Podcasts about public relations society

Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do?Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and strategies for discerning truth.And perhaps most importantly, Sam touches on the importance of courage in standing up against dishonest practices and the necessity of critical thinking to combat disinformation.Read the transcript and notes for this episode on our website. Key Takeaways The normalization of lying creates a challenging environment for PR professionals committed to honesty. Ethical communication is fundamental to the integrity of public relations and should prioritize the public good. PR professionals must develop a keen awareness of red flags indicating dishonest communication. Effective communication strategies must involve critical analysis and an unwavering commitment to ethical standards. Courage is essential when standing up for truth in professional settings, even when it means dissenting from the official narrative. About the Guest Samantha Villegas is an award-winning communications and outreach executive, with over 30 years of experience in public communication and participation. Sam is a member of Raftelis' Strategic Communications Practice, helping utilities and local governments develop relationships and engage equitably with their stakeholders around critical topics like affordability, public health, and environmental protection. She counsels executives through programmatic changes, strategic planning, and reputational crises, and she designs and implements strategic communication and stakeholder engagement programs that bring diverse interest together in support of efforts that benefit communities' triple bottom line. Prior to Raftelis, Sam led communications programs at American Water, Loudoun Water, and for EPA's Office of Water. Sam also owned her own communications agency for seven years, serving clients in the water sector, including AWWA, WRF, ASDWA and several utilities. Sam is actively involved in AWWA, WEF, NACWA, and PRSA (the Public Relations Society of America). She holds a master's degree in environmental policy from Johns Hopkins University, she is accredited in public relations from PRSA and a member of its College of Fellows, and she holds certificates in public participation from the International Association of Public Participation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by

In this episode of the Move The Ball podcast, host Jen Garrett sits down with PR expert Justin Goldstein to discuss the evolving landscape of public relations. They explore how AI and earned media are transforming PR strategies, the importance of building credibility, and actionable tips for individuals and organizations to stand out in a crowded market. Justin Goldstein is an award-winning PR strategist and the founder of PR73, a next-generation communications agency helping brands build trust, shape perception, and drive growth through strategic storytelling. A former New York media insider, Justin has led high-impact campaigns for Uber, General Motors, AARP, and the Clinton Global Initiative. Recognized by The Drum and the Public Relations Society of America, Justin’s insights have been featured in Forbes, PRWeek, and AdAge. Episode Highlights: [1:45] – What PR really means today and why it’s more than just press releases. [4:20] – How AI-driven search is changing the value and approach to PR. [9:45] – The importance of consistency and relationship-building in media outreach. [19:00] – Actionable PR strategies for individuals and organizations to grow their brand. Connect with Justin: Website: www.pr73.com E-mail: justin@pr73.com LinkedIn: https://www.linkedin.com/in/goldsteinjustin/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

I almost never say yes to cold pitches. But one late night, I opened an email from Meghan Ely of OFD Consulting—and instead of deleting it, I hit reply. It was researched, personal, and actually useful. That same energy comes through in this conversation, where Meghan shares how she's helped creatives land features in The New York Times, Brides, Martha Stewart, People, and more. This episode will shift how you think about PR—not as something reserved for celebrities or giant corporations, but as a powerful tool for any creative entrepreneur ready to be seen. In this episode, we cover: The real difference between PR and marketing—and why Instagram isn't PR The anatomy of a great wedding submission (permissions, vendor credits, and photo curation that tells a story) How to jump on cultural moments (like Taylor & Travis) with smart, timely commentary The truth about pay-to-play, advertising, and how to promote ethically Why rejection is part of the process and how to separate your self-worth from submissions Client success stories where press built authority, trust, and long-term bookings How OFD Collective helps creatives get quoted, featured, and speaking opportunities Meghan is smart, warm, and refreshingly candid. If you've ever wondered how to get published—or if you're tired of trying to DIY submissions—you'll love this conversation. Meet Meghan OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals. Connect with Meghan Meghan's WebsiteOFD Collective Membership

The latest guest on The PR Week podcast is one of the best-networked people in all of business: Conagra EVP and chief communications and networking officer Jon Harris. Harris, who is about to be awarded the Harold Burson Award from the Public Relations Society of America's New York chapter, joins The PR Week to talk about everything from his Chicago network of PR executives to his decade-long tenure at Conagra. Also on the agenda: the biggest PR and communications news of the week, including PRWeek's groundbreaking AI survey with Boston University, the changing nature of DEI and new roles for Aaron Kwittken and Anne Hammer.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Brian is joined by Matthew Marcial, ChiefExecutive Officer with the Public Relations Society of America or as more easily said the PRSA. The PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Tune in to hear who Matthew Thanks for helping him along the way.

Brielle Cotterman is an Inc. 5,000 speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, Founder of the Influential Leader Agency, and President of CEO School. She has spent nearly fifteen years helping clients craft and scale Dream careers to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements, and inspire millions. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy. Her clients are regularly featured in Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan, and many more! She is a graduate of Indiana University in Bloomington, a World's Grand Champion Equestrian, former National Spokesperson for multiple charitable organizations, Former Title Holder and Director within the Miss America Organization, Member of The Public Relations Society of America, Member of the Association of Image Consultants International, 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023's Most Admired Woman Entrepreneur by Today's Woman Magazine. Brielle has been married for 5 years to the love of her life and owns & operates a horse farm, where she lives with her husband, three children, 12 horses, a mini cow, and two dogs.Connect with Brielle here:https://www.linkedin.com/in/brielle-cotterman-8891a5128https://www.facebook.com/briellecotterman/https://www.briellecotterman.com/Take our business assessement here:https://www.magpaiassessments.com/4043/0

That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson Episode Summary:  Tune in to this powerful episode of That Solo Life featuring Melissa Vela-Williamson, APR, Fellow PRSA, CDP,  an accomplished PR strategist, author, and advocate for inclusivity in communication. Hosts Karen Swim, APR, and Michelle Kane sit down for an intimate chat with Melissa, discussing her inspiring career and successful personal brand. Melissa shares why it is so important to be a little louder and how that benefits your career and lights the way for the next generation. Melissa does not hold back in sharing her challenges on the road to success and how she solves for fear and the expectations of others. Grab a group and listen to this episode together! Guests:  Melissa Vela-Williamson, APR, Fellow PRSA, CDP, Founder of MVW Communications, Author, and Speaker  Key Topics Covered:  [00:02:30] Melissa's PR career path and her inspiration for writing two books.  [00:07:10] The importance of self-promotion and building a personal brand as a solo PR pro.  [00:13:45] Overcoming imposter syndrome to gain confidence and attract the right clients.  [00:20:40] Using storytelling and cultural intelligence (CQ) to connect on a deeper level.  [00:29:15] Applying PR strategies to amplify diversity and inclusivity in the industry.  [00:38:00] Melissa's advice for staying consistent and authentic in your solo practice.  About Melissa Vela-Williamson, APR, Fellow PRSA, CDP: Melissa Vela-Williamson is an accredited, internationally recognized public relations strategist, national industry columnist, podcast host, and author. For over two decades, she has provided strategic public relations counsel, professional communication services, and shared leadership guidance with over 100 brands -- educating, equipping, and empowering diverse audiences ranging from children to CEOs. Melissa serves as a consultant, trainer, and account director at her boutique PR firm, MVW Communications. With unique experience in employee communications and DEI, Melissa leverages her PR expertise and acumen as a certified diversity professional to create social good. She represents only 750 PR professionals nationwide who have earned the elite PRSA College of Fellows credential. Her first book, “Smart Talk: Public Relations Essentials All Pros Should Know” was published Oct. 2022 and is an Amazon Bestseller. Her second industry book, “Latinas in Public Relations: Shaping Communications, Communities, and Culture” was published during Women's History Month 2025 and quickly became an Amazon Bestseller in three categories. She shares communication insights and advice through her podcast, “Smart Talk Series”, her Public Relations Society of America column,  and through her blog at mvw360.com.  Resources Mentioned:  Visit Melissa's website, MVW360.com, for more on her books, services, and resources.  Get Melissa's books: Smart Talk: Public Relations Essentials All Pros Should Know and Latinas in Public Relations: Shaping Communications, Communities, and Culture.”  Connect with Melissa on LinkedIn at Melissa Vela-Williamson.  Call to Action:  Don't miss an episode of That Solo Life! Subscribe on your favorite podcast platform to stay updated. If you enjoyed this episode, leave a review and share it with your solo PR network. For more resources and insights, join the Solo PR Pro community at our website. Your next level in solo PR starts here!

Carmen Boon is the Vice President of Public Affairs at Food Bank For New York City, the city's largest hunger relief organization, empowering New Yorkers to achieve food security for good. Carmen specializes in leveraging storytelling and data narrative to drive civic engagement, shift public perception, influence policy, and generate funding for social impact. She has led successful multilingual and multicultural campaigns that have advanced significant public and nonprofit initiatives across New York City.Before transitioning to the nonprofit sector, Carmen held senior positions in NYC government, where she directed outreach efforts on critical issues such as housing, social services, human rights, and public healthcare. She also contributed to managing crisis communications during key citywide, regional, and global events, including the Hurricane Sandy recovery and the COVID-19 pandemic at NYC Health and Hospitals.A Fulbright alum with Journalism and Media Studies degrees, Carmen currently serves on the board of the Fulbright Association Greater NY Chapter. She is a Shorty Award juror and winner, and an active mentor and advocate in various national leadership networks, including CHIEF, 100 Hispanic Women, the Public Relations Society of America, and the Advocacy and Policy Engagement Committee of Feeding America.

Ly Tran is the Founder of stiletto collective, established in 2021. stiletto is a minority, woman-owned business & creative~media cooperative. Her mission, along with her collective's, is to help brands of all sizes elevate who they are through creativity in media + data and authenticity in voice + content. Before creating stiletto, she was an essential part of building Proof Advertising. Under her tenure at Proof, the agency was selected as Ad Age's Small Agency of The Year, not once, but five times. For her ingenuity, innovation and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40. She has spoken at countless conferences: 4As's, Ad Age, ANA, AWAW (Ad Women for All Women), BOLO, CES, Digiday, DAA (Digital Advertising Alliance), MediaPost, Public Relations Society of America (PRSA), SXSW, US Travel's ESTO, and more.

Show Highlights A sit-down discussion with Joice Truban Curry -- President & CEO, Joice leads c3 Communications, Inc. (c3) How c3 differentiates from other PR firms How PR has evolved over the years How does PR navigate a crisis when the media is coming at you fast in all directions Navigating people’s attention The change in the media landscape Joice Truban Curry Biography As President & CEO, Joice leads c3 Communications, Inc. (c3), a nationally recognized boutique agency she grew from a one-person shop in 2000 into one of San Diego's most successful public relations firms. Her creativity, energy, and public relations savvy drive impactful programs for clients across diverse sectors, including hospitality, tourism, retail, B2B, restaurant, consumer product, non-profit, wellness, healthcare, and entertainment. She is particularly passionate about events and launches, putting her energy and strategic vision into making shows, grand openings, product launches, and new initiatives truly shine. Before founding c3 in 2000, Joice served as an Assembly representative for the California State Legislature, was the media relations director and national spokesperson for the Children's Hospital and Health Center San Diego and worked at Berkman Communications as senior executive. Beyond her client work, Joice is deeply active in the industry and community. She is a two-time past president of the San Diego Chapter of the Public Relations Society of America (PRSA) and a past chair of the national PRSA Honors and Awards Committee. Her excellence has been widely recognized, earning her accolades such as the 2009-2010 Public Relations Professional of the Year by the San Diego/Imperial Counties Chapter of PRSA, three national Silver Anvil awards (the highest honor in the field), and recognition as one of San Diego Metropolitan Magazine’s Top 40 Outstanding Community Leaders. Most recently Joice was just awarded one of San Diego’s 2025 Women of Influence by San Diego Metro Magazine. She also dedicated many years of service to The American Red Cross as a volunteer PIO in disaster situations. Today, she donates time and agency resources to The Salvation Army San Diego, where Joice chairs the volunteer marketing executive committee and has been honored with the Most Valuable Philanthropist award for her volunteer work. Joice is a proud SDSU alum. Go Aztecs!! When she’s not at c3, she loves traveling with Sean, her husband of 29 years, and spending time relaxing with him and their all-white rescue cat, Chloe, at their Carmel Valley home. Website https://c3publicrelations.com/ Social Media Channels Facebook @c3CommunicationsInc @joicetc Instagram @c3communications/ Twitter @c3Communication LinkedIn @c3-communications-inc-/ @joice-truban-curry/Support the show: http://www.cooleyfoundation.org/See omnystudio.com/listener for privacy information.

