Podcasts about expertise

Person with broad and profound competence in a particular field

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Latest podcast episodes about expertise

Coffee with Butterscotch: A Game Dev Comedy Podcast
[Ep538] Silksong's Chinese Translation and the Challenge of Sequels

Coffee with Butterscotch: A Game Dev Comedy Podcast

Play Episode Listen Later Sep 17, 2025 58:27


In episode 538 of 'Coffee with Butterscotch,' the brothers unpack the chaos of a rogue translator derailing Silksong's Chinese localization, the rollercoaster of post-launch game reviews, and the uphill climb of making sequels. They also share tips for finding trustworthy news, and drop the Overflow Update for Crashlands 2, pack with fresh content.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:00 Introduction and Welcome01:03 Thanks to our supporters! (https://moneygrab.bscotch.net)01:11 Silksong Hype and Indie Game Success05:25 Localization Challenges and Translation Issues12:15 Game Launch Challenges and Community Feedback26:02 Review Scores and Post-Launch Adjustments29:40 Navigating Player Reactions to Game Sequels31:02 Balancing Expectations in Game Development32:43 The Challenge of Innovating While Retaining Core Fans35:08 Crashlands 2: Expanding and Innovating36:07 The Overflow Update: New Features and Enhancements38:27 Engaging with the Community and Gathering Feedback39:22 (Listener Question) Finding Reliable News Sources in a Click-Driven World46:48 The Importance of Expertise and Avoiding Misinformation01:01:23 Conclusion and Community EngagementTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

The Chills at Will Podcast
Episode 297-Cynthia Miller-Idriss, Author of Man Up: The New Misogyny and the Rise of Violent Extremism, and Skilled Chronicler of Misogyny and Hate, and Crafter of Reasonable, Data-Driven Remedies

The Chills at Will Podcast

Play Episode Listen Later Sep 16, 2025 67:21


Notes and Links to Cynthia Miller-Idriss' Work       Cynthia Miller-Idriss is the author of Hate in the Homeland: The New Global Far Right and Man Up: The New Misogyny and the Rise of Violent Extremism. She is an opinion columnist for MSNBC and writes for The New York Times, The Atlantic, Foreign Affairs, The Washington Post, Politico, USA Today, The Boston Globe, and more. Buy Man Up: The New Misogyny and the Rise of Violent Extremism   Cynthia's Website   At about 1:25, Cynthia talks about the run-up to Pub Day, and how it's different than for her previous books At about 3:00, Pete asks Cynthia about the unfortunate “timeliness” of her work, especially the book At about 5:45, the two discuss seeds for the book, as Cynthia expands on the Turning Point Suffragist Museum and its history and importance At about 7:35, the two discuss the not-so-distant history of misogyny and Simone de Beauvoir, and rising "hostile sexism and misogyny” in the social media and outside world At about 9:55, Cynthia talks about the silence that often is pervasive regarding “gender policing” how misogyny must be central in more explorations of violence  At about 12:05, Cynthia shares some insightful and profound quotes from young people regarding gender norms and expectations At about 16:35, Pete and Cynthia discuss Eliot Rodger and a recent school shooter and the ways in which the “warning signs” were so numerous for a long period of time, but resources are often hard to tap into, even from well-meaning parents and adults and friends  At about 21:25, the two discuss The Death of Expertise and ideas of “alternative facts” and a pervasive lack of trust in “experts” and government At about 23:00, Cynthia responds to Pete's noting that she purposely avoids naming past shooters At about 25:00, the two lay out the book's structure  At about 24:25, Pete reports some eye-popping stats of misogynist violence  At about 26:05 Cynthia and Pete reflect on the profound quote from the book that contemporary girls have “more freedom but less power, and boys less freedom and more power” At about 24:40, Cynthia discusses masculinity/sexuality paradigm shifts  At about 29:35, Cynthia and Pete laugh and almost cry regarding fitness as being claimed by the masculine right, such as with jeans-clad RFK At about 30:35, the two reflect on the moral arc of the universe and disturbing trends with Gen Z men At about 32:20, Cynthia responds to Pete reflecting on Trump voters and his misogyny and fixed and demanding gender rigidity and policing  At about 34:15, Pete notes the “intersectionality” of Christian nationalism and masculinity, and Cynthia expands on the adherents' beliefs At about 36:15, the two discuss ideas of “containment” and visceral hatred and misogyny in hate email and chants and lashing out at women  At about 37:20, Cynthia talks about the data that charts female elected officials and hateful attacks, including from online vitriol and memes At about 39:35, Cynthia talks about people downplaying and excusing male behavior  At about 40:55, More discussion of women needing to be in the home/domestic sphere and women as a “safety net” in parts of the West, especially in the US, even up to Taylor Swift At about 42:30, Cynthia uses an anecdote from Sonia Sotomayor's confirmation to illustrate racist/sexist policing of women and women of color At about 44:50, “bonding through slurs” and online gaming's influence on misogyny and young men is discussed At about 48:30, The two discuss some stunning (or not) numbers about the way Andrew Tate is viewed At about 49:35, Cynthia responds to Pete's question about what sets Andrew Tate apart  At about 52:10, Scapegoating of sexual and racial minorities is discussed, and the “spiral” of keeping children safe and QAnon, anti-vax, etc. At about 54:40, Cynthia responds to Pete asking about possible remedies in her book, and how one avoids “preaching” in talking to those who have been radicalized online and off At about 57:00, Cynthia talks about multifaceted remedies for a multifaceted issue At about 58:00, Cynthia puts a puzzling and "hilarious" and telling interaction with a young man into perspective At about 1:02:05, Cynthia shouts out resources provided in the book's appendix, and how proceeds from the book often benefit and highlight local gender-based violence organizations       You can now subscribe to the podcast on Apple Podcasts, and leave me a five-star review. You can also ask for the podcast by name using Alexa, and find the pod on Stitcher, Spotify, and on Amazon Music. Follow Pete on IG, where he is @chillsatwillpodcast, or on Twitter, where he is @chillsatwillpo1. You can watch other episodes on YouTube-watch and subscribe to The Chills at Will Podcast Channel. Please subscribe to both the YouTube Channel and the podcast while you're checking out this episode.       Pete is very excited to have one or two podcast episodes per month featured on the website of Chicago Review of Books. The audio will be posted, along with a written interview culled from the audio. His conversation with Hannah Pittard, a recent guest, is up at Chicago Review.     Sign up now for The Chills at Will Podcast Patreon: it can be found at patreon.com/chillsatwillpodcastpeterriehl      Check out the page that describes the benefits of a Patreon membership, including cool swag and bonus episodes. Thanks in advance for supporting Pete's one-man show, DIY podcast and extensive reading, research, editing, and promoting to keep this independent podcast pumping out high-quality content!    This month's Patreon bonus episode features an exploration of flawed characters, protagonists who are too real in their actions, and horror and noir as being where so much good and realistic writing takes place.    Pete has added a $1 a month tier for “Well-Wishers” and Cheerleaders of the Show.     This is a passion project, a DIY operation, and Pete would love for your help in promoting what he's convinced is a unique and spirited look at an often-ignored art form.    The intro song for The Chills at Will Podcast is “Wind Down” (Instrumental Version), and the other song played on this episode was “Hoops” (Instrumental)” by Matt Weidauer, and both songs are used through ArchesAudio.com.     Please tune in for Episode 298 with Robert Paylor, an Inspirational speaker, quadriplegia survivor, resilience expert, and author. His book is Paralyzed to Powerful:  Lessons from a Quadriplegic's Journey.    This episode airs on September 23.    Please go to ceasefiretoday.org, and/or https://act.uscpr.org/a/letaidin to call your congresspeople and demand an end to the forced famine and destruction of Gaza and the Gazan people.

