Podcasts about expertise

In this episode of What's at Stake, Bryan DeAngelis sits down with Sara Goo, President of Washington Post Creator, to discuss the forces reshaping how information is created, distributed, and consumed. As audiences increasingly turn to creators, social platforms, and AI for information, media organizations are rethinking how they build trust, reach new audiences, and distinguish themselves in an increasingly crowded landscape. Sara discusses why The Washington Post is betting on creator-journalists and why expertise, authenticity, and direct audience relationships may become even more valuable in the years ahead. The conversation also explores AI's impact on the future of local media and what these shifts mean for organizations trying to engage stakeholders in a rapidly changing communications environment.

323 / Jami and I are on a summer break, so we're sharing guest episodes we did on other podcasts. This week, it's my discussion with Matty on the From Expertise to Authority podcast. 

In this episode, Mindbreeze CEO Daniel Fallmann explores the evolution of AI from automation to the augmentation of human expertise, focusing on how organizations can leverage agentic workflows, context-aware decision support, and collective intelligence. Listeners will learn strategies for balancing human judgment and AI in complex decisions, how connecting distributed knowledge across organizational silos empowers better outcomes, and the importance of explainability and traceable audit trails. Gain insights into judgment amplification, enterprise simulations, and the future of end-to-end agentic AI for informed, transparent decision making.

Vergiss starre Programme und Hochglanz-Marketing. In dieser Folge von B2B Marketing Rules zeigt Tobias Fruh (Pressesprecher bei Volkswagen Immobilien), warum echte Expertise direkt aus dem Arbeitsalltag der beste Hebel für die Markenbildung ist. Wir sprechen darüber, wie man Experten behutsam vor die Kamera holt, warum Vertrauen die wichtigste Währung der Unternehmenskultur ist und welche Rolle KI im Jahr 2026 für die Authentizität spielt.

What if you could have a PR expert on call 24/7 — one that already knows your story, your angles, and your voice?That's exactly what Nicole Pearl built. And I got to watch it happen in real time.Nicole is a journalist and PR coach with 25 years of media experience, and she's one of the founding creators on wAIv. What she built there, the Pearl Pitch Desk, is one of the clearest examples I've seen of what expert-backed AI actually looks like in practice. Not generic. Not a shared ChatGPT link. A full bot squad designed to get her clients onto TV shows and podcasts using Nicole's exact frameworks, journalist eye, and hard-won industry knowledge.It even landed her a TV segment that had a producer saying “this is the best segment idea ever!”This conversation gets into the real difference between AI-generated pitches (which, yes, major PR agencies are sending and journalists are immediately flagging) versus pitches built on actual expert thinking. We also talk about why this approach is helping Nicole prevent burnout, serve more clients, and create a delivery model that grows with her business instead of threatening to replace her.What you'll learn in this episode:Why AI-generated pitches are getting founders blacklisted, and what to do insteadHow Nicole designed a six-bot squad that takes clients from intake to finished pitch without losing her personal touchThe difference between using a generic LLM and using expert-backed AI to produce client workWhy building on a single LLM was keeping Nicole stuck, and how wAIv changed thatHow expert knowledge embedded in AI actually removes client objections to doing the workWhy the "choose your own adventure" approach to a bot squad creates a better client experience>>Meet NicoleNicole Pearl is a journalist, PR coach, and on-air professional with 25 years in media. She helps small business founders land TV and podcast features through relationship-led pitching, her signature media messaging framework, and the Pearl Pitch Desk — a wAIv-powered bot squad built entirely on her expertise.Connect with Nicole:@NicolePearlBeautyGirl on Instagram (DM for her PR tips close friends list)Pearl Pitch Desk: https://nicolepearl.comFree AI Media Matchmaker: Grab it here>>Resources MentionedBot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcampBook a 20-minute fit call with KellyAnother case study of wAIv with Dr. Michelle MazurQuestions? Email kelly@graviastudio.com>>Introducing wAIvThis episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.>>Your Next Steps:

Windermere Coaching Minute with Michael FanningAbout Your HostMichael Fanning is Senior Vice President and co-owner of Windermere Coaching with nearly three decades of experience coaching real estate agents through every kind of market. A mindset-first leader, Michael believes in holding people capable and that your knowledge is complimentary, not free.Episode SummaryWhat if your next client already trusted you before they ever picked up the phone? That's not a fantasy that's what consistent social media video builds. In this episode, Michael breaks down why video is the single biggest untapped opportunity for real estate agents today and how to actually start without a ring light, a production crew, or a perfect script.What You'll LearnThe psychology of parasocial relationships why they create the same trust in the brain as real friendships and what that means for your businessWhy raw, slightly imperfect video consistently outperforms polished, produced contentThe AI + Captions app workflow that takes a video from idea to posted in 35 minutesThe Crawl → Walk → Run framework for building the habit without burning outWhy even top-referral agents with strong spheres can't afford to ignore social mediaHow to handle every objection "I'm not good on camera," "I don't know what to talk about," "nobody will watch"Key Takeaway"The agents who build something lasting are not the most talented or the most polished. They're the most consistent."Action StepsOpen your notes app and write down one topic you already know well that's your first videoDownload the Captions app (free to start) your production studio in your pocketWant the full 6-month Social Media Video Playbook? Email Michael at fanning@windermere.com subject line: PlaybookReady for one-on-one coaching? Visit windermerecoaching.com for a complimentary callBe awesome and help somebody. Make it a great day.

Vom Müllmann zum Tech-Freak: So baust du eine Core-Story, die wirklich verkauft Wie schaffst du es, dass dein Name sofort im Kopf deiner Wunschkunden auftaucht, wenn sie nach einer Lösung suchen? In dieser Folge von Vorsprung im Marketing mit Verkaufspsychologie spricht Matthias Niggehoff über das sogenannte Inception Marketing und den „Meeting-Raumeffekt“. In Zeiten von generischem KI-Müll und austauschbaren Werbephrasen reicht es nicht mehr, einfach nur da zu sein. Du musst positiv auffallen und im Kopf bleiben. Das Geheimnis dahinter? Eine psychologisch fundierte Core-Story. Matthias räumt in dieser Episode radikal mit dem typischen, langweiligen „Hero-Storytelling“ auf, das heute ohnehin jeder per ChatGPT generiert. Stattdessen erfährst du, wie du eine Core-Story entwickelst, die echte Werte und Eigenschaften transportiert – und warum psychologische Reaktanz (seine eigene „Müllmann-Story“) ein absoluter Umsatzhebel ist. Was du in dieser Folge lernst: Warum Menschen von Menschen kaufen und wie du eine emotionale Verbindung aufbaust. Warum die klassische Heldenreise oft nur Mitleid erzeugt, statt Kaufreize zu setzen. Wie du deine fachliche Expertise in eine spannende Geschichte verpackst, die Vertrauen schafft. Wie du den aktuellen Sommer nutzt, um deine Positionierung komplett zu schärfen. Hör jetzt rein und erfahre, wie du zur ersten Wahl deiner Kunden wirst! Aktion im Sommer: Raus aus der Vergleichbarkeit! Aktuell gibt es die seltene Chance, exklusive Workshop-Tage und die begehrte TÜV-Zertifizierung zum Experten für Verkaufspsychologie zu buchen. Sichere dir jetzt dein Erstgespräch mit Dr. René Delpy. Umsetzung schafft Umsatz!

O que é GEO e por que sua marca precisa aparecer nas respostas do ChatGPT, Gemini e Perplexity antes dos seus concorrentes? O SEO não morreu, mas o jogo mudou. Com a ascensão das IAs generativas, não basta mais ranquear no Google: é preciso ser a resposta que os modelos de linguagem escolhem quando alguém pergunta sobre o seu mercado. Neste episódio do Papo Social Media, Rafael Kiso e Marcio Silva recebem Diego Ivo, CEO e fundador da Conversion, maior agência de SEO do Brasil, para uma aula completa sobre GEO (Generative Engine Optimization) e o impacto da busca generativa no marketing digital. A conversa explora como funciona a lógica dos tokens nas LLMs, porque o LinkedIn é hoje a principal fonte citada pelas IAs em contexto B2B, como o framework EEAT do Google se aplica diretamente ao posicionamento nas ferramentas de IA, e quais estratégias práticas qualquer marca pode adotar agora para treinar os modelos de linguagem a seu favor. Um episódio essencial para profissionais de marketing, agências e gestores que querem entender o novo cenário da busca e garantir visibilidade na era da inteligência artificial. 00:00:08 Introdução e apresentação de Diego Ivo 00:01:40 O que é GEO, AIO e os diferentes termos para a otimização em IAs generativas 00:05:00 A fragmentação das buscas: Google, YouTube, TikTok, marketplaces e LLMs 00:07:55 Como funcionam os tokens e por que sua marca precisa ser o próximo token mais provável 00:09:24 LLMs consultam o Google em tempo real: por que o SEO está mais vivo do que nunca 00:10:19 GEO vs SEO: o guarda-chuva da busca e a ressignificação do que é otimização 00:13:00 A migração do clique para a resposta: o fim do modelo baseado em last click 00:16:57 Autoatribuição: a métrica mais poderosa para entender de onde vêm seus clientes 00:20:23 Zero click search: buscas sem clique crescem de 56% para 69% no Google 00:21:20 ChatGPT, Claude e o novo cenário competitivo das IAs generativas 00:25:48 Framework EEAT: Experience, Expertise, Authority e Trustworthiness aplicados ao GEO 00:31:26 Por que o LinkedIn é a fonte número 1 das LLMs em contexto B2B 00:33:41 Artigos e newsletters do LinkedIn vs posts do feed: o que as IAs realmente consomem 00:34:20 TikTok e indexação por áudio: o próximo passo das LLMs para vídeos 00:36:10 Branding semântico: como treinar os modelos de linguagem com os atributos da sua marca 00:41:10 Fontes externas que mais influenciam as LLMs 00:44:39 As principais digas técnicas para aparecer nas respostas de buscas 00:54:02 Thought leadership e founder-led growth: por que o executivo precisa criar conteúdo 00:58:31 Conteúdo factual e recência: como funciona para as LLMs 01:02:50 As principais métricas do GEO: autoatribuição, share of search, CAC e LTV 01:09:10 O futuro: de assistentes para agentes que operam processos inteiros 01:10:32 Inteligência vs julgamento: o que pode ser automatizado e o que ainda é humano 01:14:05 Harness proprietário: como criar arquiteturas de agentes que geram diferenciação competitiva 01:23:09 Encerramento  Acompanhe   Diego Ivo: LinkedIn - https://www.linkedin.com/in/diegoivo/  | Instagram - https://www.instagram.com/diegoivo  Conversion: LinkedIn - https://www.linkedin.com/company/agenciaconversion/ |   Instagram - https://www.instagram.com/agenciaconversion/  Rafael Kiso: LinkedIn - https://www.linkedin.com/in/rafaelkiso/ | Instagram -  https://www.instagram.com/rafaelkiso/  Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839