That Solo Life Episode 304: The Powerful Insights Learned From Going Back To School Episode Summary Join hosts Karen Swim, APR and Michelle Kane as they welcome Veleisa Patton Burrell, an accomplished PR professional and educator. Together they explore the twists and turns of Veleisa's career—from solo entrepreneurship to agency life, and now as an adjunct professor guiding the next generation of communicators. This candid conversation covers career transitions, the evolving role of PR, the integration of AI in the workplace and education, and the importance of critical thinking. Prepare to be inspired by Veleisa's insights on mentorship, resilience, and finding balance in a challenging job market. Episode Highlights Veleisa's 20-year career in PR and communications The decision to shift between solo work, agency life, and teaching How teaching has reignited her passion for storytelling and mentorship The role of AI in PR and education, and how to use it as a tool rather than a crutch The importance of curiosity, critical thinking, and learning from failure Encouraging the younger generation to be authentic and build meaningful careers Tips on setting boundaries for a healthy work-life balance Episode Timestamps [00:13] Introduction to the episode and Veleisa Patton Burrell [01:37] Veleisa shares her career background and transition to solo work in 2017 [03:22] Teaching as an adjunct professor and rediscovering excitement for the field [07:53] Inspiring the next generation through storytelling and shared values [13:09] The impact of failure and fostering resilience in your career [19:57] Insights on balancing work with personal boundaries and self-care [21:17] Exploring the role of AI in education and PR, and critical thinking as a foundational skill [28:00] Closing thoughts and where to follow Veleisa About Veleisa Patton Burrell Veleisa Patton Burrell is a trusted counselor to clients and peers alike, providing strategic guidance on integrated communications, including media relations, content development, digital communication and executive visibility. Her talents lie in detailing company values through owned storytelling consistently across mediums to earn media coverage and improve reputation with employees, partners, and clients and industry peers. Most recently, as an executive for FleishmanHillard, a global PR agency, and Denny's, a storied restaurant brand that is known as “America's Diner,” Veleisa advised senior leaders on issues and crisis, developed media relations strategies and oversaw execution of thought leadership opportunities such as speaking engagements and interviews. Side work as a mindfulness facilitator and yoga instructor keeps Veleisa's mind and body strong and resilient. She graduated from Southern Methodist University in Dallas, Texas, with a bachelor's degree in corporate communications and public affairs; she now teaches an undergraduate capstone course at the school as an adjunct professor. She later earned a master's degree in communication studies from the University of Texas at Arlington. Veleisa was named to Public Relations Society of America Dallas inaugural 40 Under 40 list in 2021 and was previously a board director for the chapter. You can connect with Veleisa on LinkedIn. Related Episodes & Additional Resources Ragan: Denny's Veleisa Patton Burrell on embracing tech and the changing comms landscape Nature: The effect of ChatGPT on students' learning performance, learning perception, and higher-order thinking: insights from a meta-analysis World Economic Forum: Why AI literacy is now a core competency in education Forbes: Organizations Are Saving Millions By Embracing Curiosity—Here's The Proof Host & Show Info That Solo Life is a podcast for public relations, communication and marketing professionals that work as independent and small hosted by Karen Swim, APR and Michelle Kane. Karen is the founder of Words For Hire, a PR agency that specializes in B2B, Technology and Healthcare, and the President of Solo PR, a community dedicated to independent practitioners in public relations, communications and related fields. Michelle Kane is the Principal of Voice Matters, a  company that offers PR, Communications Consulting, Editorial and Voiceover Services. Talk to Us Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Subscribe and Share Don't miss an episode! Be sure to subscribe to "That Solo Life" on your podcast platform of choice. Love what you hear? Share the episode with your colleagues and friends, and leave us a review to help more listeners find the podcast. Engage with us on social media—we'd love to hear your thoughts!

In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook. The conversation dives deep into how new and seasoned leaders alike can thrive in higher ed by mastering the fundamentals of trust, credibility, and commitment—while navigating modern leadership challenges like burnout, crises, and emerging AI tools. Whether you're stepping into a VP role or eyeing leadership from your current position, this episode offers actionable strategies to lead with authenticity and resilience.The 30-60-90-Day Handbook: Checklists for Communications and Marketing Leaders in Higher EducationGuest Name: Melissa Richards, Founder and Principal, iMarketingMixGuest Socials: LinkedIn: http://www.linkedin.com/in/melissafarmerrichardsInstagram: https://www.instagram.com/imarketingmix/Bluesky Social: https://bsky.app/profile/melissarichards.bsky.socialGuest Bio: Principal and founder of iMarketingMix LLC, Melissa Farmer Richards, MPA, APR is an author, teacher, consultant, facilitator, and leadership coach. Dubbed The Checklist Guru™, she authors The Weekly Leadership Checklist™ and designed The Three Fundamentals of Leadership™ proprietary coaching curriculum.Melissa's 32-year career spans corporate industry, technology, small business start-ups, nonprofits, and higher education administration. She has held senior positions at start-up software companies and global technology organizations, and later led in such roles as chief of staff and vice president for communications, marketing, and enrollment, serving liberal arts colleges and a large public university. She also has founded two small businesses and co-founded two nonprofits, a children's museum and a genetics research foundation.Melissa earned a Master of Public Administration at Virginia Tech and a Bachelor of Arts at the University of Virginia. She also achieved the Accreditation in Public Relations credential and the Association of Governing Boards Board Professional Certificate. Having led award-winning creative teams, she was nominated for the American Marketing Association Nonprofit Marketer of the Year 2022 and named one of 30 Vice Presidents to Follow in 2018 by Leadership in the Digital Age.A natural public speaker and experienced writer, Melissa has spoken at dozens of national conferences and authored more than 100 papers and articles. Her first book, “The 30-60-90 Day Handbook: Checklists for Communications and Marketing Leaders in Higher Education,” is now available from the Council of Advancement and Support of Education. She has collaborated to organize four major TEDx events — including pitching the event and mentoring dozens of speakers —and led numerous conference planning committees. Throughout her three decades of leading internal teams, she developed many small and large professional development events, including a 10-course brand ambassador certificate program. She has contributed her leadership of communications strategy to significant fundraising campaigns, the largest of which was $400 million.Melissa serves as chair of the Public Relations Society of America Northeast District and immediate past president of the Central New York Chapter. She is a part-time adjunct instructor at Aurora University and previously taught at Utica University and the S.I. Newhouse School of Public Communications at Syracuse University.iMarketingMix LLC is a CASE Educational Partner, a Rising Team Channel Partner, and a CenterState CEO Member. As an entrepreneur, Melissa is a member of The Upside and the Central New York Women's Network. As an adjunct teacher, Melissa is a member of UPCEA, the online and professional education association.Author of The 30-60-90-Day Handbook: Checklists for Communications and Marketing Leaders in Higher Education (Council for Advancement and Support of Higher Education, 2025). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he's approaching his first months at the helm of PRSA—and what's ahead for one of the industry's most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical communication, Matt offers a transparent look into his leadership philosophy, the strategic vision guiding PRSA's next chapter, and the responsibility associations have in shaping the future of the profession.Key Highlights:A Leader's Journey – How Matt's experience across diverse associations shaped his collaborative, stakeholder-first approach.Strategic Momentum – Why PRSA's new strategic plan was a major draw and how it's driving early priorities.Listening First – Matt's “open door” mindset in his first 30 days and what he's hearing from members, volunteers, and staff.Actionable Support for Members – A look at how PRSA is responding to today's challenges with nimble, practical resources.Growing Community, Broadening Impact – How PRSA plans to expand its reach and redefine what it means to be a communications professional.Elevating Ethics and the APR – Why ethics education and industry credentials remain core to PRSA's mission.Doubling Down on DEI – How PRSA is reaffirming its values and supporting professionals amid a complex policy environment.Defining Success – Matt's vision for what success looks like—and how PRSA can be the professional home for all communicators.

L'après-visite de Modi : la Public Relations Society of India s'installe à Maurice by TOPFM MAURITIUS

The Internet today is flooded with low-quality content, so it's critical to produce targeted, impactful writing that can cut through the noise.In this episode, Ann Smith talks about the evolution of thought leadership content and the importance of crafting genuine, strategic narratives. She explains that simply churning out words isn't enough. The focus should be on impactful, well-researched pieces that that resonate with audiences in 2025, Ann also discusses the role of AI in content generation, highlighting both its potential benefits and the inherent risks of losing the human touch. Overall, she stresses the need for a thoughtful approach to content strategy, ensuring that it aligns with organizational goals while engaging target audiences effectively.Key Takeaways Thought leadership is a critical strategy that goes beyond simple content creation and requires careful planning and execution. Thought leadership should be strategically integrated into communications campaigns, encompassing varied content types such as white papers, long-form articles, and social media. Creating content should focus on quality over quantity, especially in an environment flooded with mediocre writing. AI has a role in content curation and trend analysis, but human input is essential for creating authentic, nuanced, and personalized content. About the Guest Ann Smith is founder and president of A.wordsmith, a boutique Portland-based firm specializing in writing services, public relations, branding and communications strategy. She is passionate about a lot of things, including her family, live country music and 49ers football. At work this energy centers on building strong partnerships with her clients, connecting them with their target audiences and delivering exceptional results. With more than two decades worth of strategic communications experience Ann has worked in both agency and corporate settings, providing a broad range of support to clients. Prior to founding A.wordsmith, Ann worked at PR agencies Weber Shandwick Worldwide and Standing Partnership—managing accounts for large global companies—and served as an internal marketing manager for an international consultancy. Yet it wasn't until starting A.wordsmith that she realized her true passion in collaborating with successful growing businesses and serving as an extension of their team. Ann holds a bachelor's degree in journalism with an emphasis in public relations from the University of Oregon. She has served on the board of directors for Opal Creek Ancient Forest Center, Portland's iconic Hollywood Theatre, Girls on the Run of Portland Metro, Willowbrook Arts Camp, Business for Culture & the Arts and Abilities at Work. In addition to PRGN, Ann is an active member of Public Relations Society of America's Counselors Academy and PDX Leadership Assembly. She founded and hosted the podcast "All Shine, No Flash®" and "Shine On!" a group of talented, fierce and fun women in Portland. She is a graduate of the Portland Business Alliance's Leadership Portland program and the author of the first and second editions of the book "100 Things to Do in Portland Before You Die." About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community...

A local Hoosier has made history as the first African-American man to lead the Public Relations Society of America Hoosier Chapter.Indy native LaMar Holliday's leadership comes at a crucial time as the industry pushes for more diversity and inclusion.Holliday's journey to public relations started after a six-year career as a television journalist. He joined the PRSA Hoosier Chapter, which he says has been crucial in teaching him everything he knows about public relations.The president-elect says he wants to take on his new role by continuing diversity, equity, and inclusion within Indiana's PR industry by creating more opportunities for diverse talent. Holliday has the support of the national chapter.One of the biggest challenges Holliday sees in the public relations industry is the lack of Black men. He is hoping his leadership can set the precedent for a more inclusive industry.Holliday founded his business, The Holliday Collaborative Agency in 2021.Holliday's term as president of the organization starts in 2026. Until then, he plans to talk with each member of the organization throughout the year to find out what their needs and goals are.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask Jac & Ben A Question!In this exciting episode of Wedding Empires, we're joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With accolades from the Public Relations Society of America and Eventex, Meghan has a proven track record of elevating brands through media exposure. Her clients have been featured in prestigious outlets like The Knot, Martha Stewart Weddings, Brides, Architectural Digest, and Style Me Pretty.During our conversation, Meghan shares actionable tips and strategies for wedding pros looking to break into top-tier publications and grow their businesses. Whether you're a planner, photographer, florist, or another wedding vendor, you'll learn:How to craft compelling pitches that editors can't resist.The must-have elements of a successful submission.How to build and maintain strong relationships with editors and media outlets.The secret to standing out in a crowded and competitive market.Ways to leverage your media features to attract more clients and grow your brand.As a WeddingPro educator and an experienced speaker at major conferences, Meghan has a unique ability to make PR approachable and achievable for everyone. Tune in for a deep dive into the world of wedding publicity and learn how to take your business to new heights by sharing your story with the world. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showJOIN THE CONVERSATION IN OUR FACEBOOK GROUPAsk questions ahead of interviews, view video interviews and discuss!www.facebook.com/groups/weddingempirespodcast Want to share your thoughts and connect with fellow wedding enthusiasts? Website: www.weddingempires.com Instagram @weddingacademylive TikTok @weddingacademylive PODCAST TEAM Host & Producer: @msjacbowie Co-Host: @ben_connolly_photographer

I had a blast chatting with Jennifer before, during, and after our recording! I have known her for years, but this is the first time we got to sit and chat live! I guarantee we will have a part II to our conversation! I hope you enjoy this episode! And be sure to check out all of Pando PR's services. About Jennifer, APRFounder & CEO of Pando Public Relations Jennifer has worked in education technology since the early days when teachers were first learning how to use PowerPoint in the classroom. Back then, she drove the highways of California in a modified bus stocked with hardware and software from dozens of companies. That's where she learned the ins and outs of education and gained first-hand experience working with teachers. From there, she took over as public relations manager for PowerSchool, which was a darling of its time and has since grown to be one the largest and most respected companies in education. Jennifer launched her consulting business with her first major education client, Holt McDougal, and a handful of government agencies needing help with public outreach, CEQA, and rate hikes. Today, Pando PR has grown to be a full-service agency specializing in public relations for companies in the K-12 and higher education space. Pando's staff also works with companies, institutions, and organizations engaged in workforce development and training, particularly in healthcare and technology. Jennifer holds a B.S. in animal science and reproductive physiology from the University of California, Davis, and an M.A. in public affairs and issues management from California State University, Sacramento. The Public Relations Society of America honored her with a coveted and difficult to earn credential recognizing her expertise in the public relations field: the Accreditation in Public Relations (APR). Learn more about Pando PR ⁠here.⁠ Connect with ⁠Jennifer on LinkedIn⁠ Be sure to subscribe to my podcast and ⁠newsletter⁠ to keep on learning! Need a speaker for your event or consultant? ⁠Contact me ⁠for more information.

Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. Today's episode features an interview with Jessica Graham, CEO of Fionix Consulting. Graham is a leader in her profession and her community. She received her accreditation in public relations in 2003 and was named to the Public Relations Society of America College of Fellows in 2019. Jessica has been an active volunteer in the Public Relations Society of America Charlotte Chapter, Southeast District, and nationally. Locally, she's served on the boards of and volunteered with organizations like Dress for Success Charlotte, Charlotte's Trail of History, American Lung Association NC, Women Executives of Charlotte, JDRF, Classroom Central,  Leadership North Carolina and Leadership Charlotte.

On this week's episode of the Women In Industry Podcast, we're excited to feature a special conversation between our Senior Producer Jacq LaBeff and our very own Lisa Van Hook. Recently promoted to President of The Communications Group, Lisa shares her inspiring journey from her early days in the industry to her current role as Madam President. She reflects on the challenges, triumphs, and lessons learned along the way. In addition to her new leadership role, Lisa was recently honored with the prestigious Crystal award from the Arkansas chapter of the Public Relations Society of America. She offers a personal take on what this award means to her, the impact it has on her career, and its significance for the broader public relations community. Don't miss this insightful and empowering conversation as Lisa delves into leadership, perseverance, and her vision for the future.  Stay updated with our latest episodes by subscribing on Apple Podcasts, Spotify, or your favorite podcast platform.

Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence.About Gabriel:Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA) with its Sunrise Honors Award in recognition of his work promoting Diversity, Equity, and Inclusion in the Public Relations field.Follow Reyes Entertainment on Facebook.Follow Reyes Entertainment on Instagram.Follow Reyes Entertainment on X.Follow Gabriel on TikTok.Topics covered:- The importance of cultural competence for communicators- The state of U.S. media- Defining implicit bias- How PR pros can elevate marginalized communities- How communication professionals can make a positive differenceResources mentioned: - Reyes Entertainment- "WOKE: A Cultural Competence Guide for Communicators"- "The Bronze Screen: 100 Years of the Latino Image in American Cinema"- Race Forward- "The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together"- “Smart Talk: Public Relations Essentials All Pros Should Know”- MVW Communications

On a first date, it's a good idea to avoid talking about money, religion, and politics. While avoiding money talk with a client is an impossibility, it's still a good idea to keep religion and politics out of the conversation.This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes Megan Belt, Director of Public Relations at Carson Group, to discuss some of the best practices for communicating with clients during heated discussions, particularly surrounding election years.Megan starts by describing how to create a comprehensive communication plan for yourself and your employees in order to cover the grounds of what is appropriate to talk about, and what should be kept as inside thoughts. Ana and Megan then discuss the different ways you can discuss the current political and economic climate with your clients, while avoiding creating any uncomfortable situations. Tune into this episode for insights and professional advice if you have ever wondered where to draw the line between personal and professional conversations.Megan discusses: How to establish a clear communications policy with employeesThe importance of staying informed with current events in order to discuss how they affect your clients' financial plansStaying calm and taking time to reflect personally on any thoughts or opinions before you put them online for everyone to seeHaving a firm, but still empathetic tone when speaking with a client who is getting heated about certain topicsRemaining politically neutral when working with clients and making sure to always be doing what is best for them, regardless of their political viewsAnd moreResources: Carson Group Insights BlogPublic Relations Society of AmericaConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Megan Belt:LinkedIn: Megan BeltTwitter (X): @meganbeltAbout Our Guest: Megan Belt is the Director of Public Relations at Carson Group. As a results-driven leader, Megan has experience developing strategic communications plans for organizations ranging from small startups to Fortune 500 brands.Megan has held roles on both corporate communications and agency teams and has a proven track record of establishing executive thought leadership programs and developing integrated communications strategies. Megan's passion for public relations extends far outside of her agency role. She enjoys volunteering her time to help local nonprofits and small businesses tell their stories. She also had an active role in the Omaha PR community, having served on the board of directors for the Public Relations Society of America (PRSA) Nebraska Chapter and mentoring young professionals in her role as professional advisor for the University of Nebraska Omaha's PRSSA student chapter and its student-run PR Firm, MavPR.Send us your questions, we'd love to hear from you! Email us at framework@carsongroup.com.

Send us a Text Message.Scott Thomsen has served on the board of the NAGC for eight years, including previous roles as president-elect and communications director. He is the director of communications and public affairs for the Ventura County (California) Fire Department, overseeing the public information officers, community education, and community engagement. Previously, he served in various communications roles, including director, for Seattle City Light, a municipally owned electric utility, after a 20-year career in journalism as a reporter and editor for multiple news organizations, including The Orange County Register and The Associated Press.Lawrence J. Parnell, M.B.A., is an award-winning Public Relations professional and academic who is an Associate Professor and Director of the George Washington University Master's in Strategic Public Relations program. He has served in this role for 14 years, and the GWU Master's is now one of the best-known and most admired programs in the US.He holds a BS in Journalism from Boston University and an MBA from the University of New Haven. He is pursuing an advanced Strategic Management and Public Policy degree from the GW School of Business. He also operates Parnell Communications, a strategic communications and leadership training firm. He advises government, corporate, and non-profit organizations on executive development and strategic communications.  Prior to coming to GW, he had a 32-year career in the private and public sectors. He has worked in corporate, agency, and government settings globally and in national and statewide political campaigns. PR Week recognized him as PR Professional of the Year (2003) and named him to the PR News Hall of Fame in 2009. He is a frequent author and speaker on communications strategy, crisis and issues management, and Corporate Social Responsibility (CSR) at industry conferences and universities worldwide. He is the co-author of a top-selling public relations textbook, Introduction to Public Relations, published by Sage Publishing. The text, now in its second edition, is used by over 35 undergraduate Mass Communications and Public Relations programs in North America.He is a member of the Page Society and serves on the Board of the National Capital Chapter of the Public Relations Society of America (PRSA). Parnell is active on Twitter (@gwprmasters) and LinkedIn, posting commentary and sharing research and his insights on current issues in communications and politics.To read the study (Click HerThis Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts Spotify The Brandon T. Adams Audio ExperienceWelcome to The Brandon T. Adams Audio Experience, hosted by entrepreneur, investor,...Listen on: Apple Podcasts SpotifySupport the Show.This episode is sponsored by John Guilfoil Public Relations. From crisis communications to website development; visit our website JGPR.net or call 617.993.0003

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, US Air Force Captain Jose Davis discusses his paper, which is entitled: "Leveraging AI for Operations in the Information Environment: 3 Demonstrations in Disinformation, Social Media, and Entropy." The paper focuses on the application of Artificial Intelligence (AI) in the realm of Operations in the Information Environment (OIE), particularly for the Air Force. The paper presents three case studies demonstrating how AI can positively impact OIE and advocates for direct AI research in this area. Additionally, he'll recap an information campaign that US Air Forces in Europe conducted to assure Baltic NATO Allies, following the Russian invasion of Ukraine in 2022. Recording Date: 24 April 2024 Research Questions: Jose Davis suggests as interested student examine:  What other common metrics can be developed or researched for assessing the Information Environment, tailor-made for the national security needs and useful for IO and PA operators? What are the practical outcomes in the Information Environment (a complex system) when entropy is influenced, pushed either higher or lower? e.g. Hypothetically, when high entropy is present, humans deploy simplifying heuristics, so this should help improve Key Leader Engagements' (KLE) timing and improve KLE dossiers. Or with PA/IO, high entropy hypothetically may demand a simplified messaging campaign. In what other ways can AI be leveraged to combat nefarious AI use for disinformation? The ideas of watermarking or safeguarding content from manipulation from nefarious Generative AI are a form of  immunization, advancing Inoculation Theory as a whole. What other preventative measures along the lines of immunization can be taken to combat disinformation? Resources: Cognitive Crucible Podcast Episodes Mentioned #46 Pat Ryder on Public Affairs and Strategic Communications #174 Kara Masick on Assessment Insights from Program Evaluation #183 Julie Janson on Air Force IO Talent and Strategy Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence Universal adversarial perturbations by Seyed-Mohsen Moosavi-Dezfooli, Alhussein Fawzi, Omar Fawzi, and Pascal Frossard Pre-trained Adversarial Perturbations by Yuanhao Ban, Yinpeng Dong Automating OIE with Large Language Models by Cpt Alexander Sferrella, Cpt Joseph Conger, and Maj Kara Masick Claude Shannon AI 2041: Ten Visions for Our Future by former Google technologist Kai-Fu Lee and science fiction writer Chen Qiufan. I'm a huge advocate of using story to educate. For those new to AI or wanting to understand AI's societal impact, this is my go-to book. Written in a series of fictional short stories with in-depth essay analysis at the end of each, the book teaches AI while making it entertaining. A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman. I think every Information Warfare professional should know who Claude Shannon is and read his “magna carta” of the Information Age, The  Mathematical Theory of Communication.  My intellectual hero, this exceptional biography brings the man to life — a polymath, a tinkerer, an innovator. “Attention is all You Need” by Ashish Vaswani et al. This is the seminal paper advancing the Transformer architecture which made Generative AI like ChatGPT possible. Liken this paper to Einstein's book on Relativity or Newton's Principia. Information Theory: Structural Models for Qualitative Data by Klaus Krippendorff Link to full show notes and resources Guest Bio:  Jose is a Public Affairs Officer for Headquarters U.S. Air Forces in Europe - Air Forces Africa at Ramstein Air Base, Germany. He has over 14 years of experience in integrated communications, both in the public and private sectors. He is accredited in Public Relations and Military Communications through the Public Relations Society of America. In his current role, he ensures the strategic communication of accurate and timely information about the command's 104-country area of operations. He played a pivotal role at NATO in combating misinformation before, during and after the 2022 Russian invasion of Ukraine. He just finished a rigorous six-month fellowship at a DoD-sponsored AI Accelerator at the Massachusetts Institute of Technology, gaining exposure to some of the brightest and best minds in AI and Machine Learning technologies. As part of his fellowship, Jose was required to apply his newly acquired AI foundational knowledge to produce a research paper addressing a problem or issue facing the U.S. Air Force. The paper is slated for publication in the U.S. Air Force's Air and Space Operations Review journal. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

In this episode of the SCBWI Podcast, we are joined by Tracy van Straaten!TRACY VAN STRAATEN, Founder and PresidentFounded in 2019, TvS Media Group LLC  is an award-winning boutique public relations and consulting firm specializing in book publishing, entertainment, and brand management, with particular expertise in children's and young adult media. Founder and President Tracy van Straaten has more than 30 years of publicity, communications, and marketing experience, and she has created hundreds of campaigns for bestselling, award-winning, and debut authors, as well as beloved characters, celebrities, and brands.Over the course of her career, she has directed media campaigns and strategy for more than 200 New York Times bestsellers, including Suzanne Collins's bestselling The Hunger Games series; He's Just Not That Into You by Greg Behrendt and Liz Tuccillo; Olivia by Ian Falconer; and the re-launch of the Eloise series by Kay Thompson and Hilary Knight, for which van Straaten received a Literary Marketplace (LMP) Award for publicity campaign. Her longstanding media and industry relationships and vast network of national contacts across all media platforms have resulted in an impressive track record of high-profile placements. In 2023, TvS Media Group was awarded a Public Relations Society of America (PRSA) Chicago Skyline Award of Excellence and a Publicity Club of Chicago Golden Trumpet Award for the media campaign for the 30th Anniversary of Goosebumps by R.L. Stine.Tracy van Straaten has held publicity and marketing positions at Little, Brown and Company, HarperCollins, William Morrow, Simon & Schuster, and, from 2006-2019, Vice President of Communications, Publicity, and Educational Marketing for the Scholastic Trade publishing division. She served on the board of the Children's Book Council, holds a B.A. in English and Art History from Hamilton College, and earned a master's degree in Children's Literature from Simmons University in Boston. In 2017, she received the Simmons University Alumni Achievement Award for Excellence in Children's Literature. She currently serves on the board of The Carol Shields Prize for Fiction.Check out their services here: https://www.tvsmediagroup.com/servicesSupport the Show.

