Podcasts about mba

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robert Fitzpatrick, a Navy veteran, business consultant, fraternity brother (ΩΨΦ), and now the owner reviving his family’s historic Texas barbecue legacy. The conversation dives deeply into Fitzpatrick’s upbringing, his father’s groundbreaking barbecue business in 1950s Texas, his educational and military journey, his corporate career, and his decision to launch Dewey’s Barbecue Market in Skokie, Illinois—honoring his father’s original recipes and values. The interview blends entrepreneurship, legacy, cultural history, and personal transformation, while highlighting the courage of Fitzpatrick’s father and the humility and faith-driven foundation of his family. Purpose of the Interview The interview aims to: 1. Inspire entrepreneurship and legacy-building Fitzpatrick’s story showcases how family heritage and values can shape a business vision across generations. 2. Highlight resilience, faith, and leadership His upbringing in a household rooted in Christian humility, strong expectations, and boundary-breaking courage provides a blueprint for character-driven success. 3. Educate listeners on transitioning careers Fitzpatrick exemplifies pivoting from engineering and corporate consulting to pursuing passion-driven entrepreneurship. 4. Promote Dewey’s Barbecue Market The interview introduces the Chicago-area community—especially the Skokie region—to his upcoming restaurant built on a 70-year-old Texas barbecue tradition. Key Takeaways 1. A powerful family legacy rooted in courage Fitzpatrick’s father, Dewey, opened a barbecue restaurant in 1951—before desegregation—and insisted that Blacks and whites could eat together. He enforced respect and safety in his establishment, even confronting racist patrons. 2. Education was non-negotiable in the Fitzpatrick household Robert is the youngest of seven siblings, all college graduates; five hold master’s degrees. He himself holds an MBA and an MS in Management Information Systems. 3. A bridge between technology and business Fitzpatrick spent decades in consulting with major firms (EDS, Dell, Arthur Andersen, KPMG) focusing on business process improvement. His dual MS/MBA made him a translator between tech and finance. 4. Military discipline shaped his personal and professional life Served in the U.S. Navy from 1986–1990, plus reserve duty (including deployment to Iraq). Balanced military service with graduate studies and advancing his corporate career. 5. A calling to revive his father’s barbecue His wife recognized his talent early, telling him for years he should be barbecuing. A shortage of good Texas barbecue in Virginia pushed him to recreate his father’s recipes. 6. Skokie, Illinois: the ideal launchpad After moving to the Great Lakes Naval Base area for a federal role, Fitzpatrick began scouting locations. Skokie offered: active support from city leadership grants an ideal building community enthusiasm 7. Dewey’s Barbecue Market offerings Meats: brisket, sausage, hot links, smoked boudin (monthly special) Sides: potato salad (egg/mayo base), pineapple vinegar coleslaw, fried okra, smoked pinto beans Desserts: apple cobbler, blueberry cobbler, sweet potato pie, possibly fried pies Bread: sliced “light bread” for dipping—traditional Texas style Experience: dine-in with 60s–80s “feel-good” music 8. A commitment to doing things the right way Fitzpatrick refuses to launch unless he can deliver “the best product on the planet.” Focuses on simplicity, authenticity, and quality. Notable Quotes About his father and legacy “He said anybody who wants to eat here can eat here.”(His father defying segregation laws in the 1950s.) “I can call an undertaker or an ambulance. Which one do you prefer?”(Dewey enforcing respect from a belligerent white customer.) “That was my barbecue.”(On being raised around his father’s legendary pit.) About family and humility “We are firmly rooted in Christ. If you try to get too big, He has a way of humbling you.” “Seven kids, all with degrees… that’s normal to you. But we know that’s not normal.”(McDonald highlighting the family’s extraordinary achievement.) About his calling “If I didn’t think I was bringing the best product on the planet, I wouldn’t even do it.” “My wife tasted the barbecue and said, ‘This is what you need to be doing.’” About launching in Skokie “They really want me to be there… the economic development team didn’t treat it like just another restaurant.” Short 3–5 Sentence Summary (For Quick Use) In his interview with Rushion McDonald, Robert Fitzpatrick shares his journey from Navy veteran and Fortune 500 consultant to entrepreneur reviving his family’s historic Texas barbecue. He describes growing up with a courageous father who defied segregation in 1951 by serving Black and white customers together, and a family culture steeped in education, discipline, and humility. Fitzpatrick’s passion for barbecue and encouragement from his wife led him to bring his father’s 70-year-old recipes to Skokie, Illinois through Dewey’s Barbecue Market. The interview emphasizes legacy, faith, courage, and the pursuit of purpose. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robert Fitzpatrick, a Navy veteran, business consultant, fraternity brother (ΩΨΦ), and now the owner reviving his family’s historic Texas barbecue legacy. The conversation dives deeply into Fitzpatrick’s upbringing, his father’s groundbreaking barbecue business in 1950s Texas, his educational and military journey, his corporate career, and his decision to launch Dewey’s Barbecue Market in Skokie, Illinois—honoring his father’s original recipes and values. The interview blends entrepreneurship, legacy, cultural history, and personal transformation, while highlighting the courage of Fitzpatrick’s father and the humility and faith-driven foundation of his family. Purpose of the Interview The interview aims to: 1. Inspire entrepreneurship and legacy-building Fitzpatrick’s story showcases how family heritage and values can shape a business vision across generations. 2. Highlight resilience, faith, and leadership His upbringing in a household rooted in Christian humility, strong expectations, and boundary-breaking courage provides a blueprint for character-driven success. 3. Educate listeners on transitioning careers Fitzpatrick exemplifies pivoting from engineering and corporate consulting to pursuing passion-driven entrepreneurship. 4. Promote Dewey’s Barbecue Market The interview introduces the Chicago-area community—especially the Skokie region—to his upcoming restaurant built on a 70-year-old Texas barbecue tradition. Key Takeaways 1. A powerful family legacy rooted in courage Fitzpatrick’s father, Dewey, opened a barbecue restaurant in 1951—before desegregation—and insisted that Blacks and whites could eat together. He enforced respect and safety in his establishment, even confronting racist patrons. 2. Education was non-negotiable in the Fitzpatrick household Robert is the youngest of seven siblings, all college graduates; five hold master’s degrees. He himself holds an MBA and an MS in Management Information Systems. 3. A bridge between technology and business Fitzpatrick spent decades in consulting with major firms (EDS, Dell, Arthur Andersen, KPMG) focusing on business process improvement. His dual MS/MBA made him a translator between tech and finance. 4. Military discipline shaped his personal and professional life Served in the U.S. Navy from 1986–1990, plus reserve duty (including deployment to Iraq). Balanced military service with graduate studies and advancing his corporate career. 5. A calling to revive his father’s barbecue His wife recognized his talent early, telling him for years he should be barbecuing. A shortage of good Texas barbecue in Virginia pushed him to recreate his father’s recipes. 6. Skokie, Illinois: the ideal launchpad After moving to the Great Lakes Naval Base area for a federal role, Fitzpatrick began scouting locations. Skokie offered: active support from city leadership grants an ideal building community enthusiasm 7. Dewey’s Barbecue Market offerings Meats: brisket, sausage, hot links, smoked boudin (monthly special) Sides: potato salad (egg/mayo base), pineapple vinegar coleslaw, fried okra, smoked pinto beans Desserts: apple cobbler, blueberry cobbler, sweet potato pie, possibly fried pies Bread: sliced “light bread” for dipping—traditional Texas style Experience: dine-in with 60s–80s “feel-good” music 8. A commitment to doing things the right way Fitzpatrick refuses to launch unless he can deliver “the best product on the planet.” Focuses on simplicity, authenticity, and quality. Notable Quotes About his father and legacy “He said anybody who wants to eat here can eat here.”(His father defying segregation laws in the 1950s.) “I can call an undertaker or an ambulance. Which one do you prefer?”(Dewey enforcing respect from a belligerent white customer.) “That was my barbecue.”(On being raised around his father’s legendary pit.) About family and humility “We are firmly rooted in Christ. If you try to get too big, He has a way of humbling you.” “Seven kids, all with degrees… that’s normal to you. But we know that’s not normal.”(McDonald highlighting the family’s extraordinary achievement.) About his calling “If I didn’t think I was bringing the best product on the planet, I wouldn’t even do it.” “My wife tasted the barbecue and said, ‘This is what you need to be doing.’” About launching in Skokie “They really want me to be there… the economic development team didn’t treat it like just another restaurant.” Short 3–5 Sentence Summary (For Quick Use) In his interview with Rushion McDonald, Robert Fitzpatrick shares his journey from Navy veteran and Fortune 500 consultant to entrepreneur reviving his family’s historic Texas barbecue. He describes growing up with a courageous father who defied segregation in 1951 by serving Black and white customers together, and a family culture steeped in education, discipline, and humility. Fitzpatrick’s passion for barbecue and encouragement from his wife led him to bring his father’s 70-year-old recipes to Skokie, Illinois through Dewey’s Barbecue Market. The interview emphasizes legacy, faith, courage, and the pursuit of purpose. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Ben Choi has spent three decades across the technology ecosystem—as a product leader, founder, and venture investor—and today serves as a senior leader at Next Legacy Partners, where he helps oversee $3.5B+ invested across premier venture capital firms and early-stage startups.In this episode of Investing in Integrity, our host Ross Overline and Ben navigate the intersection of venture capital, philanthropy, and moral leadership. Ben shares how Next Legacy's flagship model is designed to multiply capital—and then give it away.From there, the conversation goes deeper than mechanics. Ben outlines the values that shaped his leadership and why generosity is often driven not by one motivation, but by the shared joy of impact beyond yourself.Finally, Ross and Ben wrestle openly with capitalism—how it's the best economic system ever tested at scale, it can still evolve to be even better, and what responsibility future finance leaders carry to make that a reality.Whether you're a student trying to define success or a senior leader shaping institutions, this episode is a masterclass in using capital with clarity, humility, and purpose.Meet Ben ChoiBen Choi is a Managing Partner at Next Legacy. He manages $3.5B+ in investments with premier venture capital firms and directly into early-stage startups. His venture track record includes pre-PMF investments in Marketo (acquired for $4.75B) and CourseHero (last valued at $3.6B). He previously ran product for Adobe Creative Cloud offerings and founded CoffeeTable, raising venture financing before selling the company.Ben studied Computer Science at Harvard University and earned his MBA from Columbia Business School. He lives in Los Altos with his wife, Lydia, their three sons, and a ball python.

