Podcasts about authentic marketing

In a digital world that's getting louder by the minute, how do you actually stand out in 2026?In this powerful conversation, Allison Walsh is joined by a seasoned business coach who specializes in helping online coaches and service providers uncover their distinctive edge—the unique blend of story, strengths, and strategy that sets them apart. From building a multi–six figure network marketing business to pivoting into coaching and navigating entrepreneurship as a twin mom, she shares what it really took to align her message, niche, and business model.You'll learn why the 2026 online landscape demands deeper storytelling, clearer messaging, and simple frameworks—and why sticking with generic “tips and tricks” content will keep you invisible. Together, Allison and her guest break down the real steps to creating content that sounds like you, sells your expertise, and resonates with the right people.In this episode, you'll learn:How her journey from network marketing to coaching evolved over 10+ yearsWhy becoming a mom of twins forced powerful business pivots that led to deeper alignmentWhat a “distinctive edge” actually is—and how to identify the parts of your story and skill set that make you unforgettableHow one client went from $4–5K months to consistent 10K months in just a few months heading into 2026Why story-based content outperforms generic educational posts in today's algorithmHow to pick the right story when you have too many to choose fromWhy a clear 3-step framework or signature process is a must-have in 2026 for high-ticket coachingHow AI tools like ChatGPT can support you without erasing your human voiceWhy your story does NOT need to be dramatic to convert—emotion and relatability winThe new 2026 definition of confidence and authenticity onlineIf you want to be remembered, recognized, and referred this year, this episode will give you the messaging clarity and storytelling strategy you need. Memorable Moments / HighlightsA decade-long evolution from network marketing to business coachingHow motherhood catalyzed long-overdue business alignmentThe true meaning of a “distinctive edge” and why it matters more than ever in 2026The real client case study behind hitting consistent 10K monthsWhy stories outperform “3 tips” posts—and what to create insteadA simple filter for choosing the one story that positions your expertiseThe power of owning and articulating your frameworkHow to use AI while still preserving your voiceWhy your quiet, ordinary story might be your most magnetic assetA refreshing definition of confidence rooted in authenticityConnect with Meg:Get the Business Story Blueprint here: https://meganyelaney.com/business-story-blueprintFollow Meg on Instagram: https://www.instagram.com/meganyelaneyListen to Business Not As Usual: https://meganyelaney.com/podcast Connect with Allison:Instagram → @allisonwalshLearn more about the Impact Brand Accelerator → https://bit.ly/impactbrandaccelerator

You want repeat customers and loyal fans, right? Of course you do - this is a key to your success. In today's episode, I share 3 steps to do just that!

In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.  Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery. Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence. Learn more: https://moz.com/  https://www.webpt.com/podcast    

This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact.In this inspiring episode, Melissa reveals how to: ✨ Build a mission-driven brand that goes beyond logos and taglines.

About the Episode:In this episode, Taryell Simmons and Ryan Koriya dive deep into the art of rewiring the mind for purpose, creativity, and emotional freedom. Ryan — also known as The Soul Mechanic — shares his journey from Zimbabwe to the global stage, where he now helps individuals and organizations heal emotional patterns, build authentic brands, and lead from the heart.Key Takeaways:How hypnosis and mindfulness can accelerate personal growthPractical steps to integrate healing into your creative processBuilding authentic brands that connect on a soul levelTurning emotional mastery into your superpowerConnect with Ryan Koriya:Website: www.RyanKoriya.comEmail: podcast@ryankoriya.comMusic: Terminal-1Coaching & Marketing: Soul Mechanic VIP Coaching | Soul Mechanic MarketingThe Attraxion Playhouse: attraxion-playhouseZimXcite: Zimbabwean Culture & MerchInstagram: @ryankoriyaFacebook: Attraxion PlayhouseLinkedIn: Ryan KoriyaYouTube: Ryan Koriya VideoTikTok: @iseeheartsmusicCredits:Host: Taryell SimmonsGuest: Ryan KoriyaMusic: Will MakerProduction: RISE Urban Nation Unite. Empower. Ignite.Thank you for tuning into the RISE Urban Nation Podcast, where we go beyond conversation to fuel a movement of unity, empowerment, and transformation across the Black and Pan-African community. Each episode dives deep into the stories of entrepreneurs, innovators, and changemakers shaping culture, business, and legacy.Hosted by Taryell Simmons, a leader in Equity, Diversity, and Inclusion, the show blends storytelling with strategy to help you amplify your voice, grow your brand, and lead with purpose.Why Subscribe to RISE Urban Nation?✨ Inspiring Stories: Learn from influential Black and Pan-African leaders making an impact.

