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In this episode of The Negotiation podcast, we are joined by Kirsten Johnston, Founder and CEO of JWDK, a brand design firm specializing in cultural and place identity in China. An expert in place branding, Kirsten has consulted for some of the most influential properties in Mainland China. Based in Shanghai, Kirsten also serves as the Vice Chair of BritCham Shanghai. In our conversation with Kirsten, we get to learn more about her work in place branding for some of China's most notable landmarks. We discuss the importance of understanding human behavior and cultural identity in placemaking and place branding, and the need to adapt international models to fit local contexts. Kirsten also shares case studies of her work with Rockbund, a community space in Shanghai, as well as other projects across Mainland China. We finish our conversation by exploring what makes a great design and some of the mistakes made that result in what she considers poorly designed places. Enjoy! Topics Discussed and Key Points:● Place branding.● The evolution of design and branding. ● Consumer trends and placemaking.● Rapid urban development in China and its impact on town planning and real estate investment.● The creation of "ghost malls" that remain empty in China.● Xintiandi and al fresco dining in Shanghai.● Elements that make places work in the physical sense: human scale, intimacy, and walkability.● Chinese developments and walkability.● Human behavior in public spaces, the safety zone., and how people maneuver within spaces.● Shanghai's Rockbund.● The differences between engaging with Chinese companies and international companies.● The change in workspace design due to the pandemic.
What do the border crisis and TikTok have in common? Recently, there has been a surge in Chinese nationals massing at the U.S. southern border. Many are skipping the treacherous trek other illegal immigrants face. But how are they doing it? They're getting tips from Douyin, China's TikTok. Both apps share the same parent company, Bytedance. ⭕️ Watch in-depth videos based on Truth & Tradition at Epoch TV
In this episode of The Negotiation podcast, we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a track record of growing profitable international businesses and helping them navigate the complexities of the China market. She is also the CEO of Soozar, a design-led production company specializing in designing, developing, manufacturing and supplying bespoke art pieces, props and visual display accessories.In our conversation with Susan, we gain valuable insight into her experience of operating a business in China as well as her current role as a strategic advisor for companies that want to enter the Chinese market. We dive deep into the nuances of conducting business in China, how IKEA's business model may have influenced the market, the process of sourcing materials for manufacturing, and the current trends in China's furniture and home decor industry. Susan also offers her predictions regarding the future of the health and wellness industry in the Asia Pacific region and the home and house space in China over the next three to five years. We conclude our conversation by exploring the effects of COVID-19, particularly on the furniture industry. Enjoy!Topics Discussed and Key Points: Susan's background and experience in China, founding and operating a business The challenges IKEA faced in China and how it overcame them Challenges of sourcing raw materials in different regions of the world The importance of maintaining close connections with partners in China China's growing awareness of preventive medicine The market's increasing popularity of fitness activities. Platforms that consumers are paying attention to today in the health and wellness industry Stunt marketing Advancement in packaging China's emerging role in organic skincare production The increasing popularity of Scandinavian slimline furniture Impact of COVID-19 on the home furnishings market
This episode of The Negotiation podcast features part 2 of our discussion with Diego Dultzin Lacoste. Diego is the co-founder of OnTheList. OnTheList is an innovative online flash sales platform that offers Members-Only flash sales, allowing members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for both brands and consumers. In this episode, we continue our discussion with Diego, kicking off by discussing data in the luxury brand industry in Asia. We talk about how OnTheList uses customer data to optimize sales for luxury brands and the importance of pricing strategy in the market. We also touch on the use of AI in pricing strategies, and then shift the discussion to the booming luxury market in Asia, as well as the future of retail in Asia. We finish our conversation by diving into the impact of COVID-19 on the luxury industry in Asia. Enjoy! Topics Discussed and Key Points:● Importance of pricing strategy and adjusting based on data analysis● The potential for AI to automate price changes but why it can be difficult to replace the human element● The importance of localization in each market segment ● The future of retail in Asia ● The booming luxury market in Asia ● Why luxury brands are re-focusing their investments in Asia ● Surviving and thriving through COVID
Like ByteDance's TikTok, the Douyin video sharing app deploys live-streaming in the competition for consumers in the online marketplace.Click here to read the article by Guan Cong, Yang Jinxi, Sun Yanran, Qian Tong, Qu Yunxu and Han Wei.Narrated by Cliff Larsen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Negotiation podcast, we are thrilled to be joined by Diego Dultzin, co-founder of OnTheList. OnTheList is an innovative online flash sales platform that offers members-only flash sales, allowing its members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for both brands and consumers. In part one of our conversation with Diego, we discuss how he and his partner have built OnTheList, and how they view the future of retail in Asia. We also discuss topics such as building partnerships with well-known brands, finding and retaining good talent in the retail industry, and the importance of understanding the specificities of each market in Asia. Don't miss out on this insightful conversation with Diego. Enjoy! Topics Discussed and Key Points:● The launch of OnTheList ● Helping brands unload excess inventory sustainably● Building a diverse team in Asia● Approaches to partnership building● The difficulties of hiring, particularly in Asia● Sustainability in Asia https://www.onthelist.asia/https://www.linkedin.com/in/diegodultzin/
