Podcasts about mba

Master's degree in business leadership

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    What If It Did Work?
    Quiet Wealth That Works While You Sleep

    What If It Did Work?

    Play Episode Listen Later Feb 18, 2026 59:32 Transcription Available


    What if your money worked harder than you do? We sit down with Ronald Eugene Ron Kmetovicz, author of Ghost Money: The Pathway to Financial Independence, to unpack a simple, no-gimmick system for building wealth that quietly compounds while you sleep. Forget rented supercars and day-trade dopamine; this conversation is a masterclass in practical investing for people who want lasting freedom, not fleeting flexes.Ronald traces his roots from a farm in rural Pennsylvania to his first stock purchase in eighth grade and shows how multiple income streams set the foundation for a resilient life. We break down why fans of products often become poor stock pickers, why dividends and yield on cost matter more than hype, and how a low-cost balanced fund can outpace most DIY trading once fees, taxes, and emotions are counted. Ronald's KMAC curve turns compounding into a series of understandable doubles, proving you don't need an MBA to reach meaningful milestones—just consistency and time.We get honest about lifestyle creep, debt traps, and the false security of high incomes. From 30 percent credit card rates to seven-year car loans, we show how small choices compound in the wrong direction. Then we flip the script: automatic contributions, emergency buffers, and cutting expenses give you the power to say no to stress, bad bosses, and burnout. Start with 10 percent as a floor and stretch to 20 or 30 percent when you can, especially in your early years, and let the boring math work.If you're tired of paycheck anxiety and ready to build a quiet army of assets, this one's for you. Subscribe, share with a friend who needs a wake-up call, and leave a review with the one habit you'll automate this week. Your future self is already thanking you.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min

    Fueling Deals
    Episode 391: How to Maximize Your Company's Sale Value with Greg Waller

    Fueling Deals

    Play Episode Listen Later Feb 18, 2026 41:09


    From sandblasting pipe yards at 17 to advising on $10-200M M&A transactions, Dr. Greg Waller shares proven strategies for maximizing business exit value, managing buyer expectations, and why the best time to prepare for sale is 3 years before you're ready. In this episode of the DealQuest Podcast, host Corey Kupfer sits down with Dr. Greg Waller, who advises clients on complex business valuation and buy-side and sell-side M&A transactions. Greg is the managing partner of Cornerstone Valuation and a partner and managing director of Transact Capital, leading a 20-person team focused on the lower middle to middle market. Given his academic and entrepreneurial background, he jokingly refers to himself as the Blue Collar Scholar. WHAT YOU'LL LEARN: In this episode, you'll discover why professional buyers and owner-operators require completely different M&A processes, how to set realistic expectations about the gap between business value and market price, and why starting exit preparation 3 years in advance dramatically impacts final sale outcomes. Greg explains how private equity-backed platforms are blurring the traditional lines between financial and strategic buyers, what makes labor-intensive businesses particularly attractive in the current market, and the cultural complexities that emerge in international transactions. You'll also learn why the most successful exits often begin as casual conversations years before any actual sale decision. GREG'S JOURNEY: Greg's path to M&A advisory started in Youngstown, Ohio at age 17. He walked into a pipe yard with a 4-inch piece of pipe, half sandblasted and coated, half rusty. He showed the crew his before-and-after demo and landed a contract to blast the entire yard over 18 months. That first deal led to years painting elevated structural steel, bridges, water tanks, and radio transmission towers. The industry changed when EPA regulations around lead-based paint removal came in. Working on a bridge one day, a coworker with cracked hands from years of painting looked at Greg and said, "Look at my hands, look at my face. What are you doing? You're a smart boy, why don't you go back to school?" That conversation took the rest of the season to sink in, but Greg eventually left the painting business and pursued his MBA at Ohio University. Faculty members encouraged him to pursue a PhD. His initial reaction was "Are you crazy? Why would I ever want to do a PhD?" But they convinced him, and he earned his PhD in finance at Purdue University. During his 20 years in academics at Ohio University and Virginia Commonwealth University (until May 2025), Greg maintained entrepreneurial ventures including valuation work as an expert witness, real estate development, buying his father's distribution company, and building a restaurant operating group. THE BLUE COLLAR SCHOLAR: Greg's unique combination of blue-collar operations experience and academic expertise gives him a perspective most M&A advisors lack. As he puts it, "I'm as comfortable talking to the janitor as I am to a board of directors, and just being able to put yourself in those shoes and having done it really gives you a different perspective." Having been under the hood of companies across virtually every industry through ownership and valuation work, he can get into the head of sellers in ways that matter when emotions run high and expectations need managing. KEY INSIGHTS: The M&A market divides into two buyer pools requiring vastly different processes. Professional buyers (private equity and strategics) respond to structured competitive auction processes with rigorous due diligence. Owner-operators typically engage through market-making platforms where price leads the conversation. Understanding which buyer type you're targeting shapes everything about your approach. Value and price represent fundamentally different concepts. Greg uses GameStop as his example: price went through the roof despite no fundamental change to the company, then crashed. Setting realistic expectations upfront with clients about valuation ranges prevents painful surprises when market realities emerge. The critical question: "If this thing ends up pricing at the lower end of the range, are we still good to go?" The consultative approach produces the best outcomes. Greg's most successful deals were "3 or 5 years in the making" where he identified value drivers early, helped clients clean up their operations, and positioned them properly before market entry. The best time to start thinking about hitting the market is 3 years ago. Private equity-backed platforms now dominate middle-market transactions, acting like strategics by bolting on competitors but bringing institutional capital discipline. This hybrid model has made the traditional financial versus strategic buyer distinction increasingly blurry. Labor-intensive businesses with skilled workforces are commanding premium multiples as immigration policies create labor challenges. Service providers to infrastructure industries and staffing companies are particularly hot. With massive private equity dry powder and 2024's weak M&A activity, the ingredients point toward a robust 2026 market. Perfect for business owners planning exits in the next 3-5 years, entrepreneurs considering M&A advisory relationships, and anyone interested in understanding how blue-collar operations experience combined with academic expertise creates differentiated advisory value. FOR MORE ON THIS EPISODE: https://www.coreykupfer.com/blog/gregwaller FOR MORE ON GREG WALLER:https://www.linkedin.com/in/h-gregory-waller-7193bb60/https://www.facebook.com/profile.php?id=61573615328301 FOR MORE ON COREY KUPFER https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today! Episode Highlights with Timestamps [00:12:39] - Introduction: Greg Waller's credentials and Blue Collar Scholar background [00:16:32] - First deal at 17: Landing the pipe yard sandblasting contract [00:20:04] - The bridge painter who told him to go back to school and career transformation [00:29:05] - How blue-collar and academic backgrounds create unique M&A advisory perspective [00:30:48] - Two buyer pools: Professional buyers versus owner-operators and their different processes [00:35:57] - Value versus price conversation and the GameStop example [00:47:05] - "The best time to start thinking about hitting the market is 3 years ago" [00:48:21] - Why the line between financial and strategic buyers is increasingly blurry [00:50:15] - International deal complexities and cultural differences [00:54:19] - Market outlook for 2026: Labor challenges driving premium multiples [00:57:40] - What freedom means: Clean conscience and ability to chart your own destiny Guest Bio Dr. Greg Waller advises clients on complex business valuation and buy-side and sell-side M&A transactions. He is the managing partner of Cornerstone Valuation and a partner and managing director of Transact Capital, leading a 20-person team focused on the lower middle to middle market ($10-200M enterprise value range). His key industry verticals include human resource companies, staffing, industrials and infrastructure, healthcare, technology, and consumer products. Greg holds a PhD in finance from Purdue University and, until May 2025, was a tenured professor at Virginia Commonwealth University, where he taught courses and published research on corporate finance, mergers and acquisitions, and corporate governance. He previously taught at Ohio University. Greg is the son of a blue-collar entrepreneur and owned and operated an industrial painting company specializing in elevated structural steel infrastructure before pursuing his academic career. He has also been a partner in a real estate development firm and restaurant operating group, and now owns his family's industrial painting equipment distribution company. Given his academic and entrepreneurial background, he jokingly refers to himself as the Blue Collar Scholar. Host Bio Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Show Description Do you want your business to grow faster? The DealQuest Podcast with Corey Kupfer reveals how successful entrepreneurs and business leaders use strategic deals to accelerate growth. From large mergers and acquisitions to capital raising, joint ventures, strategic alliances, real estate deals, and more, this show discusses the full spectrum of deal-driven growth strategies. Get the confidence to pursue deals that will help your company scale faster. Related Episodes Episode 350 - Tom Dillon: Understanding Business Valuation and Exit Planning Realities Episode 325 - Kelly Finnell: Using ESOPs in Ownership Succession Planning Episode 330 - Pete Mohr: Building Enterprise Value and Exit Readiness Episode 339 - Solocast 74: Equitizing Key Employees and Succession Planning Strategies Follow DealQuest Podcast: LinkedIn: https://www.linkedin.com/in/coreykupfer/ Website: https://www.coreykupfer.com/ Follow Greg Waller:https://www.linkedin.com/in/h-gregory-waller-7193bb60/https://www.facebook.com/profile.php?id=61573615328301 Keywords/TagsM&A advisory, business valuation, exit planning, sell-side advisory, lower middle market, professional buyers, strategic buyers, private equity, business sale preparation, enterprise value, Blue Collar Scholar, deal structuring, owner-operators, business exit strategy, middle market M&A, exit readiness, business succession planning, international M&A, cross-border transactions, 2026 market outlook