Most new business owners assume the answer to slow growth is more hours. But more time doesn't always mean more progress - it often means more burnout, busywork, and diminishing returns. In this episode, we'll talk about how to decide how much time you really need to grow your business, how to focus on the right work, and how to build success that fits your life - not the other way around.

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.If you've been sitting on a podcast idea, this is your sign to start.In this episode, you'll learn:[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted[27:33] Cringiest podcasting moments: bad audio and wrong guests[30:00] Practical tips for starting your podcast today[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic[40:00] Attraction marketing: how to draw your ideal listeners to you[45:00] Advice for creatives stuck in the middle of a pivotHere are the resources mentioned in the show:Follow @jessicaburgio on InstagramFollow @unscriptedthepodcast on InstagramJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

If your business feels lost in the noise and tired of the "same old" marketing advice, this episode is for you. Dani Dufresne explains why authenticity and community storytelling are the keys to 2025 marketing. Learn what's really working for lean brands, what you must stop doing, and how to stand out even with a slim budget. To learn more about Dani, go to http://aux.co/Connect with Diane at https://zenchange.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.

If you've been curious about using AI tools—but hesitant because you don't want to lose what makes your voice yours—this episode is for you.I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.Whether you're a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.Here's what we cover:The human-first approach to AI—and why it worksWhy AI can't replace your voice (but it can support it)The fill-in-the-blank AI caption trick you'll want to stealBest practices for prompting that actually get resultsHow Kinsey uses AI as a pep-talk partnerOther uses for AI beyond copywriting!Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneursThe best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.Related Episode:Case Study: The AI Copywriting System That Worked While She Vacationed CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*affiliate linkJoin Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

AI has changed how B2B marketers work — and how they connect.In this episode, Dr. Amy Cook, Co-Founder and CMO at Fullcast, joins Michael to explore what happens when automation starts replacing authenticity, and how today's most effective marketers are rebuilding the human side of their craft.Her framework is simple: use AI for knowledge. Leave relationships to humans.Amy brings an unusual perspective to this conversation. She has a PhD in organizational rhetoric (how companies actually persuade people), ran her own agency for 15 years, and spent her early career as a professional violinist performing with the Osmond family. That last credential matters: she learned on stage that audiences always know when something feels rehearsed instead of real.That's exactly what's happening in B2B marketing right now.Join us, as we explore where AI actually makes marketers better versus where it destroys the trust that drives revenue. You'll get frameworks you can apply immediately, data from Fullcast's State of RevOps 2025 research, and the expensive lessons that come from getting this balance wrong.What we cover

