Podcasts about right over

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Best podcasts about right over

Latest podcast episodes about right over

Pod of Orcas: Saving Southern Resident Killer Whales
12. Searching for the Rarest Whale in the World, w/ Kevin Campion

Pod of Orcas: Saving Southern Resident Killer Whales

Play Episode Listen Later May 3, 2023 41:53


Our guest today is Kevin Campion, founder of Deep Green Wilderness and a board member for the SeaDoc Society. In this episode we talk about the North Pacific Right Whale. Kevin and his crew have made an excellent new film called Right Over the Edge—all about their search for this elusive and severely endangered species, which used to number in the 10s of thousands and now is down to about 30.  The SeaDoc Society will be hosting a free screening of the movie on Orcas Island on the evening of Thursday May 18th at the SeaView Theatre. That event marks the in-person return of our popular Ocean Night series. Put it on your calendar and join us! Become a Tidepooler and help support this show's creation: seadocsociety.org/donate RIGHT WHALE RESOURCES Right Over the Edge film - https://www.rightwhalefilm.com/ Right Whale Website - https://www.northpacificrightwhale.org/ Deep Green Wilderness - https://www.deepgreenwilderness.com/ Rate, review and share the podcast to spread the word. Get our free monthly newsletter at ⁠seadocsociety.org/newsletter⁠. Facebook:⁠ facebook.com/seadocsociety⁠ Instagram:⁠ Instagram.com/seadocsociety⁠ Twitter:⁠ twitter.com/seadocsociety

searching whales rarest orcas island kevin campion seadoc society right over
The Drive Home with Herbie and Josh
116: FULL SHOW - Over Packers! The Weather Game & Herbie Was Caught In The Shower!

The Drive Home with Herbie and Josh

Play Episode Listen Later Sep 30, 2021 36:42


On Today's Show -  Herbie shower mishap The Price is Right  Over packers  Yeah Nah  The weather game  Scomo's gift  What did the fuel cost? The Ad Game  Albino Family

The Drive Home with Herbie and Josh
116: FULL SHOW - Over Packers! The Weather Game & Herbie Was Caught In The Shower!

The Drive Home with Herbie and Josh

Play Episode Listen Later Sep 30, 2021 36:42


On Today's Show -  Herbie shower mishap The Price is Right  Over packers  Yeah Nah  The weather game  Scomo's gift  What did the fuel cost? The Ad Game  Albino Family

Heucks Retreat
The Potter’s Right Over the Clay III

Heucks Retreat

Play Episode Listen Later Feb 24, 2019


Bro. Ken Parvin | Romans 9:14-24 Sunday Morning The post The Potter’s Right Over the Clay III appeared first on Heucks Retreat.

romans bro right over
Heucks Retreat
The Potter’s Right Over the Clay II

Heucks Retreat

Play Episode Listen Later Feb 17, 2019


Bro. Ken Parvin | Romans 9:14-24 Sunday Morning The post The Potter’s Right Over the Clay II appeared first on Heucks Retreat.

romans bro right over
Heucks Retreat
The Potter’s Right Over the Clay

Heucks Retreat

Play Episode Listen Later Feb 10, 2019


Bro. Ken Parvin | Romans 9:14-24 Sunday Morning The post The Potter’s Right Over the Clay appeared first on Heucks Retreat.

romans bro right over
MFGCast
An MFGCast Interview with Hayley and Veronica from Storybrewers about Alas for the Awful Sea

MFGCast

Play Episode Listen Later Jan 25, 2017


In this episode, Kurt talks to Hayley and Veronica from Storybrewers about their upcoming Kickstarter for the amazing Alas for the Awful Sea! What would you do if you lived on the sea and perils were around every corner? Fueled by Apocalypse World, this RPG has a background and theme that seasoned veterans and new players alike can sink their teeth into. After you check out this, make sure to head RIGHT OVER to Kickstarter to help fund this great game by getting the PDF, Softcover or Hardcover books! Thanks for listening! http://mfgcast.com/wp-content/uploads/2017/01/Episode_111_Final.mp3

kickstarter rpg fueled alas hardcover apocalypse world softcover storybrewers awful sea right over mfgcast
Uncensored Growth - Online Marketing & Business Strategies
#13 - Get more customers and triple conversions... consistently

