Podcast appearances and mentions of cordelia anderson

In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.There are a few books Cordelia mentions during the interview and they are:Speed of Trust by Stephen M.R. CoveyMeatball Sundae: Is Your Marketing out of Sync? by Seth GodinPublic Relations Strategies & TacticsHere's the link to Seth Godin's blog!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Cordelia Anderson is the author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits. Learn more about her at https://cordeliaandersonapr.com/ Learn more about Library Lever at LibraryLever.com and join our community at https://community.LibraryLever.com. Leave us a voicemail at LibraryLever.com/voicemail.

One of the hallowed traditions at Jesse Brown’s Outdoors is “Storyteller’s Night” which is taking place Thursday, September 19th from 6-8PM. Come hear a neighbor’s adventure! In this last installment of story previews before the big day, the Outdoor Guys speak with Cordelia Anderson, storyteller of “Be Your Own Guide.” As a parent, professional, and adventurer, Cordelia walks us through a cycling trip she took in 2016 which began in Paris, France and ended in London, England. While the little voice in the back of her mind told her not to go, she committed to this adventure and had an awesome time!

Our guest is Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina.

"Crisis Communications For Public Libraries" with Cordelia Anderson of Cordelia Anderson Consulting. Contact Cordelia Anderson at: https://www.cordeliaandersonapr.com https://twitter.com/CordeliaBA https://www.facebook.com/cordeliaandersonconsulting/ https://www.linkedin.com/in/cordeliaanderson/ Business Resilience Decoded: www.drj.com/decoded/ twitter.com/BRDecoded

Cordelia Anderson worked at the Charlotte Mecklenburg Library for nearly 15 years before starting her own consulting business, Cordelia Anderson Consulting. As the Marketing & Communications Leader for Charlotte, Cordelia was in charge of using marketing strategies to increase community awareness of the library’s services, programs, and more. Find out how she and her team managed all of their social media accounts without losing their minds or stepping on each other’s toes.  See the full episode with transcripts and visuals at: https://meetpiola.com/expert-libraries-social-media/ Key Takeaways: Who is Cordelia and what does she do at her consulting company? What is the biggest opportunity libraries have when it comes to marketing? What kind of tools does Cordelia use? How can smaller libraries manage their social media accounts in a smart and time-effective way? It’s getting tough for libraries to remember where to post. For example, when a library wanted to communicate that there was a snow day, they now had to update 20 different social media sites. How can a library increase their open rates? Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process! Simple posts can generate the biggest engagement. How many people do you ideally need to monitor all your accounts? Remember! It takes time. Don’t feel overwhelmed. It took Cordelia several years to implement a strong strategy in place. How often would the team at the Charlotte Mecklenburg Library post on social media? What mistakes should people avoid doing in social media? Cordelia wasn’t really sure why anyone would use Instagram at the beginning, but now she understands what makes it so much fun. Cordelia goes through a quickfire round!   Mentioned in This Episode: MeetPiola.com/libraryfigures MeetPiola.com/webinar Cordeliaandersonapr.com Cordelia on LinkedIn Sproutsocial.com Uturnpodcast.com Theelevatepodcast.com