Podcasts about o2o

欢迎收听雪球出品的财经有深度，雪球，国内领先的集投资交流交易一体的综合财富管理平台，聪明的投资者都在这里。今天分享的内容叫美团向左，电商向右 ，来自猫头鹰侃战略。看清一条20年为单位的主线，也就看清了长期的美团和线上线下的新格局一、过去20年过去20年，电商经由效率革命，把大量消费搬到了线上。淘宝早期，在某种意义上没有压缩太多中间环节，依然是小商家从批发商拿货，做大了可能可以从厂家拿货，在线上售卖，顶多压缩了一个环节。早期淘宝更多是压缩了合规成本和省了线下租金。京东对中间环节的压缩更多，直接品牌商-顾客，压缩了一批、二批，或者经销网络末端的分销环节。由于京东把中间环节干掉的比较多，所以他不用压缩合规，所以东哥一直都把社保挂在嘴上；也是因为商业模式上中间环节压缩的多，也有足够的空间重资产投资物流-配送体系，在“速度”上做到电商时代的极致，当然综合成本又推高了一些，未来社会化物流水平整体提高后，京东的配送端差异化就会减弱。拼多多是把效率做到了极致，一方面直连工厂 - 顾客，把中间环节，甚至品牌方的营销成本也干掉了；另一方面利用社会化资源进行倾销，所以价格是最低的。抖音在链条长短上天然吃亏，因为多了达人层级；并且还有视频、直播间的高运营成本，所以只能走差异化，而不是拼低价，才算的过账。二、未来20年今天，流量见顶线上成本变高；线下结构性效率提升，批零模式的，二批这环各行业都穷途末路；代理经销模式的，分销环节也优化的差不多了，都从早期的大代理走成了县级经销厂家直签，物流、供应链金融、数字化提效，线上、线下差距已经明显缩窄了，随着监管引导，不排除还能进一步缩窄。现在看美团。美团虽披着互联网的外衣，本质上还是要把它理解为一家“线下公司”，在全国各地有无数办事处和业务员地推，干的就是借用互联网和移动互联网的红利，把汇集在线上的流量，搬到线下的店里，顺带把店里的货和菜在1小时内运回下单的人家里。无论是团购，还是外卖，再到现在的闪购，都是这样，本质上美团一直站在线下商家这边，而电商始终站在线下商家的对立面。我们分餐饮和实物两块来看。1、餐饮肯定很多人认为，明明美团在抽线下，尤其是餐饮店的血。理性来看，美团当然有责任的，但有限。餐饮行业难的本质，是供给侧原因。电商刚起步的时候餐饮大盘1万亿不到，今天是5万+亿，一方面需求大幅增加，另一方面供给增加的更多，同质化严重。餐饮是进入门槛极低、规模效应也极低的红海行业。10多年前购物中心业态比例是50%-60%零售，20-30%餐饮，20%休闲娱乐，到了今天，购物中心业态比例50%-60%餐饮，10%-20%零售，20%-30%休闲娱乐。这种结构的倒转不是美团造成的，恰恰是电商造成的，零售业态开不下去了，加上这几年教培机构被干掉，社会性裁员也多，餐饮进入门槛又最低，一举又涌入了大量人进来干餐饮。不管有没有美团和饿了么，餐饮行业都是一个极度血腥的行业，没竞争力的餐饮企业终归会倒闭，大部分餐饮企业存活期间就是6个月-2年。有了美团，头部餐饮企业是受益的 —— 因为标准更高、评分更高、更易上榜，且作为重点客户，美团、饿了么和抖音给他们的扣点和佣金也更低。而经营差、食材差、服务差的餐厅，评分更低，就被挤出去了。没有美团的时候，差的商家还能宰客、做一次性生意，活的不错，现在就很难做到了。然而美团运营能力太强，把O2O干垄断了，这时就成了那“恶龙”之首 —— 尤其是餐饮当中最广泛的中小商家眼里的恶龙，做的越烂的餐厅越讨厌美团。而且经济学规律也会在这时候发生作用 —— 一个巨头，面对几百万家分散的商家，议价能力自然巨大，所以很多成本比如配送费，在产业经济学规律的支配下，一定会转嫁到商家端。美团的社会价值显然是大的，它错在哪里？错在美团让太多本就不该吃得起外卖的人，吃上了外卖。本就应该只有2亿人能经常性地享有“外卖服务”，现在却是5亿人经常点外卖。那这额外的3亿人是谁在补贴？早期是美团和饿了么，现在早就变成了商家。换句话说，是上百万商家在请客，让3亿本不该这么高频率吃外卖的吃外卖。上百万商家对美团怨声载道背后是个人性问题。社会总效益的增加与自身利益的受损是无关的。美团其实增加了餐饮行业的总利润和总体就业。假设没有外卖，很多人要么自己做饭，单身或者情侣做饭是很不经济的，无论丰富性还是时间的投入；要么吃泡面等方便速食，更不营养 。数千万的新增就业：几百万骑手的就业以及多出的数百万餐厅的就业，更多人不做饭带来的不只是外卖的增加，还有堂食的增加，因为年轻人没必要学着做饭了，不会做饭，在不想点外卖的时候就去餐厅吃了。但是由于餐饮业进入门槛太低，增加的供应太多又分流了，导致平均每家餐厅的利润和就业下滑。大量中小餐厅实质性补贴顾客而利益受损，社会正效益以大量餐厅经营者的经济负效益为代价。个人利益受损，喷谁？只能喷那个带头的恶龙。这困境其实和中国制造业如出一辙，只不过制造业没有一个为首的“美团”罢了。这个BUG，餐饮板块内部修复不了的，如果美团真的今天就此消失了，倒闭的餐饮企业一定会更多，会释放出上千万人的失业。美团因此必须用建立起来的庞大配送团队，去创造额外的社会价值，修复上满的BUG，增加综合正外部性，于是我们聊第二块：实物。2、实物。套用和餐厅分析类似的框架，我们直接上结论 —— 电商巨头为整个社会创造的正效益，是以线下无数小商家的经济负效益为代价的。美团闪购接下去20年要做的事情，恰恰就是通过餐饮建立起来的即时配送网络的支配地位，帮助线下的小商家，将本应在线下满足的更好，或者说线下也能满足，却因为线上的虹吸而损失掉的生意，重新带给线下的商家。送果切、送花、送药、送冰啤酒、送充电器数据线等等，这些生意原来既不在电商上、也不在线下，这类即时性的需求，只是最佳切入心智的原点需求，比较容易对接顾客，培育用户习惯。一旦真正建立起来了，很多被延迟的满足，比如电商下单后两三天才能到的标品的数码、箱包、玩具、小物件… 都可以通过闪购从线下店里拿到，从而得到即时性的满足。这才是即时零售的未来：被延迟了的需求得到即时性的满足。第一部分就分析了，由于线下链条也已经缩短，线下的租金也在和线上的流量成本趋同，外加品牌方有意识的引导线上线下错款，或者同款同价，线上下价差已经缩小了，差的就是心智中认知到，还存在一种叫“闪购”的东西，可以30分钟拿到电商上所展示的商品。美团未来的战略就是要实现帮助线下无数小商家从电商巨头手里20-30%的生意 —— 对于线下的商家而言，这不是存量切换，也不是补贴消费者，而是实实在在的现金流增量。一旦美团做到了，也就同时满足了电商社会效益与线下商户的效益的再平衡，以及对自身带来的社会负外溢效应的救赎。修改补充一块直营的业务：小象、歪马这些直营的，虽然跟线下商户是竞争关系，但更多属于补充优质供给、提升体验和服务、培育闪购用户习惯的意义，仔细洞察的话，“线上需求”和“线下供给”未必一致，以啤酒为例，线下渠道现在的供给侧重是百威、青岛、雪花为主，而线上需求是精酿、大乌苏、鲜啤等；本质上受2点影响：首先是需求侧是顾客不同，比较容易接受新习惯闪购的，年轻人更多，年轻人对产品喜好和流通渠道大盘不一致；其次是供给侧快消日化巨头把控渠道，反应较迟滞，饮品、啤酒、日化、零食是被农夫、百威、百事、宝洁等巨头主导的，他们对市场需求变化反应是滞后的。所以美团直营，一方面为了解决“人货匹配”，更好满足需求；另一方面为了测试运营 —— 仓的运营效率更高，侧重拣货，线下门店侧重陈列。等美团打磨成熟了，会引导线下商家做相应的布局调整；还会把小象、歪马等开放加盟，授权出去，只把供应链这种有规模效应也更专业的抓在手上，其他的如选址、经营、配送则分给社会，创造就业。三、京东为何难受抖音是差异化的，顾客端创造了独特的购物体验，品牌端创造了独特价值，货架电商取代不了。拼多多在标品白牌上是无解的，对于价格敏感性用户，它满足的最好。淘宝在长尾需求上依然有巨大价值；而且在服装类目上也不可取代。天猫是官方旗舰店，是个品牌就得有一个。京东就最难受了，3C数码固然难以撼动，但太低频了，而且是标品，标品拼多多可以用百亿补贴硬掏京东的用户，再用高频的日杂品类补回来。“快”和“好”这一差异化，又随着社会化物流的综合效率提升、以及假货逐渐减少而减弱。加上京东的战略能力本身不强，一直是同质化地跟进别人的业务，又不深耕，进入的领域除了创业的3C数码和图书是第一，其他的没什么能绝对主导，连即时零售本身也是京东最早正式布局的，所以脆弱性比较高。现在美团来掏家了 —— 掏“快”的心智，掏即时性的满足，掏正品保障，现在售后服务虽然不好，即时零售是四方供应，分别是品牌方、线下商家、美团平台、骑手，等品牌方和线下商家足够重视，服务也就跟上了，那对京东的压力就更大了。别说大件外卖小哥不能送 —— 大件不需要小哥送，线下的苏宁、红星美凯龙，乃至商家自己都有配送团队，到时候送货的不是美团或蜂鸟，而是货拉拉。线下商家要的，只是一个流量入口，以前被线上平台垄断了，现在美团带回来了。对京东而言更致命的是 —— 它是自营啊，怎么防？自己大举搞美团这一套前置仓，就打了采销 —— 自身利润来源，还会打掉自己物流中心的利用率和周转率，搞太猛会让自己一下子到固定成本线之下；不搞呢，就是慢慢失血。而抖音、淘天、拼多多，无所谓的，人家是平台，商品交易总额就算真的受到影响也不会致命，更何况在需求满足方式上，与闪购错的也更开。所以京东打外卖，企图延缓美团的脚步，也只能说是困兽之斗了。

In this episode of Money Tales, our guest is Emily Chang. Emily's financial adventures began in her early 20s in the most unexpected way. One frigid night, Emily found a young girl huddled by the roadside, clearly beaten and wearing nothing but a windbreaker. She took the girl to a diner, offered her a meal, and then invited her to stay in her spare room for the night. That one night turned into a week, then months, until Emily could help her find stability. Emily's family worried the girl might steal or harm her, but Emily chose to see the potential for good. She helped not just that one girl but went on to assist 17 individuals over the next 23 years, transforming lives one by one. Emily is a global commercial leader with 24 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. An acknowledged thought leader in Digital Customer Experience, Workplace Culture, and Business Strategy, Emily holds an exceptional track record of accelerating global brands. She is a bicultural leader with proven success bridging China and U.S. cultures. Before joining VML, Emily was CEO of McCann Worldgroup in China, where she looked after 450 team members across four agencies located in three offices. She developed new strategic and digital O2O capabilities to partner with clients like IKEA, LEGO, The North Face, and Innocent Juice. Prior to McCann, Emily was CMO of Starbucks China, where she oversaw all commercial functions including Digital Flywheel, Loyalty, Sales & Partnerships, Category Management, and Studio. She led the commercial teams that brought O2O experiences to life: Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting. Prior to Starbucks, Emily served as Chief Commercial Officer for InterContinental Hotels Group, Greater China where she led transformation of brand experience, loyalty offering, data and BI, and OTA strategy/implementation to turn around share and become the #1 hotel brand in China. As the first executive in China for Apple Retail, she oversaw the APAC region, expanded the flagship footprint, and developed the Apple Asia retail operating model. Emily began her career at P&G, where she worked across all three business units, from upstream innovation to retail and digital marketing at Walmart. Emily believes passionately in living with intention and leading with authenticity. She's a servant leader who gives back by teaching and sharing with next gen leaders; she has delivered four TEDx talks and spoken at other industry-leading events like Fortune Most Powerful Women. She recently published a best-selling book called “The Spare Room,” telling the stories of 17 children she and her family have cared for in their spare room.

Today we're going to bring you an inside look into the B2B merchant services and fintech arm of Razer, Fiuu.  Established back in April 2018 as Razer Fintech, Fiuu has grown to become the one of the largest O2O or Offline to Online digital payment networks in emerging markets and has processed over billions of dollars in total payment value.  For one thing, Fiuu recorded a Total Payment Volume, or TPV of over US$6.6 billion for FY 2023, positioning it as one of the largest payment processors in Southeast Asia.  Its business encompasses two verticals namely payment services and reload services. In terms of payment services, the firm supports global scheme cards and over 110 payment methods to power online and offline payments for global and regional blue-chip merchants in Southeast Asia.  On the reload services front, the firm has built the region's largest offline payment network with over 1 million physical acceptance points. This includes cash-over-counter services like the fulfilment of e-commerce purchases, bill payments and telco reloads and merchant acquiring services for third party e-wallets.  Why are we talking to Fiuu you might ask? Well, the firm was rebranded from Razer Fintech to Fiuu in March this year to reinforce its intentions to become a leading force in the future of digital payments.  But how far does the rebranding initiative allow the firm to move away from its gaming heritage?  Meanwhile, a report by Google, Temasek and Bain & Company noted that digital payments now make up over 50% of transactions in Southeast East Asia. But what opportunities does this provide to Fiuu and Razer? On Under the Radar, The Evening Runway's finance presenter Chua Tian Tian posed these questions to Limeng Lee, Executive Chairman, Fiuu, and Chief Strategy Officer, Razer.See omnystudio.com/listener for privacy information.

