Podcasts about authentic marketing

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Best podcasts about authentic marketing

Latest podcast episodes about authentic marketing

The Not For Lazy Marketers Podcast
Trusting Yourself, Redefining Success, and Creating Space for What Matters with Renee Warren

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 29, 2025 100:24


In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

The Not For Lazy Marketers Podcast
Bringing a New Modality to Life, Letting Your Inner Child Guide Your Decisions And The Truth Behind Starting Over With Nikki Norenberg

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 22, 2025 91:02


In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Imperfect Marketing
292: My Most Successful Email in 2025 is About A Gas Station

Imperfect Marketing

Play Episode Listen Later May 22, 2025 8:37 Transcription Available


Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.

The Dentalpreneur Podcast w/ Dr. Mark Costes
2251: Authentic Marketing in a Digital World

The Dentalpreneur Podcast w/ Dr. Mark Costes

Play Episode Listen Later May 21, 2025 38:12


In today's episode, Dr. Mark Costes welcomes back marketing expert Mike Sula, Sales Director at Studio 88, a top-rated healthcare marketing agency. Mike delivers a powerful presentation on how to stand out in today's fast-paced digital landscape by tapping into authentic storytelling. He emphasizes the importance of leading with purpose, using personalized photography and video, and embracing social platforms to connect with patients on a deeper level.  From his breakdown of successful marketing eras to insights on leveraging story-driven content, Mike explains why dental practices that prioritize meaningful branding consistently attract more of their ideal patients. This episode is packed with actionable strategies to help your practice rise above the noise and create lasting patient relationships. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

The Not For Lazy Marketers Podcast
How To Strategically Use Bonuses To Sell More

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 20, 2025 25:31


Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

The Mind Of George Show
The Founder Story: Turn Your Why Into Connection

The Mind Of George Show

Play Episode Listen Later May 19, 2025 19:43


88% of consumers say authenticity is a key factor when choosing the brands they support—but most entrepreneurs still hide behind logos, credentials, and sales tactics.In today's episode, I dive into the Founder Story, the second storytelling pillar from Stories That Stick by Kindra Hall. I break down why your origin story is your greatest marketing asset, how to craft it with authenticity, and where to use it to build deep, lasting trust with your audience.If you've ever wondered how to differentiate yourself in a crowded market—or felt awkward talking about yourself—this episode will show you why your “why” is the bridge between your brand and your audience's loyalty.What You'll Learn in This EpisodeWhy people follow leaders, not logos—and how your story builds trustThe three-part storytelling framework for crafting your Founder StoryThe biggest myths that hold entrepreneurs back from sharing their storyHow to make your Founder Story relatable (even if you think it's “not dramatic enough”)Where and when to use your story to deepen connection and loyaltyReal-world examples to inspire you to share yoursKey Takeaways✔️Your audience isn't buying what you sell—they're buying why you care.✔️Authenticity beats perfection every time.✔️Your story doesn't have to be dramatic. It just needs to be real.✔️Sharing your why closes the trust gap faster than any marketing tactic.✔️Your story should live everywhere: sales calls, about pages, podcasts, DMs, launches.✔️The story that moves the world isn't your resume—it's your heart.✔️The biggest risk isn't telling your story wrong—it's not telling it at all. Timestamps[00:00] – Why logos and credentials don't build trust—your story does[02:00] – Welcome to Part 3 of the Stories That Stick series[05:00] – What is a Founder Story and why it matters[07:00] – Common myths about sharing your story (and why they're false)[10:00] – The 3-part storytelling arc: Normal → Explosion → New Normal[12:00] – Prompts to uncover your most powerful founder story moments[14:00] – Example of a Founder Story you can model[18:00] – Where and how to use your story across your brand[20:00] – Your invitation: share your story authentically this weekChoose Your Next Steps:Block 15 minutes of distraction-free time.Reflect on the moments that shaped your why (using the prompts in the episode).Craft a rough version of your Founder Story—messy is okay.Share it publicly—Instagram, podcast, email, DM, wherever feels right.Tag me on Instagram @itsgeorgebryant so I can read and celebrate it with you!This is the third episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on the framework from Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingJoin The Alliance – The Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Build your brand with alignment, authenticity, and storytelling masteryLive Events – Get in the room where everything changes: mindofgeorge.com/event

The Not For Lazy Marketers Podcast
5 Strategies To Implement Today As A CEO (That Will Make You More Money & Make You Happier)

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 16, 2025 30:18


Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

The Not For Lazy Marketers Podcast
From Athlete To 7-Figure CEO: Rewriting The Rules Of Success With Cassandra Britton

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 14, 2025 82:03


In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

No BS Wealth
Ep. 127 - THE POWER OF YOUR STORY W/ Aleya Harris

No BS Wealth

Play Episode Listen Later May 14, 2025 41:07 Transcription Available


Shoot us a message, we are here for you and we listen!What if the biggest obstacle to your success isn't what you think, but how you tell your story? In this raw, unfiltered conversation, strategic storytelling consultant and bestselling author Aleya Harris reveals how authenticity unlocks real connection and drives success. From traveling the world as a private chef to losing it all with postpartum depression, Aleya shares her vulnerability framework that transforms pain into purpose. This isn't just another "be yourself" talk – it's a tactical blueprint for using your story to spark leadership, build influence, and create lasting impact. Whether you're pitching clients, leading teams, or taking the stage, discover why in a world drowning in AI content, real human stories are your most powerful currency.Connect with Aleya: LinkedIn: https://www.linkedin.com/in/aleyaharris/ Facebook: https://www.facebook.com/aleyaharrisgrowth/ Instagram: https://www.instagram.com/aleyaharris/As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

From Startup to Wunderbrand with Nicholas Kuhne
How Dr. Sharnael Built a Global Healing Brand by Being Totally Real

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later May 12, 2025 32:40


Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.

