕。”短短一周内,他的抖音账号就吸引了超过2400万粉丝,而他的小红书账号则吸引了超过57万粉丝。Wei's unexpected appearance on social media quickly went viral. However, it also raised concerns among netizens about his health. Many viewers noticed apparent dental issues in the video and called on the university to offer more support to the young academic.韦东奕在社交媒体上的意外亮相迅速走红。然而,这也引发了网友对他健康状况的担忧。许多观众注意到视频中韦东奕的牙齿问题,并呼吁学校为这位年轻的学者提供更多帮助。According to Chengdu-based media outlet Hongxing News, Wei stated that he would not make any further public responses on this matter. He also acknowledged that the recent wave of public attention has had an impact on him.据成都媒体红星新闻报道,韦东奕表示,他不会就此事发表任何公开回应。他也承认,近期公众的关注对他产生了影响。Renowned in China for both his extraordinary mathematical talent and modest lifestyle, Wei was born in 1991 and won gold medals with perfect scores in the 49th and 50th International Mathematical Olympiads while in high school. He later enrolled at Peking University, where he earned a doctorate and began working as an assistant professor in 2019.韦东奕出生于1991年,以其非凡的数学天赋和朴实的生活方式而闻名中国。高中时期,他曾以满分的成绩获得第49届和第50届国际奥林匹克数学竞赛的金牌。后来,他考入北京大学,并于2019年博士毕业,成为该校助理教授。Wei first drew national attention in a 2021 interview where he was seen carrying a water bottle and a bag of steamed buns, an image that quickly resonated with the public and added to his reputation for simplicity and dedication.韦东奕首次在全国范围内受到关注是在2021年一次采访中。他手持水瓶、提着一袋馒头的形象引起公众强烈共鸣,也进一步树立了其“朴实无华、专注学术”的公众形象。In response to the growing public concern, the school, in an interview with Xinhua News Agency, said that it has been attending to Wei's oral health. Medical consultations have already been conducted, with a proposed treatment plan on hand.针对网友对其健康的持续关注,学校在接受新华社采访时表示,学校一直在关注韦东奕的口腔健康。目前,学校已安排医生会诊,并制定了相关治疗方案。The school said it would continue to support his access to medical care. At the same time, the school urged netizens to help maintain a quiet environment conducive to scholarly research, allowing Wei to fully focus on his teaching and academic work.学校表示,将持续为其就医提供便利。同时,校方也呼吁公众共同维护一个安静、适于学术研究的环境,使他能够全身心投入教学和学术工作。Peking University also expressed gratitude for the public's concern, but emphasized that in accordance with its commitment to respecting Wei's wishes, it continues to provide comprehensive support in terms of work, daily life and healthcare, with proper arrangements and guarantees in place.北京大学也对公众的关心表示感谢,但强调将继续根据他本人的意愿,持续做好在工作、生活、医疗等方面的全方位保障与妥善安排。Wei's account launch coincided with the national college entrance exam, or gaokao, prompting a flood of messages from students expressing their hopes for strong performances in the mathematics portion of the exam.韦东奕开设社交媒体账号的时间,正值全国高考期间,众多学生在评论区留言,希望自己能在数学科目中取得好成绩。However, Wei's popularity also led to the emergence of numerous copycat accounts on social media, using names such as "God Wei" and "Wei Dongyi Select" to capitalize on the trend. One fake Weibo account under the name "The Real Wei Dongyi" was identified and subsequently blocked by the platform.然而,韦东奕的受欢迎程度也导致社交媒体上出现了许多模仿账号,他们使用“韦神”和“韦东奕精选”等名称来利用这一趋势。一个以“韦东奕真人”为名的假微博账号被发现并被该平台屏蔽。debut/ˈdeɪbjuː/n.初次亮相;首次登台garner/ˈɡɑːrnər/v.获得;收集copycat/ˈkɑːpikæt/n.模仿者;仿冒品adj.仿制的;抄袭的consultation/ˌkɑːnslˈteɪʃn/n.会诊;咨询;磋商
In this episode of The Negotiation, host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected, which offers sharp analysis on the intersection of technology, investing, and geopolitics between the United States and China. Kevin has become one of the most thoughtful and trusted voices interpreting Chinese tech trends.Together, they explore the evolving AI landscape in China, examining how players like DeepSeek and Alibaba are shaping the race, how export controls are impacting development, and why Kevin believes 2025 could be the year of the “AI RIF.” They also unpack China's open-source culture, cloud strategy, and what Western analysts continue to get wrong about China's innovation ecosystem.If you want to understand better the complex forces shaping tech and policy between the world's two largest economies, this is a must-listen.Listeners should also check out Kevin's newsletter Interconnected at interconnected.blog.