    Start With A Win
    John Tarnoff: How to Reinvent Yourself Mid-Career

    Start With A Win

    Play Episode Listen Later Feb 18, 2026 27:49


    In this episode of Start With a Win, Adam Contos sits down with John Tarnoff whose career story defies conventional wisdom and challenges everything we think we know about success, failure, and leadership in today's volatile workplace. What unfolds is a candid, thought-provoking conversation about reinvention, identity, and the invisible forces shaping modern careers - from boardrooms to break rooms. With sharp insights, unexpected truths, and moments that may make you rethink how you show up at work, this episode invites you to question old assumptions, confront uncomfortable realities, and imagine a more intentional path forward - both as a leader and as a professional navigating an uncertain future.John Tarnoff is an executive and career transition coach, speaker, and author who helps mid-career professionals build more meaningful, sustainable careers.  After a 35-year career as a film producer, studio executive, and tech entrepreneur—where he was fired 39% of the time—John learned how to turn setbacks into reinvention. At 50, he earned a master's degree in counseling psychology and built a global career coaching practice.John has led career workshops for MBA programs at UCLA Anderson and Cornell's SC Johnson College of Business, and coached leaders at companies including Bank of America, Bridgewater Associates, Levi Strauss, SoftBank, and TD Ameritrade.  He is a TEDx speaker, the author of the bestselling Boomer Reinvention, and the creator of the 3 Elements Careerbuilder Framework.00:00 Intro02:05 I'm not the problem?03:42 This process is outdated, do this instead.06:05 You work for them, they don't work for you!08:36 The more you do this, will build this, because of this!11:01 What are the real responsibilities of a senior leader?13:33 Three Elements Framework.20:31 How to reset?23:01 Closing advice…26:35 Write, write, write!===========================Subscribe and Listen to the Start With a Win Podcast HERE:

    B-Schooled
    How social media can affect your MBA candidacy: B-Schooled episode 279

    B-Schooled

    Play Episode Listen Later Feb 18, 2026 22:34


    In this episode, Erika explains how your social media behavior could affect your MBA candidacy — positively or negatively. She covers what admissions committees might be looking for on your online profiles and platforms that could be problematic, as well as what kinds of social media posts might actually end up strengthening your candidacy. She also explains how reviews of your social media accounts don't end once you're admitted.

    Elevate Eldercare
    Aligning Leadership, Mission, and Innovation

    Elevate Eldercare

    Play Episode Listen Later Feb 18, 2026 55:48


    In this episode, AgingIN CEO, Susan Ryan, sits down with Mary Naber, president and CEO of PACE Southeast Michigan, to explore her remarkable leadership journey and the transformative potential of the PACE (Program of All-Inclusive Care for the Elderly) model of care. Mary shares how her career evolved from respiratory therapy into executive leadership. With degrees in psychology, business, and an MBA from the University of Michigan, Mary blends clinical insight, business acumen, and people-centered leadership. Susan and Mary discuss how Mary's transition to PACE was deeply personal. After navigating the healthcare system during her mother's dementia journey, Mary became committed to improving care for older adults. She found that in the mission of PACE: a model designed to keep older adults living safely in their communities rather than in nursing homes. Mary and Susan discuss the organization's development of the Green House homes at the PACE site in Detroit, Mich. This episode is a powerful look at what's possible when leadership, mission, and innovation align to support healthy aging in community. More about PACE Southeast Michigan here: https://www.pacesemi.org/

    Cortburg Speaks Retirement
    6 Retirement Mistakes That Could Cost You Later

    Cortburg Speaks Retirement

    Play Episode Listen Later Feb 18, 2026 4:17 Transcription Available


    Many retirement mistakes aren't dramatic — they're quiet. And they often go unnoticed for years.In this episode, Miguel Gonzalez highlights common retirement planning mistakes people don't realize they're making — from outdated beneficiaries to overlooked tax considerations and scattered workplace accounts. A few small adjustments today can help you stay organized, reduce stress, and protect your long-term financial goals.Miguel Gonzalez is a Certified Retirement Counselor (CRC) with over 20 years of experience helping individuals and families plan for retirement income, investment management, and long-term financial clarity. He is the Managing Partner of Cortburg Retirement Advisors, a boutique firm focused on retirement planning, tax strategy awareness, and financial organization.#RetirementPlanning #RetirementMistakes #CortburgSpeaksRetirement #FinancialWellness #MiguelXGonzalez #WealthPlanningWelcome to Cortburg Speaks Retirement Podcast with Miguel Gonzalez, MBA, AIF®, CPFA®, CRC® CLICK HERE TO LISTEN TO MIGUEL'S LATEST PODCAST FOLLOW US ON: YouTube->https://m.youtube.com/c/CORTBURGRETIREMENTADVISORS Facebook-> https://m.facebook.com/CortburgInc Twitter-> https://twitter.com/CortburgInc LinkedIn->https://www.linkedin.com/in/miguelxgonzalez/ Website: www.CortburgRetirement.com Email: Miguel@CortburgRetirement.com

    The ThinkND Podcast
    Cultivating Hope, Part 3: Champions of Hope

    The ThinkND Podcast

    Play Episode Listen Later Feb 18, 2026 60:41


    Episode Topic: Champions of HopeListen in to a conversation with Tracy Graham '95, Founder and Managing Principal, Graham Allen Partners, University Trustee, and Notre Dame Football Student-Athlete (1992-95), and Byron Spruell '87 B.S., '89 MBA, President of League Operations, National Basketball Association, University Trustee, and Notre Dame Football Student-Athlete (1984-87, Co-Captain: '87), and Rev. Robert A. Dowd, C.S.C., University of Notre Dame President, about trust, love, commitment, and being champions of hope.Featured Speakers:President Rev. Robert A. Dowd, C.S.C., University of Notre DameTracy Graham, Graham Allen PartnersByron Spruell '87, '89 MBA, National Basketball Association Read this episode's recap over on the University of Notre Dame's open online learning community platform, ThinkND: https://go.nd.edu/03bcd2.This podcast is a part of the ThinkND Series titled Cultivating Hope. Thanks for listening! The ThinkND Podcast is brought to you by ThinkND, the University of Notre Dame's online learning community. We connect you with videos, podcasts, articles, courses, and other resources to inspire minds and spark conversations on topics that matter to you — everything from faith and politics, to science, technology, and your career. Learn more about ThinkND and register for upcoming live events at think.nd.edu. Join our LinkedIn community for updates, episode clips, and more.

    Garagecast - All Things Retail
    Ep. #331 - From Tanks to Turnarounds: Mark Sheffield on War, Woods Fun Center & Becoming the Guy Who Fixes It (Part 1)

    Garagecast - All Things Retail

    Play Episode Listen Later Feb 17, 2026 55:19


    Mark Sheffield doesn't need much of an introduction—so we let the stories do the work. In Part 1 of this two-part GarageCast series, Mark shares how his path from the U.S. Army (and the First Gulf War in M1 Abrams tanks) shaped the mental toughness that later fueled his powersports career.He breaks down how becoming “the guy who can fix it” —including a Lightspeed server crash that made him the go-to problem-solver—opened doors, built influence, and helped him grow with the Woods family at Woods Fun Center. You'll also hear lessons on leadership, accountability, and why 20 Groups became his “paid MBA.”Part 2 drops next Tuesday.

    Solar Maverick Podcast
    SMP 263: Grid Stress, PJM Reform, and the End of Easy Capital

    Solar Maverick Podcast

    Play Episode Listen Later Feb 17, 2026 8:21


    The League Episode #42 – Show Notes In episode 42 of The League, David Magid and Benoy Thanjan break down major developments shaping power markets, grid modernization, and clean energy investment. David highlights PJM's proposed emergency capacity auction featuring 15-year contracts, a potential game changer for project finance and new generation. He also covers Massachusetts' vehicle-to-grid pilot, signaling early progress toward virtual power plants. Benoy shares insights from DistribuTech, where AI-driven load growth, microgrids, and grid resiliency dominated conversations. He also reports from the Cleantech Forum, where venture capital is becoming more cautious and capital efficiency is now critical for startups. The big picture: the energy transition continues, but market signals, grid constraints, and tighter capital are reshaping how projects get built and financed.   Host Bio: Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market.  As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio.  Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar. Connect with Benoy on LinkedIn: https://www.linkedin.com/in/benoythanjan/ Learn more: https://reneuenergy.com https://www.solarmaverickpodcast.com   Host Bio: David Magid David Magid is a seasoned renewable energy executive with deep expertise in solar development, financing, and operations. He has worked across the clean energy value chain, leading teams that deliver distributed generation and community solar projects. David is widely recognized for his strategic insights on interconnection, market economics, and policy trends shaping the U.S. solar industry. Connect with David on LinkedIn: https://www.linkedin.com/in/davidmagid/  If you have any questions or comments, you can email us at info@reneuenergy.com.  

