Podcasts about social media managers

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients→ The three things worth auditing across your accounts and your clients' this week→ How to turn this into a specific, measurable service line you can put on your next proposalGet more information on the Google update hereJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram: https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________Vor ein paar Tagen habe ich in meine Facebook-Erinnerungen geschaut – und da war sie: die Story von meinem allerersten Reisevortrag, vorne auf der Bühne, mit meinem eigenen Start-up. Anfang Juli 2019. Genau sieben Jahre ist das jetzt her. Sieben Jahre Selbstständigkeit.Und das nehme ich zum Anlass, dir in dieser Folge meine 13 größten Learnings aus dieser Zeit mitzugeben – ungefiltert, mit allen Fehlern, Umwegen und Aha-Momenten. Vom Kinderzimmer meiner Oma mit 74 Euro auf dem Konto bis zu Gruppenreisen, Community und einem Business, das ich für keinen Vollzeitjob der Welt eintauschen würde.Ich spreche unter anderem darüber...warum Selbstzweifel ganz normal sind weshalb dein Umfeld über deinen Erfolg mitentscheidet wie du Fehler, Rückschläge und Veränderungen für dein Wachstum nutzt und warum du selbst dein wichtigstes Asset bist Eine Folge für alle, die ihr Business starten, weiterentwickeln oder sich endlich trauen möchten, ihren eigenen Weg zu gehen.

Why I Quit Social Media (Personally & Professionally) As a Former Social Media Manager and Life Coach This is not to guilt you to quitting social media. This is not to present myself as better than anyone else. This is my own personal experience: What a social media manager does Other uses I had for social media What I found it did to my brain How I took small steps towards truly quitting it What positive results were shown to me after doing this Enjoy this listen, take what you need & find encouraging and leave what you don't. Contact: helloannabarr@gmail.comwww.awkwardlyanna.com Philippians 4:7-8 NIV [7] And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus. [8] Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. Thank you for listening!

The Pour Over is a Christ-first, politically neutral news podcast. Every Monday, Wednesday, and Friday, we cover the day's biggest stories in ~10 minutes, and pair the biggest headlines with brief biblical reminders. We're hiring a Social Media Manager! Check out the role and apply here. Looking to support us? You can choose to pay ⁠here⁠. Get the free newsletter at⁠ thepourover.org⁠. On today's episode: Trump Declares Ceasefire With Iran “Over” Graham Platner Drops Maine Senate Bid Olympic Committee Lifts Ban on Russia Emmy Nominations Drop Sen. McConnell's Health In Question Egypt Complains World Cup Favors Messi Delta Launches “Basic Business” Class OpenAI Launches Most Powerful AI Models Thanks to our sponsors: Wild Alaskan: $35 off your first box | code: TPO Quince: Free shipping | quince.com/tpo HelloFresh: 10 Free meals + a Free breakfast for Life | HelloFresh.com/tpo10fm AdelFi: Apply for the Harvest Bundle |https://adelfibanking.com/pourover Upside: extra 25 cents back for every gallon on your first tank of gas | code: TPO LMNT: free 8-pack with purchase | https://links.thepourover.org/LMNT_Podcast Compelled Podcast: Listen now | CompelledPodcast.com Mosh: 25% off first variety pack + 20% off subscription | code: TPO25 Serving Orphans Worldwide: Give a gift to feed a child for a month | https://servingorphans.org/thepourover MORE FROM TPO: ⁠Free newsletter⁠ ⁠Watch TPO on YouTube⁠ ⁠Download the TPO App⁠ Unless otherwise noted, all scripture references are from the Christian Standard Bible (CSB) translation.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.Listen to learn→ Why social media managers need a second brain more than anyone else on the planet→ The boring setup step you shouldn't skip (but probably have)→ Why using AI in your business means you should be charging more, not less→ What goes into a second brain, and where to keep everything.

Hello and welcome to another episode of the Shame List Picture Show. On this episode, I am joined by Chris Sienko of the Deaf Crocodile team! Chris is the Social Media Manager for Deaf Crocodile, and if at any point you've seen some cool stuff on any of the Deaf Crocodile socials, you have Chris to thank for that. On top of that, he's also a podcaster and an avid film fan. We discuss all of his wonderful hobbies, how he curates his film watching and his work for Deaf Crocodile.Deaf Crocodile is a wonderful boutique Blu-ray label that brings an eclectic and passionate sensibility to their slate of films, collaborating with a network of like-minded curators and filmmakers from around the world. If you'd like more information, be sure to check out the episode we did with Dennis Bartok and Craig Rogers.On this episode, Michael and Chris will be discussing Brian De Palma's Blow Out, which has been on Chris' Shame List for some time. It's a wonderful discussion.Find more info on Deaf Crocodile at www.deafcrocodile.comBe sure to check out our Patreon at www.patreon.com/shamelistpictureshowEdited by: Austin ProctorProduced by: Michael ViersExecutive Producer: Austin ProctorTheme Music by: Austin ProctorOpening Narration by: Nick RichardsCredits Music by: Ten-SpeedLogo Design by: Amanda Viers

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________In dieser Podcast-Folge ist Garrit zu Gast – KI-Experte, Gründer der KI-Pionier Akademie und erster KI-Dozent Deutschlands. Gemeinsam sprechen wir darüber, warum KI unsere Arbeitswelt grundlegend verändern wird.Du lernst:Warum KI dir Zeit gibt, wieder mehr Mensch zu seinDer Unterschied zwischen KI-Anwender und KI-Architekt – und warum ein KI-Betriebssystem dein größter Hebel istWas hinter dem Paradigmenwechsel durch KI-Agenten steckt, die autonom ganze Arbeitstage erledigenWelche Fähigkeiten einzigartig menschlich bleiben – und dadurch wertvoller werdenWie du sicher mit KI-Agenten startest, ohne sensible Daten zu riskierenWenn du verstehen möchtest, wie du KI strategisch für deine Selbstständigkeit, dein Business und deine Zukunft nutzen kannst, dann ist diese Folge für dich

This Week:  Confessions Of Nonprofit Social Media Managers  Approval processes. Posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burn out, smart ways to use AI, and more. They're Keara Klose … Continue reading →

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)→ Why "I work with small businesses" isn't a niche, and the question to ask yourself insteadJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/ki-social-freelance-liveMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠_________________________________________In dieser Podcast-Folge ist Marius zu Gast. Marius baut sich in meinem Mentoring seit März 2026 seine Selbstständigkeit als Videoeditor und KI-Freelancer auf. Aus kleinen Nebenprojekten wurde in kurzer Zeit ein One-Way-Ticket nach Bali.In dieser Podcast-Folge erfährst du:wie Marius mit Videoschnitt gestartet istwie er als Overthinker mit Selbstzweifeln umgehtwie er mit KI seine Arbeit und Prozesse verändertwarum du nicht warten musst, bis du dich „bereit“fühlstWenn du darüber nachdenkst, dir mit einem Skill wie Videoschnitt, KI oder Social Media ein ortsunabhängiges Business aufzubauen, dann ist diese Folge für dich