Uncensored Growth - Online Marketing & Business Strategies

Play Episode Listen Later Jan 12, 2017 13:40


In episode #13 Wilco talks about the importance of consistency in your business. Time Stamped Show Notes: 00:43: ConnectExplore, it's one of the new products that we just launched for Connectio.io 01:16: There is actually one thing that helped us a lot to get more affiliates on board for this one, to get a higher conversion on the sales page. 02:37: What I think helped this a lot over the last couple years is one thing and that is consistency. 04:06: It's a trap, right? You're always going after the next thing. 04:49: UpViral is our viral referral platform and Connectio.io is a suite of various Facebook ad tools. 04:54: The first tool that we created inside of Connectio.io was actually ConnectAudience. 05:56: The things they deliver are actually a great value for what you pay, right? 06:22: Over the years we've shown to our customers, our affiliates, to partners and people around us that this is what we do, and we're sticking to it. 07:07: The reason why they promote it is because they believe in what I do. 07:42: Just by doing the same thing consistently it's going to help you so much. 08:55: I'm a bit of a freak when it comes to customer support. 09:20: That helps me to understand them better, understand our customers better. 09:52: I've actually replied to over 1600 emails, which is insane. 10:22: The whole team is always striving to the best kind of rates of our support. 10:40: We want to make sure we make our people happy. 11:42: Keep on doing it, don't give up after a couple months, but just keep on doing it because only after a while are you going to get that tipping point where everything else becomes easier. Transcription: Hey there it's Wilco de Kreij here and while I'm recording this we just got out of a product launch for Connect Explorer. That basically means that right now I desperately, desperately need some sleep, but obviously that's not what we're going to talk about. If you've been following me then you probably saw some emails about it as well, ConnectExplorer, it's one of the new products that we just launched for Connectio, you can check it out at Connectio.io. What we did is we had a big product launch in which we had a special offer for the first couple of days and we then besides just sending it out to our own existing email list and through our own existing customers, we also invited a bunch of affiliates to promote it, so you know they can actually send it out to their audience as well so that we can actually get a lot of people at the same time all checking out this introduction offer and hopefully get access to it. Now there is actually one thing that helped us a lot that we've been doing over the last couple of years already actually which helped us a lot to get more affiliates on board for this one, to get a higher conversion on the sales page. To get more people to actually purchase, but also for example to get more people to actually take us up on our web sale, because after people got access to ConnectExplore we had an up sale offer so that you can actually get access to that as well. There is something we did over the last year, two years or so, maybe even longer but at least definitely the last two years that has helped those on all of these things and all together, like I'm not going to share any numbers, I'm not a big fan of that, but the launch went really, really well, above expectations, and I'm just super grateful for my team and all of the customers that actually got access to it, but also for all the affiliates who were kind enough to promote ConnectExplore to their audience. Just super happy, super grateful, and that's why I'm shooting this quick podcast for all of you while we just got out of the trenches. I'm obviously still super busy with the launch and all the work that's involved with it, but I just wanted to touch base with my podcast crew, which you are one if you are listening to this right now to sort of give you the backstory of this. What I think helped this a lot over the last couple years is one thing and that is consistency. Just consistency, consistently doing something that you believe in. I mean, I'm not sure about you but I'm subscribed to quite a few email lists from all kinds of marketers, and one of the things that I noticed is that a lot of people, they just jump from one thing to the next, right? For example this day they do some kind of product launch for a sort of product, and then I don't know, it's the best thing ever. Right? It's the best ever like, ever, ever, right? Then two months go by and then they promote something else and then that thing is actually the best thing ever, like ever, ever right? And maybe there's even a huge overlap. Then if you then go back to that first product, is it still being updated? Do you still have people working full time on that adding features and what not? No, because now the new thing is the new thing, right? That just does not make any sense to me. I mean, what ... at what point in time did we actually think that that was a good idea to just start over every single time. Now, granted I'm not going to lie, I've been there, right? I've had various product launches in the past where you know, I just did a launch and then six months later I had another product coming out, and that was sort of like the routine for a while. At some point, I saw the light, that's not going to work, it's a trap, right? You're always going after the next thing. There is no real world business that works that way, right? It's not like BMW is going to create a car and then after a year they're going to say, "You know what, we're going to get rid of all the cars, now we're just going after motorcycles," and then after a year like ... it doesn't work like that. You want to keep on adding. It's fine to add new products, to launch new products, but you should always ... it should be added on top of your whole whatever you're doing, instead of just replacing the old stuff, right? What we've been doing over the last two years or so is we've been focusing on two platforms and two platforms alone, which is UpViral and Connectio. Viral is our viral referral platform and Connectio is a suite of various Facebook ad tools. The first tool that we created inside of Connectio was actually Connect Audience. We haven't launched that to the public first, but we actually started building that in February 2015, so almost two years ago. We still ... We're updating it continuously, we have people on top of it. For example at UpViral, we started that even earlier actually. We have three developers working on it full time. Why? It's not that we want to launch something and then just forget about it. We want to keep on adding things on top of it, we want to keep on building. Now the thing is when you start out doing that, obviously I have a lot of, I don't want to call them competitors but other people in the marketplace who are also creating tools and software, right? Because they usually don't really ... a lot of ... like no offense but a lot of people they build something and they don't really continuously add features, continuously improve it or they don't really have good support or whatever, and because of that they are able to deliver things sometimes for a lower price than we do, right? The things they deliver are actually a great value for what you pay, right? Not going to lie about that, it’s a great offer, but for us in the beginning, it can sometimes be hard to sort of compete with that because someone who is brand new, they're going to see two products and yeah, well this one is price x and this one is price y, why would I pay more for this? From the outside they might even look sort of similar. Right? Over the years we've shown to our customers and to our affiliates and to partners and people around us that this is what we do, and we're sticking to it. It's not like, "Oh yeah, we're going to do this for a long time," and then six months later we're focusing on something else. No, we said this is what we're going to focus on, and six months later, a year later, we're still doing it, we're still, you know we're not changing, this is what we do and what our long term vision is. Just by doing that consistently it just gives so much trust to the people around you to the partners and to customers as well or potential customers. I mean we even saw, I was talking to various affiliates, they literally told me that the reason why they promote it is because they believe in what I do. So someone said actually that he has been following me for a while but initially he didn't want to promote my products to his audience because he wasn't sure whether we were going to be around. We have the long form sales pages, right? We have very long sales pages, so for some people that seems a bit off, it's like all the marketers are doing that, so it must be something that you know ... you must be like all the other marketers who are just going to continue and run off and do something else, right? It took them a while to realize that. Just by doing the same thing consistently it's going to help you so much. I think that goes for a lot of my customers as well, right? I see a lot of people, they just do one thing and if it doesn't work out, then they go to the next thing. They're going to try something else, but what I realized and it took quite a few years to realize it actually is that usually there is somewhere along the line there is a tipping point, at which point initially it's really hard to get something off the ground, right? There is a tipping point where everything suddenly becomes so much easier, but you're not going to get to the tipping point unless you stick to the same thing. You just got to grind, you just got to do the same thing over and over and make sure that you do it consistently. Only then you'll be able to get that tipping point and that's when everything becomes a lot easier. Just giving another example and it's actually one of the reasons why I'm so tired right now, because the truth is a launch like this, a lot of work goes into the preparations, right? All the sales pitch are done before hand, all the affiliates know what to do, all the videos are ready before hand, we have all the videos created for ... in the members area. Everything is all done beforehand, but the thing that kept me up the most is customer support because I'm a bit of a freak when it comes to customer support and normally I'm not in the customer support desk a lot, we have a team taking care of that, we trained them well, but always when we launch a new product, I sort of become this control freak who just wants to see what's happening inside of our support desk. The reason for that is actually because I want to see if there's any issues and I'll want to see how people are using the tools because that helps me to understand them better, understand our customers better and to makes sure we can create updates for it that are actually going to make sense. We actually already have quite a few updates listed just from the initial couple days because people are sending over some great results, if I wouldn't have been inside of the support desk myself, I might not have seen that. I mean my support staff might have summarized it for me, but there's always something that gets lost in translation, so over the last seven or eight days or so, I've actually replied to over 1600 emails, which is insane. That's just from the support desk by the way, that doesn't include my own inbox, my Facebook inbox, and doesn't include any of the chats I've had with affiliates and all of that. 1600 just from the support desk, back to our customers, that I personally did, not even the rest of my team. But that's just the reason why I want to make that clear, once again one of the things I think we've done consistently is we care about our customers, not just me but our whole team. I mean the whole team is always striving to the best kind of rates of our support, as we automatically keep track of how happy you are. If you send in a reply, and we send a reply back you can automatically vote how happy you are with the reply. We're always striving to basically get the highest score possible. We want to make sure we make our people happy. That's also something, if you just do that for a week or a couple weeks then people aren't really going to know this, right? If after a couple years people have been sending multiple messages in and every single time they're happy with the result or at least most of the times because obviously you can't always make everyone happy, right? Over time it's going to become clear, "All right, these guys, they actually have good support, right?" If you just do that for a week, or a couple weeks or a couple months, it's not going to have an immediate effect but once you do that long enough, once you do that consistently over a long period of time, at some point there is a tipping point where people are going to talk about it and say, "Wow these guys, they're actually really good. They have good support, go there." That just makes everything so much easier, right? That's really just the thing that I wanted to share with all of you, so whatever you're doing in your business, don't try to switch from one thing to another, but be consistent in what you do. Do something that you actually believe in and be consistent with it. Keep on doing it, don't give up after a couple months, but just keep on doing it because only after a while are you going to get that tipping point where everything else becomes easier and also it takes a while to sort of get a certain image into your customers or into your prospect's mind. If they're going to see that for a long period of time, over and over that you're actually sticky to what you do, then they know that it's true, you're not just saying that it's true, but they know that it's actually true. That's it for today, I hope this helps and I hope you all have an awesome day. Bye, bye, cheers!      

Uncensored Growth - Online Marketing & Business Strategies
#10 - The EXACT business if I would start over from scratch today

Uncensored Growth - Online Marketing & Business Strategies

Play Episode Listen Later Dec 13, 2016 19:35


In Episode #10, Wilco answers the question that he got asked a lot, listen as he discuss what he’ll do if he has to start all over again from scratch and what kind of business will he start. Time Stamped Show Notes: 02:29: What would my wife start something online? 03:10: Formulated the business model for my wife if she will do this. 04:08: What would be my model, exactly? 04:04: Pick a market you know, that there is money to be spent. 04:32: People buy on emotions. 07:15: Look what other brands and people are doing. 07:25: connectio.io/blog/, Spy tools for Facebook Ads. 08:25: look in Alibaba/Aliexpress 09:50: Start driving Facebook Ads, see which ones works best. 10:10: I really suggest to go for just one product first, make as simple as possible. 10:59: Add a recurring element on the backend. 13:40: I would create my own brand. 15:52: Bulletproof coffee, they are not selling their product, what they sell is productivity. 16:22: One actual product at the front end, one recurring element on the backend, and one high ticket item. 16:52: Octopus funnel. Transcription: Hey, it’s me Wilco de Kreij here, back with you again. Today, I’m going to answer a question that I get asked a lot and I usually really, really don’t want to answer this question. The question is, “Hey, what would you do if you had to start all over from scratch again?” Or, “What kind of business should I start?” A lot of people ask me that and the reason why I think they ask me that is because at this point they don’t have a business yet and they want to sort of know the pathway from zero to hero. They sort of want to know, “Hey, what should I do in order to become successful online?” I think that’s just an impossible question to ask. It’s way, way too broad. It’s pretty much like if I were to ask someone, “Hey, how do I build a house?” There’s so many things you could mean with that. Do you mean on the planning side? Do you mean how to buy it? Do you mean what kind of stones to pick, the constructional side? What do you mean? How do I start a business is not really a question that can be answered. Right? Over the last weekend, something very interesting, and a lot of fun in the process as well, happened. Because like every Saturday morning, my wife and I we do our grocery shopping for the whole week. While doing that, we always take down a nice lunch for Saturday afternoon. Right? Same thing this weekend, so we sat down at noon for our Saturday lunch at home. We were talking, we started talking, and one of the things we sort of run into … Not really run into, but some of the things we talk about is that I’m an entrepreneur and I can work from wherever I want. It doesn’t really matter whether I’m here in the Netherlands or whether I’m traveling. I can work from pretty much wherever. She’s, more or less, the career type, so she has a job and she’s not an entrepreneur, she’s not a marketer, she doesn’t do anything online. She’s just like, she goes to her job and she comes back. There’s not really much room for traveling, except for when she has time off which is kind of limited every year obviously. We started talking and she’s like, “What if I would start something online?” Right? “What if I would have my own thing as well?” Right? She’s not really much of the online type. Like I said, she doesn’t know anything about marketing and at the same time she also doesn’t want to rely on just online stuff. She wants to actually, if she would start something, she would want to have a physical product for example, something like e-commerce. She wants to actually see the product. She doesn’t want just have a digital product like I do, for example, with software. What happened was we started this conversation at 12, at noon, and we didn’t get up from our table until 5:30, which is kind of crazy, we spent roughly five, five and a half hours on this conversation. We just kept talking and talking, and brainstorming on things we could do. Looking backwards, what I realized is we sort of formulated the business model that she would be able to start if she would do this. I’m not sure if she would, she’s really focused at her job, and there’s a lot of other stuff she wants to do as well like sports and friends and all of that. I’m not sure if she actually would, maybe, maybe not. We’ll see. Regardless of that, like what came out of this conversation is actually pretty interesting, I think, for you guys. For all of my audience that maybe is on the pathway to start something. I figured I’m just going to record an episode on basically what the model is that I think, that I definitely would start if I would be her. Personally I’m really much focused on the software side, and I love the digital products, but let’s say I want to start a more physical business with an online, obviously online based, but like an e-commerce or anything like that, what my model would be exactly. The first thing I would consider in picking a niche or picking a market would be to pick a market where you know there is money to be spent. It needs to be something that, for example, pretty much all B2B, business to business markets that would be the case, but there’s a lot of business to consumer markets as well. I mean if people are pregnant there’s a lot of money in that. People buy on emotions. People buy on things like that, and you can more easily charge something without people actually knowing what it is. Basically the market needs to be something that where people spend money on, and it should not be a commodity, because a commodity, that’s pretty much a race to the bottom. People know how much they spend, for example, on coffee. Obviously you can increase the value of that a bit by making it all healthy, or making up like you get all coffee from all parts of the world, but still there’s no way people are going to pay $80, for example, a bag of coffee beans. It should not be a commodity, it should be something where people are willing to spend money on. It should be something where people buy on emotions. That’s what I like, because when that happens, when people buy on emotions you can more easily create your own brand and then charge whatever you want, in a way. Obviously there’s a limit to that, but if you market it right you’re in more control of your pricing, and because of that you’re more in control of your margins as well. That’s really what I’m interested in. Without really solid margins it’s really hard to advertise. That margins are not even there just to make a profit, but the margins are there to be able to advertise on the line, and still make a profit. I see a lot of people struggle with that. In fact, my wife she actually did one project before, and that’s why I brought up the coffee example, because in the past she started a web-shop for a subscription-based coffee bean shop. The problem with that was that there was really, almost no margin. There was like a 10% margin, or something like that. The only way she could drive traffic into that web-shop was if she would be able to send free traffic. There’s obviously a lot of limit to that. Either it takes a lot of time, and even then it’s sort of limited. Going back to what I would do if I would have to start over all again, I would pick a market where people spend money, where people buy on emotion, and it’s not a commodity. That way you’re able to find something where you can put your own price tag on it, and go for a good margin on your product. What I would do next is inside that market is I would start looking, this would be a shop in the Netherlands. What I would do in this case. This goes also if you go for an English-spoken market, but I would basically look at what other products are doing, or what other people are doing. For example, if I see any Facebook ads inside that market, and there’s obviously some tools out there, we’ve covered some on our Connect IO blog, at ConnectIO/blog you’ll find some tools. If you look for spy tools or something like that you’ll find various sites where you can find basically tools where you can find existing Facebook ads to go through. If I could find any ads to similar products, and see if they have a lot of likes, or a lot of shares. If they get a lot of likes, for example, we did some research and we saw some ads that had like 20,000 likes on the actual post that I know for a fact that that person who is running that advertisement has been running it for awhile, and there’s no way that person would keep on running that specific Facebook ad without making a profit. Now I know that that person is targeting that Facebook ad to a specific product while making a profit. I know, hey, that’s a good start. I would start inside that market, I would start looking for various products which are all really cheap to get. I would go for physical products that are roughly, if you check them out on Alibaba or Ali-express, which is one of the sites that you can buy stuff on in China, ideally stuff that you would be able to buy for between $3 and $5, $3 and $6. Something like that. Like really cheap, but these have to be things that people don’t really … It’s not a commodity, and you have your own, you put your own swing to it, and you can really solve a problem with that. That way you could … You think you’ll be able to charge, for example, $15 or $20 for that. You’ll be paying, for example, $5, and you’ll be charging $20. What I would do is i would try to find, roughly, let’s say three, four products of these. Like not more than that. Just three or four, that will be your best bet. That’s the first phase of what I would start. I would start advertising that. I would see which one of those products I would be able to make to get the best return on. It doesn’t even have to be profitable at this point, even if it’s just break even that would be perfect. Let’s say if I would be spending $5, and I would get $20 back, that would leave so like $15 for overhead cost plus advertising cost. I would start testing it all out, I would start driving, in my case mainly Facebook ads. All these three or four products, see which one works best, I would then cut off all the others that are not working, and I would just pick one of those products. Just super easy, because one of the things when first starting something like this is also your motivation. I know that for my wife, for example, she’s not someone who’s going to be super passionate, super motivated, who is going to be working for months and months and months before getting results. I really suggest to go for just one product first. Make it as simple as possible so that you’re going to stay motivated as well. You’re going to pick three or four products, see which one you can get work on, spend, for example, $100, $200 on ads on every one of those products, which might seem a lot, but that’s the amount of money that you need to put into this in order to fully test to see what happens. Pick the one that’s working best for you. That’s the one that you’re going to go for. Then you’re going to optimize. You’re going try to see maybe a couple different sales pages for example, different ads, and see if you can get to better. That will be your front-end product. Once you’ve got that running, right after what I would do is I would add a recurring element on the back-end, which means that after they purchase that first product, I would try to get them into a recurring subscription style business. That could be for example an online course, or an online membership, which would be my preference, because I’m all about online. If it’s all online then you’ll only have fixed cost to create it. For example, if it will be a membership with like videos and all of that, you would have to spend money on making those videos, maybe, but there’s no cost of actually sending the products out, which means there’s a lot of margin on that. This could even be a low-ticket, a really cheap recurring subscription. Could even be like $10, $20 a month, for example. Obviously it starts to add up, because that’s really what we want. We don’t want to just keep on selling, selling, selling in order to grow, but if you have a recurring element the every single month you’re going to get more people into that membership, and into that subscription style business, and that way it starts to grow. Even if your sales are flat. Even if your sales are the same every single month. I’d be doing that. I’d be adding a recurring element, and in case of my wife, like I said before she’s really into the physical products and she really likes doing that, so maybe for her it would be better to go for a subscription box. In a lot of niches and a lot of markets you have these boxes where every single month you send something their way. Well I just told you about the coffee business that she sort of started, which is like that web-shop, and I think she only had like seven or eight customers, like not a lot. That was for a subscription-based for coffee. The thing is, and that’s actually what raffled me. I think she had like a total of seven customers, which is not a lot, once again, but she started that roughly two and a half years ago. Two of their customers who started right from the start are still a customer, so every single month, they still receive coffee from my wife’s business, and they still every single month they pay for it. That’s the power of recurring. Like even two, two and a half years after they’re still a customer, that’s really why I would want to add a recurring element into that business. That would be my second phase. I wouldn’t start it off creating that recurring element right away, because initially I don’t even know whether this business works. I don’t even know whether that front-end product is going to [inaudible 00:13:06], but once I do know that, that’s when I right away, I start adding a recurring back-end offer. Now, one thing I would also do is instead of just shipping out products from China or whatever, that’s what I would initially do, right. I would initially just buy products from China. Keep it super low-key, keep it really easy to get started and don’t over complicate it. Right after I prove