2月16日，俄罗斯反对派领袖纳瓦利内在位于北极圈的劳改营监狱中去世。关于他的死亡有许多疑点悬而未决，其微妙的时间点与关于尸体归还的闹剧也不禁令人沉思。从2020年的投毒事件到今年的离奇死亡，纳瓦利内的遭遇某种程度上也映衬了他的地位。这位看似没有深厚背景与资源的“局外人”如何在俄罗斯取得如此大的政治影响力？他是怎样在犬儒主义盛行的俄罗斯社会中号召起年轻的力量？如今，纳瓦利内之死在俄罗斯境内引起了怎样的震动？俄罗斯反对派的未来又何去何从？欢迎收听公爵的精彩分享！ - 本期话题成员 - 程衍樑（微博@GrenadierGuard2） 公爵，俄罗斯文史译者，自由撰稿人 - 时间轴 - 04:55 极右疑云：纳瓦利内的早期议政生涯 13:39 初显“卡里斯玛型”气质：动员能力惊人 24:46 “骗子小偷党”：梅德韦杰夫为代表的高层腐败 29:09 政治O2O：竞选中的纳瓦利内 38:10 “智能投票”策略暴露统俄党的疲软实质 42:20 投毒事件背后的情报“草台班子” 49:56 纳瓦利内的狱中生活 57:31 《我的怕与恨》：合理批评还是过于政治清教徒？ 01:04:00 纳瓦利内团队前路何方？ - 制作团队 - 声音设计 hotair 节目统筹 禾放 节目运营 小米粒 节目制作 hualun logo设计 杨文骥 特别感谢 丁晋亮 - 本节目由JustPod出品 © 2024 上海斛律网络科技有限公司 - - 互动方式 - 商务合作：ad@justpod.fm 微博：@忽左忽右leftright @播客一下 @JustPod 微信公众号：忽左忽右Leftright / JustPod / 播客一下 小红书：JustPod气氛组 / 忽左忽右 B站：忽左忽右leftright 抖音：忽左忽右

2月16日，俄罗斯反对派领袖纳瓦利内在位于北极圈的劳改营监狱中去世。关于他的死亡有许多疑点悬而未决，其微妙的时间点与关于尸体归还的闹剧也不禁令人沉思。从2020年的投毒事件到今年的离奇死亡，纳瓦利内的遭遇某种程度上也映衬了他的地位。这位看似没有深厚背景与资源的“局外人”如何在俄罗斯取得如此大的政治影响力？他是怎样在犬儒主义盛行的俄罗斯社会中号召起年轻的力量？如今，纳瓦利内之死有没有引起震动？俄罗斯反对派的未来又何去何从？欢迎收听公爵的精彩分享！- 本期话题成员 -程衍樑（微博@GrenadierGuard2）公爵，俄罗斯文史译者，自由撰稿人- 时间轴 -04:55 极右疑云：纳瓦利内的早期议政生涯13:39 初显“卡里斯玛型”气质：动员能力惊人24:46 “骗子小偷党”：梅德韦杰夫为代表的高层腐败29:09 政治O2O：竞选中的纳瓦利内38:10 “智能投票”策略暴露统俄党的疲软实质42:20 投毒事件背后的情报“草台班子”49:56 纳瓦利内的狱中生活57:31 《我的怕与恨》：合理批评还是过于政治清教徒？01:04:00 纳瓦利内团队前路何方？- 制作团队 -声音设计 hotair节目统筹 禾放节目运营 小米粒节目制作 hualunlogo设计 杨文骥特别感谢丁晋亮- 本节目由JustPod出品 © 2024 上海斛律网络科技有限公司 -- 互动方式 -商务合作：ad@justpod.fm微博：@忽左忽右leftright @播客一下 @JustPod 微信公众号：忽左忽右Leftright / JustPod / 播客一下小红书：JustPod气氛组 / 忽左忽右B站：忽左忽右leftright抖音：忽左忽右

जागरण हाईटेक पॉडकास्ट में हम आप के लिए लाते है टेक और ऑटो की दुनिआ से जुडी सभी बड़ी ख़बरें. हम सभी नए गैजेट लॉन्च, नए एप्लिकेशन, फ़ोन के फीचर्स , स्मार्ट फ़ोन के रिस्पॉन्सेज़ के बारे में आपको बताते हैं. आज के एपिसोड में हम आपको बताएंगे कि सैमसंग ने भारत में अपना पहला ऑनलाइन-टू-ऑफलाइन (O2O) लाइफस्टाइल स्टोर सैमसंग BKC खोला है। मुंबई के जियो वर्ल्ड प्लाजा मॉल में मंगलवार को इसकी ओपनिंग की गई. मोटोरोला भारत के साथ-साथ दुनिया भर में अपने स्मार्टफोन के लिए जाता जाता है. कंपनी समय समय पर अपने कस्टमर्स को चौकाने के लिए नए फोन को लॉन्च करता रहता है. वहीं पिक ऑफ द डे में बताएंगे कि गूगल फोटोज (Google Photos) का इस्तेमाल एंड्रॉइड फोन में करते हैं तो ये खबर आपका दिल खुश कर सकती है.See omnystudio.com/listener for privacy information.

The Ocean to Ocean US 23 tour - show 27/28! Wills and Wants are officially open! All songs are eligible except for ASF, O2O, GOD, CFG, BIGWHEEL, PT ~ Amy K is our resident witch. Follow her on IG @majorgeminitarot and book a reading with her at: www.majorgeminitarot.com ~ Tarot deck created by @sweetchloroform www.instagram.com/sweetchloroform

The Ocean to Ocean US 23 tour - show 28/28! Wills and Wants (FOR FUN ONLY, NO POINTS) are officially open! All songs are eligible except for ASF, O2O, GOD, CFG, BIGWHEEL, PRECIOUS ~ Amy K is our resident witch. Follow her on IG @majorgeminitarot and book a reading with her at: www.majorgeminitarot.com ~ Tarot deck created by @sweetchloroform www.instagram.com/sweetchloroform

• จากสถิติพบว่าในช่วง 3ปี ระหว่างปี 2013 ถึง 2015 Meituan มีส่วนเกี่ยวข้องในธุรกิจหลายแขนง มากกว่าสิบประเภท ไม่ว่าจะเป็น ภาพยนตร์ การรับประทานอาหารนอกบ้าน การจัดเลี้ยง โรงแรม ตั๋วสถานที่ท่องเที่ยว ครอบครัว งานแต่งงาน และอีคอมเมิร์ซ และช่วงที่ธุรกิจ O2O เติบโตอย่างคาดไม่ถึง แม้แต่การให้บริการแบบ door-to-door เช่น ทำเล็บ ทำความสะอาด บริการช่างเปิดประตู ล้างและดูแลรถยนต์ ก็ถูกจัดหมวดหมู่ไว้ในนี้ • คู่แข่งก็ขยายตัวเช่นกัน Alibaba ก็วางแผนที่จะชุบชีวิต Koubei.com ด้วยเงิน 6 พันล้านหยวน และไป่ตู้ประกาศว่าจะใช้เงิน 2 หมื่นล้านหยวน ในอีก 3 ปีข้างหน้าเพื่อท้าทายตำแหน่งทางการตลาดของ Meituan • ภายในกลางปี 2015 Meituan ก็ประกาศอีกครั้งว่า ปริมาณธุรกรรม ในครึ่งปีแรกของ 2015 อยู่ที่ 47,000 ล้านหยวน ซึ่งเกินยอดปริมาณธุรกรรมทั้งหมดของปี 2014 (ทั้งปี 2014 อยู่ที่ 45,000 ล้านหยวน) • Meituan ต้นปี 2015 ได้ระดมทุนไป 700 mill USD Valuation บริษัทตอนนั้นอยู่ที่ 7,000 ล้าน USD ส่วน Dianping เองก็ระดมทุนไป 850 ล้าน USD มูลค่าบริษัทอยู่ที่ 4,050 ล้าน USD ซึ่งตอนนั้น Dianping มี MAU อยู่ที่ 190 ล้านบัญชี Meituan ก็มีประมาณ 200 ล้านบัญชี สองบริษัทก็ยังคงเป็นผู้เล่นหลักในตลาดนี้ แต่สำคัญคือ จำนวนเงินทุนที่ถูกเผาไปมากเหลือเกิน อีกทั้งมีผลประโยชน์ทับซ้อนของนักลงทุนหลักอีกด้วย • สุดท้ายข่าวที่ทุกคนรอคอยคือการ Merge กันระหว่าง Meituan กับ Dianping เมื่อวันที่ 8 ตุลาคม 2015 Meituan-Dianping ประกาศการควบรวมกิจการอย่างเป็นทางการ กลายเป็นแพลตฟอร์มสำหรับบริการด้านไลฟ์สไตล์ที่ใหญ่ที่สุดในจีน • หลังจากการควบรวมกิจการ โครงสร้างบุคลากรของทั้งสองฝ่ายจะยังคงไม่เปลี่ยนแปลง และแบรนด์และธุรกิจของทั้งสองฝ่ายจะได้รับการดำเนินการอย่างอิสระ ช่วงแรกของการตั้งบริษัทใหม่จะใช้ระบบเป็น CO-CEO การตัดสินใจที่สำคัญจะทำในระดับ CO-CEO แต่สุดท้ายก็ไปไม่รอดในการคงระบบ CO-CEO เพราะเสือสองตัวอยู่ถ้ำเดียวกันไม่ได้ แล้วยิ่งเป็นคู่แข่งกันมาก่อน • ผลลัพธ์จะเป็นอย่างไรต่อ รายละเอียดทั้งหมดติดตามรับฟังได้ใน EP 38 เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังใจในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Disqualified songs: O2O, CFG, PT, Big Wheel, God, ASF You must choose a song with an S in the title for SSSaratoga

The Ocean to Ocean US 23 tour - show 25/28! Wills and Wants are officially open! All songs are eligible except for ASF, O2O, GOD, CFG, BIGWHEEL. Newly disqualified: PRECIOUS THINGS. Everything else is on the table ~ Let it Be (22 July 2023 - Paso Robles, CA) Take Me With You (22 July 2023 - Paso Robles, CA) Mary's of the Sea (22 July 2023 - Paso Robles, CA) ~ Amy K is our resident witch. Follow her on IG @majorgeminitarot and book a reading with her at: www.majorgeminitarot.com ~ Tarot deck created by @sweetchloroform www.instagram.com/sweetchloroform

The Ocean to Ocean US 23 tour - show 24/28! Wills and Wants are officially open! All songs are eligible except for ASF, O2O, GOD, CFG, BIGWHEEL. You *MUST* have one song in your list that she hasn't played yet this tour. ~ Strong Black Vine (21 July 2023 - Los Angeles, CA) Teenage Hustling (21 July 2023 - Los Angeles, CA) Hotel (21 July 2023 - Los Angeles, CA) ~ Amy K is our resident witch. Follow her on IG @majorgeminitarot and book a reading with her at: www.majorgeminitarot.com ~ Tarot deck created by @sweetchloroform www.instagram.com/sweetchloroform

The Ocean to Ocean US 23 tour - show 23/28! Wills and Wants are officially open! All songs are eligible except for ASF, O2O, GOD, CFG, BIGWHEEL ~ Desert Sisters Improv (19 July 2023 - Mesa, AZ) Brian Nash - In the Springtime of His Voodoo (19 July 2023 - Mesa, AZ) Mary (24 August 1992 - Los Angeles, CA) Doughnut Song (28 June 1996 - Los Angeles, CA) Losing My Religion (13 December 1996 - KROQ) Improv/Crucify (25 September 1999 - Irvine, CA)
Cruel (16 December 2007 - Los Angeles, CA) Improv/Suede (2 December 2017 - Los Angeles, CA) 29 Years (17 June 2022 - Los Angeles, CA) Police Me (17 July 2009 - Los Angeles, CA) ~ Amy K is our resident witch. Follow her on IG @majorgeminitarot and book a reading with her at: www.majorgeminitarot.com ~ Tarot deck created by @sweetchloroform www.instagram.com/sweetchloroform

On this episode, we have our Top 3 space news stories from May to mid-June - and they don't disappoint! All the other space articles we've been gathering will be available in the description here. Vast Space is ambitiously shooting for 2025 to launch their Haven-1 space station module into orbit and have a crew of 4 stay for 30 days in orbit. Who is helping them send their space station up? How is the station going to allow for life support? Artemis 2 will have alot of firsts, including the first person of color, the first woman, and first Canadian to orbit the Moon. But it will also be the first to use Lasers to send HD footage back to Earth and improve how much data can be sent thanks to the O2O technology. Saturn's Moon Enceladus is spewing water into space, but recently a paper was published that shows those plumes contain a key ingredient for the building blocks of life. The benefits from the Cassini Spacecraft continue to this day, and the find of phosphorus in the plumes opens our minds to more possibilities for life in the universe. And points us to a very likely place to look in our own Solar System. So email/DM us todayinspacepodcast@gmail.com / @todayinspacepod Twitter & Instagram / @todayinspace TikTok / /TodayInSpacePodcast on Facebook and let us know your Questions and Thoughts about the episode! SOURCES: https://amp -cnn-com.cdn.ampproject.org/c/s/amp.cnn.com/cnn/2023/05/09/world/artemis-2-laser-communications-scn/index.html https://arstechnica.com/science/2023/05/vast-says-it-will-launch-its-first-space-station-in-2025-on-a-falcon-9/amp/  https://www.vastspace.com/updates/vast-selects-impulse-space-for-haven-1-space-station-propulsion?new=1 https://www.nature.com/articles/s41586-023-05987-9  -------------------------- Here's to building a fantastic future - and continued progress in Space (and humanity)! Spread Love, Spread Science Alex G. Orphanos Timestamps: 00:00 Intro to the podcast - NEW MERCH coming soon 03:16 Vast Space plans to launch a commercial Space Station by 2025 with Falcon 9 & send 4 Astronauts for 30 Days with Crew Dragon 09:49 Manscaped Ad 11:35 Artemis 2 to use LASERS to send HD footage back to Earth and push data comms into the future from radio 17:49 Enceladus is spewing Phosphorous from its underground oceans - another building block for life on a Moon in our Solar System Space News that didn't make out Top 3: https://rnasa.org/2023files/press2023.html https://exterrajsc.com/mars-sample-recovery-helicopters-to-be-designed-by-aerovironment/2023/05/08/ https://www.oodaloop.com/archive/2023/06/03/space-based-power-project-successfully-transmits-power-to-earth-for-first-time/ https://www.nasa.gov/feature/glenn/2023/3d-printed-rocket-launched-using-innovative-nasa-alloy https://interestingengineering.com/innovation/raising-orbit-by-186-miles-water-propulsion https://www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc.com/amp/2023/05/17/virgin-orbit-17-million-bankruptcy-bid-for-aircraft-from-stratolaunch.html https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/gregautry/2023/05/27/lunar-orbital-congestion-ii-economic-and-strategic-drivers/amp/ https://www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc.com/amp/2023/06/01/pentagon-awards-spacex-with-ukraine-contract-for-starlink-satellite-internet.html https://arstechnica-com.cdn.ampproject.org/c/s/arstechnica.com/space/2023/06/boeing-stands-down-from-starliner-launch-to-address-recently-found-problems/amp/ https://www.space.com/mars-astronauts-suspended-animation-sound-waves? https://www.esa.int/Science_Exploration/Human_and_Robotic_Exploration/Research/Flying_frying_in_microgravity https://exterrajsc.com/strategic-framework-for-space-diplomacy-released-by-state-department/2023/06/02/ We'd like to thank our sponsors: • Caldera Lab • Manscaped • AG3D Printing Follow us: @todayinspacepod on Instagram/Twitter   @todayinspace on TikTok   /TodayInSpacePodcast on Facebook Support the podcast:   • Get 20% OFF at Caldera Lab - use code SPACE or go to calderalab.com/SPACE   • Get 20% OFF @manscaped + Free Shipping with promo code SPACE at MANSCAPED.com! #ad #manscapedpod #sponsored   • Buy a 3D printed gift from our shop - ag3dprinting.etsy.com   • Get a free quote on your next 3D printing project at ag3d-printing.com   • Donate at todayinspace.net #space #rocket #podcast #people #spacex #moon #science #3dprinting #nasa #tothemoon #spacetravel #spaceexploration #aerospace #spacetechnology #engineer #alien #stem #listenable #iss #alienlife #astronomy #astrophysics #starship #rocketpen

Bret Keisling shares a clip from the "Owner to Owner" podcast. Host Jesse Tyler speaks with Matt Cropp, Executive Director of the Vermont Employee Ownership Center (https://veoc.org/), about the 2023 Annual VEOC Conference on June 1, 2023. VEOC23 is a great chance to learn about worker co-ops, ESOPs, EOTs, and employee ownership in general, in a beautiful setting that has a much more intimate feel than national and most regional conferences. This year's keynote speaker is Derek Peebles, Senior Director of Policy and Advocacy, Inclusive Economy of the American Sustainable Business Network. Derek's work situates employee ownership within the context of strengthening place-based finance and promoting restorative investments in local economies. O2O host Jesse Tyler will be co-presenting at two sessions: "Trials and Tribulations of Returning to Working In Person & Impact on Employee Ownership Culture," and "What is Working in Recruiting, Onboarding, Learning and Development as the Workforce Evolves." Links to the conference page along with a full transcript of this episode are available on our website at http://dts.podtrac.com/redirect.wav/soundcloud.com/theesoppodcast/mini-cast-230-the-2023-veoc-annual-conference

The upcoming Artemis II mission promises a lunar spectacle unlike any we've seen before, and it's all thanks to some groundbreaking laser technology. Launching aboard the Orion spacecraft from NASA's Space Launch System rocket in November 2024, the mission is set to ferry NASA astronauts Reid Wiseman, Victor Glover, Christina Koch, and the Canadian Space Agency's Jeremy Hansen on a ten-day round trip that'll venture beyond the moon. The landmark mission will feature the revolutionary Orion Artemis II Optical Communications System (O2O), marking the first time a crewed lunar flight will make use of advanced laser communications technology. The O2O system is designed to transmit high-definition images and video of the lunar surface back to Earth at an unprecedented downlink rate of up to 260 megabits per second. This significant leap from the grainy footage captured during the Apollo missions half a century ago could provide us with real-time, high-definition views of the moon.

