Podcasts about iconic brand

We're running one of our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! What makes a truly iconic brand? Few people are better qualified to answer that question than Neil Barrie, the branding expert behind household names like Pinterest, Peloton, and Airbnb. Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most innovative brands, including Headspace, Bumble, and Depop. From 2021-23, the company grew revenue by 70%. Originally a failed rock star, Neil has led the development and growth of top-tier brands including Disney, The Grammys, and Unilever. Throughout his career, he has used his platform to make the advertising industry better and has been featured in publications such as Forbes, Fast Company, and The Guardian. Landing Your First Client How did Neil and his co-founder land Pinterest as their very first client? A lot of it had to do with personal branding and the reputation they'd built for themselves in the industry. From the beginning, Neil was intentional about doing things for free for influential people, with the expectation that they would one day recommend TwentyFirstCenturyBrand. He and his co-founder held workshops for venture capitalists and offered to help them with their portfolios.  It also helped that they had a clear mission for their company (to build influential 21st-century brands) and a strong point of view on what made an iconic brand: it had to be purpose-led, community-driven, tech-enabled, and narrative-based.  Neil and his co-founder came out of the gate with a clear thesis. They published white papers on their four-part framework that helped companies see the value in branding. Their strategy paid off — Pinterest took a chance on the new agency, and TwentyFirstCenturyBrand's client list has only grown since. Ingredients of an Iconic Brand Branding can be broken down into two sides: input and output. Output is your brand reputation or what other people say about you when you're not around. Input is everything you put into the brand: your vision, your purpose, and the experience you create for your audience. When asked about the future of branding, Neil says there are three factors entrepreneurs need to consider: profit, purpose, and people. After the turmoil of the last few years, profitability is more important than ever. Purpose is your vision, and "people" refers to how you rally your community around that vision. To build a truly influential brand, you need to balance all three factors. Enjoy this episode with Neil Barrie… Soundbytes 21:02–21:30 "We had a very clear process that we insisted people go through, which had a certain bit of mythology around it, in terms of some of the rituals that we would do. We would have things like 'discuss the undiscussable,' where we put all of the C-suite into a private room and facilitate a discussion around five undiscussable themes that we'd uncovered from meeting everybody. These are things, not necessarily related to brand, just in your culture that you need to address before you can really achieve your potential." 31:53–32:22 "Culture is a very special thing: The values of a company. The commitment to work with certain types of clients, to the proper balance of growth agenda, purposeful, profitable growth, and so on. The ability to say no to things, to really look after the team in different ways. So, it was clear from a lot of those conversations that a lot of people wanted us, but they wanted to sort of merge us with another of their consulting agencies, and sort of strengthen that and gain access to our client base, and things like that. And it was just clear that it was going to ruin what we built." Quotes "Most tech companies are leaving money on the table because they mistrust branding." "It's tough to get business when you're starting out. From the start, community and doing things for free for influential people with the expectation they would recommend us was a big part of our strategy." "Out of the gate, we acted like we'd been around for 30 years and hoped that sense of confidence and conviction would be infectious." "Vulnerability is required if you're going to build a proper brand." "You need to invest the time in figuring out what you stand for, what you are, how you're going to codify that into your experience and so on." Links mentioned in this episode: From Our Guest Website: https://twentyfirstcenturybrand.com/ Connect with Neil Barrie on LinkedIn: https://www.linkedin.com/in/neil-barrie-29488aa/ Book "A Colourful View from the Top": https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791 Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

#991 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni's Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer's market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way! (Original Air Date - 11/11/25) What we discuss with Jeni: + Starting Jeni's in a farmer's market + Vision born from scent and storytelling + Bootstrapping with no capital + Turning produce waste into fiber products + Launching Floura and “bridging the fiber gap” + Importance of emotion in business + Building a fellowship-style team + Trust and communication in leadership + Learning to step back as founder + Success driven by passion and curiosity Thank you, Jeni! Check out Jeni's Ice Creams at ⁠Jenis.com⁠. Check out Floura at ⁠Floura.com⁠. Follow Jeni on Instagram, ⁠here⁠ and ⁠here⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dis-moi ce que t'en as pensé ! Iconic Brand est fait pour que tu construises stratégiquement une identité de marque qui créée de la confiance et marque les esprits de ta cible. 

KRLD CEO Spotlight with William Niles, CEO, Brinks Home

Host Mike Rosado welcomes designer/illustrator/author Jon Contino to the Pencil Pushers podcast to discuss Contino's upbringing on Long Island, his parents' craft-driven influence, and his early path from band flyers, cassette art, and self-taught HTML to charging for creative work at 14. Contino explains how his lifelong obsession with lettering, failed graffiti attempts, Photoshop experimentation, hardcore/grunge culture, and New York's grime shaped his "organized chaos" style, later balanced by a problem-solving approach to branding inspired by figures like Paula Scher. He describes career growth from a 2005 studio and a handmade clothing brand to building Contino Studio, shifting from illustration trends into larger storytelling and branding work, including Toyota, the Tampa Bay Buccaneers, and sports. They debate commercialization of "handcrafted," carbon-copy styles, and AI's threat, emphasizing human mistakes and youth rejecting "AI slop." Contino shares his remote studio model, intense family-driven schedule, rare client friction, flexible discovery through live conversation, a move from paper to iPad/Procreate for speed, heavy use of Figma/Framer, and excitement about revitalizing Coffee Bean & Tea Leaf's brand. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com) 