Welcome to The Power Lounge! This week, we explore the transformative potential of storytelling in “Stories That Sell: Attract and Convert—Your Story into Profits.” Join host Amy Vaughan as she engages with Monica Miller, an accomplished author, content coach, and international speaker.Monica shares her unique storytelling framework, emphasizing the essential “three KNOWs” that can turn your personal narratives into effective sales strategies. Her mission is clear: to empower you to transition from being overlooked to unforgettable by harnessing the power of your story.This conversation is invaluable for marketers, podcasters, content creators, and business owners alike. Monica explains the significance of vulnerability and the importance of everyday shifts, illustrating that small changes can be just as impactful as grand transformations. By mastering the art of storytelling, you'll learn how to build trust, captivate your audience, and drive conversions.Prepare for practical strategies, insightful discussions, and inspiring stories that reveal how to unite your personal experiences with professional goals. Discover how your story can become your greatest asset in achieving business growth and making a lasting impression.Chapters:00:00 - Introduction00:10 - "Powerful Stories, Business Success"04:44 - "Storytelling Beats AI Connections"09:25 - "Using Hooks in Storytelling"12:14 - "Embrace Vulnerability to Connect"15:52 - Sharing Stories with Authenticity17:44 - "Finding Your Storytelling Boundaries"22:58 - Bravery Follows Vulnerable Storytelling25:43 - Balanced Marketing: Logic and Emotion29:28 - "Storytelling and Its Essence"31:35 - "Manifesting Through Mindset Shift"34:17 - "Small Moments Spark Big Change"39:53 - "Authenticity vs. AI Influencers"42:59 - Redefining Boundaries Together45:36 - "Building Community Through Storytelling"49:50 - "Mindset Shift Takes Time"52:45 - "Men, Vulnerability, and Growth"55:07 - Speaker Benefits & Accountability Offer57:12 - "Join Together Digital Community"58:26 - OutroQuotes:"Big change starts with small stories. Real transformation begins when we share the moments that matter most."- Monica Miller"Being real gives others permission to do the same. True growth and connection start with sharing our everyday stories."- Amy VaughanKey Takeaways:Stories Build Bridges to Business SuccessMonica's Three-Step Storytelling FrameworkKnow the Three NOs: KNOW Your Audience, Struggles, and SolutionsVulnerability is Strength, Not WeaknessMicro-Shifts Matter: No Dramatic Transformation NeededBalance Emotion with StrategyStorytelling is Universal—But Adapt to Each PlatformPractice, Practice, PracticeConnect with Monica Miller:LinkedIn: https://www.linkedin.com/in/monicamiller17/Website:https://www.monicawrites.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:Power Lounge Podcast  - Together DigitalLearn more about Together Digital and consider joining the movement by visiting Home - Together DigitalSupport the show

How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

Your story is your most powerful business tool. Why? Because no one else can tell it like you can.In this episode of Community Kristina and Maria are behind the mic together sharing how to leverage your unique story to grow your business and your impact on social media. In today's age of AI and Ads flooding our feeds, connection now outweighs the polished look and buyers are choosing authenticity over perfection.Are you leaning into what makes your business yours? Are you making the client transformation clear?If not, you're leaving impact, and money on the table.Tune in to break down these three essential pillars of a brand story:Your Aha Moment – the why behind your business.Your Mission – who you serve and why it matters.Your Vision – where you're going and what you stand for.Don't build in the dark!Mentioned in Episode:Episode with Storytelling Coach Alex StreetBuilding In The LightUse Code ‘PODCAST' for $50 off your ticket to High Vibe Women October 2025PodcastherSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this heartwarming and insightful episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, sits down with Kara Welliver, Realtor at Harcourts Prime Properties and one of the company's original standouts. With over 23 years in the business, Kara has built a career that proves relationships—not transactions—create lasting success.From her early days climbing the corporate ladder at Nordstrom to becoming one of the most connected agents in Orange County, Kara's story is a masterclass in authenticity, consistency, and the power of showing up. She opens up about her journey from retail to real estate, how she built an enduring client base through genuine relationships, and why her most successful marketing efforts are the ones infused with personal touch—homemade baked goods included.Ben and Kara dive deep into how to cultivate a business that feels like you, from personalized newsletters and client events to crafting experiences that create loyalty for life. Kara shares her approach to client retention through “pop-bys,” wine tastings, and ice cream socials—plus how she turns these thoughtful gestures into repeat business and referrals.Whether you're a seasoned agent looking to reconnect with your “why” or a new Realtor searching for your voice in the market, this episode is a reminder that the best brand you can build is one rooted in who you truly are.Timestamps & Key Topics[00:00:00] – Introducing Kara Welliver: A Harcourts Original[00:02:12] – From Nordstrom to Real Estate: Lessons in Service & Style[00:06:00] – Building Connection Over Transaction[00:11:00] – How to Stay Top-of-Mind Without Being Salesy[00:14:00] – Pop-Bys, Baked Goods & Personal Branding[00:18:00] – Creating Client Events That Actually Work[00:26:00] – The Value of Authentic Marketing & Consistency

