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Boomtank Business Show with Carolyn Cole | Where Business Success And Happiness Meet
Today's guest on this episode of the Boomtank Business Show Podcast is Don Osmond, Jr. of the iconic 'Osmond Family of Entertainers'. Don chose a different path. He heads OZComm Marketing - his own company - helping large corporations and small business owners develop genuine story-based marketing and authentic marketing based strategies, from first glance evaluation to execution of complex campaigns. We talk his back story, present story, thoughts on authenticity, marketing, how he defines success and much more. Don is simply terrific. Tune in and enjoy! P.S If you like the podcast, please subscribe and leave a 5-star rating/review in iTunes. It really helps the show and I'll be sure to give you a personal "shout-out" in a future show episode. TY! https://boomtank.com
SHOW NOTES Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies. Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. Listen and Learn: Why you need a foundational story Discover why brands need to embrace mistakes Why not all clients are good clients Why brands need to embrace risks How to keep people's attention TO FIND DON ON LINKEDIN, CLICK HERE.
Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share. If you Google DzDon Osmonddz there’s a good chance you may find someone else with a similar name—Donny Osmond, Don’s father. Growing up in an entertainment family, they were often on the move. Don was born in Utah, but he often jokes that he grew up in a suitcase. After moving more than twenty times, he has gained more than his fair share of perspective and a knack for telling and retelling his stories. And of course, growing up as the son of an international entertainment icon provided a ringside seat for the ups and downs of the public life. After a particularly harsh season of media attention toward his family, Don entered into public relations with the misguided goal of becoming "the spin doctor of all spin doctors". Prior to going into public relations, Don studied at Brigham Young University, earning hisBachelor of Arts in communications. After a season of working as a professional in New York City as well as running his own public relations agency, Don attended the University of California Irvine’s Paul Merage School of Business. While working toward an MBA, Don began pulling together his expertise, and re-launched his company as OzComm Marketing—an interdependent marketing practice. The marketing philosophy employed at OzComm Marketing stems from Don’s lifetime experience in the entertainment industry, learning the art and strategy of transmedia storytelling. However, OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach. After years of education and experience, Don now knows that spin is not the answer at all; good marketing requires truth-telling and invitation. In fact, Don believes that authenticity is the only true value proposition that a company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences. Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing happily works with both small businesses and large corporations, and offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer. In both mediums, He waves the banner of authenticity, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position. Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a scuba-certified, professional bobsledder, though he has yet to use both skills simultaneously. He’s not ashamed to admit that he loves Legos and occasionally goes by "The Donfather". While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years—he does come from a musical family and live in the live music capital of the world, after all. Looking to connect? Find him on LinkedIn or Twitter [link these].He’ll be glad you did http://www.OzComm.Marketing
Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies. Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. What you’ll learn about in this episode: Don’s journey Why you need to just put one foot in front of the other and keep moving forward Why storytelling is so important in marketing Why a company’s most valuable asset is authenticity Why it’s so dangerous to assume that you’re smarter than your customers What Don learned from his father, entertainment icon Donny Osmond Why Don’s business OzComm focuses solely on strategy and how he helps his clients do the execution Why you need to reach outside of your organization for help Why you don’t need to spend time on all social networks equally and the dangers of automating too much Ways to contact Don: Website: ozcomm.marketing SXSW Speech on March 14: schedule.sxsw.com/2017/speakers/1553 Facebook: www.facebook.com/donosmond Twitter: @DonOsmond LinkedIn: www.linkedin.com/in/donosmond
After a childhood in entertainment surrounded by spin doctors, Don Osmond seeks to tell a company's authentic story. Find out what that means in this episode of Creation Curve Leadership. You can find out more at http://ozcomm.marketing and contact Don on Twitter at @DonOsmond
Don Osmond is a marketing professional, speaker, and writer focusing on authentic marketing to help businesses develop sound, branding strategies. Widely regarded as a marketing and communications thought leader, Don works with his business clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, Don’s approach to marketing incorporates lessons from the entertainment industry, which he integrates into effective business strategies. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spinning. Don believes that authenticity is the only true value proposition a company can offer, so he serves clients by developing genuine story-based marketing and authentic marketing strategies. What you'll learn about in this episode Don's background What he learned from his dad, Donny Osmond Why storytelling is so pivotal What Don's learned from Judy Robinett Why Don starts each day by being of value to his network How Don uses Audible to be a constant learner Doing the one thing you need to do each morning Don's soul-searching that led him to marketing The importance of integrity The major lesson Don learned about storytelling from his college English professor Operation, capital, and awareness: the three things your business comes down to Why you need to stick with processes and tweak them until they yield results How best to connect with Don: LinkedIn: www.linkedin.com/in/donosmond Twitter: @donosmond