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Everyone wants to be iconic. Very few are willing to make the decisions that actually get them there. In this episode, Ramona breaks down why most brands will never reach iconic status — not because they lack talent, strategy, or consistency, but because they keep choosing safety over memorability. This is not a conversation about better content, smarter hooks, or sharper messaging. It's about presence. Conviction. And the uncomfortable decisions that separate brands people scroll past from brands people remember. You'll hear why: Thinking inside your industry is the fastest way to blend in Borrowing from other industries is how true category leaders are created “Big moves” don't count if you're too scared to talk about them Playing small through silence is still playing safe Messaging isn't what creates desire — identity does Visibility without presence is just noise Iconic brands live rent-free in people's minds, not on their feeds Ramona also challenges the obsession with metrics, reach, and constant output — and reframes what actually builds long-term influence, loyalty, and cult-level brand status. To close, she leaves you with two questions that cut straight through the bullshit: Where are you still trying to be accepted instead of being remembered? What would your brand look like if it stopped asking for permission? If you're done building a business that looks successful on the outside but feels empty on the inside — this episode is your wake-up call. Iconic brands don't start with content. They start with a decision.
Dis-moi ce que t'en as pensé ! Aujourd'hui, on va décortiquer comment ta cible se qualifie toute seule pour ta marque lorsqu'elle est forte, cohérente et reconnaissable — tu vas voir, c'est beaucoup plus subtil que tu ne le penses. C'est ce dont je parlais dans ce post avec la marque Alo. Spoiler : c'est exactement le type de travail que tu peux faire seul avec ICONIC BRAND ou en accompagnement plus approfondie dans Fast-Track Lane Enjoy
This week's guest is Sahar Khan, the dynamic Head of Marketing at Bayut. A foundational member of the team, Sahar joined Bayut in 2014 as one of its first sales employees and has been instrumental in building the brand into the UAE's leading property portal. With a innate passion for creative, out-of-the-box marketing since childhood, she has spearheaded some of the company's most iconic campaigns, including the landmark partnership with Chris Hemsworth. In this episode, Sahar takes us through her incredible journey from a salesperson in a small startup to leading marketing for a household name. She shares invaluable insights on building a brand in a unique market like the UAE, the evolution of her marketing strategies, and the delicate balance between sales and marketing teams. Sahar also opens about her leadership philosophy, the importance of staying true to one's principles, and how maintaining a clear mind through fitness is crucial to her success. 2:41 - Humble Beginnings at Bayut 4:04 - A Marketer from the Start 5:55 - Marketing in the UAE: A Unique Playbook 8:45 - Sales vs. Marketing: The Eternal Friction 11:55 - From Underdog to Market Leader 13:27 – Working with Chris Hemsworth 20:00 - Solving Industry Problems: Content and Verification 30:13 - Live Events vs. Digital Marketing Measuring the intangible impact of live events like the iconic B3 launch and the clear metrics of digital campaigns. 36:57 – Dubai's booming real estate market 42:51 - Where Big Ideas Come From 52:15 - Giving Back: More Than Money 55:10 - A Personal Conversation on Principles and Pain 1:08:09 - Starting Over: Lessons for Bayut 2.0 Show Sponsors: AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences. https://bit.ly/AYS-Developers Socials: Follow Spencer Lodge on Social Media https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/ Follow Sahar Khan on Social Media https://www.instagram.com/saharkdxb/ https://www.linkedin.com/in/sahar-khan-9127958a/
There are iconic brands, and then there are iconic leaders. In this episode of Grow Yourself, Kevin sits down with Melvin Keebler, Senior Vice President and General Manager of the world-famous Jack Daniel's Distillery.Jack Daniel's is one of the most recognizable brands on the planet, but what does it take to lead a company with that level of history, legacy, and cultural impact? Melvin's answer is simple. Iconic leadership begins with character. It is built through consistency, humility, integrity, and the way you treat people every single day.In this powerful conversation, Kevin and Melvin explore:• What it means to have a Personal Leadership Brand• Why iconic leadership is rooted in simple, timeless values• Melvin's journey from the U.S. Navy to leading Jack Daniel's• How to lead with respect, courage, and emotional maturity• The culture behind one of America's most iconic brandsIf you want a masterclass in leadership that is real, human, and grounded, this episode will stay with you.
In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE
#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni's Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer's market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way! What we discuss with Jeni: + Starting Jeni's in a farmer's market + Vision born from scent and storytelling + Bootstrapping with no capital + Turning produce waste into fiber products + Launching Floura and “bridging the fiber gap” + Importance of emotion in business + Building a fellowship-style team + Trust and communication in leadership + Learning to step back as founder + Success driven by passion and curiosity Thank you, Jeni! Check out Jeni's Ice Creams at Jenis.com. Check out Floura at Floura.com. Follow Jeni on Instagram, here and here. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
What happens when you walk away from Marc Jacobs and Calvin Klein—and bet on your own name instead? In this episode, Joy Gryson shares the bold pivot from corporate fashion to building a modern handbag brand that exploded in Korea and won a loyal global following.She reveals how consulting bridged the leap, why she and her husband chose small Italian workshops over legacy factories, and how a park meetup with Steven Alan unlocked their sales pipeline. From the “It Bag” craze to mastering retail math and international strategy, Joy offers the real roadmap for scaling without selling out.✨ 3 Takeaways:Learn the math behind the magic — taste gets you noticed, but knowing costs, margins, and calendars keeps you in business.Localize to globalize — success in Korea wasn't luck; it was built on tailoring silhouettes, service, and merchandising to the market.Bet on your own name, strategically — consulting, smart sourcing, and timing made her leap sustainable, not reckless.Our Guest:Joy Gryson is the founder and creative director of Gryson, Olivia Harris, and TriBeCa by Joy Gryson—brands known for their sophisticated balance of modern design and timeless craftsmanship. Before launching her own labels, she honed her skills at Marc Jacobs, Calvin Klein, and Coach, gaining a deep understanding of both design and business that would later define her entrepreneurial path. Her handbags have been carried by women around the world who appreciate understated luxury built with intention.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
This is an episode for anyone who wants to build incredible businesses. I dive into how Olamide built Topicals from scratch, what it was like raising millions as a young Black founder, her bold move to acquire cult haircare brand Bread, and her best advice for anyone dreaming of following in her footsteps.+OLAMIDE OLOWEIG: https://www.instagram.com/olamideaolowe/?hl=en Forbes: https://www.forbes.com/profile/olamide-olowe/ Topicals: https://mytopicals.com/?srsltid=AfmBOoqV6bJqKZWyz-BuiquRNuhlZwlwxVu2dyRzfRkOzS7_Q14XxOsHBread: https://breadbeautysupply.com/?srsltid=AfmBOorzhOHOSEHsbHcIoWQBMTpakeMqvPJNmJZiYQkPxOBuXEWFafLN CODB: https://thecostofdoingbusiness.co/ +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghard...TikTok: https://www.tiktok.com/@workinghardpo...+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear
All news content gratefully provided by the West Lothian Courier, for more news check them out online. You can also listen to the West Lothian Boomerang Podcast on your smart speaker just say "play latest West Lothian Boomerang Podcast"
This week I sit down with Paul Grosmann, CEO of R.M.Williams, to talk about one of Australia’s most iconic and enduring brands. We go back to 1932 and the story of founder Reginald Murray Williams, and how a bloke with no formal training built a business that became a global name. Paul shares what makes the boots and jackets so special, why Aussies are so loyal to the brand, and how it has stayed true to its roots despite decades of changing ownership. He also opens up about his own journey from Nike and McKinsey to Harris Farm Markets, and the leadership lessons he is bringing to R.M.Williams as he drives the brand into its next chapter while keeping its heritage front and centre. Check out R.M.Williams website here: https://drinkhyro.com/ You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.
What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow's theory of transformation and Maya Angelou's timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You'll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.
If you've been feeling the call to build something iconic, this episode is your permission slip to stop playing small and start showing up in full expression of who you are. In this powerful conversation, Jackie sits down with brand visionary Stephanie to reveal the two things you actually need to build a magnetic, lasting brand:
In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.You'll discover:Why Lego lost its way—and how it got back on trackThe power of staying true to your brand DNAHow embracing pop culture transformed Lego into a global forceWhat your business can learn from Lego's bold brand movesWhether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.ukCatch visual brand tips on our YouTube channel------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market. Some highlights:-The importance of hiring the people who fit the organization's culture and value-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A-The impact of the leadership of Chick-fil-A's founder, Truett Cathy, on the organization's culture-Lessons that Steve Robinson learned on the 2-million dollar mistake-Steve Robinson shared marketing and business insights in building a brand that people cannot live without Also mentioned in this episode:-John Rossman, author of The Amazon Way book series (Listen to John's episode on the Partnering Leadership Podcast here)-Truett Cathy, founder of Chick-fil-A-Dan Cathy, CEO of Chick-fil-A-Jimmy Collins, former president of Chick-fil-ABook by Steve Robinson:Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Book Resources:The Last Lion: Winston Spencer Churchill by William Manchester, Paul ReidBlue Ocean Strategy by Renée Mauborgne and W. Chan KimBuilt to Last: Successful Habits of Visionary CompaniesThe Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel Connect with Steve Robinson:S. Robinson ConsultingSteve Robinson on LinkedInConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website
Dis-moi ce que t'en as pensé ! Tu veux créer une identité de marque irrésistible et inoubliable ? ICONIC BRAND est ce dont tu as besoin : https://tbmadeit.podia.com/iconic-brandRetrouve-moi en ligne
When it comes to fast food, people mostly focus on fast. With improving efficiency and a new sales-driven promotion every month, the faster a company can get food to customers, the better, right? Maybe not. Chick-fil-A developed a smarter idea—prioritizing People over Profits with Purpose and Faith. On this episode of The Reboot Chronicles, one of Chick-fil-A's founding C-Suite leaders, Steve Robinson, reveals untold stories on how they did it—in good times and bad. Steve was the founding Chief Marketing Officer of Chick-fil-A, where he and Founder Truett Cathy, built the most unconventional franchise model by doing something the world's top corporations struggle with—prioritizing People over Profits. And it worked. After some setbacks, Steve went on to create the most iconic fast-food advertising campaign—that not only differentiated them in a sea of fast-food sales-focused chains—but rebooted an industry. Now with over 3000 locations Chick-fil-A is one of three brands with U.S. sales over $20 billion, along with McDonald's and Starbucks.He went on to became a Chick-fil-A board member and authored Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. It, and this episode, is the inside story of how they rebooted the sector, turning prevailing theories of fast-food marketing upside down while building one of the most successful and beloved brands in America.
"To reach these simple, remarkable ideas is sometimes also a bit of luck. In the process, you find something you can't really imagine." - Bjorn KussofskyIn this episode, Radim Malinic interviews Bjorn Kussofsky, founder of Stockholm Design Lab. Bjorn shares his journey from aspiring pop star to renowned designer, including the pivotal moment when Andy Warhol designed a record sleeve for his band. This experience influenced his decision to pursue design instead of music. Established in 1998, Stockholm Design Lab was founded with the vision of creating a multidisciplinary design company that could handle holistic branding. The studio now employs about 25 people and works with international clients on design and branding projects. Throughout the conversation, Bjorn emphasizes their philosophy of creating "simple, remarkable ideas" by reducing clutter and focusing on context. He discusses how they strive to create designs that stand the test of time, acknowledging that reaching simplicity requires both process and luck. Bjorn reflects on Scandinavian simplicity, noting that when it's truly effective, it goes beyond style to reveal the essence of something, often born from necessity and resource constraints. Despite growing his company, Bjorn remains deeply involved in the creative work rather than focusing on business aspects. The conversation explores notable projects including Polestar and the recent Sigma rebrand, showcasing how Stockholm Design Lab's approach to simplicity creates distinctive brand identities that resonate in cluttered marketplaces.Key takeaways:Staying relevant is crucial for design companies - creating impactful work in the present rather than relying on past achievementsThe philosophy of "simple, remarkable ideas" drives Stockholm Design Lab's approach to designFinding uniqueness in design is challenging - often it's the context that makes something feel newGreat design comes from a combination of strategic process and serendipitous discoveryEffective Scandinavian simplicity goes beyond aesthetics to truth - stripping away clutter to reveal essenceBjorn values finding and employing talented people as one of the most rewarding aspects of running a studioLogos should never be judged in isolation - they must be evaluated as part of a comprehensive brand systemPhysical artifacts like books serve as important time capsules for preserving design legacyLongevity is a measure of success in design - creating work that remains relevant for decadesThe Polestar project demonstrates how simplicity can create powerful differentiation in a cluttered marketplace Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
The Lawyer Stories Podcast Episode 221 features April Miller Boise, EVP, Chief Legal Officer (Corporate Affairs, Policy, Integrity, Trade & Legal) at Intel Corporation. April shares her story growing up in the Detroit area and having had the opportunity to intern with Saturn for two summers and then General Motors legal staff. April has a love for the automotive industry and for all things manufacturing, (and even before receiving her JD she worked in manufacturing). Her experiences from GM, to Honeywell, and to Ford shaped her interest in business law and ultimately capital markets and M&A. April spent time in private practice on Wall Street and later moved back to the Midwest; there, she joined a law firm, where she started the Private Equity Group and became Partner, Managing Partner, and a member of the Executive Committee. In 2011, after 15+ years of private practice, April moved in-house to a GC role in manufacturing, and has never looked back. Intel is a global technology company with an iconic brand, known for being one of the world's largest semiconductor companies and the only company that researches, designs, and manufactures leading node semiconductors in America. April has the breadth of experience and skills necessary to lead the team forward.
Brian, co-founder and CEO of Prüvit, leader in ketone technology. He is an entrepreneur, thought leader, speaker, philanthropist, former Kentucky Wildcat basketball player, podcast host, and devoted father of three. Top 3 Value Bombs 1. Most successful people in the world learn about themselves through the journey of success than anything else. 2. The only thing that can stop you is you. Once you have that certain level of success, don't underestimate the power of collaboration but don't underestimate the power that you have. 3. Dream big and be bold and mighty forces will come to your aid. Its not always easy but it is always worth it. Checkout Brian's website - Brian's Website Sponsor ThriveTime Show: Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow & President Trump's Son, Eric Trump at Clay Clark's next business conference today at: ThrivetimeShow.com/eofire!
In this episode, hosts James and Otto sit down with Bryan Rafanelli, founder of Rafanelli Events, the creative force behind some of the most iconic celebrations in the world—including Chelsea Clinton's wedding and major White House events. But Bryan's story doesn't start with celebrity clients and presidential galas—it starts with frat parties, hand-drawn flyers, and a deep love for storytelling through design. Bryan shares how he built an industry-defining brand by focusing on relationships, risk-taking, and original creative thinking. From his “Rafanelli Rules” to his obsession with spatial scale, authenticity, and emotional connection, he opens up about the power of designing moments that feel deeply personal. Whether you're a planner, designer, or creative entrepreneur, this conversation is a masterclass in longevity, leadership, and standing out in a world of trends. Bryan doesn't just chase beautiful—he chases the extraordinary.
Chris shares how his unexpected first job in a Mexican restaurant set the foundation for a lifelong career in hospitality. From 13 years at Starbucks, where he witnessed its explosive growth, to leading operations at MOD Pizza, Chris has been instrumental in scaling iconic brands. Now at Voodoo Doughnut, he's keeping the brand's counterculture roots alive while navigating expansion into Miami, Los Angeles, and beyond.The conversation gets deliciously deep, covering everything from Voodoo's wild doughnut innovations (hello, NyQuil Doughnut) to the 24/7 culture that keeps fans coming back. Plus, find out why Judge Judy is a must-watch for Chris and why Voodoo is committed to staying fresh, funky, and fan-driven—even without delivery!Key Takeaways:From Dishwasher to CEO: Chris Schultz's 40+ year journey in the restaurant industry.Building Iconic Brands: His role in Starbucks' growth and MOD Pizza's rise.The Magic of Voodoo Doughnut: Keeping a counterculture brand authentic while scaling.Innovation & Fan Engagement: Monthly doughnut drops, wild flavors, and social media-driven campaigns.Breaking News: Voodoo Doughnut is heading to Miami & LA!The Tech Evolution: From cash-only to digital-first with Toast & Tattle. Hot Takes: Cannabis-infused menus, 24-hour dining, and why some trends aren't it.Thanks for hanging with us on Hospitality Hangout, powered by Branded Hospitality Ventures! Stay tuned for more insider scoops, industry shake-ups, and the boldest moves from the trailblazers redefining hospitality. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com
For over 90 years, countless iconic musicians have graced The Apollo Theatre in New York City, from James Brown and Aretha Franklin, to Drake and Bruno Mars. Today, the venue is expanding its footprint in the hopes of straddling in-person and digital engagement. The Apollo's CEO Michelle Ebanks joins Rapid Response to explore how she's tapping into celebrity culture, operating a historically Black institution in the midst of a DEI backlash, and more. Whether it's negotiating with Prince or proving a judgemental boardroom wrong, Michelle shares stories that illustrate the resilience and creativity we all need today.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we sit down with Sean Riley, the Chief Executive Dude of Dude Wipes, to dive into the bold branding, viral marketing, and relentless hustle behind one of Mark Cuban's biggest Shark Tank wins. Here's what you'll learn from Sean:✅How Dude Wipes took a simple idea and turned it into a $300M+ brand.✅The genius brand strategy they deployed that made them wildly successful (One you can use too)✅ Why getting 100+ rejections before landing on Shark Tank was actually a good thing. ✅ How building an authentic, disruptive brand can compete with and even dominate billion-dollar companies✅ What is viral hacking & newsjacking and how to use it to dominate social media feeds✅ The importance of staying laser-focused to keep growing in a massive marketWhether you're an entrepreneur, brand builder, or content creator, this episode is a masterclass on disruption, branding, and scaling a business the right way.Hit subscribe for more founder conversations that give you real insights, no fluff.Connect with Sean Riley:LinkedIn: https://www.linkedin.com/in/spriles?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appDude Wipes: https://dudewipes.com/Want to build a content machine that drives real business results— including video podcasts and high-impact social media content. We help you do all of that in-house, so you don't have to rely on overpriced marketing agencies.
Beverage veteran Danny Stepper shared his thoughts on what it takes to create an iconic drink brand during the 10th episode of the Founders' Fundamentals podcast
Sponsored by milk_shake X Hello Salon Pro https://thetease.shop/products/hello-salon-pro-subscription-box Interview with Andrew EdwardsonAndrew Edwardson is the Global Brand President of Matrix. Matrix is a leading professional brand whose mission is to elevate its users through a unique portfolio of products for all hair types and all humans. Since assuming this role two years ago, Andrew has refocused the vision of the brand itself – harnessing and expanding upon its pioneering 44-year legacy to connect with the next generation of consumers and stylists. Throughout his 15-year international career in the beauty industry, Andrew has been instrumental in unlocking the potential of and turning around brands and the categories within. His expertise in luxury brand management, product development, and communications reinvigorated Kérastase to become the #1 luxury hair brand in the industry with iconic products Blond Absolu, and Genesis. He has also worked on industry legend Maybelline, supporting pillars like Fit Me and reviving the complexion category in the post-pandemic decline with new star products like SuperStay 24H Skin Tint and the recently launched Sunkisser liquid blushes. With Matrix, Andrew has the same ambition: for this iconic institution to take its rightful place as the love brand for the next generation. And with that in mind, he is spearheading the modernization of founder Arnie Miller's vision, celebrating Matrix as a brand to elevate, inspire, and bring joy to both new and existing consumers and stylists. His renewed focus on haircare is highlighted by the launch of star range Food For Soft (already top 10 in hydration in the market), as well as the new Instacure Build-A-Bond repair range that delivers one billion bonds in every bottle to fight damage.Links:https://www.instagram.com/iamandrewedwardson/https://www.matrix.com/https://www.linkedin.com/in/andrewedwardson/https://www.instagram.com/matrix/ News from TheTease.com: https://www.thetease.com/dreamsgirls-hair-and-donnas-recipe-rally-to-provide-aid-to-those-affected-by-the-los-angeles-wildfires/https://www.thetease.com/fastfoils-brings-new-innovation-to-the-foil-category-with-launch-of-first-endothermic-pop-up-foil/Help Those Impacted By The California Fires: https://www.thetease.com/a-comprehensive-list-of-gofundme-pages-for-beauty-professionals-impacted-by-la-fires/
Do you want an iconic brand that attracts high quality clients? Branding expert HailleNorris says it's easier and less expensive than you might think. In this episode, Deband Haille discuss the crucial role of branding for entrepreneurs who want to build ahealthy and sustainable business, no matter the size. Haille shares her journey from acorporate graphic designer to a successful business owner, emphasizing theimportance of passion and purpose along the way. Discover branding myths, bestpractices, and the misconception that branding is only for big companies and bigbudgets. Listen in for valuable insights on how to create a cohesive brand that turnsyour expertise into income.Music mentioned in this episode: “Beethoven Blues” by Jon BatisteWebsite: https://haillenorrisdesignco.com/
Send us a textNike's been struggling - can the $50B retailer turn it around?In this segment of Business Breakdowns, Namaan Mian and Jenny Rae Le Roux explore Nike's business and what the iconic brand needs to do to get back to market dominance.First, they cover key financials to know for Nike, before breaking down the company's business model. Next, they discuss metrics they would be managing to as consultants or members of the Nike board. Finally, they both share a hot take about the future of Nike.Grab your business strategist hat and start listening.Business Breakdowns drops on the 1st and 3rd Wednesday of each month. Loving it or have ideas to grow the segment? Reach out by sending us a text or email.Management Consulted LinksBuild your business acumen through our Black Belt case coaching programConnect with Namaan and Jenny Rae on LinkedInStrategy Sprint one-week consulting project: learn more and joinMore About NikeNike financial documentsNike Investor Relations siteConnect With Management Consulted Follow Management Consulted on LinkedIn, Instagram, and TikTok for the latest updates and industry insights. Schedule a free 15min consultation with a member of the Management Consulted team. Join an upcoming live event - case interviews demos, expert panels, and more. Email our team (team@managementconsulted.com) with any questions or feedback.
In this moment, Greg Hofman former CMO of Nike explores how the brand's bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Greg: https://www.themodernarena.com/about Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.
Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey? Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look. In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You'll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success. This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action! In this episode: Pia's $900 and a Dream How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically The Art of the Tease Product line expansion and the power of customer feedback Marketing on a Budget — Pia's out-of-the-box, low-cost, and high-impact marketing tips The Halo Effect Building a Rockstar Team Tips for choosing the perfect name for your brand Personal style tips to achieve effortless confidence Secrets to innovative product development and brand growth The power of decisive action in building a brand Balancing creativity and the challenges of scaling The Buy Back Your Time Philosophy — letting go so you can keep growing A Love Story Built on Hustle Why done is better than perfect And so much more! Links and Resources: Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/ Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_ Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/ FORDIFY with Emily Ford | https://fordifymybrand.com Connect with Pia Instagram | https://www.instagram.com/piamance TikTok | https://www.tiktok.com/@piamance YouTube | https://www.youtube.com/c/piamance Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779 Connect with Emily Website | https://meetemilyford.com On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD
Luke Boase launched Lucky Saint in 2018, but he says the brand's potential for an iconic future has always been top of mind. As the leading dedicated non-alcoholic beer brand in the U.K., Lucky Saint is sold in over 10,000 points of distribution in the country, including more than 1,000 pubs and restaurants. That number includes its own bar in London, aptly named The Lucky Saint, which operates at the base of a building that also houses the company's office. Last year, the company raised a £10m Series A round that included funding from VC firm JamJar Investments. Led by a mission to become “the world's defining alcohol-free brand,” Lucky Saint is resonating with both sober consumers and moderate drinkers, according to Luke. Inclusivity is a key theme of the company's marketing and communication strategy, leading with a message of quality and appeal as a beverage for anyone who isn't drinking. In the following interview, Luke talks about how his interest in entrepreneurship sparked the idea for Lucky Saint and why he has a long-term vision for the brand. He also explains how the company incorporates consumer insights and data into its retail and buyers pitches, his views on Lucky Saint's role in the non-alcoholic beer category and how he thinks about competing with strategically-owned and -aligned beer companies. Show notes: 0:35: Luke Boase, Founder, Lucky Saint – Luke speaks with Taste Radio editor Ray Latif about The Lucky Saint pub and why he felt it was important to offer a variety of alcoholic and non-alcoholic beverages, how he saw an opportunity to create a premium non-alcoholic beer brand and the two-year process behind its creation. He also talks about identifying the right retailers for Lucky Saint and why the company works with dozens of Michelin-starred restaurants, as well as the consistency of demand for non-alcoholic beer and how he factors ambition into the company's strategy. Brands in this episode: Lucky Saint, Heineken, Guinness
John Kilcullen, the creator of the For Dummies brand and former chairman and CEO of IDG Books, shares his journey in building one of the world's most iconic publishing series. In this episode, John delves into the rise of For Dummies, his experience leading other renowned brands like Frommer's Travel and Cliff's Notes, and his time as president and publisher of Billboard Magazine and The Hollywood Reporter.A sought-after lecturer on entrepreneurship and innovation at institutions like Stanford, NYU, and Babson, John's wisdom has been profiled in Forbes, The New York Times, and USA Today.PART 1: The story behind For Dummies and how to build a lasting brand.PART 2: Insights on the evolving future of publishing (starting at 43 minutes).Closing: John's invaluable advice for aspiring entrepreneurs, life wisdom, and actionable takeaways.Subscribe on Apple Podcast , Spotify or other major streaming platforms.Let's connect!Subscribe to my newsletter: Time To Live: Thriving in Business and BeyondWebsite: https://www.annemcginty.com/LinkedIn: https://www.linkedin.com/in/annemcgintyInstagram: https://www.instagram.com/annemcgintyhost
In this episode of The Green Industry Podcast, Paul Jamison interviews Chase Tew, Production Systems and Business Unit Manager at John Deere, live from their booth at the Equip Expo. Chase shares why John Deere invests heavily in their presence at the expo and discusses the company's strong culture that fosters long-term employee commitment and attracts top talent. With decades of marketing expertise, Chase delves into what sets John Deere apart as an industry leader and the core values that drive their enduring success. Explore Commercial Mowers from John Deere: A huge shoutout to John Deere for hosting us at Equip Expo. If you're in the market for the ZTrak™ Zero-Turn or the QuikTrak™ Stand-On mowers, and want to streamline your fleet management with the John Deere Operations Center, check them out here: John Deere Commercial Mowers Lawn Care Life Conference Tickets: Don't miss the most actionable event in the industry. Get Your Tickets! Maximize Your Lawn Care Business Potential: Discover essential resources including contract templates, pricing tools, and the Know Your Numbers E-Course at Paul's Resource Hub. Elevate Your Online Presence: Begin your journey to a compelling online brand with Footbridge Media. Order Your Copy of Paul's New Book: Learn how to build a thriving lawn care business with Paul's latest book, available on Amazon. Get the Entrepreneurs Guide to Lawn Care Pricing: Unlock essential pricing strategies with this free guide. Download Now. Enhance Your Business Operations: Discover the CRM software that powers my lawn care business success. Try Jobber. A World of Audiobooks Awaits: Learn on the go with Audible. Explore Now. The Landscaping Bookkeeper: Transform your financial management with Megan and Joey Coberly. Learn How.
What kind of legacy can you build when you know your career destiny at a young age. Renee talks with her dear friend Steve Elton about how persistence got him the job of his dreams, and 30 years later, he's being honored with a coveted induction into the National Furnishing Association Hall of Fame for his life's work in outdoor furnishings, mentoring young designers and curating the iconic brand of Brown Jordan. We invite you to SUBSCRIBE! You can find ICONIC LIFE on our website, Instagram, Facebook, Twitter, or Pinterest. Follow Renee on Instagram, Twitter, & LinkedIn. If you enjoyed today's podcast, I'd be so appreciative if you'd take two minutes to subscribe, rate and review ICONIC HOUR. It makes a huge difference for our growth. Thank you so much for supporting me to do what I do!
Scott Richards grew up 2,500 miles from the Pacific but fell in love with surfing early. As a kid, he scoured surf magazines from front to back to front again; dreaming of surf… long before he made his big move to Southern California. There he found his wife, art school, surf culture (in full force) and spent the next two decades living his dream; working in some of the most coveted roles for some of the biggest and most influential surf brands in history. Scott shares his story of following his passions, taking big risks, making bold moves and all the incredible mentors, professional experiences and world views that culminated in his dreams truly becoming reality. Today, all of these influences and experiences have converged in Scott's awesome and distinctive brand… “Slightly Choppy.”
In this episode, we chat about the vibrant New England running culture with Matt Taylor, co-founder and CEO of Tracksmith, a brand that's reshaping how we celebrate endurance sports. Matt shares the story behind Tracksmith's foundation in 2014, how it captures the Amateur Spirit, and its strong connection to the region's rich running history. More than just an apparel company, Tracksmith has become a movement within the endurance community, fostering local grassroots running culture and celebrating the grit and tradition of New England athletes.Matt also discusses Tracksmith's involvement in the community through weekly workouts—Sunday mornings, Wednesday evenings, and Friday mornings—at their store locations in Boston, Williamsburg, NY, and London.We also explore some hidden gems in the New England running scene including:the Dole 3 Miler, a wonderful race in memory of George Dolethe legendary Plymouth-to-Provincetown Relay Run (now defunct but forever cherished)the scenic Vermont Overland Trail RunWhether you're running along the coast or through the trails, there's something special about this region's races.Tune in as Matt shares his personal endurance journey, thoughts on the future of running, and why New England is the greatest region for endurance sports. Whether you're a seasoned marathoner or someone just beginning your running journey, this episode is packed with inspiration and insights.Don't miss this exciting conversation with a true icon of the New England running community!Art & Eric embark on a journey to showcase and celebrate the endurance sports community in New England.
530 - Truth: You can't shout out this is your destiny but when the crumbs don't fall fast enough you decide it's not for you. [mic drop]Join us for Iconic https://thevisibilityqueen.com/iconicDrop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!
530 - Truth: You can't shout out this is your destiny but when the crumbs don't fall fast enough you decide it's not for you. [mic drop]Join us for Iconic https://thevisibilityqueen.com/iconicDrop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!
What's Poppin? The Kickoff to an Iconic Brand CollaborationWhat's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.Click here to watch the full video version
In this episode, Nicolai Tangen is joined by Tufan Erginbilgic, the CEO of Rolls-Royce, to discuss the transformation journey of this iconic company. With over 20 years at BP, where he led the downstream business to double underlying earnings and triple returns, Tufan brings a wealth of experience in driving change in complex organizations. Since taking the helm at Rolls-Royce in the beginning of 2023, he has launched a bold transformation strategy focused on long-term progress, breaking away from loss-making contracts, simplifying the company's structure, and investing in cutting-edge technology. Under his leadership, Rolls Royce has seen its best stock performance in 30 years and paid its first dividend in five years.Join us as Tufan shares his insights on leading a turnaround, the cultural shifts necessary for sustained performance, and the importance of strategic progress in the aerospace and defense sectors. Tune in for an engaging conversation that delves into leadership, innovation, and the strategic vision driving Rolls-Royce forward.The production team for this episode includes PLAN-Bs Pål Huuse and Niklas Figenschau Johansen. Background research was conducted by Kristian Haga.Watch the episode on YouTube: Norges Bank Investment Management - YouTubeWant to learn more about the fund? The fund | Norges Bank Investment Management (nbim.no)Follow Nicolai Tangen on LinkedIn: Nicolai Tangen | LinkedInFollow NBIM on LinkedIn: Norges Bank Investment Management: Administrator for bedriftsside | LinkedInFollow NBIM on Instagram: Explore Norges Bank Investment Management on Instagram Hosted on Acast. See acast.com/privacy for more information.
For the first 65 years of its existence, Maker's Mark had no innovation department. The legacy whiskey brand, known for its red wax coated bottle necks and premium, yet approachable, bourbon, had long focused on quality and consistency in favor of new product development. The spirits industry, however, is evolving. Consumers are placing greater value on innovative concepts and embracing creative offerings. Meanwhile, Gen Z drinkers are consuming less alcohol than previous generations, but also emphasizing premium experiences when they imbibe. To meet the demands of equally important consumer groups – loyal Maker's Mark customers and modern drinkers new to the brand – the company tasked Beth Buckner, the brand's senior manager of innovation and blending, and Blake Layfield, its senior director and head of innovation, blending and quality, with the stewardship of the bourbon's coveted taste profile and creation of products that will attract novel interest. We sat down with Beth and Blake for an interview that explores their roles and responsibilities and how the standards set by Maker's Mark founder Bill Samuels, Sr. are integral to new product development. As part of our conversation, they discuss a common misconception about science and spirits, how a “taste vision” is the foundation for everything they do at Maker's Mark and why they eschew trendy concepts in favor of nuanced expressions of the bourbon. Show notes: 0:35: Beth Buckner and Blake Layfield, Maker's Mark – Beth and Blake talk about their respective educations and work at Maker's Mark and how they align the chemistry of distillation and aging with the subjective and sensorial aspects of producing bourbon. They also discuss how the distillery's “taste vision” influences their work as product developers and quality control professionals and how much latitude they give themselves if and when they want to veer slightly away from that vision. Beth and Blake also explain where they draw inspiration from; how they are empowered to innovate while incorporating the perspective of the distilling, marketing and sales teams; how trends and consumer behavior factor into their purview and how they are making their own mark at Maker's Mark. Brands in this episode: Maker's Mark, Jack Daniel's, Coca-Cola
{TEASER} What's Poppin? The Kickoff to an Iconic Brand CollaborationClick here to watch the full episode. What's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen. Click here to watch the full episode.
Tupperware has filed for bankruptcy. We hear how an iconic brand and its groundbreaking sales tactics fell out of fashion.
Can bold, provocative branding be the key to skyrocketing your success on Amazon? In this episode, we are joined by the insightful Emma Schermer Tamir of Marketing by Emma, as she unpacks the art of building an iconic brand that doesn't just blend in but stands out in a crowded marketplace. Alongside Kevin King, Emma demystifies the elements of branding beyond mere logos and names, highlighting actionable strategies to boost profitability and customer lifetime value. Using the example of selling water, she makes a compelling case for unique value propositions and effective communication with target customers. Discover how AI can be a game-changer for your Amazon branding strategy. We discuss powerful techniques for competitor analysis, from examining social media presence to dissecting customer feedback. Emma explains how AI tools can streamline this process, allowing you to build comprehensive customer avatars that include demographic details, emotional drivers, and cultural references. By examining the bold and provocative marketing strategies of Liquid Death, we showcase the importance of truly understanding your target audience and aligning your brand to meet their needs and expectations. Creating and maintaining a cohesive and evolving brand identity is more critical than ever. Emma shares the importance of continuously updating your customer avatar to reflect the shifting behaviors and needs of your market. She further explores the concept of imagining your business as a person, ensuring that every aspect, from marketing to product packaging, aligns with this identity. Through the compelling case of Liquid Death, Emma illustrates how bold messaging and sustainability efforts can create a deep customer connection. We wrap up by emphasizing the strategic benefits of thoroughly understanding your competitors and customer preferences to cultivate a loyal and enthusiastic customer base. In episode 583 of the Serious Sellers Podcast, Bradley, Kevin, and Emma discuss: 00:00 - Building an Iconic Brand on Amazon 02:06 - Copywriting and Branding Expert Interview 05:26 - Building a Profitable Water Business 13:14 - The Edgy Marketing of Liquid Death 14:44 - Differentiating Brand on Amazon With AI 18:08 - Powerful Branding Strategies 21:56 - Creating a Strong Brand Identity 30:02 - Effective Brand Storytelling for Communication 33:50 - Elevating Brand Strategy for Customer Connection ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
On today's episode, Clay discusses the early days of Starbucks and Howard Schultz's book — Pour Your Heart Into It. Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500 returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that's built to last. IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 02:01 - What led Howard Schultz to join and take over Starbucks. 14:24 - The impact of Howard's visit to Italy, where there were 200,000 coffee bars. 34:07 - How Howard aligned the interests of the company with the interests of all employees at Starbucks. 48:29 - Lessons Howard learned in taking Starbucks public. 58:13 - How Starbucks was able to dominate big brands in the early days. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Howard's books: Pour Your Heart into It & Onward. Related Episode: TIP144: Billionaire Howard Schultz's Book Onward — A Story About Starbucks. Mentioned Episode: TIP627: LuluLemon Stock Deep Dive w/ Clay Finck & Kyle Grieve. Mentioned Episode: TIP639: Buffett's Favorite Business Book w/ David Fagan. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Sun Life The Bitcoin Way Range Rover Sound Advisory BAM Capital Fidelity SimpleMining Briggs & Riley Public Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Today I'm chatting with Justin Moore, Sponsorship Coach and the Founder of Creator Wizard. It's a school and community that teaches you how to find and negotiate your dream brand deals so that you can stop leaving thousands of dollars on the table. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! We dive into strategies to land unique brand deals that not only benefit you with sponsorship dollars, but also help you grow your business and get more clients. With these strategies you'll ultimately impact the brands you build with as well as your company. We also talk about Justin's origin story and how he built his brand, a strong YouTube following and even an Influencer Agency. Episode Highlights Secrets to Building a Business and Growing an Audience [0:01:47] Justin's Journey to Helping Others Reach Their Goals [0:05:50] Breaking Out of the Traditional Sponsorship Model [0:08:30] Where to Get Started If You've Never Been Sponsored Before [0:12:53] How to Get Ahead by Predicting the Future [0:17:19] The Number One Reason a Brand Will Choose You [0:17:19] Starting Out with an Untapped Market [0:26:16] What You Can Learn From Justin's Story [0:31:25] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Elizabeth Stein is the Founder & CEO of Purely Elizabeth, a certified holistic nutrition counselor, and host of the Live Purely podcast. Elizabeth founded Purely Elizabeth in 2009, a leading health food company with clean, wholesome products now sold in over 100K stores nationwide. In this episode, Elizabeth takes us on her business journey, from selling muffins at marathons to bringing products into Whole Foods, Target, etc, and leading a team of 50+. We discuss developing products in a saturated market, scaling, and how to start from the ground up. We also talk health and wellness; work-life balance, morning routines, SIBO, gut-friendly foods, and staying sane through tremendous success.Visit purelyelizabeth.com and use BLONDE for 20% off your first purchase. Subscribe to Patreon for exclusive weekly content: patreon.com/ArielleLorreThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Catch up with Natalie + Lindsay (Bossbabe's COO) as they share life updates + all the BTS of our team retreat in Napa with Brendon Burchard. You'll hear the biggest takeaways + breakthroughs from the retreat, how we plan to integrate them into our personal/professional lives in 2024, plus all things performance and more. If you've ever wondered what goes on behind the business at Bossbabe, then this episode is for you. HIGHLIGHTS A BTS look at our team retreat + latest life updates Our biggest takeaways (personally & professionally) from the retreat How to perform at a whole new level of excellence in the new year Our plans for integration, team management + implementation in 2024 (+ beyond!) A sneak peek at our brand new program to help you fast-track your way to freedom RESOURCES + LINKS Join The Société: The Place to Build A Freedom-Based Business Check out my favorite bra (and more) at Skims - go to skims.com and select “Bossbabe” in the podcast dropdown after you order. DM me “Fast Track” on Instagram to learn more about our upcoming program. FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle