BuildLocal Podcast

Video is no longer just a form of Marketing for businesses. With the recent Covid-19 situation, businesses are learning that video should be part of their overall communications strategy. How do we communicate with vendors, customers, employees and other partners? Video is playing a huge role, but like everything else, without a strategy and execution, money will get wasted and your full potential will never be reached.

Chris answers some ways for you to evaluate your companies website and how to make some simple, yet really important changes to your site to increase your SEO and keep customers on your site longer.

Episode 9: How and When Your Business Should Begin Marketing After Covid-19Chris and Scott are back and share some thoughts and ideas on how (and maybe more importantly) when small businesses should begin marketing after Covid-19.There are a lot of things to consider. Chris and Scott give some do's and don'ts that will help you not spend money on things you don't need or aren't ready for while maximizing the marketing budget you do have.

In this episode we talk to Brad Pauquette, Director of the School of Kingdom Writers in Zanesville, Ohio. Brad talks about his career in business, technology, book publishing, and author development, and how all of these interests led him to found the school. We discuss the challenges and triumphs along the way and the goals for the school moving forward.

In this episode we talk to Cory Hartman, owner of Fulcrum Content. We discuss Cory’s move from pastor to independent business owner and author. Cory talks about some of the struggles with starting his own business and how he’s been able to find a niche where he can use his natural gifts and create genuine value for his clients.

In this episode, we have a discussion with Daniel Jennings, the owner of Jennings Java. Daniel talks about how his passion for coffee lead him to start a business while he was still in highschool and some of the challenges along the way. We discuss the creative ways that their company is adapting to current market conditions, and Daniel gives some great advice to those looking to start their own businesses.

In this episode we talk to Charlotte Coley, the Village Manager for the town of New Concord, Ohio. Charlotte talks about her background in local government and how that overlaps with local businesses. We also discuss the current Covid-19 pandemic, what the village is doing to help businesses during this time, and what businesses can do to move forward.

In the episode we interview Tim O'Brien. Tim is the owner of TOB Photography and also the Senior Area Director for the Young Life in Hollidaysburg, PA. We talk to Tim about his passion for impacting the lives of youth and how his photography business emerged naturally from that passion. Tim discusses balancing his business and his full-time job and how the two complement each other.

Garret Chapman is the owner of Chapman's Coffee House in New Concord, Ohio. We talk to Garrett about the everyday joys and struggles of running the coffee shop and why he's been able to be successful in a location where others have struggled in the past. We also talk about the decision to temporarily shut down during the Covid-19 pandemic and his plans moving forward.

We talk to Emily Hitchcock, CEO of Columbus Publishing Lab, about her experience running the publish company, currently based in Zanesville, Ohio. Emily talks about her struggles early on, when she was first learning to be a professional copy editor, and also talks about the meaningful moments that make the struggle worthwhile.Here's how you can learn more about Columbus Publishing Lab and get ahold of Emily:Website - columbuspublishinglab.comEmail - emily@columbuspublishinglab.com