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.Key TakeawaysPinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.Memorable Quotes"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]FAQsQ: What is the difference between Pinterest marketing and Pinterest advertising?A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.Q: How does Pinterest help my Google rankings?A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.Q: Can I target locally on Pinterest?A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.Q: What is the best way to test ad creatives cheaply?A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who is Mitchell?Mitchell Levy is a passionate advocate for purpose-driven business relationships. Through his work, Mitchell observed a common frustration among professionals on platforms like LinkedIn: many reach out without a clear purpose or differentiation, often leading with sales pitches rather than genuine value. Recognizing this disconnect, he champions the power of having a “North Star”—a clear vision and understanding of the problem you solve and the unique value you bring. Mitchell encourages business owners, regardless of their size, to approach networking with intention and a customer-centric mindset. His insights help professionals articulate their purpose and foster meaningful, effective connections in the digital age.Key Takeaways* Mitchell Levy reveals the power of clarity: leaders and business owners need a simple North Star—a CPOP—in under 10 words. When you know where you're headed, decisions get easier and credibility follows.* Tired of random LinkedIn messages? Mitchell shares why real connection starts when you understand who you truly serve and their real pain or joy. Purposeful outreach beats cookie-cutter pitches every time.* Small business? Big CEO? Mitchell's “executive abundance” works for all. Growth happens when you get clear on your purpose, your people, and the possibilities you can create. Alignment is everything.* Elevator pitches are overrated. What matters is knowing, in a few words, who you're helping and why. That's your true vibration—one you won't need to memorize, just live.* Want credibility? Keep learning, stay coachable, and be willing to reset your focus. Mitchell's path: clarity, purpose, connection. Change your story, and your impact grows—no matter your size.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Mitchell, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSexecutive coaching, credibility, LinkedIn sales tactics, business owners, CEOs, executive abundance, fast-growing companies, Inc 5000, Marshall Goldsmith 100 coaches, clarity, North Star, customer point of possibilities, CPOP, marketing cookie cutter, business scaling, founders, path to scale, leadership, business strategy, elevator pitch, business clarity, operating system of credibility, business growth, credibility expert, solopreneurs, company purpose, personal compass, decision-making, business differentiation, referral partners, customer focusSPEAKERMitchell Levy, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to five Questions over Coffee. Here is my coffee. Now be careful spill that, it's quite full at the moment. Mitchell. Yeah, well done. It's a Guinness, so well done. Mitchell Levy here is a leading executive coach, a global credibility expert and I'm looking forward to him walking through his process today talking to us a little bit about how he helps get leaders real credibility. So Mitchell, thank you for making a few minutes available to come and speak to us here on It's Not Rocket Science.Stuart Webb [00:01:06]:Five Questions over Coffee.Mitchell Levy [00:01:08]:My pleasure. Thanks for having me Stuart. Really nice to, really nice to engage with you.Stuart Webb [00:01:14]:Well that's terrific. So let's start by trying to understand the sort of person you're reaching out to with helping them with their credibility.Mitchell Levy [00:01:25]:You know it's interesting, I, I have two distinct audiences. So as an executive coach, so I'm part of The Marshall Goldsmith 100 coaches, some of the top executive coaches on the planet. And for that audience it is fast growing CEOs leading the future with executive abundance. Now in if you were in the U.S. i say Inc 5000, which basically is the, the top five, 5,000 fastest growing companies in the U.S. but yeah, since this is Australian, I'll just say fast growing company. So that is one group of one audience. And, and executive abundance is a new framework I'm introducing into the marketplace.Mitchell Levy [00:02:12]:It's been my executive coaching for years. But one of the things you, you asked me in the green room, how you doing? Last week I advanced to candidacy on my PhD program and so I am actually doing a dissertation and then we'll, we'll write a book, do coursework and chatbots on executive abundance.Stuart Webb [00:02:33]:On your Congratulations. Thank you doctor. Not a, not a, not an easy thing to do as I recall. So tell me a little more about sort of the people that you're helping that you've just sort of described. Give us an example of sort of things that they might have tried before and the ways in which you help them.Mitchell Levy [00:02:54]:Well so by the way, let me do the second audience and then you could tell me which one you want me to.Stuart Webb [00:02:59]:Oh, no problem.Mitchell Levy [00:03:00]:So the second audience is business owners escaping slimy LinkedIn sales tactics. Perfect. Perfect. That's exactly what I want to get right. It's, I've been on LinkedIn since before they were making money. Now a couple hundred thousand people could say that, but there's one thing I could say that nobody else in the planet can say and that is I was in the room with two, with two of the five founders And I was commissioned to have written and published the first book on LinkedIn. I've looked at a couple hundred thousand LinkedIn profiles and I have a system and approach that helps people drive one to one business relationships with people on LinkedIn. And I can do it at scale.Mitchell Levy [00:03:43]:And so it's the 5% on LinkedIn functionality that brings 80% of value. So that sort of answers that question for the business owner side. On the executive coaching side, the question is what sort of things, what have they tried before? You know, I think I'm going to generically say something and then you could, you could drill me in if we need to. Life is, and business is really, really simple.Stuart Webb [00:04:14]:It's not easy, right?Mitchell Levy [00:04:17]:And what's not easy about it is the fact that even if you know the answer in your heart, in your head, in your body, you know exactly what to do. There's chaos out there and there's these experts who have what I call marketing cookie cutter approaches. And so in, in your vernacular, there's a wicked problem they have and they're trying to solve it. They're going to go out and talk to a ton of people and they get such a diverse range of answers and then they hit one they like, but they don't hold on to it. And so for those that I work with on executive coaching, the first thing we need to do is establish the clarity, establish the playground they play and establish what I call their cpop, their customer point of possibilities. And that is in less than 10 words, where they're executing on their purpose. That's for the company or for the individual. And once you have that, then you can deploy an operating system of credibility.Mitchell Levy [00:05:23]:But until you have that, it's really hard to make decisions because you need a compass, you need a personal compassion that you can actually live by. You need your own North Star. And, and so that's, in terms of business, we need a North Star and that's, that's where we start. And after that, when I hang out with somebody who's doing executive coaching, I'm just, I'm just helping them understand how they're making decisions in their North Star, how they propagate it throughout the organization. It's, it's always fun to see and everyone's different. Some are really fast, some take a little bit more time, some need to fall down a couple of times so they can get up. But generally speaking, what I do is extremely simple, but apparently it's not so easy.Mitchell Levy [00:06:18]:Let me just try and link those two customer types together. In some way, I think something like LinkedIn requires somebody to have what you've just described in terms of the Northstar, what they're doing and be very clear about what their problem solution is. I see an awful lot of people on LinkedIn just sort of, you know, reaching out quite randomly to people, sending the immediate, why don't we just. Why don't we just cut to the chase? Buy my. Buy my stuff, buy my thing. And I find myself very frustrated by the fact they don't actually have, as you've just described it, a real purpose, a real point of differentiation, a real customer focus behind that message, because they're not able to actually articulate what it is they're actually going to do. So there's a great deal of sort of overlap between those two things that you've described, because business owners, even if they're small, need to have that North Star about what it is they're reaching out to do with LinkedIn and why they need to do it. Am I wrong?Mitchell Levy [00:07:24]:No, no, no. It's, it's a great observation. Thank you for seeing it. It shows a little bit about who you are. It turns out that if I'm working with a CEO with a couple hundred, couple thousand, tens of thousands employees, there's a lot more what to say, politics and vested interest and vested groups in place. When I'm working with a CEO who's a solopreneur, where they've got five or 10 people in their organization, it's a whole lot easier to make change. And so it's a different price point, a lot less expensive for the LinkedIn work. And it turns out that the lessons I learned in both places apply to each other.Mitchell Levy [00:08:14]:I call the LinkedIn guys mini executive abundance, even though I don't necessarily call it to them. In my mind, I, I'm deploying executive abundance at the individual level as well, which is a great way to. So it's, it's technically the same thing, but most of the time I don't, I don't say it that way.Stuart Webb [00:08:33]:Yeah. And thank you for. Thank you for sort of endorsing the fact that I had misunderstood it, because I do think that this idea of executive abundance applies to some smaller businesses. They just don't know it applies. They just don't recognize it in themselves. And I think a lot of business owners probably don't grow because they don't know how to do that. They don't know how to start to let themselves have that abundance. So talk to me a bit, a little bit Mitchell about.Mitchell Levy [00:09:01]:Well, I know you've got a valuable offer that you're going to put. And we've got this, we're going to have this in our vault, which I'm going to show now on screen, which is a www.systemize sys t e m I s e me free stuff. So you'll be able to get hold of some of the stuff that Mitchell is going to talk about there. So Mitchell, talk to me a little bit about the process that you go through. So if people were thinking I need to get and understand this guy a bit more, talk about the process. Talk about how you help them with this abundance as you're talking about.Mitchell Levy [00:09:38]:So we'll practice on you. Stuart, you've demonstrated that I should do that. What, what I ended up doing. And I'll share. This is actually what I do second, but I'm, I'm sharing on screen. Oh, not working at the moment. Looks like I, looks like I have a small problem with my, my screen sharing. So I will not do that.Mitchell Levy [00:10:00]:I ended up interviewing 500 thought leaders on, on credibility. And with those 500, I was able to articulate the definition of credibility, which turns out to be a good operating system. We live by credibility is the quality which we TR light. And it turned out that I unlocked a superpower. My superpower is deploying the framework of clarity. So I sit with any company, any human, help them articulate in less than 10 words where they're executing on their purpose. Now, I call that a C pop. Your customer point of possibilities, that's, that's that north star.Mitchell Levy [00:10:36]:That's the compass we're talking about. And Stuart, let's create that view. I looked at your LinkedIn, looked at your website. There's nothing wrong with it. There's nothing wrong. What I will promise you is that after you hear your C pop, you're going to go, oh, I have to make changes because it's just going to help focus you right. Now let me say something and I'm going to guess right away. I'm going to guess that you're in a 10%.Mitchell Levy [00:11:03]:And I'll tell you what I mean by that. When I share a C pop with somebody, I'm they. We as humans, we vibrate out of frequency. And so what happens is the, the C pop represents in words, the frequency you vibrate at. It's who you are. It's, it makes you feel aligned with who you are. I've done this over 1200 times and in 1200 cases, the person's Feeling aligned. Now here's the scary part.Mitchell Levy [00:11:37]:In 90% of the cases, they will get unaligned between two hours and two weeks because of the chaos and noise out there. I'm going to assume that you're going to be in the 10%. So we'll see next time we talk.Stuart Webb [00:11:49]:Right.Mitchell Levy [00:11:52]:Now, I also will tell you something else. I will give you the formula. It's a secret formula. And I will gift that to you and we'll go through the exercise together. When I was doing the interviews, I created a video and I would share the formula and say, listen, what I found so far. I created the video somewhere around interview 50. And what I said, what I found so far is even when somebody had the formula, only 2% would actually articulate their C pop. Because even with the formula, it's hard because we get stuck on this marketing cookie cutter stuff.Mitchell Levy [00:12:30]:And even after they got the video, they. There was still only 2% of people could walk in. So I'm gonna give you. I'm gonna give you in the audience the formula and we'll walk through it together. The C pop is less than 10 words, and it's really two components. The first is the who. And I'm gonna go in and ask you the questions. Who do you serve? If we're credible, we're servant leaders.Mitchell Levy [00:12:55]:So who do you serve? And the second piece is from their perspective. What is their pain point? Or what is their pleasure point?Stuart Webb [00:13:04]:Right.Mitchell Levy [00:13:05]:So let me ask you these questions. So who is it that you serve?Stuart Webb [00:13:10]:So I serve a business leader who has a really bright idea but doesn't know how to get that and make it into a positive business reality.Mitchell Levy [00:13:20]:Now, it's funny because you're LinkedIn says founders.Stuart Webb [00:13:26]:That's true. It is true.Mitchell Levy [00:13:28]:So when you think about where 80% of your revenue comes from, is it from corporate businesses and business leaders, or is it from founders? Or who. Who is it?Stuart Webb [00:13:38]:It's 80% comes from founders.Mitchell Levy [00:13:41]:Okay, so good thing I looked at your LinkedIn. All right, so from the. I think you said it, but I'm going to ask you both pain and pleasure, what's their primary pain point?Stuart Webb [00:13:58]:They have no ability or starting point to make that business strategy or business idea an actual reality in the marketplace. They are unable to articulate, possibly even to themselves, where they start to go from. This would be brilliant to. It is there and it's making me money.Mitchell Levy [00:14:29]:So you're talking about really founders, pre revenue founders.Stuart Webb [00:14:34]:Now, a lot of the people that I deal with are. They've already Got a product, but they've got one product. They need two because they want to scale. And the problem they have is I've got a great idea for my second product, but the way I did it first, but now I've got a small team, it doesn't work the second time.Mitchell Levy [00:14:57]:Interesting. Okay, so they, they have money because they've, they've been able to get something in the marketplace, but now they want to scale. Either scale what they're doing or scale into another product.Stuart Webb [00:15:14]:Essentially, yes.Mitchell Levy [00:15:16]:Oh, oh, Tell me how to get it wrong. Tell me what you got.Stuart Webb [00:15:20]:No, no, no, you're absolutely right by saying essentially, yes. The only other thing that I would add into that is there are. There are sometimes businesses who have managed to get that second product, but it's now tanking because they have got all the wrong. They're trying to do it the way they did it before, and therefore, you know, the, the mechanisms they're using are wrong for where they are because they're now a bigger company. You were talking about politics. They're now sort of saying, it's got to be done by other people, but it's got to be done my way, in the way that I started this. And that just doesn't work if they start instructing in that way. Whilst we're doing this.Mitchell Levy [00:15:55]:While we're doing this, Mitchell, I know you're just doing a bit of typing, such like, I'd invite anybody. If anybody's hearing this and thinking to themselves, I need to make comments or I need to actually sort of, you know, leap in. At this point, Mitchell and I will be monitoring the comments on LinkedIn after this. So if you've got questions or if you're looking at this and thinking, I want somebody to talk to me about this, post your questions there. I can guarantee Mitchell will get onto that and we'll answer your questions because he's that sort of guy.Mitchell Levy [00:16:22]:Thank you, Will. Interesting. Okay, give me a pleasure point, not a pleasure point of working with you, but we'll just fast forward to a period of time after they've had a chance to spend time with you. How are they feeling? What are they doing? What. What makes sense to them?Mitchell Levy [00:16:41]:Let me give you a very real example of that. Working with a company, the founders needed to start to scale something. We turned their service that was poorly defined couldn't be delivered because they couldn't really articulate it. It's now much more of a sort of defined product idea, although it's still a service, but it's got a Logo. It's got a description, it's got a series of processes which their staff can operate, and they're selling that multiple times per week. And it's now. It's now. Then they're now proud of it.Mitchell Levy [00:17:18]:They're now saying, I'll use the name of it. They're now saying, threat sure is a great product. It was a great idea, and now it's something which is actually making us money. And customers love it.Mitchell Levy [00:17:32]:Cool. Nice. Okay, thank you. So yours is easy.Mitchell Levy [00:17:42]:I don't want it to be easy, Mitchell.Mitchell Levy [00:17:44]:Let me rephrase that. Yours was really simple. And it was only after I started talking to you to see who I was seeing this morning that I. Because, remember, we talked in the green room. Should we do this live? And sometimes there's a lot of marketing, cookie cutter stuff that gets in the way, but everything you said reinforced. Wait, let me count the words. 