KeyLIME
[24] Embracing Complexity: Fostering Adaptive Expertise in Medical Education

KeyLIME

Play Episode Listen Later Sep 16, 2025 33:11 Transcription Available


On this episode of KeyLIME+, Adam speaks with Maria Mylopoulos to explore the concept of adaptive expertise in medical education. They discuss theories of expertise development, the importance of fostering adaptive expertise, and the need for a shift in educational practices to better prepare physicians for the complexities and uncertainties of modern healthcare. They review the differences between routine and adaptive expertise, as well as strategies for promoting productive struggle and variation in learning environments. The conversation emphasizes the necessity of embracing uncertainty as a fundamental aspect of expert practice and the importance of integrating innovative ideas from physicians on the ground into educational theory.   Length of episode : 33:11  Resources to check out   Mylopoulos M, Kulasegaram K, Woods NN. Developing the experts we need: Fostering adaptive expertise through education. J Eval Clin Pract. 2018 Jun;24(3):674-677.   https://pubmed.ncbi.nlm.nih.gov/29516651/   Contact   Contact us: keylime@royalcollege.ca     Follow: Dr. Adam Szulewski https://x.com/Adam_Szulewski    

Radio Boston
Former CDC Director Rochelle Walensky says RFK Jr.-appointed vaccine panel lacks expertise, vetting

Radio Boston

Play Episode Listen Later Sep 16, 2025 6:36


Dr. Rochelle Walensky, who served as director of the Centers for Disease Control and Prevention under President Biden, joins WBUR's Morning Edition to preview an upcoming meeting of a vaccine advisory panel that could reshape childhood vaccine access in the U.S.

The John Batchelor Show
REVIEW 3: A segment with Lorenzo Fiori, discussing an Italian recipe for Milan rice with saffron and wine recommendations. Fiori shares culinary expertise on preparing this classic Milanese dish, explaining traditional techniques and ingredients. The conv

The John Batchelor Show

Play Episode Listen Later Sep 12, 2025 2:02


REVIEW 3: A segment with Lorenzo Fiori, discussing an Italian recipe for Milan rice with saffron and wine recommendations. Fiori shares culinary expertise on preparing this classic Milanese dish, explaining traditional techniques and ingredients. The conversation includes pairing suggestions and cultural context about Italian cuisine and dining traditions from the Lombardy region.

Hotel Bar Sessions
The "Expertise" Crisis

Hotel Bar Sessions

Play Episode Listen Later Sep 12, 2025 57:59


Today, there seems to be an intense distrust of experts in all sorts of fields. From medical experts in the Centers for Disease Control and the Department of Health and Human Services, to “elite intellectuals” at Universities and Colleges, no one who has expertise is beyond suspicion. We hear that we should “do our own research” and not trust what those with training and knowledge tell us. What makes an expert legitimate? What's the difference between the skepticism that drives science and the suspicion that denies that the experts know? How do we design institutions that are both scientifically rigorous and also democratically responsive and responsible? Let's talk about how knowledge should be organized, disseminated, and structured so that it benefits the most in a democratic society.Full episode notes available at this link:https://hotelbarpodcast.com/podcast/the-expertise-crisis---------------------SUBSCRIBE to the podcast now to automatically download new episodes when Season 14 begins in September!SUPPORT Hotel Bar Podcast on Patreon here! (Or by contributing one-time donations here!)JOIN our (new) Discord server here and participate in our monthly (LIVE) chats, beginning in Season 14!BOOKMARK the Hotel Bar Sessions website here for detailed show notes and reading lists, and contact any of our co-hosts here.Hotel Bar Sessions is also on Facebook, YouTube, BlueSky, and TikTok. Like, follow, share, duet, whatever... just make sure your friends know about us! ★ Support this podcast on Patreon ★

The Bootstrapped Founder
414: The Pure Amateur is Vanishing: Why Everyone's a Performer Now

The Bootstrapped Founder

Play Episode Listen Later Sep 12, 2025 23:08 Transcription Available


I was recently reading an article about The Great British Baking Show - or Bake Off, as we fans of this fun TV competition call it. It was written by someone who had been on the show, one of the competitors, and they were talking about how looking at the show from the inside made them realize something profound: there are no real amateurs anymore.Not only is that changing the media landscape, it also affects what businesses are needed to serve what has replaced them. This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/the-pure-amateur-is-vanishing-why-everyones-a-performer-now/ The podcast episode: https://tbf.fm/episodes/414-the-pure-amateur-is-vanishing-why-everyones-a-performer-nowCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Public Health Review Morning Edition
988: New Data Modernization Expertise, Hearing Loss and Public Health

Public Health Review Morning Edition

Play Episode Listen Later Sep 11, 2025 5:01


Dr. Jen Layden, Senior Vice President for Population Health and Innovation at ASTHO, discusses her previous experience in data modernization and what's to come as she takes on her new role; Dr. Rick Neitzel, professor of environmental health sciences at the University of Michigan School of Public Health, talks about the University's partnership with Apple to study hearing and the impact of noise pollution; ASTHO invites state agencies to apply to be one of four states chosen for an in-person ethical wastewater surveillance training opportunity; and ASTHO welcomes new member Dr. Meg Sullivan, Deputy Secretary of Public Health Services at the Maryland Department of Health.  University of Michigan: Collaboration with Apple and World Health Organization studies sound exposure impacts on hearing ASTHO Web Page: Ethical Analysis for Infectious Disease Wastewater Surveillance Training Opportunity Meg Sullivan Bio  

The Sales Lab
TSL S3E16 - "What is Technical Sales" - David Sterne, Acme Brick

The Sales Lab

Play Episode Listen Later Sep 11, 2025 56:25


Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker
Streitbar mit Herz: So gewinnt Peter Wagner Kunden durch Klarheit und Haltung | EG016

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker

Play Episode Listen Later Sep 11, 2025 46:32


Du willst wissen, wie du dich als Coach, Berater:in oder Personenmarke wirklich unverwechselbar und erfolgreich positionierst? Ich spreche mit Peter Wagner (https://https://betaboards.at/)– einem Mann, der nicht nur ein Snowboard-Unternehmen vom Wohnzimmer aus aufgebaut hat, sondern aus Prinzip authentisch und ehrlich lebt. Hier bekommst du Inspiration ohne Chichi, Klartext und jede Menge Praxistipps für deinen eigenen Markterfolg.