In dieser Folge von „Cyber Security ist Chefsache" sprechen Nico und Ann-Kathrin mit Andreas Krüger, Gründer und Geschäftsführer von Laokoon SecurITy, über ein Thema, bei dem in der Praxis ständig Begriffe durcheinandergeworfen werden: Penetrationstests, und warum gerade im OT- und Hardware-Umfeld vieles anders läuft als in der klassischen IT. Andreas kommt selbst aus dem Bundeswehr-Umfeld, hat dort das Hacken von der Pike auf gelernt und betreibt heute ein eigenes Labor für Hardware- und OT-Pentests.Zum Einstieg räumt Andreas mit dem „bunten Blumenstrauß" aus Pentest, Schwachstellenscan, Red Teaming und Hardware-Hacking auf. Sein Bild dafür ist eine Pyramide: Sie beginnt unten bei der konzeptionellen Absicherung, also klaren Dokumenten, Prozessen und einem sauberen Asset-Management. Darauf folgen der breit angelegte Schwachstellenscan, der nur bereits bekannte Muster findet, dann der fokussierte Pentest, der bewusst die Angreiferperspektive einnimmt und auch unbekannte Lücken sucht, und schließlich das Red Teaming, das eher Prozesse prüft und im besten Fall als Purple Teaming gemeinsam mit dem Verteidiger-Team läuft. Seine klare Botschaft an Unternehmen: Überspringt keine Stufe der Pyramide, und beginnt mit dem Fundament statt mit der spektakulären Übung.Besonders ehrlich wird das Gespräch beim Unterschied zwischen IT und OT. Ein OT-Pentest ist für Andreas eine „Operation am offenen Herzen": Man kann nicht einfach einen automatisierten Scanner über eine laufende Produktionsanlage jagen, sondern braucht echtes Prozessverständnis, Referenz- oder Laborsysteme und oft auch den Blick auf physische Sicherheit und Social Engineering. Genau hier sieht er ein Marktproblem: Immer mehr IT-Beratungen drängen ohne echte Expertise in den OT-Markt und machen mit „grünen Häkchen" den Preis kaputt. Wie man einen wirklich kompetenten Anbieter erkennt, woran man Scharlatane entlarvt und warum Pentests, die aus Compliance-Gründen unbedingt „grün" sein müssen, das eigentliche Ziel sabotieren, diskutieren die drei sehr offen.Im Gespräch geht es außerdem um:Den Unterschied zwischen Schwachstellenscan, Pentest, Red Teaming und Hardware-Hacking, ohne Buzzword-NebelWarum Asset-Management und die kritischen Pfade der Ausgangspunkt jedes sinnvollen Tests sindWarum ein OT-Pentest „Operation am offenen Herzen" ist und auf Referenz- statt Produktionssystemen gehörtWie physische Sicherheit, Social Engineering und sogar Drohnen ins Spiel kommenWoran man einen seriösen Anbieter erkennt, und warum manche Beratungen den OT-Markt kaputtmachenWarum Compliance-getriebene Pentests, die „grün" sein müssen, kontraproduktiv sindWie oft man wirklich testen sollte, mindestens jährlich und nach jeder großen Änderung, nicht alle drei JahreWelche Rolle KI im Pentesting spielt, stark beim Report und der Ausbildung, riskant als Ersatz für echtes VerständnisWarum „Prompt Engineering" kein Pentest ist und Leidensfähigkeit zum Handwerk gehörtHardware als Nischenmarkt: offene Debug-Schnittstellen, Seitenkanalangriffe und Firmware als GoldgrubeDie Anekdote mit dem Computerspiel auf dem Geräte-Display, das den Hardware-Zugriff beweisen sollteLieferketten und digitale Souveränität: zugelieferte Chips, versteckte Menüs und Europas blinde FleckenEinsteiger-Tipps für Studierende: erst die Basics verstehen (TCP/IP, Protokolle), dann Plattformen wie Capture the FlagEine sehr praxisnahe Folge für IT- und OT-Verantwortliche, Sicherheitsbeauftragte, Hersteller und alle, die wissen wollen, was ein Pentest wirklich leistet, und die nicht erst im Ernstfall merken wollen, dass „Häkchen grün" eben nicht „sicher" bedeutet.____________________________________________

Predictable cash flow is the whole game. In cannabis, predictable is the one thing almost nobody has. Organigram CEO James Yamanaka came up over 20 years at British American Tobacco, where that discipline is the entire model. He thinks the opportunity starts there: trim the portfolio, stop chasing every trend, tighten the supply chain, lean on the science, and align operations. Germany's market could nearly double in the next two years, but capturing it will take more than expansion. This week we sit down with James Yamanaka, CEO of Organigram: A BAT perspective on cannabis Why chasing every trend loses money How the Sanity deal unlocks Germany Chapters: 00:00 Introduction to Organigram and BAT's Involvement 05:24 Shifting Perspectives: From BAT to Organigram 09:08 Understanding the Complexity of the Cannabis Market 13:12 Balancing Listening and Leadership 17:24 Data-Driven Decision Making in Cannabis 21:18 Strategic SKU Management and Market Forecasting 24:17 Leveraging BAT's Expertise in Cannabis 30:04 The Strategic Importance of the Sanity Deal 39:57 Navigating Regulatory Challenges in the Cannabis Industry Guest Links: https://www.linkedin.com/in/james-yamanaka-aaa32a/ https://www.organigram.ca/ Our Links: Bryan Fields on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared  global podcast The Dime is a top 10 Cannabis Podcast  The Dime has a New Website. Shhhh its not finished.

We're continuing our summer series with a recap of the week's top headlines and relevant conversation from The Bulletin archive. This week, President Trump signed a short-term deal with Iran, with many saying the US got the losing end of the deal. We re-air a conversation from May in which Russell Moore, Bonnie Kristian, and Clarissa Moll discuss the difficulty of negotiating with Iran. Then, President Trump hosted his 80th birthday on the White House South Lawn complete with a UFC fight in which the winners were paid with cryptocurrency produced by a Trump family organization. The Atlantic's Tom Nichols joins to discuss why Trump is interested in cryptocurrency and why it may be concerning. The Southern Baptist Convention recently voted to ban churches who ordain women or allow women to preach. We revisit a conversation between Nicole Martin and Mike Cosper in which they discuss the issue in the context of Rick Warren's Saddleback Community Church being expelled from the SBC in 2023. Finally, Nicole Martin shares about how we as believers can collectively celebrate Juneteenth. GO DEEPER WITH THE BULLETIN: Join the conversation at our Substack. Find us on YouTube. Rate and review the show in your podcast app of choice. ABOUT THE GUESTS: Bonnie Kristian is the deputy editor at Christianity Today. She is the author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community and A Flexible Faith: Rethinking What It Means to Follow Jesus Today. Her writing has been published at outlets including The New York Times, The Week, USA Today, CNN, Politico, and others. Tom Nichols is a staff writer at The Atlantic and an author of the Atlantic Daily newsletter. He is a professor emeritus of national-security affairs at the US Naval War College, where he taught for 25 years, and an instructor at the Harvard Extension School. He has served as a legislative aide in the Massachusetts House and the US Senate. His books include The Death of Expertise and Our Own Worst Enemy: The Assault From Within on Modern Democracy. Dr. Nicole Martin serves Christianity Today as President and CEO. She has more than 25 years of nonprofit, academic, ministry leadership, and church engagement experience and has served at CT since 2023 as Chief Impact Officer and most recently Chief Operating Officer. ABOUT THE BULLETIN: The Bulletin is a twice-weekly news analysis podcast from Christianity Today, with editor-at-large Russell Moore. Each episode offers commentary on current events and headlining news with a roundtable of premier guests, and shares a Christian perspective on issues that are shaping our world The Bulletin listeners get 25% off CT. Go to https://orderct.com/THEBULLETIN to learn more. “The Bulletin” is a production of Christianity Today Host: Alexa Copeland Associate Producers: Alexa Copeland Editing and Mix: Kevin Morris Graphic Design: Rick Szuecs Music: Dan Phelps Executive Producer: Erik Petrik Senior Producer: Matt Stevens Learn more about your ad choices. Visit podcastchoices.com/adchoices

Das ist das KI-Update vom 19.06.2026 unter anderen mit diesen Themen: Google DeepMind misstraut den eigenen KI-Agenten Welche KI-Modelle in der Medizin? Menschliche Expertise statt KI Große Pläne mit Körperscannern === Anzeige / Sponsorenhinweis === Dieser Podcast wird von einem Sponsor unterstützt. Alle Infos zu unseren Werbepartnern findet ihr hier. https://wonderl.ink/%40heise-podcasts === Anzeige / Sponsorenhinweis Ende === Links zu allen Themen der heutigen Folge findet Ihr im Begleitartikel auf heise online: https://heise.de/- 11337972 Weitere Links zu diesem Podcast: https://www.heise.de/thema/KI-Update https://pro.heise.de/ki/ https://www.heise.de/newsletter/anmeldung.html?id=ki-update https://www.heise.de/thema/Kuenstliche-Intelligenz https://the-decoder.de/ https://www.heiseplus.de/podcast https://www.ct.de/ki Eine neue Folge gibt es montags, mittwochs und freitags ab 15 Uhr.

In this episode, James A. Field, Partner at Field and Goldberg, LLC, and Joseph James Calvanico, MAI, FRICS – President, J2C Valuation, discuss commercial property tax appeals, the critical role of valuations in reducing tax burdens, and key developments shaping the real estate market.

Traditional clinical interviews can have up to a 50% variance in ADHD diagnosis, leaving the door wide open for implicit bias. By utilizing machine learning-enabled, asynchronous assessments, Mentavi Health is wringing out biases related to race, gender, and appearance, and dropping the false-positive rate to just 12%. In this episode, host Peter Fenger speaks with Dr. Barry K. Herman, Chief Medical Officer at Mentavi Health. A Stanford-trained, board-certified adult and child psychiatrist with over 25 years of experience across managed care, pharmaceuticals, and digital health, Dr. Herman is a past president of AAPAL and a prolific researcher with over 100 scientific publications to his name. Join us as we explore Dr. Herman's non-linear journey from traditional practice to population health, the clinical validation behind the Mentavi Diagnostic Evaluation, and how decoupling diagnosis from treatment is fundamentally shifting the timeline, accuracy, and accessibility of online mental health care.   For more information about Mentavi Health, please visit: https://mentavi.com For more information about Mentavi Health's Diagnostic Evaluation, please visit: https://mentavi.com/diagnostic-evaluation/ For more information about their assessment validation study, please visit: https://mentavi.com/press-release/mentavi-health-announces-results-from-first-of-its-kind-adhd-assessment-validation-study/ Connect with Mentavi Health on social media: On Instagram: https://www.instagram.com/mentavi_health/ On Linkedin: https://www.linkedin.com/company/mentavihealth/ On YouTube: https://www.youtube.com/@mentavihealth On Facebook: https://www.facebook.com/people/Mentavi/100085316731601/ On X: https://x.com/MentaviHealth

What if SEO isn't just about keywords, rankings, or “free traffic” from Google?In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Grieselhuber, founder of DemandSphere, about why good SEO is really good product management — and why small business owners need to think beyond traditional rank tracking.Ray shares why SEO, user experience, content strategy, product positioning, and customer behavior all work together to shape how your website performs in search. He also explains how Google's search results have changed, why showing up in rich results matters, and how AI-powered search experiences like SGE may impact the future of website visibility.If you've ever wondered how to make your website more useful, more visible, and more aligned with what your customers actually need, this conversation is packed with practical insight.In this episode, we talk about:Why SEO and product management are deeply connectedWhat “product-led SEO” means for small businesses and e-commerce brandsWhy traditional rank tracking no longer tells the whole storyHow SERP features, shopping results, images, and People Also Ask affect visibilityWhat Google's Search Generative Experience may mean for businessesWhy E-E-A-T matters more as AI-generated content increasesHow small businesses can use Google Search Console as a starting pointWhy localization is more than simple translationHow to think about mobile vs. desktop behaviorWhy understanding your audience is still the foundation of SEOGuestRay GrieselhuberFounder of DemandSphereWebsite: demandsphere.comConnect with Ray on LinkedInMentioned in This EpisodeProduct-Led SEO by Eli SchwartzGoogle Search ConsoleGoogle's Search Generative Experience / AI searchE-E-A-T: Experience, Expertise, Authoritativeness, TrustworthinessDigital PRLocalization and hreflangShopify SEOE-commerce SEOGoogle Maps visibilityKey TakeawayGood SEO is not just about ranking higher. It's about building a better website, creating a better experience, understanding how your customers search, and showing up in the places that matter before they ever click through to your site.Favorite Quote“We always say good SEO is good product management. And good product management is good SEO.” — Ray GrieselhuberChapters / Timestamps00:00 — Why good SEO is good product management00:51 — Welcome to the Simple and Smart SEO Show01:00 — Meet Ray Grieselhuber01:25 — Ray's background and journey02:00 — What DemandSphere does02:35 — E-commerce beyond Shopify and retail03:20 — Why Ray recommends Product-Led SEO04:30 — SEO as a core part of business strategy05:00 — The connection between SEO, UX, and customer experience07:20 — Why traditional rank tracking is no longer enough08:45 — Understanding the shape of the SERP09:40 — SERP features, rich results, and shopping results11:00 — Crystal's real-world e-commerce visibility example13:00 — What is Google's Search Generative Experience?15:30 — How SGE may impact businesses16:20 — Digital PR, brand mentions, and semantic search17:30 — What E-E-A-T means18:15 — Why real experience matters in content20:45 — SEO as a long-term digital asset22:30 — NIL, college athletics, and content opportunities25:00 — How small businesses can monitor search visibility25:20 — Why Google Search Console is a great place to start26:30 — Mobile vs. desktop shopping behavior28:00 — What localization means in SEO29:00 — Translation vs. true localization30:00 — Shopify, duplicate pages, and hreflang31:00 — Spanish-language search opportunities32:30 — One thing small business owners can do to increase visibility34:00 — Where to connect with RayText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode, James A. Field, Partner at Field and Goldberg, LLC, and Joseph James Calvanico, MAI, FRICS – President, J2C Valuation, discuss commercial property tax appeals, the critical role of valuations in reducing tax burdens, and key developments shaping the real estate market.

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage such platforms. Destaney emphasizes using data-driven, white-hat strategies and staying proactive with Amazon ads. The episode wraps up with actionable tips and an invitation to connect with Better AMS for further learning and free brand audits.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Destaney, CEO of Better AMS, and discusses her background in Amazon advertising.Destaney's Experience in Amazon Ads (00:00:49)Destaney shares her journey, starting young in Amazon ads, and her experience managing large ad spends.Budgeting for Amazon Ads (00:01:23)Discussion on how brand owners should approach setting budgets for Amazon ads based on goals and growth.Structuring Campaigns for Different Objectives (00:02:05)Destaney explains campaign-level structuring for profitability, keyword research, brand defense, and market share.Fluid Budget Allocation & Campaign Adjustments (00:03:05)How to fluidly adjust budgets between campaigns based on product launches and changing objectives.Challenges Managing Many SKUs & Need for Software (00:04:05)Josh describes the difficulty of managing 1200 SKUs and the need for software to optimize Amazon PPC.Evaluating Amazon PPC Software & Automation (00:05:14)Destaney discusses the importance of having knowledgeable staff and choosing the right software for automation.Advanced vs. Automated Software Solutions (00:07:08)Recommendations for advanced users (rules-based tools like Pacvue) vs. automated solutions for less experienced teams.Limitations of AI in Amazon Ad Tools (00:08:10)Destaney explains the current limitations of AI in Amazon ad software due to restricted data access.Pacvue & Importance of Expertise (00:09:04)Josh and Destaney discuss why Pacvue is powerful but requires deep Amazon ad knowledge to use effectively.Actionable Takeaways for Brand Owners (00:10:33)Josh summarizes three key action items: focus on brand metrics, shift mindset on ranking strategies, and invest in expertise.Closing & Where to Find Destaney (00:13:38)Destaney shares where listeners can follow her and learn more about Better AMS, including free brand audits.Links and Mentions:Tools and Software"Perpetua": "00:07:08""Pacvue": "00:08:40"Websites and Social Media"Better AMS" now BTRMedia: "00:13:52""LinkedIn": "00:13:52"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Destaney with Sean. Destaney is the CEO of better AMS and better. AMS is a retail media agency managing over $50 million of spend across Walmart and Amazon. So with that, welcome to the show, Destaney.Destaney 00:00:16  Thank you so much for having me, Josh. Really excited to be here.Josh 00:00:19  I'm super excited to have you on the show. My team is also excited to have you on the show, because they watch your YouTube videos and all the content that you're putting out, and oftentimes in our own strategy meetings, it will be, hey, I remember Destaney said this, Destaney said that. And so to have you on the podcast, I'm super excited to have you here. And I think I want to encourage our listeners to pay attention, because Destaney knows what she's talking about as it relates to Amazon advertising.Destaney 00:00:49  I hope so. I have been in this space for like six years, and I have done nothing but Amazon ads. So, you know, a lot of people are forced to go wide, whether it's because you're brand building or how quickly the industry industry changes.Destaney 00:01:02  I was super thankful to be thrown into Amazon advertising management at like 22 years old. I think my first large brand was managing around $10 million spend a quarter, so I, I had to learn really fast and this is all I know at this point. So thank you everyone for supporting my content because you are, you know, paying for my meals at night.Josh 00:01:23  I love it. A lot of brand owners come to you probably and say, oh well, my budget is unlimited if it's profitable, right? Like if it's profitable, then spend as much as you want. And I think I've fallen into that camp at some times. So Destaney, based on your wealth of knowledge and experience working with even higher level brands, doing 300 million a year, what, like how would you recommend a brand owner comes up with a budget for their products?Destaney 00:01:53  Yep. Yeah. So a budget's obviously so dependent on goals and growth and all of those things. So I always struggle to give that. I will say I interviewed a ton of the other agency owners.Destaney 00:02:05  I think we're managing in total. I kind of like over $500 million worth of spend. And what everyone said an average tacos for a high growth brand that's trying to be competitive is around 10 to 15%. I don't love giving that as a general gauge, because I know a lot of people have certain SKUs that are going to be a lot higher because they're more competitive category, different goals. And I hate giving like one size fits all solutions. Anyone who's listened to me or follow me knows that. It's like my biggest pet peeve. but I will say something to remember is that Amazon advertising is actually really precise. you know, sometimes like Facebook ads where you're doing audience targeting and behavioral aspects are combined in Amazon. Ads are not like that. You can be so granular. So one thing we recommend is we we set up all of our strategies on the campaign level. So when a brand comes to us we're going to have campaigns for profitability. We're going to have campaigns for keyword research. We're going to have campaigns for brand defense, and we're going to have campaigns for rank or market share.Destaney 00:03:05  And when we have all of those set up, that means we can take that budget and fluidly adjust based on our needs. So if we have a $20,000 a month budget and this month we're launching a new product, we're going to shift more of that budget to be focused on rank. And that's going to take away from our profitability campaigns, which means we're probably going to have a higher ACOs, but we're launching now the moment that becomes steady. We're going to lower our budget on our rank and move to profitability. So that way we can be really fluid with those adjustments that make your Amazon advertising align with your actual top line sales goals.Josh 00:03:40  Now that makes a lot of sense. Now I think we I could dive in even further with you. We could get into some real nitty gritty stuff here. Maybe that would have to be a part two. because what I'd like to shift into is we went through this last year in terms of trying to identify a software solution that could execute a lot of these good strategies.Josh 00:04:05  So for our team, you know, we hired an internal PPC manager. We were formerly with an advertising agency for I think four years. So we'd been with them for a long time. But to your point, you know, it's hard for an agency to really get into the details of every single product and tracking their metrics. And w...

Magician-turned-keynote-speaker Brian Miller built a speaking career on the back of a TEDx talk that went viral in 2015, then watched that career dry up within eighteen months because charisma and entertainment weren't enough to make anyone act on what he'd said. In this episode, Brian and John dig into the real argument underneath most speaker training: is a keynote about how you deliver it, or what's actually in it? Brian's answer, and the thesis of his new book "The One Page Keynote," is that design beats delivery every time, and that the entertainment industry's instinct (be more charismatic, be funnier, be more captivating) is solving the wrong problem for most professional speakers.The conversation covers what a keynote is actually for (hint: it's not the audience's experience in the room), why "the buzz is the business" is the only metric that matters to the people who write the cheques, how to build credible expertise without a PhD, why slides should be a last resort rather than a crutch, and why the most experienced experts are often the ones most paralysed by imposter syndrome.Key takeaways:A keynote's job is to shift perspective, not create lasting change. Real change needs repetition and reinforcement; a single talk from the front of the room can only move how someone thinks, which is the first domino.Event planners judge success by one thing: are people still talking about your talk at the coffee break, in the Slack channel, on the Monday call. If they're not, it doesn't matter how entertaining you were.Expertise doesn't require formal credentials. Brian built his on an unreasonable amount of obsessive attention to one niche topic, not a PhD.The most credentialed, knowledgeable speakers are often the most riddled with imposter syndrome, because understanding the nuance and edge cases of your topic makes you aware of everything you could get wrong.A talk should work with the power out and the slides gone. If it only works with the deck, the talk doesn't work.You don't need to out-credential the most famous person in your field. You need a different angle on the same topic; one only you can offer.Audiences don't care about your problem. Buyers booking and paying for keynotes care about theirs, and your talk has to speak to the problem they're already trying to solve, not the one you find interesting.Get a copy of Brian's new book, The One Page Keynote, from all good booksellers, or even Amazon.In the UK: https://amzn.to/4vRduAv and for the USA: https://amzn.to/4ozkfo8To connect with Brian: https://www.linkedin.com/in/brianmillerspeaksTo work with Brian: https://www.clarityupconsulting.com/CHAPTERS:00:00 Charisma Isn't Enough02:02 Magician to Speaker Origin04:35 Viral TEDx and Fast Fees07:28 Why Rebookings Dried Up09:59 Design Beats Delivery15:14 No Boring Topics17:26 Creating Memorable Moments19:34 Props and Paintings Example23:33 Tools Over Talent Tricks25:39 PowerPoint and Slides Debate25:50 Slides Without Power26:34 When Slides Help29:28 Defining A Keynote31:03 Shift Perspective Goal32:19 Buzz Is Business34:34 Expertise Over Inspiration38:44 Nuance And Edge Cases42:48 Topic Angle Buyer Problem47:27 Book Launch And Offer50:43 Host Wrap And Next Steps4. FAQDoes charisma actually matter for professional keynote speakers?According to Brian Miller, author of "The One Page Keynote," charisma is far less important to a keynote's success than the design of the talk itself. Miller argues that a well-designed talk delivered without much charisma will outperform a highly charismatic, entertaining talk with no clear message, because audiences who can't articulate what they learned won't talk about the speech afterwards or act on it.What does "the buzz is the business" mean in professional speaking?"The buzz is the business" is a phrase Brian Miller uses to describe how event planners actually judge whether a keynote succeeded. Miller has asked thousands of event planners what success looks like, and the near-universal answer is whether attendees are still talking about the talk during coffee breaks, in Slack channels, or in the following Monday's meeting. John Ball and Miller agree that if the audience leaves the talk in the room, the speech has failed, regardless of how well it was delivered.Do you need a PhD or formal credentials to become a professional keynote speaker?No. Brian Miller, who has a bachelor's degree in philosophy and no graduate qualifications, argues that expertise can be built by spending an unreasonable amount of time obsessing over a niche topic: reading everything available, talking to practitioners, and understanding the nuance and edge cases well enough to know when standard advice would be wrong for someone. Miller built his expertise in human connection this way after his 2015 TEDx talk went viral.Should professional speakers use slides during a keynote?Brian Miller's rule of thumb is that a keynote should work even if the slides disappear and the power goes out. Slides become genuinely useful for talks over twenty minutes, for very large audiences who can't stay engaged through proximity alone, and for explaining highly technical or visual concepts that are difficult to convey in words. Below twenty minutes, Miller generally advises against using slides at all.How do speakers find their unique angle when someone more famous already covers their topic?Brian Miller advises against trying to out-credential the most recognised name in your topic area. Instead, he recommends identifying the specific perspective only you can bring to that topic, drawn from your own background or experience, so that buyers aren't comparing you directly to that famous person but considering you for a genuinely different angle on the same subject.Why do experienced experts often feel more imposter syndrome than beginners?Brian Miller describes this as the inverse of the Dunning-Kruger effect: understanding a topic well enough to know its edge cases, exceptions, and the situations where standard advice doesn't apply makes experts acutely aware of everything that could go wrong, while beginners with shallow knowledge often feel falsely confident.Do you want to make sure you have speaker positioning that will get you booked? Grab my free speaker positioning tool and see if your positioning needs a tune-up or a complete overhaul: https://present-influence.kit.com/363f7c1d51Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Send us Fan MailWhy do some lawyers, mediators, and divorce professionals seem to attract referrals, opportunities, and clients effortlessly while others struggle to get noticed? In this episode, Sylvia Garibaldi explores why expertise alone is no longer enough—and what it takes to become the trusted expert that clients, referral sources, Google, and AI platforms recognize and recommend.You'll learn why some professionals are becoming invisible, how trust is being built differently today, and the five visibility assets that can help you strengthen your reputation, attract more referrals, and get found in an increasingly AI-driven world. What you´ll learn03:48 Trust Building Changed05:29 Referrals Need Proof06:44 AI Enters Search10:00 Expertise vs Visibility13:25 Clarity Beats Promotion15:47 Trust Signals Evidence18:11 Digital Breadcrumbs21:14 Five Visibility Assets22:04 Positioning and LinkedIn23:22 Authority and CredibilityResources Feeling stuck on how to grow your practice, book a free strategy call here. #121 The LinkedIn DM System That Generated 80 Referral Meetings#108 Get More Clients: Authority vs Influencer Content for Lawyers & Mediators#101 Your Name Is the Real Brand: Why Clients Google You, Not Your FirmClick here and don't forget to hit the "Follow" button so you never miss a new episode!Download Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this?  Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on LinkedInJoin our online communitySubscribe to my YouTube channel  

In episode 192 of Cybersecurity Where You Are, Sean Atkinson and Tony Sager sit down with Marcus Sachs, Senior Vice President and Chief Engineer at the Center for Internet Security® (CIS®). Together, they discuss how leaders, including those in cybersecurity, balance their technical expertise with mastery of communication strategies.Here are some highlights from our episode:00:51. Introductions to Marcus02:04. How Marcus found value in using analogies to communicate complex topics08:40. Coordination with non-technical folks as a sign of leadership maturity14:03. The wisdom in knowing what to say and what not to say when managing up17:31. The need to balance technical skills with team resourcing in a way that's imitable21:07. The challenge of leaders learning by proximity in hybrid and remote environments24:16. "Classic" engineering vs. "new" engineering25:13. Lessons from Boards in applying discipline, rigor, and order to software engineering28:23. The value in leaders continuously learning how businesses workResourcesEpisode 183: The Role of CISO in Supporting Risk TranslationEpisode 187: The Role of a CISO as a Strategic StorytellerEpisode 99: How Cyber-Informed Engineering Builds Resilience7 CIS Experts' 2026 Cybersecurity PredictionsIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.

