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This is episode two in a series on what it actually takes to build a business that scales. Last week, we tackled the most dangerous phrase in your business vocabulary - "it depends" - and why a custom-everything approach keeps you locked in as the product. This week, we take the next step: the identity shift from practitioner to architect.A practitioner delivers results. An architect designs the system that delivers results. If your calendar is maxed out and your success has started to feel like a trap, that distinction is everything.This episode walks you through what it means to build your business by design, starting with the one move that changes everything: packaging your expertise. Your methodology already exists. You're probably just not using it in a way that travels without you yet.In this episode:Why success as a practitioner eventually becomes a trapWhat it means to become the architect of your businessHow to package your expertise and make your methodology tangibleWhy leading with your IP changes the dynamic with your customersHow to deliver results without your time and attention being the bottleneckWhy this shift is an evolution, not a restartNext week: Most experts skip straight to building the solution without diagnosing the actual problem first. Next week I'm sharing the assessment that changes everything: the specific structural questions that reveal exactly where your business is stuck. You don't want to miss it.Download the FREE Infinite Scale Guide - Scale Your Business, Not Your Calendar: www.taralbryan.comTara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website
This episode is sponsored by FTV Capital and J.C. Flowers & Co Financial services is one of the most active sectors in private equity dealmaking, but getting the highest returns requires deep sector expertise, especially in today's challenging exit environment. In this episode, PE Hub editor-in-chief Mary Kathleen Flynn speaks with Peter Yordán, a managing director of J.C. Flowers & Co, and Kyle Griswold, a partner at FTV Capital, to find out what makes financial services different from other sectors. We also hear their strategies for successful dealmaking, including how AI is changing the landscape.
On today's Legally Speaking Podcast, I am delighted to be joined by Laurence Lieberman.Laurence is a Partner in the London office of Pillsbury, where he specialises in complex, high-value and often cross-border business disputes, resolved through court litigation and international arbitration. He has more than 25 years of experience, with deep expertise across technology, life sciences and financial services, as well as longstanding work connected to India and Israel. Alongside all of that, Laurence also has a creative side many in law may not expect. He is a lead vocalist, performs in a band, and DJs under the name DJ Justice.So today, we are not just talking about disputes, strategy and high-performance legal work. We are also talking about identity, confidence, passion and why keeping hold of your creative side may actually make you a better lawyer.So why should you be listening in? You can hear Rob and Laurence discussing:- Reading Audience Enhances Professional Presentations- Lawrence's Expertise in Cross-Border Disputes- Music Boosts Confidence and Authenticity- Legal Profession Values Authenticity and Balance- Human Connection Vital in Law's Future.Connect with Laurence Lieberman here - https://uk.linkedin.com/in/laurence-lieberman
Was ist "Die Welt von …?" Wenn wir über Video- und Computerspiele sprechen, die entweder elaborat ausgestaltete eigene Welten mit Hintergrundgeschichten haben oder über solche, die ihre Welt aus Literatur, Rollenspiel oder Film borgen, nehmen wir uns zuweilen die Zeit und sprechen ausführlicher über Lore jener Welten als das in den regulären Folgen möglich wäre. Im Format Die Welt von… erkunden Rahel Schmitz und Mháire Stritter die Legenden, die Geografie, die Geschichte, die Politik von diesen fiktiven Welten und holen sich dabei von Fall zu Fall ergänzende Expertise von ausgewiesenen Kennern und Kennerinnen der jeweiligen Welt. Worum geht's: Die Welt von Alien ist kein klassisches Science-Fiction-Szenario mit klaren Fronten zwischen Gut und Böse, sondern ein düsteres, komplexes Geflecht aus technologischem Fortschritt, kapitalistischer Macht, biologischer Bedrohung und menschlicher Ohnmacht. Die Handlung spielt im 22. bis 25. Jahrhundert, in einer Zukunft, die von Megakonzernen wie der Weyland-Yutani Corporation dominiert wird. Diese Konzerne handeln mit Technologie, Kolonisierung und biologischen Waffen und opfern dabei bedenkenlos Menschenleben, um Profit zu sichern. Die politische Landschaft ist geprägt von einem zersplitterten Erd-Bund, der gegen die Interessen der Konzerne kämpft, während gleichzeitig abgelegene Kolonien und Frontier-Planeten im All existieren, die oft von Isolation, Armut und der ständigen Bedrohung durch außerirdische Lebensformen geprägt sind. Götter oder höhere Mächte existieren in dieser Welt nicht, stattdessen regieren Unternehmen Militärs und die unberechenbare Natur des Universums selbst. In dieser Folge erkunden Rahel und Mháire die Eigenheiten dieses Popkultur-Universum: seine politische Struktur, die Rolle von Technologie und Biowaffen, das Nebeneinander von wissenschaftlichem Fortschritt und archaischer Gewalt, sowie die bewusste Mehrdeutigkeit vieler Erzählungen. Es geht darum, wie Alien Weltenbau betreibt, warum sich das Universum je nach Standort völlig anders anfühlt und weshalb diese Franchise bis heute eine der dichtesten und faszinierendsten Sci-Fi-Welten der Computerspiel- und Filmgeschichte hervorgebracht hat. Gast: Diesmal kommt im Podcast neben den Sprecherinnen Felix Rick zu Wort, der als Redakteur bei GameStar arbeitet und sich seit 2002 als einer der profundesten Kenner der Alien-Lore einen Namen gemacht hat. Zuvor war er unter anderem für Giga Games und Gameswelt tätig und hat sich in unzähligen Artikeln, Analysen und Videos mit der Welt von Alien auseinandergesetzt. Podcast-Credits: Sprecher, Redaktion: Rahel Schmitz, Mháire Stritter Gast: Felix Rick Audioproduktion: Fabian Langer, Christian Schmidt Titelgrafik: Paul Schmidt Intro, Outro: Nino Kerl (Ansage); Chris Hülsbeck (Musik) "Welt von"-Folgen sind Belgeitfolgen für Podcasts zu Games, die in der Welt spielen, aber zu einem Alien-Spiel hatten wir bisher noch keine Folge, ahem. Kommt sicher noch irgendwann.
In dieser Episode ist Dr. Constanze Lohse zu Gast. Gemeinsam sprechen wir über Schwangerschaft, Gesundheit und die Frage, wie werdende Eltern diese besondere Lebensphase möglichst gut für sich und ihr Kind gestalten können. Ausgangspunkt des Gesprächs ist unser gemeinsames Buchprojekt - der „Mami Plan“, das wissenschaftlich fundiertes Wissen mit alltagstauglichen Tipps rund um die Schwangerschaft verbindet. Dabei teilt Constanze nicht nur ihre medizinische Expertise, sondern auch persönliche Erfahrungen aus ihren eigenen Schwangerschaften. Wir sprechen über die Bedeutung von Ernährung und Mikronährstoffen, den Umgang mit Zucker, Schwangerschaftsdiabetes sowie darüber, welche Rolle ein gesunder Lebensstil für Mutter und Kind spielen kann. Außerdem geht es um die Balance zwischen hohen Ansprüchen und pragmatischen Lösungen im Familienalltag, um das Stillen und den Wiedereinstieg in den Beruf sowie um die Unterstützung durch das persönliche Umfeld. Eine Episode voller wertvoller Impulse für werdende Mütter, junge Familien und alle, die Schwangerschaft ganzheitlich und evidenzbasiert betrachten möchten. Folge mir, [@fit__laura](https://www.instagram.com/fit__laura/), gerne auf Instagram, um tägliche Tipps, Motivation und Rezepte zu erhalten. Hast du Fragen oder Feedback zum Thema der Episode? Schreib mir gern! Unser Projekt: "Der Mami-Plan": [Hier gehts zur Vorbestellung](https://amzn.to/3PZaqmz) Hier findest du Constanze: [Instagram](https://www.instagram.com/doc.lohse?igsh=dzgyc2Z2ZmJkeDNp) [Website](https://www.doc-lohse.de/) [Youtube](https://www.youtube.com/@DocLohse)
Geschichten, die verkaufen - Mehr Umsatz durch Content Marketing
Was genau machst du eigentlich? Diese Frage klingt harmlos, aber für viele Selbstständige, Unternehmer und Experten ist sie der Moment, in dem es plötzlich kompliziert wird. Die Antwort wird zu lang, zu fachlich oder zu austauschbar. Und genau darin liegt das Problem: Nicht dein Angebot ist unklar. Die Geschichte dahinter fehlt. In dieser Episode von Geschichten, die verkaufen zeigt Bernhard Kalhammer, warum starke Positionierung nicht nur eine Frage von Zielgruppe, Angebot oder Expertise ist. Du erfährst, warum deine Ursprungsgeschichte das Fundament deiner Marke ist, wie du daraus eine unverwechselbare Positionierung ableitest und warum Menschen nicht deinem Lebenslauf folgen, sondern deinem Weg. Außerdem bekommst du eine konkrete Übung, mit der du deine eigene Ursprungsgeschichte entwickeln kannst: von der Ausgangssituation über den Bruch und die Suche bis zur entscheidenden Erkenntnis und dem Neubeginn. Diese Folge ist für dich, wenn du klarer erklären willst, wofür du stehst, was du anbietest und warum genau du der richtige Ansprechpartner für deine Kunden bist.
In dieser Episode ist Dr. Constanze Lohse zu Gast. Gemeinsam sprechen wir über Schwangerschaft, Gesundheit und die Frage, wie werdende Eltern diese besondere Lebensphase möglichst gut für sich und ihr Kind gestalten können. Ausgangspunkt des Gesprächs ist unser gemeinsames Buchprojekt - der „Mami Plan“, das wissenschaftlich fundiertes Wissen mit alltagstauglichen Tipps rund um die Schwangerschaft verbindet. Dabei teilt Constanze nicht nur ihre medizinische Expertise, sondern auch persönliche Erfahrungen aus ihren eigenen Schwangerschaften. Wir sprechen über die Bedeutung von Ernährung und Mikronährstoffen, den Umgang mit Zucker, Schwangerschaftsdiabetes sowie darüber, welche Rolle ein gesunder Lebensstil für Mutter ... Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Master of Search - messbare Sichtbarkeit auf Google (Google Ads, Analytics, Tag Manager)
Viele Webinare scheitern nicht am Inhalt. Sie scheitern am Ziel. Du erklärst viel, gibst Mehrwert, beantwortest Fragen und am Ende passiert trotzdem nichts. Kein Gespräch. Keine Demo. Keine Anfrage. Genau deshalb muss ein Webinar von Anfang an auf eine klare Handlung ausgerichtet sein. ---- Warum Webinare so stark sein können - Teilnehmer schenken dir 30, 60 oder sogar 120 Minuten Aufmerksamkeit - Du kannst Vertrauen und Expertise deutlich schneller aufbauen als mit kurzen Posts - Live-Webinare erzeugen direkte Interaktion - Im B2B können Webinare ein sehr starker Lead-Kanal sein ---- Die größten Fehler bei Webinaren - Es gibt kein klares Ziel am Ende - Es werden mehrere Handlungen gleichzeitig angeboten - Der Call to Action ist zu weich formuliert - Der Buchungslink fehlt oder funktioniert nicht - Der Chat wird zur parallelen Gratisberatung - Der Inhalt wird zu fachlich und überfordert die eigentliche Zielgruppe ---- Was ein Webinar verkaufen muss - Nicht jedes Detail deiner Methode - Nicht jeden Klick in der Oberfläche - Nicht dein komplettes Wissen - Sondern den Weg zum Ziel - Die Teilnehmer müssen verstehen, was sie tun müssen - Das genaue Wie darf Teil deines Angebots bleiben ---- So wird der Abschluss stärker - Entscheide dich vorab für genau ein Ziel - Beschreibe konkret, was nach dem Webinar passieren soll - Erkläre, was im Erstgespräch, in der Demo oder im nächsten Schritt passiert - Wiederhole den Call to Action sinnvoll im Q&A - Nutze individuelle Fragen, um auf den nächsten Schritt zu verweisen - Teste Technik, Links und Buchungsprozess vorher ---- Ein Webinar ist kein Vortrag mit Verkaufsanhang. Ein gutes Webinar führt von Anfang an auf eine klare Entscheidung hin. Wenn Ziel, Inhalt und Abschluss zusammenpassen, wird aus Aufmerksamkeit ein echter Lead.
In this episode, Travis and producer Eric break down a powerful insight from personal branding strategist Caleb Ralston about the hidden costs of expanding your content beyond your area of expertise. Drawing on examples from business, politics, religion, and social media, they explore why creators should be intentional about the topics they discuss, the scrutiny that comes with influence, and how chasing views can sometimes damage credibility. This conversation is a thoughtful look at personal branding, audience expectations, and staying authentic in a world driven by attention. On this episode we talk about: Caleb Ralston's advice on personal branding and content strategy Why creators should think carefully before expanding into new topics The risks of discussing subjects outside your expertise How audience expectations can limit personal growth and public opinion changes The difference between chasing views and building a sustainable brand Why debate skills and expertise are not the same thing The long-term consequences of building an audience around certainty instead of curiosity Top 3 Takeaways Every topic you discuss publicly invites scrutiny. Before adding a new subject to your content, consider whether you want to be evaluated on that area of your life. Expertise in one field does not automatically translate to expertise in another. Audiences often confuse success with authority, creating challenges for creators who branch into unfamiliar territory. Authenticity compounds over time. Building a brand around who you genuinely are is more sustainable than chasing trends, controversy, or topics that generate short-term attention. Notable Quotes “If you're going to put stuff out on the internet, you will get scrutinized. No way around it.” “Just because somebody has three million followers does not mean that they are worthy of being listened to.” “Eventually the true you is going to come out, and you don't want there to be a massive gap between the version of you people thought you were and the version of you that you actually are.” Connect with Travis Chappell: Website: TravisChappell.com Instagram: @travischappell A Word from Our Sponsors: This episode is brought to you by our amazing sponsors. Their support allows us to continue bringing you insightful conversations and practical strategies to help you make more money. Please support the companies that support this show by checking out the links in the episode description. - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
Von den wenigen Leuten, die die alte Welt medial bespielten - früher, als der Fernseher noch als das Lagerfeuer galt - haben es nicht allzu viele geschafft, auch im neuen Medienkosmos mitmachen zu dürfen. Mein heutiger Gast schon. Jahrgang 1964 wird ihm immer noch Spitzbübisches nachgesagt, vielleicht sogar etwas Altersloses, in jedem Fall aber Expertise, wenn es um Sport geht. Dabei geht's hier natürlich eher ums Essen, ums Kochen, um kulinarische Erinnerungen und auch da kann Johannes B. Kerner schöne Geschichten aus dem Ärmel zaubern. Der gebürtige Bonner erzählt in Toast Hawaii vom Hefezopf seiner Großmutter, vom Vater, der den ersten heißen Schluck Tee von einer Untertasse trank, von Einkaufslisten und Airfryern, Graubrot, Marzipan und gebügelten Küchenhandtüchern, von Franzbrötchen, Kapern und einer für ihn denkwürdigen Thunfischpizza, die allerdings längst verdaut ist. *** WERBUNG Toast Hawaii wird unterstützt von dmBio, die Bio-Lebensmittelmarke von dm-drogerie markt. Ganz nach dem Motto „Natürlich lecker erleben“ bietet dmBio mit mehr als 550 Produkten eine vielfältige Auswahl – von leckeren Snacks für zwischendurch bis hin zu original italienischen Tomatensaucen. Haben auch Sie eine dmBio-Geschichte, die im Podcast erzählt werden soll? Dann schreiben Sie uns gerne unter rustberlin@icloud.com ÖKO-Kontrollstelle: DE-ÖKO-007
Hier geht es direkt zur Umfrage:
Wenige Tage vor seinem mysteriösen Tod im Starnberger See wurde Bayernkönig Ludwig II. entmündigt. Das Gutachten des Münchner Psychiatrieprofessor Bernhrad von Gudden ist bis heute höchst umstritten: Instrument einer politischen Verschwörung, sagen die einen. Seriöse Expertise auf dem Stand jener Zeit, sagen andere. Ein Podcast von Thomas Grasberger
CJ Appenzeller built a 550-square-foot storage space into a five-location training operation across South Jersey — and he did it without sacrificing the technical excellence that made him an industry expert. In this episode, CJ breaks down the exact framework he uses to scale coaching expertise across multiple locations: how he documents every movement standard into a "playbook" course shell, why he hires great people over great coaches, and the hard-and-fast training convictions that keep his product consistent at scale. We also go deep on the ego death required to stop being the technician, the Dunning-Kruger trap that makes experienced coaches harder to onboard than beginners, and why the gray area in your coaching standards is slowly killing your business. What you'll learn: The "playbook" system CJ uses to onboard coaches and maintain quality across 5 locations Why hiring people with zero coaching experience often beats hiring experienced coaches How to turn technical expertise into a scalable business (without losing what made you great) The pre-mortem exercise that reframes your entire career How to build industry authority through content, coaching trees & relentless curiosity Why having hard convictions — not nuance — is what actually scales
Evolution Radio Show - Alles was du über Keto, Low Carb und Paleo wissen musst
Das Video zur Folge findest du hier YouTube Kanal abonnieren und keine neue Folge mehr verpassen ✨ WAS DU IN DIESER EPISODE LERNST
In dieser Folge sprechen wir darüber, warum die meisten auf Social Media nicht wachsen und weshalb ausgerechnet die Menschen mit dem meisten Wissen oft die geringste Reichweite haben.Darum geht es heute:• Warum nicht der Algorithmus dein Problem ist, sondern deine Kommunikation• Weshalb viele Coaches und Experten ihren Content unnötig kompliziert machen• Warum intelligente Menschen oft an ihrer eigenen Komplexität scheitern• Wieso Social Media keine Universität, sondern ein Aufmerksamkeitsspiel ist• Warum deine Zielgruppe nicht dort steht, wo du bereits bist• Weshalb zu viel Expertise oft zu wenig Wirkung erzeugt• Warum einfache Inhalte nicht dumm, sondern kraftvoll sind• Wie du verständlicher, klarer und relevanter kommunizierst• Weshalb Klarheit immer wichtiger ist als Intelligenz• Warum verstanden werden die Voraussetzung für Vertrauen und Verkäufe istViele Coaches, Berater und Experten glauben, sie müssten zeigen, wie viel sie wissen. Sie erklären Zusammenhänge, liefern komplexe Inhalte und sprechen über Lösungen, während ihre Zielgruppe noch mitten im Problem steckt.Genau dadurch entsteht eine Lücke.Menschen kaufen nicht den intelligentesten Content. Sie reagieren auf Inhalte, die sie sofort verstehen, die sie emotional erreichen und die ihnen Orientierung geben.Wenn dein Content nicht verstanden wird, wird er ignoriert. Nicht weil er schlecht ist, sondern weil er zu kompliziert ist.Die Fähigkeit, komplexe Dinge einfach zu erklären, ist deshalb eine der wichtigsten Fähigkeiten für Sichtbarkeit, Reichweite und Kundengewinnung.Wenn du lernen möchtest, wie du deine Botschaft klarer kommunizierst, sichtbar wirst und mit deinem Content die richtigen Menschen erreichst, dann schreib mir gerne auf Instagram unter: @dominik.goerke.coachmacherJetzt neu: Meine kostenlose Secret Business Community. Dort erhältst du exklusiven Mehrwert, der dich noch schneller an dein Ziel bringt: https://whatsapp.com/channel/0029Va8D2MxFsn0fKhlRyL2u
Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben
Wie wird man sichtbar, ohne sich zu verbiegen und warum schaffen manche Menschen es, sich innerhalb weniger Jahre komplett neu zu positionieren, obwohl sie vorher mit Social Media, Marketing oder Personal Branding überhaupt nichts zu tun hatten? Genau darüber spreche ich in dieser Folge mit Tobias Milbrandt. Tobias war früher Beamter, hat jahrelang kaum gelesen und irgendwann gemerkt: „Das kann doch noch nicht alles gewesen sein.“ Heute ist er: • Buchmarketing-Experte • Content Creator • Podcaster • Unternehmer • Autor • und für viele Menschen inzwischen eine der sichtbarsten Stimmen rund um Sachbücher, Lesen und Buchmarketing im deutschsprachigen Raum. Wir sprechen über seinen Weg vom Finanzbeamten zum Unternehmer, über Sichtbarkeit, Community-Aufbau, Bücher als Karriere-Booster und darüber, warum viele Menschen beim Thema Personal Branding die völlig falschen Prioritäten setzen. Außerdem teilt Tobias extrem konkrete Insights darüber: • wie er auf Instagram gewachsen ist • warum er lange kaum Reichweite hatte • welche Content-Formate wirklich funktionieren • warum Community wichtiger ist als Reichweite • weshalb viele Bücher trotz guter Inhalte scheitern • und warum die meisten Fehler im Buchmarketing passieren, bevor ein Buch überhaupt erscheint. Eine Folge für alle, die sichtbarer werden wollen, mit dem Gedanken spielen, ein Buch zu schreiben, oder sich fragen, wie man sich heute nachhaltig eine starke Personal Brand aufbaut. ________________________________________ Darum geht's in der Folge: • Tobias Milbrandts Weg vom Beamten zum Unternehmer • Wie Bücher sein Leben verändert haben • Warum Umsetzung wichtiger ist als Wissen • Personal Branding ohne „Business-Guru“-Attitüde • Wie man auf Social Media sichtbar wird • Warum viele Menschen falsch posten • Die größten Fehler beim Community-Aufbau • Instagram-Wachstum: Was bei Tobias wirklich funktioniert hat • Warum Wiederholung wichtiger ist als ständige Neuerfindung • Community vs. Reichweite • Wie man Vertrauen auf Social Media aufbaut • Warum heute niemand mehr einfach „nur“ ein Buch schreibt • Was Verlage heute wirklich interessiert • Spiegel-Bestsellerlisten & die Realität dahinter • Warum ein Buch oft eher ein strategisches Tool als ein Produkt ist • Wie Buchmarketing heute funktioniert • Die größten Denkfehler vieler Autor • Sichtbarkeit, Medienpräsenz & eigene Reichweite • Warum niemand auf dein Buch wartet – und was das für deine Positionierung bedeutet ________________________________________ Besonders starke Aussagen aus der Folge „Die Arbeit beginnt erst, wenn das Buch geschrieben ist.“ „Die meisten posten das, was sie zeigen wollen… nicht das, was Menschen sehen wollen.“ „Es wartet niemand darauf, dass du ein Buch schreibst.“ „Die letzten Instagram-Posts interessieren nächste Woche niemanden mehr. Ein Buch bleibt.“ „Community ist wichtiger als Reichweite.“ ________________________________________ Bücher & Empfehlungen aus der Folge • Money – Tony Robbins • Kompass für die Seele – Jack Canfield • Say It Well – Terry Szuplat • Big Magic – Elizabeth Gilbert • Visualisieren – Grace Lordan • Souverän investieren mit Indexfonds & ETFs – Gerd Kommer ________________________________________ Mehr zu Tobias Milbrandt Instagram: https://www.instagram.com/tobias.milbrandt/ LinkedIn: https://www.linkedin.com/in/tobias-milbrandt ________________________________________ Wenn dir die Folge gefallen hat, freue ich mich riesig über eine Bewertung bei Spotify oder Apple Podcasts. Mehr von mir findest du in meinem Newsletter mit Impulsen rund um Personal Branding, Sichtbarkeit und Positionierung. Newsletter https://beyourbrand.substack.com/ Außerdem begleite ich Menschen im 1:1 Personal Branding Coaching dabei, mit ihrer Expertise sichtbar zu werden. Coaching: https://prleben.de/coachings/
Bei Backseat Gaming sprechen wir regelmäßig über Xbox, Konsolen, Spiele sowie alles, was uns gerade bewegt. Wir haben zu allem eine Meinung - manchmal sogar fundiert und mit Expertise!