Voll ine - Der Sportpodcast
#179 - Liechtathletik-WM Preview feat. Swiss Track Check

Voll ine - Der Sportpodcast

Play Episode Listen Later Sep 11, 2025 75:22


Die Wuche isch vollpackt mit sportliche Highlights! Under anderem isch d'NFL losgange, ih de NBA wird mit dubiose Zahlige s'Salary Cap umgange, d'Schwizer Fuessballnati zerisst de Kosovo und Slowenie, d'Ishockeymeisterschaft isch gstartet und de Carlos Alcaraz zementiert sich als Nummer 1 nach sim Sieg gege de Sinner in New York. Alles Thema wo eusi hütig Co-Moderator, de Pascal vo Swiss Track Check, richtig viel Ahnig devo hett und wo mier usfüehrlich diskutieret.Sini absoluti Expertise liht aber uf de Liechtathletik, wo hüt au s'Highlight vo de Folg darstellt. Er giht eu alli nötige Insights zu de Schwizer und Schwizerinne, Ihri Medaillechance und alles wiitere Wichtige rund umd WM in Tokyo. So bisch au du ready zum vor dine Fründe de Experte z'spiele.Darum döffsch wie immer gspannt sie und VOLL INE lose!________________We Close the Gap vo ibelieveinyou.chLiechtathletik-WM TippspielSwiss Track Check uf InstaSwiss Track Check uf Spotify Hosted on Acast. See acast.com/privacy for more information.

insight
SEO + SEA : créer des synergies gagnantes et penser au-delà de Google - CyberCité

insight

Play Episode Listen Later Sep 9, 2025 32:24


Alban Renard, Head of Expertise & Innovation chez CyberCité, partage sa vision des nouvelles synergies entre le SEO, le SEA et autres leviers d'acquisition. Dans cet épisode, il revient sur l'évolution du search marketing, la nécessité croissante de désiloter les expertises, et l'impact de la Search Generative Experience (SGE) sur les stratégies des marques. Quelles erreurs et idées reçues éviter en SEO/SEA ? Comment structurer les équipes pour une vraie collaboration et créer des synergies entre les expertises ? Quelles méthodes pour s'adapter à des plateformes comme Meta, Amazon ou TikTok ? Et que nous réserve l'avenir du search avec l'IA générative ? Il nous répond dans ce nouvel épisode.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Female Founders
#22: Aus dem Labor zum BioTech-Startup: RNA-Biomarker als Gamechanger für eine verbesserte Krebsdiagnostik

Female Founders

Play Episode Listen Later Sep 8, 2025 37:34


Eine individualisierte Diagnose ermöglicht Krebspatient:innen eine effektive und schonende Therapie. Doch obwohl die Biotech-Forschung in den letzten Jahren immer wieder große Durchbrüche erzielt hat, kommt davon im Kliniklabor oft nur wenig an - oder viel zu spät. Unsere heutige Gesprächspartnerin, Molekularbiologin und Unternehmerin Dr. Christina Port, hat sich am Anfang ihrer Gründungsreise die Frage gestellt, wie sie diese Lücke zwischen Forschung und klinischer Anwendung schließen kann. Mit ihrem Startup 2NA FISH entwickelte sie eine Plattform, die RNA-Veränderungen im räumlichen Gewebekontext sichtbar macht und so eine differenzierte Diagnose und Behandlung ermöglicht. In der Forschung ist der Ansatz bereits seit Jahren etabliert – doch fehlte es bisher an Verfahren, die ohne teure Spezialgeräte auskommen. Mit KI-unterstützer DNA-Nanotechnologie macht 2NA FISH die Cutting-Edge-Methode jetzt auch für Kliniken erschwinglich. Für diesen Ansatz wurde das Startup bereits mehrfach prämiert, unter anderem mit dem Gründungspreis des Bundeswirtschaftsministeriums. In dieser Podcast-Folge erfahrt ihr, wie aus jahrelanger Laborarbeit ein marktreifes Produkt erwachsen ist und warum die Gründerin auf klare Workflows und frühe Nutzerintegration setzt. Port berichtet von ihrer Entscheidung, auf eine akademische Karriere zu verzichten, und wie sie es geschafft hat, mit Unsicherheit umzugehen. Wir sprechen auch über praktischen Themen der Unternehmensgründung: Funding, Förderprogramme und die Frage, wie man ein Team nicht nur richtig stafft und führt, sondern auch bei Laune hält. Wer wissen will, wie Deep Tech mit ganz viel Expertise, Mut und einer Prise Zufall in echten Patientennutzen übersetzt wird, sollte unbedingt reinhören. Unsere neue Folge bietet eine spannende Mischung aus wissenschaftlicher Tiefe und authentischer -Gründerinnen-Erfahrung.

KAP Podcast über Kunst, Kultur, Architektur, Wissenschaft und Forschung
#102 Konflikte meistern: Dr. Gabriele Lang über ihr digitales Coaching-Tool von UP'N'CHANGE.

KAP Podcast über Kunst, Kultur, Architektur, Wissenschaft und Forschung

Play Episode Listen Later Sep 7, 2025 47:04


"Das nervt mich einfach nur!" Solche Momente kennen wir alle – Konflikte, Spannungen, Dauerschleifen, Missverständnisse. Gabriele Lang ist promovierte Psychologin und hat mit ihrer Coachingfirma UP'N'CHANGE eine digitale Plattform mit einem Portfolio an Tools entwickelt, die sofort verfügbar ist, wenn's brennt. Wir sprechen mit Gabriele wie genau das funktioniert – und welche kleinen Einsichten einen großen Unterschied machen können. Birgit Eller Krumm ist Kapitän der Folge 102. Dank für's TEILEN mit einer Person, die euch wichtig ist. Links zur Folge: Das nächste Webinar ist am Freitag, dem 19. September 2025 um 15 Uhr. Hier der Link zum Anmelden: https://upnchange.com/digitools/kostenloses-webinar-konflikte-als-wachstumsmotor/ Linkedin Dr. Gabriele Lang https://www.instagram.com/upnchange/ https://upnchange.com/ Stresstyp-Check https://upnchange.com/digitools/gratis-stresstyp-check-nutzen/ Dr. Gabriele Lang promovierte Psychologin, Expertin für Konfliktlösung & effektive Kollaboration ist Gründerin und Geschäftsführerin des Coaching-Portals UP'N'CHANGE eine digitale Plattform mit einem Portfolio von persönlichen und digitalen Tools. Gabriele Lang verbindet die Welt der Psychologie mit der Digitalen. Ein Tool ist z.B. der Konflikt-Facilitator. Mit ihrer einzigartigen Kombination aus psychologischer Expertise, systemischem Wissen und wirtschaftlichem Know-how aus 30+ Jahren Berufserfahrung in internationalen Konzernen und ihren eigenen Unternehmen unterstützt sie Führungskräften und Teams bei der Transformation von Reibungsverlusten zu Weiterkommen, Wettbewerbsvorteil und nachhaltigem Erfolg. KAP Homepage: www.kapture.ch Instagram: @kap_kapture KAP unterstützen: Gefallen euch unsere Podcast Folgen und möchtet ihr unsere Arbeit mit einem Betrag eurer Wahl unterstützen - hier ist der Link https://www.kapture.ch/support Foto Credit: @newagefotografie

We Don't PLAY
SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-ike)

