Podcasts about consumer insights

Welcome to the Water Quality Association Podcast, the podcast from WQA, the leading voice of the water treatment industry. Find us at https://wqa.org. In this episode of the WQA Podcast, we rewind the tape and look back at some of the highlights from 2025. We'll hear thoughts and reflections from the Mid-Year Leadership Conference, the Consumer Insights report, the Manufacturers Survey, WQA CEO Pauli Undesser's TedX Folsom speech, we'll hear about the science of salt and water treatment, innovation involving a high school student, and water treatment for agriculture. Happy Holidays from WQA! Interested in becoming a member? Learn more at https://wqa.org/membership.

S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan SthanunathanIn Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail's biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands relied on surveys to understand shoppers. But what people say doesn't always match what they do.Enter AI-powered shopper insights!Joining the conversation are Trevor Sumner (CEO of i-Genie AI) and Stan Sthanunathan (Executive Chairman of i-Genie AI, former EVP at Unilever and VP at Coca-Cola). Together, they reveal how billions of unfiltered signals — from searches, reviews, and social posts — can be transformed into real-time, actionable consumer insights that reshape retail decision-making.What You'll Learn in This Episode:Why traditional consumer surveys are breaking downHow AI and natural language processing uncover real customer behaviorThe role of empathy vs sympathy in understanding consumersHow disruptor brands are reshaping competitive landscapesWhy augmented intelligence (AI + human insight) is the future of retail strategy and consumer insightsSubscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsTrevor Sumner, CEO, i-Genie.AI - https://www.linkedin.com/in/trevorsumner/Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO at i-Genie.ai, the leading AI platform for consumer insights, revolutionizing an industry that had been dominated with antiquated survey methodologies by synthesizing tens of billions of searches, social and video posts, ratings and reviews and market data for industry leaders like Kenvue, Unilever, Coca-Cola, Bayer, Clorox and more.Previously, Mr. Sumner was Head of AI and Data Platform products for Raydiant, a leading VC-backed digital experience platform that is transforming over 250,000 digital touch points across 4,500 clients with AI, computer vision and data.Mr. Sumner came to Raydiant when it acquired Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality, where Mr. SUmner served as CEO. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.Stan Sthanunathan, Executive Chairman, i-Genie.AI - https://www.linkedin.com/in/stan-sthanunathan-1ab4035/Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021.Post retirement he has started an AI/ML enabled company called i-Genie.AI focused on delivering near real time insights and ideas to help business identify Next Big Thing. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.Stan co-authored a paper on Building an Insights Engine that was published in Harvard Business Review, Sept 2016. He has also co-authored a book titled AI for Marketing and Product Innovation.He was awarded Lifetime Achievement award at TMRE 2022 event.Chapters:00:00 Previews 01:23 Show Intro 04:43 The Consumer Sentiment Gap 05:37 Welcome Trevor Sumner & Stan Sthanunathan 06:30 Backgrounds of Trevor and Stan 09:11 Challenges in Understanding Consumers 16:58 The Evolution of Influencers 18:32 Limitations of Surveys and the Need for AI 25:46 Augmented Intelligence: AI + Human Insight 31:46 Challenges in CPG Innovation 33:02 Innovate: A Data-Driven Product 34:42 AI and Predictive Analytics 36:21 Democratizing Data Access 38:07 Mindset Shift for Rapid Actions 40:46 Adopting AI in CPG 48:16 Retailers and Data Utilization 52:59 Future of Brand Understanding 57:23 Conclusion and Contact Information 58:15 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

What happens when survey-based consumer research gets replaced by real-time, AI-orchestrated insight? At GroceryShop 2025, host Kirat Anand sits down with Trevor Sumner, CEO of iGenie.ai, to unpack how the company is redefining a $35B insights industry. They explore: - Why traditional surveys fail — and why 70% of responses are unusable - How iGenie analyzes billions of real consumer signals across search, social, video, and reviews - How AI-driven insight accelerates innovation cycles from 18 months to 2–3 months Join the conversation with our global retail community at www.globalretailleaders.com