In dieser Folge sprechen Bruno Banarby und Halid Rizvanovic über Weltpolitik, Wehrpflicht und die Frage, wie man zwischen internationalen Spannungen überhaupt noch entspannt Fußball gucken soll. Zwischen Front-Gedanken, WM-Fieber und gefährlichem Halbwissen geht es wie immer um große Themen, kleine Meinungen und spontane Abschweifungen. Viel Meinung, wenig Expertise – aber dafür beste Unterhaltung.

This is episode two in a series on what it actually takes to build a business that scales. Last week, we tackled the most dangerous phrase in your business vocabulary - "it depends" - and why a custom-everything approach keeps you locked in as the product. This week, we take the next step: the identity shift from practitioner to architect.A practitioner delivers results. An architect designs the system that delivers results. If your calendar is maxed out and your success has started to feel like a trap, that distinction is everything.This episode walks you through what it means to build your business by design, starting with the one move that changes everything: packaging your expertise. Your methodology already exists. You're probably just not using it in a way that travels without you yet.In this episode:Why success as a practitioner eventually becomes a trapWhat it means to become the architect of your businessHow to package your expertise and make your methodology tangibleWhy leading with your IP changes the dynamic with your customersHow to deliver results without your time and attention being the bottleneckWhy this shift is an evolution, not a restartNext week: Most experts skip straight to building the solution without diagnosing the actual problem first. Next week I'm sharing the assessment that changes everything: the specific structural questions that reveal exactly where your business is stuck. You don't want to miss it.Download the FREE Infinite Scale Guide - Scale Your Business, Not Your Calendar: www.taralbryan.comTara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website

This episode is sponsored by FTV Capital and J.C. Flowers & Co Financial services is one of the most active sectors in private equity dealmaking, but getting the highest returns requires deep sector expertise, especially in today's challenging exit environment. In this episode, PE Hub editor-in-chief Mary Kathleen Flynn speaks with Peter Yordán, a managing director of J.C. Flowers & Co, and Kyle Griswold, a partner at FTV Capital, to find out what makes financial services different from other sectors. We also hear their strategies for successful dealmaking, including how AI is changing the landscape.

Nächste schwere ZDF-Klatsche vor Gericht +++ ZDF-Klatsche von Gericht: Oberlandesgericht bestätigt ZDF-Falschbehauptungen +++ Erst Schönbohm, dann Musk: Das ZDF gerät erneut unter Druck +++ Dobrindt verteidigt Abschiebungen: Deutschland ist in Unordnung +++ Existenzalarm in Wolfsburg: VW-Manager schlagen intern Alarm +++ ZVEI warnt: Europas Batterietraum hängt an China +++ 2900 Arbeitsplätze betroffen: Baumarktkette Hellweg rutscht in die Insolvenz +++ Hightech-Standort unter Druck: Pharmakonzern Eli Lilly halbiert Pläne für Deutschland +++ Smartphone-Gold am Ende: Revolut zieht den Stecker +++ Öl für Teheran: Der Iran-Deal beginnt mit Sanktionserleichterungen +++ TE Energiewendewetter +++ Dieser Wecker wird unterstützt von der INNOMOTION AG. Hier erfahren Sie mehr: www.doppeltsteuernsparen.de Innomotion AG – mit wissenschaftlicher Expertise in der Beratung rund um Kauf, Bewertung und Verwertung von Ideen, Innovationen und Schutzrechten. Das Innomotion-Konzept basiert auf höchstrichterlicher Steuerrechtsprechung und eröffnet eine steuerlich gesicherte, einzigartig attraktive wirtschaftliche Struktur – für massiven Mehrwert und doppelten Effekt. Hier erfahren Sie mehr https://www.doppeltsteuernsparen.de. Wenn Ihnen unser Video gefallen hat: Unterstützen Sie diese Form des Journalismus: https://www.tichyseinblick.de/unterstuetzen-sie-uns

On today's Legally Speaking Podcast, I am delighted to be joined by Laurence Lieberman.Laurence is a Partner in the London office of Pillsbury, where he specialises in complex, high-value and often cross-border business disputes, resolved through court litigation and international arbitration. He has more than 25 years of experience, with deep expertise across technology, life sciences and financial services, as well as longstanding work connected to India and Israel. Alongside all of that, Laurence also has a creative side many in law may not expect. He is a lead vocalist, performs in a band, and DJs under the name DJ Justice.So today, we are not just talking about disputes, strategy and high-performance legal work. We are also talking about identity, confidence, passion and why keeping hold of your creative side may actually make you a better lawyer.So why should you be listening in? You can hear Rob and Laurence discussing:- Reading Audience Enhances Professional Presentations- Lawrence's Expertise in Cross-Border Disputes- Music Boosts Confidence and Authenticity- Legal Profession Values Authenticity and Balance- Human Connection Vital in Law's Future.Connect with Laurence Lieberman here - https://uk.linkedin.com/in/laurence-lieberman

Summary Alan Alda runs his own firm and figured AI tools would make content creation easy. He was half right. Jared Correia sits down with David Arato, founder of Lexicon Legal Content, to unpack why mass AI publishing is triggering Google penalties, what compliance risks law firms are ignoring in their marketing content, and how the rise of AI overviews is reshaping the entire game.   David explains the EEAT framework, breaks down a three-level compliance review process for AI-generated content, and outlines what law firms should actually be doing to get cited in AI search results. The short version: less slop, more substance, and a human with a law degree reading everything before it goes live. About the Guest David Arato is the founder of Lexicon Legal Content, a content agency that has served law firms and legal marketing agencies for 15 years. A law school graduate who got his start writing legal blog posts for extra money while studying for the bar in 2009, David built Lexicon into a white-label content partner for major legal marketing agencies before pivoting to serve law firms directly. He is also a former professional cellist, which explains the hustle. Find him at lexiconlegalcontent.com. Key Takeaways "Scaled content abuse" triggers Google penalties. Publishing AI content at volume without editorial oversight risks manual penalties and lost search visibility overnight. 78% of legal searches now trigger AI overviews, pushing organic results below the fold and increasing zero-click searches that never land on your website. AI tools do not know your state bar's advertising rules. Terms like "expert," "specialist," and "best attorney" can trigger bar complaints without a human review step. The EEAT framework (Expertise, Experience, Authority, Trust) holds law firm websites to a higher standard than most sites because they fall under "your money or your life" (YMYL) categories. Trust is the pillar. Great content still ranks. Adding genuinely new information to the conversation is what earns Google's attention and gets your firm cited in AI overviews, ChatGPT, and Perplexity. Links and Resources Lexicon Legal Content: lexiconlegalcontent.com Red Cave Law Firm Consulting: redcavelegal.com Keywords AI-generated legal content, law firm SEO, Google AI overviews, legal content marketing, EEAT framework, YMYL websites, bar advertising rules, scaled content abuse, legal blog content, zero-click searches, AI content penalties, law firm website content, Google search quality rater guidelines, legal marketing compliance, content freshness SEO, Lexicon Legal Content, AI overviews for lawyers, law firm marketing strategy, shadow AI, law firm blog strategy Episode Highlights [00:03:06 - 00:04:01] David explains why the rise of AI tools actually increased demand for quality legal content, not killed it [00:06:10 - 00:07:07] The problem with "scaled content abuse" and why mass AI publishing tanks law firm sites [00:07:57 - 00:09:09] The compliance and malpractice risks hiding in AI-generated marketing content [00:19:04 - 00:20:43] 78% of legal searches trigger AI overviews, and what that means for your rankings [00:21:23 - 00:22:09] Traffic declines and the rise of zero-click searches reducing referrals to law firm websites [00:23:11 - 00:24:51] Three-level compliance review: catching what AI tools miss in legal marketing content [00:26:02 - 00:27:58] EEAT and YMYL explained: why law firm sites face a higher content bar than most  

► Tickets für unsere Tour: ⁠https://www.eventim.de/artist/die-deutschenIn dieser spannenden Folge begrüßen wir David Suppes, Kunst- und Edelmetallhändler sowie bekanntes Gesicht aus der Erfolgssendung Bares für Rares. Tauchen Sie mit uns tief in die Welt der Wertanlage und Sammelobjekte ein – von der Faszination für Pokémon-Karten über die Preisbildung am Kunstmarkt bis hin zur emotionalen Seite des Handels mit Erbstücken. David spricht offen über die Herausforderungen des Antiquitätenhandels, wie sich die Branche durch Social Media und neue Generationen verändert und warum Gold sowie Silber auch heute noch kontroverse, aber essenzielle Bestandteile eines Portfolios sind. Wir analysieren gemeinsam, warum bestimmte Objekte über Generationen hinweg an Wert gewinnen und welche Rolle echte Expertise in einem Markt spielt, der zunehmend von Fälschungen bedroht ist. Ob Sie Sammler, Investor oder einfach Fan von Bares für Rares sind – dieses Gespräch liefert wertvolle Einblicke, die Ihnen helfen, den wahren Wert Ihrer Schätze besser zu verstehen und intelligente finanzielle Entscheidungen in der Welt der Collectibles zu treffen.Alle Kanäle | David Suppes► https://www.instagram.com/david.suppes/► https://www.facebook.com/davidsuppes.official/► https://davidsuppes.deAlle Kanäle | Die Deutschen► Folgt uns: ⁠https://linktr.ee/diedeutschen⁠► Werdet Teil der Community auf Patreon:⁠http://www.patreon.com/diedeutschenpodcast/membership⁠

Was ist "Die Welt von …?" Wenn wir über Video- und Computerspiele sprechen, die entweder elaborat ausgestaltete eigene Welten mit Hintergrundgeschichten haben oder über solche, die ihre Welt aus Literatur, Rollenspiel oder Film borgen, nehmen wir uns zuweilen die Zeit und sprechen ausführlicher über Lore jener Welten als das in den regulären Folgen möglich wäre. Im Format Die Welt von… erkunden Rahel Schmitz und Mháire Stritter die Legenden, die Geografie, die Geschichte, die Politik von diesen fiktiven Welten und holen sich dabei von Fall zu Fall ergänzende Expertise von ausgewiesenen Kennern und Kennerinnen der jeweiligen Welt. Worum geht's: Die Welt von Alien ist kein klassisches Science-Fiction-Szenario mit klaren Fronten zwischen Gut und Böse, sondern ein düsteres, komplexes Geflecht aus technologischem Fortschritt, kapitalistischer Macht, biologischer Bedrohung und menschlicher Ohnmacht. Die Handlung spielt im 22. bis 25. Jahrhundert, in einer Zukunft, die von Megakonzernen wie der Weyland-Yutani Corporation dominiert wird. Diese Konzerne handeln mit Technologie, Kolonisierung und biologischen Waffen und opfern dabei bedenkenlos Menschenleben, um Profit zu sichern. Die politische Landschaft ist geprägt von einem zersplitterten Erd-Bund, der gegen die Interessen der Konzerne kämpft, während gleichzeitig abgelegene Kolonien und Frontier-Planeten im All existieren, die oft von Isolation, Armut und der ständigen Bedrohung durch außerirdische Lebensformen geprägt sind. Götter oder höhere Mächte existieren in dieser Welt nicht, stattdessen regieren Unternehmen Militärs und die unberechenbare Natur des Universums selbst. In dieser Folge erkunden Rahel und Mháire die Eigenheiten dieses Popkultur-Universum: seine politische Struktur, die Rolle von Technologie und Biowaffen, das Nebeneinander von wissenschaftlichem Fortschritt und archaischer Gewalt, sowie die bewusste Mehrdeutigkeit vieler Erzählungen. Es geht darum, wie Alien Weltenbau betreibt, warum sich das Universum je nach Standort völlig anders anfühlt und weshalb diese Franchise bis heute eine der dichtesten und faszinierendsten Sci-Fi-Welten der Computerspiel- und Filmgeschichte hervorgebracht hat. Gast: Diesmal kommt im Podcast neben den Sprecherinnen Felix Rick zu Wort, der als Redakteur bei GameStar arbeitet und sich seit 2002 als einer der profundesten Kenner der Alien-Lore einen Namen gemacht hat. Zuvor war er unter anderem für Giga Games und Gameswelt tätig und hat sich in unzähligen Artikeln, Analysen und Videos mit der Welt von Alien auseinandergesetzt. Podcast-Credits: Sprecher, Redaktion: Rahel Schmitz, Mháire Stritter Gast: Felix Rick Audioproduktion: Fabian Langer, Christian Schmidt Titelgrafik: Paul Schmidt Intro, Outro: Nino Kerl (Ansage); Chris Hülsbeck (Musik) "Welt von"-Folgen sind Belgeitfolgen für Podcasts zu Games, die in der Welt spielen, aber zu einem Alien-Spiel hatten wir bisher noch keine Folge, ahem. Kommt sicher noch irgendwann.