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ //

Send us Fan MailIn this episode of Speaking Of… College of Charleston, College of Charleston marketing professor Kelley Cours Anderson discusses her latest research on burnout among social media managers and the pressures shaping digital marketing careers. The work, recently published in The Conversation as The hidden burnout crisis facing social media marketers, traces its origins to a student project in Anderson's social media class. The alumna's bachelor's essay on social media wellness helped identify the early themes that informed Anderson's research.As Anderson and her co-authors write in The Conversation, “For the people who run brand accounts on social media, the workday never really ends.”Drawing on interviews with industry professionals, Anderson explains how constant content demands, real-time engagement and the expectation to monitor trends make it difficult for social media managers to fully disconnect. Many spend significant portions of their day on social platforms, blurring the line between work and personal time. The conversation also explores the realities behind what is often seen as an entry-level role. Social media managers are responsible for a wide range of tasks, including content creation, brand voice, analytics, customer service and crisis communication, often with limited support. Anderson shares what students and aspiring professionals should understand before entering the field, including the importance of setting boundaries, managing expectations and developing both creative and analytical skills. Beyond the workplace, the episode highlights the often-invisible labor behind social media and encourages listeners to better understand the human impact of managing the digital spaces people use every day.Key TopicsBurnout among social media managersDigital marketing careersAlways-on work cultureSocial media job expectationsDigital wellbeingResources[Dis]Connect Collective AIC (American Influencer Council)Academic Article that The Conversation article is based upon.CofC + Global Day of Unplugging - CofC Unplug Week this Fall will be the last week of September 28thWe will screen Your Attention Please (date tbd - aiming for Mid-September)Recommend Summer Reading List:Attensity by The Friends of AttentionCareless People by Sarah Wynn-WilliamsHow to do Nothing by Jenny Odell

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.Hit play to hear:→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up→ What the latest research says about trust, and why your clients need a human face out front more than ever.→ The simple rule everyone should adopt for using AI→ Three things every social media manager should start doing with AI right now (none of them is technical)Useful links:Using AI to write your processesGet your 2027 Atomicon tickets (see you in Manchester?)Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Du hast keine Lust mehr auf deinen 9-5-Job und möchtest lieber frei & ortsunabhängig als Social Media Manager arbeiten? Dann sei gerne bei meinem nächsten kostenlosen Social Freelance Online-Training dabei: https://www.thetraveleo.eu/social-freedomMeld dich gerne bei Fragen aller Art per Instagram:https://www.instagram.com/thetraveleo/Oder per Mail:⁠⁠mail@thetraveleo.com⁠⁠Warteliste für dieContent-Pipeline:https://warteliste.soulcialful.de_________________________________________Manchmal braucht es nur einen kleinen Anstoß, um alles zu verändern. In dieser Folge teile ich, warum dein aktuelles Leben erst der Anfang ist — egal wie alt du bist. Warum es für Wachstum nie zu spät ist und wie du durch Mut, Ausprobieren und Selbstvertrauen dein wahres Ich findest.Du erfährst, warum Trial & Error mein bester Lehrmeister ist und wie jede Erfahrung mich weiterbringt — egal ob Erfolg oder Niederlage. Warum persönliche Entwicklung und neue Perspektiven so viel verändern können.Wenn du gerade nach Klarheit suchst, etwas in deinem Leben verändern willst oder einfach den Mut für den ersten Schritt brauchst, ist diese Folge für dich. Es ist dein Leben — also warum nicht jetzt starten?Viel Spaß mit dieser Folge — und ganz viele Momentimpulse.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real reason people were so invested in these launchesJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Pour ce nouvel épisode du pOD, le podcast Social Media de l'agence Ouest Digital, on parle de social SEO. Si ce terme ne vous dit pas grand-chose, rassurez-vous, vous n'êtes probablement pas les seul·es. Pourtant, les enjeux qu'il recouvre concernent déjà tous les Community Managers et Social Media Managers.À l'agence, nous sommes convaincus que notre manière de produire du contenu est en train d'évoluer. C'est pourquoi nous avons invité Daniel Roch, expert SEO, pour nous aider à comprendre ce qui est en train de changer et comment adapter nos pratiques.Alors : Pourquoi les réseaux sociaux deviennent-ils des moteurs de recherche ? Doit-on forcément s'intéresser au Social SEO quand on est Social Media Managers ? Quelles bonnes pratiques mettre en place dès aujourd'hui pour créer des contenus plus visibles et plus durables ? Voici quelques-unes des questions auxquelles nous allons répondre ensemble !Pourquoi aborde-t-on ce sujet ?Parce que les usages évoluent et notamment la recherche d'information en ligne.Aujourd'hui, les internautes cherchent directement des informations sur TikTok, Instagram, LinkedIn ou YouTube. Dans le même temps, les contenus publiés sur les réseaux sociaux remontent de plus en plus dans les moteurs de recherche et alimentent les réponses des outils IA.Résultat : les contenus sociaux ne doivent plus seulement être vus, ils doivent aussi être trouvés. C'est justement pour comprendre cette évolution et vous aider à adapter votre pratique du Social Media que nous avons voulu consacrer un épisode à ce sujet.Les intervenants sur cet épisode de podcast sont : Gwen, cheffe de projet social media chez Ouest Digital et Voix du pOD, qui pilote les comptes de nombreux clients de l'agence. Bryan, cofondateur d'Ouest Digital, spécialiste de la veille et des plateformes sociales. Daniel, expert SEO chez SEOMix, auteur et conférencier. Ressources utiles en complément de cet épisode Épisode du pOD n°38 : Social search : comment la recherche sur les réseaux sociaux va modifier nos stratégies éditoriales ?  SEOMix, l'agence SEO de Daniel  Article de Xavier Degraux : Social SEO : le guide ultime pour offrir une plus longue vie à vos publications sur les réseaux sociaux Article Hubspot : Découvrabilité réseaux sociaux : comment Instagram, l'IA et le SEO redéfinissent la visibilité des marques Article : SEO Instagram : comment faire plus de vues grâce à un bon référencement Instagram ? S'abonner au podcast « Le pOD »À chaque sortie d'un épisode, nous ajouterons dans la rubrique Podcast de Keep it Simple un article intégrant le lecteur pour écouter le podcast, ainsi que les notes et les ressources citées dans l'épisode.Vous pouvez aussi vous abonner sur votre plateforme d'écoute préférée pour ne rater aucun épisode : sur Apple Podcasts sur Google Podcasts sur Spotify sur Deezer Sur Youtube via son flux RSS Si vous souhaitez nous suggérer des idées de sujets à traiter ou encore si vous êtes intéressés pour être notre futur(e) invité(e), n'hésitez pas à commenter cet article ou à nous contacter : podcast@ouest.digital

Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

For years, business owners have been told they need to post more, engage more, and spend more time on social media.But what if that's the wrong strategy?In this episode of Show Up Better, CJ Williams shares why he believes many business owners are wasting time, energy, and money chasing social media metrics that rarely translate into real business growth.Drawing from his experience as a business owner, content producer, and podcast creator, CJ breaks down three reasons why relying heavily on social media may be keeping you stuck in a cycle of constant content creation without lasting results.You'll learn:Why social media posts have an incredibly short lifespanThe "feast or famine" problem created by content-driven lead generationWhy likes, followers, and engagement don't automatically lead to salesHow search engines, websites, and long-form content create lasting authorityWhy being discoverable matters more than being visibleThe difference between entertainment content and authority-building contentIf you've ever wondered whether all that time spent posting is actually worth it, this episode will challenge the way you think about content marketing.Key Takeaways✅ Social media content is temporary.✅ Engagement is not the same as revenue.✅ Businesses need discoverability, not just visibility.✅ Search traffic often converts better than social traffic.✅ Long-form content compounds over time.✅ Authority comes from being found when people need you.Mentioned in This EpisodeShow Up Better PodcastPodcast TitansQC AmplifiedConnect With CJIf you're looking to build authority through long-form content, podcasting, interviews, and strategic content systems, visit:PodcastTitans.comDiscover how one conversation can become weeks of content that continues working long after it's published.Quote From This Episode"Real authority isn't measured by likes and followers. It's measured by how easy it is to find you when someone needs your help."

