Alex Bromage presents

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This is my voice. I will talk about interesting things from my daily work relevant to the broader business world and interview friends to find out how they view that same world and what lessons they have to share. Adding value to you in a tangible way is my goal.

The Alex Bromage Podcast

  • Jun 23, 2020 LATEST EPISODE
  • infrequent NEW EPISODES
  • 9m AVG DURATION
  • 39 EPISODES


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Latest episodes from Alex Bromage presents

Food Safety and Tetra Pak in these current times AUDIO ONLY

Play Episode Listen Later Jun 23, 2020 19:08


It's been too long everyone! I know, I'm sorry, I have been thinking about posting every day and it's just been too much going on for me to focus. Thankfully the wonderful Isabelle came to my rescue and she wanted to chat to me about Food Safety. For those of you unaware my day job is to work with food safety for Tetra Pak's customers and Isabelle works in comms for our R&D area. With everything that is going on at the moment we felt that it was important to clarify how Tetra Pak views food safety and what are some of the important things to consider. I hope you find this podcast interesting and please let me know in the comments any questions you might have. #tetrapak #foodsafety #covid19 #pandemic #aseptictechnology #supplychain

Nancy Cates cookies coffee and more and interview with the founders

Play Episode Listen Later Feb 11, 2020 22:41


What a great interview this was, and there is still more to come. Nancy Cates is a local cookie, coffee and more cafe in my local town. I knew talking to these girls Catie and Emelie was going to be really interesting and I wasn't wrong! Disclaimer! : There is a a lot of background noise at some points as we had to record this while the cafe was open. Apologies for that. Also we lost half of the recording so we only have the first half. I will get the girls on again to talk more as the stuff we covered in the second part after the break was golden and I'm gutted that I lost it :( If you live in the area or want to check out more hit up Catie via their website: https://nancycatescookies.com you can also find her instagram there!

New year and a new focus

Play Episode Listen Later Jan 1, 2020 6:08


too many people have a short focus and try to do too much at once. I'm guilty of this and it's a bad habit for sure! Let's all try to start 2020 with a better long term focus and a look to what can be achieved long term. #vlog #newyearsresolution #personaldevelopment #businessdevelopment #businesslife #businessstrategy

Review of biolayne my current weight lifting plan site

Play Episode Listen Later Dec 18, 2019 4:51


We talk about wellness on Wednesdays and what better part of wellness to talk about than weight lifting! Shifting weights is awesome and gets me pumped and since I was introduced to www.biolayne.com by my doctor, I haven't looked back. Hope you enjoy the podcast today.

Owning your own small business needs DEDICATION

Play Episode Listen Later Dec 17, 2019 3:47


It's true, I saw it first hand from my parents. Let's not fool ourselves that this isn't the case. It might not feel like work when you have dedicated yourself to your passion, but that doesn't mean it isn't work!

me and esports a story of convenience

Play Episode Listen Later Dec 16, 2019 6:13


It's social media Mondays! We're going into nostalgia street today with a story about my personal history with esports. How I got into it and why! I am sharing this story as it points to the main word that governs a lot of decision making whether we know it or not and that is convenience. Hope you enjoy the episode. Big love! #esports #garyveechallenge #vlog #youtube #smm #socialmediamondays #convenienceisking #socialmedia

The two ways I am trying to get started with flipping things for a side hustle

Play Episode Listen Later Dec 16, 2019 9:21


I have started with some basketball cards and some magic the gathering cards. The magic the gathering cards immediately look like a much better flip than the basketball cards. Particularly from a time perspective. I am very happy with how they have gone up in value already.

Do not choose technology first

Play Episode Listen Later Dec 12, 2019 6:50


Maybe its a clickbait title. But I believe you shouldn't be choosing a technology and then looking for applications for it in your business. You should be coming at it from the angle of, here's a business problem, how do I solve it.

Top 5 excuses not to post more on social media

Play Episode Listen Later Dec 9, 2019 10:40


Here are the top 5 plus a special extra one at the end, excuses I hear for not posting on social media enough. Let me know what you all think!

Get to know your customers

Play Episode Listen Later Nov 26, 2019 7:03


No matter your business you need customers. You need to know who they are and understand them better than you do right now. Personas is how you make that happen.