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui's work with global brands, including Spotify and Bumble, and what it really takes to launch successfully in new markets.Chui Chui unpacks how Spotify adapted its product strategy for dozens of international markets using deep local insight, and how Bumble rethought its approach to dating culture when expanding into APAC. She also shares practical advice on timing, market selection, and the right metrics for measuring success in global rollout.For brand owners, operators, and marketers looking to understand what separates global hits from cultural flops, this episode is packed with wisdom and real-world experience.Discussion Points (Part 2):How Chui Chui worked with Spotify to understand local behavior in 45+ countriesCultural and strategic lessons from Bumble's international expansionFrameworks for deciding when and where to grow globallyCommon mistakes companies make when entering new marketsMetrics and qualitative signals that show cultural adaptation is workingChui Chui's final advice for companies aiming to expand internationally with care and insight
In this episode of“ Graduation Gone Wild: Youth Identity and the New Rituals of Farewell, ” we explore the evolving nature of graduation rituals among contemporary youth, using unconventional graduation photos—such as students dressed as Ultraman, striking meme-inspired poses, or lying flat in robes—as a starting point. Initially framed as humorous or absurd, these photos are analyzed as profound expressions of cultural identity and emotional processing. Then, we discusshow traditional rituals, historically structured and institutionally controlled. However, modern youth are customizing rituals, shifting them from top-down, solemn traditions to bottom-up, peer-driven acts infused with creativity, humor, and personal authenticity. This transformation reflects a broader "media turn," where platforms like Weibo and Douyin serve as new stages for performative, shareable rituals designed for public interaction and peer validation. In the end, we found that these rituals reflect evolving human needs for expression and meaning in a rapidly changing world.And theyouth-driven rituals may influence broader societal transitions, highlighting the enduring human desire for connection and identity reaffirmation amid uncertainty.Enjoy this episode, dive into your graduation festivities and savor every moment!
In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of experience helping brands like Spotify, Bumble, and Google expand into new markets, Dr. Tan shares how cultural insight—not just translation—can make or break global product launches.This conversation examines how Beyō Global assists companies in developing culturally intelligent expansion strategies that extend far beyond localization. Dr. Tan explains the distinction between localization and culturalization, and how a nuanced understanding of history, social behavior, and consumer psychology can set brands up for success.Tune in to hear her approach to assessing new markets, how global expansion into APAC differs from the West, and why many brands still get cultural strategy wrong. Stay tuned for Part 2 next week, where we dive into case studies with Spotify and Bumble, and explore common pitfalls in global expansion.Discussion Points (Part 1):What led Chui Chui to found Beyō Global, and how her UX background shaped her global mindsetThe company's mission and how it helps brands build culturally attuned expansion strategiesHow culturalization differs from localization—and why that matters in global growthThe strategic process Chui Chui uses when assessing a brand's readiness to expandThe importance of historical and behavioral insights in shaping market entry plansTips for approaching diverse APAC markets and avoiding Western-centric misstepsKey differences between growing in APAC vs Western markets and what brands need to adapt
In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC's newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WPIC.Emmanuel brings years of on-the-ground experience in China's retail and e-commerce industry. He has now joined WPIC to help more European brands expand into the dynamic markets of China, Japan, South Korea, and Southeast Asia. In this episode, he shares his unique perspective on how the Asia-Pacific region has evolved, what makes it such a compelling growth opportunity, and why European brands—especially in categories like fashion, beauty, wellness, and home—are particularly well-positioned to thrive.Charles and Emmanuel also discuss the strategic thinking behind WPIC's expansion across Europe, the cultural and consumer dynamics shaping retail in APAC, and the practical steps European brands should take to succeed.