你装修过吗？每个人提起装修，仿佛就提起了一部不忍卒读的血泪史。对于“家”这个场所，我们总是有许多想象，这些想象充满着对未来生活的憧憬和向往，但是选择设计师、家具、装修材料等等内容又是一件劳心费力，还极有可能对结果不满意的事情。那么，今天的《创业内幕》，我们邀请到的就是家添网的创始人兼CEO陈锦龙、联合创始人胡家方。家添网是东南亚首家集装修服务、家装设计、家居和建材商品购买的一站式垂直家居跨境O2O电商平台，它们想要给用户提供的就是以“家”为中心的全阶段贴身服务。本期节目中，就让我们听听家添网是如何解决用户问题，以及他们在家装领域的实践与探索吧。【01：54】陈锦龙、胡家方介绍自己和公司【04：30】两次在同一赛道创业背后的逻辑【06：04】两人在工作分歧方面如何处理【08：09】如何将互联网逻辑应用到家装赛道【10：47】家添网数字化模式的护城河【12：36】新加坡本地化公司对组屋有哪些服务【14：20】在东南亚其他国家遇到的挑战【16：22】怎样搭建起强大的供应链网络【18：38】如何确保以高质量的水平交付【20：45】过去三年的疫情对家添网产生的影响【22：27】目前注册用户与入驻商家情况、盈利情况【24：55】如何确保用户被反复激活【27：11】对想要出海东南亚的企业一些建议《创业内幕》粉丝群已经开通在这里，你可以跟节目制作人/主持人直接沟通，也可以第一时间了解到GGV线下活动动态，见到GGV纪源资本的投资人，结交其他互联网圈子里的小伙伴。入群方式：1）添加微信号"cynmxzs"（“创业内幕小助手”首字母）为好友，并在好友请求中标注“创业”2）把你的全名和职称发给创业小助手如果您想约访谈，请添加小助手微信，并附上访谈嘉宾简介，小助手将帮您对接。

When Keith Cassant retired from the U.S. Army in 2019, his intention was to transition straight into a role in law enforcement. After learning he was physically ineligible, Keith had to find a new focus. Since retiring, Keith has held four different roles. His current position with Cybersecurity Infrastructure Security Agency (CISA) is a great fit, and Keith shares the lessons he learned along the way. Like many veterans, Keith made the initial mistake of putting all his eggs in one basket. After being denied the opportunity to serve in law enforcement, Keith was faced with an unknown future. Keith leveraged every available resource, including Onward to Opportunity (O2O). Thinking he would pursue his Project Management Professional certification, he changed his mind after hearing an O2O briefing about the field of Human Resources. Realizing that he wanted to be in the “people business,” Keith successfully landed his first role with Fleet and Family Support. Within a year, Keith began a new position with Wells Fargo as a branch manager. Having a desire to work again for the federal government, Keith leveraged his connections and accepted a role with the U.S. Coast Guard. Using his network once again and clearly communicating what types of roles he was interested in, Keith found a job with CISA.With an extensive employment history in just under 4 years, Keith encourages people to think about the following 5 things when considering a job: Money-Hours-People-Location-Type of Work. From this list of 5, prioritize your top 3 considerations. Initially, Keith assumed that the type of work he pursued wouldn't be a factor in his overall satisfaction but through his job experiences, he realized it was indeed very important to him. Another lesson learned is the idea that casting a wide net will yield many options. The truth is, applying to different industries and different roles within those industries decreases your chances of landing a job. Take the sniper's approach instead; study and focus your target and then take calculated shots. Tailor your resume to each industry and role. It's okay to have a couple of different focuses but understand that they will need different approaches. Remember companies are hiring for a specific need with a specific role that needs to be filled. Failure is part of the process. Your first resume may be ineffective at showcasing your skills. You may not advance beyond the application process. That interview you land may not lead to a job offer. Be mentally prepared for rejection and have a resilient mindset. Find healthy outlets to recharge yourself. Network. 3 out of the 4 jobs that Keith has held began with his network. The veteran community is a large network, so reach out and schedule conversations with your connections. Know that, in some cases, you may need to take a step back to gain knowledge and expertise in a new career field. Remember that your ability to adapt and learn will propel you forward in your next career. You are not alone in this transition. Leverage every resource that's available to you. Find at least one mentor. And don't give up!Subscribe to our YouTube channel at https://tinyurl.com/llforvets22.You can connect with Keith on LinkedIn at https://www.linkedin.com/in/keithcassant/SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this to other veterans who might need help as they transition from the military!

Bret Keisling shares an episode of the Owner to Owner podcast. O2O host Jesse Tyler is joined by Steve Storkan of EOX, Matt Cropp of the Vermont Employee Ownership Center, and Michael Palmieri of the Ohio Employee Ownership Center for a wide-ranging conversation about the work of state centers around the US. Each describes what their organization does, and what drives them personally to work to grow employee ownerships. Further show notes are availble on our website at https://www.theesoppodcast.com/post/225-o2o-and-the-eo-state-centers They discuss what each organization has in common: outreach, education, and advocacy, and they all discuss what sets the groups apart. They discuss what it will take to grow employee ownership, and why it's so important to their societal views that EO thrives.

《数智化创新专栏》· 第004篇文 | 青羊轮值主编 | 智勇 值班编辑 &责编 | 青羊第 7080 篇深度好文：8718 字 | 23 分钟阅读前言：数智化转型，就是难而正确的事2022年，最让你焦虑的一个词是什么？我猜很多人会说“不确定性”。无论是国际环境骤变、疫情反复，还是公司运转，个人工作，统统不确定。不确定性让我们恐惧，我们拼命想找到确定性，找到安全感。你会发现越来越多的人告诉你：数字化和智能化，是下一个最大的确定性，也是未来最大的机遇。传统企业如果不尽早拥抱这一次趋势，最终只能是在数字经济时代逐步退出。正如查理·芒格所说：即使你没有买一个新机器，你也为它在付钱了。笔记侠开通“数智化创新专栏”，专门搜集那些已经走上数智化道路，来自千行百业的公司，看看它们的转型过程，聊聊它们的经验教训，以期对你有所帮助。这一次，我们采访了尚美数智科技集团董事长兼CEO马英尧先生，一起来看看酒店行业的数智化转型。尚美数智科技集团，是公认的国内十大酒店集团之一，旗下拥有经济型酒店、中档酒店、高端酒店、海外酒店等29个品牌，全国门店超6000家。旗下酒店在三四线城市的覆盖率达到了100%，五线城市覆盖率90%，下沉市场影响力排名第一，是当之无愧的“小镇之王”。毫无疑问，疫情推动了整个社会的数智化进程。疫情也让尚美数智不得不停下一路狂奔的发展势头，加快研发数智化系统，以期用智能化管理手段提升经营效率和管理效率。这就是在一个维度上被破坏了，没有优势了，那就抗住压力上升，在另一个维度上赢得竞争。经过3年多的摸索和艰苦推进，数智化系统已经成为了尚美数智的核心竞争力，公司的架构发生了很大的变化，对未来的方向也更加清晰，明确。这是面对逆境最好的结果，把危机变成了进一步发展的转机。比如联合涂鸦智能，研发了智慧酒店平台；基于美团的数据和算力，结合尚美数智几千家门店提炼出来的价格模型，实现了智能动态定价；联合腾讯云和企业微信的开放平台，建立了一种新的云服务平台，实现数据和业务逻辑的互通，帮助更多酒店品牌共建、共享尚美数智的数智化平台能力。业务方面，尚美数智利用数智化工具，寻求用户那些未被满足的需求，根据需求推出新产品。比如，他们利用AI经营管家，察觉到有些用户对睡眠的要求很高，他们就顺势推出了一款新房型——沉睡房，满足了这部分用户的需求。整个数智化转型的过程很不容易。马英尧说：“要和加盟商一一沟通、说服他们转变观念，这个任务很艰巨，过程也很艰难。”正是因为坚定地推动转型，现在管理层掌握的数据更多了，看到的面更广了，决策也更缜密了。“现在是尚美数智状态最好的时候，我管的事也越来越少，我只需要操心大事就行了。”我们常说，要做难而正确的事。在这场数智化的大浪潮中，及时转型就是最正确的事。同时它又很难，但是难才有价值，难是为了让你和别人区别开。难事做成了，其他的事也就变得不那么难了。数智化转型，请尽早开始。以下是采访的具体内容。一、数智化，是未来发展的核心之一笔记侠：在今年，尚美数智通过去集团化的方式拆分成了7家公司，原先的4大事业部升级成了独立的公司，请问这个改变是基于对哪一方面的思考？马英尧：酒店的第一个阶段，是供给和需求不匹配，说白了就是一个性价比时代。性价比的时代里，往往输出一两款标准化产品就可以满足市场的需求。但现在明显看到，不管是经济型酒店、中档酒店、四星级、五星级酒店，供给都是有点过剩的，市场比较饱和。同质化产品不是今后我们要追求的方向了，我们要向用户和市场提供更加差异化的产品。对应的，我们的组织结构就要进行调整。如果组织是一个金字塔状、中央集权式的事业部架构的话，虽然我们所有的品牌名字不同，但它很容易变得内容趋同、风格趋同。所以，我们把每一个事业部拆成一家公司，让它独立去发展，具备自身独特的风格。我们还成立了华中总部和西南总部两家公司，对他们的要求就是深入挖掘，与当地的文化做深度融合。笔记侠：在拆分的过程中，数智化技术有什么帮助吗？马英尧：有的，如果要实现酒店风格的差异化、个性化，那就必须要保持中台和后台的标准化。没有一个强大的中后台的标准化体系支持，酒店风格的个性化是无法实现的。过去，我们是把标准化的品牌当做核心竞争力，现在我们把数智化系统当做我们的核心竞争力。为什么这样说？过去尚美数智在三四线城市管理的酒店，有一个很重要的特点就是单店规模比较小。平均的单店规模在50间客房，当然这是经济型酒店的规模。这样的小型酒店，以后对人的依赖程度要变低，对系统的依赖程度要变高。因为我们没有这么多的店长、专业管理人才，去管理这些小酒店。基于这种考量，尚美数智在进行数智化转型之前，就比较看重数智化工具，现在我们更是利用好了这些系统，让不同的酒店呈现出个性化、多元化特点。是怎样的个性化、多元化呢？我举个例子，比如，上面提到的4大事业部，就是定位不同风格的酒店。兰欧定位高端艺术商旅酒店，因此，我们会严格按照高星级酒店的标准去做配套和设计；尚客优品定位中端商务茶文化酒店，我们就在设计中更多的融入了与当地茶文化相关的特色。此外还有百变客房，包括电竞房、影音房、智能房等等。这就是结合了市场趋势和用户需求，在提升用户体验的同时也带来了收益。笔记侠：也就是，尚美数智在疫情之前就使用了数智化的工具管理公司的业务？马英尧：应该说，在疫情之前做了一些准备。疫情这3年中，做了很多移动化的应用。比如，员工卖会员卡。以前是加盟商从总部采购1000张会员卡回去，然后他下发给员工，员工每卖一张可以分到提成。现在，我们在数智化的过程中，做了一个叫做超级前台的系统。它和员工的企业微信链接，当员工每销售一张会员卡或者接待一个客户的时候，这个订单就会立刻计入他个人的业绩里，实现了员工每卖一张会员卡，能够实时把这笔奖金计入到他个人账户里面，他当天就可以提现。这是我们在移动数智化管理工具上的一个重要的表现。笔记侠：您说“数智化是尚美数智未来发展的核心之一”，是基于什么样的观察得出了这个结论？马英尧：前面说到，连锁酒店的未来应该是非常多元化的，它不像现在这样，几家独大。既然未来的酒店品牌是非常多样化的，那我们为什么还要搭建这套系统呢？因为我们想帮助一些小型的连锁酒店搭建数智化经营能力。大家都说数智化技术很好，所以我专门成立了一家新公司，研发这套系统，不仅我们自己使用，还要面向所有的中小规模的连锁酒店，敞开供他们使用，只要他们加入我们的系统里来就可以。我们以后可能走一条很独特的路，就是与众多的中小型连锁酒店一起，让用户享受到几百个有个性、有差异、有特色的酒店。这是我们的发展方向。二、数智化转型，解决了哪些痛点？笔记侠：疫情之前，大多数企业可能认为数智化转型可有可无，是很久以后再想的事。但疫情真是给很多企业上了活生生的一课。有一些传统企业，不做电商，不做数智化的转型，增长就会一直受到限制。疫情之后的这三年，尚美数智的数智化发展特别快，是疫情加快了公司的数智化进程吗？具体改变了哪几方面？马英尧：当然是的。疫情之前，酒店行业处在一个狂速增长的阶段。在2019年，我相信所有的大型酒店集团都取得了一个非常骄傲的成绩，发展得非常好。所有的精力和资源也都投放在发展上面。但是疫情来了，疫情带来了什么？疫情带来了，强制性要求每一家企业停下发展的速度，开始认真地练内功。疫情对于我们这些大型酒店集团来说，也算是一次机遇。它让我们不得不减缓发展速度，也因此更加关注在管理上的效率和品质。尚美数智的改变主要有3点。所谓整个酒店行业的数智化转型，无外乎就是要实现经营效率的提升，第一就是智能定价。为什么？过去生意非常好的时候，我们面向全国统一定价，以不变应万变。唯一有变化的地方，就是定一个比较远期的假期房价就可以了。但现在，我们每一家公司每天都要动态定价，不断完善系统。因为只有每天动态定价，才能够让房间的收益最大化。第二个是智慧管理，提升了管理的效率。过去生意很好的时候，我们招8个人、10个人、15个人都可以。如今受到疫情影响，如果我们还是使用这样高的人力成本的话，就难以盈利了。所以第二步，数智化转型实际上是提高管理效率，通过多种工具的应用降低人效比。第三个是用户体验的维护，员工少了，但是用户得到的体验保持不变，甚至还提升了。比如，我们推出了无感入住、机器人送物等等。对用户来说，只需要在客房里说出自己的需求，我们的中控屏接收到客人的指示，就会通过大数据自动实现前台-客房-住客需求闭环，这对用户而言变得更便利了。笔记侠：尚美数智做数智化转型，首先进行的转变是什么？马英尧：首先，我们在前台的管理和服务上，做了最大的转变。过去的链条很长，从总部到省区、城区，再到店长，前台，最后到客人。以前我们以店为单元来经营一家酒店，后来发现要激发员工的积极性，就要转化为以人为单元来经营。现在，我们给每一个前台的员工匹配了账号，他们会基于会员关系，一对一创造价值，然后获得奖金和分成。于是就变成了中央直接对前台，前台直接对客人。这是一个巨大的变化。这就从过去的“管店”变成了“管人”，这个改变穿透了过去连锁酒店的管理体系。同时我们对数据的敏感度也变得更高了。笔记侠：为什么首先想到对前台系统进行改变？解决了什么痛点？马英尧：从酒店的经营上来讲，经营连锁酒店，最主要的是做会员，这是一个会员经济。会员越多，生意越好，复购率越高。所以我们想先解决一个最核心的问题——会员。过去受到金字塔架构的影响，发展会员，是一种“行政命令型”、“考核型”的任务。这样非常被动，发展也不好。转型之后，员工每卖一张会员卡，都能得到及时的鼓励和奖励，这样就大幅地调动他们的积极性。最终结果是，在所有的数据都不好的情况之下，我们进行数智化转型之后，会员的发展比去年翻了一番。一个管理系统，如果它不是以人的自我激励为主，就会变成很多考核，比如对服务态度、客户投诉、发展会员等方方面面的考核。往往是公司疲于考核，员工也疲于应付。笔记侠：还有没有别的问题，是在数智化转型中得到了解决的？马英尧：第一点，不仅仅是对我们一家，对整个酒店行业都产生了影响，那就是开酒店的房间不再受限制。通常来讲开一家酒店，如果成本在营收中的占比超过了12%，酒店的盈利模型就会出问题。酒店是重运营行业，人工成本占比很大。为了降低这个比重，客房数量一般不能少于40间，否则人工成本过高，酒店就很难盈利了。所以要开一家酒店，通常是不能少于40间房的。而40间以下的小酒店就不叫酒店了，叫家庭旅馆。家庭旅馆为客户提供的服务无法得到保证，它们很少能做大，做成连锁。这个问题在过去一直解决不了。但是有了数智化的工具以后，甚至一间房，也可以开酒店。为什么？第一，解决了房间受限的问题，现在你不必找一个2000平方米的房子才能开酒店，这是一个非常巨大的改变。第二，0经验也能开酒店。过去开酒店，必须要找到专业的店长、前台服务员等专业人员。比如，一个专业的酒店店长，他要制定房价、确定营销策略、培训员工等。现在这些工作AI智能管家就可以搞定了。我们就可以不需要专业人员了，一个大学生也可以开酒店。第三点，用户体验更好了。用户决定订房间，直接在手机APP上预定，也就3秒钟，然后也不用去前台登记，也不用去拿钥匙和房卡，直接去房间就可以，特别便利。再具体来讲是这样。当我们有了一整套的数智化系统后，会员在APP上预定房间，到店后可以直接在手机上办理入住。前台有授权的人脸识别系统，通过人脸识别就能打开酒店的大门，然后到了房间，通过数字密码、刷身份证、刷人脸、用手机等等这几种方式，都可以打开房门，这就实现了无人预定和无人入住。所以，数智化工具在企业管理、自主经营及用户体验三方面都做了全流程优化并实现了三方闭环，这是一个进步。三、数智化工具，帮助产品研发笔记侠：目前酒店正在使用的一些数智化工具，是购买第三方的软件呢？还是自己研发的？马英尧：软件上面几乎都是自己研发的，在硬件上面有一些代工。我们有一个专门的团队来开发工具。笔记侠：哪项数智化工具取得了比较好的效果？马英尧：这个很难区分，我们这是一个整体的、大的系统，包括软件和硬件相互配合。从外部看，就是客户从预定到离店的一整套流程，这个体验是一个空间场景，不是某个或者某几个软件的功劳。笔记侠：现在，酒店行业都在进行数智化转型吗？马英尧：一些连锁酒店集团刚刚开始做，小的酒店就完全没有开始做。笔记侠：在零售行业，新产品的研发就是研发一种新口味的零食，或者新形象的玩偶。酒店行业的新产品研发一般是指什么？马英尧：酒店最核心的体验是客房，客房从功能上大概分为四个重要的部分，即洗浴、睡眠、娱乐和商务及休闲区域。产品研发无外乎，第一从美学上要提升，第二从材料上提升，第三对客房四个区域的功能提升。每一个客房产品研发之后，我们要看它的参数，比如洗澡舒不舒服？睡觉舒不舒服？电视机的功能多不多？商务区的体验好不好？笔记侠：反馈数据如何搜集？马英尧：一个好产品发布出来了，首先，加盟商喜欢吗？他特别愿意签合同吗？其次，同样投资7万元一间客房，过去卖150元，现在卖180元，出租率下滑了吗？没下滑就说明客户喜欢这个房间。下滑，说明新产品是失败的。如果有网上评分的话，评分也能给出反馈。笔记侠：新产品的研发，数智化工具有起到作用吗？马英尧：我举一个例子。在研发客房产品的时候，我们通过AI经营管家搜集到的数据发现，投诉最多的是隔音问题。有些客户对睡眠和静音的要求非常高。基于这个发现，我们研发了一款新的房型——沉睡房。这种房间的墙壁更结实，比较隔音。房间里放一个榻榻米，一个淋浴房，家具和电视机等等都不放，省下来的钱用在配备更高质量的床品和洗漱工具上，客户对此也很满意。这就是我们经过常年的数据积累，用数智化的工具计算推演出来的一个新房型。第二个，是用数智化工具进行智能定价。过去，酒店的房间价格是提前一年就排好了。价格和市场没有太大的关联，现在我们和美团合作，把我们自己的数据叠加在美团的数据上，每天的房价是动态定价，也就是说，酒店房间的价格每天都在变。我们通过智能定价系统，使酒店的收入提升了5%左右。笔记侠：房间价格，是在数智化系统给出了方案之后，我们进行调整吗？马英尧：是系统自动决策，在触发了一定条件之后，系统自动调价。四、转型中的一些艰难之处笔记侠：企业进行数智化转型，要求管理者要有一定的“变革领导力”，尚美数智在最开始进行数智化转型的时候，有什么阻力吗？马英尧：酒店行业应该是最古老的O2O，50年前在欧洲订酒店，就是你打电话过去，然后信用卡扣款，你到前台，直接入住。所以，酒店行业本身在数智化上走得比较靠前。我们的数智化升级应该算是一个水到渠成的过程。笔记侠：尚美数智是从哪一年真正开始数智化转型的？马英尧：在2020年。笔记侠：投入了多少资源？马英尧：具体数字不方便说太多，但起码比过去增加了三倍的投入。笔记侠：转型过程中，遇到过什么样的问题？马英尧：最大的问题是，大家抗拒改变工作习惯。第一个，我们是加盟酒店，有很多加盟商。数智化转型，改变了一部分资金流。因为我们要及时地把钱发到员工手上，提高员工的积极性，加盟商就会有一些顾虑。第二个，我们投放的数智化工具，它的研发费用很贵。过去，酒店使用的可能是传统的PMS系统。我简单解释一下什么是PMS。它是一个业务管理系统，既能管运营，又能管客户关系，还能管财务。但是这个系统偏向于手动，比如客人前台登记，录入信息，同时分配房间，需要店长通过这个系统手动操作，效率比较低。对应的，PMS系统每个月花几百块钱的维护费就可以了，成本很低。但是现在呢？我们用数智化系统，这个数智化系统，它是有数据库的，它是用云计算的，它还需要机房，这时候成本上升了起码五倍左右。过去加盟商付500元的系统维护费，现在我们用的是AI经营管家，它的系统维护费是2000元到3000元，这就比之前翻了4到5倍。加盟商会觉得，我们做得好好的，为什么突然被多收了一笔钱？他们不理解，就会非常抗拒。我们要一家一家去沟通，去说服，督促他们接受这件事，完成从传统酒店到智能化酒店的转型。这个过程非常艰难，工作也非常艰巨。笔记侠：理解您的心情，我说一个小故事。微软做过向移动互联网的转型，过程也是非常艰难。微软的年度业绩评比和汇报，会用到海量的电子文档和纸质文件。萨提亚做了CEO之后，要求全公司用One Note做汇报，但是全公司的人都习惯了用PPT和Excel，对于萨提亚的这个指令都不执行。最后萨提亚想了一个办法，开会他只看One Note，员工只要不是用One Note给他汇报，他就不听，让员工重新做。像微软这种大公司，他们也是非常艰难地在推动着转型。刚刚您说加盟商很难接受，那员工呢？马英尧：对员工，实际上做了一部分更新。过去，总部发布一个营销任务，就是把这个任务层层传递下去，然后对员工进行培训、检查，这是传统酒店管理公司的固定动作。现在这套系统是实时响应，每一个客人的变化都会在系统里实时显示，这就要求员工要提高自己立即响应的能力。过去，我们排个计划，比如三个月为一个周期。然后大家按照这个计划开开会，培训培训，检查检查，就是执行了这一个季度的管理工作。现在，每天的数据都是实时传到总部这里来，总部要根据这些数据做出一些更新的办法。比如，我们现在有各个区域的热力图，如果一个酒店当日的出租率出现了下滑，我们当日就会采取措施。过去不是这样，过去是一个月之后大家做一下月度汇报，讲一讲上个月发生了什么事情。这在现在来看不可能，现在必须是立即响应！这对于员工的工作习惯产生了比较大的挑战。还有一点。现在我们所有的项目，都会在企业微信里建立一个共享文档，每天在共享文档里更新这些数据。一开始大家很不习惯，都喜欢做PPT汇报或者拉群讨论工作。现在我们要求所有项目必须在企业微信的共享文档里面完成。如果有新人加入，他通过共享文档，就知道过去所有工作的处理过程、涉及哪些人等等，这些都是有留痕的。我们的管理工具也进行了数智化转型，现在变成了共享文档的办法，而不是过去那种上传下达和拉群讨论了。笔记侠：员工在使用这些数智化工具之前，我们有培训吗？马英尧：是的，我们花了很多精力培训员工，因为这种转变是必须要做的。我再具体谈一下刚刚说的办公方式的转变。过去，传统企业的汇报模式是人对人，每个部门做好每个部门的汇报总结，再单独给领导汇报。现在，数字化时代对员工协作能力的要求提高了，传统的汇报模式不适用了，所以我们开启了共享办公的模式。共享办公最大的好处就在于，所有人的工作都实现了在线化，在线化办公能够快速让大家了解一个项目从准备，修改到最后落地的整个过程。员工就算不了解这个项目，他也能及时了解项目信息，在需要后续讨论的时候，快速进入状态。这是数智化时代的一种新办公形式，提高了大家的工作效率。笔记侠：工作效率提高了，那在人力这块是不是有所节省？马英尧：对，从2020年到现在，人力资源部减了一半的人，整个集团减了20%的人。笔记侠：因为有了数智化工具的加持，即使员工少了，公司的运转也和往常一样吧？马英尧：对，从我们内部来讲，现在是我们状态最好的时候。第一，我们去掉了很多冗余、无效的人员；第二，我们的核心业务管理得更精准、更好了；第三，酒店的品质和经营效率都得到一些大幅的提升。这是实实在在的，有非常坚定的一些数据可以证明的结果。我们这三年下来，得到了一个大踏步的进展，我感觉非常开心。笔记侠：疫情对有些公司来言，是一场灾难，对另一些公司而言，就是一次修炼内功的好机会。马英尧：是的，疫情对于旅游行业来说是一场很大的灾难。整体而言，我们的业绩跌了百分之三四十左右，但公司的管理效率、用户体验等方面真的有了一个非常大的进步。笔记侠：恭喜，成功把危机变成转机。五、对领导力的重新思考笔记侠：数智化转型，不单单对公司的发展有很大的助力，对员工个人能力上有什么帮助吗？马英尧：我说一个点。酒店行业是一个传统行业，团队的协作能力是比较弱的。像微软这样的互联网公司，协作能力很强，这是由他们的工作习惯、公司文化决定的。通过这一波数智化转型，包含数智化工具的应用，我觉得不仅仅酒店行业，其他传统行业的人，也真正学会了共同协作式的工作。这个是一个非常好的变化。笔记侠：在数智化转型中，对管理者这个角色有什么新思考吗？马英尧：由于数智化工具的使用，管理层掌握的数据更加齐全和完整，那么在决策的时候，他们也看得更加宏观，决策更加缜密了。公司很多人认为我的决策更好，不是我更聪明，而是我掌握的信息更多。他们决策的时候不健全，或者不完整，是因为掌握的数据少。现在发生了巨大的变化，他们掌握信息非常充沛、完整，甚至他们比我更深入到前线。这个对我而言，也发生了一个非常重大的变化，我管的事越来越少了，在业务上几乎没有需要我决定的东西了，我非常高兴看到这个。有一次，我去参加一个会，会上有一个部门主管。他在过去讲的时候我总是不满意，但在这次会上，听完他的汇报，我很满意。从那以后，他在会上说完，我通常都会加一句：我没有补充的了，你说得非常好。他觉得非常开心，我也非常开心。过去他的工作做得不好，不是因为他的能力不行，而是他掌握的数据太少。笔记侠：所以数据多了之后，管理者看到的面更广了，决策效率也更高了。马英尧：是的，我只需要有更好的战略判断，有更好的创新性想法就可以了，不需要再去看具体某一家店，某一个区域如何发展了。笔记侠：这就变成了“真正的领导者只管大事”。笔记侠的员工上下班打卡，请假外出的审批，每周的工作报告，项目协作等等都是在飞书上进行。尚美数智有没有进行这种办公的线上化？马英尧：我们用的是企业微信。最主要的一个原因是方便我们加客户，和客户进行沟通。笔记侠：数智化工具，对公司整体业务有多少贡献？马英尧：从降低成本和增长效益来讲，起码带来了30%的价值贡献。笔记侠：之后还会在哪些方面进行部署数智化呢？马英尧：就是刚刚说的，我们最大的战略就是让整个数智化系统更加成熟，然后向全行业推广，帮助所有的小酒店，小旅馆实现数智化转型。*文章为作者独立观点，不代表笔记侠立场。下一个10年，数智化的创新将来自千行百业。在酒店行业，尚美数智通过数智化转型，帮助酒店提升了30%的效益。而其他行业，也存在这样的机会。为此，笔记侠联动InfoQ，在中国信通院EDCC 企业数字化发展共建共享平台的指导下，发起了“2022中国企业数智化创新TOP 50”榜单，希望通过褒扬传播数智化创新的优秀案例，发现代表未来的高成长型数智化创新企业，助力中国商业领域转型升级。欢迎扫码报名~分享、点赞、在看，3连3连！