Design sprints

Play Episode Listen Later Nov 24, 2019 18:51


Design sprints are a tool that we use to help us understand and solve complex business challenges. Helen Bjorkman and Andrea Järvrén joined me after spending 5 intense days in a design sprint to talk about the history of us using them, why they work and what we have learnt from using design sprints and other tools for several year. Check out the video, I hope you like it! cc: AJ&Smart GmbH Jonathan Courtney hashtag#designsprints hashtag#business hashtag#vlog hashtag#vlogger hashtag#businesslife hashtag#teamwork hashtag#leadership hashtag#change hashtag#strategy

social media content strategy

Play Episode Listen Later Nov 21, 2019 6:35


#socialmedia #onlinemarketing #documentcontent In my recent vlog about my social media tips the first tip I talked about was to create more content. In today's vlog I talk about some ways to do that and also how to break down some of your concerns. Link you the @Garyvee presentation I mentioned: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/ Additional resource on the inverse pyramid: https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

Demystifying social media algorithms

Play Episode Listen Later Nov 20, 2019 6:35


what are social media algorithms??? I go into these, how they work, what they do and why they are important!

Why social media context is one of the most important things you may never have heard of.

Play Episode Listen Later Nov 15, 2019 8:33


If you haven't listened to yesterday's podcast, I recommend listening to that before this one, to get more background. Context is extremely important when you are looking to grow your social media following and in this video I go into some of the differences between the social media platforms that you should take into account when executing your social media strategy.

Five small business tips for growing through social media

Play Episode Listen Later Nov 14, 2019 9:18


Today I address several questions I received at once from my videos of the last couple of days. That is, how should a small business use social media to grow better than traditional marketing. To help begin to answer this, I give you my top 5 tips for growing your presence on social media which is the starting point to building a bigger business using social media.

HOW AND WHY to use Tik Tok if you LIVE IN SWEDEN

Play Episode Listen Later Nov 13, 2019 6:18


A friend asked in the comments section on yesterday's video whether it was still worth experimenting with Tik Tok if you live in Sweden. My instantaneous answer was yes for exactly the reasons I stated yesterday. I did, however, do some digging and found some data that shows that Tik Tok is growing rapidly in Sweden and it is DEFINITEYL WORTH EXPERIMENTING WITH THERE! Links to data: https://www.businessofapps.com/data/tik-tok-statistics/ https://sensortower.com/ios/rankings/top/iphone/sweden/all-categories?app_id=835599320&app_name=tiktok&publisher=tiktok-inc&search=&start_date=2019-10-16&end_date=2019-11-14&countries=SE&chart_type=topfreeapplications&hourly=false&selected_tab=charts&date=2019-11-14

Small business marketing tactic

Play Episode Listen Later Nov 12, 2019 7:07


We've missed uploading a couple of the vlogs to here, sorry for that! Go over to youtube if you need anything else that has been missed!! If you run a small business you need to listen to this episode! I talk about marketing and what you need to know!

Side gig to full time Beeben Russell

Play Episode Listen Later Nov 10, 2019 27:03


Specially long interview episode today! Beeben is a serial entrepreneur who started earlier than most building his own businesses and has learnt a lot along the way. We talk through a wide range of topics from how he got started, what's important in online marketing, why sales funnels work, click funnels and the psychology you need to build your own side hustle or more! Let us know in the comments what you thought and if you would like to hear more from Beeben in the future!

What makes a good mission statement

Play Episode Listen Later Nov 7, 2019 6:47


What makes a good mission statement, today I compare 2 different mission statements and discuss why I think one is good and the other needs improving! What are some mission statements you've seen that you think need improving? What are some great ones that you have seen? If you are a business owner, what is your mission statement? Do you think mission statements are useful?

Your people are indispensable

Play Episode Listen Later Nov 6, 2019 5:57


Today I share a story from my first job out of university of a lesson one of my directors taught me. It has stuck with me all these years and what it means to me has also evolved. You have to remember that all the people you work with are indispensable.

How to make good decisions

Play Episode Listen Later Nov 4, 2019 7:39


Today I talk about how to make a good decisions. In fact more specifically, how to use Kepner Tregoe's decision analysis tool to make better decisions. I give a brief overview of the tool and why I think it's a great way to make rational decisions and avoid gut decisions. See also a blog post I wrote for Kepner Tregoe a few years ago on some nuances around the decision analysis tool: https://www.kepner-tregoe.com/blog/decisions-decisions/

Differentiating through marketing

Play Episode Listen Later Nov 3, 2019 11:55


Stuck outside Costco I thought I would share some thoughts about top of the funnel marketing and the economic realities of your market that you need to be aware of in order to have a successful business. It’s important to market yourself very well and that effort will repay in lower customer acquisition costs.

When should you not use root cause analysis

Play Episode Listen Later Nov 2, 2019 5:17


I discuss today problem solving and the use or not of root cause analysis. What are the alternatives? They are surprising and useful.

Involve more people to solve problems

Play Episode Listen Later Oct 30, 2019 5:07


A quick update from the Gulf Foods event here in Dubai and I share a story from my first year in Tetra Pak where a colleague teaches me a valuable lesson on how to solve problems better!

Let's define quality

Play Episode Listen Later Oct 29, 2019 7:14


Update from Gulf Foods day one, the challenge I see when it comes to quality for a lot of companies and how I like to define quality myself to get into the right mindset.

Meaningful connections

Play Episode Listen Later Oct 28, 2019 6:42


Update from Dubai and the mini-disaster we ad to deal with yesterday and some reflections on what a meaningful connection actually is!

Differences living in Sweden and the USA

Play Episode Listen Later Oct 27, 2019 9:54


Update on my jet lag post flight to Dubai, some issues whilst traveling to produce a vlog and thoughts on key differences between living in the USA and Sweden.

Managing Jet Lag

Play Episode Listen Later Oct 25, 2019 6:48


What I do to try and manage my jetlag better do I can be at my best from when I step off the plane to when I get back on it!

What I love about living in Texas

Play Episode Listen Later Oct 24, 2019 8:29


A run down of the things I really enjoy about living in Texas. There are obviously more practical things as well but we can go over those on another episode. Enjoy!!

Is Tik Tok the next Instagram

Play Episode Listen Later Oct 23, 2019 8:11


In today’s episode I go through what Tik tok is and why you as my typical listener should be interested in it and try it out!

Top Travel Tips

Play Episode Listen Later Oct 22, 2019 5:38


For those less experienced with traveling here are 5 or so tips I have!

Interview with Adam Wedd

Play Episode Listen Later Oct 21, 2019 22:37


Today I had the privilege of interviewing Adam Wedd a songwriter/singer from the UK who is here in Texas during his first tour of the USA. We talk about his music, inspiration for pursuing his dream and some of the business reality of the music industry. I hope you enjoy it. Find his Spotify at: https://open.spotify.com/artist/5GrSPIWPfVEFM6DtawxRww?si=9Z8aOYAPTMCLDw1nh5LV5g also his Instagram: Http://Instagram.com/adamwedd

Leadership styles

Play Episode Listen Later Oct 20, 2019 9:36


Today I give a review of leadership styles. What they were described as earlier in my career and what I see as the predominant thinking that works is today. I reference two books. Extreme Ownership by Jocko Wilink and Leif Babin and Leaders eat Last by Simon Sinek. They are both very closely related to one another in their end goal which is to create a protected working environment for team members to operate in.

Summary of the week

Play Episode Listen Later Oct 19, 2019 5:15


Today I got through a quick summary of what we talked about this week and loop back on some additional points regarding business planning that I want to lead in to some of the content I have planned for next week.

Intangible value and pricing

Play Episode Listen Later Oct 18, 2019 6:59


In this episode I answer a question from a colleague based on my episode yesterday regarding how to price when intangible value is high.

product value versus features

Play Episode Listen Later Oct 17, 2019 5:36


Quick one tonight! Today I talk about value versus features for products or services. The difference between them, why it’s important not to confuse the two and why understanding value gives you a pricing advantage.

Looking for business funding and a word about the importance of branding

Play Episode Listen Later Oct 16, 2019 11:26


Today I share what I think is a valuable lesson from an interaction I had on Facebook. You need to always remember the value you bring to others whether they are customers or investors/shareholders. I also share my friend’s book that I think can really help anyone considering to start a new business and wanting to help abate risk and understand where to focus the most. Hope you enjoy the episode. Please like and subscribe!!

My 10 essential travel items

Play Episode Listen Later Oct 15, 2019 19:56


Before everyone gets literal I haven’t included bags and suitcases and blah. These are my 10 items that I travel with that aren’t maybe always obvious to everyone. I’ve travelled extensively with work and personally over the past 10+ years and want to share the what I’ve learnt in what to carry with me all the time. Hope you enjoy the podcast and I look forward to your comments and feedback.

Introduction and some backstory

Play Episode Listen Later Oct 14, 2019 20:05


This is the first episode where I introduce myself, my motivations behind doing the podcast and talk about the value I hope to bring by sharing my voice through this podcast. I don’t rant in this one but I thought the thumbnail was funny so let’s use that for now :)

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