Podcasts about Speed

IMS and IndyCar President Doug Boles joins us to take us through the changes happening to IndyCar's officiating during this off season. Plus, he tells us why he's busier now than during the season, what's going on with the turn 2 repave, and more! +++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shannon is the Founder & CEO of MyBya.com and the MyBya App, the author of The Lactate Revolution and a 4-time World Championships Triathlon top-10 finisher. This speed-focused talk is the third in a series that Shannon has prepared for us on using lactate data to improve training and performance.If you've got a topic to share, contact David Mitchell to learn more.

Support my work on Patreon- https://patreon.com/realdavejackson Join the Tales from the Backlog Discord server- https://discord.gg/kAqSBb6jH2 Buy me a coffee on Ko-fi- https://ko-fi.com/realdavejackson There is a certain type of atmospheric (usually) indie game that gets praised for its tone, vibes and emotional impact, but sometimes criticized for underbaked or limited gameplay mechanics. Walking sims used to get the brunt of this, but the same could also be said for games like Sword of the Sea director Matt Nava's most famous works, Journey and Abzu. Sword of the Sea may not be an intentional response to those criticisms, but it does add more "involved" gameplay into the fold, incorporating sand surfing and tricks into your verb set. It then begs the discussion- on paper, adding more involved gameplay is good, right? But is that always the case? Guest info: AndresPlays (he/him) * Twitch, Writing and More https://linktr.ee/andresplays93 * Follow on BlueSky https://bsky.app/profile/andresplays.bsky.social TIMESTAMPS * 0:00 Title Card * 0:19 Introductions * 4:50 Our Histories With Matt Nava's Games and Sword of the Sea * 7:43 Opening Thoughts About Sword of the Sea * 14:35 Game Setup and Visual Presentation * 20:00 Speed and Sand Surfing * 36:16 Music and Visual Presentation * 39:54 Lack of Punch and Impact * 56:01 Top-Level Story Thoughts * 1:01:05 Closing Thoughts and Recommendations * 1:06:24 AndresPlays- Writing, Streaming and Little Victories * 1:11:37 Spoiler Wall & Patron Thank-Yous * 1:14:28 Spoiler Section- Story Interpretations * 1:28:05 Hype Moments and Ending Music used in the episode is credited to Austin Wintory. Tracks used: From a drop, a flame, One drop remained, Unpredictable and joyous, Swimming in the sky, Sacred River, A city where none live Check out Dave on Geeks & Grounds analyzing Final Fantasy X https://www.geeksandgrounds.com/ Check out Dave on Pixel Project Radio analyzing NieR: Automata https://linktr.ee/pixelprojectradio Check out Dave on the King of Games 1999 https://linktr.ee/retrohangover Social Media: BlueSky- https://bsky.app/profile/tftblpod.bsky.social Instagram- https://www.instagram.com/talesfromthebacklog/ Cover art by Jack Allen- find him at https://linktr.ee/JackAllenCaricatures

Today's guest didn't just enter the music industry — he grew up inside it. He isn't just a Grammy-winning producer or a respected solo artist. He's one of the rare creatives who's built a career rooted in loyalty, advocacy, and taste — while learning in public and evolving in real time. And The Writer Is… FINNEAS! In this episode, he breaks down: Growing up in the industry without losing your footing The quiet flaw baked into today's music industry — and the one trait he's seen in every truly exceptional artistLoyalty over leverage — and why relationships still matterAdvocating for artists when you already have a seat at the tableLearning as you go without pretending you have it all figured out This one is grounded and essential for anyone trying to build something that actually lasts. A special thank you to our sponsors... Our lead sponsor, NMPA aka the National Music Publisher's Association. Your support means the world to us! And @splice the best sample library on the market, period. Chapters 0:00:00 Teaser 0:02:37 What FINNEAS Would Change About the Music Industry 0:07:40 “What Do You Do?” Identity & Being Multihyphenate 0:08:54 Why taste beats momentum 0:10:51 FINNEAS & Ashe (Not Just a Band Name) 0:12:51 From Workaholism to Efficiency 0:14:17 Tools, Shortcuts & Speed in the Studio 0:16:13 Him and Billie and Their Creative Differences 0:20:11 Stage Fright, SNL & Performing Under Pressure 0:24:23 Writing Songs for Film vs Albums 0:27:49 Writing “What Was I Made For? 0:30:46 Writing Honest Lyrics in LA0:32:48 Parenting, Legacy & Keeping Ego Out of the House 0:36:42 Creative Endurance: Why some artists last and others disappear 0:38:57 Homeschooling, Childhood & Creative Freedom 0:41:46 Professionalism as a Creative Advantage 0:44:42 Why some songs don't belong — and that's okay 0:46:45 Artists FINNEAS Would Love to Work With 0:48:46 How Not to Chase Trends: Why reference points should be old, weird, and far away 0:51:13 Albums Worth Sitting With: Listening deeply 0:53:06 Honesty, Family & Creative Trust 0:58:14 Love, Partnership & Sustaining Ambition 1:01:36 The Lowest Point of His Career 1:04:57 Separating Your Work From Your Worth 1:08:14 Knowing When to Pivot (Without Panicking) 1:11:04 Taste as a Long-Term Advantage 1:14:34 The Myth of Doing It All Yourself 1:17:55 Why Some Artists Plateau 1:21:11 Endurance vs Intensity: Why longevity favors consistency 1:24:33 Avoiding burnout in a high-output career 1:28:01 Creative Confidence Without Arrogance 1:31:14 Aging in the Industry While Staying Curious: Why relevance comes from curiosity, not youth 1:34:36 Learning to Say No 1:38:08 Fear as a Creative Signal 1:41:36 Advice to His Younger Self 1:45:01 What Still Excites Him About Music 1:48:33 Redefining a Successful Career 1:51:58 Building something that lasts without losing yourself Hosted by Ross Golan Produced by Joe London and Jad Saad Edit by Jad Saad Post Production by Pratik Karki Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.Follow Suzy on Twitter: @AskSuzyBizFollow Eliza Filby on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

One of the most anticipated episodes of The Remarkable Retail Podcast returns as Steve Dennis reviews and grades his annual retail predictions, offering a candid assessment of how the industry actually performed as 2025 unfolded. Known for balancing optimism with accountability, Dennis evaluates where macro forces, technology shifts, and retailer execution aligned—or diverged—from expectations.The episode opens with its regular news of the week segment, highlighting economic crosscurrents shaping retail performance. Despite multiple interest-rate cuts, housing-linked categories such as home improvement remain under pressure, with Home Depot forecasting modest growth at best. Tariffs emerge as a recurring headwind, squeezing margins for retailers like AutoZone and casting a long shadow over sourcing, pricing, and inventory strategies heading into 2026.Then its on to Part 1 of the predictions reckoning portion.A central theme is the continued rise of retail's “super-scalers.” Walmart, Amazon, Costco, and a small cohort of dominant players once again captured a disproportionate share of industry growth, reinforcing the idea that scale, price leadership, and operational excellence matter more than ever in a value-constrained consumer environment. Dennis argues that this concentration is not cyclical, but structural, driven by convenience, pricing power, and omnichannel capability. SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The biggest competitive advantage in banking right now isn't scale … it's speed. According to PwC, GenAI is reshaping the balance of power across financial services, and the banks that move fastest will define the next era of growth. In fact, 58% of banking leaders believe generative and agentic AI will be the single most transformative force in the industry over the next three years, and 55% already consider it their top investment priority—more than any other sector in financial services. What's truly disruptive is that AI is leveling the playing field. Smaller, more agile institutions now have access to the same intelligence, decision-making power, and client insights that once required massive scale. Speed—not size—is becoming the key differentiator. And this shift is pushing banks from asset-focused growth toward client-centered growth, where relevance, responsiveness, and rapid innovation drive real competitive advantage. Today, I'm joined on the Banking Transformed podcast by Sean Viergutz, Banking & Capital Markets Advisory Leader at PwC, to break down what this transformation means for leaders right now. We'll explore how banks can redesign operating models, build new capacity for growth, and turn AI from a cost-saving tool into a true driver of client value.

I've complained about franchisors — even great ones. But it wasn't until I experienced fear-based leadership firsthand that I truly understood what good partnerships actually look like.   In this solo episode of Franchise Secrets, I break down the partnership levers behind my best franchise deals — the exact ways partnerships have allowed me to scale across franchising, investing, advisory roles, and brand building without working nonstop or needing to own everything myself.   From early family partnerships to building Front Street, I walk through the real-world lessons that shaped how I evaluate partners today — including the difference between control and leverage, why fear kills franchise systems, and how the right partners help you build a much bigger pie.   If you're a franchisor, franchisee, or investor trying to grow smarter (not just harder), this episode will give you a framework you can actually use.   Timestamps:   00:00 – Complaining About Franchisors (Even the Great Ones) 02:25 – Why Leverage Is the Foundation of Great Partnerships 02:47 – Partnering With Family: Lessons From My Parents 04:47 – Why I Don't Need to Own 100% of the Business 06:53 – Lever #1: Distribution You Can't Buy Overnight 10:21 – Lever #2: Credibility and Becoming "The Franchise Guy" 14:03 – Lever #3: Speed, Alignment, and Moving Without Delay 18:04 – Lever #4: Insight and Specialized Expertise 22:03 – Lever #5: Capital and the Solo Salon Studios Story 30:32 – The Ultimate Test: When 1 + 1 Must Equal 11   Connect with Erik Van Horn:

The host talks you through straightening your entire house, washing the dishes, and speed cleaning the kitchen. She also explains how you can use this podcast to implement a system called "The Daily Five," which will help keep your home perpetually clean. Unlock subscriber-only episodes to get on the full program: Clean With Me | Listen While You Clean