This week on Swimming with Allocators, Elizabeth Egan of TIFF Investment Management shares her journey through the investment industry, offering insights from her experiences as both an LP and GP, and highlighting the valuable lessons learned from her time in the consumer sector. The conversation also explores TIFF's focused approach to private markets, why brand and network effects matter in venture investing, and the necessity of diligence and unique perspectives to identify emerging managers in a competitive landscape. Key takeaways include the importance of building long-term relationships, the critical role of GP talent density, and how LPs can generate strong returns by backing early-stage, specialist managers. Also, don't miss our insider segment as Shane Goudey of Sidley discusses how fund managers are increasingly engaging with the secondary market and adopting creative structures like continuation funds and preferred equity to provide liquidity options and manage complex relationships with limited partners. Highlights from this week's conversation include: Welcome, Introductions, and Elizabeth's Career Journey (0:42) Benefits of Early LP Experience and Investment Perspective Shift (3:07) The Importance of Evaluating Deals with the "Sniff Test" (4:43) How Consumer Packaged Goods Experience Informs Investing (6:39) The Role of AI in Venture Capital and the Importance of Judgment (8:37) Human-Centric Strategies and Network Effects in Venture Capital (10:19) Defining Success at TIFF and Generating High Returns (14:07) Discussion of Venture and Private Equity Liquidity Strategies (18:12) The Negotiation Layers in SPV and Fund Structures (23:35) Rationale Behind TIFF's Focus on Specific Market Segments (26:19) How TIFF Selects and Builds Relationships With Early Managers (28:43) Communicating Early Investment Focus to Clients (31:10) Growing With Managers Through Direct and Fund Investments (32:55) Seeking Long-Term Vision in Fund Managers, Not Just Investors (35:09) The Future of Venture: GP Talent Density and Market Trends (37:59) The Importance of Finding Breakout GPs and Parting Thoughts (41:02) TIFF Investment Management TIFF is an OCIO (Outsourced Chief Investment Office) founded by the Rockefeller and MacArthur Foundations to serve the nonprofit community. TIFF manages approximately $10 billion in assets as of September 30, 2025, including roughly $3.0 billion overseen by the private markets team across venture capital, private equity, and direct equity strategies. Learn more at https://www.tiff.org. Sidley Austin LLP is a premier global law firm with a dedicated Venture Funds practice, advising top venture capital firms, institutional investors, and private equity sponsors on fund formation, investment structuring, and regulatory compliance. With deep expertise across private markets, Sidley provides strategic legal counsel to help funds scale effectively. Learn more at sidley.com. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Elizabeth Egan is a Director at TIFF Investment Management. The views expressed on this podcast are her own and are for informational purposes only. They should not be construed as investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services. Any examples or discussions are intended for general educational purposes and should not be relied upon for making investment decisions. Past performance is not indicative of future results. Investments in private funds involve a high degree of risk, including the potential loss of principal. TIFF does not endorse, sponsor, or approve any advertisements that may appear during this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her unique experience launching VaynerMedia APAC and advising Meta, TikTok, and Salesforce on emerging platforms. She reveals her "day trading attention" framework for spotting underpriced channels before competitors, the owned-earned-paid testing methodology that validates creative before media spend, and live shopping strategies that generated million-product sales in minutes across global markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott and Hayley have a special episode with a comprehensive recap of what really happened and why for Cyber Week 2025! Caila Schwartz, Director of Consumer Insights and Strategy Retail and Consumer with Salesforce explains it all. From global, to US and even Canada and Mexico. We talk through categories and how AI influenced this years biggest sales. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Caila Schwartz LinkedIn: https://www.linkedin.com/in/caila-schwartz/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

This episode of The Food Professor Podcast takes a deep dive into one of the most powerful forces now reshaping the food industry: the rapid rise of GLP-1 weight-loss drugs such as Ozempic and Wegovy. Hosts Michael LeBlanc and Dr. Sylvain Charlebois begin with a run-through of current food and retail headlines, including controversy at Campbell Soup, conversations around AI adoption and innovation in the food sector, and early teasers from the 2026 Canada Food Price Report. These stories set the stage for this week's feature discussion: how GLP-1 medications are altering what consumers eat, where they shop, and which products they choose.The heart of the episode features an in-depth interview with Ransom Hawley, Founder and CEO of Caddle, a Canadian mobile-first consumer insights platform with access to real-time behavioural data. Hawley shares new Canadian research showing GLP-1 household usage has jumped from 10% to 14% over two years, a dramatic 40% increase. Equally important is the shift in why people are taking these drugs: where most users initially relied on them to manage type-2 diabetes, an increasing number now use them primarily for weight loss. That consumer pivot mirrors rapid adoption trends in the United States and offers important clues about what's coming next for Canadian retailers, manufacturers and restaurants.Hawley reveals that GLP-1 users report eating less, losing weight, buying fewer groceries, and reducing restaurant visits. Consumption of alcohol, sugary beverages and impulse-driven snack foods is falling, while protein-rich foods, functional beverages and satiety-oriented products are gaining momentum. Categories seeing the steepest declines include bakery goods, packaged cookies, chocolates, soft drinks and sweet snacks—all long-time staples of convenience-driven food consumption. This suggests a structural shift, not a temporary fad.The conversation expands to consider the broader implications. As GLP-1 usage rises, brands face new challenges and opportunities: How should they reformulate products for consumers who eat less? Should retailers redesign planograms to reflect category shrinkage? Will foodservice operators pivot toward protein-forward meals, smoothies and portion-smart menu strategies? As the hosts discuss, this is the first time since COVID-era lockdowns that such a large segment of the population is simultaneously changing eating behaviours, and its ripple effects will reshape category strategies, promotional plans, and innovation pipelines.By the end of the episode, one thing is clear: GLP-1 drugs are not just a pharmaceutical phenomenon—they are transforming food culture, retail economics, and consumer expectations. Retailers and brands that ignore this shift risk falling behind; those who understand it may unlock a once-in-a-generation competitive advantage. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries. She reveals how Dirt Is Good maintains one human truth about play and discovery, while manifesting as football in Brazil and Holi festivals in India. You'll discover her framework for separating human truths from trends, her method for using AI to handle the 80% while humans focus on the crucial 20%, and why stepping back to understand your brand world is marketing's most underrated strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Bartelme is the associate director and global food analyst for Mintel's Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special discount at the end of the episode!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Insights and marketing is really a match made in heaven. On this week's episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank's latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence.

Most brands treat consumer feedback like a necessary evil. Chris Bellinger, Chief Creative Officer at PepsiCo Foods US, reveals how top creative teams turn feedback into their secret weapon. Chris bridges the gap between bold creative vision and consumer truth, transforming how iconic brands like Lay's and Doritos connect with audiences. In this episode hosted by Nataly Kelly, CMO at Zappi, Chris walks us through the strategies and tactics that will save your best creative ideas from dying in focus groups. Discover Chris' 70-20-10 framework for balancing proven strategies with breakthrough risks, learn the "bulletproofing" method that strengthens ideas without killing creativity, and understand why the best feedback comes from in-environment testing rather than traditional focus groups. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kris Sollid, R.D., is the Senior Director for Research and Consumer Insights at the International Food Information Council (IFIC). A registered dietitian with a passion for improving nutrition science communications, his role at IFIC includes leading consumer research projects, educational resource development, social and traditional media engagement, and written contributions to various consumer, trade, and peer-reviewed publications. In this episode of Food Safety Matters, we speak with Kris [1:20] about: The methodology and key metrics of IFIC's 20th annual "Food and Health Survey," which found that consumer confidence in the safety of the U.S. food supply has hit a 13-year low Specific beliefs driving consumers' declining confidence in U.S. food safety, including the perception of food corporations prioritizing profits over safety, as well as the perceived inadequacy of federal regulatory oversight of the food supply Key findings from IFIC's supplemental "Americans' Perceptions of Food Recalls" survey Whether consumer concerns about rising recall rates reflect reality, based on FDA and USDA recall data How high-profile recalls associated with severe or far-reaching foodborne illness outbreaks may influence consumer perceptions about the number of recalls Another IFIC supplemental survey on Americans' perceptions of FDA's Generally Recognized as Safe (GRAS) program, and what the results say about consumer confidence in food safety, as well as their GRAS awareness The potential influence of U.S. Health Secretary Robert F. Kennedy Jr.'s (RFK Jr.'s) "Make America Healthy Again" (MAHA) movement on consumer perceptions of food ingredient safety in the U.S. food supply and the federal government's responsibility for oversight. Resources 2025 IFIC Food & Health Survey: A Focus on Food & Nutrition IFIC Spotlight Survey: Americans' Perceptions of Food Recalls IFIC Spotlight Survey: Americans' Perceptions of the U.S. FDA GRAS Program Survey: Confidence in U.S. Food Safety Hits Record Low, Foodborne Pathogens Are Top Concern

Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community impact. In this conversation with host Nataly Kelly from Zappi, Marissa reveals:the "script insight" framework that turned social criticism into beloved campaignsthe three-pillar international expansion model prioritizing fan potential over current popularityher "no NFL season" philosophy that keeps 300+ million fans engaged through combine, draft, and off-season drama cyclesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this insightful episode of The Voice of Retail podcast, host Michael LeBlanc welcomes Malin Andrée, EY Global, EMEIA and Nordics Retail Leader, and Jon Copestake, EY Global Consumer Senior Analyst, to unpack the latest findings from EY's Future Consumer Index—a global study tracking the shifting habits and expectations of 20,000 consumers across 27 countries.Now in its fifteenth edition, the Future Consumer Index offers a rare longitudinal lens on how consumer priorities have evolved—from pandemic-era resilience to today's tech-driven retail reality. Malin and Jon share how shoppers are balancing convenience, price, sustainability, and experience—and how these trade-offs are forcing retailers to rethink strategy from the store floor to the C-suite.The conversation dives deep into store transformation, as physical retail evolves from simple sales outlets into experience centers, media platforms, and fulfillment hubs. Malin explains how retailers must move beyond old performance metrics like revenue per square meter to measure stores' contribution to customer lifetime value and acquisition within a true omnichannel ecosystem.Jon highlights the fast-emerging world of retail media—and why harnessing loyalty data, in-store analytics, and smart signage can unlock new value streams. Yet he cautions that personalization must serve the shopper, not overwhelm them. The pair also tackle the ongoing tension between sustainability and affordability: consumers say they care, but behavior still lags. Retailers, they argue, have both the scale and responsibility to lead the charge toward circular models and more efficient supply chains.From AI-powered personalization to augmented reality overlays, Malin and Jon identify which technologies are overhyped and which are quietly transformational. They discuss why RFID may be due for a renaissance when paired with AI, how AR could soon enhance way-finding, pricing, and promotions, and why the metaverse hype has given way to practical, data-driven retail innovation. Link to the report: https://www.ey.com/en_gl/insights/retail/should-retailers-close-stores-or-make-them-work-harder The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn's journey toward certification and what it means for their partners and advertisers, while Andy gives a behind-the-scenes look at the audit process and how it sets clear standards for measurement.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠Email Jasravee at jasravee@gmail.com

On our very first episode of season 4 (!!) host Jess Gaedeke is joined by Pavi Gupta, VP of Insights & Analytics at Chobani, to explore how curiosity and unconventional thinking can spark breakthrough insights, the story behind how J&J turned an irrational fear into innovation, and why today's insights leaders must champion the “power of and” to drive true business impact. 

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behavioral economics to commercial challenges, emphasizing the importance of context and delivery in experiments. He highlights the pitfalls of relying on sanitized test environments that may not accurately reflect real-world pressures faced by consumers. Listeners will gain a deeper understanding of the two classes of problems in consumer behavior, precedented and unprecedented, and learn how to design smarter trials that yield actionable insights. The conversation dives into compelling case studies, including a project with Deliveroo that optimized their subscription model and another with Lloyds Bank that significantly improved their online home insurance renewal process. As you tune in, consider how your own business decisions might be influenced by misleading data or assumptions about customer experiences. Henry's expertise encourages a critical evaluation of the behavioral nudges you implement and how they might perform under real-world conditions. In this episode: Understand the importance of context in business experimentation. Explore the difference between precedented and unprecedented consumer behavior problems. Learn how to design effective trials that predict customer behavior accurately. Discover the impact of behavioral nudges and when they may need to be simplified. Gain insights from case studies with Deliveroo and Lloyds Bank on optimizing customer journeys. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/540. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insight into decisions, where AI (and synthetic research) will matter most by 2026, and how cross-functional squads can turn insights from an order-taking function into a true strategic partner backed by ROI evidence and real examples (Visa, NFL, PepsiCo).Key Points:How to centralize “why” data and integrate it with your “what” data for faster, better decisions.A playbook to defragment insights and stand up a connected, always-on system.Relationship moves that turn marketing–insights tension into durable trust and impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of MAFFEO DRINKS, host Chris Maffeo speaks with Matilda Andersson, Managing Director at Truth Consulting, about transforming how drinks brands approach consumer insights and market research.The conversation explores why traditional focus group research fails to capture authentic consumer behavior, and how ethnographic research (observing people in bars, homes, festivals, and unexpected locations) reveals the cultural truths that drive brand success.Matilda introduces "the trend of ignoring trends," explaining the critical difference between fast-moving fads (TikTok dances, viral flavors) and slow-changing cultural fundamentals (rituals, occasions, social connections) that brands should actually focus on.We examine the premium positioning trap where every brand claims to be premium, creating bland homogenization rather than differentiation.The discussion challenges conventional wisdom about Gen Z drinking habits, revealing they're drinking differently rather than abstaining, and explores why generational commonalities matter more than manufactured differences.Why occasions and rituals as more valuable strategic frameworks than demographic targeting, showing how brands must earn relevance in existing consumer moments rather than creating artificial ones.Key topics include participant observation methodology, brand self-awareness, cultural rituals in modern context, qualitative research integration with quantitative analysis, and how brands can actively shape culture rather than passively follow trends.Timestamps :00:00 - Introduction: Insights, Rituals & Cultural Role of Drinks02:15 - Matilda Andersson Background: Career in Consumer Insights & Drinks Industry05:30 - Cultural Role of Drinks: Historical Context & Modern Rituals08:45 - The Trend of Ignoring Trends: Fast vs Slow Cultural Change12:20 - How Brands Can Differentiate What's Worth Pursuing15:40 - Brand Self-Awareness & The Premium Positioning Trap19:10 - Understanding Your Brand's Core vs Chasing Competition22:35 - Probable Futures: Active Cultural Participation vs Passive Reception25:50 - The Spritz Example: When Trend-Chasing Goes Wrong28:20 - What is Ethnographic Research? Definition & Methodology31:15 - Real Insights Happen at the Bar (and McDonald's)34:25 - The Laziness Problem: Why Brands Don't Observe Enough36:50 - Gen Z Drinking Myths: They're Drinking Differently, Not Less39:20 - Generational Commonalities & Occasions Over Demographics42:10 - Wrap-up: Key Takeaways on Cultural Insights & Ethnographic Research

Will Krieger and Erin Dougherty, of strategic insights firm The Directions Group, join QSR Uncut this week to break down what's happening industry-wide and how restaurants are reacting to satisfy consumers' ever-changing needs. We talk everything from MAHA to menu simplification to shifting occasions, macro challenges, value, and a whole lot more. The Directions Group works with brands to make sense of it all, respond to current trends, and help get on the front foot of future evolutions in diner behavior. For more after listening, visit here. This episode was sponsored by our partners at The Directions Group.

In this new episode of the Hit Record Podcast, Meredith Olmstead sits down with Nida Ajaz, FI GROW's Senior VP of Marketing, to discuss how micro surveys:  short, one or two-question polls can deliver powerful insights for credit unions and community banks. They explain why these simple tools are especially valuable in an AI-driven search environment and how they can help financial institutions personalize member experiences, improve content strategies, and identify hot leads faster.Key Takeaways:Micro surveys capture real-time member insights with just one or two questionsThese small data points help personalize journeys and improve content strategyEmbedding surveys across email, web, and social helps gather ongoing feedback

Visa's Paula Guarín, Head of Consumer Insights & Marketing Analytics for Latin America & the Caribbean (LAC), joins Karen Lynch to unpack how a 13-person team blends primary research with transactional data to drive brand and business results. Paula shares her career path from agency intern to regional leader, explains why embedding insights leaders in-country matters, and breaks down six priority areas—from agile testing to say-do correlation and ROI on insights.She also spotlights region-specific dynamics (Brazil/Argentina vs. Mexico/DR), double-digit e-commerce growth, and how agentic AI may reshape purchase behavior. Plus: building revenue by selling research to clients, Visa University's role in upskilling, “five trends in five minutes,” and fresh learnings on ultra-affluent travelers and category liquidity. A masterclass in impact, communication, and human-centered research at scale.Key Discussion Points:Team design: In-country insight leads + regional standards for speed and comparability.Data fusion: Precise surveys + transactional “do” data to measure real impact.Core priorities: Thought leadership, agile testing, tracking/MMM, descriptives, say-do, and client-funded studies.Regional nuance: Different disruption levels (Brazil/Argentina vs. Mexico/DR) and why local vendors matter.Trends: Double-digit e-commerce growth and early signals of AI agents influencing purchases.Resources & Links:VisaIIEX LATAMWalmart LuminateYou can reach out to Paula Guarin on LinkedIn.Many thanks to Paula Guarin for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

EP 407 - What does it really take to build a food empire from scratch? We're giving our chat with John B Stapleton - serial entrepreneur, investor, and co-founder of the New Covent Garden Soup Company and Little Dish a re-run to remind us about the hard-won lessons behind his multi-million-pound successes.From inventing the UK's fresh soup category to mentoring today's challenger brands, John shares his insights on:Why resilience beats a “genius idea” every timeHow to raise investment when the market is stacked against youThe truth about failure - and why it's the best teacher for entrepreneursBootstrapping until you “know what you're doing”The entrepreneurial ego: small “e” vs big “E”Whether you're launching your first startup or scaling towards exit, this episode is packed with real-world advice on how entrepreneurs really win - and why sometimes failure is the very thing that sets you up for millions.Perfect for founders, investors, and anyone navigating today's uncertain business landscape.*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*Spotify Video Chapters:00:00 BWB with John Stapleton 00:40 John's Background and Achievements01:19 Current Business Climate and Challenges04:22 Investment Strategies and Advice12:45 Mentoring and Advising Startups14:25 Mission Ventures and Investment Platforms18:17 Entrepreneurial Traits and Success24:43 The Birth of Lamborghini25:22 The Cult of Entrepreneurial Personality26:29 The Value of Failure28:51 Consumer Insight and Resilience30:05 The Fresh Soup Revolution34:21 Quickfire - Get To Know John41:26 Wrap UpWatch and subscribe to us on YouTubeFollow us:InstagramTikTokLinkedinTwitterFacebookIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.me

Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse's MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.