In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta's China Institute. Formerly with the Bank of Canada for three decades, Mark now resides in Shanghai and writes regularly for Yicai Global, where he offers clear, data-driven analysis on China's economy. In today's episode, Todd and Mark dig into China's macroeconomic outlook in the wake of proposed new tariffs from Donald Trump and why Mark believes the country's 5% growth target remains achievable despite external pressure.The conversation explores Mark's recent columns, including “Is China's 5 Percent GDP Growth Credible?” He shares insights into the resilience of the Chinese economy, fiscal and monetary policy expectations, consumer confidence trends, and the ongoing property sector adjustment. Mark also weighs in on how Canada should navigate its own economic relationship with China during a time of rising global protectionism.Stay tuned for a sharp, timely conversation with one of the most thoughtful observers of China's economic evolution.Discussion Points:Why Trump's tariffs may not derail China's 5% GDP growth targetSigns of strength in China's Q1 economic dataThe resilience of Chinese consumer confidenceHow China's export profile is becoming more diversifiedPotential fiscal and monetary responses from Beijing to rising trade tensionsThe role of infrastructure investment and new manufacturing sectors in bolstering growthThe status and long-term management of China's property sectorCanada's strategic positioning in the context of US-China trade tensionsKey risks and tailwinds shaping China's medium-term economic outlookWhat foreign businesses should keep in mind when interpreting China's economic trajectory
À la veille des 100 jours du deuxième mandat de Donald Trump, focus sur une conséquence de sa guerre commerciale avec la Chine. Face aux droits de douane massifs imposés par Washington, Pékin organise la riposte pour soutenir ses entreprises, avec en première ligne ses champions du numérique. Décryptage. Depuis l'instauration de droits de douane de 145% par les États-Unis, les distributeurs chinois prennent des mesures pour soutenir leurs entreprises. La conséquence directe de cette guerre commerciale, ce sont des montagnes d'invendus qui s'accumulent dans les entrepôts chinois. Et pour cause : les États-Unis étaient, jusqu'à l'an passé, le premier acheteur de biens chinois, avec près de 500 milliards de dollars d'importations. Concrètement, près d'un produit sur cinq fabriqué en Chine était destiné au marché américain : vêtements, jouets, chaussures ou composants électroniques. Aujourd'hui, des milliers d'entreprises chinoises cherchent de nouveaux débouchés, notamment sur leur propre marché intérieur. Le ministère du Commerce chinois parle même de « choc », et appelle à transformer le marché intérieur en véritable bouée de sauvetage. À lire aussiLes petits producteurs chinois, grands perdants des mesures de Donald TrumpAlibaba et JD.COM en première ligne Pour mener cette stratégie, Pékin mise sur ses géants technologiques comme Alibaba et JD.COM. Ainsi, JD.COM a lancé un fonds de 200 milliards de yuans, soit environ 27 milliards de dollars, pour acheter directement les stocks des entreprises exportatrices. Le groupe identifie des fournisseurs stratégiques dont les produits sont ensuite mis en avant sur sa plate-forme pour séduire le marché local. Alibaba suit une stratégie similaire : le géant du e-commerce réserve une place de choix sur son site à 10 000 exportateurs et 100 000 produits, afin d'accroître leur visibilité. L'idée est claire : offrir aux entreprises touchées par la guerre commerciale américaine une meilleure exposition sur le marché chinois et favoriser ainsi l'absorption de leurs stocks. À lire aussiChine: le président Xi Jinping reçoit le gratin du secteur privé, dont Jack Ma, le fondateur d'AlibabaUne mobilisation qui dépasse le e-commerce Le soutien aux exportateurs ne se limite pas aux plates-formes en ligne. Les réseaux sociaux chinois comme WeChat, Douyin ou TikTok mettent également en place des programmes de promotion ciblée pour les aider. Même les supermarchés traditionnels s'adaptent : Walmart, filiale chinoise du géant américain, ouvre ses rayons aux entreprises locales frappées par les mesures américaines. Un objectif central guide cette mobilisation : éviter que toute l'économie chinoise ne soit plombée. La consommation intérieure reste fragile, affectée par la morosité économique et les incertitudes sur l'emploi. Si les entreprises venaient à fermer, cela entraînerait une vague de suppressions de postes. De plus, la concurrence féroce entre exportateurs pour séduire les mêmes clients pourrait déclencher une guerre des prix dévastatrice. Sans compter que les produits initialement destinés au marché américain ne sont pas toujours adaptés aux consommateurs chinois, ce qui entraîne des coûts logistiques supplémentaires et réduit les marges. Si l'aide des géants du numérique semble bienvenue, elle devra être soutenue sur la durée, car derrière cette crise, c'est toute la dépendance structurelle de la Chine aux exportations que Pékin tente, coûte que coûte, de corriger.À lire aussiLe reste du monde se prépare à une inondation de produits chinois bon marché