In an era where consumers gather inspiration everywhere else, branded eCommerce sites face an existential crisis: prove your utility or become irrelevant. This episode examines how consumer expectations have shifted toward "get me what I want, when and how I want it," with 58% finding returns the most frustrating aspect of online shopping. We dissect why guest checkout remains a universal pain point and how brands can differentiate through seamless utility rather than flashy features.The Foundational Basis Matters MostKey takeaways:eCommerce sites have evolved from discovery engines to confirmation engines—customers arrive with pre-baked decisions seeking reassurance, not persuasion.Speed, clarity, and consistency are the new table stakes. Flashy features mean nothing if your site is slow, your checkout is clunky, or your shipping policy is unclear.Personalization should be engagement-based, not identity-based. Customers want relevance without creepiness—focus on their behavior in the moment, not invasive tracking.AI is an enabler, not the answer. Use it to understand cross-platform touchpoints and customer frustrations, not as a magic bullet for conversion. [00:04:06] "By the time they land on your site, they have pretty much created an idea of who you are, of what you offer, of what your product is. It's more on the choice confirmation bias...they don't want to be challenged. They just want to be reassured that they made the right decision." – Felipe Pose[00:14:00] "The role of the website has become more about clarity and reassurance, and not about communicating everything that you are, everything that you do, everything that you provide." – Felipe Pose[00:20:33] "I think that is one of the most powerful insights that we have gathered from many reports...they don't want to be really over targeted. They don't want identity based personalization. It's more based on what I want in this moment. What do I need from you? It's personalization based on engagement." – Felipe Pose[00:29:11] "If you are playing like a Jenga game...if you don't have a really strong foundation, if you don't have a site that is working correctly, a site that has some really slow pages, you have an unclear shipping policy...those are the things that will end up moving the needle the more." – Felipe Pose[00:32:46] "It's all about being prepared for the future and really understanding. Do I have everything I need today to be prepared for that? Because if you are on a really slow platform, something that is not scalable, you will not have a good experience today, even more so in 2026." – Felipe PoseAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Will artificial intelligence reshape the power grid, or will the inertia and complexity of today's infrastructure slow progress—or even redefine how large language models, chips, and datacenters are designed and located?  To meet the exponential rise in energy demand, parts of the industry have taken shortcuts—rapidly adding behind-the-meter capacity through open-cycle gas turbines - OCGT (such as the Titan 350 from Caterpillar) with little regard for environmental regulations. The mantra seems to be speed at any cost.  Is the AI boom we are witnessing justified—or sustainable? From a technological standpoint, certainly yes: AI capability is roughly doubling every seven months. But from a financial perspective, it is harder to defend—given the sky-high valuations, credit fuelled growth and mounting losses at many of the sector's biggest players.  The bigger question is what all this means for the energy system itself. How will AI be powered? What will it do to the cost of energy and the shape of our infrastructure? Will it accelerate—or hinder—the energy transition?  Hope is powerful—but it can also be blind. Between AI's explosive growth and the traditional energy system's entrenched realities, who will bear the cost?  These are the questions Laurent and Gerard pose to Andrew Perry, Director of the Energy Transition and Environment business unit at Faculty.ai, where he leads AI-driven innovation in the energy sector.   We have a heated debate, trying to honestly lay out the dilemmas in front of the industry. More insights in this excellent research by the FThttps://ig.ft.com/ai-power/Today's show is supported by the BMW Foundation Herbert Quandt. The BMW Foundation unites leaders from diverse sectors to develop solutions that foster an innovative economy and a future-proof society. A key focus is "Energy Transition & Climate Change," where the Foundation drives "International collaboration to accelerate the energy transition." With rising energy demands from AI and data centers, new partnerships, effective collaboration, and the exchange of science-based solutions and strategies are essential. That's why the BMW Foundation supports this podcast and brings these discussions to global stages by hosting the Energy Security Hub at the Munich Security Conference 2026, streaming live February 12–14. Learn more at www.bmw-foundation.org 

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies necessary to win at commerce. He arrives at today's podcast armed with two new sets of data about the platform shifts in CPG. Shifts that will demand deep organizational and process change for you to drive growth at a reasonable cost in the future.

Pressure felt like leadership (until it wasn't)Josh Epstein, President & Chief Business Officer at Coder, learned this the hard way.I've seen urgency do two very different things to teams.Sometimes it sharpens focus and everything moves faster.Other times, it creates stress, confusion, and quiet burnout—while leaders think they're “pushing for results.”Josh shared how early in his career, pressure felt like the right move… until it started costing trust and momentum.Increasing pressure wasn't creating more effort...or the results he expected.It was one uncomfortable shift (that felt slower at first)......that ended up making everything faster.We unpack the full story in this week's episode.So:

"It's a weird combination that makes a great picture. It's a complete mystery to me." -- Alec Soth "A portrait isn't a fact but an opinion—an occasion rather than a truth." -- Richard Avedon   In this episode, Antonio and Ward reflect on the recent passing of Martin Parr, talking through what they've long admired about his work, his move from black-and-white to color, his time at Magnum, and the way he photographed everyday life without smoothing out its edges. The conversation also drifts into a new idea Antonio picked up by accident at a Christmas market in Nebraska, where he connected with a nonprofit that helps formerly incarcerated people train for work in professional kitchens. He talks about why that idea stuck with him and how he's imagining photographing the space—both behind the scenes and through more formal portraits made in the kitchen itself. Speed skating becomes another thread, with Ward unpacking his weekend shooting a World Cup event in Calgary. Autofocus frustrations, missed shots, and the value of reviewing a rough first day all lead to a shift toward slower shutter speeds and motion-based images that felt more honest than frozen action frames. The episode also circles back to their previous conversation with motorsports photographer Jamey Price, offering a clearer recap of some of the racing terms and technical references that came up, grounding the discussion for listeners who may not live in that world.   Subscribe to our Substack Newsletter Help out the show by buying us a coffee! Support the show by purchasing Antonio's Zines. Send us a voice message, comment or question.   Show Links:   Antonio M. Rosario's Website, Vero, Instagram, Bluesky, and Facebook page Ward Rosin's Website, Vero, Bluesky, Instagram and Facebook page. Ornis Photo Website  The Unusual Collective Street Shots Facebook Page Street Shots Instagram     Subscribe to us on: Apple Podcasts Spotify Amazon Music iHeart Radio Deezer Podcast Addict

Black, Death, Speed, Thrash, Doom, Folk, Shred, Power, Prog & Traditional MetalPlaylists: https://spinitron.com/WSCA/show/160737/Black-Night-MeditationsWSCA 106.1 FM is non-commercial and non-profit.

AI competition now resembles warfare in speed and intensity. GPT-5.2 reflects that reality. We discuss where this leads.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI investments? Everywhere. AI training? .......

In this episode we'll talk about:Why rushing scatters your purpose, while precision strengthens itThe difference between pace and pressure — and how to stop forcing your lifeHow purposeful slowness deepens clarity, creativity, and spiritual alignmentWhy being everywhere dilutes your calling — and being exact amplifies itHow God meets you when you stop moving out of fear and start moving with intentionWhat happens when you trade urgency for accuracy in relationships, work, and personal growthand more. CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Answered Prayers Are Often Disguised As Uncomfortable BlessingsApple: https://apple.co/3HTDsjGSpotify: https://bit.ly/3JYc4l7

You say you want speed. But what you really want is relief.So you chase what feels lighter. New ideas. New paths. New distractions.It feels like movement. But it quietly slows you down.In this conversation with Eric, we expose why losing focus is not a productivity problem. It is a fear problem.And what it actually takes to stay with the one thing that matters when escape feels easier.Eric Rogell is a bestselling author and leadership expert who has spent years studying courage, presence, and what separates real strength from performative motion.INSIDE THE EPISODE• Why focus starts to feel heavy When pressure rises, your nervous system looks for relief. Distraction feels like speed, but it is not.• The hidden reason leaders drift Focus breaks when staying present requires courage. Escape is easier than commitment.• Where the old approach fails More discipline does not fix fear. Trying harder only adds weight.• The distinction that changes everything Focus is not about forcing attention. It is about choosing courage over comfort.• What to notice going forward Anytime something shiny pulls you away, ask what you are avoiding, not what you are missing.THIS EPISODE IS FOR• Founders who feel busy but slower than they used to• Leaders jumping between ideas that all feel urgent• High performers mistaking relief for progress• Anyone who knows their real work but keeps stepping away from itWHAT TO DO NEXTShare this with the founder who keeps changing direction but says they want momentum. Ask them this: “What would happen if you stayed?”Follow Dr. Yishai on LinkedIn: https://www.linkedin.com/in/dryishai/Book a Pattern Break Session on his LinkedIn page to feel the shift yourself.ABOUT THE PODCASTYou were built for speed. But right now you feel slower than you look on paper.Most founders try to outwork that slowdown. It only burns them out.The truth is simple.Your mind is the only machine your company doesn't upgrade.This show helps you fix that.Stop outworking the slowdown. Upgrade the machine. We make hyper-performance simple and accessible for every founder ready to unlock real speed.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some stories are composites. Results vary based on personal effort, context, and market conditions. Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2025 Yishai Barkhordari. All rights reserved.