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It's a critical challenge and a battle we need to be honest about… we're losing.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful publicThe PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsListen For3:54 A Stakeholder Engagement Process for Addressing Misinformation10:04 Community Level Education Strategies13:56 Focus on Building Trust18:26 Civility and Constructive DiscourseGuest: Ray DayLinkedIn PRSA News ReleaseDownload the Guidebook Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.

As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights on how to write a proposal, prepare for a presentation, and level-up to a featured or keynote spot. Teresa's insider tips will transform your next pitch from standard to standout. If you're itching to make your mark and lead the conversation at the next big conference, this episode is your golden ticket!Guest Name: Teresa Valerio Parrot, Principal of TVP CommunicationsGuest Social: LinkedInGuest Bio: Teresa Valerio Parrot often says that while her husband is her true love, her alma mater, the University of Colorado, was her first love. Higher education, however, is her home. She is known for honesty juxtaposed with optimism; the two combine to provide communications counsel focused on transparent leadership and relationship building. Teresa helps higher education executives truthfully share excellence and genuinely own mistakes through their communications and actions because she knows honesty is present in all sound proactive and crisis outreach. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She counts almost 10 years of service with the University of Colorado, including an officer-level appointment as assistant secretary of the University. She is co-host of the “Trusted Voices Podcast,” co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media. Teresa earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a doctoral degree in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). She lives in Longmont, Colorado, with her husband and dogs. Each year she threatens to become a runner and instead spends her time traveling with her family. Don't get her started on how amazing her college-aged daughter is unless you have a spare hour or two. Or three. She serves on the boards of PRSA, the Colorado-based Scientific and Cultural Facilities District (SCFD), and KUNC public radio and the Colorado Sound. She is a member of the Denver Ballet Guild. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals. About the guest Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization's brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).  Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond's Style Weekly and nationally in PRWeek. She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus. When she's not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle. Resources Axios: https://www.axios.com/American Marketing Association: https://www.ama.org/Public Relations Society of America: https://www.prsa.org/ Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/ Contact Taya LinkedIn: https://www.linkedin.com/in/tayajarman/Institute for Public Health Innovation: https://www.institutephi.org/

About Our Guest:   Theresa Carpenter is an active-duty Navy Commander, with 10 years of enlisted time and where she has served for 28 years. Her passions include helping people succeed, protecting animals, moving past traumatic experiences, speaking up for positive change, and the professional development of the craft of public relations. As a reflective writer, she discusses the human experience for her blog, Theresa's Tapestries. She has published in several media outlets and trade press, notably the War Horse and the Public Relations Society of America. Tapping into her love of storytelling through the visual medium, she shares her life journey and the stories of others in a raw, vulnerable, and always honest format. Her podcast S.O.S (Stories of Service), which she started in April 2020 and now has more than 100 episodes, features ordinary people from all walks of life who show up in service to their respective communities and are beacons of change. She is a co-author of the book Complicated Alliances, an anthology that tells the stories and struggles of women who serve in the military and those married to one who serves. She lives in the United Kingdom and is the Chief Public Affairs Officer for NATO's Allied Maritime Command.     About The Episode:   Theresa Carpenter joins the podcast this week and the conversation starts about work. She talks about her NATO job and what motivated her to take this job outside of America. She discusses dealing with adult bullies at the workplace. She remembers what made her join the Navy. LCDR gives her opinion on GEDs and diplomas. How do Public Affairs Officers and Mass Communications Specialists interact? Damo has smoke for someone. Theresa and Damo talk shop and discuss podcasting. they talk about the importance of long-form unregulated content. Theresa discusses what she believes are the issues that the Navy is currently facing. The two discuss if the military cares about suicide. Can people be overly possessive about their relationships with their junior Sailors? Do policies and politics allow truth in reporting? Theresa discusses her best and worst military experiences. The conversation gets personal as Theresa speaks about her husband and her relationship with her mother.   Remember to follow the ‘Permission to Speak Freely' podcast on TikTok, Facebook, Discord, Instagram, and Twitter, and subscribe on YouTube.     Keep up with the ‘Permission to Speak Freely' podcast on our social media and YouTube - https://linktr.ee/Ptsfpodcast   Keep up with Theresa Carpenter and all her links: https://beacons.ai/theresacarpenter       Additional Credits: PTSF “Theme Music” - Produced by Lim0

In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.Tips for engaging presidents to provide advice and guidance amid PR crises.Conversation around the media's portrayal of college presidents – and the way that portrayal can derail a presidency.Tips for setting up your president for success.This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted VoicesGuest Social: https://www.linkedin.com/in/teresavalerioparrot/Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Jay Ell Alexander is motivated by her passion for sparking a change in the minds and bodies of others through her entrepreneurial spirit. As owner and CEO of The Vaughn Strategy, a branding and public relations firm and Black Girls RUN!, a national running organization, she leads a powerful movement that has resonated with a huge audience. Over the last decade, she has established herself as a communications professional with a true commitment to community engagement through her passion for health and fitness. She is also the Founder/Executive Director of the BGR! Foundation and the co-owner with her husband of C+J Alexander Investments. Black Girls RUN! has helped shift the consciousness of culture for over 250,000 African American women, encouraging them to adopt a healthy, active lifestyle through running, movement and community. It has also transformed the running community and aided in the diversification and increased participation in the sport of endurance distance running. Alexander has received national and international notoriety since the start of her tenure including partnerships with Saucony, Ford, Facebook, Brooks Running, REI, Fleet Feet and media coverage on NBC News, Good Morning America, ESSENCE, The O (Oprah Winfrey) Magazine and Ebony Magazine.A native of Norfolk, Va., Mrs. Alexander received her Communications degree from George Mason University and her Master's degree in Strategic Public Relations from Virginia Commonwealth University. She is also a graduate of the University of Notre Dame Mendoza College of Business Nonprofit Executive Leadership program and a Certified Run Coach.She is a member of Alpha Kappa Alpha Sorority, Inc. (Spring 2007) and the Public Relations Society of America (PRSA). She serves a variety of community boards and has completed numerous half marathons, 10Ks and 5Ks and two marathons. She has been recognized by iPower Richmond 30 under 30, George Mason University Black Alumni's 40 Under 40 and the Rising Star Award by PRSA Richmond.Jay Ell and her husband Christopher are the proud parents of 4-year-old, Chris, Jr. and 2 year old daughter, Jaycee. They are also proud pup parents to an 8-year-old black Lab, named Luna.

Want to Speak at the Big Conferences? Here's What It Really Takes Whether you're an aspiring speaker or just curious about the truth vs. the illusion of success, this episode is for you. If you're feeling the pressure to achieve overnight success in your career, and the thought of never reaching that level is weighing you down, then you are not alone! The constant pursuit of big opportunities and recognition can be overwhelming, especially when you see others achieving it “effortlessly.” It's time to address the myths of overnight success and develop a resilient mindset to seize business opportunities. Debunking the Myths of Overnight Success in Business Success, especially in public speaking, doesn't happen overnight. The journey to achieve it is characterized by countless hours of practice, continuous learning, and resilience. Thus, the idea of instant success, often propagated by social media, is misleading and should be countered with a realistic perspective that acknowledges the time and effort required to excel. My special guest is Meghan Ely OFD Consulting owner Meghan Ely combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. The Public Relations Society of America regularly honors her team's publicity efforts, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and SpecialEvents.com. Meghan is an International Past President of WIPA and a member of the Allied Council for the National Society of Black Wedding and Event Professionals. In this episode, you will learn how to: Master the art of becoming a keynote speaker: Unlock the secrets to landing prestigious speaking opportunities and captivating your audience. Debunk the myths of overnight success in business: Discover the truth behind building a successful speaking career and the real work it takes to achieve it. Navigate the wedding industry speaking circuit: Uncover the strategies for establishing yourself as a sought-after speaker in the wedding industry. Cultivate personal development through public speaking: Harness the power of public speaking to grow personally and professionally and make a lasting impact on your audience. Thrive in high-stakes speaking engagements: Learn how to prepare and excel in high-pressure speaking situations, leaving a lasting impression on your audience. Go grab your coffee or your tea, and let's talk it out.  Connect with Meghan Ely Website Instagram What Renee's Obsessed With This Week

In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.Takeaways include:Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each model may or may not work in certain contexts. Practical advice on how to determine the best organizational model for a specific institution and strategies to break down silos beyond just structural changes.Ideas around how schools can effectively leverage storytelling to create impactful narratives.Insight into the key roles that higher ed CMOs should focus on developing over the next 2-5 years.Tips for fostering a culture of teamwork and collaboration. Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO InteractiveGuest Social: https://www.linkedin.com/in/rachelreuben/Guest Bio:  Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes. As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design, and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz. During her consultancy, she served as interim vice president for marketing and communications at California College of the Arts, as well as interim executive director of marketing for the San Francisco Art Institute.Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association's Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).Rachel's insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

We're diving deep into the realms of self-discovery and growth with the co-creators of Resilience In Words, a book that serves as a journal and a planner. Josefina Loza and Olabanji Stephen chat with Naeemah about their creative process and how life experiences inspired them to collaborate on this book. Josefina Loza is a serial entrepreneur, and founder and CEO of Lozafina, a Latina-owned branding, marketing, and public relations firm rooted in Omaha, Nebraska. The firm offers a wide range of services, including communication strategy, brand messaging, media relations, social media marketing, and multimedia storytelling. Lozafina prides itself on the ability to connect brands with people, help businesses and organizations tell their unique stories, and reach their target audiences effectively. A journalist with more than 20 years of experience, Loza worked for the Omaha World-Herald, Associated Press, Colorado Springs Gazette, Omaha Magazine, Huffington Post, National Association of Hispanic Journalists, and Momaha.com, a parenting site operated by the World-Herald. She was recently honored as the Midlands Business Journal's 40 Under 40, the Omaha Jaycees Ten Outstanding Young Omahans, and named one of Omaha's most influential Latinas in Media gracing the cover of the 2020 Directorio. She currently serves on the Board of Directors for the Public Relations Society of American – Nebraska Chapter and is the founding board member of the Midlands African Chamber which leads in economic equity and business development in black and brown communities, the Vice President of Marketing and Communications for TAWI Development Organization, Fitucate Foundation, and CuraVida nonprofits. Olabanji Stephen is a Creative Director and Designer with over 6 years of experience. He helps brands gain clarity, communicate magically, and deliver meaningful experiences. His work has been in Brand Ideology, Design, Messaging, Advertising, Communication Strategy, and Product Design. Fascinated by (actually obsessed with) human behavior and potential. He helps others become better, smarter, more relevant, and irresistible. He founded Jorney, a community that helps people unlock incredible results, make progress and do their best work through the 100-day of shipping, productivity, and learning program. 300 people out of 2K+ applications were selected to participate in the first edition. You can purchase Resilience In Words on Amazon To learn more about Lozafina, visit their website https://www.lozafina.com Follow us on Social Media! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/organizemeradio⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/OrganizeMeRadio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For more information about Naeemah, visit her ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://naeemahfordgoldson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/naeemah-ford-goldson/message

[00:00:00] Larry Lincoln: And I had some good mentors along the way. My very first supervisor in the military, his name was Charles Benton. I'll never forget him. He told me, he said, look - there are keys to success. You want to be professional. You don't have to know everything, but if you don't know it, be willing to find out and always be available, turn situations into not a no, but try to find win situations for people. [00:00:24] Larry Lincoln: And those are the things that have always stuck with me. +++++++++++++++++++++= Tommy Thomas: My guest today is Larry Lincoln. Larry and I have been friends for, I don't know, 15-20 years.  Larry, do you recall our first meeting? [00:00:35] Larry Lincoln: Yeah, I think it was back when I was still in Colorado Springs at one of the ministries there. So yeah, it's been about that length of time. [00:00:44] Tommy Thomas: And I remember when we had dinner, you and I, and your wife, and like my friend Bo Patton, the football player at Vanderbilt told me when he met me and my wife, he said, Tommy, you out kicked your coverage. And so, I'm going to say having had dinner with Dixie, you definitely out kicked your coverage in that merger. [00:01:03] Larry Lincoln: Amen, brother. So true. So true. [00:01:06] Tommy Thomas: Larry's been into the Communications and Public Relations field I guess his entire adult life. And that's one of the reasons I wanted to get him on the call. We'd say we've known each other a long time. I've watched his career. He is currently working with Compassion International. He'll tell us a little bit about his work there, but Larry, take me back to your early days.  What two or three experiences do you remember from childhood that made you into the man you are today? [00:01:32] Larry Lincoln: Wow. Yeah, my childhood was a little atypical, Tommy, not the standard one. As a kid my parents weren't together. They split up when I was a young age, and they did one thing other than having us, but what they decided is they knew that things weren't going to work, and they wanted the kids, there were three of us at the time, to be in more stable homes. I was born in Martinsburg, West Virginia, and my folks sent me up to live with grandparents in Newcastle, Pennsylvania, a little town outside of Pittsburgh. And growing up there, man, it was so special because my grandmother was a God-fearing woman. We called her Mother Mary, but she was the one who just embraced me. [00:02:14] Larry Lincoln: I'll never forget as a three-year-old, I remember sitting on the floor learning to read with blocks. She was just so invested in my life. And so, growing up together in that home and having her just pour into me was something I'll never forget. She was just a godsend. She was ahead of her time. She was very into trying to shape and mold me into being a godly man. She always used to tell me, I'd ask her as a young kid, Mother Mary, what do you want me to be? And she said, son, love the Lord and be a good man. And that was all that she ever asked of me. So, remembering growing up in that home, growing up in our neighborhood, the church was called St. John's United Holy Church. And she made sure that as a youngster, I was in that church and that was like an extended family for me, they were so close and so nurturing and loving and then finally entering the military. I think the military was easy compared to growing up in Mother Mary's house. [00:03:10] Larry Lincoln: The military that esprit de corps, that structure, that being a part of something bigger than yourself, that really appealed to me. So those are a few experiences, I believe, shaped who I am today. [00:03:24] Tommy Thomas: How'd you get from high school to the military? Was there a big decision mark there? [00:03:29] Larry Lincoln: No what it was I went off to college following high school for a brief period of time, about a year, but my grandmother was ill during my college, my high school time. And so, I finished school and was taking care of her. And I wanted to stay nearby. I was a baseball player for a time, and I really wanted to play baseball in college. I had a brother at that time who was in the Air Force over in Hawaii and he was doing well, but I couldn't leave her. So, I decided to stay close to home and take care of her and go to a local college there, West Minister College, in New Wilmington, Pennsylvania. [00:04:05] Larry Lincoln: But then she passed. And then, as a youngster with all that stuff going on, and then of course, college getting expensive and stuff, I said, I wanted to take a break. And my brother was doing well in the military. And I said, oh, let me give that a try. So that's how I got into the military. [00:04:21] Tommy Thomas: Is that how you got into public relations and communications in the military? [00:04:25] Larry Lincoln: Yes, absolutely. I spent 22 years total in the Air Force and for the lion's share at that time, I was in public affairs, which was public affairs is the military version of public relations, I went to journalism school, and learned to write. I went all the way up through the ranks and held every job in communications, in media relations, community relations, planning, crisis communication, all that great stuff. And so, they give you a well-rounded education. That's how I got my start and I've been doing it ever since. [00:04:56] Tommy Thomas: So, what do you remember about the first time you had to manage people? [00:05:00] Larry Lincoln: Wow. I'll tell you in the Air Force, one thing about it is they send you, they give you a lot of training. So, you go to leadership school and all these things. I went to all those. They give you the theory of what you should do as a leader and how you should lead people. But when you step into that role for the first time, and sometimes some of the people around the same age as you. And you're being called to have responsibility and lead. It was terrifying at first because, wow, can I do this? But then at the same time, knowing that they had prepared you well, they trained you well, it was a matter of just stepping into that role with confidence and learning along the way. [00:05:40] Larry Lincoln: And I had some good mentors along the way. My very first supervisor in the military, his name was Charles Benton. I'll never forget him. He told me, he said, look - there are keys to success. He said, you want to be professional. He said, you don't have to know everything, but if you don't know it, be willing to find out and always be available, turn situations into not a no, but try to find win situations for people. And those are the things that's always stuck with me. [00:06:08] Tommy Thomas: Of course, I know a lot of the stuff you did in the military might be classified, but are there any crisis management stories you could tell that that turned out well? [00:06:18] Larry Lincoln: Do we have time? Tell me, one of the things is, yeah, I've been involved in enumerable crisis situations in the military and out of the military, and I think that they provided a tremendous platform for understanding what happens and how to respond. I learned early on that you are either in a crisis, getting ready to go into one, or you're coming out of one.  So, planning and preparation are key! [00:06:31] Larry Lincoln: Things like that. I've been involved in everything from plane crashes, the bombings, the Khobar Tower bombings, the Payne Stewart plane crash. A lot of different crisis situations, natural disasters, hurricanes, and things don't just happen. One of the things that I learned in that situation is that you're either in a crisis, you're getting ready to go into one, or you're coming out of one. [00:06:54] Larry Lincoln: And so, preparation and planning becomes really key. [00:06:57] Tommy Thomas: I remember the Payne Stewart crash and, knew a little bit about his family. What do you remember about that? [00:07:05] Larry Lincoln: I remember it was a national media situation where, if you recall, that plane was just drifting out there, and it was all over the television.  It was a very tense situation, and we didn't have a lot of answers because, at that point in time, we had to wait for some things to happen. But I remember just being captivated just like the rest of the world with that situation and being intimately involved in responding. I was at NORAD Space Command there in Colorado Springs at the time, and NORAD had those jets that were actually tracking and tracking that and were sent up to intercept that and let it play out. So, it was a really interesting situation. It was heartbreaking, but that's the level of crisis and things that we became used to in the military career. ++++++++++++++++++ [00:07:51] Tommy Thomas: Let's go to the nonprofit sector. Because you've spent some time with some good organizations in the nonprofit world. How does a nonprofit preparedness compare with the military level of preparedness for emergencies or crisis? [00:08:04] Larry Lincoln: Generally speaking, I think that the federal government and the military, of course, it's very institutionalized and sometimes in the nonprofit community we don't know what we don't know. And many times, organizations get caught flat-footed, but I think there's a lesson to be learned there that, like I said, if you go back to what I said earlier, that cycle, you're preparing to enter a crisis. You're in a crisis or you're coming out of one.  If you look at that, and that as a constant, it allows you to look at situations that you can prepare for. [00:08:35] Larry Lincoln: You can think about your vulnerabilities, and that's one of the things senior communications folks have a role, especially in PR being able to look out and forecast for an organization, what the environment looks like, what some of the risks and threats. I think we all have the ability to do that. [00:08:52] Larry Lincoln: It's just the consciousness and the intentionality of being able to plan. Nobody likes to be in that situation, but I think during those times when we're not, we should use those as opportunities to really look and get a good sense of our environment that we're operating in threats, risks, et cetera. [00:09:13] Tommy Thomas: In an ideal world, what's the role of the Chief Communications Officer? The Chief Communications Officer serves as a trusted advisor to the CEO in addition to serving as a brand ambassador and guardian of the organization's reputation. [00:09:18] Larry Lincoln: The Chief Communications Officer serves as a trusted advisor. They're responsible for key functions, such as advising your CEO, upper leadership on communication, engagement, goals, strategies, and issues. Coaching for top executives, strategic communication, engagement, planning, serving as a brand ambassador and guardian of organizational reputation. A lot of times I'd like to say that the individual who holds that role is also the conscience of an organization. They also foster visibility, and understanding of the operational objectives. One of the things that I think is really key to anyone in a communication role is understanding the business, and that's chief communication officer needs to understand the business, how it works, and the objectives in order to effectively communicate to external and internal audiences. [00:10:07] Larry Lincoln: And so bottom line, you'll want to serve to ensure organizational messaging, consistency to all of an organization's audiences, and that can be an umbrella function that covers things like corporate communications, media, relations, issues, crisis, reputation, and reputational, internal communications, things like that. [00:10:28] Tommy Thomas: What do you mean by the conscience of the organization? [00:10:32] Larry Lincoln: Many times, communicators, if you're really looking out at the landscape and understand your stakeholders, your publics, the people that you're working with. I like to take an attitude of if I'm a community serving in the senior communication function, and a lot of time operational decisions are made, I like to point out to senior leaders, you think about having an empty chair in that boardroom where you are and consider that empty chair being occupied by some of your stakeholders, be it the public, be it a donor. Be it an advocate. How would they feel? How would they react to what decision you're making? And many times, organizations think about how they operate, but they don't think about pulling the curtain back and having other people who are not in the organization understand how they operate. [00:11:21] Larry Lincoln: They take it for granted sometimes. So, if you use that approach and think about that empty chair and put a key audience there, how would they react? That's being a conscience and really thinking through the decisions and the postures that we're going to take because ultimately at the end of the line, those are the people that we're impacting. So that's what I mean by being a conscience and I think I'm a firm believer that organizations pretty much communicate how they operate. It just happens naturally. So, if you don't really think about those things, you're going to communicate in a vacuum and then try to play catch up to help key audiences understand what you really mean, what your heart is. [00:12:00] Tommy Thomas: Here again, in an ideal world, should the Chief Communications Officer sit on the cabinet, be on the same level as a CFO, Chief Information, or Chief Marketing Officer? [00:12:10] Larry Lincoln: Absolutely. It's vitally important that the Chief Communication Officer have that same type of relationship, a very close relationship at the top of the business, such as the CFO, the Chief Marketing Officer, and I'll tell you why. The CCO has to ensure continuously open and timely communications channels. There are a lot of things that impact an organization these days. A 24/7 news cycle that requires immediate response. The importance of reputational management and organizational branding. The need for alignment and integration of messaging throughout the organization. You talked earlier about crisis situations, the need for proactive and immediate crisis communication response. There are a lot of studies out there about chief communication officers. But there's one that talks about organizations with CCOs reporting directly to the CEO has the greatest alignment between corporate objectives, communications, and all activities. [00:13:10] Larry Lincoln: That involves engaging key stakeholders. Yeah, it's vitally important to have that direct peer relationship with some of those other C-Suite executives. [00:13:20] Tommy Thomas: You've done the communications piece and you've been Director of Public Relations. In broad terms, what's the difference between those two functions? I'll give you the definition of what PR is. It's the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends. [00:13:27] Larry Lincoln: In broad terms, there's a lot of overlap, and think about the Chief Communications function, corporate communications, things like that as the umbrella. Typically, in the world that we live in now, public relations and I'll give you the definition of what PR is. It's the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends. In our current framework of things, typically PR folks deal mostly with media engagement, and things like that. But they also reach beyond that to work with publics and organizations, publics and develop and maintain those key relationships. [00:14:08] Larry Lincoln: Think of the Chief Communications Officer who is developing the strategy. About how an organization communicates with all of its stakeholders and the PR function as executing that strategy for some specific audiences. [00:14:21] Tommy Thomas: Okay. I guess when you started, we didn't have a 24-hour news cycle or if we did, it was young.  How have you seen that impact communications, in general, and the effectiveness of corporate communications? [00:14:40] Larry Lincoln: It's definitely a challenge because there are a couple of challenges related to that. You're right in the past we did not have that 24/7, but with the proliferation of social media, it becomes an even greater challenge because now you have unvetted unfiltered experts on social media. One of the challenges of social media is that you now have unvetted, unfiltered experts who, on occasion, are sowing disinformation or misinformation.  That presents a challenge to the audience. [00:14:57] Larry Lincoln: Who rightfully in some cases maybe get it wrong, but in other cases are sowing disinformation or misinformation and so that becomes a challenge for our audiences because they're consuming this and some of them are very selective on what they consume. So, we have to really understand our audiences in many cases. We develop personas of different folks that we want to reach and understand where they get their information so we can tailor communications to get to them in a timely fashion. It's a huge challenge now because way back when we had three major networks, and they were respected. The news was then broadcast in a certain way, and now today with the proliferation of mass media, and social media, it's a huge challenge. [00:15:42] Larry Lincoln: And it makes us be able to want to be able to respond much more rapidly and be prepared. And that's why preparation and understanding audiences become so much more important. [00:15:53] Tommy Thomas: What is the biggest trouble a CEO can get into using social media? What are the downsides, maybe? [00:16:00] Larry Lincoln: Not understanding social media. And I think social media is a ripple. It should not be seen as something to avoid. Not at all. And there are some CEOs who just, I've heard of some who just refuse to engage in that. And they have to think of that as another key communication channel. They, just like you'd use media, just like you use internal, you have to plan for it. And so not having a plan, not understanding who the audience is, not really mapping out and being clear what you want to say and what you want them to do. Ultimately, everything that we do with communication, we want to move people. I tell people we want to move them along a continuum of awareness. Understanding acceptance and then commitment, and that's especially true in the nonprofit realm. You want to make people aware of what you do and why you make a difference in this cluttered world with all these different agencies that are doing many the same thing. And competing for the same audiences. why are we different? What's unique about us? Maybe we need to help you understand more about what we do and why it matters to you. Then you move them along that continuum to understand how it impacts them. What's in it for them? And then get them to accept and then commit once you can get them to that stage, then you can move them along and you can get them to do pretty much anything. But social media, I think you have to look at it as another channel that needs attention. It needs constant feeding of the beast, so to speak. You can't go dark. You can't start it and then just go dark and let weeks go by. You have to continue to talk. And it's like having a conversation at a dinner party. [00:17:36] Larry Lincoln: How many people would talk to you if you had something boring to say or nothing really meaty to say, and you just stop talking? They'd find somebody else to talk to. So, it's just another channel that needs to be harvested, invested in really intentionally worked with. +++++++++++++++= [00:17:54] Tommy Thomas: Oh, what kind of counsel are you giving young people today who think they might want a career in communications? [00:18:00] Larry Lincoln: I think the traditional liberal arts is always good. English, journalism, things like that, but also supplemented by finance and organizational management courses. The reason being it goes back to what I said earlier. The Chief Communications Officer must know the business – they must know what keeps the CEO up at night. [00:18:12] Larry Lincoln: I really think to be truly effective communicators have to know the business. They have to be able to know what keeps the CEO up at night. They need to be able to read the balance sheet. They need to know how we operate, because if you don't understand those things, how can you effectively communicate to key stakeholders? And so, I think those are key things, and I think to start out to begin their career, it's always helpful to start out in some writing capacity, I believe. Writing is the foundation of all communication, to be able to present ideas in a logical manner that's easy, that's understood to your audiences. I believe that to be the foundation. And then just moving through, like I said earlier, getting your experience in a lot of different areas. But I think those are some of the foundational elements for someone who desires to enter this field. [00:19:02] Tommy Thomas: Let's move over to team leadership a little bit, because most everything gets done in the context of a team.  Tell me what's the most ambitious project you've ever tackled with a team and how did it come out? [00:19:14] Larry Lincoln: I think that would be at an organization later in my career, a ministry organization. And this organization was a long-standing one that had a lot of different members for a long period of time. And over time, the members had started feeling like the organization had fallen behind and wasn't as relevant. And we had just built a communication and engagement department, and our job was to help communicate the new changes and new strategic direction to really make a difference to those key stakeholders. And so that was very ambitious because it had never been done before, because they had been so used to doing business the way that they've always done it.  It required some rebranding, reinventing the organization, and really modernizing it, and helping to show that it had value to to a newer audience. And so, rallying the team around that was easy because as a newly formed department, it was our opportunity to show what we could do and the value we could bring to the organization. So, we developed a strategic communication plan, a change communication plan for the organization internally, as well as an external plan that had a lot of different milestones to show people that how we were changing and what value we brought and so it turned out very well. [00:20:35] Larry Lincoln: We did some surveys after the fact. We had worked with another marketing company that assisted us and we found that the change in positive sentiment over that time from the time we started that campaign had really significantly increased. So, it was really, it turned out well for us. It proved the value that a strategic communication and engagement approach can have for any organization. [00:20:58] Tommy Thomas: If I could have sat down with your team, I guess during that or after that, and I asked them two questions, I said, first question. What is the most rewarding thing about working with Larry Lincoln? What would they say? And then if I said, what's the toughest thing about working with Larry, what would they say? [00:21:16] Larry Lincoln: I would hope they'd say the most rewarding thing is giving them the room to grow and to do whatever it is that they've been asked to do. I think a key recipe for success is not simply giving people responsibility, but giving them support, the resources, and authority to get done what they need to get done. And I try to do that. I try to empower folks. I think probably the toughest thing that they'd probably say about me is, and I think I learned this from the military too, is I will ask questions. And if I hear an answer that I don't think was well thought out. I'll continue to ask more and more questions and dig and drill down to the root cause. And I think sometimes that could be a little uncomfortable, but I think it's necessary so that we can really get to the bottom of what we need to do. [00:22:04] Tommy Thomas: You've served under a lot of good leaders and certainly currently now are serving in a great organization. As you look back over these leaders including the military people, what's the most defining leadership behavior? [00:22:18] Larry Lincoln: Oh, being accountable, being open, being transparent. I'll never forget. I was at one ministry in particular, that focused on senior leaders in the business world, CEOs. And this one CEO in particular told me, he gave me this story about how he was faced with some layoffs at a plant, I believe it was back in the Northeast. And he was the CEO, and he could have sent his senior HR folks to do that. But first of all, he felt that he needed to own it. So, this guy got on a train and went to that business location and personally met with every individual and thanked them for their service while he was giving them their severance packages, things like that. Whatever you must do eventually – Do it now! He owned it. But he also told me, he said, that whatever you've got to do eventually, do it now. And so that type of behavior was very much appreciated. He stepped into the problem, he owned it, he didn't delegate it to somebody else, the tough stuff. I have a tremendous amount of admiration for leaders who own that and realize it, and step up, and don't shirk or shy away from the moment. A leader must be willing to lean into the tough times and own them. [00:23:26] Larry Lincoln: There are a lot of tough calls in leadership, you know that. But I think as leaders, we've got to be willing to lean into the tough times and also to own it. And so that's a really good leadership example that I've seen. And then other leaders who give you the opportunity to grow and aren't afraid to be challenged and ask questions, things like that. [00:23:50] Tommy Thomas: What is the most dangerous behavior that you've seen to derail some leader's careers? [00:23:56] Larry Lincoln: Personally, I think I've seen some who want to be the smartest person in the room and don't want to take advice. And I think the perfect example of leadership is servant leadership. We're humble. We're placed in positions not because of how special we are, but because that's where we've been assigned at that moment in time. That's by the grace of God. And so leadership is something to be held and cherished and to nurture and not to be taken too seriously, in my opinion. And so I think sometimes the traps and leadership can be that we think that we've got it, we'll make the decision and we may tune out some really good advice because we think we may know better, I think being flexible, being adaptable, being open to feedback, and sometimes even criticism is the way to go because you want to surround yourself with wise counsel. [00:24:45] Larry Lincoln: And maybe not listening to that wise counsel. Having said that, if I may say for a moment, you were talking about communications thing. And that's 1 of the things I think that in leading communication and having the place of communication in any large organization, sometimes leaders make the mistake. I've seen it in the past of not listening necessarily to their communications folks. Not really involving them early in the process more so like a break-the-glass moment when something goes badly. If you involve the communicators early in the process, they can help develop a really good operating and communications plan. [00:25:26] Larry Lincoln: And then in the Bible, I think it's in Matthew, we talk about where a prophet has no honor in his own country. Sometimes the same holds true for folks inside the organization, not listening to them and being more prone to listen to consultants and things who may come in, but when there are people who are close by who know the operation inside and out and are closer to it. [00:25:51] Tommy Thomas: I was on the phone earlier today with a guy from the Barna organization. And we were talking about generational differences. We have a podcast coming up on that topic. And have you noticed any as it relates to communications, how you communicate with different generations in the workforce? [00:26:08] Larry Lincoln: Absolutely. Absolutely. And I think paying close attention to those differences will help you understand because one size does not fit all just like one size does not fit all for separate audiences that you want to communicate with. You have to understand that the internal force represents an audience as well. There are different people that are in different stages of their lives. They come in with different opinions, different wants, and desires. And I think it's helpful to understand how best to motivate and lead them. You have to know those differences and know how people want information presented to them, how they want tasks assigned, how they want opportunities to grow, and it's going to be different along generational lines. [00:26:51] Larry Lincoln: Some people will need more instruction and more by the book. Some people just say, give me a problem, and let me figure it out. And you've got to be willing and comfortable with that because that's how you can get the best out of the different generations working together and playing on their strengths. +++++++++++++++++= [00:27:10] Tommy Thomas: I'd like you to respond to a few quotes here. The first one, Ross Hoskins of, I  forget the ministry, he leads some down in South Florida says “Surround yourself with people who know you better than you know yourself and will tell you the truth out of love. This is how we grow.” [00:27:30] Larry Lincoln: I agree. 100%. I think that goes back to what I said a few moments ago. We all have blind spots. We all have weak spots. And those people that you trust, that know you well, can speak into your life and pull you aside and say, hey, I think you might have got this a little wrong. [00:27:47] Larry Lincoln: You have to be willing to take that feedback, because they're speaking in love. People who love you and know you are going to be able to have that open dialogue with you and you benefit you only grow from that. And yes, I would definitely want to surround myself and I try to do that with people who know me well, and I can go to in a tough time and say, hey, what do you think? And sometimes I don't like what they say, but I accept what they say, because I know that they've got the right spirit, the right heart. And they're going to tell me exactly what I need to hear at that moment in time.  [00:28:20] Tommy Thomas: Here's one back to our topic of communications from Peter Drucker. “The most important thing in communication is to hear what isn't being said”. [00:28:30] Larry Lincoln: Yeah, most communication takes place on the nonverbal plane. I think studies show it's an alarming percent, probably more so like 67% I think it is, of communication is nonverbal. And so that's very clear. It's very true. That's one thing, for instance, when we're doing media training that comes out, that's one of the places that it really comes out. [00:28:52] Larry Lincoln: If you're media training someone, there are certain nonverbals that will contradict what you're saying. And so, you have to be very keen and understand that for instance, if someone's asking a question that you don't agree with and you're nodding your head, yes, but you're thinking, no, what's going to be communicated is the action. [00:29:11] Larry Lincoln: Yeah, that's very true. And another important thing about communication, I'll go a little bit further than Drucker's quote is assuming that it's actually taking place is a two-way street. And communication doesn't really take place until someone takes an action based on the information or message that you've shared. [00:29:30] Tommy Thomas: One from Booker T. Washington, “Success is to be measured not so much by the position one is reached in life as by the obstacles he has overcome”. [00:29:40] Larry Lincoln: Yes, I would agree with that as well. I think when you look back to my own personal story, humbly, like I said, it all comes back to that three-year-old kid who was sent to live with grandparents. When I look back, my wife and I were talking one day and I said, I felt like I could be doing so much more. This was a time when I was just sitting around and thinking about things that I wish I'd done or wanted to do. And she said, oh no, she said, look at and think about where you've come from. Think about where you started and think about some of the things that you've had to overcome. That's the success. The success comes in the journey, not the position that you end up in, but what you've had to overcome. And by the grace of God alone, there are many things that I can look back and call them successful simply by enduring. [00:30:28] Tommy Thomas: This quote from Dr. King probably parallels that. “The ultimate measure of a person is not where they stand in moments of convenience, but where they stand in moments of challenge, moments of great crisis and controversy.” [00:30:42] Larry Lincoln: I think that echoes something that my grandma used to tell me. She would always say that you can tell what's in a person and how they respond to when things are going badly. Everybody can respond well to good times. But what do you show forth when you're going through the tough times? What's inside of you is going to come out. And so if we have something that shows forth in us it should be the love of Christ. It should be that character that's imbued within us from having a walk with him. And so, understanding that's what should come forth in times of crisis and in times of difficulty, it doesn't mean that we enjoy them, but we know that we can get through the other side. [00:31:22] Tommy Thomas: Here's one from General George Patton. “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity”. [00:31:32] Larry Lincoln: Amen. That goes back to the example of the different generations. I've always believed that, and I think that's something that was echoed and taught to me early on. That's one thing that I've tried to model is not trying to tell folks what to do or how to do it, rather give them a problem that needs to be solved and they will surprise you with their talent and ingenuity. People don't want to be micromanaged. People don't want you looking over their shoulder. They want to be given the freedom to grow and to express themselves. And so I believe in that as well, giving people an opportunity and encouraging them along the way. Really speaking life into that situation, they will surprise you. They'll probably come up with a better solution. And then when, especially in a group setting, all of us are so much better than just one of us. Think about all the different experiences, and the different talents that we bring to a group situation, and think about all the different options. So you have to be willing to encourage that and listen and put the best of us forth. [00:32:32] Larry Lincoln: So yeah, I think that's a great quote. [00:32:35] Tommy Thomas: This is a kind of a funny one, but I think it has a lot of truth. “The only person who likes change is a baby with a wet diaper”. [00:32:47] Larry Lincoln: That's a good one. I've never heard that one. I think you're right. I think change is hard. We get comfortable situations. People hate change. And I think sometimes organizations resist change. [00:32:59] Larry Lincoln: We've all seen organizations who will hire consultants to come in and give us their best guess and we'll get a binder and it'll sit on that desk somewhere in order to gather dust because nobody really wants to put the energy and into change. But change is necessary. Change happens all the time and every situation is changing around us. [00:33:19] Larry Lincoln: I find that it's best to embrace change. It's best to look for change. Not just change for change's sake but realizing that the landscape can never be constant. It's not going to stay the same. So, if we can anticipate change and then use it to our advantage, I think it doesn't have to be dreaded. [00:33:37] Tommy Thomas: Yeah, staying with change for a minute and thinking of technology and your profession, what technological advancement has, impacted the field of communications, either for better or for worse? [00:33:50] Larry Lincoln: It's happening right now with AI. The advances in AI are staggering. There's a tremendous opportunity, but there's also tremendous risk. One of the things for communicators is developing ethics on how AI is used because there are some downfalls with regards to bias with things like that, because it encompasses a lot of existing knowledge. It's not necessarily creating knowledge. It's synthesizing, and then it's learning. [00:34:19] Larry Lincoln: And the information that's come before, there has to be an ethical framework in how we use it. That is probably the largest challenge, the biggest, most significant challenge that communicators have, is the use of AI. You look around us right now, we're seeing examples of deepfakes, things like that, that are popping up. And those things, especially when you're using them in a social media context, it's hard to tell the difference. And so, it can have the ability to change perceptions of right and wrong. Communicators and corporations must understand AI. They must understand the ethical challenges and must develop frameworks and how we're going to use the tool. [00:34:59] Larry Lincoln: It's like any other tool that can be used correctly, and it can be used incorrectly. [00:35:04] Tommy Thomas: AI, I guess we referenced a little bit earlier that corporate CEOs shouldn't be afraid of social media because it's here to stay. I think the AI piece is already out of the genie's bottle. [00:35:18] Larry Lincoln: I will tell you that is correct, but there are those that are doing things about it. For instance, the Public Relations Society of America, an organization that I belonged to for many years, recently came out with an ethical guideline for AI for public relations practitioners, and it closely aligns with their ethics guidelines. [00:35:38] Larry Lincoln: You can't put your head in the sand. You do have to realize that it's here to stay, but you have to, again, we talked earlier in our conversation about the crisis situation. You're either entering into one, you're in one, or you're exiting one. So, if you take that approach and look ahead each company, each organization should be leaning forward into how AI may impact them and how they want to use it. [00:36:03] Tommy Thomas: Let me ask you a couple of closing questions. And this first one, I take from Alan Alda in his podcast, Clear and Vivid, one of his closing questions is, if you were sitting at a dinner party next to a person that you didn't know, how would you engage them in a meaningful conversation? [00:36:22] Larry Lincoln: I think that there are things that everybody resonates with. You talk about their childhood, where they're from, tell me a little bit about what interests you, what brought you here. But I think there are opportunities in our world to find things that we have in common. There are so many things out there that are being evidenced as differences to drive people apart, but there are basic things that bring people together, and I think trying to find those conversational topics about what brings people together. Tell me about your kids. Tell me about your family. [00:36:54] Larry Lincoln: Tell me about your hobbies. What do you enjoy? How do you spend a Saturday? And everybody has a different answer, but those are topics that create a natural flow and conversation. And I think after that you start to realize that we're much more alike than we understand, and we even realize. Because we all have things that are so important to us, family things, hobbies, down times, those are the things that I would probably start discussing to try and get a better understanding of that individual next to me. [00:37:23] Tommy Thomas: If you could tell a younger version of yourself one thing, what would it be? [00:37:27] Larry Lincoln: Oh, wow.  One thing I think I'd have a lot to tell my younger self. I think I would probably tell myself not to take myself too seriously. When you're much younger, you have goals, and you have things and sometimes you can be laser-focused to your detriment and not really take the time to enjoy life. It's a journey. And as you look back over the years, nobody's really going to remember how many hours you spent at work. They're going to remember the quality relationships that you built, the time spent with family. So, focus more on those things and the rest will come. [00:38:03] Tommy Thomas: This has been fun, Larry. I've always valued your friendship and I just was so glad when we were able to get together and get this on the calendar. So, thank you so much for taking some time with us today and just wish you the best there at Compassion. [00:38:19] Larry Lincoln: Thank you so much, Tommy. We appreciate you. I appreciate your friendship and what you do as well. And so again, thank you for the opportunity. [00:38:28] Tommy Thomas: Thank you for joining us today. If you are a first-time listener, I hope you will subscribe and become a regular. You can find links to all the episodes on our website www.jobfitmatters.com/podcast. [00:38:52] Tommy Thomas: If there are topics you'd like for me to explore, my email address is tthomas@jobfitmatters.com. Word of mouth has been identified as the most valuable form of marketing. Surveys tell us that consumers believe recommendations from friends and family over all other forms of advertising. [00:39:16] Tommy Thomas: If you've heard something today that's worth passing on, please share it with others. You're already helping me make something special for the next generation of nonprofit leaders. I'll be back next week with a new episode. Until then, stay the course on our journey to help make the nonprofit sector more effective and sustainable.   Links & Resources JobfitMatters Website Next Gen Nonprofit Leadership with Tommy Thomas The Perfect Search – What every board needs to know about hiring their next CEO   Connect tthomas@jobfitmatters.com Follow Tommy on LinkedIn   Listen to Next Gen Nonprofit Leadership with Tommy Thomas on: Apple Podcasts | Spotify | Stitcher | Google Podcasts    

If you're an American working at an American college or university, you're most likely comfortable with many of life's events as we know them–football season, Thanksgiving, “Bowl Season,” the holiday break with holiday parties, the big basketball conference and national tournaments, Easter break, baseball, and lots of happy hours in between. But what about your colleagues from outside of the U.S., especially those from the other side of the world with different social and faith practices? Kinnari “Kin” Sejpal knows what it's like to live life differently as an international employee. While enjoying her work experience, sometimes it can actually be a little lonely. Kin visited “I Wanna Work There!” to discuss the world of the international employee and how they can be supported. To boost the talent experience for international employees, here are our three takeaways for this episode:Understand the presence of international employees on your campus,How to be mindful of what international employees' normal looks like, andLearn how international employees can enhance your campus culture.Guest Name: Kinnari “Kin” SejpalGuest Social Handles: https://www.linkedin.com/in/kinsejpal/       Guest Bio: Kinnari "Kin" Sejpal is the vice president of marketing and communications and chief marketing officer at University of Redlands, overseeing brand, digital marketing, web, and content strategy. With progressively responsible roles at Rochester Institute of Technology and Purdue University prior to Redlands, Kin is a seasoned higher education professional who believes in its power for social, economic, and national mobility. Beyond her duties, Kin actively volunteers for her work in organizations such as the American Marketing Association, the Council for Advancement and Support of Education, the Council of Independent Colleges, and the Public Relations Society of America. In her spare time, Kin mentors international students, demonstrating her commitment to nurturing the next generation of global leaders. - - - -Connect With Our Host:Eddie Francishttps://www.linkedin.com/in/eddiefrancis/https://twitter.com/eddiefrancisAbout The Enrollify Podcast Network:I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