Although the present ubiquity of Apple is well-known, how much do you know about its past? Just in time for Apple's 50th anniversary, author and CBS correspondent David Pogue tells the history of the iconic company: how it was born, nearly died, and was revived under the legendary Steve Jobs, and how it later became the most iconic brand in the world. On April 1, 1976, two men in their 20s, both named Steve, founded a modest startup. Their goal was to bring the power of computers to everyone. Over the next five decades, Apple revolutionized the tech landscape, introducing the public to many products that we use today and marrying technology with design. Marking this 50th anniversary milestone is Apple: The First 50 Years, a 600-page, definitive account of the tech giant. At this very special event, author David Pogue will share what he learned from interviewing 150 current and former Apple executives, designers, and engineers. He'll reveal, for the first time, some amazing origin stories (Apple II, iMac, iPod, iPhone). He'll draw some counterintuitive but powerful lessons from Apple's unlikely rise, fall, and rise. And he'll punctuate the evening with Apple song parodies at the piano (yes, really). David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones . Buy the Book Apple: The First 50 Years Elliott Bay Book Company

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […] The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.

Lavazza is a true Italian cultural icon. It has earned this status primarily thanks to its many product innovations and advertising: from Carosello, through the numerous popular testimonials in Italy, to the recent global campaign «Pleasure Makes Us Human».How do you manage such an iconic brand? Especially during a phase of global expansion, with repositioning toward the premium segment?We discuss this with Carlo Colpo, Chief Marketing Officer of the Lavazza Group.***Sources:- Lavazzagroup.com and fondazionelavazza.com websites- M. Calabresi, S. McCurry, I chicchi che hanno fatto la storia, Fondazione Lavazza 2024- G. Berta, E. Merlo, Lavazza. Una storia industriale dal 1895, Mondadori 2014

Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.

Episode 182 – Find Your Edge: Why Vanilla Messaging Will Never Build an Iconic BrandWhat if the reason your brand isn't standing out… isn't your strategy — but your message?In this episode of Dawn of a New Era – The Billionaire Brain, Dawn McGruer explores one of the most overlooked gaps in business growth: the difference between being good… and being unforgettable.Many founders are highly skilled, experienced, and delivering real results. From the outside, everything looks strong.But when it comes to how they communicate what they do… something feels diluted.This episode reveals why “polished” messaging often becomes forgettable — and how trying to appeal to everyone can actually weaken your positioning.If you've ever felt like your brand sounds clear… but not compelling… or that your message doesn't fully reflect the level you operate at… this conversation will completely shift how you think about visibility and authority.Dawn breaks down how your messaging is more than just communication — it's perception, positioning, and power.Because when you stop asking “How do I sound better?” and start asking “Where is my edge?” everything changes.Your edge isn't something you need to create.It's something you've likely been filtering.Because the truth is this:You are not here to be understood by everyone. You are here to be remembered by the right people.If you want to move from being seen as “good” to being recognised as distinct, powerful, and impossible to ignore — this episode will change the way you think about your voice. In This Episode You'll Discover• Why strong businesses often have weak or diluted messaging • The difference between clear messaging and compelling messaging • Why trying to appeal to everyone reduces your impact • How “safe” messaging makes brands forgettable • The role of messaging in shaping perception before you ever speak • Why your message is your positioning — not just your communication • How to identify and express your unique edge • The importance of conviction in building authority and resonance • Why people don't just buy information — they buy your perspective • How powerful messaging creates emotional connection and memorability • The shift from sounding “acceptable” to sounding authentic and distinct • Why your words shape your reputation, even when you're not in the roomKey Insight From This EpisodeThe brands that stand out are not the ones trying to sound perfect.They are the ones willing to sound different.Instead of asking, “How do I make this sound better?”They start asking, “What do I truly believe… and am I expressing it fully?”And that shift is where brands move from being overlooked… to being unforgettable.Reflection Questions for FoundersTake a moment to reflect on these questions from the episode:Where has my messaging become too safe or generic? Am I trying to appeal to everyone… instead of resonating deeply with the right people? What perspectives or opinions have I been holding back? Where am I explaining… instead of leading? Does my messaging truly reflect the level I operate at? What would change if I expressed my thinking more directly and confidently?Because sometimes the biggest shift in your brand isn't changing what you do.It's changing how clearly you express who you are.Share This EpisodeIf this episode made you rethink how you communicate your brand, share it with a founder who's ready to stop blending in… and start standing out.These are the conversations that redefine positioning, authority, and what it really means to build an iconic brand.Think like a millionaire. Speak like a leader. Stand like an icon.This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In this episode, Lara walks through the difference between building a personal brand and a corporate brand, sharing the pros and cons of each. She explains how personal brands can grow faster, build trust more easily, and make marketing simpler, but often rely heavily on you. On the other hand, corporate brands may take longer to gain traction, but they're easier to scale, build a team around, and eventually sell.She also highlights that many successful founders use both, starting with a personal brand to build trust and momentum, then expanding into corporate brands for long-term growth. The focus is on building in a way that feels sustainable now while keeping the bigger picture in mind.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: ⁠https://www.instagram.com/laradollkennedy/⁠Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

In this episode we have a great chat with Lyndsay Snelgrove of Snelgrove' s Ice Cream. There are some great lessons here on reviving an iconic brand and an interesting story on an historic Ice Cream Cone statueFor more information on Snelgrove's you can go to:https://www.snelgroveicecream.comhttps://www.instagram.com/snelgroveicecreamhttps://www.facebook.com/snelgroveicecreamFor information about the North American Ice Cream Assoc, and how you can open and grow your ice cream business with a community that will support you, go to https://icecreamassociation.org/

Willard and Dibs react to what Marc Spears told them yesterday about the Warriors being an "iconic" brand in the NBA even after Steph Curry retires. Is he wrong? And what is that worth for the future of the organization?