In this Data Center Frontier Trends Summit 2025 session—moderated by Stu Dyer (CBRE) with panelists Aad den Elzen (Solar Turbines/Caterpillar), Creede Williams (Exigent Energy Partners), and Adam Michaelis (PointOne Data Centers)—the conversation centered on a hard truth of the AI buildout: power is now the limiting factor, and the grid isn't keeping pace. Dyer framed how quickly the market has escalated, from “big” 48MW campuses a decade ago to today's expectations of 500MW-to-gigawatt-scale capacity. With utility timelines stretched and interconnection uncertainty rising, the panel argued that natural gas has moved from taboo to toolkit—often the fastest route to firm power at meaningful scale. Williams, speaking from the IPP perspective, emphasized that speed-to-power requires firm fuel and financeable infrastructure, warning that “interruptible” gas or unclear supply economics can undermine both reliability and underwriting. Den Elzen noted that gas is already a proven solution across data center deployments, and in many cases is evolving from a “bridge” to a durable complement to the grid—especially when modular approaches improve resiliency and enable phased buildouts. Michaelis described how operators are building internal “power plant literacy,” hiring specialists and partnering with experienced power developers because data center teams can't assume they can self-perform generation projects. The panel also “de-mystified” key technology choices—reciprocating engines vs. turbines—as tradeoffs among lead time, footprint, ramp speed, fuel flexibility, efficiency, staffing, and long-term futureproofing. On AI-era operations, the group underscored that extreme load swings can't be handled by rotating generation alone, requiring system-level design with controls, batteries, capacitors, and close coordination with tenant load profiles. Audience questions pushed into public policy and perception: rate impacts, permitting, and the long-term mix of gas, grid, and emerging options like SMRs. The panel's consensus: behind-the-meter generation can help shield ratepayers from grid-upgrade costs, but permitting remains locally driven and politically sensitive—making industry communication and advocacy increasingly important. Bottom line: in the new data center reality, natural gas is here—often not as a perfect answer, but as the one that matches the industry's near-term demands for speed, scale, and firm power.

Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism. Read the transcript and notes for this episode on our website. Key Takeaways The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement. Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate. Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements. AI is changing how media and communications are handled, presenting both challenges and opportunities for growth. Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Have you heard of the "Purple Yellow Purple" detailing method? David Elliott from Pearl Nano and the Calling All Detailers Podcast shares a unique, three-step technique that many mobile detailers use to achieve an amazing shine and even fill in light micro-scratches on a vehicle's paint. The "Purple Yellow Purple" Process: Purple (Speed Coat): Start by cleaning the car with Speed Coat Ceramic Waterless Car Wash, which dissolves dirt on contact and leaves a nice initial shine. Yellow (Max Wax): Apply Max Wax Carnauba Spray Wax. This product contains micro-scratch fillers that help level the surface, giving the paint a much smoother and deeper appearance. Purple (Speed Coat): Finish the process by going over the car one more time with Speed Coat. This final layer locks in the filled scratches and boosts the ceramic finish, resulting in a look so good that customers might think you polished the car. This method is perfect for refreshing cars with feather scratches and maximizing the shine for your clients. Products Mentioned: Speed Coat (Ceramic Waterless Car Wash/Spray Sealant) Max Wax (Carnauba Spray Wax with Scratch Fillers) To try the Purple Yellow Purple method, you can purchase the products at PearlNano.com or call 808-779-7163. Hashtags #PurpleYellowPurple #SpeedCoat #MaxWax #CarDetailing #DetailingTips #MobileDetailing #CarWax #CeramicCoating #ScratchRemoval #DetailingHack #PearlNano #CallingAllDetailersCalling All Detailers - Helping Detailers Earn More Money. Create more SUCCESS through Knowledge, Motivation and the 10X Mindset. Plus incorperate Common Sense and Sales & Marketing Strategies. Be sure to use the best Detailing Supplies and Ceramic Coatings in the world. Pearl Nano. Grab your free Wholesale account at CallingAllDetailers.com Links to the websites are below. Watch my free, 16 chapter, online course all about how to 10X your detailing business: https://www.youtube.com/playlist?list=PLbQrc3JEe48FEqkR1hTNzhAMwDBS_6Y9Y Check out the Calling All Detailers Podcast (Business + Products + Community): https://open.spotify.com/show/2spT8MrFQPrl0rwpjo6cbN Join our Private Facebook group - a community of experienced detailers who use Pearl Nano products: https://www.facebook.com/groups/1071820092849444/ Sign up for your free wholesale account: https://callingalldetailers.com/pages/wholesale Launch your own brand of car care products: https://www.privatelabelcarcare.com/ or apply here: https://callingalldetailers.com/pages/private-labeling ------------------------- In this video, I share the PURPLE - YELLOW - PURPLE METHOD ------------------------- BEST PRODUCT-RELATED RESOURCES: The 18 Pearl Nano Products and Their Uses: https://youtu.be/Sev7EpsZDG0 Unboxing the Pearl Nano Sample Pack: https://youtu.be/oE5XYxTHmqM Selling Car Care Products? Which ones to begin with and why: https://youtu.be/oikt-NbtFL0 Launching Your Own Brand of Amazing Car Care Products: https://www.privatelabelcarcare.com/ Buy Pearl Nano - Retail/ DIY Detailers: PearlNano.com - https://pearlnano.com/ Buy Pearl Nano Wholesale for Detailing Professionals" CallingAllDetailers.com - http://CallingAllDetailers.com ---------- Follow me: • Instagram: https://www.instagram.com/callingalldetailers/ • Tiktok: https://www.tiktok.com/@pearlnano • YouTube: https://www.youtube.com/@callingalldetailers Facebook https://www.facebook.com/CallingAllDetailers My name is David Elliott, owner of Pearl Nano, LLC. I've been a car care product producer, marketer, and sales professional for over 28 years. I've sold car care products in over 100 countries and have worked with thousands of detailing professionals along the way. I'm a sales and marketing expert, designer, podcaster, retired military veteran with over 20 years of active duty in the US Air Force, father of three, longtime surfer and paddleboarder, and an avid sailing enthusiast and catamaran owner. It sounds cliche, but my job is to make you money! I do that by helping, teaching, and mentoring you. From a 10X mindset to motivation and driven dedication. It's all hard work, but it all comes from within. I also offer the best detail supplies in the world. If you don't believe me, order a sample pack and see for yourself. https://pearlnano.com/products/pearl-nano-sample-pack-with-coatings-pro-only For order directly, please contact: Sales@PearlNano.com #AutoDetailing #carcareproducts #privatelabelcarcare #MakeMoreMoney #Detailing #10XDETAIL #PEARLNANO #callingalldetailers #autodetail #ceramiccoating #detailingprofessionals

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Heute geht's um zwei Pizzen, ein Team – und warum dein Kopf manchmal wie ein überladener Geschirrspüler klingt. Du erfährst, warum Amazons berühmte Two-Pizza-Rule mehr ist als ein Meme und wie Teamgröße, Kommunikation und Tools deinen Cognitive Load heimlich in die Höhe treiben.Im Engineering-Kiosk-Adventskalender 2025 sprechen befreundete Podcaster⋅innen und wir selbst, Andy und Wolfi, jeden Tag kurz & knackig innerhalb weniger Minuten über ein interessantes Tech-Thema.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

United States v. Hatchet Speed

Hinch spent more than two weeks in the air this year, which he breaks down for us, before the guys go into the F1 championship finale, talking about what's to come for the sport in the years to come.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We've hit that time of year that guys go back "into the lab." This year you've diagnosed some other needs for your team, and the lab is changing from just being the weight room, to needing some speed development. In this episode, Joe and Daniel discuss the benefits of Athletic Speed and Movement to get your team faster and more explosive this offseason. They talk through Football Speed Training Progressions, how to coach speed without being a guru, and dveloping the correct skills for football speed.  

In this episode, Anthony speaks with Ela Saruhanoglu, an LSE Management student who secured a full-time investment banking role at J.P. Morgan for 2026 after converting her summer internship. Despite not having a traditional finance background or spring week, Ela shares how she built technical skills from scratch, leveraged curiosity, used productivity hacks, and developed a mindset that set her apart.(00:00) Ella's Journey to J.P. Morgan(01:21) Why Finance?(04:39) Learning Technicals(06:18) Purposeful Productivity(11:14) Balancing Uni & Applications(13:54) No Spring Week, No Problem(17:01) Preparing Ahead of Time(20:25) Managing Imposter Syndrome(24:05) Internship Tips: Visibility, Mindset, Speed(26:35) Knowing You Why

At Penn Woods Classical Academy, we believe education should shape both the mind and the heart. The Neighborly Love podcast by MindWolves explores the foundations of Christian classical education. It shows how this approach helps students seek truth, live with purpose, and love their neighbors well. Through biblical wisdom, meaningful stories, and practical insight, host Marc Casciani highlights the valuesContinueContinue reading "Neighborly Love Podcast, Episode 63 – Teaching for Mastery, Not Speed"

In this episode, Rich Kosak from the KISS tribute band Mr. Speed returns to the show to talk about his experiences at the recent "KISS Kruise: Land-Locked in Vegas" event (Nov 14-16, 2025) at Virgin Hotels Las Vegas. He talks about the negotiations related to performing at the event, the event related challenges his band faced during the weekend, how they kept the performances fresh for multiple shows, and future plans for Mr. Speed. We began the conversation with a quick discussion about Kennedy Center Honors Award.