Épisode 960 : Pour notre épisode de vacances, on vous balance nos news social media ! Camille et Adjan ont parlé de l'activation Barbie qui cartonne, du nouvel algorithme Twitter, de Meta et de son IA sur le publicitaire, de Byte Dance qui encaisse des bénéfices records, et d'influence marketing politique aux États-Unis. C'est quoi ces Barbies partout ?Tu l'as sûrement vu sur Insta ces derniers jours, elles ont volé la vedette aux chocolatiers et leurs publicités de pâques : LES BARBIESMais pourquoi on en voit de partout ?Le point de départ : la bande annonce officielle du film Barbie qui sortira au mois de Juillet avec un casting de oufPuis comme ça se souvent sur les lancements, la franchise Barbie et la Warner ont créé des portraits des acteurs flanqués du logo barbie. Ces portraits ont été repartagés par les concernés - Ryan Gosling - dualipa - margot robbie - Emma Mackey … Et pour compléter le tableau, le compte officiel du film @barbiethemovie met à dispo un générateur de selfies Barbie.https://www.instagram.com/reel/CqoFaC9t5QV/?igshid=MTIyMzRjYmRlZg==Le générateur te propose de te prendre en photo, le logo s'affiche par dessus et un statut aléatoire apparait « cette barbie est prête pour le week end » Le générateur t'invite bien sûr à partager avec le #barbielefillmSourceC'est ainsi que le #barbiethemovie tape 56k publications repris par des tonnes de personnes de créateurs et de comptes . Avec l'exemple du compte de Laflamme qui a refait le portrait de tous les membres du casting et qui génère 45k likes C'est simple, on a repris le concept du générateur de Martine ou de tchoupiAlgorithme TwitterL'algorithme de Twitter a un petit peu changé ces derniers mois avec le rachat de Elon Musk.Il y a maintenant un feed « Pour toi » qui permet à Twitter de te faire découvrir des comptes et des tweets que tu ne connais pas.Donc on peut savoir ce qui boost la visibilité de ses tweets. Car l'algorithme classe vos publications selon certains critères.Chaque retweet multiplie par 20 la visibilité de son tweet.Chaque like par 30.Si quelqu'un clique sur votre tweet et reste dans la section des réponses pendant plus de deux minutes par 22.Si utilisateur va voir votre profil depuis un tweet par 24.Si un utilisateur répond à votre tweet par 54.C'est un utilisateurs répond à votre tweet et que vous lui répondez à votre tour par 150.Dans ce qui dévalorise votre tweets :Plusieurs hashtagsÊtre signaléInventer des mots, faire des fautes d'orthographePublier des liens sortants !On retrouve aussi votre ratio abonnements/abonnés.SourceMeta annonce un outil d'IA pour ses publicitésC'est le branle bat de combat chez Meta, au fur et à mesure que l'IA s'impose, l'intérêt pour le Metaverse diminue et il n'y a pas d'autre choix pour zuck que de réagir.Tout récemment, Meta a annoncé travailler sur de nouvelles options de création d'annonces générées par l'IA qui devraient voir le jour au second semestre de cette année, ce qui fournirait des moyens supplémentaires aux annonceurs pour personnaliser leurs promotions à destination de différents publics cible.Pour faire feu Meta a mis en place une équipe chargée de l'Ia Generative.L'Ia viendrait appliquer automatiquement des améliorations publicitaires - telles que l'ajustement de la luminosité, des rapports d'aspect et du placement du texte - dans le but d'améliorer les performances de chaque campagne« Nous créerons automatiquement des variations de votre annonce avec différentes combinaisons de texte, des améliorations des médias et des changements de composition. Nous montrerons à chaque personne la variation à laquelle elle est plus susceptible de répondre. »La prochaine étape du processus pourrait permettre de simplement entrer quelques images et des notes de copier, d'appuyer sur un bouton et de demander au système de Meta de créer l'ensemble de la campagne.TikTok galère ? Byte Dance encaisse !Bien que TikTok soit un petit peu contrarié aux États-Unis, et en Europe, la société mère, Byte Dance, se porte bien. La société a enregistré des bénéfices record pour l'année 2022.Pour la première fois, elle dépasse ses concurrents chinois : Ali Baba et Tencent.L'entreprise chinoise aurait connu une augmentation de 30 % de son chiffre d'affaires annuel. Soit 85 milliards de dollars.Mais le bénéfice brut de l'entreprise aurait bondi de 79 %, pour atteindre les 25 milliards de dollars contre 14 en 2021.Bien sûr la croissance de TikTok y est pour quelque chose. Et notamment les dépenses de ses annonceurs.TikTok a cumulé 1,7 milliards d'utilisateurs sur l'année 2022 auquel il faut rajouter sa version chinoise Douyin et ses 730 millions de d'utilisateurs.25 milliards pour Byte Dance23,9 pour Tencent22,5 pour Alibaba37,63 pour Meta90,77 pour AlphabetSourceLa Maison Blanche recrute des influenceurs TikTok pour atteindre les jeunes électeurs avec des messages clésCe n'est pas nouveau, le gouvernement américain a l'habitude de se maquer avec des influenceurs pour faire passer ses messages, une stratégie qui a débuté durant le Covid, quand ils ont été invités à appeler à la vaccination sur leurs réseaux sociaux. Ça s'est aussi vu juste avant les élections de mi mandat, de discussions et tables rondes autour de la guerre en Ukraine, le gouvernement sait s'entourer pour obtenir l'appui des réseaux sociaux.selon des informations du médias Axios, la Maison-Blanche serait sur le point de créer une salle de briefing spécialement dédiée aux influenceurs. Le média va même plus loin en indiquant que cela viendrait appuyer « la candidature non encore officielle du président Biden à sa réélection s'appuiera sur des centaines d'influenceurs »L'objectif de ce rapprochement avec les influenceurs est clair. Le gouvernement américain souhaite toucher les jeunes, notamment les 18-29 ans qui ultra présents en ligne et qui ne suivraient pas la Maison Blanche ou le Parti démocrate sur les réseaux sociaux. Cette stratégie a aussi pour ambition d'avoir un poids aussi lourd que les soutiens de Trump, très nombreux sur les réseaux sociaux. « Nous essayons d'atteindre les jeunes, mais aussi les mères qui utilisent différentes plateformes pour s'informer, les militants pour le climat et les personnes qui s'informent principalement par voie numérique », a déclaré Jen O'Malley Dillon, chef de cabinet adjoint de la Maison-Blanche.L'équipe de Biden vise à travailler avec des influenceurs dans les communautés régionales, coïncidant avec les visites de Biden dans ces régions, afin de maximiser la résonance des messages. TikTok et Instagram seront les principales plateformes de concentration dans cette nouvelle poussée.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.
