Podcasts about authentic marketing

In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

In today's episode, I sit down with Nikki May, the powerhouse founder of Social Blueprint, a fast-growing social media agency known for creating authentic content that actually converts. Nikki shares how she went from a surprising start in the industry to building a thriving business, and we explore what it really takes to create consistent, trust-building content, as well as practical ways to create content without burning out. Nikki brings so much clarity and actionable advice you can apply right away, you don't want to miss this one.

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Dr. Crystal Martin shares how transforming her website turned from a dreaded task into a breakthrough that revitalized her practice, inspired her team, and made patients feel truly seen.  

In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

What if not posting daily is actually the smartest brand visibility strategy?If social media feels like a full-time job with no return—or you're tired of posting into the void—this episode will change your mind.I'm joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn't have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.Inside this conversation, Michelle and I dive into:✅ What's in and out for brand visibility in 2025✅ How to choose visibility platforms that align with your energy (not drain it)✅ Why brand authenticity matters more than ever in a “trust recession”✅ How to repurpose one core piece of content into a full visibility system✅ Practical ways to create sustainable marketing that doesn't burn you outWhether you're a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/sustainable-brand-visibility-michelle-thamesHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.

How do you build trust with clients before they even start the inquiry process? For designers, this foundation often determines whether a project becomes a smooth collaboration or a series of stressful negotiations. I'm joined by Melissa Oholendt, founder of Oho Interiors and one of House Beautiful's 2025 Next Wave designers.   Melissa has mastered creating client relationships that run deep. You'll discover how showing behind-the-scenes parts of your work on Instagram builds credibility, why documenting client preferences can transform project outcomes, and how taking full accountability for mistakes can strengthen relationships. Melissa also shares how thoughtful touches in design create lasting connections with clients.   Get full show notes, transcript, and more information here: https://www.desicreswell.com/151   For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I've found a platform that feels like a breath of fresh air.Everything else in my marketing has gotten easier since leaning into this approach!I've booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I'm not trying harder—I'm simply showing up as myself.This isn't about chasing vanity metrics or creating perfect posts—it's about showing up authentically and building human-first connections. That's why I believe this is the most underrated platform for authentic marketing right now—and I'm sharing exactly how you can use it, too.If you've been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one's for you.What you'll hear in this episode:Why traditional marketing strategies often leave us feeling like we're performing, not connectingThe real ROI of authentic marketingHow to repurpose your most resonant posts into a full content strategyWhy early adopters on this platform have a rare window of opportunity right now

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect with consumers. The conversation also touches on the potential pitfalls of over-reliance on AI in customer engagement and the importance of maintaining a human touch in marketing efforts.TakeawaysThrive Agency has been around for 20 years, providing full-service digital marketing.A holistic approach to marketing is essential for e-commerce success.E-commerce brands face unique challenges in navigating multiple platforms.AI is changing the marketing landscape, but it has limitations.Original content is crucial for brand identity and consumer connection.Consumers are becoming more savvy and can detect robotic interactions.Data-driven strategies are vital for understanding market trends.Maintaining a human touch in marketing is essential for engagement.Over-reliance on AI can lead to frustrating customer experiences.Feedback and criticism are valuable for personal and professional growth.Chapters00:00Introduction to Thrive Agency and Personal Background01:35Holistic Approach to E-commerce Marketing04:28Navigating Multi-Channel Marketing Strategies07:45The Impact of AI on Marketing10:36The Importance of Original Content15:10Challenges with AI Chatbots in Customer Service

In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.

What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.  

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth. Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.  Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.  