#534 So Here It Is. The team choose perfect gifts, play games & make wishes for 2026. Lando's Xmas Eve, Cadillac's Xmas wish list & Lewis's gift to fans. Plus: All I Want For Christmas Is Some Speed - LIVE music from 20 Years On Speed.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com The future of healthcare payments depends on harmonizing payers, providers, and consumers through speed, transparency, and control. In this episode, Dylan Papa, Senior Vice President of Commercial Growth for Payments Optimization at Zelis, discusses how the healthcare payments ecosystem is shifting toward deeper collaboration, improved data utilization, and a more modern financial experience for everyone involved. He explains how providers increasingly seek secure, simple, and fast transactions—and how payers benefit when data empowers both sides to reduce denials, improve forecasting, and operate with greater clarity. Dylan also outlines how new consumer expectations are pushing healthcare toward more personalized benefit designs and transparent financial interactions. Looking ahead, he shares Zelis' vision of transforming payments from an administrative burden into a strategic asset through a unified platform that can harmonize fragmented systems, outdated technology stacks, and inconsistent treasury infrastructures. Tune in and learn how modern payment platforms are reshaping speed, transparency, and trust across the healthcare ecosystem! Resources Connect with and follow Dr. Kianor Shah on LinkedIn. Visit the Global Summits Institute website!

This week on The Price for Paradise Podcast, I sit down with TJ — co-owner of Legendary Sports Performance and coach at Legacy Performance Training here in Scottsdale. This is another trainer talks episode where we dig into the details behind real athletic development. TJ breaks down what athletes should be focusing on to level up their game — from training structure, programming principles, and speed development, to nutrition, recovery, and the mindset needed to compete at a higher level. If you're an athlete, coach, or anyone who wants to understand what actually moves the needle in performance, this episode has a ton of value.

In this episode, Carlos Gonzalez de Villaumbrosia interviews Zeb Hermann, General Manager, v0 at Vercel, the AI cloud platform recently valued at $9.3 billion. Zeb oversees v0, which has grown to 3.5 million unique users by fundamentally changing how developers and PMs build software.Zeb dives into the operational shifts required to transform developer workflows and increase velocity. He explains why Vercel prioritizes a "vetoe-based" culture over approvals and how AI tools are enabling a new era of "full-stack" designers and PMs who contribute directly to the codebase.What you'll learn:Speed as a Principle: How to move from an approvals-based culture to a "vetoes-based" culture.The "Full Stack" Team: Why the most effective teams have designers and PMs who ship their own PRs.Prototype to Production: Strategies for closing the gap between AI prototypes and production-ready applications.Key takeaways

 The 1910 Big Burn wasn't a wildfire — it was a firestorm that outran horses, erased towns in minutes, and nearly destroyed the entire U.S. Forest Service.In August 1910, a perfect storm of drought, wind, bad policy, and impossible conditions triggered one of the most devastating disasters in American history. This is the real story of the Big Burn—and why its lessons still matter.You'll learn how disaster conditions align, why suppression shaped modern megafires, and how Ranger Ed Pulaski saved his men against impossible odds.Tap subscribe so you don't miss the next twist in history.________________________________________Related Episodes / PlaylistsThe Big Burn's most relevant companion episodes:• Piper Alpha Disaster – https://youtu.be/eBoFtdwMr6E• Disaster Files Playlist – https://www.youtube.com/playlist?list=PLvguDu9efxtos3CO6X-8E05p-gX1riBPz________________________________________

fal is building the infrastructure layer for the generative media boom. In this episode, founders Gorkem Yurtseven, Burkay Gur, and Head of Engineering Batuhan Taskaya explain why video models present a completely different optimization problem than LLMs, one that is compute-bound, architecturally volatile, and changing every 30 days. They discuss how fal's tracing compiler, custom kernels, and globally distributed GPU fleet enable them to run more than 600 image and video models simultaneously, often faster than the labs that trained them. The team also shares what they're seeing from the demand side: AI-native studios, personalized education, programmatic advertising, and early engagement from Hollywood. They argue that generative video is following a trajectory similar to early CGI—initial skepticism giving way to a new medium with its own workflows, aesthetics, and economic models.Hosted by Sonya Huang, Sequoia Capital

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

2025 wasn't exactly a vintage year for WWE or AEW, but the highlights still SOARED. Simon Miller presents the 25 Best Wrestling Moments Of 2025...ENJOY!Follow us on Twitter:@SimonMiller316@WhatCultureWWEFor more awesome content, check out: whatculture.com/wwe Hosted on Acast. See acast.com/privacy for more information.

This five-game homestand's stuffed with speed. Hear award-winning columnist Dejan Kovacevic's Daily Shots of Steelers, Penguins and Pirates -- three separate podcasts -- every weekday morning on the DK Pittsburgh Sports podcasting network, available on all platforms: https://linktr.ee/dkpghsports Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran's marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Christina Panos on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This podcast shows you how to fully recover from OCD.Each episode breaks down the exact techniques and nuances that stop rumination, reduce compulsions, and help you retrain your brain out of the OCD cycle. We cover every major OCD theme, including:Pure-O OCDRelationship OCDHarm OCDReal Event OCDSO-OCD / Sexuality OCDReligious / Scrupulosity OCDCleaning & Contamination OCDPhysical CompulsionsAll other OCD subtypesMy goal is simple: clear guidance that actually works, explained in a way that is calm, direct, and easy to apply immediately.You can fully recover from OCD. Don't give up — you're not stuck, and your brain can change.

We welcome Moody's Mark Zandi, Moody's Chief Economist and one of the most influential and trusted macroeconomic voices shaping markets, policy, and business strategy worldwide. Zandi begins by explaining how today's consumer landscape is defined by a widening K-shaped economy—an income and wealth split decades in the making and now intensified by rising asset values and post-pandemic dynamics. Households at the top of the income spectrum are spending freely, while middle-class consumers remain pressured and those at the bottom struggle to keep up, borrowing to sustain purchases.Zandi also connects the affordability crisis to structural issues like housing supply, wage pressures, labor shortages, and the unpredictable impact of tariffs—which are simultaneously slowing job creation, lifting inflation, and clouding retailers' pricing strategies. He warns that delayed tariff pass-through may soon accelerate and that upcoming legal decisions could radically alter retail margins.Perhaps most striking is Zandi's analysis of AI's fingerprints on the labor market. He highlights rapidly rising unemployment among younger workers and the risk that productivity gains arrive faster than hiring can adjust—potentially tipping the economy toward recession just as retail faces profit pressure, concentration of growth among a handful of giants, and shifts in category performance.Before joined by Zandi, Steve and Michael dig into the retail headlines: strong BFCM e-commerce results , Buy Now Pay Later surging again, and evidence that AI-driven traffic is now materially influencing online demand. They examine the evolving performance of dollar stores, with Five Below delivering standout comps, the ongoing stampede to value, and whether the end of de minimis rules may reshape the bargain landscape.They then break down Macy's mixed but improving traction, tariff lawsuits led by Costco, and the broader retail question of whether top-line growth is increasingly profitless prosperity—a theme reinforced by margins squeezed across beauty, off-price, and specialty retail formats.In a quick recap of the most remarkable stories of the week Steve is stunned that Meta still invests heavily in the metaverse—even while shrinking budgets Michael questions whether defunct brands like Bed Bath & Beyond can meaningfully return in the Canadian retail market dominated by TJX, HomeSense, and IKEA.Expect the annual game of holiday discount chicken to intensify as promotions escalate, plus intriguing experiments like Netflix House in former department-store spaces—potentially hinting at new opportunities for mall real estate. SPECIAL OFFER for our listeners! SAVE 20% on registration for the all new Shoptalk Luxe event in Abu Dhabi January 27-29.For more info go to https://luxe.shoptalk.com/page/get-ticket and then register using our special code : RRLUXE20 About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

JONATHANBRILL is the Futurist-in-Residence at Amazon, Executive Chairman of the Center for Radical Change, and former Global Futurist and Research Director at HP. Ranked the #1 Futurist in the World by Forbes and “the world's leading transformation architect” by Harvard Business Review,Brill draws on decades of experience as an AI inventor, tech executive, and intelligence strategist. His teams have developed over 350 products, generating tens of billions of dollars in new revenue, and his work has transformed innovation at organizations from KPMG to the U.S. Secret Service. He's a featured expert on ABC News, CNBC, CNN, and CBS, and has taught at Harvard, Duke, CERN, and Stanford. His new book is AI and the Octopus Organization: Building the Superintelligent Firm

In "Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. About Wes Aretson Wes Arentson is a dedicated Senior Sales Manager, Logistics at SPS Commerce, empowering retail supply chains through innovative technology solutions. He is a recognized logistics sales leader with a strong track record of success at SPS Commerce, having consistently exceeded quota and earned prestigious honors like the Eagle Award and President's Club. At the core of his work is a deep commitment to the 3PL community, where he focuses on building strategic partnerships and enabling clients to better manage data and streamline operations using SPS Commerce's industry-leading technologies. Beyond driving sales success, Wes is a passionate Sales Coach and Mentor. He leads high-performing teams—including managing a team of 10 representatives across the U.S.—by fostering a culture of continuous learning and accountability. His leadership philosophy is focused on building strong relationships and delivering measurable results. Wes is also highly engaged in the industry, having served as a President and Board Member for the CSCMP Twin Cities Roundtable for over a decade. He holds a BA in English and Communication Studies from the University of Minnesota. He specializes in connecting world-class technology with the senior executives who control budget and strategy. About SPS Commerce SPS Commerce is the world's leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network. Key Takeaways: Optimize Speed to Revenue In "Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. Direct Correlation: Order-to-Cash Speed = Revenue Acceleration. The single most critical factor in optimizing revenue is the speed of your Order-to-Cash (O2C) cycle. Wes stresses that every inefficiency in processing orders, from receipt to payment, translates directly into delayed revenue. Streamlining O2C with efficient data exchange is the fastest way to pull cash forward. Stop Margin Leaks by Eliminating Disconnected Systems. Learn how disjointed or manual systems create costly margin leaks—the silent erosion of profitability. These leaks are often caused by the lack of connection between trading partner portals, forcing manual data re-entry and increasing the risk of chargebacks and penalties. EDI as the Foundation for Impeccable Data Quality. At the core of SPS Commerce's success is the commitment to data quality. Listeners will understand that clean, standardized, and automated data transmission via modern EDI is essential not just for compliance, but for enabling accurate forecasting and preventing operational errors for all SPS Commerce customers. Master Retailer Scorecards by Fixing Data Exchange. Achieving and exceeding Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)—the foundation of retailer scorecards and milestones—is non-negotiable. Wes explains that a failure to meet these standards is often a symptom of poor EDI connections or the lack thereof, not operational failure. Automated, accurate EDI is the fix. Accelerate Onboarding with Proven Compliance and Security. Wes highlights the comprehensive service offered by SPS Commerce, focusing on mapping, testing, compliance, and security. This end-to-end approach drastically shaves weeks off the process of onboarding new trading partners, ensuring systems are instantly compliant and secure, which minimizes risk and accelerates time-to-revenue. The EDI Advantage: Consolidate Portals and Win More Tenders. True efficiency moves beyond basic EDI compliance. By consolidating disparate retailer portals into one platform, you eliminate the "swivel-chair" chaos. This improved efficiency and performance not only stops margin leaks but directly improves your scorecard performance, helping you win more high-value tenders. Future-Proof Partnerships with Automated Data Strategy. The conversation culminates in the shift from tactical order management to a strategic, data-driven approach. Wes advocates for using centralized EDI to build continuous learning and accountability, allowing companies to focus less on manual data work and more on connecting world-class technology with senior executives who control budget and strategy. Learn More About Optimize Speed to Revenue Wes Arentson | Linkedin SPS Commerce | Linkedin SPS Commerce Woods Distribution Case Study Arcadia Cold Storage & Logistics Case Study Jay Group Case Study The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

On an all-new episode, host Joel Kim Booster sits down with the hilarious and thoughtful Jay Jurden to talk about Joel's impending nuptials! Jay has been married for a few years, and together with his husband for a long time before that, so he's an ideal person for Joel to chat to. They'll talk about what marriage means to them as gay men, the benefits of preventative couples therapy, balancing everybody's happiness, keeping a marriage happily open, and finally Jay explains why Megan Thee Stallion is making him believe in love this week. Joel Kim Booster: Psychosexual, Fire Island, Loot Season 3Jay Jurden: @jayjurden on socials, stand-up special Yes, Ma'am on Hulu Subscribe to SiriusXM Podcasts+ to listen to new episodes of Bad Dates ad-free. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well? In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business. In the intro, Memoir Examples and interviews [Reedsy, The Creative Penn memoir tips]; Written Word Media annual indie author survey results; Successful Self-Publishing Fourth Edition; Business for Authors webinars; Into the Drowning Deep by Mira Grant; Camino Portuguese Coastal on My Camino Podcast; Creating while Caring Community with Donn King; The Buried and the Drowned by J.F. Penn Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Sacha Black is the author of YA and non-fiction for authors and previously hosted The Rebel Author Podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romantasy. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Two models for selling direct: print on demand vs running your own warehouse. Plus, check out Sacha's solo Rebel Author episode about the details of the warehouse. Cashflow management Kickstarter lessons: pre-launch followers, fulfillment time, and realistic timelines How Sacha built a multi-six-figure business through TikTok with zero ad spend Matching your business model to your personality and skill set Building resilience: staff salaries, SOPs, and planning for when things change You can find Ruby at RubyRoe.co.uk and on TikTok @rubyroeauthor and on Instagram @sachablackauthor Transcript of the interview Joanna: Sacha Black is the author of YA and nonfiction for authors, and previously hosted the Rebel Author podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romance. So welcome back to the show, Sacha. Sacha: Hello. Thank you for having me. It's always a pleasure to be here. Joanna: I'm excited to talk to you today. Now, just for context, for everybody listening, Sacha has a solo episode on her Rebel Author podcast, last week as we record this, which goes into specific lessons around the warehouse in more detail, including financials. So we are going to come at this from a slightly different angle in our discussion today, which is really about two different ways of doing selling direct. I want us to start though, Sacha, in case people don't know your background, in case they've missed out. Can you just give us a quick recap of your indie author journey, because you haven't just come out of nowhere and jumped into this business and done incredibly well? Sacha's Indie Author Journey Sacha: No, I really haven't. Okay. So 2013, I started writing. So 12 years ago I started writing with the intention to publish, because I was writing before, but not with the intention. 2017 I first self-published and then two years after that, in 2019, I quit the day job. But let me be clear, it wasn't because I was rolling in self-published royalties or commissions or whatever you want to call them. I was barely scraping by. And so those are what I like to call my hustle years because I mean, I still hustle, but it was a different kind. It was grind and hustle. So I did a lot of freelance work. I did a lot of VA work for other authors. I did speaking, I was podcasting, teaching courses, and so on and so forth. 2022, in the summer, I made a realisation that I'd created another job for myself rather than a business that I wanted to grow and thrive in and was loving life and all of that stuff. And so I took a huge risk and I slowed down everything, and I do mean everything. I slowed down the speaking, I slowed down the courses, I slowed down the nonfiction, and — I poured everything into writing what became the first Ruby Roe book. I published that in February 2023. In August/September 2023, I stopped all freelance work. And to be clear, at that point, I also wasn't entirely sure if I was going to be able to pay my bills with Ruby, but I could see that she had the potential there and I was making enough to scrape by. And there's nothing if not a little bit of pressure to make you work hard. So that is when I stopped the freelance. And then in November 2023, so two months later, I started TikTok in earnest. And then a month after that, December the eighth, I went viral. And then what's relevant to this is that two days after that, on December the 10th, I had whipped up my minimum viable Shopify, and that went live. Then roll on, I did more of the same, published more Ruby Roe books. I made a big change to my Shopify. So at that point it was still print on demand Shopify, and then February 2025, I took control and took the reins and rented a warehouse and started fulfilling distribution myself. The Ten-Year Overnight Success Joanna: So great. So really good for people to realise that 2013, you started writing with the intention, like, seriously, I want this to be what I do. And it was 2019 when you quit the day job, but really it was 2023 when you actually started making decent money, right? Sacha: Almost like we all need 10 years. Joanna: Yeah. I mean, it definitely takes time. So I wanted just to set that scene there. And also that you did at least a year of print on demand Shopify before getting your own warehouse. Sacha: Yeah, maybe 14 months. Joanna: Yeah, 14 months. Okay. So we are going to revisit some of these, but I also just want as context, what was your day job so people know? Sacha: So I was a project manager in a local government, quite corporate, quite conservative place. And I played the villain. It was great. I would helicopter into departments and fix them up and look at processes that were failing and restructure things and bring in new software and bits and bobs like that. The Importance of Business Skills Joanna: Yeah. So I think that's important too, because your job was fixing things and looking at processes, and I feel like that is a lot of what you've done and we'll revisit that. Sacha: How did I not realise that?! Joanna: I thought you did know that. No. Well, oh my goodness. And let's just put my business background in context. I'm sure most people have heard it before, but I was an IT consultant for about 13 years, but much of my job was going into businesses and doing process mapping and then doing software to fix that. And also I worked, I'm not an accountant, but I worked in financial accounting departments. So I think this is really important context for people to realise that learning the craft is one thing, but learning business is a completely different game, right? Sacha: Oh, it is. I have learnt — it's wild because I always feel like there's no way you can learn more than in your first year of publishing because everything is brand new. But I genuinely feel like this past 18 months I have learnt as much, if not more, because of the business, because of money, because of all of the other legal regulation type changes in the last 18 months. It's just been exhausting in terms of learning. It's great, but also it is a lot to learn. There is just so much to business. Joanna's Attempts to Talk Sacha Out of the Warehouse Joanna: So that's one thing. Now, I also want to say for context, when you decided to start a warehouse, how much effort did I put into trying to persuade you not to do this? Sacha: Oh my goodness, me. I mean a lot. There were probably two dinners, several coffees, a Zoom. It was like, don't do it. Don't do it. You got me halfway there. So for everybody listening, I went big and I was like, oh, I'm going to buy shipping containers and convert them and put them on a plot of land and all of this stuff. And Joanna very sensibly turned around and was like, hmm, why don't you rent somewhere that you can bail out of if it doesn't work? And I was like, oh yeah, that does sound like a good idea. Joanna: Try it, try it before you really commit. Okay. So let's just again take a step back because the whole point of doing this discussion for me is because you are doing really well and it is amazing what you are doing and what some other people are doing with warehouses. But I also sell direct and in the same way as you used to, which is I use Bookfunnel for ebooks and audiobooks and I use BookVault for print on demand books, and people can also use Lulu. That's another option for people. So you don't have to do direct sales in the way that you've done it. And part of the reason to do this episode was to show people that there are gradations of selling direct. Why Sell Direct? Joanna: But I wanted to go back to the basics around this. Why might people consider selling direct, even in a really simple way, for example, just ebooks from their website, or what might be reasons to sell direct rather than just sending everything to Amazon or other stores? Sacha: I think, well, first of all, it depends on what you want as a business model. For me, I have a similar background to you in that I was very vulnerable when I was in corporate because of redundancies, and so that bred a bit of control freakness inside me. And having control of my customers was really important to me. We don't get any data from Amazon or Kobo really, or anywhere, even though all of these distributors are incredible for us in our careers. We don't actually have direct access to readers, and you do with Shopify. You know everything about your reader, and that is priceless. Because once you have that data and you have delivered a product, a book, merchandise, something that that reader values and appreciates, you can then sell to them again and again and again. I have some readers who have been on my website who have spent almost four figures now. I mean, that is just — one person's done that and I have thousands of people who are coming to the website on a regular basis. So definitely that control and access to readers is a huge reason for doing it. Customising the Reader Relationship Sacha: And also I think that you can, depending on how you do this model, there are ways to do some of the things I'm going to talk about digitally as well. But for me, I really like the physical aspect of it. We are able to customise the relationship with our customers. We can give them more because we are in control of delivery. And so by that I mean we could give art prints, which lots of my readers really value. We can do — you could send those digitally if you wanted to, but we can add in extra freebies like our romance pop sockets, that makes them feel like they are part of my reader group. They're part of a community. It creates this belonging. So I think there is just so much more that you can do when you are in control of that relationship and in control of the access to it. Joanna: Yeah. And on that, I mean, one of the reasons we can do really cool print books — and again, we're going to come back to print on demand, but I use print on demand. You don't have to buy pallets of books as Sacha does. You can just do print on demand. Obviously the financials are different, but I can still do foiling and custom end papers and ribbons and all this with print on demand through BookVault custom printing and bespoke printing. The Speed of Money Joanna: But also, I think the other thing with the money — I don't know if you even remember this, because it's very different when you are selling direct — you can set up your system so you get paid like every single day, right? Or every week? Sacha: Yes. Joanna: So the money is faster because with Amazon, with any of these other systems, it can take 30, 60, 90 days for the money to get to you. So faster money, you are in more control of the money. And you can also do a lot more things like bundling