1, 2, 3, 4, 6 words. Would you be happy if you could describe yourself?Mitchell Levy [00:18:11]:Wow. Okay, that is now. I will say now. This is where people. If you are watching this live and if you are going to go onto LinkedIn, you need six words. I have never been able to articulate this in six years. Six words. I can articulate it in two or three hours if you ask me to.Mitchell Levy [00:18:26]:But six words, that's impressive.Mitchell Levy [00:18:28]:So let me. Let me say that. Or just say less than 10.Stuart Webb [00:18:34]:Right?Mitchell Levy [00:18:34]:Because if you. If you think about it, and, and this is. This is for people paying attention. When you asked me my two audiences, I gave you my seat, my two C pops. C POP stands for customer Pointed Possibilities. So my executive coaching is nine words. Inc. 5000 CEOs leading the future with executive abundance.Mitchell Levy [00:18:55]:The goal when you share your CPOP is that the referral partner or the prospect says, oh, tell me more, Mitchell, what's this executive abundance thing?Stuart Webb [00:19:02]:Right? Or.Mitchell Levy [00:19:04]:Or the other one when I'm talking to a business owner. By the way, Stuart, you're a business owner, right? So when I talk to your founders or business owners, When I talk to business owners, it's business owners escaping slimy LinkedIn sales tactics. And I either get the laugh that you gave before or the visual reaction because you just remember being slimed recently.Mitchell Levy [00:19:23]:Yeah. Yeah.Mitchell Levy [00:19:24]:In either case, the goal when I share those words or is to paint a compass, to paint a. A playground that I plan. And then when I answer what comes next, I get more credibility because I've been so finite in terms of the playground. So in your particular case, your playground is six words. And I'm Putting it in chat, because I'm a visual person, so you could see it as well. But I'll share it out loud. Founders needing a path to scale.Mitchell Levy [00:20:01]:Brilliant.Stuart Webb [00:20:02]:Right?Mitchell Levy [00:20:03]:And so, by the way, once again, anybody who is watching this, that is such a brilliant summary. I could not. I couldn't have done. I couldn't have done that without Mitchell's help. But that is a fabulous summary.Mitchell Levy [00:20:18]:I'm going to say thank you. And it's. By the way, it's you. Because, by the way, although what happened, you're marketing cookie cutter stuff, which I'm glad I looked at your LinkedIn. You said the word founders, and that seemed important to me, so I had to ask you, where does 80% of revenue come from? Yeah, right. And it's. But other than that, everything you said reinforced. And you already have this on your LinkedIn.Mitchell Levy [00:20:46]:You have a couple other things which I might encourage you to remove. But everything you said reinforced. Having a path to scale. Even the pleasure point was talking about a path to scale.Stuart Webb [00:20:59]:Right.Mitchell Levy [00:20:59]:And so when you now have these six words, and by the way, what I was typing in on the back end is, I have a Mitchell Levy chatbot, and I said, if this is your C pop, what could the acronym path stand for? And I'm putting it in chat. We don't have to talk about it, but this is just my gift for you. You know, path could stand for, you know, basically, purpose, action. Ooh, team, and. And. And harmony. Sorry, I. It didn't cut.Mitchell Levy [00:21:37]:It didn't cut and paste really well. And then it talks about what. That what stuff is. But. But I think. I think the way to think about it for you is, is when you share with somebody. Let me do your. Tell me more, if you don't mind.Stuart Webb [00:21:54]:I'll.Mitchell Levy [00:21:54]:I'll do it. Because we're recorded. Right, so. And now a superpower I have is the ability to do this. It's a formula, and I've just done it over 1200 times, so it's easy. I'm happy for people to grab it. It's the who and the what. Who in the what comes before why.Stuart Webb [00:22:12]:Right.Mitchell Levy [00:22:12]:Just to be clear. Comes before Simon Sinexy. Who in the what comes first? It's a C Pop. And a ancillary superpower is if I know somebody C Pop most of the time, I could do their tell me more better than them until they feel good about it. So let me tell you, Stuart, what I mean by this. When in the future, when you share your cpop now, if somebody says to you, hey, what's your cpop? Now, maybe a couple hundred thousand people know this word, so most likely they're gonna say, who are you?Stuart Webb [00:22:45]:Right?Mitchell Levy [00:22:46]:What do you do? Who are you? And in that particular case, you need to put a.Stuart Webb [00:22:51]:A.Mitchell Levy [00:22:51]:A hook up front. The hook is, hey, there's an audience I spend a lot of time with, or there's an audience I do really well with, or my clients all get success in a certain area.Stuart Webb [00:23:01]:Right.Mitchell Levy [00:23:02]:Whatever the hook is. Then you do a pause, and then you say, founders needing a path to scale. Then you drop the mic, and then you may say something. Oh, let me tell you a little bit more. Listen, I work with a series of founders. A lot of times they've already put their first product out there. They've already been successful, and they need to scale. They need to get to the next level, and they get stuck.Mitchell Levy [00:23:29]:They either don't know how to move forward or they've already moved forward, but they've deployed what worked in the first product to the second, and it doesn't work. What I do is help them lay out the path that will allow them scale going forward.Mitchell Levy [00:23:45]:Mitchell, that is the best way I have ever heard somebody describe what is effectively an elevator pitch. You'd have heard elevator pitch. And they're all. They're all very difficult for people to do, and most of the time, they're not very good. So I'm not going to say that, because there are a lot of people on here will be offended by that. But that.Mitchell Levy [00:24:04]:Oh, I'm gonna say it. I'm gonna say to you and everyone else, if you've memorized an elevator pitch, please forget it.Mitchell Levy [00:24:13]:Yes.Stuart Webb [00:24:15]:Right, stop.Mitchell Levy [00:24:15]:Now.Mitchell Levy [00:24:16]:It comes from here. Your elevator pitch comes from your head. And your goal when you talk to somebody is you want them to feel the energy inside. You want them to feel your heart. So memorize the six words or nine words or three. A couple people have three words, right? So memorize your C Pop. But you won't have to memorize it. It's your.Mitchell Levy [00:24:38]:It's your vibrational energy. And then your.Stuart Webb [00:24:40]:Your.Mitchell Levy [00:24:41]:What would have been your elevated pitch is more the tell me more. Which you custom tailor to the person you're talking to.Stuart Webb [00:24:47]:Yeah, absolutely. I love what you're saying. Look, Mitchell, I could keep you here for another couple of hours, but I have a feeling you have important business to go and speak to other people who need this. Once again, I'm going to invite anybody listening live or in future, when you see this, drop comments into the comments Below, Mitchell, I know, will come back, give you some very, very good advice to try and get this sort of thing into your life, because we need more clarity. I am, as Mitchell has probably managed to sort of convince me. I spend a lot of my time with people who haven't got the clarity they need. And it is always difficult to get that clarity because in their own head, they're trying to rationalize, they're trying to sort of apply a set of rules. You know, they've done all the courses, they've read all the books, they've.Mitchell Levy [00:25:43]:They've been out and seen all the YouTube videos, and somehow that's actually created less clarity than if they just sat down and did a very simple exercise like Mitchell is doing here. So drop your questions, drop your comments. I know we can get some clarity back in the world. But Mitchell, how did you get to this? Where did you come from that this became your mission in life?Mitchell Levy [00:26:07]:It's really interesting, I think, what happened because of time. I'll try to do this super quick. My undergraduate was a Bachelor of Science in Stochastic and Deterministic Models of Operational Research. In essence, I was taught how to model. Well, as long as I could say the words and the syllables come out of my mouth, I'm still happy. And one day I won't be able to do that anymore, right?Mitchell Levy [00:26:34]:So.Mitchell Levy [00:26:36]:But I was taught how to model people and systems and improve them. And what I learned then I got an MBA, and as I mentioned previously, I'm doing the PhD thing, right? So what. What I learned was, although I only speak English and it's American English, and so it's bad English, I don't speak those multiple languages. I do speak multiple languages of functions, you know, so marketing. Funny. Marketing, talking to sales, talking to engineers. I mean, it's just, whoever you are, I could speak your language because I'm feeling the energy of what does it mean to be who you are? And then it was in 2019 that I went on a Napoleon Hill journey And I interviewed 500 thought leaders on credibility between 2019 and 2020. And so I.Mitchell Levy [00:27:27]:It turns out I asked everyone five questions. And the first question that just sort of magically appeared to me is, what's your C Pop? That's the first thing I wanted to. I wanted to learn from people. And. And it took me a couple years, post the interviews, post the TED Talk, post the book that I wrote on it. By the way, I've written 65 books. My 66 is the most important. It's the one I'm writing now called Executive Abundance.Mitchell Levy [00:27:57]:It took a number of years afterwards to really understand. As a matter of fact, what happened is I went to the Purpose Summit. Now, when you go to a summit called the Purpose Summit, you got a lot of people talking about purpose, bringing purpose into corporations, what people's purpose are. And, you know, everyone had a different definition and it meant many different things to different people. And at some point in time, I thought the C pop had to do with purpose. But as it turns out, the C pop is where one is executing on their purpose today.Stuart Webb [00:28:30]:Yeah, brilliant, right?Mitchell Levy [00:28:32]:And I'm like, oh, my God. And then once that started happening, and then. I'll give you one last. One last thing. It was about seven months ago, eight months ago. So, by the way, if you haven't figured this out, being credible means you're always learning, you're always growing, you're always coachable.Stuart Webb [00:28:47]:Right?Mitchell Levy [00:28:49]:About seven, eight months ago, I realized something, and this put everything into perspective. I've known this my entire life. I've been in Silicon Valley, started 20 companies, and sat on the board of a public firm.Mitchell Levy [00:29:01]:And.Mitchell Levy [00:29:01]:And I've known this my whole entire life, but have not ever executed on it until about seven or eight months ago. Sell them what they want, deliver what they need.Stuart Webb [00:29:13]:Yeah, brilliant.Mitchell Levy [00:29:14]:So let me. I'll just finish that. So what's interesting is I ended up spending five and a half years of my life focused on what people need. Clarity and credibility are what people need. It's not what they want. So you sell them something else, but behind the scenes. So I'll make a. I'll make an offer for you.Mitchell Levy [00:29:31]:And listen, there are many people who actually sell clarity, and they could still use the CPOP and what they work. So I do, once a month, I do a clarity session. Have your clients come with your client to one of my clarity sessions. Have them get their CPOP and then do your thing and do your magic, right? And. And it's. It's the. It's the partnership thing that we've been taught not to spend time on and not to focus on. But, you know, if you can bring your client to get a C pop.Mitchell Levy [00:30:03]:And. And then all of a sudden, everything you do from then out in is so much easier. You know, just an offer, if that's interesting here.Mitchell Levy [00:30:12]:Brilliant. Mitchell, I am very aware that there must be a question that you are waiting for that you are begging me to ask, but I haven't yet asked, and I am obviously unable to articulate that question because I don't know what it is. So what's the question you think I should have by now asked? And then clearly you're gonna have to answer it because I haven't yet thought about.Mitchell Levy [00:30:35]:You know, that's always my favorite. That's my favorite question.Mitchell Levy [00:30:39]:It's the one. It's one I like best because I don't have to do any work for that one.Mitchell Levy [00:30:43]:Yeah, you know, I didn't really, given I'm looking at the time, I didn't really have anything. I guess the. Probably the biggest question is it's along the lines of, Mitchell, what you did with Stuart was so simple and so straightforward and so quick. Why is it that Stuart didn't already know that? Or why? Why? If you say you've done this 1200 times and every time they've had the same reaction with Stuart, how come you're not known universally around the world? That would probably be the answer.Mitchell Levy [00:31:30]:And the answer.Mitchell Levy [00:31:32]:I'm still, I'm still grokking. I'm still trying to grok all that.Stuart Webb [00:31:35]:Right.Mitchell Levy [00:31:35]:Still trying to figure that out. The, the. A lot of the answers. There are many people who, who focus on clarity and focus on credibility and, and I think ultimately it's the best way I could think about it now. It really is what people need, but not exactly what they want. What I found is that 90% of. Of. Of people, or let's even go down to the C pop level, 98 of people don't know their C pop.Mitchell Levy [00:32:14]:And if you ask them if they have clarity, they're either going to say yes or they're going to say, I don't care, I don't need it. But 98% of people, 98% of the audience has figured out that. That understanding where they're executing their purpose in less than 10 words is not important to them yet. And so it's hard to imagine that you could sit with somebody and they could look at you and they could. They could actually present a summarized version of how you're showing up in the world so quickly. And, you know, there are people who watch us who would think it's staged, that we did it ahead of time.Stuart Webb [00:33:00]:Right.Mitchell Levy [00:33:01]:And it's not. So. But the answer, I don't. I don't know exactly. I just know that when I talk to somebody, whether it's a CEO of a large company, if, if you're my client, I'm going to stick with you and you're going to play in your playground.Stuart Webb [00:33:15]:Right.Mitchell Levy [00:33:16]:But if you're somebody who I'm just Sort of giving a gift to or you're. You've paid me to be in my clarity session. The it, it's so easy to get off track. It's so easy to get out of alignment that people often do. And they go, yeah, it was good talking to Mitchell for a period of time, but I didn't do anything with it. Right when and, and what I'll say to you is last week was also, it was a great gift. It's when I advanced a candidacy for the PhD. I also had a woman join me and apparently I had talked to her three years, three years earlier.Mitchell Levy [00:33:56]:And the first words out of my mouth, out of her mouth was, Mitchell, I've been thinking about you for the last three years. Which is one of those things that are really, you know, you know, how do I interpret that? And she goes, I was about ready to enter an extremely difficult chapter of my life. And what you gave me, that C pop was the best gift I've ever received in my life because it allowed me to actually pull myself out of that chapter to focus on my business. And I've served 259 clients over a five year period. Most of those came after year two because that's when you and I spoke. And I am just so honored to have spent time with you. That's an example of somebody who heard it, understood it and used it. And I did.Mitchell Levy [00:34:54]:I challenge anyone. If you get your C pop and I'm someone who supports you or where you could take the formula in the 2% and you can make it work for you, I'm going to encourage you to live it and see what happens. I guarantee that your life will be different.Stuart Webb [00:35:10]:Mitchell, that is a brilliant story to end on. I've got nothing very much else to say. I'm going to ask people if they would just go to this link www.systemize.me subscribe. You need to go to that link because that link is a link to a form which will allow me to send you an email and you will then get an email once a week when we have brilliant guests like Mitchell on. And you can just sit and learn from people like Mitchell because they are worth listening to. Mitchell, you have been an inspiration. I have got some words to add to my LinkedIn profile, but better than that, I've got some living to do now because I have now got a challenge from you to live up to something that you have set down as a standard for me. I cannot believe what you do and you should be world famous and I'm going to try and make it so.Stuart Webb [00:36:05]:Mitchell, thank you so much for spending a few minutes with us. I really appreciate it.Mitchell Levy [00:36:09]:Oh, Stuart, my. My pleasure. I. I look forward to whatever our next conversation and seeing who you are the next time I have a conversation with you.Stuart Webb [00:36:19]:Terrific. Thank you. Mitchell. Mitchell, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Advocacy can feel exhausting — especially in a profession that already demands so much emotionally and physically. In this powerful episode, we sit down with Bethany Montoya, MBA, BAS, RDH to talk about how to stand up for yourself, your patients, and your profession without sacrificing your well-being.   Bethany shares her personal journey through challenge, change, and growth — and how embracing the storm can actually make you stronger. From navigating the pressures of clinical life to stepping into new leadership roles, she reminds us that authenticity and community are essential tools in sustainable advocacy.   This conversation is honest, energizing, and filled with practical encouragement for hygienists who want to make a difference without burning out.   Connect with Bethany:

This episode discusses how accepted MBA candidates should go about asking for an increase in merit aid; the four situations a candidate might be in and their associated negotiating tactics; and detailed advice for approaching such an ask over the phone vs. email.

Today's guest is Payal Sinha, MBA, RHIA, CCDS, CDIP, CCS, CCS-P, CCDS-O, CRCR, CRC, director coding integrity and education at Montefiore Medical Center. Our intro and outro music for the ACDIS Podcast is “medianoche” by Dee Yan-Kay and our ad music is “Take Me Higher” by Jahzzar, both obtained from the Free Music Archive. Have questions about today's show or ideas for a future episode? Contact the ACDIS team at info@acdis.org. Want to submit a question for a future "listener questions" episode? Fill out this brief form!  CEU info: Each ACDIS Podcast episode offers 0.5 ACDIS CEU which can be used toward recertifying your CCDS or CCDS-O credential for those who listen to the show in the first four days from the time of publication. To receive your 0.5 CEU, go to the show page on acdis.org, by clicking on the “ACDIS Podcast” link located under the “Free Resources” tab. To take the evaluation, click the most recent episode from the list on the podcast homepage, view the podcast recording at the bottom of that show page, and click the live link at the very end after the music has ended. Your certificate will be automatically emailed to you upon submitting the brief evaluation. (Note: If you are listening via a podcast app, click this link to go directly to the show page on acdis.org: https://acdis.org/acdis-podcast/retrospective-pre-bill-reviews) Note: To ensure your certificate reaches you and does not get trapped in your organization's spam filters, please use a personal email address when completing the CEU evaluation form. The cut-off for today's episode CEU is Sunday, March 15, at 11:00 p.m. Eastern. After that point, the CEU period will close, and you will not be eligible for the 0.5 CEU for this week's episode. Today's sponsor: Today's show is brought to you by SmarterDx—Clinical AI that empowers your CDI team to review 100% of patient charts. Learn more at smarterdx.com. ACDIS update: Register for the 2026 ACDIS Conference, happening April 20‒23, in Chicago! (https://bit.ly/4qeFWdh) Respond to NAHRI's State of Revenue Integrity Industry Survey by March 30! (https://bit.ly/3PacA1Q) ACDIS members can read the new query compliance white paper now! (https://bit.ly/4b07Cxd) ACDIS members can listen to the February 12 Quarterly Member Call on query compliance now! (https://bit.ly/40pjXVF)