Today's blockchain and cryptocurrency news Bitcoin is down slightly at $30,099 Ethereum is down slightly at $1,915 Binance Coin is down slightly at $329 Bitcoin back above 30k. Shorts stumble. Saylor in the green. BTC price appears briefly on Douyin. Hong Kong's financial secretary says now is the time for Web3 adoption. FTX lawyers bill $30M in Feb. Montenegro to work with Ripple on CBDC CryptoGPT raises $10M at a $250M valuation. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Negotiation podcast, we are joined by Jerome Spitzer, co-founder of French Creations, a prominent F&B group headquartered in Hong Kong. Jerome has now established a new venture named Boheme Restaurant Group (BRG), which focuses on the restaurant industry. In our discussion with Jerome, we learn about his experiences in the restaurant industry in Asia and Europe. We also talk about the challenges of customer acquisition and his growth strategies in Hong Kong's competitive market, as well as the importance of adapting to different types of clientele. Jerome also shares his experiences designing and operating restaurants in Hong Kong and France, as well as the impact of COVID-19 on the industry. Enjoy!Topics Discussed and Key Points: The origin of the name “Boheme” The difference between expatriate and local clientele in China How Jerome met Olivier and opened their first restaurant The reason for the success of Pastis restaurant Customer acquisition Adapting to changing customer expectations Jerome's growth strategy for his company The importance of speed of business in Asia and how it differs from the standard approach in North America and Europe How Jerome and his partner managed to open 18 restaurants in 15 years Challenges of opening a restaurant in France compared to Hong Kong Business operational efficiencies The efficiency and pragmatism of government officials and laws in Hong Kong, including the process of obtaining licenses. Future expansion plans for BRG
This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing. In Part 2 of our conversation with Gordon, we continue talking about marketing in different regions of Asia. We dive into the various strategies Chinese domestic companies use compared to that of international brands, highlighting the importance of understanding customer needs and adapting marketing strategies accordingly. Gordon shares his insights on the role of self-expression in Chinese marketing and how the shopping experience has changed over time. Last, we also discuss national pride's impact on consumer behavior and the challenges that Western brands may face when trying to compete in China. Gordon stresses the importance of localization and the need for brands to understand cultural differences in shaping consumer tastes. We conclude our conversation by exploring the potential of the metaverse in the advertising industry and how it may shape the future of marketing, especially in the APAC region. Enjoy!Gordon can be reached at gordan@elucidatex.com Topics Discussed and Key Points:● The importance of self-expression in marketing and how Chinese companies have capitalized on this trend● The changing experience of shopping in brick-and-mortar stores and how Chinese companies have improved their retail spaces and customer experiences● National pride and consumer behavior in China● The importance of heritage and history in Western brands, and the shift towards valuing quality and exclusivity in China● Effective localization of global products● The challenges potentially faced by foreign brands in China and the importance of understanding customer needs and competition● Gordon's experience managing different APAC markets during COVID● The importance of understanding local nuances and customer needs in order to succeed in different markets● The population shift in Southeast Asia● The development of the metaverse and its relevance in Asia● Entertainment shopping
More and more celebrity couples are starting to sell goods live. But netizens feel that the prices of the things these celebrity couples sell do not match their wealth levels. However, female star Dong Jie showed different styles to everyone in the live broadcast room of Xiaohongshu.Join other motivated learners on your Chinese learning journey with maayot. Receive a daily Chinese reading in Mandarin Chinese in your inbox. Full text in Chinese, daily quiz to test your understanding, one-click dictionary, new words, etc.Got a question or comment? Reach out to us at contact[at]maayot.com
Miniserija raziskuje Tik Tok, ki je hkrati najbolj priljubljeno in osovraženo družabno omrežje na svetu. Dezinformacije so v zadnjih letih velika in pomembna tema. Nekaj, kar je včasih sodilo za šank, se danes v obsežnejših oblikah pojavlja v spletnih objavah in komentarjih. Je Tik Tok zaradi ohlapne regulacije in algoritma, ki daje pomembnost tudi uporabnikom z manj sledilci, privlačnejši za dezinformacije? Nejc Slukan je zaposlen kot asistent na Fakulteti za družbene vede Univerze v Ljubljani. Poslušajte še: Tik Tok 1: Gorazd Božič o varnosti aplikacije Zapiski: Douyin, China’s Version of TikTok, Has Imposed a 40-Minute Daily Time Limit on Users Under 14 Vladni urad za informacijsko varnost: državni uradniki naj ne uporabljajo aplikacije TikTok - RTV SLO Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorow Odbiti kviz Zanimivosti iz tehnološkega sveta pošiljava tudi v elektronske nabiralnike. Naročilnica na Odbito pismo je tukaj. Razpravi o odbitih temah se lahko pridružite na Mastodonu (Maruša, Anže) in Twitterju Dosegljiva sva tudi na naslovu: odbita@rtvslo.si Podkast Odbita do bita je brezplačno na voljo v vseh aplikacijah za podkaste. Naročite se in podkast ocenite.
Senator Rand Paul grilled Moderna CEO Stéphane Bancel over the occurrences of myocarditis in young men who take the COVID-19 vaccine. At a Senate Health, Education, Labor, and Pensions Committee hearing, Bancel disclosed a $400 million payment to the National Institute of Allergy and Infectious Diseases from Moderna as part of a deal between the government agency and the drug company for mRNA technology and intellectual property rights. TikTok CEO Shou Zi Chew got a verbal smackdown from the House Energy and Commerce Committee this morning. During the hearing, Chew promoted Project Texas, TikTok's plan to address U.S. security and privacy concerns. Chew told the committee that employees of Douyin, China's TikTok equivalent, can currently access U.S. user data in China. A newly released letter from 2018 shows that Michael Cohen used his own personal funds to pay $130,000 to Stormy Daniels and that neither The Trump Organization nor Trump's campaign were party to the transaction and did not reimburse Cohen for the payment directly or indirectly. California students are still unable to go to school today as Los Angeles teachers and staff walk out on strike. Today's Sponsor: Right now, you can save $200 on an Eden Pure OxiLeaf II Thunderstorm 3-pack for whole-home protection. You get three units for under $200. Put one in your basement, bedroom, family room, kitchen, or anywhere you need clean, fresh air. Go to http://www.edenpuredeals.com and enter discount code SARA to save $200. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner.In Part 1 of our conversation with Gordon, we explore the dynamic world of marketing and advertising during China's rapid urbanization and opening up between the mid-2000s and today. We take a deep dive into the innovative marketing strategies that have emerged in China, the challenges of implementing some of these strategies, and some of the effective communication strategies that fit the market that may be different from the rest of the world.Our episode offers a comprehensive look at how both technology and China's modernization have shaped marketing and advertising in the region and today's best practices around connecting brands and customers. From social media platforms to cutting-edge marketing tools, we explore how brands can leverage the latest technologies in-market to drive business growth and stay ahead of the competition (which is a full-time job in and of itself). Tune in to gain valuable insights into the world of marketing and advertising in China and beyond, and discover the strategies that can help you achieve success in this rapidly evolving landscape. Enjoy!Gordon can be reached at gordan@elucidatex.comTopics Discussed and Key Points:● The rapid urbanization and economic growth that occurred in China in the early and mid-2000s.● How investment from the Chinese government led to unprecedented urbanization and opportunity in China● The marketing landscape in China in the year 2008 and how it evolved over the past 15 years● The importance of staying ahead of trends and keeping up with technology in advertising and marketing - especially in China● Gordon's most memorable campaigns and experiences while working with innovative brands in China like Nike, Land Rover, and Meituan● Adapting effective communication strategies to fit the market● The complexity of consumer behavior and targeting in China● Why China is still an incredibly responsive market ● Role of technology and modernization in shaping marketing● Best practices for connecting brands and customers● Leveraging the latest technologies for business growth● Unique consumer behavior in China● Rapid responsiveness and monitoring of sales targets● Need for good advice and contingency plans for the China market
Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up. The book is scheduled to be released in March / April 2023 and will be available in stores in the US, UK, and SE Asia, as well as online globally. In our conversation with Joanna, we learn about the evolution of the Chinese market over the past two decades and how major international organizations like Unilever (where Joanna worked) have found success in the region. We also discuss Joanna's new book, Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up, which offers a deep dive into China's role in global innovation over the past decade, and what the rest of the world can learn from the market. As an innovation expert, Joanna also highlights several emerging innovations expected to shape the Chinese market in the next five to ten years. We discuss the pace of innovation in China and the potential opportunities that exist for businesses to take advantage of this wave. Our conversation offers a compelling look into the role of China in global innovation and how businesses can navigate the ever-changing landscape of the Chinese market. Enjoy!Topics Discussed and Key Points:● Joanna's new book ● Influences that have led to the growth of domestic Chinese brands ● The impact of China's melamine milk scare on the branding landscape in the country● The era of multinational consumer brands in China and their dominance● The Unilever corporate master brand and how it was significant in marketing products in China● The early days of the internet and e-commerce in China● The role of e-commerce in addressing logistics and transportation challenges in second and third-tier cities in China● The intersection of design and business growth, and the importance of design in the China Market● Brand collaborations in China and why they make sense there, better than anywhere else● How China is an effective sandbox for brands to flex their design muscles● China's innovation and influence on the West● BYD: a Chinese firm that has expanded its business from producing rechargeable batteries to selling electric cars and buses● Social commerce in China and the rise of Tik Tok as a marketing tool ● The potential that exists in reverse innovation● The velocity of innovation in China● The future potential of China's consumer brands ● How technology can disrupt consumer segments
In this episode of The Negotiation, we continue our conversation with Gil Chavez, a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught over 100 courses in a 24-year teaching career. In this episode, we continue to dive into some of the cultural differences between the West and the East. We explore various negotiating tips for Japan and how that process can vary from that of the USA and Canada, including the ceremonial aspects of negotiation and effective communication. We conclude our conversation with Gil by discussing famous business leaders and how they are perceived in Japan. Enjoy listening! Topics Discussed and Key Points:● The difference between a CEO's humility and arrogance ● Negotiations and building relationships in Japan● Reverse negotiations in Japan● Ceremonial aspects of the art of negotiation and communication in Japan ● The potential lack of self-awareness among executives when moving up the ladder ● Diverse approaches to managing both oneself and others that can aid in progressing from a young executive to a senior executive
In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would be a great opportunity to bring him back on the show to share his insights on the current situation in China. Today, Joseph provides insights into the changes in China he's seen over the 3 years since he last visited. Our discussion focuses on China's economy and markets, examining how the country is expected to evolve in the future. We discuss sectors in China that have undergone significant transformations before concluding with a discussion on major upcoming marketing, sales, and shopping events in the country. If you plan to expand your business into this lucrative market or even travel to China in the coming year, don't miss out on this episode. Enjoy! Topics Discussed and Key Points:● Joseph's life in China pre-COVID● Arriving in China and going through the airport● Domestic travel in China● Rebuilding connections ● China's economy and where it is heading● China's welcoming of foreigners post-COVID● Sectors in China that have seen a drastic metamorphosis● Changes in the Chinese market over the previous few years● Habits in China impacted by COVID ● Micro breakdowns of specific sub-sectors ● Queens Day and 618- the major holidays in H1 in China
This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over 100 courses in his 24-year teaching career. In this episode of the podcast, we dive deep into the corporate communications differences between Japan and the US, starting off with the financial services sector. We then discuss social media marketing in Japan, including the rise of TikTok in promoting major brands and how the principles of success in the space have evolved over time. We also discuss how broader corporate communications differ between Japanese and North American audiences, as well as CEO advice for B2B versus B2C communication. Additionally, we touch on international brands that have found success in social media marketing in Japan and the different approaches for media training that Gil uses in Japan versus the West. Gil also highlights some of the skills that have contributed to his success in his work, and best practices for succeeding in the Japan region. Enjoy! Topics Discussed and Key Points:● Gil's experience with IBM's Asia Pacific team● Corporate communications in Japan● CEO media training in Japan● Stories about Toyota's first significant losses back in the ‘90s and Akio Toyoda's takeover● The financial services sector in Japan and the US and the differences in corporate communications in that space● Social media marketing in Japan and the principles for success● How TikTok has taken Twitter's position as the leading platform in Japan for promoting major brands● The role celebrities and influencers play in social media marketing ● Why Japan is all about quality
In this episode of The Negotiation, we continue our conversation with Morgan Keldsen, a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike, Converse, and Vans. Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, helping them navigate the complex business landscape of the Asia-Pacific region. For brands without existing relationships in the Asian market, the episode provides tactics and strategies to help them enter the market successfully. This episode starts off by taking a deep dive into the history and growth of Stüssy, a popular streetwear brand that Morgan worked with, helping them in APAC. We explore how the company transformed from a wholesale-focused business to a direct-to-consumer (DTC) model by tightening its distribution. The conversation also touches on the significance of choosing the right collaboration partner in Asia and the impact of the Covid-19 pandemic on the fashion and lifestyle industry, which, among other things, exposed companies who suffered from poor relationships - especially in Asia, where so much of the world's supply chain is managed. We then hear from Morgan about his experiences navigating the pandemic while working at Vans. Finally, we discuss the potential of the metaverse as a marketing tool in Asia and the future of consumer behavior in the APAC region. Enjoy! Topics Discussed and Key Points:● Introduction to Stüssy and its origins as a skate brand● How Stüssy focussed on tightening the brand's distribution and moving away from wholesale to a DTC-forward brand● Tactics and strategies for brands entering the Asia market without existing relationships● How important it is for brands to allow consumers to feel your personality or soul● Brands Collaborations in Asia and why they resonate in the region● The Covid-19 pandemic and how it exposed companies that had poor relationships ● Market Authenticity● The future direction of consumers in Asia.● APAC region: macroeconomic and geopolitical evolutions that are affecting the relationships between different markets● The metaverse as a marketing tactic
This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike, Converse, and Vans. Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, helping them navigate the complex business landscape of the Asia-Pacific region.In this episode, we learn about Morgan's background, how he got into China and began working with Nike, and what makes the brand so iconic around the world. Morgan also shares his insights on the challenges he faced while working with the Jordan brand and how he navigated them. Additionally, we dive into the importance of localization in product design, marketing, and merchandising, and how it differs between different consumer markets in Asia. Whether you are a seasoned business professional or just starting out, you can't afford to miss this enlightening conversation with Morgan Keldsen. So, sit back, relax, and get ready for part 1 of The Negotiation with Morgan Keldsen. Enjoy!Topics Discussed and Key Points: What makes Nike an iconic brand Morgan's work and achievements with the Nike brand in Asia Consumer market nuances in Asia Why it's important to find ways to appeal to local consumers The different ways to find business success in the athletic and fashion industry Localization of product design, marketing, and merchandising Consumer offline shopping in Japan versus that of Vietnam and Singapore The effects of DTC on the merchandising of products The challenges of launching the Converse brand in Asia Notable Quotes“As I was getting ready to go to college, Mom said, " you know, French is nice, but you're gonna have to get a job. You should think about the future, and Asia is the future.”“My whole goal was to see if there was a way to work for a big American company to help crack the China market. And as you all know, looking back at China in 1991, it was a very different landscape than where we are now.”“The thing that I'll always say about Nike, that I'll always have the utmost respect for the brand is the focus on innovation in all regards. So obviously the product - but when you look at the marketing and retail and digital, they really are world-class.”“Being in Asia in the late nineties, early 2000s, those were the earliest days of Nike sportswear really coming to birth and we were allowed and took advantage of making a lot of great collaborations with Japanese streetwear artists, creatives. We did all the initial Chinese New Year products for China as we were first coming out.”“The time I was managing the Jordan brand, I was also managing Nike basketball. So, I was in a bit of a hybrid role at that time. The Jordan brand was still a relatively small part of the business globally, unlike today.”“We were blessed with so many resources, but at the same time, there's a lot of attention and pressure. So, it's a challenge in that way, but it's more managing the opportunity than scratching out and trying to create something from nothing.”“I think when you look at North Asia, if you look at Japan, China, Korea, there's a real synergy between the markets as far as influence goes, whether it's music or art that does influence, this space for products.”
