CC:World

In this podcast episode, I look at why it isn't about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It's all the above simultaneously. It's about Customer-Led Growth. It's about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step. This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel". My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself. This episode has a related blog post that will provide you with the framework in written form. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In this podcast episode, I look at how a mature organization can be successful at disruptive innovation when everything they do is focused on incremental product improvements. This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In this podcast episode, I look at a question related to org-chart structure have gotten multiple times over the years: Where in the org is Product Marketing? This episode is based on a corresponding blog post I wrote a few weeks ago. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

This podcast episode (http://ccworld.ca/8) is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility. My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals. This episode is based on the article Marielle published recently on Linkedin. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In this podcast episode, I look at lessons that businesses can learn from the top chefs and how they can drive true differentiation and customer delight through deep focus and care at every step of the way. Find out more details at http://ccworld.ca/5 My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In the aviation world, safety is given a lot of attention—and rightfully so. Redundancy and checklists are everywhere and there is very strict regulation where everything is codified. As importantly, there are aviation-related organizations whose main focus is on learning from past mistakes. The business world could certainly learn a thing or two from the aviation industry. http://ccworld.ca/5 My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

When the success of your organization depends on global delivery within a window of just 24 hours, it's imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There's also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it? That's what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject. Find the shownotes as well as the actual Santa Inc. BMC at http://ccworld.ca/3. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with different styles. Let me know what you think. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

“Customer delight” is about putting a smile on someone's face after they've used your product. It's about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why but also relentless attention to detail at every touch point—a “crafted with care” mentality. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message

Welcome to CC:World, my first podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over http://ccworld.ca/podcast/ to subscribe, share, and leave a message. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message