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, on Notable Leaders' Radio, I speak with Elizabeth Haggerty,  EVP Customer Solutions, America's Division, CRH. She highlights how navigating life's and career pivots, unexpected business challenges, and a life-changing health diagnosis led her to discover untapped reserves of courage and resilience, offering real-life strategies to thrive through uncertainty and continual growth. In today's episode, we discuss: Adopt the "one foot in, one foot out" approach. When considering a new role or industry, bring core skills you already have while stretching into new territory, so you're growing without completely untethering yourself. Let your setbacks refine, not define, you. When a business is sold, or a role ends abruptly, even through being fired, treat it as a painful but powerful pivot point, not a verdict on your worth or future potential. Integrate joy and self-care into your life. Make space for passions, hobbies, and relationships outside of work. These experiences not only enhance your overall well-being but also give you energy and perspective to face professional challenges with renewed spirit. Redefine your identity beyond job titles. Reflect on how external achievements and positions have shaped your sense of self. Shift your focus from titles to your skill sets, values, and unique contributions. This empowers you to navigate transitions and derive fulfillment from multiple aspects of life. Release the need to do everything alone. Accept that asking for help is a sign of wisdom, not weakness. Rely on your team's expertise and focus on asking insightful questions. This collaborative approach strengthens outcomes and develops your leadership. Guest Bio: Elizabeth Haggerty is a high-impact executive with over a 35-year history of driving growth and profitability in the building products industry.   Starting in the HVAC industry leading global product and channel P&Ls before transitioning to the industrial material products space where she has led large P&L businesses and key customer growth strategies.   Liz has experience in green fielding businesses as well as leading turn arounds and corporate carve-outs.   All of this done through building and developing high performing teams and investing in leadership development.  She has a bachelor's and master's degree in metallurgical engineering and an MBA.  Elizabeth has been recognized by:  Glass Magazine as one of the industry's Most Influential People,  Engineered Systems Magazine as 20 Women to Watch  HVAC and by Industry Week for women in manufacturing.   She was also recognized by the Manufacturing Institute a Women in Manufacturing Step Ahead Honoree in 2021. Website/Social Links LinkedIn: https://www.linkedin.com/in/elizabeth-haggerty-81885115/  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Sanjoy Paul is an Indian-American computer scientist, engineer, and innovation leader (born January 22, 1962). He currently serves as Executive Director of Rice Nexus (Rice University's premier innovation and prototyping hub) and AI Houston, as well as Associate Vice President for Technology Development at Rice University, where he also lectures in Computer Science.He is a Fellow of the IEEE (FIEEE) and was recently elected a Fellow of the National Academy of Inventors (FNAI) in 2025 for his contributions to AI, IoT, and related technologies. With 95 patents to his name, his work focuses on integrating artificial intelligence/machine learning, Internet of Things (IoT), computer networking, 5G, and extended reality (XR) to create intelligent systems for industries like healthcare, energy, manufacturing, and space.His career includes senior roles such as Managing Director at Accenture Technology Labs (leading R&D in robotics, 5G, digital twins, and AI), Global Digital Head at Wipro, leadership positions at Infosys, Bell Labs, and as Founder/CEO of RelevantAd Technologies. He holds a B.Tech from IIT Kharagpur (1985), a PhD in Electrical Engineering from the University of Maryland (1992), and an MBA from Wharton (2005).

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.[02:53] Pinterest: least skipped ad platform vs. YouTube.[04:02] Pinterest is a search engine for images.[07:04] You cannot be on ChatGPT if not on Google.[08:15] Claiming your Pinterest business account.[10:02] Earned media — only Pinterest offers it.[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.[19:00] Tuna on WebMCP and AI impact on SEO.[21:56] Google crawl budget: 15 MB down to 2 MB.[23:35] 67% of Google searches result in zero clicks.[33:09] Why GoDaddy is not scalable.[40:03] Mark: WordPress — own your website.[58:45] Pinterest + Google Search Console: the perfect blend.[60:30] Case study: 54.1M to 154M impressions organically.[73:49] Shira: evergreen content still generates leads.[79:50] SEO scorecard tool — 10 questions, instant report. 93:01] 97% of Pinterest searches are unbranded.[95:32] Pinterest and Amazon partnership.Memorable Quotes"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads.""If you drop the P, it's interest. Pinterest is interest, literally.""You build a house on land you don't own." — Mark, on closed-source builders."Keep putting out your message, even when nobody's watching, because someone is." — Shira"67% of Google searches don't result in a click. That's a culture shift." — TunaFAQs AnsweredIs Pinterest social media?On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.What is earned media?When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.Why not GoDaddy?It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.How long does Pinterest SEO take?It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.Key TakeawaysClaim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded. Own your site on WordPress. Evergreen content compounds and generates leads long after posting.KeywordsPinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is not coming for sales. It is already here. In this episode of Sales Lead Dog, Victor Antonio joins us to break down what AI agents really mean for sales teams, sales leaders and the entire buying process. Victor's background is rare. Electrical engineering. MBA. Global sales leadership. President of global sales and marketing for a $420M company. VP of international sales for a Fortune 500 organization. Today, he is one of the most recognized sales educators in the world and author of The Future of Selling: The Rise of AI Agents. This conversation goes beyond ChatGPT. We dive into AI agents, agent-to-agent communication, model context protocols, and how buying behavior is changing faster than most sales teams realize. The biggest shift is not just how we sell. It is how customers buy. And most organizations are not ready.

Most entrepreneurs kill their impact by hiding behind a mask. Alejandro Sanoja reveals the power of authentic personal branding — and how Latino professionals can leverage their stories to stand out without sacrificing their true selves.In this compelling episode, Alejandro shares his journey from Venezuela to the US, showing how survival-driven mindsets can hold us back from reaching the next level. He breaks down the cultural differences in communication, authority, and networking — plus practical strategies to shift from surviving to thriving in a new environment. You'll discover how to craft a memorable personal story that resonates, the role of content in leveling the playing field for introverts, and why authentic influence beats loudness every time.#LatinoLeadership #PersonalBranding #CulturalInsights #AuthenticSucess #EmpowermentJourneyAlejandro's Social Media:LinkedIn: https://www.linkedin.com/in/alejandrosanoja/Email: asanoja@latinpresarios.comWebsite: https://latinpresarios.com/Randy's Social MediaInstagram: @randygmz.mbaFacebook: Randy Gomez Mba EALinkedIn: Randy Gòmez, MBA, EA

Susan Akbarpour is an Iranian-American serial entrepreneur, investor, philanthropist, and venture capitalist based in Silicon Valley. She began her career as an investigative journalist in Iran before immigrating to the United States in 1997. With over 30 years of experience building innovative products and businesses in technology, media, advertising, finance, retail, and more, she is best known as the co-founder and CEO of Mavatar Technologies (launched in 2011), a consumer-centric e-commerce platform focused on personalized shopping experiences and ending the "consumer as product" model in digital advertising. She holds an MS in Management (MSx '10) from Stanford University Graduate School of Business, where she founded the @Akbarpour Aalaei Fellowship to provide need-based scholarships for Farsi-speaking MBA, MSx, or PhD students. Thanks to Strike Social for sending me.

We have a classic episode for you. Conquer prediabetes and diabetes prevention! We're joined by Dr. Scott Isaacs, who provides essential pearls on navigating  screening tests for diabetes and prediabetes, identifying atypical cases of prediabetes, and individualizing management of prediabetes with lifestyle changes and medications.Claim CME for this episode at curbsiders.vcuhealth.org!Patreon | Episodes | Subscribe | Spotify | YouTube | Newsletter | Contact | Swag! | CMEShow Segments Intro Case from Kashlak Why screen for prediabetes and diabetes? Who to screen for prediabetes and diabetes How to screen for prediabetes and diabetes Role of the physical exam Explaining a diagnosis of prediabetes to patients Atypical types of prediabetes Management of prediabetes: lifestyle changes Management of prediabetes: medications Outro Credits Producer, Writer, and Show Notes: Malini Gandhi MD Infographic and Cover Art: Zoya Surani Hosts: Matthew Watto MD, FACP; Paul Williams MD, FACP    Reviewer: Sai Achi MD,MBA,FACP Showrunners: Matthew Watto MD, FACP; Paul Williams MD, FACP Technical Production: PodPaste Guest: Scott Isaacs MD DisclosuresDr. Isaacs reports no relevant financial disclosures. The Curbsiders report no relevant financial disclosures. Sponsor: BabbelGet up to 60% off at Babbel.com/CURB. Sponsor: MedStudy QbankStudy less. Remember more. Pass confidently. Medstudy.com/Curbsiders CURB15 for 15% offSponsor: UPenn GSELearn more about our master's program, explore our certificate option, and sign up for an application fee waiver code. Take the next step in advancing medical education—visit www.gse.upenn.edu/curbsiders. Sponsor: LocumstoryWhether you're simply curious or seriously considering a change, pop by Locumstory.com to see if it's something that makes sense for you

In this episode of Retirement Reality, Louis shares how a mid-year layoff after 32 years in tech became an unexpected doorway to something lighter, calmer, and more intentional. At 57, he is weighing recreational employment against full freedom, noticing how life feels when the inbox goes quiet and mornings are unhurried.Louis talks travel as a value, not a splurge. First-class seats, suites, and stretch-time together are part of the plan when the plan is built right. He loves scuba and earned his instructor certification, yet he also honors what matters at home: a younger partner who still works and two aging dogs who set the pace. His “opportunity” mindset reframes a layoff into a season to breathe, learn, and choose with purpose.We also explore the money side without turning it into a spreadsheet show. Louis is candid about concentration in company stock, learning the language of diversification, and discovering tools like NUA for 401(k) company shares. He wants to stay CEO of his money while bringing in an expert as CFO, so the plan funds a life well lived, not just a tax win. After the sudden loss of a friend, he and his partner finished their wills and trust work, proving that clarity is a gift to the people you love.If you are a high-achiever in your 40s to 60s, maybe recently laid off, wondering whether to jump back in or step into something new, this conversation gives you both inspiration and next steps. You will hear how less stress can feel like new oxygen, why “wait and breathe” beats a knee-jerk job hunt, and how to design travel, work, and wealth around the life you actually want.--Louis is not a client of Root Financial Partners, LLC and received no compensation for participating in this video. His statements reflect his own opinions and experience and are not indicative of any specific client's experience and are not a guarantee of results. No cash or non-cash compensation was provided, and no material conflicts are known. Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.Create Your Custom Early Retirement Strategy HereGet access to the same software I use for my clients and join the Early Retirement Academy hereAri Taublieb, CFP ®, MBA is the Chief Growth Officer of Root Financial Partners and a Fiduciary Financial Planner specializing in helping clients retire early with confidence.