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bto - beyond the obvious 2.0 - der neue Ökonomie-Podcast von Dr. Daniel Stelter
Thomas Sattelberger, ein ehemaliger deutscher Spitzenmanager bei verschiedenen Großunternehmen, sagte einmal in einem Interview: „China hat eine Vision. Wir hingegen warten auf die Not oder den Gegner.” Der Ökonom Dr. Jochen Andritzky, früherer Generalsekretär des Sachverständigenrates für die Beurteilung der gesamtwirtschaftlichen Entwicklung (Fünf Wirtschaftsweise) und Mitgründer der Zukunft-Fabrik.2050 zitierte diese Aussage Sattelbergers in der vorangegangenen bto-Episode #395 und in seinem neuen Buch. Doch das ist viel mehr als nur ein griffiger Satz. Es ist der Kern eines Befundes, den Sattelberger seit Jahren wiederholt – und den er im Sommer 2024 in einem ausführlichen Expertengespräch mit Daniel Stelter bei bto begründet hat. Auf die Frage, warum so wenige Wirtschaftsvertreter in die Politik gehen, warum Parteien Quereinsteiger fürchten und welche Konsequenzen die politische Verschlossenheit für unsere wirtschaftspolitischen Entscheidungen hat, konstatierte Sattelberger: Unser politisches System rekrutiert seine Spitzenkräfte aus dem eigenen Apparat. Wirtschaftserfahrung, technische Expertise, internationale Praxis – alles, was außerhalb der Parteihierarchien liegt, hat im Bundestag und in den Ministerien kaum eine Chance. Im Kontext zu Andritzkys Analyse ist es Zeit für ein bto REFRESH.Hinweis ABSTURZ – So retten wir Deutschland: das neue Buch von Daniel Stelter. Jetzt überall, wo es Bücher gibt. Auch bestellbar bei Thalia, Amazon, geniallokal.HörerserviceOriginalfolge bto #246 Von Wirtschaft kaum Ahnung mit Thomas Sattelberger (Juni 2024): https://tinyurl.com/nhx7axyn Originalfolge bto #395 Visionen braucht das Land mit Dr. Jochen Andritzky (Juni 2026): https://tinyurl.com/bdejf4wb Buch Radikal neu — Gegen Mittelmaß und Abstieg in Politik und Wirtschaft von Thomas Sattelberger (2023): https://tinyurl.com/5n8uu5vr ZF2050-Analyse Sind Bundestagsausschüsse fachlich gut besetzt? (2025) von Jochen Andritzky und Steffen Issleib: https://tinyurl.com/4ss22hbn ZF2050-Kandidatenanalyse zur Bundestagswahl Die Kandidaten zur Bundestagswahl — Politikprofis und Beamte? (2025) von Jochen Andritzky und Steffen Issleib: https://tinyurl.com/bdzymeja Buch Visionen braucht das Land — Für eine langfristige Politik mit Mut zur Zukunft von Jochen Andritzky: https://tinyurl.com/2kz36fra Studie From the Pledge to Poll — Investigating the Impact of Campaign Promises on Party Alignment (2025) von Prof. Dr. Michael Ganslmeier: https://tinyurl.com/526az4nn beyond the obvious – Neue Analysen, Kommentare und Einschätzungen zur Wirtschafts- und Finanzlage finden Sie unter think-bto.com.Newsletter – Den monatlichen bto-Newsletter abonnieren Sie hier.Redaktionskontakt – Wir freuen uns über Ihre Meinungen, Anregungen und Kritik unter podcast@think-bto.com.Handelsblatt – Ein exklusives Angebot für alle „bto – beyond the obvious – featured by Handelsblatt”-Hörer*innen: Testen Sie Handelsblatt Premium 4 Wochen lang für 1 Euro und bleiben Sie zur aktuellen Wirtschafts- und Finanzlage informiert. Mehr erfahren Sie unter: https://handelsblatt.com/mehrperspektiven Werbepartner – Das Angebot von Allianz Trade finden Sie unter: allianz-trade.de/bto.Weitere Informationen zu den Angeboten unserer aktuellen Werbepartner finden Sie hier. Hosted on Acast. See acast.com/privacy for more information.
Zweimal Number-One-Contender und ein waschechtes Titelmatch erwartet uns bei dieser durchaus passablen Folge von WWE NXT. Am meisten freuen sich Weber und Elias aber natürlich auf die Wahl zu Mr. NXT und den damit verbundenen Schabernack… Marcel Weber:Er ist einer der Köpfe hinter den Videos von PerkkixWWE und arbeitet seit Jahren als Autor. Das Wrestling begleitet ihn schon viele Jahrzehnte – bis heute ist er treu geblieben „und macht das Beste aus dem Quatsch“.Kontakt: weber@spotfight.de Elias: Elias interessiert sich seit den Anfängen seiner Wrestling-Fanzeit für das Wrestling im japanischen Raum. Nun bringt er seine Expertise ... Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
"It depends" feels like the right answer. It sounds accommodating, flexible, like you're paying attention. But if you're an expert trying to build a scalable business, it's quietly costing you your authority - and your ability to grow.In this episode, Tara kicks off a new series on how to package your expertise. She shares why leading with "it depends" signals a lack of methodology rather than abundance of skill, why your customers don't have as unique a problem as they think, and how applying a consistent methodology actually allows every customer to feel seen - without you reinventing the wheel every time.If you're stuck in the trap of doing something custom for every single person you serve, this episode is your starting point.Key Takeaways:"It depends" erodes authority and positions you as a worker, not an expertCustomers feel unique - but their underlying problem usually isn'tA consistent methodology lets you do your best work more oftenPackaging your expertise is not a marketing fix - it's a structural oneTara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website
Belfast brennt – und Europa verliert die Kontrolle über Migration +++ Messerangriff, Proteste, Kontrollverlust: Belfast wird zum Fanal +++ Der Tod der kleinen Lyhanna: Frankreich rechnet mit seiner Justiz ab +++ Mit Gewerkschaftsgeld gegen den Parteitag: Verdi und die Blockade von Erfurt +++ Krankenkassen-Finanzlücke: Warkens Sparpaket schon überholt und das Kassenloch wächst weiter +++ Klimaneutral bis 2030? Mannheim kapituliert vor der Wirklichkeit +++ TE Energiewendewetter +++ Dieser Wecker wird unterstützt von der INNOMOTION AG. Hier erfahren Sie mehr: www.doppeltsteuernsparen.de Innomotion AG – mit wissenschaftlicher Expertise in der Beratung rund um Kauf, Bewertung und Verwertung von Ideen, Innovationen und Schutzrechten. Das Innomotion-Konzept basiert auf höchstrichterlicher Steuerrechtsprechung und eröffnet eine steuerlich gesicherte, einzigartig attraktive wirtschaftliche Struktur – für massiven Mehrwert und doppelten Effekt. Hier erfahren Sie mehr https://www.doppeltsteuernsparen.de. Wenn Ihnen unser Video gefallen hat: Unterstützen Sie diese Form des Journalismus: https://www.tichyseinblick.de/unterstuetzen-sie-uns
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Together, they explore what actually becomes valuable in a world where production is abundant. We discuss: • The difference between execution and expertise • Why many creative firms still struggle to position themselves clearly • What clients are really paying for at the highest level • Why judgment, trust, and perspective matter more than ever • How AI is reshaping pricing, specialization, and creative work • What makes a firm truly irreplaceable This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.
