Podcast appearances and mentions of bruce floyd

Today I'm joined by Bruce Floyd, Social Media Manager for the University of Florida athletic department. We discussed how he's approached social media strategy and messaging during the COVID-19 outbreak that has canceled all winter and spring NCAA sports. We chat about the types of content that can be posted now, creative ideas for engaging fans, and how you can plan for the future with so much uncertainty. If your athletic department is doing something unique or that's producing increased engagement at this time, shoot me a DM on Twitter or an email and tell me all about it! You can follow Bruce on Twitter: @BruceFloyd.You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

Have you ever stuck your hand in cold water and watched it prune? In this episode, we sit down with Dr. Bruce Floyd of the University of Auckland. After describing his circuitous path to anthropology, Dr. Floyd describes his research studying "cold induced vasodilation response (CIVD)" as a hypotheses for understanding the Peopling of the Pacific. How does this relate to prune-y hands? Listen to find out...

Jackie and Lougan are taking a two week breather from the show. They'll be back on March 21, but in the mean time enjoy the Gator Fax episode! Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone. Links to cool stuff Bruce on Twitter Florida Gators on Twitter GatorsFax on Twitter GatorsFax singing “Hello” Belmont Kid eating Mayo Episode 80 Rebroadcast https://media.blubrry.com/highered/highered.social/episodes/HES-0080-Re.mp3

Bruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.

While social media replaced the cultural tradition of inviting friends over for dinner and then subjecting them to a slide show of your vacation, it's more than that to organizations and companies. It's communication, promotion, boasting, customer service, brand awareness, and more. Bruce Floyd is the Social Media Manager at University of Florida Athletic Association and Todd Sanders is Director of Social Media at University of Florida. While one covers student athletics and the other covers academia and campus life respectfully, together they cover largest portions of the University of Florida's social media brand. We ask how they handle social media for two similar, but distinctly different parts of Gator Nation.

While social media replaced the cultural tradition of inviting friends over for dinner and then subjecting them to a slide show of your vacation, it’s more than that to organizations and companies. It’s communication, promotion, boasting, customer service, brand awareness, and more. Bruce Floyd is the Social Media Manager at University of Florida Athletic Association and Todd Sanders is Director of Social Media at University of Florida. While one covers student athletics and the other covers academia and campus life respectfully, together they cover largest portions of the University of Florida’s social media brand. We ask how they handle social media for two similar, but distinctly different parts of Gator Nation.

While social media replaced the cultural tradition of inviting friends over for dinner and then subjecting them to a slide show of your vacation, it’s more than that to organizations and companies. It’s communication, promotion, boasting, customer service, brand awareness, and more. Bruce Floyd is the Social Media Manager at University of Florida Athletic Association and Todd Sanders is Director of Social Media at University of Florida. While one covers student athletics and the other covers academia and campus life respectfully, together they cover largest portions of the University of Florida’s social media brand. We ask how they handle social media for two similar, but distinctly different parts of Gator Nation.