In this conversation, Rona Williams, Senior Director of Strategic Innovation at Bragg Live Foods, shares insights into the company's rich legacy, innovative product development, and commitment to wellness. She discusses the importance of maintaining brand integrity while navigating market trends, the role of B Corp certification, and lessons learned from her previous experience in the toy industry. Rona emphasizes the significance of efficacious ingredients in their products and offers advice for aspiring marketers. The conversation also touches on creative uses for apple cider vinegar and the vision for a better world where everyone has access to healthy food.Takeaways:Bragg Live Foods is a legacy brand with a focus on innovation.The company supports plant-based diets and wellness.Maintaining brand integrity is crucial for legacy brands.Efficacious ingredients are essential for consumer trust.B Corp certification aligns with Bragg's values of wellness and community.Lessons from the toy industry can apply to food marketing.Storytelling is key in marketing and brand positioning.Creative uses for apple cider vinegar extend beyond consumption.Access to healthy food is a fundamental right.Younger generations are more open to exploring diverse career paths.Sound bites:"We're a hundred plus year old startup."“Becoming a B Corp was a natural extension of who we've always been.”“60 % of our management team is women.”“Acetic acid is the compound within apple cider vinegar that brings forth the efficaciousness, if you will, or the benefits.”“With 750 milligrams of acetic acid, it's been shown to support healthy weight levels, blood glucose levels, cholesterol levels.““We ensure that every serving has that 750 milligrams of acetic acid in it so that when you're consuming you have those benefits as well.”“People are using our pineapple turmeric ACV, which is absolutely delicious and perfect for summer, in all things, including salad dressings and mocktails.”"Apple cider vinegar (ACV) is an amazing for hair."“If you're in marketing, being a good storyteller is super critical because if your message doesn't ever come across, then you're not being effective as a marketer.”“Everyone deserves to have access to good food, housing, and education”Links:Rona Williams on LinkedIn - https://www.linkedin.com/in/ronawilliams/Bragg - https://www.bragg.com/Bragg on LinkedIn - https://www.linkedin.com/company/bragglivefoods/Bragg on Facebook - https://www.facebook.com/bragglivefoods/Bragg on Instagram - https://www.instagram.com/bragg/Bragg on X - https://x.com/bragglivefoodsBragg on YouTube - https://www.youtube.com/channel/UC2abWlKZUOCSDoYg0ORz6EgBragg on Pinterest - https://www.pinterest.com/bragglivefoodproducts/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Bragg Live Foods and Rona Williams06:04 Exploring Bragg's Product Range and Legacy08:45 Innovation and Product Development at Bragg11:47 Consumer Insights and Market Research15:01 The Role of B Corp Certification18:02 Sustainability and Packaging Innovations20:50 Maintaining Brand Integrity and Focus26:12 Health Benefits of Apple Cider Vinegar34:21 The B Corp Movement and Community Engagement37:24 Transitioning from Toys to Food Marketing40:38 Finding Your Niche in the Food Industry45:36 Advice for Aspiring Marketers53:18 Personal Insights and Career Advice57:36 Creative Uses for Apple Cider Vinegar60:07 Building a Better World Through Access to FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textThe transition from college to adulthood has dramatically transformed over recent decades, with financial independence, full-time employment, and independent living occurring much later for today's graduates than their 1980s counterparts. Yet despite these shifting timelines, Sallie Mae's latest research reveals that higher education continues to deliver tremendous value for Gen Z.According to Annat Shrabstein, Senior Director of Consumer Insights & Brand Strategy at Sallie Mae, their "How America Succeeds After College 2025" report uncovers interesting insights about what success truly means for recent graduates. Research reveals a significant shift in how Gen Z defines post-college success, balancing financial health, mental wellbeing, and career satisfaction in a world where traditional adulthood milestones are happening later than ever. The data challenges common assumptions about higher education's value while highlighting critical opportunities to better prepare students for life after graduation.• Only 25% of 21-year-olds in 2021 were financially independent, compared to 42% in 1980• 90% of recent graduates report positive college experiences, with 70% believing education was worth the cost• 74% of grads who used student loans say they would have rather borrowed than not gone to college • Students who use career services are significantly more likely to find jobs in their field• 64% of graduates wish they had fully engaged in all their college had to offer• Having a mentor is the attribute most strongly associated with post-college success• Almost two-thirds of recent graduates are living with parents two years after collegeVisit salliemae.com to access college planning tools including Scholly Scholarship Search, Scout College Search, step-by-step FAFSA guides, and research reports. Email lisa@drlisahassler.com to share stories about what's working in your schools.