Tik Tok, the popular video-sharing site with more than 1.5 billion monthly active users worldwide, revolutionized the US app market, showing how social media could offer entertainment, short videos and shopping all in one place, say experts.专家表示,拥有全球超过15亿月活跃用户的热门短视频分享平台TikTok,彻底改变了美国应用市场格局,展示了社交媒体如何将娱乐、短视频与购物功能集于一身。"It certainly has brought something new to the US." Z, John Zhang, a professor of marketing at the Wharton School of the University of Pennsylvania told China Daily.“它无疑给美国带来了新变化。”宾夕法尼亚大学沃顿商学院市场营销学教授张忠告诉《中国日报》。But despite the app's widespread success, it still faces uncertainty over a potential congressional ban signed by former US president Joe Biden in 2024, which states that ByteDance, its Chinese-based parent company, must divest the app and sell it to a US company or face a ban over national security concerns.尽管这款应用取得了广泛成功,但它仍面临一项不确定性:美国前总统乔·拜登在2024年签署的潜在国会禁令。该禁令规定,其中国母公司字节跳动必须剥离该应用并将其出售给一家美国公司,否则将因国家安全问题而面临禁用。In April, the Trump administration granted the app its second 75-day extension this year so that it could find a US buyer. The reprieve will expire in mid-June.今年4月,特朗普政府批准TikTok第二次75天延期,以便寻找美国买家。此次宽限期将于6月中旬到期。TikTok, available in 150 countries, was downloaded more than 875 million times in 2024. Its US revenue reached $10 billion in 2023, and American adults spend more than 53 minutes on it on average per day, two studies found.TikTok目前在150个国家或地区上线,2024年下载量超过8.75亿次。两项研究发现,其2023年美国营收达100亿美元,美国成年人平均每天使用时长超过53分钟。A spokesperson for ByteDance said in an April statement that it had "been in discussion with the US government regarding a potential solution for TikTok US. An agreement has not been executed. There are key matters to be resolved. Any agreement will be subject to approval under Chinese law."字节跳动一位发言人在4月份发表声明称,公司“一直在与美国政府讨论TikTok美国业务的潜在解决方案。目前尚未达成协议。仍有一些关键问题需要解决。任何协议均需根据中国法律获得批准。”TikTok CEO Shou Chew said in an April 22 video: "Rest assured we will do everything in our power to ensure our platform thrives as your online home…for years to come. There's tremendous value in this app, and if we close that, it will be a pity."TikTok首席执行官周受资在4月22日的一段视频中表示:“请放心,我们将竭尽全力确保我们的平台在未来数年内蓬勃发展,成为您的线上家园。这款应用拥有巨大的价值,如果被关闭将令人惋惜。”Launched in the US in 2018, TikTok quickly amassed more than 170 million American users, according to the Pew Research Center.据皮尤研究中心的数据,自2018年在美推出以来,TikTok迅速吸引了超过1.7亿美国用户Regardless of its future, it has changed social media and even spurred international competition.无论其未来如何,TikTok已经改变了社交媒体格局,并激发了国际竞争。Instagram, the picture-sharing site, owned by Facebook parent Meta, started its video platform Reels in 2020 in 50 countries, including the US, to compete with TikTok.Facebook母公司Meta旗下的图片分享网站Instagram于2020年在包括美国在内的50个国家或地区推出了其视频平台Reels,以与TikTok竞争。In April, Instagram launched its standalone "Edits Video" creation app. The platform will allow creators to shoot and edit video similar to TikTok or CapCut.今年4月,Instagram推出了独立的“Edits Video”创作应用。该平台将允许创作者拍摄和编辑类似于TikTok或CapCut的视频。"We think it's our job to create the most compelling creative tools for those of you who make videos," Adam Mosseri, head of Instagram, said in a Reels video statement in January.“我们认为,为视频创作者打造最有吸引力的创作工具,是我们的职责,”Instagram负责人亚当·莫塞里在1月份的Reels视频声明中表示。Another US offering that rivals the Chinese app is YouTube's Shorts, a platform to create and share short-form videos. Other Chinese-owned apps, such as RedNote and Lemon8, the latter owned by ByteDance—also are vying for attention over TikTok.另一个与这款中国应用竞争的美国产品是YouTube的Shorts,这是一个制作和分享短视频的平台。其他中国本土应用也在争夺用户注意力,例如RedNote和 字节跳动拥有的Lemon8。However, one of the most unique aspects of TikTok is that it works alongside businesses both locally and internationally to sell goods to customers on the app. That is something that was fairly unusual to US digital audiences beforehand.然而,TikTok最独特之处在于,它能在本地及国际范围内与商家合作,通过该应用向客户销售商品。这对于此前在美国数字平台上的受众来说相当罕见。It's estimated that there are more than 7 million US businesses on TikTok, which helped it support over $24 billion in gross domestic product and 224,000 American jobs, according to a report by Oxford Economics.据牛津经济研究院的报告估计,TikTok上有超过700万家美国企业,这帮助TikTok支撑了超过240亿美元的国内生产总值和22.4万个美国就业岗位。Felicia Jackson, owner of CPR Wrap, a business that helps people as they perform cardiopulmonary resuscitation, said that she made more than $300,000 in just two days thanks to the app.菲利西亚·杰克逊是CPR Wrap的老板,该公司致力于帮助人们进行心肺复苏,她说,得益于TikTok,她在短短两天内赚取了超过30万美元。The method of entertaining people and encouraging them to shop seamlessly in an app has been successful for Douyin, the domestic Chinese version of ByteDance's TikTok and JD, a Chinese e-commerce company owned by Tencent, with revenues of more than $152 billion in 2023.这种在娱乐中无缝推动购物的模式,在字节跳动旗下的国内版抖音,以及腾讯控股的电商公司京东上已被证明非常成功,京东2023年收入超过1520亿美元。Professor George S. Yip, emeritus professor, Imperial College London, and distinguished visiting professor at Northeastern University in Boston, said that TikTok has gained international popularity by following apps like Douyin.伦敦帝国理工学院名誉教授、波士顿东北大学杰出客座教授叶锦华表示,TikTok通过效仿抖音等应用程序获得了国际知名度。"The Chinese are very good at all-in-one apps, and [TikTok is] simply following that practice in the US," Yip told China Daily.叶锦华告诉《中国日报》:“中国人非常擅长开发一体化应用程序,而TikTok只是把这一实践带到了美国。”Smaller content creators and influencers who review or market merchandise from the TikTok shop also are making money and receiving commissions on goods sold.在TikTok商店评论或营销商品的小型内容创作者和影响者也在赚钱,并从销售的商品中获得佣金。"A lot of people would get hurt [if TikTok closes]," Zhang said. "There's no question, because there's a lot of influencers on TikTok, and they're doing really well, and they make a lot of money out of it."“如果TikTok关闭,很多人会受到影响,” 张忠教授说,“毫无疑问,因为TikTok上有很多网红,他们做得非常好,也从中赚了很多钱。”As TikTok continues to seek a US buyer to appease Washington, online retail giant Amazon was said to have thrown its hat in the ring, submitting a bid to the White House to buy it.随着TikTok继续寻找美国买家以安抚美国方面,有消息称电商巨头亚马逊已经加入了竞争,向白宫提交了收购申请。In an effort to update its safety features, Adam Presser, head of Operations and Trust and Safety at TikTok, described its latest innovation "Footnotes."为进一步提升安全性,TikTok运营和信任与安全部门主管亚当·普雷瑟介绍了其最新的创新功能“脚注”。"It will add to our suite of measures that help people understand the reliability of content and access authoritative sources, including our content labels, search banners, our fact-checking program, and more," Presser said in a statement.普雷瑟在一份声明中表示:“它将增强我们的一系列措施,帮助人们了解内容的可靠性并访问权威来源,这些措施包括我们的内容标签、搜索横幅、事实核查程序等等。”revolutionize/ˌrevəˈluːʃənaɪz/v.彻底改革,彻底改变cardiopulmonary resuscitation心肺复苏术seamlessly/ˈsiːmləsli/adv.无缝地,顺畅地fact-checking事实核查,信息查证