In today's episode, I'm getting a little unhinged (in the best way) and sharing the tough truth about why you might not be where you want to be yet. I'm breaking down the hidden ways we slip into victim mode, the excuses that keep us stuck, and the truth about what it actually takes to create the results you say you want. Tune in if you're ready for a wake-up call that'll reignite your drive and get you moving toward your goals.

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular list cleaning lead to more engagement, better ROI, and fewer headaches. From removing “dead wood” contacts to documenting how lead sources are named, David explains the real-world steps that keep data reliable, even as titles and roles change faster than ever.The conversation also dives deep into AI's role in modern publishing and marketing: how it can amplify productivity but never replace human insight. Donna and David discuss the fine line between efficiency and authenticity, warning that unverified, AI-generated content can damage brand credibility.Finally, they reflect on leadership, honesty, and trust- both within teams and with readers. From setting clear standards to saying “no” to misfit advertisers, this episode is packed with practical lessons on maintaining integrity in an era of automation and noise.Key Takeaways You Can Implement Right Away-Establish data governance early. Create clear naming conventions and rules for list maintenance, updates, and deletions.Purge or “hibernate” dead contacts. An oversized list with low engagement hurts deliverability and performance.Refresh your data regularly. Titles and roles evolve rapidly- outdated data equals missed opportunities.Focus on engagement, not vanity metrics. A smaller, active audience delivers higher open rates and ROI.Partner with credible publishers. Industry publishers like Global Market News maintain vetted, engaged, and compliant databases.Use AI responsibly. Treat AI as a junior assistant- great for ideas and speed, but always review for accuracy and tone.Lead with integrity. Transparency and honesty with your team and audience build long-term trust and brand strength.Episode Chapters-00:00 Why clean, governed data outperforms big lists05:00 The 23 spellings of one lead source- how naming chaos kills insights10:30 Cutting “dead wood” and setting re-engagement rules15:00 Why frequent updates are critical in a fast-changing job market19:30 The AI advantage: faster workflows without losing your voice25:30 Maintaining credibility: saying no to misfit advertisers28:30 Leadership & trust: no white lies, clear feedback, real teamworkBio- David Clemen is the Editor and Publisher of Global Market News, where he leads editorial strategy, audience growth, and media partnerships for one of the fastest-scaling investor news platforms in the U.S. A 20-year digital media veteran, he has built and monetized audiences in finance, technology, and B2B media, growing subscriber bases into the millions and generating eight-figure revenue through content, sponsorships, and lead-gen programs. David's work sits at the intersection of media, trust, and monetization, and his leadership reflects a deep understanding of how brands earn credibility in an AI-saturated world. Email: dclemen@globalmarketnews.comCall to Action-Stop chasing database size- start building relationships that convert. If you're ready to strengthen your data governance, refine your email lists, or apply AI responsibly in your marketing, contact us below. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In today's episode, I'm sharing how a few small but intentional shifts completely changed the way I move through my day. It's not about doing more or going to another retreat, it's about creating presence in real life. I talk about what it means to make your day-to-day life the practice, how I've redefined stillness and focus, and the simple changes that have helped me feel more productive, clear, and grounded than ever before. I can't wait for you to hear this one. It's been a total game-changer for me, and I know it'll spark something for you too.