The video version is available here. TakeawaysRick Brindle emphasizes the importance of customer service learned from his early retail days.The transition from retail to CPG requires understanding both sides of the business.R&D in CPG is about anticipating consumer needs, not just product development.On-shelf availability is crucial for maintaining customer loyalty.Social media has transformed consumer-brand relationships, allowing for direct interaction.Personalization in shopping experiences is more valuable than gamification.The future of grocery shopping is influenced by technology and consumer preferences.Online grocery shopping is growing, but challenges remain in product quality.The retail industry offers diverse career paths beyond traditional roles.Building relationships in retail is key to success and collaboration. Chapters 00:00 The Journey Begins: From Retail to CPG08:56 Navigating the CPG Landscape: Insights from P&G to Nabisco16:10 R&D and Packaging: The Art and Science of Consumer Products24:25 The Future of Retail: Technology, Media, and Consumer Relationships29:13 The Evolution of Brand Loyalty31:42 Consumer Behavior in Grocery Shopping35:28 Personalization vs. Gamification in Retail38:09 The Future of Online Grocery Shopping42:02 The Complexity of Grocery Retail45:16 Innovations in Product Development49:07 The Role of Food Safety and Health52:39 Advice for Future Retail Professionals

Back to school means back to school shopping! Anna and Raven speak to Katherine Cullen, Vice President of Industry and Consumer Insights at the National Retail Federation! Photo Credit: National Retail Federation

There are 33 states in the US that banned cell phones in schools. Anna and Raven talk about the one teacher who is going viral for his report on the positive response from students!  Back to school means back to school shopping! Anna and Raven speak to Katherine Cullen, Vice President of Industry and Consumer Insights at the National Retail Federation! Anna and Raven's boss says that bees get very aggressive in September! One handsome celebrity confirmed it and has his own advice to avoid them and it's probably better advice then the internet! Anna lists three news stories that seem almost out of this world, and Raven can only pick and hear about one! Kelly Clarkson made a comment about how annoying it is that schools have every event during the workday and Anna agrees! Time to vent: what is the most annoying thing your child's school does! Are you up to date on this week's biggest news story? Anna and Raven will get you caught up on the trending news including money in a potato chip bag? Drake Solomon, a former NBA mascot, is suing because he was terminated because of hip surgery! Producer Julie's Uncle, Rob Hooper, was the mascot for Seton Hall University's Basketball team so Anna and Raven ask Rob what it was like! Lots of high school seniors are about to leave for college! The big question is whether to break up with their high school relationships! Anna and Producer Julie both had boyfriends going into college, find out what their advice is! Bobby's brother is coming to visit for ten days. He wants to offer his brother to stay with them for the time he is coming to visit. His wife, Gwen, says no way! She loves his brother, but he has an issue with staying out late and partying too hard. They both get up early for work, and she doesn't want to deal with his brother coming in late when they need to be sleeping. She thinks they should tell him to just stay in a hotel for ten days. Diane and Katelyn have a chance to win $4400! All they have to do is answer more pop culture questions than Raven in Can't Beat Raven!

Jamie McLennan, Will Crabtree, and Deborah Corn discuss data-driven direct mail with Dave Krawczuk, Vice President of Print and Mail Strategy at Lob. Dave shares insights from Lob's State of Direct Mail reports, best practices for sourcing and managing data, USPS tools for tracking campaigns, and strategies to improve delivery, optimize printer partnerships, and keep mail effective in a results-driven market. Mentioned in This Episode: Dave Krawczuk: https://www.linkedin.com/in/davekrawczuk/ Lob: https://www.lob.com/ Lob State of Direct Mail and Consumer Insights: https://www.lob.com/state-of-direct-mail USPS Informed Delivery: https://www.usps.com/manage/informed-delivery.htm USPS Informed Visibility: https://www.uspsdelivers.com/track-your-direct-mail-with-informed-visibility/ Jamie McLennan: https://www.linkedin.com/in/jamieprints DMR Graphics: www.dmr-graphics.com/ Innvoke: https://innvoke.com/  Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Media: https://tampa.media/ Sticker Gorilla: https://store.stickergorilla.com/ Printing In A Box: https://printinginabox.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

In this episode of Builders Wanted, we're joined by Sandeep Seth, Chief Growth Officer and President of Tapestry. Sandeep shares his mission to future-proof growth by transforming Tapestry into a brand growth engine. He explores the importance of consumer focus, continuous learning, and creating seamless experiences both online and offline.-------------------Key Takeaways:Strategies to future-proof growth by focusing on consumer insightsHow to balance authenticity and innovation for younger generationsThe seamless integration of physical and digital experiences-------------------“ The magic doesn't come from what [consumers] tell us. The magic comes from what they don't tell us. And how do you sense that tension that's kind of going on there? It's not easy, but a true insight is that unexpressed emotion or that unexpressed need and how the brand, in an authentic way, can fulfill that.” – Sandeep Seth-------------------Episode Timestamps:‍*(01:57) - Sandeep's mission at Tapestry‍*(03:29 - Sandeep's approach to growth and brand relevance‍*(12:02) - An exciting shift in consumer behavior‍*(21:09) - Gen Z, digital vs. physical, and evolving consumer behavior‍*(28:29) - Balancing near-term performance with long-term brand equity‍*(37:39) - Quick hits-------------------Links:Connect with Sandeep on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with longtime friend and industry veteran Michelle Finzel, Senior Manager of Consumer Insights at DAP Global. Michelle shares her unique career journey — from growing up in her mother's market research business, to running Maryland Marketing Source for nearly a decade, to making the leap into corporate life at a leading home improvement manufacturer.She reflects on navigating the challenges of COVID, letting go of business ownership, and discovering new fulfillment and balance in an in-house role. Along the way, Michelle offers valuable lessons on transferable skills, building collaborative teams, streamlining vendor relationships, and embracing change with confidence.Key Discussion Points:Michelle's career evolution from small business owner to corporate insights leaderLessons learned transitioning from self-employment to working within a large organizationHow DAP integrates research into product development and innovationBalancing in-house capabilities with trusted external research partnersThe importance of community, collaboration, and inclusive workplace initiativesResources & Links:DAP GlobalQualitative Research Consultants Association (QRCA)You can reach out to Michelle Finzel on LinkedIn.Many thanks to Michelle Finzel for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