In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local life services, humanoid robotics, and China's dominance in electric vehicles—highlighting the factors propelling growth and the remaining roadblocks.We also zoom out to explore the broader dynamics between the U.S. and China's tech ecosystems. Rui discusses rising tensions, how media and policy shape U.S. perceptions of Chinese tech, and whether meaningful collaboration is still possible.Finally, Rui reflects on the future of China tech and whether she still believes—as she's said before—that “the next China is China.” Listen for sharp insights, fresh perspectives, and a grounded look at where things might be headed.Discussion Points:The transformation of China's consumer tech and local life services landscapeChina's rise in the EV market and what's fueling itThe state of humanoid robotics in China vs. the U.S.U.S. public and governmental attitudes toward Chinese techHow geopolitical tensions are creating siloed ecosystemsThe role of Western media in shaping perceptions of Chinese innovationStrategies for fostering cooperation and countering biasRui's long-term outlook for China's tech sector
A Sydney patisserie is struggling to keep up with demand after going viral on Chinese social media. Here’s how it happened. For more, head to news.com.auSee omnystudio.com/listener for privacy information.
Taiwan's government recently deported Liu Zhenya, a Chinese national who goes by “Yaya in Taiwan” on social media. It's after Liu posted comments on Douyin — the Chinese version of TikTok — that Taiwan's government described as threats to national security. Since then Taiwan has deported two other “mainland wives” (Chinese citizens with Taiwanese husbands) over similar concerns about their social media posts. It's also investigating several others. Benny Lu from BBC Chinese explains why Taiwan's government is concerned about what it calls “Chinese propaganda.” He also discusses how people in China and Taiwan have reacted to the deportations.Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams and Josh Jenkins Editor: Verity Wilde
In this episode of The Negotiation, we're joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC's latest data report profiling the fastest-growing consumer segments in China's e-commerce market. Drawing from GMV data across Tmall, JD.com, and Douyin, the report reveals a story of recovery, consumer optimism, and evolving channel strategies.Jacob kicks off with an overview of China's current consumption environment, highlighting a return of consumer confidence fueled by government stimulus, higher disposable incomes, and a willingness to spend. He then breaks down performance across platforms, noting the rapid rise of Douyin and Xiaohongshu, and explaining how brands should adapt to a more fragmented, omnichannel landscape.We then dive into category-specific insights, from the booming beauty and fashion sectors to the rise of experiential consumption, pet care premiumization, and the ongoing expansion of health and wellness products. Jacob also discusses growth in outdoor and active lifestyle categories, with impressive gains in cycling, hiking, and ski gear.Stay tuned for an insight-packed discussion that challenges the doom-and-gloom narrative and positions China as a dynamic and essential market for global brands.Discussion PointsWhy consumer confidence is rebounding in China—and what that means for international brandsPlatform performance: Tmall and JD's staying power vs. Douyin's rise in social commerceXiaohongshu's triple-digit growth trajectory and strategic role for brand discoveryBeauty and fashion trends: science-backed skincare, expressive makeup, men's groomingThe suitcase boom: post-pandemic travel + lifestyle trends = experiential consumptionWhat's fueling China's demand for fish oil, vitamin B, and dietary fiberOutdoor gear goes mainstream: cycling, skiing, hiking, and the crossover with fashionPremiumization in pet care: what's behind the $11.2B marketRising spend in the mother and baby category despite falling birth ratesKey takeaways for brands: adopt an omnichannel, data-driven strategy for growth