We Don't PLAY

Play Episode Listen Later Sep 6, 2025 141:18


SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.Favour Obasi-Ike presents an engaging and conversational discussion that emphatically argues for the continued relevance of Search Engine Optimization (SEO) in 2025 and beyond, directly refuting the idea that SEO is "dead."Favour Obasi-Ike, joined by other marketing professionals (with a guest LIVE! audio testimonial), highlights that SEO is foundational for online visibility across various platforms, including traditional search engines and AI-driven systems like ChatGPT. The dialogue stresses the importance of consistent content creation, strategic updates, and a holistic approach to online presence, emphasizing that SEO is not merely about keywords but about understanding user intent and providing valuable, well-structured information.Favour Obasi-Ike illustrates these points with practical examples and case studies, demonstrating how effective SEO can significantly boost website traffic, lead generation, and overall business growth by ensuring content is discoverable and impactful. The discussion ultimately positions SEO as a continuous, essential investment that underpins all successful digital marketing efforts.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs about the Is SEO "Dead" in 2025? Who Knows? Episode:1. Is SEO dead in 2025?No, SEO is not dead in 2025; in fact, it's more vital than ever. The perception that SEO might be obsolete often stems from a misunderstanding of what it truly encompasses. Search Engine Optimization (SEO) is fundamentally about being discoverable online. With 8.2 billion people in the world and 1.1 billion websites, and an astounding 8 to 16 billion daily searches on Google alone (with 15% being new searches every day), the act of searching for information is constant and growing.The conversation clarifies that "SEO" isn't limited to traditional search engines like Google. Platforms such as ChatGPT, Google, Reddit, TikTok, LinkedIn, Apple Podcasts, Spotify, and YouTube all function as "search engines" where content needs to be optimized to be found. Therefore, anything you do to increase your visibility on these platforms is a form of SEO. The speaker emphasizes that fancy new terms like GEO, AEO, AIO, or SXO are just "cosmetics" for the same underlying principle: making your content discoverable. The core idea is that if you're not focusing on SEO, you're missing out on crucial opportunities for people to find your website and business.2. How has AI impacted SEO, and does it replace traditional SEO efforts?AI does not replace traditional SEO; instead, it exposes and adds structure to it. AI tools and platforms like ChatGPT, Alexa, Siri, Grock, Deepseek, Meta AI, Cloud, Perplexity, and Gemini rely on information from existing traditional platforms and servers. This means that to be found by AI search engines, your content first needs to be optimized and present on these traditional sources (like Google, Bing, Yandex, etc.).The speaker highlights that AI search engines respond based on information given from a "source." If you are not optimizing your original content and website (the "source"), you cannot become a "resource" for AI. AI is looking for well-structured, authoritative content with clear brand citations and links. Having duplicate profiles or unverified business claims on platforms like LinkedIn, for example, can negatively impact how AI (and traditional search engines) perceive your online presence, making it harder for your business to be recognized and recommended. Essentially, AI leverages and amplifies the importance of a robust, well-optimized online foundation.3. What are the key elements for a strong online presence in 2025, beyond just keywords?In 2025, a strong online presence moves beyond solely focusing on keywords to prioritizing conversations, user experience, and a holistic, structured approach to content. Key elements include:Content with Purpose: Focus on "who are you talking to? Who are you serving? Why are you showing up?" Your content should address specific questions and needs, aiming for positive, neutral, or negative sentiment analysis from AI.Continuous Optimization: SEO is not a one-time fix. Websites and content need regular updates. Blogs, for instance, have a *24-month cycle*, meaning consistent updates are crucial to maintain visibility. The "last modified" timestamp is vital for algorithms.Structured Content: Turn unstructured content (like a simple blog post) into structured articles with headings, internal/external links, embedded scripts, iframes, tables, infographics, FAQs, quotes, images, alt text, and schema (microdata/rich snippets). This makes it more digestible for both humans and search engines.Platform Integration & Tokenization: Your website should be connected to all relevant online platforms (Instagram, LinkedIn, YouTube, podcasts, etc.). When a page is updated, it gets "tokenized" (duplicated) across various search engines and platforms (Google, Yahoo, DuckDuckGo, Brave, Bing, ChatGPT). This ensures wide distribution and recognition.Google Search Console: This is paramount. Connecting your website to Google Search Console is the "internet service provider of Google" and allows you to track impressions, clicks, and positions, providing crucial data on your marketing efforts.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's guideline emphasizes providing the best user experience. This means creating a well-structured, intentional, and high-quality online presence that builds trust and authority.4. Why is continuous content creation and updating crucial for SEO?Continuous content creation and updating are crucial because SEO is an ongoing process, not a one-time task. Websites need "oil changes" and "tire alignments" through new articles, blogs, and updates to remain healthy and high-performing for algorithms.Key reasons include:Content Decay: Blogs have a *24-month active cycle*. If content isn't updated within three years, its chances of sustaining visibility become slim, even with good initial content. The "last modified" timestamp on your content signals freshness and relevance to search engines.Algorithm Recognition: Search engines and AI prioritize active, recent, and updated information. Consistent updates help algorithms recognize your website as a continuously relevant and valuable source, leading to better rankings.Meeting Evolving Search Needs: Search volumes and user needs change with seasons, holidays, and emerging trends. Regularly updated content allows your business to align with these evolving search patterns.Increased Impressions and Authority: Consistently producing and updating 52 pieces of content a year can significantly boost your website's impressions and domain authority. This demonstrates expertise and a sustained commitment to providing value.Audience Retention: A continuous flow of valuable, updated content helps build an "attention map"that fosters a "retention curve," keeping your audience engaged and returning.5. How can businesses leverage diverse online platforms for SEO, and what's the role of podcasting?Businesses should leverage diverse online platforms by connecting their website as a central hub to all their social media, content, and directory listings. This creates a structured pathway for discovery and builds authority. The speaker emphasizes that platforms like LinkedIn, YouTube, Apple Podcasts, Spotify, and Reddit are all search engines in their own right.Podcasting is highlighted as an exceptionally powerful tool for several reasons:Know, Like, and Trust Factor: Podcasting is described as the fastest way for someone to "know, like, and trust" you, as it allows for a deeper, more personal connection through voice.Authoritative Content: Like blogs and books, podcasts have an author, contributing to your overall "dominant authority online."Wide Distribution and Citation: Podcasts are distributed across *30-40+ stations* (Spotify, Apple, Pandora, iHeart, Podcast Addict, Alexa), each acting as a resource. When AI (like ChatGPT) or other search engines cite a podcast link, it directly mentions your content and business.Content Repurposing: Turning podcast episodes into topical blogs (show notes with hypertext links) auto-indexes your content through servers, further increasing visibility across traditional and AI search engines.Organic Lead Generation: Podcasting can organically attract clients without needing paid ads. As demonstrated by a client who gained clients from Google and ChatGPT after starting a podcast, it builds authority that leads to organic discovery and trust.Niche-Based Search: Podcasting allows for highly niche-based content, meaning if you show up consistently, algorithms will rank and refer you to people specifically looking for your expertise.By integrating podcasts with other platforms (website, social media, email lists) and consistently producing valuable content, businesses can significantly expand their reach and establish strong online authority.6. What is the significance of "tokenization" and the "last modified" date for online content?"Tokenization" refers to the process where, every time you update or "last modify" a page on your website, that page is essentially duplicated or recognized as an individual entity that can be shown on various web platforms and search engines. For example, if your website is updated, that updated content can then appear on Google, Yahoo, DuckDuckGo, Brave, Bing, and even AI platforms like ChatGPT.The "last modified" date is a crucial signal to algorithms. Just like your phone updates its software regularly, your website content needs consistent updates. If a blog post, for instance, was published in 2022 and hasn't been updated by September 2025, the algorithm recognizes this lack of recent activity. While it might still appear online if there's no competition, its chances of sustaining visibility are slim. A recent "last modified" date indicates to search engines that the content is fresh, relevant, and actively maintained, increasing its likelihood of being found and ranked. This continuous "tokenization" of updated content across the web amplifies your digital footprint and authority.7. What is the speaker's definition of "future" and how does it relate to SEO?The speaker defines "future" based on its Latin origin, "futurist," meaning "to grow or become," and its dictionary definition as "the time or a period of time following the moment of speaking or writing; time regarded as still to come."This definition directly relates to SEO by emphasizing that every piece of content you create – whether speaking on a podcast or writing a blog post – is an act of "speaking or writing into the future." It's a proactive planning project where your current efforts manifest over time. Just as one plans to build a house with a blueprint, SEO involves strategic planning and consistent execution. Answering questions in the form of web links or podcast episodes serves as a long-term investment. The way you answer one question can lead to several more, creating a continuous flow of engagement and discovery. By actively creating content now, businesses are building an online presence that will continually attract users in the "time still to come," ensuring sustained growth and visibility.8. What essential steps should a business take to start or improve its SEO strategy, especially when seeking professional help?To effectively start or improve an SEO strategy, especially when seeking professional help, a business should take several essential steps:Establish a Foundational Online Presence: The absolute first step is to have a website, or at minimum, a domain name. A website acts as the "anchor" for your business online. Without one, you lack a central hub for discoverability and tracking.Connect to Google Search Console: This is non-negotiable. Google Search Console is the "internet service provider of Google" and allows you to track critical data like impressions, clicks, and positions, which are vital for understanding and proving SEO effectiveness.Define Goals and Strategy: Before engaging with an expert, have a clear understanding of your business goals. If you don't have an SEO strategy, bring your business plan, and a professional can help build one from there. This includes understanding who you are talking to, who you are serving, and why you are showing up.Understand Investment Levels: Be prepared for an investment. While specific figures are mentioned (starting around *$1,500/quarter*), the key is to recognize that SEO is a continuous investment, not a one-time expense, and it offers long-term gains.Prioritize Content Creation for Search Engines (and then humans): As advised, "write everything for search engines, not for you." Focus on creating content that aligns with how algorithms discover and present information. This indirectly means writing for humans as well, as search engines aim to serve relevant and valuable content to users.Embrace Multi-Platform Content: Create diverse content forms (blogs, podcasts, videos, social media posts) that answer common questions people are asking. Distribute this content across relevant platforms, ensuring interconnections (e.g., website links in podcast show notes).Be Intentional and Consistent: SEO requires active, consistent effort. Dedicate time weekly (e.g., 45 minutes a day for 45 days) or invest in professional management to consistently update and optimize your online presence. This consistency builds authority and ensures you're actively engaging with algorithms.Prepare for a Consultation: When booking a call with an SEO expert, be ready to discuss your website, business plan, and specific goals. Professionals will often audit your website, provide insights via Loom videos, and offer structured plans (quarterly, biannually, or annually) with clear communication (e.g., weekly recorded calls).Digital Marketing SEO Resources:>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-ike)