The video version of this podcast can be viewed hereTakeawaysStaying informed is crucial in retail.Kevin transitioned from investment banking to entrepreneurship.Pet ownership surged during COVID, creating market opportunities.Building a brand from scratch involves emotional investment.Education is key in promoting new pet nutrition products.Innovating in pet nutrition can fill gaps in the market.Digital marketing is challenging for new pet brands.AI can enhance marketing and content development.Exploring alternative sales channels is essential for growth.Networking and building a team is vital for entrepreneurs. Chapters 00:00 Kevin's Journey: From Investment Banking to Entrepreneurship03:23 The Rise of Pet Ownership and Market Opportunities05:43 Building a Brand from Scratch: The Emotional Journey08:45 Innovating Pet Nutrition: The Case for Bone Broth13:44 Navigating the Digital Marketing Landscape18:39 Exploring Alternative Platforms for Growth22:15 Leveraging AI in Business Operations26:53 Future Growth: Omnichannel Strategies and New Product Development35:30 Advice for Aspiring Entrepreneurs

Getting leads isn't the issue, getting the right ones is. If your ads are attracting the wrong crowd, there's a smarter way to fix that.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract better clients, make more money, and simplify their marketing.Episode HighlightsBlake sits down with Tommy Allen to talk about how data-driven targeting can simplify gym marketing. They share how to utilize spatial data and real client information to enhance Facebook ad performance, attract higher-quality leads, and reduce emotional burnout. They also discuss the importance of aligning your messaging across all platforms to establish trust and minimize confusion.Key InsightsWhy gym owners should prioritize quality over quantity in lead generation.How data-driven tools help segment your audience beyond basic zip code targeting.The emotional cost of inconsistent marketing—and how to avoid it.How to use past client data to improve conversion rates.Ways to align paid ads, websites, and social content for a stronger brand message.What premium clients are really looking for when they choose a gym.How refining messaging builds trust and shortens the sales cycle.Episode Chapters00:00 Intro00:05 Targeting Demographics and Consistency in Marketing01:51 Challenges and Solutions in Gym Marketing03:53 Precision Targeting and Audience Segmentation16:50 Quality Over Quantity in Lead Generation 17:07 Consumer Insights and Brand Alignment 18:19 Emotional Bandwidth and Sales Efficiency 26:01 Integrating Organic and Paid MarketingCall to ActionCurious if your current marketing is targeting the right people? Reach out to the team for a free video analysis of your gym's website and strategy. You'll walk away with a clearer picture of your audience—and how to reach them better.Supporting Resources:https://www.lassoframework.com/Thanks for tuning in. If this episode helped shift how you think about lead quality or marketing consistency, share it with a fellow gym owner. More real conversations and tools are coming soon—stay with us.

In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolving landscape of consumer insights and the importance of asking the right questions in marketing. Devora shares her extensive experience working with major brands like Netflix, Pepsi, and TikTok, and her insights into the revolutionary approach of agile neuroscience testing that captures subconscious consumer reactions in real time. The conversation delves into how brands can better understand their audiences by exploring the nuances of competition, the significance of segmentation, and the impact of qualitative research. Devora emphasizes the importance of framing questions correctly and understanding the broader context of consumer behavior beyond traditional metrics. She also highlights the need for marketers to be curious, empathetic, and strategic in their approach to research. In this episode: Discover the critical role of asking the right questions in consumer insights and marketing. Learn how agile neuroscience testing can reveal subconscious consumer reactions. Explore the importance of segmentation and understanding competition beyond surface-level data. Gain insights into effective qualitative research methods and their impact on decision-making. Understand how to position your brand by tapping into deeper consumer motivations and emotions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/517. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian's Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form video is changing the way we understand consumer behavior, why traditional social listening is no longer enough, and how brands can use these new insights to drive strategy. Key Takeaways:// How Megan's experience at Apple shaped her approach to tech, culture, and storytelling// Why traditional social listening tools fall short in a video-first world// The difference between “monitoring” and true insight—and what to do with that data// Surprising social behaviors that brands often miss entirely// What authenticity really means in 2025 (and how Gen Z defines it)// How Megan is building Plot with intention, from team culture to product vision// The vanity metrics social teams should stop chasing—and what to focus on insteadConnect with Megan: LinkedInLearn more about Plot: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this conversation, Dan Frommer, founder and editor in chief of The New Consumer, discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Frommer shares insights from his research, highlighting the need for education and understanding in navigating consumer trends.Takeaways:Understanding consumer behavior is crucial for effective marketing.There is often a gap between what consumers say they want and what they actually buy.Food choices are influenced by technology and social media.Generational and gender differences play a significant role in food preferences.Education about food and health is essential for consumers.Surveys can provide valuable insights but have limitations.Real food is preferable to ultra-processed options for health.Trust in institutions is declining, leading consumers to rely on influencers.Personalization in food choices is becoming more important.Gratitude and mindfulness can enhance consumer satisfaction. Sound bites:“The healthiest foods that make people also the happiest are grapes, blueberries, and broccoli.”“Chocolate makes Gen Xers happier than any other product makes any other generation in all our research.”“I'm really interested to see companies finding ways to help people to make food choices that are not only considered smart on a macro level, but are the right thing for them personally.”“Younger people believe that grocers, online grocers especially, have a responsibility to recommend healthy food.”“Ultra-processed foods, a great example of something where people have very strong opinions about it, but don't actually know what they are.”“It's very hard to get Americans to agree on anything, but something that both Democrats and Republicans agree on in our research is that the government should be doing more to regulate ultra processed food than it has in the past.”“There's increasing awareness around seed oils. Some people are convinced that they are toxic and that they are killing Americans and making us all have terrible health. Other people, including scientists, are saying that is nonsense.”“The US is not in a recession, but most people think it is. So what do do about that?”“The people who are buying the cheapest, least environmentally friendly stuff are also the ones who are saying that they are more willing to go out of their way and spend more money for the environment.”“I think if we all just ate more real food, I think that would probably have a better outcome for so many different elements of the food chain of our health, wellness, etc.”Links:Dan Frommer on LinkedIn - https://www.linkedin.com/in/fromedome/The New Consumer - https://newconsumer.com/The New Consumer on LinkedIn - https://www.linkedin.com/company/newconsumer/The New Consumer on X - https://x.com/newconsumerThe New Consumer on Instagram - https://www.instagram.com/newconsumerConsumer Trends: Food Feelings Matrix - https://newconsumer.com/2025/05/consumer-trends-food-feelings-healthy-happy/Consumer Trends: Food & Wellness 2025 - https://newconsumer.com/2025/03/introducing-the-consumer-trends-2025-food-wellness-special-report/How Americans really think about seed oils, Poppi & Olipop, and MAHA - https://newconsumer.com/2025/03/how-americans-really-think-about-seed-oils-poppi-olipop-and-maha/Consumer Trends: Beauty Special 2025 - https://newconsumer.com/2025/04/introducing-the-consumer-trends-beauty-special-2025/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Understanding Consumer Behavior05:59 Food Feelings: Happiness vs. Health08:58 Gender and Generational Differences in Food Preferences12:10 The Role of Technology in Food Choices15:04 The Impact of Ultra-Processed Foods18:02 Consumer Awareness and Education20:49 The Future of Food Consumption23:58 Cultural Shifts in Food Perception37:13 Raising Awareness on Food Safety38:04 The Complexity of Defining Health39:26 Evolving Perspectives on Nutrition41:01 Influencers vs. Experts in Health42:57 The Fragmentation of Media and Trust47:16 The Debate on Seed Oils48:47 Consumer Behavior vs. Intentions53:14 Using Research Effectively59:10 Personal Insights and Recommendations01:06:10 The Importance of Real FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paige Walker leads social media listening and intelligence for The Hershey Company's U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.