In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. Rui provides deep insights into the current landscape of AI, focusing particularly on the competitive dynamics between the U.S. and China. She discusses how geopolitical tensions and export controls have impacted China's AI industry and highlights the resilience and adaptability of Chinese AI firms.Rui shares detailed perspectives on the state of open-source collaboration in China's AI ecosystem compared to the U.S., and explains the significance of emerging players such as DeepSeek. Additionally, she explores the latest AI advancements from major tech giants like Ant Group and Baidu, as well as the rise of innovative startups like Manus. The conversation also touches on practical AI applications within China, guided by Alibaba's strategy of reducing costs and maximizing use cases. Rui concludes with her thoughts on the future of AI in China, offering an insightful outlook on opportunities and challenges ahead.Listeners should stay tuned for Part 2, where Rui will discuss additional key trends shaping the broader tech landscape in China.Discussion Points:· Comparing strengths and weaknesses in the U.S.-China AI race· Impact of U.S. export controls on China's AI sector· Open-source collaboration differences between China and the U.S.· DeepSeek's rise and its impact on China's AI landscape· Recent AI advancements from Ant Group and Baidu· Emerging key players in China's AI industry, including Manus· AI application trends in China driven by cost reduction and practical utility· Rui Ma's outlook on China's AI future
主播:Flora (中国) + 梅莉 (法国) 片头音乐:阳光彩虹小白马 片尾音乐:Kung Fu FightingNowadays, internet celebrities (网红) are very common. 但是今天介绍给大家的是最近火到出圈的——IShowSpeed!也就是网友口中的“甲亢哥”!01. Who is “甲亢哥” ? 他是谁?Speed (“甲亢哥”网名) is a 20-year-old YouTuber from the U.S., who went absolutely viral (走红) during his recent trip to China. His videos from this trip got millions of views (浏览量)—and not just on YouTube, but also reposted (转发) across Chinese social platforms like Bilibili, Xiaohongshu, and Douyin! One of his livestreams (直播) from China hit three million views, 有一场直播甚至长达6个小时!People call him “甲亢哥” because he is extremely energetic (活力满满) in front of the camera, always jumping around and shouting. Netizens gave him this nickname as a playful joke (玩笑话) , but it also carries a sense of affection (喜爱). The literal meaning of “甲亢哥” is hyperthyroidism.Basically, hyper energy + chaotic charm =甲亢哥hyperthyroidism 甲状腺功能亢进症02. Speed's China Tour “甲亢哥”的中国行Speed has been traveling for a while—Japan, Korea, Portugal (葡萄牙)—but his China trip hits different (有所不同). He wore a big floral padded jacket (东北大花袄), tried stinky tofu (臭豆腐), danced in public squares (跳广场舞) with kids, walked the streets of Chengdu, got mobbed (围住) by fans...He wasn't just a tourist snapping pics (打卡拍照的游客). 他真的不是“走马观花”的那种游客,而是深入体验了中国文化。当尝试臭豆腐时,他说“This smells horrible... but tastes amazing (闻起来臭,吃起来香) !”。Even though he's an international star, in China, he was completely natural—zero “celebrity distance.” (完全没有名人的那种“距离感”) 比如他会在街头吃路边摊、跟路人跳广场舞,还会用超搞笑的方式学中文。People find him really down to earth and relatable (接地气又让人有共鸣).Netizens say he's “crazy but real (疯得很真实)”. You feel like he's that hilarious (搞笑的) friend everyone has.And the way he genuinely explored China made a lot of people think: “Maybe we should be more open to other cultures, too.”03. Iconic Moments from the Comment Section 评论区名场面他的评论区有很多人留言。There is a funny comment from his kung fu video, “2% kung fu, 95% bald, 3% screaming”. 意思是他的主要“成分”是秃头和吼叫,还有一点点功夫(视频里他戴了一个光头套——bald cap)。And here's another really sweet comment from YouTube:“China stream has been by far the best stream ever for IShowSpeed. The people. The authenticity (真实). The vibe (氛围). It was all right. Never judge a book by its cover (封面). He went up against a lot of pressure not to go to China, but he did—and it turned out amazing.”“Organic interactions will always trump forced ones (自然的互动总是胜过被迫的).”He's sincere—you can feel his genuine curiosity and reactions (真正的好奇心和互动). 04. Embassy Notices Speed's Viral Fame! “甲亢哥”火爆出圈,惊动大使馆!The Chinese Embassy in the U.S. posted about IShowSpeed's trip on X (原推特). IShowSpeed's China trip really showed people a different side of China—warm, real, full of life (温暖、真实、充满活力).IShowSpeed, an American YouTuber, has garnered (获得) immense (巨大的) attention for his travel experiences in China. He not only visited multiple cities but also immersed himself in the local culture (沉浸式体验当地文化).欢迎在评论区告诉我们: Have you watched Speed's China streams? What was your favorite part? 你有没有看过Speed的中国直播,最喜欢哪一段呢?
Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sports in Asia, Justin has been instrumental in the infrastructural development of ski resorts in China, contributing significantly to the country's readiness for the 2022 Winter Olympics. In this episode, Justin provides an overview of the performance of the skiing season in China, talks about the world's largest indoor skiing resort in Shanghai, and compares the ski markets of China and Japan.Discussion Points:Overview of Axis Leisure Management and its impact on skiing in China.Performance insights from the recent ski season in China.Details on the world's largest indoor skiing resort in Shanghai and its significance in the growth of the industry.The influence of the Asian Winter Games on the popularization of winter sports in China and other Asian countries.Assessment of China as a mature or emerging skiing market.Comparisons between the skiing industries in China and Japan, highlighting unique aspects and challenges in both markets.