The Happy Hustle Podcast
1+ Billion Views: 2025 Viral Growth Strategies That Build Wealth with Cary Jack

The Happy Hustle Podcast

Play Episode Listen Later May 9, 2025 24:35


If you're an entrepreneur (or want to be), you can't afford to keep posting and ghosting. You need to build a brand, grow a tribe, and make your message move people.And guess what? That all starts with you—your authenticity, your story, and how you show up online.I just got back from an EPIC private mastermind at my homie Garrett Gunderson's house in Salt Lake City— the New York Times bestselling author and founder of Wealth Factory. And let me tell ya, the viral secrets these powerhouse entrepreneurs dropped were pure gold.We laid it all out—from building real wealth to telling the truth online to making your content go viral (without a big team or big budget).So here's the download—straight from my mastermind notes—to help YOU Happy Hustle smarter, not harder.Segment 1: “Wealth Starts From Within” – Garrett GundersonLet's get real—wealth isn't just about stacking Benjamins.Garrett dropped this truth bomb: “Grow yourself before you grow your wealth.”So many entrepreneurs skip the meaning for the money. They chase outcomes, but forget the process. Garrett's concept?Life design is the foundation of sustainable wealth.Here's what hit home:Build your Human Life Value. Want more money? Add more value.Money is a reason, not the reason. Let that sink in.Design a meaningful life before you build your business model.Journal prompt: What does true wealth mean to YOU? (Seriously—try this.)Happy Hustle Hack:Don't build a business that drains your soul. Focus on impact, alignment, and fulfillment FIRST. That's the real flex. Segment 2: “Tell the Truth, Build the Tribe” – Sean WhalenIf you've seen Lions Not Sheep, you know Sean doesn't hold back.His strategy? Keep it 100% real.When I asked him, “How do you know what to share?”, he looked at me and said, “Everything.” Here's what I took away:Authenticity attracts. Share your scars and your journey.You'll be judged anyway, so share what's TRUE.Real > Polished. Activated energy > high production.Be polarizing. You're not pizza—you don't need to please everyone.Sean built a multimillion-dollar brand just speaking into his iPhone. No camera crew. No fancy edits. Just TRUTH.Over 1M garments sold, billions of views, and 51k+ coaching clients.Happy Hustle Hack:Challenge yourself—30 days of radical truth-telling on social. Reels, long-form posts, whatever. Build that trust. That's what creates traction.Segment 3: “Make a Movement, Not Just a Post” – Warren PhillipsWarren aka the Non-Toxic Dad is on a mission—literally. He's got 880k followers in 2 years, but it's not because of trends.It's because he's real, consistent, and deeply connected to his why.He shares 3 times a day, 6 days a week. But he didn't start there. He began with 3 posts a week. Progress, not perfection.Here's the sauce:Authenticity + Consistency = The Algorithm's Best Friend.First 5 seconds matter. Hook hard.Be relational, not transactional.Talk about what you LOVE. Share your quirks.Track your metrics, tweak what's not working.Educate. Entertain. Empower. (The 3 E's of content that hits.) Happy Hustle Hack:Batch your content. Plan on Sundays. Use your quirks, not just scripts. And remember: A thousand true fans can make you millions. As someone who's built the Happy Hustle movement—anti-grind, pro-life balance—I'm here to say:Stop trying to fit in. Start standing out by showing up as YOU.Whether it's podcasting, content creation, or just telling your story, your vibe will attract your tribe.Bonus tips from the mastermind:Humor increases memory retention by 3x. (Use it!)Text-message style headlines get clicks.Sell privately, give value publicly.One idea per video.Your content is your 2025 business card. Make it soulful, smart, and you.Entrepreneurship in 2025 isn't about chasing trends.It's about leading movements, being unapologetically YOU, and using social media to serve—not just sell.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body actually needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental wellbeing all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

The Not For Lazy Marketers Podcast
Behind The Scenes Of My Costa Rica Retreat, How To Make Money An Easy Byproduct Of Your Purpose

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 6, 2025 41:47


In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

The Dan Nestle Show
Chaos, AI, and the Future of Work - with Emanuel Rose

The Dan Nestle Show

Play Episode Listen Later May 5, 2025 55:03


Is AI a miracle, heralding an age of invention, or the harbinger of a dystopian civilizational collapse? The rise of short-form video on social platforms - empowering creators, or undermining society? The only certainty these days is uncertainty. But for curious minds, that's precisely what makes it exciting. In this episode of The Trending Communicator, host Dan Nestle catches up with Emanuel Rose, CEO of Strategic eMarketing and author of Authentic Marketing in the Age of AI, Authenticity: Marketing to Generation Z,  The Social Media Edge, numerous e-books, and children's books.  As a storyteller, marketer, and dubbed by Dan as a Renaissance man, Emanuel brings a unique perspective to the discussion on AI, generational differences in technology adoption, and the future of communication. The conversation touches on the challenges and opportunities presented by AI in marketing and communications, with Emanuel sharing insights on how businesses can start integrating AI into their operations. They discuss the importance of maintaining human creativity in storytelling while leveraging AI tools, and the potential for AI to free up time for more meaningful pursuits. Listen in and hear about... Embracing chaos in an era of rapid technological change Generational differences in AI adoption and digital habits Leveraging AI for content repurposing and brand storytelling Automating mundane tasks to focus on creative pursuits Balancing screen time and digital detox for mental well-being Adapting communication strategies for Gen Z audiences Exploring the future of voice-activated AI assistants   Notable Quotes On Staying Curious: "I just, I follow the rabbit holes and that's kind of what I think is the joy of being a human. And we have access to so much information now, we can learn anything we want. And the secret is to stay curious." - Emanuel Rose [3:41 - 4:05] On Human Consciousness and Technology: "Our job is not to click buttons any more than it is to swing a hoe. Right. So we have to get out of our Cartesian framework." - Emanuel Rose [9:42 - 9:50] On Generational Differences in Technology Adoption: "The Z's just. They just absorb this stuff and, you know, and then, you know, they were all. All the way down to the alphas. Now they're. You know, they're like 8, 9, 10, that range. And so it's like they're going to absorb it in the same kind of way." - Emanuel Rose [17:23 - 17:35] On the Role of Humans in AI-Generated Content: "I think the human in the loop is the critical part of this. And it's kind of like, could I have my doppelganger, my video doppelganger, do all my zoom calls for me? Well, yeah, I can. I can do that now." - Emanuel Rose [40:25 - 40:35]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Emanuel Rose Emanuel Rose | Website Strategic eMarketing | Website Books by Emanuel Rose | Website Emanuel Rose | LinkedIn Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro: Embracing chaos and technological change 5:10 Rise of AI agents and retail-level automation 9:42 Philosophical approach to AI and human purpose 15:51 Generational differences in technology adoption 20:18 Managing screen time and digital detox 25:07 Lack of AI adoption in small businesses 30:39 The future of voice-activated AI assistants 35:42 Importance of effective AI prompting skills 40:25 Balancing AI capabilities with human values 45:18 Leveraging existing content with custom GPTs 49:59 Automating tasks to focus on creativity   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

The Not For Lazy Marketers Podcast
Embodied Leadership, Healing, and the Business Growth No One Teaches with Samson Odusanya

