Podcasts about expertise

Person with broad and profound competence in a particular field

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Latest podcast episodes about expertise

The Food Blogger Pro Podcast
Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

The Food Blogger Pro Podcast

Play Episode Listen Later Aug 19, 2025 52:21


The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we're doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google's recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they're breaking down how to keep your content high-quality and search-friendly. They'll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you'll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google's latest Core Update: Google's latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility. AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential! Expanding your content's reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it's also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement! Resources: Visit the Food Blogger Pro site to subscribe to our email list! Pinch of Yum Search Engine Journal Ahrefs Tastemaker Conference TopHatRank Analyzing pages that improved following the June 2025 core update — Maria Haynes Will GEO replace SEO – or become part of it? — Search Engine Land ChatGPT ProRata Gist Substack The Substack AI Report Claude Granola superwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later WhatsApp Follow Pinch of Yum on Threads Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

CCO Infectious Disease Podcast
Advancing HIV Treatment: Leveraging Pharmacists' Expertise

CCO Infectious Disease Podcast

Play Episode Listen Later Aug 18, 2025 43:56


Stream this podcast to learn from experts Alexis E. Horace, PharmD, BCACP,andNimish Patel, PharmD, PhD, AAHIVP, how specialist pharmacists can overcome key barriers to care and apply best practices for optimization of antiretroviral therapy for HIV. Topics covered include: Leveraging pharmacists' expertise to advance HIV treatmentPharmacist roles in HIV care and management The current ART landscapeRegimen simplificationConsideration of patient preferences, health factors, and comorbidities for ART optimizationART management for treatment-experienced patients, including those with multidrug-resistant HIVPresenters:Alexis E. Horace, PharmD, BCACPProfessor of Pharmacy PracticeUniversity of Louisiana at Monroe College of PharmacyNew Orleans CampusCrescentCare Ambulatory Care Clinical Pharmacist, HIV SpecialtyNew Orleans, LouisianaNimish Patel, PharmD, PhD, AAHIVPProfessor of Clinical PharmacyDivision of Clinical PharmacySkaggs School of Pharmacy & Pharmaceutical SciencesUniversity of California, San DiegoLa Jolla, CaliforniaLink to full program: https://bit.ly/41agtqQGet access to all of our new podcasts by subscribing to the CCO Infectious Disease Podcast on Apple Podcasts, Google Podcasts, or Spotify.

#Clockedin with Jordan Edwards
#254 - 5 Minute Friday: Progress Over Perfection

#Clockedin with Jordan Edwards

Play Episode Listen Later Aug 15, 2025 3:17 Transcription Available


Send us a textAre you a perfectionist? That seemingly positive trait might be the very thing holding you back from reaching your full potential. In this powerful Five-Minute Friday episode, we tackle the paralyzing grip of perfectionism and why the pursuit of flawlessness often becomes our biggest obstacle to success.We explore the common misconception that you must be an expert before sharing knowledge or taking meaningful action. The reality? Expertise exists on a spectrum. If you're a "three" on the scale, you're perfectly positioned to help those who are at levels one and two. This perspective shift is incredibly liberating—it removes the pressure of needing to be perfect before beginning.The most successful people aren't those who waited until they felt fully prepared; they're the ones who started before they felt ready and learned through doing. We discuss how different people excel in different areas, creating opportunities for mutual growth and learning. By embracing this mindset, you'll discover that progress builds action, not the other way around.This episode marks the return of our popular Five-Minute Friday format, designed to give you quick, actionable insights to energize your end of week. The message is clear and urgent: perfection is unattainable, but progress is always within reach. Are you ready to let go of perfect and embrace the power of progress? Listen now, then get out there, take action, and make a difference. Keep clocking in! To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

Scrum Master Toolbox Podcast
When Technical Expertise Becomes Product Owner Micro-Managements | Somya Mehra

Scrum Master Toolbox Podcast

Play Episode Listen Later Aug 15, 2025 16:25


Somya Mehra: When Technical Expertise Becomes Product Owner Micro-Management Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Clear Communicator and Dependency Master Somya worked with an exceptional Product Owner on a project with multiple team dependencies. This PO excelled at clear, direct communication with both stakeholders and the team. They were proactive in stakeholder communication and maintained strong focus on what was needed and why. Their backlog management was exemplary, creating proper epics with comprehensive information including dependencies, enabling the team to easily know who to contact. This approach led to a much more motivated team. The Bad Product Owner: The Technical Micro-Manager Somya encountered a technically strong Product Owner whose knowledge became a liability. While technical strength can be beneficial, this PO used their expertise to control the team, telling developers exactly what solutions to implement. Initially, developers accepted this direction, but it escalated to every feature and task. The developers became uncomfortable voicing their perspectives, creating an unhealthy dynamic where the PO's technical knowledge stifled team autonomy and creativity. Self-reflection Question: How do you help Product Owners leverage their technical knowledge without falling into micro-management patterns? [The Scrum Master Toolbox Podcast Recommends]

Keen On Democracy
From Brazilian Model to Nuclear Advocate: How one Woman's Radical Climate Anxiety is Generating a "Rad Future"

Keen On Democracy

Play Episode Listen Later Aug 15, 2025 45:24


I'm not sure on this one. On the one hand, Isabelle Boemeke is a pin-up of an environmentally activist generation - going from superstar Brazilian model and Instagram influencer to the author of Rad Future, a manifesto about how nuclear electricity will save the world. On other other hand, there's something slightly troubling in our social media age about this kind of dramatic trajectory - especially given the existential stakes here. Especially since Boemeke - who happens to be married to Joe Gebbia, Airbnb co-founder and one of the world's richest men - acknowledges her lack of scientific knowledge about electricity, nuclear or otherwise. The New York Times just ran a piece about Boemeke , describing her appearance as “like the heroine of a dystopian novel”, and expressing similar concerns, even wondering is she might be in the pay of the nuclear electricity lobby. I guess my worry is less about Boemeke and more about a culture that is comfortable transforming “saving the world” into an Instagrammable meme. Or maybe, as Boemeke suggested in our feisty conversation, I'm just an old fart who just doesn't get the immediacy of the existential environmental crisis that the world now faces. 1. Nuclear Energy Has Surprising Bipartisan Political SupportUnlike most energy sources, nuclear power enjoys support from both Trump and Biden administrations. This rare political consensus suggests nuclear might transcend typical partisan energy debates, making it more viable for large-scale implementation than other clean energy sources.2. The Weapons-Electricity Connection Is Largely OverblownOnly 7 of the 31 countries with nuclear electricity have weapons, and 5 of those had weapons before developing civilian nuclear programs. The data suggests the fear of proliferation from civilian nuclear programs may be largely unfounded, challenging a core anti-nuclear argument.3. Nuclear Safety Data Contradicts Public PerceptionNuclear power has a death rate per terawatt hour comparable to solar and wind, and significantly lower than hydropower. Boemeke argues that Three Mile Island wasn't actually a disaster (no health impacts), and that safety fears are largely based on outdated perceptions rather than current data.4. Shutting Down Nuclear Plants Increases Fossil Fuel UseEvery time a nuclear plant closes (like Indian Point in New York), it gets replaced by fossil fuels, not renewables, despite political promises. This pattern suggests that nuclear closures may actually harm climate goals rather than help them.5. Expertise vs. Influence Raises Troubling QuestionsBoemeke's transformation from model to nuclear advocate highlights broader questions about who gets to shape critical policy debates in the social media age. Her acknowledged lack of scientific expertise, combined with her massive platform and wealthy connections, exemplifies tensions between technical knowledge and cultural influence in addressing existential challenges.Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Double Your WDW: The Disney World Planning Podcast
Elizabeth Brings Florida Expertise to Her Disney World Trip

Double Your WDW: The Disney World Planning Podcast

Play Episode Listen Later Aug 14, 2025 119:33


In this episode we discuss: Discounts (Annual Pass, Fl resident, seasonal, and bounce back discounts!) Golfing at Disney World Traveling with small kids Planning a longer trip Listen to the full episode for all of this and more! Have thoughts on this trip? We'd love to hear from you! Resources Photos from Elizabeth's trip Harmony Barber Shop MY favorite products to beat the heat Double Your WDW Amazon Shop Do you want to be a guest and share your trip? Get a FREE Disney World Vacation Quote Never Miss an Episode Subscribe on iTunes Join Julie's newsletter Help the show. Leave an honest review on iTunes. Your ratings & reviews help, and I read each one because I love your input! Subscribe on iTunes Follow Us! Follow on Instagram Follow on TikTok Like on Facebook Follow on YouTube Let's Connect Do you have tips you want to share with other listeners? Do you want to be a guest and share your Disney expertise? Do you want to be a guest and share your trip report? Contact me! I'd love to hear from you. Plan Your Best Disney World Trip Ever

Stitch Please
A Pressing Matter: Class, Craft, and the Irony of Expertise

Stitch Please

Play Episode Listen Later Aug 13, 2025 26:50


This week on Stitch Please, Lisa gets real about the politics of pressing yes, we're talking seams, class, and why your iron might be more revolutionary than you think. From cosplay critiques to sewing history, she unpacks why pressing isn't elitist it's care, clarity, and craft all rolled into one. Press play and prepare to rethink your ironing board.===========Dr. Lisa Woolfork is an associate professor of English specializing in African American literature and culture. Her teaching and research explore Black women writers, Black identity, trauma theory, and American slavery. She is the founder of Black Women Stitch, the sewing group where Black lives matter. She is also the host/producer of Stitch Please, a weekly audio podcast that centers on Black women, girls, and femmes in sewing. In the summer of 2017, she actively resisted the white supremacist marches in her community, Charlottesville, Virginia. The city became a symbol of lethal resurging white supremacist violence. She remains active in a variety of university and community initiatives, including the Community Engaged Scholars program. She believes in the power of creative liberation.Instagram: Lisa WoolforkTwitter: Lisa Woolfork======Stay Connected:YouTube: Black Women StitchInstagram: Black Women StitchFacebook: Stitch Please Podcast--Sign up for the Black Women Stitch quarterly newsletterCheck out our merch hereLeave a BACKSTITCH message and tell us about your favorite episode.Join the Black Women Stitch PatreonCheck out our Amazon Store====“Be impeccable with your word.”: The Four Agreements," by Don Miguel Ruiz, outlines four principles for personal freedom and happiness. These agreements, rooted in

Crush the Rush
560 - Stop Over-Marketing: How to Position Your Expertise So Clients Come to You with Dr. Michelle Mazur

Crush the Rush

Play Episode Listen Later Aug 13, 2025 30:25


Struggling to get your marketing to actually work? In this episode, I'm joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today's economy. If your content feels like it's going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process. Today you will hear:The telltale signs your messaging is off—and how to diagnose the problem.How to use voice of customer research to create content that truly resonates.Michelle's “do less but better” approach to marketing for more qualified leads.Why your message should adapt to focus on functional needs during economic uncertainty.Simple steps to cut ineffective tactics and double down on what works. CONNECT WITH DR. MICHELLE:Website: https://drmichellemazur.comLinkedIn: https://www.linkedin.com/in/drmichellemazur/FREE Resources:Market Like an Expert: https://drmichellemazur.com/CTR3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion 

Wellness: Rebranded - Intuitive eating, diet culture, food relationship, weight training, food freedom
150. AI vs. Human Expertise: Can ChatGPT Replace Your Therapist, Trainer, or Nutritionist?

Wellness: Rebranded - Intuitive eating, diet culture, food relationship, weight training, food freedom

Play Episode Listen Later Aug 13, 2025 21:19


AI tools like ChatGPT are everywhere. People are using them for everything from writing workouts and meal plans to getting therapy or relationship advice. But can AI truly replace the role of a trained professional? In this conversation, we explore the pros and cons of using AI for deeply personal, health-related, and emotional needs. We talk about where AI can be a useful tool, and where it falls short. From privacy concerns and accuracy issues to the irreplaceable value of human connection, empathy, and individualized care, this episode unpacks why your lived experience can't be reduced to an algorithm. In this episode: The surprising ways people are using AI for emotional and health support Why therapy is more than just techniques and advice. It's about relationship The problem with AI “hallucinations” and made-up facts Privacy concerns when sharing personal information with AI tools How AI can support, but not replace, coaching, training, and nutrition guidance The irreplaceable human skills: empathy, observation, and individualized care   This episode was brought to you by Leading Lady Coaching. Learn more here: https://leadinglady-coaching.com/   Connect with us!  The Ultimate Self Care Planner: https://elizabethharrisnutrition.ck.page/9e817ab37e   Elizabeth Harris, MS, RDN, LDN FB: Health and Healing with Intuitive Eating community https://www.facebook.com/groups/healthandhealingwithintuitiveeating Instagram: https://www.instagram.com/ElizabethHarrisNutrition Free download to break up with diet culture: https://elizabethharrisnutrition.com/invisible-diet   Tara De Leon, Master Personal Trainer Email: FitnessTrainer19@hotmail.com Instagram: https://www.instagram.com/tara_de_leon_fitness Join Tara's Newsletter: https://mailchi.mp/5290e3f13e08/email-signup   Maria Winters, LCPC, NCC Instagram: https://www.instagram.com/coaching_therapist/ FB: https://www.facebook.com/MWcoachingtherapy Website: www.thecoachingtherapist.com

The Jody Maberry Show
Find Your Expertise

The Jody Maberry Show

Play Episode Listen Later Aug 13, 2025 15:11 Transcription Available


"Disney leaders have an unmatched ability to balance big-picture vision with meticulous attention to the smallest details." Notable Moments 00:54 – What makes Disney leaders different 02:18 – The value of high standards and detail 04:28 – Common mistakes in transitioning from corporate to personal ventures 05:19 – The need for clarity in defining your value 06:50 – Travel habits: judging communities by their pizza 08:17 – Glacier National Park and finding “your park” 09:36 – Lessons from international travel 10:52 – Donut shop recommendations 12:08 – Why locals know the best spots 13:23 – A memorable stop in Pine Mountain, Georgia In this episode, Wes Gay returns to ask me three unscripted questions. Our conversation leads to insights on what sets Disney leaders apart, why clarity is crucial for executives transitioning into their own ventures, and the hidden gems you find when you travel like a local. I share stories from workshops, travel adventures, and the importance of blending big-picture vision with detail-focused execution. Read the blog for more from this episode.  Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry  

Trump's Trials
RFK Jr. undermines trust in expertise at HHS

Trump's Trials

Play Episode Listen Later Aug 12, 2025 5:09


From firing vaccine experts to cutting off research funding, Health Secretary Robert F. Kennedy Jr. has undermined trust in expertise at U.S. Department of Health and Human Services. NPR's Selena Simmons-Duffin reports. Support NPR and hear every episode of Trump's Terms sponsor-free with NPR+. Sign up at plus.npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Agent Marketer Podcast - Real Estate Marketing for the Modern Agent

Send us a textIn this episode of the MLO Project, Frazier and Michael discuss the importance of loan officers niching down to maximize their expertise and business opportunities. They hit on common misconceptions about limiting income potential by focusing on a niche market. They share personal experiences and insights on how becoming an expert in a specific area can lead to broader business opportunities and industry recognition. Michael also touches on Empower LO's journey from being perceived as a general lead generation service to becoming the go-to experts in high-level CRM for mortgage professionals. This episode serves as a valuable guide for loan officers looking to overcome fears of specialization and highlights the magnetic effect of being an expert in a niche market.00:00 Introduction and Episode Overview00:33 Welcoming the Co-Host00:56 YouTube Presence and Struggles01:39 The Importance of Niching Down04:30 Expertise and Perception13:55 Empower LO's Journey and Niching Strategy27:21 Final Thoughts and TakeawaysJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

PROFIT With A Plan
EP315: Why Your SEO Isn't Working Anymore (And What to Do in 2025)

PROFIT With A Plan

Play Episode Listen Later Aug 12, 2025 36:34 Transcription Available


Why Your SEO Isn't Working Anymore (And What to Do in 2025) EP315 Profit With A Plan Podcast Release date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEO Host:  Marcia Riner, Business Growth Strategist | Infinite Profit®  

Law Firm Growth Podcast
From $50K to $500K Per Month: How to Turn Your Expertise Into an 8-Figure Course Empire with Justin Montgomery

Law Firm Growth Podcast

Play Episode Listen Later Aug 12, 2025 40:46


From $50K to $500K Per Month: How to Turn Your Expertise Into an 8-Figure Course Empire with Justin MontgomeryTake your first step and enjoy a 10% discount on ProCourseStart by following this link!https://procoursestart.com/podcasts/lawStay up to date with JustinEmail: justin@procoursestart.comWebsite: procoursestart.comFB: https://www.facebook.com/profile.php?id=61574146510784IG: https://www.instagram.com/procoursestart25YT: https://www.youtube.com/@ProCourseStart>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

The Impact of AI on Search and EEAT On this episode host Adam Turinas kicks off their new AI Quick Takes series explaining how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google's EEAT framework. Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google's Experience, Expertise, Authoritativeness, and Trustworthiness signals. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

All That Jazze
271. Content Creation for Projectors: Creating the Conditions to Share Your Expertise Without Burning Out

All That Jazze

Play Episode Listen Later Aug 11, 2025 21:30


If you're a Projector in Human Design, you've probably felt frustrated by content advice that tells you to "post every day" or "always be creating." Most content strategies are designed for Generator energy, not your selective, penetrating wisdom. In this Human Design business episode, I'm breaking down exactly how to create the conditions that support your ability to share insights consistently without depleting your energy. This isn't about forcing daily content creation - it's about leveraging your natural gift for deep observation and expertise to create content that truly resonates.In this episode, I share:

Legacy
Harnessing Financial Expertise for Business Growth

Legacy

Play Episode Listen Later Aug 11, 2025 27:24


Curious about how to strategically navigate today's volatile business world? Get ready to unlock the secrets of financial success as John Frank, the seasoned CEO and founder of Third Road Management, shares his transformative journey from Wall Street heavy-hitter to the mastermind behind a consultancy that empowers small to mid-sized businesses. Discover how his unique experience with a fast-growing nonprofit illuminated the need for forward-thinking financial strategies, beyond the confines of traditional accounting. Gain invaluable insights on how businesses can tackle modern challenges like fluctuating interest rates and capital spending, and learn the critical times to bring a fractional CFO on board to supercharge growth or break through stagnation. Explore the dynamic intersection of finance and technology as John reflects on pivotal roles in his career, including quality of earnings and leverage finance, and the lessons learned from the turbulent economic times. With a keen eye on the impact of AI, John dissects both the potential and hurdles for small and mid-sized businesses in adopting cutting-edge technology. Understand the strategic moves behind building a resilient team at Third Road Management and see how fractional CFO services offer unparalleled value. This episode is a treasure trove of insights into how strategic financial leadership can drive not just growth but resilience in an ever-shifting economic landscape. Timestamps 00:00:01 - Introduction and Welcome to the Podcast 00:00:30 - John Frank's Transition from Wall Street to Consulting 00:01:45 - Identifying a Gap in Financial Strategies for SMEs 00:03:00 - The Role of a Fractional CFO in Business Growth and Stagnation 00:05:15 - Navigating Economic Challenges: Interest Rates and Capital Expenditure 00:07:03 - Exploring John's Early Finance Roles and Experience in Leveraged Finance 00:08:20 - Insights into Capital Markets and Value Investing from Distressed Investors 00:11:45 - Overcoming Obstacles to AI Adoption in Traditional Industries 00:15:30 - Strategic Decisions Behind Team Growth and Full-Time Hiring 00:17:00 - The Value Proposition of Fractional CFO Services 00:18:30 - Unique Positioning in the Accounting Service Space 00:22:00 - The Blue Ocean Opportunity for Third Road Management 00:24:00 - Reflections on Growth and Maintaining Vision and Mission 00:25:45 - Fostering a Positive Company Culture and Achieving Recognition 00:27:30 - Where to Find More Information About John Frank and Third Road Management 00:28:00 - Closing Remarks and Final Thoughts from John Frank   Episode Resources: Connect with John and fill out the form here: https://www.thirdroadmgmt.com/contact/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Real Estate Investing Abundance
Other people's time, knowledge, and expertise: the Ultimate Leverage with Alan Franks - Episode- 533

Real Estate Investing Abundance

Play Episode Listen Later Aug 10, 2025 32:39


We'd love to hear from you. What are your thoughts and questions?In this enlightening episode, Dr. Allen and financial planner Alan Franks discuss the significant difference between making a good living and building real wealth. They explore the importance of aligning financial goals with personal values, the impact of technology on work and wealth, and the necessity of maintaining productivity and fulfillment in life. The conversation emphasizes the need for a lifestyle-first approach to financial planning, the role of relationships in a tech-driven world, and the psychological costs associated with changes in the workforce due to AI.Main Points:There's a massive difference between making a good living and building real wealth.Creating wealth that works even when you don't is essential.Understanding where you are financially is the first step to planning.Values and purpose should guide financial decisions.The impact of technology on work is profound and requires adaptation.Productivity and fulfillment are crucial for a meaningful life.AI and technology will change the workforce, but relationships will remain vital.We need to shift from a scarcity mindset to one of abundance.Helping others achieve their financial goals is deeply fulfilling.Leaving a legacy is about helping others create their own.Connect with Alan Franks:alan@empowered-money.comhttps://empowered-money.com/https://www.instagram.com/empoweredmoneypodhttps://www.youtube.com/@empoweredmoney

R3ciprocity Podcast
Trusting Your Gut: Why Intuition Deserves More Respect in Science and Innovation

R3ciprocity Podcast

Play Episode Listen Later Aug 10, 2025 8:58


As researchers, we are trained to demand evidence before believing something. We pride ourselves on the phrase, “Show me the data.” And yet, I'm struck by how quickly we discount the human side of knowing—the intuition, tacit knowledge, and “spidey sense” that quietly guides so many of our decisions.In my own life, I've learned that those gut feelings often point to something real. You try something, and it just works. You see a pattern and instinctively know what to do next. But too often, those moments get dismissed as “just anecdotal” or “just the placebo effect.” The irony is that this dismissal can blind us to real phenomena worth understanding.Why does this matter? Because intuition isn't magic—it's experience speaking. Expertise is defined as the ability to recognize patterns from having done something thousands of times, even if you can't fully explain how you know what you know. In those cases, demanding formal evidence before trusting someone's judgment can actually make us ignore valuable knowledge.Of course, there's a danger here. Everyone likes to believe they're an expert. That's why separating genuine expertise from overconfidence is hard. Still, when someone with deep experience says, “This works,” we should pay attention—especially if the claim has persisted across contexts.Another reason we discount intuition is that effects vary. In research, these differences are called moderators—factors that change the size or even the direction of an effect. Something might work brilliantly for one person but barely move the needle for another. Think about marijuana: for some, it's a knockout; for others, it does nothing. Medicine often ignores these nuances, chasing an “average effect” instead of exploring why outcomes differ. This is changing with personalized medicine, which recognizes that context, genetics, and environment shape results.The same principle applies in management and innovation. An approach that's a breakthrough in one setting may flop in another. The fact that it doesn't work everywhere doesn't mean it's useless—it means it's context-dependent. But when we only look for universal effects, we overlook valuable local knowledge.So how do you tell if a feeling is worth trusting? I think it comes down to two things: 1. Depth of experience – Repeated exposure to a problem builds pattern recognition that can't be faked. 2. Deliberate reflection – Paying close attention, experimenting, and adjusting until you see what really matters.Neither guarantees truth, but both increase the odds that your intuition is pointing to something real. The challenge, especially in research, is to notice these patterns before they disappear under layers of skepticism.And yes, we need to weed out the “woo” from reality. There's a lot of junk science and wishful thinking out there. But history is full of ideas that were once dismissed as nonsense—handwashing, for example—that turned out to be correct. Often, the people raising them couldn't prove their case at first. That doesn't mean they were wrong; it means they were ahead of the evidence.So, maybe the next time someone says, “I know it works—I've seen it a hundred times,” we pause before dismissing them. We ask: • How much experience do they have? • Have they paid attention to patterns? • Could the effect be real for some people, even if not for all?Because if we're honest, a lot of what moves the world forward starts with a hunch that doesn't yet have a p-value attached to it.

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri
Marriage on the Brink: How Therapists Can Better Support Couples in Crisis with Dr. Becky Whetstone

MOM DOES IT ALL | Motherhood | Motivation | Self-love | Self-care | Mompreneurship | Energy | Mental Health | Fitness | Nutri

Play Episode Listen Later Aug 8, 2025 27:41


Join us for an insightful conversation with Dr. Becky Whetstone, a pioneer in the field of marriage crisis management. Dr. Whetstone shares her personal journey of discovering a critical gap in therapy training after experiencing her own marriage crisis. Her dedication to addressing this void led her to create a niche within marriage and family therapy to better support couples in distress. With over 650,000 divorces annually in the United States, Dr. Whetstone emphasizes the importance of early intervention and training therapists to guide couples through these challenging times. Listen in as we explore the common pattern of internal marital dissatisfaction that often leads to a crisis, highlighting the need for effective communication and professional support. In this episode, we also discuss the sudden crises that can disrupt a marriage, such as hidden addictions or financial irresponsibility. Stabilizing emotional states and fostering communication are crucial steps in navigating these tumultuous times. Dr. Whetstone shares valuable insights on the importance of self-awareness and responsibility in healing relationships. Additionally, she opens up about her journey of writing a book aimed at educating both therapists and couples, sharing the challenges and determination needed to bring her research to a wider audience.   Connect with Dr. Becky:Website: www.marriagecrisismanager.com | www.medium.com/@doctorbecky   LinkedIn: Becky (The Marriage Crisis Manager) Whetstone, Ph.D. Instagram: @doctorbecky Facebook: America's Marriage Crisis Manager X: Becky Whetstone Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: http://bit.ly/martatedx Every Day Magic teaches mindfulness through ritual and gratitude practices that can be done every day at any age. Purchase your copy today at https://www.amazon.com/dp/B0F2XGKRCN  

Remarkable Marketing
Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman

Remarkable Marketing

Play Episode Listen Later Aug 7, 2025 50:08


When AI feels like old news, the most remarkable storytellers don't just talk about it, they show you something you've never seen before.That's exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it's not really him. In this episode, we explore the marketing lessons behind it with special guest Kelly Starman, Chief Marketing Officer at MasterControl.Together, we explore what B2B marketers can learn from leading with curiosity, making space for creative risk, and crafting weird, emotional stories that people can't help but talk about.About our guest, Kelly StarmanKelly Starman is a results-focused marketing executive with two decades of driving growth and leading high-performing teams. She has a strong track record in leading large-scale organizational change. Expertise in developing and implementing global go-to-market strategies in the healthcare and technology sectors, including positioning, branding & advertising, digital marketing, demand gen, and marketing automation. What B2B Companies Can Learn From Shell Game:Embrace the weird. Evan Ratliff's podcast stands out because it dares to be different. In B2B, weird isn't a liability—it's an asset. “So much of B2B marketing is just boring,” Kelly says. “I love the idea of being weird… tapping into that and being memorable makes for great marketing.” If your content doesn't break the pattern, it won't break through.Lead with curiosity. Shell Game works because it starts with a single, captivating question: what happens when you clone your own voice and let it speak for you? For Kelly, that spirit of experimentation is essential in modern marketing. “I have not had more fun in my career than I've had in the past six months,” she says. “It has been incredible to really step back and think about what is possible with all this new technology.” Curiosity isn't just a mindset, it's a strategy for discovering what's next before your competitors do.Curate, don't just create. In a world of AI overload, audiences don't want more content, they want better content. That's where curation comes in. “I think there's just so much out there that I find myself really turning to like individuals that I trust,” Kelly says. As marketers, “How do you add value for your customers… where do you go for that curated content to stay as current as you can?” Being a trusted curator builds loyalty in a noisy market.Quote“So much of B2B marketing is just boring... I love the idea of being weird. I usually say like, I want this to be really bold. I want this to be really breakthrough and attention-grabbing."Time Stamps[0:55] Meet Kelly Starman, Chief Marketing Officer at MasterControl[01:07] Why Shell Game?[02:53] The Role of CMO at MasterControl[04:33] What is Shell Game?[12:39] Breaking Down the Content in Shell Game[24:57] B2B Marketing Lessons from Shell Game[28:20] Super Accelerated Learning Techniques[41:28] Mastercontrol's Marketing Strategy[44:38] Measuring ROI Strategically[47:56] Final Thoughts and TakeawaysLinksConnect with Kelly on LinkedInLearn more about MasterControlAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben
193 Website oder Social Media – Johannes Mairhofer im Personal Branding Podcast

Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben

Play Episode Listen Later Aug 7, 2025 35:28


Eine Website in Zeiten von Social Media und KI? Für viele klingt das überflüssig. Johannes Mairhofer sagt: Doch, sie ist wichtiger denn je. Warum, das erklärt er in dieser Folge. Johannes ist nicht nur Webprofi, Podcaster und WordPress-Fan, sondern auch jemand, der den radikalen Neustart gewagt hat: Während der Pandemie hat er seine Fotoausrüstung verkauft, ist von München nach Hamburg geradelt und hat sich voll auf WordPress konzentriert. Seitdem unterstützt er Selbstständige und Unternehmen dabei, ihre digitale Präsenz aufzubauen ohne Technik-Drama. In dieser Folge erfährst du: • Wer heute (wirklich) noch eine Website braucht und wer nicht • Warum du dir eine eigene Domain sichern solltest, selbst ohne Website • Wieso du dich nicht auf die Goodwill-Laune großer Plattformen verlassen solltest • Wie Johannes von LinkedIn Audio zum eigenen Podcast kam • Was die häufigsten Fehler bei WordPress-Seiten sind und wie du sie vermeidest • Die 3 wichtigsten Fragen, bevor du mit deiner Website startest • Warum Backups keine Option, sondern Pflicht sind Diese Folge ist ein bisschen nerdig, aber genau richtig für dich, wenn du gerade überlegst, ob (oder wie) du eine Website brauchst, du schon eine hast und umziehen willst oder dir technische Fragen rund um WordPress den Schlaf rauben.

