Podcasts about Brigham Young University

HEALTH NEWS    May be worth adopting plant based diet to ease chronic migraine severity, say doctors Stony Brook University and University of Pennsylvania, November 22, 2021   Prescribed meds, elimination diet, yoga and meditation provided no or little symptom relief Boosting dark green leafy veg intake may be key It may be worth adopting a plant based diet, rich in dark green leafy vegetables, to ease the symptoms of chronic migraine, suggest doctors in the online journal BMJ Case Reports. The recommendation comes after they treated a man who had endured severe migraine headaches without aura for more than 12 years.  He had tried prescribed meds (Zolmitriptan and Topiramate); cutting out potential ‘trigger' foods, including chocolate, cheese, nuts, caffeine, and dried fruit; and yoga and meditation in a bid to blunt the severity and frequency of his headaches. Nothing had worked. His headaches were accompanied by sensitivity to light and sound, and nausea and vomiting. On a scale of 0–10, he scored the pain severity as 10–12 out of 10.  The report authors advised the man to adopt the Low Inflammatory Foods Everyday (LIFE) diet, a nutrient dense, whole food, plant-based diet. The LIFE diet includes eating at least five ounces by weight of raw or cooked dark green leafy vegetables every day, drinking one 32-ounce daily green LIFE smoothie, and limiting intake of whole grains, starchy vegetables, oils, and animal protein, particularly dairy and red meat. After 3 months his migraines stopped completely, and they haven't returned in 7.5 years.      Exercising at the start of fast can help people reach ketosis 3.5 hours faster: study Brigham Young University, November 24, 2021       Now a new Brigham Young University study published in the journal Medicine & Science in Sports & Exercise finds that exercising intensely at the start of a fast may help maximize health benefits of temporarily foregoing food. Ketosis occurs when the body runs out of glucose—its first, preferred fuel—and begins breaking down stored fat for energy, producing chemicals called ketones as a byproduct. In addition to being a healthy energy source for the brain and heart, ketones combat diseases like diabetes, cancer, Parkinson's and Alzheimer's. For the study, the researchers asked 20 healthy adults to complete two 36-hour fasts while staying hydrated. Each fast began after a standardized meal, the first fast starting without exercise and the other with a challenging treadmill workout.  Exercise made a big difference: when participants exercised, they reached ketosis on average three and a half hours earlier in the fast and produced 43% more BHB. The theory is that the initial exercise burns through a substantial amount of the body's glucose, prompting a quicker transition to ketosis. Without exercise, the participants hit ketosis about 20 to 24 hours into the fast. To calm your emotions, get 15 minutes alone University of Rochester, November 24, 2021 Being by yourself—even for just 15 minutes—may decrease your strong positive and negative emotions, and instead reduce stress and induce calm, a new study suggests. Lead researcher Thuy-vy Nguyen, a doctoral candidate in clinical and social sciences in psychology at the University of Rochester, together with the cofounders of self-determination theory, psychology professors Richard Ryan and Edward Deci, conclude that solitude can lead to relaxation and stress reduction—as long as people actively chose to be alone. In general, solitude, the research finds, has a lessening effect not only on arousing positive emotions but also strong negative emotions, ultimately leaving people calmer, more relaxed, less angry, and less anxious. The researchers define solitude as “a psychological experience of being alone without communications, stimuli, activities, or devices that might facilitate virtual communications such as text messaging or social media.”   Fermented tea could help protect the liver from high-fat diet damage   Tianjin University (China), November 30, 2021   Water extracts of a fermented tea, known as Pu-erh tea, could help to reduce oxidative stress and protect the liver against damage caused by a high fat diet, research in rats has found.   The study, published in Food Science and Human Wellness, investigated the potential of the polyphenol and theabrownin-rich fermented tea to protect the liver after previous studies linked the tea to a raft of health benefits.    “Pu-erh tea can be used as a potential healthy drink for prevention and/or treatment of fatty liver disease and many diseases associated with oxidative stress,” suggested Jing and colleagues.   After the trial, they found that the Pu-erh extract led to decreases in body weight, fat index, MDA and NOS levels. They suggested that these were linked to increases in hepatic T-SOD, CAT and GSH-Px activities. Furthermore, it was found that the extracts increased production of hepatic glycogen and the activity of PK, and reduced glucose levels, thus potentially protecting the liver from the diseases associated with type II diabetes.     Excessive media exposure to traumatic events could harm kids Florida International University, November 20, 2021 FIU scientists investigating the effects of hurricanes and other natural disasters on children's brain development previously found that increased exposure to media coverage of disasters led kids to have post-traumatic stress (PTS) symptoms regardless of physical proximity. A new follow-up study led by FIU psychologists Anthony Dick and Jonathan Comer confirmed those findings and also showed that individual differences in the response in a key brain region involved in detecting threats—the amygdala—predicted the degree to which viewing storm-related media coverage led children to develop PTS symptoms. "Children are among the most vulnerable individuals during disasters, because they are still developing a sense of security, and have little personal control over their environments," said Anthony Dick, psychology professor and researcher at the Center for Children and Families. "PTS can adversely affect long term health in children, but these findings will help us inform communities and families on how they can better prepare for and respond to disasters in ways that mitigate potential negative long-term mental health effects."   Adults with ADHD four times more likely to have generalized anxiety disorder         University of Toronto, November 20, 2021   A new nationally representative study published online in the Journal of Affective Disorders found that one in four adults aged 20-39 with attention deficit hyperactivity disorder (ADHD) had generalized anxiety disorder (GAD). Those with ADHD were four times more likely to have GAD at some point in their life, when compared to those without ADHD. Even after controlling for other relevant factors, including sociodemographics, adverse childhood experiences, and a lifetime history of substance use disorders and major depressive disorders, those with ADHD still had more than double the odds of GAD. "These findings underline how vulnerable adults with ADHD are to generalized anxiety disorders," says lead author Esme Fuller-Thomson, professor at the University of Toronto's Factor-Inwentash Faculty of Social Work and Director of the Institute for Life Course & Aging. "There are many studies linking adult ADHD to depression and suicidality, but less attention has been paid to generalized activity disorders and other adverse outcomes across the life course."

Professor Moore is a scholar of foreign relations law, international law, international human rights, and international development. Professor Moore has taught international law, international human rights, U.S. foreign relations law, civil procedure, legal scholarship, a plenary powers colloquium, and an international religious freedom clinic. As a teacher, he has been recognized with the University's R. Wayne Hansen Teaching and Learning Fellowship, the BYU Law Alumni Association Teacher of the Year Award, and the Student Bar Association First Year Professor of the Year Award. He is a member of the American Law Institute. As a human rights expert, Professor Moore serves on the Organization for Security and Cooperation in Europe's Moscow Mechanism. In 2020, he was elected to a brief term on the Human Rights Committee, a body of independent experts that oversees states' compliance with the International Covenant on Civil and Political Rights. Professor Moore also serves as an Associate Director of the International Center for Law and Religion Studies, which seeks to secure the blessings of religious freedom and belief for everyone. Between 2017 and 2019, Professor Moore served, variously, as the Acting Deputy Administrator and General Counsel of the U.S. Agency for International Development, the federal government's lead agency for international development and humanitarian assistance. From 2016 to 2017, he was the Associate Dean for Research and Academic Affairs at Brigham Young University Law School. He was a Visiting Professor at the George Washington University Law School from 2008 to 2009. Before joining BYU, Professor Moore clerked for Justice Samuel A. Alito, Jr. during the U.S. Supreme Court's 2007 Term. From 2003 to 2007, Professor Moore was an assistant and then associate professor at the University of Kentucky College of Law. He arrived at the University of Kentucky after researching and teaching at the University of Chicago Law School as an Olin Fellow from 2001 to 2003. From 2000 to 2001, Professor Moore clerked for Judge Samuel A. Alito, Jr. on the U.S. Court of Appeals for the Third Circuit. From 1996 to 2000, he was an Honor Program trial attorney at the U.S. Department of Justice, Civil Division, Federal Programs Branch. Professor Moore is a summa cum laude graduate of Brigham Young University Law School, where he served as Editor in Chief of the Law Review and graduated first in his class. He received his BA from Brigham Young University, where he was a Benson scholar and graduated summa cum laude, with University Honors, and as co-valedictorian of his college. He and his wife Natalie are the parents of seven wonderful children

Guest Bio:Jeremy Andrus is President & CEO of Traeger Grills and the former CEO of Skullcandy. He and a financial partner acquired Traeger in 2014 and transformed it from a small business into a billion dollar company that owns over 50% of the global grill market, largely due to Andrus's emphasis on the people and culture behind the company. During his tenure at Skullcandy, the company grew from $1 million in sales to $300 million and disrupted the headphone market in all the right ways. Jeremy was named EY Entrepreneur of the Year in 2016, MountainWest Capital Network Utah Entrepreneur of the Year in 2017, and was inducted into the Utah Technology Council Hall of Fame in 2018. Jeremy received his M.B.A. from Harvard Business School and B.A. from Brigham Young University. He lives in Salt Lake City with his wife Kristin and their six children.

Could it be that we just solved the world supply chain problems...? Maybe so, maybe no, but you have to tune in and check it out to see for yourself. We have our guest from last week's episode Rob Carlson on with us. If you are local to the Houston area, check out the good folks with SBDC through the San Jacinto college system Robert Carlson has extensive U.S. domestic and international business experience with corporations, universities and government agencies. He is well versed and knowledgeable in general management, project and business development, relationship building, synthesizing, problem resolution, importing and exporting. Additionally, he is fluent in oral and written Japanese. Carlson is a graduate of Brigham Young University and holds BA in Economics. He also attained his Master of International Management from the Thunderbird School of Global Management. What are your thoughts on the issues facing the Global Supply Chain? We'd love to know. Learn more about #QualityMatters & Texas Quality Assurance :LinkedIn | Facebook | Twitter  | Instagram  | YouTubewww.qmcast.com | Texas Quality Assurance

Salt Lake City has engaged a firm to help address potential issues as efforts towards gentrification of areas within the city are growing. Dr. David Simpson, a visiting Professor of Urban Planning at Brigham Young University and former Chair of the School of Urban and Public Affairs at the University of Louisville, compares these efforts to other cities who have gone through similar experiences. See omnystudio.com/listener for privacy information.

In this episode of Walking Distance presented by The Trek and hosted by Blissful Hiker (Alison Young), we are joined by Tom Smith, a professor of wildlife sciences at Brigham Young University in Utah. Initially Smith's research specialities included bighorn sheep and caribou, but when he began working at Katmai National Park in Southwest Alaska, he shifted to studying the most common animal there: bears. In the last 20 years, Smith has conducted research in Alaska, India, and in bear country in the lower 48 states.  Blissful Hiker covers why it's important to have bear deterrent, rules of thumb about making noise while on the trail, methods to bear-proof a campsite, and explains what conventional bear wisdom still holds true. Garage Grown Gear discount code: Use code “distance10” to save 10% at garagegrowngear.com.  Gossamer Gear discount code: Use code “walkingdistance” to save 15% off your cart at GossamerGear.com. Interview with Tom Smith 2:00 - Introduction to ‘bear country' and Tom Smith 3:42 - What are your thoughts on Timothy Treadwell, and his involvement in Katmai National Park with bear environmentalism? 5:12 - Our podcast is for hikers and backpackers, and to help people feel safe and capable outdoors. One thing you've already mentioned is bear deterrent, so could you break down what bear spray is and how to use it best? 9:00 - I've read articles about people spraying bear spray around their tent, which is definitely not the correct use. Is there data on that? 12:00 - Does bear spray train bears to stay away from humans? Is there any data that bears might associate the pain of bear spray with humans if they experience it? 12:50 - I'm a bit embarrassed to share this story, but last July I was in Glacier National Park, and I hiked alone at dawn in bear country. I didn't see any bears, but I was playing with fire, wouldn't you say? 17:22 - Glacier rangers told me that bears are curious, and that bear bells and some other noises like singing might actually attract them. What do you know about that? 19:32 - People who go on long distance trails, for instance I was on the Continental Divide Trail, often hike alone. I wonder if there's a rule of thumb about making noise if you're alone and you want to ward bears off? 22:24 - You said something really interesting, that in Yellowstone or Glacier the bears are more aggressive than on the coastline of Alaska, for instance. Why is that? 26:53 - We've spoken a lot about food storage on Walking Distance, from cooking and eating away from where you camp, using a bear can, and pack away smelly items. But you've mentioned other things that aren't as obvious, such as not using very smelly shampoo, and that gas canisters can attract bears. 33:47 - Let's shift to bear encounters; as you've said, most bears are risk averse, and they don't want to fight with us. But in the rare instance that a bear is charging you, what do you do? 36:50 - How do you bear-proof a campsite? 39:40 - Would you even use your bear-proofing methods in Montana? 41:40 - The most surprising advice I read in your work is that the conventional wisdom of playing dead around a bear is wrong, that you should always stand your ground. Can you explain? 46:20 - If we were to sum all this up for our listeners, I'd say to be aware in bear country, carry your deterrent at the ready, hike with another person and have a plan of how to defend yourself. 47:08 - What are the differences in behavior in bear types? What is the reason that a bear would be clearly predatory, is that rare? 50:13 - Although it's rare that you will have a bear encounter, carrying bear spray is like wearing your seatbelt in the car: it might save your life. Mentioned in this episode: Tom Smith  Critter Gitter  Camp Fence  Sky Blazer Flare  Bear Safety Handout  Get all of the Walking Distance Podcast episodes. About Alison Young Alison Young, aka Blissful Hiker, is a former host and producer at American Public Media and professional flutist. She's thru-hiked New Zealand's Te Araroa and the Pacific Crest Trail, as well as long trails in South America, South Africa, Europe, Pakistan and all over the US. In her podcast Blissful Hiker, she shares personal essays from the trail along with collected sound. Her goal in life is to hike until she drops. Subscribe to this podcast on iTunes (and please leave us a review)!  Find us on Spotify, Stitcher, and Google Podcasts. Follow Walking Distance on Facebook and Instagram. Follow The Trek on YouTube.

Recently in a speech given at the University of Virginia, Mormon apostle Elder Dallin H. Oaks denied that Electroshock Therapy as a form of gay conversion therapy was used/studied during his tenure as president of Brigham Young University in the 1970s. Join us on 11/18/2021 at 3pm (mountain) where we will discuss the history of Electroshock Therapy at BYU - and determine whether or not Dallin H. Oaks was being truthful when he denied that gay Electroshock therapy was used/studied at BYU during his time as BYU President. We will be joined by historian Connell O'Donovan and Kyle Ashworth. ————— We are 100% donor funded! Please click HERE to donate and keep this content coming! Click here to donate monthly: $10 $25 $50 —————

Recently in a speech given at the University of Virginia, Mormon apostle Elder Dallin H. Oaks denied that Electroshock Therapy as a form of gay conversion therapy was used/studied during his tenure as president of Brigham Young University in the 1970s. Join us on 11/18/2021 at 3pm (mountain) where we will discuss the history of Electroshock Therapy at BYU - and determine whether or not Dallin H. Oaks was being truthful when he denied that gay Electroshock therapy was used/studied at BYU during his time as BYU President. We will be joined by historian Connell O'Donovan and Kyle Ashworth. ————— We are 100% donor funded! Please click HERE to donate and keep this content coming! Click here to donate monthly: $10 $25 $50 —————

Six years ago this month, The Church of Jesus Christ of Latter-day Saints instituted a policy labeling same-sex married couples “apostates” and barring their kids from baptism. The policy later was abandoned, but the pain persisted. Since then, there have been highs and lows with the Utah-based faith and its LGBTQ members: an Honor Code about-face at Brigham Young University, the Y lit up in rainbow colors, BYU's mascot coming out as gay, and apostle Jeffrey R. Holland calling out a college's valedictorian for announcing his sexual orientation at graduation. On this week's show Tom Christofferson, a prominent LGBTQ member and author of “That We My Be One: A Gay Mormon's Perspective on Faith and Family,” discusses the November 2015 policy — how it shook the church, why it was implemented and later scrapped, where the faith sits now on LGBTQ issues and his hopes for the future on the topic.

As she finished her college degree in broadcast journalism at Brigham Young University, Diana Pace was ready to take the broadcast world by storm. Her insatiable curiosity and endless appetite for learning fueled a passion for finding, however, Diana found herself faced with a “Course Correction”, as she calls it, the first of many in the career and life path landing her where she is today.In today's episode, we follow Diana's journey and learn the invaluable lessons her course corrections taught her and ultimately, how they shaped her into the woman she knew she was always meant to be.Sponsors:Take your FREE in-depth hair consulation and get 15% off you first order by going to Prose.com/beyondthecakeGet 10% off your first month by visiting our sponsor at BetterHelp.com/beyondcake

Dr. Benjamin Bikman is a research scientist who focuses on metabolic research and insulin resistance.  Dr. Benjamin is also a published author and associate professor at Brigham Young University (BYU). He conducts research on metabolic disorders like obesity, The post 892: How to Break Into Metabolic Research With Dr. Benjamin Bikman, Brigham Young University [Espresso Shots] appeared first on Time4Coffee.

Dr. Frantz Belot is co-founder of Tyfoom, an engagement mobile-first platform that documents and improves communication, productivity, and training. He is also a co-founder of Tech Trep Academy, a tuition-free, public school program tailored to the unique needs of each student. He worked as an executive with Imagine Learning, which provides a complete suite of adaptive digital curriculum and assessment solutions for PreK–8 in language development, and was instrumental in helping the company to a successful acquisition. Frantz is a native of Haiti and was raised in Montreal, Quebec, Canada. He obtained his PhD from Brigham Young University in Educational Leadership with an emphasis in Organizational Behavior, and his entrepreneurial spirit permeates all aspects of life. He's passionate about helping people access education and training so they can positively impact their lives, businesses, and communities for good. He and his wife Brandi are joyfully raising their five sons in Mapleton, Utah. In this podcast, Kurt and Frantz discuss the principles that Frantz has learned from his professional life, along with his experience as a bishop and counselor in a stake presidency. Highlights 12:00 A bishop presides over a ward but his mission is to help “the one.” Frantz always tried to go out and visit the members to help him focus on individuals. 13:20 Kurt and Frantz discuss how to schedule visits with the members and how Frantz went about visiting. 18:00 What Frantz has learned as he has been transitioning from a bishop to the stake presidency. 20:00 Stake and ward dynamics. Stake leaders should counsel with ward leaders before making decisions. Ward and stake leaders should be working together. 24:15 Counsel with one another to create the best outcomes. 25:00 Our Heavenly Father established counsels. Members can receive more inspiration about planning and coordinating the Lord's work. 26:30 Learn your duties and responsibilities. Use the handbook more to learn and know the purpose of each organization. 34:30 Seek to love, unify, and lift others. 38:45 How do we unify? One way is to counsel and not have one person dominate the conversation. Each person listens respectfully to one another. 43:00 There is no person that is the fountain of all knowledge. 43:30 You are a representative of Jesus Christ. Understand the nature of the savior and do your best. He can make up the rest. 46:40 You are not representing yourself in a meeting but the savior Jesus Christ. 48:10 The greatest leader is the greatest servant. Links Transcript coming soon

In this episode, Dr. Joseph Price, Professor of Economics at Brigham Young University and Senior Fellow of the Austin Institute, discusses matches in the marriage market, particularly for women with higher education. He points to the apparent scarcity of potential spouses for these women and describes how this may have come to be. Dr. Price shares his research on this subject and what it could mean for those of us navigating the marriage market. Mismatches in the Marriage Market research: https://www.researchgate.net/publication/335623782_Mismatches_in_the_Marriage_Market

Have you ever thought about whether for an experience to be memorable does it have to always be extraordinary or is ordinary also an option? This is one of the rabbit holes we visit together with our guest Mat Deurden, an Associate Professor of Experience Design and Management in the Marriott School of Business at Brigham Young University. We unpack a transformative process as tripping over the truth you never realized. We discuss the difference between a transformation that is a small “t” versus capital “T” transformation, dig into the role of storytelling in the process of transformation, and much more.LINKS“Designing Experiences” by J. Robert Rossman, Mathew D. Duerden“Orbiting the giant hairball” by Gordon Mackenzie“Think Again” by Adam Grant“Wonder switch” by Harris III“The power of moments” by Chip Heath, Dan Heath“Invisible Women” by Caroline Criado Perez

Quality Matters and we believe that Small Business Matters as well. That is why we are thrilled to have Robert Carlson from our local SBDC "Small Business Development Center" on the show today. The SBDC with the help of fantastic folks like Robert Carlson have been instrumental in the success of Texas Quality Assurance during the COVID-19 pandemic and economic fall out. If you are local to the Houston area, check out the good folks with SBDC through the San Jacinto college system Robert Carlson has extensive U.S. domestic and international business experience with corporations, universities and government agencies. He is well versed and knowledgeable in general management, project and business development, relationship building, synthesizing, problem resolution, importing and exporting. Additionally, he is fluent in oral and written Japanese. Carlson is a graduate of Brigham Young University and holds BA in Economics. He also attained his Master of International Management from the Thunderbird School of Global Management. Learn more about #QualityMatters & Texas Quality Assurance :LinkedIn | Facebook | Twitter  | Instagram  | YouTubewww.qmcast.com | Texas Quality Assurance

Jon talks with the leadership team at Berkadia, Ernest Katai, Keith Misner, Mike Miner and Dori Nolan, about real estate, the market, leadership and the power of teamwork! Ernest Katai Executive Vice President, Head of Production Ernest Katai is Executive Vice President, Head of Production and a member of Berkadia's Management Committee. In this role, Mr. Katai oversees approximately 240 experienced mortgage bankers and investment sales advisors. Under his leadership, the company's mortgage banking division has grown by 90 percent, while investment sales have increased by 103 percent. In 2019, Berkadia's combined production volume of loan origination, investment sales and JV equity placements exceeded $36 billion. Mr. Katai has been with Berkadia and its predecessors' companies for more than 25 years, working as a leading mortgage banker throughout his tenure. Prior to his current position, Mr. Katai led the Detroit Office to the top originating office in the State of Michigan. The office now regularly produces mortgage banking and investment sales volume of approximately $2 billion annually. Mr. Katai has an extensive background in loan origination that includes construction lending, interim loans, structured loans, tax free financing, joint ventures and equity investments. Mr. Katai has originated transactions with more than 50 capital sources including multiple life companies, credit companies, banks, conduits, and pension funds. Previously, Mr. Katai did construction lending for Comerica Bank and real estate structured credit financing for Ford Motor Credit. Keith Misner Senior Vice President, Head of Investment Sales Keith Misner is Senior Vice President, Head of Investment Sales and a member of Berkadia's Management Committee. In this role, he is responsible for accelerating the growth of the firm's national investment sales platform and coordination of all operating aspects, including recruiting. Mr. Misner has more than 30 years of national commercial real estate experience with success in investment sales, asset management and development aspects in both public and private owner/investor firms and major service providers. Prior to Berkadia, Mr. Misner served as Senior Vice President and Portfolio Manager at Abacus Capital Group LLC for the newly established Abacus Core Investment Fund I LP. Previously, he was Senior Vice President of Transactions at AIMCO, the Denver-based nationally active REIT. During his career, Mr. Misner has also worked in senior leadership roles at Grubb & Ellis, CBRE, and Cushman & Wakefield where from 2003 to 2010, he was a national leader. Mike Miner Vice President – Investment Sales Operations In this role, Mr. Miner oversees a team of more than 90 support staff that focus on delivering high quality deal marketing collateral, research, and financial analysis in support of closing over 400 transactions annually. Additional Mr. Miner focuses on establishing a technology forward IS platform working closely with the Innovation team to develop Berkadia tailored deal marketing, CRM, and email marketing products. Finally, Mr. Miner also supports Investment Sales' strategic initiatives which include expanding institutional client outreach and growing Investment Sales through recruiting new brokers. In 2018, Berkadia's Investment Sales volume totaled $8.3 billion which was a record year. This year's volume YTD is up 13% compared to the same time frame last year. Previously, Mr. Miner worked in strategy consulting at McKinsey and Company where he worked with clients on strategic roadmaps and operational and organizational transformations across multiple industries. Mr. Miner has a Bachelor of Science in business management from Brigham Young University and a Masters of Business Administration in management and strategy from Kellogg Graduate School of Management at Northwestern University. Dori Nolan SVP, National Client Services Dori is key to the production leadership team as Senior Vice President of National Client Services. She has extensive multifamily transaction expertise and industry-wide relationships. Her primary focus entails coordinating Berkadia's Investment Sales, Mortgage Banking, and other Berkadia services for Berkadia's most active multi-market and/or institutional apartment capital sources. She leads a national initiative to continue to grow business relationships with current clients and new clients, helping them to better understand the full potential of Berkadia's services. She is also responsible for collaborating with Berkadia's Investment Sales and Mortgage Banking specialties to improve customer support programs and enhance customer service satisfaction. Dori was previously a partner with Capri Capital Partners where she was responsible for all investment activities including acquisitions, dispositions, and financing efforts.   Discussed during this episode: Brené Brown: The Power of Vulnerability Brené Brown: Listening to Shame Brené Brown: The Call to Courage   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with the Berkadia Team: Website: https://www.berkadia.com/ Twitter: https://twitter.com/berkadia LinkedIn: https://www.linkedin.com/company/berkadia/ Facebook: https://www.facebook.com/berkadia Instagram: https://www.instagram.com/berkadia/

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latino-studies

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latin-american-studies

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/geography

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

With November being National Adoption month, we are so excited to share Amy's story with you! Her story has so many events that weave together her passion and purpose from adoption, to foster care, and beyond.    Amy Curtis wears many hats and rarely hesitates to try on a new one.  She graduated from Brigham Young University with a Master's in Clinical Social Work. In her career, she has worked in mental health and adoption. Advocating for adoption was sparked when she became an adoptive mother. It inspired a desire to create a larger community that could be supportive of her child and others who are affected by adoption. After many years working in adoption, she launched Forever Bound Adoption agency in Idaho in 2019. She later formed the Idaho Adoption Coalition comprising adoption professionals. This organization is dedicated to promoting healthy adoptions in the State of Idaho through education, best practices and professional collaboration. Amy is married with three daughters and one son.    If you have ever thought about adoption, fostering, or helping out in your local community these are wonderful resources below: www.foreverboundadoption.org  www.fosteringidaho.org ------------------------ Be sure to follow us on... Facebook Instagram And join our Facebook Group

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Near Tijuana, Baja California, the autonomous community of Maclovio Rojas demonstrates what is possible for urban place-based political movements. More than a community, Maclovio Rojas is a women-led social movement that works for economic and political autonomy to address issues of health, education, housing, nutrition, and security. Border Women and the Community of Maclovio Rojas: Autonomy in the Spaces of Neoliberal Neglect (U Arizona Press, 2021) tells the story of the community's struggle to carve out space for survival and thriving in the shadows of the U.S.-Mexico geopolitical border. This ethnography by Michelle Téllez demonstrates the state's neglect in providing social services and local infrastructure. This neglect exacerbates the structural violence endemic to the border region—a continuation of colonial systems of power on the urban, rural, and racialized poor. Téllez shows that in creating the community of Maclovio Rojas, residents have challenged prescriptive notions of nation and belonging. Through women's active participation and leadership, a women's political subjectivity has emerged—Maclovianas. These border women both contest and invoke their citizenship as they struggle to have their land rights recognized, and they transform traditional political roles into that of agency and responsibility. This book highlights the U.S.-Mexico borderlands as a space of resistance, conviviality, agency, and creative community building where transformative politics can take place. It shows hope, struggle, and possibility in the context of gendered violences of racial capitalism on the Mexican side of the U.S.-Mexico border. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latin-american-studies

Richard Gill, PhD, is an ecologist and department chair in biology at Brigham Young University.Links to learn more about Dr. Richard Gill:Richard's biographyRichard's ResearchGateSubscribe: https://www.metergroup.com/we-measure-the-world/Follow us: https://twitter.com/meter_envhttps://www.linkedin.com/showcase/meterenvironment/DisclaimerThe views and opinions expressed in the podcast and on this posting are those of the individual speakers or authors and do not necessarily reflect or represent the views and opinions held by METER.

One Woman's Courage to Leave Everything for the Real Thing Grace grabbed the heart of Haleigh Everts and pulled her away from the Mormon religion into Christianity, where she found the REAL Jesus. This graduate from Brigham Young University, published a book about the Mormon faith and became a YouTuber influencer, where she taught the Mormon […] The post Finding the Real Jesus appeared first on Treasured Ministries.

Jennifer Borget is an award-winning digital content creator and mom of three. She graduated with a degree in communications from Brigham Young University; where she met and married her husband at the ripe old age of (almost) 19. From weekend news anchor to homeschooling mom; it's been quite an adventure for Jennifer and her family. What started as a pre-pregnancy blog evolved into a baby blog and then ultimately transformed into Cherish 365; where she shares stories about her family, life and home. Cherish365 has won Best Photography, 2018 Mom Blog of The Year, and the 2020 People's Choice for "Best Blog" awards.  On this episode Jennifer and I discuss embracing our children's individuality, experiences as a millennial mom, her love of movies and inspiration behind creating the "movie night journal", growing a business as a content creator, letting go of the scarcity mindset and so much more!  You can find all of Jennifer's great blog stories at Cherish 365 and her family adventures on Instagram . 

Audrey Perry Martin is the CEO and founder of Project Elect, a nonpartisan nonprofit focused on getting women members of the Church more involved in public service. She is a California-based election law expert with over 15 years of experience, including extensive presidential election involvement as deputy general counsel at Romney for President and FEC Counsel at John McCain 2008. Audrey has worked at the Federal Election Commission, for Congress, and at private law firms in Washington, D.C. and California. She taught election law at Brigham Young University law school and serves as the vice president for communications and California chapter chair for the Republican National Lawyers Association. Audrey received her law degree from Georgetown University Law Center and a bachelor's degree in political science and journalism from BYU. She has appeared on numerous national and international media outlets, including Fox News and NPR. Audrey grew up in Utah, is the mother of three daughters, and lives in Rockland, California. She's served in many capacities in the Church, including as Primary president, in the Young Womens presidency, and in lots of teaching callings. Rachelle Price serves on the Project Elect Board of Directors and is a small business owner and mother of five. After being unanimously appointed to her local school district board of education in 2019, she was elected in 2020 to a four year term as school board trustee and is currently serving as the vice president. In addition, Rachelle is a delegate on the California School Board Association and director on her local educational foundation. She has spent years as a community and school volunteer. Some of her favorite experiences include being part of site and district strategic planning committees and coaching her local special needs baseball team. Originally from Idaho, Rachelle holds a bachelor of science degree from BYU and resides with her husband and children in Rockland, California. She has served in many capacities in the church, but her favorite callings have been stake girls camp hike leader and ward choir director. Rachelle currently serves as the stake communication assistant director. In this podcast, Rachelle and Audrey help us understand why it is important for women to run for office and get involved in their communities. Rachelle Price Audrey Perry Martin Highlights 3:30 Project Elect is a non partisan and non-profit organization. Their mission is to help more Latter-day Saint women get elected in public service. 4:20 Reasons why women should run: They are asked to by their leaders Because their communities need them 8:15 Women can use the skills that they use in their church callings to help contribute to their communities. 11:45 Project Elect helps support, encourage, and train Latter-day Saint women to help them run for office. 16:00 How can a bishop help? 21:40 Should women who are elected also have a calling? 23:30 Community service is a great opportunity for those who have been released from a calling and still want to get involved. 25:00 How can women find somewhere to serve? Each community is different and you have to get out and find opportunities. We have to step up as individuals even when we are unsure of what to do. 28:30 Everyone is busy but you can find small ways to serve. 29:45 There are seasons in a woman's life. Some seasons you will have more time than others. Do what you can in the season that you are in. 31:30 Many are concerned about the time it will take away from their families to serve in their communities. However, you can actually include your family in what you are doing. By serving and speaking up in your community you are teaching your children to do the same. Lead by example. 36:40 We need bridge builders and peacemakers in a time of contention and drama. Latter-day Saint women know how to lead by lifting up others.

EPISODE #647 THE SKINWALKER RANCH Richard speaks with a documentary filmmaker and paranormal researcher about his visit to  Skinwalker Ranch, known as one of the hottest zones in the world for paranormal activity including ufos, poltergeists, Bigfoot-like creatures, inter-dimensional portals, and cryptids. Guest: Marc Coppell is originally from New Zealand (of which he is a dual citizen of New Zealand and the United States) and has lived around the world on sea and land. He is a licensed 'technician class' ham radio operator, certified scuba diver, graphic artist, videographer, photographer, paranormal researcher and investigator, UFO hunter, drone operator, has written a paper on near-death experiences, a newspaper journalist and honor student while he attended Brigham Young University in Hawaii, independent film-maker, and is an amateur aero-space inventor. As a boy, Marc had a keen interest in the space sciences and expressed that to his deputy principal in the school he attended in Auckland, New Zealand. In conversation he said he would like to send something into space. Documentary Film Skinwalker Ranch: Apocalypse Close Encounters

Ryan Addams was an active duty Air Force Pilot for ten years before he started his current job as an airline pilot, and continued as a pilot in the Air Force Reserve until his retirement in 2018. He served in the Chile Santiago South mission and graduated from Brigham Young University in International Relations and Aerospace Studies. He has served as a branch president, bishopric counselor, stake presidency counselor, and is currently serving for the second time as a bishop. Ryan and his wife Kristina live in the Phoenix, Arizona area with their two sons. In this podcast, Kurt and Ryan discuss how Ryan leads as a bishop while traveling frequently as an airline pilot. Highlights 8:00 Ryan is gone three to four days a week as a pilot. He has to decide which activities and meetings are most important to attend. 11:20 Let God make your weakness strong. A weakness doesn't always mean a sin or transgression but working through the problems that you face on a daily basis. Ryan's schedule and professional life are a weakness that he has had to make a strength. 15:30 Ryan has a global bishop's office. He sets up appointments through zoom and is still able to meet with members and stay connected no matter where he is. 17:00 Ryan uses down time in his schedule to prepare talks and lessons or review rosters for callings. 20:45 Ryan talks about what his family dynamic looks like being a pilot. Traveling has its downsides but he also finds ways to bless his family. 22:45 Technology and apps that help Ryan with his calling and professional life. 24:30 Ryan uses group texts to stay connected to the members of his bishopric and keep track of the Lord's work. 31:00 If the bishop is gone, still have your meetings. The ward still needs to function and stick with a routine. 36:25 The bishop is not 911. Many people think that if you have a problem that they need the bishop immediately and treat the situation as an emergency. The bishop will need to treat the situation with love but redirect the member. 42:20 Be a PhD-level delegator. Learn about the talents and skills of your ward council. What can they do best? Know your audience (ward council). Everyone has a different experience level. You might have to work with new leaders a little more and give more specific instructions. 48:00 Example of delegating and trusting the members of your ward council. 53:20 Delegation helps you prioritize as a bishop. 57:15 Analyzing Mark 6. Remember that God will make up the difference. Links What Seek Ye? How the Questions of Jesus Lead Us to Him Read the TRANSCRIPT of this podcast

This is part 2 of my interview with Hank Smith, speaker, author, and professor, who did his doctoral research on building trust in relationships. We dive into the research on what it takes to build trust in our close relationships, especially after trust has been damaged. Hank shares stories, examples, and some really helpful acronyms to help us remember key principles in building trust with others. Make sure to listen to part 1 (episode 115) as well! Podcast listeners can receive a 20% discount on my Trust Building Bootcamp by entering the coupon code: PODCAST20 at checkout. https://www.geoffsteurer.com/trust-building-bootcamp Download Geoff's FREE guide to help you quickly end arguments with your spouse: https://www.geoffsteurer.com/3-steps-to-end-your-marriage-argument Connect with Geoff Steurer: www.instagram.com/geoffsteurer/ www.facebook.com/GeoffSteurerMFT Visit http://www.geoffsteurer.com for online courses and other supportive resources. About Hank Smith Dr. Henry “Hank” Smith grew up the son of a golf professional in sunny St. George, Utah. After earning a Bachelor's Degree from Dixie State University, Hank earned a Master's Degree in Business Administration from Utah State University and a Ph.D. in Educational Leadership from Brigham Young University, where he is an Assistant Professor of Ancient Scripture. Hank enjoys speaking , writing, and podcasting, especially for members of The Church of Jesus Christ of Latter-day Saints. His weekly podcast followHIM with Hank Smith and John Bytheway is enjoyed by millions across the globe and shares the gospel of Jesus Christ. Hank has also authored many books, talks, and additionally speaks to tens of thousands of youth and adults each year. Hank loves the Utah Jazz, biking, and running. He and his wife Sara are the parents of five adorable children. Podcast: followHIM with Hank Smith and John Bytheway Websites: http://www.hanksmith.com, http://www.followHIM.co (NO M), http://www.hankspeaks.com Instagram: @hanrkrsmith, @followhimpodcast Facebook: hanksmithcds

Jim R. Jacobs, LCSW, CDWF, is an author, professional speaker, counselor, and coach. He is the author of Driving Lessons for Life: Thoughts on Navigating Your Road to Personal Growth. He writes more of his driving lessons for life in his column as a featured contributor for the internationally syndicated Biz Catalyst 360. Jim is a certified Daring Way facilitator presenting the life-changing works of Dr. Brené Brown to individuals, couples, families, and groups. Jim loves to help people dare mighty things, rise strong, and live more authentic (and less perfect), wholehearted lives.   Jim is the founder and owner of Driving Lessons for Life, LLC, which provides professional counseling and coaching, professional speaking, Daring Way workshops, and Driving Lessons for Marriage, Parenting, and Sexual Intimacy workshops. Jim has been an employee of The Church of Jesus Christ of Latter-day Saints Family Services for more than twenty years providing counseling, consulting, and training across the United States. Jim has a bachelor's degree in psychology from the University of Northern Colorado and a master's degree in social work from Brigham Young University.   You can learn more about Jim R. Jacobs via his websites www.JimRJacobs.com or www.DrivingLessonsforLife.com. You can also follow him on Facebook, Instagram, and LinkedIn. Please like the Driving Lessons for Life Facebook page for inspiring articles and posts to improve your drive through life. For a free personal consultation or to engage Jim in a speaking opportunity, please feel free to contact him at DrivingLessonsForLife@gmail.com. Facebook Page: @DrivingLessonsForLifeLinkedIn: @jimrjacobs1

This is a rebroadcast. The episode originally ran in November 2018. Anthony Sweat is an Associate Professor of Church History and Doctrine at Brigham Young University, and previously taught Seminary and Institute for 13 years. With an early interest in art he obtained a BFA from BYU before pursuing religious education, earning an M.Ed in curriculum and instruction and a Ph.D in Religious Theory from Utah State University. His sustained interest and skill in art provides him an avenue of expression that he often blends into his teaching of religion, especially by painting previously-undepicted church history scenes. Dr. Sweat is the author of several books and a regular speaker at Latter-day Saint events and conferences. He and his wife Cindy are the parents of seven children. Highlights 07:20 Discussion of what constitutes official Church doctrine? Doctrine of Christ; other doctrines. 10:23 Culture or doctrine? 13:00 Where do we find doctrine? Church handbooks, standard works, official correlated Church publications; Family Proclamation. Multiple witness concept versus “outliers.” Unanimous (by the Brethren) declarations. Cohesive, cumulative statements from Church leaders acting as the Lord's agents. Reference to D&C 107:27. 19:00 Types of doctrines. 2011 official Church statement during the campaign season involving presidential candidate Mitt Romney. What about a single statement by a single leader on a single occasion—binding? Avoid pitting one general authority against another. Are some doctrines more important than others? Are core doctrines unchangeable? What are “supportive doctrines” according to the model (four rings) developed by Dr. Sweat and his colleagues? Can faithful members have differing views on supportive doctrines? Progressing in the next life? Discussion of policies or doctrines that are authoritative, timely and unique to a given time period. Are they “mere policies?” Can they be clarified/amplified? 30:13 Don't try to get ahead of or undercut prophets/revelators. Scriptures authenticate that God honors His prophets. Example of tribes of Israel that were required to wait to receive the priesthood. Orthodox today but heterodox tomorrow. Brigham Young said Section 76 was a “great trial” to him, but he did not reject it and later understood. 33:42 Fourth ring: “Esoteric doctrine” is obscured or ambiguous. Role of Mother in Heaven? Is Jesus married? Is there kingdom progression in the next life? What's in the sealed portion of the Book of Mormon? 34:33 Section 128:9 relates to receiving revelation and is “bold doctrine.” Prophets who hold sealing keys, acting truly and faithfully as the Lord's agents, have the authority to record on earth and bind in heaven. The role of “agents.” 39:51 Dealing with ambiguity in a church classroom setting. Clarity can come through the “wrestle.” Inviting discussion without straying from doctrine. Teaching what is declared and known without shutting off sincere comments about things that are not. “Managing opinions.” Listening without agreeing. 49:30 Leaders need to be dialed into core doctrines and official policies. 50:25 There are clearly things that have not yet been revealed. Embrace ambiguity. Just as artists don't always reveal precisely what they had in mind in their work of art, God seems to want us to grow by wrestling with some things where only hints are provided. He wants “seekers” who ask and knock. 53:35 Gratitude for Joseph's role as a called, inspired, and revelatory prophet who nonetheless had mortal weaknesses. Each of us, though weak, can be instruments in the Lord's hands. Links AnthonySweat.com Instagram @brotheranthonysweat The Holy Invitation: Understanding Your Sacred Temple Endowment Doctrine: Models to Evaluate Types and Sources of Latter-day Saint Teachings Approaching Mormon Doctrine Seekers Wanted | An Interview with Anthony Sweat Repicturing Leadership in the Restoration | An Interview with Anthony S...

Join Jason and Tina Marie with their guest, Mandi Nuttall, as they talk about why body awareness and education must be discussed. Mandi is a former high school health teacher and collegiate volleyball player at BYU. As a mother of five children, she took them as inspiration to be her best self, resulting in writing her soon-to-be-launched The Birthday Suit Books. Stay tuned!Here's a breakdown of what to expect in this episode:The need to teach sex education to teenagers in an age-appropriate wayHow body awareness helps a relationship from a sexual perspectiveShame and guilt in parents as the drivers of being uneducated about the bodyName body parts as it is – body positivity taught early and intentionallyBenefits to children when parents start the conversation about sexualityAnd so much more!~About Mandi Nuttall:Mandi Nuttall grew up in gorgeous Camino, California, as the fourth of six children. She was raised exploring national forests, playing volleyball, and riding horses in apple orchards. A volleyball scholarship enticed her to leave sunny California and brought her to Utah Valley University. She finished her athletic career at Brigham Young University, where she graduated with a bachelor's degree in health education. Mandi then began teaching health classes at Orem High School, and the majority of her job centered on staying after class and counseling her students with their life challenges.Mandi retired from teaching to raise her children and worked from home for ten years as a professional photographer while her husband worked his way through school. Today, Mandi and her kind-hearted husband share five beautiful children—Jay, Deja, Boston, and twins William and Jules. Mandi and her family reside in Gig Harbor, Washington, and have fallen hard for the magnificent Pacific Northwest. She still loves to get on the court to coach or play and to hit the sand to play beach volleyball.~You can find Mandi Nuttall on . . .Website: https://thebirthdaysuitbooks.com/Facebook: https://www.facebook.com/thebirthdaysuitbooksInstagram: https://www.instagram.com/thebirthdaysuitbooks/~Connect with Jason and Tina Marie!Loving Beyond the I Do Website: www.lovingbeyondtheido.comLegendary Relationship Website: www.legendaryrelationship.comInstagram & Facebook: @legendaryrelationship 

My guest this week is Hank Smith, speaker, author, and professor, who did his doctoral research on building trust in relationships. We dive into the research on what it takes to build trust in our close relationships, especially after trust has been damaged. Hank shares stories, examples, and some really helpful acronyms to help us remember key principles in building trust with others. This is part one of a two-part interview. Stay tuned for the second part of this interview in the following episode. Podcast listeners can receive a 20% discount on my Trust Building Bootcamp by entering the coupon code: PODCAST20 at checkout. https://www.geoffsteurer.com/trust-building-bootcamp Download Geoff's FREE guide to help you quickly end arguments with your spouse: https://www.geoffsteurer.com/3-steps-to-end-your-marriage-argument Connect with Geoff Steurer: www.instagram.com/geoffsteurer/ www.facebook.com/GeoffSteurerMFT Visit http://www.geoffsteurer.com for online courses and other supportive resources. About Hank Smith Dr. Henry “Hank” Smith grew up the son of a golf professional in sunny St. George, Utah. After earning a Bachelor's Degree from Dixie State University, Hank earned a Master's Degree in Business Administration from Utah State University and a Ph.D. in Educational Leadership from Brigham Young University, where he is an Assistant Professor of Ancient Scripture. Hank enjoys speaking , writing, and podcasting, especially for members of The Church of Jesus Christ of Latter-day Saints. His weekly podcast followHIM with Hank Smith and John Bytheway is enjoyed by millions across the globe and shares the gospel of Jesus Christ. Hank has also authored many books, talks, and additionally speaks to tens of thousands of youth and adults each year. Hank loves the Utah Jazz, biking, and running. He and his wife Sara are the parents of five adorable children. Podcast: followHIM with Hank Smith and John Bytheway Websites: http://www.hanksmith.com, http://www.followHIM.co (NO M), http://www.hankspeaks.com Instagram: @hanrkrsmith, @followhimpodcast Facebook: hanksmithcds

In Sounds of Crossing: Music, Migration, and the Aural Poetics of Huapango Arribeño (Duke UP, 2017), Alex E. Chávez explores the contemporary politics of Mexican migrant cultural expression manifest in the sounds and poetics of huapango arribeño, a musical genre originating from north-central Mexico. Following the resonance of huapango's improvisational performance within the lives of audiences, musicians, and himself—from New Year's festivities in the highlands of Guanajuato, Mexico, to backyard get-togethers along the back roads of central Texas—Chávez shows how Mexicans living on both sides of the border use expressive culture to construct meaningful communities amid the United States' often vitriolic immigration politics. Through Chávez's writing, we gain an intimate look at the experience of migration and how huapango carries the voices of those in Mexico, those undertaking the dangerous trek across the border, and those living in the United States. Illuminating how huapango arribeño's performance refigures the sociopolitical and economic terms of migration through aesthetic means, Chávez adds fresh and compelling insights into the ways transnational music-making is at the center of everyday Mexican migrant life. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latin-american-studies

In Sounds of Crossing: Music, Migration, and the Aural Poetics of Huapango Arribeño (Duke UP, 2017), Alex E. Chávez explores the contemporary politics of Mexican migrant cultural expression manifest in the sounds and poetics of huapango arribeño, a musical genre originating from north-central Mexico. Following the resonance of huapango's improvisational performance within the lives of audiences, musicians, and himself—from New Year's festivities in the highlands of Guanajuato, Mexico, to backyard get-togethers along the back roads of central Texas—Chávez shows how Mexicans living on both sides of the border use expressive culture to construct meaningful communities amid the United States' often vitriolic immigration politics. Through Chávez's writing, we gain an intimate look at the experience of migration and how huapango carries the voices of those in Mexico, those undertaking the dangerous trek across the border, and those living in the United States. Illuminating how huapango arribeño's performance refigures the sociopolitical and economic terms of migration through aesthetic means, Chávez adds fresh and compelling insights into the ways transnational music-making is at the center of everyday Mexican migrant life. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/latino-studies

In Sounds of Crossing: Music, Migration, and the Aural Poetics of Huapango Arribeño (Duke UP, 2017), Alex E. Chávez explores the contemporary politics of Mexican migrant cultural expression manifest in the sounds and poetics of huapango arribeño, a musical genre originating from north-central Mexico. Following the resonance of huapango's improvisational performance within the lives of audiences, musicians, and himself—from New Year's festivities in the highlands of Guanajuato, Mexico, to backyard get-togethers along the back roads of central Texas—Chávez shows how Mexicans living on both sides of the border use expressive culture to construct meaningful communities amid the United States' often vitriolic immigration politics. Through Chávez's writing, we gain an intimate look at the experience of migration and how huapango carries the voices of those in Mexico, those undertaking the dangerous trek across the border, and those living in the United States. Illuminating how huapango arribeño's performance refigures the sociopolitical and economic terms of migration through aesthetic means, Chávez adds fresh and compelling insights into the ways transnational music-making is at the center of everyday Mexican migrant life. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In Sounds of Crossing: Music, Migration, and the Aural Poetics of Huapango Arribeño (Duke UP, 2017), Alex E. Chávez explores the contemporary politics of Mexican migrant cultural expression manifest in the sounds and poetics of huapango arribeño, a musical genre originating from north-central Mexico. Following the resonance of huapango's improvisational performance within the lives of audiences, musicians, and himself—from New Year's festivities in the highlands of Guanajuato, Mexico, to backyard get-togethers along the back roads of central Texas—Chávez shows how Mexicans living on both sides of the border use expressive culture to construct meaningful communities amid the United States' often vitriolic immigration politics. Through Chávez's writing, we gain an intimate look at the experience of migration and how huapango carries the voices of those in Mexico, those undertaking the dangerous trek across the border, and those living in the United States. Illuminating how huapango arribeño's performance refigures the sociopolitical and economic terms of migration through aesthetic means, Chávez adds fresh and compelling insights into the ways transnational music-making is at the center of everyday Mexican migrant life. David-James Gonzales (DJ) is Assistant Professor of History at Brigham Young University. He is a historian of migration, urbanization, and social movements in the U.S., and specializes in Latina/o/x politics and social movements. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/music

Here were the resources we covered in the episode: Benchmark Episode Slide of benchmarks and hurdles NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript One of the most important skills that you can learn as you're managing LinkedIn Ads campaigns. That's right. We're talking about troubleshooting your ad performance. Let's do it. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. I'm really excited about the topic today. And I have a special guest that I want to introduce you to. But before that, a quick story about why this topic is so important to me. So back while I was working on my undergrad at Brigham Young University here in Utah, I got a job doing tech support. And it was like second level tech support. So a little bit techier than what I was used to. And I was responsible for internet connections and servers for 30,000 or more locations. I've always been really good with computers, but the topic of internet and modems and networks was all new to me at this point. So I went through the training process and I did my best to do what I could which was memorizing the different tactics of ways you can fix things. And you techies will probably appreciate this part. I found that it was pretty common to reboot the router or the modem and that would work to restore their internet connection. Have you tried turning it off and on again? Hello, IT? Have you tried turning it off and on again? Hello IT. Have you tried turning it off and on again? Hello IT, Hi, something's wrong with my computer. Have you tried turning it off and on again? Oh dear, thanks. Hello IT. Have you tried turning it off and on again? Hello IT. Have you tried turning it off and on again? Have you tried sticking it up your arss? Mr. Reynold's laptop is broken. Have you tried turning it off and on again? Hello IT. Have you tried turning it off? You know what I'm sick of saying that. From this moment on, everything is going to be different. Hello, IT. Have you tried turning it off and on again? Yeah, but that's an important part of the process he has, if you don't complete that part, there's no way that you're going to be able to do the next bit. Okay, so now, turn it back on again. I have to say, Have you tried turning it off and on again about 1000 times a day. So I could bloody catch phrase. All right, okay. 100 pounds says I don't say it again today. How's that? Well, have you tried turning us off and on again? AJ Wilcox 3:09 I also found that sometimes computers had proxy settings erroneously set up in the browsers. On one of my first calls that I ever had with a customer, unbeknownst to me, my manager was listening to the call, I was super nervous and I was asking the customer to try everything. We were rebooting modems and routers, we were checking proxy settings, we were all over the board. My manager right after the call, he called me into his office, and he taught me a principle that would serve me my entire life. He taught me that throwing every tactic I knew at the problem was super inefficient. And that the much better way to do this would be to systematically test through the system. In the case of computer networking, he taught me that you can either work from the outside to the inside, which would be like checking the internet connection to the building first, and then moving to the router to see if it's working, and then to each computer. Or you can work from the inside to the outside. So check the computer status first, and then move to the router, then move to the modem. And he taught me that it didn't matter which direction you started from, but that the most important thing was ruling out the tactics that wouldn't be useful and helpful to try in our troubleshooting. That skill of systematic testing is something that I took with me into digital marketing and I count it as being one of the most important skills that I could have had and I would recommend that any other marketer can have. Today's guest is going to teach us how to apply these same troubleshooting and testing strategies to your marketing which will make you an infinitely better advertising professional, especially on LinkedIn where the stakes are just quite honestly higher due to the high costs. Let's hit it. Alright everyone, I'm super excited to introduce you to Parker Williams, who's on our team. He is one of B2Linked's most senior account managers. He's built and sold his own company. He grew a startup software company from zero to 1 million in ARR, he's married with two kids, lives in Mesa, Arizona, and if he's not working, he's either mountain biking or riding his dirt bike. Parker, so excited to have you here. Thanks for coming on. Parker Williams 5:13 Man, it's a pleasure, AJ. Happy to be here. AJ Wilcox 5:16 Alright, so maybe give us the backstory here. The topic that we're talking about today is troubleshooting. Why did you feel like this was such an important topic? And why did you volunteer to hop on to get grilled by me? Parker Williams 5:27 Yeah, no, that's a great question. I feel like my career in marketing or as a marketer really pivoted when I started to understand the process of troubleshooting because, you know, I think back to early days, when I got into marketing, marketing my own company when things went wrong, which they always do, I always approached it with a process of like, throw spaghetti at the wall and see what sticks which to some people that might work, but it didn't work for me. I would freak out, I get nervous or running advertising campaigns, like, you kind of panic, and you start making decisions that are not good when things don't go right. And so I feel like once I understood the process of troubleshooting an ad campaign, sales campaign, it was pivotal for my career as a marketer, I started to excel and started to find areas to improve, and I started to see success faster than previously. So I feel like it's crucial, very crucial. AJ Wilcox 6:29 I totally agree. I think as a marketer, you really can advance. You can have great positions by just throwing spaghetti at the wall to see what sticks, right? My personal feeling on it is, if you actually understand the process right from beginning to end, you understand what makes a difference where, you're thinking more strategically as a marketer, and less tactics focused. And I think ultimately, that makes us a much better marketer because you can see the whole picture. Parker Williams 6:56 Yeah, exactly. It becomes an engineering and science game versus like, a guessing game, you know, you know exactly what to do to improve an ad campaign or not necessarily know what to do, but you know what to focus on next. And because it didn't work, doesn't mean it's not going to work. And so being able to troubleshoot something it's way better. It's just so much more, it's more fun to me when you approach it that way. AJ Wilcox 7:26 Same here, I've said this before, but basically, every time I run a test, doing something with LinkedIn Ads, despite the fact that I've got 10 plus years of experience, I feel like I'm really good and comfortable on the platform, I still am going to fail half the time, right? And most of us don't want to admit that, but everything we do in marketing is a test. So if you're going to be testing things, but you don't know what your inputs are, what your levers are, you're probably going to be running some pretty risky campaigns. Parker Williams 7:56 Right? I heard an advertiser I think was Frank Kern. He's like a big time advertiser, marketer. He mentioned one time, like if if marketing worked every time like we'd all be, it would be easy. Everybody would be millionaires, and super rich, and like, we would never have any issues. But this is not the case with marketing. It never works the first time. Sometimes it does, but it rarely does. And like being able to troubleshoot things that don't work, like that's a game changer. That's a huge game changer. AJ Wilcox 8:30 It is. It takes it from an art where only a few people are skilled and turns it into a science where right anyone can follow a repeatable process. I love that. So maybe share with us a specific experience where you had to troubleshoot and walk us through that process. What you thought about what it took. Parker Williams 8:47 Yeah, that's a great question. So you know, initially, when I came on and started helping manage ad accounts at B2Linked, one of the things that was stressful to me was, click through rates. Getting click through rates above our benchmark, which was 0.4%. And I remember I was assigned a client, they're called Asahi Kasei, they're a big Japanese company. Our click through rates were a bit low and I didn't know what to do. I didn't know how to get him up. AJ actually gave a training on troubleshooting and showed the process of how to fix problems or solve problems in advertising. He presented us levers that you can pull at certain points or certain hurdles that you're experiencing. And so in this case, my click through rates were low. And I knew from that training that I had certain levers I could pull to improve that click through rate and so one of the things we tested was the headlines and the intro text or they were text ads in this case. And so we started to tailor our ad copy to be more industry specific and we saw a dramatic increase in our our click through rates. I think we went from like, they were text ads, so they were less than .04 percent. We were like .01, .02 percent like really low, but our average click through rates went up above .04 percent, which was a game winner for their ads. AJ Wilcox 10:10 And for the uninitiated, that is basically it's almost two times the average for text ads. So we took something that was performing below benchmark, and then doubled LinkedIn to benchmark with it. That's pretty awesome. Right? So this might sound a little bit silly, but why did you decide based on knowing that the click through rates were having an issue? Why didn't you go and make changes to the landing page or recommend a different offer? Or, you know, why did you go right for the headline in the description? Parker Williams 10:38 Yeah, so I think that goes to kind of the process of, you know, troubleshooting, what is it? And how do you prioritize what things you need to fix? And so, you know, I chose click through rate initially, because that was our first hurdle. And then I had listed from that training, different levers we could pull to improve it, or improve or overcome that hurdle. And I prioritized ad copy because that was the initial contact point. And so I knew that that would be the priority. The landing page, in this case, it was a follower ad. So there wasn't really a landing page, but if there was a landing page, like it wouldn't improve that click through rate, it wouldn't impact it. So I chose the headline, because that's what people are engaging with, or the audience was engaging with. I knew it would impact it more than changing the audience. I guess that was another lever, like before changing the audience, which is a lot of work. We could test something minor and quick. So that was a big reason. AJ Wilcox 11:44 Yeah. So it sounds like a silly question. But those are the kinds of things you might do as a marketer, if you didn't know what levers you could pull to get better performance, you might just say, Oh, I I know how to make landing pages convert better. I have a poor click through rate here, but let me go and work on the landing page and try to get better performance, when that's really not your pain. Can you walk us through? What are the hurdles that we face as advertisers? And maybe what are the levers that you can pull if we're stumbling over one of those hurdles? Parker Williams 12:14 Yeah, absolutely. Back to the point of which hurdles we pull on advertising, there's two main ones, which is click through rate and conversion rates. There's levers for each one. And a lot of times, they're very similar levers, like ad copy, or messaging, or audience or your call to action. Those are some examples of levers you can pull. The click through rate, we can discuss what those levers are and then we can discuss what the conversion rate levers are next. So the first levers I usually look at when it comes to click through rate is ad copy. So your intro text, your headline, or your image text, right, your image ad copy. The next thing I'll look at or consider is the image, you know, is the image engaging. Is it interesting? Does it look too ad-ish? Does it capture people's attention? So that's the next thing I'll usually test. The other library you have is that you can pull is the offer, the actual offer that you're advertising. So if you're advertising an E-book or a white paper, what exactly is that offer? Is it enticing enough to get your individual, your audience to engage with you? I don't usually go to that offer, or I don't go to that level until I've tested everything because to change an offer, that's a lot of work. So before changing the offer, I'll even test the audience. Maybe our audiences just slightly off, maybe we're not targeted enough. Or maybe we're too broad. So those are the levers I typically pull when it comes to click through rates. Conversion rates, they're going to be similar. AJ Wilcox 13:50 Actually, let's stop right there. What is the punishment you receive as an advertiser if your click through rates aren't great? Parker Williams 13:57 Yeah, that's a great question. To answer that question, it can be pretty in depth or it can be pretty simple. If your click through rate is low, let's say 0%. You're not getting any clicks. Right? That's the first terrible thing that can happen. But if you are getting clicks, let's say you're getting .2% click through rate. And from that same ad, targeting that same audience if you double that, so let's say .2 and a half percent if you double that, it's 5.5% click through rate, you just doubled your clicks from the same amount of impressions. And so your efficiency just doubled with that one ad. We can go into depth on that, but it's it's pretty simple at the same time, like poor click through rate like your gate to the ad performance is not opened all the way. It's like not performing at all. AJ Wilcox 15:00 And then I think if you are bidding by the impression, let's say you are using LinkedIn to auto bidding, literally, you just reach twice the number of people for the same cost. I mean, literally, when you say you doubled efficiency, it's true. But if you are bidding by the click, you're basically like trying to bribe LinkedIn to get them to show your ads. If you have a .2% click through rate. It's like, alright, LinkedIn then I'll try bidding $15, will you show me then? What if I bid $20. And on the other hand, if you've doubled that, and now you're at like the .5%, you can bid down significantly, you're paying so much less for the traffic. And of course, it matters in your scale, and it matters in your ads efficiency. So I think that's a really good example. Parker Williams 15:45 It's also kind of like a faucet, like everyone uses a faucet everyday when they brush their teeth, right? If you turn on your faucet, just a tiny bit, and you had drips coming out, that's kind of like a 0.1% click through rate, and you got to wash off your toothbrush, like you can't do that with drips. And so if you increase that click through rate, and you open your faucet more, you're gonna get more clicks, and it's going to achieve your goal faster, you're gonna be able to test faster, you're going to be able to prove your offer faster, you're going to be able to, you're gonna have way more data to work with. So I always think of faucets when I think of click through rate, like, that's your faucet to your funnel. So if your click through rates are low, like, you're not gonna have any data for conversions, which is the next hurdle. AJ Wilcox 16:27 Oh, so true. And I love that metaphor, because I can imagine, if you're trying to wash your toothbrush out with drips, think of how many toothbrushes you can wash when the faucets going full blast, I mean, several can be under there, that could be a whole bunch of different tests around. That leaves us really, really nicely to the second hurdle. So tell us about the second hurdle and tell us why it's important. And maybe what levers you'd be trying to pull to, to effect a change there. Parker Williams 16:53 Yeah, absolutely. So that the next hurdle is conversion rates. This can change quite a bit depending on where you're sending traffic to. I know there's a lot of native forums on LinkedIn now, even other platforms as well. If you're running traffic to like a lead form, the levers are going to be a little different. If you're running traffic to a landing page, the levers are going to be a little little different, but it's the same hurdle. And so let's just use the example of running traffic to a landing page. The levers you're going to pull there are going to be similar to click through rates. The first thing I like to check or prioritize is my ad copy on the landing page. Now, what is the messaging? Is it congruent with the ad, for example, if you're running an ad campaign for like the ultimate guide to LinkedIn advertising, and that's in your ad, and they come to a landing page, that's like the ultimate guide to Google advertising? What do you think's going to happen to that conversion rate, it's going to not be that great, because people that clicked on the ad came the landing page with the expectation to be served the Ultimate Guide to LinkedIn advertising. So messaging needs to be congruent with your ads to see good conversion rates. So that's usually what I like to test first, is the messaging on the landing page. The other lever that I moved to next is traffic, is the traffic clean that we're sending to the landing page. Is it the right audience, that's an easy lever to pull, it doesn't take a lot of effort to pull that. So the other lever is going to be your offer? Is your offer back to the ad campaign? Is it something that's irresistible to your audience? Are they going to be stupid for not saying yes to this offer, basically. So those are the typical levers we pull, you know, there are little tactical things, but I don't think those last they work and change all the time. But really, it's your offer, message, and audience that you need to focus on. AJ Wilcox 18:48 And what I want everyone to get out of this, if you've listened to me for any amount of time, you've heard me say that the offer is everything. Notice how when Parker was talking, the offer was actually a piece of the troubleshooting and the performance for both improving the click through rate and improving the conversion rate. Literally, it feels like you're pulling teeth, trying to get traffic on LinkedIn, your performance really sucks. Take a hard look at your offer. Because more often than not, when you've tested everything, and you just can't figure out like why are my ads not working? It's because the offer isn't attractive enough. Think of it from the perspective of your prospect. If they look at it, just like Parker said, is it irresistible? They would be stupid not to put their their information in to get this or is it something super high friction, like sign up for a trial or hop on the phone with a sales rep where it's scaring them away active, Parker Williams 19:43 Your audience temperature can play a big part in that too. And that's that goes to the to what you said earlier, like maybe the offer isn't positioned at the right time for that audience. So if you're targeting, like a LinkedIn Ad campaign we'll use that as an example. If you're targeting cold audience like, let's say your offers a free trial 30 day trial, no one knows likes or trust you, you're probably gonna have low conversion rates with with something like that. But if this audience has engaged with your content, they've raised their hand to other pieces of content that's created demand for your product or service. retargeting those people or putting uploading a list of those people and targeting them with a 30 day trial, you probably see higher conversion rates than you would with a cold audience. AJ Wilcox 20:35 Oh, very true. That know, like, and trust factor is ultra important. And if someone already knows likes and trusts you, they'll be open to a really high friction offer. But I think you have to earn that trust, you have to earn that like and so much of what we do, I think in terms of cold traffic, because so much of what we do on LinkedIn is reaching new audiences we haven't reached before. That's really really insightful. Here's a quick sponsor break, and then we'll dive into the rest of the interview, Speaker 4 21:02 the LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox 21:12 If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We spent over $140 million on LinkedIn ads, and no one outperforms us on getting you the lowest cost per lead and the maximum scale of your campaigns. We're official LinkedIn partners, and you'll only deal with LinkedIn Ads experts from day one, fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd absolutely love to work with you. All right, let's jump right back into the interview with Parker. So Parker, walk us through when you're inside of a LinkedIn account, you're inside of campaign manager, and you're looking to analyze some of these things, and decide what to test what to troubleshoot. Where are you looking? What are you doing? Teach us so that we can follow along? Parker Williams 21:57 Yeah, absolutely. I'll tell a story about this. So one of my responsibilities and B2Linked is consulting or helping. You can purchase consulting time with a director. And so I've had the opportunity to do that and one of the first things I do when someone asked me to take a look at their account is I pull up the campaign, or I go into the ad campaign group that we're running ads in, that we're wanting to focus on and improve. And I make sure that my timeframe is set to either 30 days or 90 days, I want as much data as I can initially to analyze the performance of the campaigns we're focusing on. And then depending on what offer, how you have your campaigns set up, I'll make sure that those campaigns are selected. And then the first thing I'm looking at is my click through rate. So back to troubleshooting, I'm going to I'm going to be in the campaign level, looking at all the campaigns. And looking at the average of the click through rate. Let's say it's one specific campaign, though, that we're wanting to look at, I'll make sure that I select that one campaign, so it pops it up in the the header bar, the campaign manager view. And that's usually where I go initially. And then, depending on your objective, if you're trying to get leads, if you're trying to get downloads, if you're trying to get followers, then I'll look at that conversion rate. And sometimes you'll have to export that data to be able to analyze that, depending on that objective. So that's kind of where I go initially. If I want to get into more information and a deeper dive, I'll export it to an Excel sheet, and then I'll run like pivot tables, and I'll do a little bit more digging so I can analyze the ad copy, the ad imagery, maybe the offers, if you've ran multiple offers. AJ Wilcox 23:52 I really, really liked what you said, I follow the same process, I will export from LinkedIn, and I will export specifically the ad data. But when I get it into Excel, I build my pivot table by campaign name. And that way I can look down the list and see, like you said, any campaign that sticks out as being a really poor performer, that's really what troubleshooting is looking for the poor performers right, then once I found a campaign, I'll break that campaign down to see the ads that make that up. And really often I'll find that there might be two ads or maybe four ads that have run inside that campaign. And one of them is actually doing really well but the other one or the other three are the actual poor performers. And so one quick thing we can do is just pause the poor performers and turn the best one backup or or back on if it were off. Parker Williams 24:46 After listening to you talk about that. I think there's a few key ingredients to troubleshooting that we need to discuss which would one of the first ones would be benchmarks, knowing your benchmarks and what to compare to troubleshooting is pretty useless if you don't have any benchmarks. AJ Wilcox 25:04 Great point, for those of you listening, Episode 15 of the podcast, and we'll link to it down below in the show notes. Episode 15 is all about benchmarks. And if you go and listen to that, you can compare your own performance against benchmarks to see where we are. Okay, keep going. Parker Williams 25:20 Yeah, so I feel like benchmarks are a key ingredient. And then we've talked about this already identifying being very specific on your hurdle, that's one of the other ingredients is knowing your hurdles. And the other key ingredients is, are the levers which we've discussed. So I just wanted to hit on making sure that you know your benchmarks, and you know your hurdles, and you know, your levers you can pull. And you've identified them, and you've listed them. I've got a noted document in my computer, I used to have it on a piece of paper, but I refer to it all the time. What are my hurdles? What are my benchmarks? And what's cool about this process is, it doesn't only work for LinkedIn Ads, but this also works for everything else you do in business, and even sometimes in life, which not to get off of the topic of LinkedIn Ads. But I've found myself with clients, I've had situations where I've, we've had great performing campaigns, like our front end is working really well, we're producing really good leads, we're producing really good click through rates. And it gets to the sales team. And they're coming back to us and saying, hey, we're not converting any of these. Well, before we point fingers at advertising and saying, hey, advertising is not working, because we're leads aren't converting. What's that next hurdle? And sometimes I can advise the sales team on what are the hurdles, what's the next thing that you're sending them? Is it an email or calling them like? I'm able to help them identify their next hurdle that they're dealing with. So if you're a marketer have a small team or a big team, being able to provide advice or direction for the sales team is also beneficial, and build your value that you add to the company, not just in advertising. AJ Wilcox 27:11 So true, you could be the very best LinkedIn Ads professional on the planet, and still totally fail if sales doesn't know how to how to handle your leads. Or if you don't have a good enough offer to advertise. I've said before, but you can only put so much lipstick on a pig and it's not getting any prettier. Right? I thought it'd be interesting to interject here. For those looking to troubleshoot the conversion rate hurdle. If you are running lead generation form campaigns, then what I like to do is, you will have a lead form open rate that's can be interesting. But more often than not, I'm just taking the number of leads and dividing it by the number of clicks to get a conversion rate. And that's really simple, but when you're running like a website visits campaign, for instance, or an engagement campaign, and you're running the conversion tracking on the website, LinkedIn's metrics won't tell you the whole picture though. They will seek to tell more of a picture than what it deserves. If you just look at the conversions column, it will show you a number of conversions. But if you go into your like leads and conversions view of campaign manager, you'll see that that number is actually made up of two different metrics. One is last click conversions, and one is view through conversions. And if you ask me, it's not right for LinkedIn to claim the view through conversions. Those are basically conversions that occurred from a different marketing channel of yours that LinkedIn knows that that member saw at least one of your ads in the last, you know, 30 days or seven days, whatever you set your window to. So anytime I'm doing this analysis, I don't use LinkedIn's conversions column, I specifically pull the column that is last click conversions. Those will tell you the ones the conversions that actually came because of clicking one of your ads. Parker Williams 29:05 I love it. The data LinkedIn provides is a little skewed sometimes. That's another key ingredient to troubleshooting is making sure you're you're pulling the right clicks. Because LinkedIn, we've learned this, LinkedIn says if you look at the original view and campaign manager and you look at clicks, those are all clicks to your landing page. They're not all clicks to your lead form. Sometimes they're clicking share, like, or the see more if your text is long. So that's not actually true click through rate. So making sure, like initially when I look at an account, I just quickly glance at that click through rate. But if I want to really know what the number is, I'm exporting the data into an Excel sheet and looking at it that way. AJ Wilcox 29:53 I so agree. Knowing the definitions of what each of the metrics mean is really really important. Case in point, if you're running any of the sponsored messaging ad formats, LinkedIn, in so many different views inside of campaign manager, they will tell you that you have a click through rate that is like 55% or higher. But when you really look at it, you'll realize, oh, every time that LinkedIn sees the word click there saying an open of that message was a click, I mean, we have to change our definitions, we have to pull that data out and recalculate our own click through rate of the like sponsored message, or message ad clicks, divided by the number of opens, just punctuating your point, we really do need to know the definitions super valuable. Alright, so last question for you. What advice would you have to give to a marketer who wanted to get better at troubleshooting and testing? Parker Williams 30:49 Yeah, I think I've kind of mentioned it already. But just being super clear on your hurdles, and your levers you can pull when it comes to the ad campaign you're running. Whether it's on LinkedIn, Google, Facebook, or even your landing page, just being clear on those hurdles. And those levers is a game changer to me. And I feel like, you can go deep with those levers, too. So it's messaging is broad. Right? Like just saying, hey, are levers in messaging Well, what does that mean? Like? It's the ad copy. But like, what do you change in the ad copy? Sometimes there's only so much you can change about an E-book, like at least being clear that, hey, the messaging is what we need to fix. But like, what are the things you could pull off of your tool bag when it comes to messaging? Like, what different types of ad copy like what kind of emotions? Should we use fear? Should we use novelty? Should we use...? What types of influence should we use this messaging to hopefully try and improve click through rate? Should we talk to more of their pain points, or the benefits of the the E book? So when we say lever messaging, like, we actually mean a little bit more than just messaging. AJ Wilcox 32:04 Yeah, I totally agree with that, I find that in troubleshooting, we're oftentimes looking for the largest pain point. So if we take a look at an ad, and we go, the imagery isn't great, but it sure looks like the ad copy is, is really terrible. Let's take a swipe at that, we may not have to redesign the image yet, we're going to do something with the message. And let's say we fix that and click through rate doubles, we might come back and see an image and say, oh, let's make a change here and maybe we can improve another 10%. And then we'll find another, like optimization we can make, and maybe we can get an additional 5% performance. And so we're alleviating the biggest pain that we see from an ad and then making marginally better decisions about how to optimize it. So at first, you'll make big, big pieces of difference. And then later on down the road, you'll find that every change you makes a smaller difference. That's okay. That is the process of optimization. Parker Williams 33:06 Yeah. And one thing to add to the question you asked about, you know, what do you need to do to be successful at troubleshooting and outside of identifying hurdles and levers, being able to prioritize those hurdles, and then prioritize those levers is very crucial, because to your point, let's say the click through rate is poor. And that's the hurdle you're first focusing on. And you pull the offer lever before you even touch messaging, you just wasted a lot of time and potential resources, like just changing the author may not change the performance of the ad, like it could. The messaging, which is yes, it has a big impact. But it's a quick, like, advertising is all about being fast. And failing fast. I never understood that before, when people would say that, but I do now, with understanding troubleshooting, like, if you fell fast to advertising, you're going to be really good at it. And being able to prioritize where you need to fail next, basically is, is kind of the key. AJ Wilcox 34:09 And every failure teaches us something. That's why we call it testing and not necessarily failing. Yeah, even if something is an absolute failure, it still taught us something that we never want to do, again, in the future, in that campaign or with that messaging. And that's valuable. The longer we do it, and the more tests we run, then the better marketers we're gonna get, it breaks my heart when companies are making these super dramatic changes to ads, and they don't have a set AB testing strategy, because you can move things around and get better performance, but you didn't learn anything along the way. And you paid for those learnings, you might as well claim them. Parker Williams 34:48 Yeah, you just brought up a great point to AJ. In advertising there are variables everywhere. Advertising, marketing, sales, there are variables everywhere and if you want to be good troubleshooting and solving problems, solving hurdles that you deal with along that sales funnel, limiting your variables is huge. I can't tell you how many times when it comes to consulting or helping a new account that we're taking over or looking at. They're running like five different ads, there's different images, there's different intros, there's different headlines, that data is useless. Because we don't know what actually influenced that specific ad or that campaign. But if we had all the same images, all the same headlines, and a difference was the intro. We'd be able to say, with confidence that the intro is what's impacting that and we would know where our hurdle really is. Maybe it's not the image maybe it's not the headline. Right now we're focusing on the intro, and that's what we're trying to improve. So limiting your variables with the data's is also another key ingredient. AJ Wilcox 36:00 So true, it makes the test. Well, Parker, thanks so much for coming on, and teaching us an ultra valuable principle. And being an in full transparency one that I didn't know I wanted to cover in a podcast episode. And Parker came to me and said, hey, there's this really important principle, I think it'd be good to have an episode on so Parker, thanks so much for driving that, I really think there's been a ton of value here. Anything else you'd leave the guests with, Parker Williams 36:24 I'll just have fun. doing marketing, have fun. troubleshooting. won't matter if you're not having fun, at the end of the day. If you don't enjoy marketing, like go somewhere else. This is what I've learned as a marketer, as sales. Like, if you're not having fun doing it, then you're probably not in the right place. AJ Wilcox 36:42 I agree. If you're not excited about learning, the results of the last test that you ran, and you're eager to start another one, you can still do your job, but you're not going to be fueled by what else can I learn? What else can I do? And it's my firm belief that marketers who approach it, like you said that they are excited they want to learn and to approach it as a scientist and not necessarily as an artist. I think your career is going to be much greener. Awesome. Well, Parker, thanks so much for joining us. Just for everyone here, I have a couple slides that I share. One is specifically like helping you visualize where the hurdles are. And then another slide that's all about benchmarks. So make sure if that's interesting to you, go check those out. I've got the episode resources for you coming right up. So stick around. Speaker 4 37:36 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 37:47 As promised, here are the episodes resources. We made mention of the benchmarking episode so go back and listen to that. That's Episode 15. Plus, you'll find the link down below. I also included the slides, the benchmark slides, and the hurdles slide that we made reference to during the episode. So check the link out for that. These are slides for my actual presentations that I give. These are advanced LinkedIn tactics slides. So definitely check them out if that was interesting to you. And if you are just learning LinkedIn Ads, or you have a colleague or a friend who's looking to learn, definitely check out the course that I did with LinkedIn Learning, you'll see the link for it down below in the show notes. But this is everything that you'll need in order to become a solid starting advertiser. And because it's on LinkedIn Learning, it's so so cheap, so definitely check that out. Also, whatever podcast player you're listening on right now, look down and hit that subscribe button, of course, only if you want to have more of me in your ears. But yeah, hit it. And please do rate and review the podcast. It helps other LinkedIn Ads professionals to find out about the show. And you'd be doing me the biggest favor you can do. With any feedback for the show, hit us up at podcast@B2Linked.com. Let us know any feedback you have for the show or topics you'd love for us to cover. I love to hear from our listeners. All right, with that being said, we'll see you back here next week. cheering you on in your LinkedIn Ads initiative.

Joining us on the Get in the Cashflow Game with K&K Podcast is Aaron Wagner, otherwise known as Wags. Wags is the Founder and Managing Partner of Wags Capital, a specialized small cap boutique investment firm. Wags has a diverse background in real estate, lending, debt, and private equity/venture investment, having participated full time in the industry since 2009. Wags is extremely diligent in his pursuit of opportunity and was able to capitalize tremendously on the last recessed market, building multiple companies that specialized in the acquisition of distressed assets, repositioning, stabilization and resale of special assets. Wags and his team have been intricately involved in all aspects of the business including Equity and Debt sourcing, lending, consultation, principal project development, and many other Real Estate specific roles. Wags also led his companies to a number of large acquisitions and investments outside of the real estate sector, including successful companies in industries such as health technology, food and beverage, media, pharmaceuticals, and consumer products/e-commerce. Prior to his involvement full time in real estate and private equity/business investment, Wags played professional football. Wags attended Brigham Young University and Washington State University on a full athletic football Scholarship and was awarded multiple athletic awards and accolades throughout his career. Wags is proactively involved in various charities and sits on the board of the Shelter Kids Charitable organization. Mr. Wagner was born and raised in Canada and has been in the US since 2000. He and his wife Candace, have 7 children and reside in Alpine, Utah On this podcast we go over: His humble beginnings The drive you need to become successful HOW you can become successful at an early age NFL background into Multi-Million Dollar businesses Generational Wealth You can find more about Wags at: Website: https://wagscapital.com and https://axiapartners.com Instagram: https://www.instagram.com/aaronwags/ YouTube: https://www.youtube.com/c/AaronWagner/featured Tik-Tok: https://www.tiktok.com/@aaronwags?&utm_source=hoobe&utm_medium=page You can check out Get in the Cashflow Game at:  Website: https://getinthecashflowgame.com Instagram: https://www.instagram.com/getinthecashflowgame/ Youtube: https://www.youtube.com/channel/UCKCq8ChflxF7qWPfV395eag Facebook: https://www.facebook.com/getinthecashflowgame You can find more information about Kenny Simpson at:  Website: https://www.simpsonmortgage.com Instagram: https://www.instagram.com/kennybsimpson/ Facebook: https://www.facebook.com/Kenny-Simpson-111871733890408 You can find more information about Krystle Moore at:  Instagram: https://www.instagram.com/krystlerosemoore/ Website: www.pacificshorecapital.com Instagram: https://www.instagram.com/pacificshorecapital/ Facebook: https://www.facebook.com/Krystle-Moore-273576823172681 Facebook: https://www.facebook.com/PacificShoreCapital Learn more about your ad choices. Visit megaphone.fm/adchoices

For Shannon working with clients involves more than just providing quality reports, it's doing so much more than the client initially expects. Listen as Roger and Shannon consider what bookkeeping is today and how it can be so much more when we consider engaging with clients as their CFO, advisor and coach.  Ask yourself this, what perspective do you bring to the relationship and what suggestions do you offer? Moving beyond bookkeeping, accounting to offer CFO related advisory and coaching services is a continuous and deliberate exercise. Consider pricing your services profitably, over delivering and so much more. This is a conversation you don't want to miss.  Get ready to take some notes. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Shannon Beck Shannon Beck is the President of Professional Accounting Solutions, Inc. Shannon is a Management Accountant, a Professional Bookkeeper, and a Profit Expert. He graduated from Brigham Young University in 2001 and co-founded his company in 2004 with his wife Tina who is the Vice-President and CFO of Professional Accounting Solutions. He has served as an official judge for Grow America Ventures to support entrepreneurs and he hosted his first event with Billionaire Alan E. Hall as his keynote speaker. He has been running Professional Accounting Solutions now for 17 years. Shannon loves working with small to medium size businesses who want to increase financial performance. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Professional Accounting Solutions is offering a 30-Minute Q&A Consulting Session on “How to obtain higher quality clients to get paid what you're worth.” Learn how to confidently and competently offer quality accounting services at a price you deserve. Get better quality clients and spend less time working.    Visit their website at www.TheProfitExperts.com or email Shannon@TheProfitExperts.com to arrange for a 30-minute Q&A Consulting Session.  Each 30-minute Q&A Consulting Session is $150.00.  However, if you schedule your Q&A session using the Promotional Code: ProfitExperts365 you will get a 50% discount on your first 30-minute session.    Also get a FREE copy of this book all accounting professionals should use to work on their business and become profitable.  This is a must have addition to every accountant's library to provide to have the premier accounting business today: “in the BLACK, nine principles to make your business profitable” – e-book   Lastly, get the support you need to be in business for yourself but not by yourself with Universal.  This is The Advanced Coaching for accounting professionals.  The mentoring, support and coaching owners of accounting business need!     For Additional FREE Resources for accounting professionals check out this collection HERE! Join us for our next LIVE event, register Today!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

BYU football's next opponent-- Washington State. They fired their head coach Nick Rolovich and several assistants after they refused to be vaccinated. Rolovich, who grew up Catholic and graduated from a Catholic High School, asked for a religious exemption but it was denied.  See omnystudio.com/listener for privacy information.

Show Notes:If you could sit down with someone who's played professionally in two different sports, what would you want to ask them about success? Maybe it's how they did it. Maybe it's the biggest struggles they went through. Maybe it's the attributes they've seen in the most successful in their sports. Or maybe you ask about stuff that most people don't see. On the show today we talk about all these things and more with our guest and learn just what it takes to become pro at two different sports.Paul Lasike is a New Zealand-born, USA international rugby player who currently plays professional rugby for the Harlequins Rugby club in the English Premiership League. Prior to joining the Harlequins, Paul played rugby for Team-USA and the Utah Warriors. Paul was the centre of Team USA's historic 30-29 victory over Scotland in 2018 – the country's first major win over a Tier One nation. He represented USA at the Rugby World Cup in Japan starting all four pool stage matches. Prior to his professional rugby career, Paul played running back and full-back for the Arizona Cardinals and later the Chicago Bears. Paul attended Brigham Young University and played both rugby and then football once NFL scouts came knocking. Paul is a dedicated husband and father, one of 10 children in an ethnic Tongan family, and his talents stretch beyond the sports field as he is also a talented musician. On the show today we discuss the following:Who is Paul and what does he do (4:10)Lessons learned from sports as a kid that continue to impact him today (11:29)Traits of those who play sports at the highest levels: obsession (20:38)Traits of those who play sports at the highest levels: confidence/ego (28:38)Life as a pro-athlete with a young family (39:53)What does it mean to him to be a Contender (50:46)How to learn more about Paul:Paul's Facebook PagePaul's Instagram PageTeam USA Rugby BioHarlequin Rugby BioAdditional Books, Individuals, or Items Discuss in the show:The USA vs. Scotland game (Full Match)The Chimp ParadoxHighland High School Rugby and Coach GelwixContact the Host: rob@contenderswanted.comGiveaway: Sometime before the next episode is released, leave us a rating and review on Apple Podcasts and screen shot it. Then send that screen shot to me at rob@contenderswanted.com with your name and the subject line "Review" and I'll send you a free Amazon gift card as a thank you and give you a shout out at the end of the next episode.

BYU Advancement Vice President Keith Vorkink was appointed into his role during the spring of 2020. He has seen an incredible shift in college athletics during his time, which now includes BYU's move to the Big 12 Conference. Vice President Vorkink sat down with Mitch Harper to discuss the move to the Big 12, his background, and what BYU will have to do moving forward to succeed in big time college athletics. Subscribe to the Cougar Tracks Podcast! Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 Google Play: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US iOS: https://apps.apple.com/us/app/ksl-sports/id1435930251 See omnystudio.com/listener for privacy information.

Have you ever wondered how do you talk to your kids about sex? Why does talking about sex with our kids feel awkward most of the time? What's the best approach to talk about dating relationships, our bodies, and everything in between? What about the hard topics? Well, if this has been on your mind, you're in for a treat today, as I am able to sit down with Tammy Hill. Tammy is a Licensed Marriage and Family Therapist and an adjunct professor of Family Life at Brigham Young University.

For this episode, we were excited to talk with John Hilton III. John is the author of the new book Considering the Cross, which was published by Deseret Book earlier this year. We loved this book and John's really thoughtful approach to this topic, which helped us see how bringing Christ's crucifixion, and even the symbol of the cross, more prominently into our discourse and culture could really enhance and broaden our faith.To give you a little bit more on John's background, he's an associate professor of Ancient Scripture at Brigham Young University. Prior to BYU, John worked with the LDS Seminary and Institute program for eleven years in a variety of capacities. John has a Masters degree from Harvard and a Ph.D from BYU, both in Education. John and his wife Lani have six children.

Spencer Millerberg is an average mountain biker, a bad golfer, and a good samaritan. Professionally, Spencer worked in marketing and merchandising for Amazon.com and Walmart before founding One Click Retail, the first Amazon analytics and sales measurement tool. He and his partners sold One Click Retail to a London based firm and finished working there in 2019. Spencer is currently working on his next business, holds various board positions, and is active in building mountain bike trails in Utah and in the non-profit space at large.  Spencer holds a BS in International Finance and an MBA from Brigham Young University. Spencer and his wife Amanda live in South Jordan Utah with their 5 children. 

Brooke Hellewell Reynolds grew up in Laguna Niguel, California. She studied graphic design at Brigham Young University and moved to New York City a few days after graduation. Brooke spent 10 years in New York, art directing magazines at Martha Stewart, meeting her husband John in the Manhattan singles ward, and began working as a freelance designer after the birth of her first child. After a particularly dreary New York winter, she convinced her husband to move back to California where she has been working from home (in more ways than one) ever since. Brooke has served in stake Relief Society and Primary presidencies and currently serves as the Social Media Director in the Laguna Niguel, California stake. Though she cried when she was first called to work on social media (true story) she has since realized the great power of these inspired tools. She and her husband John have four children. In this podcast Brooke takes us through how she runs her stake's social media pages and give us ideas on how to unify our own stakes, wards, and communities using social media. Highlights 2:35 Why stake social media pages? Why not just use the church's social media? 6:20 Where to begin as a communications director. Create a stake website first. 7:57 Brooke's stake Instagram is used to share personal experiences and Come Follow Me posts. Their Facebook page shares stories and experiences of different members. It's a way to connect the stake and get to know people. 9:45 Third hour is their stake's private discussion group to discuss Come Follow Me. Each week a different member of the stake hosts and does a couple posts during the week. 10:25 Youth instagram account. Just for youth 11 to 18 years old. 11:00 Twitter account. Used to share recaps of talks from church leaders, highlights from the Church News, and local news. 11:25 Good News Laguna is a page the stake started on Instagram and Facebook that is for the community. 12:20 Stake Youtube channel. They make videos of events and Seniors graduating or a special message from the Stake Presidency. During Covid when everything was shut down stake and ward members could turn on the TV and see a message from their bishop and stake president. 13:53 Stake Podcast. It's not a formal podcast with weekly content but they pull audio from their Youtube channel or record a talk from Stake Conference. 15:10 YSA Instagram page for people 18 to 30 years old. It's the best way to get the message out because that's where they are at. 18:40 Brooke explains how she can manage all these pages and how she creates the content. 22:30 Tips on how to design content for social media 26:30 Use the missionaries as admins on Facebook to help answer questions and help community members. 30:30 Use social media to help prepare people for events and remind them when things are happening. 36:45 Where should a stake start? Brooke advises stakes to start with a website, Instagram, and matching Facebook page. 37:35 Brooke shares an experience of how using social media has helped her community. Links Good News Laguna Instagram Good News Laguna Facebook Presentation graphics about Laguna Niguel Stake social media Read the TRANSCRIPT of this podcast

Kevin Tolley has worked for Seminaries and Institutes of Religion for over twenty years. He taught release-time seminary in Utah for ten years and has spent the remainder of his career teaching Institute in Southern California. He earned a BA degree from Brigham Young University in Near Eastern Studies with a minor in Hebrew, an MA degree from the University of Notre Dame in Theology, and a PhD degree in Hebrew Bible at Claremont School of Theology. After serving a full-time mission in the California, San Bernardino mission, Kevin met and married his wife RaShelle in the Toronto Canada Temple and they have five incredible children. He has served as an elders quorum president, in a bishopric, and is currently serving as a counselor in a stake presidency. In this interview, Kevin takes us through Church history and the calling of apostles and prophets.