In a world where it's getting harder to tell what's real from what's fake, how do coaches build authentic businesses that actually work? Join Noelle Cordeaux, CEO of Lumia Coaching, and Tim Brownson from The Fully Booked Coach for an honest conversation about the power of showing up as yourself in your coaching practice. Tim shares his "25-client strategy" why you only need 25 clients a year to build a successful coaching business, and how authenticity (not perfection) is what attracts them. In this episode, you'll discover: Why being vulnerable in your marketing creates stronger client relationships How to balance authenticity with professionalism The surprising power of newsletters over social media for client acquisition Why most coaches fail (hint: it's not because they're bad at coaching) How to overcome the cultural pressure to present a "perfect" image online Real examples of successful coaches who built their brands around being genuinely themselves Whether you're just starting your coaching journey or looking to attract more aligned clients, this conversation will inspire you to ditch the perfect facade and start marketing from a place of genuine connection. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they've got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.

Danielle Burken - Danielle Burken Marketing On the How Marketing with Human Design Helps Your Business: "You're attracting the clients that you want to work with because you are showing up as the version of yourself that really trusts in the work that you're doing." We all have a voice.  In marketing our business, we often try to sugarcoat or use an inauthentic voice that may not really align with us.  Or really even sound anything like us. If you've ever wondered how to find greater alignment in your work, or felt frustrated by “cookie-cutter” marketing formulas that just don't fit for your personality, you won't want to miss this conversation. Danielle shares how she went from running a successful food blog to managing a marketing agency, and ultimately discovered the power of applying human design—a system based on your birth details—to help entrepreneurs market and run their businesses in a way that genuinely feels right for them. James and Danielle dive deep into what human design is, how it differs from traditional personality tests, and why knowing your own design can clear the noise and confusion so common in the modern marketing world. Danielle offers up real-life stories from her own journey and client work, discussing the challenges of entrepreneurship, the importance of authenticity, and even the tough conversations she faced when leaving her day job to take the leap into business ownership. Listen as Danielle explains how using Human Design can be a great way to bring your own voice into your marketing for your business. Enjoy! Visit Danielle at: https://www.danielleburken.com/   Podcast Overview: 00:00 Personalized Business Marketing Strategy 07:14 Journey from Blogger to Marketer 13:24 Human Design Holistic Wellness Success 17:06 Human Design: Understanding Your Type 24:33 "Understanding Human Design Differences" 27:20 Clarity Through Actionable Planning 36:53 "Human Design Marketing Strategy Shift" 38:16 Aligning Content with Human Design 46:23 "Attracting Genuine Marketing Enthusiasts" 52:14 Authentic Marketing through Collaboration 57:10 Entrepreneurial Loneliness and Accountability 01:03:04 Pursuing Side Business Dreams 01:05:31 Pursuing Passion Beyond Stability Podcast Transcription: Danielle Burken [00:00:00]: I do everything through the lens of human design. So for audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram, disc assessment, Myers Briggs, those personality type tests. However, this goes a layer deeper because it's based on your birth date and time. And when we apply it to marketing, business becomes so much easier. James Kademan [00:00:28]: Oh well, easy business is best. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fun@drawincustomers.com and today we're welcoming preparing to learn from Daniel Burken of Daniel Burken Marketing. So Daniel, how is it going today? Danielle Burken [00:01:02]: I'm good, how are you? James Kademan [00:01:03]: I am excited because I was poking around your website. Danielle Burken [00:01:07]: Yeah. James Kademan [00:01:07]: And you do marketing, but it, it goes a little deeper than that. Danielle Burken [00:01:10]: It does a lot deeper. I do everything through the lens of human design. So. James Kademan [00:01:15]: Okay. Danielle Burken [00:01:16]: For audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram Disc Assessment, Myers Briggs, those personality typ tests. However, this goes a layer deeper because it's based on your birth date and time. So it's not answering any questions which I feel can sometimes skew your results.

Indecision is one of the biggest things holding entrepreneurs back, and in this episode I'm sharing why it's so dangerous and what to do instead. I share my own process for making clear, confident decisions and how I cut through fear and doubt to move forward. If you've ever found yourself second-guessing or stuck in limbo, this conversation will give you the clarity you need to finally commit and go all in.  