Are you an entrepreneur selling yourself as the brand, or someone with a bold idea or purpose to share with the world? Then, you're in the right place. Welcome to The Ripple Effect Podcast, where today's guest, Justin Foster, brings over 20 years of brand coaching wisdom that flips traditional marketing on its head. Justin is redefining what it means to build a brand by moving away from formulas, numbers, and data overload, and toward something simpler, but far more powerful: authenticity. His message, F the Formula, is a breath of fresh air for anyone tired of chasing algorithms or trying to fit into someone else's version of success. We are talking about building a soul-led brand that feels real, not forced. This is Part Two of my conversation with Justin Foster, where we dive deeper into the nitty-gritty of his bold “F the Formula” philosophy. I know, this is the one you've been waiting for! Ripple with Justin Foster Instagram: https://www.instagram.com/fosterthinking/ Facebook: https://www.facebook.com/JustinFoster LinkedIn: linkedin.com/in/fosterjustin Website: massivechange.co/ Subscribe to The Third Way: https://substack.com/@fosterthinking Ripple with Steve Harper Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Be a Patron: https://www.patreon.com/SteveHarper Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style.We're talking about what happens when your style no longer reflects the version of you you're becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand.You'll walk away with a deeper understanding of how to embody your brand—before you even say a word.In this episode:What most women do wrong when preparing for a big visibility momentThe one question to ask before buying another outfit or panic shoppingHow your closet might be sabotaging your confidenceWhy authenticity boosts retention, trust, and even salesScientific research on how what you wear literally rewires your brainHow to dress like your brand… even when you're off stage

In this inspiring episode, I had the pleasure to welcome back Jen Haddix, a spiritual business coach, sound healer, and intuitive mentor, to talk about building a soul-aligned business in the New Earth paradigm.We dive deep into topics like intuition in entrepreneurship, authentic marketing for Lightworkers, healing your relationship with money, and creating abundance through frequency and flow.Whether you're a spiritual entrepreneur, energy healer, coach, or Lightworker, this conversation will help you trust your path, embody your purpose, and attract abundance with authenticity.02:00 – Jen's Evolution & Rebranding08:30 – Balancing Intuition and Structure12:30 – Authentic Content & Social Media18:30 – Marketing with Intuition23:30 – Community, Events, and In-Person Work28:30 – Co-Creation & 5D New Earth Business34:30 – The Energy of Money39:30 – Receiving, Worth, and Healing44:30 – Pricing & Niches50:00 – Attract, Don't ChaseJen Haddix is a spiritual business coach, certified sound healer, reiki practitioner, 200 RYT yoga teacher, vocalist, and ceremony/retreat facilitator. Having done a lot of healing work on herself over the years, she's come to believe that all of the answers and healing we need are already within us, we just need to find the tools to help us access it. She is passionate about helping humans connect with their soul's gifts and radiate their medicine out into the world. She believes that we live in the Matrix, and our job on Earth is to break free from societal constraints so that we can elevate the world and make it a better place.✨Jen is giving you a FREE GIFT, a workbook to help you with your spiritual business "Find Your Soul Clients"! Get yours here: https://www.intuitivejen.com/soul-clients-workbookConnect with Jen:

In today's episode, I'm pulling back the curtain on my most recent launch and revealing something that might shock you: 80% of my buyers had been on my list for over 6 months. I'm breaking down what this means for your marketing strategy, why you need to stop calling your leads poor quality, and how to play the long game in a trust recession. If you've ever wondered why people aren't converting immediately or felt discouraged by your launch results, this episode will shift your entire perspective.

In today's episode, I'm sharing something truly powerful that's been unfolding for me lately: how much of our lives are run by fear, even when we think we've outgrown it. After attending another Joe Dispenza event and spending a few solo days in reflection, I had some profound realizations about control, surrender, and what it really means to operate from abundance instead of protection. I'm sharing the exercises, breakthroughs, and uncomfortable truths that surfaced, and inviting you to look at where fear might still be quietly running the show in your own life and business.

Today, I sit down with the incredible Alex Cattoni, founder of the Copy Posse. Alex is on a mission to de-douchify the Internet, redefine modern marketing, and build what she calls an “empathy empire. We dive deep into the power of finding your authentic voice, why polarity builds popularity, and how to create magnetic messaging that truly connects in today's trust recession. Alex shares her journey from playing small behind the scenes to boldly stepping into her voice, her power, and her leadership, and how you can do the same. Featured on Forbes, Mindvalley, and Foundr, Alex is a five-time Ad World speaker, 2022's Marketer of the Year, and a true game-changer in the world of conscious marketing. This conversation will empower you to own your voice, lead with integrity, and build a business that shines with truth, trust, and authenticity. Let's do this!Follow Alex Cattoni here:Instagram: https://www.instagram.com/copyposse/Website: https://copyposse.com/YouTube: https://www.youtube.com/@AlexCattoniGet exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeJoin the Mastering Your Mindset Facebook Group, and surround yourself with individuals who are on their journey to success. https://www.facebook.com/groups/MasteringYourMindsetwithDanielleThe Success Society is your gateway to an elevated life—an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/strategycallsetterYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, the Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term relationships with students, alumni, and colleagues across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna's favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It's a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn't about more technology — it's about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students' engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).

In today's episode, I'm getting real about my biggest fear as a mom and how I'm constantly working to expand my capacity to hold it all. I share the honest thoughts that come up for me, the daily tug-of-war between ambition and presence, and what it actually looks like to thrive in the chaos without losing myself in it. Tune in for a behind-the-scenes look at how I navigate the messy, beautiful balance of motherhood and entrepreneurship, and what it really means to build the capacity to hold it all.

In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

In today's episode, I sit down with Nikki May, the powerhouse founder of Social Blueprint, a fast-growing social media agency known for creating authentic content that actually converts. Nikki shares how she went from a surprising start in the industry to building a thriving business, and we explore what it really takes to create consistent, trust-building content, as well as practical ways to create content without burning out. Nikki brings so much clarity and actionable advice you can apply right away, you don't want to miss this one.

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Dr. Crystal Martin shares how transforming her website turned from a dreaded task into a breakthrough that revitalized her practice, inspired her team, and made patients feel truly seen.  

In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

What if not posting daily is actually the smartest brand visibility strategy?If social media feels like a full-time job with no return—or you're tired of posting into the void—this episode will change your mind.I'm joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn't have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.Inside this conversation, Michelle and I dive into:✅ What's in and out for brand visibility in 2025✅ How to choose visibility platforms that align with your energy (not drain it)✅ Why brand authenticity matters more than ever in a “trust recession”✅ How to repurpose one core piece of content into a full visibility system✅ Practical ways to create sustainable marketing that doesn't burn you outWhether you're a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/sustainable-brand-visibility-michelle-thamesHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.

How do you build trust with clients before they even start the inquiry process? For designers, this foundation often determines whether a project becomes a smooth collaboration or a series of stressful negotiations. I'm joined by Melissa Oholendt, founder of Oho Interiors and one of House Beautiful's 2025 Next Wave designers.   Melissa has mastered creating client relationships that run deep. You'll discover how showing behind-the-scenes parts of your work on Instagram builds credibility, why documenting client preferences can transform project outcomes, and how taking full accountability for mistakes can strengthen relationships. Melissa also shares how thoughtful touches in design create lasting connections with clients.   Get full show notes, transcript, and more information here: https://www.desicreswell.com/151   For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I've found a platform that feels like a breath of fresh air.Everything else in my marketing has gotten easier since leaning into this approach!I've booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I'm not trying harder—I'm simply showing up as myself.This isn't about chasing vanity metrics or creating perfect posts—it's about showing up authentically and building human-first connections. That's why I believe this is the most underrated platform for authentic marketing right now—and I'm sharing exactly how you can use it, too.If you've been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one's for you.What you'll hear in this episode:Why traditional marketing strategies often leave us feeling like we're performing, not connectingThe real ROI of authentic marketingHow to repurpose your most resonant posts into a full content strategyWhy early adopters on this platform have a rare window of opportunity right now

