SocialCommBroadcast

SocialCommBroadcast

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When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how consumers and organizations communicate and operate. This event will showcase the best examples and case stu…

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  • May 12, 2009 LATEST EPISODE
  • infrequent NEW EPISODES
  • 1h 17m AVG DURATION
  • 2 EPISODES


Latest episodes from SocialCommBroadcast

Business Development Institutes Social Communications Case Studies

Play Episode Listen Later May 12, 2009 65:33


10:20 AM - 10:40 AM Case Study 5Case Study: FUJIFILM's ZSPOTNOW - Building Community & Buzz Around Digital Cameras Presented by: Diane Rainey, Group Manager, Corporate Communications, Fujifilm Holdings America Corporation Adam Yates, Group Director, Corporate Communications, FUJIFILM Holdings America Corporation 10:40 AM - 11:00 AM Case Study 6Case Study: Creating New Revenue Opportunities With Social Media Presented by: Robin Fray Carey, CEO and Co-Founder, Social Media Today LLC & Erin Fagan, Marketing Director, Teradata 11:00 AM - 11:20 AM Case Study 7Case Study: Setting up the Listening Grid Presented by: David Alston, Vice President of Marketing and Community, Radian6

Business Development Institutes Social Communications Case Studies

Play Episode Listen Later May 12, 2009 88:50


8:50 AM - 9:10 AM Case Study 1Coca-Cola Conversations – Connecting an Iconic Brand to its Fans Presented by: Philip Mooney, Director, Heritage Communications, The Coca-Cola Company 9:10 AM - 9:30 AM Case Study 2Case Study Presentation:The MTV Case Study: How MTV engages its viewers for innovation. Co-Presented by: Diane Hessan, President and CEO, Communispace Corporation and Allison O’Keefe Wright, VP Consumer Insight, MTV 9:30 AM - 9:50 AM Case Study 3Case Study: Tyson: Tweeting & Feeding With Social Media Presented by: Ed Nicholson, Director of Corporate Community and Public Relations, Tyson Foods, Inc.9:50 AM - 10:10 AM Case Study 4Case Study: Boston College Collaborates With Wikis & Other Social Media Presented by: Gerald C. Kane, Ph.D., Assistant Director of Information Systems, Carroll School of Management, Boston College

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