Should cartoonists hire a social-media manager? Brad and Dave discuss the pros and cons of outsourcing social media and ultimately argue that most creators should handle it themselves. They explain why social media is an extension of a creator's voice, how direct engagement provides invaluable feedback about audience-building and marketing, and why improving your promotional skills makes you a better cartoonist overall. Along the way, they discuss shyness, self-promotion, audience growth, and the dangers of trying to be everywhere at once online. Topics Covered • The ComicLab newsletter and the “Five to Grow On” feature • Whether cartoonists should hire a social-media manager • Why social media is part of a creator's artistic voice • The value of learning promotion instead of outsourcing it • Why creative people often resist marketing and business skills • How marketing skills can improve artistic skills • The dangers of trying to maintain every social-media platform at once • Brad's “2-2-1” approach to social media • Platform-specific posting strategies and why one-size-fits-all promotion fails • Social-media feedback as a tool for improving your work • Shyness and discomfort with self-promotion • The “lipstick on a pig” problem: when promotion can't compensate for weak work • Why making a great comic remains the most important marketing strategy • Dave's upcoming Reddit AMA and his Hugo Award nomination • Using award nominations as promotional opportunities • Hugo Awards promotional support versus other industry awards • BlueSky starter packs and audience growth • Why cartoonists should do more cross-promotion • Whether creators should put award nominations on book covers • How long to keep promoting a completed comic project • Managing inventory and promoting older books • Long-tail sales and evergreen products • Using older books as bonuses, stretch goals, and loss leaders • When it makes sense to retire promotional efforts • Whether different creative projects need separate Patreons, newsletters, Substacks, and social-media accounts • The benefits and drawbacks of splitting projects into separate brands • Cognitive load, burnout, and managing multiple audiences • Using separate platforms to measure the success of different projects • When creators should keep projects under one roof and when they should branch out You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The future of Marketing? It starts with being social-first.  In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead.  This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is everywhere right now, and so is the advice telling you to use it to replace your social media manager entirely. In this episode, Andrea gives her honest, unfiltered take from someone who uses AI every single day inside her agency: what it genuinely does well, where it falls short, no matter how sophisticated your setup, and the one thing AI simply can't replicate, no matter how good your prompts are.IN THIS EPISODE YOU WILL LEARN→ What AI is actually useful for inside a social media agency and where it has to hand back to a human→ Why AI plus a non-marketer is not the solution you think it is→ The real reason so much content looks the same right now and what your audience is craving instead→ Why AI will replace some social media managers and exactly which ones are safe→ What experienced strategic thinking gives your content that no AI tool can replicateLINKS MENTIONEDBook a content shoot (Illawarra businesses, June only): https://r0zov660ttj.typeform.com/to/khP778b4 Follow Andrea on Instagram: https://www.instagram.com/andreamareecreativeENJOYED THIS EPISODE?If this episode made something click for you, take a screenshot and share it on your Instagram stories. Tag @andreamareecreative so I can celebrate you.If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you.ABOUT INSTAGRAM FOR BOSSESI'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promotion is the formula that actually converts, how ManyChat uses comment automations to drive massive engagement (and why their followers trigger keywords even when they're not asked to), and how she manages YouTube and Instagram with a lean but structured team workflow built inside Asana. The conversation also gets into AI and where it actually fits in a social media workflow — as a brainstorming partner and efficiency tool, not a replacement for the creativity that makes content stand out. Sarah also shares her framework for evaluating what's working, from watch time and engagement rate to iterating on hooks that consistently outperform. If you're a social media manager trying to grow a B2B brand without sounding like every other brand account, this episode is packed with actionable perspective.Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

Martin Stummvoll, Social Media Manager with the Dublin Arsenal Supporters Club, on Arsenal winning the Premier League.

(Episode 250): The AJ Ewing Era has officially begun and the New York Mets hold bragging rights in New York after a Subway Series win over the New York Yankees. Hector Beauchamp and Subway To Shea's Anthony Rivera discuss it all!Hector Beauchamp is the Social Media Manager, On Field Journalist & Content Creator for Latino Sports. He also is the Creator and Founder of Uptown Sports TV and Host of Yanks Morning Brew!____________________________________________Hector Beauchamp on X: https://x.com/projectnerdHQ Yankees Morning Brew on X: https://x.com/YanksBrew Uptown Sports TV on X: https://x.com/uptownsportstv Latino Sports on X: https://x.com/LatinoSports____________________________________________Follow on X, Instagram, & Tik Tok: @SubwayToSheaSubscribe on YouTube: https://www.youtube.com/@subwaytoshea

Host Bill Calkins is catching up with different people in the professional horticulture space and find out a little bit about their careers, passions, journeys in the world of plants and much more. He sent each potential guest a list of 12 questions and they picked four to answer and discuss. This episode, Bill is joined by Samuel Di Rito, a grower and social media manager at Collier's Greenhouse & Garden Center, a third-generation family-owned business in Jackson, Georgia. Follow Collier's on Instagram @colliersgreenhouse Here are the four questions Samuel selected: Q: What was your first exposure to horticulture and how did you feel, react, respond?  Q: What's something about professional horticulture that annoys you and how would you change it? Q: What advice would you give to a young person considering pursuit of a career in horticulture? Q: What do you love most about your job? This episode is sponsored by Prospiant—leaders in greenhouse design, manufacture and build. Learn more and connect with the expert team at prospiant.com.  

Drop us a message!Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do.In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it, how she balances staying true to Hotel Chocolat's brand identity while adapting content, tone, and cultural references for American consumers, and what she's learned about translating brand storytelling across cultures without losing what makes the brand disctinct.We also explore the role social media plays in building both awareness and emotional connection from day one when entering a new country, and why getting that balance right is critical for long-term brand equity.Plus, Social Media Manager Lucy Torrance from the Giraffe Social team joins us for the news segment, where we tackle one of the most debated topics in marketing: how to effectively balance brand building with performance-driven campaigns, and why the strongest strategies integrate both rather than treating them as separate disciplines.You can contact Grace directly by emailing grace.noice@hotelchocolat.com, as well as follow Hotel Chocolat on Instagram, Facebook, and TikTok at @hotelchocolatusa. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

The Sacred Sanctuary Podcast Instagram: @sacredsanctuarypodcastJonathan's Instagram: ⁠⁠ @tumtumsongDavid's Instagram: @k1mdavid00:00 - start 09:00 - What prompted YOU to be in Youth Ministry? 26:00 - What kept us grounded in our identity in Christ while leading Youth? 43:12 - Walking in Community 53:10 - The struggle of boasting with David Kim 01:01:40 - How do we not stay prideful while watering the next generation? 01:30:00 - What is Kintsugi?01:34: 40- Advice to Youth PastorsHi y'all, this is Jonathan, who is typing this. I remember when I first asked Rai and David to be on the podcast to share their perspectives and personal journey regarding youth ministry. My hope for listeners, especially youth preachers, as they listen to this episode, is that they are aware that we are literally all in this together. I was personally convinced to talk about this topic because one of the main reasons was that I haven't seen much exposure to youth ministry. Not only do you have 1 perspective, but 3. Obviously, the main goal for this channel is to be peacemakers for the kingdom, and to do that is to stand on God's truth, yet simultaneously have some real and difficult conversations or questions. I hope this helped you in some sort of way, and I'll catch y'all next time. Peace:)See you all on August 1st with the 23nd episode of Season 2:) Our mission at The Sacred Sanctuary Podcast is: Matthew 5:9: " Blessed are the peacemakers, for they shall be called the Children of God.See you all soon, and catch you on August 1st with Episode 23Please don't forget to like and subscribe :)TO WATCH THE PODCAST ON YOUTUBE: / @jonathanysong For business inquiries / Ad placement: email: thesacredsanctuarypodcast@gmail.comCheck The Team Instagram Out: Host/Producer:@jonathanysonggSound Operator: @nahtand_Social Media Manager: @nahtand_ and @alyssashealyVideographer: @zeke.barrera | @nahtand_ | @alyssashealyEditor: @tumtumsong | @zeke.barreraTo listen to this podcast, check it out onSpotify: ⁠⁠⁠⁠https:⁠//open.spotify.com/show/0AWYKLt...⁠⁠⁠Apple Podcast:⁠ ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast...⁠⁠Music by Epidemic SoundsLink:⁠ ⁠⁠https://www.epidemicsound.com/⁠⁠

Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business.In this video:✨ The exact client math behind a $100K social media management business✨ Why offering fewer services actually makes you more money✨ The lean tech stack and business structure that keeps things simple✨ How to stop overcomplicating your path to six figures✨ The permission slip you didn't know you needed

Gigio Rancilio"Vite digitali"Storie, domande e strumenti per restare umani.Avvenire / Vita e Pensierowww.avvenire.itwww.vitaepensiero.itDai social all'intelligenza artificiale, dall'identità online alle nuove forme di informazione e disinformazione: il digitale modella ormai la nostra vita. Ma quanto conosciamo i meccanismi che lo regolano? Partendo da spunti di attualità, il giornalista Rancilio ha indagato per anni rischi, opportunità e trasformazioni culturali che la tecnologia introduce nella società contemporanea. Il volume, che nasce dallo sviluppo di una rubrica curata sulle pagine di «Avvenire», raccoglie i nuclei più significativi di queste riflessioni, organizzandoli per temi – come ad esempio il rapporto genitori-figli, i social e le guerre contemporanee, le solitudini online – e affiancandoli a testi inediti, capaci di misurare la rapidissima evoluzione della scena digitale negli ultimi anni. Ne emerge una guida ricca di consigli, riflessioni e strumenti per genitori, insegnanti ed educatori; una mappa lucida e accessibile di ciò che stiamo diventando mentre viviamo sempre più immersi nel digitale.Luigi "Gigio" Rancilio, già caposervizio della redazione spettacoli, è stato a lungo Social Media Manager del quotidiano «Avvenire». Agli albori di internet ha cofondato e diretto RockOnLine, il primo sito di informazione musicale. È oggi formatore e divulgatore di comunicazione e cultura digitale, con particolare attenzione ai giornalisti, agli educatori e al mondo cattolico.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.IL POSTO DELLE PAROLEascoltare fa pensarehttps://ilpostodelleparole.it/

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode the Team talks about Dan's fancy shirt, Egg Timer News, the Satori YouTube channel, and how your job is almost certainly safe from AI. Links for this episode:Satori Graphics - The ULTIMATE Graphic Design Guide for 2026TourboxHost, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor  - Dan Lawson

Today on the Comic Crusaders Podcast, Al Mega sits down with Caitlin Brasel, Social Media Manager and Proofreader for Blue Frog Den Comics, to talk about the chilling Webtoon horror series There Are Houses in the Woods. We dive into indie comics hustle, horror storytelling, social media strategy, proofreading nightmares, and what it takes to build fear one panel at a time. Indie comics fans—this one's for you! Visit the website at: https://www.webtoons.com/en/canvas/there-are-houses-in-the-woods/list?title_no=1048185 Follow on social on: Instagram: @bluefrogden.comics Bluesky: @bluefrogden Ko-Fi: @bluefrogden Thank you for Watching / Listening! We appreciate your support! Host: Al Mega Follow on Twitter | Instagram | Facebook: @TheRealAlMega / @ComicCrusaders Make sure to Like/Share/Subscribe if you haven't yet Rumble/Twitch: ComicCrusaders YouTube: / comiccrusadersworld Visit the official Comic Crusaders Comic Book Shop: comiccrusaders.shop Visit the OFFICIAL Comic Crusaders Swag Shop at: comiccrusaders.us Main Site: https://www.comiccrusaders.com/​​​​ Edited/Produced/Directed by Al Mega

Duncan Tout, a carpenter, has given up his job to become his dog's social media manager. Yes, you heard that correctly!Duncan joins Andrea to talk about TJ the French Bulldog.

What do you do when you're tasked with launching an employee advocacy program from absolute zero? If you're Keara Klose, the Social Media Manager at TTEC Digital, you roll up your sleeves and go "super duper grassroots". In this episode, Keara joins us to share her incredible journey of building a pilot program manually, using nothing but Teams chats and pure tenacity, and how she eventually leveled up to a professional-grade strategy with Oktopost.Keara dives into the early days of coaching advocates on LinkedIn basics and profile polishing, all while acting as a human "copy-paste" machine to get posts live. While her manual efforts were a massive success in proving the concept, Keara explains the "aha!" moment when scaling required a real solution. We discuss how moving to a dedicated tool transformed the advocate experience from a time-consuming chore into a seamless "two-click" process.Beyond just sharing content, Keara reveals how she uses the tool to track explosive growth and foster friendly competition through automated leaderboards. Whether you're looking to move away from manual spreadsheets or want to learn how to bake feedback into your program to avoid burnout, Keara's tactical advice is the secret ingredient you've been looking for.Hot Topics:Why starting scrappy is often the fastest way to prove and scale an advocacy programHow making advocacy effortless is the key to driving real, consistent adoptionWhy visibility, results, and a little competition dramatically boost engagementHow balancing structure with flexibility helps advocates show up more authentically

