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7 episodes with iconic brand
6 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
2 episodes with iconic brand
Chris shares how his unexpected first job in a Mexican restaurant set the foundation for a lifelong career in hospitality. From 13 years at Starbucks, where he witnessed its explosive growth, to leading operations at MOD Pizza, Chris has been instrumental in scaling iconic brands. Now at Voodoo Doughnut, he's keeping the brand's counterculture roots alive while navigating expansion into Miami, Los Angeles, and beyond.The conversation gets deliciously deep, covering everything from Voodoo's wild doughnut innovations (hello, NyQuil Doughnut) to the 24/7 culture that keeps fans coming back. Plus, find out why Judge Judy is a must-watch for Chris and why Voodoo is committed to staying fresh, funky, and fan-driven—even without delivery!Key Takeaways:From Dishwasher to CEO: Chris Schultz's 40+ year journey in the restaurant industry.Building Iconic Brands: His role in Starbucks' growth and MOD Pizza's rise.The Magic of Voodoo Doughnut: Keeping a counterculture brand authentic while scaling.Innovation & Fan Engagement: Monthly doughnut drops, wild flavors, and social media-driven campaigns.Breaking News: Voodoo Doughnut is heading to Miami & LA!The Tech Evolution: From cash-only to digital-first with Toast & Tattle. Hot Takes: Cannabis-infused menus, 24-hour dining, and why some trends aren't it.Thanks for hanging with us on Hospitality Hangout, powered by Branded Hospitality Ventures! Stay tuned for more insider scoops, industry shake-ups, and the boldest moves from the trailblazers redefining hospitality. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com
For over 90 years, countless iconic musicians have graced The Apollo Theatre in New York City, from James Brown and Aretha Franklin, to Drake and Bruno Mars. Today, the venue is expanding its footprint in the hopes of straddling in-person and digital engagement. The Apollo's CEO Michelle Ebanks joins Rapid Response to explore how she's tapping into celebrity culture, operating a historically Black institution in the midst of a DEI backlash, and more. Whether it's negotiating with Prince or proving a judgemental boardroom wrong, Michelle shares stories that illustrate the resilience and creativity we all need today.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we sit down with Sean Riley, the Chief Executive Dude of Dude Wipes, to dive into the bold branding, viral marketing, and relentless hustle behind one of Mark Cuban's biggest Shark Tank wins. Here's what you'll learn from Sean:✅How Dude Wipes took a simple idea and turned it into a $300M+ brand.✅The genius brand strategy they deployed that made them wildly successful (One you can use too)✅ Why getting 100+ rejections before landing on Shark Tank was actually a good thing. ✅ How building an authentic, disruptive brand can compete with and even dominate billion-dollar companies✅ What is viral hacking & newsjacking and how to use it to dominate social media feeds✅ The importance of staying laser-focused to keep growing in a massive marketWhether you're an entrepreneur, brand builder, or content creator, this episode is a masterclass on disruption, branding, and scaling a business the right way.Hit subscribe for more founder conversations that give you real insights, no fluff.Connect with Sean Riley:LinkedIn: https://www.linkedin.com/in/spriles?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appDude Wipes: https://dudewipes.com/Want to build a content machine that drives real business results— including video podcasts and high-impact social media content. We help you do all of that in-house, so you don't have to rely on overpriced marketing agencies.
Beverage veteran Danny Stepper shared his thoughts on what it takes to create an iconic drink brand during the 10th episode of the Founders' Fundamentals podcast
Sponsored by milk_shake X Hello Salon Pro https://thetease.shop/products/hello-salon-pro-subscription-box Interview with Andrew EdwardsonAndrew Edwardson is the Global Brand President of Matrix. Matrix is a leading professional brand whose mission is to elevate its users through a unique portfolio of products for all hair types and all humans. Since assuming this role two years ago, Andrew has refocused the vision of the brand itself – harnessing and expanding upon its pioneering 44-year legacy to connect with the next generation of consumers and stylists. Throughout his 15-year international career in the beauty industry, Andrew has been instrumental in unlocking the potential of and turning around brands and the categories within. His expertise in luxury brand management, product development, and communications reinvigorated Kérastase to become the #1 luxury hair brand in the industry with iconic products Blond Absolu, and Genesis. He has also worked on industry legend Maybelline, supporting pillars like Fit Me and reviving the complexion category in the post-pandemic decline with new star products like SuperStay 24H Skin Tint and the recently launched Sunkisser liquid blushes. With Matrix, Andrew has the same ambition: for this iconic institution to take its rightful place as the love brand for the next generation. And with that in mind, he is spearheading the modernization of founder Arnie Miller's vision, celebrating Matrix as a brand to elevate, inspire, and bring joy to both new and existing consumers and stylists. His renewed focus on haircare is highlighted by the launch of star range Food For Soft (already top 10 in hydration in the market), as well as the new Instacure Build-A-Bond repair range that delivers one billion bonds in every bottle to fight damage.Links:https://www.instagram.com/iamandrewedwardson/https://www.matrix.com/https://www.linkedin.com/in/andrewedwardson/https://www.instagram.com/matrix/ News from TheTease.com: https://www.thetease.com/dreamsgirls-hair-and-donnas-recipe-rally-to-provide-aid-to-those-affected-by-the-los-angeles-wildfires/https://www.thetease.com/fastfoils-brings-new-innovation-to-the-foil-category-with-launch-of-first-endothermic-pop-up-foil/Help Those Impacted By The California Fires: https://www.thetease.com/a-comprehensive-list-of-gofundme-pages-for-beauty-professionals-impacted-by-la-fires/
Dis-moi ce que t'en as pensé ! ICONIC BRAND : https://tbmadeit.podia.com/iconic-brandBRAND MASTERCLASS : https://tbmadeit.podia.com/brand-masterclassRetrouve-moi en ligne
Do you want an iconic brand that attracts high quality clients? Branding expert HailleNorris says it's easier and less expensive than you might think. In this episode, Deband Haille discuss the crucial role of branding for entrepreneurs who want to build ahealthy and sustainable business, no matter the size. Haille shares her journey from acorporate graphic designer to a successful business owner, emphasizing theimportance of passion and purpose along the way. Discover branding myths, bestpractices, and the misconception that branding is only for big companies and bigbudgets. Listen in for valuable insights on how to create a cohesive brand that turnsyour expertise into income.Music mentioned in this episode: “Beethoven Blues” by Jon BatisteWebsite: https://haillenorrisdesignco.com/
Send us a textNike's been struggling - can the $50B retailer turn it around?In this segment of Business Breakdowns, Namaan Mian and Jenny Rae Le Roux explore Nike's business and what the iconic brand needs to do to get back to market dominance.First, they cover key financials to know for Nike, before breaking down the company's business model. Next, they discuss metrics they would be managing to as consultants or members of the Nike board. Finally, they both share a hot take about the future of Nike.Grab your business strategist hat and start listening.Business Breakdowns drops on the 1st and 3rd Wednesday of each month. Loving it or have ideas to grow the segment? Reach out by sending us a text or email.Management Consulted LinksBuild your business acumen through our Black Belt case coaching programConnect with Namaan and Jenny Rae on LinkedInStrategy Sprint one-week consulting project: learn more and joinMore About NikeNike financial documentsNike Investor Relations siteConnect With Management Consulted Follow Management Consulted on LinkedIn, Instagram, and TikTok for the latest updates and industry insights. Schedule a free 15min consultation with a member of the Management Consulted team. Join an upcoming live event - case interviews demos, expert panels, and more. Email our team (team@managementconsulted.com) with any questions or feedback.
In this moment, Greg Hofman former CMO of Nike explores how the brand's bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Greg: https://www.themodernarena.com/about Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.
Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey? Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look. In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You'll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success. This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action! In this episode: Pia's $900 and a Dream How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically The Art of the Tease Product line expansion and the power of customer feedback Marketing on a Budget — Pia's out-of-the-box, low-cost, and high-impact marketing tips The Halo Effect Building a Rockstar Team Tips for choosing the perfect name for your brand Personal style tips to achieve effortless confidence Secrets to innovative product development and brand growth The power of decisive action in building a brand Balancing creativity and the challenges of scaling The Buy Back Your Time Philosophy — letting go so you can keep growing A Love Story Built on Hustle Why done is better than perfect And so much more! Links and Resources: Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/ Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_ Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/ FORDIFY with Emily Ford | https://fordifymybrand.com Connect with Pia Instagram | https://www.instagram.com/piamance TikTok | https://www.tiktok.com/@piamance YouTube | https://www.youtube.com/c/piamance Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779 Connect with Emily Website | https://meetemilyford.com On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD
Luke Boase launched Lucky Saint in 2018, but he says the brand's potential for an iconic future has always been top of mind. As the leading dedicated non-alcoholic beer brand in the U.K., Lucky Saint is sold in over 10,000 points of distribution in the country, including more than 1,000 pubs and restaurants. That number includes its own bar in London, aptly named The Lucky Saint, which operates at the base of a building that also houses the company's office. Last year, the company raised a £10m Series A round that included funding from VC firm JamJar Investments. Led by a mission to become “the world's defining alcohol-free brand,” Lucky Saint is resonating with both sober consumers and moderate drinkers, according to Luke. Inclusivity is a key theme of the company's marketing and communication strategy, leading with a message of quality and appeal as a beverage for anyone who isn't drinking. In the following interview, Luke talks about how his interest in entrepreneurship sparked the idea for Lucky Saint and why he has a long-term vision for the brand. He also explains how the company incorporates consumer insights and data into its retail and buyers pitches, his views on Lucky Saint's role in the non-alcoholic beer category and how he thinks about competing with strategically-owned and -aligned beer companies. Show notes: 0:35: Luke Boase, Founder, Lucky Saint – Luke speaks with Taste Radio editor Ray Latif about The Lucky Saint pub and why he felt it was important to offer a variety of alcoholic and non-alcoholic beverages, how he saw an opportunity to create a premium non-alcoholic beer brand and the two-year process behind its creation. He also talks about identifying the right retailers for Lucky Saint and why the company works with dozens of Michelin-starred restaurants, as well as the consistency of demand for non-alcoholic beer and how he factors ambition into the company's strategy. Brands in this episode: Lucky Saint, Heineken, Guinness
John Kilcullen, the creator of the For Dummies brand and former chairman and CEO of IDG Books, shares his journey in building one of the world's most iconic publishing series. In this episode, John delves into the rise of For Dummies, his experience leading other renowned brands like Frommer's Travel and Cliff's Notes, and his time as president and publisher of Billboard Magazine and The Hollywood Reporter.A sought-after lecturer on entrepreneurship and innovation at institutions like Stanford, NYU, and Babson, John's wisdom has been profiled in Forbes, The New York Times, and USA Today.PART 1: The story behind For Dummies and how to build a lasting brand.PART 2: Insights on the evolving future of publishing (starting at 43 minutes).Closing: John's invaluable advice for aspiring entrepreneurs, life wisdom, and actionable takeaways.Subscribe on Apple Podcast , Spotify or other major streaming platforms.Let's connect!Subscribe to my newsletter: Time To Live: Thriving in Business and BeyondWebsite: https://www.annemcginty.com/LinkedIn: https://www.linkedin.com/in/annemcgintyInstagram: https://www.instagram.com/annemcgintyhost
Dis-moi ce que t'en as pensé ! Rejoins le bootcamp : https://tbmadeit.podia.com/free-trainingLa formation Iconic Brand : https://tbmadeit.podia.com/iconic-brandRetrouve-moi en ligne
One of the foundations of marketing is our personal and business brand. Without implementing this correctly, all our other marketing efforts may not resonate and could make our overall marketing approach much harder. This week, we have a special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate on building and becoming an iconic brand. This session will help you gain a clear sense of where to focus your energy for improved lead generation, client engagement, and brand visibility. It's packed with actionable tips on optimising your digital profile, building and nurturing an email list, creating engaging content, and insights from both digital and traditional marketing strategies that you can implement right away.“If you're an Agent, Property Manager, or Business Development Manager in a large agency, building a personal brand is still essential.” - Kylie WalkerWe explore:How to review and audit your social media and website to ensure your online presence is consistent and aligns with your brand's values while identifying any areas needing improvement.The importance of building an email list for long-term business growth and how to offer valuable resources and create e-newsletters tailored to specific audience segments.How to maintain monthly communication with clients through newsletters, providing updates on new legislation, compliance tips, or case studies.Using podcasts as a marketing tool - whether by creating your own or pitching to be a guest on others.Traditional marketing strategies remain valuable today, providing different opportunities for your business and fostering community connections.Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-callKolmeo: https://kolmeo.com/ Connect with Kylie:Instagram - https://www.instagram.com/thatpropert...Website - https://www.thatpropertymum.com.au/Facebook - https://web.facebook.com/thatpropertymumFacebook Group - https://web.facebook.com/groups/prope…Pinterest -
In this episode of The Green Industry Podcast, Paul Jamison interviews Chase Tew, Production Systems and Business Unit Manager at John Deere, live from their booth at the Equip Expo. Chase shares why John Deere invests heavily in their presence at the expo and discusses the company's strong culture that fosters long-term employee commitment and attracts top talent. With decades of marketing expertise, Chase delves into what sets John Deere apart as an industry leader and the core values that drive their enduring success. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us at Equip Expo. If you're in the market for the ZTrak™ Zero-Turn or the QuikTrak™ Stand-On mowers, and want to streamline your fleet management with the John Deere Operations Center, check them out here: John Deere Commercial Mowers Lawn Care Life Conference Tickets: Don't miss the most actionable event in the industry. Get Your Tickets! Maximize Your Lawn Care Business Potential: Discover essential resources including contract templates, pricing tools, and the Know Your Numbers E-Course at Paul's Resource Hub. Elevate Your Online Presence: Begin your journey to a compelling online brand with Footbridge Media. Order Your Copy of Paul's New Book: Learn how to build a thriving lawn care business with Paul's latest book, available on Amazon. Get the Entrepreneurs Guide to Lawn Care Pricing: Unlock essential pricing strategies with this free guide. Download Now. Enhance Your Business Operations: Discover the CRM software that powers my lawn care business success. Try Jobber. A World of Audiobooks Awaits: Learn on the go with Audible. Explore Now. The Landscaping Bookkeeper: Transform your financial management with Megan and Joey Coberly. Learn How.