Mark Roberge is a Co-Founder at Stage 2 Capital, the first venture fund supported by over 1,000 top sales and marketing executives. Stage 2 has invested in more than 100 startups, helping founders with proven revenue growth strategies and experienced go-to-market leaders to accelerate their growth. He has also been a member of the teaching faculty at Harvard Business School for over a decade, designing and leading courses on sales, marketing, and entrepreneurship, mentoring thousands of student entrepreneurs, and engaging deeply with the challenges of early-stage growth. Before these roles, Mark was the fourth employee and founding CRO at HubSpot, where he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide. Mark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is the author of the bestselling books The Sales Acceleration Formula and The Science of Scaling, which distill decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth. Mark has been featured in popular publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, and Harvard Business Review, delivered keynotes at major conferences including South by Southwest, SaaStr, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard. Connect with Mark Roberge:Website: http://scienceofscaling.io/ LinkedIn: https://www.linkedin.com/in/markroberge/ Twitter: https://x.com/markroberge Instagram: www.instagram.com/roberge_markYouTube: www.youtube.com/hashtag/markroberge TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

On this episode of Grow Think Tank, Gene Hammett talks with Matthew Rooda, Founder/CEO of SwineTech (ranked No. 247 on the 2025 Inc. 5000), about the real challenges of scaling a business while keeping culture and customers front and center. Matthew shares lessons on why it's critical to address cultural issues early, build a strong foundation for sustainable growth, and truly understand what your customers want, especially in the meat industry. He also dives into the importance of honest customer discovery, hiring the right people, and creating a team environment where collaboration, ownership, and accountability thrive. Matthew also shares practical tips on listening to your team, even in the small things, and why these simple wins can have a big impact on morale and engagement. He closes with advice for leaders on maintaining reasonable expectations, staying adaptable, and continually reinventing themselves and their businesses to navigate growth successfully. If you're a founder or CEO looking to scale without losing your culture or your sanity, this episode is full of actionable insights. Episode Highlights & Time Stamps 4:12 The Journey of Swine Tech 9:31 Defining Scaling Smart 11:30 Building a Strong Foundation 15:56 Hiring the Right Talent 21:24 The Cost of Tolerating Culture 24:14 Key Takeaways for CEOs Key Takeaways ✅Culture is foundational small issues left unchecked can derail growth. ✅True product-market fit comes from deeply understanding your customers' real problems. ✅Growth requires balance: business goals, customer satisfaction, and your team's well-being. ✅Hiring isn't just about talent; it's about mindset and alignment with your mission. ✅Small gestures, like payroll frequency or listening to feedback, can significantly improve morale. ✅Leaders must embrace flexibility, continuous learning, and reinvention to sustain growth. If you're looking to scale your business without losing your culture or your mind, this episode is packed with actionable insights and lessons learned the hard way. This episode is a must-listen for CEOs and executives looking to lead innovation with purpose, scale responsibly with AI, and build cultures where people feel empowered to think About Matthew Rooda Matthew Rooda is the Founder & CEO of SwineTech, an ag-tech company developing automation and data solutions to improve pig care and farm efficiency. He is also the host of the Popular Pig Podcast, where he interviews global leaders in the swine industry. Rooda has been recognized on the Forbes 30 Under 30 list and is an MBA graduate from Johns Hopkins University. LinkedIn: Matthew Rooda (LinkedIn) Company Website: SwineTech Get In Touch with Matt: https://swinetechnologies.com/contact/

In this week's MBA Admissions podcast we began by discussing the current state of the MBA admissions season. We are now getting close to the end of the interview invite season for Round 2 as top MBA programs begin to release their final decisions. This upcoming week, UNC / Kenan Flagler, Duke / Fuqua, Michigan / Ross, Notre Dame / Mendoza, SMU / Cox and Imperial Business School are releasing their Round 2 decisions. A few MBA programs are also beginning their next admissions rounds, including Georgia / Terry, IESE and Maryland / Smith. Graham highlighted upcoming MBA webinar events. On March 19, we are hosting a series of panel discussions focused on international students who are targeting the top MBA programs in the United States. On May 11, Clear Admit is hosting our in-person MBA Fair in Atlanta. Signups for these events are here: https://www.clearadmit.com/events Graham then highlighted several MBA admissions tips, focusing on Welcome Weekend events, the importance of pre-MBA coursework for MBA applicants, and two that focus on deferred admissions at UPenn / Wharton and Columbia. Finally, Graham addressed the new season of Real Humans Alumni. This week focuses on four alumni from Rice / Jones at Bain, NYU / Stern at BCG, Harvard at Amazon and CMU / Tepper at Morgan Stanley. For this week, for the candidate profile review portion of the show, Alex selected two ApplyWire entries and one DecisionWire entry: This week's first MBA admissions candidate is from India and is looking to pivot from accounting to finance. They are applying next season and still need to take the GMAT exam. This week's second MBA applicant has a 316 GRE score and is planning to retake the GRE before applying next season. We believe they will have a really strong profile if they can raise their GRE score. This week's final MBA candidate is deciding between Fuqua, Goizueta and Owen. This episode was recorded in Paris, France and Cornwall, England. It was produced and engineered by the fabulous Dennis Crowley in Philadelphia, USA. Thanks to all of you who've been joining us and please remember to rate and review this show wherever you listen!

In this episode, Steve Fretzin and Leah Miller discuss: Run your law firm like a business, not a hobby Use accurate financials to avoid hidden risks and overpayment Track key metrics and benchmarks for people, operations, and marketing Leverage metrics to make strategic growth decisions   Key Takeaways: Long-term growth requires regular attention to financials. Cash in the bank is not a strategy; data should guide hiring, marketing, and operational decisions. Bad bookkeeping masks problems and can cost in taxes. Early investment in a bookkeeper or financial team yields high ROI and clarity. Monitor payroll, operating costs, and marketing spend as percentages of revenue. Focus on trends over time and adapt to what works for your firm. Financial data informs hiring, marketing, and process improvements. Treat new hires as investments, plan for cash gaps, and track time spent on business development for accountability.   "If you're not paying attention to the dollars and you're not operational decisions based on the finances, you are not going to have that long-term, sustained growth that you're looking for as a lawyer in a firm." —  Leah Miller   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Leah Miller: Leah N. Miller, MBA, is the founder and CEO of Firmly Profits, a firm providing fractional CFO and bookkeeping services to law firms across the United States. Starting her career as a paralegal, Leah rose to become a firm administrator and CFO at a personal injury law firm in Fort Myers, Florida, where she recognized the need for law firm owners to gain confidence in their finances. Passionate about helping attorneys achieve financial clarity and sustainable growth, she now leads a team dedicated to offering expert financial guidance, process improvement, and strategic planning for firms of all sizes. Outside of work, Leah teaches paralegal courses and enjoys spending time with her husband and three daughters in sunny Southwest Florida.   Connect with Leah Miller:   Website: https://firmlyprofits.com/ YouTube: https://www.youtube.com/@LNMFinancialServices/videos LinkedIn: https://www.linkedin.com/company/firmlyprofits/ Facebook: https://www.facebook.com/people/LNM-Financial-Services/100091343407958/ Instagram: https://www.instagram.com/leah_lnm_financial/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Josh Weiner, Senior Vice President of Consumer Analytics & Engagement at CVS Health, joins MBA student Anand Chatterjee to discuss how data, experimentation, and emerging technologies are reshaping the healthcare experience. Drawing on his leadership at CVS Health, Josh shares insights on consumer engagement, the role of AI in care delivery, and why improving healthcare often requires innovation from within the system.Tune in to hear why healthcare struggles to match the consumer experience of other industries, how wearable devices and interoperable data could transform care, and why aligning incentives across the healthcare ecosystem remains one of the biggest challenges to improving outcomes.Visit our podcast page for more episodes on trends and innovation in healthcare, and follow our socials so you never miss an update.

Jordan Cracknell is a UK-based financier and author. In addition to writing opinion pieces for publications such as TODAY.com, Metro.co.uk, City AM, and others, she is the author of You Can Count on Penny, a children's book that inspires young people to embrace their love of mathematics.A native New Yorker, she is a graduate of the University of Cambridge, where she obtained an MBA. Additionally, she has a MSc in Finance from Baruch College. Her parents inspired her to forge a career in Finance after attending ‘Take Your Daughter to Work Day' with her father, who worked in the World Trade Center.From being hired straight out of university putting pitch books together to working on the trading floor for companies such as Deutsche Bank and Renaissance Capital, she has never looked back.Jordan lives in the UK with her husband, the double Olympic gold medalist James Cracknell, and their dogs and cats, balancing her career goals with being a stepmother of three, writing, advocating for more women to enter finance, and inspiring the next generation to manage money and excel in the industry.www.jordancracknell.comhttps://www.linkedin.com/in/jconnell26/