Ouça Missão Saber às segundas-feiras No episódio do Missão Saber desta semana, PVC e Murilo Garavello debatem livros que ajudam a entender como a mente humana memoriza histórias e informações. Livros citados: -Sagaz (2021) – Amishi P. Jha -A Mente Organizada (2014) – Daniel J. Levitin -O Oráculo da Noite (2019) – Sidarta Ribeiro -Peak: Secrets from the New Science of Expertise (2016) – Anders Ericsson e Robert Pool -A Arte e a Ciência de Memorizar Tudo (2011) – Joshua Foer -Ficções (1944) – Jorge Luis Borges
In this special report, John Siefert, CEO, Dynamic Communities and Cloud Wars, speaks with Robbie Morrison about Velocio's acquisition of Domain Six and what the move means for customers, partners, and the broader Microsoft ecosystem. Morrison explains how the acquisition expands Velocio's enterprise capabilities, vertical-industry expertise, and delivery capacity while strengthening its ability to help organizations modernize around cloud, data, and AI. Velocio Expands Expertise The Big Themes: Domain Six Expands Velocio's Reach: Velocio's acquisition of Domain Six represents more than a simple expansion of headcount. Robbie Morrison describes the acquisition as a strategic move that adds highly skilled consulting talent, enterprise delivery capabilities, and valuable intellectual property in specialized vertical markets. Domain Six brings expertise in areas such as rental businesses and professional services, allowing Velocio to broaden its market reach while deepening its industry-specific knowledge. Consulting is fundamentally a people-centric business, making the addition of experienced professionals especially valuable. Customers Gain Access to Broader Expertise: One of the biggest benefits of the acquisition is the expanded access customers receive to specialized talent and services. Morrison notes that existing Velocio customers will gain access to Domain Six's industry expertise, while Domain Six customers will benefit from Velocio's larger global team and deeper Microsoft platform knowledge. The combined organization can now offer expertise spanning Azure, Dynamics, Microsoft 365, Fabric, data platforms, and business applications. Governance Has Become a Competitive Advantage: Data governance is no longer just a security requirement. Morrison explains that governance, access controls, documentation, and process discipline have become business enablers. Proper governance ensures that the right employees can access the right information at the right time, allowing organizations to move faster and make better decisions. As AI systems increasingly depend on organizational data, governance frameworks become essential for both compliance and performance. The Big Quote: “Everything that we do is people-centric. We're a consulting business at heart, and a consulting business is built on the knowledge and the abilities of the people you bring in, so bringing in that great team at Domain Six was key." More from Velocio and Robbie Morrison: Connect with Robbie on LinkedIn, read the press release about the Domain 6 acquisition, or check out the Velocio website. Visit Cloud Wars for more.
For this episode, Matt Teichman and Joseph Diller sit down with Oliver Traldi (University of Toledo, Mercatus Center) to talk about political expertise.What does it mean to be an expert in something? Our guest opens by noting that we use the term expert in two different ways: in the normal sense, a person is an expert in something if they know a lot about it, but in the social sense, a person is an expert in something if they have the social status of knowing a lot about it—like maybe they have a lot of degrees and credentials. Although those two things can go together, they don't necessarily in every case: there are autodidacts who build up a deep understanding of a topic on their own, and there are people who squeak through the educational system without really learning anything.What about a political expert? One way to get to what a political expert would be is to think about what it means to be political. There are lots of different ways that people have tried to define the world political, but Traldi thinks a topic is generally considered political when there is disagreement or controversy associated with it. Particularly if the disagreement is in some way emotionally charged.So a political expert would be someone who knows a lot about areas that there is some broad disagreement about. And now, if you think of political expertise in that way, assuming we are talking about real expertise and not just the social kind, it seems there are factors that conspire to make it unlikely. For example, most of the people who are in a position to have inside information about how a political system works are themselves political actors, which means that everything they say is going to either have ulterior motives or seem like it does. This makes genuine political expertise rare to obtain, and elusive to identify when it does.This was a partcularly fun conversation to have, and I hope you enjoy listening as much as I enjoyed having it.Matt Teichman Hosted on Acast. See acast.com/privacy for more information.
Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is removing that barrier, and Chip and Gini dig into exactly how. Gini built a PESO model operating system AI that prompts you instead of you prompting it. Many agencies are strong in one or two media types and need scaffolding to think through the rest. The tool can be used to help agencies execute unfamiliar disciplines step by step. Chip frames this as an opportunity to do things that were theoretically possible two years ago but practically out of reach. A paid campaign to amplify a blog post no longer requires hiring a specialist. Beyond drafting, both hosts made a case for AI as a learning tool instead of merely a content machine. Gini tested this directly by vibe-coding a PESO model diagnostic, working through multiple versions with AI troubleshooting each step. The practical upshot is that you can use AI to build separate knowledge-rich agents for each media type, loaded with client messaging and context, and treat them as thought partners for areas where your team lacks depth. It won’t eliminate the need for people or strategic thinking, but capability is no longer a credible excuse for staying stuck at one letter of PESO. Key takeaways Chip Griffin: “AI is a great opportunity for all of the things that you wished you could have done two years ago that now become much more feasible for you to do without having to go out and bring in-house new expertise.” Gini Dietrich: “I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. It makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone.” Chip Griffin: “It doesn’t have to do it for you, it can help educate you… You can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it.” Gini Dietrich: “If you don’t have shared or owned and paid expertise internally, you can use those agents to help you build those things.” Related The PESO Model evolves for the AI era (and why your website isn't dead) Has the PESO Model become a necessity for modern agencies? Agencies need the PESO model now more than ever How to allocate your client's PESO budget View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I think we’re gonna let AI do our jobs today. I know we don’t ever talk about AI on this show. Gini Dietrich: We don’t. We don’t like it at all. Chip Griffin: But I think AI is gonna let us do so much more here. Awesome. Maybe even, maybe we can even implement the PESO model as part of the show. Gini Dietrich: Beautiful. Let’s do it. Chip Griffin: I’ve, I’ve heard that the PESO model is something that’s really important that we should- … we should focus on. So why not let AI help us with it? Gini Dietrich: Oh, I love it. Maybe we could use NotebookLM and have it create its, our voices too. We’ll just be done. We don’t have to do anything. Chip Griffin: That’s a great idea. Gini Dietrich: Yeah, let’s do it. Chip Griffin: So then, you and I could just connect and just do our gossiping and chit-chat. Gini Dietrich: Right. Yes. Chip Griffin: And we’d still get an episode even without having to take the time to record. Gini Dietrich: Yes. I like it. Let’s do it. Chip Griffin: I like it. I like that. That would be- That would be fun. Gini Dietrich: We don’t gossip. What do you mean? Chip Griffin: Gossip, talk about world events. Whatever, however you want. I mean- Gini Dietrich: Yes. It’s kind of good that those aren’t recorded. Ah. Chip Griffin: It is. I suspect we would get a lot of listeners, but we’d lose a lot at the same time, so. Gini Dietrich: Yes. Chip Griffin: In any event, we are going to talk about AI again because it is top of mind for all of us, and so we all ought to be thinking about it. And we are gonna talk about the PESO model because we just happen to have somebody here who knows a little bit about the PESO model. So let me explain it to you… Oh, no, I didn’t. Oh. I wasn’t talking about me. With the founder of the PESO model as one of the co-hosts. It, we’ve talked about the PESO model before, but I think, you know, one of the things that, that has occurred to me in recent times, and I’m sure it has occurred to you as well, is that AI can help more PR agencies go deeper into the PESO model, particularly in areas where they maybe don’t have as much in-house expertise. And, and one- Yep … of the things we’ve talked about with agencies a lot is that the PESO model touches a lot of different things, and it’s difficult for any small agency to have all of the skillsets needed to fully execute PESO properly. Gini Dietrich: Yep. Yeah. Chip Griffin: AI seems to open the door to more of that. Gini Dietrich: For sure, it does. One of the things that we did late last year is I built a PESO operating system AI. And instead of you prompting it, it prompts you. So it’s built to do exactly that, so that you can say, “Okay, well, we’re really good at media relations, but we don’t have any expertise in shared, owned, or paid,” or, “We’re really great at owned and shared, but we don’t have any expertise in earned and paid.” Whatever it happens to be, right? And so it will h- it will prompt you with questions to help you think through, “Okay, if we’re great at owned and shared, but we don’t have the E and the P, here are the things you need to be thinking about.” And it will help you either figure out how to execute it on your own with step-by-step instructions, or it will give you a creative brief that then you could hand off to a partner. So it, it’s built to do that, but the point is, is that- I mean, would I prefer you use the PESO OS AI that I built? For sure, but really any AI could do that. I think if you,you have to prompt it. It’s not gonna prompt you. But I think any AI based on information that’s out there in the, on the web that we’ve created around PESO, it will be able to take all of that and say, “Here are some things you should be thinking about.” And I think it’s really good at helping you think through things that you’re just not an expert at. And it’s really good at helping you think through, gosh, we should be using paid to amplify our content, for instance, but I don’t have any idea. Do– should I do it on LinkedIn? Should I do it on Instagram? Should I do it on TikTok? Should I do it on Google? Like, I have no idea. So AI is a really good thought partner from that perspective. Chip Griffin: Well, and I think that’s the, that’s the key point is that it allows you to, certainly you can look at it in, at a 30,000-foot level, you know, with your specialized OS that allows you to really think the whole big picture through. Yep. But you can also use it in a very granular way to say “Hey, look, I know I want to amplify this content. Let’s, let’s look at the various ways that we can do it, and help educate me about how we do that most effectively.” Yep. And, you know, to me, AI is a great opportunity for all of the things that you wished you could have done two years ago Gini Dietrich: Yeah Chip Griffin: That now become much more feasible for you to do without having to go out and bring in-house new expertise, or hiring someone if it’s, particularly when it’s focused, right? If it, it really is just, “I need a paid campaign to amplify this blog post.” That is a whole lot easier to do with AI, frankly, than it is to go hire somebody in-house- Yeah … and a lot cheaper. Gini Dietrich: Absolutely, yes. And it will give you the step-by, literal step-by-step instructions if you wanna do it yourself. Right. And if you don’t wanna do it yourself, you say, “Help me create a project brief or a creative brief that will, that I can hand off to a partner,” and it does that for you too. So one of the things that we do is, you know, I have a paid media expert in, on our marketing team, but then we hire out, depending on what we need, we’ll hire out sort of the day-to-day minutia piece of it. ‘Cause, you know, especially in paid media, you have to be in there every day and testing and tweaking and all that kind of stuff. And AI’s great at saying, “Eh, pay attention to this,” but not great at actually pushing the buttons. And so it has helped our paid media team even just outsource some of that stuff too. So it’s, I think it’s really great from that perspective. You know, it’s still, you, like, I think some, especially PR professionals, are using it for, like, list development and media pitching and things like that, which is fine, but it’s still not… it’s still a good first draft. You still have to add your personalization. You still have to do those kinds of things. One of the things that we were kind of struggling with, actually not struggling with, we were arguing over internally, was our outbound sales campaigns and what those said. And I felt like they were way too long. Our chief revenue officer felt like the calls to action weren’t right, and so we put it into AI, and we were like, “This is where we’re struggling. We’re not agreeing on these five points.” And it pumped out some stuff that we were like Okay, that’s– I– All right, let’s try that. So, you know, I don’t know yet if it’s gonna work ’cause we haven’t launched it, but it helped us think about things a little bit differently than we had just the three of us shooting the shit around a Zoom conversation. Chip Griffin: Well, and to your point, it’s a great jumping-off point. It’s not necessarily a final draft of everything, but, I mean, let’s say you, you know, you’re– you don’t consider your team very adept at creating social posts on their own, but you want to use PESO to amplify content. You can take that piece of content and say, you know, “Give me three to five drafts that I can look at.” Yep, yep. And you can pick the one that, that resonates most with you, and then, you know, hone that and use that as your post. So again, it just, it allows you to do things that either would’ve taken much longer a number of years ago or just you wouldn’t have been able to do without hiring someone new in-house or that sort of thing. And so having those opportunities means that you can adopt a lot more of the PESO model as an agency, which certainly benefits your clients, but it benefits your business as well. Because as we’ve talked about, pure PR agencies, despite the renaissance of the importance of earned media as a result of LLMs and all of that, you know, you still, I still think it is very difficult to have a media relations only agency in 2026. Gini Dietrich: Yeah. Chip Griffin: It’s not impossible. There are certain niches where it works and certain setups that work, but for the vast majority of old time traditional PR agencies, they need to be getting into more of the PESO model, even if it’s not all four letters. Even if you get into two of the letters- Gini Dietrich: Yeah Chip Griffin: that’s gonna help you a lot. Gini Dietrich: Yep. Yeah, for sure. And it does– definitely helps you, like I think I’ve mentioned before that I have several different agents, AI agents, and one is my co-CEO, and my co-CEO, like, it will argue with me, and it will tell me, like last week it said, “That’s a stupid idea.” And I was like, “Ah, well, screw you, too.” But it helps you think through those things. So you say, “Okay, what if I want to build an agency that is focused around the PESO model, and I’m gonna go through the certification so that I can create an agency that’s focused on it. What am I missing? What do I need to hire for? What can I use you, my AI, for? What can I…” Like it helps you think through all of those things. “Help me build a plan to be able to do this over the next two years. I want to create some intellectual property based on what you know about me and how I’ve used you in the past. What is some intellectual property that we might be able to create as an agency?” It can help you with all sorts of things. Chip Griffin: It can, and it, it also, you can calibrate it to your own knowledge level or your team’s knowledge level, so you can have it just help you with some, some drafts. You can have it just teach you how to do things. Gini Dietrich: Yep. Chip Griffin: And I think that’s an often overlooked use of AI. Yes. Absolutely. It doesn’t have to do it for you, it can help educate you. Yep. And part of that is just communicating with it and say, “Treat me like I’m an absolute idiot.” Gini Dietrich: Yep. Chip Griffin: “And give me out- actual step-by-step instructions. Assume I don’t even know how to click the mouse. Like, tell me to put downward pressure on the button in the middle of the…” Like, you can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it. I mean, I think we, we all think of AI as something that, that’s, you know, can just replace us, but it can also help us learn so that we develop our own skills, and maybe we don’t need the AI for what we need it for today, but instead we can use AI to take us to the next level because we’ve already built in that knowledge from having worked with AI previously. It should be viewed as a growth opportunity, not as just, you know, the lazy way out. Gini Dietrich: Yeah. I, absolutely. I love that because, you know, I kept hearing about this vibe coding thing, and everybody was talking about vibe coding. I was like, “Okay, I wanna try vibe coding. What do I want to vibe code?” And so I actually asked my AI boyfriend, “If you were me, what are some things you would vibe code just to test it out?” And it said, “You should do a PESO model diagnostic so that people understand where they sit on the PESO model maturity ladder.” And I was like, “Okay.” So I went into lovable.ai, and I built a PESO model visibility assessment is what I built first, and it was a really good first draft. And then I went through it and I had some friends take it, and I had my team go through it and got all of that feedback, and then I built the PESO model diagnostic from there. So it probably took– I probably had five or six versions before I was ready to take it public. Then I was like, Okay, now I have to figure out how somebody gets their results, and then how do I attach it to ActiveCampaign, which is our software, our email software, so that they can have their results emailed to them? It’s a little bit harder than it sounds. Chip Griffin: I, I think that’s, that’s part of the thing with vibe coding. People- Gini Dietrich: It’s absolute, yeah, a little bit harder. Yeah. But it did exactly what you said. Yeah. I was like, “I am lost.” Yeah. And I actually said, “I think this is above my pay grade.” And, and it said, “Okay, let me help you.” And so it broke it down step by step by step. We finally got it figured out, but then it wasn’t, it was doing everything that we needed it to do, but it wasn’t emailing. So I had all the tokens in the email, so like, “Hi, first name, here’s your…” Like, I had all those tokens, but it wasn’t triggering that. And so it helped me figure out, it like, it helped me troubleshoot and figure out why. And I, there’s no way on earth, not in a zillion years, I could have done that on my own two years ago. Absolutely not. Chip Griffin: Yep. And it really, it really is amazing how it can help you with some of those things. Now, it can also send you down some rabbit holes that are- Gini Dietrich: Yes, it did that too … Chip Griffin: not the right ones, and, and then- Gini Dietrich: Correct. I was like, “No, that’s not right.” Chip Griffin: And then it says, “Oops. Yeah, sorry. That’s, I, I didn’t mean to do… You’re right- Yep, you’re right. Mm-hmm … that I should’ve gone a different direction.” Gini Dietrich: Yeah. Yes, it does do that. Chip Griffin: And so, you know, that is always one of the challenges of vibe coding, is it opens a lot of doors, but it can lead to a lot of frustration, and you have to be ready to handle that. Gini Dietrich: Yeah. Chip Griffin: And particularly for someone like you, who has not been steeped in development in the past. Gini Dietrich: At all. Chip Griffin: You know, it probably takes more effort to get past that frustration than- Yeah … say, for someone like me, where I can spot early on that it’s going in the wrong direction, ’cause I’ve written code, and I’d be like- “Mm, I don’t- That does seem wrong, too … I don’t know if we really wanna do that.” Yeah. Yeah. And, but, but you can also ask it a lot of questions, and part- you know, I use Claude Code personally, and so, you know, it will often give options, or you can ask for options and say, you know, “Let’s go through the pros and cons of these different paths that we can do before we build out a whole product around something that we’re like, ‘Eh, that’s not gonna work.'” Gini Dietrich: Yep, yep. Chip Griffin: And you can think them through. You can think through what, what are the maintenance costs? What are the actual hard costs of it? Yep. And there are times where the tools will suggest something to you that, that costs something, and they’ll, it, it’s sort of like, you know, Waze. Waze sometimes likes to avoid tolls. I’m like, “Don’t, I don’t wanna avoid a toll. I wanna get there faster.” Gini Dietrich: I wanna get there faster, right. Chip Griffin: Like, to, to me, I don’t- Gini Dietrich: Yeah … Chip Griffin: don’t put me on all these weird side streets so I don’t pay a toll. Same thing with these tools. They often default to the free option, and sometimes you’re like, “Well, I’m willing to pay $5 a month to get this email sent to me correctly, and, and not have to, like- Right … go down to the command line and configure- Yeah … all this stuff. Yes. And then my computer’s always gotta be on, and all that kind of stuff. So, but the, the point is that that a lot of these tools open up the doors for the things that you can do, which then, again, expands that capability so that you are moving beyond just being one of the four letters and moving into at least two, if not all four, of PESO. Gini Dietrich: Yeah. And I would say also that if you, if you want to do this, it’s not a small undertaking, but if you want to do this, you can, there are lots of ways that you can do this, but I’ll make it super, super simple. Using Claude, you can create projects. And the projects can be focused on, okay, we’re gonna have one for earned, we’re gonna have one for paid, we’re gonna have one for shared, we’re gonna have one for owned. And in those specific projects, you build files, knowledge files that teach it what you wanna do from an earned media perspective. These are our clients. This is what we talk about. These are their messaging. Like all– Here’s our media list. All that kind of stuff goes into the knowledge files. You give it some instructions, and then it becomes your earned media thought partner, or same with your other media types. So if you don’t have, you know, shared or owned and paid expertise internally, you can use those agents to help you build those things. I will say, though, that, you know, people keep talking about how AI is going to replace us, and I have gone way down the rabbit hole from an agent perspective, and I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. Like, it makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone. And so I say that because I want you– I don’t want you to be afraid of, oh my gosh, if we use this and we use this, I use it to help me think through the other media types that we aren’t doing, that it’s going to replace us, or the clients aren’t gonna wanna work with us. That’s not the case at all, at least not in my experience. So I would say test it out, play with it, get really good at it, because it will help you achieve some of the goals that you want to achieve a lot faster than you can do it on your own. Chip Griffin: Oh, absolutely. And, and it doesn’t even require you to know even the general direction. You can simply go in there and say, “Hey, look, you know, I’ve got this blog post. It’s not getting much traction, but I feel like it should. Help me to understand why it’s not.” And, and- Yep … so it’ll help, it’ll analyze the structure and content and maybe make some suggestions there. But then in the conversation you can say, “Well, you know, it doesn’t seem to be generating much in the way of inbound traffic from social. Help me think that through. How can I do that better or differently?” And it, it allows you to do a lot more, and I think particularly for those agencies who are doing any form of video, AI can be a really good tool for helping you to expand the use of that video into other things, right? I mean, the obvious that we’ve had for years is the automatic transcription, right? So you start from a point of you’ve got a transcription and so you’ve got, you know, more content that’s out there that’s more easily indexable by more tools. You know, some of the LLMs, you know, quote-unquote “watch video,” some only can use transcripts, so you wanna give both ideally. Yep. But you can go well beyond that. I mean, a lot of people are just kind of slapping stuff up on YouTube without any kind of a good description if they’re doing video. Use AI. Let it, let it give you a quick first draft and you can do that correctly. Let it start drafting social posts so you can get it out there. Make sure that you’re turning every video into a blog post. There are so many things that you can do from that one nugget. It’s one of the reasons why I love video so much, is because it can spiral out into these other formats so easily. But all of that then helps to fuel your efforts on the PESO model, and all of it can be done in an organization without all of the things that you would have needed five or 10 years ago. You don’t need a dedicated video producer or a high-end external video, you can use something like we’re using right here today with Riverside, where you can just- free plug there. We’re not, we’re not sponsored by them, but- … you know, we, we use it, and it, it does a nice job of cutting this up. If you’re watching this on YouTube, it switches camera angles. I don’t do anything except click a little button that says, “Do this,” and I get to choose how aggressive the, the camera switching is. Gini Dietrich: Yeah. Chip Griffin: That’s fantastic, right? But it will also then clip things that you can use for social media. And if I’m a traditional PR agency, I don’t know anything about any of that kind of stuff, but it’s all valuable to furthering the PESO model for my clients. So why wouldn’t I be taking advantage of AI to help me go down that path? Gini Dietrich: Yeah. And I would say if you are a traditional PR agency, even things like, “This pitch isn’t landing. Tell me what you think.” Sure. “How would I… Like, I’m trying to reach this, this, and this reporter with this pitch. Analyze it for me.” Like, that kind of stuff you should be doing every single day. Chip Griffin: Right, ’cause the PESO model isn’t just about ticking boxes. It’s about doing all those things well, right? Gini Dietrich: Right. Chip Griffin: You, you can have a nice little report card that says, “Check. I did the P. I did the E. I did the S. I did the O.” But are you doing all of those well? And, and- Right … maybe even what your agency is, is built around, whichever letter is the core of your personal expertise, there are certainly ways that you can use AI to improve even on that- Absolutely … even before you go down the other avenues. Gini Dietrich: Absolutely. Yeah. And one of the things that we’ve been, you know, when we, we evolved the model for AI into an operating system, and that is because all of the media types build on one another, right? So it will help you figure that out. So I can say PESO model’s now an operating system, and I’m sure you’re like, “I don’t know what the freak that means.” And it, it will help you figure out what that means and how you can apply that to your business. Chip Griffin: Yeah, I mean, operating system may be one of the most overused product descriptions these days, but- Gini Dietrich: It works in an enterprise. Chip Griffin: everybody’s got an operating… you know, you read anything AI-related, everybody’s got an operating system. Gini Dietrich: Works in an, in an enterprise really well. Chip Griffin: It, it … Oh, I mean, I, I’m not arguing that. It’s just, it’s kind of, it, it’s kind of like 30 years ago where everybody used the word paradigm. Gini Dietrich: Oh, fair. Chip Griffin: Like, okay. Gini Dietrich: Really? PESO model paradigm. Chip Griffin: I gotta, gotta hear about- There, I like that. That’s nice … OS again. Ugh. Ugh. Of course- Ooh … I’m old enough to remember actual OSs back in the day. You know. MS-DOS, for example. Way, way long time ago. Gini Dietrich: That’s right. Chip Griffin: On that note, before I go down memory lane and really bore everybody, we’ll wrap this episode up. But use the PESO model, and use the AI to help you get there more effectively- Yes … faster. Gini Dietrich: Yes. Yes. Chip Griffin: Grow your business, help your clients. Gini Dietrich: Yes. Make lots of money. Chip Griffin: Make lots of money. On that note, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.
Send us Fan MailIn Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it around leverage — how external support frees internal capacity so your best people can focus on the relationships, sponsorships, and revenue activities that actually move the business. A must-listen for any lean front office trying to do more with the staff they have.KEY TOPICS COVERED• The true cost of doing everything in-house versus outsourcing• How busy staff often spend time on low-value, operational tasks• The revenue impact of strategic activities like sponsorships, community engagement, and partnerships• The importance of focusing internal talent on relationship-building and revenue growth• When certain marketing functions should stay internal versus outsourced• The role of external agencies in providing expertise, systems, and breathing room• Common chaos in sports organizations and how outsourcing can bring consistency and discipline• The four levers every lean team should be pulling: own, systematize, automate, delegate• Why the best sports organizations win on leverage, not headcount• Main takeaways: opportunity cost, leverage, and strategic focus for lean teamsTIMESTAMPS[00:00] – Introduction: rethinking outsourcing in sports marketing[00:27] – The core question: what's the best use of your staff's time?[00:57] – Low-value tasks overwhelming talented sports staff[01:26] – The concept of leverage through outsourcing[02:05] – Hidden costs of in-house work and revenue opportunities missed[02:33] – Evaluating agency costs versus opportunity costs[03:02] – Tasks that distract from revenue growth (graphics, ads, lists)[03:29] – Strategic activities like sponsorships, community relations, and retention[03:54] – The value of long-term partnerships and event experiences[04:24] – The toll of execution work on talented staff[04:53] – Differentiating between operational and strategic work[05:23] – How operational tasks limit growth potential[05:47] – Focusing on relationship-driven, revenue-generating activities[06:13] – The importance of leaders spending time on high-impact tasks[06:43] – Talented sports marketing pros are often overwhelmed[07:11] – The chaos inherent in sports organizations[07:40] – The constant reactive nature of sports marketing[08:07] – The need for strategic focus amidst chaos[08:33] – External support creates stability and systems[09:00] – Expertise versus capacity: the real value of outside support[09:28] – The value of outside partners in trend spotting and learning[09:55] – Outsourcing decisions should maximize internal talent[10:25] – Tasks suitable for external support (ads, reporting, automation)[10:54] – The evolving nature of platform algorithms and AI[11:23] – The key takeaway: maximizing internal talent through outsourcing[11:53] – The importance of leverage: systems, automation, delegation[12:22] – Main takeaways summary: opportunity cost, revenue impact, strategic focus, leverage[12:52] – Reflect on where your team spends time and elevate high-impact activities[13:20] – How to get help: scheduling a call for sports marketing insights[13:45] – Preview of upcoming episodes on group sales strategies[14:15] – Call to action: rate, review, and share to help others grow their fan baseCALL TO ACTIONIf this episode made you rethink where your team spends its time, take a hard look at what your best people actually do all day. Two people on our staff have 20+ years in sports — one is a former team president. We'll spend 30 minutes walking through your marketing structure, automation opportunities, and outsourcing decisions with you. Schedule a call using the link in the show notes.RESOURCES & LINKSSports Marketing Machine on Apple PodcastsSports Marketing Machine Podcast on SpotifyEpisode page: LINKRevelocity SportsQUOTE PULLS"The best outsourcing decisions aren't about replacing your people. They're about maximizing your people." — Jeremy Neisser"A GM putting together meta ads is using your cleanup hitter to drag the field. Sure they could do it, but should they?" — Jeremy Neisser"The real cost of outsourcing isn't the fee. It's the opportunity cost of what your staff can't focus on internally." — Jeremy Neisser"The best organizations aren't the ones with the biggest staffs. They're the ones that understand leverage." — Jeremy Neisser"Sometimes the value isn't they're better than us. Sometimes the value is they allow us to focus on the highest value work." — Jeremy NeisserSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
402-521-3080This episode explores Nebraska's human trafficking bill LB320, its implications for hotels, and the importance of effective training and education in combating human trafficking. The hosts discuss the bill's provisions, challenges in implementation, and broader issues in policy and community engagement.Key TopicsNebraska bill LB320 details and implicationsEffectiveness of posters and training in human trafficking preventionLiability and legal responsibilities of hotel staffChallenges in implementing anti-human trafficking policiesCommunity and legislative engagement in human trafficking issuesSound Bites"Training must be done regularly and often.""Videos quickly become outdated and ineffective.""Dynamic, real-time training solutions are needed."Chapters00:00 Introduction to Human Trafficking Legislation02:45 Understanding Bill LB320 and Its Implications05:20 The Role of Training in Human Trafficking Prevention07:48 Challenges with Current Training Methods10:13 Accountability and Liability in the Hotel Industry12:41 The Importance of Effective Communication and Education15:22 Future Considerations for Human Trafficking Training20:05 The Evolving Nature of Human Trafficking Awareness23:55 Collaboration and Expertise in Nonprofit Training25:13 The Role of Money and Motivation in Nonprofits26:44 Legislation and Effective Training for Human Trafficking28:26 The Importance of Tailored Training and Certification29:26 Bridging the Gap: Politicians and Community Engagement29:45 The Knowledge Gap: Students vs. Politicians33:42 Listening to the Community: Cultural Humility in Action35:16 R&R Outro.mp435:23 YouTube End Card.pngSupport the showEveryone has resilience, but what does that mean, and how do we use it in life and leadership? Join Stephanie Olson, an expert in resiliency and trauma, every week as she talks to other experts living lives of resilience. Stephanie also shares her own stories of addictions, disordered eating, domestic and sexual violence, abandonment, and trauma, and shares the everyday struggles and joys of everyday life. As a wife, mom, and CEO she gives commentaries and, sometimes, a few rants to shed light on what makes a person resilient. So, if you have experienced adversity in life in any way and want to learn how to better lead your family, your workplace, and, well, your life, this podcast is for you!https://setmefreeproject.nethttps://www.stephanieolson.com/
In dieser Folge spricht Anna-Lisa Bier mit Dr. Christiane Druml, Juristin und Vorsitzende der österreichischen Bioethikkommission. Die Kommission berät das Bundeskanzleramt in bioethischen Fragen und bringt Expertise aus Humanmedizin, Recht, Philosophie und weiteren Fachbereichen zusammen. Gemeinsam sprechen sie über die Rolle der Bioethikkommission im politischen Entscheidungsprozess, über ethische Konflikte in Medizin und Forschung, den Einfluss gesellschaftlicher Debatten und Wissenschaftsskepsis sowie über die Herausforderungen, die neue Technologien für Politik und Gesellschaft mit sich bringen. Außerdem geht es um die Bedeutung ethischer Bildung, internationale Unterschiede im Umgang mit bioethischen Fragen und einen Ausblick auf die bioethischen Herausforderungen der Zukunft. Weiterführende Links: Mehr Informationen zur Bioethikkommission Festschrift zu 20 Jahren Bioethikkommission (2021) Link zu unserem aktuellen Werbepartner "DIe Presse":http://diepresse.com/ganzoffengesagtCode: ganzoffengesagtWir würden uns sehr freuen, wenn Du "Ganz offen gesagt" auf einem der folgenden Wege unterstützt:Werde Unterstützer:in auf SteadyKaufe ein Premium-Abo auf AppleKaufe Artikel in unserem FanshopSchalte Werbung in unserem PodcastFeedback bitte an redaktion@ganzoffengesagt.atTranskripte und Fotos zu den Folgen findest Du auf podcastradio.at
Finding Your Niche in Medicine with Ophthalmic and Dermatopathologist Dr. Anna StagnerChristine interviews Dr. Anna Stagner, a Harvard Associate Professor and Massachusetts Eye and Ear director who is board certified in ophthalmology, anatomic pathology, and dermatopathology and has authored nearly 100 publications. Stagner shares her background growing up in a small town in northern Arizona and her path from ophthalmology to ocular pathology, anatomic pathology, and dermatopathology. She advises exploring interests even if unconventional, prioritizing what you enjoy over what you're merely good at, and not fearing major training changes. For productivity, she recommends saying yes to meaningful projects, changing environments to work effectively, and using daily Post-it task lists. She discusses aligning career choices with personality, seeking helpers, her trainee-focused sign-out workday, and cautions that choosing a subspecialty makes you the destination for difficult cases in that area.00:00 Welcome and Guest Intro01:12 Podcast Chit Chat01:32 Small Town Origins02:38 Finding Your Passion04:24 Productivity Habits07:08 Changing Paths and Self Insight09:18 Choosing the Unconventional Route10:38 Specialty Planning Resources12:18 A Day in Ocular Pathology14:14 Picking Your Niche Wisely15:45 Wrap Up and Thanks
Das System kollabiert: Brauchen wir eine Regierung ohne Politiker? Die politische Landschaft in Deutschland bebt – doch im Epizentrum scheint es längst nicht mehr um Inhalte zu gehen, sondern um nacktes Überleben und lautstarke Inszenierung. Bestes Beispiel: Die FDP. Während die einen von „Kriegsgeschrei“ und einer profillosen Wohlfühl-Partei sprechen, klammern sich andere an den schieren Medienlärm, um irgendwie die Fünf-Prozent-Hürde zu überspringen. Ist der Krach zwischen Marie-Agnes Strack-Zimmermann und Wolfgang Kubicki politischer Ernst – oder reine Überlebensstrategie? Steuern wir auf dänische Verhältnisse mit einem zersplitterten Parlament zu? Und könnte ein radikal neuer Ansatz – wie eine völlig parteiunabhängige Regierung aus Praktikern der freien Wirtschaft – der langersehnte Rettungsanker sein? Ein Gespräch mit Fritz Goergen von TE. Dieser Wecker wird unterstützt von der INNOMOTION AG. Hier erfahren Sie mehr: www.doppeltsteuernsparen.de InnomotionAG – mit wissenschaftlicher Expertise in der Beratung rund um Kauf, Bewertung und Verwertung von Ideen, Innovationen und Schutzrechten. Das Innomotion-Konzept basiert auf höchstrichterlicher Steuerrechtsprechung und eröffnet eine steuerlich gesicherte, einzigartig attraktive wirtschaftliche Struktur – für massiven Mehrwert und doppelten Effekt. Hier erfahren Sie mehr https://www.doppeltsteuernsparen.de.
Have a comment or question? Click this sentence to send us a message, and we might answer it in a future episode.Welcome to Season 6, Episode 19 of Winning Isn't Easy. In this episode, we'll dive into When Expertise Isn't Enough: A Doctor's Disability Journey With Long COVID (With Guest Dr. Zeest Khan).Long COVID has challenged not only medicine, but also the disability insurance system. Insurers often characterize these claims as subjective, difficult to measure, or lacking definitive proof, leaving claimants to navigate a process that can struggle to account for fluctuating symptoms and complex limitations. In this episode, attorney Nancy Cavey speaks with Dr. Zeest Khan, a former anesthesiologist whose own experience with long COVID forced her transition from doctor to patient. They discuss how that perspective reshaped her understanding of chronic illness, the realities of pursuing SSDI and Long-Term Disability benefits, the challenges posed by independent medical exams, and why long COVID continues to expose gaps in the way disability claims are evaluated.Check out Dr. Khan's website here: https://longcovidmd.com/In this episode, we'll cover the following topics:One - From Physician to Patient: Identity, Illness, and a New Path Two - Inside the Disability Maze: LTD, SSDI, and System Gaps Three - Advocacy and Strategy: Navigating Claims with Long COVID Whether you're a claimant, or simply seeking valuable insights into the disability claims landscape, this episode provides essential guidance to help you succeed in your journey. Don't miss it.Listen to Our Sister Podcast:We have a sister podcast - Winning Isn't Easy: Navigating Your Social Security Disability Claim. Give it a listen: https://wiessdpodcast.buzzsprout.com/Resources Mentioned in This Episode:LINK TO ROBBED OF YOUR PEACE OF MIND: https://mailchi.mp/caveylaw/ltd-robbed-of-your-piece-of-mindLINK TO THE DISABILITY INSURANCE CLAIM SURVIVAL GUIDE FOR PROFESSIONALS: https://mailchi.mp/caveylaw/professionals-guide-to-ltd-benefitsFREE CONSULT LINK: https://caveylaw.com/contact-us/Need Help Today?:Need help with your Long-Term Disability or ERISA claim? Have questions? Please feel welcome to reach out to use for a FREE consultation. Just mention you listened to our podcast.Review, like, and give us a thumbs up wherever you are listening to Winning Isn't Easy. We love to see your feedback about our podcast, and it helps us grow and improve.Please remember that the content shared is for informational purposes only, and should not replace personalized legal advice or guidance from qualified professionals.
Markel Insurance CEO Simon Wilson goes Inside the ICE House to discuss the company's century-long evolution from insuring jitney buses to becoming a global specialty insurer. He explains Markel's model and its long-term approach to underwriting, investing, and compounding value. Wilson outlines his vision to refocus the business on customer obsession, deep expertise, operational speed, and trust. He also shares how AI is transforming underwriting, operations, and the broader specialty insurance landscape.
Send us Fan MailJoin Sid as he chats with Anika Jackson about using Delphi to clone her voice and expertise so people can get real answers 24/7 without demanding more hours from her calendar. They break down what to upload, how to set guardrails, and how brands can turn an AI knowledge base into better customer experience and smarter lead capture. References:Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M.R. Covey - https://www.amazon.com/Trust-Inspire-Leaders-Unleash-Greatness/dp/198214372XConnect with Anika:Your Brand Amplified Podcast - https://yourbrandamplified.com/LinkedIn - https://www.linkedin.com/in/anikajackson/The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design. We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.Connect with Sid:Home Page: www.sidmeadows.comPodcast Website: https://www.sidmeadows.com/podcast Sid on LinkedInSid on InstagramSid on YouTubeThe Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
If you've ever watched someone stumble through explaining what they do - or caught yourself doing it - this episode is for you. The ability to communicate your ideas clearly isn't a nice-to-have. It's the difference between being good at what you do and being known for it. For senior leaders, consultants, and founders, that gap is often where opportunity gets lost.Andrea Pacini runs Ideas On Stage UK and has spent 16 years coaching business leaders - including over 500 TEDx speakers - to become more confident, more effective communicators. His new book, Timeless Presenter, draws on principles that have worked for 2,000 years and will keep working regardless of what AI does next.Three areas we explored:✳️ Nerves before a presentation are normal - the best antidote isn't confidence tricks, it's preparation. As Kobe Bryant put it, confidence comes from having done something a thousand times before.✳️ Every presentation is a sales presentation - whether you're pitching a product or updating colleagues on a project, you are always asking someone to buy in to an idea. If you can't make clear why they should care, they probably have a point.✳️ AI makes human communication more valuable, not less. Because everyone can now produce polished content with minimal effort, the people who show up with authenticity, story, and connexion will stand out even more.Andrea's Amplifiers - three things you can apply straight away:✳️ Know your 1% - your audience will forget 90% of what you say. Be ruthlessly clear about the one big idea you want them to walk away with. If you don't have that clarity, they won't either.✳️ Raise the quality of your examples - the fastest way to improve as a communicator is to use better stories and examples. Stop leading with facts and data. Wrap your ideas in something human and memorable.✳️ Simplify without dumbing down - complex topics don't require complex language. If you can only explain something in jargon, you haven't mastered it yet. Use the shortest, clearest word that does the job.If this episode gave you something useful, the best thing you can do is follow or subscribe so you never miss a conversation. And if you're new here, grab the Personal Brand Business Roadmap - 50 pages of everything you need to start, scale, or fix your expert business. Completely free. Link in the show notes.Timestamps00:00 - Introduction00:37 - Welcome and episode context01:48 - Who is Andrea Pacini and what is Ideas On Stage?03:38 - About the new book, Timeless Presenter04:54 - The first barrier: nerves and emotional readiness07:55 - Why preparation is the foundation of confidence08:30 - What's on the other side - the ROI of better presenting12:16 - Getting over the bridge - overcoming fear of negative consequences13:10 - Making communication about the audience17:17 - Bob's CIA tangent and the quantum effect of attention18:32 - Deep dive into Timeless Presenter20:03 - Why timeless principles matter more in the AI era23:17 - Authenticity as a competitive advantage24:28 - What drives Andrea's business - passion and purpose30:15 - How opportunities come in - relationships, content, and outreach33:27 - Amplifier 1: Know your 1%36:36 - Amplifier 2: Raise the quality of your examples39:56 - Amplifier 3: Know how to simplify44:28 - Expertise shows in simplicity, not complexity46:15 - How to connect with Andrea and find the book47:01 - Wrap-up----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Full article: Human-in-the-Loop Large Language Model–Augmented Diagnostic Reasoning in Thoracic Imaging: Impact of Radiologic Expertise Use of LLMs in the diagnostic reasoning process can either improve or hinder performance. Pranjal Rai, MD, discusses the AJR article by Song et al. exploring the association of reader expertise and reader performance when using LLMs as a diagnostic aid.
Most sales training teaches you what to say. This video teaches you how to think.My name is Nick Nascimento. I'm the founder and CEO of Sparta Solar — a Utah-based solar company that did $25 million in sales last year. I personally made hundreds of thousands of dollars per month selling solar in one of the hardest states in the country to sell it. I've trained thousands of reps and built a sales organization from zero. In this video I'm giving you everything I used to do it.What you'll learn:The 4-Step Formula to Outsell Anyone — I call it the Four E's: Expertise, Effort, Efficiency, and Endurance. Most reps only train one of these. The ones who master all four become untouchable. I break down exactly what each one means and how to build them starting today.Why Setting Goals Is Costing You Deals — Goals are guesswork. Systems are a guarantee. I'll show you the exact input-output framework I used to control my results every single day — from 1pm to 9pm, nose to close, on demand. This is how I made $30,000 in a single day and still wasn't satisfied — because I hadn't hit my process targets.The Momentum Secret — The counterintuitive principle that changed everything for me: increase your effort while simultaneously decreasing your expectations. This isn't motivation — it's math. I'll show you exactly how to build a buffer into your goals that creates unstoppable momentum instead of crushing pressure.Divorce the Prize — Marry the Process — The mindset shift that separates the top 1% from everyone else. When I was making $30,000 a day, I was getting hard on myself for missing my input targets. That's what being married to the process actually looks like. I'll show you how to build that standard for yourself.How to Get to the Top 5% — Not by shooting for the moon from day one. By targeting the top 50% first, then 40%, then 30%. I'll explain exactly why setting a massive goal too early is the single fastest way to kill your momentum — and the step-by-step ranking system that actually gets you there.This is a full training. No fluff. No gatekeeping. Everything I know about selling, leading, and building — in one video.If this brings you value — share it with one person on your team. The more you give, the more you get.
God's instructions often challenge our professional expertise, pride, and comfort zones. Like Peter casting his net after an exhausting night or Naaman washing in a muddy river, your breakthrough requires humility. Discover how saying "nevertheless, at Your word" unlocks overwhelming abundance today.
Many lawyers think about influence inside BigLaw through formal titles, originations, or technical expertise. But in practice, some of the most trusted and influential lawyers inside firms are the people who consistently help teams maintain clarity and coherence when stakes are high and information is incomplete. In this episode, I break down how sophisticated BigLaw teams are actually assembled during crises, high-pressure client matters, and business development pitches. I also share why the best partners leadin those teams are often focused less on simply collecting expertise and more on constructing teams that can think and manage well together under pressure. I walk through how strong partners selectively build teams during fast-moving client crises, why generic "crisis teams" are often ineffective, and why internal team dynamics are critical to shaping client confidence. I also explain why some highly-capable lawyers are intentionally left out of pitches or matters, how coherence and tone management become vital in high-stakes environments, and why certain lawyers quietly accumulate enormous influence inside firms without obvious formal authority. Finally, I discuss the hidden second layer of performance evaluation happening inside firms: looking for who can stabilize uncertainty, frame issues clearly, and help organizations maintain sound judgment when facts are still shifting. At a Glance 01:20 How elite relationship partners create coherence during client crises 03:05 Why sophisticated BigLaw teams are built around judgment, stability, and coherence rather than titles 05:17 The hidden risks of overbuilding teams and why continual calibration matters throughout a matter 06:16 How clients evaluate team cohesion and alignment under pressure 07:07 Why business development pitches often fail despite strong credentials and deep expertise in the room 07:54 Why the best relationship partners prioritize team coherence over maximizing expertise representation 09:20 How elite firms build temporary "performance systems" designed to maintain clarity under pressure 10:52 Why BigLaw firms operate under uncertainty and incomplete information 11:20 How certain lawyers quietly accumulate influence during unstable situations 12:51 The hidden "second layer" partners evaluate during high-stakes matters 13:50 Why trusted lawyers become the people firms call when pressure rises Rate, Review, & Follow on Apple Podcasts & Spotify Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law. For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast here! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? Here are ways to reach out to her: www.lauraterrell.com laura@lauraterrell.com LinkedIn: https://www.linkedin.com/in/lauralterrell/ Instagram: https://www.instagram.com/lauraterrellcoaching/ Show notes: https://www.lauraterrell.com/podcast
Gus Bartholomew, co-founder of Leafr, joins Jennifer and Kati to talk about one of the most persistent challenges in corporate sustainability: the expertise gap.With most large companies relying on just one to three people to deliver on increasingly complex mandates, sustainability teams are stretched impossibly thin. To help, Gus and co-founder Nick Valenzia created Leafr, a marketplace connecting businesses with more than 1,000 vetted freelance sustainability specialists across the UK, Europe and US.We consider whether the “fractional CSO” model is gaining traction, what Leafr's annual report reveals about how teams are actually structured, and why sustainability leaders might want to take a page from their marketing colleagues when it comes to negotiating budgets.Have a question for us? Email us today at engagingesg@gmail.com!Learn more about us at https://bit.ly/EngagingESGpod. Show Links Learn more about Gus Bartholomew Visit Leafr Read The True State of Sustainability report Try the Sustainababble Translator Read: Never Split the Difference by Chris Voss Listen: The Rest Is Politics Our theme music is “Lost in Translation” by Wendy Marcini and Elvin Vangard. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us Fan MailIn this episode of The Mental Health Business Mentor podcast, we explore how therapists and helping professionals can expand their impact by turning their expertise into meaningful speaking opportunities. Our guest, Carrie Severson, shares how clinicians can identify their unique “zone of genius,” build confidence in their voice, and begin sharing their knowledge beyond the therapy room. We discuss mindset shifts, practical steps, and visibility strategies that turn lived experience and clinical insight into workshops, presentations, and speaking engagements that connect with audiences. Whether you're curious about public speaking or ready to take the stage on bigger stages, this conversation will encourage you to see your expertise as something worth sharing.What You'll Learn:How to identify your unique “zone of genius” and turn it into meaningful speaking opportunities.Why therapists and helping professionals are uniquely positioned to educate, inspire, and lead through public speaking.Common fears clinicians experience around visibility and how to move through them with confidence.Practical steps for getting started with workshops, presentations, podcasts, and speaking engagements.Bio:Carrie Severson—author of Unapologetically Enough and The Enoughness Method, a keynote speaker, and recovering from burnout. As someone who experienced burnout firsthand as a business leader and again as a family caregiver, Carrie helps professionals retrain their nervous systems, recover their energy, and rediscover joy at work and home as a keynote speaker and trainer. She's the host of the podcast I Saved You, Now Do the Dishes and the author of Unapologetically Enough. Her written work has appeared in Huff Post, Redbook, and SheKnows.com. She's been a burnout expert featured in the Miami Herald as well. When she isn't on the road delivering keynotes on burnout recovery, she hangs out with her husband and their bloodhound, Huckleberry, in Phoenix, Arizona. Connect with Carrie Severson:http://www.carrieseverson.com/https://www.facebook.com/carrieseverson.storytellerhttps://www.instagram.com/authorcarrieseverson/Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice. thejunipercenter.comConnect with Dr. Margo Jacquot:Website: thejunipercenter.comInstagram: @thejunipercenterFacebook: The Juniper Center
Host Lisa Salberg talks with Dr. Ronald H. Wharton about building a nationally recognized HCM Center of Excellence at Northwell Health on Long Island. They discuss patient education, new myosin inhibitor therapies, clinical trials, and why specialized HCM care can change lives for patients and families. This conversation was recorded 5/21/26
You've named your methodology. You might have built a program around it.But if you're still leading with the steps instead of the path, you're making it harder for the right clients to say yes.In this episode, Tara breaks down the one step that separates experts who are truly scaling from those still stuck in the details: making your IP physical.Using the game board approach, Tara walks you through what it actually looks like to package your genius - not just define it, but lead with it in a way that builds authority faster than any strategy on top of it ever could.IN THIS EPISODE:- The difference between having a Signature Pathway and leading with one in the market- Why leading with the steps before showing the board costs you authority every time- What the game board approach looks like in practice- A real example: the expert who had everything packaged and still wasn't leading with it- Why this comes before your offer, not after itREADY TO BUILD YOUR SIGNATURE PATHWAY? The first step is the FREE Scalable Expert Business Audit.Tara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website
How much business are you losing simply because you're not staying in consistent contact with your audience? Most companies don't have a sales problem—they have a follow-up problem. And follow-up isn't about chasing people…it's about staying top of mind with value, relevance, and consistency. That's why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage. Here are 5 takeaways that stood out: ✅ Mindshare → Market Share People can't buy from you if they forget you exist. Marketing isn't optional—it's oxygen. ✅ Consistency builds trust Trust isn't built in a moment—it's built in the follow-up moments people rarely do. ✅ Simple wins Customers don't want clever. They want clear. They want fast. They want relevant. ✅ Start now—then scale Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve. ✅ AI is here to help, not replace Use AI to automate repetitive work—so you can stay human where it matters most. Smita Wadhawan Verma Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis. Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M. Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms. Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India. She has partnered with top agencies like Koto, Instrument, Razorfish, TBWA, Highwire PR — and managed award-winning internal creative teams. Under Smita's leadership, her teams have won Digiday Awards and several Webby Award nominations. Smita is well known as a culture champion and recognized as a highly influential and inclusive C-Suite leader who can inspire teams to deliver outstanding results. Recognized as a 2024 Top 50 CMO in the US. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Smita Wadhawan:LinkedIn: https://www.linkedin.com/in/smitawadhawan/ *E - explicit language may be used in this podcast.
Almost a decade ago, Tom Nichols warned that Americans were losing respect for expertise. He didn't expect things to get this bad. Sean talks with Nichols about his 2017 book “The Death of Expertise” and what's happened since: why people don't just distrust experts but actively push back against them, how the internet turns bad ideas into communities, and why a society that can't agree on basic facts can't function for long. They also dig into the deeper causes: loneliness, narcissism, and the weird psychology of living in a world where everything “just works.” Host: Sean Illing (@seanilling) Guest: Tom Nichols (@RadioFreeTom) We would love to hear from you. To tell us what you thought of this episode, email us at thegrayarea@vox.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show. And you can watch new episodes of The Gray Area on YouTube. New episodes drop every Monday and Friday. Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members. Learn more about your ad choices. Visit podcastchoices.com/adchoices
“What if the most resilient asset class in real estate has been hiding in plain sight for decades?” In this episode, Nasir Ali shares how his family leveraged over 45 years of manufactured housing expertise, spanning 10,000+ pads and institutional-scale portfolios valued in the billions, to transform underperforming communities into stable, high-yield, inflation-resistant assets. Ali breaks down why manufactured housing communities outperform many traditional asset classes during both strong and weak economies, how his vertically integrated model solves affordability and occupancy challenges, and why tenant retention in this space creates a fundamentally different business model than multifamily. He also dives into market cycles, geopolitical risks, commercial real estate defaults, and why upcoming economic shifts may create major opportunities for investors prepared to act creatively. From generational knowledge transfer and operational experience to financing structures, value-add strategies, and the evolving institutional demand for manufactured housing, this episode delivers a masterclass on one of the most misunderstood sectors in real estate investing today. 5 Key Takeaways to learn from this episodeManufactured housing thrives in both strong and weak economies As the most affordable form of housing, demand often increases during economic downturns. Occupancy growth creates massive value-add opportunities Many communities remain under-occupied due to installation and financing barriers that operators can solve strategically. Vertically integrated operations increase profitability Combining community ownership, home sales, financing, and management creates multiple profit centers within one asset. Tenant retention is fundamentally different from multifamily Residents often own their homes, reducing turnover and many traditional landlord headaches. Economic downturns create opportunities for prepared investors Creative financing, seller financing, and distressed opportunities may become more common as market conditions tighten. About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai
Kevin Frazier argues that any mandatory AI vetting must originate from Congress, as the President lacks the constitutional authority. He suggests deepening technical expertise and maintaining voluntary cooperation with AI labs. (16/16)1978 NETHERLANDS IBM 360
In this episode, Alex Dorr tackles one of the most overlooked culture killers in leadership today: allowing opinions to replace expertise in team conversations…In this episode, Alex Dorr tackles one of the most overlooked culture killers in leadership today: allowing opinions to replace expertise in team conversations without even realizing the damage it's doing. Alex breaks down why the most experienced, most passionate people on your team are often the ones derailing your meetings. Not because they don't care, but because they're bringing gut feelings instead of frameworks, resistance instead of recommendations, and backstory instead of solutions. He draws a clear line between opinions focused on why it won't work and expertise focused on how it could work given the concerns. He then gives listeners two simple but powerful tools to shift the dynamic. The "We Could If" reframe interrupts the "we can't because" spiral and redirects the same energy into forward momentum. The SBAR framework (Situation, Background, Analysis, Recommendation) turns venting into value by structuring conversations around data, best practice, and actionable next steps. The result is a team where the loudest voice is no longer the most resistant one, but the most informed one. Where preference stops trumping potential. And where leaders stop managing drama and start pulling greatness out of the people already in the room. Alex closes with a challenge that lands hard: if you have a lot of passion and a lot of input but nobody seems to be listening, that's not a communication problem. That's an expertise problem. And this episode gives you the tools to fix it. Episode Highlights: 00:00:38 – Core principle: expertise over opinions 00:01:53 – Opinions = why it won't work; Expertise = how it could work 00:02:22 – The experienced-but-resistant team member problem 00:03:18 – Opinions vs. expertise defined 00:04:07 – People with the most opinions often have the least expertise 00:04:33 – Tool #1: "We Could If" reframe 00:05:31 – How the reframe unlocks contribution 00:06:23 – Tool #2: SBAR framework 00:06:43 – S = Situation 00:07:07 – B = Background 00:07:41 – A = Analysis (the expertise section) 00:09:40 – R = Recommendations 00:10:34 – Leader's responsibility to model expertise