Do you think you have grit?

In dieser Episode ist Dr. Constanze Lohse zu Gast. Gemeinsam sprechen wir über Schwangerschaft, Gesundheit und die Frage, wie werdende Eltern diese besondere Lebensphase möglichst gut für sich und ihr Kind gestalten können. Ausgangspunkt des Gesprächs ist unser gemeinsames Buchprojekt - der „Mami Plan“, das wissenschaftlich fundiertes Wissen mit alltagstauglichen Tipps rund um die Schwangerschaft verbindet. Dabei teilt Constanze nicht nur ihre medizinische Expertise, sondern auch persönliche Erfahrungen aus ihren eigenen Schwangerschaften. Wir sprechen über die Bedeutung von Ernährung und Mikronährstoffen, den Umgang mit Zucker, Schwangerschaftsdiabetes sowie darüber, welche Rolle ein gesunder Lebensstil für Mutter und Kind spielen kann. Außerdem geht es um die Balance zwischen hohen Ansprüchen und pragmatischen Lösungen im Familienalltag, um das Stillen und den Wiedereinstieg in den Beruf sowie um die Unterstützung durch das persönliche Umfeld. Eine Episode voller wertvoller Impulse für werdende Mütter, junge Familien und alle, die Schwangerschaft ganzheitlich und evidenzbasiert betrachten möchten. Folge mir, [@fit__laura](https://www.instagram.com/fit__laura/), gerne auf Instagram, um tägliche Tipps, Motivation und Rezepte zu erhalten. Hast du Fragen oder Feedback zum Thema der Episode? Schreib mir gern! Unser Projekt: "Der Mami-Plan": [Hier gehts zur Vorbestellung](https://amzn.to/3PZaqmz) Hier findest du Constanze: [Instagram](https://www.instagram.com/doc.lohse?igsh=dzgyc2Z2ZmJkeDNp) [Website](https://www.doc-lohse.de/) [Youtube](https://www.youtube.com/@DocLohse)

In this episode, Travis and producer Eric break down a powerful insight from personal branding strategist Caleb Ralston about the hidden costs of expanding your content beyond your area of expertise. Drawing on examples from business, politics, religion, and social media, they explore why creators should be intentional about the topics they discuss, the scrutiny that comes with influence, and how chasing views can sometimes damage credibility. This conversation is a thoughtful look at personal branding, audience expectations, and staying authentic in a world driven by attention. On this episode we talk about: Caleb Ralston's advice on personal branding and content strategy Why creators should think carefully before expanding into new topics The risks of discussing subjects outside your expertise How audience expectations can limit personal growth and public opinion changes The difference between chasing views and building a sustainable brand Why debate skills and expertise are not the same thing The long-term consequences of building an audience around certainty instead of curiosity Top 3 Takeaways Every topic you discuss publicly invites scrutiny. Before adding a new subject to your content, consider whether you want to be evaluated on that area of your life. Expertise in one field does not automatically translate to expertise in another. Audiences often confuse success with authority, creating challenges for creators who branch into unfamiliar territory. Authenticity compounds over time. Building a brand around who you genuinely are is more sustainable than chasing trends, controversy, or topics that generate short-term attention. Notable Quotes “If you're going to put stuff out on the internet, you will get scrutinized. No way around it.” “Just because somebody has three million followers does not mean that they are worthy of being listened to.” “Eventually the true you is going to come out, and you don't want there to be a massive gap between the version of you people thought you were and the version of you that you actually are.” Connect with Travis Chappell: Website: TravisChappell.com Instagram: @travischappell A Word from Our Sponsors: This episode is brought to you by our amazing sponsors. Their support allows us to continue bringing you insightful conversations and practical strategies to help you make more money. Please support the companies that support this show by checking out the links in the episode description. - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Von den wenigen Leuten, die die alte Welt medial bespielten - früher, als der Fernseher noch als das Lagerfeuer galt - haben es nicht allzu viele geschafft, auch im neuen Medienkosmos mitmachen zu dürfen. Mein heutiger Gast schon. Jahrgang 1964 wird ihm immer noch Spitzbübisches nachgesagt, vielleicht sogar etwas Altersloses, in jedem Fall aber Expertise, wenn es um Sport geht. Dabei geht's hier natürlich eher ums Essen, ums Kochen, um kulinarische Erinnerungen und auch da kann Johannes B. Kerner schöne Geschichten aus dem Ärmel zaubern. Der gebürtige Bonner erzählt in Toast Hawaii vom Hefezopf seiner Großmutter, vom Vater, der den ersten heißen Schluck Tee von einer Untertasse trank, von Einkaufslisten und Airfryern, Graubrot, Marzipan und gebügelten Küchenhandtüchern, von Franzbrötchen, Kapern und einer für ihn denkwürdigen Thunfischpizza, die allerdings längst verdaut ist. *** WERBUNG Toast Hawaii wird unterstützt von dmBio, die Bio-Lebensmittelmarke von dm-drogerie markt. Ganz nach dem Motto „Natürlich lecker erleben“ bietet dmBio mit mehr als 550 Produkten eine vielfältige Auswahl – von leckeren Snacks für zwischendurch bis hin zu original italienischen Tomatensaucen. Haben auch Sie eine dmBio-Geschichte, die im Podcast erzählt werden soll? Dann schreiben Sie uns gerne unter rustberlin@icloud.com ÖKO-Kontrollstelle: DE-ÖKO-007

Wenige Tage vor seinem mysteriösen Tod im Starnberger See wurde Bayernkönig Ludwig II. entmündigt. Das Gutachten des Münchner Psychiatrieprofessor Bernhrad von Gudden ist bis heute höchst umstritten: Instrument einer politischen Verschwörung, sagen die einen. Seriöse Expertise auf dem Stand jener Zeit, sagen andere. Ein Podcast von Thomas Grasberger

CJ Appenzeller built a 550-square-foot storage space into a five-location training operation across South Jersey — and he did it without sacrificing the technical excellence that made him an industry expert. In this episode, CJ breaks down the exact framework he uses to scale coaching expertise across multiple locations: how he documents every movement standard into a "playbook" course shell, why he hires great people over great coaches, and the hard-and-fast training convictions that keep his product consistent at scale. We also go deep on the ego death required to stop being the technician, the Dunning-Kruger trap that makes experienced coaches harder to onboard than beginners, and why the gray area in your coaching standards is slowly killing your business. What you'll learn: The "playbook" system CJ uses to onboard coaches and maintain quality across 5 locations Why hiring people with zero coaching experience often beats hiring experienced coaches How to turn technical expertise into a scalable business (without losing what made you great) The pre-mortem exercise that reframes your entire career How to build industry authority through content, coaching trees & relentless curiosity Why having hard convictions — not nuance — is what actually scales

Wie wird man sichtbar, ohne sich zu verbiegen und warum schaffen manche Menschen es, sich innerhalb weniger Jahre komplett neu zu positionieren, obwohl sie vorher mit Social Media, Marketing oder Personal Branding überhaupt nichts zu tun hatten? Genau darüber spreche ich in dieser Folge mit Tobias Milbrandt. Tobias war früher Beamter, hat jahrelang kaum gelesen und irgendwann gemerkt: „Das kann doch noch nicht alles gewesen sein.“ Heute ist er: • Buchmarketing-Experte • Content Creator • Podcaster • Unternehmer • Autor • und für viele Menschen inzwischen eine der sichtbarsten Stimmen rund um Sachbücher, Lesen und Buchmarketing im deutschsprachigen Raum. Wir sprechen über seinen Weg vom Finanzbeamten zum Unternehmer, über Sichtbarkeit, Community-Aufbau, Bücher als Karriere-Booster und darüber, warum viele Menschen beim Thema Personal Branding die völlig falschen Prioritäten setzen. Außerdem teilt Tobias extrem konkrete Insights darüber: • wie er auf Instagram gewachsen ist • warum er lange kaum Reichweite hatte • welche Content-Formate wirklich funktionieren • warum Community wichtiger ist als Reichweite • weshalb viele Bücher trotz guter Inhalte scheitern • und warum die meisten Fehler im Buchmarketing passieren, bevor ein Buch überhaupt erscheint. Eine Folge für alle, die sichtbarer werden wollen, mit dem Gedanken spielen, ein Buch zu schreiben, oder sich fragen, wie man sich heute nachhaltig eine starke Personal Brand aufbaut. ________________________________________ Darum geht's in der Folge: • Tobias Milbrandts Weg vom Beamten zum Unternehmer • Wie Bücher sein Leben verändert haben • Warum Umsetzung wichtiger ist als Wissen • Personal Branding ohne „Business-Guru“-Attitüde • Wie man auf Social Media sichtbar wird • Warum viele Menschen falsch posten • Die größten Fehler beim Community-Aufbau • Instagram-Wachstum: Was bei Tobias wirklich funktioniert hat • Warum Wiederholung wichtiger ist als ständige Neuerfindung • Community vs. Reichweite • Wie man Vertrauen auf Social Media aufbaut • Warum heute niemand mehr einfach „nur“ ein Buch schreibt • Was Verlage heute wirklich interessiert • Spiegel-Bestsellerlisten & die Realität dahinter • Warum ein Buch oft eher ein strategisches Tool als ein Produkt ist • Wie Buchmarketing heute funktioniert • Die größten Denkfehler vieler Autor • Sichtbarkeit, Medienpräsenz & eigene Reichweite • Warum niemand auf dein Buch wartet – und was das für deine Positionierung bedeutet ________________________________________ Besonders starke Aussagen aus der Folge „Die Arbeit beginnt erst, wenn das Buch geschrieben ist.“ „Die meisten posten das, was sie zeigen wollen… nicht das, was Menschen sehen wollen.“ „Es wartet niemand darauf, dass du ein Buch schreibst.“ „Die letzten Instagram-Posts interessieren nächste Woche niemanden mehr. Ein Buch bleibt.“ „Community ist wichtiger als Reichweite.“ ________________________________________ Bücher & Empfehlungen aus der Folge • Money – Tony Robbins • Kompass für die Seele – Jack Canfield • Say It Well – Terry Szuplat • Big Magic – Elizabeth Gilbert • Visualisieren – Grace Lordan • Souverän investieren mit Indexfonds & ETFs – Gerd Kommer ________________________________________ Mehr zu Tobias Milbrandt Instagram: https://www.instagram.com/tobias.milbrandt/ LinkedIn: https://www.linkedin.com/in/tobias-milbrandt ________________________________________ Wenn dir die Folge gefallen hat, freue ich mich riesig über eine Bewertung bei Spotify oder Apple Podcasts. Mehr von mir findest du in meinem Newsletter mit Impulsen rund um Personal Branding, Sichtbarkeit und Positionierung. Newsletter https://beyourbrand.substack.com/ Außerdem begleite ich Menschen im 1:1 Personal Branding Coaching dabei, mit ihrer Expertise sichtbar zu werden. Coaching: https://prleben.de/coachings/

"It depends" feels like the right answer. It sounds accommodating, flexible, like you're paying attention. But if you're an expert trying to build a scalable business, it's quietly costing you your authority - and your ability to grow.In this episode, Tara kicks off a new series on how to package your expertise. She shares why leading with "it depends" signals a lack of methodology rather than abundance of skill, why your customers don't have as unique a problem as they think, and how applying a consistent methodology actually allows every customer to feel seen - without you reinventing the wheel every time.If you're stuck in the trap of doing something custom for every single person you serve, this episode is your starting point.Key Takeaways:"It depends" erodes authority and positions you as a worker, not an expertCustomers feel unique - but their underlying problem usually isn'tA consistent methodology lets you do your best work more oftenPackaging your expertise is not a marketing fix - it's a structural oneTara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Together, they explore what actually becomes valuable in a world where production is abundant. We discuss: • The difference between execution and expertise • Why many creative firms still struggle to position themselves clearly • What clients are really paying for at the highest level • Why judgment, trust, and perspective matter more than ever • How AI is reshaping pricing, specialization, and creative work • What makes a firm truly irreplaceable This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.

Ouça Missão Saber às segundas-feiras No episódio do Missão Saber desta semana, PVC e Murilo Garavello debatem livros que ajudam a entender como a mente humana memoriza histórias e informações. Livros citados: -Sagaz (2021) – Amishi P. Jha -A Mente Organizada (2014) – Daniel J. Levitin -O Oráculo da Noite (2019) – Sidarta Ribeiro -Peak: Secrets from the New Science of Expertise (2016) – Anders Ericsson e Robert Pool -A Arte e a Ciência de Memorizar Tudo (2011) – Joshua Foer -Ficções (1944) – Jorge Luis Borges

In this special report, John Siefert, CEO, Dynamic Communities and Cloud Wars, speaks with Robbie Morrison about Velocio's acquisition of Domain Six and what the move means for customers, partners, and the broader Microsoft ecosystem. Morrison explains how the acquisition expands Velocio's enterprise capabilities, vertical-industry expertise, and delivery capacity while strengthening its ability to help organizations modernize around cloud, data, and AI. Velocio Expands Expertise The Big Themes: Domain Six Expands Velocio's Reach: Velocio's acquisition of Domain Six represents more than a simple expansion of headcount. Robbie Morrison describes the acquisition as a strategic move that adds highly skilled consulting talent, enterprise delivery capabilities, and valuable intellectual property in specialized vertical markets. Domain Six brings expertise in areas such as rental businesses and professional services, allowing Velocio to broaden its market reach while deepening its industry-specific knowledge. Consulting is fundamentally a people-centric business, making the addition of experienced professionals especially valuable. Customers Gain Access to Broader Expertise: One of the biggest benefits of the acquisition is the expanded access customers receive to specialized talent and services. Morrison notes that existing Velocio customers will gain access to Domain Six's industry expertise, while Domain Six customers will benefit from Velocio's larger global team and deeper Microsoft platform knowledge. The combined organization can now offer expertise spanning Azure, Dynamics, Microsoft 365, Fabric, data platforms, and business applications. Governance Has Become a Competitive Advantage: Data governance is no longer just a security requirement. Morrison explains that governance, access controls, documentation, and process discipline have become business enablers. Proper governance ensures that the right employees can access the right information at the right time, allowing organizations to move faster and make better decisions. As AI systems increasingly depend on organizational data, governance frameworks become essential for both compliance and performance. The Big Quote: “Everything that we do is people-centric. We're a consulting business at heart, and a consulting business is built on the knowledge and the abilities of the people you bring in, so bringing in that great team at Domain Six was key." More from Velocio and Robbie Morrison: Connect with Robbie on LinkedIn, read the press release about the Domain 6 acquisition,  or check out the Velocio website. Visit Cloud Wars for more.

For this episode, Matt Teichman and Joseph Diller sit down with Oliver Traldi (University of Toledo, Mercatus Center) to talk about political expertise.What does it mean to be an expert in something? Our guest opens by noting that we use the term expert in two different ways: in the normal sense, a person is an expert in something if they know a lot about it, but in the social sense, a person is an expert in something if they have the social status of knowing a lot about it—like maybe they have a lot of degrees and credentials. Although those two things can go together, they don't necessarily in every case: there are autodidacts who build up a deep understanding of a topic on their own, and there are people who squeak through the educational system without really learning anything.What about a political expert? One way to get to what a political expert would be is to think about what it means to be political. There are lots of different ways that people have tried to define the world political, but Traldi thinks a topic is generally considered political when there is disagreement or controversy associated with it. Particularly if the disagreement is in some way emotionally charged.So a political expert would be someone who knows a lot about areas that there is some broad disagreement about. And now, if you think of political expertise in that way, assuming we are talking about real expertise and not just the social kind, it seems there are factors that conspire to make it unlikely. For example, most of the people who are in a position to have inside information about how a political system works are themselves political actors, which means that everything they say is going to either have ulterior motives or seem like it does. This makes genuine political expertise rare to obtain, and elusive to identify when it does.This was a partcularly fun conversation to have, and I hope you enjoy listening as much as I enjoyed having it.Matt Teichman Hosted on Acast. See acast.com/privacy for more information.

Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is removing that barrier, and Chip and Gini dig into exactly how. Gini built a PESO model operating system AI that prompts you instead of you prompting it. Many agencies are strong in one or two media types and need scaffolding to think through the rest. The tool can be used to help agencies execute unfamiliar disciplines step by step. Chip frames this as an opportunity to do things that were theoretically possible two years ago but practically out of reach. A paid campaign to amplify a blog post no longer requires hiring a specialist. Beyond drafting, both hosts made a case for AI as a learning tool instead of merely a content machine. Gini tested this directly by vibe-coding a PESO model diagnostic, working through multiple versions with AI troubleshooting each step. The practical upshot is that you can use AI to build separate knowledge-rich agents for each media type, loaded with client messaging and context, and treat them as thought partners for areas where your team lacks depth. It won’t eliminate the need for people or strategic thinking, but capability is no longer a credible excuse for staying stuck at one letter of PESO. Key takeaways Chip Griffin: “AI is a great opportunity for all of the things that you wished you could have done two years ago that now become much more feasible for you to do without having to go out and bring in-house new expertise.” Gini Dietrich: “I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. It makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone.” Chip Griffin: “It doesn’t have to do it for you, it can help educate you… You can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it.” Gini Dietrich: “If you don’t have shared or owned and paid expertise internally, you can use those agents to help you build those things.” Related The PESO Model evolves for the AI era (and why your website isn't dead) Has the PESO Model become a necessity for modern agencies? Agencies need the PESO model now more than ever How to allocate your client's PESO budget View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I think we’re gonna let AI do our jobs today. I know we don’t ever talk about AI on this show. Gini Dietrich: We don’t. We don’t like it at all. Chip Griffin: But I think AI is gonna let us do so much more here. Awesome. Maybe even, maybe we can even implement the PESO model as part of the show. Gini Dietrich: Beautiful. Let’s do it. Chip Griffin: I’ve, I’ve heard that the PESO model is something that’s really important that we should- … we should focus on. So why not let AI help us with it? Gini Dietrich: Oh, I love it. Maybe we could use NotebookLM and have it create its, our voices too. We’ll just be done. We don’t have to do anything. Chip Griffin: That’s a great idea. Gini Dietrich: Yeah, let’s do it. Chip Griffin: So then, you and I could just connect and just do our gossiping and chit-chat. Gini Dietrich: Right. Yes. Chip Griffin: And we’d still get an episode even without having to take the time to record. Gini Dietrich: Yes. I like it. Let’s do it. Chip Griffin: I like it. I like that. That would be- That would be fun. Gini Dietrich: We don’t gossip. What do you mean? Chip Griffin: Gossip, talk about world events. Whatever, however you want. I mean- Gini Dietrich: Yes. It’s kind of good that those aren’t recorded. Ah. Chip Griffin: It is. I suspect we would get a lot of listeners, but we’d lose a lot at the same time, so. Gini Dietrich: Yes. Chip Griffin: In any event, we are going to talk about AI again because it is top of mind for all of us, and so we all ought to be thinking about it. And we are gonna talk about the PESO model because we just happen to have somebody here who knows a little bit about the PESO model. So let me explain it to you… Oh, no, I didn’t. Oh. I wasn’t talking about me. With the founder of the PESO model as one of the co-hosts. It, we’ve talked about the PESO model before, but I think, you know, one of the things that, that has occurred to me in recent times, and I’m sure it has occurred to you as well, is that AI can help more PR agencies go deeper into the PESO model, particularly in areas where they maybe don’t have as much in-house expertise. And, and one- Yep … of the things we’ve talked about with agencies a lot is that the PESO model touches a lot of different things, and it’s difficult for any small agency to have all of the skillsets needed to fully execute PESO properly. Gini Dietrich: Yep. Yeah. Chip Griffin: AI seems to open the door to more of that. Gini Dietrich: For sure, it does. One of the things that we did late last year is I built a PESO operating system AI. And instead of you prompting it, it prompts you. So it’s built to do exactly that, so that you can say, “Okay, well, we’re really good at media relations, but we don’t have any expertise in shared, owned, or paid,” or, “We’re really great at owned and shared, but we don’t have any expertise in earned and paid.” Whatever it happens to be, right? And so it will h- it will prompt you with questions to help you think through, “Okay, if we’re great at owned and shared, but we don’t have the E and the P, here are the things you need to be thinking about.” And it will help you either figure out how to execute it on your own with step-by-step instructions, or it will give you a creative brief that then you could hand off to a partner. So it, it’s built to do that, but the point is, is that- I mean, would I prefer you use the PESO OS AI that I built? For sure, but really any AI could do that. I think if you,you have to prompt it. It’s not gonna prompt you. But I think any AI based on information that’s out there in the, on the web that we’ve created around PESO, it will be able to take all of that and say, “Here are some things you should be thinking about.” And I think it’s really good at helping you think through things that you’re just not an expert at. And it’s really good at helping you think through, gosh, we should be using paid to amplify our content, for instance, but I don’t have any idea. Do– should I do it on LinkedIn? Should I do it on Instagram? Should I do it on TikTok? Should I do it on Google? Like, I have no idea. So AI is a really good thought partner from that perspective. Chip Griffin: Well, and I think that’s the, that’s the key point is that it allows you to, certainly you can look at it in, at a 30,000-foot level, you know, with your specialized OS that allows you to really think the whole big picture through. Yep. But you can also use it in a very granular way to say “Hey, look, I know I want to amplify this content. Let’s, let’s look at the various ways that we can do it, and help educate me about how we do that most effectively.” Yep. And, you know, to me, AI is a great opportunity for all of the things that you wished you could have done two years ago Gini Dietrich: Yeah Chip Griffin: That now become much more feasible for you to do without having to go out and bring in-house new expertise, or hiring someone if it’s, particularly when it’s focused, right? If it, it really is just, “I need a paid campaign to amplify this blog post.” That is a whole lot easier to do with AI, frankly, than it is to go hire somebody in-house- Yeah … and a lot cheaper. Gini Dietrich: Absolutely, yes. And it will give you the step-by, literal step-by-step instructions if you wanna do it yourself. Right. And if you don’t wanna do it yourself, you say, “Help me create a project brief or a creative brief that will, that I can hand off to a partner,” and it does that for you too. So one of the things that we do is, you know, I have a paid media expert in, on our marketing team, but then we hire out, depending on what we need, we’ll hire out sort of the day-to-day minutia piece of it. ‘Cause, you know, especially in paid media, you have to be in there every day and testing and tweaking and all that kind of stuff. And AI’s great at saying, “Eh, pay attention to this,” but not great at actually pushing the buttons. And so it has helped our paid media team even just outsource some of that stuff too. So it’s, I think it’s really great from that perspective. You know, it’s still, you, like, I think some, especially PR professionals, are using it for, like, list development and media pitching and things like that, which is fine, but it’s still not… it’s still a good first draft. You still have to add your personalization. You still have to do those kinds of things. One of the things that we were kind of struggling with, actually not struggling with, we were arguing over internally, was our outbound sales campaigns and what those said. And I felt like they were way too long. Our chief revenue officer felt like the calls to action weren’t right, and so we put it into AI, and we were like, “This is where we’re struggling. We’re not agreeing on these five points.” And it pumped out some stuff that we were like Okay, that’s– I– All right, let’s try that. So, you know, I don’t know yet if it’s gonna work ’cause we haven’t launched it, but it helped us think about things a little bit differently than we had just the three of us shooting the shit around a Zoom conversation. Chip Griffin: Well, and to your point, it’s a great jumping-off point. It’s not necessarily a final draft of everything, but, I mean, let’s say you, you know, you’re– you don’t consider your team very adept at creating social posts on their own, but you want to use PESO to amplify content. You can take that piece of content and say, you know, “Give me three to five drafts that I can look at.” Yep, yep. And you can pick the one that, that resonates most with you, and then, you know, hone that and use that as your post. So again, it just, it allows you to do things that either would’ve taken much longer a number of years ago or just you wouldn’t have been able to do without hiring someone new in-house or that sort of thing. And so having those opportunities means that you can adopt a lot more of the PESO model as an agency, which certainly benefits your clients, but it benefits your business as well. Because as we’ve talked about, pure PR agencies, despite the renaissance of the importance of earned media as a result of LLMs and all of that, you know, you still, I still think it is very difficult to have a media relations only agency in 2026. Gini Dietrich: Yeah. Chip Griffin: It’s not impossible. There are certain niches where it works and certain setups that work, but for the vast majority of old time traditional PR agencies, they need to be getting into more of the PESO model, even if it’s not all four letters. Even if you get into two of the letters- Gini Dietrich: Yeah Chip Griffin: that’s gonna help you a lot. Gini Dietrich: Yep. Yeah, for sure. And it does– definitely helps you, like I think I’ve mentioned before that I have several different agents, AI agents, and one is my co-CEO, and my co-CEO, like, it will argue with me, and it will tell me, like last week it said, “That’s a stupid idea.” And I was like, “Ah, well, screw you, too.” But it helps you think through those things. So you say, “Okay, what if I want to build an agency that is focused around the PESO model, and I’m gonna go through the certification so that I can create an agency that’s focused on it. What am I missing? What do I need to hire for? What can I use you, my AI, for? What can I…” Like it helps you think through all of those things. “Help me build a plan to be able to do this over the next two years. I want to create some intellectual property based on what you know about me and how I’ve used you in the past. What is some intellectual property that we might be able to create as an agency?” It can help you with all sorts of things. Chip Griffin: It can, and it, it also, you can calibrate it to your own knowledge level or your team’s knowledge level, so you can have it just help you with some, some drafts. You can have it just teach you how to do things. Gini Dietrich: Yep. Chip Griffin: And I think that’s an often overlooked use of AI. Yes. Absolutely. It doesn’t have to do it for you, it can help educate you. Yep. And part of that is just communicating with it and say, “Treat me like I’m an absolute idiot.” Gini Dietrich: Yep. Chip Griffin: “And give me out- actual step-by-step instructions. Assume I don’t even know how to click the mouse. Like, tell me to put downward pressure on the button in the middle of the…” Like, you can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it. I mean, I think we, we all think of AI as something that, that’s, you know, can just replace us, but it can also help us learn so that we develop our own skills, and maybe we don’t need the AI for what we need it for today, but instead we can use AI to take us to the next level because we’ve already built in that knowledge from having worked with AI previously. It should be viewed as a growth opportunity, not as just, you know, the lazy way out. Gini Dietrich: Yeah. I, absolutely. I love that because, you know, I kept hearing about this vibe coding thing, and everybody was talking about vibe coding. I was like, “Okay, I wanna try vibe coding. What do I want to vibe code?” And so I actually asked my AI boyfriend, “If you were me, what are some things you would vibe code just to test it out?” And it said, “You should do a PESO model diagnostic so that people understand where they sit on the PESO model maturity ladder.” And I was like, “Okay.” So I went into lovable.ai, and I built a PESO model visibility assessment is what I built first, and it was a really good first draft. And then I went through it and I had some friends take it, and I had my team go through it and got all of that feedback, and then I built the PESO model diagnostic from there. So it probably took– I probably had five or six versions before I was ready to take it public. Then I was like, Okay, now I have to figure out how somebody gets their results, and then how do I attach it to ActiveCampaign, which is our software, our email software, so that they can have their results emailed to them? It’s a little bit harder than it sounds. Chip Griffin: I, I think that’s, that’s part of the thing with vibe coding. People- Gini Dietrich: It’s absolute, yeah, a little bit harder. Yeah. But it did exactly what you said. Yeah. I was like, “I am lost.” Yeah. And I actually said, “I think this is above my pay grade.” And, and it said, “Okay, let me help you.” And so it broke it down step by step by step. We finally got it figured out, but then it wasn’t, it was doing everything that we needed it to do, but it wasn’t emailing. So I had all the tokens in the email, so like, “Hi, first name, here’s your…” Like, I had all those tokens, but it wasn’t triggering that. And so it helped me figure out, it like, it helped me troubleshoot and figure out why. And I, there’s no way on earth, not in a zillion years, I could have done that on my own two years ago. Absolutely not. Chip Griffin: Yep. And it really, it really is amazing how it can help you with some of those things. Now, it can also send you down some rabbit holes that are- Gini Dietrich: Yes, it did that too … Chip Griffin: not the right ones, and, and then- Gini Dietrich: Correct. I was like, “No, that’s not right.” Chip Griffin: And then it says, “Oops. Yeah, sorry. That’s, I, I didn’t mean to do… You’re right- Yep, you’re right. Mm-hmm … that I should’ve gone a different direction.” Gini Dietrich: Yeah. Yes, it does do that. Chip Griffin: And so, you know, that is always one of the challenges of vibe coding, is it opens a lot of doors, but it can lead to a lot of frustration, and you have to be ready to handle that. Gini Dietrich: Yeah. Chip Griffin: And particularly for someone like you, who has not been steeped in development in the past. Gini Dietrich: At all. Chip Griffin: You know, it probably takes more effort to get past that frustration than- Yeah … say, for someone like me, where I can spot early on that it’s going in the wrong direction, ’cause I’ve written code, and I’d be like- “Mm, I don’t- That does seem wrong, too … I don’t know if we really wanna do that.” Yeah. Yeah. And, but, but you can also ask it a lot of questions, and part- you know, I use Claude Code personally, and so, you know, it will often give options, or you can ask for options and say, you know, “Let’s go through the pros and cons of these different paths that we can do before we build out a whole product around something that we’re like, ‘Eh, that’s not gonna work.'” Gini Dietrich: Yep, yep. Chip Griffin: And you can think them through. You can think through what, what are the maintenance costs? What are the actual hard costs of it? Yep. And there are times where the tools will suggest something to you that, that costs something, and they’ll, it, it’s sort of like, you know, Waze. Waze sometimes likes to avoid tolls. I’m like, “Don’t, I don’t wanna avoid a toll. I wanna get there faster.” Gini Dietrich: I wanna get there faster, right. Chip Griffin: Like, to, to me, I don’t- Gini Dietrich: Yeah … Chip Griffin: don’t put me on all these weird side streets so I don’t pay a toll. Same thing with these tools. They often default to the free option, and sometimes you’re like, “Well, I’m willing to pay $5 a month to get this email sent to me correctly, and, and not have to, like- Right … go down to the command line and configure- Yeah … all this stuff. Yes. And then my computer’s always gotta be on, and all that kind of stuff. So, but the, the point is that that a lot of these tools open up the doors for the things that you can do, which then, again, expands that capability so that you are moving beyond just being one of the four letters and moving into at least two, if not all four, of PESO. Gini Dietrich: Yeah. And I would say also that if you, if you want to do this, it’s not a small undertaking, but if you want to do this, you can, there are lots of ways that you can do this, but I’ll make it super, super simple. Using Claude, you can create projects. And the projects can be focused on, okay, we’re gonna have one for earned, we’re gonna have one for paid, we’re gonna have one for shared, we’re gonna have one for owned. And in those specific projects, you build files, knowledge files that teach it what you wanna do from an earned media perspective. These are our clients. This is what we talk about. These are their messaging. Like all– Here’s our media list. All that kind of stuff goes into the knowledge files. You give it some instructions, and then it becomes your earned media thought partner, or same with your other media types. So if you don’t have, you know, shared or owned and paid expertise internally, you can use those agents to help you build those things. I will say, though, that, you know, people keep talking about how AI is going to replace us, and I have gone way down the rabbit hole from an agent perspective, and I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. Like, it makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone. And so I say that because I want you– I don’t want you to be afraid of, oh my gosh, if we use this and we use this, I use it to help me think through the other media types that we aren’t doing, that it’s going to replace us, or the clients aren’t gonna wanna work with us. That’s not the case at all, at least not in my experience. So I would say test it out, play with it, get really good at it, because it will help you achieve some of the goals that you want to achieve a lot faster than you can do it on your own. Chip Griffin: Oh, absolutely. And, and it doesn’t even require you to know even the general direction. You can simply go in there and say, “Hey, look, you know, I’ve got this blog post. It’s not getting much traction, but I feel like it should. Help me to understand why it’s not.” And, and- Yep … so it’ll help, it’ll analyze the structure and content and maybe make some suggestions there. But then in the conversation you can say, “Well, you know, it doesn’t seem to be generating much in the way of inbound traffic from social. Help me think that through. How can I do that better or differently?” And it, it allows you to do a lot more, and I think particularly for those agencies who are doing any form of video, AI can be a really good tool for helping you to expand the use of that video into other things, right? I mean, the obvious that we’ve had for years is the automatic transcription, right? So you start from a point of you’ve got a transcription and so you’ve got, you know, more content that’s out there that’s more easily indexable by more tools. You know, some of the LLMs, you know, quote-unquote “watch video,” some only can use transcripts, so you wanna give both ideally. Yep. But you can go well beyond that. I mean, a lot of people are just kind of slapping stuff up on YouTube without any kind of a good description if they’re doing video. Use AI. Let it, let it give you a quick first draft and you can do that correctly. Let it start drafting social posts so you can get it out there. Make sure that you’re turning every video into a blog post. There are so many things that you can do from that one nugget. It’s one of the reasons why I love video so much, is because it can spiral out into these other formats so easily. But all of that then helps to fuel your efforts on the PESO model, and all of it can be done in an organization without all of the things that you would have needed five or 10 years ago. You don’t need a dedicated video producer or a high-end external video, you can use something like we’re using right here today with Riverside, where you can just- free plug there. We’re not, we’re not sponsored by them, but- … you know, we, we use it, and it, it does a nice job of cutting this up. If you’re watching this on YouTube, it switches camera angles. I don’t do anything except click a little button that says, “Do this,” and I get to choose how aggressive the, the camera switching is. Gini Dietrich: Yeah. Chip Griffin: That’s fantastic, right? But it will also then clip things that you can use for social media. And if I’m a traditional PR agency, I don’t know anything about any of that kind of stuff, but it’s all valuable to furthering the PESO model for my clients. So why wouldn’t I be taking advantage of AI to help me go down that path? Gini Dietrich: Yeah. And I would say if you are a traditional PR agency, even things like, “This pitch isn’t landing. Tell me what you think.” Sure. “How would I… Like, I’m trying to reach this, this, and this reporter with this pitch. Analyze it for me.” Like, that kind of stuff you should be doing every single day. Chip Griffin: Right, ’cause the PESO model isn’t just about ticking boxes. It’s about doing all those things well, right? Gini Dietrich: Right. Chip Griffin: You, you can have a nice little report card that says, “Check. I did the P. I did the E. I did the S. I did the O.” But are you doing all of those well? And, and- Right … maybe even what your agency is, is built around, whichever letter is the core of your personal expertise, there are certainly ways that you can use AI to improve even on that- Absolutely … even before you go down the other  avenues. Gini Dietrich: Absolutely. Yeah. And one of the things that we’ve been, you know, when we, we evolved the model for AI into an operating system, and that is because all of the media types build on one another, right? So it will help you figure that out. So I can say PESO model’s now an operating system, and I’m sure you’re like, “I don’t know what the freak that means.” And it, it will help you figure out what that means and how you can apply that to your business. Chip Griffin: Yeah, I mean, operating system may be one of the most overused product descriptions these days, but- Gini Dietrich: It works in an enterprise. Chip Griffin: everybody’s got an operating… you know, you read anything AI-related, everybody’s got an operating system. Gini Dietrich: Works in an, in an enterprise really well. Chip Griffin: It, it … Oh, I mean, I, I’m not arguing that. It’s just, it’s kind of, it, it’s kind of like 30 years ago where everybody used the word paradigm. Gini Dietrich: Oh, fair. Chip Griffin: Like, okay. Gini Dietrich: Really? PESO model paradigm. Chip Griffin: I gotta, gotta hear about- There, I like that. That’s nice … OS again. Ugh. Ugh. Of course- Ooh … I’m old enough to remember actual OSs back in the day. You know. MS-DOS, for example. Way, way long time ago. Gini Dietrich: That’s right. Chip Griffin: On that note, before I go down memory lane and really bore everybody, we’ll wrap this episode up. But use the PESO model, and use the AI to help you get there more effectively- Yes … faster. Gini Dietrich: Yes. Yes. Chip Griffin: Grow your business, help your clients. Gini Dietrich: Yes. Make lots of money. Chip Griffin: Make lots of money. On that note, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

Send us Fan MailIn Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it around leverage — how external support frees internal capacity so your best people can focus on the relationships, sponsorships, and revenue activities that actually move the business. A must-listen for any lean front office trying to do more with the staff they have.KEY TOPICS COVERED• The true cost of doing everything in-house versus outsourcing• How busy staff often spend time on low-value, operational tasks• The revenue impact of strategic activities like sponsorships, community engagement, and partnerships• The importance of focusing internal talent on relationship-building and revenue growth• When certain marketing functions should stay internal versus outsourced• The role of external agencies in providing expertise, systems, and breathing room• Common chaos in sports organizations and how outsourcing can bring consistency and discipline• The four levers every lean team should be pulling: own, systematize, automate, delegate• Why the best sports organizations win on leverage, not headcount• Main takeaways: opportunity cost, leverage, and strategic focus for lean teamsTIMESTAMPS[00:00] – Introduction: rethinking outsourcing in sports marketing[00:27] – The core question: what's the best use of your staff's time?[00:57] – Low-value tasks overwhelming talented sports staff[01:26] – The concept of leverage through outsourcing[02:05] – Hidden costs of in-house work and revenue opportunities missed[02:33] – Evaluating agency costs versus opportunity costs[03:02] – Tasks that distract from revenue growth (graphics, ads, lists)[03:29] – Strategic activities like sponsorships, community relations, and retention[03:54] – The value of long-term partnerships and event experiences[04:24] – The toll of execution work on talented staff[04:53] – Differentiating between operational and strategic work[05:23] – How operational tasks limit growth potential[05:47] – Focusing on relationship-driven, revenue-generating activities[06:13] – The importance of leaders spending time on high-impact tasks[06:43] – Talented sports marketing pros are often overwhelmed[07:11] – The chaos inherent in sports organizations[07:40] – The constant reactive nature of sports marketing[08:07] – The need for strategic focus amidst chaos[08:33] – External support creates stability and systems[09:00] – Expertise versus capacity: the real value of outside support[09:28] – The value of outside partners in trend spotting and learning[09:55] – Outsourcing decisions should maximize internal talent[10:25] – Tasks suitable for external support (ads, reporting, automation)[10:54] – The evolving nature of platform algorithms and AI[11:23] – The key takeaway: maximizing internal talent through outsourcing[11:53] – The importance of leverage: systems, automation, delegation[12:22] – Main takeaways summary: opportunity cost, revenue impact, strategic focus, leverage[12:52] – Reflect on where your team spends time and elevate high-impact activities[13:20] – How to get help: scheduling a call for sports marketing insights[13:45] – Preview of upcoming episodes on group sales strategies[14:15] – Call to action: rate, review, and share to help others grow their fan baseCALL TO ACTIONIf this episode made you rethink where your team spends its time, take a hard look at what your best people actually do all day. Two people on our staff have 20+ years in sports — one is a former team president. We'll spend 30 minutes walking through your marketing structure, automation opportunities, and outsourcing decisions with you. Schedule a call using the link in the show notes.RESOURCES & LINKSSports Marketing Machine on Apple PodcastsSports Marketing Machine Podcast on SpotifyEpisode page: LINKRevelocity SportsQUOTE PULLS"The best outsourcing decisions aren't about replacing your people. They're about maximizing your people." — Jeremy Neisser"A GM putting together meta ads is using your cleanup hitter to drag the field. Sure they could do it, but should they?" — Jeremy Neisser"The real cost of outsourcing isn't the fee. It's the opportunity cost of what your staff can't focus on internally." — Jeremy Neisser"The best organizations aren't the ones with the biggest staffs. They're the ones that understand leverage." — Jeremy Neisser"Sometimes the value isn't they're better than us. Sometimes the value is they allow us to focus on the highest value work." — Jeremy NeisserSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

402-521-3080This episode explores Nebraska's human trafficking bill LB320, its implications for hotels, and the importance of effective training and education in combating human trafficking. The hosts discuss the bill's provisions, challenges in implementation, and broader issues in policy and community engagement.Key  TopicsNebraska bill LB320 details and implicationsEffectiveness of posters and training in human trafficking preventionLiability and legal responsibilities of hotel staffChallenges in implementing anti-human trafficking policiesCommunity and legislative engagement in human trafficking issuesSound  Bites"Training must be done regularly and often.""Videos quickly become outdated and ineffective.""Dynamic, real-time training solutions are needed."Chapters00:00 Introduction to Human Trafficking Legislation02:45 Understanding Bill LB320 and Its Implications05:20 The Role of Training in Human Trafficking Prevention07:48 Challenges with Current Training Methods10:13 Accountability and Liability in the Hotel Industry12:41 The Importance of Effective Communication and Education15:22 Future Considerations for Human Trafficking Training20:05 The Evolving Nature of Human Trafficking Awareness23:55 Collaboration and Expertise in Nonprofit Training25:13 The Role of Money and Motivation in Nonprofits26:44 Legislation and Effective Training for Human Trafficking28:26 The Importance of Tailored Training and Certification29:26 Bridging the Gap: Politicians and Community Engagement29:45 The Knowledge Gap: Students vs. Politicians33:42 Listening to the Community: Cultural Humility in Action35:16 R&R Outro.mp435:23 YouTube End Card.pngSupport the showEveryone has resilience, but what does that mean, and how do we use it in life and leadership? Join Stephanie Olson, an expert in resiliency and trauma, every week as she talks to other experts living lives of resilience. Stephanie also shares her own stories of addictions, disordered eating, domestic and sexual violence, abandonment, and trauma, and shares the everyday struggles and joys of everyday life. As a wife, mom, and CEO she gives commentaries and, sometimes, a few rants to shed light on what makes a person resilient. So, if you have experienced adversity in life in any way and want to learn how to better lead your family, your workplace, and, well, your life, this podcast is for you!https://setmefreeproject.nethttps://www.stephanieolson.com/

In dieser Folge spricht Anna-Lisa Bier mit Dr. Christiane Druml, Juristin und Vorsitzende der österreichischen Bioethikkommission. Die Kommission berät das Bundeskanzleramt in bioethischen Fragen und bringt Expertise aus Humanmedizin, Recht, Philosophie und weiteren Fachbereichen zusammen. Gemeinsam sprechen sie über die Rolle der Bioethikkommission im politischen Entscheidungsprozess, über ethische Konflikte in Medizin und Forschung, den Einfluss gesellschaftlicher Debatten und Wissenschaftsskepsis sowie über die Herausforderungen, die neue Technologien für Politik und Gesellschaft mit sich bringen. Außerdem geht es um die Bedeutung ethischer Bildung, internationale Unterschiede im Umgang mit bioethischen Fragen und einen Ausblick auf die bioethischen Herausforderungen der Zukunft. Weiterführende Links: Mehr Informationen zur Bioethikkommission Festschrift zu 20 Jahren Bioethikkommission (2021) Link zu unserem aktuellen Werbepartner "DIe Presse":http://diepresse.com/ganzoffengesagtCode: ganzoffengesagtWir würden uns sehr freuen, wenn Du "Ganz offen gesagt" auf einem der folgenden Wege unterstützt:Werde Unterstützer:in auf SteadyKaufe ein Premium-Abo auf AppleKaufe Artikel in unserem FanshopSchalte Werbung in unserem PodcastFeedback bitte an redaktion@ganzoffengesagt.atTranskripte und Fotos zu den Folgen findest Du auf podcastradio.at

Finding Your Niche in Medicine with Ophthalmic and Dermatopathologist Dr. Anna StagnerChristine interviews Dr. Anna Stagner, a Harvard Associate Professor and Massachusetts Eye and Ear director who is board certified in ophthalmology, anatomic pathology, and dermatopathology and has authored nearly 100 publications. Stagner shares her background growing up in a small town in northern Arizona and her path from ophthalmology to ocular pathology, anatomic pathology, and dermatopathology. She advises exploring interests even if unconventional, prioritizing what you enjoy over what you're merely good at, and not fearing major training changes. For productivity, she recommends saying yes to meaningful projects, changing environments to work effectively, and using daily Post-it task lists. She discusses aligning career choices with personality, seeking helpers, her trainee-focused sign-out workday, and cautions that choosing a subspecialty makes you the destination for difficult cases in that area.00:00 Welcome and Guest Intro01:12 Podcast Chit Chat01:32 Small Town Origins02:38 Finding Your Passion04:24 Productivity Habits07:08 Changing Paths and Self Insight09:18 Choosing the Unconventional Route10:38 Specialty Planning Resources12:18 A Day in Ocular Pathology14:14 Picking Your Niche Wisely15:45 Wrap Up and Thanks

Markel Insurance CEO Simon Wilson goes Inside the ICE House to discuss the company's century-long evolution from insuring jitney buses to becoming a global specialty insurer. He explains Markel's model and its long-term approach to underwriting, investing, and compounding value. Wilson outlines his vision to refocus the business on customer obsession, deep expertise, operational speed, and trust. He also shares how AI is transforming underwriting, operations, and the broader specialty insurance landscape.

Send us Fan MailJoin Sid as he chats with Anika Jackson about using Delphi to clone her voice and expertise so people can get real answers 24/7 without demanding more hours from her calendar. They break down what to upload, how to set guardrails, and how brands can turn an AI knowledge base into better customer experience and smarter lead capture. References:Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M.R. Covey - https://www.amazon.com/Trust-Inspire-Leaders-Unleash-Greatness/dp/198214372XConnect with Anika:Your Brand Amplified Podcast - https://yourbrandamplified.com/LinkedIn - https://www.linkedin.com/in/anikajackson/The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.Connect with Sid:Home Page: www.sidmeadows.comPodcast Website:  https://www.sidmeadows.com/podcast Sid on LinkedInSid on InstagramSid on YouTubeThe Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

If you've ever watched someone stumble through explaining what they do - or caught yourself doing it - this episode is for you. The ability to communicate your ideas clearly isn't a nice-to-have. It's the difference between being good at what you do and being known for it. For senior leaders, consultants, and founders, that gap is often where opportunity gets lost.Andrea Pacini runs Ideas On Stage UK and has spent 16 years coaching business leaders - including over 500 TEDx speakers - to become more confident, more effective communicators. His new book, Timeless Presenter, draws on principles that have worked for 2,000 years and will keep working regardless of what AI does next.Three areas we explored:✳️ Nerves before a presentation are normal - the best antidote isn't confidence tricks, it's preparation. As Kobe Bryant put it, confidence comes from having done something a thousand times before.✳️ Every presentation is a sales presentation - whether you're pitching a product or updating colleagues on a project, you are always asking someone to buy in to an idea. If you can't make clear why they should care, they probably have a point.✳️ AI makes human communication more valuable, not less. Because everyone can now produce polished content with minimal effort, the people who show up with authenticity, story, and connexion will stand out even more.Andrea's Amplifiers - three things you can apply straight away:✳️ Know your 1% - your audience will forget 90% of what you say. Be ruthlessly clear about the one big idea you want them to walk away with. If you don't have that clarity, they won't either.✳️ Raise the quality of your examples - the fastest way to improve as a communicator is to use better stories and examples. Stop leading with facts and data. Wrap your ideas in something human and memorable.✳️ Simplify without dumbing down - complex topics don't require complex language. If you can only explain something in jargon, you haven't mastered it yet. Use the shortest, clearest word that does the job.If this episode gave you something useful, the best thing you can do is follow or subscribe so you never miss a conversation. And if you're new here, grab the Personal Brand Business Roadmap - 50 pages of everything you need to start, scale, or fix your expert business. Completely free. Link in the show notes.Timestamps00:00 - Introduction00:37 - Welcome and episode context01:48 - Who is Andrea Pacini and what is Ideas On Stage?03:38 - About the new book, Timeless Presenter04:54 - The first barrier: nerves and emotional readiness07:55 - Why preparation is the foundation of confidence08:30 - What's on the other side - the ROI of better presenting12:16 - Getting over the bridge - overcoming fear of negative consequences13:10 - Making communication about the audience17:17 - Bob's CIA tangent and the quantum effect of attention18:32 - Deep dive into Timeless Presenter20:03 - Why timeless principles matter more in the AI era23:17 - Authenticity as a competitive advantage24:28 - What drives Andrea's business - passion and purpose30:15 - How opportunities come in - relationships, content, and outreach33:27 - Amplifier 1: Know your 1%36:36 - Amplifier 2: Raise the quality of your examples39:56 - Amplifier 3: Know how to simplify44:28 - Expertise shows in simplicity, not complexity46:15 - How to connect with Andrea and find the book47:01 - Wrap-up----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Almost a decade ago, Tom Nichols warned that Americans were losing respect for expertise. He didn't expect things to get this bad. Sean talks with Nichols about his 2017 book “The Death of Expertise” and what's happened since: why people don't just distrust experts but actively push back against them, how the internet turns bad ideas into communities, and why a society that can't agree on basic facts can't function for long. They also dig into the deeper causes: loneliness, narcissism, and the weird psychology of living in a world where everything “just works.” Host: Sean Illing (@seanilling) Guest: Tom Nichols (@RadioFreeTom) We would love to hear from you. To tell us what you thought of this episode, email us at thegrayarea@vox.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show. And you can watch new episodes of The Gray Area on YouTube. New episodes drop every Monday and Friday. Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Frazier argues that any mandatory AI vetting must originate from Congress, as the President lacks the constitutional authority. He suggests deepening technical expertise and maintaining voluntary cooperation with AI labs. (16/16)1978 NETHERLANDS IBM 360