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you're pivoting or re-igniting your spark at 40+). What You'll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients Practical steps to balance passion and profit (pricing, offers, boundaries) Burnout prevention: systems, routines, and energy management that actually work Getting started (or restarted) with your personal brand—without feeling fake or forced Guest Resources Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar Instagram (Tahnee): @tahneeunlimited Ideal For Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

Cathy Curtis, founder of Curtis Financial Planning, joins The Advisor Journey to unpack how she built a thriving advisory practice focused exclusively on serving single women, sustaining steady growth for over two decades.In this insightful conversation, Cathy shares the pivotal shift she made after floundering as a generalist, and how committing to a clearly defined niche accelerated her success. She breaks down practical marketing strategies—combining compelling digital branding with intentional face-to-face networking—that helped her connect authentically with clients and foster referrals.Cathy also highlights her innovative approach to leveraging AI to keep her lean practice highly efficient and client-focused, offering specific examples of how tools like ChatGPT have streamlined her workflow.Listeners will gain actionable insights into building a long-lasting, niche-focused advisory business, the critical balance of technology and personal connection, and the importance of defining success on your own terms rather than chasing constant growth.ABOUT ALTRUIST: We're on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs. Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us STAY CONNECTED: Instagram ► https://www.instagram.com/altruistcorp/ Twitter ► https://x.com/altruist Linkedin ► https://www.linkedin.com/company/altruistcorp/ ABOUT THE ADVISOR JOURNEY: Real-life strategies for the modern financial advisor who's ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don't miss it. Disclaimer: Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

What's the real reason your audience isn't saying “yes” to your offer? In today's episode, I'm sharing three essential pieces to elevate your messaging and reveal how you can uncover your ideal customer's deepest desires, disrupt their thinking, and position your offer so it becomes an instant yes. Tune in now to discover how to craft messaging so powerful it moves people to take action.

In today's episode, I sit down with Jenn Goodall, the powerhouse Director of Operations behind our done-for-you team, to share the leadership strategies, culture shifts, and behind-the-scenes changes that have transformed how we serve our clients. With decades of experience leading national sales teams, managing multimillion-dollar contracts, and building departments from the ground up, Jenn knows what it takes to create exceptional teams and deliver outstanding results. Tune in now to discover the strategies and mindset shifts that keep high-performing teams and businesses at the top.

Send us a textStop Being Afraid of Annoying People: Just Send the EmailIn this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don't want to "bother" people—this one's for you.I'm sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business. We discuss:The Fear Factor in Email MarketingWhy being afraid to send emails is holding your business backHow unsubscribes can actually help your businessWhat it really means to add “value” in your emailsReal Stories, Real ResultsA client who started emailing weekly and saw direct replies and engagementWhy staying top of mind matters, even with a 24-month sales cycleHow relatable personal stories (yes, even stubbing your toe!) build stronger connectionsStrategies to Stay Consistent and RelevantHow weekly emails turned my “sometimes” list into a revenue generatorMy approach to writing emails that feel like coffee chats, not sales pitchesThe “Homework for Life” technique to never run out of storiesKey Takeaways for Email MarketersUnsubscribes = market research, not rejectionEmail marketing doesn't have to be epic—everyday stories connect bestConsistency is more important than perfectionYour audience wants to hear from you—don't make that decision for themWhether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying.Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how.Connect with Kendra CormanLinkedIn: https://www.linkedin.com/in/kendracorman/Website: KendraCorman.com  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In today's episode, I'm unpacking something I've been sitting with for months: the idea that ambition and healing don't have to be at odds. I share how I got caught in the cycle of constantly looking backward, questioning my drive, and dimming my fire in the name of “doing the work.” Let's talk about finding the balance—and reclaiming your ambition as your superpower. If you've ever questioned your drive or felt torn between building and being, this one's for you.  

In this episode of Classy & Sassy, Erica dives into practical strategies and mindset shifts for living and working with more ease and intention. From making decisions your future self will thank you for, to dropping perfectionism in favor of “good enough,” she shares tips on trying new things with the 10% rule, marketing yourself without feeling pushy, and avoiding the hidden costs of being “always on” in business. Plus, she explores why unlikeable main characters captivate us, the joys of mood reading vs. rigid TBR lists, and what she's currently reading.Send us a text

In today's episode, I'm joined by the always hilarious and wildly creative Angie Lee – podcasting powerhouse, keynote speaker and founder of Soul CBD. We talk about building an 8-figure brand with her brother, why she never wanted to be a CEO, how she uses AI in the most unexpected ways, and what it really takes to grow a loyal, ride-or-die community. Angie keeps it real on entrepreneurship, events, burnout, and the not-so-sexy truth behind “success.” This conversation is packed with gold and laughter—I can't wait for you to hear it.

Ever catch yourself asking, "How do I do this?" In this episode, I'm breaking down why that question can actually keep you stuck—and what 7-figure CEOs ask instead. I'll walk you through the mindset shift that unlocks true leverage in your marketing, along with real examples from my own business. If you're ready to think and operate like the CEO you are, this one's a must-listen.  

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about the importance of internal reflection in the hospitality industry. I believe restaurant owners should build their businesses around their own desires and experiences, instead of constantly trying to guess what customers want. I share some actionable strategies for creating authentic marketing campaigns that truly resonate—by marketing like a fan and designing offers that we, as owners, would genuinely be excited about. For me, alignment and truth in marketing are key to deeper customer engagement and long-term profitability.Takeaways:Most restaurant owners think they need more guests.Profit isn't random, it's engineered.Stop guessing what guests want and start solving your own problems.You are your target customer.Design your next event or menu through your own desires.The most profitable thing you can do is build for you.Marketing like a fan creates genuine engagement.Audit your last three campaigns honestly.The right people show up when you build from truth.Create offers that you would buy.Chapters00:00 Introduction to Hospitality Insights01:50 The Importance of Internal Reflection in Marketing03:44 Building for Yourself: The Key to Success07:33 Creating Magnetic Marketing Through AuthenticityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

In this episode, I'm joined by Hannah Gill, a doula and passionate educator who's built a business rooted in personal experience, resilience, and alignment. We talk about how she went from working until 2am in burnout mode to finding her groove by letting go of pressure, simplifying her marketing, and building offers that work around her life—not the other way around. Get ready for a conversation that is honest, refreshing, and a powerful reminder that there's no one right way to grow a business.

This week's episode of Win The Hour, Win The Day Podcast interviews, Helen Walker. Are you tired of feeling fake every time you post online? Join us as Helen Walker shares how to stop performing and start connecting—with content that actually brings in sales. In this fun and practical talk, you'll learn:-The 5 simple types of content that build real trust.-Why sharing your everyday life helps you sell more.-How to stop overthinking your posts and just talk to people.-What to say when someone says “I can't afford it.”-Easy ways to mention your offer without feeling pushy. This episode is full of quick wins and real talk. Don't miss it—your next post could feel a whole lot easier. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Helen Walker at:LinkedIn: https://www.linkedin.com/in/walkerhelen/ #AuthenticMarketing#ContentThatConverts#KrisWard 

Ever feel like you're the exception—the one who can juggle five offers, launch three new ideas, and rebuild your website all at once? In today's episode, I'm pulling back the curtain on how that mindset, while powerful, can also quietly sabotage your next level of growth. I'm sharing real conversations I've had with entrepreneurs (and myself) about what happens when we stop chasing all the things and start laser focusing on what actually moves the needle. If you've been in a season of overcommitting, this episode might just be the reset you need.

In today's episode, I sit down with my right-hand and incredible Director of Operations, Morgan Kirk, for an honest conversation about what it really looks like to grow a business with someone by your side. We dive deep into her incredible transformation from a fifth-grade teacher who wanted to stay completely behind the scenes to the powerhouse leader who now runs our entire done-with-you program. We talk about the hard conversations, how we challenge each other as CEO and operator, and what it really looks like when someone chooses growth over comfort. If you're wondering what it looks like to have that essential right-hand person or you've been playing it safe in your own life, this raw, behind-the-scenes look at our relationship will show you exactly what's possible when you're willing to grow.