This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.Today's episode continues our conversation with Igor, as we talk more about omnichannel retail and marketplaces, premium branding and pricing, and the future of retail and commerce. We finish the chat by discussing environmental sustainability.Topics Discussed and Key Points: Omni-channel and marketplaces Why Hong Kong's retail industry is still relevant today Premium branding and pricing Insights and nuances of the consumer electronics accessory space The future of retail and commerce around the world The purpose of retail today Why modern retail must be thoughtful and design-oriented Environmental sustainability Notable Quotes“It's much more difficult to sell a premium product and experience when your product is not well displayed.”“We are not very good and we absolutely have to adapt our game online. But I believe, that we could do it, we could completely sell the craftsmanship, the attention to detail online.”“It's probably more difficult to be selling premium than a luxury in Asia and to be selling premium than [mass market].”“People say, oh, I created a brand. I don't think you create a brand. I think you create products and you become a brand”“If the right people see you in the right places, that will make you a cool brand. So you must be careful not to be in the wrong places and be good enough to interest the right places”“If your consumers care for brands that do high-quality crafted products, I think these consumers could be all over the world..”
New York Post: The Chinese version of TikTok, called Douyin, is limiting kids' time on the app to 40 minutes per day and banning all overnight use. Douyin users under the age of 14 with “real name authenticated” accounts will be automatically entered into a new “youth mode." What's youth mode? Banned from using the app between 10 pm and 6 am? Dave and Debbie discuss China's protocols with Tik Tok as they revisit the discussion.See omnystudio.com/listener for privacy information.
This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. In today's episode, we caught up with Igor to learn more about why he chose to base his business in Hong Kong, the impetus behind Native Union, and his goal to enhance the way we live with technology. We also explore the consciousness of consumers today, how it has developed over the years, brand legitimacy, and other engaging topics. Enjoy! Topics Discussed and Key Points:● Why Igor created a brand in Hong Kong● The story of Native Union's conception● Dealing with counterfeit products● Why Native Union almost died ● How to deal with trademark and copyright infringement issues for new brands entering Asia and the APAC region ● The consciousness of consumers today Notable Quotes“I could qualify myself as a creative person but without creative talent. And fortunately, since I started my professional career, I've always tried to surround myself with talented, creative people."“Hong Kong can offer probably even more vibrant outdoor experiences than the very interesting city centre. I loved Hong Kong so much that I decided to craft a life project around relocating here.”“It's very unconventional to create a brand in Hong Kong. I don't think you can name any brand that you know that was born in Hong Kong."“At CES< there is a world of technology, but it is a world of utilitarian technology, kind of boring technology. We came up with something fun, and colourful, and it had never been seen before. .”“I think people should think about and spend on what they use intensively every day. That's the smart thing to do.”“It's much better to buy a premium cable. It is maybe 30%, 40% more expensive than the cheap mass one. But that's going to last you five years, instead of buying five cables every year.”