    Cancer Buzz
    Policy in Practice: Change Hits the Clinic

    Cancer Buzz

    Play Episode Listen Later Feb 17, 2026 20:11


    Changing regulations are reshaping the practice of oncology. Issues such as prior authorization, shifting coverage policies, reporting mandates, and reimbursement certainty all affect how clinics must operate to provide the best care. In this episode, CANCER BUZZ speaks with 3 oncology professionals, representing different roles and regions of the country, about their experiences of how policy impacts care delivery. Martin Palmeri, MD, MBA, FASCO, medical oncologist at Messino Cancer Centers, Patricia Serna, MHS, PA-C, CGRA, APP area manager at Texas Oncology, and Gretchen Van Dyck, financial counselor at Green Bay Oncology, connect the dots between legislative intents and clinical realities. "When my patients see that their options for clinical trials are diminishing, or some of these clinical trials are shutting down, they lose hope." - Martin Palmeri, MD, MBA, FASCO "Being able to work with the Texas Society of Clinical Oncology has given me that behind-the-scenes background of if we don't speak up, our patients are going to suffer." Patricia Serna, MHS, PA-C, CGRA Guests: Patricia Serna, MHS, PA-C, CGRA  APP Area Manager – APP Services Texas Oncology Dallas, TX Gretchen Van Dyck Financial Counselor II Green Bay Oncology Green Bay, WI  Martin Palmeri, MD, MBA, FASCO  Medical Oncologist Messino Cancer Centers Asheville, NC This podcast is part of the Oncology State Societies (OSS) Advocacy Engagement program, made possible with support from Johnson & Johnson. Resources: ACCC Advocacy Resources Access, Payment & Reimbursement Reform ACCC Community Oncology Research Institute (ACORI)  

    The Whole Horse Podcast with Alexa Linton
    WH149 | Demystifying insulin + shifting our lens on recovery with Elisha Edwards

    The Whole Horse Podcast with Alexa Linton

    Play Episode Listen Later Feb 17, 2026 65:10


    In this illuminating episode we're back with Elisha Edwards to shine more light on the often confusing topic of metabolic disorder, laminitis and hyperinsulinemia. As I share, I'm usually a pretty quick study but this stuff gets my brain all twisted in knots - and am I ever grateful to have someone like Elisha to break it down for me. As many of you know, the topic of insulin as it relates to disease has been top of mind for me since my gelding Reykur's recent laminitic episode where his levels of insulin were off the charts despite trying to do all the right things. I've been doing my best to sift through all the information out there and it felt like the perfect time to have a deep dive conversation about this with someone who really gets it and is looking at this topic from many angles.  In this chat we discuss why insulin goes up, why it stays up, and how we can help it to come down and stay down, the very real impact of hormones, stress and cortisol, the pros and cons of medicating, the real struggles of watching our horses deal with pain and how the emotional states of our horses can influence this disease. I know this conversation helped me greatly on my horse-keeping journey, and I hope it helps you too!  Elisha Edwards is a long-time horse lover who holds both a Bachelor of Science in organic chemistry and an MBA from the University of Alberta. Elisha is the Director of Education at Riva's Remedies and she is also the developer and instructor of the online course Healing Horses Their Way. She teaches horse owners all over the world how to use holistic health care to promote good health for their horses and how to restore good health in unwell horses. She believes that through education and awareness of natural horse health we can drastically improve their quality of life and longevity. Elisha also regularly facilitates workshops and seminars on natural horse health care across the country. Learn more about Elisha at https://elishaedwards.com/ Online course: Resolving Equine Metabolic Syndrome Naturally New free Masterclass mentioned at end of episode Hair tissue mineral analysis (Riva's Remedies)

    PUNCH Podcast
    Mauricio Schwartzmann: El riesgo bien tomado, lleva lejos. T6 - E6

    PUNCH Podcast

    Play Episode Listen Later Feb 17, 2026 48:28


    Mauricio Schwartzmann es un ejecutivo peruano con corazón Mexico con una sólida trayectoria en el mundo financiero y tecnológico, marcada por su experiencia en liderazgo, innovación y estrategia. Es Ingeniero Industrial en la Universidad de Lima y cuenta con un MBA en Thunderbird School of Global Management con enfoque en estudios internacionales. Inició su carrera profesional en Citibank Perú, donde ocupó distintos puestos clave durante más de 15 años entre Perú y México, destacando como Managing Director de Pagos e Inclusión Financiera en Citibanamex. Desde ese rol, lideró iniciativas como CoDi (Cobro Digital), un proyecto emblemático de pagos QR, y supervisó un portafolio con más de 6 millones de clientes. Luego dio un salto al mundo fintech como CEO y socio fundador de RappiBank Perú, donde lanzó con éxito productos digitales como cuentas bancarias y tarjetas RappiCard, y lideró un equipo de más de 135 personas, gestionando una base de más de 350 mil usuarios. En 2022, regreso a Mexico para asumir su actual rol como Country Manager de Mastercard México, liderando la estrategia de negocio, innovación tecnológica y expansión de productos en uno de los mercados clave de la compañía a nivel global. Bajo su dirección, Mastercard ha impulsado productos como Click to Pay, y expandido su ecosistema a través de la integración de fintechs como Arcus, escalando operaciones locales clave como el sistema de compensación nacional. En 2024, fue reconocido como el líder de ventas #1 en América Latina en los President's Club Awards de Mastercard. Mauricio es esposo, papá, mentor, inversionista, board member y parte del panel de Shark Tank México en su décima temporada. Su trayectoria refleja cómo la ejecución, el enfoque y el desarrollo constante pueden traducirse en grandes resultados.

    The Millionaire Next Door
    Opportunity Zones Explained: What's Changing in 2027 and Why It Matters with Michael O’Shea (Ep. 91)

    The Millionaire Next Door

    Play Episode Listen Later Feb 17, 2026 32:06


    For investors facing concentrated wealth or future liquidity events, understanding tax-aware planning options matters long before decisions are required. Opportunity Zones are one of the most talked-about and least understood tools in that conversation. In this episode of The Millionaire Next Door Podcast, Robert Curtiss sits down with Michael O'Shea, CFA, Head of Private Wealth at Origin Investments, to unpack one of the most misunderstood and potentially powerful tax planning tools available today: Qualified Opportunity Zones. Together, they walk through how Opportunity Zones work, why the original structure created a temporary pause in interest, and why upcoming changes beginning in 2027 may reopen the door for investors facing large capital gains. The conversation focuses on real-world planning scenarios, including concentrated stock positions, private business exits, and highly appreciated real estate. Michael explains how Opportunity Zones differ from 1031 exchanges, what the long-term benefits may look like when paired with professionally managed real estate development, and why advanced coordination with tax and legal advisors matters. This episode is designed as an evergreen educational resource for investors who want to understand their options well before a liquidity event occurs. Key takeaways: How Qualified Opportunity Zones work and why they were created What's changing in Opportunity Zone legislation starting in 2027 How Opportunity Zones may help address large capital gains from stocks, businesses, or real estate Why long-term real estate development and coordinated planning are key to using this strategy effectively And more! Resources: Educational videos (bottom of the page) Connect with Michael O'Shea: Origin Investments  LinkedIn: Michael O'Shea Connect with Robert Curtiss: rcurtiss@seia.com (626) 795-2944 About Robert Curtiss  LinkedIn: Robert Curtiss Facebook: Robert Curtiss SEIA LinkedIn: SEIA About Our Guest: Michael brings more than 18 years of real estate and capital markets expertise to Origin as Director and Head of Private Wealth Solutions. In this role, he leads the firm's capital raising initiatives, oversees the sales strategy, and develops strategic partnerships with Registered Investment Advisors (RIAs) to expand Origin's investment platform. Previously, Michael served as the head of Origin Exchange, the firm's 1031 Exchange Platform. During his career in the alternative investment sector, Michael has played key roles with various real estate sponsors, facilitating the syndication of more than $10 billion in commercial real estate investments, including over $500 million in 1031 tax-deferred exchanges. Michael holds an MBA with dual concentrations in Finance and Real Estate Investment from DePaul University, where he graduated summa cum laude. He earned his bachelor's degree from Purdue University and is a CFA® charterholder. A resident of Elmhurst, Michael lives with his wife Lauren and their three children Declan, Alice, and Tristan. Outside of work, he enjoys golf, Chicago sports, and spending time with his family.

    Early Retirement
    “Stop Worrying About Healthcare Pre-65” | Retirement Reality

    Early Retirement

    Play Episode Listen Later Feb 16, 2026 37:11 Transcription Available


    Melody describes her retirement with one word: peaceful.Not the kind she chased while working, the kind that finally arrived when she stopped.After 30 years in a high-pressure tech career, Melody retired at 55 with a clear trade-off in mind: less money, more time. She didn't walk away because she hated her work. She walked away because constantly operating in conflict (even healthy conflict) required her to be someone she wasn't, day after day. In this episode of Retirement Reality, Melody shares how she intentionally built a life that feels calm instead of compressed. She talks about choosing time over income, using spending guardrails instead of rigid rules, and why paying off her mortgage mattered more to her peace of mind than chasing higher returns. She also explains how that decision unlocked affordable healthcare before 65 — something many people assume is impossible.But Melody's story runs deeper than early retirement math. She opens up about surviving financial abuse, rebuilding her life from zero in her late 30s, and how budgeting, self-education, and emotional healing worked together to create stability. Today, retirement looks like volunteering at a cat rescue, gardening, exploring art and history, and creating handmade objects simply to give them away.Melody's journey is a reminder that retirement isn't about perfection or privilege. It's about alignment between your money, your values, and the life you want to live next.As you listen, consider this:If you could trade some income for more peace, would you?Interested in a custom strategy to retire early? → https://www.rootfinancial.com/start-here/Get access to the same software I use in my videos and join the Early Retirement Academy here  → https://ari-taublieb.mykajabi.com/early-retirement-academy-Melody is not a client of Root Financial Partners, LLC and received no compensation for participating in this video. His statements reflect his own opinions and experience and are not indicative of any specific client's experience and are not a guarantee of results. No cash or non-cash compensation was provided, and no material conflicts are known.Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.Comments reflect the views of individual users and do not necessarily represent the views of Root Financial. They are not verified, may not be accurate, and should not be considered testimonials or endorsementsParticipation in the Retirement Planning Academy or Early Retirement Academy does not create an advisory relationship with Root Financial. These programs are educCreate Your Custom Early Retirement Strategy HereGet access to the same software I use for my clients and join the Early Retirement Academy hereAri Taublieb, CFP ®, MBA is the Chief Growth Officer of Root Financial Partners and a Fiduciary Financial Planner specializing in helping clients retire early with confidence.

    Best of The Steve Harvey Morning Show
    Overcoming the Odds: Kidney cancer survivor leads by example, by taking care of people and they take care of the business. 

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Feb 16, 2026 28:17 Transcription Available


    Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

    RAISING HER CONFIDENTLY | Parenting Teens, How to Talk to Teens,  Family Communication, Raising Teen Girls
    297\\ Raising Teenage Daughters While Caring For Aging Parents with Dr. Alison Alford

    RAISING HER CONFIDENTLY | Parenting Teens, How to Talk to Teens, Family Communication, Raising Teen Girls

    Play Episode Listen Later Feb 16, 2026 30:23


    Are you in the sandwich season of raising a teen and caring for your aging parents?  Do you feel like there is so much going on that you hardly have any time for yourself? Today I have Dr Alison Alford on as we discuss this unique season of being a parent to growing children and meeting the needs for our elderly parents.   Allison Alford is a clinical associate professor in the Department of Information Systems and Business Analytics. She holds a PhD in Communication Studies with a concentration in Interpersonal Communication from The University of Texas at Austin. Alford has 17 years' experience teaching university courses and her specialties are value propositions, conflict resolution techniques, teamwork, meeting facilitation and people-skills for leaders. Alford is active in the Association for Business Communication and National Communication Association.   Alford owns and operates the coaching and consulting firm, Good Talk Communication Consulting. As a communication coach, Alford has worked with professionals and MBA students in the fields of engineering, tech, publishing, human resources, sales, finance and more. She believes anyone can improve their communication skills with effort and energy. You can find Dr Alison Alford here.   Are you looking for ways to communicate with your girl so she can start opening up to you? Do you want to understand why is it so hard to approach your girl? Are you stuck on how to approach your teenage daughter in conversation without her freaking out?   SIGN UP FOR TALK TO YOUR TEEN GIRL FRAMEWORK!!  A 6-WEEK JOURNEY TO SHIFT HOW YOU COMMUNICATE SO SHE CAN COME TO YOU!   You'll walk away with a deeper understanding the changes happening to your girl, Equipped in your new role as COACH in this teen stage, and establish better communication pathways to connect and grow closer with your daughter   Imagine if you and your daughter can finally have conversations at a level where she doesn't need to hide anything from you! Plus, you'll get to meet other mamas who are all in the same boat.... SIGN UP HERE!      You can find me here: Work with me: www.talktoyourteengirl.com Connect: hello@jeanniebaldomero.com Instagram:   https://www.instagram.com/raisingherconfidently Free mom support community: www.raisingherconfidently.com

    Clear Admit MBA Admissions Podcast
    MBA Wire Taps 474: Deferred candidate, needs GMAT. Perfect 340 GRE. Wharton vs Sloan

    Clear Admit MBA Admissions Podcast

    Play Episode Listen Later Feb 16, 2026 30:58


    In this week's MBA Admissions podcast we began by discussing the current state of the MBA admissions season. We continue to see several top MBA programs rolling out their Round 2 interview invites. Next week UPenn / Wharton and INSEAD are scheduled to release their interview invites and we speculate that MIT Sloan will, too. We then briefly discussed our new interview prep tool,  Clear Admit's MBA Interview simulator  Thus far, we have seen broad adoption of this tool, and we expect word to continue to spread! The MBA interview simulator is trained on Clear Admit's extensive catalogue of interview resources including our interview archive and interview guides. Graham noted we are scheduled for our monthly AMA YouTube Livestream later today. Here is Clear Admit's YouTube channel, https://www.youtube.com/@ClearAdmitMBA Graham also highlighted MBA webinar events that are on the horizon that Clear Admit is hosting. We are hosting a series for MiM programs which is scheduled for February 24 and 25. Clear Admit is also hosting events with London Business School and Vanderbilt / Owen later this week. On March 19, we are hosting a series of online panel discussions focused on international students who are targeting the top MBA programs in the United States. Finally, we are excited to announce our in-person admissions event, the MBA Fair, to be scheduled in Atlanta, on May 11. Signups for all these events are here: https://www.clearadmit.com/events Graham then highlighted a recently published article from Clear Admit's Fridays from the Frontlines series, highlighting a veteran who is at Notre Dame / Mendoza.  Graham then noted three admissions tips which all focus on the interview experience: MBA interview etiquette, questions for the admissions interviewer, and post-interview follow-up. Graham addressed a recently published Real Humans piece that focuses on Class of 2027 HBS students. Then finally, we discussed this week's roll out of the Financial Times ranking. For this week, for the candidate profile review portion of the show, Alex selected two ApplyWire entries and one DecisionWire entry: This week's first MBA admissions candidate is a deferred admissions candidate who appears to have a very strong profile but still needs to take the GMAT. This week's second MBA applicant is from India, works in finance, and has a perfect 340 on the GRE test. This week's final MBA candidate is deciding between Wharton and Sloan with a scholarship. This episode was recorded in Paris, France and Cornwall, England. It was produced and engineered by the fabulous Dennis Crowley in Philadelphia, USA. Thanks to all of you who've been joining us and please remember to rate and review this show wherever you listen!

    Honest eCommerce
    Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

    Honest eCommerce

    Play Episode Listen Later Feb 16, 2026 40:02


    Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations. He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University. In This Conversation We Discuss:[00:00] Intro[00:56] Bootstrapping growth through cash flow[03:23] Turning local talent into a luxury launchpad[07:45] Sponsor: Klaviyo [09:52] Applying corporate training to startups[12:31] Challenging traditional production paths[18:48] Sponsor: Intelligems [20:48] Standardizing core products for efficiency[24:47] Sponsor: Electric Eye[25:56] Persisting through daily business doubt[29:40] Callouts[29:50] Reinventing challenges for better outcomes[31:34] Leveraging community for business insights[32:02] Maintaining connections for future opportunities[36:03] Rebranding for clarity and customer reachResources:Subscribe to Honest Ecommerce on YoutubeLuxury products for everyday ease and elegance parkerthatch.com/Follow Irene Chen linkedin.com/in/irene-chen-16b16823/Follow Matthew Grenby linkedin.com/in/matthewgrenby/Book a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/connectGet your free demo https://www.klaviyo.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    We Don't PLAY
    Website Sales Optimization and Search Engine Marketing Masterclass with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Feb 16, 2026 19:16


    In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links

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    Transition Drill
    235. From Air Force Thunderbirds to Entrepreneur: 300 Million Jobs Gone by 2030. Malcolm Copeland

    Transition Drill

    Play Episode Listen Later Feb 16, 2026 107:32


    Malcolm Copeland, Air Force Veteran, in Episode 235 of the Transition Drill Podcast, his story addresses a reality most veterans face. The military gives you structure, identity, and momentum, but it doesn't guarantee relevance once you leave. His transition wasn't about replacing one job with another. It was about reclaiming control and creating his own structure instead of relying on someone else's. His story is a reminder that transition isn't a single event at separation. It's a shift in ownership.Malcolm isn't just an Air Force veteran; he's a master of transition who's navigated the high-stakes world of elite military units and the complex landscape of civilian entrepreneurship. In this episode dive deep into his journey from a curious kid in Long Island to a crew chief for the a famous jet in Hollywood history.Malcolm grew up in West Islip, New York, where he spent his days taking apart electronics just to see how they worked. That engineering mindset was his gift, but his life hit a major crossroads when he lost his father at just 13 years old. This unexpected loss pushed him to grow up fast and find a path that offered adventure and independence, so he enlisted in the Air Force at 17. He didn't just fix planes, he became an elite technician. From working on the block forties in South Korea to maintaining the CV-22 Ospreys that appeared in the first Transformers movie, Malcolm lived the high-tempo life of military maintenance.His career reached a pinnacle when he joined the Thunderbirds. In that world, precision isn't just a goal, it's a requirement. He learned that teamwork and structure can make the impossible happen, like swapping an F-16 engine in half the standard time to ensure a show never gets canceled. But Malcolm's story doesn't end on the flight line. After 14 years of service, he took a unique risk by appearing on the first season of Married at First Sight. While the show wasn't a match, his honesty on screen led him to his soulmate; she was from Germany. He moved overseas, mastered the challenges of a blended family of eventually six children, and finished his engineering degree and MBA.Today, back in the United States with his family, Malcolm's focused on the future of veteran entrepreneurship. He's the founder of Eighth Ascent, where he helps veterans launch business ideas in just 28 days. He's also a leading voice on how AI and automation will impact the workforce. He's helping veterans build businesses that are future-proof, ensuring they keep the purpose and passion they had in uniform. Malcolm's life proves that with the right azimuth, you can navigate any transition and build a legacy that lasts.CONNECT WITH THE PODCAST:Instagram: https://www.instagram.com/paulpantani/WEBSITE: https://www.transitiondrillpodcast.comLinkedIn: https://www.linkedin.com/in/paulpantani/SIGN-UP FOR THE NEWSLETTER:https://transitiondrillpodcast.com/home#aboutQUESTIONS OR COMMENTS:paul@transitiondrillpodcast.comEPISODE BLOG PAGE AND CONNECT WITH MALCOLM:https://www.transitiondrillpodcast.com/post/air-force-veteran-malcolm-copeland-on-thunderbirds-and-military-transition-drill-podcastSPONSORS:GRND CollectiveGet 15% off your purchaseLink: https://thegrndcollective.com/Promo Code: TRANSITION15Blue Line RoastingGet 10% off your purchaseLink: https://bluelineroasting.comPromocode: Transition10Frontline OpticsGet 10% off your purchaseLink: https://frontlineoptics.comPromocode: Transition10

    Dietetics with Dana
    263 - Interview with Christina Vosbikian, MBA & Founder of Coord Health (Group RD Practice)

    Dietetics with Dana

    Play Episode Listen Later Feb 16, 2026 27:09


    Send us a message!Ever wondered what it is like to start a group RD practice? In this episode Dana interviews Christina Vosbikian about how she went from finance to Harvard's MBA program to starting Coord Health!Christina Vosbikian is the founder and CEO of Coord Health, a tech-enabled healthcare startup supporting patients and providers across women's healthcare settings by delivering virtual interventions between in-person visits. Their first service line is virtual nutrition counseling from a team of Registered Dietitians. Before starting Coord, Christina had a background in operating (Planned Parenthood, Allara Health), private equity investing at Berkshire Partners, and investment banking at Goldman Sachs. Christina holds an MBA from Harvard and did her undergrad in public policy at Princeton University. She is a recipient of the Robert F. Jasse Award for entrepreneurship at Harvard Business School and Harvard Business School's Blavatnik Fellowship for Life Science Entrepreneurship.Coord Health is a women's health startup out of Harvard built around the idea that lifestyle care – nutrition, movement, sleep, and stress – is key a key part of healthcare. We partner directly with OBGYN practices to provide evidence-based virtual nutrition counseling for women across every stage of life.

    Dairy Stream
    Dairy Streamlet: Automating Hoof Health to Detect Lameness

    Dairy Stream

    Play Episode Listen Later Feb 16, 2026 8:40


    The Dairy Streamlet is a condensed version of a long Dairy Stream episode and covers the high-level points of the conversation. If this topic interest you, then listen to the full episode on Feb. 18. Dairy Stream host, Joanna Guza, and guest Tera Baker of Nedap discuss the basics of hoof health, automating hoof care, working with your hoof trimmer, artificial intelligence, ROI and the future of hoof health care. This episode is sponsored by Nedap. About the guest Tera Baker is the North American Marketing Manager for the NedapDairy Business, bringing a lifelong passion for agriculture and a career spanning multiple segments of the dairy industry. Originally from Three Oaks, Michigan, she holds a B.S. in Agribusiness Management from Michigan State University and an MBA from Central Michigan University. Tera's career includes roles in pharmaceutical sales and leading the precision livestock sales unit at Topcon, and has spent time living and working with farms in Texas, Wisconsin, and Michigan in addition to national and international roles. She is especially energized by Nedap's commitment to technology creation and its role as a key connector among leading brands serving progressive dairy farmers. Beyond her work at Nedap, Tera remains deeply rooted in agriculture. She farms cash crops with her family, co-owns a precision ag dealership with her husband, and operates a U-Pick flower farm experience. Tera brings a grounded yet forward-looking perspective on dairy technology, innovation, and the future of livestock management.    Compeer Financial is proud partner of Dairy Stream.  Learn more about Dairy Stream sponsorship. This podcast is produced by the Voice of Milk, a collaboration of individual dairy organizations working to improve the future of dairy farm families. Become a sponsor, share an idea or feedback by emailing podcast@dairyforward.com. 

    AI and the Future of Work
    376: Why Human Skills Now Matter More as AI Automates Tasks at Work, with Andrea Iorio

    AI and the Future of Work

    Play Episode Listen Later Feb 16, 2026 46:00


    Send a textAndrea Iorio is one of Brazil's most requested keynote speakers on digital transformation, innovation, and leadership. His work has reached more than 50,000 people through live talks, and his podcasts have surpassed 300,000 downloads. A former Head of Tinder across Latin America and Chief Digital Officer at L'Oréal Brazil, he brings firsthand experience leading digital change inside large organizations. Today, he advises leaders, teaches MBAs, and studies how AI reshapes work, skills, and decision making. His latest book, Between You and AI, explores how humans stay relevant as machines take on more cognitive tasks.In this conversation, we discuss:Why AI replaces tasks rather than entire jobs, and how reframing work around tasks changes how leaders redesign roles, workflows, and value creation.Andrea shares surprising data from a global HR survey that reveals why 93% of HR leaders prioritize soft skills over hard skills in new hires, and why this trend signals a massive shift in the future of work.Andrea outlines nine new skills, grouped into Three Pillars of Transformation essential for professionals and leaders: cognitive, behavioral, and emotional.Why asking better questions matters more than producing answers, and how prompting extends beyond AI inputs into everyday leadership and decision making.Andrea shares how L'Oréal's reverse mentoring program shifted the C-Suite's perspective on emerging digital trends, demonstrating why understanding the Gen Z consumer requires direct immersion over passive presentations.What the rise of autonomous AI agents means for responsibility, goal setting, and collaboration, and why agency remains a human obligation even as systems gain autonomy.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Andrea on LinkedInAI fun fact articleOn how investors decide what to fund in gen AI and what most entrepreneurs get wrong

    Inside Personal Growth with Greg Voisen
    Podcast 1301: Healing Leaders: 7 Steps to Recovery of Self by Raj Sisodia

    Inside Personal Growth with Greg Voisen

    Play Episode Listen Later Feb 16, 2026 47:21


    In this podcast, Greg Voisen sits down with visionary thought leader Raj Sisodia to discuss his provocative and deeply personal new book, "Healing Leaders: 7 Steps to Recovery of Self." Shifting away from traditional business tactics, Sisodia reveals a startling truth: most corporate suffering is "unintentional," stemming from leaders who have yet to heal their own internal wounds. Drawing from his transformative experiences with indigenous shamans in the Amazon and silent retreats in the Himalayas, Sisodia explains how a leader's "cracked open" heart is actually the key to a thriving organization. This conversation serves as a wake-up call for anyone at the top who feels the weight of stress and burnout, offering a roadmap to trade ego-driven tyranny for a leadership style rooted in love and wholeness.

    Humans of Purpose
    417 Elizabeth Tyler: Stories That Stitch Us Together

    Humans of Purpose

    Play Episode Listen Later Feb 16, 2026 43:08


    My guest this week is Elizabeth Tyler - co-founder and CEO of good.film, a visionary platform using film and television as a catalyst for connection, empathy, and meaningful conversation in an increasingly fragmented world. Through good.film, she works at the intersection of storytelling, social impact, and community-centred engagement, helping audiences discover movies and shows that resonate with their values and spark real-world dialogue. Best known for her leadership in building good.film — a platform that curates ambitious stories from blockbusters to indie documentaries and fosters communities around the conversations those stories ignite — Elizabeth combines deep strategic insight with a profound belief in the power of narrative to rebuild social cohesion. Her work emphasises how shared stories can bring people together, open hearts, and invite curiosity in place of division. Before founding good.film, Elizabeth built a diverse career across politics, advocacy, and creative impact work — including serving on successful election campaigns and leading strategic advocacy for major nonprofits — always with a focus on bringing people together around a vision of what's possible. She holds an MBA from UCLA Anderson, where she was recognised for her entrepreneurial and social change leadership. Elizabeth is a passionate advocate for Impact Entertainment — the idea that films and shows can do more than entertain: they can deepen empathy, foster shared experiences, and help rebuild the social fabric by connecting head and heart in how we understand each other and the world.