We need to talk about why so many women entrepreneurs say they want ease, success, and strategy, but still feel weird actually letting AI support them.**This is a reshare from our Authentic AI Podcast.

Are you creating the kind of content that actually builds momentum—or are you stuck in the safe zone? I just got back from an incredible mastermind with powerhouse 7 and 8-figure entrepreneurs, and this episode is full of the bold ideas, hard truths, and exciting shifts that lit a fire in me. I'm talking about the future of AI in digital products, how to show up with the kind of content that sets industry leaders apart, and the massive unlock that happens when you stop playing it safe. If you're ready to shake things up and lead in a new way, you're going to love this one.

Most people think branding starts with your logo. But it actually starts with you. This episode is all about how you can uncover what truly sets you apart by asking a few simple (but powerful) questions. You'll learn how to turn client feedback into messaging that actually resonates, and how to create a brand experience that makes people feel connected the moment they land on your site. I sat down with John Lee Dumas on his podcast, Entrepreneurs on Fire, to talk about what personal branding really means. Your Brand Is Built From the Inside Out Your brand is more than a logo or a tagline—it's your reputation, your essence, and how you make people feel. I share how my Greek family values shape the culture at brandiD and why infusing personality into your website is key to building trust online. If you want your brand to stand out, you need to start with what makes you, you. You Don't Have to Be an Extrovert to Be Visible Here's something that surprises a lot of people: most entrepreneurs are introverts. And that's not a weakness—it's a strength. In this episode, I share how I work with introverted founders to build brands that feel aligned, not performative. From getting clear on your values to identifying the platforms that actually work for you, visibility becomes much easier when you stop trying to be someone else. Enjoy this episode… Soundbytes 09:41 - 10:01 “When you've got confidence and passion about what you're doing, it's impossible not to talk about it with energy and with just an extroverted energy underneath it. Whenever I talk about the things that I love to do, it's impossible for me to be introverted.” 26:16 - 26:26 “No matter what revenue someone is making, or, you know, the level of visibility they have, we are all struggling with the same things at the end of the day.” Quotes “People always think a brand is just their logo, and it's not. Their brand is so much more than that.” “The last thing we want to help someone do is do something that they're uncomfortable with, because that's going to be inauthentic.” “It's okay to share some of those little hiccups that we all inevitably have as humans and business owners.” Links mentioned in this episode: Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://www.eofire.com/  Connect with John Lee Dumas on LinkedIn: https://www.linkedin.com/in/eofire/ 