and like you mentioned, much higher value that you could offer, but you can also make higher income. Average order value per customer because you have so many things, right? So that speed of money is very different. Sacha: It is, but it's also very dangerous. I know we might talk about cashflow more later, but— Joanna: Let's talk about it now. Managing Cashflow With Multiple Bank Accounts Sacha: Okay, cool. So one of the things that I think is the most valuable thing that I've ever done is, someone who is really clever told me that you're allowed more than one business account. Joanna: Just to be clear, bank accounts? Sacha: Yes, sorry. Yeah. Bank accounts. And one of my banks in particular enables you to have mini banks inside it, mini pots they call it. And what I do with pre-orders is I treat it a bit like Amazon. So that money will come in — you know, I do get paid daily pretty much — but I then siphon it off every week into a pot. So let's just say I've got one book on pre-order. Every week the team tells me how much we've got in pre-orders for that one product and all the shipping money, and I put it into an account and I leave it there. And I do not touch it unless it is to pay for the print run of that book or to pay for the shipping. Because one of the benefits of coming direct to me is that I promise to ship all pre-orders early, so we have to pay the shipping costs before necessarily Amazon might pay for its shipping costs because they only release on the actual release day. But that has enabled me to have a little savings scheme, but also guarantee that I can pay for the print run in advance because I haven't accidentally spent that money on something else or invested it. I've kept it aside and it also helps you track numbers as well, so you know how well that pre-order is doing financially. Understanding Cashflow as an Author Joanna: Yeah. And this cashflow, if people don't really know it, is the difference between when money comes in and when it goes out. So another example, common to many authors, is paying for advertising. So for example, if you run some ads one month, you're going to have to pay, let's say Facebook or BookBub or whoever, that month. You might not get the money from the sale of those books if it's from a store until two months later. In that case, the cash flows the other way. The money is sitting with the store, sitting on Amazon until they pay you later. This idea of cashflow is so important for authors to think about. Another, I guess even more basic example is you are writing your first book and you pay for an editor. Money goes out of your bank account and then hopefully you're going to sell some books, but that might take, let's say six months, and then some money will come back into your bank account. I think this understanding cashflow is so important at a small level because as it gets bigger and bigger — and you are doing these very big print runs now, aren't you? Talk a bit about that. The Risks of Print Runs Sacha: Yeah. So one of the things I was going to say, one of the benefits of your sell direct model is that you don't have to deal with mistakes like this one. So in my recent book, Architecti, that we launched at the end of September, we did a print run of a thousand books, maybe about 3,000 pounds, something like that, 2,000 pounds. And basically we ended up selling all thousand and more. So the pre-orders breached a thousand and we didn't have enough books. But what made that worse is that 20% of the books that arrived were damaged because there had been massive rain. So we then had to do a second print run, which is bad for two reasons. The first reason is that one, that space, two, the time it's going to take to get to you — it's not instant, it's not printed on demand. But also three, I then had to spend the same amount of money again. And actually if we had ordered 2,000 originally, we would've saved a bit more money on it per book. So you don't — if you are doing selling direct with a print on demand model, the number of pre-orders you get is irrelevant because they'll just keep printing, and you just get charged per copy. So there are benefits and disadvantages to doing it each way. Obviously, I'm getting a cheaper price per copy printed, but not if I mess up the order numbers. Is Running a Warehouse Just Another Job? Joanna: So I'm going to come back on something you said earlier, which was in 2022 you said, “I realised I made a job for myself.” Sacha: Yeah. Joanna: And I mean, I've been to your store. You obviously have people to help you. But one of my reservations about this kind of model is that even if you have people to help you, taking on physical book — even though you are not printing them yourself, you're still shipping them all and you're signing them all. And to me it feels like a job. So maybe talk about why you have continued — you have pretty much decided to continue with your warehouse. So why is this not a job? What makes this fun for you? The Joy of Physical Product Creation Sacha: I wish that listeners could see my face because I'm literally glittering. I love it. I literally love it. I love us being able to create cool and wacky things. We can make a decision and we can create that physical product really quickly. We can do all of these quirky things. We can experiment. We can do book boxes. So first of all, it's the creativity in the physical product creation. I had no idea how much I love physical product creation, but there is something extremely satisfying about us coming up with an idea that's so integrated in the book. So for example, one of my characters uses, has a coin, a yes/no coin. She's an assassin and she flips it to decide whether or not she's going to assassinate somebody. We've actually designed and had that coin made, and it's my favourite item in the warehouse. It's such a small little thing, but I love it. And so there is a lot of joy that I derive from us being able to create these items. Sending Book Mail and Building Community Sacha: I think the second thing is I really love book mail. There is no better gift somebody can give me than a book. And so I do get a lot of satisfaction from knowing we're sending out lots and lots of book presents to people and we get to add more to it. So some of the promises that we make are: I sign every book and we give gifts. We have character art and, like I've mentioned before, pop sockets and all these kinds of things. And I get tagged daily in unboxings and stories and things like this where people are like, oh my gosh, I didn't realise I was going to get this, this, and this. And I just — it's like crack to me. I get high off of it. So I can't — this is not for everybody. This is a logistical nightmare. There are so many problems inherent in this business model. I love it. Discovering a Love of Team Building Sacha: And I think the other thing, which is very much not for a lot of authors — I did not realise that I actually really like having a team. And that has been a recent realisation. I really was told that I'm not a team player when I was in corporate, that I work alone, all of this nonsense. And I believed that and taken it on. But finding the right team, the right people who love the jobs that they do inside your business and they're all as passionate as you, is just life changing. And so that also helps me continue because I have a really great team. Joanna: I do have to ask you, what is a pop socket? Sacha: It's a little round disc that has a mechanism that you can pull out and then you — and it has a sticky command strip back and you can pop it on the back of your phone or on the back of a Kindle and it helps you to hold it. I don't know how else to describe it. It just helps you to hold the device easier. Joanna: Okay. I'm sure I wasn't the only one who was confused. I'm like, why are you doing electrical socket products? Know What Kind of Person You Are Joanna: But I think this actually does demonstrate another point, and I hope people listening — I hope you can sort of — why we are doing this partly is to help you figure out what kind of person you are as well. Because I can't think of anything worse than having lots of little boxes! And I've been in Sacha's thing and there's all these little stickers and there's lots of boxes of little things that they put in people's packages, which make people happy. And I'm like, oh, I just don't like packages of things. And I mean, you geek out on packaging, don't you as well? Sacha: Oh my goodness. Yeah. One of the first things I did when we got the warehouse was I actually went to a packaging expo in Birmingham. It was like this giant conference place and I just nerded out there. It was so fun. And one of the things that I'm booked to do is an advent calendar. And that was what drove me there in the first place. I was looking for a manufacturer that could create an advent calendar for us. I have two. I'm not — I have two advent calendars this year because I love them so much. But yeah, the other thing that I was going to say to you is I often think that as adults, we can find what we're supposed to do rooted in our childhood. And I was talking the other day and someone said to me, what toy do you remember from your youth? And I was like, oh yeah. The only one that I can remember is that I had a sticker maker. I like — that makes sense. You do like stickers. And I do. Yeah. Digital Minimalism vs Physical Products Joanna: Yeah, I do. And I think this is so important because I love books. I buy a lot of books. I love books, but I also get rid of a lot of books. I know people hate this, but I will just get rid of bags and bags of books. So I value books more for what's inside them than the physical product as such. I mean, I have some big expensive, beautiful books, but mostly I want what's in them. So it's really interesting to me. And I think there's a big difference between us is just how much you like all that stuff. So if you are listening, if you are like a digital minimalist and you don't want to have stuff around your house, you definitely don't want a warehouse. You don't want all the shipping bits and bobs. You are not interested in all that. Or even if you are, you can still do a lot of this print on demand. Then I think that's just so important, isn't it? I mean, did you look at the print on demand merch? Did you find anything you liked? The Draw of Customisation Sacha: Yeah, we did, but I think for me it was that customisation. We are now moving towards — I've just put an order in this morning for 10,000 customised boxes. We've got our own branding on them. We've got a little naughty, cheeky message when they flip up the flap. And it's little things like that that you can't — you know, we wouldn't have control over what was sent. So much of what I wanted, and some of the reasons for me doing it, is that I wanted to be able to sign the books. I was being asked on a daily basis if people could buy signed books from me, and it was driving me bonkers not being able to say yes. But also being able to send a website mailing list sign-up in the box, or being able to give them a discount in the box. I mean, I know you do that, but yeah, there was just a lot more customisation and things that we could do if we were controlling the shipping. Also, I wanted to pack the boxes, the books better. So we wanted to be able to bubble wrap things or we wanted to be able to waterproof things because we had various different issues with deliveries and so we wanted a bit more control over that. So yeah, there were just so many reasons for us to do it. Print on Demand Is Still Fantastic Sacha: Look, don't get me wrong, if I suddenly wanted to go off travelling for a year, then maybe I would shut down the warehouse and go back to print on demand. I think print on demand is fantastic. I did it for 14 months before I decided to open a warehouse. It is the foundation of most authors' models. So it's fantastic. I just want to do more. Joanna: Yeah. You want to do more of it. Life Stage Matters Joanna: We should also, I also wanted to mention your life stage. Because when we did talk about it, your son is just going to secondary