What kind of legacy can you build when you know your career destiny at a young age. Renee talks with her dear friend Steve Elton about how persistence got him the job of his dreams, and 30 years later, he's being honored with a coveted induction into the National Furnishing Association Hall of Fame for his life's work in outdoor furnishings, mentoring young designers and curating the iconic brand of Brown Jordan. We invite you to SUBSCRIBE! You can find ICONIC LIFE on our website, Instagram, Facebook, Twitter, or Pinterest. Follow Renee on Instagram, Twitter, & LinkedIn. If you enjoyed today's podcast, I'd be so appreciative if you'd take two minutes to subscribe, rate and review ICONIC HOUR. It makes a huge difference for our growth. Thank you so much for supporting me to do what I do!
Scott Richards grew up 2,500 miles from the Pacific but fell in love with surfing early. As a kid, he scoured surf magazines from front to back to front again; dreaming of surf… long before he made his big move to Southern California. There he found his wife, art school, surf culture (in full force) and spent the next two decades living his dream; working in some of the most coveted roles for some of the biggest and most influential surf brands in history. Scott shares his story of following his passions, taking big risks, making bold moves and all the incredible mentors, professional experiences and world views that culminated in his dreams truly becoming reality. Today, all of these influences and experiences have converged in Scott's awesome and distinctive brand… “Slightly Choppy.”
In this episode, we chat about the vibrant New England running culture with Matt Taylor, co-founder and CEO of Tracksmith, a brand that's reshaping how we celebrate endurance sports. Matt shares the story behind Tracksmith's foundation in 2014, how it captures the Amateur Spirit, and its strong connection to the region's rich running history. More than just an apparel company, Tracksmith has become a movement within the endurance community, fostering local grassroots running culture and celebrating the grit and tradition of New England athletes.Matt also discusses Tracksmith's involvement in the community through weekly workouts—Sunday mornings, Wednesday evenings, and Friday mornings—at their store locations in Boston, Williamsburg, NY, and London.We also explore some hidden gems in the New England running scene including:the Dole 3 Miler, a wonderful race in memory of George Dolethe legendary Plymouth-to-Provincetown Relay Run (now defunct but forever cherished)the scenic Vermont Overland Trail RunWhether you're running along the coast or through the trails, there's something special about this region's races.Tune in as Matt shares his personal endurance journey, thoughts on the future of running, and why New England is the greatest region for endurance sports. Whether you're a seasoned marathoner or someone just beginning your running journey, this episode is packed with inspiration and insights.Don't miss this exciting conversation with a true icon of the New England running community!Art & Eric embark on a journey to showcase and celebrate the endurance sports community in New England.
530 - Truth: You can't shout out this is your destiny but when the crumbs don't fall fast enough you decide it's not for you. [mic drop]Join us for Iconic https://thevisibilityqueen.com/iconicDrop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!
530 - Truth: You can't shout out this is your destiny but when the crumbs don't fall fast enough you decide it's not for you. [mic drop]Join us for Iconic https://thevisibilityqueen.com/iconicDrop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!
What's Poppin? The Kickoff to an Iconic Brand CollaborationWhat's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.Click here to watch the full video version
In this episode, Nicolai Tangen is joined by Tufan Erginbilgic, the CEO of Rolls-Royce, to discuss the transformation journey of this iconic company. With over 20 years at BP, where he led the downstream business to double underlying earnings and triple returns, Tufan brings a wealth of experience in driving change in complex organizations. Since taking the helm at Rolls-Royce in the beginning of 2023, he has launched a bold transformation strategy focused on long-term progress, breaking away from loss-making contracts, simplifying the company's structure, and investing in cutting-edge technology. Under his leadership, Rolls Royce has seen its best stock performance in 30 years and paid its first dividend in five years.Join us as Tufan shares his insights on leading a turnaround, the cultural shifts necessary for sustained performance, and the importance of strategic progress in the aerospace and defense sectors. Tune in for an engaging conversation that delves into leadership, innovation, and the strategic vision driving Rolls-Royce forward.The production team for this episode includes PLAN-Bs Pål Huuse and Niklas Figenschau Johansen. Background research was conducted by Kristian Haga.Watch the episode on YouTube: Norges Bank Investment Management - YouTubeWant to learn more about the fund? The fund | Norges Bank Investment Management (nbim.no)Follow Nicolai Tangen on LinkedIn: Nicolai Tangen | LinkedInFollow NBIM on LinkedIn: Norges Bank Investment Management: Administrator for bedriftsside | LinkedInFollow NBIM on Instagram: Explore Norges Bank Investment Management on Instagram Hosted on Acast. See acast.com/privacy for more information.
For the first 65 years of its existence, Maker's Mark had no innovation department. The legacy whiskey brand, known for its red wax coated bottle necks and premium, yet approachable, bourbon, had long focused on quality and consistency in favor of new product development. The spirits industry, however, is evolving. Consumers are placing greater value on innovative concepts and embracing creative offerings. Meanwhile, Gen Z drinkers are consuming less alcohol than previous generations, but also emphasizing premium experiences when they imbibe. To meet the demands of equally important consumer groups – loyal Maker's Mark customers and modern drinkers new to the brand – the company tasked Beth Buckner, the brand's senior manager of innovation and blending, and Blake Layfield, its senior director and head of innovation, blending and quality, with the stewardship of the bourbon's coveted taste profile and creation of products that will attract novel interest. We sat down with Beth and Blake for an interview that explores their roles and responsibilities and how the standards set by Maker's Mark founder Bill Samuels, Sr. are integral to new product development. As part of our conversation, they discuss a common misconception about science and spirits, how a “taste vision” is the foundation for everything they do at Maker's Mark and why they eschew trendy concepts in favor of nuanced expressions of the bourbon. Show notes: 0:35: Beth Buckner and Blake Layfield, Maker's Mark – Beth and Blake talk about their respective educations and work at Maker's Mark and how they align the chemistry of distillation and aging with the subjective and sensorial aspects of producing bourbon. They also discuss how the distillery's “taste vision” influences their work as product developers and quality control professionals and how much latitude they give themselves if and when they want to veer slightly away from that vision. Beth and Blake also explain where they draw inspiration from; how they are empowered to innovate while incorporating the perspective of the distilling, marketing and sales teams; how trends and consumer behavior factor into their purview and how they are making their own mark at Maker's Mark. Brands in this episode: Maker's Mark, Jack Daniel's, Coca-Cola
{TEASER} What's Poppin? The Kickoff to an Iconic Brand CollaborationClick here to watch the full episode. What's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen. Click here to watch the full episode.
Tupperware has filed for bankruptcy. We hear how an iconic brand and its groundbreaking sales tactics fell out of fashion.
"The more people we attracted in that first week, the healthier that business would be.” What if you could take a small, regional brand and turn it into a nationwide sensation with a marketing campaign that breaks all the rules? How do you go from being unknown to unforgettable? In the fast-paced world of marketing, we're all searching for that one breakthrough idea that can elevate a brand from obscurity to dominance. How does Chick-fil-A's marketing strategy, particularly the iconic "Eat Mor Chikin" campaign, revolutionized the fast-food industry. From its humble beginnings as a small regional brand to becoming a national powerhouse, this interview delves into the creative and strategic decisions that made Chick-fil-A a household name. You'll discover how the company used guerrilla marketing, leveraged humor, and built a community-centric approach that not only grew their sales but also solidified their brand identity. Steve Robinson served as the Chief Marketing Officer at Chick-fil-A for 35 years. During his tenure, he helped grow the company from a $100 million brand to a $7 billion empire. Steve is the mastermind behind the famous "Eat Mor Chikin" campaign, which featured cows advocating for chicken consumption, a move that captured the nation's attention and changed the game in fast-food marketing. Don't forget to grab Steve Robinson's book, Covert Cows and Chick-Fil-A available on Amazon. You can also visit Steve's website:Srobbinsonconsulting.com to learn more about his journey and the incredible success of Chick-fil-A's marketing. Book mentioned: Blue Ocean Strategy by W.Chan Kim, Renée Mauborgne Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
If all you're known for is what you do, you've basically rendered yourself uncompetitive. -Ken Schmidt For more aerospace industry news & commentary: https://goo.gl/3piJkw. To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/. In a competitive marketplace, nothing kills you faster than trying to brand yourself on your product or service. That's a lesson Harley-Davidson learned the hard way. At one point, the company was being outpaced by Yamaha, Kawasaki and BMW…until they decided to position themselves differently. They went from a product-focused business to a thriving lifestyle brand, and that turned into one of the biggest turnaround stories in American history. If you focus on what you sell, you'll render yourself uncompetitive. If you focus on what people believe and say about you, you'll create a unique brand no one can copy. That's how a historic company became an iconic brand. How can we apply Harley-Davidson's strategy to our own personal and corporate brands? How do we focus on memorability instead of marketability? In this episode, I'm joined by speaker, consultant, former director of communications for Harley-Davidson and author of “Make Some Noise: The Unconventional Road to Dominance”, Ken Schmidt. We talk about the secret to strong branding, whatever industry you're in. Three Things You'll Learn In This Episode The lesson Harley Davidson learned the hard way In business, competing on what we do is the death knell of market domination. How do we shift to something that sets us apart? A game of memorability Building a brand is easier said than done, what are 3 major steps we need to take to build a strong personal or corporate brand? Stand out by delighting your customers So many businesses are commoditized these days and they miss huge opportunities to stand out and gain loyalty. How do we get customers to come back for more? Guest Bio Ken Schmidt is a premium-fueled speaker, podcast host, author and consultant serving the world's highest- revving businesses (and those stuck in neutral). As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known and respected as one of the business world's most outspoken, provocative, and entertaining thought leaders on competition, brand management, positioning, reputation management, human behavior, and loyalty, and has delivered more than one thousand keynote speeches to business and education groups around the globe. Ken's book “Make Some Noise: The Unconventional Road to Dominance” teaches how to improve business and personal competitiveness and is shared from his, as always, extraordinarily unexpected point of view. To learn more, head to https://kenspeaks.com/ and buy the book here. About Your Host Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior-level leadership, sales, and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well-known aircraft OEMs, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers. Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes, AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity and hit the business goals of the companies he serves. Check out this episode on Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Can bold, provocative branding be the key to skyrocketing your success on Amazon? In this episode, we are joined by the insightful Emma Schermer Tamir of Marketing by Emma, as she unpacks the art of building an iconic brand that doesn't just blend in but stands out in a crowded marketplace. Alongside Kevin King, Emma demystifies the elements of branding beyond mere logos and names, highlighting actionable strategies to boost profitability and customer lifetime value. Using the example of selling water, she makes a compelling case for unique value propositions and effective communication with target customers. Discover how AI can be a game-changer for your Amazon branding strategy. We discuss powerful techniques for competitor analysis, from examining social media presence to dissecting customer feedback. Emma explains how AI tools can streamline this process, allowing you to build comprehensive customer avatars that include demographic details, emotional drivers, and cultural references. By examining the bold and provocative marketing strategies of Liquid Death, we showcase the importance of truly understanding your target audience and aligning your brand to meet their needs and expectations. Creating and maintaining a cohesive and evolving brand identity is more critical than ever. Emma shares the importance of continuously updating your customer avatar to reflect the shifting behaviors and needs of your market. She further explores the concept of imagining your business as a person, ensuring that every aspect, from marketing to product packaging, aligns with this identity. Through the compelling case of Liquid Death, Emma illustrates how bold messaging and sustainability efforts can create a deep customer connection. We wrap up by emphasizing the strategic benefits of thoroughly understanding your competitors and customer preferences to cultivate a loyal and enthusiastic customer base. In episode 583 of the Serious Sellers Podcast, Bradley, Kevin, and Emma discuss: 00:00 - Building an Iconic Brand on Amazon 02:06 - Copywriting and Branding Expert Interview 05:26 - Building a Profitable Water Business 13:14 - The Edgy Marketing of Liquid Death 14:44 - Differentiating Brand on Amazon With AI 18:08 - Powerful Branding Strategies 21:56 - Creating a Strong Brand Identity 30:02 - Effective Brand Storytelling for Communication 33:50 - Elevating Brand Strategy for Customer Connection ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Doug Wood is the CEO of Tommy Bahama, the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn More: https://www.tommybahama.com/ https://www.tommybahamamiramonte.com/ In this episode of the Zee Learning Podcast, I sat down with Doug Wood, the visionary CEO of Tommy Bahama, and delved into his remarkable journey and leadership that has driven over 20 years of impressive growth and expansion for the iconic brand. Throughout the interview, Doug shared insights into his leadership style and management philosophy that have unified Tommy Bahama's diverse businesses—wholesale, retail, restaurant, e-commerce, and licensing — under a consistent and compelling brand message. Watch: YouTube Doug Wood joined Tommy Bahama in 2001 as Chief Operating Officer, rising to President in 2008 and CEO in 2015. Under his leadership, Tommy Bahama has transformed from a wholesale-centric company to a flourishing direct-to-consumer business with a robust wholesale division. Doug's strategic direction has been pivotal in developing a successful e-commerce platform, expanding retail and restaurant ventures, and spearheading the brand's international growth. With over 25 years of executive experience in business management, finance, and operations, Doug's expertise has been a cornerstone of Tommy Bahama's sustained success. Before his tenure at Tommy Bahama, Doug held key positions at AT&T/McCaw Communications and Boeing Defense and Space Group. A native of Washington State, Doug earned his MBA from Pacific Lutheran University and a BS in Business Administration for Finance and Economics from Central Washington University, where he was honored as the commencement speaker for the class of 2015. Join us as we explore Doug Wood's incredible journey, his approach to leadership, and the strategies that have positioned Tommy Bahama as a leader in its industry, along with an exciting look at the new Tommy Bahama Miramonte Resort & Spa. Located in Indian Wells in the Greater Palm Springs area, Tommy Bahama Miramonte Resort & Spa debuted on November 1st, 2023 following an extensive, $20 million renovation and redesign that pairs island living with desert luxury. This is the first resort concept for the elevated lifestyle brand, Tommy Bahama. Situated against the Santa Rosa Mountains, the transformed resort boasts 215 guestrooms and reimagined villa suites infused with a custom tropical design aesthetic woven into 11 acres of olive trees, fragrant citrus groves, and flower gardens. With 35,000 square feet of flexible meeting and event space; three saltwater swimming pools with cabanas; Grapefruit Basil, a new signature restaurant and bar created specifically for the resort; exclusive retail products at the new Rosa Boutique; and the 12,000-square-foot Spa Rosa, Tommy Bahama Miramonte Resort & Spa will serve as a chic desert escape for travelers looking to soak up life's simple pleasures and celebrate their most significant moments. Learn more about Tommy Bahama Miramonte Resort & Spa: https://www.tommybahamamiramonte.com/ Watch this episode: https://www.youtube.com/watch?v=r0or4jqtqwY&list=PLlTwnBWzuS7yU31j9qrZEY8T8QsSH-SjA&ab_channel=ZevGotkin
On today's episode, Clay discusses the early days of Starbucks and Howard Schultz's book — Pour Your Heart Into It. Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500 returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that's built to last. IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 02:01 - What led Howard Schultz to join and take over Starbucks. 14:24 - The impact of Howard's visit to Italy, where there were 200,000 coffee bars. 34:07 - How Howard aligned the interests of the company with the interests of all employees at Starbucks. 48:29 - Lessons Howard learned in taking Starbucks public. 58:13 - How Starbucks was able to dominate big brands in the early days. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Howard's books: Pour Your Heart into It & Onward. Related Episode: TIP144: Billionaire Howard Schultz's Book Onward — A Story About Starbucks. Mentioned Episode: TIP627: LuluLemon Stock Deep Dive w/ Clay Finck & Kyle Grieve. Mentioned Episode: TIP639: Buffett's Favorite Business Book w/ David Fagan. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Sun Life The Bitcoin Way Range Rover Sound Advisory BAM Capital Fidelity SimpleMining Briggs & Riley Public Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Today I'm chatting with Justin Moore, Sponsorship Coach and the Founder of Creator Wizard. It's a school and community that teaches you how to find and negotiate your dream brand deals so that you can stop leaving thousands of dollars on the table. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! We dive into strategies to land unique brand deals that not only benefit you with sponsorship dollars, but also help you grow your business and get more clients. With these strategies you'll ultimately impact the brands you build with as well as your company. We also talk about Justin's origin story and how he built his brand, a strong YouTube following and even an Influencer Agency. Episode Highlights Secrets to Building a Business and Growing an Audience [0:01:47] Justin's Journey to Helping Others Reach Their Goals [0:05:50] Breaking Out of the Traditional Sponsorship Model [0:08:30] Where to Get Started If You've Never Been Sponsored Before [0:12:53] How to Get Ahead by Predicting the Future [0:17:19] The Number One Reason a Brand Will Choose You [0:17:19] Starting Out with an Untapped Market [0:26:16] What You Can Learn From Justin's Story [0:31:25] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Creator and Social Growth, and Shayna Macklin, Director of Brand Strategy, Social, and Original Content.In this episode, we'll explore how Playboy is redefining itself through innovative partnerships and creator-led content. Amanda and Shayna share insights on leveraging authenticity and modern storytelling to captivate new audiences. They'll discuss the impact of influencer marketing and the evolution of brand perception, revealing Playboy's secrets to staying relevant in a crowded market. Whether you're a marketer seeking to boost your brand's visibility or a business owner aiming to increase revenue, this episode offers actionable advice and inspiring stories. Tune in to learn how to navigate today's digital landscape and create a lasting impression with your target audience.
The I Love CVille Show headlines: Is Lumpkins In Scottsville Permanently Closed? Lumpkins Closed? Who Should Buy The Rooster? Is Lumpkins Most Iconic Brand In Central VA? UVA Contract Extensions T. Bennett, B. O'Connor UVA AD Carla Williams: Her Top Week On Job? AlbCo BOS To Review Broadway Revitalization How Can We Make Ivy A Better Place To Live? College World Series: UNC v. UVA, 2pm, ESPN Read Viewer & Listener Comments Live On-Air The I Love CVille Show airs live Monday – Friday from 12:30 pm – 1:30 pm on The I Love CVille Network. Watch and listen to The I Love CVille Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible, Rumble and iLoveCVille.com.
Joy Stehney, co-founder of Joe's KC BBQ, exemplifies the spirit of entrepreneurial grit and passion. The Stehney's transformed a neighborhood gas station kitchen into a legendary barbecue destination known worldwide. Listen now to learn more about the restaurant journey, building a sustainable business, and offering to cater Taylor Swift's wedding. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc • OVATION - Guest Feedback Platform: https://ovationup.com/shawn
, co-founder of , exemplifies the spirit of entrepreneurial grit and passion. The Stehney's transformed a neighborhood gas station kitchen into a legendary barbecue destination known worldwide. Listen now to learn more about the restaurant journey, building a sustainable business, and offering to cater Taylor Swift's wedding. Sponsored by: • TOAST - All-In-1 Restaurant POS: • OVATION - Guest Feedback Platform:
Elizabeth Stein is the Founder & CEO of Purely Elizabeth, a certified holistic nutrition counselor, and host of the Live Purely podcast. Elizabeth founded Purely Elizabeth in 2009, a leading health food company with clean, wholesome products now sold in over 100K stores nationwide. In this episode, Elizabeth takes us on her business journey, from selling muffins at marathons to bringing products into Whole Foods, Target, etc, and leading a team of 50+. We discuss developing products in a saturated market, scaling, and how to start from the ground up. We also talk health and wellness; work-life balance, morning routines, SIBO, gut-friendly foods, and staying sane through tremendous success.Visit purelyelizabeth.com and use BLONDE for 20% off your first purchase. Subscribe to Patreon for exclusive weekly content: patreon.com/ArielleLorreThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's episode is brought to you by Strata. Elevate your enterprise identity with Strata today. Go to https://strata.io/firstprinciples to learn more!======Episode 11: Cuby is creating the Factory that builds the Homes. These factories can generate 1 home per day, but instead of building the homes themselves, Cuby works with local operators who produce and sell the pre-fabricated homes.======(00:00) - Intro(00:28) - Cuby is Building the Factory That Builds Homes(02:11) - Cuby Builds Better Tools for Home Builders(04:39) - How Cuby's Mobile Micro Factories Enable Home Building with Less Skilled Labor(07:06) - The Performance and Cost Advantages of Cuby's Approach(09:54) - Who Normally Builds Homes - Developers, General Contractors, Subcontractors(13:02) - How Cuby Replaces Skilled Labor with Unskilled Labor(16:19) - Cuby's 3-Tiered Master Plan - From White Label Factories to an Iconic Brand(19:56) - The Challenges of Explaining Cuby's Full Stack Approach(21:14) - People - Who Works at Cuby's Job Sites vs. Traditional Construction(25:48) - Process - Enabling Home Customization Within a Standardized System(29:07) - How Software Guides Workers Through Simple, Repeatable Operations(32:15) - Dynamically Generating Instructions and Tasks Based on the Home Design(35:44) - Push vs. Pull and Just-in-Time Manufacturing Across Many Simultaneous Homes(38:39) - The Advantages of Localized Manufacturing and Familiar Materials(40:52) - Designing the Ideal Factory Process and Iterating Based on Real World Learnings(44:28) - Using Data and Metrics to Constantly Improve Efficiency(46:11) - Technology - Building Proprietary Machines and Tooling for Key Processes(49:36) - Making vs. Buying Components Based on Customization, Cost and Warranty Factors(52:17) - Why Cuby Believes 3D Printing is Not Yet the Solution for Home Building(54:59) - Cuby's Technical Readiness Level and Roadmap(57:06) - Expanding from Single Family Homes to Other Building Types(59:13) - Strong Traction and Demand from the Housing Ecosystem(01:02:19) - Scaling Production with a Mass Manufacturing "Papa Factory"(01:04:10) - The Independent Nature of Each Factory Enables Efficient Scaling(01:05:53) - Fundraising to Fuel Expansion and Transition to Debt Financing(01:08:34) - The Climate Tech Angle and Economics as Sustainability Driver(01:09:50) - Key Milestones for the Next Fundraise(01:10:37) - Conclusion - Revolutionizing Home Building from the Ground Up======Links:Christian Keil – https://twitter.com/pronounced_kyleAleh Kandrashou - https://x.com/AKandrashouAleksandr Gampel - https://x.com/agampel1Cuby - https://www.cubytechnologies.com/======Production and marketing by The Deep View (https://thedeepview.co). For inquiries about sponsoring the podcast, email team@firstprinciples.fm======Checkout the video version here → http://tinyurl.com/4fh497n9
Hi! I'm Kenzi! I am a personal branding and online marketing coach and I'm obsessed with helping women remember who TF you are under all the BS you've been taught so you can confidently SHINE online and get paid to BE YOU. In 2020, I graduated with my master's degree in mental health nursing and shortly after was fired from my “dream” job. So, I took it as a sign from the Universe, I left my career behind and dove deep into personal healing and my spiritual evolution and started to create my dream life of freedom. At first, I had zero idea what I was doing and I was full of anxiety and imposter syndrome. But I knew I had a vision and I kept seeing other babes online living that vision, so I kept moving forward to create it. Fast forward 4 years and I have built a successful multi 6-figure brand online, moved into my dream penthouse, travelled the world, and to top it all off- I've been helping hundreds of women create the same reality too. I'm on a mission to help as many women as possible step away from the matrix and align with your intuition and human design. Through my programs and content, I will guide you and give you all the tools you need to build the most iconic brand on the internet and shine like the star you were born to be. CONNECT WITH KENZI ON IG: @iamkenzirose About the host: Vanessa is an Intuitive Healer & Purpose Coach. Her mastery in IFS Therapy, Human Design, & Intuitive Work, allows her to deeply support aspiring Conscious Leaders & Spiritual Entrepreneurs into an expanded life purpose. Vanessa believes that everyone possesses a purpose. She understands that when individuals fully embrace their purpose and life path, a transformative ripple effect occurs, ultimately leading to a positive global impact. With a particular focus on supporting aspiring conscious leaders, Vanessa dedicates herself to helping people emotionally regulate and empowering them to expand further into their purpose and make meaningful contributions to the world. WORK WITH VANESSA @sacredsoulenergetics | LinktreeDECODE YOUR SOUL PURPOSE - ORDER YOUR PURPOSE REPORT https://calendly.com/sacredsoulhealingco/purposeproposalreportCONNECT WITH VANESSA ONLINE IG: https://www.instagram.com/sacred__soul____/ Facebook link https://www.facebook.com/vanessa.spiva.9/ Threads https://www.threads.net/@sacred__soul____
Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram. Here are a few key takeaways from our chat: Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering. COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram. Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity. A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people! I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years. Connect with Style by Sally: https://www.styledbysally.com.au/ https://www.instagram.com/styledbysally/ https://www.facebook.com/styledbysally/ *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click here to Join now (foundational) APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale) **** FREE: Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration **** LINKS: Website: www.suzchadwick.com Instagram: www.instagram.com/suzchadwick TikTok: www.tiktok.com/suzchadwick
After 15 years at the helm of one of the most admired better-for-you brands in the food industry, Elizabeth Stein is happy to share. The founder and CEO of Purely Elizabeth, which markets natural and organic granola, cereal and oatmeal, Elizabeth has long been at the forefront of incorporating ancient grains, such as chia seeds, quinoa and amaranth, into products that are designed for mainstream consumers. Since launching in 2009, Purely Elizabeth has gradually expanded beyond its roots in the natural channel and into conventional and mass retailers, including Publix, Target and Walmart. Consumer demand and consistent retail growth has attracted investors. In 2022, Purely Elizabeth announced the close of a $50 million Series B funding round, one that has fueled investment in marketing and product innovation. In this episode, Elizabeth joined us for an expansive conversation in which she shared lessons learned during her journey as food entrepreneur, including how she positioned Purely Elizabeth to stand out in a crowded category, what it means to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people. Show notes: 0:35: Elizabeth Stein, Founder/CEO, Purely Elizabeth – From the show floor at Expo West 2024, Elizabeth speaks about the impact of a well-crafted booth, why she never built her company to sell it and how ingredients, first and foremost, have helped differentiate Purely Elizabeth from other brands. She also discusses how package design that resembles a clean beauty product gives the products greater visibility on shelf, takeaways from launching brand and line extensions, how the company's cookie granola was the first “proper process” for new product development and tips for cost-effective innovation planning. Elizabeth also shared lessons learned about raising capital and why she waited as long as she could before accepting outside investment, how to trust that investors will not replace you as leader/CEO of your company and the importance of reminding yourself about what makes you happy. Brands in this episode: Purely Elizabeth
This weeks episode is all about My Little Pony!!!!!!
What makes a truly iconic brand? Few people are better qualified to answer that question than Neil Barrie, the branding expert behind household names like Pinterest, Peloton, and Airbnb. Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most innovative brands, including Headspace, Bumble, and Depop. From 2021-2023, the company grew revenue by 70%. Originally a failed rock star, Neil has led the development and growth of top-tier brands including Disney, The Grammys, and Unilever. Throughout his career, he has used his platform to make the advertising industry better and has been featured in publications such as Forbes, Fast Company, and The Guardian. Landing Your First Client How did Neil and his co-founder land Pinterest as their very first client? A lot of it had to do with personal branding and the reputation they'd built for themselves in the industry. From the beginning, Neil was intentional about doing things for free for influential people, with the expectation they would one day recommend TwentyFirstCenturyBrand. He and his co-founder held workshops for venture capitalists and offered to help them with their portfolios. It also helped that they had a clear mission for their company (to build influential twenty-first-century brands) and a strong point of view on what made an iconic brand: it had to be purpose-led, community-driven, tech-enabled, and narrative-based. Neil and his co-founder came out of the gate with a clear thesis. They published white papers on their four-part framework that helped companies see the value in branding. Their strategy paid off–Pinterest took a chance on the new agency and TwentyFirstCenturyBrand's client list has only grown since. Ingredients of an Iconic Brand Branding can be broken down into two sides: input and output. Output is your brand reputation or what other people say about you when you're not around. Input is everything you put into the brand: your vision, your purpose, and the experience you create for your audience. When asked about the future of branding, Neil says there are three factors entrepreneurs need to consider: profit, purpose, and people. After the turmoil of the last few years, profitability is more important than ever. Purpose is your vision and “people” refers to how you rally your community around that vision. To build a truly influential brand, you need to balance all three factors. Enjoy this episode with founder Neil Barrie… Quotes “Most tech companies are leaving money on the table because they mistrust branding.” “It's tough to get business when you're starting out. From the start, community and doing things for free for influential people with the expectation they would recommend us was a big part of our strategy.” “Out of the gate, we acted like we'd been around for 30 years and hoped that sense of confidence and conviction would be infectious.” “Vulnerability is required if you're going to build a proper brand.” “You need to invest the time in figuring out what you stand for, what you are, how you're going to codify that into your experience and so on.” Links mentioned in this episode: TwentyFirstCenturyBrand website: https://twentyfirstcenturybrand.com/ Connect with Neil on LinkedIn: https://www.linkedin.com/in/neil-barrie-29488aa/ A Colourful View From The Top: https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791
Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization. Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's guest is Love Shack Fancy Founder, Rebecca Hessel Cohen. Rebecca has built an ultra-feminine empire with her lifestyle brand full of florals, bows, and lace. As a former fashion editor, Rebecca honed her style and aesthetic before designing her signature 'Love Dress' which was created for her bridesmaids in 2010. This style dress would then become the foundation for the LoveShackFancy brand which launched 3 years later (in 2013) and the beginning of the global business which now includes 17 stores and wholesale partnerships with nearly every major retailer. Rebecca and LoveShackFancy just celebrated its 10-year anniversary and continues to grow at a rapid rate with numerous successful partnerships and collaborations under its belt, including Gap, Pottery Barn, Bogner, American Girl, Larroude and more. It continues to expand categories, growing from its foundation in ready-to-wear to a full lifestyle brand with LoveShackFancy beauty launching this past September. This episode is brought to us by Glimpse Guides. Use code Glimpse20 for 20% off your order! Thank you Jordan and team for sponsoring today's episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support
In this podcast episode of MF Uncensored, host Paul has an exciting conversation with the insightful Asa Leveaux, the founder of House of Icons and self-styled 'Icon Architect'. Leveaux shares his entrepreneurial journey - from leveraging his passion for law, to discovering his authenticity and creating his brand, House of Icons. He dives deeper into his unique perspective on balance, the concept of people as icons, and the significance of embracing imperfections in achieving success. The session wraps up with an engrossing rapid-fire segment. 00:09 Introduction and Welcoming the Guest 00:29 Getting to Know the Guest: Asa Leveaux 01:29 Aza's Philosophy: Everyone is an Icon 02:11 The Importance of Appreciating Your Unique Value 06:51 Aza's Journey to Becoming an Icon Architect 07:38 The Power of Taking Action and Overcoming Fear 10:01 The Start of Asa's Business and His First Client 22:56 The Evolution of Asa's Business and Brand 24:41 The Birth of House by Cons 24:54 The Evolution of the Brand 25:09 Coming to Terms with Sexuality 26:00 The Rise and Fall of Genius Academy 26:07 The Queer Money Gang Era 27:15 The Power of Authenticity 27:26 The Shift to Corporate 28:16 The Wealth Spa Misconception 31:29 The Birth of House of Icons 31:33 The Importance of Women's Approval 32:40 The Journey of Misfit Faction 33:57 The Power of Books 34:27 The Titles of Asa's Books 35:03 The Balance Debate 42:24 The Rapid Fire Question Segment 44:52 Wrapping Up the Interview
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlighting how they leverage habits to keep customers engaged and coming back for more. Melina's insights on the power of habits and their application in business provide a fresh perspective for entrepreneurs and business owners. By understanding the psychology behind habits, she emphasizes how businesses can create rituals, anticipation, and a sense of scarcity to increase customer engagement and loyalty. Tune in to gain a deeper understanding of how habits influence consumer behavior and how you can leverage them in your business to drive success. In this episode: Maximize Business Success with the Power of Habits Unleash Marketing Success by Leveraging Habit Formation Master the Job to be Done Method for Business Growth Unlock Alternative Product Uses by Breaking Habits Foster Consistency and Engagement in Networking Drive Engagement through Strategic Content Creation Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode and discusses the importance of habits in business and personal life. 00:03:12 - Leveraging Habits in Business Melina explains how businesses use habits to their advantage, with examples from Lego, Starbucks, and Costco, and how to apply them in different industries. 00:07:46 - Habit Formation with Apps Melina discusses how apps use daily bonuses to create habits and increase user engagement, using examples from popular games like Candy Crush. 00:12:56 - Habits to Overcome Stress and Boredom Melina delves into the role of habits in overcoming stress and boredom, using the example of KitKat's tie-in with coffee breaks to increase sales and customer habit formation. 00:18:08 - Understanding Consumer Habits Exploring the connection between consumer habits and the placement of products in stores, highlighting the importance of understanding the job a product is hired to solve rather than just its features. 00:19:16 - Uncovering Consumer Behavior Researching consumer behavior at McDonald's, specifically focusing on morning milkshake purchases and the reasons behind them. The importance of understanding the job a product is hired to do and making it easy for consumers to fulfill that job. 00:22:12 - Leveraging Consumer Insights Highlighting the significance of understanding how consumers use a product in unexpected ways, and how this can lead to new marketing opportunities. Examples include NyQuil introducing ZzzQuil and the popularity of life hacks. 00:25:39 - Payment Habits and Consumer Behavior Exploring the impact of auto-pay and regular payments on consumer habits, and how businesses can leverage this to encourage customer loyalty. The importance of making payments easy and small in order to foster habitual behavior. 00:29:35 - The Power of Appointment-Based Services Discussing the benefits of appointment-based businesses, and the importance of making it easy for customers to schedule and keep regular appointments. Examples include hair salons, nail salons, and massage therapists. 00:34:12 - The Importance of Making Habits a Priority Making regular appointments a habit by prescheduling can lead to client loyalty and reciprocity. 00:35:19 - Networking and Social Media Habits Being part of people's routines is crucial in networking and social media. Consistency in engagement and genuine relationships are key. 00:38:19 - The Power of Consistency in Content Creation Consistency in content creation is essential for building habits in your audience. Repetition and reliability drive engagement and loyalty. 00:39:27 - Importance of Commitment and Frequency The commitment to frequency in content creation is crucial for building habits. Being less frequent can make it harder for the audience to form a habit. 00:43:10 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books. Get the Books Mentioned on (or related to) this Episode: Tightwads and Spendthrifts, by Scott Rick Happy Money, by Elizabeth Dunn and Michael Norton The Ritual Effect, by Michael Norton Good Habits, Bad Habits, by Wendy Wood Atomic Habits, by James Clear Top Recommended Next Episode: Wendy Wood Interview (ep 127) Already Heard That One? Try These: Habits (ep 256) Herding (ep 264) Framing (ep 296) Chuck Howard Interview (ep 213) Nudges (ep 218) Expect Error (ep 362) Give feedback (ep 40) Stone Age Brain (ep 237) Tim Ash Interview (ep 334) Other Important Links: Brainy Bites - Melina's LinkedIn Newsletter Return of the weekly salon visit Clay Christensen's Milkshake Marketing Marketing, Milkshakes and Understanding Your Customers Revival and Growth of an Iconic Brand 21 great Advent calendar ideas for Christmas 2018 LEGO City Advent Calendar
Catch up with Natalie + Lindsay (Bossbabe's COO) as they share life updates + all the BTS of our team retreat in Napa with Brendon Burchard. You'll hear the biggest takeaways + breakthroughs from the retreat, how we plan to integrate them into our personal/professional lives in 2024, plus all things performance and more. If you've ever wondered what goes on behind the business at Bossbabe, then this episode is for you. HIGHLIGHTS A BTS look at our team retreat + latest life updates Our biggest takeaways (personally & professionally) from the retreat How to perform at a whole new level of excellence in the new year Our plans for integration, team management + implementation in 2024 (+ beyond!) A sneak peek at our brand new program to help you fast-track your way to freedom RESOURCES + LINKS Join The Société: The Place to Build A Freedom-Based Business Check out my favorite bra (and more) at Skims - go to skims.com and select “Bossbabe” in the podcast dropdown after you order. DM me “Fast Track” on Instagram to learn more about our upcoming program. FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle
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