The Not For Lazy Marketers Podcast

Play Episode Listen Later May 2, 2025 148:52


In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

The Dan Nestle Show
Chaos, AI, and the Future of Work - with Emanuel Rose

The Dan Nestle Show

Play Episode Listen Later May 2, 2025 53:42 Transcription Available


Is AI a miracle, heralding an age of invention, or the harbinger of a dystopian civilizational collapse? The rise of short-form video on social platforms - empowering creators, or undermining society? The only certainty these days is uncertainty. But for curious minds, that's precisely what makes it exciting. In this episode of The Trending Communicator, host Dan Nestle catches up with Emanuel Rose, CEO of Strategic eMarketing and author of Authentic Marketing in the Age of AI, Authenticity: Marketing to Generation Z,  The Social Media Edge, numerous e-books, and children's books.  As a storyteller, marketer, and dubbed by Dan as a Renaissance man, Emanuel brings a unique perspective to the discussion on AI, generational differences in technology adoption, and the future of communication. The conversation touches on the challenges and opportunities presented by AI in marketing and communications, with Emanuel sharing insights on how businesses can start integrating AI into their operations. They discuss the importance of maintaining human creativity in storytelling while leveraging AI tools, and the potential for AI to free up time for more meaningful pursuits. Emanuel and Dan also examine the generational divide in AI adoption, particularly focusing on Gen X and Gen Z, and how different age groups approach new technologies. They consider the impact of screen time on younger generations and the potential long-term effects on communication skills and social interaction. Throughout the episode, Emanuel emphasizes the need for businesses to embrace change and automate processes to remain competitive. He shares practical advice on tools for automation and discusses the concept of "retail-level" AI agents that could revolutionize how we work. This episode offers valuable insights for communicators, marketers, and business leaders looking to navigate the rapidly changing technological landscape. Whether you're an AI enthusiast or skeptic, you'll find food for thought in this engaging discussion about the future of work, creativity, and human interaction in an AI-driven world.   Listen in and hear about... Embracing chaos in an era of rapid technological change Generational differences in AI adoption and digital habits Leveraging AI for content repurposing and brand storytelling Automating mundane tasks to focus on creative pursuits Balancing screen time and digital detox for mental well-being Adapting communication strategies for Gen Z audiences Exploring the future of voice-activated AI assistants   Notable Quotes On Staying Curious: "I just, I follow the rabbit holes and that's kind of what I think is the joy of being a human. And we have access to so much information now, we can learn anything we want. And the secret is to stay curious." - Emanuel Rose [3:41 - 4:05] On AI and Automation: "We're actually able to build, very simply build automations, which maybe not is really AI, but at least we're able to connect things via ZAP and via MAKE and some of these kind of activities." - Emanuel Rose [5:10 - 5:22] On Human Consciousness and Technology: "Our job is not to click buttons any more than it is to swing a hoe. Right. So we have to get out of our Cartesian framework." - Emanuel Rose [9:42 - 9:50] On Generational Differences in Technology Adoption: "The Z's just. They just absorb this stuff and, you know, and then, you know, they were all. All the way down to the alphas. Now they're. You know, they're like 8, 9, 10, that range. And so it's like they're going to absorb it in the same kind of way." - Emanuel Rose [17:23 - 17:35] On the Future of Voice Interaction: "We're very close. I'd say three months. We will have a complete voice activated operating system and be able to do probably 90% of our work by voice." - Emanuel Rose [33:15 - 33:23] On the Role of Humans in AI-Generated Content: "I think the human in the loop is the critical part of this. And it's kind of like, could I have my doppelganger, my video doppelganger, do all my zoom calls for me? Well, yeah, I can. I can do that now." - Emanuel Rose [40:25 - 40:35] On Automation and Work-Life Balance: "Well, I really am thinking about what I can automate. No matter how big of a string of activities, I want to automate all the stuff that is not creative so that I can spend more time playing my guitar and more time meditating and more time taking long walks and maintain the level of professional standards that I have." - Emanuel Rose [49:59 - 50:17] On the Chaos of Technological Change: "I'm enjoying the chaos of the moment. Now hang on. Easy does it. I'm not talking about foreign or domestic affairs or politics. I mean, we live in an age where we simply don't know what's coming. Great for curious people." - Dan Nestle [0:00 - 0:13] On the Potential of AI in Storytelling: "I think it comes down to storytelling, you know, and no, I mean, AI could tell a story. You give it a framework, right? Say, hey, I want you to follow this framework. But is there that innate capability There isn't yet to outpace humans or outdo humans in this idea of storytelling, whether it's creative storytelling or brand storytelling." - Dan Nestle [38:02 - 38:22]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Emanuel Rose Emanuel Rose | Website Strategic eMarketing | Website Books by Emanuel Rose | Website Emanuel Rose | LinkedIn   Timestamped key moments from this episode (as generated by Fireflies.ai)

Digital Velocity
Episode #77: Authentic Marketing Content in the Age of AI - Michael Katz

Digital Velocity

Play Episode Listen Later May 1, 2025 33:19 Transcription Available


In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Michael Katz, founder and CEO of Flowsend.ai, to discuss how brands can use authentic marketing content to drive growth. Michael shares his journey from enterprise software to launching Flowsend, a platform that helps brands turn conversations into content while preserving their unique voice. The conversation explores why authenticity and imperfection are critical in today's content marketing, how to overcome creative roadblocks, and what role AI should play in enhancing—not replacing—your storytelling. Michael breaks down actionable strategies for content creation, including leveraging long-form assets, empowering employees, and co-creating with customers. This episode is a must-listen for marketers looking to scale their content efficiently while staying true to their brand voice. www.flowsend.ai

The Not For Lazy Marketers Podcast
What Your Audience Wants Vs What They Need And How To Know This & Use It Strategically

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 30, 2025 20:48


Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

ReinventingPerspectives
Master Yourself & Lead Your Own Transformation with Special Guest, Larry Easto

ReinventingPerspectives

Play Episode Listen Later Apr 28, 2025 24:37


Send us a textIf you're ready to embark on your transformative journey on your terms, listen in. Larry Easto is a seasoned professional with over 40 years of experience in law, consulting, and coaching. In this episode, Larry shares insights on aligning personal values with business and life success, offering a roadmap for professionals seeking authentic transformation.​What You'll Discover:Strategies to align your personal values with your professional endeavours.Insights into the journey of reinvention and embracing new beginnings.The importance of authentic marketing in building meaningful connections.Practical tips for self-employed professionals to grow their service businesses.The role of mindset and resilience in navigating professional transitions

This is How We Create
132. The Creative's Guide to Sales Without Being Icky - Martine Severin