the concept, I would actually create my own brand. I would hire a designer, I would create my own brand name, I would create my own logo, and all of that. Every single product that I would sell would have that exact same branding. I would change the packaging, it could be the exact same product, but I would change the packaging so that it’s actually … It all adds up to the brand. Let’s take an example, if something is a brand you become exclusive. There’s nothing else that could offer that. I mean if you would sell, for example coffee beans, there’s a lot of other coffee beans. Let’s say, this is a silly example, you would have the brand Coolio Coffee, whatever. There’s no other place where you can buy Coolio Coffee. Obviously you’re not selling coffee, then you would be selling something like a new, exploring new tastes of the world. Whatever your hook is. Like, you’re not selling the actual product, you’re selling them an emotion. Of course coffee might not be the best example, but in most businesses you don’t really sell what product you’re actually selling. I don’t know if you guys know from Bulletproof Coffee, they’re not really selling their coffee. What they sell is productivity and high-performance. That’s what they really sell. It’s just delivered in the form of something else. That thing that you’re actually selling them, that emotion that you’re actually selling them to, that’s what you want to have in your brand all the way through. Going back to, so like wrapping it up. What I would do is I would, once again, I would pick a couple of products, front-line products, physical products, all low cost products like $3, $4, $5. Sell them for like roughly $20 or so. Start driving Facebook ads to them. See if any of those actually converge. Once it does and actually proves the concept, I would start creating a brand, I would also create a recurring element on the back-end, so right after someone purchases it I would actually say, “Hey, you know what, you’ve now joined this membership.” Get them into that recurring membership, and then the next phase would be to add a higher-ticket item. Something like, especially, once again, this is from my wife’s perspective. She wants to also work one-on-one with people. tHat’s what she likes to do. If that’s what you like to do that’s awesome. In that case I would ideally add also a higher-ticket item on the back-end for, for example, $5,000. Where people get to work with her, like workshops or whatever, the market she would be in. More or less a one-on-one or one-to-group kind of level. That would be a third product in the line. At this point it’s a pretty simple business. We would end up with one actual product on the front-end. We would have one recurring element on the back-end, and we would have one high-ticket item afterwards that as well. All of that is in the same brand, and obviously everything you do, if you start a blog, or if you do any outreach or anything like that. Everything adds up to that single brand. Once you got it running obviously you want to add multiple front-end products. I mean I sort of see that as an octopus funnel where all these kinds of products all lead into the same bucket that you have in the middle, which is that recurring element. That’s pretty much in simplified way what I would do if I had to start all over from scratch if I would not go for a fully digital business. Honestly I’m a geek. I love all this online stuff. I would probably go for something that’s 100% digital, because there’s just a lot more margin, and because of that it’s easier to advertise and scale up. If I would be like my wife, or maybe you’re the same as well, who just wants to have a physical product, who wants to see what they’re selling, who wants it to be actual real in the real world, then this is definitely what I would do. Perhaps maybe this is something that my wife actually is going to execute on. We’re going to see if she does. I’m obviously more than happy to help her out along the way. If we do that I’ll definitely report back on this podcast. If you are listening to this, let me know if this inspired you, or if this helped you. I’d really love to hear that. That having said, I think I’m going to stop recording now, and I’ll talk to you all soon.

Mister Ron's Basement II
Mister Ron's Basement #401

Mister Ron's Basement II

Play Episode Listen Later Jun 17, 2006 7:18


Sat, Jun 17 2006 Mister Ron's Basement #401 George Ade tells us the sad story of Philo, 'The Fable of the Parlor Blacksmith Who Was Unable to put it Right Over the Plate' from 1902. Time: approx seven and a half minutes The Mister Ron's Basement Full Catalog can be found at: http://ronevry.com/Mister_Rons_Full_Catalog.html The George Ade Catalog of Stories is at: http://ronevry.com/AdeCatalog.html