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

X: @RepFine @ileaderssummit @americasrt1776 @NatashaSrdoc @JoelAnandUSA @supertalk @JTitMVirginia Join America's Roundtable radio co-hosts Natasha Srdoc and Joel Anand Samy with Congressman Randy Fine, member of the House Foreign Affairs Committee and the House Committee on Education and the Workforce. Since coming to Washington, DC in April 2025, Congressman Randy Fine has risen to become one of the most highly effective communicators on Capitol Hill, clearly articulating the importance of implementing principled reforms and boldly addressing challenges and opportunities we face in America today. His messages remind us of President Ronald Reagan's smart responses, explaining in a simple language what we are facing as Americans, and presenting the unvarnished truth. Topics: — US and Israel airstikes against Iran's regime : A timeline of Iranian terrorist attacks and threats leading to America's just intervention. — Certain mosques on American soil mourning the death of the head of State Sponsor of Terrorism Iran's Ayatollah Khamenei. — Congressman Fine's message to Europe and NATO members. — The Impact of U.S. economic reforms. Bio: Randy Fine was elected to represent Florida's 6th Congressional District in April of 2025 and serves on the House Foreign Affairs and the Education and Workforce Committee. A third-generation Floridian, Randy built a career as a successful entrepreneur, founding and running businesses in retail, technology, and hospitality. Randy's retirement didn't last long. In 2016, he was elected to the Florida House, where he served the maximum eight years before moving on to the Florida Senate and then Congress. During his time in Tallahassee, he chaired five committees, passed more than forty bills, and became known as a strong advocate for school choice, tough immigration enforcement, and protecting children from harmful ideologies. As the only Jewish Republican in the Florida Legislature, Randy led the fight to make Florida the safest state in America for Jewish families and people of faith. His colleagues and national Jewish organizations honored him with the nickname “The Hebrew Hammer” for his work opposing terrorism and combatting antisemitism. The son of two public school teachers, Randy graduated magna cum laude from Harvard College with a degree in government and later earned his MBA from Harvard Business School, where he graduated with high distinction as one of the youngest Baker Scholars in decades. Visit | https://fine.house.gov americasrt.com https://ileaderssummit.org/ | https://jerusalemleaderssummit.com/ America's Roundtable on Apple Podcasts: https://podcasts.apple.com/us/podcast/americas-roundtable/id1518878472 X: @RepFine @ileaderssummit @americasrt1776 @NatashaSrdoc @JoelAnandUSA @supertalk @JTitMVirginia America's Roundtable is co-hosted by Natasha Srdoc and Joel Anand Samy, co-founders of International Leaders Summit and the Jerusalem Leaders Summit. America's Roundtable radio program focuses on America's economy, healthcare reform, rule of law, security and trade, and its strategic partnership with rule of law nations around the world. The radio program features high-ranking US administration officials, cabinet members, members of Congress, state government officials, distinguished diplomats, business and media leaders and influential thinkers from around the world. Tune into America's Roundtable Radio program from Washington, DC via live streaming on Saturday mornings via 68 radio stations at 7:30 A.M. (ET) on Lanser Broadcasting Corporation covering the Michigan and the Midwest market, and at 7:30 A.M. (CT) on SuperTalk Mississippi — SuperTalk.FM reaching listeners in every county within the State of Mississippi, and neighboring states in the South including Alabama, Arkansas, Louisiana and Tennessee. Tune into WTON in Central Virginia on Sunday mornings at 9:30 A.M. (ET). Listen to America's Roundtable on digital platforms including Apple Podcasts, Spotify, Amazon, Google and other key online platforms. Listen live, Saturdays at 7:30 A.M. (CT) on SuperTalk | https://www.supertalk.fm

Sujatha Ramani brings together corporate precision and grassroots purpose. With leadership experience at global companies like HP and Wipro, and two entrepreneurial ventures of her own, she made a deliberate shift into the social sector to build opportunity where it matters most.Since 2019, as CEO of Pollinate Group, she has led with clarity and conviction advancing women's entrepreneurship, sustainability, and ethical growth across underserved communities in India and Nepal. She balances sharp execution with long-term vision, always anchored in dignity and agency.An MBA and computer science graduate, Sujatha also finds joy in soulful singing, nurturing her garden, and passionately following Cricket, Tennis, and Football.https://www.linkedin.com/in/sujatha-ramani-226a665?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Core Reasons for Being Trapped: The primary reasons owners cannot leave their businesses include strong emotional attachment (37%), financial dependence on the business income (25%), inability to sell at a profitable price (20%), and a lack of suitable buyers (19%). According to LinkedIn. Workload and Burnout: Many owners are forced to work longer hours, with 60% struggling to get time off and 54% having given up hobbies and personal activities, according to Medium. For Laurie Barkman: Growing up, I launched my first services business at age 10, mowing lawns, raking leaves, and babysitting. In high school, I leaned into leadership, learned how to address challenges head-on, and made a lasting impact on my community. That drive to build winning teams took me to Cornell University, where I studied Industrial and Labor Relations. I began my career at Ingersoll-Rand, a global engineering firm, working shoulder-to-shoulder with engineers and plant teams to reengineer operational processes for productivity and cost improvements. It was there that I first saw how analytical and technical leaders think.   Later, I earned my MBA from Carnegie Mellon University, intentionally choosing a rigorous quantitative program to refine the analytical skills I knew I'd need to lead and advise in structured, technical environments. Over the years, I built a career spanning Fortune 500s and startups, leading teams through high-growth transformation, including time in logistics, SaaS, e-commerce, and operations, often in collaboration with engineers, data-driven founders, and technical teams.   The search was part of a long-term succession plan. A third-generation family business and leading transportation and logistics company in North America sought a new divisional CEO. In the interview process, I was told, “We're not interviewing you for the next 2 years…we're interviewing you for the next 20.” Playing the long game excited me. Taking on this role was a perfect storm of high expectations, internal resistance, and every eye was watching. I wasn't necessarily who they expected, but I knew how to create value. I steadied the ship and shifted mindsets towards transformation. Eventually, we guided the company to a successful sale to a Global Fortune 50 company. After the acquisition was completed, I stayed on as a senior executive and served on the Integration Steering Committee, advising on the launch of new e-commerce fulfillment services. Back to the original notion of staying in the company for 20 years. As things played out, my tenure was only three. Was I disappointed? Heck no. I realized that while we may have a plan, sometimes plans change for good reason. The acquisition “put some money in my jeans” and gave me the flexibility to pursue my entrepreneurial passions.   For more information: https://lauriebarkman.me/ LinkedIn: @LaurieBarkman Learn more about your ad choices. Visit megaphone.fm/adchoices

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: How important is getting an education today, How to overcome feeling defeated, How to get an internship and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratiov

In this episode, host Monica shares an unexpected lesson from her kids' music program that applies directly to entrepreneurship. When students only perform once a year, the pressure is overwhelming, but when they perform regularly, confidence grows, and nerves fade. Monica explains how many entrepreneurs unknowingly create the same pressure in their businesses by showing up only occasionally.Through simple examples from networking groups, social media, and everyday business moments, Monica highlights the power of repetition and visibility. The real secret to confidence, leadership, and growth isn't one big opportunity...it's the small stages you step onto again and again.Consistent visibility doesn't just grow your business. It helps you grow into the leader your business needs.Episode Quote: Amateurs practice until they get it right. Professionals practice until they cannot get it wrong. ~Julie AndrewsWhat you will learn in this episodeHow to build confidence by creating more opportunities to show up in your businessHow to reduce the pressure you feel around marketing and visibilityHow to practice sharing your message so it becomes natural and clearHow to use small opportunities to prepare for bigger stages in businessHow to shift your identity from business owner to trusted expertHelpful Entrepreneurial Resources from Become Your Own BossSign Up for the ⁠Level Up Living Newsletter⁠⁠KICKSTART YOUR BUSINESS PROGRAM⁠⁠⁠Monica's FREE ebook⁠⁠: 11 Essential Secrets for Small Business SuccessGet your⁠ ⁠Become Your Own Boss Planner⁠⁠Don't forget to subscribe to the podcast, share the episode with a fellow entrepreneur, and leave a review on Apple or Spotify to help more business owners discover the show.Ways to reach Monica:Instagram: @becomeyourownbosspodcastEmail: monica@monicaallen.comWho is Monica Allen?Monica Allen grew up in a small Georgia town with her single mother, grandmother, and uncle after her mom had her at 18. Living below the poverty line, she became determined to break the cycle.She became the first in her immediate family to attend a four-year university, later working as an insurance benefits broker for eight years while earning her MBA.In 2005, Monica began her entrepreneurial journey and is now a serial entrepreneur. She is the co-founder of Zeus' Closet, stuff4GREEKS, and Deuce Equity Group, and the owner of Monica Allen Interiors. She is also an Amazon bestselling author of The Fearless Entrepreneurs: Fear Less; Be More.Monica is passionate about helping aspiring entrepreneurs, side hustlers, and small business owners launch, grow, and scale their businesses while avoiding common pitfalls. She credits her success to strong faith, self-belief, and surrounding herself with positive people. ✨

Send a textDaniel Gledhill is a seasoned manufacturing and engineering leader whose career bridges high-risk industrial operations and precision-driven medical device manufacturing. Daniel leads engineering teams responsible for multiple production areas supporting transcatheter heart valve delivery systems—products where quality, reliability, and patient safety are absolutely critical.Daniel's journey to medical devices began in heavy industry, where he worked as a process, chemical, and metallurgical engineer at Rio Tinto, including leadership roles at copper smelters overseeing sulfuric acid plants, powerhouses, and byproduct operations. These early roles shaped his systems-level thinking, comfort with complex processes, and respect for disciplined operations—skills that would later translate powerfully into regulated medical manufacturing environments.Over nearly ten years at Edwards Lifesciences, Daniel has progressed from manufacturing management into senior engineering leadership, guiding teams through scale-up, process improvement, cross-functional collaboration, and organizational change. His work sits at the intersection of engineering, manufacturing, quality, and leadership—where decisions directly impact both operational performance and patient outcomes.Daniel holds a Bachelor's degree in Chemical Engineering from the University of Utah, along with an MBA from the University of Utah's David Eccles School of Business. This combination of technical and business education informs his balanced approach to leadership—one that values data, people, and long-term system health over short-term wins.In this conversation, we explore what it really means to lead engineering teams in medical device manufacturing, how leadership expectations evolve as engineers move into management, and what lessons from heavy industry can sharpen execution in highly regulated, patient-critical environments.LINKS:Guest LinkedIn: https://www.linkedin.com/in/daniel-gledhill-a6155237/Guest website: https://www.edwards.com/  Aaron Moncur, hostDownload the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture Subscribe to the show to get notified so you don't miss new episodes every Friday.The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us Watch the show on YouTube: www.youtube.com/@TeamPipelineus

Episode Summary: In this episode of the Solar Maverick Podcast, Benoy Thanjan sits down with Hervé Billet, CEO and co-founder of Sunvoy, the first white-label customer portal and fleet management app built by solar installers for solar installers. Hervé shares his entrepreneurial journey, from helping design Belgium's first solar car to building and selling a solar installation company in the U.S., and now leading Sunvoy. The conversation covers what solar companies need to do to create long-term enterprise value, how branding and systems drive successful exits, and why clean accounting, process, and operational discipline matter if you want to sell a business. Benoy and Hervé also discuss how Sunvoy helps installers improve operations by bringing critical project and O&M data into one place, reducing time spent hunting for information and improving the customer experience. They also explore current solar industry trends, including the shift toward Third Party Ownership (“TPOs”) and leases, rising electricity prices as a driver of solar adoption, technology improvements in solar hardware and storage, and why installer-built software creates a real competitive advantage.   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar. Hervé Billet As the CEO of Sunvoy, I'm committed to empowering solar businesses with innovative technology that streamlines operations and enhances customer experience. Sunvoy is the first white-label customer portal and fleet management app, built by solar installers for solar installers. Our platform simplifies the complexities of running a solar business, enabling companies to scale efficiently with seamless integration and effortless results. Sunvoy offers powerful tools to manage solar fleets, automate communication, and deliver an exceptional customer journey, helping companies thrive in an increasingly competitive market. Previously, I served as the CEO of Ipsun Solar, where we revolutionized the residential and commercial solar market by enabling customers to own their power, reduce their utility bills, and add value to their properties through clean, renewable energy. Ipsun Solar, a B-Corporation, was known for its commitment to sustainability, being part of the Amicus and Amicus O&M networks, and serving as a certified Tesla Powerwall installer. Before venturing into the solar industry, I worked at Accenture, where I consulted with Fortune 500 companies, U.S. Federal agencies, and large non-profits. My projects included: Calculating Greenhouse Gas emissions for the U.S. Department of Energy Headquarters. Business development for Accenture's Sustainability Services. Leading digital implementation teams for organizations like Goodwill Industries International. Providing strategic support to global institutions such as the IMF, World Bank, UNICEF, United Nations, and U.S. Department of Labor. At 21, I co-founded my first company, Solar Team, an initiative to showcase the power of solar energy through solar-powered vehicles. This early venture sparked my enduring passion for renewable energy and continues to inspire my work today.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/   Hervé Billet Website: https://sunvoy.com/  Linkedin:  https://www.linkedin.com/in/hervebilliet/      Please provide 5 star reviews      If you enjoyed this episode, please rate, review and share the Solar Maverick Podcast so more people can learn how to accelerate the clean energy transition.    Reneu Energy Reneu Energy provides expert consulting across solar and storage project development, financing, energy strategy, and environmental commodities. Our team helps clients originate, structure, and execute opportunities in community solar, C&I, utility-scale, and renewable energy credit markets. Email us at info@reneuenergy.com to learn more.