In this episode Lara walks you through how to build an offer that actually lasts.As part of the Iconic Brands series, she challenges the popular idea of “finding your why” and explains why your business needs a clear mission and vision — not a personal motivation tied to freedom, hustle, or even your kids. Your purpose in business must be rooted in the people you serve.From there, Lara guides you through a practical offer audit designed to help you create one sustainable, aligned, revenue-generating offer. She breaks down the real questions you need to answer:– What truly serves your clients?– What can you sustain for a full year?– What fills your soul?– How much time do you actually have?She also shares a candid story about burnout, the cost of hustle culture, and why longevity—not intensity—builds iconic brands. You'll hear how she's applying these principles to Build Her Home and why she chose a Slack-based community model over other platforms.If you're tired of pivoting, launching new things every quarter, or building offers that drain you, this episode will help you slow down, simplify, and commit to one offer that works — for your clients and for your life.Because iconic brands aren't built on constant reinvention. They're built on aligned decisions sustained over time.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: ⁠https://www.instagram.com/laradollkennedy/⁠

If you have ever felt like you are doing all the things, posting every day, showing up consistently, working late, and the sales are still not reflecting that effort, this episode is for you. I am diving into one of the most important distinctions I have made in my entire business journey: the difference between building a business and building a brand. A business sells things when people need things. A brand makes people want to be part of something, and they keep coming back without being chased. And if you have hit a plateau, I promise you it is not your work ethic that is the problem.After working with over 9,600 jewelry brands, I have seen this pattern over and over again. The designers who break through are not working harder, they are building from a stronger foundation. I am sharing why talent alone will never create demand, what iconic founder-led brands all have in common, and the identity shift that has to happen before any strategy will actually work. I am also sharing details on the Obsessed 21-Day Activation, my newest challenge designed to help you become the kind of founder people cannot stop talking about.In This Episode, You Will Learn:[0:00] Why being busy is not the same as building a brand, and the one question that reveals which one you have right now[5:00] The real difference between a business and a brand, and why it changes everything about how you show up and sell[6:00] What would happen to your sales if you stopped posting for 30 days? This question reveals everything[6:39] Why talent alone will never create demand, and the infectious founder energy behind the brands that actually sell out[12:00] The real reason you are busy but broke: it is a foundation problem, not an effort problem[16:29] The identity shift that is the single most powerful move you can make to scale your brand, plus how to join the Obsessed ChallengeHere are the resources mentioned in the show:Join the Obsessed 5-Day Free Challenge + 21-Day ActivationThe Launchpad Daily Audio Coaching ProgramDesire AI for Jewelry Business MarketingAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

In this episode, Lara breaks down the real difference between a side hustle and an iconic brand—and it has nothing to do with working harder. She walks through the mindset and intentional decisions founders must make before touching a logo, website, or Instagram bio, starting with mission, vision, trust, and long-term strategy. Lara shares real-world examples from brands like Divi and Skims, along with behind-the-scenes insight from building Black Castle Homes, to show how iconic brands are built to last, scale, and earn trust from day one. If you want to stop chasing quick wins and start building a brand with longevity and reputation, this episode sets the foundation.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: ⁠https://www.instagram.com/laradollkennedy/⁠Website: https://laradollkennedy.com/

In this episode, Lara introduces a new series focused on building an iconic brand for founders. She discusses the concept of a trust recession, the shift from an entrepreneur to a CEO mindset, and the importance of standing out in a crowded market. The conversation emphasizes the need for businesses to evolve and adapt to the changing landscape, highlighting the significance of credibility, authority, and conducting a brand audit. Lara poses thought-provoking questions to help listeners reflect on their business identity and future aspirations.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: ⁠https://www.instagram.com/laradollkennedy/⁠