In this special episode of the Social Success Series Podcast, host and Travel Media Group Brand Ambassador, Cassady Quintana, sits down with the Brand Social Media Manager at Arlo Hotels, Dino Jevric, so discuss the ever shifting landscape of social media and how hoteliers can optimize their digital presence on platforms like Instagram, TikTok, and booking sites. Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello everyone, and welcome back to another episode of the Social Success Podcast, a Suite Spot Podcast powered by Travel Media Group. I’m your host, Cassady Quintana, and today we’re gonna be talking about the importance of having an authentic social media strategy. Joining me today is Dino Jevric, Social Media Manager at Arlo Hotels. Dino, thank you for joining me. Dino Jevric: Thank you for having me. So excited. Cassady Quintana: Yeah, me too. So, to start, tell us a little bit about your role, maybe some of your history and how you got involved at Arlo Hotels. Dino Jevric: Yeah, so, I’m the social media manager at Arlo, so I lead social media brand wide, across multiple properties and outlets. And basically my role sits at the intersection of brand content and performance. So, from day to day, as you probably know in social, it’s a different challenge every day. There are some days where I’m working on the production side of things. Some days I’m working on planning performance on other days. So it’s a constant mix of creative and analytical work. And I think ultimately in my role, I’m not just focused on making things look good, I’m focused on how our content actually influences our guests journey. And that’s all the way from discovery to conversion. And kind of how social plays a role in every step of that process. So that’s basically my role at large. And yeah, that kind of sums it all up. Cassady Quintana: Yeah, no, totally. That’s awesome. And kind of, we’re seeing this evolution of social media. So in your experience, how are you seeing how people are discovering hotels through social media now versus maybe how we used to through Google or OTAs? Dino Jevric: I think that there’s definitely a very, very big shift of how people have been discovering hotels, especially in recent times. You know, historically people have always gone to, you know, straight to Google and asked, you know, best hotels in X area, right? Or they go straight to the OTAs, like TripAdvisor and stuff to find out what people are saying and, you know, different reviewers and stuff. But I think that now what we’re really seeing is that people are using social media in its place, and they’re using social media as a search engine, and people are turning to platforms like TikTok or Instagram to, you know, examine their options and see what hotels look like in real life and hear experiences of what it’s like to stay there. And not only are we like, and that’s only from, you know, the top of the funnel, what we’re really used to seeing, but we’re now actually seeing it move down further into the funnel into actual booking behavior. So with platforms like TikTok where they recently integrated booking.com and Expedia directly into the app, it’s allowing viewers to book without ever having to leave the platform. So they’re discovering hotels there, they’re seeing what the hotel stay is like, but then they’re also now a lot of the opportunity to book through these apps. And on top of that like we’re seeing this gap between OTAs and social media really closing, Expedia did a report recently where they found that 80% of travelers still use OTAs,at some point in the booking journey. However, social media isn’t falling far behind with nearly 60% of travelers also using social media in their path. So I think that we’re really starting to see that gap shorten, and yeah, that’s kind of what the future of social media with the travel industry is where it’s going. Cassady Quintana: And it’s kind of crazy to see because those integrations, like you mentioned with Expedia on Instagram, booking.com, on TikTok, like how quickly that happened and how quickly it’s gonna continue to happen. So I always think about hotels that aren’t on social media all, or still haven’t bought into how important social media is, and like how far they’re falling behind, and it’s just gonna continue to get worse. So as we see that kind of shift happening, what do you think hotels should be thinking about the most when they’re starting to plan their social media content for the upcoming month? Like, what’s really important and what should they keep in the front of their minds? Dino Jevric: I think ultimately hotels need to realize that social media is more than just a marketing channel. I think, you know, historically social media has just been a place for hotels to kind of post pretty photos and, you know, showcase the spaces in their hotels. But I think that content is now moving away from being aspirational. And it needs to, now, because of this introduction of being able to book on these platforms, it needs to now be way more informative and decision driving. So, you know, instead of those static, you know, luxe polish content and photos, hotels need to invest in reality. And that’s a really big thing that we’ve been doing at Arlo, is really showcasing the hotel from a real standpoint and really showcasing the experience that you get before you even step onto property. So yeah, in the end, the hotels that are really gonna win are the ones that are treating social as a bridge between inspiration and conversion, rather than just a place to post content. Cassady Quintana: Absolutely. I agree. And I kind of like this shift in Instagram, right? When Instagram first came out, it was super, you gotta add a filter, it’s gotta be the perfect shot. Like it needs to look its best. And now it’s the total opposite because of AI and because of all this fake things we’re being fed, Instagram’s kind of reverting back to, well, no, we wanna see real people. We wanna see real events, we wanna be able to see ourselves in those experiences. So kind of what type of content do you think is performing best when people are in that discovery phase or when they’re actively looking for somewhere to stay? Dino Jevric: I mean, the answer is very, very obvious. I think it needs to feel real. The type of content that you need to be showcasing is stuff that feels real. You know, no one really wants to see another photo of, you know, a perfectly made bed. No one wants to see, you know, those still life images of, you know, your lobby. People really want to know what the experience actually looks like rather than just a polished version of it. And I think targeting concepts like a day in the life, or even like taking people around the neighborhood are different ways that people can showcase that and that brands can really capitalize on these things. We’ve implemented this a lot at Arlo and we’ve seen like very sizable results from it. So yeah, I think that that’s really the key is kind of just showcasing the real side of hotel content. Cassady Quintana: Yeah, it’s interesting ’cause some of the properties we work with here at TMG, it’s like they have these wonderful photos that are, you can definitely tell they had a photographer come and take these photos, right? And we’re like, that is so great for your website, but this is not gonna move the needle on social media, right? This, there’s nobody in this photo that’s, it’s empty, it’s an empty room, it’s an empty lobby. Like that’s not how your hotel feels on a regular basis. So how can we make that feel better? And, you know, sometimes we’re implementing AI, Hey, can you add a person at the front desk? Or we’re finding ways to make it feel a little bit more real. So I wanna shift gears a little bit, and you know, another part of your role is you’re managing multiple properties within one brand. So what do you think is like the biggest challenge for people that are in that kind of position? Dino Jevric: I think personally the biggest challenge for me, I mean, managing the social for all these different properties is a challenge within itself. But I think that personally the biggest challenge for me has always been balancing those different voices and personalities. For those who are not familiar with the Arlo brand, we are lifestyle hotel brand with seven properties in the United States. We have four in New York, we have a Chicago location, Miami and DC which is newly opened. And all these properties really shine in their own way. Williamsburg is known for its nightlife, Miami, it’s known for its leisure and laid back vibe. DC is known for his its historical perspective. So we really wanted to find a way to make all of these brands unify under this umbrella social media account, but then also just showcasing what makes each property unique. And that was a really big focus for me when I joined Arlo was kind of trying to build that consistent brand voice. And I think that’s where a lot of hotels, especially hotels that are managing more than one property, tend to struggle a lot, is kind of protecting the individuality of each location and really making location shine. And there are some brands that, you know, venture in the way in the path of creating different accounts for different locations. And I think that for us, the number one thing was, you know, Arlo is a brand, Arlo is a community at its highest point Arlo is, it’s more than just separating properties. It’s all about Arlo as a brand. And I think that’s something that each property does withhold, but they each showcase it in their own way. So yeah, I just, I wanted everything to feel cohesive and not copy and pasted. So yeah that would be the biggest challenge. And I think that we’ve definitely succeeded in that. Cassady Quintana: Well, I don’t wanna make you give away any of your secrets at Arlo, but how do you find that balance between the brand voice, but also letting each property still show some of their personality? Dino Jevric: I think, and I think the number one thing that people would think about is, you know, that there has to be some sort of like guideline. There has to be like this of rules that we have. You know, you can’t talk about this about in regards to this hotel, you can’t do this in regards to this hotel. And I think that it’s not, it’s less about strict, a strict set of rules and it’s more about a framework. There are things that stay consistent across the board. You know, when we’re talking about a brand, like, the service that we provide is consistent. The community that we cater to is consistent. And there are things that do change each property, like I mentioned, like we have Williamsburg that is very historically known for its rooftop parties, for its nightlife. And we’d like to cater to that. However, when we have a property like Miami who also does activate and does have these nightlife events and stuff, we find that we’d like to talk about that and we’d like to, to capitalize on that, but we gotta do that in another, in a different way because of the difference in personality. So the consistency comes from the foundation, but the personality comes from the location. So that’s kind of what that balance is and what makes the content feel both cohesive and still authentic in each space. Cassady Quintana: Oh, I love that. That’s awesome. And I feel like a lot of hotels, ones that we’ve talked to, they understand the importance of social media, but a lot of the time they get stuck because they feel like they’ve already talked about every single, every single thing there is to talk about their property, right? We’ve already posted about our rooms, we’ve already posted about our pool, we’ve already posted about our events, but I feel like a lot of the time hotels forget that their hotel is just one small part of a person’s trip where their experience and there’s a lot of things happening around the hotel, right? So do you guys ever tailor content differently depending on the location, which you touched on a little bit, or the audience for that specific property? Dino Jevric: Yeah, I mean, we do it all the time. I think that’s a really big part of our strategy. Like I said, each location has a different audience. It different expectations, different reasons people are staying there. In Midtown we probably have a lot of people who are staying, it’s their first visit to New York, it’s in a very central location. You’re, you know, minutes away from 42nd street or minutes away from Madison Square Garden. So that could be a reason that people are staying in Midtown. But then when we have, you know, our other New York City property, Williamsburg, people say there are a lot for leisure, people say there are a lot to experience the nightlife aspects. So there are lots of different demographics that we’re targeting and different reasons that people are staying there. So our content needs to reflect that while the brand does remain consistent, the way we’re bringing it to life on our social media is really tailored to the audience that we’re trying to reach. So yeah, we’ve done this in a different, in different ways of showcasing the different locations on our property, on our social media accounts. And I think that we’re doing a great job in that. Cassady Quintana: And I think even beyond just the location, there’s a lot of opportunity for hotels to partner with other local businesses or the culture that’s in that area. So for you and for Arlo Hotels, how important is it to highlight that local neighborhood or that culture in the social media content? Dino Jevric: I mean, Arlo is always culture first. I think that for us, it’s really, if you go on our social media, you’ll understand what I’m talking about. We really do put culture and the community at the forefront of everything that we do. And I think that it’s an essential part of our social strategy there. People aren’t just booking a room, people aren’t, I always say Arlo isn’t just a place that you rest your head at the end of the day. It’s not just a place that you come to crash and stuff like that. You know, we have so many activations, we have so many cultural moments happening on property. So ultimately people are booking our locations for an experience. And if you aren’t showcasing the neighborhood and culture, you’re really leaving out a huge part of that decision making process. So to kind of work on that and to kind of capitalize on that, we developed a series that we do on our social media called ,Know the Neighborhood. And that’s our way of bringing that concept to life. So we basically take our followers throughout the neighborhood of our different properties, and we showcase boutiques in the area, monuments in the areas, sightseeing, attractions in the area, and try to really highlight these different neighborhood gems and, and spotlights so that people can actually picture what their stay would look like beyond the hotel itself. So at the end of the day, like as much as we’d love to just showcase the hotel, I think that the neighborhood does really add a different element to that. And I think that a lot of brands need to really be focusing on that as well. Cassady Quintana: I absolutely agree. I feel like that’s something hotels forget a lot about. Again, like you said, it’s not just a place you’re laying your head at night. That’s just a small piece of your experience and it’s even important for people that may be from that area. I love that. Know Your Neighborhood series you guys are doing, because I live in Florida, I haven’t been to your property in Miami, but I would love to watch and I’d love to learn more about the area, especially if I ever do go down there and visit. Like now I feel like I know what to expect and I don’t feel as nervous. And it’s comforting to feel like you know, what the property’s gonna be like and the area too, because it can be overwhelming, especially you guys in New York, like those properties, that’s a lot. New York is a lot. So if you can feel a connection to the property, connection to the area before you even go, you’re already, you know, five steps ahead. So shifting gears a little bit, are there any trends right now? I love to talk about trends in social media because I feel like we could talk about something right now and in a few weeks it’s gonna be something new. So what trends are you noticing in hospitality, social media right now? Dino Jevric: I think a trend that is here and is here to stay, and that is really shape reshaping the social landscape in terms of hospitality, is showcasing authentic human content. And I know people might be thinking like, that’s not necessarily a trend that isn’t like, you know, a fast moving pace moment. But I think that when it comes to trends in social, in hospitality, social media, that is one of the biggest that people really do miss out on because they’re really focused on what’s culturally happening in… And that doesn’t, that, you know, that doesn’t mean that brands shouldn’t focus on what’s happening in culture and really honing in on that. I am someone who loves going off of all these different cultural moments and what people are talking about. But I think the real big general trend that we should be following is showcasing authentic human content, things that people can connect to, things that people can emotionally connect to. Dino Jevric: I think that on social media, a big issue is that we find trouble in emotionally connecting to content, which is why it’s hard for people to then book a hotel. So yeah, that’s really the key there, so doing things from showcasing your team, going behind the scenes of a big moment or event that you’re doing on your property, interviewing your GM or guest experience team, these are all things that people are really drawn to and that really promote the au authenticity and story driven moments that give them an inside look into your brand and how it actually operates. And something that we’ve actually done recently is we launched a Behind the Door series where we take our audience into these big brand moments and these behind the scenes, restaurant openings and living room gallery installations, and it really builds a connection between a brand and an individual before they even stay with you. And I think that it’s definitely important now that we are in Arlo’s tenure anniversary, that we’re leaning into this even more and bringing people closer to the brand through things like behind the scenes content and social first campaign. So really excited about, things that are coming within the next year, but this is something that we’re really, really, using as the backbone to our social media strategy. Cassady Quintana: Oh, I love that. And it’s awesome. It’s kind of the same thing I mentioned of, if you feel like, you know, the area or the property, you’re already five steps ahead. But beyond that, if you feel like you resonate with the people that work at that property, I talked about, previously in a webinar I did that, I went to resort in Mexico last year and I stalked their social media. And when I got there, I feel like I already know, I already knew the people that works there, even though I had never met them. But because that property was so adamant on posting their people, because your people is what makes your property special, right? You could have the most beautiful hotel, it could be having, it could have the most stunning amenities, but if your service and your people don’t match up to that, the experience falls short. So I love that you guys are doing that. I feel like people first is the way to do social media because of course we’re gonna connect with real people other than just a still image of an empty room. So kind of as we wrap up a little bit, I love to ask all my guests this, if you could give hoteliers that are trying to improve their social media right now, one piece of advice, what would you give them? Dino Jevric: I think that the biggest piece of advice that I would give is really focus and hone in on the ever shifting landscape that is social media. You know, social landscape is always shifting and you really need to be shifting alongside of it. It’s important to stay curious. It’s important to be culturally aware and have your finger on the pulse of all things that are happening within the hospitality industry. But it’s also important to not get too comfortable with one approach of social media. I think more importantly though is really focus on content that’s actually valuable to your audience, and not just visually appealing. I think going back to what we were talking about in terms of people just, or brands just posting images of a bed, images of an empty lobby, it’s really not driving people to your hotel. It’s probably driving them away because they really can’t connect to that. And I think that if you consistently create content that makes someone say, I could see myself staying here, or I could really see myself enjoying this experience, you’re really already ahead of most brands. So those are two pieces of advice that I would really give that are really, really important to succeeding in hospitality, social media. Cassady Quintana: I love that. And previous, you mentioned Arlo’s coming up on its 10 year anniversary. First of all, congrats to you and to the team. That’s such an awesome place to be. It’s super exciting. Do you have anything you can share with us, maybe some exciting campaigns or announcements coming up? Dino Jevric: Yeah, I mean, it’s been a long time coming. We’ve really developed as a brand over the past 10 years and we’ve succeeded in so much. But yeah, this year is our 10 year anniversary. We have amazing, amazing, amazing offers coming very, very soon. I’m pretty sure that they’re probably gonna be launched by the time this is posted, so I’ll just go ahead and talk about them. But for social specific, we’re actually launching a 10 year throwback drop. So you’re gonna be able to stay like it’s 2016 and we’re gonna be dropping $100 same day rooms every day from 10 to 11:00 AM hotel local time for those that are in different areas. But yeah, that’ll be happening every day for the rest of the year. We’re partnering with some huge social media partners to kind of get this campaign going. So yeah, I’m just really excited to see where that goes. Yeah, the brand is really happy with where we are. We owe it to the community. We owe it to the people who have been loyal guests and people who we continue to welcome every day. And yeah, we’re just really, really happy to be in this position celebrating 10 years, with you guys. Cassady Quintana: As you should be. That’s an awesome place to be and it’s super exciting. We’ll make sure we stay up to date on everything you guys are launching. So Dino, thank you so much for joining. For our listeners that are here, where can they find you? Dino Jevric: Well, you can find me. I actually just launched a new newsletter, called the Pickup Report and where I dissect what’s happening in social media, specifically within hospitality, and I dissect topics like the one that we discussed today from a creative and performance perspective. So you can find that on substack and LinkedIn. But personally, you could find me on LinkedIn, first and last name. Be happy to connect with all of you. And yeah, if anyone has any questions or anything, I’d love to discuss. Cassady Quintana: Absolutely. Well, thank you Dino, again for joining me. This is such a valuable conversation and I hope our listeners get something out of it. But thank you for taking the time to join me today. Dino Jevric: Thank you so much for having me. Appreciate this opportunity. Cassady Quintana: Perfect. And thank you to all our listeners. We will see you next time on the Social Success Podcast. Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group, our editor isBrandon Bell, with Cover Art by Bary Gordon. I’m your host Cassady Quintana, and we hope you enjoyed this episode.