Whether you're a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company's new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.Sponsor links & discount codes: shopmy.us/collections/31511Episode recaps with links: fatmascara.com/blogProducts mentioned on Ep. 472: shopmy.us/collections/110272 Private Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann, one of the world's biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 has been based in Bangkok, Hong Kong, and Tokyo, leading regional strategy and communications campaign development for clients like Coca-Cola, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson, and many others. In 2015 Dave launched BIBLIOSEXUAL, which works with brands to bring together his long-term passion for understanding the relationship between form and content. In this episode, we conclude our extensive discussion by talking about Dave's time at Coca-Cola, how he got ads approved in the Chinese market, and, specifically, the first-ever romantic kiss seen on Chinese television. We also talk about how brands should approach countries in Southeast Asia (which are all different from one another and see significant nuances inside each country). We finish our conversation by diving deep into AI technology -- is it going to disrupt the marketing world? Discover more by tuning in. Enjoy! Topics Discussed and Key Points:● China's first-ever kiss ad● Understanding local nuances - as evidenced by the controversy around Lionel Messi and the Emir of Qatar during the FIFA World Cup final ● China's shifting demographics● The cultural debates that go on in North America versus the rest of the world ● Nestle's Kit-Kat treats, and how they've managed to be so successful in Japan● Is the world really homogenizing?● How should businesses expand to Southeast Asia?● Comedy as an underlying theme in marketing● How shopping malls are magnets for what is happening around the world● Cultural soft power, as evidenced by Japan and Korea● Major shopping events in Asia and why they resonate● The expected impact of AI on marketing
Épisode 905 : Aujourd'hui, un épisode comme on les aime, un épisode SAGA. On va parler de Social commerce ! Le sujet chaud qui s'entasse sur le bureau de Markito et qui n'a de cesse que de se retrouver au fond de la pile !Social Shopping VS Social CommerceAujourd'hui, nous avons la possibilité de faire du Social Shopping, c'est à dire flâner sur les social boutiques des marques sur Facebook et Instagram. On peut découvrir leurs produits, les partager et puis c'est à peu près tout.Le social Commerce rappelons le, c'est le chainon manquant au social shopping : l'acte d'achat.Ca fait près de 2 ans qu'on en parle. 2 ans que derrière ces micros on vous annonce l'arrivée imminente d'une nouvelle Ère qui va tout changer. L'Ere du social commerce.Et bien non ! On s'est planté. Le groupe Meta s'est planté, TikTok s'est planté. Il n'y aura pas de social commerce.Déjà cet été ça sentait la finDes années qu'on en parle, et on pensait même que TikTok avait pris un peu d'avance et que ça allait arriver plus vite que chez les autres sous l'impulsion de son grand frère chinois Douyin. Et pourtant cette été 3 annonces consécutives de Meta donnaient la tonalité : arrêt des programmes d'affiliation avec les créateurs, arrêt des love shopping Facebook et arrêt des formats générant le moins de revenus. Tests peu convaincants aux US et Royaume uni, TikTok abandonné son projet de live shoppingBon et là concrètement il se passe quoi ?Au revoir petit ange parti trop vite. On y a cru mais finalement nous voilà revenu à la case départ.—Les réseaux sociaux the place to be pour le social shoppingSelon l'étude Digital Overview Report 2022, 28 % des internautes considèrent les réseaux sociaux comme leur première destination pour trouver l'inspiration pour des choses à faire ou à acheter. En gros 1/4 des internautes utilisent les réseaux sociaux pour faire du lèche vitrine.D'après une autre étude d'Accenture, 98 % des consommateurs prévoyaient d'effectuer au moins un achat via le social shopping ou le commerce d'influence en 2022.—Avec le social commerce, il y a la promesse d'un acte d'achat au coeur des plateformesMais attention social shopping ce n'est ap spa même chose que social commerce.—Le social commerce cartonne en Asie depuis déjà plusieurs annéesSur la version chinoise de TikTok (Douyin), le commerce in-stream est devenu sa plus grande source de revenus.EN Chine, les revenus des achats en direct dans les applications sociales ont dépassé les 400 milliards de dollars de CA.Mais visiblement les tendances des marchés asiatiques ne sont pas toujours réplicables chez nous.—Meta abandonne le social commerceLes utilisateurs aux États-Unis et en Europe n'ont pas montré beaucoup d'intérêt pour l'achat sur les applications sociales.Meta a choisi fin 2022 d'arrêter ses fonctionnalités de commerce en Live sur Facebook.Une fonction qui permettait d'intégrer du social commerce dans les lives Facebook.—Idem, Instagram abandonne son programme d'affiliation.Initialement le programme d'affiliation d'Instagram permettait aux créateurs de découvrir de nouveaux produits disponibles à l'achat dans l'application, puis de partager ces produits avec leurs abonnés.. Les créateurs gagnaient ensuite une commission pour tous les achats générés.—Tout récemment, Instagram a décidé de retirer l'onglet boutique de la page d'accueil de son applicationVous pourrez toujours configurer et gérer votre boutique sur Instagram mais Instagram décidé de moins donner de focus à ces fonctionnalités.—Selon Adam Mosseri, la pandémie de COVID-19 a créé un excès d'enthousiasme sur le social commerce.Plus largement, la société mère d'Instagram, Meta, a reconnu avoir surestimé son potentiel de croissance , ce qui est l'une des raisons pour lesquelles elle a été forcée de supprimer 11 000 emplois en novembre 2022.——Tiktok fait aussi marche arrière sur le social commerce en Europe et aux Etats-UnisLe lancement de TikTok Shop en 2022 n'a pas réussi à attirer suffisamment de consommateurs sur les marchés occidentaux pour en faire un succès.La plateforme a fait machine arrière à la find l'année dernière. Finito !. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.
Paris Marx is joined by Louise Matsakis to discuss the growing divide between the US and China, the long history of Western concern about the East, and why we should pay attention to who these anti-China narratives benefit.Louise Matsakis is a technology reporter at Semafor who previously worked at NBC News, Rest of World, and Wired. You can follow her on Twitter at @lmatsakis.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, support the show on Patreon, and sign up for the weekly newsletter.The podcast is produced by Eric Wickham and part of the Harbinger Media Network.Also mentioned in this episode:Please participate in our listener survey this month to give us a better idea of what you think of the show: https://forms.gle/xayiT7DQJn56p62x7Louise wrote about YouTube videos predicting China's collapse, the rise of Shein, and the prospect of TikTok bans.Many US states are banning TikTok from government-issued devices.In 2000, Bill Clinton said that trying to place restrictions on the internet was like trying to nail Jello to a wall. China proved him wrong.India has already banned TikTok and a number of other Chinese apps.Speakers of the Khmer language in Cambodia used voice chat on Messenger because keyboards weren't designed to work with their language.Shein is taking off in Mexico.Support the show
This episode of The Negotiation features part 2 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world's most successful advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 has been based in Bangkok, Hong Kong, and Tokyo leading regional strategy and communications campaign development for clients like Coca-Cola, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson, and many others. In 2015 Dave launched BIBLIOSEXUAL, which works with brands to bring together his long-term passion for understanding the relationship between form and content. In this episode, we continue the discussion by talking about Japanese consumer trends, youth marketing, and how it has changed over the years, product placement and decision fatigue. Dave then shares his thoughts on how brands should pay attention to older consumers in Japan (a category with growing influence and purchasing power). Finally, we do a deep-dive into the topic of toilets, and how Dave got involved with them. Enjoy! Topics Discussed and Key Points:● Japan's changing population demographics● Manga mongers ● Youth Marketing● Mobile gaming as an impactful medium● The K-Pop revolution in Asia● The attention economy● The silver population and how consumer brands need to engage them● Cost of customer acquisition versus the lifetime value● Why the future globally is all about aging populations Notable Quotes“If you watched Western movies made in the eighties, American Hollywood movies, there was a big thing that Japan was about to overtake the world. Right? It was going to buy out everything.”"The more people got used to Korea as a cool place, the more they're going to feel good about buying Korean brands.”“Statistics say that for people under 30, the number one medium that they engage in every day is mobile games - as in the amount of time they put into it. And it's usually somewhere between 3 to 4 hours a day.”“Sometimes we think of gaming as entertainment. We don't think of it as media. In the same way that we might think of television as media, right? But mobile gaming is a medium.”“The truth is that if you want to get people's attention, young, young people, particularly in Asia, the thing they're paying attention to is this the screen on their mobile phone.”“When you look at the numbers and you find out in nearly every category - yes, it might be an advantage to have a repertoire of, you know, five or six flavors. But the truth is that two flavors will always sell 80, 85, 90% of all your product.”“We're finding out that people seem to be fatigued because they're bored. Right? It's not necessarily that they are really fed up with something or that they don't like [it] - they want something else.”“The single most powerful medium in the world to get your brand success is word of mouth. It is people who like your product or your service, talking to other people about why they like it and getting them to try it.”“Very soon we're going to get to the point where 25% of the world's population is over 60.”“Other institutions have sort of shown that people in their sixties are as adaptable and probably have adapted to more new technologies [over their lives] than people under 30. Because for people under 30, there has been no major new technology for 25 years.”
Privacy… Ring Cameras Hacked in 'Swatting' Scheme https://www.entrepreneur.com/business-news/ring-cameras-hacked-in-swatting-scheme/441518 Critics and researchers say the Ring cameras are used to surveil gig economy drivers and delivery people and that they give law enforcement too much power to survey everyday life. The pair would hack people's Yahoo email accounts, then their Ring accounts, find their addresses, call law enforcement to the home with a bogus story, and then stream police's response to the call. Often, they would harass the first responders at the same time using Ring device capabilities. ++++++++ LastPass finally admits: Those crooks who got in? They did steal your password vaults, after all… https://nakedsecurity.sophos.com/2022/12/23/lastpass-finally-admits-they-did-steal-your-password-vaults-after-all/ …“customers' information” turns out to include both customer data and password databases. Loosely speaking, the crooks now know who you are, where you live, which computers on the internet are yours, how to contact you electronically, and also have a detailed map of where you go when you're online. It's therefore reasonable to assume that only users who had chosen easy-to-guess or early-to-crack passwords are at serious risk, and that anyone who has taken the trouble to change their passwords since the initial breach announcement has probably kept ahead of the crooks. ++++++++ Researcher Uncovers Potential Wiretapping Bugs in Google Home Smart Speakers https://thehackernews.com/2022/12/researcher-uncovers-potential.html A security researcher was awarded a bug bounty of $107,500 for identifying security issues in Google Home smart speakers that could be exploited to install backdoors and turn them into wiretapping devices. The flaws "allowed an attacker within wireless proximity to install a 'backdoor' account on the device, enabling them to send commands to it remotely over the internet, access its microphone feed, and make arbitrary HTTP requests within the victim's LAN," the researcher, who goes by the name Matt, disclosed in a technical write-up published this week. TikTok… TikTok's Parent Company Admits Using the Platform's Data to Track Journalists https://www.infosecurity-magazine.com/news/tiktoks-admits-using-its-data/ What was just a rumor has been confirmed: employees of ByteDance, the China-based company that owns TikTok and its Chinese counterpart Douyin, accessed data from TikTok to track a Financial Times reporter and a former BuzzFeed reporter in a bid to identify the source of leaks to the media. ByteDance condemned the "misguided initiative that seriously violated the company's code of conduct" and that none of the employees found to have been involved remained employed by the company. The Guardian reported that a person briefed on the matter said four ByteDance employees involved in the incident were fired, including two in China and two in the United States. Apple… EU forces Apple to Rip a Huge Hole in iPhone security https://www.cultofmac.com/800222/eu-forces-apple-to-rip-huge-hole-in-iphone-security/ Criminals around the world are surely celebrating news that Apple is being forced by the N. The move will allow hackers to release a fresh tidal wave of malware, hoping to slip it onto iOS handsets. iPhone users will be forced to fend off attempts to trick them into installing this malware virtually every day. Most iPhone users have never had to think much about malware. Because iOS devices get all their applications from the App Store, it's nearly impossible for hackers to slip spyware or other nasty apps into iPhones. Expect to see fraudulent pop-up windows crafted to look as much like Apple notices to trick users into installing malware. Linux… Critical “10-out-of-10” Linux kernel SMB hole – should you worry? https://nakedsecurity.sophos.com/2022/12/27/critical-10-out-of-10-linux-kernel-smb-hole-should-you-worry/ SMB is short for server message block, and it's the protocol that underpins Windows networking, so almost any Linux server that provides network services to Windows computers will be running software to support SMB. SMB support is also generally needed in home, and small-business NAS (network-attached storage) devices, which generally run Linux internally, and provide easy-to-use, plug-it-in-and-go file server features for small networks.
Topics Discussed and Key Points:● The Coke vs. Pepsi challenge ● How great brands figure out what matters to people and play to that● Why storytelling is fundamental when you are in business● The reason Dave chose the name BIBLIOSEXUAL for his company● Why it is important for a marketer to understand the mediums that matter to consumers ● The potential future homogenization of the Asia Pacific region● Japanese advertising and what flawed perceptions exist among international companies ● Why cultural context is so important for Japanese consumers● Cultural stereotyping and country stereotypingTimestamps [03:09] Introduction to Dave and what he does, as well as where he is located[04:43] Dave's background[13:59] Why “BIBLIOSEXUAL”[22:52] Dave's description of the Japanese consumer[24:48] The reason behind Japan's usage of celebrities in advertising[25:53] The misconception behind Japanese consumers' transference of identity[29:32] Do we have to present a brand as technologically advanced when we go to Japan? Notable Quotes“My one belief is that a marketer's main role is to understand what matters to people. It's not about understanding how they use your product. It's what matters to those people.”“The term BIBLIOSEXUAL is something I've been playing around with for 20 years using in different presentations.”“When you're in business in general, when you're in the marketing business, you know, storytelling is fundamental. And so, you want to have a chance to tell a story.”“There are different mediums. Everybody has particular mediums that - for reasons we just can't figure out - we are totally biased towards, we fall in love with, or we think ‘that's much, much better'. Right? And if you're a marketer, it's really important to understand which mediums really matter irrationally in many ways to people.”“When I lived in Japan, we did projects where we did very successful campaigns and the only thing we changed was a single line on the back of the pack.”“Japanese ads are more likely to use celebrities in ads than anywhere else in the world. It's the number one [celebrity] market in the world. And so, typically, you're twice as likely to use a celebrity ad in Japan as you are in the United States.”“[Visual] context in Japanese culture is most important. So, if you can't see the background, you can't understand the person, you can't understand why they're saying it or how they're saying something.”