In today's episode of The Lindsey Anderson Show, I'm diving into the topic of bro marketing and why it's no longer serving service-based businesses. If you're unfamiliar with the term, don't worry–I'll break it down for you. Bro marketing refers to aggressive, get-rich-quick tactics that have become increasingly ineffective as audiences have become more discerning. This style of marketing isn't aligned with most businesses anymore, leaving many entrepreneurs and online business owners frustrated and disconnected from their ideal customers. The pressure-filled sales tactics of fake scarcity and high-pressure pitches just aren't working like they used to, especially with today's online consumers who are more skeptical than ever. Today's guest is here to give us the scoop on what's actually working now–and spoiler alert: it's not another new trend or hack. Instead, we're talking about going back to the basics and making those core strategies work for your business. If you're looking to grow your visibility, attract more leads, and close clients in a way that feels authentic and sustainable, this episode is for you.Guest Introduction:My guest today is Leslie Hassler, an author, speaker, and strategic business advisor who helps service-based business owners grow with predictable profits and less overwhelm. She's the founder of Your Biz Rules, a fractional C-suite firm that helps businesses scale through hands-on strategy and leadership. Leslie is also the author of Scaling Rich, a book that's all about growing your business without burning out, while ditching bro marketing for strategies that actually work. I'm so excited to have her on the show today, and I know you're going to walk away with some actionable insights on how to grow your business the right way.Ditch Bro Marketing for Profitable Growth - Key Takeaways:Bro Marketing: This approach relies on aggressive tactics that make the customer feel smaller, often using fake scarcity and high-pressure sales. While it may work for some, it's misaligned with entrepreneurs and online business owners focused on sustainable growth and healthy customer relationships.Post-Pandemic Trust Issues: With bad actors online and the rise of AI, customers have become more skeptical. Marketing needs to evolve to align with a more cautious and informed audience.Customer Acquisition Through Aggressive Tactics: While bro marketing can bring in quick leads, those leads often aren't the best fit for your business. The emotional, pressure-filled approach leaves customers unaligned, leading to poor long-term relationships.The Valley of Despair: This concept describes the lowest point customers can hit when they feel desperate, which compromises their ability to make rational decisions and makes it harder for businesses to provide effective solutions.Alignment is Key: Real success comes from aligning your marketing strategy with your values, your ideal customers' needs, and long-term business goals. Misalignment leads to stress, burnout, and unsustainable growth.Bro Marketing vs. Authentic Marketing:Bro Marketing relies on putting customers down and using fear tactics to push them into making a decision. It often feels manipulative and misaligned with values. Authentic Marketing, on the other hand, focuses on understanding the customer's real needs and offering solutions that build long-term value and trust. It calls people forward to be the best versions of themselves, while bro marketing thrives on fear and scarcity.Client Relationships and Hope:Leslie explains the importance of hope and belief in business. When clients are in the "valley of despair," they've often lost hope, which makes it hard to engage them meaningfully. Restoring hope is key for success. Clients...

In today's episode, I sat down with Blair Jones - wellness advocate, astrologer, and conscious parenting mentor - for what turned into one of the most honest, moving, and expansive conversations I've had on the podcast. From building a wildly successful network marketing business to navigating motherhood, marriage, identity shifts, and the space in between — Blair holds nothing back. We talked about redefining success, releasing the hustle, rekindling intimacy, and what it looks like to be in a season of unknowns. If you've ever questioned what's next after “having it all,” this episode is going to hit home.

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica Skaggs, the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.You'll hear:✨ Terrica's inspiring journey from pre-law to powerhouse planner

Ever feel like you're stuck because you don't have enough time or money to grow your business? In today's episode, I'm diving into a DM that sparked a powerful conversation around marketing with limited resources, making real sales without ads, and how the way you show up as a CEO changes everything. I'm also sharing a glimpse into how AI is reshaping the way we think about marketing, offers, and delivery. If you've been craving clarity, strategy, and a bit of a mindset wake-up call, this one's for you.  