Rwazi has raised a $12 million Series A led by Bonfire Ventures to help companies with market intelligence and consumer insights Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making. Listeners will learn about the importance of understanding System 1 reactions—those quick, emotional responses that drive consumer behavior—compared to what people consciously articulate. Keith discusses various innovative methods, including implicit association testing and emotional resonance analysis, which provide deeper insights than traditional focus groups or surveys. This episode serves as a critical reminder that what consumers say they want may not align with their true feelings and preferences. In this episode: Discover how implicit testing taps into subconscious consumer reactions. Learn about the differences between System 1 and System 2 thinking in consumer behavior. Explore the significance of rapid testing and iteration in the product development process. Understand how to leverage consumer insights for better marketing and branding strategies. Gain practical tips for integrating implicit testing into your business practices. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/508. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It's a revealing look at what's driving the next wave of digital habits.

Send us a textIn this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/ Follow Walmart Chile online at: https://www.walmartchile.cl/ Lucas & Pamela answers these questions:Let's start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?CPG Guys Website: http://cpgguys.com FMCG Guys Website: http://fmcgguys,com ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/ Rhea Raj Website: http://rhearaj.com Katseye Website: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The beauty industry is massive, fast-paced, and hard to predict. There are 20,000 brands worldwide, and microtrends can spread around the globe in hours. That's the challenge facing Kalindi Mehta, Global VP for Consumer Foresight Strategy and Predictive Analytics at the Estée Lauder Companies. In the latest episode, she lays out how AI is transforming her industry, and explains how the technology can help all companies be more agile, improve their decision making, and reimagine their workflows. WorkLab Subscribe to the WorkLab newsletter Microsoft Podcasts – Stay connected, informed, and entertained with original podcasts from Microsoft  

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

From Clayton Christensen to Steve Wozniak to Mookie Wilson, we cover a lot of ground with Seth Adler who is the head of IMI Media at Informa and a driving force behind All Things Insights and All Things Innovation. Seth has spent his career bringing people together through dynamic content, including events, podcasts, and written works. He's also played a pivotal role in shaping conversations at industry-leading events like FEI: Front End of Innovation, where he facilitates impactful discussions on topics such as AI trends, business transformation, and consumer insights. Today we talk about FEI 2025 which focused on the intersection of business strategy and innovation with its theme of “Harvesting Innovation: Sowing the Seeds of Future Growth."

“ Very often we forget to ask, who do we really want to serve? We have to actually interact to change their perspective, to improve their lives.”Ayu Kartika Dewi is Managing Director for Indika Foundation, which focuses on peacekeeping efforts in Indonesia. She also serves as Special Staff to the President of Indonesia. Ayu's career is the most fascinating mosaic of unique experiences. While she started at P&G Indonesia, working in Consumer Insights, she left after 5 years to dedicate herself to teaching in a remote island community. From there Ayu moved into leadership roles in the nonprofit sector and government, serving as Special Staff to the Governor of Jakarta, and now as Special Staff to the President of Indonesia. Ayu is an avid scuba diver, a passionate meditator, and a devoted dog lover.You'll enjoy this candid conversation and be touched by Ayu's commitment to making the world a better place and her belief that kindness and tolerance can be taught, even in communities with deeply held beliefs.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she's uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - The Power of Words in Memory (03:45) - What Makes Words Memorable? (06:04) - Informal and Conversational Language (07:38) - AI & Memory (09:34) - Memorable Slogans (11:26) - Predicting Memorability: Why We Get It Wrong (13:15) - Framing in Communication (15:24) - Creating Meaningful Interactions (17:34) - The Final Three Questions (22:21) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium.