Podcasts about authentic marketing

Social Entrepreneur with Nathan A Webster

Play Episode Listen Later Mar 5, 2026 28:38 Transcription Available

Send a textIn this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn't about polished logos or clever gimmicks — it's about clarity, authenticity, and alignment.We dive into:The Turning Point: From Invisible to ImpactfulWhy being “corporate polished” made Rob invisibleThe contractor client that changed everythingHow asking the right foundational questions led to real business growthWhy profitability — not just clients — is the real goalWhat Brand Strategy Actually Is (And Isn't)Why a logo is not a brandThe difference between branding and marketingWhy “just posting on LinkedIn” isn't building a personal brandThe foundational elements every brand needs: mission, vision, values, messaging, and ideal client clarityWhy Mission, Vision, and Values MatterWhy mission fuels long-term motivationHow vision acts as your business compassThe role values play in building trust and cultureWhy these aren't “check-the-box” exercises — and how to make them meaningfulThe Biggest Branding Mistake Entrepreneurs MakeThe danger of having one foot in and one foot outWhy inconsistency erodes trust (even subconsciously)How misalignment between visuals, messaging, and personality costs you clientsWhy going “all in” is essential to long-term successRob shares his biggest marketing lesson learned:There is no single “perfect” frameworkEmail, funnels, offers — they can all workStop copying someone else's pathStay on your path long enough to make it workLearn, adjust, refine — and keep goingAs Rob says, success isn't about chasing the latest tactic — it's about clarity, consistency, and committing to your own journey.Whether you're building a personal brand, rebranding your business, or wondering why your marketing feels scattered, this episode will help you refocus on what truly matters.Are you building a logo… or are you building a foundation?Tune in to rethink how you approach your brand.Connect with Rob:Website: https://www.linkedin.com/in/robertgenovesi/LinkedIn: https://www.linkedin.com/in/robertgenovesi/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing

Play Episode Listen Later Mar 2, 2026 20:13

EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing Are you tired of "snake oil" tactics and manipulative marketing shortcuts? In a world drowning in AI-generated noise, your greatest competitive advantage isn't a better prompt- it's you. In this AI era, where the digital landscape can be noisy and cluttered, it's more important than ever for your brand to stand out. Your tone of voice in marketing will make it pass the filters. When navigating this space, focus on effective content creation and digital marketing strategies to make a lasting impact. Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

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Building Your Personal Brand

Authentic Business Adventures Podcast

Play Episode Listen Later Feb 27, 2026 66:06

Jake Isham - Creative Minds On Knowing Who You Are Competing Against For Views: "You're not competing with your competitors anymore. You're not competing with this podcast right here. You're not competing with other entrepreneurial podcasts. You're competing with Netflix. You're competing with Coca-Cola." Marketing as a business owner is necessary. Jake Isham argues that marketing yourself, essentially as your business, can help your marketing explode. People buy from people they like and they trust. and they need to know you, in order to trust you. To help entrepreneurs with this marketing need, Jake Isham built his marketing agency, Creative Minds. Drawing from his own experience as a filmmaker and marketer, Jake Isham shares actionable insights on how entrepreneurs can leverage their personal brand to drive revenue, why social proof matters, and the importance of consistency in content creation. Plus, hear why being the “face” of your business isn't just about fame. It is a strategic move for building lasting trust and relationships. Listen as Jake explains what tools to use (which you probably already have) to grow your marketing in this world that has the largest opportunity that we have ever seen for a brand to grow so quickly. Enjoy! Visit Jake at: https://jakeisham.com Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Actors and Entrepreneurs: Business Challenges 08:00 "Personal Branding Mindset Shift" 12:18 Accidental Path to Creative Agency 21:13 "PR: Perceived Reality Redefined" 24:41 "Authentic Marketing in TikTok Era" 31:24 Know Your Audience First 37:37 "Roofing Content for Local Needs" 40:23 "Finding Your Core Principles" 46:40 Personal Branding Through Authenticity 52:23 Consistency and Learning in Content 57:56 Consistency Builds Niche Recognition 01:01:22 Overcoming Paralysis Through Action 01:05:46 "Creative Minds Digital Show" Podcast Transcription: Jake Isham [00:00:00]: And it's the same thing, you know, to go back to kind of that conversation that we had at the very beginning about actors is that they know acting. They don't know how to run a business. A buddy of mine who is a very successful entrepreneur gives this speech all the time when he does seminars, which is, you know, you're a car mechanic, you're the top car mechanic at the shop and you see the boss making all the money and you're like, well, screw him. I wanna open up my own car shop until you realize you have to understand HR, accounting, Promotion, sales, marketing, advertising. Like, that's what the boss did. Yeah, there's a couple things to it more than just turning it into all the risk. Yeah. James Kademan [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on Call Extraordinary Answering Service, The Bold Business Book, as well as LiveSwitch. And today we're welcoming/preparing to learn from Jake Eicham of Creative Minds. So Jake, we're talking marketing today, right? Jake Isham [00:01:10]: Yes, sir. James Kademan [00:01:11]: I am super excited because I don't— I've been in this marketing kick and I was talking actually with a— I'm going to call it a friend of mine who's in the marketing world way deeper than me. And it was interesting, the conversation that we had. So I'm excited to talk marketing more with you. It's just top of mind. So, and all businesses need it. So let's get started. First up, what is Creative Minds? Jake Isham [00:01:35]: We're a creative agency based in Los Angeles. We've done over a billion views online, driving millions in revenue for our clients. And we focus on helping build personal brands and really helping that entrepreneur scale their attention so that they, you know, because at the end of the day, attention drives revenue. James Kademan [00:01:56]: Interesting. Now you touched on something there and I want to dig into this a little bit because another conversation I had was the, it's kind of like chicken and egg thing or nature nurture. It was personal brand versus company brand. Which one do you push? So you as a marketer, if we were to ask you that question. Jake Isham [00:02:14]: It depends a little bit on the industry and the entrepreneur who I'm talking to, but you could say what's gonna beat out in my opinion is personal brand. James Kademan [00:02:25]: All right. Jake Isham [00:02:26]: Because at the end of the day, most entrepreneurs don't stick with one business, just majority, you know? James Kademan [00:02:36]: Yeah, yeah, you're not wrong. Jake Isham [00:02:37]: They sell or they give up or they, or whatever, you know, life comes around. And personal brand, you know, I think one of the individuals who's done it the best regardless of politics is Elon Musk. You look at what he's been able to do as a marketer and as an entrepreneur, purely that, right? James Kademan [00:02:58]: Right. Jake Isham [00:02:58]: This isn't a politics show. James Kademan [00:03:00]: Right, right. Jake Isham [00:03:02]: Yeah, it reminds me of, uh, have such an ultimate personal brand to be able to do that. Another gentleman who came before him was Steve Jobs. He was the face of Apple. And to be honest, if we look at the era of Steve Jobs Apple versus Tim Cook Apple, it's not as good. James Kademan [00:03:23]: Not even close. Yeah. Jake Isham [00:03:24]: Not a force to be reckoned with, but because that was a personal brand also, even though it was a company brand. And, you know, and I'm gonna take, I'll go one step further on this, right? People will, you know, bring up the example of sports and Nike. All right, Phil Knight is not a personal brand. Yes, but what he did was really intelligent. He's not a top athlete, but he got the best athletes to be the personal brand of the brand Nike, right? He got MJ, he got Kobe, he got LeBron. Like, he got these top individuals to be the personal brand of Nike, right? James Kademan [00:04:02]: It makes sense. Makes sense. It reminds me of, uh, somebody was, uh, there's an article that I was reading, I'm sorry, that was talking about these tribes in way out in Africa, and they had heard of Michael Jackson. Wow. I didn't know anybody else famous, right, that we would relate to. I mean, we're talking the '80s here, but they knew Michael Jackson. Like, it had reached like Coca-Cola and Michael Jackson. It had reached that far. Jake Isham [00:04:28]: He, I mean, he is the ultimate persona of you know, the greatest personal brand to ever have done it. He was literally the biggest celebrity on the planet as your example right there. James Kademan [00:04:41]: Yeah, surreal. So, let's dig deeper into that. How do you market yourself as a personal brand knowing, and this is the caution that I have, or I should say the concern that I have, is you market yourself as your personal brand. Now, you always have to be on and you always have to be that voice, or you always have to be pumping out content that you can't necessarily farm out to anyone else because they're not you. So you have to give all the presentations and do all the things. So tell me about that. Jake Isham [00:05:14]: But that's— I, I have two things. The first overall is that's the, that's the business you're going getting into. If that, that is the roles and responsibilities of a CEO. That is like, all right, then don't be a CEO. Don't be an executive. Like, look, you don't have to do a personal brand. I'm gonna 100%, I know lots of millionaires and a few billionaires who you could not point out in a crowd, who you could never name by, like, you would never know their name, never know anything about them. And they are unbelievably successful. Jake Isham [00:05:49]: Okay. 100%. So I'm not saying, oh, you have to or you will never be successful, but if it's just a different path and it's a different— again, it depends on that niche you're in. If you want to be like hyper B2B, you can slightly stay, but you're still going to be known within your industry. Like your personal brand doesn't have to reach the millions of people, right? If you say you service the top 100 law firms in the US, you still have to be the personal brand that is known by those top 100 law firms in the US. Now, Joe in Iowa doesn't need to know you, but you, Better make sure every partner in all those top 100 law firms know you so you can service them. And that's where the personal brand is so important. Like, you know, I mean, as simple as this, you think about like, it's silly, I forgot this example until now. Jake Isham [00:07:04]: Some of the biggest brands that we know were all personal brands. Ford. It's a guy's last name. Walt Disney. That's his name. There was a dude named Walt, last name Disney. J.P. Morgan. Jake Isham [00:07:23]: These are, these are just people, and they literally built a company based on their name. So That's where it's like, again, personal brand is everything. And you don't have to name the company after your name, but there's an aspect of knowing who's running the company, who's the face of the company, who— where does the buck stop, who's leading it? And I think that's where it's so important. So that's kind of— I know I got off a little bit of a tangent on your question, but— James Kademan [00:07:57]: Oh, you're good, you're good. That's the game. Jake Isham [00:08:00]: It's a mindset shift that a lot of entrepreneurs get scared. Oh,

Getting Clients without Burnout - Cathy Smith and Kathryn Eipl

Small Business Talk Podcast

Play Episode Listen Later Feb 26, 2026 47:50

Getting more clients should not cost you your peace. In this episode, Cathy is joined by holistic practitioner Kathryn Eipl to break down how to grow your business without hustle, overwhelm or panic marketing. You will learn how to find a consistent rhythm that fits your life, stay authentic in your messaging and use simple nervous system resets so you show up calm and confident. Press play if you want more clients without burning out.Support the show: https://smallbusinesstalk.com.au/See omnystudio.com/listener for privacy information.

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Your Best Marketing Tool Is Already in Your Pocket

Play Episode Listen Later Feb 24, 2026 22:21

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.A reminder that great marketing is not about better gear. It is about better stories.

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Why Building Real Community is a Competitive Advantage

The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship

Play Episode Listen Later Feb 24, 2026 21:19

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and building connection, and shares practical ways marketers can turn everyday customer moments into long-term brand loyalty.From user-generated content and social proof to celebrating customers publicly and listening beyond the feed, this episode challenges marketers to stop chasing volume and start creating shared identity.Because a social feed is not a community. It is simply the starting point.

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Why Relatability Is Killing Your Authority (And What to Do Instead)

Play Episode Listen Later Feb 24, 2026 25:03

You've been told to be authentic. To show up as a real human. But the second you do, the fear creeps in. Did I overshare? Am I too relatable now? Will they stop seeing me as an authority and start seeing me as their friend who they'd never actually pay?Authenticity isn't just vulnerability. It's your truth with leadership in it. In this Fail to Win podcast episode, I'm walking you through the 3 levels of sharing online: bleeding, bandaged, and scarred. I'm also giving you my Authority-Safe Authenticity Formula so you know exactly what to include every time you post something personal. This is how you stay human without sacrificing the trust that makes people want to work with you.If you're ready to show up authentically without second-guessing every post, this episode is for you.If you want to make content creation 10x easier, download my free B-Roll GPT that generates a custom 10-clip shot list you can film in 15 minutes with just your phone: fastforwardamy.com/b-rollbuddy-engMy Business Freedom Elevator™ Birthday Deal is back! Learn the 9 essential entrepreneurial skills to go from dream to full-time income without losing your freedom. You get lifetime access to the Business Freedom Elevator™ course + 3 days of live coaching included as a birthday gift. Read more + discover the bonus package here: fastforwardamy.com/birthdaydeal. Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources

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330: How Do You Build Visibility When You Hate Being on Camera?

The Quiet and Strong Podcast, Especially for Introverts

Play Episode Listen Later Feb 12, 2026 26:34 Transcription Available

Send a textIn this episode of Imperfect Marketing, I'm joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today's noisy digital world.From Fear to VisibilityEd opens up about:His early fear of being seen and heard—and how that shaped his approach to marketingWhy visibility doesn't require perfection, polish, or confidence on day oneHow consistency and repetition help you “get over yourself” and show up as you truly areWhere to Show Up (and Where Not To)We dive into the overwhelm many entrepreneurs feel around social media and discuss:Why being “everywhere” is the fastest path to burnoutHow to choose platforms based on business goals, not trends or pressureThe importance of understanding where your audience is actively looking for solutionsCreating a Visibility System That Fits Your LifeEd introduces his GPS framework—Goal, Plan, System—and explains:What a visibility “system” actually is (and why it doesn't need to be complicated)How to break marketing into bite-sized, manageable piecesWhy 15 minutes a day can be enough when you have the right structureHow content creation, repurposing, and email marketing work togetherThe Role of Video, AI, and AuthenticityWe also explore:Why video remains one of the most powerful tools for building trustHow AI can support your content without replacing youWhy AI-generated avatars and videos can hurt credibility if overusedHow to use tools like ChatGPT as a creative partner—not a replacementCommon Content Mistakes (and How to Fix Them)Ed highlights one of the biggest mistakes entrepreneurs make:Posting content without a clear call to actionWhy storytelling matters more than everHow to guide your audience instead of leaving them hangingKey TakeawaysVisibility isn't about doing more—it's about doing what mattersYour personal brand grows when you show up, not just your contentMessy action beats perfect silence every timeSystems create freedom, not rigidityWhether you're relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.Ready to stop hiding behind the screen and build visibility that works for your business?Connect with Ed:Website: https://edtroxell.com/LinkedIn: https://www.linkedin.com/in/edtroxell/

Ep 262 - Authentic Marketing Strategies for Introverts with guest Kaye King

Play Episode Listen Later Feb 9, 2026 44:14 Transcription Available

Have you ever wondered how introverts can thrive at marketing without feeling overwhelmed or inauthentic? In this episode of the Quiet and Strong Podcast, host David Hall welcomes marketing mentor Kaye King for an open conversation about creating authentic marketing strategies that actually feel comfortable for introverts.Listeners will learn how to reframe marketing from "shouty" and spammy to a process of genuine connection and conversation. Kaye King shares how focusing on strengths like observation and deep listening can transform your approach. Discover practical ways to build relationships on social media, craft emails that provide value, find the right rhythm for your marketing efforts, and even explore networking and podcast guesting as enjoyable strategies.Tune in to hear how marketing can be a joyful, authentic experience—no matter your personality. Get actionable ideas, encouragement, and permission to do things your way. Listen, connect, and be strong.Episode Link: QuietandStrong.com/262Kaye King has spent over 30 years in marketing agencies, working with brands like Kenco, Hilton, and Macmillan. But it was after she set up her consultancy business in 2016 that Kaye found her real passion: to make marketing feel less icky and more human for people doing meaningful work.Away from the agency world, Kaye discovered a network of solo business owners who were either wasting time and energy on marketing that didn't work, or they were avoiding it altogether because it felt pushy or fake.Connect with Kaye: Website | LinkedIn | Newsletter | CommunitySend us a textSupport the show- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com NOTE: This post may contain affiliate links. I may earn a commission if you make a purchase, at no extra cost to you. Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform:Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts Get Quiet & Strong Merchandise

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Why Experiential Marketing Still Wins

Play Episode Listen Later Feb 5, 2026 23:44

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.Corey shares a behind-the-scenes look at one of Canada's most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he explains why putting the audience experience first, and the brand second, was key to its success.The conversation explores what experiential marketing really means today, why authentic human moments outperform polished ads, and how marketers of any size can create meaningful connections by deeply understanding their audience. Corey also reflects on the rise of creator-led marketing, real-time brand participation, and the importance of adaptability in an increasingly noisy content landscape.This episode was recorded live on-site at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, part of the SocialNext conference series, Canada's leading platform for marketing conferences, media, and community.

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329: How Do You Turn Podcast Listeners Into Paying Clients?

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Play Episode Listen Later Feb 5, 2026 32:32 Transcription Available

Send us a textIn this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.We cover:Why Imperfection Builds TrustHow over-editing hurts connectionWhy pauses, breaths, and authenticity matterThe danger of sounding “too polished”Podcasting for Business (Not Just Downloads)Why podcasts should support your core businessHow podcasting turns listeners into leadsWhy sponsorships aren't the best fit for most service businessesThe C.R.A.F.T. FrameworkContent: Speak directly to your ideal client's real concernsRepurpose: Turn episodes into video clips, emails, blogs, and postsAsk: One clear call to action—every timeFeature: Guests who serve your audience and business goalsTrack: Measure leads, referrals, speaking gigs, and opportunitiesPractical Podcasting AdviceStart monthly if weekly feels overwhelmingUse tools like Riverside or Descript to simplify productionChoose a podcast name people actually search forIf you're using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.Connect with Virginia Elder:Website: https://podcastabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Facebook: https://www.facebook.com/podcastabundance Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Authentic Marketing Strategies for the Age of Generative AI

Content Amplified

Play Episode Listen Later Jan 28, 2026 16:23

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience.In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates mediocre ideas rather than challenging them. Andy explains why marketers must treat AI as a partner rather than a replacement to ensure their brand narrative remains genuine.Topics discussed in this episode:Why AI should be viewed as a "not terribly bright" but fast marketing coordinator.How to overcome the learning curve of effective prompting vs. just getting an output.Why Gen Z audiences are reacting negatively to AI-generated imagery.The importance of keeping "real" elements (stories, products, and people) untouched by AI.Whether "No AI Used" will become a permanent badge of honor for brands.About the Guest:Andy Brooks is the Director of Marketing and Communications. With a diverse background in radio, television, and software development, Andy has devoted his recent career to mastering the ins and outs of marketing technology. He is the author of two books and teaches courses on creating with Generative AI on Coursera, focusing on helping people increase efficiency without losing authenticity.Connect with Andy on LinkedIn: https://www.linkedin.com/in/aceebro/View Andy's course: https://www.coursera.org/instructor/andrew-brooksText us what you think about this episode!

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329. How an Experienced Movement Educator Created One of Her BEST Years Post-Pandemic: Authentic Marketing & Sustainable Growth Strategies with Sharon Smith Carter

Ignite Ur Wellness

Play Episode Listen Later Jan 27, 2026 27:23

After 26 years of teaching, movement educator Sharon Carter was rebuilding classes post-pandemic and comparing herself to her "before"—until she discovered the exact shifts that led to her BEST year since COVID. If you're a seasoned practitioner rebuilding, this is the roadmap you've been searching for.For Seasoned Wellness Practitioners Rebuilding Classes: If you're a yoga teacher, Pilates instructor, physical therapist, or movement professional with years of experience who's rebuilding classes, struggling with attendance, or launching offers that fall flat—this episode shows you exactly how to turn it around and create your most aligned, profitable practice yet.What You'll Discover:✨ Stop the Energy Leaks Killing Your Rebuild – Why comparing yourself to your "before" keeps classes empty, and the game-changing mindset shifts that help seasoned practitioners commit to strategies long enough to see them succeed✨ Rebuild a Thriving Hybrid Practice – How Sharon transitioned from teaching 6 days a week in a struggling studio to a profitable mix of focused in-person classes and online programs that protect your energy AND fill your schedule✨ Market Your Classes Authentically on Instagram – The exact content strategies Sharon used to attract ideal clients and rebuild class attendance without feeling salesy or spending hours on social media✨ Launch Virtual Mentorship Programs That Sell – How seasoned practitioners can leverage their expertise to create online offerings, mentorship programs, and movement literacy courses that build community and consistent revenue✨ Embrace Your Experience as Your Superpower – Why being a seasoned practitioner is your greatest asset when rebuilding, and how to channel decades of expertise into renewed excitement, relevance, and profitability at ANY career stageThis episode is essential listening for: Yoga teachers, Pilates instructors, physical therapists, health coaches, and seasoned wellness practitioners rebuilding classes, rebuilding confidence, and ready to create sustainable income doing work they absolutely love—without starting over or burning out.

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327: How Much Should Small Businesses Spend on Marketing?

Play Episode Listen Later Jan 22, 2026 28:44 Transcription Available

Send us a textIn this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever). Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustainably. We discuss:The Truth About “You Have to Spend Money to Make Money”Why entrepreneurs often assume the answer is always “spend less” (and why that's not usually the fix)How money stories from personal life can mess with business decisionsWhat “healthy spending benchmarks” reveal about what's normal—and what's notHealthy Spending Benchmarks That Support GrowthAdvertising + marketing: why you should group everything visibility-related together (including podcasts + marketing tools)Outside services: when hiring experts (bookkeeping, tax, attorney, VA, ops) becomes essentialPayroll + paying yourself: why not paying yourself creates resentment (and can impact relationships at home)Cash Flow + Systems That Keep You in BusinessWhy “bill early, bill often” is a CEO-level moveHow better tools and automations can reduce chaos and stabilize cash flowWhy relying on manual invoicing and checks keeps businesses stuck in survival modeProfit, Growth, and the Reality of SeasonsWhat it means if you're highly profitable but exhausted (and why that's a red flag)Why breaking even can be okay for a season—but not foreverThe long-term goal: building a healthy business with 10–15% profit after expensesBiggest Marketing Lesson Learned“Do it anyway”: how showing up imperfectly builds confidence and momentum over timeWhether you're trying to grow, hire support, or simply stop feeling tense every time you look at your numbers, this episode will help you rethink spending as a strategy—not a punishment. Connect with Danielle Hayden:LinkedIn: linkedin.com/in/danielle-hayden-kickstartaccounting Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

326: How to Balance Marketing Tech and Authenticity

The Visibility Queen Show

Play Episode Listen Later Jan 15, 2026 28:08 Transcription Available

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch. Audrey shares how her love of innovation started long before today's tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:The Tech + Human Balance in Modern MarketingWhy you should evaluate what you're already using before chasing the “next shiny thing”How to keep the “human factor” front and center through messaging and real customer accessWhy customer service is still a core marketing strategy—inside companies and outHow to Avoid Getting Overwhelmed by TrendsThe “pick 1–2 things and work them hard” approach (then automate as you grow)Why choosing platforms you actually enjoy helps you stay consistent and authenticWhen to delegate to tech vs. when it's time to bring in a VA or support teamA Real Transformation ExampleThe “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusingWhy a modern website isn't just prettier—it's functional, cleaner, and improves the customer journeyThe importance of mobile-friendly design (because your clients live on their phones)Branding Mistakes That Quietly Cost You BusinessWhy using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do insteadHow a clean email signature supports your brand without being “chunky” or overwhelmingThe self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)A Hard Marketing Lesson LearnedHow choosing the wrong advertising channel can waste money fastWhy “liking the salesperson” isn't a strategy—knowing your market and ROI isWhen advertising does make sense without ROI: “passion investments” that support causes you care aboutIf you've ever felt torn between keeping up with tech and staying authentic—or you've been tempted by marketing opportunities that don't actually match your audience—this episode will give you a sharper, calmer way forward.Connect with Audrey:Subscribe to her weekly newsletter: https://www.altogether.bizHer weekly newsletter, packed with actionable marketing insights, tech trends, and resource tools designed to sharpen their skills and fuel business growth. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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The Human Luxury Era, Visibility in an AI World

Play Episode Listen Later Jan 13, 2026 19:12 Transcription Available

Faceless video and AI video are not the problem. The problem starts when leaders use them to avoid visibility, responsibility, and alignment, and trust quietly erodes. In an online world where it is getting harder to tell what is real and what is artificial, leaders must make visibility choices that create clarity, not confusion. This episode is for women entrepreneurs, coaches, and service providers who want to be known, trusted, and taken seriously, online and in real rooms.What you'll hear in this episodeWhen faceless video supports your brand and when it weakens connectionWhy conferences, panels, and stages are looking for real humans, not AI twinsThe trust gap created when expectations are set by perfected AI contentHow AI mirrors the old airbrushed model problem from magazinesWhy leadership requires congruency between what you teach and how you show upHow to use AI to simplify editing and systems without outsourcing your presenceWhat it means to protect the human luxury people are craving For more visibility strategies that build trust and authority, visit https://www.thevisibleceo.comJoin us for this FREE Masterclass on What I would Do if I only had 10 minutes a day to increase my visibility! https://thevisibleceo.com/giveme10 Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

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The Human Luxury Era, Visibility in an AI World

The Visibility Queen Show

Play Episode Listen Later Jan 13, 2026 19:12 Transcription Available

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How Jason Wright Is Helping Entrepreneurs Scale Smarter With AI (Without Losing Authenticity)

Entrepreneur Conundrum

Play Episode Listen Later Jan 12, 2026 17:21

In this episode, we cover:Why entrepreneurship is harder than most people expectThe hidden cost of “doing nothing” in businessHow AI agents are transforming marketing automationWhy live webinars are making a comebackThe importance of authenticity in an AI-driven worldHow to protect your mindset during brutal business seasonsWhy patience is not optional for long-term successWhat real scalability looks like in the next 1–2 yearsConnect with Jason Wright:Website: https://intentionallyinspirational.com/LinkedIn: https://www.linkedin.com/in/thejasonjwright/Key Questions:(00:52) How did you get to where you are today?(01:50) Who do you serve today?(02:42) How do you get in front of these new people, these people?(03:41) Would you do an evergreen with it off the bat or do that later on?(04:49) Do you do anything on social media?(05:47) What are some common mistakes, for the lack of a better word, that a lot of your clients are doing before or when they start to work with you?(06:56) What do you have to share with us in terms of entrepreneur mindset?(09:00) What are some things that you do to either keep yourself out or to get out of a funk?(10:13) What's the best advice that you have ever received?(11:32) So we had talked a little bit about how the marketing is different in today's age. And do you think it's just solely because of the AI that's coming in?(12:41) What is some of the best advice you've ever given?(13:29) What are your big goals in the next year or two?(14:22) What are some automations and systems that actually scale our businesses?(15:46) Is there anything that we haven't talked about today that you wanted to share with us?(16:40) Where can we go to learn more about you and what you do.Jason Wrighthttps://intentionallyinspirational.com/https://www.linkedin.com/in/thejasonjwright/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

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Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing

The Managing Partners Podcast: Law Firm Business Podcast

Play Episode Listen Later Dec 23, 2025 26:29

Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversation, and lived experience. She also discusses the evolution of content creation, why authenticity resonates more than polished perfection, and how marketers can build meaningful connections with their audiences.The conversation dives into the responsible use of AI in content marketing, including where it can support creative work, where it falls short, and why strong foundational ideas must come before scale. Packed with thoughtful insights and real-world perspective, this episode is a must-listen for marketers navigating growth, creativity, and confidence in a rapidly changing industry.

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The Secret to Authentic Marketing for Lawyers (It's Not Perfection)

Play Episode Listen Later Dec 18, 2025 35:41

In this episode of The Managing Partners Podcast, Kevin Daisey sits down with Will Brooks of Leduc Entertainment to talk about authentic content creation for law firm owners. Will shares his powerful mindset shifts on overcoming fear, starting imperfectly, and finding your authentic voice on camera. Learn how attorneys can use social media, podcasts, and local partnerships to grow their brands and build genuine community engagement. Discover why “your first episode will suck, and that's okay,” and how to create endless content ideas that connect locally while growing your practice. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Leadership: Think Big(00:00:33) - Law Firm Podcast(00:02:09) - Legal Marketing in the Comedy Studio(00:05:58) - Getting Back in Front of the Camera(00:11:40) - Lawyers: The Networking Power of Podcasts(00:17:26) - How to Make Content Fun(00:20:56) - How to start a social media page(00:23:03) - Referral Producers: Don't Get Out of Touch With(00:28:43) - Local Businesses on XYZ Law Firm Podcast(00:31:52) - 5 Tips for Becoming a Fantasy Football Champion(00:33:22) - How to Reach Out to Leduc Entertainment

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WHR 3.253: Joel Keith – Rocking Authentic Marketing, Partnerships, and Persistence

Work @ Home RockStar Podcast

Play Episode Listen Later Dec 8, 2025 41:11

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business. He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work at https://www.aspbranding.com. Who is Joel Keith? Joel Keith is the CEO of ASP, a digital marketing agency serving local service businesses and law firms. With a background in live event production for artists like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key, Joel brings precision, creativity, and adaptability into the world of small business marketing. Today, Joel helps clients implement marketing systems that increase revenue, simplify operations, and build stronger relationships with their customers. His mission is to demystify digital marketing and make it approachable, effective, and sustainable for business owners. Connect with Joel Keith Website: https://www.aspbranding.com Facebook: https://www.facebook.com/joel.keith.9 Instagram: https://www.instagram.com/joelckeith LinkedIn: https://www.linkedin.com/in/joel-keith-594290187 YouTube: https://www.youtube.com/@aspbranding X: https://www.x.com/joelckeith Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter/X: https://twitter.com/workathomestar Email: tim@workathomerockstar.com Timestamps 00:00 — Welcome and Introduction 00:18 — Joel's Story of Success: Leaving a secure career for entrepreneurship 01:26 — Facing early doubts and financial fears 03:00 — Taking risks and making decisions as a family 08:05 — Consistency and the long game of content creation 15:32 — Building a reliable team and structuring partnerships 20:44 — Starting a business with friends 21:23 — When friendship and business collide 22:51 — Why business systems matter 24:56 — Supporting team members through personal hardship 26:49 — Creating a functional home office 28:39 — Balancing family life while working from home 31:14 — Relationship-driven marketing and client retention 34:07 — What's new at ASP: AI agents and internal systems 36:42 — RockStar encounters and final thoughts

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The 4 Brand Principles Every Marketer Must Master for 2026, feat. J.P. Carter

Integrate & Ignite Podcast

Play Episode Listen Later Dec 2, 2025 37:40

Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:14 "System Pavers' Depth Advantage"09:23 "Celebrating 30 Years of Memories"11:16 "Authentic Marketing with Integrity"15:05 Building Trust Through Meaningful Engagement17:57 Teamwork Solves Every Challenge21:55 Optimizing Attribution for Growth24:20 "Embrace Failure, Iterate, Scale"26:33 "Strategic Growth and Expansion"33:08 "Aligning Content with Audience Needs"35:48 "Power of Collaboration and Listening"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

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What's the Secret to Sustainable Growth Without Burnout?

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Play Episode Listen Later Nov 27, 2025 27:20 Transcription Available

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout.Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching marketing, innovation, and entrepreneurship in the U.S., blending her academic expertise with her passion for wellness. Together, she and Kendra dive into how mindful, structured habits — what Dr. Schroeter calls petite practices — can transform not only your business but your life.

How to Find Your Distinctive Edge: Storytelling, Frameworks & Standing Out Online in 2026 with Meg Yelaney

She Believed She Could Podcast

Play Episode Listen Later Nov 18, 2025 25:25

In a digital world that's getting louder by the minute, how do you actually stand out in 2026?In this powerful conversation, Allison Walsh is joined by a seasoned business coach who specializes in helping online coaches and service providers uncover their distinctive edge—the unique blend of story, strengths, and strategy that sets them apart. From building a multi–six figure network marketing business to pivoting into coaching and navigating entrepreneurship as a twin mom, she shares what it really took to align her message, niche, and business model.You'll learn why the 2026 online landscape demands deeper storytelling, clearer messaging, and simple frameworks—and why sticking with generic “tips and tricks” content will keep you invisible. Together, Allison and her guest break down the real steps to creating content that sounds like you, sells your expertise, and resonates with the right people.In this episode, you'll learn:How her journey from network marketing to coaching evolved over 10+ yearsWhy becoming a mom of twins forced powerful business pivots that led to deeper alignmentWhat a “distinctive edge” actually is—and how to identify the parts of your story and skill set that make you unforgettableHow one client went from $4–5K months to consistent 10K months in just a few months heading into 2026Why story-based content outperforms generic educational posts in today's algorithmHow to pick the right story when you have too many to choose fromWhy a clear 3-step framework or signature process is a must-have in 2026 for high-ticket coachingHow AI tools like ChatGPT can support you without erasing your human voiceWhy your story does NOT need to be dramatic to convert—emotion and relatability winThe new 2026 definition of confidence and authenticity onlineIf you want to be remembered, recognized, and referred this year, this episode will give you the messaging clarity and storytelling strategy you need. Memorable Moments / HighlightsA decade-long evolution from network marketing to business coachingHow motherhood catalyzed long-overdue business alignmentThe true meaning of a “distinctive edge” and why it matters more than ever in 2026The real client case study behind hitting consistent 10K monthsWhy stories outperform “3 tips” posts—and what to create insteadA simple filter for choosing the one story that positions your expertiseThe power of owning and articulating your frameworkHow to use AI while still preserving your voiceWhy your quiet, ordinary story might be your most magnetic assetA refreshing definition of confidence rooted in authenticityConnect with Meg:Get the Business Story Blueprint here: https://meganyelaney.com/business-story-blueprintFollow Meg on Instagram: https://www.instagram.com/meganyelaneyListen to Business Not As Usual: https://meganyelaney.com/podcast Connect with Allison:Instagram → @allisonwalshLearn more about the Impact Brand Accelerator → https://bit.ly/impactbrandaccelerator

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Ep 318: 3 Simple steps to create repeat customers and loyal fans!

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Nov 13, 2025 29:06 Transcription Available

You want repeat customers and loyal fans, right? Of course you do - this is a key to your success. In today's episode, I share 3 steps to do just that!

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Authentic Marketing and Purpose-Driven Leadership with Melissa Fors Shackleford

“What It’s Really Like to be an Entrepreneur”

Play Episode Listen Later Nov 10, 2025 19:05

This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact.In this inspiring episode, Melissa reveals how to: ✨ Build a mission-driven brand that goes beyond logos and taglines.

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Healing, Hustle & Hypnosis with Ryan Koriya: Rewiring the Mind for Purpose & Freedom

RISE Urban Nation

Play Episode Listen Later Nov 10, 2025 67:26

About the Episode:In this episode, Taryell Simmons and Ryan Koriya dive deep into the art of rewiring the mind for purpose, creativity, and emotional freedom. Ryan — also known as The Soul Mechanic — shares his journey from Zimbabwe to the global stage, where he now helps individuals and organizations heal emotional patterns, build authentic brands, and lead from the heart.Key Takeaways:How hypnosis and mindfulness can accelerate personal growthPractical steps to integrate healing into your creative processBuilding authentic brands that connect on a soul levelTurning emotional mastery into your superpowerConnect with Ryan Koriya:Website: www.RyanKoriya.comEmail: podcast@ryankoriya.comMusic: Terminal-1Coaching & Marketing: Soul Mechanic VIP Coaching | Soul Mechanic MarketingThe Attraxion Playhouse: attraxion-playhouseZimXcite: Zimbabwean Culture & MerchInstagram: @ryankoriyaFacebook: Attraxion PlayhouseLinkedIn: Ryan KoriyaYouTube: Ryan Koriya VideoTikTok: @iseeheartsmusicCredits:Host: Taryell SimmonsGuest: Ryan KoriyaMusic: Will MakerProduction: RISE Urban Nation Unite. Empower. Ignite.Thank you for tuning into the RISE Urban Nation Podcast, where we go beyond conversation to fuel a movement of unity, empowerment, and transformation across the Black and Pan-African community. Each episode dives deep into the stories of entrepreneurs, innovators, and changemakers shaping culture, business, and legacy.Hosted by Taryell Simmons, a leader in Equity, Diversity, and Inclusion, the show blends storytelling with strategy to help you amplify your voice, grow your brand, and lead with purpose.Why Subscribe to RISE Urban Nation?✨ Inspiring Stories: Learn from influential Black and Pan-African leaders making an impact.

Ep 317: How many hours a day or week should you actually work on your business?

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Nov 6, 2025 23:27 Transcription Available

Most new business owners assume the answer to slow growth is more hours. But more time doesn't always mean more progress - it often means more burnout, busywork, and diminishing returns. In this episode, we'll talk about how to decide how much time you really need to grow your business, how to focus on the right work, and how to build success that fits your life - not the other way around.

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How to Start a Podcast That Builds a Ride-or-Die Community (Even If You're Scared)

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

Play Episode Listen Later Nov 6, 2025 53:55

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.If you've been sitting on a podcast idea, this is your sign to start.In this episode, you'll learn:[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted[27:33] Cringiest podcasting moments: bad audio and wrong guests[30:00] Practical tips for starting your podcast today[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic[40:00] Attraction marketing: how to draw your ideal listeners to you[45:00] Advice for creatives stuck in the middle of a pivotHere are the resources mentioned in the show:Follow @jessicaburgio on InstagramFollow @unscriptedthepodcast on InstagramJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook

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Ep 316: How to position your business as the go-to choice in your niche.

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Oct 30, 2025 33:33 Transcription Available

How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

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How Bad Do You Really Want It? The Spicy Truth About Why You're Not There Yet

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Play Episode Listen Later Oct 23, 2025 20:50

In today's episode, I'm getting a little unhinged (in the best way) and sharing the tough truth about why you might not be where you want to be yet. I'm breaking down the hidden ways we slip into victim mode, the excuses that keep us stuck, and the truth about what it actually takes to create the results you say you want. Tune in if you're ready for a wake-up call that'll reignite your drive and get you moving toward your goals.

How I Stay Present While Building an 8-Figure Company

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Play Episode Listen Later Oct 21, 2025 31:44

In today's episode, I'm sharing how a few small but intentional shifts completely changed the way I move through my day. It's not about doing more or going to another retreat, it's about creating presence in real life. I talk about what it means to make your day-to-day life the practice, how I've redefined stillness and focus, and the simple changes that have helped me feel more productive, clear, and grounded than ever before. I can't wait for you to hear this one. It's been a total game-changer for me, and I know it'll spark something for you too.

Behind The Scenes Of My Own Marketing Data & What It Means For You And This Industry

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Play Episode Listen Later Oct 17, 2025 21:50

In today's episode, I'm pulling back the curtain on my most recent launch and revealing something that might shock you: 80% of my buyers had been on my list for over 6 months. I'm breaking down what this means for your marketing strategy, why you need to stop calling your leads poor quality, and how to play the long game in a trust recession. If you've ever wondered why people aren't converting immediately or felt discouraged by your launch results, this episode will shift your entire perspective.

How I'm Facing My Deepest Fears & The Freedom That's on the Other Side

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Play Episode Listen Later Oct 15, 2025 23:49

In today's episode, I'm sharing something truly powerful that's been unfolding for me lately: how much of our lives are run by fear, even when we think we've outgrown it. After attending another Joe Dispenza event and spending a few solo days in reflection, I had some profound realizations about control, surrender, and what it really means to operate from abundance instead of protection. I'm sharing the exercises, breakthroughs, and uncomfortable truths that surfaced, and inviting you to look at where fear might still be quietly running the show in your own life and business.

My Biggest Fear as a Mom & Building Capacity to Hold It All

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Play Episode Listen Later Oct 7, 2025 24:35

In today's episode, I'm getting real about my biggest fear as a mom and how I'm constantly working to expand my capacity to hold it all. I share the honest thoughts that come up for me, the daily tug-of-war between ambition and presence, and what it actually looks like to thrive in the chaos without losing myself in it. Tune in for a behind-the-scenes look at how I navigate the messy, beautiful balance of motherhood and entrepreneurship, and what it really means to build the capacity to hold it all.

The Sales System I'm Seeing Work Today & Behind the Scenes of Building Our Most Powerful Program Yet