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect with consumers. The conversation also touches on the potential pitfalls of over-reliance on AI in customer engagement and the importance of maintaining a human touch in marketing efforts.TakeawaysThrive Agency has been around for 20 years, providing full-service digital marketing.A holistic approach to marketing is essential for e-commerce success.E-commerce brands face unique challenges in navigating multiple platforms.AI is changing the marketing landscape, but it has limitations.Original content is crucial for brand identity and consumer connection.Consumers are becoming more savvy and can detect robotic interactions.Data-driven strategies are vital for understanding market trends.Maintaining a human touch in marketing is essential for engagement.Over-reliance on AI can lead to frustrating customer experiences.Feedback and criticism are valuable for personal and professional growth.Chapters00:00Introduction to Thrive Agency and Personal Background01:35Holistic Approach to E-commerce Marketing04:28Navigating Multi-Channel Marketing Strategies07:45The Impact of AI on Marketing10:36The Importance of Original Content15:10Challenges with AI Chatbots in Customer Service

In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.

What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.  

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth. Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.  Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.  

In a world where it's getting harder to tell what's real from what's fake, how do coaches build authentic businesses that actually work? Join Noelle Cordeaux, CEO of Lumia Coaching, and Tim Brownson from The Fully Booked Coach for an honest conversation about the power of showing up as yourself in your coaching practice. Tim shares his "25-client strategy" why you only need 25 clients a year to build a successful coaching business, and how authenticity (not perfection) is what attracts them. In this episode, you'll discover: Why being vulnerable in your marketing creates stronger client relationships How to balance authenticity with professionalism The surprising power of newsletters over social media for client acquisition Why most coaches fail (hint: it's not because they're bad at coaching) How to overcome the cultural pressure to present a "perfect" image online Real examples of successful coaches who built their brands around being genuinely themselves Whether you're just starting your coaching journey or looking to attract more aligned clients, this conversation will inspire you to ditch the perfect facade and start marketing from a place of genuine connection. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they've got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.

Indecision is one of the biggest things holding entrepreneurs back, and in this episode I'm sharing why it's so dangerous and what to do instead. I share my own process for making clear, confident decisions and how I cut through fear and doubt to move forward. If you've ever found yourself second-guessing or stuck in limbo, this conversation will give you the clarity you need to finally commit and go all in.  

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you're pivoting or re-igniting your spark at 40+). What You'll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients Practical steps to balance passion and profit (pricing, offers, boundaries) Burnout prevention: systems, routines, and energy management that actually work Getting started (or restarted) with your personal brand—without feeling fake or forced Guest Resources Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar Instagram (Tahnee): @tahneeunlimited Ideal For Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

What's the real reason your audience isn't saying “yes” to your offer? In today's episode, I'm sharing three essential pieces to elevate your messaging and reveal how you can uncover your ideal customer's deepest desires, disrupt their thinking, and position your offer so it becomes an instant yes. Tune in now to discover how to craft messaging so powerful it moves people to take action.

In today's episode, I sit down with Jenn Goodall, the powerhouse Director of Operations behind our done-for-you team, to share the leadership strategies, culture shifts, and behind-the-scenes changes that have transformed how we serve our clients. With decades of experience leading national sales teams, managing multimillion-dollar contracts, and building departments from the ground up, Jenn knows what it takes to create exceptional teams and deliver outstanding results. Tune in now to discover the strategies and mindset shifts that keep high-performing teams and businesses at the top.

In today's episode, I'm unpacking something I've been sitting with for months: the idea that ambition and healing don't have to be at odds. I share how I got caught in the cycle of constantly looking backward, questioning my drive, and dimming my fire in the name of “doing the work.” Let's talk about finding the balance—and reclaiming your ambition as your superpower. If you've ever questioned your drive or felt torn between building and being, this one's for you.  

In today's episode, I'm joined by the always hilarious and wildly creative Angie Lee – podcasting powerhouse, keynote speaker and founder of Soul CBD. We talk about building an 8-figure brand with her brother, why she never wanted to be a CEO, how she uses AI in the most unexpected ways, and what it really takes to grow a loyal, ride-or-die community. Angie keeps it real on entrepreneurship, events, burnout, and the not-so-sexy truth behind “success.” This conversation is packed with gold and laughter—I can't wait for you to hear it.