It's the fastest growing app in the world, filled with dance trends, cats misbehaving, and questionable financial advice. Teenagers love it; Western politicians are less convinced. Could TikTok's popularity be its downfall?In one of our favourite episodes of 2022, hosts Mike Bird, Alice Fulwood and Soumaya Keynes investigate just who is afraid of TikTok's growing influence. First, our media editor Tom Wainwright unpacks the relationship between TikTok, its parent company ByteDance, and its Chinese twin, Douyin. Then, AB Bernstein's Robin Zhu outlines just how big a threat the app poses to the likes of Facebook, Snapchat, and YouTube. Plus, Federal Communications Commissioner Brendan Carr outlines his concerns about TikTok's ability to harvest user data. And we ask: how long before this ticking geopolitical time-bomb blows up? Sign up for our new weekly newsletter dissecting the big themes in markets, business and the economy at www.economist.com/moneytalks For full access to print, digital and audio editions, subscribe to The Economist at www.economist.com/podcastoffer Hosted on Acast. See acast.com/privacy for more information.
It's the fastest growing app in the world, filled with dance trends, cats misbehaving, and questionable financial advice. Teenagers love it; Western politicians are less convinced. Could TikTok's popularity be its downfall?In one of our favourite episodes of 2022, hosts Mike Bird, Alice Fulwood and Soumaya Keynes investigate just who is afraid of TikTok's growing influence. First, our media editor Tom Wainwright unpacks the relationship between TikTok, its parent company ByteDance, and its Chinese twin, Douyin. Then, AB Bernstein's Robin Zhu outlines just how big a threat the app poses to the likes of Facebook, Snapchat, and YouTube. Plus, Federal Communications Commissioner Brendan Carr outlines his concerns about TikTok's ability to harvest user data. And we ask: how long before this ticking geopolitical time-bomb blows up? Sign up for our new weekly newsletter dissecting the big themes in markets, business and the economy at www.economist.com/moneytalks For full access to print, digital and audio editions, subscribe to The Economist at www.economist.com/podcastoffer Hosted on Acast. See acast.com/privacy for more information.
When it comes to commerce tech, China is in its own world of innovation—one that much of the Western world hasn't even started catching up to.Ecommerce is currently a trillion-dollar industry in China, and over half of the world's eCommerce transactions take place in China. Meanwhile, in 2021, the U.S. saw $870 billion USD in eCommerce sales. Canada saw slightly over $53 billion USD.China's leading tech innovation is a top reason for its place as a global commerce leader. Many of the world's most popular social media and commerce platforms started in China first and then moved westward.The most prevalent example: TikTok. TikTok, first known as ByteDance and now Douyin, had hundreds of millions of users in China before it ever launched in the U.S. and Canada. ... (READ MORE)
This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date!The 2022 guests featured in this episode are:#1 - Louis Houdart, E150 & E151, October 5th & 12th 2022Episodes 150 and 151, released on October 5th and 12th, brought us Louis Houdart, Founder of Creative Capital. Louis is an entrepreneur, a business and investment coach, a board member and an advisor to many start-up companies. The Creative Capital China team has worked with European companies in China and helped launch little-known brands into major Western markets. By establishing pre-eminent international brand awareness and strong brand relationships, Creative Capital is one of the only firms in China focusing on widening awareness of Chinese companies beyond their home market. In this clip from episode 2, I ask Louis if he would agree or disagree, and why, with the statement that Chinese brands have met some headwinds in their attempts to be successful in Western markets, and here's what he had to say.#2 - Jacob Cooke, E155, November 9th 2022On November 9th we brought back Jacob Cooke for our 155th episode. Jake is the Co-Founder & CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. Having lived in Beijing since 2003, Jacob is a regular contributor to international media on e-commerce, retail, and technology trends in China. He's a member of the MIT Sloan School of Management and holds an Advanced Certificate in Engineering from MIT's Computer Science & Artificial Intelligence Laboratory. Although we brought him in to discuss the impending Singles Day shopping bonanza at the time, I was really intrigued to discuss what Douyin is doing in the market lately so that's the clip I've chosen and here's what he had to say.#3 - Karen Raghavan, E129, February 8th 2022On February 8th of 2022, we released episode 129 with Karen Raghavan, a Brand and Business Development Consultant and Growth Advisor to both heritage beauty brands and startups. She is also the Vice President of Brand Development at the natural ingredient company Purissima. Karen is a member of Chief, a private network built to drive more women into positions of power and keep them there. I asked Karen for some tactics she's seeing used that are driving growth in China in the beauty space that Western brands should take notice of.#4 - Jeff Daggett, E142 & E143, July 27th / August 3rd 2022Released on July 27th and August 3rd, were episodes 142 and 143 with Jeff Daggett, Founder and CEO of Aisonne, a brand and retail development & management company offering brand, retail, hospitality, and licensing management services and representation in Japan and the United States. Since 2002, Aisonne has assisted a number of big-name retail brands such as Apple, Columbia Sportswear, Nordstrom, Shinjuku Takano, and NBC Universal. Jeff's background includes over three decades of experience at leading global companies in the Asia-Pacific, specifically in investment banking, real estate, retail operations, merchandising, marketing, and general management. He also spent 6 years at Disney as VP of Consumer Products, which is why I just had to ask him, given the massive catalogue of IP and products, how difficult it was to manage the trademark and brand IP, or was that a naive question and it didn't require managing at all?#5 - Akio Tanaka, E148 & E149, September 21st and 28th 2022On September 21st and 28th, we released episodes 148 and 149 with Akio Tanaka, Co-Founder and Partner at Headline VC. Headline VC is a technology-focused venture capital firm that sees the world's future through the lens of exponential technologies. The aim of Headline is to identify, fund, and partner with companies who are building these new products and services—and to make them more accessible to mainstream consumers. Akio Tanaka is one of the most influential investors in Japan and has been known to be passionately committed to the local ecosystem. With that in mind, we asked him for his opinion of the entrepreneurial ecosystem in Japan, and to compare it to those of its neighbouring countries. #6 - Bill Tung, E137 & E138, June 22/29 2022Our last clip celebrating an amazing 2022 for the podcast, comes from episode 137 released on June 22nd, featuring Bill Tung, Managing Partner at Peaks Consulting, a global brand, retail, and management consultancy. Since its founding in 2015, Peaks Consulting has built an internationally recognized consultancy based on trust and relationships before business. Peaks currently serve consumers in 20 countries and counting. Bill has also served as the VP of Europe and Asia-Pacific at Rockport, VP of International Sales a Columbia Sportswear, Executive VP of International Sales at New Balance, Managing Director of Fanatics Inc, and Asia-Pacific General Manager at Clarks. This final clip is when I asked Bill, given his 13 years at Columbia Sportswear, how the outdoor equipment and apparel market has changed and evolved in APAC.We hope you enjoyed Part 2 of our 2022 Year In Review, and we look forward to seeing you all again next year. Again, from all of us here at The Negotiation and WPIC Marketing + Technologies, we wish all of you a Merry Christmas, and a Happy New Year.