school, so we knew that you would be in the same area, right? Sacha: Yeah. Joanna: Because I said to you, you can't just do this and — well, you can, you could ditch it all. But the better decision is to do this for a certain number of years. If you're going to do it, it needs time, right? So you are at that point in your life. Sacha: Yeah, absolutely. We — I mean, we are going to move house, I think, but not that far away. We'll still be in reachable distance of the warehouse. And yeah, the staying power is so important because it's also about raising awareness. You have to train readers to come to you. You have to show them why it's beneficial for them to order directly from you. Growing the Business Year Over Year Sacha: And then you also have to be able to iterate and add more products. Like you were talking earlier about increasing that average order value. And that does come from having more products, but more products does create other issues like space, which may or may not be suffering issues with now. But yeah, so for example, 2024, which was the first real year, I did about 73 and a half thousand British pounds. And then this year, where — as we record this, it's actually the 1st of December — and I'm on 232,000. So from year one to year two, it's a huge difference. And that I do think is about the number of products and the number of things that we have on there. Joanna: And the number of customers. I guess you've also grown your customer base as well. And one of the rules, I guess, in inverted commas, of publishing is that the money is in the backlist. And every time you add to your backlist and every launch, you are selling a lot more of your backlist as well. So I think as time goes on, yeah, you get more books. Kickstarter as an Alternative Joanna: But let's also talk about Kickstarter because I do signed books for my Kickstarters and to me the Kickstarter is like a short-term ability to do the things you are doing regularly. So for example, if you want to do book boxes, you could just do them for a Kickstarter. You don't have to run a warehouse and do it every single day. For example, your last Kickstarter for Ruby Roe made around 150,000 US dollars, which is amazing. Like really fantastic. So just maybe talk about that, any lessons from the Kickstarter specifically, because I feel like most people, for most people listening, they are far more likely to do a Kickstarter than they are to start a warehouse. Pre-Launch Followers Are Critical Sacha: Yeah, so the first thing is even before you start your Kickstarter, the pre-launch follow accounts are critical. So a lot of people think — well, I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. So we actually have a formula now. Somebody more intelligent gave this to me, but essentially, based on my own personal campaign data — so this wouldn't necessarily be the same for other people — but based on my campaign data, each pre-launch follower is worth 75 pounds. And then we add on seven grand, for example. So on campaign three, which was the most recent one, I had 1,501 pre-launch followers. And when you times that by 75 and you add on seven grand, it makes more or less exactly what we made on the campaign. And the same formula can be applied to the others. So you need more pre-launch followers than you think you do. And lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand because we drive so many people to that follow button. Early Bird Pricing and Fulfillment Time Sacha: And then the other thing that we do is that we do early bird pricing. So we get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. The second thing is it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you are paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. And the other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. That's one thing I did not even compute — the fact that we went from about 56,000 British pounds up to double that, and the time was exponentially more than double. So you do have to think about that. Overseas Printing and Timelines Sacha: The other lesson that we have learned is that overseas printing will drag your timelines out far longer than you think it does. So whatever you think it's going to take you to fulfil, add several months more onto that and put that information in your campaign. And thankfully, we are now only going to be a month delayed, whereas lots of campaigns get up to a year delayed because they don't consider that. Reinvesting Kickstarter Profits Sacha: And then the last thing I think, which was really key for us, is that if you have some profit in the Kickstarter — because not all Kickstarters are actually massively profitable because they either don't account enough for shipping or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So yeah, depending on what you want to do with your profit, for us it was all about buying more books, basically. Offering Something Exclusive Sacha: I think the other thing to think about is what is it that you are doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? Because you've done more Kickstarters than me. What do you think is the biggest lesson you've learned? Reward Tiers and Bundling Joanna: Oh, well I think all of mine together add up to the one you just did. Although I will comment on — you said something like 75 pounds per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. So my average order value, which I know is slightly different, but I don't offer things like book boxes like you have. So a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook, just with one ebook and maybe a bundle of ebooks. So you are never going to make it up to that kind of value. So I think this is important too, is have a look at what people offer on their different levels of Kickstarter. And in fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is I uploaded my book to ChatGPT and said, tell me, what are some ideas for the different reward tiers that I can do on Kickstarter? And it will give you some ideas for what you can do, what kind of bundles you might want to do. So I think bundling your backlist is another thing you can do as upsells, or you can just, for example, for me, when I did Blood Vintage, I did a horror bundle when it was four standalone horror books in one of the upper tiers. So I think bundling is a good way. Also upselling your backlist is a really good way to up things. And also if you do it digitally, so for ebooks and audiobooks, there's a lot less time in fulfillment. Focus on Digital Products Too Joanna: So again, yours — well, you make things hard, but also more fun according to you, because most of it's physical, right? In fact, this is one of the things you haven't done so well, really, is concentrate on the digital side of things. Is that something you are thinking about now? Sacha: Yeah, it is. I mean, we do have our books digitally on the website. So the last — I only had one series in Kindle Unlimited, and I took those out in January. But so we do have all of the digital products on the website, and the novellas that we do, we have in all formats because I narrate the audio for them. So that is something that we're looking at. And since somebody very smart told me to have upsell apps on my website, we now have a full “get the everything bundle” in physical and digital and we are now selling them as well. Surprising. Definitely not you. So yeah, we are looking at it and that's something that we could look at next year as well for advertising because I haven't really done any advertising. I think I've spent about 200 pounds in ads in the last four months or something. It's very, very low level. So that is a way to make a huge amount of profit because the cost is so low. So your return, if you're doing a 40 or 50 pound bundle of ebooks and you are spending, I don't know, four pounds in advertising to get that sale, your return on that investment is enormous for ads. So that is something that we are looking at for next year, but it just hasn't been something that we've done a huge amount of. A Multi-Six-Figure Author With No Ads Joanna: Yeah. Well, just quoting from your solo episode where you say, “I don't have any advertising costs, customers are from my mailing list, TikTok and Instagram.” Now, being as you are a multi-six-figure author with no ads, this is mostly unthinkable for many authors. And so I wonder if, maybe talk about that. How do you think you have done that and can other people potentially emulate it, or do you think it's luck? It's Not Luck, It's Skill Set Sacha: Do you know, this is okay. So I don't think it's luck. I don't believe in luck. I get quite aggressive about people flinging luck around. I know some people are huge supporters of luck. I'm like, no. Do I think anybody can do it? Do you know, I swing so hard on this. Sometimes I say yes, and sometimes I think no. And I think the brutal truth of it is that I know where my skill set lies and I lean extremely heavily into it. So what do I mean by that? TikTok and Instagram are both very visual mediums. It is video footage. It is static images. I am extremely comfortable on camera. I am an ex-theatre kid. I was on TV as a kid. I did voiceover work when I was younger. This is my wheelhouse. So acting a bit like a tit on TikTok on a video, I am very comfortable at doing that, and I think that is reflected in the results. Consistency Without Burnout Sacha: And the other part of it is because I am comfortable at doing it, I enjoy it. It makes me laugh. And therefore it feels easy. And I think because it feels easy, I can do it over and over and over again without burning out. I started posting on TikTok on November the 19th, 2023, and I have posted three times a day every day since. Every single day without stopping, and I do not feel burnt out. And I definitely feel like that is because it's easy for me because I am good at it. Reading the Algorithm Sacha: The other thing that I think goes in here is that I'm very good at reading what's working. So sorry to talk Clifton Strengths, but my number one Clifton Strength is competition. And one of the skills that has is understanding the market. We're very good at having a wide view. So not only do I read the market on Amazon or in bookstores or wherever I can, it's the same skill set but applied to the algorithm. So I am very good at dissecting viral videos and understanding what made it work, in the same way somebody that spends 20,000 pounds a month on Facebook advertising is very good at doing analytics and looking at those numbers. I am useless at that. I just can't do it. I just get complete shutdown. My brain just says no, and I'm incapable of running ads. That's why I don't do it. Not Everyone Can Do This Sacha: So can anybody do this? Maybe. If you are comfortable on camera, if you enjoy it. It's like we've got a mutual friend, Adam Beswick. We call him the QVC Book Bitch because he is a phenomenon on live videos on TikTok and Instagram and wherever he can sell. Anything on those lives. It is astonishing to watch the sales pop in as he's on these lives. I can't think of anything worse. I will do a live, but I'll be signing books and having a good old chitchat. Not like it's — like that hand selling. Another author, Willow Winters, has done like 18 in-person events this year. I literally die on the inside hearing that. But that's what works for them and that's what's helping grow their business models. So ah, honestly, no. I actually don't think anybody can do what I've done. I think if you have a similar skill set to me, then yes you can. But no, and I know that I don't want to crush anybody listening. Do you like social media? I like social media. Do you like being on camera? Then yeah, you can do it. But if you don't, then I just think it's a waste of your time. Find out what you are good at, find out where your skill set is, and then lean in very, very hard. Writing to Your Strengths and Passion Joanna: I also think, because let's be brutal, you had books before and they didn't sell like this. Sacha: Yep. Joanna: So I also think that you leaned into — yes, of course, sapphic romance is a big sub-genre, but you love it. And