Podcasts about consumer insights

In this Small Business Month edition, experts from Fiserv and Equifax unpack how small businesses and consumers are responding to ongoing economic uncertainty. Darryl Tyndorf, Director of Economic and Analytical Insights at Fiserv; Mike Spriggs, Head of Consumer Insights at Fiserv; and David Adams, Head of Commercial Product Marketing at Equifax dig into a range of topics, from shifting spending patterns and tariff impacts to the rise of side hustles and cautious optimism.Resources:CreditForecast.com is a joint venture between Equifax and Moody's Analytics. Get actionable consumer credit, economic and demographic data, forecasts, and analysis.Register for Market Pulse webinars to get relevant economic and credit insights to help your business make more confident decisions.Learn more about our Market Pulse podcast, and contact us at marketpulsepodcast@equifax.com

Dan Dolev discusses the payment space and breaks down the recent gains in payment stocks, such as Block (XYZ) and Affirm (AFRM), following the tariff announcement and whether the fundamentals have changed. Dolev explains why he prefers Mastercard (MA) over Visa (V). He also talks about the state of the consumer, noting pressure on the low-end side but stability at the high end.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Send us a textIn this insightful episode, Toby Hilliam, CEO of Appetise, joins Andrew to share the journey behind his entrepreneurial career in Australia's tech and food delivery space.Toby's path includes founding two businesses, Mutu and now Appetise - where he's learned first hand what it takes to solve meaningful problems and create something customers truly need.He shares his experience in building with intention, the importance of product-market fit, and why keeping the heart of the customer at the centre is non-negotiable for long-term success. From scrappy startup beginnings to scaling a purpose-led platform, this episode is packed with practical wisdom for founders, operators, and anyone looking to build something that lasts.

In this return appearance on the Maffeo Drinks podcast, Paul Thomas, whom host Chris Maffeo dubs "the king of insights," shares wisdom on how to escape the marketing "ivory tower" and understand real consumer behavior.Paul advocates for marketers to personally observe products in various venues rather than relying solely on data. The conversation examines how brands should adopt occasion-based marketing over demographic targeting, striking a balance between aspirational positioning and pragmatic distribution strategies. Paul critiques the research industry's shift toward "faster and cheaper" methodologies at the expense of quality, encouraging brands to conduct fewer but better studies.The episode concludes with advice on creating an "insight ecosystem" that balances qualitative observations with quantitative data, emphasizing the value of curiosity in understanding how consumers interact with drink brands in different contexts.(00:00) - to Maffeo Drinks Podcast (00:19) - Back a Special Guest (01:00) - into Key Topics (02:00) - Consumer Insights (05:46) - Reality of Market Segmentation (07:57) - for Brand Placement (14:09) - Importance of Research (31:56) - Qualitative and Quantitative Data (36:18) - Thoughts and Wrap-Up

In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind the development of Nature's Bakery's newest innovation — the Hearty Bar. Then we wrap up by discussing Vilma's involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world which includes democratizing access to healthy food options for all consumers. Takeaways:Nature's Bakery aims to nourish families and make healthy snacking accessible.The brand focuses on convenience, offering products that are easy to consume on the go.Consumer research revealed a full family audience for their snack bars, from toddlers to grandparents.The product design emphasizes great taste and better-for-you attributes.The acquisition by Mars has provided resources for scaling and innovation.Nature's Bakery maintains a commitment to its brand purpose despite ownership changes.The product development process starts with identifying consumer needs and iterating ideas.Collaboration with diverse teams enhances creativity in product development.The Oatmeal Crumble was developed to address the need for convenient breakfast options.A consumer-centric approach is crucial for successful product innovation. It's crucial to put personal bias aside for better outcomes.Retailers have their own goals that must be understood.Empathy in business relationships leads to better partnerships.Involving retailers early in product development increases success.Healthy snacks must appeal to both parents and children.Women are underrepresented in board positions despite their influence.Accessibility to healthy food is a significant issue.Consumer demand drives the need for better food options. Sound Bites:“Everything we do is this balance of three things that we hold dear: 1 - great taste; 2 - better-for-you; and 3 - accessibility.”“Start with the consumer. What's the job to be done? What is the problem we're trying to solve here?”“Being owned by a much larger organization has allowed us to accelerate the rate at which we can scale.”“Stay focused on the goal, not the path that we're taking to get there.”"Retailers are gatekeepers to the shelf.""Be empathic, show up and learn.""Kids are very discerning about their snacks."“If you think about the purchasing power of women, you would expect to see that they also influence the direction and course of companies, but they're not at the table.”“A better world is one where we've democratized better for you food, by making it available and accessible to all.” Links:Vilma Livas on Linkedin - https://www.linkedin.com/in/vdlivas/Nature's Bakery - https://naturesbakery.com/Nature's Bakery on Instagram - https://www.instagram.com/naturesbakery/Nature's Bakery on Facebook - https://www.facebook.com/naturesbakery/Nature's Bakery on TikTok - https://www.tiktok.com/@naturesbakeryNature's Bakery on YouTube - https://www.youtube.com/@naturesbakery1316Nature's Bakery on LinkedIn - https://www.linkedin.com/company/nature-s-bakery/…Women on Boards - https://www.wobproject.com/Women on Boards on LinkedIn - https://www.linkedin.com/company/wob-project/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Nature's Bakery and Brand Purpose06:03 - Understanding the Family Focus in Healthy Snacking08:58 - The Importance of Convenience and Product Design12:12 - Balancing Taste, Value, and Health in Product Development14:55 - Navigating Brand Growth and Acquisition Challenges18:07 - Leveraging Resources from Larger Corporations21:08 - Innovations: Oatmeal Crumble and Hearty Bar23:51 - The Product Development Process Explained26:56 - Iterating Ideas and Consumer-Centric Design32:30 - Consumer Insights and Retail Partnerships38:12 - Innovating with the Hearty Bar43:28 - Empowering Women on Boards48:38 - Personal Favorites and Future Trends53:47 - A Better World Through Accessible Food

From Clayton Christensen to Steve Wozniak to Mookie Wilson, we cover a lot of ground with Seth Adler who is the head of IMI Media at Informa and a driving force behind All Things Insights and All Things Innovation. Seth has spent his career bringing people together through dynamic content, including events, podcasts, and written works. He's also played a pivotal role in shaping conversations at industry-leading events like FEI: Front End of Innovation, where he facilitates impactful discussions on topics such as AI trends, business transformation, and consumer insights. Today we talk about FEI 2025 which focused on the intersection of business strategy and innovation with its theme of “Harvesting Innovation: Sowing the Seeds of Future Growth."