We Don't PLAY

Play Episode Listen Later Sep 6, 2025 34:19


What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Muckrake Political Podcast
The Death of Expertise, Long Live Disease

The Muckrake Political Podcast

Play Episode Listen Later Sep 5, 2025 13:52


This is a preview of the Weekender. Get full access to the entire episode on our Patreon: http://patreon.com/muckrakepodcast Co-hosts Nick Hauselman and Jared Yates Sexton unpack a wild week: The Epstein survivors speak and the right tries to launder Trump's proximity. RFK Jr. does the “don't trust experts” routine, while Florida moves to end school vaccine mandates. The U.S. blows up a Venezuelan boat with 11 people on board, insisting they were drug smugglers with no evidence. They talk about how manufactured uncertainty keeps power unaccountable, why shredding public health is the point, and what it means when even Rand Paul sounds like due process. Plus: Oasis in Chicago, beer showers, and why Jaws in IMAX still rips. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA
Adam Witty on The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego

The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Play Episode Listen Later Sep 5, 2025 44:20


In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:Why authority—not just advertising—is the ultimate differentiator in crowded marketsHow publishing a book or creating thought leadership content positions you as the go-to expert in your communityThe step-by-step process of building credibility and influence that attracts patients, opportunities, and partnershipsLessons from working with thousands of entrepreneurs, doctors, and business leaders worldwideThe mindset shift required to move from being “just another provider” to a recognized authority in your fieldWhether you're looking to elevate your brand, attract higher-quality patients, or future-proof your career with lasting credibility, this episode is full of practical strategies you can put into action.Resources Mentioned in This EpisodeBooks & Concepts:The Authority Advantage by Adam Witty and Rusty Shelton – A primer for how to earn trust and become a thought leader.Authority Marketing by Adam Witty and Rusty Shelton – A framework for positioning yourself as a recognized expert.Lead the Field by Earl Nightingale – A classic on personal development and leadership.Influence by Robert Cialdini – Insights into persuasion and the psychology of trust.The Business of Expertise by David C. Baker – How to leverage specialized knowledge to build authority and attract clients.The E-Myth Revisited by Michael Gerber – A guide to building systems and escaping the trap of working only in your business.Organizations & Projects:Advantage Media – The publishing company Adam founded to help experts become authors.Forbes Books – A publishing partnership platform for business leaders seeking visibility and credibility.Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com

Hey Docs!
Unlocking the Secrets of Orthodontic Marketing with Brain Bytes

Hey Docs!

Play Episode Listen Later Sep 4, 2025 43:32


"You have to win on Google first." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill and Savvy explore the intricacies of orthodontic marketing, emphasizing the importance of building a strong brand foundation, leveraging online reviews, and utilizing social media effectively. Savvy shares insights on the evolving landscape of marketing, including the significance of “EEAT” (Experience, Expertise, Authority, Trust) in content creation and the necessity of authenticity in video marketing. The discussion also highlights the role of technology in enhancing marketing strategies and the importance of continuous growth in business. Connect With Our Guest Brain Bytes - https://www.brainbytescreative.com/ Takeaways Building a strong brand foundation is crucial for orthodontic practices.Marketing strategies should evolve with the practice's growth and authenticity.Online reviews significantly impact patient trust and practice visibility.EEAT (Experience, Expertise, Authority, Trust) is essential for effective online marketing and SEO.Video content is key for social media engagement and reach.Practices should focus on creating a positive customer experience to drive reviews.Technology can streamline marketing efforts and improve lead management.Authenticity in marketing helps build trust with potential patients.Continuous growth is necessary for long-term success in business.Chapters 00:00 From Film to Orthodontic Marketing: A Unique Journey03:12 Building a Strong Marketing Foundation for Orthodontic Practices05:57 Understanding Brand Tiers in Orthodontics09:08 The Importance of Authenticity in Branding11:59 The Role of Online Reviews in Marketing Strategy15:00 The Impact of Reviews on Consumer Trust and SEO17:59 EEAT: The New SEO Paradigm for Orthodontists23:18 The Importance of Authenticity in Marketing27:13 Harnessing Social Media for Patient Engagement34:01 Building a Smart Tech Stack for Practices41:33 Speed Round Insights and Final Thoughts  Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben
195 LinkedIn Content: So wirst du mit eigenen Beiträgen sichtbar

Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben

Play Episode Listen Later Sep 4, 2025 35:34


Du willst auf LinkedIn endlich sichtbar werden, aber du weißt nicht, was du posten sollst? Dann ist diese Folge für dich. In dieser Episode von Be your Brand, deinem Podcast rund um Personal Branding, zeige ich dir, wie du mit eigenen Inhalten auf LinkedIn durchstartest. Egal ob du gerade erst beginnst oder neue Impulse brauchst.

The Restoration & Remediation Ask the Expert Podcasts
Beyond the Box: Contents Restoration with Strategy, Empathy and Expertise

The Restoration & Remediation Ask the Expert Podcasts

Play Episode Listen Later Sep 4, 2025 16:10


Jessica Loveless of SERPVRO shares her insights on contents restoration, from estimating and packouts to fire damage and beyond.