This is How We Create

Play Episode Listen Later Apr 25, 2025 31:18 Transcription Available


Do you feel uncomfortable with the sales process as a creative? In this candid mini-episode, Martine Severin tackles the topic many creatives dread: sales. Martine breaks down practical strategies for artists to sell their work authentically without feeling like "used car salesperson."  Chapters 00:00 Introduction to Creative Life 00:23 The Visibility to Sales Paradox 03:16 Understanding Sales for Artists 10:19 Building Community and Networking 14:00 Cultivating an Audience and Collectors 20:07 The Sales Process Explained 27:35 Transforming Sales Mindset Perfect for: Artists, photographers, designers, and creatives who feel uncomfortable with the sales process but want to improve their results. Danielle Chutinthranond: E28 Maria Bayer: https://members.mariabayer.com/2025-is/ Maria on Instagram KEEP UP WITH MARTINE: Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin. #CreativeBusiness #ArtSales #CreativeEntrepreneurship #SalesForArtists  

The Not For Lazy Marketers Podcast
Creating Impactful Content When You're Overwhelmed And Stuck In Comparison Traps

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 24, 2025 28:08


Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

The Doctor of Digital™ GMick Smith, PhD
Crafting Authentic Connections in an AI-Driven World Emanuel Rose Interview Episode #DCL The Doctor of Digital™ G. Mick Smith, PhD

The Doctor of Digital™ GMick Smith, PhD

Play Episode Listen Later Apr 24, 2025 29:40


Crafting Authentic Connections in an AI-Driven WorldPurpose of the Show: The purpose of the show is to transform your business and life with education and inspiration. I introduce busy people to trends in ideas and improving your life by highlighting authors you should know.First Paragraph: What does it take to stand out in a world where artificial intelligence shapes every click, post, and purchase? In his groundbreaking books, Authentic Marketing in the Age of AI, The Social Media Edge, and Authenticity-Marketing to Generation Z, Emanuel Rose offers a roadmap for businesses to forge genuine connections in a digital landscape dominated by algorithms. Join us as we dive into the art and science of authentic storytelling, exploring how Rose's strategies empower brands to resonate with audiences—from Gen Z to corporate executives—while staying true to their values.Second Paragraph: Emanuel Rose is a trailblazer at the nexus of marketing and technology, with over three decades of experience as a direct response advertising expert and the founder of Strategic eMarketing. Born on the West Coast, Rose has built a stellar reputation helping countless businesses achieve success through innovative content strategies and authentic storytelling. His books have garnered widespread recognition for their practical insights, earning praise from industry leaders for guiding marketers through the complexities of AI-driven campaigns and Gen Z's unique preferences. As a thought leader, Rose's work equips executives and entrepreneurs to harness employee advocacy, social media, and cutting-edge tools to elevate their brand's impact.Episode: In this episode, we'll unpack Emanuel Rose's vision for authentic marketing, diving into real-world strategies from his books to engage customers and build trust in an AI-saturated market. We'll explore how to craft campaigns that captivate Gen Z, leverage the power of the social CEO, and measure success in both B2B and B2C spaces. Drawing on Rose's expertise, we'll discuss actionable steps to create a marketing plan that blends authenticity with innovation, ensuring your brand thrives in today's digital age.Call to Action: By the end of this episode, you'll be inspired to rethink your marketing approach, and I encourage you to connect with Emanuel Rose to dive deeper into his transformative strategies. Grab your copies of his books today to unlock practical tools for building a brand that resonates. Reach out to Emanuel at Strategic eMarketing to start crafting your authentic story now!The Idea to Author Coach! https://www.facebook.com/groups/ideatoauthorcommunityHi there! Welcome to my page, where I help aspiring writers achieve their dreams of becoming published authors. My name is Mick, known online as The Doctor of Digital, and I'm thrilled to share my story with you.Growing up in a working-class family, I was surrounded by people who worked hard to provide for their families. My father was a factory worker, and my grandfather was a truck driver. Before that, our family had a long history of farming. But despite our humble beginnings, my parents were determined to break the cycle of poverty and create a better life for themselves and their children.My parents were the first in their respective families to graduate from high school, let alone college. In fact, other than a half-uncle, I was the first in my family to even attend college. And I was considered "not college material" by my teachers. But my parents instilled in me a love for reading, learning, and a strong work ethic, which helped me overcome the odds and achieve my academic goals.Throughout my academic journey, I wrote over 85 academic papers, earned three advanced degrees, including a PhD, and earned nine certificates in executive management, and educational technology. Not surprisingly, I became a professor, teaching 35 college-level courses. I even held leadership positions such as Campus Dean, Vice President, and Executive Director. But despite my many accomplishments, I never lost sight of my passion for writing.After years of writing and teaching, I decided to pursue my dream of becoming a published author. And when my first book was published as a novel, I followed that with a screenplay. Since then, I've written a non-fiction book, and I'm currently working on three more book proposals, on history, a book on music, and work-life balance, respectively. I am also active on three podcasts, have a voice talent, and am a favored speaker at conferences, sharing my expertise on educational technology. Regardless of your writing interests I can help.But my journey didn't come without its challenges. I faced many obstacles, including self-doubt, imposter syndrome, and the pressure to conform to societal expectations. However, I refused to let these challenges hold me back. Instead, I used them as opportunities to learn and grow, and to develop a growth mindset that has served me well throughout my career.As a book coach, I've had the privilege of working with many aspiring writers who are struggling to overcome their own challenges. And I've seen firsthand the transformative power of writing and storytelling. Whether you're a seasoned writer or just starting out, I believe that everyone has a story to tell, and that writing can be a powerful tool for personal growth and transformation.So, if you're ready to take your writing to the next level and achieve your publishing dreams, I invite you to join me on this journey. Let's work together to overcome your challenges, develop your writing skills, and bring your stories to life.Thank you for watching, and I look forward to working with you! Book a complimentary call now on my Calendy.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

The Not For Lazy Marketers Podcast
The Real Journey From Zero to $10k Months with Lisa Vee

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 17, 2025 86:31


In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

The Doctor of Digital™ GMick Smith, PhD
Crafting Authentic Connections in an AI-Driven World Emanuel Rose Promo Episode #DCXLVIII The Doctor of Digital™ G. Mick Smith, PhD