In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC's latest addition in Melbourne and a recognized expert in Australia's consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, especially in the F&B and health supplements sectors. He shares his insights on the rising trends in these categories. He highlights the untapped potential in markets like South Korea and Vietnam, discussing strategies for Australian brands to make impactful entries into these markets. Additionally, Peter spices up the conversation with an intriguing discussion about the whisky market across APAC.Discussion Points:Peter's professional background and his recent transition to WPIC.The role of WPIC in bolstering Australian consumer brands in the APAC region.Emerging trends in the F&B and health supplements sectors across APAC.Detailed exploration of South Korea as an underrated market for Australian brands.Opportunities for Australian brands in Vietnam and strategies for market entry.The growing popularity of whisky across APAC and its potential as a market for Australian exporters.
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In this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration. Joe offers a comprehensive overview of the trade measures implemented by the U.S. since Donald Trump's re-election. He analyzes the motives behind the tariffs and their potential to escalate into more aggressive actions. He also analyzes China's response to U.S. tariffs, which included a series of non-reciprocal measures. Joe explains their strategic significance and implications for future negotiations.The conversation also touches on recent U.S. restrictions in the semiconductor industry, highlighting the critical role this sector plays in the broader technological conflict between the U.S. and China and the closure of the de minimis exemption for Chinese goods. Listeners will gain a comprehensive understanding of the current state and potential future of US-China economic relations, the strategic motivations behind recent policies, and the implications for companies from various sectors.Discussion Points:Overview of U.S. trade measures since Trump's reelection and their strategic underpinnings.Analysis of China's non-reciprocal countermeasures and their potential strategic goals.Impact of U.S. policies on the critical semiconductor industry and the broader tech conflict.Insights into the closure of the de minimis exemption for Chinese goods and its significance.Discussion on the brief suspension of Chinese packages by the U.S. Postal Service and its implications.
En este episodio exploramos los temas más disruptivos y emocionantes del 2025. Comenzamos con el impacto deDeepSeek, una startup china que ha revolucionado la industria de la inteligencia artificial con un modelo ultraligero y eficiente, capaz de competir con gigantes como OpenAI y Google. Analizamos cómo esta innovación ha sacudido los mercados, especialmente a Nvidia, AMD y grandes proveedores de la nube, cambiando las reglas del juego en la demanda de chips y la infraestructura de IA.Luego nos sumergimos en el fenómeno de losmini dramas chinos, contenidos breves de menos de 5 minutos por episodio que están transformando el entretenimiento. Plataformas como Douyin, Tencent Video y iQIYI están liderando este cambio, generando ingresos masivos a través de suscripciones VIP, anuncios y regalos virtuales, superando incluso la recaudación de las taquillas tradicionales en China.Más adelante, hablamos sobre la evolución de loscountry clubs modernos para familias, espacios que están redefiniendo la socialización y convivencia familiar con conceptos innovadores adaptados a las nuevas generaciones. Finalmente, exploramos el rol deChatGPT como coach personal y profesional, y cómo esta herramienta está siendo utilizada para mejorar tanto el crecimiento profesional como la vida personal de millones de personas.Este episodio está cargado de datos sorprendentes, análisis profundo y predicciones sobre las tendencias que marcarán el 2025.Perfecto para founders, emprendedores y curiosos del futuro.
In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensive experience and insights into the unique landscape of social media and influencer engagement in China, highlighting the intricacies of platforms like RedNote (Xiaohongshu) and Douyin.The discussion opens with Elyse recounting her journey and how she became deeply involved with China, setting the stage for her dive into the digital marketing landscape there. She breaks down the major platforms used for influencer marketing, comparing them to their Western counterparts, and dives deep into the particularities of RED and Douyin, explaining their specific features and the demographics they appeal to.Elyse discusses the financial aspects of engaging with influencers, including the costs associated with different types of content creation, such as live streaming. She clarifies the distinctions between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) and offers advice on how brands can select the right influencers to maximize the success of their marketing campaigns.Notably, Elyse touches on the latest trends in influencer marketing within China and provides her perspective on the future of international brands in the Chinese market amidst US-China tensions. This episode is a must-listen for anyone looking to understand the evolving dynamics of influencer marketing in China and how to navigate this complex but rewarding space effectively.Discussion Points:Elyse's personal journey and initial engagement with China.Detailed analysis of major Chinese platforms for influencer marketing.Specific features and demographics of RED and Douyin.Cost considerations in influencer engagements.Differences and impacts of KOLs versus KOCs.Strategies for selecting the right influencers for marketing campaigns.Emerging trends in the influencer marketing sector in China.Future outlook for international brands in the Chinese market.
In this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asia to the ad tech world, discussing the unique challenges and opportunities within the Chinese digital ecosystem. He explains the workings of IPinYou, its proprietary technology, and how it compares to Western ad tech platforms. The conversation delves into the paid media landscape in China, the importance of audience data, and the rise of platforms like Xiao Hongxu. David also highlights the competitive nature of advertising in China and the regulatory environment that shapes the industry.TakeawaysDavid Nottingham has been with IPNU for seven years, leveraging his background in Southeast Asia.IPNU is a leading Chinese ad tech company with proprietary technology for media buying.The Chinese digital ecosystem is closed, requiring tailored ad tech solutions.Western companies face challenges entering the Chinese market due to regulations.Audience targeting in China relies heavily on device IDs rather than cookies.Xiao Hongxu has gained popularity as a social commerce platform in China.The competitive landscape in Chinese advertising requires unique data strategies.Walled gardens in China limit cross-platform advertising opportunities.The Chinese government is regulating super apps to reduce their market power.Understanding the nuances of the Chinese market is crucial for successful advertising.
In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the explosion of Xiaohongshu, or “Red Note”, in the United States because of the impending ban of TikTok.Olivia begins with a detailed overview of the current buzz surrounding "Red Note”, explaining why TikTok users are flocking to this app amidst concerns over the potential ban in the U.S. She explains the unique features of the platform and highlights the nature of interactions between American and Chinese users on the platform. Olivia shares amusing trends emerging from these interactions and comments on their significance against the backdrop of current geopolitical tensions.The discussion also explores the challenges Xiaohongshu faces as it navigates its newfound popularity in the U.S., including the complex decisions the platform must make to manage this surge. Olivia provides insights into how both Chinese and international brands might benefit from this trend, the scale of American user adoption, and the sustainability of this growth.Discussion Points:Overview and unique aspects of Xiaohongshu ("Red Note").The explosion of Red Note in the U.S. due to the potential TikTok ban.The dynamics between American and Chinese users on the platform.Challenges for Xiaohongshu amid increased U.S. user activity.Brand strategies in response to the platform's rising popularity.Long-term implications for Xiaohongshu's growth and user engagement.
In this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She discusses the importance of global expansion for businesses, the services offered by her company, and the consumer sectors in Australia that are poised for success overseas. Cynthia emphasizes the need for expert guidance in internationalization and identifies promising growth markets for Australian companies. Todd and Cynthia also discuss the complexities and opportunities of international business expansion, particularly in the APAC region. They explore market dynamics, consumer expectations, and the importance of thorough market research. Cynthia outlines a strategic blueprint for successful international expansion, emphasizing the need to understand local markets, cultural nuances, and regulatory requirements. The discussion also highlights common challenges brands face entering new markets and the critical role of data-driven decision-making in overcoming these obstacles.TakeawaysCynthia's journey from diplomat to consultant highlights the importance of adaptability.Global expansion can significantly increase a company's revenue and profitability.Expertise in international markets is crucial for successful expansion.Australian products are perceived as high quality and trustworthy in overseas markets.Cynthia's company helps businesses create international strategies and navigate global markets.Understanding cultural differences is key to successful marketing abroad.Consumer sectors like food, fashion, and skincare have great potential for Australian exports.Market analysis can help businesses identify the best growth opportunities.The importance of storytelling in marketing Australian products overseas.Companies should focus on markets with overlapping opportunities, risk, and profitability. This is a big, chunky market that is perceived as difficult.You have to twin market size with profitability.Consumer expectations in China are very high.Same-day delivery is a recent thing in Australia.You can't just drift through international expansion.Understanding the ideal client is crucial.Market research should not be based on guesswork.Compliance with local regulations is essential.Pricing strategy must consider the entire value chain.Cultural understanding is key to successful marketing.
In this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC's Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights into the unique aspects of Japan's e-commerce landscape—and offers strategic advice for brands looking to enter this lucrative market.Anton begins by detailing his journey from China to Japan. He provides a comprehensive overview of Japan's e-commerce ecosystem, highlighting the major platforms, market penetration rates, and consumer expectations around delivery times which differ significantly from those in the West and China.The discussion shifts to comparing Rakuten with major Western and Chinese platforms like Amazon, Temu, Tmall, and JD.com, outlining key operational and strategic differences. Anton also draws on his experience in China to compare and contrast the e-commerce environments in China and Japan, noting cultural and logistical nuances.Further, Anton discusses emerging product categories that WPIC focuses on within the Japanese market and explores the extent to which social commerce and live-streaming have caught on in Japan. He outlines the main digital marketing channels that effectively drive e-commerce sales and brand awareness in Japan.To conclude, Anton lays out a strategic blueprint for foreign brands aiming to enter the Japanese market and highlights current trends and future opportunities within this diverse e-commerce landscape.Discussion Points:Anton Lapunov's career transition from China to Japan and his role in shaping e-commerce strategies.Detailed analysis of Japan's e-commerce landscape, including key players and consumer behaviors.Comparison of Japanese e-commerce platforms with those in the West and China.The rise of social commerce and digital marketing trends in Japan.Strategic entry points and growth opportunities for foreign brands in the Japanese market.
Is Baidu or Google still the preferred source for answers? Gen Z certainly doesn't think so! Young people are now ditching large search engines and turning to Douyin and Instagram for everything from lunch spots to life hacks. Why has social media become the new place to go for people to find all the answers to their questions? / Motivational Monday (16:56)! On the show: Heyang, Steve Hatherly & Yushan Fei Fei