La Cohorte, le podcast qui rapproche les freelances
MM spéciale – Les nouveautés de la rentrée | freelance, prospection, expertise

La Cohorte, le podcast qui rapproche les freelances

Play Episode Listen Later Sep 3, 2025 15:59


Mon tourbillon, j'ai le cerveau en ÉBULLITION.  Magie des vacances : j'ai accumulé un max d'énergie. Et c'est top car j'ai plein d'idées et de projets pour faire évoluer La Cohorte (et, j'espère, continuer à faire frétiller tes

#arthistoCast – der Podcast zur Digitalen Kunstgeschichte
Folge 24: Zwischen Daten- und Denkmodellen – Berufsfelder der Kunstgeschichte im Wandel

#arthistoCast – der Podcast zur Digitalen Kunstgeschichte

Play Episode Listen Later Sep 3, 2025 88:55


In dieser Folge steht die Frage im Zentrum, wie sich Berufsfelder für Kunsthistoriker*innen im Zuge der Digitalisierung verändern. Gemeinsam mit Gudrun Knaus, Maximilian Westphal und Thorsten Wübbena diskutiert Jacqueline Klusik-Eckert über Karrierewege, Kompetenzprofile und strukturelle Herausforderungen in einem Feld, das sich zunehmend zwischen fachlicher Spezialisierung und digitalen Transformationsprozessen positioniert.Ausgangspunkt ist die oft wiederholte Annahme, digitale Kompetenzen eröffneten bessere Chancen auf dem Arbeitsmarkt – doch gilt das auch für die Kunstgeschichte? Während viele kunsthistorische Studiengänge digitale Inhalte nach wie vor randständig behandeln, entwickeln sich jenseits des klassischen Faches neue Tätigkeitsfelder: in Forschungsinfrastrukturen, im digitalen Sammlungsmanagement oder in datengetriebenen Analysekontexten werden Mitarbeiter*innen mit digitalen Kompetenzen UND kunsthistorischen Domänenwissen gesucht. Die Gesprächspartner*innen geben Einblick in ihre individuellen Berufswege und reflektieren, welche Fähigkeiten in ihren jeweiligen Kontexten heute unverzichtbar sind.Dabei wird deutlich, dass sich nicht nur Jobprofile, sondern auch Arbeitskulturen verändern: Weg vom Einzelarbeitsplatz, hin zu vernetzten, interdisziplinären Teamstrukturen. Übersetzung, Vermittlung und eine hohe Anschlussfähigkeit an andere Disziplinen werden als Schlüsselkompetenzen benannt. Deutlich wird zudem, dass „Digitalität“ nicht als bloßes Toolset verstanden werden kann, sondern auch eine veränderte Denkweise erfordert – mit Auswirkungen auf Forschung, Lehre und institutionelle Praxis.Das Gespräch skizziert die aktuelle Lage zwischen Wunsch und Wirklichkeit: Zwischen diffusen Förderlogiken, unklaren Anerkennungsstrukturen und dem Ringen um Sichtbarkeit sowohl digitaler als auch kunsthistorischer Expertise stellt sich die Frage, wie nachhaltig neue digitale Berufsbilder tatsächlich etabliert sind. Damit verbunden ist auch ein Plädoyer für mehr Offenheit im Fach – nicht nur gegenüber digitalen Methoden, sondern auch gegenüber vielfältigen Berufsrealitäten, die sich jenseits des klassischen akademischen Pfads bewegen.Dr. Gudrun Knaus ist Wissenschaftlerin am Deutschen Dokumenationszentrum für Kunstgeschichte – Bildarchiv Foto Marburg, Freiberufliche Beraterin im Bereich Digitales Sammlungsmanagement und Projektkoordinatorn Graphikportal.Maximilian Westphal war Projektleiter Digitale Kultur MFG Medien- und Filmgesellschaft Baden Württemberg und ist ab September im LVR Industriemuseum Oberhausen, Wissenschaftlicher Referent Digitales MuseumThorsten Wübbena ist Leiter des DH Lab und des Arbeitsbereichs Digitalität der Historischen Forschung am Leibniz-Institut für Europäische Geschichte (Mainz).Alle Folgen des Podcasts werden bei heidICON mit Metadaten und persistentem Identifier gespeichert. Die Folgen haben die Creative-Commons-Lizenz CC BY 4.0 und können heruntergeladen werden. Du findest sie unter https://doi.org/10.11588/heidicon/1738702Bei Fragen, Anregungen, Kritik und gerne auch Lob kannst du uns gerne per Mail kontaktieren unter podcast@digitale-kunstgeschichte.de

Quilting on the Side
Put Your Expertise in Print: Self-Publishing for Creative Entrepreneurs

Quilting on the Side

Play Episode Listen Later Sep 2, 2025 52:33


Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss the journey of self-publishing, particularly in the quilting community. They share their personal experiences, reflection questions for aspiring authors, and the realities of the publishing process, including financial aspects and marketing strategies. Tori introduces the Self-Publishing Incubator, a program designed to support individuals in their publishing journey with a team of experts.Want to join the Self-Publishing Incubator? CLICK HERE!Key Takeaways:Self-publishing can be a fulfilling dream for many.Reflection questions can help determine if writing a book is right for you.Identifying your expertise is crucial for writing a book.Passion and curiosity can drive your writing topics.People often seek advice from you based on your skills.Self-publishing allows for creative control over your content.Financial realities of publishing can be challenging but manageable.The publishing process requires careful planning and documentation.Low-content books can be a viable publishing option.Support systems like the Self-Publishing Incubator can facilitate the publishing journey.Chapters00:00 The Journey of Self-Publishing14:28 Deciding Between Fiction and Non-Fiction25:00 The Self-Publishing Experience28:42 The Journey of Self-Publishing33:01 Understanding Book Pricing and Profitability35:35 The Importance of Quality in Publishing40:02 The Role of Editors in the Publishing Process44:06 Exploring Low Content Publishing48:56 Launching the Self-Publishing IncubatorWant to Support the Podcast and Unlock Exclusive Perks and Content?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?

The Grading Podcast
112 - Squaring the Circle: Excellence vs Expertise with Jeff Anderson

The Grading Podcast

Play Episode Listen Later Sep 2, 2025 68:24 Transcription Available


In this episode, Sharona and Boz welcome Jeff Anderson back to the pod to talk about power, excellence, expertise, and how to work within grading structures that we are no longer comfortable with. This fascinating conversation touches on everything from analyzing the existing power structures within education and how our individual grading policies uphold or challenge those power structures to the difference between excellence and expertise. We discuss what we actually want our students to learn and know in our classes. LinksPlease note - any books linked here are likely Amazon Associates links. Clicking on them and purchasing through them helps support the show. Thanks for your support!The Landmark ForumCapital in the 21st Century, by Thomas PikettyResourcesThe Center for Grading Reform - seeking to advance education in the United States by supporting effective grading reform at all levels through conferences, educational workshops, professional development, research and scholarship, influencing public policy, and community building.The Grading Conference - an annual, online conference exploring Alternative Grading in Higher Education & K-12.Some great resources to educate yourself about Alternative Grading:The Grading for Growth BlogThe Grading ConferenceThe Intentional Academia BlogRecommended Books on Alternative Grading:Grading for Growth, by Robert Talbert and David ClarkSpecifications Grading, by Linda NilsenUndoing the Grade, by Jesse StommelFollow us on Bluesky, Facebook and Instagram - @thegradingpod. To leave us a comment, please go to our website: www.thegradingpod.com and leave a comment on this episode's page.If you would like to be considered to be a guest on this show, please reach out using the Contact Us form on our website, www.thegradingpod.com.All content of this podcast and website are solely the opinions of the hosts and guests and do not necessarily represent the views of California State University Los