This Rural Health Leadership Radio episode features a conversation with Dr. Matt Seeger,  Distinguished University Professor at Wayne State University, who has extensively studied organizational behavior, communication, and crisis management and response. Dr. Seeger shares his unique story as an undergraduate student deeply affected by a tragedy and how that led him to become a leading expert in crisis communication. We discuss the critical role of leadership in navigating crises, especially in rural communities. If you want to learn more about crisis and emergency communication check this website out: https://emergency.cdc.gov/cerc/ “It's really the whole community that is going to facilitate an effective crisis response” -Matthew W. Seeger, Ph.D.  Matthew W. Seeger, Ph.D., a Distinguished University Professor of Communication and Dean Emeritus, is renowned for his expertise in crisis and emergency risk communication, particularly in the context of infectious disease outbreaks, health promotion, and resilience and renewal post-crisis. His significant contributions include working closely with the CDC, the National Center for Food Protection and Defense, and being a part of the WHO Guidelines Development Group for Emergency Risk Communication. Dr. Seeger's research, supported by the CDC, NSF, NIH, and the State of Michigan, has led to over 200 publications, including the CDC's Handbook for Crisis and Emergency Risk Communication.  He has also authored several influential books on crisis communication and risk management. A founding editor of The Journal of International Crisis and Risk Communication Research, Seeger's insights have been featured in major media outlets. He is a Fellow of the International Communication Association, and a member of the Wayne State University Academy of Scholars. He has received numerous awards for his service and scholarship in communication, including induction into the Public Relations Society of America, Detroit Chapter, and Hall of Fame.

I could not be more thrilled to have Sabrina Browne on the podcast for Day 12 of #29DaysofMagic! She is a PR professional and an amazing influencer. Sabrina shares about her journey to getting to where she is now, and how life is full of rollercoaster highs and lows. She shares about how Public Relations Student Society of America and Public Relations Society of America has helped her with networking. She shares about how important connecting with people is and building your own brand is. She shares she launched a successful effort to eradicate period poverty in her home state of New Jersey.   Sabrina shares so many great one liners and powerful statements about how you can live the experiences you want to. She would also like you to give yourself agency and  shares the 5 Cs of media training: Clear Concise Confident Collected Calm Check out these links: LinkedIn: https://www.linkedin.com/in/sabrinabrowne/  Instagram: https://www.instagram.com/thetasteofs/  PRSSA: https://www.prsa.org/prssa  PRSA: https://www.prsa.org/  The Flow Initiative: https://theflowinitiativefoundation.org/ --- Support this podcast: https://podcasters.spotify.com/pod/show/the-reset-podcast/support

Communication Is Key To Success In Business, Relationships, and More: Gary Ross works with everyone from the C-Suite to the production line to be a better communicator. As a former FORTUNE 500 corporate communications executive, Emmy-nominated broadcast journalist and current stadium and arena public address announcer, Gary knows you don't always need a booming sound system to get your message across. He provides actionable tips and advice that people can use to enhance their careers and build credibility and influence.Prior to his training, coaching, and consulting work, Gary led communications departments at CDW, Hyatt Hotels, and Fortune Brands. Before joining the corporate communications profession, he worked as a reporter and anchor for WCBD-TV in Charleston, SC, where he was nominated for an Emmy Award in investigative journalism, traveled overseas with the U.S. military and reported from the eye of Category Four Hurricane Hugo.Quote "Everything Communicates."Gary has been interviewed for several communications publications and podcasts and has spoken on communications and change for leading organizations and universities.Gary is a member of the Public Relations Society of America, the International Association of Business Communicators, the Association of Change Management Professionals and the National Speakers Association (Illinois Chapter). He holds a Bachelor of Science in Journalism degree from the Medill School at Northwestern University. Today's Top 3 Takeaways: Everything CommunicatesStorytelling For SuccessCommunicate For Growth Today's Guest & Resource Links: www.insidecomms.comhttps://plus.insidecomms.comhttps://www.linkedin.com/in/garymross/ Watch us on YouTube: https://youtu.be/FIYpTfRkZF8 Timestamped Show Notes: 08:50 – I have three number one rules of communication, and they're all tied for number one. That's why they're all number one. One of them is, Everything Communicates and that's one of the things that communicates. I'll tell you kind of the converse of the story...19:00 – Well, so we need to be strategic absolutely about communication, because, you know, how many times have you been there whether you're in communications or not. You're at work and somebody comes to you and says, oh, you know, we need to send out an email about XYZ. People's minds, especially when it goes to communication, a lot of times just go to the tactic, we need an email, we need a meeting, we need a town hall, we need a video. 23:25 - Tell them a story! That's my third number one rule of communication, is to tell them a story. Why is that? Go back to caveman drawings. That's just the natural way for humans to communicate and to relate to one another and to move one another, to action. Frankly, it's not that tough, because there's a very simple structure. 29:20 – Regarding the e-Learning we've got, it's all about the video success. So you got the visual and the audio, but then we also have little exercises that reinforce a lot of the points that we talked about in the videos. Then we also added in each of the courses, we have these downloadable tools and templates that you can take and keep. If you want you want to go old school, you print it out and you stick it up next to your desk and you can consult it regularly. One of the things I've got is on the corporate narrative course in there, but it is the storytelling template that I...

As a public relations man, Steve Turnbo was a fixture in local Tulsa business and civics for more than five decades, helping clients and nonprofits tell their stories in the media, at community gatherings, and wherever decision-makers congregated. His behind-the-scenes work over the years helped build toll roads, construct stadiums and arenas, pass bond elections, and manage crises. He established Turnbo and Associates and, after a year, he joined his mentor Chuck Schnake to form Schnake Turnbo & Associates, which in time became Schnake Turnbo & Frank. His many recognitions include: The University of Tulsa College of Business Hall of Fame, The Public Relations Society of America's Paul M. Lund Public Service award, and he was named to the prestigious College of Fellows of the Public Relations Society of America.In his oral history interview, Steve will tell you about his love for baseball, people he knew in the community, and Will Rogers' quotes -- on VoicesOfOklahoma.com.

An amazing chat with Navy Commander Theresa Carpenter, a dedicated officer with 27 years of service. Passionate about empowering individuals, advocating for animals, and promoting positive change, Theresa's journey is nothing short of inspiring. As a prolific writer, she delves into the intricacies of the human experience through her blog, Theresa's Tapestries, and has contributed to esteemed outlets like the War Horse and the Public Relations Society of America. Theresa's storytelling prowess extends to her podcast, S.O.S (Stories of Service), where she highlights the stories of everyday heroes serving their communities. Her impactful work also includes co-authoring the book "Complicated Alliances," which sheds light on the experiences and challenges faced by women in the military and those connected to them. Currently based in the United Kingdom, Theresa serves as the Chief Public Affairs Officer for NATO's Allied Maritime Command. Don't miss this chance to gain insight into Theresa's remarkable journey, her dedication to public relations, and her unwavering commitment to service. YouTube @The_MisFitNation. #NavyCommander #ServiceJourney #PublicRelations #StoriesofService #ComplicatedAlliances #NATO #InspiringWomen #MisFitNationInterview #TheresasTapestries #NavyCommanderStories #MilitaryService #PublicRelationsProfessional #SOSPodcast #StoriesOfService#MilitaryLifeUK #VeteransInService #CommanderPerspective#ServiceAndSacrifice #MilitaryLeadership #WomenInUniform#PRSAContributor #WarHorsePublication #NATOAlliedMaritimeCommand #MilitaryCareerJourney #NavyOfficerInsights #VeteransPodcast #AlumniOfTheLastDecade #InfluentialYoungProfessional #TopBusinessLeaders#MilitaryAndMedia #VeteranEntrepreneurship #LeadershipInService#MilitaryServiceInUK #PRSAWriter #NavigatingTheMilitary#TheresasTales #NavigatingNavyLife #ServiceToCommunity Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Wine After Work. Today, we have a very special guest with us, someone who has a wealth of experience in the world of communication, from corporate boardrooms to the bright lights of broadcast journalism. Join us in welcoming Gary Ross. Gary is a communication expert who works with individuals at every level of organizations to help them become better communicators. With a background that spans the corporate world, journalism, and even the role of a stadium and arena public address announcer, Gary understands that effective communication is a key driver of success. Key Discussion Points: From Newsroom to Boardroom: Gary shares his journey from being an Emmy-nominated broadcast journalist to a corporate communications executive. How did his journalism background influence his approach to corporate communication? The Power of Effective Communication: We dive deep into the importance of communication in today's fast-paced, interconnected world. Gary provides insights into how improving communication can enhance careers, build credibility, and increase influence. Actionable Communication Tips: Gary offers practical advice and actionable tips for our listeners to become better communicators. Whether you're in the C-suite or on the production line, these insights can benefit everyone. Lessons from the Corporate World: What were Gary's experiences like leading communications departments at companies like CDW, Hyatt Hotels, and Fortune Brands? How did these roles shape his perspective on communication? Journalism Adventures: We hear some fascinating stories from Gary's time as a reporter and anchor, including traveling with the U.S. military and reporting from the eye of Category Four Hurricane Hugo. Navigating Change: Gary discusses the role of communication in managing change within organizations. How can effective communication ease transitions and drive positive outcomes? Professional Organizations: Gary is an active member of the Public Relations Society of America and the National Speakers Association (Illinois Chapter). He shares the value of these organizations in his career. Advice for Aspiring Communicators: For those looking to excel in the field of communication, Gary provides valuable advice and recommends strategies to continuously improve your communication skills. Join us for an enlightening and informative conversation with Gary Ross, a true expert in the field of communication. Whether you're seeking to enhance your career, build credibility, or simply become a better communicator in your daily life, Gary's insights are sure to leave a lasting impact. Connect with Gary Ross: Gary's Website: https://www.insidecomms.com/ Linkedin Profile: https://www.linkedin.com/in/garymross/ Don't forget to subscribe to [Your Podcast Name] and share this episode with your friends and colleagues. We'll be back with more inspiring conversations in the future. Thanks for tuning in!

Description: In this enlightening episode, we delve into the enigmatic world of Public Relations with the seasoned PR maven, Stephen Reiff. With a rich history rooted in corporate strategy and management consulting, Stephen's journey into the PR realm has been nothing short of remarkable. His knack for melding corporate strategy with Public Relations and Investor Relations has not only seen him soar to reputable heights but also earned him a prestigious recognition by the Public Relations Society of America (PRSA) as one of the top-40 under-40. Now at the helm of his own firm, Stephen is redefining PR by adopting a unique business strategy-led approach to Executive Communications and PR, aiding companies in enhancing their perception across diverse stakeholder groups. His expertise doesn't end there; as a dedicated community member, Stephen, alongside his wife, is actively involved in various charitable causes in Dallas, TX, also finding time to serve on SMU's Alumni Board and co-founding a faith-based organization aimed at fostering stewardship among young professionals. In our engaging discussion, we will uncover the top-5 PR priorities that are pivotal in deciding where to play and how to win, the magic behind crafting a messaging framework that harmonizes communication across internal and external stakeholders, and the essence of a robust board-level PR strategy. We'll also delve into the critical reporting and metrics that are indispensable in measuring PR success. Join us, as we explore the synergies between corporate strategy and PR with Stephen Reiff, and learn how to propel your organization into a realm of unrivaled success and acclaim. To connect with Stephen, visit his website: https://www.arvopr.com/ – where value-driven messaging and strategic PR are at the heart of elevating companies and their leadership above the fray. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://podcasters.spotify.com/pod/show/christopher-loo Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

Nicole Morgan is the CEO of Resolute PR, a full-service integrated public relations and marketing agency focused on driving and commanding results. As Resolute PR's CEO, Nicole works to utilize Resolute's people, processes, services, and technology, ensuring quality service to their clients. She is known as an expert at keeping complex projects on task and within budget while clearly communicating her clients' brands, having led several large-scale projects, including events drawing more than 60,000 people, product launches, and rebranding initiatives. With more than 14 years of public relations and marketing experience, Nicole has advised various industries, including social services, healthcare, transportation, retail, technology, and finance. Furthermore, she leverages her experience and skills in public service and marketing in the academe, serving as an Adjunct Professor at Oklahoma State University since 2018. Nicole has earned several awards stemming from her work and community involvement, which include being named as Tulsa Regional Chamber's Young Entrepreneur of the Year, Tulsa 40 from the Tulsa Business & Legal News, Professional of the Year, and Young Professional of the Year from the Public Relations Society of America Tulsa chapter. She received numerous PRSA Silver Link and IABC Bronze Quill awards too. Her efforts have also earned her an Accreditation in Public Relations from the Public Relations Society of America. Her work has been featured in the Washington Post, Baltimore Sun, and the Los Angeles Business Journal. In addition, she publishes a monthly newsletter providing the latest trends in public relations, marketing, and advertising. With her extensive work and experience, Nicole brings a unique, integrated perspective to meeting today's business and organizational challenges.  Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Nicole Morgan: Guest Website: https://www.resolutepr.com/ Twitter: https://twitter.com/PR_Resolute LinkedIn: https://www.linkedin.com/in/nicolemorganapr/ and https://www.linkedin.com/company/resolute-pr/

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Lisa is joined by Paula RIzzo,who talks with Lisa about her book, Listful Living: A List-Making Journey to a Less Stressed YouPaula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor, a frequent speaker and media contributor. She's also the creator of Media-Ready Author and the host of Inside Scoop. For more go to PaulaRizzo.com/lists.For nearly 20 years, Paula produced health, wellness, and lifestyle content with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. She now coaches authors, experts and entrepreneurs to perform better on camera and produce their own videos. She's personally media trained executives from Fortune 200 companies and privately-owned organizations as well. She's the founder of the productivity site ListProducer.com and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 15 languages and was featured as one Oprah.com's “Self Help Books That Actually Help.” She's also the author of Listful Living: A List-Making Journey to a Less Stressed You.Paula is also a LinkedIn Learning instructor with several courses about productivity and optimizing work from home remote offices. Paula's work has been featured on TV, print, radio and around the web. She's also a keynote speaker and has presented at Toyota, HOW Design Live, MA Conference for Women, New York Women in Communications, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), American Society of Association Executives and many others.Book description: What do Madonna, Martha Stewart, John Lennon, Ellen DeGeneres, Ben Franklin, Ronald Reagan, Leonardo da Vinci, Thomas Edison, and Johnny Cash have in common? Each is (or was) a list maker. These successful people all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5948889/advertisement

Episode Description: Domestic abuse does not discriminate and the stats show us that it occurs to 20 women every minute. AND it is the number one most under reported crime. Why? Women don't want to come forward because of the shame. Brielle Cotterman survived attempted murder, intimate partner domestic abuse and emotional abuse. We're talking with her about why survivors are still not getting the empathy and understanding they deserve, why leaving an abuser is not as easy as we think, and the misconceptions about domestic abuse. Are you holding women in judgment who are in abusive relationships? Educate yourself on what it really takes to stop domestic abuse from happening and the warning signs that you or the women in your life may be missing. Are you in the 4%? Take Liz's FREE Limiting Beliefs Quiz and find out what's holding you back! www.lizsvatek.com/quiz Be a Podcast VIP! Get your Podcast up and running in 1 week! Schedule a call to learn more: https://calendly.com/lizsvatek/whiteglovelaunch-session Connect with: Brielle! National DomesticViolence Hotline: Make a safe plan 800-799-SAFE (7233) https://www.thehotline.org/ Website: https://www.briellecotterman.com/ Instagram: https://www.instagram.com/briellecotterman/ Guest Bio: Brielle Cotterman is a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Celebrity-Maker. She has spent the last decade helping clients to craft and scale Dream careers to 7 figures and beyond by leveraging their personal stories and passions in order to create speaking tours, author award-winning books, procure media placements, and inspire the millions of people that need to hear their story. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy. Her clients are regularly featured in Entrepreneur, Forbes, Fast Company, Martha Stewart Living, Cosmopolitan, NBC, CBS, and many more! She is a graduate of Indiana University in Bloomington, a World's Grand Champion Equestrian, former National Spokesperson for multiple charitable organizations, Former Title Holder and Director within the Miss America Organization, Member of The Public Relations Society of America, Member of the Association of Image Consultants International and 2019 Epic Award Nominee from the National Association of Women Business Owners. Brielle has been married for nearly 4 years to the love of her life and owns & operates a show horse breeding farm, where she lives with her husband, three children and many, many animals!

Andy is happy to welcome returning guest Meghan Ely back to the podcast today! Meghan is the owner of OFD Consulting and combines in the trenches event experience with a love of wedding PR, empowering her clients to take their businesses to the next level, and her team's publicity efforts are even regularly honored by the Public Relations Society of America. A longtime industry speaker and writer, Meghan is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan also is the 2022 WIPA International President and is a long-time supporter and member of NACE, and SpecialEvents.com honored her as one of the top 25 young professionals in the event industry, with NACE recently having honored her as Speaker of the Year. Meghan catches up with Andy since her last appearance on the show, discussing the editorial boom in relation to the wedding industry. She also stresses the importance of mindset when it comes to strategy related to getting work published and diversifying your media strategy. Meghan also emphasizes the importance of having your strategies be year-round. Meghan, in addition, clarifies what's true about being in PR vs. some common misconceptions, emphasizing, for example, that there are rules that should be followed. She touches upon how to keep a line of communication open with editors and maintain connections, arguing that editors should be prioritized just as if they are clients and that we should follow their public accounts on social media, and offers some incredibly helpful advice to anyone looking to navigate this editorial boom! Andy really hopes that all of Meghan's valuable information is helpful to listeners! If so, then Andy would love it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show!   This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:00] – The sponsor of this episode is Zola. [0:16] - Andy updates on his comedy class. [2:17] - Today's guest is returning guest Meghan Ely! [3:31] - Meghan defines the editorial boom. [5:40] - Meghan shares a few strategies to get something published. [7:59] - Meghan discusses getting into the headspace of the media. [10:44] - How do we keep communication open with editors? [12:07] - Don't DM editors. [13:12] - Meghan gives advice on how to maintain connections. [15:58] - Hear some last-minute ways to navigate the submission boom. [17:03] - What is the best way to take advantage of what Meghan offers? [18:31] - Andy shares where to find Meghan online.   LINKS & RESOURCES Meghan's Previous Guest Spots on The Wedding Biz   Find Meghan: OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

First and Last PR CEO Stephanie Scott Bradshaw shares her #dreamdriving journey and how she was able to build an illustrious career as a public relations expert in the beauty and lifestyle space. She's the visionary and strategist behind some of your favorite brands and she's sharing the mindset and pathways that led her to success over the years. SOME OF THE THINGS WE DISCUSS INCLUDE: Stephanie's unconventional elementary school experience The power of exposure Lessons about life learned from working in a nightclub during college How she landed a career-changing job at Essence Why she decided to launch her own PR firm Public relations tips for dream drivers Influencer 101 The future of PR and growing her business...and more More about Stephanie: Stephanie Scott-Bradshaw serves as the CEO and Communicator-in-Chief of First and Last PR, an award-winning public relations and digital marketing agency that focuses on beauty, wellness and healthy lifestyle, and also serves on the Board of Directors for the Public Relations Society of America, New Jersey Chapter. A lifelong storyteller, innovative strategist and detail obsessed creator who understands the business, Stephanie leads an amazing team to implement strategies that grow global brands across a multitude of sectors in their portfolio. KEYS TO SUCCESS: 1. A good piece of chocolate 2. Journal to write down your path 3. Personal time FIND STEPHANIE ONLINE: Instagram: @firstandlastpr & @stephaniescottrocks Web: www.firstandlastpr.com FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: https://www.dreamsindrive.com SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: www.dreamsindrive.com/join  JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook

Trust Signals Scott Baradell, Idea Grove   – The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.   Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World. Here are some of the beneficial topics covered on this week's show: - How having a dialogue about a product does not work unless your clients trust you. - Why digital and inbound marketing should be extensions of public relations. - How PR does not have to revolve only around a company's media relationships. - Why many people consume the news they want and avoid the news they don't like. - How you present yourself online determines whether or not clients will trust you and your product.   Connect with Scott: Guest Contact Info Twitter @IdeaGrove Instagram @ideagrove Facebook facebook.com/DallasPR LinkedIn linkedin.com/company/idea-grove   Links Mentioned: ideagrove.com   Learn more about your ad choices. Visit megaphone.fm/adchoices