Host Richie Tevlin and Co-Host Evan Blum talk with Jose Manchola and Scott Novick of Alternate Ending Beer Co., a brewpub in Aberdeen, New Jersey built inside a former movie theater. Scott is the co-founder and owner, who honed his brewing skills at Other Half Brewing in Brooklyn and was named InsideHook's 2026 Brewery of the Year. Jose, known as @YankeeRunner77, is the brewery's Social Media Manager, a craft beer content creator, and the founder of Melesa's Wings, a cancer fundraising campaign that has mobilized over 20 East Coast breweries to raise funds for Memorial Sloan Kettering's Cancer Research Center.   https://www.alternateendingbeerco.com @aebeerco @yankeerunner77 _____________________________________________ THANK YOU TO OUR SPONSORS!: The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Patrick McDonald Email: pmcdonald@paddymaccpa.com 267-566-4077 - Licensed CPA Norris McLaughlin P.A. https://norrismclaughlin.com/ted-zeller Ted Zeller Email: tzeller@norris-law.com (484) 765-2220 - Liquor Attorney _______________________________________ EPISODE NOTES: Mentioned Breweries Horus Aged Ales - Oceanside, CA Tree House Brewing - Charlton, MA Troon Brewing - Hopewell, NJ Creature Comforts Brewing - Athens, GA Other Half Brewing - Brooklyn, NY Trillium Brewing - Canton, MA Kane Brewing - Ocean Township, NJ Carton Brewing - Atlantic Highlands, NJ Wayward Lane Brewing - Schoharie, NY Hudson Valley Brewery - Beacon, NY Finback Brewery - Brooklyn, NY The Seed: A Living Beer Project - Atlantic City, NJ Icarus Brewing - Epi 85 - Brick, NJ Human Robot - Epi 10, 15, & 62 - Philadelphia, PA Equilibrium Brewing - Middletown, NY Saurez Family Brewery - Hudson, NY North Park Brewing Co - San Diego, CA Sgraffito Beer - Epi 92 - Philadelphia, PA The TEST Brewery - Brooklyn, NY Esker Hart Artisan Ales - High Bridge, NJ Wild East Brewing - Brooklyn, NY Schilling Beer Co - Littleton, NH Hill Farmstead Brewery - Greensboro Bend, VT Space Cadet Beer - Epi 22 - Philadelphia, PA Mentioned People Sam Cox ‘Mr. Doodle' - Famous Artist Kyle Harrop - Founder at Horus Aged Ales Lisa Haney - Beer Can Illustrator Steve Grodzinsky - Assistant Brewer at Alternate Ending Beer Sam Richardson - Founder of Other Half Brewing Matt Monahan - Founder of Other Half Brewing Andrew Burman - Founder of Other Half Brewing Ken Correll - Epi 15 - Co-Owner of Human Robot Brendan Arnold - Head Brewer at Alternate Ending Beer Jason Goldstein - Epi 85 - Owner of Icarus Brewing Craig Melvin - American Broadcast Journalist Dave Portnoy - Founder of Barstool Sports Will Guidara - American Restaurateur & Author Larry Horwitz - Director of Brewing at Crooked Hammock Brewery Danny Meyer - American Restaurateur & Author Emily Crosby - Events Planner at Alternate Ending Beer Hillary Barile - Manager at Rabbit Hill Farms Ben Clayton - Founder of The TEST Brewery Bob D'Angelo - Owner of Esker Hart Artisan Ales Lindsay Steen - Co-founder of Wild East Brewing Brett Taylor - Co-founder of Wild East Brewing Jan Havránek - Global Sales Director of Lukr  What We Drank? Mount Doom Rauchbier | 4.9% Alternate Ending Beer Co. --------------------- The Royal Rug Pilsner | 4.8% | Mittelfrüh Alternate Ending Beer Co. --------------------- My Only Friend Imperial Stout | 9.8% Alternate Ending Beer Co. --------------------- Re-Animator Lager | 5.2% | Saaz Shine Alternate Ending Beer Co. (Collab w/ Horus Aged Ales) --------------------- Cottonmouth Session IPA | 4.0% Alternate Ending Beer Co.  _______________________________________   STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Caroline Callicutt, Social Media Manager, National Center on Sexual Exploitation, talks about their Dirty Dozen list that includes Meta CEO Mark Zuckerberg. Shrines and Wonders takes us to Castel Gandalfo, and Joan Lewis checks in from Rome. Plus, Fr. Robert Spitzer visits to discuss his research on the Shroud of Turin.