The Doctor of Digital™ GMick Smith, PhD

Play Episode Listen Later Apr 16, 2025 3:24


Crafting Authentic Connections in an AI-Driven WorldPurpose of the Show: The purpose of the show is to transform your business and life with education and inspiration. I introduce busy people to trends in ideas and improving your life by highlighting authors you should know.What does it take to stand out in a world where artificial intelligence shapes every click, post, and purchase? In his groundbreaking books, Authentic Marketing in the Age of AI, The Social Media Edge, and Authenticity-Marketing to Generation Z, Emanuel Rose offers a roadmap for businesses to forge genuine connections in a digital landscape dominated by algorithms. Join us as we dive into the art and science of authentic storytelling, exploring how Rose's strategies empower brands to resonate with audiences—from Gen Z to corporate executives—while staying true to their values.Emanuel Rose is a trailblazer at the nexus of marketing and technology, with over three decades of experience as a direct response advertising expert and the founder of Strategic eMarketing. Born on the West Coast, Rose has built a stellar reputation helping countless businesses achieve success through innovative content strategies and authentic storytelling. His books have garnered widespread recognition for their practical insights, earning praise from industry leaders for guiding marketers through the complexities of AI-driven campaigns and Gen Z's unique preferences. As a thought leader, Rose's work equips executives and entrepreneurs to harness employee advocacy, social media, and cutting-edge tools to elevate their brand's impact. In this episode, we'll unpack Emanuel Rose's vision for authentic marketing, diving into real-world strategies from his books to engage customers and build trust in an AI-saturated market. We'll explore how to craft campaigns that captivate Gen Z, leverage the power of the social CEO, and measure success in both B2B and B2C spaces. Drawing on Rose's expertise, we'll discuss actionable steps to create a marketing plan that blends authenticity with innovation, ensuring your brand thrives in today's digital age.By the end of this episode, you'll be inspired to rethink your marketing approach, and I encourage you to connect with Emanuel Rose to dive deeper into his transformative strategies. Grab your copies of his books today to unlock practical tools for building a brand that resonates. Reach out to Emanuel at Strategic eMarketing to start crafting your authentic story now!The Idea to Author Coach! https://www.facebook.com/groups/ideatoauthorcommunityHi there! Welcome to my page, where I help aspiring writers achieve their dreams of becoming published authors. My name is Mick, known online as The Doctor of Digital, and I'm thrilled to share my story with you.Growing up in a working-class family, I was surrounded by people who worked hard to provide for their families. My father was a factory worker, and my grandfather was a truck driver. Before that, our family had a long history of farming. But despite our humble beginnings, my parents were determined to break the cycle of poverty and create a better life for themselves and their children.My parents were the first in their respective families to graduate from high school, let alone college. In fact, other than a half-uncle, I was the first in my family to even attend college. And I was considered "not college material" by my teachers. But my parents instilled in me a love for reading, learning, and a strong work ethic, which helped me overcome the odds and achieve my academic goals.Throughout my academic journey, I wrote over 85 academic papers, earned three advanced degrees, including a PhD, and earned nine certificates in executive management, and educational technology. Not surprisingly, I became a professor, teaching 35 college-level courses. I even held leadership positions such as Campus Dean, Vice President, and Executive Director. But despite my many accomplishments, I never lost sight of my passion for writing.After years of writing and teaching, I decided to pursue my dream of becoming a published author. And when my first book was published as a novel, I followed that with a screenplay. Since then, I've written a non-fiction book, and I'm currently working on three more book proposals, on history, a book on music, and work-life balance, respectively. I am also active on three podcasts, have a voice talent, and am a favored speaker at conferences, sharing my expertise on educational technology. Regardless of your writing interests I can help.But my journey didn't come without its challenges. I faced many obstacles, including self-doubt, imposter syndrome, and the pressure to conform to societal expectations. However, I refused to let these challenges hold me back. Instead, I used them as opportunities to learn and grow, and to develop a growth mindset that has served me well throughout my career.As a book coach, I've had the privilege of working with many aspiring writers who are struggling to overcome their own challenges. And I've seen firsthand the transformative power of writing and storytelling. Whether you're a seasoned writer or just starting out, I believe that everyone has a story to tell, and that writing can be a powerful tool for personal growth and transformation.So, if you're ready to take your writing to the next level and achieve your publishing dreams, I invite you to join me on this journey. Let's work together to overcome your challenges, develop your writing skills, and bring your stories to life.Thank you for watching, and I look forward to working with you! Book a complimentary call now on my Calendy.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

The Not For Lazy Marketers Podcast
Current Marketing Predictions From The Front Lines - AI, Standing Out From The Noise & Shortening Your Customer Journey

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 15, 2025 22:10


What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

BE the Sought-After Entrepreneur Podcast
Beyond Polarizing Content: Authentic Marketing That Unites Rather Than Divides

BE the Sought-After Entrepreneur Podcast

Play Episode Listen Later Apr 15, 2025 39:00 Transcription Available


Ever caught yourself writing marketing content that subtly puts down other approaches to make yours shine brighter?That nagging feeling you get afterward might be trying to tell you something important.In this thought-provoking episode, I reveal why the "put a stake in the ground" marketing advice we've all been taught might actually be keeping us trapped in an exhausting cycle of opposition, and how I discovered a more powerful alternative that feels genuinely authentic.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why creating content from what you value is more powerful than defining yourself by what you reject.How staying in "orbit" around what you reject keeps you in a constant state of opposition and resistance.The subtle ways polarizing content can unintentionally put others down while attempting to elevate ourselves.Why innovation comes from understanding what's happening in your industry without being pulled into battle against it.How to recognize when your marketing message doesn't feel aligned with your authentic self.The freedom that comes from creating from a blank canvas of possibility rather than fighting against the status quo.Why acknowledging the complexity and nuance in different approaches creates more inclusive marketing.How to differentiate yourself authentically without suggesting your way is the "right" or "only" way.The energetic difference between "fighting against" and "fighting for" something in your business messaging.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.>>>https://creativelyowned.com/offer-architect

The Better Than Rich Show
From Invisible to Impactful — Amber Vilhauer on Authentic Marketing, Book Writing & Finding Alignment | The Better Than Rich Show Ep. 206

The Better Than Rich Show

Play Episode Listen Later Apr 15, 2025 47:01


EDUCATED EMPOWERED INSPIRED
#125 Refresh Your Brand with AI in 10 Minutes

EDUCATED EMPOWERED INSPIRED

Play Episode Listen Later Apr 14, 2025 15:41


10-Minute Tactic to Simplify Your MessagingFeeling like your brand doesn't reflect where you are anymore? You don't need a full rebrand—you just need a refresh. In this quick episode, I'm walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.Key Takeaways:Why your brand might feel “off” in a new seasonHow to prep ChatGPT so it speaks in your voice4 simple prompts to refresh your brand messagingWhat to update first if you're feeling stuck

The Not For Lazy Marketers Podcast
Walking Away From A 7-Figure Business, Healing The Addiction To Doing And A Real Conversation For Female Breadwinners with Jenn Kennedy

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 10, 2025 96:43


If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

The Not For Lazy Marketers Podcast
What I'm Currently Struggling With Right Now In Life And Business & My Solutions

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 8, 2025 28:36


If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

Prosperous Coach Podcast
329: How Your Life Challenges Are a Clue to Your Best Coaching Niche

Prosperous Coach Podcast

Play Episode Listen Later Apr 8, 2025 8:00


Find the full transcript for this episode and those POWERFUL 6 Questions at ProsperousCoach.com/329Are you worried your mistakes in life hurt your credibility as a coach?I get that — it's certainly a concern I had that held me back.Most of my VIP clients share early on in our work together the fear that their failures in life will turn away potential coaching clients.There's a feeling you need to be perfect, right?And, 15 years or more ago, that might have been somewhat true in business.But, thank you Brene Brown, vulnerability and truth telling is attractive and also makes life easier.In Episode 328, where I interviewed Leslie K. Wang about her successes with attracting coaching clients, she mentioned how important it is to be a 3-dimensional person when posting online or in content, such as a podcast.I agree. Being real helps you attract your most ideal clients.So, why not actually leverage your personal story into your coaching niche? Reveal the many pitfalls that lead you to where you are now.Let's dig into how your personal story works in your favor.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

The Not For Lazy Marketers Podcast
700: Your Questions Answered LIVE -- Raw, Unfiltered AMA -- Embodied CEO Podcast Is Here!

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 3, 2025 80:00


On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Build Your Digital Community
Overcoming The ‘Connection Crisis' with Authentic Marketing feat. Alex Cattoni

Build Your Digital Community

Play Episode Listen Later Apr 3, 2025 36:23 Transcription Available


Send me a text!Overcoming The ‘Connection Crisis' with Authentic Marketing feat. Alex Cattoni In this episode of Community, Kristina is joined by Alex Cattoni, founder of Copy Posse and an expert copy writer and marketer with over a decade of experience. Together they are talking about why an authentic personal brand is essential to the success of your small business. With more content being put out than ever before, busier schedules and AI, we're in a connection crisis. People want to authentically connect with you, your brand, and your mission. Maybe your marketing output isn't the problem, it's your authenticity.  If you're looking to build a brand that stands out without losing your authenticity, this episode is your next step! Connect with Alex: InstagramWebsiteYouTubeLinkedInPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Only Fee-Only
#123 - Stop Sucking on Video: Authentic Marketing for Financial Advisors with Katie Braden, CFP®

Only Fee-Only

Play Episode Listen Later Apr 3, 2025 24:06 Transcription Available


Struggling to connect with clients through video?Katie Braden, founder of Advisor Video Marketing, says most advisors are overthinking it. With a background in photography and as a CFP, she's helped advisors use simple, authentic videos to build real connections.Forget fancy production. Katie once shot a quick 42-second iPhone video in the dark and wind—and it got over 167,000 views. Why? Because people connect with real, not perfect.She recommends short, personal videos—like 45-60 seconds for follow-ups, birthday messages, or thank-yous. It's an easy way to show you care.Katie gets the challenges advisors face and has built a system that uses video throughout the client journey—marketing, onboarding, service, even internal updates. Her 12-week workshop helps you set up, create content, and get confident on camera.The big takeaway? Video isn't just about marketing—it's about building trust. A short, thoughtful video can make a big impression.Katie's Social:https://www.linkedin.com/in/katieabraden/x: @KatieABradenMusic in this episode was obtained from Bensound.

The Not For Lazy Marketers Podcast
699: The 4 Phases Of A Million Dollar Live Launch

The Not For Lazy Marketers Podcast

Play Episode Listen Later Apr 2, 2025 14:11


Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

The Not For Lazy Marketers Podcast
698: 3 Things I'm Implementing Right NOW In My Own Business

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 31, 2025 19:16


In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

Shiny New Clients!
Authentic marketing doesn't POKE pain points... Do this instead (with messaging expert Joanna Ingram)

Shiny New Clients!

Play Episode Listen Later Mar 31, 2025 21:14 Transcription Available


There's not just one way to sell. There's not just one way to market. But if you've ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick.Today I'm joined by messaging expert and all-around brilliant woman, Joanna Ingram, for a real chat about what it means to market your business with integrity and attract clients you actually want to work with..Joanna left a 20+ year career in advertising and now helps entrepreneurs use feminine messaging to call in soul-aligned clients, without burning themselves out or resorting to agitating pain points.This one's for the entrepreneurs who want ease, resonance, and results (without sacrificing your values).We talk about:Why it's important to notice when certain clients drain your energy (and how to shift who you attract)Why agitating pain points can backfire and what to do insteadThe shift from “convincing” to calling inWhy working in integrity actually leads to better clients, better results, and a business you aren't tempted to burn to the ground.“We want to work with clients who… are fully invested and trust that you're the most perfect fit to help them… we call that desire-based marketing.” – Joanna Ingram

Windowsill Chats
The Heart of Email Marketing: Jessica Suggs on Writing That Connects and Builds Trust

Windowsill Chats

Play Episode Listen Later Mar 26, 2025 69:11


Margo is joined by talented writer, editor, and marketing strategist Jessica Suggs. With 19 years of experience in copywriting and a background as Director of Media Services for a top faith-based media agency, Jessica brings a wealth of knowledge about the enduring power of email marketing. These days, she helps entrepreneurs and authors craft messages that sound like them—with services spanning from brand voice development to full-scale book editing and publishing support. As a wife, mom of two, and creative business owner, Jessica is no stranger to balancing big ideas with real-life connection. Margo and Jessica discuss: Why email is still one of the most powerful marketing tools How to develop and maintain a strong, authentic brand voice The magic of welcome sequences and consistent, heartfelt communication Transitioning from a corporate career to creative entrepreneurship Building connection and community through words How AI can enhance—not replace—human messaging Tips for balancing work, creativity, and motherhood The value of mastermind groups and creative support systems Get 50% off your Flodesk Subscription by visiting www.flodesk.com/c/tantaustudio Join the Greater Goods Alliance: A small group virtual mentorship, mastermind community, and in-person retreat for product-based business owners with Lisa Congdon & Emily McDowel (Applications Closing 3/28) https://thegreatergoodsalliance.com/ Connect with Jessica: www.jessicasuggsmarketing.com https://www.facebook.com/jessicasuggsmarketing https://www.instagram.com/jessicasuggsmarketing/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

IEDA Podcast
Stephanie Smith: Wildly Effective Ways to Ignite More Sales

IEDA Podcast

Play Episode Listen Later Mar 21, 2025 34:25


Your customer is on a journey – are you helping or hindering their progress toward a sale with you? In this month's episode, our guest tells you how to attract more equipment shoppers to your business and clear the speed bumps that cause them to go somewhere else. The first thing Stephanie Smith, founder of The Grind Marketing Collective, wants you to know is that marketing doesn't have to be hard or expensive. She's going to help you tackle your marketing stumbling blocks and provide you with simple tips that produce shockingly effective results. Best of all, you've already got the most powerful tool in your back pocket: that's right, your phone. Among her many insights: Ditch the notion that only polished, perfect, and pricey videos should be on your social sites. Instead, adopt a more authentic approach that makes you, your sales team, and your equipment business more believable and trustworthy. Pull up a chair and watch your dread of digital marketing morph into confidence and excitement. Just be yourself, tell your stories, give customers the fast answers they want, and show them how easy it is to do business with.   Connect with Stephanie: Grind Marketing Collective Website LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events Produced By: Social Chameleon

The Not For Lazy Marketers Podcast
697: Your Marketing Ecosystem & Why You Can't Survive Today Without It

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 19, 2025 23:03


Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

The Mind Of George Show
Entrepreneurship Unfiltered: The Truth About Success, Identity & Scaling with Josh Jurkovich

The Mind Of George Show

Play Episode Listen Later Mar 14, 2025 78:08


Entrepreneurship is one of the hardest sports in the world, yet most people step onto the field without a playbook. But what if success wasn't about having all the answers, but about becoming the person who can handle them?In this episode, Josh Jurkovich flips the script and interviews George Bryant on the realities of entrepreneurship—from setting massive goals and failing to hit them to breaking free from outdated business models and limiting beliefs.If you've ever felt like you're chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.What You'll Learn in This EpisodeWhy most entrepreneurs struggle to hit their goals and what to do insteadThe real cost of coaching—and why most people don't realize what they're signing up forHow to align your identity with your business successThe comparison trap—why it's keeping you stuck and how to break freeWhy relationships will always matter more than revenueHow to build a business with heart—balancing authenticity, empathy, and integrityThe mindset shifts that separate struggling entrepreneurs from thriving onesKey Takeaways✔️Your identity, not your strategy, determines your business growth.✔️The hidden cost of coaching—most people don't realize what they're actually signing up for.✔️Comparison keeps you stuck—learn how to shift from competition to inspiration.✔️Success isn't about tactics—it's about becoming the person who can execute.✔️Integrity, authenticity, and relationships will define your long-term success.✔️The best businesses are built on connection, not just conversion.Timestamps[00:00] – Introduction: The hardest sport in the world—entrepreneurship[02:00] – How Josh & George met and the impact of their work together[06:30] – The trap of setting massive business goals without a clear path[10:00] – Why most coaching programs fail to deliver real transformation[14:00] – The power of identity: Becoming the person who can handle success[18:30] – The comparison trap: Why we get stuck and how to escape it[24:00] – Building a business with heart—the key to long-term fulfillment[30:00] – The masculine & feminine approach to leadership and personal growth[36:00] – How your values dictate your business success[45:00] – Why relationships will always outperform marketing tactics[50:00] – Closing thoughts: Integrity, faith, and the real secret to winningChoose Your Next StepsLet us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh's website here.Special Invitation: Join the Next Event!Want to go deeper into identity, leadership, and scaling your business with heart?Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.Spots are limited—secure yours NOW

The Mind Of George Show
When Your Actions Don't Match Your Words

The Mind Of George Show

Play Episode Listen Later Mar 10, 2025 42:07


Your actions are already telling the truth—the only question is, are you ready to listen?Most entrepreneurs think success comes from strategy, marketing, and sales tactics, but I've learned the hard way that if your words and actions don't align, it doesn't matter what you do.In this episode, I dive deep into the biggest bottleneck in business: misalignment. I'm sharing hard-hitting truths, personal stories, and a powerful exercise that will help you get unstuck and start building a business that truly feels right.What You'll Learn in This Episode:The four “golden handcuffs” that keep entrepreneurs trappedWhy success without alignment will always feel emptyHow to spot the hidden gaps between what you say and what you actually doA simple audit that will instantly show you where you're out of integrityThe fastest way to unlock real freedom in your business and lifeIf you've ever felt like you're grinding endlessly but still feel stuck, this episode is for you. Let's break free. Key Takeaways✔️Your business is always a reflection of you. If something isn't working externally, it's because something is off internally.✔️Success without alignment is a prison disguised as an achievement.✔️Every time you ignore that inner voice, you tighten the golden handcuffs keeping you stuck.✔️Most entrepreneurs don't burn out from effort—they burn out from living out of integrity with themselves.✔️The only real security you have in life is your integrity. Everything else is an illusion.Timestamps[00:00] – The truth about success that no one talks about[02:00] – Why misalignment is the #1 reason entrepreneurs struggle[06:30] – My personal story: How I built a business I hated and almost lost everything[10:00] – The four “golden handcuffs” that trap entrepreneurs[14:00] – How to spot misalignment before it destroys your business[18:30] – The simple audit that reveals where you're out of integrity[24:00] – How to rebuild your business in a way that actually works for YOU[30:00] – Your challenge: Identify ONE area where you're out of alignment and fix itChoose Your Next Steps:For the next few days, I want you to become a curious detective in your own business:Write down everything you say you stand for—your promises, mission, and values.Track every action you take in your business—every post, email, client call, and decision.Compare the two lists—do they match, or are there gaps?Choose one area where you're out of alignment—and take one action to fix it this week.I'd love to hear what you discover. Send me a DM on Instagram or tag me @itsgeorgebryant in a post with your biggest takeaway.Special Invitation: The Montana Event!Want to go deeper into alignment, identity, and scaling your business in a way that feels right? This is your chance to break through limiting beliefs, refine your business, and start operating in full alignment. Join the Montana Event!Spots are limited—secure yours now HERE.Resources mentioned in the episode:Work With Me – Ready to build a business that aligns with YOU? Apply for private coaching here.Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.

UNOMOSS Podcast
How to Sell When You Feel Insecure

UNOMOSS Podcast

Play Episode Listen Later Mar 5, 2025 20:45


Struggling to show up online because you don't feel “qualified” enough? You're not alone. It's tough to sell skincare when you have breakouts, offer business services with no clients, or promote wellness when your own health isn't perfect. But here's the truth—your audience doesn't need perfection. They need YOU.In this episode, I'm breaking down exactly how to create content and sell confidently, even when you feel like a work in progress. We'll cover:✅ Why transparency builds trust and connection✅ How to educate your audience instead of just selling✅ The power of positioning yourself as a guide, not a guru✅ How documenting small wins builds credibility and momentumIf self-doubt has been keeping you stuck, this episode will shift your mindset and give you the tools to show up authentically—starting NOW.Hit play and let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

The Not For Lazy Marketers Podcast
696: A Critical Shift I'm Noticing In All Marketing Strategies Today

The Not For Lazy Marketers Podcast

Play Episode Listen Later Mar 4, 2025 17:15


There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

Telecom Reseller
Brand Therapy: A New Approach to Authentic Marketing with Jamie Schwarz, Podcast