    All Shows Feed | Horse Radio Network
    My Senior Horse 39: Winter Senior Care with Bryan Cassill

    All Shows Feed | Horse Radio Network

    Play Episode Listen Later Feb 15, 2026 25:23


    In this episode we talk about winter senior horse care with Bryan Cassill, who has a Masters in nutrition and an MBA. He is the Commercial and Formulations Manager for Mars Horsecare and BUCKEYETM Nutrition.My Senior Horse - Episode 39 Guests and Links:Guest: Bryan Cassill, Commercial and Formulations Manager for Mars Horsecare and BUCKEYETM NutritionConnect with Host: Kimberly S. Brown of Editorial Director of My Senior Horse | Email Kim (kbrown@equinenetwork.com) | Follow Kim on LinkedIn (@kimberlylsbrown)

    Becker’s Healthcare Podcast
    Supporting Care Teams Through Change and Technology with Ann M. Richardson

    Becker’s Healthcare Podcast

    Play Episode Listen Later Feb 15, 2026 20:09


    In this episode, Ann M. Richardson, MBA, Founder and Principal Consultant at LeadWell Healthcare Consultants, shares the key challenges and opportunities she sees across healthcare, from access constraints and clinician burden to responsible AI adoption. She discusses how thoughtful technology partnerships can better support care teams, improve patient engagement, and help leaders navigate complexity with credibility and compassion.

    My First Season
    Lizzy Heinrich Ellis

    My First Season

    Play Episode Listen Later Feb 15, 2026 42:31


    My guest today worked for Club Med from 2000 to 2002, beginning her very first season at Club Med Sandpiper as a Circus G.O. Her story before and after Club Med is just as fascinating. She holds a degree in Marketing and Finance from the University of Richmond and an MBA from Hofstra University. Before joining Club Med full-time, she was a Loan Officer in the Private Banking division at the Bank of New York. After visiting Club Med a few times as a G.M., she found herself completely hooked. After Club Med, her adventures became even more extraordinary. She performed flying trapeze at the White House Halloween party, where she met President Obama, and also appeared on The Oprah Winfrey Show. Most recently, in October 2025, she published her book Summer to Soar, which we will talk about in part two of her interview, along with so much more. From New York, please help me welcome Lizzy Heinrich Ellis! **My First Season podcast has always been ad-free and free to listen to and is available to download on: Apple Podcasts, Google Podcasts, Samsung Podcasts, Podbean App, Podchaser, Spotify, Amazon Music/Audible, TuneIn + Alexa, iHeartRadio, PlayerFM, Pandora, and Listen Notes. And if you like what you hear, please leave a review on Apple Podcasts.  

    Starlight Pet Talk
    Should You Get A Dog For Your Dog, Or Is It a Big Mistake?

    Starlight Pet Talk

    Play Episode Listen Later Feb 15, 2026 29:38 Transcription Available


    Should you get a dog for your dog… or are you about to double your stress, noise, behavior issues, and vet bills?Many pet parents see a bored, clingy, or “lonely” dog (or other pet) and assume the solution is a companion, a boyfriend, girlfriend, sibling, or built-in best friend. But adding another dog doesn't automatically make life easier. It can just as easily increase barking, trigger resource guarding, amplify anxiety, and create daily management problems you didn't have before, especially if you don't actually know why your dog is acting that way in the first place. In this episode, veterinary psychiatrist Dr. Rachel Malamed, DVM, DACVB, CABC, MBA, breaks down when getting a second dog truly helps, when it backfires, and how to tell whether your dog actually needs a companion or just better enrichment, structure, or training, or time with their favorite person - you!BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: • What “my dog is lonely” really means and how to assess it correctly • The most common ways a second dog makes behavior issues worse • The 3-part filter to use before bringing home another dog: capacity, compatibility, and motivationIf you are even considering dog number two, pause and listen to this first.CONNECT WITH DR. RACHEL MALAMEDWebsite | https://www.behaviordogtor.comFacebook Group | Pet Psychiatry and Behavior Support for Pet Parents Instagram | @dr.rachelmalamedI was a guest on the That's Good Parenting podcast talking about how to bring a pet into a busy family without turning your house into chaos. Listen here: petparenthotline.com/thatsgoodparenting Support the showExpert Pet Advice for busy pet parents! Love the show? Leave a 5-star review so more pet parents can find us, and share this episode with someone who needs it. Follow:

    We Don't PLAY
    How to Monetize and Segment Your Business Email List for Maximum Marketing ROI That Generates $40 for Every $1 Spent

    We Don't PLAY

    Play Episode Listen Later Feb 14, 2026 85:53


    Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Steve Adubato's Leadership Hour
    Lessons in Leadership: Lisa Tank / Alyssa McCloud

    Steve Adubato's Leadership Hour

    Play Episode Listen Later Feb 14, 2026 30:00


    In this “Leaders in Healthcare” edition of Lessons in Leadership, Steve Adubato and Mary Gamba are joined by Lisa Tank, MD, MBA, FACP, President and Chief Hospital Executive, Hackensack University Medical Center, about the future of healthcare leadership and trust in public health. Then, Steve and Mary are joined by Alyssa McCloud, PhD, Senior Enrollment … Continue reading Lessons in Leadership: Lisa Tank / Alyssa McCloud

    Moments with Marianne
    The Impossible Dream with Dirk Smith

    Moments with Marianne

    Play Episode Listen Later Feb 14, 2026 33:55


    What would faith look like if living in a place where owning a Bible could cost you your freedom? Tune in for an inspiring discussion with Dirk Smith on his new book The Impossible Dream: The Unstoppable Journey of God's Word Behind the Iron Curtain and Beyond.Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate!  https://www.kmet1490am.comDirk Smith, co-author of The Impossible Dream, serves as EEM Vice President, following his highly successful tenure as a development officer with his alma mater, Harding University. An accomplished manager, he earned experience in business development with an eye for revenue building through positions with firms like Jackson & Coker in Dallas, Texas, and T. Williams Consulting serving clients in Pennsylvania, New Jersey and New York. He has a bachelor's degree in Mathematics and an MBA with a focus on Organizational Development and Ethics. At EEM, Dirk oversees fundraising and marketing efforts as well as assists with U.S. operations. He is an experienced presenter and storyteller and loves sharing the stories of what God is doing through the ministry of EEM. https://theimpossibledreambook.com/ https://eem.orgLearn more about publishing your book, publicity services, and show opportunities at: https://www.mariannepestana.com 

    Becker’s Healthcare Podcast
    David Rahija, PT, MBA, FACHE, President of Northwest Community Hospital at Endeavor Health

    Becker’s Healthcare Podcast

    Play Episode Listen Later Feb 13, 2026 18:46


    In this episode, David Rahija, PT, MBA, FACHE, President of Northwest Community Hospital at Endeavor Health, joins the podcast to discuss designing seamless, personalized care across the full healthcare continuum. He shares strategies for reducing cost structures, priorities for growth in 2026 through expanded access and subspecialty services, and how his organization is elevating care to better serve the surrounding community.

    We Don't PLAY
    Outperform Your Competition: Market Share Competitors SEO Tactics with Favour Obasi-ike (Valentine's Day Edition)

    We Don't PLAY

    Play Episode Listen Later Feb 13, 2026 55:53


    Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    21 Hats Podcast
    Dashboard: Where Do You Turn When You're Stuck?

    21 Hats Podcast

    Play Episode Listen Later Feb 13, 2026 32:57


    Kelly Berry's introduction to small-business ownership came at a moment when most new parents are focused on something else entirely. She had just come home from the hospital after giving birth when her husband handed her a personal guarantee to sign. He had quit his job to start a business.“So if this fails,” she said, “you'll be unemployed and we'll be homeless?”“Yep,” he replied.That moment made the risks of entrepreneurship very real—and it helped set Kelly on the path she's been on ever since. She went on to earn her MBA, work with economic-development organizations, and eventually launch her own business running peer groups for business owners. Her focus has always been the same: helping owners navigate the challenges they face—together.In this week's Dashboard, Kelly shares what she's seeing on the front lines of small business, why peer groups can be so powerful, and how she's working to bring that support to owners in rural communities who may not have access to in-person groups. She also talks about what it takes to build her own business along the way. And if you'd like to explore whether a peer group might be right for you, you can start with a short quiz she's created.

    The Narrative
    Israel, Identity, and the Mission of Faithful Work with Mordechai Wiseman

    The Narrative

    Play Episode Listen Later Feb 13, 2026 46:15


    This week on The Narrative, Mike and David expose the "vice industry playbook" at the Ohio Problem Gambling Conference, where gambling giants like DraftKings and FanDuel sponsor the prevention efforts their business models actually undermine. They break down how gambling and marijuana interests buy silence from advocates while fueling "addiction for profit" revenue. The guys also tackle the New York Times’ admission that the "harmless" marijuana myth has failed, as daily use surpasses alcohol and teen suicides rise. Finally, they dive into the Affirming Families’ First Act (HB693), a landmark Ohio bill designed to stop the State from seizing custody of children whose parents refuse to bow to radical gender ideology. After the news, Mike and David are joined by Mordechai Wiseman, the Founder and Director of Israel First Fruits. A Special Forces veteran and follower of Yeshua, Wiseman discusses the "holy pressure cooker" of faith and business in Israel. He shares the heartbreaking loss of his son in Gaza and a powerful moment of reconciliation with his best friend, an Arab Christian, proving God’s love bridges the deepest divides. Wiseman offers a sobering look at how true restoration requires character over treaties. More about Mordechai Wiseman Mordechai Wiseman is Managing Director of Firstfruits Funds and Co-Founder, Chairman & International Director of Israel Firstfruits. He has over 25 years of international management, marketing, technology, and business development experience in various industries. Mordechai has served companies and non-profit organizations ranging in size from small start-ups to Fortune 500 multinational corporations. He is a social entrepreneur and is passionate about equipping people to pursue their calling. Mordechai has a B.Sc. in Electrical Engineering and an MBA from Cornell University. Mordechai is a third-generation Jewish believer serving in Israel. He and his wife, Meira, have three children and live in northern Israel. Learn More about the Minnery Fellowship The Minnery Fellowship provides ongoing educational opportunities for pastors and church leaders to dive into the practical issues facing Christians in culture and develop, with a cohort of their peers, biblical strategies and messages to respond. Get the details and sign up at MinneryFellowship.org.