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this 'hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 15 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. Our season starts off with a real kick when Jayne Towers sits down with Cal Hunter, a Digital Media professional with the NFL, to explore what happens when creativity, culture, and communication converge on one of the world's most recognizable stages. Cal shares how an unconventional background in media and culture shaped his path to the league, offering an honest look at what it actually takes to build a career at the intersection of storytelling and strategy. Jayne and Cal also examine the cultural forces that quietly shape the league's creative direction and keep its digital team moving. Their conversation digs into how fan engagement is built not through highlights alone, but through the kind of authentic storytelling that turns casual viewers into loyal communities. Cal closes with grounded, practical advice for students eyeing careers in media, marketing, and entertainment. Concluding our first episode of the season, Producer and Social Media Manager for Will & Rusty's Playdate Podcast at Almost Friday Media, Andrew Nelson, speaks with Tessa Weir about Nelson's unique career trajectory. They discuss the path that led Andrew from college graduation to running a show almost entirely on his own. Andrew reflects candidly on the stops that shaped him: cutting his teeth under David Dobrik's company, transitioning to the Los Angeles Chargers, grinding through a freelance stretch as a photographer and editor, and ultimately landing at the tight-knit startup. The pair dig into the unglamorous realities behind the mic and what it actually means to shepherd two two-hour episodes from record to release every single week. For students hungry to break into content creation and social media Andrew offers advice that lands with the credibility of someone who hasn't been out of their shoes all that long—and hasn't forgotten what it felt like to be in them.

BIG UPDATE: The brand new 2026 Creativ Rise Pricing Calculator is here! As always: completely for free! If you're a photographer, filmmaker, content creator or SMM & struggle with how to price your work - start using this tool here.What is your pricing strategy?If it's merely based off the photographer down the street, a low day-rate, or just going with your gut and hoping for the best - this episode (and new tool) is for you.In this episode, Joey walks through the exact pricing framework creative entrepreneurs use to charge confidently for brand photography, wedding packages, UGC content, and social media management retainers using the Creativ Rise Pricing Calculator - which you have access to, completely for free.Most photographers and filmmakers are undercharging - not because they lack confidence, but because they never had a real starting point. So every quote becomes a guess. You borrow a number from a competitor, hope it sounds reasonable, and spend the rest of the project wondering if you left money on the table.This episode fixes that. Joey breaks down the math behind pricing creative services and walk through their completely rebuilt free Pricing Calculator for 2026 - a step-by-step tool built for wedding photographers, brand creatives, UGC creators, and social media managers.