If your brand feels misaligned, this episode is your roadmap back.After a year of feeling completely disconnected from my business, I discovered the exact framework that helped me step into the most creative, wealthy, and aligned version of my brand yet. In this episode, I'm sharing the 4V Frequency with you: Vision, Voice, Visibility, and Vibration.Whether you're feeling out of sync with your work, uncertain about your message, or ready to stop hiding and start leading as a founder, this episode will show you how to realign with who you're becoming.In this episode, you'll learn:[02:15] Three signs your brand is out of alignment[05:30] My story of complete business disconnection last year[09:17] The moment I realized I was letting everyone down (and why it was necessary)[12:45] Why execution beats consumption every time[15:20] The difference between personal brands and founder-led brands[19:08] Creating a vessel of resilience as a creative entrepreneur[21:30] The 4V self-audit that reveals what's pulling you down[24:15] Why storytelling is the secret to soft-sellingHere are the resources mentioned in the show:The Breakthrough 21-Day ActivationMagnetic Story Selling Lab Desire AI: AI marketing tool for creativesAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Your fear of being cringe is actually destroying your business. And I know you might not want to hear this, but the truth is: when you play small because you're worried about what people think, you become invisible to the people who actually need your transformation.In this raw and honest episode, I'm sharing what it really takes to build an iconic, founder-led brand with a cult following. You'll hear about the moment I realized I had to stop people-pleasing and step fully into my vision (even if not everyone came along for the ride). I'm pulling back the curtain on my client's breakthrough when she decided to show up "awkwardly" on social media and the surprising results that followed. And I'm revealing why some of your biggest supporters might not make it to your next chapter, and why that's actually okay.This episode is for you if you've been watering down your message, hiding your offers, or playing not to lose instead of playing to win. It's time to build something iconic.In this episode, you'll learn:[02:12] The one quality all cult-following brands share (and it's not what you think)[15:29] Dismantling the myth about being "cringe" and what's really happening in your nervous system[17:33] What happened when my client decided to show up awkwardly on purpose[22:41] The hard truth about who won't come along when you step into your bigger vision (and why that's okay)[31:24] Why I'm documenting my journey to $1M in personal income this year[34:18] The four pillars of building a cult following around your founder-led brandHere are the resources mentioned in the show:Join The Breakthrough 21-Day ActivationLearn more about The Iconic BrandCheck out Desire AI for jewelry makersAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Disclaimer: This episode was first released on 25th August 2025. This week I sit down with Paul Grosmann, CEO of R.M.Williams, to talk about one of Australia’s most iconic and enduring brands. We go back to 1932 and the story of founder Reginald Murray Williams, and how a bloke with no formal training built a business that became a global name. Paul shares what makes the boots and jackets so special, why Aussies are so loyal to the brand, and how it has stayed true to its roots despite decades of changing ownership. He also opens up about his own journey from Nike and McKinsey to Harris Farm Markets, and the leadership lessons he is bringing to R.M.Williams as he drives the brand into its next chapter while keeping its heritage front and centre. Check out R.M.Williams website here: https://www.rmwilliams.com.au/ You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.

Dis-moi ce que t'en as pensé ! Aujourd'hui, on va décortiquer comment ta cible se qualifie toute seule pour ta marque lorsqu'elle est forte, cohérente et reconnaissable — tu vas voir, c'est beaucoup plus subtil que tu ne le penses. C'est ce dont je parlais dans ce post avec la marque Alo. Spoiler : c'est exactement le type de travail que tu peux faire seul avec ICONIC BRAND ou en accompagnement plus approfondie dans Fast-Track Lane Enjoy

This week's guest is Sahar Khan, the dynamic Head of Marketing at Bayut. A foundational member of the team, Sahar joined Bayut in 2014 as one of its first sales employees and has been instrumental in building the brand into the UAE's leading property portal. With a innate passion for creative, out-of-the-box marketing since childhood, she has spearheaded some of the company's most iconic campaigns, including the landmark partnership with Chris Hemsworth. In this episode, Sahar takes us through her incredible journey from a salesperson in a small startup to leading marketing for a household name. She shares invaluable insights on building a brand in a unique market like the UAE, the evolution of her marketing strategies, and the delicate balance between sales and marketing teams. Sahar also opens about her leadership philosophy, the importance of staying true to one's principles, and how maintaining a clear mind through fitness is crucial to her success.   2:41 - Humble Beginnings at Bayut 4:04 - A Marketer from the Start 5:55 - Marketing in the UAE: A Unique Playbook 8:45 - Sales vs. Marketing: The Eternal Friction 11:55 - From Underdog to Market Leader 13:27 – Working with Chris Hemsworth 20:00 - Solving Industry Problems: Content and Verification 30:13 - Live Events vs. Digital Marketing Measuring the intangible impact of live events like the iconic B3 launch and the clear metrics of digital campaigns. 36:57 – Dubai's booming real estate market 42:51 - Where Big Ideas Come From 52:15 - Giving Back: More Than Money 55:10 - A Personal Conversation on Principles and Pain 1:08:09 - Starting Over: Lessons for Bayut 2.0 Show Sponsors:  AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences. https://bit.ly/AYS-Developers     Socials:  Follow Spencer Lodge on Social Media https://www.instagram.com/spencer.lodge/?hl=en  https://www.tiktok.com/@spencer.lodge  https://www.linkedin.com/in/spencerlodge/  https://www.youtube.com/c/SpencerLodgeTV  https://www.facebook.com/spencerlodgeofficial/    Follow Sahar Khan on Social Media https://www.instagram.com/saharkdxb/ https://www.linkedin.com/in/sahar-khan-9127958a/  

There are iconic brands, and then there are iconic leaders. In this episode of Grow Yourself, Kevin sits down with Melvin Keebler, Senior Vice President and General Manager of the world-famous Jack Daniel's Distillery.Jack Daniel's is one of the most recognizable brands on the planet, but what does it take to lead a company with that level of history, legacy, and cultural impact? Melvin's answer is simple. Iconic leadership begins with character. It is built through consistency, humility, integrity, and the way you treat people every single day.In this powerful conversation, Kevin and Melvin explore:• What it means to have a Personal Leadership Brand• Why iconic leadership is rooted in simple, timeless values• Melvin's journey from the U.S. Navy to leading Jack Daniel's• How to lead with respect, courage, and emotional maturity• The culture behind one of America's most iconic brandsIf you want a masterclass in leadership that is real, human, and grounded, this episode will stay with you.

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE          

#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni's Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer's market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way! What we discuss with Jeni: + Starting Jeni's in a farmer's market + Vision born from scent and storytelling + Bootstrapping with no capital + Turning produce waste into fiber products + Launching Floura and “bridging the fiber gap” + Importance of emotion in business + Building a fellowship-style team + Trust and communication in leadership + Learning to step back as founder + Success driven by passion and curiosity Thank you, Jeni! Check out Jeni's Ice Creams at Jenis.com. Check out Floura at Floura.com. Follow Jeni on Instagram, here and here. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you walk away from Marc Jacobs and Calvin Klein—and bet on your own name instead? In this episode, Joy Gryson shares the bold pivot from corporate fashion to building a modern handbag brand that exploded in Korea and won a loyal global following.She reveals how consulting bridged the leap, why she and her husband chose small Italian workshops over legacy factories, and how a park meetup with Steven Alan unlocked their sales pipeline. From the “It Bag” craze to mastering retail math and international strategy, Joy offers the real roadmap for scaling without selling out.✨ 3 Takeaways:Learn the math behind the magic — taste gets you noticed, but knowing costs, margins, and calendars keeps you in business.Localize to globalize — success in Korea wasn't luck; it was built on tailoring silhouettes, service, and merchandising to the market.Bet on your own name, strategically — consulting, smart sourcing, and timing made her leap sustainable, not reckless.Our Guest:Joy Gryson is the founder and creative director of Gryson, Olivia Harris, and TriBeCa by Joy Gryson—brands known for their sophisticated balance of modern design and timeless craftsmanship. Before launching her own labels, she honed her skills at Marc Jacobs, Calvin Klein, and Coach, gaining a deep understanding of both design and business that would later define her entrepreneurial path. Her handbags have been carried by women around the world who appreciate understated luxury built with intention.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

This is an episode for anyone who wants to build incredible businesses. I dive into how Olamide built Topicals from scratch, what it was like raising millions as a young Black founder, her bold move to acquire cult haircare brand Bread, and her best advice for anyone dreaming of following in her footsteps.+OLAMIDE OLOWEIG: https://www.instagram.com/olamideaolowe/?hl=en Forbes: https://www.forbes.com/profile/olamide-olowe/ Topicals: https://mytopicals.com/?srsltid=AfmBOoqV6bJqKZWyz-BuiquRNuhlZwlwxVu2dyRzfRkOzS7_Q14XxOsHBread: https://breadbeautysupply.com/?srsltid=AfmBOorzhOHOSEHsbHcIoWQBMTpakeMqvPJNmJZiYQkPxOBuXEWFafLN CODB: https://thecostofdoingbusiness.co/ +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear

This week I sit down with Paul Grosmann, CEO of R.M.Williams, to talk about one of Australia’s most iconic and enduring brands. We go back to 1932 and the story of founder Reginald Murray Williams, and how a bloke with no formal training built a business that became a global name. Paul shares what makes the boots and jackets so special, why Aussies are so loyal to the brand, and how it has stayed true to its roots despite decades of changing ownership. He also opens up about his own journey from Nike and McKinsey to Harris Farm Markets, and the leadership lessons he is bringing to R.M.Williams as he drives the brand into its next chapter while keeping its heritage front and centre. Check out R.M.Williams website here: https://drinkhyro.com/ You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow's theory of transformation and Maya Angelou's timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You'll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

If you've been feeling the call to build something iconic, this episode is your permission slip to stop playing small and start showing up in full expression of who you are. In this powerful conversation, Jackie sits down with brand visionary Stephanie to reveal the two things you actually need to build a magnetic, lasting brand:

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.You'll discover:Why Lego lost its way—and how it got back on trackThe power of staying true to your brand DNAHow embracing pop culture transformed Lego into a global forceWhat your business can learn from Lego's bold brand movesWhether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.ukCatch visual brand tips on our YouTube channel------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.   Some highlights:-The importance of hiring the people who fit the organization's culture and value-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A-The impact of the leadership of Chick-fil-A's founder, Truett Cathy, on the organization's culture-Lessons that Steve Robinson learned on the 2-million dollar mistake-Steve Robinson shared marketing and business insights in building a brand that people cannot live without Also mentioned in this episode:-John Rossman, author of The Amazon Way book series (Listen to John's episode on the Partnering Leadership Podcast here)-Truett Cathy, founder of Chick-fil-A-Dan Cathy, CEO of Chick-fil-A-Jimmy Collins, former president of Chick-fil-ABook by Steve Robinson:Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Book Resources:The Last Lion: Winston Spencer Churchill by William Manchester, Paul ReidBlue Ocean Strategy by Renée Mauborgne and W. Chan KimBuilt to Last: Successful Habits of Visionary CompaniesThe Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel Connect with Steve Robinson:S. Robinson ConsultingSteve Robinson on LinkedInConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

The Lawyer Stories Podcast Episode 221 features April Miller Boise, EVP, Chief Legal Officer (Corporate Affairs, Policy, Integrity, Trade & Legal) at Intel Corporation. April shares her story growing up in the Detroit area and having had the opportunity to intern with Saturn for two summers and then General Motors legal staff.  April has a love for the automotive industry and for all things manufacturing, (and even before receiving her JD she worked in manufacturing).  Her experiences from GM, to Honeywell, and to Ford shaped her interest in business law and ultimately capital markets and M&A. April spent time in private practice on Wall Street and later moved back to the Midwest; there, she joined a law firm, where she started the Private Equity Group and became Partner, Managing Partner, and a member of the Executive Committee. In 2011, after 15+ years of private practice, April moved in-house to a GC role in manufacturing, and has never looked back. Intel is a global technology company with an iconic brand, known for being one of the world's largest semiconductor companies and the only company that researches, designs, and manufactures leading node semiconductors in America. April has the breadth of experience and skills necessary to lead the team forward.   

Brian, co-founder and CEO of Prüvit, leader in ketone technology. He is an entrepreneur, thought leader, speaker, philanthropist, former Kentucky Wildcat basketball player, podcast host, and devoted father of three. Top 3 Value Bombs 1. Most successful people in the world learn about themselves through the journey of success than anything else. 2. The only thing that can stop you is you. Once you have that certain level of success, don't underestimate the power of collaboration but don't underestimate the power that you have. 3. Dream big and be bold and mighty forces will come to your aid. Its not always easy but it is always worth it. Checkout Brian's website - Brian's Website Sponsor ThriveTime Show: Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow & President Trump's Son, Eric Trump at Clay Clark's next business conference today at: ThrivetimeShow.com/eofire!

In this episode, hosts James and Otto sit down with Bryan Rafanelli, founder of Rafanelli Events, the creative force behind some of the most iconic celebrations in the world—including Chelsea Clinton's wedding and major White House events. But Bryan's story doesn't start with celebrity clients and presidential galas—it starts with frat parties, hand-drawn flyers, and a deep love for storytelling through design. Bryan shares how he built an industry-defining brand by focusing on relationships, risk-taking, and original creative thinking. From his “Rafanelli Rules” to his obsession with spatial scale, authenticity, and emotional connection, he opens up about the power of designing moments that feel deeply personal. Whether you're a planner, designer, or creative entrepreneur, this conversation is a masterclass in longevity, leadership, and standing out in a world of trends. Bryan doesn't just chase beautiful—he chases the extraordinary.

Chris shares how his unexpected first job in a Mexican restaurant set the foundation for a lifelong career in hospitality. From 13 years at Starbucks, where he witnessed its explosive growth, to leading operations at MOD Pizza, Chris has been instrumental in scaling iconic brands. Now at Voodoo Doughnut, he's keeping the brand's counterculture roots alive while navigating expansion into Miami, Los Angeles, and beyond.The conversation gets deliciously deep, covering everything from Voodoo's wild doughnut innovations (hello, NyQuil Doughnut) to the 24/7 culture that keeps fans coming back. Plus, find out why Judge Judy is a must-watch for Chris and why Voodoo is committed to staying fresh, funky, and fan-driven—even without delivery!Key Takeaways:From Dishwasher to CEO: Chris Schultz's 40+ year journey in the restaurant industry.Building Iconic Brands: His role in Starbucks' growth and MOD Pizza's rise.The Magic of Voodoo Doughnut: Keeping a counterculture brand authentic while scaling.Innovation & Fan Engagement: Monthly doughnut drops, wild flavors, and social media-driven campaigns.Breaking News: Voodoo Doughnut is heading to Miami & LA!The Tech Evolution: From cash-only to digital-first with Toast & Tattle. Hot Takes: Cannabis-infused menus, 24-hour dining, and why some trends aren't it.Thanks for hanging with us on Hospitality Hangout, powered by Branded Hospitality Ventures! Stay tuned for more insider scoops, industry shake-ups, and the boldest moves from the trailblazers redefining hospitality.   Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

For over 90 years, countless iconic musicians have graced The Apollo Theatre in New York City, from James Brown and Aretha Franklin, to Drake and Bruno Mars. Today, the venue is expanding its footprint in the hopes of straddling in-person and digital engagement. The Apollo's CEO Michelle Ebanks joins Rapid Response to explore how she's tapping into celebrity culture, operating a historically Black institution in the midst of a DEI backlash, and more. Whether it's negotiating with Prince or proving a judgemental boardroom wrong, Michelle shares stories that illustrate the resilience and creativity we all need today.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with Sean Riley, the Chief Executive Dude of Dude Wipes, to dive into the bold branding, viral marketing, and relentless hustle behind one of Mark Cuban's biggest Shark Tank wins. Here's what you'll learn from Sean:✅How Dude Wipes took a simple idea and turned it into a $300M+ brand.✅The genius brand strategy they deployed that made them wildly successful (One you can use too)✅ Why getting 100+ rejections before landing on Shark Tank was actually a good thing. ✅ How building an authentic, disruptive brand can compete with and even dominate billion-dollar companies✅ What is viral hacking & newsjacking and how to use it to dominate social media feeds✅ The importance of staying laser-focused to keep growing in a massive marketWhether you're an entrepreneur, brand builder, or content creator, this episode is a masterclass on disruption, branding, and scaling a business the right way.Hit subscribe for more founder conversations that give you real insights, no fluff.Connect with Sean Riley:LinkedIn: https://www.linkedin.com/in/spriles?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appDude Wipes: https://dudewipes.com/Want to build a content machine that drives real business results— including video podcasts and high-impact social media content. We help you do all of that in-house, so you don't have to rely on overpriced marketing agencies. 

Send us a textNike's been struggling - can the $50B retailer turn it around?In this segment of Business Breakdowns, Namaan Mian and Jenny Rae Le Roux explore Nike's business and what the iconic brand needs to do to get back to market dominance.First, they cover key financials to know for Nike, before breaking down the company's business model. Next, they discuss metrics they would be managing to as consultants or members of the Nike board. Finally, they both share a hot take about the future of Nike.Grab your business strategist hat and start listening.Business Breakdowns drops on the 1st and 3rd Wednesday of each month. Loving it or have ideas to grow the segment? Reach out by sending us a text or email.Management Consulted LinksBuild your business acumen through our Black Belt case coaching programConnect with Namaan and Jenny Rae on LinkedInStrategy Sprint one-week consulting project: learn more and joinMore About NikeNike financial documentsNike Investor Relations siteConnect With Management Consulted Follow Management Consulted on LinkedIn, Instagram, and TikTok for the latest updates and industry insights. Schedule a free 15min consultation with a member of the Management Consulted team. Join an upcoming live event - case interviews demos, expert panels, and more. Email our team (team@managementconsulted.com) with any questions or feedback.

In this moment, Greg Hofman former CMO of Nike explores how the brand's bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Greg: https://www.themodernarena.com/about Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.

Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey? Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look. In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You'll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success.  This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action! In this episode: Pia's $900 and a Dream How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically  The Art of the Tease Product line expansion and the power of customer feedback Marketing on a Budget — Pia's out-of-the-box, low-cost, and high-impact marketing tips The Halo Effect Building a Rockstar Team Tips for choosing the perfect name for your brand Personal style tips to achieve effortless confidence Secrets to innovative product development and brand growth The power of decisive action in building a brand Balancing creativity and the challenges of scaling The Buy Back Your Time Philosophy — letting go so you can keep growing A Love Story Built on Hustle Why done is better than perfect And so much more! Links and Resources: Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/ Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_  Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO  Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/  FORDIFY with Emily Ford | https://fordifymybrand.com   Connect with Pia Instagram | https://www.instagram.com/piamance  TikTok | https://www.tiktok.com/@piamance YouTube | https://www.youtube.com/c/piamance  Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779  Connect with Emily Website |  https://meetemilyford.com    On Instagram | https://www.instagram.com/itsemily    On Facebook | https://www.facebook.com/itsemilymethod    On YouTube | https://www.youtube.com/c/ITSEMILYFORD  

Luke Boase launched Lucky Saint in 2018, but he says the brand's potential for an iconic future has always been top of mind. As the leading dedicated non-alcoholic beer brand in the U.K., Lucky Saint is sold in over 10,000 points of distribution in the country, including more than 1,000 pubs and restaurants. That number includes its own bar in London, aptly named The Lucky Saint, which operates at the base of a building that also houses the company's office. Last year, the company raised a £10m Series A round that included funding from VC firm JamJar Investments. Led by a mission to become “the world's defining alcohol-free brand,” Lucky Saint is resonating with both sober consumers and moderate drinkers, according to Luke. Inclusivity is a key theme of the company's marketing and communication strategy, leading with a message of quality and appeal as a beverage for anyone who isn't drinking. In the following interview, Luke talks about how his interest in entrepreneurship sparked the idea for Lucky Saint and why he has a long-term vision for the brand. He also explains how the company incorporates consumer insights and data into its retail and buyers pitches, his views on Lucky Saint's role in the non-alcoholic beer category and how he thinks about competing with strategically-owned and -aligned beer companies. Show notes: 0:35: Luke Boase, Founder, Lucky Saint – Luke speaks with Taste Radio editor Ray Latif about The Lucky Saint pub and why he felt it was important to offer a variety of alcoholic and non-alcoholic beverages, how he saw an opportunity to create a premium non-alcoholic beer brand and the two-year process behind its creation. He also talks about identifying the right retailers for Lucky Saint and why the company works with dozens of Michelin-starred restaurants, as well as the consistency of demand for non-alcoholic beer and how he factors ambition into the company's strategy. Brands in this episode: Lucky Saint, Heineken, Guinness

In this episode of The Green Industry Podcast, Paul Jamison interviews Chase Tew, Production Systems and Business Unit Manager at John Deere, live from their booth at the Equip Expo. Chase shares why John Deere invests heavily in their presence at the expo and discusses the company's strong culture that fosters long-term employee commitment and attracts top talent. With decades of marketing expertise, Chase delves into what sets John Deere apart as an industry leader and the core values that drive their enduring success. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us at Equip Expo. If you're in the market for the ZTrak™ Zero-Turn or the QuikTrak™ Stand-On mowers, and want to streamline your fleet management with the John Deere Operations Center, check them out here: John Deere Commercial Mowers Lawn Care Life Conference Tickets: Don't miss the most actionable event in the industry. Get Your Tickets! Maximize Your Lawn Care Business Potential: Discover essential resources including contract templates, pricing tools, and the Know Your Numbers E-Course at Paul's Resource Hub. Elevate Your Online Presence: Begin your journey to a compelling online brand with Footbridge Media. Order Your Copy of Paul's New Book: Learn how to build a thriving lawn care business with Paul's latest book, available on Amazon. Get the Entrepreneurs Guide to Lawn Care Pricing: Unlock essential pricing strategies with this free guide. Download Now. Enhance Your Business Operations: Discover the CRM software that powers my lawn care business success. Try Jobber. A World of Audiobooks Awaits: Learn on the go with Audible. Explore Now. The Landscaping Bookkeeper: Transform your financial management with Megan and Joey Coberly. Learn How.

What kind of legacy can you build when you know your career destiny at a young age. Renee talks with her dear friend Steve Elton about how persistence got him the job of his dreams, and 30 years later, he's being honored with a coveted induction into the National Furnishing Association Hall of Fame for his life's work in outdoor furnishings, mentoring young designers and curating the iconic brand of Brown Jordan. We invite you to SUBSCRIBE! You can find ICONIC LIFE on our website, Instagram, Facebook, Twitter, or Pinterest. Follow Renee on Instagram, Twitter, & LinkedIn. If you enjoyed today's podcast, I'd be so appreciative if you'd take two minutes to subscribe, rate and review ICONIC HOUR. It makes a huge difference for our growth. Thank you so much for supporting me to do what I do!  

For the first 65 years of its existence, Maker's Mark had no innovation department. The legacy whiskey brand, known for its red wax coated bottle necks and premium, yet approachable, bourbon, had long focused on quality and consistency in favor of new product development. The spirits industry, however, is evolving. Consumers are placing greater value on innovative concepts and embracing creative offerings. Meanwhile, Gen Z drinkers are consuming less alcohol than previous generations, but also emphasizing premium experiences when they imbibe. To meet the demands of equally important consumer groups – loyal Maker's Mark customers and modern drinkers new to the brand – the company tasked Beth Buckner, the brand's senior manager of innovation and blending, and Blake Layfield, its senior director and head of innovation, blending and quality, with the stewardship of the bourbon's coveted taste profile and creation of products that will attract novel interest. We sat down with Beth and Blake for an interview that explores their roles and responsibilities and how the standards set by Maker's Mark founder Bill Samuels, Sr. are integral to new product development. As part of our conversation, they discuss a common misconception about science and spirits, how a “taste vision” is the foundation for everything they do at Maker's Mark and why they eschew trendy concepts in favor of nuanced expressions of the bourbon. Show notes: 0:35: Beth Buckner and Blake Layfield, Maker's Mark – Beth and Blake talk about their respective educations and work at Maker's Mark and how they align the chemistry of distillation and aging with the subjective and sensorial aspects of producing bourbon. They also discuss how the distillery's “taste vision” influences their work as product developers and quality control professionals and how much  latitude they give themselves if and when they want to veer slightly away from that vision. Beth and Blake also explain where they draw inspiration from; how they are empowered to innovate while incorporating the perspective of the distilling, marketing and sales teams; how trends and consumer behavior factor into their purview and how they are making their own mark at Maker's Mark. Brands in this episode: Maker's Mark, Jack Daniel's, Coca-Cola

Can bold, provocative branding be the key to skyrocketing your success on Amazon? In this episode, we are joined by the insightful Emma Schermer Tamir of Marketing by Emma, as she unpacks the art of building an iconic brand that doesn't just blend in but stands out in a crowded marketplace. Alongside Kevin King, Emma demystifies the elements of branding beyond mere logos and names, highlighting actionable strategies to boost profitability and customer lifetime value. Using the example of selling water, she makes a compelling case for unique value propositions and effective communication with target customers. Discover how AI can be a game-changer for your Amazon branding strategy. We discuss powerful techniques for competitor analysis, from examining social media presence to dissecting customer feedback. Emma explains how AI tools can streamline this process, allowing you to build comprehensive customer avatars that include demographic details, emotional drivers, and cultural references. By examining the bold and provocative marketing strategies of Liquid Death, we showcase the importance of truly understanding your target audience and aligning your brand to meet their needs and expectations. Creating and maintaining a cohesive and evolving brand identity is more critical than ever. Emma shares the importance of continuously updating your customer avatar to reflect the shifting behaviors and needs of your market. She further explores the concept of imagining your business as a person, ensuring that every aspect, from marketing to product packaging, aligns with this identity. Through the compelling case of Liquid Death, Emma illustrates how bold messaging and sustainability efforts can create a deep customer connection. We wrap up by emphasizing the strategic benefits of thoroughly understanding your competitors and customer preferences to cultivate a loyal and enthusiastic customer base. In episode 583 of the Serious Sellers Podcast, Bradley, Kevin, and Emma discuss: 00:00 - Building an Iconic Brand on Amazon 02:06 - Copywriting and Branding Expert Interview 05:26 - Building a Profitable Water Business 13:14 - The Edgy Marketing of Liquid Death 14:44 - Differentiating Brand on Amazon With AI 18:08 - Powerful Branding Strategies 21:56 - Creating a Strong Brand Identity 30:02 - Effective Brand Storytelling for Communication 33:50 - Elevating Brand Strategy for Customer Connection ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

On today's episode, Clay discusses the early days of Starbucks and Howard Schultz's book — Pour Your Heart Into It.  Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500 returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that's built to last. IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 02:01 - What led Howard Schultz to join and take over Starbucks. 14:24 - The impact of Howard's visit to Italy, where there were 200,000 coffee bars. 34:07 - How Howard aligned the interests of the company with the interests of all employees at Starbucks. 48:29 - Lessons Howard learned in taking Starbucks public. 58:13 - How Starbucks was able to dominate big brands in the early days. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Howard's books: Pour Your Heart into It & Onward. Related Episode: TIP144: Billionaire Howard Schultz's Book Onward — A Story About Starbucks. Mentioned Episode: TIP627: LuluLemon Stock Deep Dive w/ Clay Finck & Kyle Grieve. Mentioned Episode: TIP639: Buffett's Favorite Business Book w/ David Fagan. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Sun Life The Bitcoin Way Range Rover Sound Advisory BAM Capital Fidelity SimpleMining Briggs & Riley Public Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Elizabeth Stein is the Founder & CEO of Purely Elizabeth, a certified holistic nutrition counselor, and host of the Live Purely podcast. Elizabeth founded Purely Elizabeth in 2009, a leading health food company with clean, wholesome products now sold in over 100K stores nationwide. In this episode, Elizabeth takes us on her business journey, from selling muffins at marathons to bringing products into Whole Foods, Target, etc, and leading a team of 50+. We discuss developing products in a saturated market, scaling, and how to start from the ground up. We also talk health and wellness; work-life balance, morning routines, SIBO, gut-friendly foods, and staying sane through tremendous success.Visit purelyelizabeth.com and use BLONDE for 20% off your first purchase. Subscribe to Patreon for exclusive weekly content: patreon.com/ArielleLorreThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.