    The Crucible - The JRTC Experience Podcast
    131 S13 Ep 12 - Depth, Mutual Support, Integration: Winning the Defensive Fight at Echelon w/JRTC Subject Matter Experts

    The Crucible - The JRTC Experience Podcast

    Play Episode Listen Later Feb 13, 2026 25:29


    The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-first episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject matter experts from one of our infantry battalion task forces at JRTC: CPT Michael Boster is a Rifle Co Commander OCT, SFC John Corpier is an Infantry Platoon OCT, CPT Logan Wilson is the Fires Support Officer OCT for the TF, and MAJ Reed Ziegler is the Executive Officer XO from TF-1 (IN BN).   This episode examines the defense at echelon, focusing on how brigades and battalions design, build, and fight the main battle area (MBA) within the broader battlefield geometry. The panel breaks down the relationship between the security zone, the main battle area, and the brigade rear area, emphasizing that many defensive shortcomings stem from poorly defined boundaries—such as the forward edge of the battle area (FEBA), no-penetration lines, and rear area limits. Leaders discuss how units often conduct map reconnaissance without validating terrain on the ground, resulting in shallow defenses, limited depth (often only 500–1000 meters), and battle positions chosen based on where units culminate rather than where terrain is most advantageous. A recurring theme is that successful defense requires deliberate terrain analysis during planning, early reconnaissance, and continuous refinement between brigade and battalion to ensure obstacle plans, engagement areas, and maneuver graphics are coherent and mutually supportive.    The conversation also highlights common friction points across warfighting functions, particularly the integration of obstacles and fires. Units frequently fail to mass effects, synchronize mortars with field artillery, or prioritize high-payoff targets such as enemy breaching assets during defensive operations. Adjacent unit coordination is often weak, resulting in disconnected company engagement areas rather than a mutually supporting battalion fight. The panel reinforces that effective defense is not passive; it demands offensive action within the defense—shaping fires, clearly defined triggers, deliberate obstacle emplacement, and disciplined reporting. Ultimately, the episode underscores that depth, mutual support, and integration across maneuver, fires, engineers, and sustainment are what transform a static position into a resilient and lethal main battle area capable of stopping the enemy.        Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

    Faculty Factory
    Leader as a Coach and Embracing the Growth Mindset with Binata Mukherjee, MD, MBA

    Faculty Factory

    Play Episode Listen Later Feb 13, 2026 42:22


    When's the last time you heard a leader say, “I don't know?" As we learn in this week's discussion with returning guest Binata Mukherjee, MD, on the Faculty Factory Podcast, those three words actually humanize a leader and signal confidence. It's an important point for this interview's broader discussion on growth mindsets. Growth-minded leaders are willing to be candid about not having all the answers as they are there to facilitate learning and help find those answers.  At the University of South Alabama (USA) in Mobile, Dr. Mukherjee serves as Assistant Dean for Faculty and Professional Development in the Whiddon College of Medicine and is Associate Professor of Internal Medicine with USA Health. She is also an Adjunct Professor of Management and Director of Healthcare Leadership Initiatives in the Mitchell College of Business at USA. “Leader As Coach” The concept of “leader as coach” describes practicing leadership as a facilitator who teaches people rather than doing the work for them or micromanaging day-to-day tasks. It's about continually reminding the team of the direction and shifting from a manager mindset to a leader mindset. As we learn in this discussion with Dr. Mukherjee, leadership is defined by behavior, not persona. Dr. Mukherjee discusses Carol Dweck's 2006 book "Mindset: The New Psychology of Success," which explores the dynamic between a growth mindset and a fixed mindset and why that distinction matters.  “Building trust and enabling an environment of psychological safety are the most important things about working with a team,” Dr. Mukherjee points out. More Resources to Explore Faculty Factory Podcast No. 327 - "Know Thyself: Keys to Self-Awareness Amid Uncertainty with Binata Mukherjee, MD, MBA": https://facultyfactory.org/binata-mukherjee/ "Mindset: The New Psychology of Success": https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about the growth mindset from the Harvard Business School: https://online.hbs.edu/blog/post/growth-mindset-vs-fixed-mindset

    CareTalk Podcast: Healthcare. Unfiltered.
    Making Healthcare Access Truly Borderless w/ Dr. Sarah Matt, MD, MBA

    CareTalk Podcast: Healthcare. Unfiltered.

    Play Episode Listen Later Feb 13, 2026 22:07 Transcription Available


    Send a textHealthcare access is often treated as a technology problem, but the real barriers run much deeper. Geography, cost, culture, trust, and digital readiness all shape whether patients can actually get the care they need. Without addressing the system as a whole, even the most advanced tools risk leaving people behind.Sarah Matt, Author of The Borderless Healthcare Revolution, joins the HealthBiz Podcast to discuss what it truly takes to break down geographic barriers in healthcare, why access must be designed into systems from the start, and how technology can support care without replacing the human connection at its core. 

    Experience Darden
    Experience Darden #343: Office Hours Spotlight | In Conversation with June West and Steve Soltis

    Experience Darden

    Play Episode Listen Later Feb 13, 2026 64:49


    In this special edition of the Darden Admissions podcast, we share a recent installment in our ongoing ‘Office Hours' faculty spotlight series, a conversation with Professors June West and Steve Soltis. West and Soltis teach classes across Darden's MBA formats, including Leadership Communication, and they are also co-founders of the Darden Leadership Communication Council. Their podcast series, CEO Voices: Leading with Communication, examines the communication that enables transformational leadership. We talk with them about their backgrounds, what led them to Darden, the importance of Leadership Communications in an MBA curriculum, recent cases they've developed for their elective courses and more. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.

    Jungunternehmer Podcast
    Von der Garage zum Weltmarktführer: Wie WOOM den Kinderfahrradmarkt dominiert (mit Gründer Markus Ihlenfeld)

    Jungunternehmer Podcast

    Play Episode Listen Later Feb 13, 2026 73:29


    In dieser Episode von selbst&frei teilt Markus Ihlenfeld, Mitgründer von woom, die ungeschminkte Wahrheit über den Aufbau des Weltmarktführers für Kinderfahrräder – von der Garage bis zu 150 Millionen Euro Umsatz. Markus erklärt, wie er gemeinsam mit Industriedesigner Christian Bezdeka aus einer simplen Beobachtung heraus eine Marke erschaffen hat, die heute jedes vierte Kinderfahrrad in Deutschland und jedes zweite in Österreich verkauft. Ohne Investoren, ohne Pitch-Deck, nur mit 500 Fahrrädern in der Garage – und dem unbedingten Willen, Kindern das beste Produkt zu geben. Besonders wertvoll: Seine ehrliche Reflexion über die ersten acht Jahre komplett ohne externe Investoren – finanziert durch Privatkredite, Crowdfunding und maximale Verschuldung. Markus spricht offen über die Realität hinter den Kulissen: Drei bis vier Jahre ohne Gehalt, Fahrräder in zusammengeschnittenen KTM-Kartons verschickt, nachts in der Garage schrauben nach 12-Stunden-Tagen bei Opel. Er erklärt, warum Top-Line-Growth wichtiger war als Profitabilität, wie sie durch jeden einzelnen Kunden persönlich betreut haben – teilweise Fahrräder in der Mittagspause nach Hause gefahren – und warum der Wiederverkaufswert ihrer Räder so hoch ist, dass Eltern sie sofort wieder loswerden. Die wichtigste Strategie: Aus der Sicht des Kindes denken – kleinere Griffe, leichtere Rahmen, bessere Ergonomie – und den Eltern ein Sorglos-Package bieten, das sie nie wieder über Kinderfahrräder nachdenken lässt. Besonders eindrucksvoll: Seine persönliche Journey vom Marketingdirektor bei Opel – der mit einem Flugzeug das GTI-Treffen am Wörthersee crashte – zum Vollzeit-Gründer, der seinen sicheren Job aufgab, während seine Frau die Familie versorgte. Markus spricht offen über die größte Herausforderung: Finanzierung – wie sie mit Privatkrediten in Millionenhöhe gewachsen sind, weil Banken und Investoren nicht an sie glaubten. Er erklärt, warum er nie wieder studieren würde – weder Bachelor noch MBA – und stattdessen direkt in Sales oder in ein Startup einsteigen würde. Die wichtigste Erkenntnis: "Ego ablegen, einfach machen und jeden einzelnen Kunden glücklich machen." Heute gründen Markus und Christian mit Pop-Top – höhenverstellbare Schreibtische für Kinder – das erste von zehn geplanten Startups in den nächsten Jahren. Ein radikales Plädoyer für Naivität, Mut und die Kunst, eine Marke zu bauen, die nicht von Marketing lebt, sondern von echter Mission und kompromissloser Qualität. Kapitel: 00:00:00 Intro: Vom Marketing Director zum Fahrrad-Weltmarktführer 00:01:57 Die Gründungsidee: Warum bessere Kinderfahrräder? 00:05:30 Von der Garage zum ersten Verkauf: Die ersten 500 Fahrräder 00:07:28 Produktentwicklung aus Kindersicht: Ergonomie statt Miniatur-Erwachsenenrad 00:10:55 Die ersten Kunden gewinnen: Jeder einzelne zählt 00:20:16 Der große Schritt: Vom Opel-Job in die Selbstständigkeit 00:29:24 Finanzierung ohne Investoren: Privatkredite und Bootstrapping 00:38:15 Wachstumsschmerzen: Mitarbeiter, Lager und Cash-Flow 00:40:48 KI und die Zukunft des Unternehmertums 00:50:11 Ratschlag an junge Gründer: Startup statt Studium 01:00:50 Die nächsten 10 Startups: Von WOOM zu PopTop selbst&frei wird im Auftrag von Vivid Money produziert – dem Geschäftskonto für Unternehmer.

    The ExecMBA Podcast
    ExecMBA Podcast #408: Office Hours Spotlight | In Conversation with June West and Steve Soltis

    The ExecMBA Podcast

    Play Episode Listen Later Feb 13, 2026 64:49


    In this special edition of the Darden Admissions podcast, we share a recent installment in our ongoing ‘Office Hours' faculty spotlight series, a conversation with Professors June West and Steve Soltis. West and Soltis teach classes across Darden's MBA formats, including Leadership Communication, and they are also co-founders of the Darden Leadership Communication Council. Their podcast series, CEO Voices: Leading with Communication, examines the communication that enables transformational leadership. We talk with them about their backgrounds, what led them to Darden, the importance of Leadership Communications in an MBA curriculum, recent cases they've developed for their elective courses and more. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.  

    The Steve Harvey Morning Show
    Overcoming the Odds: Shares how he overcame kidney cancer—while simultaneously rising through the executive ranks.

    The Steve Harvey Morning Show

    Play Episode Listen Later Feb 12, 2026 28:07 Transcription Available


    Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

    Strawberry Letter
    Overcoming the Odds: Shares how he overcame kidney cancer—while simultaneously rising through the executive ranks.

    Strawberry Letter

    Play Episode Listen Later Feb 12, 2026 28:07 Transcription Available


    Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

    Best of The Steve Harvey Morning Show
    Overcoming the Odds: Shares how he overcame kidney cancer—while simultaneously rising through the executive ranks.

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Feb 12, 2026 28:07 Transcription Available


    Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

    Native America Calling - The Electronic Talking Circle
    Thursday, February 12, 2026 – Young ‘Champions' inspire positive change

    Native America Calling - The Electronic Talking Circle

    Play Episode Listen Later Feb 12, 2026 56:47


    Moses Wiseman (Yup’ik) always knew he wanted to be a leader. Specifically, one with qualities that Wiseman learned from elders and other community members in the Village of Chefornak. At 24 years old, he is pursuing an MBA in strategic leadership at Alaska Pacific University, while also helping to create a Yup’ik glossary for health care providers. He and five other young, emerging Native leaders from all parts of the country have been selected for this year’s Center for Native American Youth’s Champions for Change. The program recognizes young people who exemplify leadership, taking steps to build positive outcomes in their communities. We’ll hear about these young people's passions and what drives them to serve others. GUESTS Summer Wildbill (Confederated Tribes of Umatilla), 2026 Champion for Change McKaylin Peters (Menominee), 2026 Champion for Change Moses Wiseman (Yup'ik), 2026 Champion for Change Kaylah Toves (Kanaka Maoli and Acoma Pueblo), 2026 Champion for Change Break 1 Music: Generations (song) P. Town Boyz (artist) P. Town Boyz (album) Break 2 Music: Taste Of Red Bull [Crow Hop] (song) Cree Confederation (artist) Horse Dance – Mistamim Simoowin (album)

    change young mba champion champions village inspire native wiseman positive change umatilla native american youth alaska pacific university acoma pueblo
    Beyond The Mask: Innovation & Opportunities For CRNAs
    The Fab 4 & the Power of Relationships in the CRNA Community

    Beyond The Mask: Innovation & Opportunities For CRNAs

    Play Episode Listen Later Feb 12, 2026 43:41


    In this special episode, the conversation goes beyond anesthesia, leadership, and practice models and into something just as essential: friendship, health, and wellness. In a profession that is demanding, high‑stakes, and often isolating, the relationships CRNAs build with one another can be a powerful source of strength. Sharon is  joined by longtime friends Jackie Rowles, DNP, MBA, MA, CRNA, ANP-BC, NSPM-C, FNAP, FAANA, FAAN, Tracy Castleman,  DNP, CRNA, APN-A, FAANA, and Carole Doyscher, CRNA, BSN, MS, APRN—four CRNAs whose bond, known affectionately as the Fab Four, was forged through shared experiences, mutual respect, and plenty of laughter along the way. Together, they reflect on how authentic connection within the CRNA community supports resilience, personal well‑being, and professional longevity. Here's some of what you'll hear in this episode:

    We Don't PLAY
    Technical SEO Strategies & Best Free or Paid Courses for 2026: Deep Dive into SEO Tactics with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Feb 12, 2026 25:06


    This podcast episode provides a comprehensive overview of technical SEO, emphasizing its critical role in any successful digital strategy for 2026. Favour Obasi-ike, MBA, MS delves into the core components of technical SEO, including Core Web Vitals, mobile optimization, and the detrimental impact of crawlability issues and broken links.This episode also highlights the significant growth of the SEO services market, projected to reach nearly $150 billion by 2031. You will gain valuable insights into the importance of a technically sound website for improving user engagement, search engine rankings, and overall online visibility. Favour also shares information about relevant technical SEO courses and resources.Purchase all your Free and Paid Technical SEO Courses available in 2026 here >>Podcast Episode Timestamps[00:00 - 00:10] Introduction: Technical SEO Courses and Stats for 2026[02:57 - 03:45] What is Technical SEO and Why is it Important?[03:45 - 04:27] The Importance of Website Speed and Performance[04:27 - 05:21] Global SEO Services Market Size and Growth Projections[05:51 - 07:19] Understanding Core Web Vitals and Their Impact on User Engagement[07:19 - 08:42] The Significance of Mobile Optimization for SEO[08:50 - 12:06] Crawlability, Broken Links, and Their Effect on Search RankingsFAQs for Technical SEOWhat is technical SEO?Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking in search engines. It focuses on making a website faster, easier to crawl for search engine bots, and more understandable for search engines. This includes optimizing website speed, mobile-friendliness, site structure, and ensuring there are no broken links or crawl errors.Why is technical SEO important for my website in 2026?Technical SEO is crucial for your website's success in 2026 because it directly impacts your search engine rankings and user experience. With the increasing competition online, having a technically sound website is no longer a niche specialization but a fundamental requirement. A well-optimized website will have better visibility on search engines, leading to more organic traffic, higher user engagement, and ultimately, more conversions.What are Core Web Vitals?Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three main metrics: Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which measures visual stability. Websites that meet Core Web Vitals standards can experience a significant increase in user engagement. Read more about Technical SEO from Google DocumentationHow does mobile optimization affect SEO?With over 60% of global website traffic coming from mobile devices, mobile optimization is a critical factor for SEO. Search engines like Google prioritize mobile-friendly websites in their rankings. A website that is optimized for mobile will provide a better user experience for mobile users, leading to higher engagement, lower bounce rates, and a greater likelihood of ranking on the first page of search results.Where can I find the best technical SEO courses?There are numerous free and paid technical SEO courses available online. Some popular platforms for finding high-quality courses include Coursera, Udemy, and the Google Digital Garage. It's recommended to look for courses that are up-to-date with the latest SEO trends and best practices for 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Talk Copy to Me
    How Do YouTube Ads Work with Jyll Saskin Gales

    Talk Copy to Me

    Play Episode Listen Later Feb 12, 2026 49:56 Transcription Available


    Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be. Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where you are.In this Talk Copy to Me episode, Google Ads coach and Inside Google Ads podcast host Jyll Saskin Gales walks through everything a small business owner needs to know about YouTube advertising. From the simple "promote" button inside YouTube Studio to full Google Ads campaigns, Jyll breaks down the different ad types, targeting options, and what actually makes a YouTube ad work—including her two-second test for diagnosing why an ad isn't converting.______________________________________________EPISODE 180.Read the show notes and view the full transcript here: https://erinollila.com/how-do-youtube-ads-work-with-jyll-saskin-gales/______________________________________________Get to know our Google and YouTube Ads expert: Jyll Saskin GalesJyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. She advises business owners, agencies, marketers and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

    Second Life
    Priyanka Ganjoo: Founder of Kulfi Beauty

    Second Life

    Play Episode Listen Later Feb 9, 2026 55:49


    Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn't found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.