also it's your lived experience with the sapphic sub-genre. This is not you chasing a trend, right? I think that's important too because too many people are like, oh, well maybe this is the latest trend. And is TikTok a trend? And then try and force them together, whereas I feel like you haven't done that. Sacha: No, and actually I spoke to lots of people who were very knowledgeable on the market and they all said, don't do it. And the reason for this is that there were no adult lesbian sapphic romance books that were selling when I looked at the market and decided that this was what I wanted to write. And I was like, cool, I'm going to do it then. And rightly so, everyone was like, well, there's no evidence to suggest that this is going to make any money. You are taking a huge risk. And I was like, yeah, but I will. I knew from the outset before I even put a word to the page how I was going to market it. And I think that feeling of coming home is what I — I created a home for myself in my books and that is why it's just felt so easy to market. Lean Into What You're Good At Sacha: It's like you, with your podcasting. Nobody can get anywhere near your podcast because you are so good at it. You've got such a history. You are so natural with your podcasting that you are just unbeatable, you know? So it's a natural way for you to market it. Joanna: Many have tried, but no, you're right. It's because I like this. And what's so funny — I'm sure I've mentioned it on the show — but I did call you one day and say, okay, all right, show me how to do this TikTok thing. And you spent like two hours on the phone with me and then I basically said no. Okay. I almost tried and then I just went, no, this is definitely not for me. And I think that this has to be one of the most important things as an author. Maybe some people listening are just geeking out over packaging like you are, and maybe they're the people who might look at this potential business model. Whereas some people are like me and don't want to go anywhere near it. And then other people like you want to do video and maybe other people like me want to do audio. So yeah, it's so important to find, well, like you said, what does not work for you? What is fun for you and when are you having a good time? Because otherwise you would have a job. Like to me, it looks like a job, you having a warehouse. But to you, it's not the same as when you were grinding it out back in 2022. Packing Videos Are Peak Content Sacha: Completely. And I think if you look at my social media feeds, they are disproportionately full of packing videos, which I think tells you something. Joanna: Oh dear. I just literally — I'm just like, oh my, if I never see any more packaging, I'll be happy. Sacha: Yeah. That's good. The One Time Sacha Nearly Burnt It All Down Sacha: I have to say, there was one moment where I doubted everything. And that was at the end — but basically, in about, of really poor timing. I ended up having to fulfil every single pre-order of my latest release and hand packing about a thousand books in two weeks. And I nearly burnt it all to the ground. Joanna: Because you didn't have enough staffing, right? And your mum was sick or something? Sacha: Yeah, exactly that. And I had to do it all by myself, and I was alone in the warehouse and it was just horrendous. So never again. But hey, I learned the lessons and now I'm like, yay, let's do it again. Things Change: Building Resilience Into Your Business Joanna: Yeah. And make sure there's more staffing. Yes, I've talked a lot on this show — things change, right? Things change. And in fact, the episode that just went out today as we record this with Jennifer Probst, which she talked about hitting massive bestseller lists and doing just incredibly well, and then it just dropped off and she had to pivot and change things. And I'm not like Debbie Downer, but I do say things will change. So what are you putting in place to make sure, for example, TikTok finally does disappear or get banned, or that sapphic romance suddenly drops off a cliff? What are you doing to make sure that you can keep going in the future? Managing Cash Flow and Salaries Sacha: Yeah, so I think there's a few things. The first big one is managing cash flow and ensuring that I have three to six months' worth of staff salaries, for want of a better word, in an account. So if the worst thing happens and sales drop off — because I am responsible for other people's income now — that I'm not about to shaft a load of people. So that really helps give you that risk reassurance. Mailing Lists and Marketing Funnels Sacha: The second thing is making sure that we are cultivating our mailing lists, making sure that we are putting in infrastructure, like things like upsell apps. And, okay, so here's a ridiculous lesson that I learned in 2025: an automation sequence, an onboarding automation sequence, is not what people mean when they say you need a marketing funnel. I learned this in Vegas. A marketing funnel will sell your products to your existing readers. So when a customer signs up to your mailing list because they've purchased something, they will be tagged and then your email flow system will then send them a 5% discount on this, or “did you know you could bundle up and get blah?” So putting that kind of stuff in place will mean that we can take more advantage of the customers that we've already got. Standard Operating Procedures Sacha: It's also things like organisational knowledge. My team is big enough now that there are things in my business I don't know how to do. That's quite daunting for somebody who is a control freak. So I visited Vegas in 2025 and I sat in a session all on — this sounds so sexy — but standard operating procedures. And now I've given my team the job of creating a process instruction manual on how they do each of their tasks so that if anybody's sick, somebody else can pick it up. If somebody leaves, we've got that infrastructure in place. And even things down to things like passwords — who, if I unfortunately got hit by a car, who can access my Amazon account? Stuff like that, unfortunately. Joanna: Yeah, I know. Well, I mean, that would be tragic, wouldn't it? Sacha: But it's stuff like that. Building Longer Timelines Sacha: But then also more day-to-day things is putting in infrastructure that pulls me out. So looking more at staffing responsibilities for staffing so that I don't always have to be there, and creating longer timelines. That is probably the most important thing that we can do because we've got a book box launching next summer. And we both had the realisation — I say we, me and my operations manager — had the realisation that actually we ought to be commissioning the cover and the artwork now because of how long those processes take. So I'm a little bit shortsighted on timelines, I think. So putting a bit more rigour in what we do and when. We now have a team-wide heat map where we know when the warehouse is going to be really, really full, when staff are off, when deliveries are coming, and that's projected out a year in advance. So lots and lots of things that are changing. And then I guess also eventually we will do advertising as well. But that is a few months down the line. Personal Financial Resilience Sacha: And then on the more personal side, it's looking at things like not just how you keep the business running, but how do you keep yourself running? How do you make sure that, let's say you have a bad sales month, but you still have to pay your team? How are you going to get paid? So I, as well as having put staff salaries away, I also have my own salary. I've got a few months of my own salary put away. And then investing as well. I know, I am not a financial advisor, but I do invest money. I serve money that I pay myself. You can also do things like having investment vehicles inside your business if you want to deal with extra cash. And then I am taking advice from my accountant and my financial advisor on do I put more money into my pension — because did I say that I also have a pension? So I invest in my future as well. Or do I set up another company and have a property portfolio? Or how do I essentially make the money that is inside the business make more money rather than reinvesting it, spending it, and reinvesting it on things that don't become assets or don't become money generating? What can I do with the cash that's inside the company in order to then make it make more for the long term? Because then if you do have a down six months or worse, a down year, for example, you've got enough cash and equity inside the business to cover you during those lower months or years or weeks — or hopefully just a day. Different Business Models for Different Authors Joanna: Yes, of course. And we all hope it just carries on up and to the right, but sometimes it doesn't work that way. So it's really great that you are doing all those things. And I think what's lovely and why we started off with you giving us that potted history was it hasn't always been this way. So if you are listening to this and you are like, well, I've only got one ebook for sale on Amazon, well that might be all you ever want to do, which is fine. Or you can come to where my business model is, which is mostly even — I use print on demand, but it's mostly digital. It's mostly online. It's got no packaging that I deal with. Or you can go even further like Sacha and Adam Beswick and Willow Winters. But because that is being talked about a lot in the community, that's why we wanted to do this — to really show you that there's different people doing different things and you need to choose what's best for you. What Are You Excited About for 2026? Joanna: But just as we finish, just tell us what are you excited about for 2026? Sacha: Oh my goodness me. I am excited to iterate my craft. And this is completely not related to the warehouse, but I have gotten myself into a position where I get to play with words again. So I'm really excited for the things that I'm going to write. But also in terms of the warehouse, we've got the new packaging, so getting to see those on social media. We are also looking at things like book boxes. So we are doing a set of three book boxes and these are going to be new and bigger and better than anything that we've done before. And custom tailored. Oh, without giving too much away, but items that go inside and also the artwork. I love working with artists and commissioning different art projects. But yeah, basically more of the same, hopefully world domination. Joanna: World domination. Fantastic. So basically more creativity. Sacha: Yeah. Joanna: And also a bigger business. Because I know you are ambitious and I love that. I think it's really good for people to be ambitious. Joanna: Oh, I do have another question. Do you have more sympathy for traditional publishing at this point? Sacha: How dare you? Unfortunately, yeah. I really have learnt the hard way why traditional publishers need the timelines that they need. This latest release was probably the biggest that — so this latest release, which was called Architecting, is the reason that I did the podcast episode, because I learned so many lessons. And in particular about timelines and how tight things get, and it's just not realistic when you are doing this physical business. So that's another thing if you are listening and you are like, oh no, no, no, I like the immediacy of being able to finish, get it back from the editor and hit publish — this ain't for you, honey. This is not for you. Joanna: Yeah. No, that's fantastic. Where to Find Sacha and Ruby Roe Joanna: So where can people find you and your books online? Sacha: For the Ruby Empire, it's RubyRoe.co.uk and RubyRoeAuthor on TikTok if you'd like to see me dancing like a wally. And then Instagram, I'm back as @SachaBlackAuthor on Instagram. Joanna: Brilliant. Thanks so much for your time, Sacha. That was great. Sacha: Thank you for having me.The post Two Different Approaches To Selling Books Direct With Sacha Black And Joanna Penn first appeared on The Creative Penn.

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