Business coach Angie Callen shares how creative entrepreneurs can overcome perfectionism and imposter syndrome by embracing authenticity, focusing on serving clients rather than impressing peers, and implementing practical time and energy management strategies. Key Takeaways Successful entrepreneurship is 80% mindset and 20% everything else - being willing to get vulnerable and step in front of the camera is essential for video pros who want to build trust Focus on creating content for your potential clients rather than worrying what your peers will think - "generosity is the opposite of comparison" and collaboration beats competition Manage both your time AND energy by implementing theme days, time blocking, and scheduling your most challenging tasks during your peak energy hours About Angie Callen Angie Callen is an award-winning coach, international speaker, and obsessive entrepreneur who loves empowering others to lead amazing lives with thriving careers, all while embracing authenticity.  She's a Carnegie Mellon graduate and former engineer known for her strategic, analytical, yet creative approach to marketing, sales, and business growth. A fun, engaging, and energetic speaker, Angie is unapologetically one thing: herself!  She's passionate about helping executives, leaders, and entrepreneurs embrace their natural gifts and strengths for ultimate gains in life AND work. Angie's thought leadership has appeared in Forbes, NASDAQ, USA Today, Business Insider, Yahoo! Finance, and more.  In This Episode [00:00] Welcome to the show! [06:33] Meet Angie Callen [08:11] Having a Healthy Mindset [12:23] Imposter Syndrome [16:46] Overcoming Perfectionism with Action [27:33] Authenticity [39:08] Preventing Burnout [43:11] Energy Management [44:10] Connect with Angie [45:30] Outro Quotes "Perfectionism is a procrastination technique, y'all. Perfectionism will hold you back more than it will push you forward, especially in entrepreneurship... The best antidote to the imposter syndrome is action." - Angie Callen "Your relationship, your personal relationship, your spouse, the person you choose to do life with will have just as much, if not more impact on the success of your business as you, because if you do not have a supportive one, you will not be successful." - Angie Callen "I think successful entrepreneurship is 80% mindset and 20% everything else. Because if your headspace isn't there and you don't have a little of that grit and a little of that conviction around what you're doing, the roller coaster of ups and downs... is going to make you real sick real fast." - Angie Callen "From a bigger picture strategy perspective, focus on one thing at a time, chunk it down because growing a business is a giant amorphous blob that is really hard to make sense of." - Angie Callen Guest Links Find Angie Callen online Listen to the No More Mondays podcast Learn more about The Modern Coach community Follow Career Benders on Instagram | Facebook Follow Angie Callen on Instagram Links Stop hiding and start showing up; learn more about the Video Cohort Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In today's episode, I'm joined by the incredible Danielle Gertner - speaker, emcee, self mastery mentor and podcast host. We talked about radical ownership, redefining success, the pivot from hustle to self-mastery, and how embracing play can actually fuel your growth as a human and entrepreneur. Danielle brings the kind of raw, contagious energy that makes you want to reevaluate your routines and reconnect to what really matters. If you're craving a more joyful, embodied approach to business and life—this one's for you.

Ever feel like you're doing all the things in your marketing, but still not seeing the traction you want? In this episode, I'm diving into a question from a member in my done-with-you program that sparked such a good conversation: where are entrepreneurs unknowingly wasting their time when it comes to funnels and strategy? I'm sharing the most common patterns I see—and the subtle mindset shifts that separate overwhelmed solopreneurs from strategic, embodied CEOs. If you're ready to stop spinning your wheels and focus on what actually moves the needle, this one's for you.

In today's episode, I sit down with the incredible Sofie Laurenz—straight from Finland and fresh off our mastermind retreat. Sofie is a mom of four, a clinical dietician turned thriving entrepreneur, and one of the most inspiring examples of building a business with intention, clarity, and courage. We talk about how she scaled her business organically to 50k+ followers, created massive success with simple strategies, and made bold decisions like quitting her job, flying across the world, and designing a life that truly fits her dreams. You'll love hearing Sofie's story and her honest take on what it really means to “have it all.”

In this episode, I'm giving you the full behind-the-scenes of how I built and launched an AI-powered SaaS product in just six days—yes, six. I share the wild story of how this all unfolded, why I believe speed is one of the most underrated business superpowers, and how I maintained my non-negotiables during one of the most intense workweeks I've had in years. If you're craving inspiration to move faster, follow your creative energy, and lean into momentum, this one's for you.

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You'll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy's journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it's avocados, dogs, or sunsets, you'll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.

What does it really mean to “have it all” as a mother and entrepreneur? In today's episode, I'm joined by Chelsey Scaffidi—a mother of two, meditation teacher, social impact lawyer, and author of The Mother Year. Chelsey shares raw and relatable insights on topics like mom guilt, balancing it all, and embracing the unique blend of feminine and masculine energies as a mom and entrepreneur. I even open up about my own motherhood experiences, and together we explore the real challenges and triumphs of this transformative season. You're going to love this heartfelt and inspiring conversation—don't miss it!

What if you really could have it all—and feel deeply present while doing it? In today's episode, I'm diving into six transformative practices I've embraced to embody my vision of a balanced, fulfilling life. From deepening my meditation practice to simplifying family screen time and intentionally embracing the unknown, I'm sharing the rituals that help me stay present, aligned, and thriving. Tune in if you're ready to challenge limiting beliefs and discover how to create a life where business, family, health, and joy coexist in harmony.