The Jody Maberry Show
Use Your Expertise to Create a Framework

The Jody Maberry Show

Play Episode Listen Later Aug 6, 2025 31:39 Transcription Available


"Confusion is the number one enemy of every business." Connect with Wes Gay https://www.wesgay.com/ Wes on https://www.linkedin.com/in/wesgay Wes on https://www.instagram.com/wesgay Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Notable Moments: 00:01:24 – Why confusion is the #1 enemy of business 00:04:36 – Example of how to introduce yourself with a problem-first approach 00:06:02 – Why Wes keeps his website extremely simple and intentional 00:10:09 – What a framework actually is and why it matters 00:12:21 – Using identity-based compliments to uncover your strengths 00:14:52 – How to use AI and testing to build your first framework 00:18:52 – Your framework is just a vehicle to deliver results 00:22:08 – Real examples of effective frameworks Wes uses 00:25:07 – “Thin to win”: Why less is more in your framework 00:27:14 – The Tim Ferriss example of hyper-specific focus 00:30:24 – Creating a framework that becomes what you're known for Wes Gay helps brands find the right words to grow their business, and in this episode, he explains how to transform your expertise into a powerful framework. From identifying your strengths to testing your ideas, Wes shares how clarity can become your most valuable asset. If you're a solopreneur, a retiring executive, or someone seeking to clarify your message, this conversation will show you how to turn what you know into a business that works. Read the blog for more from this episode. 

The Vertical Go-To-Market Podcast
I Asked 100+ Agency Owners the SAME Question… Here's What They Said

The Vertical Go-To-Market Podcast

Play Episode Listen Later Aug 6, 2025 43:56


After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special episode, host Corey Quinn revisits key moments from six standout interviews to answer the central question that has driven the show since day one: “What is the benefit of taking a vertical approach to owning an agency?” This episode captures the lessons, mindset shifts, and strategies that helped these agency leaders unlock scale, authority, and long-term success in their niches. You'll hear insights from: Jamie Adams (CRO, Scorpion) on specializing, clarifying TAM, and delivering repeatable value Alex Membrillo (CEO, Cardinal Digital) on how niching into healthcare transformed his agency Chris Yano (Founder, Rhino Strategic Solutions) on the power of reputation, focus, and giving back Ron Callis Jr. (CEO, One Firefly) on deep empathy, the truth about business ownership, vertical mastery, and premium positioning Arielle Cohen (Co-Founder, Marketing 411) on scaling fast by solving one market's exact pain points Austin Houser (Founder, Base Coat Marketing) on building a seven-figure agency in under a year through specialization and mindset resilience You'll also hear a few final words from Corey as he reflects on the show's impact and shares what's next. Whether you're still straddling multiple verticals or looking to double down on your niche, this episode is designed to inspire and equip you with battle-tested insights for the road ahead. ⏱ Episode Chapters 00:00 – Introduction and Overview 01:28 – Benefits of Verticalizing a Business 03:28 – Scaling Customer Service in a Vertical Market 05:08 – Building Confidence and Expertise in a Vertical 07:57 – Specializing in Healthcare 11:59 – Marketing Strategies for Healthcare Clients 15:24 – Challenges and Advice for Verticalizing 19:14 – Motivation and Giving Back 20:54 – Building a Legacy Through Giving Back 22:00 – Challenges and Realities of Small Business Ownership 24:06 – The Joy of Supporting Small Businesses 25:06 – The Importance of Niche Expertise 25:59 – Creating Value and Charging a Premium 28:58 – Merging and Scaling a Business 33:49 – Leveraging AI in Marketing 37:18 – Hiring and Overcoming Seasonality 38:41 – The Benefits of Vertical Market Specialization 41:16 – Podcast Evolution and Future Plans

The Best Ceats Podcast
#157 - The Elevated Expertise Behind Low-ABV Cocktails with Gianna Marcario

The Best Ceats Podcast

Play Episode Listen Later Aug 6, 2025 35:59


Bar Director Gianna Marcario of Darkroom joins the show to discuss the bar and cocktail program she's managing at the lauded restaurant. While Darkroom has been making waves with its food, its cocktails have taken a more subdued path to the public spotlight, due in no small part by the fact that this bar program is working without a full liquor license. This is not holding Marcario back, no. If anything it has emboldened her and her creativity as she and her team are putting out a wildly creative and delicious menu, featuring countless wonderful products, and in-house creations. She sits down to discuss her process in this new episode.Enjoy.

The Bootstrapped Founder
407: Nick Groeneveld — Exploring AI's Impact on Modern Design

The Bootstrapped Founder

Play Episode Listen Later Aug 6, 2025 49:39 Transcription Available


Nick Groeneveld is a designer and User Experience expert who has been a valued collaborator on Podscan, my own software product. Nick works as a freelancer for a lot of companies that have no in-house design knowledge, and he's been navigating the rapid changes that AI tools like Lovable and vZero are bringing to the design world. With 10 years of professional design experience and a deep understanding of design theory, Nick brings a unique perspective on what happens when machines start creating interfaces that look surprisingly good.We also tackle deeper questions about whether AI is making us dumber, why human judgment remains irreplaceable, and how to use AI as a learning tool rather than just a productivity hack.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/nick-groeneveld-exploring-ais-impact-on-modern-design/ The podcast episode: https://tbf.fm/episodes/407-nick-groeneveld-exploring-ais-impact-on-modern-designCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Combinate Podcast - Med Device and Pharma
200 - MedTech and Pharma After 200 Episodes…..

Combinate Podcast - Med Device and Pharma

Play Episode Listen Later Aug 6, 2025 17:08


In this milestone episode, I reflect on what it's taken to record, edit, and release 200 episodes focused on medical devices, pharma, and combination products.I share three hard-earned lessons not just about the industry, but about how we grow, lead, and keep learning inside it. From the sheer scope of the work to the surprising, non-linear paths people take, and the difference between credentials and true insight this episode is about what finally clicked… and what still hasn't.It's a thank-you to you, the listener, and a reminder that mastery isn't a finish line it's a mindset.

Der Performance Manager Podcast | Für Controller & CFO, die noch erfolgreicher sein wollen

In dieser Episode des Performance Manager Podcast tauchen wir tief in die Welt der INFO-DAX-Funktionen in Power BI ein. Anders als klassische DAX-Funktionen analysieren sie nicht Ihre Daten, sondern das zugrunde liegende Datenmodell – und bieten dadurch ganz neue Einblicke und Möglichkeiten. Im Gespräch klären wir unter anderem: Wozu sind INFO-DAX-Funktionen besonders wertvoll? Wie unterscheiden sie sich von anderen Funktionen in Power BI?  Welche typischen Herausforderungen in Power BI-Projekten lassen sich damit besonders elegant lösen? Eine spannende Folge für alle, die Power BI nicht nur nutzen, sondern wirklich verstehen wollen.  

Pharmacy Friends
15 years of medical pharmacy expertise & trends

Pharmacy Friends

Play Episode Listen Later Aug 5, 2025 27:16


Health care is constantly evolving, especially in the realm of medical pharmacy. Prime Therapeutics (Prime) has been tracking that evolution for 15 years through its annual Medical Pharmacy Trend Report, where Prime experts examine trends, analyze data and share drug forecasts to help health plans and health care leaders make the best prescribing and coverage decisions.   In the most recent episode of the Pharmacy Friends podcast, host Maryam Tabatabai, PharmD, vice president of clinical information, sat down with three leading experts — Kristen Reimers, senior vice president of specialty clinical solutions; Lisa Polakowski, director of the Medical Pharmacy Trend Report; and Ben Messerli, actuarial manager — to reflect on the history and future of this cornerstone report.Stay tuned for the release of the Medical Pharmacy Trend Report this fall. Follow us on our website and social channels.https://www.primetherapeutics.comNewsroom LinkedIn"Pharmacy Friends" is a podcast dedicated to bringing industry experts to the same table to talk about what is happening in pharmacy today, what is coming in the future and, most importantly, what it means to you.Other ways to listen:Amazon Music | Apple | Spotify

Unstoppable Mindset
Episode 359 – Unstoppable Architect with David Mayernik

Unstoppable Mindset

Play Episode Listen Later Aug 5, 2025 68:36


David Mayernik is an architect, artist, writer, educator and most of all, he is a life-long student. David grew up in Allentown Pennsylvania. As he tells us during this episode, even at a young age of two he already loved to draw. He says he always had a pencil and paper with him and he used them constantly. His mother kept many of his drawings and he still has many of them to this day.   After graduating from University of Notre Dame David held several positions with various architectural firms. He always believed that he learned more by teaching himself, however, and eventually he decided to leave the professional world of architecture and took teaching positions at Notre Dame. He recently retired and is now Professor Emeritus at Notre Dame.   Our conversation is far ranging including discussions of life, the importance of learning and growing by listening to your inner self. David offers us many wonderful and insightful lessons and thoughts we all can use. We even talk some about about how technology such as Computer Aided Design systems, (CAD), are affecting the world of Architecture. I know you will enjoy what David has to say. Please let me know your thoughts through email at michaelhi@accessibe.com.     About the Guest:   David Mayernik is an architect, artist, writer, and educator. He was born in 1960 in Allentown, Pennsylvania; his parents were children of immigrants from Slovakia and Italy. He is a Fellow of the American Academy in Rome and the British Royal Society for the Encouragement of Arts, Manufactures, and Commerce, and has won numerous grants, awards and competitions, including the Gabriel Prize for research in France, the Steedman Competition, and the Minnesota State Capitol Grounds competition (with then partner Thomas N. Rajkovich). In 1995 he was named to the decennial list of the top forty architects in the United States under forty. In the fall of 2022, he was a resident at the Bogliasco Foundation in Liguria and the Cini foundation in Venice.   His design work for the TASIS campus in Switzerland over twenty-eight years has been recognized with a Palladio Award from Traditional Building magazine, an honorable mention in the INTBAU Excellence Awards, and a jury prize from the Prix Européen d'Architecture Philippe Rotthier. TASIS Switzerland was named one of the nine most beautiful boarding schools in the world by AD Magazine in March 2024. For ten years he also designed a series of new buildings for TASIS England in Surrey.   David Mayernik studied fresco painting with the renowned restorer Leonetto Tintori, and he has painted frescoes for the American Academy in Rome, churches in the Mugello and Ticino, and various buildings on the TASIS campus in Switzerland. He designed stage sets for the Haymarket Opera company of Chicago for four seasons between 2012 and 2014. He won the competition to paint the Palio for his adopted home of Lucca in 2013. His paintings and drawings have been exhibited in New York, Chicago, London, Innsbruck, Rome, and Padova and featured in various magazines, including American Artist and Fine Art Connoisseur.   David Mayernik is Professor Emeritus with the University of Notre Dame, where for twenty years he taught in the School of Architecture. He is the author of two books, The Challenge of Emulation in Art and Architecture (Routledge, UK) and Timeless Cities: An Architect's Reflections on Renaissance Italy, (Basic Books), and numerous essays and book chapters, including “The Baroque City” for the Oxford Handbook of the Baroque. In 2016 he created the online course The Meaning of Rome for Notre Dame, hosted on the edX platform, which had an audience of six thousand followers. Ways to connect with David:   Website: www.davidmayernik.com Instagram: davidmayernik LinkedIn: davidmayernik EdX: The Meaning of Rome https://www.edx.org/learn/humanities/university-of-notre-dame-the-meaning-of-rome-the-renaissance-and-baroque-city     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:17 Well, hi and welcome once again. Wherever you happen to be, to another episode of unstoppable mindset. Today, we get to chat with David Mayernik, unless you're in Europe, and then it's David Mayernik, but either way, we're glad to have him. He is an architect. He is an award winning architect. He's an author. He's done a number of things in his life, and we're going to talk about all of those, and it's kind of more fun to let him be the one to talk more about it, and then I can just pick up and ask questions as we go, and that's what we'll do. But we're really glad that he's here. So David, welcome to unstoppable mindset.   David Mayernik ** 01:57 Oh, thanks so much. Michael, thanks for the invitation. I'm looking forward to it.   Michael Hingson ** 02:02 Well, I know we've been working on getting this set up, and David actually happens to be in Italy today, as opposed to being in the US. He was a professor at Notre Dame for 20 years, but he has spent a lot of time in Europe and elsewhere, and I'm sure he's going to talk about that. But why don't we start, as I mentioned earlier, as I love to do, tell us kind of about the early David growing up.   David Mayernik ** 02:25 Well, so my both of my parents passed away several years ago, and when I was at my mom's funeral, one of our next door neighbors was telling my wife what I was like when I was a kid, and she said he was very quiet and very intense. And I suppose that's how I was perceived. I'm not sure I perceived myself that way I did. The thing about me is I've always drawn my mom. I mean, lots of kids draw, but I drew like credibly, well, when I was, you know, two and three years old. And of course, my mother saved everything. But the best thing about it was that I always had paper and pencil available. You know, we were terribly well off. We weren't poor, but we weren't, you know, well to do, but I never lacked for paper and pencils, and that just allowed me to just draw as much as I possibly could.   Michael Hingson ** 03:16 And so I guess the other question is, of course, do you still have all those old drawings since your mom kept   David Mayernik ** 03:23 them? Well, you know? Yeah, actually, after she passed, I did get her, Well, her collection of them. I don't know that all of them. My father had a penchant for throwing things away, unfortunately. So some of the archive is no longer with us, but no but enough of it. Just odds and bits from different areas of my life. And the thing is, you know, I was encouraged enough. I mean, all kids get encouraged. I think when they're young, everything they do is fabulous, but I had enough encouragement from people who seem to take it seriously that I thought maybe I had something and and it was the kind of thing that allowed me to have enough confidence in myself that I actually enjoyed doing it and and mostly, my parents were just impressed. You know, it just was impressive to them. And so I just happily went along my own way. The thing about it was that I really wanted to find my own path as somebody who drew and had a chance in high school for a scholarship to a local art school. I won a competition for a local art school scholarship, and I went for a couple of lessons, and I thought, you know, they're just teaching me to draw like them. I want to draw like me. So for better or worse, I'm one of those autodidacts who tries to find my own way, and, you know, it has its ups and downs. I mean, the downside of it is it's a slower learning process. Is a lot more trial and error. But the upside of it is, is that it's your own. I mean, essentially, I had enough of an ego that, you know, I really wanted to do. Things my way.   Michael Hingson ** 05:02 Well, you illustrate something that I've believed and articulate now I didn't used to, but I do now a lot more, which is I'm my own best teacher. And the reality is that you you learn by doing, and people can can give you information. And, yeah, you're right. Probably they wanted you to mostly just draw like them. But the bottom line is, you already knew from years of drawing as a child, you wanted to perhaps go a slightly different way, and you worked at it, and it may have taken longer, but look at what you learned.   David Mayernik ** 05:37 Yeah, I think it's, I mean, for me, it's, it's important that whatever you do, you do because you feel like you're being true to yourself somehow. I mean, I think that at least that's always been important to me, is that I don't, I don't like doing things for the sake of doing them. I like doing them because I think they matter. And I like, you know, I think essentially pursuing my own way of doing it meant that it always was, I mean, beyond just personal, it was something I was really committed to. And you know, the thing about it, eventually, for my parents was they thought it was fabulous, you know, loved great that you draw, but surely you don't intend to be an artist, because, you know, you want to have a job and make a living. And so I eventually realized that in high school, that while they, well, they probably would have supported anything I did that, you know, I was being nudged towards something a little bit more practical, which I think happens to a lot of kids who choose architecture like I did. It's a way, it's a practical way of being an artist and and that's we could talk about that. But I think that's not always true.   Michael Hingson ** 06:41 Bill, go ahead, talk about that. Well, I think that the   David Mayernik ** 06:44 thing about architecture is that it's become, well, one it became a profession in America, really, in the 20th century. I mean, it's in the sense that there was a licensing exam and all the requirements of what we think of as, you know, a professional service that, you know, like being a lawyer or a doctor, that architecture was sort of professionalized in the 20th century, at least in the United States. And, and it's a business, you know, ostensibly, I mean, you're, you know, you're doing what you do for a fee. And, and so architecture tries to balance the art part of it, or the creative side, the professional side of it, and the business side. And usually it's some rather imperfect version of all of those things. And the hard part, I think the hardest part to keep alive is the art part, because the business stuff and the professional stuff can really kind of take over. And that's been my trial. Challenge is to try to have it all three ways, essentially.   Michael Hingson ** 07:39 Do you think that Frank Lloyd Wright had a lot to do with bringing architecture more to the forefront of mindsets, mindsets, and also, of course, from an art standpoint, clearly, he had his own way of doing things.   David Mayernik ** 07:54 Yeah, absolutely he comes from, I mean, I wouldn't call it a rebellious tradition, but there was a streak of chafing at East Coast European classicism that happened in Chicago. Louis Sullivan, you know, is mostly responsible for that. And I but, but Right, had this, you know, kind of heroic sense of himself and and I think that his ability to draw, which was phenomenal. His sense that he wanted to do something different, and his sense that he wanted to do something American, made him a kind of a hero. Eventually, I think it coincided with America's growing sense of itself. And so for me, like lot of kids in America, my from my day, if you told somebody in high school you wanted to be an architect, they would give you a book on Frank Lloyd Wright. I mean, that's just, you know, part of the package.   Michael Hingson ** 08:47 Yeah, of course, there are others as well, but still, he brought a lot into it. And of course there, there are now more architects that we hear about and designers and so on the people what, I m Pei, who designed the world, original World Trade Center and other things like that. Clearly, there are a number of people who have made major impacts on the way we design and think of Building and Construction today,   David Mayernik ** 09:17 you know, I mean America's, you know, be kind of, it really was a leader in the development of architecture in the 20th century. I mean, in the 19th century was very much, you know, following what was happening in Europe. But essentially, by the 20th century, the America had a sense of itself that didn't always mean that it rejected the European tradition. Sometimes it tried to do it, just bigger and better, but, but it also felt like it had its, you know, almost a responsibility to find its own way, like me and, you know, come up with an American kind of architecture and and so it's always been in a kind of dialog with architecture from around the world. I mean, especially in Europe, at Frank Lloyd Wright was heavily influenced by Japanese architecture and. And so we've always seen ourselves, I think, in relationship to the world. And it's just the question of whether we were master or pupil to a certain extent,   Michael Hingson ** 10:07 and in reality, probably a little bit of both.   David Mayernik ** 10:12 Yeah, and we are, and I think, you know, acknowledging who we are, the fact that we didn't just, you know, spring from the earth in the United States, where we're all, I mean, essentially all immigrants, mostly, and essentially we, you know, essentially bring, we have baggage, essentially, as a culture, from lots of other places. And that's actually an advantage. I mean, I think it's actually what makes us a rich culture, is the diversity. I mean, even me, my father's family was Slovak, my mother's family Italian. And, you know from when I tell you know Europeans that they think that's just quintessentially American. That's what makes you an American, is that you're not a purebred of some kind.   Michael Hingson ** 10:49 Yeah, yeah. Pure purebred American is, is really sort of nebulous and and not necessarily overly accurate, because you are probably immigrants or part other kinds of races or nationalities as well. And that's, that's okay.   David Mayernik ** 11:08 It's, it's rich, you know, I think it's, it's a richer. It's the extent to which you want to engage with it. And the interesting thing about my parents was that they were both children of first generation immigrants. My mom's parents had been older Italian, and they were already married, and when they came to the States, my father's parents were younger and Slovak, and they met in the United States. And my father really wasn't that interested in his Slovak heritage. I mean, just, you know, he could speak some of the language, you know, really feel like it was something he wanted to hold on to or pass along, was my mom was, I mean, she loved her parents. She, you know, spoke with him in Italian, or actually not even Italian, the dialect from where her parents came from, which is north of Venice. And so she, I think she kind of, whether consciously or unconsciously, passed that on to me, that sense that I wanted to be. I was interested in where I came from, where the origins of my where my roots were, and it's something that had an appeal for me that wasn't just it wasn't front brain, it was really kind of built into who I was, which is why, you know, one of the reasons I chose to go to Notre Dame to study where I also wound up teaching like, welcome back Carter, is that I we had a Rome program, and so I've been teaching in the Rome program for our school, but we, I was there 44 years ago as a student.   Michael Hingson ** 12:28 Yeah. So quite a while, needless to say. And you know, I think, well, my grandmother on my mother's side was Polish, but I I never did get much in the way of information about the culture and so on from her and and my mom never really dealt with it much, because she was totally from The Bronx in New York, and was always just American, so I never really got a lot of that. But very frankly, in talking to so many people on this podcast over almost the last four years, talking to a number of people whose parents and grandparents all came to this country and how that affected them. It makes me really appreciate the kind of people who we all are, and we all are, are a conglomerate of so many different cultures, and that's okay, yeah? I mean,   David Mayernik ** 13:31 I think it's more than okay, and I think we need to just be honest about it, yeah. And, you know, kind of celebrate it, because the Italians brought with them, you know, tremendous skills. For example, a lot of my grandfather was a stone mason. You know, during the Depression, he worked, you know, the for the WPA essentially sponsored a whole series of public works projects in the parks in the town I grew up in Allentown, Pennsylvania. And Allentown has a fabulous park system. And my grandfather built a lot of stone walls in the parks in the 1930s and, you know, all these cultures that came to the states often brought, you know, specialized skills. You know, from where they they came from, and, and they enriched the American, you know, skill set, essentially, and, and that's, you know, again, that's we are, who we are because of that, you know, I celebrated I, you know, I'm especially connected to my Italian heritage. I feel like, in part because my grandfather, the stone mason, was a bit of jack of all trades. He could paint and draw. And my mom, you know, wrote poetry and painted. And even though she mostly, you know, in my life, was a was a housewife, but before she met my father, and they got married relatively late for their day, she had a professional life in World War Two, my mom actually went to Penn State for a couple of years in the start of at the start of the war, and then parents wanted her to come home, and so she did two years of engineering. Penn State. When she came back to Allentown, she actually got a job at the local airplane manufacturing plant that was making fighter planes for the United States called company called volte, and she did drafting for them. And then after World War Two, she got a job for the local power company drafting modern electrical kitchens and and so I've inherited all my mom's drafting equipment. And, you know, she's, she's very much a kind of a child of the culture that she came from, and in the sense that it was a, you know, artistic culture, a creative culture. And, you know, I definitely happy and proud of   Michael Hingson ** 15:37 that. You know, one of the things that impresses me, and I think about a lot in talking to so many people whose parents and grandparents immigrated to this country and so on, is not just the skill sets that they brought, but the work ethic that they had, that they imparted to people. And I think people who have had a number of generations here have not always kept that, and I think they've lost something very valuable, because that work ethic is what made those people who they were   David Mayernik ** 16:08 absolutely I mean, my Yeah, I mean my father. I mean absolutely true is, I mean tireless worker, capable of tremendous self sacrifice and and, you know, and that whole generation, I mean, he fought in World War Two. He actually joined, joined the Navy underage. He lied about his age to get in the Navy and that. But they were capable of self, tremendous self sacrifice and tremendous effort. And, you know, I think, you know, we're always, you know, these days, we always talk about work life balance. And I have to say, being an architect, most architects don't have a great work life balance. Mostly it's, it's a lot of work and a little bit of life. And that's, I don't, you know. I think not everybody survives that. Not every architects marriage survives that mine has. But I think it's, you know, that the idea that you're, you're sort of defined by what you do. I think there's a lot of talk these days about that's not a good thing. I I'm sort of okay with that. I'm sort of okay with being defined by what I do.   Michael Hingson ** 17:13 Yeah, and, and that that's, that's okay, especially if you're okay with it. That's good. Well, you So you went to Notre Dame, and obviously dealt with architecture. There some,   David Mayernik ** 17:28 yeah. I mean, the thing, the great thing about Notre Dame is to have the Rome program, and that was the idea of actually a Sicilian immigrant to the States in the early 20th century who became a professor at Notre Dame. And he had, he won the Paris prize. A guy named Frank Montana who won the Paris prize in the 1930s went to Harvard and was a professor at Notre Dame. And he had the good idea that, you know, maybe sending kids to five years of architecture education in Indiana, maybe wasn't the best, well rounded education possible, and maybe they should get out of South Bend for a year, and he, on his own initiative, without even support from the university, started a Rome program, and then said to the university, hey, we have a Rome program now. And so that was, that was his instinct to do that. And while I got, I think, a great education there, especially after Rome, the professor, one professor I had after Rome, was exceptional for me. But you know, Rome was just the opportunity to see great architecture. I mean, I had seen some. I mean, I, you know, my parents would go to Philadelphia, New York and, you know, we I saw some things. But, you know, I wasn't really bowled over by architecture until I went to Rome. And just the experience of that really changed my life, and it gave me a direction,   Michael Hingson ** 18:41 essentially. So the Rome program would send you to Rome for a year.   David Mayernik ** 18:46 Yeah, which is unusual too, because a lot of overseas programs do a semester. We were unusual in that the third year out of a five year undergraduate degree in architecture, the whole year is spent in Rome. And you know, when you're 20 ish, you know, 20 I turned 21 when I was over there. It's a real transition time in your life. I mean, it's, it was really transformative. And for all of us, small of my classmates, I mean, we're all kind of grew up. We all became a bit, you know, European. We stopped going to football games when we went back on campus, because it wasn't cool anymore, but, but we, we definitely were transformed by it personally, but, it really opened our eyes to what architecture was capable of, and that once you've, once you've kind of seen that, you know, once you've been to the top of the mountain, kind of thing, it can really get under your skin. And, you know, kind of sponsor whatever you do for the rest of your life. At least for me, it   Michael Hingson ** 19:35 did, yeah, yeah. So what did you do after you graduated?   David Mayernik ** 19:40 Well, I graduated, and I think also a lot of our students lately have had a pretty reasonably good economy over the last couple of decades, that where it's been pretty easy for our students to get a job. I graduated in a recession. I pounded the pavements a lot. I went, you know, staying with my parents and. Allentown, went back and forth to New York, knocking on doors. There was actually a woman who worked at the unemployment agency in New York who specialized in architects, and she would arrange interviews with firms. And, you know, I just got something for the summer, essentially, and then finally, got a job in the in the fall for somebody I wanted to work with in Philadelphia and and that guy left that firm after about three months because he won a competition. He didn't take me with him, and I was in a firm that really didn't want to be with. I wanted to be with him, not with the firm. And so I then I picked up stakes and moved to Chicago and worked for an architect who'd been a visiting professor at Notre Dame eventually became dean at Yale Tom Beebe, and it was a great learning experience, but it was also a lot of hours at low pay. You know, I don't think, I don't think my students, I can't even tell my students what I used to make an hour as a young architect. I don't think they would understand, yeah, I mean, I really don't, but it was, it was a it was the sense that you were, that your early years was a kind of, I mean an apprenticeship. I mean almost an unpaid apprenticeship at some level. I mean, I needed to make enough money to pay the rent and eat, but that was about it. And and so I did that, but I bounced around a lot, you know, and a lot of kids, I think a lot of our students, when they graduate, they think that getting a job is like a marriage, like they're going to be in it forever. And, you know, I, for better or worse, I moved around a lot. I mean, I moved every time I hit what I felt was like a point of diminishing returns. When I felt like I was putting more in and getting less out, I thought it was time to go and try something else. And I don't know that's always good advice. I mean, it can make you look flighty or unstable, but I kind of always followed my my instinct on that.   Michael Hingson ** 21:57 I don't remember how old I was. You're talking about wages. But I remember it was a Sunday, and my parents were reading the newspaper, and they got into a discussion just about the fact that the minimum wage had just been changed to be $1.50 an hour. I had no concept of all of that. But of course, now looking back on it, $1.50 an hour, and looking at it now, it's pretty amazing. And in a sense, $1.50 an hour, and now we're talking about $15 and $16 an hour, and I had to be, I'm sure, under 10. So it was sometime between 1958 and 1960 or so, or maybe 61 I don't remember exactly when, but in a sense, looking at it now, I'm not sure that the minimum wage has gone up all that much. Yes, 10 times what it was. But so many other things are a whole lot more than 10 times what they were back then,   David Mayernik ** 23:01 absolutely, yeah. I mean, I mean, in some ways also, my father was a, my father was a factory worker. I mean, he tried to have lots of other businesses of his own. He, you're, you're obviously a great salesman. And the one skill my father didn't have is he could, he could, like, for example, he had a home building business. He could build a great house. He just couldn't sell it. And so, you know, I think he was a factory worker, but he was able to send my sister and I to private college simultaneously on a factory worker salary, you know, with, with, I mean, I had some student loan debt, but not a lot. And that's, that's not possible today.   Michael Hingson ** 23:42 No, he saved and put money aside so that you could do that, yeah, and,   David Mayernik ** 23:47 and he made enough. I mean, essentially, the cost of college was not that much. And he was, you know, right, yeah. And he had a union job. It was, you know, reasonably well paid. I mean, we lived in a, you know, a nice middle class neighborhood, and, you know, we, we had a nice life growing up, and he was able to again, send us to college. And I that's just not possible for without tremendous amount of debt. It's not possible today. So the whole scale of our economy shifted tremendously. What I was making when I was a young architect. I mean, it was not a lot then, but I survived. Fact, actually saved money in Chicago for a two month summer in Europe after that. So, you know, essentially, the cost of living was, it didn't take a lot to cover your your expenses, right? The advantage of that for me was that it allowed me time when I had free time when I after that experience, and I traveled to Europe, I came back and I worked in Philadelphia for the same guy who had left the old firm in Philadelphia and went off on his own, started his own business. I worked for him for about nine months, but I had time in the evenings, because I didn't have to work 80 hours a week to do other things. I taught myself how to paint. And do things that I was interested in, and I could experiment and try things and and, you know, because surviving wasn't all that hard. I mean, it was easy to pay your bills and, and I think that's one of the things that's, I think, become more onerous, is that, I think for a lot of young people just kind of dealing with both college debt and then, you know, essentially the cost of living. They don't have a lot of time or energy to do anything else. And you know, for me, that was, I had the luxury of having time and energy to invest in my own growth, let's say as a more career, as a creative person. And you know, I also, I also tell students that, you know, there are a lot of hours in the day, you know, and whatever you're doing in an office. There are a lot of hours after that, you could be doing something else, and that I used every one of those hours as best I could.   Michael Hingson ** 25:50 Yeah. Well, you know, we're all born with challenges in life. What kind of challenges, real challenges did you have growing up as you look back on it?   David Mayernik ** 26:01 Yeah, my, I mean, my, I mean, there was some, there was some, a few rocky times when my father was trying to have his own business. And, you know, I'm not saying we grew up. We didn't struggle, but it wasn't, you know, always smooth sailing. But I think one of the things I learned about being an architect, which I didn't realize, and only kind of has been brought home to me later. Right now, I have somebody who's told me not that long ago, you know? You know, the problem is, architecture is a gentleman's profession. You know that IT architecture, historically was practiced by people from a social class, who knew, essentially, they grew up with the people who would become their clients, right? And so the way a lot of architects built their practice was essentially on, you know, family connections and personal connections, college connections. And I didn't have that advantage. So, you know, I've, I've essentially had to define myself or establish myself based on what I'm capable of doing. And you know, it's not always a level playing field. The great breakthrough for me, in a lot of ways, was that one of the one of my classmates and I entered a big international competition when we were essentially 25 years old. I think we entered. I turned 26 and it was an open competition. So, you know, no professional requirements. You know, virtually no entry fee to redesign the state capitol grounds of Minnesota, and it was international, and we, and we actually were selected as one of the top five teams that were allowed to proceed onto the second phase, and at which point we we weren't licensed architects. We didn't have a lot of professional sense or business sense, so we had to associate with a local firm in Minnesota and and we competed for the final phase. We did most of the work. The firm supported us, but they gave us basically professional credibility and and we won. We were the architects of the state capitol grounds in Minnesota, 26 years old, and that's because the that system of competition was basically a level playing field. It was, you know, ostensibly anonymous, at least the first phase, and it was just basically who had the best design. And you know, a lot of the way architecture gets architects get chosen. The way architecture gets distributed is connections, reputation, things like that, but, but you know, when you find those avenues where it's kind of a level playing field and you get to show your stuff. It doesn't matter where you grew up or who you are, it just matters how good you are, yeah,   Michael Hingson ** 28:47 well, and do you think it's still that way today?   David Mayernik ** 28:51 There are a lot fewer open professional competitions. They're just a lot fewer of them. It was the and, you know, maybe they learned a lesson. I mean, maybe people like me shouldn't have been winning competitions. I mean, at some level, we were out of our league. I wouldn't say, I wouldn't say, from a design point of view. I mean, we were very capable of doing what the project involved, but we were not ready for the hardball of collaborating with a big firm and and the and the politics of what we were doing and the business side of it, we got kind of crushed, and, and, and eventually they never had the money to build the project, so the project just kind of evaporated. And the guy I used to work with in Philadelphia told me, after I won the competition, he said, you know, because he won a competition. He said, You know, the second project is the hardest one to get, you know, because you might get lucky one time and you win a competition, the question is, how do you build practice out of that?   Michael Hingson ** 29:52 Yeah, and it's a good point, yeah, yeah.   David Mayernik ** 29:55 I mean, developing some kind of continuity is hard. I mean, I. Have a longer, more discontinuous practice after that, but it's that's the hard part.   Michael Hingson ** 30:07 Well, you know, I mentioned challenges before, and we all, we all face challenges and so on. How do we overcome the challenges, our inherited challenges, or the perceived challenges that we have? How do we overcome those and work to move forward, to be our best? Because that's clearly kind of what you're talking about here.   David Mayernik ** 30:26 Yeah, well, the true I mean, so the challenges that we're born with, and I think there are also some challenges that, you know, we impose on ourselves, right? I mean, in this, in the best sense, I mean the ways that we challenge ourselves. And for me, I'm a bit of an idealist, and you know, the world doesn't look kindly on idealist. If you know, from a business, professional point of view, idealism is often, I'm not saying it's frowned upon, but it's hardly encouraged and rewarded and but I think that for me, I've learned over time that it's you really just beating your head against the wall is not the best. A little bit of navigating your way around problems rather than trying to run through them or knock them over is a smarter strategy. And so you have to be a little nimble. You have to be a little creative about how you find work and essentially, how you keep yourself afloat and and if you're if you're open to possibilities, and if you take some risks, you can, you can actually navigate yourself through a series of obstacles and actually have a rich, interesting life, but it may not follow the path that you thought you were starting out on at the beginning. And that's the, I think that's the skill that not everybody has.   Michael Hingson ** 31:43 The other part about that, though, is that all too often, we don't really give thought to what we're going to do, or we we maybe even get nudges about what we ought to do, but we discount them because we think, Oh, that's just not the way to do it. Rather than stepping back and really analyzing what we're seeing, what we're hearing. And I, for 1am, a firm believer in the fact that our inner self, our inner voice, will guide us if we give it the opportunity to do that.   David Mayernik ** 32:15 You know, I absolutely agree. I think a lot of people, you know, I was, I for, I have, for better or worse, I've always had a good sense of what I wanted to do with my life, even if architecture was a you know, conscious way to do something that was not exactly maybe what I dreamed of doing, it was a, you know, as a more rational choice. But, but I've, but I've basically followed my heart, more or less, and I've done the things that I always believed in it was true too. And when I meet people, especially when I have students who don't really know what they love, or, you know, really can't tell you what they really are passionate about, but my sense of it is, this is just my I might be completely wrong, but my sense of it is, they either can't admit it to themselves, or they can't admit it to somebody else that they that, either, in the first case, they're not prepared to listen to themselves and actually really deep, dig deep and think about what really matters to them, or if they do know what that is, they're embarrassed to admit it, or they're embarrassed to tell somebody else. I think most of us have some drive, or some internal, you know, impetus towards something and, and you're right. I mean, learning to listen to that is, is a, I mean, it's rewarding. I mean, essentially, you become yourself. You become more, or the best possible self you can be, I guess.   Michael Hingson ** 33:42 Yeah, I agree. And I guess that that kind of answers the question I was was thinking of, and that is, basically, as you're doing things in life, should you follow your dreams?   David Mayernik ** 33:53 You know, there's a lot, a lot of people are writing these days, if you read, if you're just, you know, on the, on the internet, reading the, you know, advice that you get on, you know, the new services, from the BBC to, you know, any other form of information that's out there, there's a lot of back and forth by between the follow your dreams camp and the don't follow your dreams camp. And the argument of the don't follow your dreams camp seems to be that it's going to be hard and you'll be frustrated, and you know, and that's true, but it doesn't mean you're going to fail, and I don't think anybody should expect life to be easy. So I think if you understand going in, and maybe that's part of my Eastern European heritage that you basically expect life to be hard, not, not that it has to be unpleasant, but you know it's going to be a struggle, but, but if you are true to yourself or follow your dreams, you're probably not going to wake up in the middle of your life with a crisis. You know, because I think a lot of times when you suppress your dreams, they. Stay suppressed forever, and the frustrations come out later, and it's better to just take them on board and try to again, navigate your way through life with those aspirations that you have, that you know are really they're built in like you were saying. They're kind of hardwired to be that person, and it's best to listen to that person.   Michael Hingson ** 35:20 There's nothing wrong with having real convictions, and I think it's important to to step back and make sure that you're really hearing what your convictions are and feeling what your convictions are. But that is what people should do, because otherwise, you're just not going to be happy.   David Mayernik ** 35:36 You're not and you're you're at one level, allowing yourself to manipulate yourself. I mean, essentially, you're, you know, kind of essentially deterring yourself from being who you are. You're probably also susceptible to other people doing that to you, that if you don't have enough sense of yourself, a lot of other people can manipulate you, push you around. And, you know, the thing about having a good sense of yourself is you also know how to stand up for yourself, or at least you know that you're a self that's worth standing up for. And that's you know. That's that, that thing that you know the kids learn in the school yard when you confront the bully, you know you have to, you know, the parents always tell you, you know, stand up to the bully. And at some level, life is going to bully you unless you really are prepared to stand up for something.   Michael Hingson ** 36:25 Yeah, and there's so many examples of that I know as a as a blind person, I've been involved in taking on some pretty major tasks in life. For example, it used to be that anyone with a so called Disability couldn't buy life insurance, and eventually, we took on the insurance industry and won to get the laws passed in every state that now mandate that you can't discriminate against people with disabilities in providing life insurance unless you really have evidence To prove that it's appropriate to do that, and since the laws were passed, there hasn't been any evidence. And the reason is, of course, there never has been evidence, and insurance companies kept claiming they had it, but then when they were challenged to produce it, they couldn't. But the reality is that you can take on major tasks and major challenges and win as long as you really understand that that is what your life is steering you to do,   David Mayernik ** 37:27 yeah, like you said, and also too, having a sense of your your self worth beyond whatever that disability is, that you know what you're capable of, apart from that, you know that's all about what you can't do, but all the things that you can do are the things that should allow you to do anything. And, yeah, I think we're, I think it's a lot of times people will try to define you by what you can't do, you   Michael Hingson ** 37:51 know? And the reality is that those are traditionally misconceptions and inaccurate anyway, as I point out to people, disability does not mean a lack of ability. Although a lot of people say, Well, of course it, it is because it starts with dis. And my response is, what do you then? How do you deal with the words disciple, discern and discrete? For example, you know the fact of the matter is, we all have a disability. Most of you are light dependent. You don't do well with out light in your life, and that's okay. We love you anyway, even though you you have to have light but. But the reality is, in a sense, that's as much a disability is not being light dependent or being light independent. The difference is that light on demand has caused so much focus that it's real easy to get, but it doesn't change the fact that your disability is covered up, but it's still there.   David Mayernik ** 38:47 No, it's true. I mean, I think actually, yeah, knowing. I mean, you're, we're talking about knowing who you are, and, you know, listening to your inner voice and even listening to your aspirations. But also, I mean being pretty honest about where your liabilities are, like what the things are that you struggle with and just recognizing them, and not not to dwell on them, but to just recognize how they may be getting in the way and how you can work around them. You know, one of the things I tell students is that it's really important to be self critical, but, but it's, it's not good to be self deprecating, you know. And I think being self critical if you're going to be a self taught person like I am, in a lot of ways, you you have to be aware of where you're not getting it right. Because I think the problem is sometimes you can satisfy yourself too easily. You're too happy with your own progress. You know, the advantage of having somebody outside teaching you is they're going to tell you when you're doing it wrong, and most people are kind of loath do that for themselves, but, but the other end of that is the people who are so self deprecating, constantly putting themselves down, that they never are able to move beyond it, because they're only aware of what they can't do. And you know, I think balancing self criticism with a sense of your self worth is, you know, one of the great balancing acts of life. You.   Michael Hingson ** 40:00 Well, that's why I've adopted the concept of I'm my own best teacher, because rather than being critical and approaching anything in a negative way, if I realize that I'm going to be my own best teacher, and people will tell me things, I can look at them, and I should look at them, analyze them, step back, internalize them or not, but use that information to grow, then that's what I really should do, and I would much prefer the positive approach of I'm my own best teacher over anything else.   David Mayernik ** 40:31 Yeah, well, I mean, the last kind of teachers, and I, you know, a lot of my students have thought of me as a critical teacher. One of the things I think my students have misunderstood about that is, it's not that I have a low opinion of them. It's actually that I have such a high opinion that I always think they're capable of doing better. Yeah, I think one of the problems in our educational system now is that it's so it's so ratifying and validating. There's so we're so low to criticize and so and the students are so fragile with criticism that they they don't take the criticism well, yeah, we don't give it and, and you without some degree of what you're not quite getting right, you really don't know what you're capable of, right? And, and I think you know. But being but again, being critical is not that's not where you start. I think you start from the aspiration and the hope and the, you know, the actually, the joy of doing something. And then, you know, you take a step back and maybe take a little you know, artists historically had various techniques for judging their own work. Titian used to take one of his paintings and turn it away, turn it facing the wall so that he couldn't see it, and he would come back to it a month later. And, you know, because when he first painted, he thought it was the greatest thing ever painted, he would come back to it a month later and think, you know, I could have done some of those parts better, and you would work on it and fix it. And so, you know, the self criticism comes from this capacity to distance yourself from yourself, look at yourself almost as as hard as it is from the outside, yeah, try to see yourself as other people see you. Because I think in your own mind, you can kind of become completely self referential. And you know, that's that. These are all life skills. You know, I had to say this to somebody recently, but, you know, I think the thing you should get out of your education is learning how to learn and like you're talking about, essentially, how do you approach something new or challenging or different? Is has to do with essentially, how do you how do you know? Do you know how to grow and learn on your own?   Michael Hingson ** 42:44 Yeah, exactly, well, being an architect and so on. How did you end up going off and becoming a professor and and teaching? Yeah, a   David Mayernik ** 42:52 lot of architects do it. I have to say. I mean, there's always a lot of the people who are the kind of heroes when I was a student, were practicing architects who also taught and and they had a kind of, let's say, intellectual approach to what they did. They were conceptual. It wasn't just the mundane aspects of getting a building built, but they had some sense of where they fit, with respect to the culture, with respect to history and issues outside of architecture, the extent to which they were tied into other aspects of culture. And so I always had the idea that, you know, to be a full, you know, a fully, you know, engaged architect. You should have an academic, intellectual side to your life. And teaching would be an opportunity to do that. The only thing is, I didn't feel like I knew enough until I was older, in my 40s, to feel like I actually knew enough about what I was doing to be able to teach somebody else. A lot of architects get into teaching early, I think, before they're actually fully formed to have their own identities. And I think it's been good for me that I waited a while until I had a sense of myself before I felt like I could teach somebody else. And so there was, there was that, I mean, the other side of it, and it's not to say that it was just a day job, but one of the things I decided from the point of your practice is a lot of architects have to do a lot of work that they're not proud of to keep the lights on and keep the business operating. And I have decided for myself, I only really want to do work that I'm proud of, and in order to do that, because clients that you can work for and be you know feel proud of, are rather rare, and so I balanced teaching and practice, because teaching allowed me to ostensibly, theoretically be involved with the life of the mind and only work for people and projects that interested me and that I thought could offer me the chance to do something good and interesting and important. And so one I had the sense that I had something to convey I learned. Enough that I felt like I could teach somebody else. But it was also, for me, an opportunity to have a kind of a balanced life in which practice was compensated. You know that a lot of practice, even interesting practice, has a banal, you know, mundane side. And I like being intellectually stimulated, so I wanted that. Not everybody wants   Michael Hingson ** 45:24 that. Yeah, so you think that the teaching brings you that, or it put you in a position where you needed to deal with that?   David Mayernik ** 45:32 You know, having just retired, I wish there had been more of that. I really had this romantic idea that academics, being involved in academics, would be an opportunity to live in a world of ideas. You know? I mean, because when I was a student, I have to say we, after we came back from Rome, I got at least half of my education for my classmates, because we were deeply engaged. We debated stuff. We, you know, we we challenged each other. We were competitive in a healthy way and and I remember academics my the best part of my academic formation is being immensely intellectually rich. In fact, I really missed it. For about the first five years I was out of college, I really missed the intellectual side of architecture, and I thought going back as a teacher, I would reconnect with that, and I realized not necessarily, there's a lot about academics that's just as mundane and bureaucratic as practice can be so if you really want to have a satisfying intellectual life, unfortunately, you can't look to any institution or other people for it. You got to find it on your own.   46:51 Paperwork, paperwork,   David Mayernik ** 46:55 committee meetings, just stuff. Yeah, yeah,   Michael Hingson ** 47:00 yeah. Yeah, which never, which never. Well, I won't say they never help, but there's probably, there's probably some valuable stuff that you can get, even from writing and doing, doing paperwork, because it helps you learn to write. I suppose you can look at it that way.   David Mayernik ** 47:16 No, it's true. I mean, you're, you're definitely a glass half full guy. Michael, I appreciate that's good. No. I mean, I, obviously, I always try to make get the most out of whatever experience I have. But, I mean, in the sense that there wasn't as much intellectual discourse, yeah, you know, as my I would have liked, yeah, and I, you know, in the practice or in the more academic side of architecture. Several years ago, somebody said we were in a post critical phase like that. Ideas weren't really what was driving architecture. It was going to be driven by issues of sustainability, issues of social structure, you know, essentially how people live together, issues that have to do with things that weren't really about, let's call it design in the esthetic sense, and all that stuff is super important. And I'm super interested in, you know, the social impact of my architecture, the sustainable impact of it, but the the kind of intellectual society side of the design part of it, we're in a weird phase where it that's just not in my world, we just it's not talked about a lot. You know,   Michael Hingson ** 48:33 it's not what it what it used to be. Something tells me you may be retired, but you're not going to stop searching for intellectual and various kinds of stimulation to help keep your mind active.   David Mayernik ** 48:47 Oh, gosh, no, no. I mean, effectively. I mean, I just stopped one particular job. I describe it now as quitting with benefits. That's my idea of what I retired from. I retired from a particular position in a particular place, but, but I haven't stopped. I mean, I'm certainly going to keep working. I have a very interesting design project in Switzerland. I've been working on for almost 29 years, and it's got a number of years left in it. I paint, I write, I give lectures, I you know, and you obviously have a rich life. You know, not being at a job. Doesn't mean that the that your engagement with the world and with ideas goes away. I mean, unless you wanted to, my wife's my wife had three great uncles who were great jazz musicians. I mean, some quite well known jazz musicians. And one of them was asked, you know, was he ever going to retire? And he said, retire to what? Because, you know, he was a musician. I mean, you can't stop being a musician, you know, you know, if, some level, if you're really engaged with what you do, you You never stop, really,   Michael Hingson ** 49:51 if you enjoy it, why would you? No, I   David Mayernik ** 49:54 mean, the best thing is that your work is your fun. I mean, you know, talking about, we talked about it. I. You that You know you're kind of defined by your work, but if your work is really what you enjoy, I mean, actually it's fulfilling, rich, enriching, interesting, you don't want to stop doing that. I mean, essentially, you want to do it as long as you possibly can. Yeah,   Michael Hingson ** 50:13 and it's and it's really important to do that. And I think, in reality, when you retire from a job, you're not really retiring from a job. You're retiring, as you said, from one particular thing. But the job isn't a negative thing at all. It is what you like to do.   David Mayernik ** 50:31 Yeah. I mean, there's, yeah, there's the things that you do that. I mean, I guess the job is the, if you like, the thing that is the, you know, the institution or the entity that you know, pays your bills and that kind of stuff, but the career or the thing that you're invested in that had the way you define yourself is you never stop being that person, that person. And in some ways, you know, what I'm looking forward to is a richer opportunity to pursue my own avenue of inquiry, and, you know, do things on my own terms, without some of the obligations I had   Michael Hingson ** 51:03 as a teacher, and where's your wife and all that.   David Mayernik ** 51:06 So she's with me here in LUCA, and she's she's had a super interesting life, because she she she studied. We, when we were together in New York, she was getting a degree in art history, Medieval and Renaissance studies in art history at NYU, and then she decided she really wanted to be a chef, and she went to cooking school in New York and then worked in a variety of food businesses in New York, and then got into food writing and well, food styling for magazines, making food for photographs, and then eventually writing. And through a strange series of connections and experiences. She got an opportunity to cook at an Art Foundation in the south of France, and I was in New York, and I was freelancing. I was I'd quit a job I'd been at for five years, and I was freelancing around, doing some of my own stuff and working with other architects, and I had work I could take with me. And you know, it was there was there was, we didn't really have the internet so much, but we had FedEx. And I thought I could do drawings in the south of France. I could do them in Brooklyn. So, so I went to the south of France, and it just happens to be that my current client from Switzerland was there at that place at that time, scouting it out for some other purpose. And she said, I hear you're architect. I said, Yeah. And I said, Well, you know, she said, I like, you know, classical architecture, and I like, you know, traditional villages, and we have a campus, and we need a master plan architect. And I was doing a master plan back in Delaware at that time, and my wife's you know, career trajectory actually enabled me to meet a client who's basically given me an opportunity to build, you know, really interesting stuff, both in Switzerland and in England for the last, you know, again, almost 29 years. And so my wife's been a partner in this, and she's been, you know, because she's pursued her own parallel interest. But, but our interests overlap enough and we share enough that we our interests are kind of mutually reinforcing. It's, it's been like an ongoing conversation between us, which has been alive and rich and wonderful.   Michael Hingson ** 53:08 You know, with everything going on in architecture and in the world in general, we see more and more technology in various arenas and so on. How do you think that the whole concept of CAD has made a difference, or in any way affected architecture. And where do you think CAD systems really fit into all of that?   David Mayernik ** 53:33 Well, so I mean this, you know, CAD came along. I mean, it already was, even when I was early in my apprenticeship, yeah, I was in Chicago, and there was a big for som in Chicago, had one of the first, you know, big computers that was doing some drawing work for them. And one of my, a friend of mine, you know, went to spend some time and figure out what they were capable of. And, but, you know, never really came into my world until kind of the late night, mid, mid to late 90s and, and, and I kind of resisted it, because I, the reason I got into architecture is because I like to draw by hand, and CAD just seemed to be, you know, the last thing I'd want to do. But at the same time, you, some of you, can't avoid it. I mean, it has sort of taken over the profession that, essentially, you either have people doing it for you, or you have to do it yourself, and and so the interesting thing is, I guess that I, at some point with Switzerland, I had to, basically, I had people helping me and doing drawing for me, but I eventually taught myself. And I actually, I jumped over CAD and I went to a 3d software called ArchiCAD, which is a parametric design thing where you're essentially building a 3d model. Because I thought, Look, if I'm going to do drawing on the computer, I want the computer to do something more than just make lines, because I can make lines on my own. But so the computer now was able to help me build a 3d model understand buildings in space and construction. And so I've taught myself to be reasonably, you know, dangerous with ArchiCAD and but the. Same time, the creative side of it, I still, I still think, and a lot of people think, is still tied to the intuitive hand drawing aspect and and so a lot of schools that gave up on hand drawing have brought it back, at least in the early years of formation of architects only for the the conceptual side of architecture, the the part where you are doodling out your first ideas, because CAD drawing is essentially mechanical and methodical and sort of not really intuitive, whereas the intuitive marking of paper With a pencil is much more directly connected to the mind's capacity to kind of speculate and imagine and daydream a little bit, or wander a little bit your mind wanders, and it actually is time when some things can kind of emerge on the page that you didn't even intend. And so, you know, the other thing about the computer is now on my iPad, I can actually do hand drawing on my iPad, and that's allowed me to travel with it, show it to clients. And so I still obviously do a lot of drawing on paper. I paint by hand, obviously with real paints and real materials. But I also have found also I can do free hand drawing on my iPad. I think the real challenge now is artificial intelligence, which is not really about drawing, it's about somebody else or the machine doing the creative side of it. And that's the big existential crisis that I think the profession is facing right now.   Michael Hingson ** 56:36 Yeah, I think I agree with that. I've always understood that you could do free hand drawing with with CAD systems. And I know that when I couldn't find a job in the mid 1980s I formed a company, and we sold PC based CAD systems to architects and engineers. And you know, a number of them said, well, but when we do designs, we charge by the time that we put into drawing, and we can't do that with a CAD system, because it'll do it in a fraction of the time. And my response always was, you're looking at it all wrong. You don't change how much you charge a customer, but now you're not charging for your time, you're charging for your expertise, and you do the same thing. The architects who got that were pretty successful using CAD systems, and felt that it wasn't really stifling their creativity to use a CAD system to enhance and speed up what they did, because it also allowed them to find more jobs more quickly.   David Mayernik ** 57:35 Yeah, one of the things it did was actually allow smaller firms to compete with bigger firms, because you just didn't need as many bodies to produce a set of drawings to get a project built or to make a presentation. So I mean, it has at one level, and I think it still is a kind of a leveler of, in a way, the scale side of architecture, that a lot of small creative firms can actually compete for big projects and do them successfully. There's also, it's also facilitated collaboration, because of the ability to exchange files and have people in different offices, even around the world, working on the same drawing. So, you know, I'm working in Switzerland. You know, one of the reasons to be on CAD is that I'm, you know, sharing drawings with local architects there engineers, and that you know that that collaborative sharing process is definitely facilitated by the computer.   Michael Hingson ** 58:27 Yeah, information exchange is always valuable, especially if you have a number of people who are committed to the same thing. It really helps. Collaboration is always a good thing,   David Mayernik ** 58:39 yeah? I mean, I think a lot of, I mean, there's always the challenge between the ego side of architecture, you know, creative genius, genius, the Howard Roark Fountainhead, you know, romantic idea. And the reality is that it takes a lot of people to get a building built, and one person really can't do it by themselves. And So collaboration is kind of built into it at the same time, you know, for any kind of coherence, or some any kind of, let's say, anything, that brings a kind of an artistic integrity to a work of architecture, mostly, that's got to come from one person, or at least people with enough shared vision that that there's a kind of coherence to it, you know. And so there still is space for the individual creative person. It's just that it's inevitably a collaborative process to get, you know, it's the it's the 1% inspiration, 99% perspiration. Side architecture is very much that there's a lot of heavy lifting that goes into getting a set of drawings done to get

My Ag Life Daily News Report
Episode 1146 | August 5, 2025 | New Training to Help Build Expertise in Microirrigation

My Ag Life Daily News Report

Play Episode Listen Later Aug 5, 2025 22:50


On today's episode, UC Davis's Daniele Zaccaria discusses the upcoming International School on Microirrigation for Crop Production, which will equip water managers and industry professionals with the practical skills and knowledge needed to design, manage and optimize microirrigation systems in California and water-scarce regions worldwide.Supporting the People who Support AgricultureThank you to this month's sponsors who make it possible to get you your daily news. Please feel free to visit their website.2025 Crop Consultant Conference - https://myaglife.com/crop-consultant-conference/

Coaching for Leaders
743: How to Teach Your Expertise to Others, with Roger Kneebone

Coaching for Leaders

Play Episode Listen Later Aug 4, 2025 37:20


Roger Kneebone: Expert Roger Kneebone directs the Imperial College Centre for Engagement and Simulation Science and the Royal College of Music–Imperial College Centre for Performance Science. He researches what experts from different fields can learn from one another, including a creative team of clinicians, computer scientists, musicians, magicians, potters, puppeteers, tailors, and fighter pilots. He is the author of Expert: Understanding the Path to Mastery*. Many leaders get into the roles they have because they are the experts in their work. But once you're leading, the work is less about being the expert and more about teaching your expertise to others. In this conversation, Roger and I explore how to get better at doing this well. Key Points Experts don't often recognize that they are experts. A characteristic of many experts is a dissatisfaction with where they are and an awareness that they could do better. Experts should notice what's missing and what would be most helpful to the less experienced person. Effective teachers zero in on one thing at a time, even if they notice many areas for improvement. Passing along expertise is not just the skills themselves but the perspective of why each skill matters. Land in the zone of proximal development. The skill should neither be too easy or too difficult. Resources Mentioned Expert: Understanding the Path to Mastery* by Roger Kneebone Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Help People Learn Through Powerful Teaching, with Pooja Agarwal (episode 421) The Art of Mentoring Well, with Robert Lefkowitz (episode 599) How to Handle High-Pressure Situations, with Dan Dworkis (episode 701) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

The WP Minute+
Ethics and Pricing for WordPress Agencies

The WP Minute+

Play Episode Listen Later Aug 4, 2025 54:21


Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the evolving landscape of marketing strategies. The conversation also touches on the value of SEO and the need for agencies to adapt their pricing models to reflect the true worth of their services.Takeaways:Navigating client relationships can be challenging, especially when price becomes a deciding factor.Expertise should be valued over cheaper alternatives, even if it means losing a client.Ethics play a crucial role in how agencies handle client cancellations and refunds.SEO strategies must align with client expectations to avoid negative feedback.The value of results should be prioritized over the processes used to achieve them.Discipline is essential for maintaining motivation in agency work.Community engagement can lead to unexpected opportunities and connections.Agencies must adapt their marketing strategies to attract the “right” clients.Understanding the market perception of pricing can help agencies position themselves effectively. ★ Support this podcast ★

The Digital Marketing Podcast
The Future of SEO

The Digital Marketing Podcast

Play Episode Listen Later Aug 3, 2025 30:39 Transcription Available


In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI Mode, and tools like ChatGPT and Gemini changing how people search, the rules of SEO are shifting fast. Some publishers report traffic drops of up to 60%, while others in e-commerce are holding steady. So is SEO really dead, or just evolving into something new? Daniel and Ciaran dig deep into what's happening, separating hype from reality and providing clear, practical advice for marketers trying to adapt. They explain why understanding Generative Engine Optimization (GEO) and AI Overviewsn (AIO) is critical, and how you can stay visible when clicks are disappearing. What you'll learn in this episode: Why AI Overviews are changing user behaviour, and pushing organic results further down the page How share of voice and brand sentiment are becoming as important as traditional ranking factors Why advocacy and positive online mentions may now trump old-school keyword tactics The growing importance of Wikipedia, Reddit, and forums in shaping AI-driven answers Why updating and referencing your best content is more powerful than ever How no-click searches are rewriting what “success” looks like in SEO Practical ways to benchmark your visibility Why prompt-like queries and longer conversational searches are the new normal How to build trust through Google's E‑E‑A‑T principles (Expertise, Experience, Authoritativeness, Trustworthiness) The Future of SEO Episode Mindmap The hosts also explore pitfalls to avoid, from snake-oil SEO sales pitches to rushing into poorly thought-out Wikipedia pages that could backfire. They emphasise a smarter, evidence-based approach: focusing on authenticity, advocacy, and quality content that's updated, referenced, and truly useful. Key Takeaways: SEO isn't dead, but competing for the top three AI-sourced links is tougher than ever. Building advocacy and brand mentions is critical to visibility in AI search. Quality and authenticity (with evidence and references) beat quantity every time. Think conversational: searches are getting longer, more natural, and more complex. Following Google's E‑E‑A‑T framework is the best hedge against AI-driven disruption. If you're a marketer, publisher, or business owner trying to make sense of the shifting SEO landscape, this episode provides both clarity and actionable steps to future-proof your strategy.

@BEERISAC: CPS/ICS Security Podcast Playlist
Bei der OT-Sicherheit ist der Staat in der Pflicht | OT Security Made Simple

@BEERISAC: CPS/ICS Security Podcast Playlist

Play Episode Listen Later Aug 1, 2025 22:58


Podcast: OT Security Made SimpleEpisode: Bei der OT-Sicherheit ist der Staat in der Pflicht | OT Security Made SimplePub date: 2025-07-29Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationCybertech-Influencer und Experte für Cybersicherheit und Maschinenbau Olaf Classen spricht über Cybersicherheit als Wettbewerbs- und Standortvorteil und warum gerade deutsche und europäische Unternehmen ihre Expertise im Engineering Richtung Cybersicherheit ausbauen sollten. Er plädiert für staatliche Förderung (und nicht nur Regulierung) und dafür, Cybersicherheit und digitale Souveränität als gesamtgesellschaftliches und europäisches Projekt zu behandeln.The podcast and artwork embedded on this page are from Klaus Mochalski, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Transforming Work with Sophie Wade
150: Brian Robertson - Organizational Clarity to Manage Work Not People

Transforming Work with Sophie Wade

Play Episode Listen Later Jul 31, 2025 42:54


Brian Robertson is Founder and CEO of GlassFrog and creator of the decentralized management and organizational governance system, Holacracy. Brian brings a software architect's lens to fixing organizational ambiguity. He outlines why clarity—not control—is the key to scalable leadership and self-managed teams. Brian explains the benefits of an organizational clarifying framework with dynamic role definitions and boundaries that enhance autonomy and results. He discusses how human-centric systems adaptations enable innovation, AI integration, and support business evolution.     KEY TAKEAWAYS     [01:34] Brian learns to read on software development books and leaves school early.     [02:00] Brian loves the structured thinking and clarity of software development.     [02:22] Seeing through a software architect's lens, Brain seeks to fix business's unclear operations.     [03:19] Brian starts a company as a lab to explore authority structure, work organization, management and more.     [03:54] Holacracy emerges: clarity-driven not consensus-based but everyone has a voice.     [06:03] Traditional job descriptions are outdated; clarity makes things easier as everything gets faster.     [07:06] Clarity evolves with tweaks for dynamic roles, adaptive processes, and efficient meetings.     [07:41] Optimizing decision-making to avoid the tyranny of consensus and top-down control.     [09:46] Biggest challenge in scaling is unlearning old habits and identity ties to status.     [11:03] Leaders should manage work, not people, and build systems others can lead within.     [12:10] Good leaders create clarity to prevent recurring crises and enable autonomy.     [13:08] Boundaries must be clear so people feel safe to act independently.     [14:15] Limits evolve over time; clarity comes from learning together.     [15:21] Roles are distinct functions with purpose, authority, and expectations.   [17:12] People hold multiple roles; work is modular and easier to shift or automate.   [19:05] Clear roles support influence, coordination, and decision-making.   [20:06] Governance allows anyone to adjust roles and expectations transparently.   [22:00] A new hire adds expectations to the founder's role in two minutes.   [23:12] Lack of clarity persists because defining work well is hard and often skipped.   [25:02] Everyone—not just leaders—needs to contribute to organizational clarity now.   [27:00] Clarity with adaptability helps tech-minded firms respond quickly to change.   [28:01] Zappos added market-based dynamics atop Holacracy to treat teams as micro-businesses.   [30:19] GlassFrog simplifies adoption by guiding organizations through incremental change.   [31:33] AI turns complaints into improvement proposals when structure is clear.   [33:30] Without clarity, AI struggles to support internal workflows.   [34:17] Holacracy empowers people to move from complaint to constructive action.   [35:10] Visionary leaders or incremental adoption paths enable systemic transformation.   [37:12] Teams often start with productivity or agile tools, then build structural clarity.   [39:00] Clarity must be continuously updated—not a static achievement.   [40:04] Empowerment needs limits; without knowing them, people can't lead.   [41:01] Self-leadership means owning your role and acting with confidence.   [42:00] IMMEDIATE ACTION TIP: Self-leadership—supporting people stepping up to be CEO of their role—requires clarifying limits to allow people freedom to lead within those limits.       RESOURCES   Brian Robertson on LinkedIn GlassFrog.com HolacracyOne's website     QUOTES   “Expertise is used to manage hard problems, to manage the work, not the people.”   “If you need a boss who empowers you, you are in a fundamentally disempowering environment.”   On leaders: “I've found that the leader's job is to create organizational clarity…They create the clarity that lets people step into their full power, their full freedom and lead… Their job is to obsolete themselves.”   “They're defining boundaries. They're defining expectations. They're empowering by creating a system, a framework that is so clear that people don't need them to empower them. They can just simply step up into the power they have, because it's all obvious.”   “Companies are complex adaptive systems in a massively complex environment in that kind of system.”   “It's hard to use AI internally to companies if you don't have organizational clarity. If the way things work around here is in everyone's head, it's not clear and it's not consistent. It's hard for an AI to work with.”   “It's training people to step out of just the victim mindset and into a co-creator mindset, into a ‘I can actually drive change here'.”   “We need the kind of environment and the kind of culture that supports people really stepping up and being a CEO of their role.”   “How do we consistently generate clarity because clarity is subject to entropy? Whatever clarity we have as our business evolves will rapidly become out of date.”   “Clarity itself is only as good as people can actually harness and use it by leading within it, by having that power.”

Social Media Decoded
From Stuck to Seen: How Robin Claimed Her Expertise & Built Her Authority Online

Social Media Decoded

Play Episode Listen Later Jul 30, 2025 23:51


Are you struggling to show up confidently online and clearly communicate your brand message? In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle's Elevate & Empower Community. Robin shares what wasn't working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you've ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

The Church Split
Is the Bible Just CLEVER Fiction? (Interview with Dr. Lydia McGrew

The Church Split

Play Episode Listen Later Jul 30, 2025 73:23


#TCS #TheChurchSplit Dr. Lydia McGrew is a widely published analytic philosopher and author. She received her PhD in English from Vanderbilt University in 1995. She has published extensively in the theory of knowledge, specializing in formal epistemology and in its application to the evaluation of testimony and to the philosophy of religion. She defends the reliability of the Gospels and Acts in four books, including The Eye of the Beholder: The Gospel of John as Historical Reportage and Testimonies to the Truth: Why You Can Trust the Gospels. Channel:  @LydiaMcGrewChannel  Books: Testimonies to the Truth: https://a.co/d/cFxO46b Eye of the Beholder: https://a.co/d/fUPgc1A Hidden in Plain View: https://a.co/d/4G4ANIQ The Mirror or the Mask: https://a.co/d/cWuZCLd Internalism and Epistemology: https://a.co/d/e8gC0hL Than's Work:  @InspiringPhilosophy  Support The Ministry: https://patreon.com/thechurchsplit Donate: https://www.paypal.com/donate/?hosted_button_id=DNCPKRQVTBD5E Order My Book: https://a.co/d/1vjiC16 The Network: https://onelifenetwork.org/ Uncommon Creation | Wood Work and Expertise: https://uncommoncreations3.wixsite.com/uncommon-creations/category/all-products?fbclid=IwY2xjawHWtTpleHRuA2FlbQIxMAABHd2BptF-I3w1BNlxYE2ZJDf1OjNgz2WETT0yBBTW-HfIjyWyX2e1g02mhQ_aem_E5IXshsJQ19WUBcgV2-9aw Music Credit: Bensound, High Octane - #2215113

Combinate Podcast - Med Device and Pharma
199 - How Modeling Can Cut in Half for Combination Products, V&V 40, and Cutting Dev Time with Mark Burchnall

Combinate Podcast - Med Device and Pharma

Play Episode Listen Later Jul 30, 2025 42:37


In this episode of Let's Combinate, host Subhi Saadeh is joined by Mark Burchnall, Director of Engineering at PSN Labs, to break down the evolving role of mechanical modeling and simulation in medical device and combination product development.Mark, an expert in mechanical modeling & finite element analysis (FEA) and a licensed professional engineershares how modeling can dramatically reduce prototyping cycles, support regulatory submissions, and lower test burden when applied appropriately.Mark disucsses:Why modeling is often misunderstoodWhen it can replace (or complement) traditional testingWhat makes a model “credible” under ASME V&V 40How to build internal processes for regulatory-grade modelsAnd what every skeptic (or startup) needs to know before adopting modeling⏱️ Timestamps:00:00 Introduction and Guest Welcome00:17 Mark's Expertise in Mechanical Modeling01:28 Subhi's Foundational Experience04:09 The Importance of Modeling in Engineering05:44 Challenges and Misconceptions in Modeling10:52 Life Cycle and Inputs of a Model16:21 Types of Models and Their Applications17:49 Numerical Solvers and Sensitivity Analysis21:28 CAD, Fluid Properties, and Starting a Model22:00 Defining the “Question of Interest”23:21 Modeling Cycle and Initial Steps24:35 Verification and Validation in Modeling25:40 Assessing Model Risk and Credibility31:43 Regulatory Guidelines and Industry Practices39:15 Implementing Modeling in Product Development42:17 Conclusion and Contact InformationMark is a product development consultant with over 15 years of experience in the Medical and Combination device sectors. As the Director of Engineering at PSN Labs, Mark leads the engineering department, offering invaluable support to clients in new product development, computational modeling and simulation, test method development, functional prototyping, contract manufacturing, and on-market remediation. His team specializes in designing devices that incorporate various design principles, including manufacturing, assembly, sustainability, biocompatibility, reprocessing, and reliability. Mark's background encompasses the development of innovative healthcare solutions in areas such as drug delivery, surgical robotics, pharmaceutical packaging, and catheters. His expertise ensures patient safety and regulatory compliance throughout the design process. Mark holds a Bachelor of Science in Mechanical Engineering from Purdue University and a Master of Science in Mechanical Engineering from the University of Cincinnati.Subhi Saadeh is a Quality Professional and host of Let's Combinate. With a background in Quality, Manufacturing Operations and R&D he's worked in Large Medical Device/Pharma organizations to support the development and launch of Hardware Devices, Disposable Devices, and Combination Products for Vaccines, Generics, and Biologics. Subhi serves currently as the International Committee Chair for the Combination Products Coalition(CPC) and as a member of ASTM Committee E55 and also served as a committee member on AAMI's Combination Products Committee.For questions, inquiries or suggestions please reach out at letscombinate.com or on the show's LinkedIn Page.

321 Biz Development
Episode 983: Your Big-Ticket Product or Service Your Talent, Skill and Expertise PLUS Courage, Persistence and a Plan

321 Biz Development

Play Episode Listen Later Jul 30, 2025 12:13


How many new clients does your business need next quarter?

Regenerative Agriculture Podcast
Podcast Short: FieldLark AI Brings AEA's Expertise to Every Grower

Regenerative Agriculture Podcast

Play Episode Listen Later Jul 29, 2025 26:52


In this Podcast Short, John Kempf announces the launch of FieldLark, an AI agronomist chatbot designed to democratize regenerative agriculture knowledge, which provides first-principles, thinking-based recommendations on how to solve agronomic challenges. FieldLark empowers farmers with accessible, expert-level insights to optimize crop and soil health. In this episode, John covers: FieldLark's public launch as a specialized AI trained on agronomic and adjacent discipline data. The complexity of regenerative agronomy, emphasizing biology alongside chemistry. The integration of soil, sap, and microbiome analyses to predict and enhance crop health. The future development of an algorithmic engine for consistent, context-specific recommendations. The importance of combining human intuition with AI's data-processing strengths. The vision for technology to enhance, not replace, farmers' connection to the landscape. Additional Resources To sign up for FieldLark, please visit: https://fieldlark.ai/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

Feel Amazing Naked
Unleash Your Expertise and Put a Megaphone to Your Message With Rebecca Cafiero

Feel Amazing Naked

Play Episode Listen Later Jul 29, 2025 50:29


When I started my business, I thought everyone getting featured on podcasts, in publications, and on stages was just sitting back waiting for invitations. Turns out, there's an entire "underground world" of pitching and visibility strategy I knew nothing about. The wake-up call: They weren't better than me—they were just playing a game I didn't know existed. In this episode, visibility expert Rebecca Cafiero pulls back the curtain on how to go from best-kept secret to go-to authority in your industry. You'll discover: The Expert Triangle: Why you need both visibility AND credibility to be profitable The PROFIT Method: Rebecca's 6-step framework for getting featured everywhere Why social media isn't actually visibility (and what is) How to use AI authentically for PR without losing your voice The psychology behind why visibility feels scary (and how to push through) Rebecca's story: From farm girl to representing $50M+ entrepreneurs Plus: Get Rebecca's free 4-in-1 pitch template and profitable podcast guest calculator, and hear about Amanda's visibility-focused retreat (September 29-October 2) with only a few spots remaining. Stop waiting for someone to discover you. It's time to raise your hand and say "pick me" from a place of confidence, not desperation. Resources mentioned: Rebecca's free tools: https://www.rebeccacafiero.com/ Amanda's coaching questions: amanda-walker.com/questions Best Damn Coach Retreat: https://amanda-walker.com/retreat/ Connect with Rebecca: @rebeccacafiero Connect with Amanda: @awalkmyway

The Illusion of Consensus
NEW: Dave Smith & Rav Arora Respond To Sam Harris x Douglas Murray Podcast

The Illusion of Consensus

Play Episode Listen Later Jul 28, 2025 181:27


In this new podcast episode, I speak to Dave Smith about issues pressing the new independent media landscape such as the role of experts and the rise of misinformation. The podcast is structured as a kind of formalized response to Sam Harris and Douglas Murray's recent podcast on the same subject which mentions Dave Smith throughout:Dave and I also delve into the complexities of terrorism, foreign policy, and the historical context of U.S. involvement in the Middle East. We discuss the double standards in defining terrorism, the grievances that fuel radicalization, and the implications of military actions taken by both the U.S. and Israel. The dialogue emphasizes the need for a nuanced understanding of these issues, the importance of negotiation over military intervention, and the challenges posed Links:Spotify / Apple(Video version will be up tomorrow)Chapters:00:00 Introduction to the Illusion of Consensus Podcast06:01 Debate Dynamics: Gad Saad and Douglas Murray12:04 The Role of Experts in Media18:01 Civil Discourse and Respectful Engagement23:46 The Role of Joe Rogan in Public Discourse29:52 Concluding Thoughts on Current Events40:19 Debate Dynamics and Media Representation47:00 Expertise and Public Discourse53:59 Misinformation and Institutional Accountability01:04:14 The Role of Experience in Argumentation01:12:48 Debating Evidence and Claims01:18:32 Critique of Argumentation Tactics01:26:36 The Complexity of Truth and Responsibility01:35:13 Navigating Sensitive Topics in Debate01:48:47 Assertions vs. Arguments: The Debate Dynamics01:54:47 Understanding Radical Islam: A Complex Landscape02:00:08 The Impact of Foreign Policy on Terrorism02:06:39 The Nuances of Terrorism: A Comparative Analysis02:19:29 Charity in Discourse: The Challenge of Misinformation02:26:04 Strawman Arguments in Foreign Policy02:32:30 Historical Context of Military Interventions02:37:51 Negotiation Strategies in Conflict Resolution02:44:29 Alternatives to Military Action02:49:50 The Complexity of Asymmetrical Warfare02:55:28 The Right to Self-DeterminationSupport The Illusion of Consensus!The Illusion of Consensus is a fully reader-supported publication. I need your support now more then every as I launch the new season of the show this week. If you support the high-quality science and Big Pharma journalism on this site, consider becoming a paid or founding member to receive exclusive articles, early-access episodes, and ask questions for future episodes. Or support The Illusion of Consensus with a one-time donation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.illusionconsensus.com/subscribe

Hustling Sideways
Using Your Expertise

Hustling Sideways

Play Episode Listen Later Jul 28, 2025 9:07


Sometimes, your experience can pay off immensely for you. Today on Hustling Sideways, Allen and Jim talk about times where they felt the need to step in and provide their opinions on a situation, related to years and years of crafting their side hustle. It's all about how you handle these situations, as well, and both of the guys talk about how to walk that fine line between helpful and being a know-it-all. How do you approach having to step in creatively?Follow us:Allen Halas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AllenHalas.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BreakingAndEntering.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads/Bluesky: @AllenHalas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: @AllenHalas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jim Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoAuthenticYou.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jim_m_love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jimm.love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hustling Sideways is a business podcast hosted by Milwaukee-based music writer Allen Halas and keynote and motivational speaker Jim Love. The two both attended Marquette University, and now host the show to discuss the side hustles and passion projects of people that they meet, all while continuing to run their own side businesses. Every Monday, they're either interviewing a guest, or talking about the different aspects of business that side hustlers go through when balancing their 9-to-5 and their entrepreneurship endeavors. You can get the podcast wherever you download podcasts, as well as on our YouTube channel.

CHANGING THE GAME PODCAST
AI & Marketing Mastery: Bright Pink CEO Madalina Iordache's Entrepreneurial Journey & Future Trends

CHANGING THE GAME PODCAST

Play Episode Listen Later Jul 28, 2025 67:59


Join us on Make Winning Mandatory as we sit down with Madalina Iordache (Mad-ah-LEE-nah Yor-DAH-kay -- rhymes with Okay) is the founder and CEO of Bright Pink Agency, an award-winning marketing agency specializing in designing and building enterprise-level websites for national and international franchise brands. With over a decade of experience in franchise marketing, she's a Certified Franchise Executive, an engaged member of the International Franchise Association, and an active force in the franchise community – serving on multiple boards, speaking at conferences, and mentoring future franchise leaders at the Titus Center for Franchising at Palm Beach Atlantic University.SummaryIn this engaging conversation, Tyler Wynn and Madalina Iordache explore the journey of entrepreneurship, the evolution of marketing, and the importance of authentic branding. Madalina shares her personal experiences transitioning from employee to business owner, the lessons learned along the way, and how marketing has changed over the years. They discuss consumer values in the digital age, the significance of storytelling, and the role of social media in building a brand. The conversation also touches on overcoming public speaking fears, the value of email marketing, and the importance of networking for business growth. Madalina emphasizes the need for continuous improvement and offers practical advice for entrepreneurs looking to succeed in a competitive landscape.TakeawaysMadalina's journey into entrepreneurship began with a pivotal moment at her first job.Learning what not to do is as valuable as learning what to do.The marketing landscape has evolved significantly over the past 17 years.Consumers value speed, convenience, and relevance in today's digital age.Authentic brand messaging is crucial for cutting through the noise.AI is changing how businesses need to approach marketing and consumer engagement.Social media presence is essential, but businesses should prioritize their website as their main platform.Understanding your audience's needs is key to effective marketing.Execution of marketing strategies requires continuous monitoring and adaptation.Networking and building relationships are vital for business growth.Chapters00:00 The Journey to Entrepreneurship02:14 Navigating the Transition from Employee to Business Owner05:07 The Evolution of Marketing Over 17 Years08:01 Understanding Consumer Values in Marketing10:55 Crafting Authentic Brand Messages13:55 The Role of AI in Modern Marketing16:45 Social Media vs. Website: Where to Focus Efforts19:47 Listening to Customers: The Key to Effective Marketing22:50 Executing Marketing Strategies Effectively25:57 Low-Hanging Fruit for Small Business Marketing35:35 Identifying Blind Spots in Marketing Strategies38:09 The Role of Paid Advertising in Modern Marketing39:58 The Future of SEO and Content Marketing41:34 The Power of Storytelling in Branding44:44 Overcoming the Fear of Public Exposure48:42 The Resurgence of Email Marketing53:01 Continuous Improvement and Learning in Business57:18 Leveraging Customer Reviews and AI for Recommendations58:32 Advice for New Business Owners59:35 Building a Network of Support and Expertise

Outcomes Rocket
Bridging Complexity with Expertise: How BRSi Tackles Healthcare's Toughest Challenges with Natalie Van Baale, Chief Operations Officer at BRSi

Outcomes Rocket

Play Episode Listen Later Jul 24, 2025 9:11


This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com What if your healthcare operations could adapt as fast as the rules keep changing? In this episode, Natalie Van Baale, Chief Operations Officer at BRSi, discusses the widespread challenges healthcare providers face across commercial, federal, and Medicaid sectors, especially in coding, compliance, documentation, and payer regulations. She emphasizes the importance of collaboration across departments to tackle evolving payer rules and data quality issues. While AI presents promising opportunities to improve efficiency and collections, Natalie stresses the continued need for experienced professionals to guide AI tools effectively. BRSi stands out for its passionate, long-tenured team, flexible proprietary software, and ability to quickly adapt to regulatory and system changes, offering custom solutions where larger systems often lag. Tune in as Natalie Van Baale of BRSi shares how their agile, expert-driven approach is helping healthcare organizations overcome today's toughest operational and reimbursement challenges! Resources: Connect with and follow Natalie Van Baale on LinkedIn. Follow BRSi on LinkedIn and visit their website!

Talking Pools Podcast
Time is valuable, and you should be paid for it.

Talking Pools Podcast

Play Episode Listen Later Jul 24, 2025 63:04


Text us a pool question!In this episode of Talking Pools, hosts Steve and Wayne discuss a variety of topics ranging from personal health updates to the challenges of insurance in the pool industry. They delve into the advancements in medical technology, particularly in hip replacement surgeries, and share personal experiences with insurance claims. The conversation shifts to the growing trend of virtual pool inspections and the importance of timely inspections in construction projects. They also touch on the value of expertise in the pool service industry and the necessity of worker safety and insurance coverage. The episode concludes with insights into navigating client expectations and the future of pool services.takeawaysMedical technology has significantly improved hip replacement surgeries.Insurance companies often deny claims, creating challenges for patients.Virtual inspections can streamline the construction process.Timely inspections are crucial to avoid project delays.Technology can enhance the efficiency of pool inspections.Client expectations can complicate service delivery.Expertise in the field is invaluable for problem-solving.Workers' compensation is essential for employee safety.Understanding insurance requirements is critical for business owners.Navigating client relationships requires clear communication.Sound Bites"It's amazing how medical technology has improved.""Insurance companies go out of their way to deny stuff.""Time is valuable, and you should be paid for it."Chapters00:00Introduction and Personal Updates02:56Medical Advancements in Hip Replacement Surgery05:50Insurance Challenges and Personal Experiences08:56Virtual Pool Inspections: Pros and Cons11:51The Importance of Timely Inspections in Construction14:53Technology in Pool Inspections18:08Navigating Client Expectations and Service Challenges20:51The Value of Expertise in Pool Services24:01Insurance Insights and Worker Safety27:04Conclusion and Future Topics Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Freedomain with Stefan Molyneux
6030 How to Stop Chasing Crazy Women! Twitter/X Space

Freedomain with Stefan Molyneux

Play Episode Listen Later Jul 23, 2025 123:41


FLASH Twitter Space 8 July 2025In this episode, I critique the argument from popularity, stressing that follower count doesn't equate to intellectual validity. Drawing from my 20 years in social media, I emphasize the need for expertise in discussions and caution against unsolicited advice. I share personal experiences in dating, highlighting the importance of character assessment, and address a caller's concerns about modern dating dynamics. Ultimately, this episode champions personal responsibility and active engagement in life, encouraging listeners to reflect on their agency in creating positive societal change.FOLLOW ME ON X! https://x.com/StefanMolyneuxGET MY NEW BOOK 'PEACEFUL PARENTING', THE INTERACTIVE PEACEFUL PARENTING AI, AND THE FULL AUDIOBOOK!https://peacefulparenting.com/Join the PREMIUM philosophy community on the web for free!Subscribers get 12 HOURS on the "Truth About the French Revolution," multiple interactive multi-lingual philosophy AIs trained on thousands of hours of my material - as well as AIs for Real-Time Relationships, Bitcoin, Peaceful Parenting, and Call-In Shows!You also receive private livestreams, HUNDREDS of exclusive premium shows, early release podcasts, the 22 Part History of Philosophers series and much more!See you soon!https://freedomain.locals.com/support/promo/UPB2025

Speakernomics
Construction to Credibility How to Cement Your Expertise in an Industry

Speakernomics

Play Episode Listen Later Jul 22, 2025 32:58


Curious how to become the go-to expert in your field and dominate your speaking niche? In this episode of Speakernomics, construction industry leader George Hedley shares his direct advice on carving out your place as a professional speaker. Here's what you'll learn: How George targeted and owned his industry niche to become the "hard hat biz coach" Why focusing on what you know best leads to more opportunities—even in a crowded market The importance of understanding your audience's language, culture, and pain points How publishing articles and books can boost your credibility as an industry expert Strategies to diversify your speaking business with coaching, peer groups, and consulting 1 interlude guest (Simon T. Bailey) Tune in and get actionable steps to stand out and thrive as a speaker in your own niche! Learn more about your ad choices. Visit megaphone.fm/adchoices