Comment une icône du design français, présente des jardins du Luxembourg jusqu'à Times Square, réinvente-t-elle sa communication à l'ère de l'IA ?Dans cet épisode, on reçoit le Social Media Manager de Fermob, la marque qui a rendu le mobilier de jardin désirable et ultra-connecté.Loin d'une communication purement catalogue, on explore comment Fermob jongle entre l'exigence du design et la spontanéité des réseaux sociaux pour rester en haut de la pile, même pendant les temps forts les plus denses.Au programme de cet épisode :• Social Media & Design : Transformer un objet physique iconique en un contenu digital engageant et esthétique.• La stratégie "Temps Forts" : Comment émerger et captiver son audience lors des périodes charnières de l'année.• Le futur de la marque : Quelle place pour les réseaux sociaux dans la stratégie globale de Fermob en 2026 ?Bref, on parle de direction artistique, d'innovation technologique, d'algorithmes et de l'art de vivre à la française 2.0.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

So you're a social media manager... now what? Let's talk about career growth for social media managers so you can decide what's next! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260313_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Work with me on your thought leadership content strategy: https://www.jamesandpark.com/authority-on-autopilot

Thinking about using Notion to run your social media management business? Watch this review first.I tested Notion for two months inside my own workflow to see if it could replace my task manager, planning system, and content calendar. And while it's one of the most powerful free productivity tools online, there are a few limitations social media managers don't talk about enough.In this video, I'm breaking down my honest review of Notion after using it with real client work. We'll cover the free plan, the steep learning curve, why templates completely change the experience, and the biggest reason Notion might not be the all-in-one solution social media managers are looking for.Because when you're managing client work, your systems matter. The fewer tabs, tools, and workflows you need to juggle, the easier it is to execute consistently.

What is being a social media manager in 2026 REALLY like? The latest study from Metricool dives into the pros and cons of being a social media manager. Check out the full study here: https://metricool.com/social-media-well-being-report-2026/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_2026-smm-study_en&utm_content=audio&utm_term=q1Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260306_latasha-james_sign-up_en&utm_content=audio&utm_term=q1Book a coaching call with me: https://www.latashajames.com/coaching

Brian sits down with life coach and motivational speaker Valorie Burton to talk about what it really takes to endure pressure — and come out wiser and stronger on the other side. Valorie breaks resilience down into a learnable, diagnosable system: adaptive skills (what's happening inside you), protective resources (what you can draw on), and preventive measures (the proactive choices that reduce future stress). In the second part of the podcast, Anna Buffini, Buffini & Company's Social Media Manager, (and Brian's daughter) asks Valorie questions previously submitted by Buffini clients about the challenges they're currently facing. YOU WILL LEARN: How to build a resilience system with adaptive skills, protective resources, and preventive measures. A simple process to interrupt rumination and replace unhelpful thoughts with strengthening ones. How to discern when to grit and when to quit — the difference between “hard” and “burdensome.” MENTIONED IN THIS EPISODE: The Brian Buffini ShowRules of Resilience: 10 Ways Successful People Get Better, Wiser, and Stronger, by Valorie Burton NOTEWORTHY QUOTES FROM THIS EPISODE: “We also need resilience when the opportunity is in front of us...it's also necessary for success.” — Valorie Burton “What a system also does is it helps you diagnose — where you could strengthen elements of your system that would lift you to the level where you need to be.” — Valorie Burton “The most important adaptive skill to have is thought awareness.” — Valorie Burton “When you start saying different things to yourself, it results in different choices and different actions.” — Valorie Burton “Coach yourself with that question — “What am I saying?' Write it down. Write down the most persistent thought.” — Valorie Burton Hosted on Acast. See acast.com/privacy for more information.

Here's my step-by-step plan for becoming a social media manager an earning your first $5K a month! Join the Social Media Management Accelerator: https://courses.latashajames.com/courses/smmaThanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260227_latasha-james_sign-up_en&utm_content=video&utm_term=q1Try HoneyBook FREE for 7 days + 30% off for your first year: http://share.honeybook.com/latasha 

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Today's show features: Margaret Henney, Vice President of Marketing at CoVideo Taylor Mazock, Social Media Manager at Cavender Auto Group Jason Espin, Automotive Technician at Benzel-Busch Motor Car Lauren Clarke, RV Sales Assistant at Airstream of South Florida Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. CoVideo – Covideo is the leader in video lead response, helping dealerships convert more internet leads into appointments and vehicle sales through fast, personalized follow-up. Dealers using Covideo consistently see stronger engagement, higher appointment rates, and more vehicles sold. With AI-powered innovations coming soon, Covideo is continuing to help dealers move faster and win earlier in the sales process. Visit https://www.covideo.com/ to learn more. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist — and why confusing the two can cost businesses time, money, and momentum. Michelle explains how strategy and execution serve different purposes, the most common hiring mistakes business owners make, and how choosing the right support at the right time can dramatically change results. This episode is essential listening for entrepreneurs, founders, and brands deciding how to invest in their marketing and visibility in 2026. Topics Covered The difference between social media management and social media strategy Posting content vs planning a visibility ecosystem Why execution without strategy leads to wasted effort How strategy saves money long-term Common hiring mistakes business owners make When to hire a strategist vs when to hire a manager How clarity impacts content, growth, and conversion Why roles, timing, and expectations matter Key Takeaways A social media manager executes content, a strategist designs the plan Posting consistently does not equal strategic growth Strategy provides direction, focus, and measurable outcomes Hiring the wrong role at the wrong time creates frustration Clear strategy makes execution more effective and efficient Who This Episode Is For Business owners hiring marketing support Entrepreneurs confused about social media roles Brands struggling with inconsistent results Founders preparing to scale visibility in 2026 Creators transitioning from DIY to professional support If you need clarity before hiring or scaling your marketing, explore working with Michelle's agency for strategic support. www.thamesmediasolutions.com For ongoing proximity, feedback, and visibility guidance, join the Collective. https://michellethames.com/elevate-and-empower-collective About the Host Michelle Thames is a marketing strategist, podcast host, and community builder with over 15 years of experience helping brands and entrepreneurs build visibility systems that convert. She specializes in strategy-first marketing, community-led growth, and sustainable brand ecosystems. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on the podcast, we're diving into Peloton's potential partnership with ChatGPT Health and what CEO Peter Stern has to say about the future of the company. We're covering all the latest news, from new hardware sightings and program updates to major marathon collaborations. Get ready for a deep dive into everything you need to know about the world of Peloton fitness.Peloton might be partnering with ChatGPT Health. What could this mean for your fitness routine?CEO Peter Stern addresses the future of Peloton.A mysterious bench was spotted in a regular Peloton class.Peloton closes its Insights Lab.PSNY & PSL are hosting special January Run Club events.Peloton teams up with the Berlin Half Marathon, expanding its fitness event partnerships.We take a look at the Tysons Corner pop-up store.Is Peloton struggling with math? We break it down.What is HiLit training, and could it be coming to the platform?Peloton is hiring a Director of Global Marketing Measurement Strategy.The company is also searching for a Technical Design Lead for Hardware.A look at Matt Wilpers's exciting 2026 racing schedule.Instructor Kirra Michel appeared on Good Morning America.Robin Arzón is looking for a Social Media Manager to join her team.Former Peloton CEO Barry McCarthy has joined the board of Strava.TCO Top 5: Don't miss these listener-recommended classes.This Week at Peloton: We recap the biggest highlights from the world of Peloton.TCO Radar: We're watching these upcoming classes and fitness trends.A new 12-week Hyrox program is on its way to the Peloton platform.Matt Wilpers is tweaking the Power Zone program for newcomers.Matty Maggiacomo announces changes for his popular Walk & Talks.Happy Birthday to Peloton instructors Cliff Dwenger (January 19) and Ben Alldis (January 22).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.