GIVEAWAY - send us a message and let us know your favorite thing about the Square Pizza Pod. We are giving away SchermCo swag to the first three people that send us a note!In this episode of the Square Pizza Pod, Greg welcomes back Taylor James for her fourth appearance on the show and her first since earning her MBA and stepping into the role of Director of Strategic Implementation at SchermCo. In this episode, you'll learn more about:How Taylor's journey from classroom teacher to Director of Strategic Implementation shapes the way she leads complex strategy and project management workHow earning her MBA while working full time strengthened her “measurement muscle” and helped her shift from completing tasks to truly owning outcomes for clientsWhat it really looks like to design and implement programs like the Flight Forward aviation internship program and She Built This City's pre-apprenticeship expansionHow Taylor approaches relaunching programs, managing stakeholders, and moving ideas from concept to executionWhy time management, trusting the process, and building real relationships remain core to meaningful social impact workSupport the show

Alex has 20 years of experience at the intersection of finance and data. He has been a global macro investor at firms like Bridgewater Associates and a proprietary volatility trader at Lehman Brothers. Prior to his career as a data-driven speculator, Alex received an MBA from Stanford Business School, an MPhil in Economics (Game Theory) from the University of Oxford, and a BA (Hons) in Economics from McGill University. In this podcast, we discuss: Fantasy Baseball to Prop Trading Diversification as the "Free Lunch" Gold vs. The Chinese Credit Bubble Silver as the "Money that Generates Electricity" The "Long API, Short Slides" Thesis China's Sceptical Data Copper vs. Iron Divergence The Future of Systematic Investing 

In today's episode, we welcomed Saad Z. Usmani, MD, MBA, FACP, FASCO, to discuss the significance of the January 2026 FDA approval of daratumumab and hyaluronidase-fihj (Darzalex Faspro) in combination with bortezomib (Velcade), lenalidomide (Revlimid), and dexamethasone (VRd) for the treatment of adult patients with newly diagnosed multiple myeloma who are not eligible for autologous stem cell transplant (ASCT).Usmani is chief of Myeloma Service at Memorial Sloan Kettering Cancer Center in New York, New York, and the recipient of the 2025 Giants of Cancer Care award for multiple myeloma.In the exclusive interview, Dr Usmani explained the clinical implications of the regulatory decision that expanded the indication for daratumumab plus VRd to the transplant-ineligible setting, detailed the pivotal data from the phase 3 CEPHEUS trial (NCT03652064) that supported the approval, and provided context for treatment strategies with this regimen in clinical practice.

Send a textIn this episode of NATA-Cast, hosts Mollie Pillman, MS, MBA, CAE, and Katie Scott, MS, ATC, CAE, take listeners inside the upcoming NATA presidential election, explaining how the process works, what has changed, and why participation from every athletic trainer matters.They are first joined by NATA President A.J. Duffy III, MS, ATC, PT, and Presidential Election Oversight Task Force Chair Tim “Westy” Weston, MEd, ATC, who walk through the full election timeline, from initial declarations through the final vote. The conversation also highlights several updates designed to improve transparency, fairness, and communication, including virtual town halls  and expanded eligibility that allows more volunteer leaders beyond past and current district directors to run for president.The episode also introduces listeners to the two candidates for NATA president. David Gallegos, MA, ATC, Cert. MDT, Deputy CEO of Southwest Sport & Spine, reflects on his leadership journey and shares his perspective on advancing visionary board discussions, strengthening individual member value, and addressing recruitment, retention, and professional identity in the profession. Rob Marshall, LAT, ATC, a long-time secondary school athletic trainer and association leader, discusses the importance of boots-on-the-ground perspectives, enhanced recruitment and retention resources, and clearer governance and leadership development across the association.The conversation reinforces a central message: every member's voice and vote play an important role in shaping the future of NATA and the athletic training profession.NATA-Cast is produced by Association Briefings. Follow The National Athletic Trainers' Association on social media!FacebookXInstagramLinkedInHave an idea for an episode or series? Send us an email! thenatacast@nata.org

What if your next breakthrough isn't more hustle, but ruthless focus on what actually matters?Scott Levy, Founder and CEO of ResultMaps, joins Sivana Brewer for a candid, zero-fluff conversation on why most CEOs and COOs are drowning in distraction and what separates “second in command” leaders who skyrocket growth from those stuck grinding. They pull apart why ambitious teams spiral into task overload, the critical metrics every department truly needs, and the battle-tested rituals that free up your brain for high-stakes decisions.Ready to step off the treadmill of constant fires, endless meetings, and “yet another platform” promises? This episode exposes the cost of delay and throws you a direct path out, real systems, real clarity, real results. If you wait, you risk another year of burnout and missed breakthroughs. Press play now for inside strategies unavailable anywhere else.Timestamped Highlights[00:54] – Why “good” content became too dangerous for Speaker A to binge (and what that reveals about focus)[02:09] – The real operations heartbreaks hidden behind entrepreneurial success stories[07:09] – Why small teams will devour giants in the AI revolution (the Special Forces lesson nobody teaches MBAs)[10:34] – The shockingly simple hack for bypassing bloated CRMs and running your pipeline on autopilot[12:02] – How to extract a Vivid Vision in 30 minutes—no trust falls required[16:13] – “Eff your feelings, follow the plan?” Dissecting the truth (and limits) of systemizing emotional chaos[26:52] – The fatal flaw of cascading goals—and what truly separates winners from burned-out operators[44:36] – The raw moment CEOs finally break—and why some refuse to suffer the same mistakes twice About the GuestScott Levy is the Founder and CEO of ResultMaps, a cutting-edge SaaS platform designed to help founders and leadership teams obliterate operational friction, scale clarity, and get real results. With a background spanning management consulting, software, and building systems for high-growth companies, Scott's passion is turning entrepreneurial chaos into decisive execution. He's especially known for integrating technology and coaching with powerful simplicity.

In this episode of the Healthy, Wealthy and Smart podcast, Dr. Karen Litzy speaks with Dr. Yosi Amram about the often-overlooked power of spiritual intelligence in leadership. They explore how cultivating inner virtues like purpose, trust, and compassion can transform leadership styles, prevent burnout, and enhance organizational performance. Dr. Amram, a Harvard-educated engineer and spiritual leadership expert, shares a framework that combines scientific research with practical strategies, such as gratitude and purpose clarification, to foster resilience and authentic fulfillment in high-stress environments. This episode is a must-listen for leaders and professionals seeking to elevate their impact and personal growth.   Key Topics   ·      Definition of spiritual intelligence and its difference from beliefs and traits ·      The relationship between emotional and spiritual intelligence ·      Research findings on the impact of spiritual intelligence on leadership and organizational success ·      Practical exercises to enhance spiritual intelligence ·      The importance of purpose, gratitude, and interconnectedness in leadership   Chapters   ·      00:00 Introduction to Spiritual Intelligence ·      02:05 Defining Spiritual Intelligence ·      06:33 Measuring Spiritual Intelligence ·      10:51 Spiritual Intelligence vs. Emotional Intelligence ·      14:38 The Impact of Low Spiritual Intelligence ·      17:05 Spiritual Intelligence and Burnout Prevention ·      19:46 Practical Exercises for Boosting Spiritual Intelligence ·      27:00 Final Thoughts on Spiritual Intelligence   More About Dr. Amram:   Yosi Amram Ph.D. is a licensed clinical psychologist, a CEO leadership coach, and a best-selling and award-winning author. Previously the founder and CEO of two companies he led through successful IPOs, Yosi has coached over 100 CEOs—many of whom have built companies with thousands of employees and revenues in the billions. In addition to working with individuals, Yosi works with couples interested in passionate, conscious relationships that serve their psycho-spiritual healing and growth and expand their hearts' capacity for love. With engineering degrees from MIT, an MBA from Harvard, and a Ph.D. in Psychology from Sofia University, he is a pioneering researcher in the field of spiritual intelligence whose research has received over 1000 citations. As an Amazon best-selling author of the Nautilus Book Award Gold Medal-winning Spiritually Intelligent Leadership: How to Inspire by Being Inspired, Yosi is committed to awakening greater spiritual intelligence in himself and the world.   Resources from this Episode:   Dr. Amram's website LinkedIn Instagram YouTube Free SI Assessment Psychology Today Blog Buy His Book on Amazon Dr. Amran's Nonprofit SI Leadership   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

Ever since I turned 35, my sense of self — who I know myself to be — has undergone a continuing, and in some ways quite rapid, evolution. Now, at 40, it only seems to be moving faster. Asking me bigger questions, pushing me to make bigger changes, and forcing me to stare more directly at all that no longer feels like a fit. From furniture to friendships — which can be scary AF, tbh.When I came across Anne Benveniste's Substack, and found her writing about things like burning down her entire social life in her late 30s, or getting an MBA simply because she thought it would make her look good, I was hooked. Shortly after, I emailed her and asked if she'd come on the show.If you're feeling stuck — in any facet of your life — today's episode will be a breath of fresh freaking air. You'll fall in love with Anne and want to follow along with everything she's doing, from her upcoming group course to her weekly tarot pulls and more. You'll walk away with wisdom, insight, and concrete next steps for wherever you feel stuck.Anne's WebsiteAnne's SubstackPrivate coaching spots are open.If you liked this episode, you might also like:If you want something new in your job, your career, you're also going to have to let something go.On making, maintaining and letting go of friends in our 30s and 40s.Work with me PrivatelyConnect on InstagramWebsitePodcast Production by James Jorge

Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.