Send us a textBars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting category dynamics.In this episode, we're examining what's happening inside bars and restaurants in 2025. Matthew Crompton, Vice President of CGA by Nielsen IQ for On Premise in the Americas, brings his expertise to this conversation.Our discussion covers several critical areas: current on-premise visitation trends, consumer price sensitivities in bars, and the spirits categories gaining traction. We also explore effective strategies for spirits brands to capitalize on on-premise trends and strengthen their position within this channel.Featured Guests:Matt Crompton, Vice President: Americas, CGA by Nielsen IQMentioned in the Episode:CGA by Nielsen IQWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagramhttps://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1

Gloria Osardu urges researchers to slow down, understand the business, and partner with intention—sharing why empathy, alignment, and asking the right questions are the foundation for research that matters. Highlights include: 05:02 – How did your parents shape your worldview and curiosity? 15:22 – Why is success as a research leader about facilitating others? 24:26 – What does “understanding the business” really mean? 30:43 – What does “skin in the game” mean for stakeholders? 45:24 – How has embracing slowness changed your approach to leadership? === Who is Gloria Osardu? Gloria is a Senior Director and Global Head of UX Research, Brand, and Consumer Insights at Yahoo!, where she leads initiatives to deepen Yahoo's understanding of consumer behaviour, aligning the company's brand, product, and marketing strategies with these insights. Before joining Yahoo!, Gloria was Senior Director and Head of UX Research and Insights at Gusto, where she built and led Gusto's Global Product Experience Research Team, overseeing both research and research operations professionals. She has also held senior research roles at Amazon Web Services, where she led UX Research Operations and Programs, and at Capital One, where she headed UX Research for their Enterprise AI and ML Platforms. With extensive commercial experience in customer insights and analytics, Gloria also brings an impressive academic background, holding a PhD in Human-Computer Interaction, a Master of Science in Applied Health Informatics, and a Bachelor of Science in Computer Science. A committed contributor to our field, Gloria is a long-standing mentor with the Computing Research Association and has been featured in User Weekly, as well as on podcasts like Black Stories and Saving UX. === Find Gloria here: LinkedIn: https://www.linkedin.com/in/gloriaosardu/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

“ Very often we forget to ask, who do we really want to serve? We have to actually interact to change their perspective, to improve their lives.”Ayu Kartika Dewi is Managing Director for Indika Foundation, which focuses on peacekeeping efforts in Indonesia. She also serves as Special Staff to the President of Indonesia. Ayu's career is the most fascinating mosaic of unique experiences. While she started at P&G Indonesia, working in Consumer Insights, she left after 5 years to dedicate herself to teaching in a remote island community. From there Ayu moved into leadership roles in the nonprofit sector and government, serving as Special Staff to the Governor of Jakarta, and now as Special Staff to the President of Indonesia. Ayu is an avid scuba diver, a passionate meditator, and a devoted dog lover.You'll enjoy this candid conversation and be touched by Ayu's commitment to making the world a better place and her belief that kindness and tolerance can be taught, even in communities with deeply held beliefs.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

“What makes for a good entrepreneur? Grit, perseverance. if you feel passionate about a problem or want to  create something you're passionate about — you need that grit and staying power. “Rashmi is the Co-founder and COO of FlexiBees, a company that connects women returning from career breaks with flexible roles. Before FlexiBees, Rashmi spent 8 years at P&G Singapore in Consumer Insights, first in the feminine hygiene category and later in digital marketing, eCommerce, and Media strategy. What you will find most insightful in this conversation is how anybody can elevate themselves to a trusted business partner regardless of their function in an organization, and how sometimes frustration at an unsolved problem can be the perfect fuel to fire your entrepreneurship journey, even more so when that unsolved problem resonates at a human level. Don't be fooled by her joyful, almost disarming style, Rashmi has the most impressive and relentless obsession with driving tangible impact through her work and she breaks it down into applicable concepts.This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

We're excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.One of the key takeaways from this episode is Gastón's belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you've ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/DWQzGdyFj-U    

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product launches. They explore how Zappi aims to transform the consumer insights landscape by providing faster, more cost-effective solutions that empower businesses to make informed decisions. The conversation highlights the significance of creating a harmonized data ecosystem and the need for behavior change within organizations to fully utilize new technologies. In this episode: Discover how AI and technology can revolutionize the consumer insights process, making it faster and more efficient. Learn about the critical role of understanding consumer behavior in successful product development and marketing strategies. Explore the concept of "work before the work" and how it can lead to better outcomes in consumer insights. Understand the importance of building a robust data asset for informed decision-making across organizations. Gain insights into how to effectively pitch behavioral economics and consumer insights initiatives within your organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/481. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she's uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - The Power of Words in Memory (03:45) - What Makes Words Memorable? (06:04) - Informal and Conversational Language (07:38) - AI & Memory (09:34) - Memorable Slogans (11:26) - Predicting Memorability: Why We Get It Wrong (13:15) - Framing in Communication (15:24) - Creating Meaningful Interactions (17:34) - The Final Three Questions (22:21) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium. 

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.We explore:The biggest challenges in traditional research and how AI addresses them.How AI can screen participants, detect fraud, and improve qualitative depth.The shift from large, static reports to concise, high-impact insights.How outlier perspectives can unlock unexpected breakthroughs.The future of insight professionals in an AI-driven world.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Every company claims to be “customer-obsessed”. Most are obsessed with their own internal metrics, not their customers. Kevan Yalowitz, Senior Managing Director at Accenture, explains why true customer obsession is rare, why AI won't magically fix bad CX, and how scaling businesses slowly lose touch with the people they serve.We're talking AI growing pains, internal silos, and the corporate illusion of putting customers first. Spoiler: If your “customer obsession” doesn't actually involve listening to customers, you're doing it wrong. Key Moments: 00:00 Who is Kevan Yalowitz, Software & Platforms Industry Lead for Accenture?02:21 Why You Should Care About Consumer Behavior Data04:55 Bias and Misinformation in AI06:46 Is AI More Creative Than Humans?08:17 AI in Customer Support and Experience12:30 Proactive AI Solutions and Customer Retention17:12 Connect Product and Support Teams with AI23:56 The Influence of AI on Purchasing Decisions24:23 The Importance of Aligned OKRs26:18 Customer Obsession in Large Organizations Vs. Start-Ups32:21 Implementing Agentic AI in Workflows35:45 Top-Down vs. Bottom-Up Approaches46:32 Key Advice for CX Leaders in the Age of Agentic AI  –Are your teams facing growing demands? Join CX leaders transforming their strategies with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of weather on consumer behavior—and how to harness it for deeper connection and trust with their customers. In this episode, we explore how The Weather Company collects and leverages consumer insights to enhance user experience, inform marketing strategies, and shape content creation. From data-driven storytelling to innovative brand collaborations, Randi shares how her team turns weather-driven moments into meaningful connections. Full Episode Details  Randi joins host Zontee Hou on this episode of Social Pros to discuss how The Weather Channel is using weather data to drive trust with their audience and customers. She explains how weather is the "ultimate contextual accelerant", influencing consumer behavior in unexpected ways (like how a temperature drop in the Ohio Valley can actually boost ice cream sales!) Randi also shares insights on why B2B businesses need a weather strategy, how The Weather Company is working with content creators to showcase real-life weather impacts, and the brand's partnership with the United Nations on the WeatherKids campaign, a global initiative to inspire climate action through future forecasts. She also highlights the growing role of social in driving brand authenticity and why every marketer should nurture a strong relationship with their CFO to align strategies and impact -- and gives one of the best answers yet to our "If you could have a video call with any living person, who would it be?" question with a heartwarming story you won't want to miss! In This Episode: 2:16 - The Weather Company's new brand platform, and the process of rolling it out to achieve their business goals 5:15 - How the brand works with content creators, and how they fit into The Weather Company's ecosystem 7:52 - The different audiences the brand is targeting with their content creator approach 10:38 - How The Weather Channel has changed over the course of its history,  and how Randi is preparing her team for the coming evolution of the digital landscape  13:48 -  How the brand is thinking about that personalization to give their audience a better expereince 15:52 - Important points for all marketers to keep in mind when building towards registration and ensuring customers see the brand as an ongoing partner in their lives  19:37 - Things that will be really valuable for The Weather Company and all marketers to think about when collecting information about how customers behave so that a better story can be told to them  23:14 - How to think about insights that serve  B2B partners, and  why every B2B business needs a weather strategy  28:4 - WeatherKids, a joint program with the United Nations Development Program and the World Meteorological Organization.  31:38 - Who Randi would most want a video call with, and the wonderful story explaining why 36:02 - Randi's advice for aspiring social pros Resources  Download The Weather Channel app Follow The Weather Channel on TikTok Follow The Weather Channel on Instagram Visit The Weather Company website Visit The Weather Channel website Visit SocialPros.com for more insights from your favorite social media marketers.

Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary steps to combat it. Key points of discussion include... 1. Open Letter to the Consumer Insights Industry: Keith discusses his open letter aimed at addressing the prevailing data fraud crisis in the market research industry, emphasizing the urgency for reform to restore the industry's credibility. 2. Impact of Fraudulent Responses: The conversation highlights how fraudulent responses are a result of systemic issues within the sample industry, including the commoditization and mistreatment of respondents, which have led to a decline in data quality. 3. Role of Synthetic Data: Keith explores the potential shift towards synthetic data as a cost-effective alternative, while cautioning that it cannot fully replace human responses due to its reliance on historical data. 4. Push vs. Pull Model: The push model, as advocated by Keith, is presented as a solution to reduce fraud by eliminating the incentive for respondents to take multiple surveys, contrasting with the pull model that contributes to fraudulent activities. 5. Steps for Industry Improvement: Keith outlines actionable steps for customers, market researchers, and sample providers, including the importance of forming 100% guaranteed human panels and reducing reliance on marketplaces to ensure data integrity. A question to consider... How can your organization contribute to the integrity of market research data and what measures can be taken to ensure respondents are valued and incentivized appropriately? Thank you for tuning into this milestone 150th episode of Now that's Significant. If you found this discussion valuable, please subscribe, share it with others, and consider leaving a review. Listen to our other episodes for more insights into market research.

In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK's most effective and loved loyalty programmes for brands such as Sainsbury's, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and creativity that modern loyalty demands to be successful.Today we will be learning about her favourite book and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about the new loyalty white paper from Ogilvy One “Loyalty in the Age of the Emotional Consumer”.Hosted by Charlie Hills Show Notes :Kate WheatonOgilvy OneOglivy - Ideas - Loyalty -Age- Emotional ConsumerEuropean Loyalty WhitepaperMando-ConnectThe Power of Moments: Why Certain Experiences Have Extraordinary Impact

Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The International Food Information Council (IFIC) conducts consumer research focused on attitudes and behaviors surrounding nutrition, food safety and food production. Their popular annual Food & Health Survey provides information about how Americans connect  food and food purchasing decisions to physical health and overall wellbeing. Other consumer surveys IFIC conducts, called “Spotlight Surveys”,  focus on various topics and also inform federal regulatory decisions, provide members with insights into consumer values and behaviors and help to shape public communications and education initiatives.  Tune into this episode to learn about: ●       key takeaways on surveys focused on three trending topics ●       why IFIC wanted to do a survey on snacking ●       if snacking is becoming more prevalent ●       what constitutes a “snack” ●       what consumers are looking for in a snack ●       opportunities to leverage snacking for better nutrition ●       how sodium impacts our eating experience beyond “taste” ●       how much sodium Americans are consuming compared to recommended intakes ●       the top sources of sodium ●       recommendations for decreasing sodium intake ●       where public sentiment is about the safety and healthfulness of low and no calorie sweeteners (LNCS) ●       what consumers think about Stevia and Monk Fruit ●       thoughts on where the evidence is on safety and effectiveness of LNCS Full shownotes, transcript and resources: https://soundbitesrd.com/280      

Summary:  When it comes to running a business, data insights are invaluable, but that data has to come with meaningful action. You need to be willing to evolve alongside your customers and constantly refine your approach to meet their needs. Today's guest has mastered this balance, building a platform that drives engagement, growth, and innovation at scale.  Today, we're sitting down with Chuck Davis, Chairman and CEO of Prodege. Chuck's business journey began by creating a sports newsletter in middle school that caught the attention of NFL Commissioner Pete Rozelle. He went on to earn degrees from Brown University and then Harvard Business School. Afterward, he embarked on a career that would shape the digital landscape. Chuck started in publishing, working for Time, Inc. and TV Guide before becoming the Walt Disney Company's first President of E-Commerce in 1996, where he launched pivotal online platforms like Disneystore.com and ESPNstore.com.  Chuck's career progressed as he led Shopzilla, formerly known as Bizrate.com, through its acquisition in 2005 and transformed Fandango into a leading entertainment website. For the last 10 years, he has built Prodege into a cutting-edge marketing and consumer insights platform.  In this episode, Chuck explores how adaptability and customer focus have shaped Prodege's success, from harnessing gamification to leveraging AI for innovation. He also shares his approach to leading through change and building a company culture that drives lasting impact. Highlights:Chuck remembers the early days of the internet and the digitalization of brands (3:18)Prodege's background, and what makes their platform unique (6:54)Prodege's approach to data privacy (11:07)Chuck's strategy for navigating business cycles and economic fluctuation (12:17)Chuck describes Prodege's current platform features and how the site has evolved (14:56)How Prodege adapts alongside changing data regulations (16:30)How Prodege maintains quality in their consumer insights (19:36)Chuck discusses how Prodege is incorporating AI into their platform internally and externally (21:07)Current innovations and plans for the future of the platform (23:30)Growth and acquisition opportunities (25:43)How Prodege maintains company culture amid acquisitions and expansion (27:33) Links:Chuck Davis on LinkedInProdege on LinkedInProdege WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Nitzan Shaer is the CEO and Co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. In this episode, KJ and Nitzan explore the impact of AI and simulated audiences in the design phase, discussing how companies can now predict user responses and save significant costs. With insights on the rising expectations of digital experiences and the necessity of early feedback, the episode highlights WEVO's role in optimizing products before launch, ensuring high-quality customer interactions. Key Takeaways: 01:35 The Importance of Customer Experience 08:31 The Shift in Business Paradigms 09:06 MasterCard's Approach to Customer Experience 13:42 The Role of AI in Digital Experiences 17:09 The Future of Marketing and Product Design Quote of the Show (16:00): “A/B testing is not about taking a bad product and A/B testing your way to success. It's a polishing tool." – Nitzan Shaer Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Nitzan Shaer: LinkedIn: https://www.linkedin.com/in/nshaer/ Company Website: http://www.wevoconversion.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

In this episode of the CEDIA Podcast, host Walt Zerbe, senior director of technology and standards, explores the latest advancements in video technology with guest Michael Heiss, also known as "Captain Video." They discuss key topics from CES, including HDMI 2.2 and the Lip Latency Indication Protocol (LIP). Michael explains the significant improvements in HDMI 2.2, such as increased bandwidth for higher resolutions and frame rates. They also delve into AI's role in enhancing picture quality and the importance of understanding new technologies. The episode emphasizes continuous learning and staying informed about industry trends.   Timestamps by PodSqueezeIntroduction to the Podcast (00:00:01)   Lip Latency Indication Protocol Overview (00:00:07)   An explanation of the Lift Latency Indication Protocol and its purpose in reducing sync errors. Introduction of Hosts (00:00:57)   Walt Kirby introduces himself and guest Michael Heiss, highlighting their excitement about CES. Reflections on CES (00:01:18)   Discussion of the overwhelming amount of information and advancements in video technology at CES. Consumer Insights on Video Technology (00:02:16)   Michael shares insights on consumer interest in new video technology and potential purchasing recommendations. HDMI 2.2 Announcement (00:03:04)   Discussion begins on HDMI 2.2, its improvements over HDMI 2.1, and implications for video transport. Technical Specifications of HDMI 2.2 (00:03:36)   Detailed comparison of HDMI 2.2's speed and capabilities versus previous standards and DisplayPort. Market Impact of HDMI 2.2 (00:05:30)   Exploration of HDMI 2.2's relevance in consumer markets and its potential applications in various industries. Challenges in HDMI 2.2 Adoption (00:06:06)   Discussion on the timeline and challenges of implementing HDMI 2.2 technology in products. Future of Video Technology (00:08:24)   Considerations for future-proofing installations with HDMI 2.2 and the importance of fiber optics. Introduction to Lift Latency Indication Protocol (00:09:35)   A deeper dive into the Lift Latency Indication Protocol and its role in video formatting. Importance of Sync in Video Processing (00:11:12)   Discussion of lip sync issues and the complexities of latency in video and audio processing. Complications of Latency Perception (00:13:05)   Insights on how latency affects viewer experience, particularly in music and video synchronization. Humorous Take on Lip Sync (00:14:11)   A lighthearted exchange about the naming of the Lift Latency Indication Protocol and its acronym. AI and Lip Sync Issues (00:15:08)   Discussion on the potential for metadata-based lip sync solutions in video technology. AI Applications at CES (00:16:35)   Insights into the emergence of AI applications showcased at CES, particularly by LG and Samsung. AI in Video Quality (00:18:40)   Exploration of AI's role in enhancing video quality through background adjustments. Predictive AI and Daily Life (00:19:45)   Discussion on the implications of predictive AI in everyday tasks and its potential downsides. AI Dependency and Privacy (00:22:46)   Concerns about AI dependency, especially during power outages and its implications for privacy. Samsung Galaxy Phone Controversy (00:24:10)   Controversy surrounding Samsung's moon photography feature and its implications for AI in consumer devices. Leading TV Brands at CES (00:25:39)   Overview of leading TV brands showcased at CES, including LG, Samsung, Hisense, and TCL. AI Engines in TV Brands (00:27:54)   Comparison of AI engines used by major TV brands and their implications for functionality. Sensors and AI Functionality (00:29:16)   Discussion on the importance of sensors and microphones in smart TVs for AI functionality. Introduction to TV Technology Trends (00:30:29)   Discussion on the shift in TV manufacturing and the rise of connected TV systems. Roku's Versatility in TV Market (00:31:27)   Roku's functionality as a universal platform for various TV brands is highlighted. Operating Systems in TVs (00:31:45)   Exploration of different operating systems like webOS, Tizen, and Roku in modern TVs. Consumer Awareness of TV Apps (00:33:03)   Importance of understanding app availability on connected TVs for consumers. TiVo's Marketing Strategy (00:34:21)   TiVo's new approach to marketing its operating system through partnerships with TV brands. Sharp's Return to the US Market (00:35:02)   Discussion on Sharp's comeback in the TV market with a focus on its partnership with TiVo. Trends in TV Sizes (00:37:40)   Analysis of the increasing size of TVs and the emerging market preferences. Direct View LEDs and Market Dynamics (00:39:25)   Insight into the competition and advancements in direct view LED technology at CES. Challenges of Large TV Installations (00:42:47)   Addressing the logistical challenges of installing large TVs in homes. Brightness Improvements in OLEDs (00:44:11)   Overview of advancements in OLED technology and brightness enhancements from LG and Panasonic. Panasonic's OLED Innovations (00:47:03)   Panasonic introduces a thermal cooling process for their OLED panels, performing well in high ambient light. Hisense's RGB Mini LED Announcement (00:48:01)   Hisense surprises with RGB mini LEDs, enhancing brightness and contrast without traditional color filters. Hisense and TCL Brand Evolution (00:49:10)   Discussion on Hisense and TCL's rise to first-tier brands, emphasizing their technological advancements. Trends in Display Technology (00:50:30)   Exploration of non-reflective displays and advancements in gaming-focused frame rates. Samsung's Discrete RGB Micro LED (00:53:00)   Samsung reveals a discrete RGB micro LED backlit set, promising enhanced brightness and contrast. Upcoming Display Technologies at Expo (00:54:01)   Anticipation of new display technologies set to debut at the upcoming Expo. AI and Home Control Integration (00:55:16)   Samsung promotes smart TV features that integrate AI for seamless home control. HDR10+ and Content Compatibility (00:57:46)   HDR10+ press conference highlights its integration with Amazon Prime and other streaming services. Next Gen TV Developments (00:59:43)   Next Gen TV advancements discussed, including cheaper dongles and the new zapper box for ATSC 3.0. Introduction to Marketing Strategies (01:01:58)   Discussion on the importance of marketing in the tech industry and venue changes at CES. TV Innovations with Suction Cups (01:02:28)   Overview of a TV with suction cups for mounting, highlighting its features and market presence. Trends in Monitor Sizes (01:03:40)   Exploration of the trend towards larger, curved monitors for home and office use. Advancements in Audio Technology (01:05:30)   Discussion on new audio technologies, including hearing aids and immersive audio experiences. Hearing Aid Innovations (01:06:54)   Introduction of a new over-the-counter hearing aid with AI language translation features. Samsung's Eclipse Technology (01:08:16)   Overview of Samsung's immersive audio technology and its implications for soundbars and TVs. Gyro-Sensing Soundbars (01:10:12)   Description of a soundbar that adjusts audio output based on its mounting position. Audio Q's Dolby Atmos Decoder (01:12:04)   Introduction of a product combining Dolby Atmos decoding with power line communication. Final Thoughts on Technology (01:13:31)   Discussion on the importance of matching technology with client needs and standards in education. Wrap-Up and Future Events (01:14:45)   Conclusion of the podcast and mention of upcoming events in Barcelona. Introduction to Press Releases (01:16:21)   Discussion on the volume of press releases and their significance in staying informed about industry developments. Acronyms and Abbreviations Course (01:17:40)   Overview of a course aimed at clarifying common acronyms used in the video technology industry. Event Dates Announcement (01:17:57)   Mention of the upcoming event dates, February 4th to 6th, and the importance of continuous learning. Closing Remarks and Philosophy (01:18:19)   Reflection on the importance of asking questions and keeping an open mind in discussions and learning. Final Thank You (01:18:54)   Gratitude expressed to listeners, signaling the end of the podcast episode.

Show Notes: In this episode of Unleashed, Will Bachman interviews Bart Sayer, an expert on the beauty industry. Bart worked for nine years at the Estée Lauder Companies, most recently as the International General Manager for one of its largest brands, Clinique, managing the $1B P&L. Previously, Bart was a partner at Booz & Company (now Strategy&, part of PwC), focused on strategy and commercial transformation in the Consumer & Retail sectors. The conversation focuses on understanding the structure of the beauty market and the main drivers of value creation.   The Beauty Industry Explained Bart explains that the beauty industry is divided into four main categories: skincare, makeup, hair, care, and body. The market is divided into luxury and mass segments, with luxury beauty expected to grow between six and 8% in the foreseeable future. Taking the example of the United States, mass brands are more likely to be found in drugstores, such as Walgreens and CVs. Premium brands are more available in department stores or specialty multi, such as Sephora and Ulta, and a third channel being direct to consumer. At Estee Lauder they believed that distribution defines your equity, so prestige brands are careful about where they appear, hence the careful consideration and strict conditions associated with entering a channel like Amazon. Looking beyond the NA market, Travel Retail has been an important growth vehicle for luxury beauty brands over the past decade, though this growth has tempered in the past few years. Future growth of the beauty industry will remain defined by its two largest markets, the United States and China, while up-and-coming middle market countries will also represent attractive opportunities (e.g., India, Mexico, Brazil).   Manufacturing, Testing and Ingredients The ingredients in mass and prestige products can differ in terms of the scarcity or rarity of the actives, including use of proprietary ingredients and formulations. Formulation philosophies vary widely across different entities. Many brands, for example, put extra protections in place to ensure product safety for sensitive skin and/or to conduct rigorous allergy testing. Bart discusses the importance of clinical testing in product and research development, highlighting that it is a high barrier to entry for indie brands. He also discusses the evolution of more nimble production models, including the prevalence of contract manufacturers that can manufacture the latest ingredients and bespoke formulations in quicker and more cost-effective ways than many of the brands themselves. This approach is not binary, as L'Oreal has over 40 different manufacturing facilities worldwide. Before leaving the manufacturing discussion, Bart quickly hit upon another topic, that of the evolution to more earned media-led marketing models, whereby companies seize organic market buzz before amplifying these messages with paid media. Local vs. Global Adaptation The concept of local versus global adaptation is crucial in the beauty industry. Brands must find a locally relevant articulation of their brand essence. Large media companies often have global ambassadors who can speak for the brand, but if a local face is not available, the brand may not get the traction needed. To succeed, brands must be more reactive to local market trends, deploying local influencers, tailored messaging and selecting locally relevant forums for generating PR, both online and offline.   Indie and Newer Brands The conversation turned to the shift towards indie and newer brands in the beauty retail industry. The reasons behind the growth of the indies include lower barriers to entry on social media channels, an agile marketing model, the wide availability of contract manufacturers, and channel partners like Sephora that are focused on curating exclusive collections of the next “it” beauty brands. Often for these indie brands, the problem is not the launch itself (recruitment), but the stickiness (retention). Many of these companies struggle with repeat purchases, which are the key to success.   Sales and Distribution in the Beauty Industry Bart discussed several high growth channels, including Sephora, a leading premium beauty retailer owned by the LVMH group, travel retailer and beauty e-tailers such as Zalando and Notino. Traditional points of distribution, such as department stores and perfumeries, have seen slower growth, especially in the West (and far less so in the East). Whatever the channel, the importance of constructing good “self-navigating experience” for prestige consumers is key. Across many of these newer retailers, clean beauty is a key theme, as is green and sustainable, free of parabens, sulfates, certain ingredients and fragrances. This raises the bar for brands to prove their bona fides in terms of ingredient publishing and sourcing. The conversation then pivoted to challenges in the supply chain, including shelf life of products (especially for consumers in the East) and SKU proliferation.   Demand Forecasting Robust demand forecasting is crucial for brands to succeed to avoid out-of-stock situations and, conversely, the proliferation of excess. This can be particularly problematic when trying to create buzz and excitement with limited edition collections such as those sold over the holidays. Given profit, brand equity and sustainability concerns, rands have increasingly tried to err on the side of caution in their forecasts (FOMO). SKU periphery proliferation is another issue that brands are constantly fighting, seeking a balance between getting new out there while staying consistent and building out their portfolio. Store Design and Staffing Models In department stores, cosmetics brands often have significant control over the design of their stores, including all signage, key visuals and other elements of visual merchandising (e.g., gondola design, planogram setup). Done correctly, these can be huge differentiators. Unsurprisingly, prestige beauty brands have armies of store design, visual merchandising and staff (beauty advisor) education teams. Cost sharing with retail partners – CAPEX, staffing, promo – vary by channel and partner, thus representing a critical point in commercial negotiations (along with other topics like trade margin).   The Lucrative Nature of the Beauty Industry  The cosmetics industry is a highly lucrative business with operating profits ranging from 10 to 25%. Gross margins can be 65% or more, depending on the brand and the type of product. Highest gross margin categories include skincare and luxury fragrances. However, there is no room for complacency, with many waging a constant war to lower the cost of goods through a combination of gross to net improvements, price increases, mix optimization, promo efficiencies and, of course, manufacturing savings. A hero-product focus is needed to get scale, thus providing ballast for marketing investments. Premiumization trade trends are continuing across categories and subcategories, with no sign of these trends abating.  Timestamps: 03:30: Structure of the Cosmetics Industry and Market Segments 05:26: Specialty Channels and Distribution Strategies  07:58: Differences Between Mass and Prestige Brands 10:06: Analyzing the Cosmetics Industry: Product and Research Development  13:44: Marketing and Consumer Insights 18:33: Sales and Distribution Channels 22:49: Operations and Supply Chain  31:57: Gross Margin Analysis and Financial Performance  Website Links: #1, Beauty Market Outlook: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth #2, FDA Regulations of Cosmetics: https://www.fda.gov/cosmetics/cosmetics-science-research/product-testing-cosmetics #3, Risk of Indie Beauty Brands: https://cosmeticsbusiness.com/how-indie-beauty-brands-can-break-america#:~:text=Indie%20brands%20are%20greatly%20influencing,and%20most%20likely%20through%202025. #4, Beauty and Travel Retail: https://wwd.com/beauty-industry-news/beauty-features/tackling-beautys-travel-retail-conundrum-estee-lauder-loreal-clarins-bulgari-dfs-heinemann-1236682262/ #5, Green Beauty: https://www.forbes.com/sites/meimeifox/2023/12/22/green-glamour-12-clean-beauty-brands-leading-the-eco-revolution/ #6, Beauty & Supply Chain Challenges: https://www.voguebusiness.com/beauty/new-ingredients-higher-prices-reformulating-beauty-in-the-supply-crisis #7, QVC and Beauty: https://entm.ag/1wEfOci #8, Love, Indus (company referenced by Will and I during the discussion): https://loveindus.com/collections/shop?gad_source=1&gclid=Cj0KCQiAkJO8BhCGARIsAMkswyiVNdA36DRltbku4DqHeLj-dAbZxAfsVOWmkyEP6Ah9bsxaNi3L4g4aAqP4EALw_wcB Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Join me and Lindsay Ciavattone, Dir. Dealer Relations at CarGurus, as we discuss the 2024 Consumer Insights Report and how dealers can use this feedback to gain a competitive edge in your 2025 sales strategy.

Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) is driving growth and innovation in the health and wellness sector, with a focus on sleep and pain relief products.Join Gord Davey, President and CEO, as he discusses the company's impressive turnaround, the challenges it faced, strategies for sustainable growth, and the exciting opportunities ahead in the health and wellness market. Discover how Delivra Health's innovation and market agility drive success. With a strong pipeline fueled by consumer insights, the company stays ahead in high-growth sectors like sleep and pain relief.Learn more about Delivra Health Brands at https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/tlG2oOeUgv8And follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

In this episode, host Chris Maffeo is joined by Imme Ermgassen from Botivo, who shares insights into building a craft non-alcoholic aperitivo brand that challenges category conventions. Through strategic positioning as a pleasure brand rather than a moderation brand, Botivo has created a unique space in the non-alcoholic category by focusing on craft credentials, hedonistic brand values, and owning specific drinking occasions. The conversation reveals how careful brand building and trade strategy can help create new category opportunities. Timestamps: 00:00 Introduction and Welcome 00:29 Guest Introduction and Initial Impressions 01:22 Deep Dive into Botivo 02:16 Brand Philosophy and Market Positioning 05:37 Challenges and Strategies in the Non-Alcoholic Market 11:35 Consumer Insights and Brand Building 19:31 Trade Relationships and Distribution 38:04 Concluding Thoughts and Future Plans

Did you know that 90% of life insurance policies lapse or are surrendered, leaving untapped value behind? In this episode, discover how life settlements can unlock hidden wealth. Episode Overview In this episode of Grow Your Business & Grow Your Wealth, host Gary Heldt speaks with Adam Lippman, Executive Vice President of Sales and Marketing Operations at Lighthouse Life and Director of Consumer Insights for Harbor Life Settlements. With over 20 years in the life settlement industry, Adam shares insights into how policyholders can maximize the value of their life insurance policies on the secondary market. Key Takeaways → Life settlements explained: selling policies for more than their surrender value. → Understanding policy underwriting and health projections. → Regulatory protections and ensuring ethical transactions. → Leveraging AI to streamline the life settlement process. → How to find a reputable buyer and avoid common mistakes. More from Adam Lippman "Most people don't know they can sell their life insurance policies. It's a hidden opportunity." "Life insurance is often the second-largest asset people own after their home, yet it's rarely utilized effectively." Guest Bio Adam Lippman is a seasoned founder and executive in the life settlement industry, having facilitated over 1,000 transactions with a combined face value of more than $1 billion. He is passionate about educating consumers and advisors on maximizing policy value. Connect with Adam: Harbor Life Settlements https://www.lighthouselife.com/company/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Salesforce reports that holiday retail sales reached $282B in the US. That's up 4% year over year, and $1.2 trillion globally, a 3% rise from last year. Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year.

Host Dave Sobel engages in a compelling conversation with Mark Haas, the CEO of the Helmsman Group, a company specializing in the consumer packaged goods (CPG) sector. With over 30 years of experience in the industry, Mark shares insights into how AI, particularly natural language processing (NLP), is transforming food regulation and safety. The discussion delves into the origins of their innovative platform, Regulate, which was born out of a need for a sophisticated data warehouse to manage the extensive documentation required in the highly regulated food and beverage industry.Mark explains that Regulate initially served as a static database to archive information but has evolved into a powerful tool for analyzing consumer sentiment. By leveraging open API connections from social media platforms like X, Reddit, and Amazon, the platform captures real-time discussions about products. This allows brands to gain organic insights into consumer opinions, preferences, and trends, moving beyond traditional focus groups that often suffer from confirmation bias. The episode highlights the importance of understanding consumer sentiment in a more authentic way, enabling companies to make informed decisions about product development and marketing strategies.One of the standout features of Regulate is its Consumer Sentiment Analysis module, which provides various reports to help brands understand consumer perceptions. Mark discusses how the platform generates word clouds, attribution reports, and centrality analyses to identify key themes and connections in consumer conversations. This data-driven approach not only aids in product innovation but also helps brands identify flavor trends and other market opportunities that resonate with consumers. By analyzing the interconnections of thoughts, companies can better align their products with consumer desires, ultimately leading to more successful market entries.The conversation also touches on the compliance aspect of the platform, emphasizing how Regulate assists brands in navigating FDA regulations. Mark explains that the platform can parse vast amounts of regulatory data to ensure that products meet compliance standards, thus reducing the risk of costly errors. The episode concludes with a discussion on measuring success, where Mark shares that the primary deliverable for businesses using Regulate is the ability to accelerate time to market while improving profitability. By streamlining the product development process, the Helmsman Group is helping brands achieve significant financial outcomes, demonstrating the transformative power of AI in the CPG industry. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strategy & Innovation for the Shanghai-based agency Target Social. Target Social is China's largest full-service social performance consultancy, providing a complete range of services that help brands take control of their social media investment.

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends.

AI is playing a major role this year as Salesforce reports that AI will influence as much as $200 billion in sales as retailers have increased their use of generative AI and chatbot agents, and that's a 23% week over week increase just since Cyber Monday.

Tune in as authors of PwC's U.S. Healthcare Consumer Insights and Engagement Survey discuss key findings and provide insights into understanding consumer concerns around healthcare costs, the adoption of tech-enabled healthcare, trust in the healthcare system and how we can take action. Key topics include:The survey's background, focus and objectives that will address ongoing consumer concerns and distrust in the healthcare systemGenerational and financial differences reveal significant disparities in healthcare experiences and engagement amongst various age groups Notable key statistics and insights on consumer behavior and perceptions related to trust, affordability, delayed care and digital health across the health ecosystemConsiderations for healthcare stakeholders to enhance care delivery and to address the evolving needs of diverse patient populationsSpeakers:Thom Bales, Health Services Leader, PwCKeith Fengler, Customer Service and Channels Lead, PwC, Omar Chane, Principal, PwC. Jenny Colapietro, Consulting Commercial Leader, PwCLinked materials:https://www.pwc.com/us/en/industries/health-industries/library/healthcare-consumer-insights-survey.htmlFor more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.

Send us a textAI and Maps: Current Limitations (many) and Future Prospects (good): We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for enhanced location-based services, professional applications, and augmented reality. Emerging technologies may soon enable smoother interaction with geospatial tools and real-time location insights.Search vs. AI: Consumer Behavior and the Future of Discovery: Insights from a consumer survey shed light on the evolving role of AI in search. While 77% of users find Google easier than three years ago, many are exploring alternatives like ChatGPT for direct answers and conversational capabilities. Trust in AI is growing, with 67% believing it will redefine search within three years. The shift signals a fragmented search ecosystem, where convenience and reliability will shape user behavior.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 186Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Jeff Barry, Head of Innovation at DOT Foods joins us on this episode of Fail Faster. Jeff shares his journey of reshaping business practices and driving impactful projects by making sure to avoid "Project X." He discusses how DOT Foods efficiently handles 4 billion pounds of food annually and highlights initiatives like fleet monitoring and warehouse safety enhancements. Jeff explores the value of starting with human insights, embracing discomfort to challenge norms, and refining ideas through experimentation. Sharing a standout success story involving heat-reflective trailer coatings, Jeff illustrates the art of turning bold concepts into scalable solutions. Packed with actionable advice, this episode offers inspiration for those seeking to evolve their approach while remaining grounded in practical strategies.

It's well-known that insights can offer companies competitive advantage – but what about collaborative advantage?In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company's impact and relevance in the industry.We also discuss: Maryellen's approach to insights, based on a multi-layered analysis.The importance of clear and attractive visualization of insights to compel diverse audiences.Why insights professionals need to resist the urge to soften findings—and present the full story instead.

SummaryIn this episode of BizNinja Entrepreneur Radio, host Tyler Jorgenson sits down with Jonny Locarni, founder of Magic Cactus, a unique brand creating alcohol alternatives infused with hemp and functional ingredients. Jonny shares his entrepreneurial journey, starting with hustling as a young adult, to creating a product that fills a distinct market gap. He discusses the challenges of developing a commercially viable drink that provides the social experience of alcohol minus its negative effects. Tyler and Jonny dive deep into navigating regulations, consumer insights, and how Magic Cactus offers a mindful and inclusive drinking alternative to alcohol.Jonny explains the evolution of Magic Cactus from early formulation hurdles, like using coconut water, to finding the perfect balance with cactus water, which aligns with their brand's Arizona roots and offers health benefits without excess sugar. The two also explore the complexities of creating a brand that appeals to a broader audience, focusing not just on sobriety but on mindful consumption, showing how Magic Cactus is changing the way people approach social drinking. They also discuss the brand's vision for the future, regulatory hopes, and how they aim to expand their footprint.The episode closes with a reflection on building a brand that goes beyond selling a product by creating a community and reshaping perceptions around alcohol alternatives. Jonny's story highlights how branding, purpose, and market timing are pivotal to success. Listeners are encouraged to check out Magic Cactus and join their mission of creating a non-toxic and socially engaging drink alternative. Visit magiccactus.com to learn more. TakeawaysEntrepreneurial Spark & Innovation: Jonny Locarni's journey demonstrates how early business ventures can ignite a lifelong passion for entrepreneurship, leading to innovative solutions such as Magic Cactus, which offers a unique, healthier alternative to traditional alcoholic beverages.Formulation Challenges & Branding: Developing a commercially viable product requires overcoming multiple hurdles, including consumer taste preferences and nutritional balance. Magic Cactus's pivot from coconut water to cactus water shows how adapting to feedback can lead to better product alignment and brand storytelling.Mindful Drinking & Market Positioning: Magic Cactus isn't solely about promoting sobriety but encouraging mindful consumption. The brand's inclusive approach aims to cater to a broad spectrum of consumers, offering an alternative that bridges the gap between traditional drinking and healthier choices, while donating 10% of profits to support substance abuse treatment initiatives.

In this episode, Kathryn chats with Natalia Lumpkin, VP of Consumer Insights at PepsiCo. Natalia shares her inspiring career journey from studying law and political science in Poland to landing her current role in the US. They discuss the critical role of data analysis, balancing intuition with concrete data, and the ever-evolving consumer behaviors, especially focusing on Gen Z. Natalia also covers the integration of digital and in-store experiences to engage consumers and build long-term loyalty. Natalia:“ I think we're not in a shortage of data…However, all of these data sources are really important for us because this is what feeds the intelligence and overall capabilities to then generate and produce actionable insights. In most places that I've been in, we have way too much data that we can absorb. So it's very important to not just have access to data, but be very clear about what we want to do with that data and collect it, not for the sake of having it, but actually for the sake of pairing it with tools and capabilities that really help us understand what we can go and do with it.” Episode Breakdown: [03:56] Alchemy Unveiled: Picking up the crumbs left behindThere is no shortage of data, so the question becomes: what are we going to do with the data we have? Natalia and her team focus on the information that consumers leave behind about their behavior, likes and dislikes, and leverage this data to better inform the entire customer journey.[18:10] From Nuggets to Campaign Gold: Getting to know Gen ZTo fit in the moment, you need to have the right product. What PepsiCo is learned is that Gen Z is all about relevant, personal experiences, so tapping into the consumer where they are at the right time is key. Both in-store and online experiences are essential for better understanding and interacting with Gen Z to create the types of experiences they are looking for through products.[34:16] Gold Rush: Be the choice on the consumer journeyConsumer intelligence and empathy create more meaningful and delightful products. Natalia's focus is always how to address unmet needs that elevate brand experiences. By focusing on quality, innovation, and omnichannel integration, she aims to enhance value, deliver unique moments of indulgence, and cater to diverse consumers across all touchpoints. Links & Resources:Connect with KathrynConnect with Natalia LumpkinLearn more about DeluxeLearn more about PepsiCoGet all the latest updates on pepviz

On this episode of Destination on the Left, Jonathan Kletzel, the Travel, Transportation, and Logistics Sector Leader at PwC, shares insights from the recently released PwC Holiday Outlook. This report examines holiday spending across various consumer segments and industries. We focus on travel trends for the 2024 holiday season and discuss the differences in spending among different generations. What You Will Learn in This Episode: How Jonathan became interested in specializing in the travel sector Some of the valuable interests revealed by the PwC Holiday Outlook study What trends Jonathan is identifying for 2024 holiday travel, with an emphasis on steady travel demand compared to the previous year How generational differences impact spending on travel and experiences, particularly among Gen Zs and Millennials Why there is a drop in concerns about travel disruptions and what that might mean for travelers and suppliers Sustainability in travel and how that is influencing industry practices Dissecting Generational Travel Trends The holiday season is always interesting when it comes to understanding travel behaviors across different generations. PwC's report revealed that Gen Z and millennials continue to invest heavily in travel experiences, prioritizing them over material gifts. In contrast, Gen X and Baby Boomers are more inclined towards convenience and practicality, seeking ways to make their lives easier rather than more exciting. The study has also shown a fascinating mix of spending priorities influenced by economic pressures. While some consumers plan to maintain or even increase their travel budgets, others, particularly those feeling the pinch of the current economic climate, are looking for ways to budget wisely throughout the year to afford holiday travel. Interestingly, more travelers are opting to stay with friends or family, which shows that people are trying to blend making economic choices and having meaningful experiences. Rising Importance of Digital and Sustainable Choices We've all noticed the broader consumer push for sustainability, which is a priority for younger generations, particularly Gen Z. Airlines and hotels, are responding to this demand by offering more eco-friendly options and transparent information on carbon footprints. From water bottle refill stations in airports to eco-conscious hotel room services, the industry is making ever-bigger strides in meeting consumer expectations for sustainable travel options. Preparing for a Successful Holiday Travel Season One of the most reassuring findings from PwC's Holiday Outlook is that the intention to travel for the holidays remains stable compared to 2023. This is great news for travel suppliers and destinations, as it shows there is still a steady demand. Jonathan also points out that there has been a significant decrease in concerns around travel disruptions this year. This could be attributed to suppliers catching up to post-COVID travel demands and improving operational efficiencies. Nevertheless, holiday travelers should still be prepared for potential disruptions due to factors outside the industry's control, like weather! Resources: Website: https://www.pwc.com/us/en.html LinkedIn: https://www.linkedin.com/in/jonathan-kletzel-256372/ Holiday Outlook 2024: https://www.pwc.com/us/en/industries/consumer-markets/library/holiday-outlook-trends.html We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant's portfolio of high-end spirits.Follow Suzy on Twitter: @AskSuzyBizFollow Paul Basford on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Ken Pilot interviews Oliver Chen for this flight of The Retail Pilot podcast. Oliver Chen is a Managing Director and senior equity research analyst covering retail and luxury goods at TD Cowen.  His deep understanding of the consumer and his ability to forecast the latest trends and technological changes that will impact the retail space have set him apart from peers.Prior to joining TD Cowen in 2014, he spent seven years at Citigroup, worked in the investment research division at UBS, in the global mergers and acquisitions/strategic planning group at PepsiCo International, and in JPMorgan's consumer products/retail mergers and acquisitions group.Oliver holds a bachelor of science degree from Georgetown University, an MBA from the Wharton School at the University of Pennsylvania, and is a CFA charterholder.His passion for the sector began at the age of 12 when he began working with his parents at their retail business in Natchitoches, Louisiana.Summary:In this conversation, Oliver Chen discusses the current state of luxury retail and the beauty sector, highlighting the challenges and opportunities faced by brands. He emphasizes the importance of pricing strategies, the impact of digital transformation, and the need for brands to connect with younger consumers. The discussion also covers emerging trends in fragrance, the potential of the men's beauty market, and the role of AI in enhancing the retail experience.Key Takeaways:Luxury retail is facing an inflection point with declining sales.China's economic factors are influencing luxury spending.LVMH's strong brand portfolio positions it well in the market.Hermes thrives due to its timeless luxury appeal.Luxury brands are increasingly focusing on direct-to-consumer sales.Ralph Lauren's success is attributed to its cultural relevance and value perception.Fragrance is a growing category with opportunities for premiumization.The men's beauty market is still developing but shows potential.TikTok is becoming a significant platform for beauty brands.AI is set to transform the retail experience through personalized search.

Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy. Check out both books:  Insights on the Brink: https://tinyurl.com/mtwt3fyj The Consumer Insights Revolution: https://tinyurl.com/3jxeustu

In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers' evolving preferences.

915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies' IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper's digital transformation journey, covering cloud migration, intelligent automation tools like RPA and AI, and the company's data-driven approach to consumer insights that optimize product offerings and marketing strategies. John also provides a fascinating look into the company's supply chain optimization initiatives and the role of the digital value chain. Finally, he highlights the importance of ROI in IT investments and shares his excitement for AI and data-driven innovation at KDP.

915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies' IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper's digital transformation journey, covering cloud migration, intelligent automation tools like RPA and AI, and the company's data-driven approach to consumer insights that optimize product offerings and marketing strategies. John also provides a fascinating look into the company's supply chain optimization initiatives and the role of the digital value chain. Finally, he highlights the importance of ROI in IT investments and shares his excitement for AI and data-driven innovation at KDP.

Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then […] The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.