Transcript:Steven Jack Butala:Rolling video. Three, two. Steve and Jill here.Jill K DeWit:Hello.Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Stephen Jack Butala.Jill K DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun.Steven Jack Butala:Today Jill and I are going to talk about the power of skip tracing neighbors around land that you own. Yesterday I talked a little bit about or I had a prelude to this episode about why some young people, and rightfully so, I think this isn't like some type of archaic approach to buying real estate by sending actual paper in the mail. In a lot of ways they're not wrong, but it's still the most effective way that I know to contact sellers.Jill K DeWit:And legal way.Steven Jack Butala:Legally blindly contact sellers and see if they want to sell their property. And incredibly effective.Jill K DeWit:And respectful too.Steven Jack Butala:Yeah.Jill K DeWit:I don't want people calling me. Come on now.Steven Jack Butala:Right.Jill K DeWit:We just got through election time. How many phone calls did you hit ignore on?Steven Jack Butala:I mean, 98% of the... Probably if you're like on me, vast majority of stuff that crosses your path from an advertising standpoint or content standpoint on your phone, television, or whatever you choose to let in from a content standpoint is still unwanted.Jill K DeWit:Right.Steven Jack Butala:But if you get a text from somebody that says, "Hey, you know that property that you have down in XYZ County? I just bought the property next to it and I'm selling it for a lot cheaper than you bought yours. So if you're interested, before I put it on the market, just let me know if you want to do cash deal." That's something I'm actually really interested in. I buy and sell a bunch of clash, like cars, and if I got texts like, "Hey, you bought that '68 fill in the blank, and I've got another one that's really similar to it a lot cheaper," you better believe I'm going to respond to that text. So this can be really effective and, in my opinion, completely appropriate and legal. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.Jill K DeWit:By the way, last year a ton of people came to us. You know what? I want to talk about concierge for a second. You talked about O2O yesterday. I'm going to talk about concierge right now. So this is a little plug for a little company that we have Offers 2 Owners and a new service called Concierge Data and Concierge Data Plus. You're going to have to help me with the plus, with the correct definition of plus. But basically, here's the gist.Many of you have come to us because, not only was mail merge making your head hurt, but then downloading and scrubbing the data to get it to that point and then get it in the mail and then do some back end scrubbing on pricing comps and things like that, that was really making your head hurt. And we also had a lot of heavy hitters that came to us and said, "I just don't have time. I know exactly what I'm doing and how to do it, but it takes me some time." So we create a company within our mail company and it's Concierge Data. So if you want to find out more about that, send a note to support at landacademy.com or support at offers2owners.com and they will get right back to you and hook you up with that.Steven Jack Butala:Yeah, I was Concierge Data's first customer and it really worked because I was tired of doing mailers. If I'm tired of doing mailers, believe it. And it works out great. We still use it every month.Jill K DeWit:Yeah. So my point is, whether you're brand new to this or experienced at it, whatever, we could take that off your plate. All right. Back to the question here. Steve wrote, "Anyone in here using Traction as a business process system? And if so, what kind of numbers are tracked on your scorecard?" Here's a reply. Matt wrote,

Transcript:Steven Jack Butala:Rolling video. Three, two. Steve and Jill here.Jill K DeWit:Hello.Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Stephen Jack Butala.Jill K DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun.Steven Jack Butala:Today Jill and I are going to talk about the power of skip tracing neighbors around land that you own. Yesterday I talked a little bit about or I had a prelude to this episode about why some young people, and rightfully so, I think this isn't like some type of archaic approach to buying real estate by sending actual paper in the mail. In a lot of ways they're not wrong, but it's still the most effective way that I know to contact sellers.Jill K DeWit:And legal way.Steven Jack Butala:Legally blindly contact sellers and see if they want to sell their property. And incredibly effective.Jill K DeWit:And respectful too.Steven Jack Butala:Yeah.Jill K DeWit:I don't want people calling me. Come on now.Steven Jack Butala:Right.Jill K DeWit:We just got through election time. How many phone calls did you hit ignore on?Steven Jack Butala:I mean, 98% of the... Probably if you're like on me, vast majority of stuff that crosses your path from an advertising standpoint or content standpoint on your phone, television, or whatever you choose to let in from a content standpoint is still unwanted.Jill K DeWit:Right.Steven Jack Butala:But if you get a text from somebody that says, "Hey, you know that property that you have down in XYZ County? I just bought the property next to it and I'm selling it for a lot cheaper than you bought yours. So if you're interested, before I put it on the market, just let me know if you want to do cash deal." That's something I'm actually really interested in. I buy and sell a bunch of clash, like cars, and if I got texts like, "Hey, you bought that '68 fill in the blank, and I've got another one that's really similar to it a lot cheaper," you better believe I'm going to respond to that text. So this can be really effective and, in my opinion, completely appropriate and legal. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.Jill K DeWit:By the way, last year a ton of people came to us. You know what? I want to talk about concierge for a second. You talked about O2O yesterday. I'm going to talk about concierge right now. So this is a little plug for a little company that we have Offers 2 Owners and a new service called Concierge Data and Concierge Data Plus. You're going to have to help me with the plus, with the correct definition of plus. But basically, here's the gist.Many of you have come to us because, not only was mail merge making your head hurt, but then downloading and scrubbing the data to get it to that point and then get it in the mail and then do some back end scrubbing on pricing comps and things like that, that was really making your head hurt. And we also had a lot of heavy hitters that came to us and said, "I just don't have time. I know exactly what I'm doing and how to do it, but it takes me some time." So we create a company within our mail company and it's Concierge Data. So if you want to find out more about that, send a note to support at landacademy.com or support at offers2owners.com and they will get right back to you and hook you up with that.Steven Jack Butala:Yeah, I was Concierge Data's first customer and it really worked because I was tired of doing mailers. If I'm tired of doing mailers, believe it. And it works out great. We still use it every month.Jill K DeWit:Yeah. So my point is, whether you're brand new to this or experienced at it, whatever, we could take that off your plate. All right. Back to the question here. Steve wrote, "Anyone in here using Traction as a business process system? And if so, what kind of numbers are tracked on your scorecard?" Here's a reply. Matt wrote,

Transcript:Steven Jack Butala:Rolling video. Three, two. Steve and Jill here.Jill K DeWit:Hello.Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Stephen Jack Butala.Jill K DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun.Steven Jack Butala:Today Jill and I are going to talk about the power of skip tracing neighbors around land that you own. Yesterday I talked a little bit about or I had a prelude to this episode about why some young people, and rightfully so, I think this isn't like some type of archaic approach to buying real estate by sending actual paper in the mail. In a lot of ways they're not wrong, but it's still the most effective way that I know to contact sellers.Jill K DeWit:And legal way.Steven Jack Butala:Legally blindly contact sellers and see if they want to sell their property. And incredibly effective.Jill K DeWit:And respectful too.Steven Jack Butala:Yeah.Jill K DeWit:I don't want people calling me. Come on now.Steven Jack Butala:Right.Jill K DeWit:We just got through election time. How many phone calls did you hit ignore on?Steven Jack Butala:I mean, 98% of the... Probably if you're like on me, vast majority of stuff that crosses your path from an advertising standpoint or content standpoint on your phone, television, or whatever you choose to let in from a content standpoint is still unwanted.Jill K DeWit:Right.Steven Jack Butala:But if you get a text from somebody that says, "Hey, you know that property that you have down in XYZ County? I just bought the property next to it and I'm selling it for a lot cheaper than you bought yours. So if you're interested, before I put it on the market, just let me know if you want to do cash deal." That's something I'm actually really interested in. I buy and sell a bunch of clash, like cars, and if I got texts like, "Hey, you bought that '68 fill in the blank, and I've got another one that's really similar to it a lot cheaper," you better believe I'm going to respond to that text. So this can be really effective and, in my opinion, completely appropriate and legal. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.Jill K DeWit:By the way, last year a ton of people came to us. You know what? I want to talk about concierge for a second. You talked about O2O yesterday. I'm going to talk about concierge right now. So this is a little plug for a little company that we have Offers 2 Owners and a new service called Concierge Data and Concierge Data Plus. You're going to have to help me with the plus, with the correct definition of plus. But basically, here's the gist.Many of you have come to us because, not only was mail merge making your head hurt, but then downloading and scrubbing the data to get it to that point and then get it in the mail and then do some back end scrubbing on pricing comps and things like that, that was really making your head hurt. And we also had a lot of heavy hitters that came to us and said, "I just don't have time. I know exactly what I'm doing and how to do it, but it takes me some time." So we create a company within our mail company and it's Concierge Data. So if you want to find out more about that, send a note to support at landacademy.com or support at offers2owners.com and they will get right back to you and hook you up with that.Steven Jack Butala:Yeah, I was Concierge Data's first customer and it really worked because I was tired of doing mailers. If I'm tired of doing mailers, believe it. And it works out great. We still use it every month.Jill K DeWit:Yeah. So my point is, whether you're brand new to this or experienced at it, whatever, we could take that off your plate. All right. Back to the question here. Steve wrote, "Anyone in here using Traction as a business process system? And if so, what kind of numbers are tracked on your scorecard?" Here's a reply. Matt wrote,

什么是古典产品经理，产品经理的终极路径是去大厂，还是做一款国民 App？亦或是创业。本期嘉宾刘飞是一位产品经理，也是创业者，还是我在锤子科技的前同事。工作这些年，他经历过大大小小很多家公司，比如阿里、滴滴、锤子、点我达、嘟嘟美甲（他联合创立的一家 O2O 方向的公司）。现在，刘飞在杭州继续创业，方向是茶叶。除此之外，刘飞还是一名创作者。他的公众号“刘言飞语”、播客“三五环”都很受大家欢迎。刘飞是一个思考者，出版了两本产品经理相关的书，最近的这本叫做《产品思维》，他为人善良，广交朋友，尤其喜欢反思和总结，注重逻辑层面的思考。显然，这些都是一名好产品经理的特质。我和刘飞聊了他在大厂的经历，也有创业过程，什么产品是好产品，如何定义产品的成功，未来世界里，产品和公司是怎么分布的，以及他对现在创业的思考等话题，非常精彩，如果你是一位互联网从业者，也许会有一点帮助。收听提示

You are listening to the second episode of our second season. It is an episode I, Antje, was particularly looking forward to, since it focuses on many questions that are central to my personal work in the labor movement: How can we move from digital outreach to offline engagement? How do we get someone from the WhatsApp group into a meeting? These are questions, we need to answer if we want to use the full potential of our movements.   Over the years, I have seen very good campaigns that wasted parts of this potential. There are these campaigns that have very well developed digital outreach strategies, with specific target groups, and easy to access tools for first contact, but then they fail to move people beyond the digital spaces and down the conversion funnel of engagement.  At the same time, I've encountered other campaigns that have well developed connections into their community, well developed slogans and demands but lack connection to the  digital spaces that their respective bases of concern are actually at - a bummer, one can say. So, in this episode, we are talking with Bianka Nora, deputy director at the Online-to-Offline Strategy Group (O2O) about their work. The organization formed in 2017 as a project of United for Respect –  a retail worker organization in the US, particularly known for their Walmart Campaign, fighting for better payment and working conditions in one of the biggest retail chains in the US.  O2O began as a project to train organizers at United for Respect, who were confronted with strong anti-union legislations and a hostile employer. In this context, O2O taught innovative methods and tools to strengthen the important work organizers were doing on the ground - and helped them to some remarkable wins.  Over the years O2O has worked with dozens of labor unions, workers centers, and other social justice groups to develop high–impact campaigns to improve working conditions, pass legislation, and more, all by focusing on crafting digital outreach strategies to amplify the engagement strategies of organizers. For us, it's particularly important to look at digital organizing as a tool, rather than a model, that can dramatically expand our collective potentials when used as part of a broader organizing and empowerment strategy.

Creativity through the lens of the CEO and founder of Online To Offline."Creativity means to challenge the norm. It's looking at problems and trying to find solutions others may not see."Mat is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.But that's only part of the story,  O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman Competitionshttps://www.linkedin.com/in/mathew-boyle-08670510/https://onlinetooffline.com.au/Mari's Awakening Creativity FREE GuideMari's Awakening Creativity 7 Day Challenge

Today's guest is Mat Boyle. He is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.But that's only part of the story,  O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman CompetitionsThis episode was recorded through a StreamYard call on August 3, 2022.You find the show notes here: https://webdrie.net/why-should-businesses-be-focused-on-making-an-impact-before-making-a-profit-with-mat-boyle/Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

How to Schedule Your Days Successfully (ReAir LA 1529) Transcript: S Jack Butala: Steve and Jill here. Jill DeWit: Hello. S Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California. S Jack Butala: Today, Jill and I talk about how to schedule your days successfully. Jill DeWit: All right, brain, go for it. S Jack Butala: Full disclosure, this is one of my favorite topics, and here's why. Not because I love to live in my calendar, but I love to make money. And this is the only way I know how to actually run a crew and make money and sleep at night, quite honestly. Jill DeWit: I thought you were going to say, I love to make fun of Jill. S Jack Butala: No, I don't want to ... Jill's amazingly good at this. She doesn't realize it, but we'll make fun of her in a minute. Jill DeWit: I kind of am. I mean, I do, on the big stuff. Maybe the little stuff, I kind of slack on, but remember I have my reasons why. We've talked about that. S Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're already a member, please join us on Discord. Jill DeWit: Sandy wrote, "I just joined Land Academy a couple months ago. Honestly, I have stuck with my mailing procedure. Oh, I stuck with my mailing procedure instead of starting from scratch with Offers 2 Owners." I'm curious what her old procedure was. I hope it wasn't handwriting letters with the family at dining room. S Jack Butala: You'll see. There's a reason this made it into- Jill DeWit: Oh, it's coming? Okay, good. I'm excited to see what this is. Okay, Sandy. Here we go. "Unfortunately, I received an email today that states I have to send my mailers first class." Oh, that's funny. S Jack Butala: But it's hilarious. Jill DeWit: Here come the questions. "Number one, is it standard practice to send first class?" S Jack Butala: Not at all. Jill DeWit: "Number two, does O2O require that offers be sent first class?" S Jack Butala: Heck no. Jill DeWit: "Number three, how many people send first class versus standard?" S Jack Butala: Very, very few, if that. Jill DeWit: "Four, other than the obvious price difference, has anyone tested to see if there are any other differences, ie. performance, ease of mailing, et cetera? Thanks so much for any help you can give, Sandy." Sorry. S Jack Butala: If you're over 80, this matters. Jill DeWit: I don't think it matters. S Jack Butala: If you're over 80 and you're receiving a letter. I don't even look at how it's stamped ever. I mean, none of us do. Jill DeWit: No. No, we don't. S Jack Butala: First class is something that happened like in World War II and, I'm not exaggerating. No. And it goes on, everybody had some stuff to say about this, me included actually on ... And if you want to see it all- Jill DeWit: Was she licking stamps? S Jack Butala: ... it's either he or she, we don't know. And no, they were using click to mail. And so Click2Mail, it's not even a competitor, but it's another way you can send mail for twice as much money, and it's very popular with non-members of Land Academy and everybody changes over. And even Sandy now goes on to say at the bottom of the string. It was too long for me to include in this. Jill DeWit: It said, so I get it? I hear ya? S Jack Butala: So Click2Mail went into this whole thing about, they sent it to all their people saying, "If you're sending these, this and this, and here's the regulations from the Post Office," and they cited it all. Jill DeWit: How sneaky. That's sneaky, making you think you have to do that. S Jack Butala: Our other members just jumped right in and took screenshots of how this is all fiction. Jill DeWit: Wow. S Jack Butala: So look, I don't want to blow my own horn here, but I am for a second, our horn. O2O rocks. O2O is set up to do this.

How to Schedule Your Days Successfully (ReAir LA 1529) Transcript: S Jack Butala: Steve and Jill here. Jill DeWit: Hello. S Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California. S Jack Butala: Today, Jill and I talk about how to schedule your days successfully. Jill DeWit: All right, brain, go for it. S Jack Butala: Full disclosure, this is one of my favorite topics, and here's why. Not because I love to live in my calendar, but I love to make money. And this is the only way I know how to actually run a crew and make money and sleep at night, quite honestly. Jill DeWit: I thought you were going to say, I love to make fun of Jill. S Jack Butala: No, I don't want to ... Jill's amazingly good at this. She doesn't realize it, but we'll make fun of her in a minute. Jill DeWit: I kind of am. I mean, I do, on the big stuff. Maybe the little stuff, I kind of slack on, but remember I have my reasons why. We've talked about that. S Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're already a member, please join us on Discord. Jill DeWit: Sandy wrote, "I just joined Land Academy a couple months ago. Honestly, I have stuck with my mailing procedure. Oh, I stuck with my mailing procedure instead of starting from scratch with Offers 2 Owners." I'm curious what her old procedure was. I hope it wasn't handwriting letters with the family at dining room. S Jack Butala: You'll see. There's a reason this made it into- Jill DeWit: Oh, it's coming? Okay, good. I'm excited to see what this is. Okay, Sandy. Here we go. "Unfortunately, I received an email today that states I have to send my mailers first class." Oh, that's funny. S Jack Butala: But it's hilarious. Jill DeWit: Here come the questions. "Number one, is it standard practice to send first class?" S Jack Butala: Not at all. Jill DeWit: "Number two, does O2O require that offers be sent first class?" S Jack Butala: Heck no. Jill DeWit: "Number three, how many people send first class versus standard?" S Jack Butala: Very, very few, if that. Jill DeWit: "Four, other than the obvious price difference, has anyone tested to see if there are any other differences, ie. performance, ease of mailing, et cetera? Thanks so much for any help you can give, Sandy." Sorry. S Jack Butala: If you're over 80, this matters. Jill DeWit: I don't think it matters. S Jack Butala: If you're over 80 and you're receiving a letter. I don't even look at how it's stamped ever. I mean, none of us do. Jill DeWit: No. No, we don't. S Jack Butala: First class is something that happened like in World War II and, I'm not exaggerating. No. And it goes on, everybody had some stuff to say about this, me included actually on ... And if you want to see it all- Jill DeWit: Was she licking stamps? S Jack Butala: ... it's either he or she, we don't know. And no, they were using click to mail. And so Click2Mail, it's not even a competitor, but it's another way you can send mail for twice as much money, and it's very popular with non-members of Land Academy and everybody changes over. And even Sandy now goes on to say at the bottom of the string. It was too long for me to include in this. Jill DeWit: It said, so I get it? I hear ya? S Jack Butala: So Click2Mail went into this whole thing about, they sent it to all their people saying, "If you're sending these, this and this, and here's the regulations from the Post Office," and they cited it all. Jill DeWit: How sneaky. That's sneaky, making you think you have to do that. S Jack Butala: Our other members just jumped right in and took screenshots of how this is all fiction. Jill DeWit: Wow. S Jack Butala: So look, I don't want to blow my own horn here, but I am for a second, our horn. O2O rocks. O2O is set up to do this.

How to Schedule Your Days Successfully (ReAir LA 1529) Transcript: S Jack Butala: Steve and Jill here. Jill DeWit: Hello. S Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California. S Jack Butala: Today, Jill and I talk about how to schedule your days successfully. Jill DeWit: All right, brain, go for it. S Jack Butala: Full disclosure, this is one of my favorite topics, and here's why. Not because I love to live in my calendar, but I love to make money. And this is the only way I know how to actually run a crew and make money and sleep at night, quite honestly. Jill DeWit: I thought you were going to say, I love to make fun of Jill. S Jack Butala: No, I don't want to ... Jill's amazingly good at this. She doesn't realize it, but we'll make fun of her in a minute. Jill DeWit: I kind of am. I mean, I do, on the big stuff. Maybe the little stuff, I kind of slack on, but remember I have my reasons why. We've talked about that. S Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're already a member, please join us on Discord. Jill DeWit: Sandy wrote, "I just joined Land Academy a couple months ago. Honestly, I have stuck with my mailing procedure. Oh, I stuck with my mailing procedure instead of starting from scratch with Offers 2 Owners." I'm curious what her old procedure was. I hope it wasn't handwriting letters with the family at dining room. S Jack Butala: You'll see. There's a reason this made it into- Jill DeWit: Oh, it's coming? Okay, good. I'm excited to see what this is. Okay, Sandy. Here we go. "Unfortunately, I received an email today that states I have to send my mailers first class." Oh, that's funny. S Jack Butala: But it's hilarious. Jill DeWit: Here come the questions. "Number one, is it standard practice to send first class?" S Jack Butala: Not at all. Jill DeWit: "Number two, does O2O require that offers be sent first class?" S Jack Butala: Heck no. Jill DeWit: "Number three, how many people send first class versus standard?" S Jack Butala: Very, very few, if that. Jill DeWit: "Four, other than the obvious price difference, has anyone tested to see if there are any other differences, ie. performance, ease of mailing, et cetera? Thanks so much for any help you can give, Sandy." Sorry. S Jack Butala: If you're over 80, this matters. Jill DeWit: I don't think it matters. S Jack Butala: If you're over 80 and you're receiving a letter. I don't even look at how it's stamped ever. I mean, none of us do. Jill DeWit: No. No, we don't. S Jack Butala: First class is something that happened like in World War II and, I'm not exaggerating. No. And it goes on, everybody had some stuff to say about this, me included actually on ... And if you want to see it all- Jill DeWit: Was she licking stamps? S Jack Butala: ... it's either he or she, we don't know. And no, they were using click to mail. And so Click2Mail, it's not even a competitor, but it's another way you can send mail for twice as much money, and it's very popular with non-members of Land Academy and everybody changes over. And even Sandy now goes on to say at the bottom of the string. It was too long for me to include in this. Jill DeWit: It said, so I get it? I hear ya? S Jack Butala: So Click2Mail went into this whole thing about, they sent it to all their people saying, "If you're sending these, this and this, and here's the regulations from the Post Office," and they cited it all. Jill DeWit: How sneaky. That's sneaky, making you think you have to do that. S Jack Butala: Our other members just jumped right in and took screenshots of how this is all fiction. Jill DeWit: Wow. S Jack Butala: So look, I don't want to blow my own horn here, but I am for a second, our horn. O2O rocks. O2O is set up to do this.

Panel discussions about the best practicies in the offline to online (O2O) industry when it comes to tracking and understanding traditionally offline interactions.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Mat is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits. But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs. Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman Competitions

The Reality of Pricing a Land Blind Offer Campaign (LA 1814) Transcript: Steven Jack Butala: Steve and Jill here. Jill K DeWit: Good day. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill K DeWit: and I'm Jill DeWit, broadcasting from sunny southern California still. Steven Jack Butala: Today I talk about the reality of pricing a land blind offer campaign. Pricing, pricing, pricing. Jill K DeWit: Geez, God, I just can't get away from it. Why are we always talking about pricing? Steven Jack Butala: Look, this is really timely for me. Jill K DeWit: Man. Steven Jack Butala: I feel compelled. Jill's going to do her nails during this entire episode. Jill K DeWit: Totally. Steven Jack Butala: I feel compelled to happily report that I very successfully completed, not only completed about a 12,000-unit mailer very recently and got it to O2O on schedule, but as a result ... Well, I'll get into it in a second. Jill K DeWit: Yeah. Steven Jack Butala: But a lot of really, really cool little micro changes happened throughout that process that's allowing me and the business partner that Jill and I have taken on to a bunch of these real estate deals ... Jill K DeWit: Oh, this latest mailer? Steven Jack Butala: ... To very effectively not just complete this mailer, but to really, we put a whole system in place to get to really never stop mailing out offers. Jill K DeWit: Yeah, we do that now and then, we shake it up. We'll bring in other people, try to divide up the work. It doesn't always go that way, but we sure try. Steven Jack Butala: What does that mean? Jill K DeWit: Oh, no, because we bring other people and sometimes I end up doing the work. And you'll hear about it tomorrow in the case study. It's not about you. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And I just mentioned offers to owners, but I hope you know by now, Jill and I have a full-blown commercial printing company that's completely dedicated to facilitating your offer campaigns. So we get it printed and in the mail, the entire deal start to finish. It's called offers2owners.com. You simply need to go to support@offers2owners.com and take a look around and see if it's for you. We send out between 700,000 and 1 million offers a month. So it's really worked out as a product for our members and non-members too, people in the business. Jill K DeWit: Can I just add a little note on that? Steven Jack Butala: Sure. Jill K DeWit: Because you just recently did a new order for ourselves, and they're constantly getting better. And it was kind of fun for you to show me, "Look at our company." Steven Jack Butala: Yeah. Jill K DeWit: "This thing's looking really good. Look how on if they are and how professional. I'm like, "This is awesome." Steven Jack Butala: The person that runs that operation, his name's Aaron Belt. We've been working with him for years now. And he's, like we talked about yesterday, he's got that personality type where we just all understand each other. He's making constant improvements, to the point now where he doesn't tell us any more. Jill K DeWit: We're just surprised, we're like, "Wow." Steven Jack Butala: Or just checks with us. There's a few parameters that we have about the number of promotions that we ... But outside of that, boy, he just is an order machine. Jill K DeWit: Mm-hmm. Michael wrote, "Hi, friends. There are many folks here who unexpectedly had a large number of buyers bid on a recent purchase." I wonder what that was. "When this occurs, do you actively focus on the same area and remail the same list but with much higher offer amounts, knowing that there are buyers actively looking in the area?" Buyers who bid on a recent purchase. Steven Jack Butala: Do you understand the question? Jill K DeWit: No.

The Reality of Pricing a Land Blind Offer Campaign (LA 1814) Transcript: Steven Jack Butala: Steve and Jill here. Jill K DeWit: Good day. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill K DeWit: and I'm Jill DeWit, broadcasting from sunny southern California still. Steven Jack Butala: Today I talk about the reality of pricing a land blind offer campaign. Pricing, pricing, pricing. Jill K DeWit: Geez, God, I just can't get away from it. Why are we always talking about pricing? Steven Jack Butala: Look, this is really timely for me. Jill K DeWit: Man. Steven Jack Butala: I feel compelled. Jill's going to do her nails during this entire episode. Jill K DeWit: Totally. Steven Jack Butala: I feel compelled to happily report that I very successfully completed, not only completed about a 12,000-unit mailer very recently and got it to O2O on schedule, but as a result ... Well, I'll get into it in a second. Jill K DeWit: Yeah. Steven Jack Butala: But a lot of really, really cool little micro changes happened throughout that process that's allowing me and the business partner that Jill and I have taken on to a bunch of these real estate deals ... Jill K DeWit: Oh, this latest mailer? Steven Jack Butala: ... To very effectively not just complete this mailer, but to really, we put a whole system in place to get to really never stop mailing out offers. Jill K DeWit: Yeah, we do that now and then, we shake it up. We'll bring in other people, try to divide up the work. It doesn't always go that way, but we sure try. Steven Jack Butala: What does that mean? Jill K DeWit: Oh, no, because we bring other people and sometimes I end up doing the work. And you'll hear about it tomorrow in the case study. It's not about you. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And I just mentioned offers to owners, but I hope you know by now, Jill and I have a full-blown commercial printing company that's completely dedicated to facilitating your offer campaigns. So we get it printed and in the mail, the entire deal start to finish. It's called offers2owners.com. You simply need to go to support@offers2owners.com and take a look around and see if it's for you. We send out between 700,000 and 1 million offers a month. So it's really worked out as a product for our members and non-members too, people in the business. Jill K DeWit: Can I just add a little note on that? Steven Jack Butala: Sure. Jill K DeWit: Because you just recently did a new order for ourselves, and they're constantly getting better. And it was kind of fun for you to show me, "Look at our company." Steven Jack Butala: Yeah. Jill K DeWit: "This thing's looking really good. Look how on if they are and how professional. I'm like, "This is awesome." Steven Jack Butala: The person that runs that operation, his name's Aaron Belt. We've been working with him for years now. And he's, like we talked about yesterday, he's got that personality type where we just all understand each other. He's making constant improvements, to the point now where he doesn't tell us any more. Jill K DeWit: We're just surprised, we're like, "Wow." Steven Jack Butala: Or just checks with us. There's a few parameters that we have about the number of promotions that we ... But outside of that, boy, he just is an order machine. Jill K DeWit: Mm-hmm. Michael wrote, "Hi, friends. There are many folks here who unexpectedly had a large number of buyers bid on a recent purchase." I wonder what that was. "When this occurs, do you actively focus on the same area and remail the same list but with much higher offer amounts, knowing that there are buyers actively looking in the area?" Buyers who bid on a recent purchase. Steven Jack Butala: Do you understand the question? Jill K DeWit: No.

The Reality of Pricing a Land Blind Offer Campaign (LA 1814) Transcript: Steven Jack Butala: Steve and Jill here. Jill K DeWit: Good day. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill K DeWit: and I'm Jill DeWit, broadcasting from sunny southern California still. Steven Jack Butala: Today I talk about the reality of pricing a land blind offer campaign. Pricing, pricing, pricing. Jill K DeWit: Geez, God, I just can't get away from it. Why are we always talking about pricing? Steven Jack Butala: Look, this is really timely for me. Jill K DeWit: Man. Steven Jack Butala: I feel compelled. Jill's going to do her nails during this entire episode. Jill K DeWit: Totally. Steven Jack Butala: I feel compelled to happily report that I very successfully completed, not only completed about a 12,000-unit mailer very recently and got it to O2O on schedule, but as a result ... Well, I'll get into it in a second. Jill K DeWit: Yeah. Steven Jack Butala: But a lot of really, really cool little micro changes happened throughout that process that's allowing me and the business partner that Jill and I have taken on to a bunch of these real estate deals ... Jill K DeWit: Oh, this latest mailer? Steven Jack Butala: ... To very effectively not just complete this mailer, but to really, we put a whole system in place to get to really never stop mailing out offers. Jill K DeWit: Yeah, we do that now and then, we shake it up. We'll bring in other people, try to divide up the work. It doesn't always go that way, but we sure try. Steven Jack Butala: What does that mean? Jill K DeWit: Oh, no, because we bring other people and sometimes I end up doing the work. And you'll hear about it tomorrow in the case study. It's not about you. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And I just mentioned offers to owners, but I hope you know by now, Jill and I have a full-blown commercial printing company that's completely dedicated to facilitating your offer campaigns. So we get it printed and in the mail, the entire deal start to finish. It's called offers2owners.com. You simply need to go to support@offers2owners.com and take a look around and see if it's for you. We send out between 700,000 and 1 million offers a month. So it's really worked out as a product for our members and non-members too, people in the business. Jill K DeWit: Can I just add a little note on that? Steven Jack Butala: Sure. Jill K DeWit: Because you just recently did a new order for ourselves, and they're constantly getting better. And it was kind of fun for you to show me, "Look at our company." Steven Jack Butala: Yeah. Jill K DeWit: "This thing's looking really good. Look how on if they are and how professional. I'm like, "This is awesome." Steven Jack Butala: The person that runs that operation, his name's Aaron Belt. We've been working with him for years now. And he's, like we talked about yesterday, he's got that personality type where we just all understand each other. He's making constant improvements, to the point now where he doesn't tell us any more. Jill K DeWit: We're just surprised, we're like, "Wow." Steven Jack Butala: Or just checks with us. There's a few parameters that we have about the number of promotions that we ... But outside of that, boy, he just is an order machine. Jill K DeWit: Mm-hmm. Michael wrote, "Hi, friends. There are many folks here who unexpectedly had a large number of buyers bid on a recent purchase." I wonder what that was. "When this occurs, do you actively focus on the same area and remail the same list but with much higher offer amounts, knowing that there are buyers actively looking in the area?" Buyers who bid on a recent purchase. Steven Jack Butala: Do you understand the question? Jill K DeWit: No.

Mat Boyle  is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions, and maximize their profits. But that's only part of the story,  O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty-driven exploitation and sexual slavery by opening centers in developing countries and using them as community hubs.   In this episode, Mat shares how a trip to Thailand affected him and decided to do that he does now.

I talk with Mat Boyle about modern day slavery, and his mission to fight it. Mat is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits. But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs. You can find more about Mat here: https://www.linkedin.com/in/mathew-boyle-08670510/

Mat Boyle for O2O - Online to Offline There is one thing that separates those who have an abundance of new clients and those who don't...It's Strategy - They have the right strategy to consistently prospect for new business opportunities. - They have the right strategy to consistently follow up on old leads and customers. - They have the right strategy to consistently market to their databases. - They have the right strategy to consistently build and engage with audiences across multiple platforms. It's not complicated, but it does take the one thing most sales teams lack and that's TIME. See, it's the gap between what you know needs to happen every day to be successful and what you're consistently able to achieve which determines your level of sales success. So how can Mat and the team at O2O help? With the right systems in place it's easy to build your own Outsourced Business Development team to create a cost effective solution to ensure your team performs at the highest levels of productivity and profitability. We can help you... - Build Direct Response Teams To Engage With Customers Through Online Chat - Create Strategic Outbound Prospecting Campaigns - Database Marketing Campaigns To Maximize Your Contacts - Relationship Campaigns To Drive Referrals - First Response Teams To Improve How You Handle Incoming Leads - Follow Up Strategies For Long Term Sales Pipeline What Makes Us Different? In any campaign, the key to managing consistency is to combine simple, repeatable systems with an integrated software solution. This enables you to measure every step, manage quality and drive maximum results. So before we even begin to build a team, we work with you on the foundations to ensure there is an effective process in place, all the training tools and the best software solution to manage the entire process. Only then are you ready to start recruiting your team. So let's connect and see how we can help. Questions for the Guest:  1. Mat I wanted to start the show with a bit about you and your journey in business because its and interesting one, tell me about your journey in business? It started in sales… 2. Often in business there comes a time when what we have been doing changes. What was that pivot time for you in 2015 – what happened, and what was the result? 3. That pivot in business has to led to a bigger mission and vision, what's that Mat? 4. How does O2O help businesses, what are the key benefits of working with you and the team? Increase Sales Activities Gain More Leverage of Time Generate More Leads Increase Sales Conversions Increase Revenues and Profits Lower Sales/Acquisition Costs Making An Impact In Communities Through Our Socially Conscious Model 5. Lets talk about what it takes to stay in business today? Profit lever framework, systems, support teams leadership and accountability 6. What does your ideal client look like and why? 7. What are some of the biggest results you've achieved for your clients? 8. What does the future hold for Mat and the team at O2O – tell me about the bigger vision and mission, paint me a picture.

欢迎收听雪球和喜马拉雅联合出品的财经有深度，雪球，国内领先的集投资交流交易一体的综合财富管理平台，聪明的投资者都在这里。听众朋友们大家好，我是主播匪石-34，今天分享的内容名字叫我相信：下一个互联网，仍然是互联网，来自互联网怪盗团。2006年，我在纽约的一家对冲基金混实习，主要工作是给交易员端咖啡。后来因为端咖啡的姿势不对，经常把盘子弄脏，连这个工作也丢掉了，改为整理世界金矿年鉴——也就是把几十本大书的内容输入到Excel里面去。这个工作很无聊，技术含量很低，但我从中第一次知道了世界上还有这么多国家，这些国家居然都是有人口、有产业的。每个星期一的午餐时间，基金会举办内部培训活动，主要是基金经理出来跟大家闲聊，回答各种各样的问题。有一天，出来闲聊的是新兴市场基金的负责人。那是个美国人，不过并不像一般的美国人那样孤陋寡闻，去过很多国家，其中既包括中国，也包括印度、巴西、南非。在讲了很多国际旅行和调研经历之后，他停顿了一下，很严肃地说：“中国过去十几年的经济发展让人印象深刻。很多人问我，下一个中国会在哪里。如果你去过中国内陆，理解中国的地区差距、城乡差距的话，就应该承认——下一个中国仍然是中国。我们现在所熟知的‘中国'，其实只是中国的一小部分而已。如果整个中国都能发展起来，那就是很多、很多个‘中国'，其规模之大、持续时间之长，会远远超过你们的预期。”从那时起，直到2021年，这位基金经理的话一直在应验，中国公司在国际分工中占据了越来越高的比例、越来越重要的地位。2021年以后，情况可能发生了变化，谁也不知道接下来会发生什么。不过，在这个瞬息万变的时代，一个预言能持续十五年，已经是非常了不起的了。在整个20世纪，看空美国的人一般而言都是失败的；在21世纪的前二十年，看空中国的人一般而言也失败了。当然，现在情况可能发生了变化，我们只能静观其变。过去的事情只能作为参考，关键是接下来要做什么。自从2021年下半年以来，我看到了无数看空互联网的言论——不止是看空几个互联网巨头，而是看空整个中国互联网行业。这些言论很真诚，言之凿凿，旁征博引，经常获得10万+的观看量和数千次的转发量。在中概股下跌了80%、恒生科技指数跌去三分之二的情况下。可惜，一切看空互联网行业的言论都是错误的。笃信这种言论的人，必将错过下一个十年乃至二十年的增长，必将错过一系列优质的投资对象，就像他们过去二十年错过了腾讯、苹果、谷歌一样。互联网是21世纪的巨灵，今后几千年的任何历史课本都不可能绕过。互联网时代将像地理大发现时代、工业革命时代一样，被视为全人类的高光时刻。严格地说，互联网比电力、内燃机和蒸汽机还要重要，因为它不仅是一种生产方式，也是一种生活方式。试想一下：在电力投入商业应用后的几十年内，我们不但拥有了各种电力设备，还拥有了电影、留声机这些奇幻的娱乐方式；电灯照明逐渐改变了我们的生物钟；电话则彻底改变了我们的沟通方式——把这些发明创造加在一起，才相当于现在的互联网。我还要强调一点：虽然人们经常讨论“产业互联网”(To B)，但未来十年最有前景的仍然是消费互联网(To C)。历史一再证明，护城河最深、发展潜力最大的公司，是那些直接接触消费者、在亿万人中建立起用户黏性的公司。认为产业互联网会取代消费互联网的核心地位的人，就像认为“硬科技”会取代互联网的核心地位的人一样，只见树木、不见森林。微软的消费级业务已经贡献了三分之一的收入和四分之一的营业利润。这家“产业互联网巨头”还在通过收购来扩大游戏业务，进入每一个家庭的客厅和卧室。苹果一直是一家彻底的消费硬件（及软件）公司，现在又通过个人空间、数字媒体、流媒体等付费服务，进一步提升收入和利润率，从而建立全世界最牢不可破的商业模式。亚马逊被认为是从消费互联网向产业互联网扩张最成功的公司，但过去几年，它在线下零售（含O2O）、生鲜电商、游戏、直播和影视内容方面的投入，要高于在云计算业务上的投入。谷歌在云计算方面的进步也很大，但是过去一年，它最引以为傲地是通过新的零售广告模式以及谷歌地图的新功能，让广告收入获得了持续增长；它旗下的YouTube在商业化方面也取得了重大进步。不要误会，我没有任何贬低“产业互联网”的意思，正如我没有任何贬低“硬科技”的意思。我只是想说，与消费互联网还能做到的事情比起来，一切其他产业都黯然失色。你是否跟某些分析人士一样，认为消费互联网已经见顶，没有新的领地可供开发了？那你就错了，因为用户圈地的结束不意味着应用发展的结束，后者还有很长的路要走呢。在虚的方面，整个互联网的娱乐内容生态才刚刚建立起来。全球的游戏玩家还只有30亿人，仅相当于互联网用户的60%；能够随时随地通过流媒体观赏长视频的人数就更少了。拜VR/AR技术和Web3.0所赐，元宇宙可能在今后二三十年内逐渐成真。我们今天在互联网上享受的娱乐之丰富，已经超过了我们祖辈最疯狂的梦想；但我们的孙辈将要享受到的东西，又将远超今日最疯狂的梦想。在实的方面，互联网对传统消费的渗透最多只进行了一半。从中国到美国，电商平台无不致力于日用食杂，并以此为基础介入上游，最终目的是改造农业这个庞大而古老的行业。在人工智能、大数据、机器人和无人机等技术的共同作用下，世界上越来越多的人将享受当日达或次日达服务；他们的线下消费体验也将得到大幅提升。在有条件的地方，消费与互联网的完全融合，将在21世纪内基本实现。每当我看到这些进步，每当我看到全世界的互联网技术人员、产品经理和运营人员在做什么，我看到的是一个生机勃勃的世界。正在过去的全球疫情，从根本上提升了企业和个人拥抱互联网、拥抱数字化生存的速度。其实，在今年年初，我是有些悲观的；可是在阅读了亚马逊、谷歌、苹果和微软的财报之后，我比以前任何时候都更乐观。我相信，无论这阵风暴要持续多久，在它过去之后，下一个互联网仍然是互联网。

Bret Keisling shares an excerpt from the "Owner to Owner" podcast with Jesse Tyler, who asks three employee owners at Hypertherm [www.hypertherm.com] to share why it's a great place for women to work. O2O has a special five-part series, Women in Manufacturing, dropping each Wednesday in March 2022. The full transcript of this episode, which includes links to all of the topics mentioned, is available on our website at https://www.theesoppodcast.com/post/mini-cast-175-women-in-manufacturing-hypertherm

Going Broke Land Investing or Not (LA1688) RERUN Transcript: Steven Butala: Steve and Jill here. Jill DeWit: Howdy. Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California. Steven Butala: Today, Jill and I talk about going broke land investing or not, hopefully not. This came up because somebody directly emailed me and asked me, "Am I going to go broke doing this?" And I said, "I don't know. Are you?" I mean, I can tell you... That's what this episode is about. I can tell you exactly how to go broke or how not to go broke, hopefully. And what it takes like in your soul, and in your skillset, and in your attitude, and everything. Jill has got a lot of notes too, because I think a lot of it... Jill talks to a lot more, "I'm thinking about joining, but I'm not sure yet," people. Jill DeWit: And this is one of their big concerns. Steven Butala: Yeah. Jill DeWit: And I tell them, here's exactly what you do then, and you won't go broke. Steven Butala: Excellent. I'm going to enjoy the show, just like you are, listener. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. Jill DeWit: Mike wrote, "I've seen a lot of talk and varying opinions on this. When would you remail the same acreage," and he put in bold, "Same acreage in a county you've mailed before. Would it depend on days on market and activity in the county, since some places will have a quicker turnover and change of ownership. Remailing after two months, I guess you'd piss off a lot of people, and it would be too soon to get a significantly different response or change of ownership. There must be a sweet spot. Any thoughts?" Steven Butala: So this question is not addressed in our formal education program, so it comes up. In fact, it comes up every single live event. It just comes up a lot. And it's a great question. And God, I hate when people answer questions like this, but I'm going to answer it like this. It's up to you. But I can tell you what we do, and I can tell you what other people do, and both are successful. We never ever remail the same acreage county, maybe in our lifetime. Steven Butala: What we do is, if we mail a county in, let's say, it doesn't matter, Minnesota, some specific county in Minnesota, I usually mail between five and 10 acres to begin with, or some number like that, depending on how the number check comes out. There's 5,000 properties in one county in Minnesota that are between one and five acres that don't have any improvements on them. Okay, bang. I'm going to mail it. If we have success, then we'd mail five to 10 acres. If we have success with that, then we mail 10 to 20 acres or whatever. Steven Butala: I cannot think of a single time in my entire career where I went back two months later because I had a bunch of success and remailed the same thing. So every time I get questions like this, this is what I ask myself. Why would you do that? And I bet you a dollar the answer is this. Because I don't want to buy any more data. I don't want to spend any more money. Jill DeWit: That's what you think is going on? Oh, that's interesting. Got it. Steven Butala: I already scrubbed all this data. It's already all in place. I'm happy with it. I got a good response on it. I'm just going to do it again. I want to skip that whole part of my life and just send it back to O2O, or maybe just call O2O and say, "Hey, can you just mail the same thing again?" Jill DeWit: I've heard people doing this when they thought they priced it so wrong, and they want to come back with a new price, and they want to hit the same area. I can kind of wrap my head around that one. Maybe you came in and you offered too little, you offered $100 an acre, and you realize, "Oops, I should have been offering $500 an acre." Something like that. And you're like,

Going Broke Land Investing or Not (LA1688) RERUN Transcript: Steven Butala: Steve and Jill here. Jill DeWit: Howdy. Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California. Steven Butala: Today, Jill and I talk about going broke land investing or not, hopefully not. This came up because somebody directly emailed me and asked me, "Am I going to go broke doing this?" And I said, "I don't know. Are you?" I mean, I can tell you... That's what this episode is about. I can tell you exactly how to go broke or how not to go broke, hopefully. And what it takes like in your soul, and in your skillset, and in your attitude, and everything. Jill has got a lot of notes too, because I think a lot of it... Jill talks to a lot more, "I'm thinking about joining, but I'm not sure yet," people. Jill DeWit: And this is one of their big concerns. Steven Butala: Yeah. Jill DeWit: And I tell them, here's exactly what you do then, and you won't go broke. Steven Butala: Excellent. I'm going to enjoy the show, just like you are, listener. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. Jill DeWit: Mike wrote, "I've seen a lot of talk and varying opinions on this. When would you remail the same acreage," and he put in bold, "Same acreage in a county you've mailed before. Would it depend on days on market and activity in the county, since some places will have a quicker turnover and change of ownership. Remailing after two months, I guess you'd piss off a lot of people, and it would be too soon to get a significantly different response or change of ownership. There must be a sweet spot. Any thoughts?" Steven Butala: So this question is not addressed in our formal education program, so it comes up. In fact, it comes up every single live event. It just comes up a lot. And it's a great question. And God, I hate when people answer questions like this, but I'm going to answer it like this. It's up to you. But I can tell you what we do, and I can tell you what other people do, and both are successful. We never ever remail the same acreage county, maybe in our lifetime. Steven Butala: What we do is, if we mail a county in, let's say, it doesn't matter, Minnesota, some specific county in Minnesota, I usually mail between five and 10 acres to begin with, or some number like that, depending on how the number check comes out. There's 5,000 properties in one county in Minnesota that are between one and five acres that don't have any improvements on them. Okay, bang. I'm going to mail it. If we have success, then we'd mail five to 10 acres. If we have success with that, then we mail 10 to 20 acres or whatever. Steven Butala: I cannot think of a single time in my entire career where I went back two months later because I had a bunch of success and remailed the same thing. So every time I get questions like this, this is what I ask myself. Why would you do that? And I bet you a dollar the answer is this. Because I don't want to buy any more data. I don't want to spend any more money. Jill DeWit: That's what you think is going on? Oh, that's interesting. Got it. Steven Butala: I already scrubbed all this data. It's already all in place. I'm happy with it. I got a good response on it. I'm just going to do it again. I want to skip that whole part of my life and just send it back to O2O, or maybe just call O2O and say, "Hey, can you just mail the same thing again?" Jill DeWit: I've heard people doing this when they thought they priced it so wrong, and they want to come back with a new price, and they want to hit the same area. I can kind of wrap my head around that one. Maybe you came in and you offered too little, you offered $100 an acre, and you realize, "Oops, I should have been offering $500 an acre." Something like that. And you're like,

The Solution to All Land Business Bottlenecks (LA 1684) Transcript: Steven Butala: Steve and Jill here. Jill K DeWit: Hi. Steven Butala: Welcome to the Land Academy Show, entertaining land, investment talk. I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit, broadcasting from the Valley of the Sun. Steven Butala: Today, Jill and I talk about the solution to all land business bottlenecks, and I would even venture to say all bottlenecks. Jill K DeWit: This is kind of like struggling week. Steven Butala: Struggling week? Jill K DeWit: I don't know. Because we talked yesterday about burnout. Today, we're talking about bottlenecks. I don't want to make it ... It's not bad week. It's not struggling week, but it's the beginning of the year. I hope you, like us, are taking a look around everything that you're doing and making sure going into 2022, am I doing it right? Am I motivated? Am I excited? Is my team excited? The goals and the things that we have forecast for this year, are we going to hit them? Are we all on the same page? And then you go, all right, what could be holding us back? What could be our bottlenecks? I want to talk about that. Steven Butala: Do you ever listen to a podcast or listen to someone speak or even read a book where everything's just, you can do this? Jill K DeWit: Oh. Steven Butala: This is how you ... You're great. You are a perfect person. Jill K DeWit: Jack Smiley, and everyone, and by golly, I like you. Steven Butala: Every single person that joins the Land Academy is successful and they smile all the way through and it's so easy. None of that's true. That's why. That's why we have a real podcast about real issues that deal ... We just are in the beginning of teaching this first year's Career Path, and everybody went around the table last week and talked about how successful they are. And then with this really negative tone in their voice, yeah, well, I only did $800,000 last year and netted 500,000 and that's not going to work for me. I'm not joking. Jill K DeWit: Isn't that funny? I know, yeah. Steven Butala: I'm not exaggerating at all. Jill K DeWit: It's true. That's why I'm giggling. Steven Butala: So that's my point. My point is we all know this works. Let's all take a minute and pat each other on the back, if that's what we need to do, Jill, here. Jill K DeWit: I didn't say that. Steven Butala: But the fact is- Jill K DeWit: I did not say that at all. Steven Butala: ... we're either going to improve tomorrow or we're not. So I don't care where you are in your business, if you're just starting or if you're not knocking it out of the park, I think improving tomorrow's in everyone's best interest, especially your own. Jill K DeWit: How about improve right this minute? Steven Butala: I see this very different than motivating employees. None of our employees listen to this, I'm sure. I'm sure they've had it. Jill K DeWit: But there's real bottlenecks and then there's in your head bottlenecks. That's how I see it. Steven Butala: But I'm really addressing not bottlenecks the topics of the show this week, because you're saying they're all negative and I just don't think they are. Jill K DeWit: Oh, we're starting off a little bit- Steven Butala: I think they need to be addressed. This stuff needs to be addressed. Jill K DeWit: Okay. I understand. Steven Butala: Before we get into it, for sure, really get into it, because I think that's how this episode is going with Jill, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And don't forget to subscribe on the Land Academy YouTube channel. Comment on the shows you like. Jill K DeWit: Dave wrote, "Getting my mailers ready is by far the largest speed bump in my process. Looking to be much more efficient with my time this year. Having said that, I'd really love to hear from anyone who has used the concierge data service with O2O, Offers2Owners.

The Solution to All Land Business Bottlenecks (LA 1684) Transcript: Steven Butala: Steve and Jill here. Jill K DeWit: Hi. Steven Butala: Welcome to the Land Academy Show, entertaining land, investment talk. I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit, broadcasting from the Valley of the Sun. Steven Butala: Today, Jill and I talk about the solution to all land business bottlenecks, and I would even venture to say all bottlenecks. Jill K DeWit: This is kind of like struggling week. Steven Butala: Struggling week? Jill K DeWit: I don't know. Because we talked yesterday about burnout. Today, we're talking about bottlenecks. I don't want to make it ... It's not bad week. It's not struggling week, but it's the beginning of the year. I hope you, like us, are taking a look around everything that you're doing and making sure going into 2022, am I doing it right? Am I motivated? Am I excited? Is my team excited? The goals and the things that we have forecast for this year, are we going to hit them? Are we all on the same page? And then you go, all right, what could be holding us back? What could be our bottlenecks? I want to talk about that. Steven Butala: Do you ever listen to a podcast or listen to someone speak or even read a book where everything's just, you can do this? Jill K DeWit: Oh. Steven Butala: This is how you ... You're great. You are a perfect person. Jill K DeWit: Jack Smiley, and everyone, and by golly, I like you. Steven Butala: Every single person that joins the Land Academy is successful and they smile all the way through and it's so easy. None of that's true. That's why. That's why we have a real podcast about real issues that deal ... We just are in the beginning of teaching this first year's Career Path, and everybody went around the table last week and talked about how successful they are. And then with this really negative tone in their voice, yeah, well, I only did $800,000 last year and netted 500,000 and that's not going to work for me. I'm not joking. Jill K DeWit: Isn't that funny? I know, yeah. Steven Butala: I'm not exaggerating at all. Jill K DeWit: It's true. That's why I'm giggling. Steven Butala: So that's my point. My point is we all know this works. Let's all take a minute and pat each other on the back, if that's what we need to do, Jill, here. Jill K DeWit: I didn't say that. Steven Butala: But the fact is- Jill K DeWit: I did not say that at all. Steven Butala: ... we're either going to improve tomorrow or we're not. So I don't care where you are in your business, if you're just starting or if you're not knocking it out of the park, I think improving tomorrow's in everyone's best interest, especially your own. Jill K DeWit: How about improve right this minute? Steven Butala: I see this very different than motivating employees. None of our employees listen to this, I'm sure. I'm sure they've had it. Jill K DeWit: But there's real bottlenecks and then there's in your head bottlenecks. That's how I see it. Steven Butala: But I'm really addressing not bottlenecks the topics of the show this week, because you're saying they're all negative and I just don't think they are. Jill K DeWit: Oh, we're starting off a little bit- Steven Butala: I think they need to be addressed. This stuff needs to be addressed. Jill K DeWit: Okay. I understand. Steven Butala: Before we get into it, for sure, really get into it, because I think that's how this episode is going with Jill, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And don't forget to subscribe on the Land Academy YouTube channel. Comment on the shows you like. Jill K DeWit: Dave wrote, "Getting my mailers ready is by far the largest speed bump in my process. Looking to be much more efficient with my time this year. Having said that, I'd really love to hear from anyone who has used the concierge data service with O2O, Offers2Owners.

How to Schedule Your Days Successfully (LA 1529) Transcript: S Jack Butala: Steve and Jill here. Jill DeWit: Hello. S Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California. S Jack Butala: Today, Jill and I talk about how to schedule your days successfully. Jill DeWit: All right, brain, go for it. S Jack Butala: Full disclosure, this is one of my favorite topics, and here's why. Not because I love to live in my calendar, but I love to make money. And this is the only way I know how to actually run a crew and make money and sleep at night, quite honestly. Jill DeWit: I thought you were going to say, I love to make fun of Jill. S Jack Butala: No, I don't want to ... Jill's amazingly good at this. She doesn't realize it, but we'll make fun of her in a minute. Jill DeWit: I kind of am. I mean, I do, on the big stuff. Maybe the little stuff, I kind of slack on, but remember I have my reasons why. We've talked about that. S Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're already a member, please join us on Discord. Jill DeWit: Sandy wrote, "I just joined Land Academy a couple months ago. Honestly, I have stuck with my mailing procedure. Oh, I stuck with my mailing procedure instead of starting from scratch with Offers 2 Owners." I'm curious what her old procedure was. I hope it wasn't handwriting letters with the family at dining room. S Jack Butala: You'll see. There's a reason this made it into- Jill DeWit: Oh, it's coming? Okay, good. I'm excited to see what this is. Okay, Sandy. Here we go. "Unfortunately, I received an email today that states I have to send my mailers first class." Oh, that's funny. S Jack Butala: But it's hilarious. Jill DeWit: Here come the questions. "Number one, is it standard practice to send first class?" S Jack Butala: Not at all. Jill DeWit: "Number two, does O2O require that offers be sent first class?" S Jack Butala: Heck no. Jill DeWit: "Number three, how many people send first class versus standard?" S Jack Butala: Very, very few, if that. Jill DeWit: "Four, other than the obvious price difference, has anyone tested to see if there are any other differences, ie. performance, ease of mailing, et cetera? Thanks so much for any help you can give, Sandy." Sorry. S Jack Butala: If you're over 80, this matters. Jill DeWit: I don't think it matters. S Jack Butala: If you're over 80 and you're receiving a letter. I don't even look at how it's stamped ever. I mean, none of us do. Jill DeWit: No. No, we don't. S Jack Butala: First class is something that happened like in World War II and, I'm not exaggerating. No. And it goes on, everybody had some stuff to say about this, me included actually on ... And if you want to see it all- Jill DeWit: Was she licking stamps? S Jack Butala: ... it's either he or she, we don't know. And no, they were using click to mail. And so Click2Mail, it's not even a competitor, but it's another way you can send mail for twice as much money, and it's very popular with non-members of Land Academy and everybody changes over. And even Sandy now goes on to say at the bottom of the string. It was too long for me to include in this. Jill DeWit: It said, so I get it? I hear ya? S Jack Butala: So Click2Mail went into this whole thing about, they sent it to all their people saying, "If you're sending these, this and this, and here's the regulations from the Post Office," and they cited it all. Jill DeWit: How sneaky. That's sneaky, making you think you have to do that. S Jack Butala: Our other members just jumped right in and took screenshots of how this is all fiction. Jill DeWit: Wow. S Jack Butala: So look, I don't want to blow my own horn here, but I am for a second, our horn. O2O rocks. O2O is set up to do this.

How to Jill-ify a Land Transaction (LA 1463) Transcript: Steven Butala: Steve and Jill here. Jill DeWit: Hey. Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sweet Scottsdale, Arizona. Steven Butala: Today, Jill and I talk about how to Jillify a land transaction. Jill DeWit: You came up with this. Steven Butala: This is a sentence Jill just said before we turned the camera on, just now. Jill DeWit: Yeah. Steven Butala: "Don't go all man on me and tell me the facts and the truth." Jill DeWit: Don't tell me about the year and the make and the model and why that car is dumb. That's not the point here. Steven Butala: What is the point? Jill DeWit: I was making a comment about the car. I was skipping along the top and you're like, "No, here's why this car's bad. This is what it's worth. This is what kind of mileage it gets. This is where it won't go." I'm like, "What the heck?" Steven Butala: Don't go up all man on me. Jill DeWit: Like, "That's not the point, at all." Oh my gosh, yeah. Steven Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free, and if you're a Land Academy member, please make sure you join us on Discord. Jill DeWit: Aaron wrote, "Newbie, first mailer, stage question. Is ParcelFact or NeighborScoop required right away for due diligence? I've been looking up properties at assessor sites, and the owner info seems to be available there. Also, I think there's a site to look up FEMA flood maps, checking the parcel on Google earth is a PITA? I don't know what that is, but possible without tools. Steven Butala: Pain in the. Jill DeWit: Oh, now I know what that is. Steven Butala: Is a PITA. Jill DeWit: Okay, got it. I didn't know that. I hadn't heard that before. That's funny. Am I correct in that tools like ParcelFact and NeighborScoop are more for productivity? Can't DataTree do most of this as well. Steven Butala: Hold on a second, I have a lot to say about this. This is in Discord. Jill DeWit: Go. Steven Butala: And I answered it in Discord this way, and I'm going to answer it here as well. Jill DeWit: Right. Steven Butala: You don't need Land Academy, you don't need NeighborScoop, you don't need O2O, you don't need any of this. I never had any of it. Never. And it took me 20 years to get where I am. It can take you two months with all these tools. You have this podcast that's free. There's all kinds of free stuff. You don't need to join Land Academy. You need to look at Land Academy like an insurance policy. If you do join Land Academy and follow along here and participate and actually watch the program and ask questions, you're going to make a fortune. It's either going to click in place for you or it's not. So no, you don't need these tools. Good luck. Jill DeWit: I was not expecting that. That's like a speech you give a kid. You know what? Nope, you don't need high school, you don't need college. You want to drop out now? Go right ahead. Nevermind. Steven Butala: And eat nothing but pop tarts. Good luck, kid. Jill DeWit: Sit on the couch, buddy, but it's not going to be my couch. Good luck. Oh my gosh. Call somebody who cares. Steven Butala: I personally- Jill DeWit: That's awesome. Steven Butala: This is the truth of it. I don't want to mansplain anything. Jill DeWit: Oh yeah, that's right, don't go all man on me. Steven Butala: I'm trying to micromanage what I say. Jill thinks in sound bites. The shorter, the better. Jill DeWit: That was not in the book by the way, about me and my personality, but I'm still learning. That's good. Steven Butala: Today's topic, how to Jillify a land transaction. Jill DeWit: Okay. Steven Butala: This is the meat of the show. Jill DeWit: Would you like to man explain, mansplain? Steven Butala: I'm about to give you a bunch of compliments here.

Understanding Money in Life (LA 1412) Transcript: Steven Butala: Steve and Jill here. Jill DeWit: Hi. Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California. Steven Butala: Today Jill and I talk about understanding money in life. And no, this is not going to be a lecture. Jill DeWit: Okay. Steven Butala: Jill said yesterday she's concerned this is going to be a lecture, no, it's not. This title came up for me, and it obviously made it to the light of the show because people ask me stuff, all the time, and I have been walking around the planet incorrectly perceiving a couple of things for quite some time. And I think it's funny that I've been misconceiving this, so we'll talk about it in a minute here. I think people understand accounting, just because I have an accounting background, and I think people understand real estate, and it's just not correct. People need to understand, or I need to be more clear, I guess I should say. Jill DeWit: Okay. Steven Butala: Are you taking notes? Jill DeWit: I am. Steven Butala: About what? Jill DeWit: Not about that. No, I'm just taking notes and thinking about some things I want to talk about with this. Steven Butala: Nobody understands money better than Jill, and I mean that. Most of the people I've ever had any type of relationship with are true cost center, and Jill is truly a walking profit center, and I'm amazed by her all the time. Whether it's at the grocery store, or buying a primary residence, or buying a trailer park, she just gets it. Jill DeWit: Thanks. Steven Butala: And I don't think there's any better compliment, well, there's probably some better compliments, but- Jill DeWit: Yeah, thanks. Steven Butala: For a former accountant, there's no better ... it's hard to find a person like that. Jill DeWit: Thank you. Steven Butala: Before we get into it, let's take a question posted by one of our members on the landinvesters.com online community, it's free. Jill DeWit: For the record, I think I learned ... there's some stuff that you taught me along the way, and really helped with, so thank you. I don't get all the credit, you helped. You're good, you're awesome. All right, James wrote- Steven Butala: This is a repeat question. Jill DeWit: Oh. Steven Butala: I made a mistake. It's actually from last Tuesday's question. Jill DeWit: Let's sub it with a different question. Or make up a question. Steven Butala: Yeah, make up a question is what I was going to say. Jill DeWit: Okay, let's make up a ... if I were going to read a question today, want to just read this one? Steven Butala: Yeah. Jill DeWit: Okay, I'll read this one. Steven Butala: Okay, sorry. Jill DeWit: Okay, Luke M. wrote, "Hey guys, I hope everyone had an amazing Christmas. I'm looking into Landmasters for helping me with mail merging and data scrubbing. I want to hear everyone's input if they have experience with them, or any suggestions on another VA service with these features to help me with the data part of the business. I've heard Jack and Jill mention outsourcing what you aren't good at, and focus on the strengths to be more productive. I suck at the data side of the house, and I was curious if anyone had a better company for these components, or if anyone's had a bad experience with Landmasters' services. Thanks so much, and happy new year." I want to add one little thing first real quick, don't worry anybody about mail merging, because O2O, offers to owners, will automatically do that for free. Now, that's- Steven Butala: Landmasters, here's the story of Landmasters. It's a group in the Philippines, run by an amazing person named Jillian. And she and her group, they contacted Jill and I years ago, at least two years ago, right? Jill DeWit: Oh gosh, more like four or five years ago. Four, I want to say. Steven Butala: And so, at first, I'm like,

Listen in as the VETS – Beyond the Uniform team discusses the Onward to Opportunity (O2O) free career training program for transitioning service members, veterans, and military spouses. Join Paul, Dave, and Bill as they talk with Kathryn Warren (Onward to Opportunity Program Manager for Camp Pendleton and San Diego) on how O2O provides free career training, professional certifications, and employee support services to transitioning service members, veterans and military spouses.  They'll also discuss how O2O leverages their training programs, industry partnerships, and comprehensive career coaching services to help prepare and match veterans to their next career. For more information on Onward to Opportunity (O2O): WebsiteFacebookLinkedInInstagramtwitter For more information on VETS - Beyond the Uniform: WebsiteEmailFacebookInstagramLinkedIn    

Undoing Old Real Estate Habits (LA 1374) Transcript: Steven Jack Butala: Steve and Jill here. Jill DeWit: Hello. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California. Steven Jack Butala: Today, Jill and I talk about undoing old real estate habits. Yesterday, Jill and I were lucky enough to be the guests on somebody else's show, where they primarily flip houses, and not to our surprise, but maybe to you as a listener your surprise, we were explaining to seasoned real estate professionals why sending out mail is the best way to create deal flow for yourself, and to create the best opportunity to find the cheapest property on the buy side, whether you're going to renovate it or not. There were a lot of jaws just on the desk, on the other side of the camera where people were just saying... These are people that are older than me. Jill DeWit: It was cool. It was flipping America. I don't know if you guys know I'm Roger Blankenship, I think it is. We had a really great conversation. Steven Jack Butala: Yeah. Jill DeWit: Before and after, and then I got a really nice followup email from him. Steven Jack Butala: Oh, you did? Jill DeWit: Yeah. It's going to tie into this. Got a nice email, after the show going, "Wow, oh my goodness." Literally saying, "I just learned some stuff." I'd love to talk about it more when we get into the show, because this is what happens. Steven Jack Butala: Good. Jill DeWit: We're undoing old real estate habits, and there's just another professional that said, "Oh my gosh, there's a little bit better way I could be doing this part of my business." Steven Jack Butala: Yeah. It made me personally question who our customer is, Land Academy, but we'll talk about that in a second, too. Jill DeWit: Okay. Steven Jack Butala: I thought I knew, but like everything, I didn't really know. Before we get into it, let's take a question posted by one of our members on the landinvestors.com, online community. It's free. Jill DeWit: Matthew wrote, "My name is Matt. I'm 24 years old, and I'm just finishing graduate school. I have some money saved up and I'm looking to start my land business before jumping into a full-time career. I have always dreamed of being an entrepreneur, and I'm particularly interested in real estate. Combine the two, and now I have a land business. Cheers, and good luck to all." That's super cool. Steven Jack Butala: On land investors, when people join our group, we ask them to just- Jill DeWit: Introduce. Steven Jack Butala: Yeah, and that's what this is. Jill DeWit: Say hi, introduce yourself. Steven Jack Butala: What this question or this comment caused me to think about, personally, and if you don't know already, Jill runs all the real estate part of all of these companies, and I handle the education part of it, and the lines of business, like NeighborScoop and O2O, and things like that. Jill gets to do all the fun stuff. Jill DeWit: Oh, right. Steven Jack Butala: I get to do the administrative stuff. Jill DeWit: Thanks. Last time I checked, you picked. You picked what you want to work on. Steven Jack Butala: This is causing me, lately, especially with the show we did yesterday... We're talking seasoned real estate professionals. It's caused me to question who our customer is, and I've decided I'd love to hear your opinion on this, Jill, because it ties right into Matt's thing here. Who's our customer? Who's the Land Academy customer? And I think there's two. Jill DeWit: Oh, I think there's many. Steven Jack Butala: Oh, really? Jill DeWit: Oh gosh, yes. Steven Jack Butala: You can't profile it? Jill DeWit: Nope. Just like our buyers, I stopped trying to assume I know what people want. The first time I assumed that no one's going to want this property way out here, you got to take a four wheel drive to it, I sold it so fast.

Going Broke Land Investing or Not (LA 1350) Transcript: Steven Butala: Steve and Jill here. Jill DeWit: Howdy. Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California. Steven Butala: Today, Jill and I talk about going broke land investing or not, hopefully not. This came up because somebody directly emailed me and asked me, "Am I going to go broke doing this?" And I said, "I don't know. Are you?" I mean, I can tell you... That's what this episode is about. I can tell you exactly how to go broke or how not to go broke, hopefully. And what it takes like in your soul, and in your skillset, and in your attitude, and everything. Jill has got a lot of notes too, because I think a lot of it... Jill talks to a lot more, "I'm thinking about joining, but I'm not sure yet," people. Jill DeWit: And this is one of their big concerns. Steven Butala: Yeah. Jill DeWit: And I tell them, here's exactly what you do then, and you won't go broke. Steven Butala: Excellent. I'm going to enjoy the show, just like you are, listener. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. Jill DeWit: Mike wrote, "I've seen a lot of talk and varying opinions on this. When would you remail the same acreage," and he put in bold, "Same acreage in a county you've mailed before. Would it depend on days on market and activity in the county, since some places will have a quicker turnover and change of ownership. Remailing after two months, I guess you'd piss off a lot of people, and it would be too soon to get a significantly different response or change of ownership. There must be a sweet spot. Any thoughts?" Steven Butala: So this question is not addressed in our formal education program, so it comes up. In fact, it comes up every single live event. It just comes up a lot. And it's a great question. And God, I hate when people answer questions like this, but I'm going to answer it like this. It's up to you. But I can tell you what we do, and I can tell you what other people do, and both are successful. We never ever remail the same acreage county, maybe in our lifetime. What we do is, if we mail a county in, let's say, it doesn't matter, Minnesota, some specific county in Minnesota, I usually mail between five and 10 acres to begin with, or some number like that, depending on how the number check comes out. There's 5,000 properties in one county in Minnesota that are between one and five acres that don't have any improvements on them. Okay, bang. I'm going to mail it. If we have success, then we'd mail five to 10 acres. If we have success with that, then we mail 10 to 20 acres or whatever. I cannot think of a single time in my entire career where I went back two months later because I had a bunch of success and remailed the same thing. So every time I get questions like this, this is what I ask myself. Why would you do that? And I bet you a dollar the answer is this. Because I don't want to buy any more data. I don't want to spend any more money. Jill DeWit: That's what you think is going on? Oh, that's interesting. Got it. Steven Butala: I already scrubbed all this data. It's already all in place. I'm happy with it. I got a good response on it. I'm just going to do it again. I want to skip that whole part of my life and just send it back to O2O, or maybe just call O2O and say, "Hey, can you just mail the same thing again?" Jill DeWit: I've heard people doing this when they thought they priced it so wrong, and they want to come back with a new price, and they want to hit the same area. I can kind of wrap my head around that one. Maybe you came in and you offered too little, you offered $100 an acre, and you realize, "Oops, I should have been offering $500 an acre." Something like that. And you're like, "And this is such a good area.