Telecom Reseller

Play Episode Listen Later Feb 27, 2025


"Every purchase is emotional—whether it's B2B, B2C, or B2B2B," says Jamie Schwarz, founder of BrandTherapy.coach. In a conversation with Doug Green, publisher of Technology Reseller News, Schwarz explains how brand identity, authenticity, and emotional resonance shape purchasing decisions—even in highly technical industries. What is Brand Therapy? Schwarz, a former creative director at major NYC ad agencies, discovered that traditional branding strategies often led to hypocrisy—brands saying one thing but doing another. Instead of just creating aesthetic identities and taglines, he developed Brand Therapy, a coaching-based approach that helps businesses: Define their true mission & purpose – Ensuring their branding aligns authentically with their business values. Develop a “brand voice” – Creating an internal dialogue that guides decision-making across all departments. Maintain continuous product-market fit – Positioning the brand as an evolving entity that stays relevant as customer needs change. "Your brand should act as your Chief Purpose Officer—guiding decisions, messaging, and product evolution," says Schwarz. B2B Branding: More Important Than Ever Many believe branding is less relevant in the B2B world, especially for companies selling complex technology solutions like UCaaS, CPaaS, and cloud services. However, Schwarz challenges this assumption, explaining that even engineers and technical buyers make emotional purchasing decisions. "B2B sales have changed. Buyers do their own research now, often using AI. If your brand isn't actively shaping the conversation, AI will do it for you," Schwarz warns. Trust & Security – Buyers need to feel safe about their decisions, especially in critical technology investments. Personal Pride – Decision-makers want credit for bringing in the best solution to their company. Relational Media – The rise of AI-powered customer interactions means brands are always in conversation—whether they realize it or not. Conversational AI: The Brand Voice You Didn't Know You Had One of the most overlooked branding challenges today is AI-powered customer interactions. Many companies deploy AI chatbots without realizing they are creating a persistent brand voice. "AI is your brand voice—whether you planned for it or not. Companies must proactively define how they want to sound, feel, and interact," says Schwarz. Every AI-driven conversation is an interaction with your brand. The brand's “tone of voice” now lives in automated conversations. Companies must align AI, sales, and marketing messages to maintain trust. Shifting the Focus: Selling Benefits, Not Features For marketing teams preparing their big 2024 and 2025 product announcements, Schwarz offers a critical mindset shift: Don't announce what your product does. Announce how it helps the customer. Avoid technical jargon—highlight how the solution will make the buyer's life easier. Tell a story where the customer is the hero, not the brand. "Your big announcement is not about you. It's about how the customer benefits. Frame it that way, and you'll make a bigger impact," Schwarz advises. Brand Therapy: A Coaching Approach to Branding Unlike traditional branding agencies that focus on external storytelling, Brand Therapy takes a coaching-based approach, guiding businesses through deep brand exploration. Sessions with brand stewards to define mission, purpose, and voice. Long-term alignment to ensure brand authenticity. Tactical advice on messaging, sales enablement, and AI integration. "Don't just tell a story. Live it. Your brand needs to be authentic in action, not just in messaging," says Schwarz. Learn More About Brand Therapy www.BrandTherapy.coach #Branding #Marketing #AI #UCaaS #CPaaS #CustomerExperience #Sales #TechnologyMarketing #B2BMarketing #EmotionalBranding #BrandTherapy

The Not For Lazy Marketers Podcast
695: Learning This Made Me Millions Of Dollars (And A Happier Version Of Myself)

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 25, 2025 22:24


Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

YAP - Young and Profiting
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | E339

YAP - Young and Profiting

Play Episode Listen Later Feb 24, 2025 53:50


When Adam Schafer launched Mind Pump, the fitness space on social media was flooded with fake success and viral fame. But he chose loyalty over hype by helping a few people deeply, replying to every DM, and turning down quick brand deals to protect his audience's trust. That approach built Mind Pump into a multi-million-dollar business, with brands now lining up to work with them. In this episode, Adam shares his top social media marketing tips for entrepreneurs and content creators, why organic sales win, and how putting your audience first drives lasting business growth. In this episode, Hala and Adam will discuss:  (00:00) Introduction (01:00) The Power of Authentic Marketing (02:12) Building Loyalty on Social Media (05:29) Why Organic Sales Beat Paid Ads (08:49) Scaling by Listening to Customers (11:54) Email vs. Social Media Marketing (15:39) Tailoring Content for Every Platform (19:14) Surviving YouTube's Tough Audience (21:20) Online Growth Strategies for Entrepreneurs (25:03) Why Mind Pump Refused Sponsors at First (28:13) Building Trust and Value in Advertising (32:11) Protecting Your Brand in Online Marketing (35:18) Boosting Productivity with Fitness Adam Schafer is the co-founder of Mind Pump Media, a multi-million-dollar fitness brand and podcast. Growing up with childhood trauma, including the loss of his biological father to suicide, Adam developed resilience and leadership early on. Starting with a lawn-mowing business and later working as a fitness trainer, he co-founded Mind Pump, growing it into one of the top fitness podcasts and companies from the ground up. Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting     RobinHood - robinhood.com/gold  Factor - factormeals.com/profiting50off   Active Deals - youngandprofiting.com/deals   Resources Mentioned: Mind Pump's Website: mindpumpmedia.com/free-resources  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast.

The Not For Lazy Marketers Podcast
694: Defining This Will Improve Your Marketing Drastically

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 18, 2025 19:28


What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.

The Not For Lazy Marketers Podcast
693: What To Do If Lead Quality Is A Problem In Your Marketing

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 11, 2025 23:50


If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

Let's Talk Business
The Art of Adaptation with Yoel Judowitz

Let's Talk Business

Play Episode Listen Later Feb 10, 2025 36:40


In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success. Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands. What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market. Panda Doc storytribemedia.com Yoel's Links 04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great Day Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired. Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel's journey from YJ Studios to managing a team for illustration. Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies. Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books. Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.  

Personal Injury Marketing Mastermind
308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads

Personal Injury Marketing Mastermind

Play Episode Listen Later Jan 16, 2025 21:24


When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth. We discuss: Landing a multi-million dollar case months after opening her firm Building a dream team through intentional hiring and culture Leveraging attorney associations for referrals and growth Serving underrepresented communities while scaling a successful practice Why authentic marketing beats forced networking every time Guest Details Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice. Laura Ramos James: LinkedIn, Instagram  Ramos James Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  05:02 Building the Dream Team Through Trial and Error  06:33 Personal Journey into Personal Injury Law  09:10 Marketing Break: Personal Injury Lawyer Marketing Book  10:14 Community Engagement & Authentic Marketing  12:57 Leveraging Attorney Networks & Professional Associations  15:09 Creating Impact in Underserved Communities  16:27 Daily Practices for Success & Closing Thoughts