365 Driven
New Media Expertise - with Jeremy Ryan Slate - EP 414

365 Driven

Play Episode Listen Later Sep 1, 2025 56:27


Jeremy Ryan Slate is a seasoned podcaster who brings his unique perspective on the transformative power of podcasts. Jeremy shares his journey from entrepreneurship to a newfound passion for the Roman Empire, illustrating the importance of authenticity and adaptability in today's rapidly evolving media landscape. With humor and insight, Jeremy and Tony discuss how podcasts can shape public discourse and personal branding. This conversation explores the pitfalls of chasing fleeting internet trends and the significance of aligning business pursuits with long-term goals and personal purpose. Through personal anecdotes, Jeremy and Tony emphasize the value of mastering one's craft, establishing a consistent track record, and building credibility in an ever-changing entrepreneurial world. They also delve into the concept of identifying a "through line" in one's actions to discover deeper passions and skills that connect various endeavors, enhancing meaningful contributions to society. With strategic insights, this episode uncovers how to maximize core messages in content creation and marketing without losing brand identity. From leveraging trending topics to visual storytelling on social media, Jeremy and Tony share real-world examples and successful media pitches that highlight the importance of clarity and authenticity.  Key highlights: Business Evolution in New Media Adaptability and Long-Term Business Success Identifying Through-Lines for Long-Term Success Deciding on Business Information Consumption Mastering Boring Business for Success Maximizing Core Message in Communication Strategic Content Creation and Tactful Marketing Connect with Jeremy Ryan Slate: Website: jeremyryanslate.com Instagram: @jeremyryanslate Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Breathe Pictures Photography Podcast: Documentaries and Interviews

REFLECTIONS is a short-form feature within The Photowalk podcast, offering thoughtful observations on a creative life and the themes that we often discuss on Fridays, including perfectionism, impostor syndrome, comparison, confidence, and more. It's a pause at the start of the week to recalibrate, recorded in the studio between the walks. Each Monday, you'll find Reflections on The Photowalk podcast feed, providing a creative reset to start the week. From Tuesday to Friday, it continues exclusively on our member-supported channel, The Extra Mile, for those who walk a little further with us. Today, expertise. Has it replaced good 'ole-fashioned expertise? My sincere thanks to Arthelper, who sponsor this show, plus our Extra Milers, without whom we wouldn't be walking each week. WHY: A Sketchbook of Life is available here.

The PhD Life Coach
4.01 How to use your existing expertise when you feel like an imposter

The PhD Life Coach

Play Episode Listen Later Sep 1, 2025 22:42 Transcription Available


Send Vikki any questions you'd like answered on the show!Feeling like you know absolutely nothing is perhaps the worst part of doing a PhD. You know you need to become an expert but often you feel like a complete imposter. One great strategy is to identify areas of your life where you DO feel more competent or confident and consider how to transfer that learning to your PhD. This could be a past or current career or even hobbies and life experiences that you often overlook. In this episode, I'll talk about why this is so helpful and how to use your expertise to make your PhD progress more easily. If you found this episode useful, you might like this one on how to overcome imposter syndrome. ****I'm Dr Vikki Wright, ex-Professor and certified life coach and I help everyone from PhD students to full Professors to get a bit less overwhelmed and thrive in academia. Please make sure you subscribe, and I would love it if you could find time to rate, review and tell your friends! You can send them this universal link that will work whatever the podcast app they use. http://pod.link/1650551306?i=1000695434464 I also host a free online community for academics at every level. You can sign up on my website, The PhD Life Coach. com - you'll receive regular emails with helpful tips and access to free online group coaching every single month! Come join and get the support you need.

Ecommerce Coffee Break with Claus Lauter
11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Aug 31, 2025 31:14 Transcription Available


In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode:  Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

The Weekend
The War Against Expertise

The Weekend

Play Episode Listen Later Aug 30, 2025 41:03


August 30, 2025; 7am: CDC Director Susan Monarez was fired after refusing to resign.  Her attorneys said the firing came after she refused to rubber-stamp unscientific, reckless directives in line with HHS Secretary Robert F. Kennedy Jr. In response, top officials at the agency quit, and hundreds of staffers staged a clap out in support. Plus, Federal Reserve Board Governor Lisa Cook has sued the Trump administration over their attempt to oust her. In an emergency hearing, the judge expressed concern over Trump's comments about securing a majority on the board. Neera Tanden and George Conway join “The Weekend” to discuss how this could impact everything from your finances to your physical health.For more, follow us on social media:Bluesky: @theweekendmsnbc.bsky.socialInstagram: @theweekendmsnbcTikTok: @theweekendmsnbcTo listen to this show and other MSNBC podcasts without ads, sign up for MSNBC Premium on Apple Podcasts.

Lifting the Lifters
The Benefits of Having a Coach

Lifting the Lifters

Play Episode Listen Later Aug 29, 2025 15:00


Have you ever wondered what it would be like to have a life coach? Maybe you've had goals or dreams that you just haven't been able to reach on your own. In this episode, I share why having a coach, advisor, or mentor can make all the difference. I talk about my own experience while finishing my bachelor's degree—and how having a mentor helped me accomplish my goal so much faster than I ever could have by myself! Together, we'll walk through four powerful reasons why coaching works: A safe place to talk. A coach gives you space to express yourself without judgment. Because they're not as emotionally tied to you as a family member or close friend, they can offer a fresh perspective. Expertise you can trust. A coach brings knowledge, tools, and ideas from their field of experience that you may not get anywhere else. Accountability that sticks. This one is huge! I'll be the first to admit—I struggle to stay committed to myself, but when someone else is checking in, I show up. A coach helps you set goals and stay committed to following through. The nudge you need. A coach pushes you forward when you might stall on your own, helping you reach your desires more quickly and effectively. Listen in to discover why coaching is so powerful. Whether you decide to work with me or another coach, having that kind of mentor, advisor, and cheerleader in your corner might be exactly what you need to accomplish your goals.  

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker

In dieser besonderen Folge von „Ehrlich Gesagt“ spreche ich mit Doris Praher über das, was erfolgreiche Social Media Arbeit für Beratung & Coaching Professionals wirklich ausmacht: Ehrlichkeit, Authentizität und eine klare Positionierung! Zu Gast habe ich dafür Doris Praher (https://www.doris-praher.com/) Warum der Weg von der Angestellten zur erfolgreichen Unternehmerin so viel mehr braucht als nur Expertise und wie du als Coach oder Berater*in ins Handeln kommst, ohne dich zu verzetteln! Wie du echte Werte, klare Botschaften und deine eigene Geschichte gezielt in den Vordergrund stellst, um auf LinkedIn, Instagram oder im Podcast nachhaltiges Vertrauen aufzubauen – statt nur ins „Sichtbarkeits-Hamsterrad“ zu geraten. Doris verrät, wie sie sich durch smarte Planung und radikale Ehrlichkeit Freiräume schafft, die zu mehr Kreativität, Inspiration und Business-Glück führen. Für alle, die ortsunabhängig und flexibel arbeiten wollen – ohne sich selbst zu verlieren! ____ 5 Tage Podcast Challenge: Podcast starten, ohne Technikfrust & Perfektionsdruck – in 5 Tagen https://myablefy.com/s/theangryteddy/podcast-challenge BIST DU BEREIT FÜR DEINEN PODCAST? Mach den Selbsttest - in 5 Minuten weißt du mehr https://share.teddy.click/podcasttest DU SPIELST MIT DEM GEDANKEN EINEN BUSINESS PODCAST ZU STARTEN? Ich podcaste seit 2006 und führe seit 2010 den ältesten Social Media Marketing Podcast in Österreich und berate seit Jahren Unternehmen beim Aufbau derer Podcasts. Ich habe vieles richtig gemacht und Fehler am eigenen Leib erlebt. Das kann dir eine Abkürzung sein. Lass uns einfach unverbindlich reden: https://termin.theangryteddy.at/ WOLLEN WIR UNS VERNETZEN? Ich freue mich über deine Anfrage:

Inside the Castle
Inside the Castle - Ep. 166 "Stone by Stone" Series - Frannie Bui - National Hurricane Program Manager

Inside the Castle

Play Episode Listen Later Aug 29, 2025 13:03


In this second episode of “Stone by Stone,” a new “Inside the Castle” podcast series, we talk with Frannie Bui, the National Hurricane Program Manager for the National Planning Center of Expertise for Coastal Storm Risk Management, which is located in the Corps' Baltimore District. Listen as Bui discusses hurricanes preparedness, the National Hurricane Program and the 20th anniversary of Hurricane Katrina. The National Hurricane Program is a federal interagency partnership between the Corps, the Federal Emergency Management Agency, and the National Oceanic and Atmospheric Administration. The program provides tools and resources to plan, prepare for and manage risk against hurricanes, delivers comprehensive hurricane evacuation training and technical support to partners and provides real-time information and guidance to state and local emergency managers in support of their hurricane evacuation decisions during hurricane approach. The “Stone by Stone” series is bite size in scope, providing listeners with a shorter, focused update on critical U.S. Army Corps of Engineers-related issues impacting our nation. The “Inside the Castle” podcast goes behind castle doors to have real conversations with real people about solving the nation's toughest challenges.

TECHtonic: Trends in Technology and Services
109. The Future Belongs to Adaptive Expertise

TECHtonic: Trends in Technology and Services

Play Episode Listen Later Aug 29, 2025 38:10


As AI transforms how knowledge workers operate, the challenge isn't just adopting new tools—it's rethinking how we learn, adapt, and thrive. In this episode of TECHtonic, TSIA's Thomas Lah sits down with Dr. Chris Dede, Senior Research Fellow at the Harvard Graduate School of Education. Together, they explore the profound shifts AI brings to workplace learning, from immersive simulations that measure real-world skills to the importance of adaptive expertise and unlearning outdated mental models. Chris shares insights from decades of research on technology-enabled learning, highlighting why companies rank so low in workforce reskilling, what exemplars are doing differently, and how organizations can avoid “shiny object syndrome” when embracing AI. If you're a leader navigating the future of work, or a professional rethinking your own skills, this conversation offers essential guidance for succeeding in an AI-enabled world.

VinePair Podcast
Wine Needs Expertise, Not Snobs

VinePair Podcast

Play Episode Listen Later Aug 28, 2025 30:04


Adam, Joanna, and Zach react to a recent Substack post from wine influencer Pilar Brito about the need to tell people that mass market wine is bad. While there's certainly some folks who might respond positively to being told that the wine they like to drink apparently actually sucks, most consumers are likely to be turned off from the category if wine's already entrenched reputation for snobbery and elitism is reinforced right in their face. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is reading: Before Espresso Martinis, Pousse Cafés Dominated After-Dinner DrinkingJoanna is reading: The Definitive Ranking of Bar GamesAdam is reading: The 25 Best Orange Wines for 2025Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

The Senior Care Industry Netcast w/  Valerie V RN BSN & Dawn Fiala
Beyond the Tumble: Building Your Agency Through Fall Prevention Expertise

The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala

Play Episode Listen Later Aug 28, 2025 49:36 Transcription Available


Send us a textWhen an elderly person falls, it often triggers a devastating cascade that extends far beyond physical injury. The statistics are alarming—one in four adults over 65 falls each year, with falls being the leading cause of emergency room visits and hospitalizations. For home care agencies, this represents both a critical mission and an exceptional growth opportunity.Our latest Mastery Circle delves into comprehensive fall prevention strategies that position your agency as a proactive safety partner rather than just a care provider. We explore how implementing these approaches creates a powerful win-win: seniors stay safer in their homes while agencies build stronger referral relationships, particularly with hospitals and rehabilitation facilities eager to reduce readmissions.The episode covers practical tools for success, including proper caregiver training techniques, home safety assessment protocols, and effective marketing strategies tailored for Fall Prevention Month. Our experts share insights on equipping caregivers with essential skills like transfer techniques, environmental hazard identification, and proper response when falls occur. You'll learn how offering complimentary safety assessments can get your foot in the door with potential clients who might not yet need full-time care.We also address the profound psychological impact falls have on seniors—creating fear, reduced activity, isolation, and often depression—and how your caregivers can provide the confidence and support seniors need to maintain independence. The discussion includes creative marketing approaches like partnering with physical therapists, hosting community workshops, and using seasonal leave-behinds that highlight your expertise.Ready to transform your approach to fall prevention while growing your agency? Download our exclusive assessment forms, marketing templates, and seasonal materials to implement these strategies immediately. Your commitment to keeping seniors safe doesn't just prevent falls—it builds trust, extends client retention, and differentiates your agency in a competitive market.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Entrepreneurs on Fire
From Naval Officer to Skincare Founder: Building From Scratch with Zero Industry Experience with Sean Finney

Entrepreneurs on Fire

Play Episode Listen Later Aug 27, 2025 26:13


Sean Finney is a Navy vet, Naval Academy and UT MBA grad, and former Tesla leader, now building Tano Skincare - a clean brand rooted in science, storytelling, and banana sap. Top 3 Value Bombs 1. Expertise is overrated. Not knowing the 'right' way can lead to more innovation and better outcomes. 2. Being an outsider is a superpower, it gives you the freedom to ask “stupid” questions and avoid bias. 3. Authenticity is the new currency. In a polished world, real human connection wins hearts and builds trust. Check out their website. Restore, Rejuvenate, and Strengthen skin with banana sap - Tano Skincare Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com.

Optimal Living Daily
3717: Forming New Habits: Train to be an Amateur, Not an Expert by Nir Eyal and Charles Wang on Personal Growth

Optimal Living Daily

Play Episode Listen Later Aug 27, 2025 9:16


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3717: Nir Eyal and Charles Wang explore the surprising value of embracing the mindset of an amateur rather than striving for rigid expertise. By focusing on curiosity, experimentation, and playfulness, we stay adaptable, avoid burnout, and discover deeper joy in learning. This approach invites growth by valuing exploration over perfection. Read along with the original article(s) here: https://www.nirandfar.com/train-to-be-amateur-not-expert/ Quotes to ponder: "An amateur is someone who does something because they love it." "Experts often feel the need to defend their knowledge and authority, while amateurs are open to questioning and rethinking what they know." "When we give ourselves permission to be amateurs, we free ourselves to learn without fear of failure." Episode references: Peak: Secrets from the New Science of Expertise: https://www.amazon.com/Peak-Secrets-New-Science-Expertise/dp/0544947223 Zen Mind, Beginner's Mind: https://www.amazon.com/Zen-Mind-Beginners-Informal-Meditation/dp/1590308492 So Good They Can't Ignore You: https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124 Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Media Decoded
Why You're Still a “Hidden Gem”—And How to Finally Get PAID for Your Expertise w/ Jodi-Kay Edwards

Social Media Decoded

Play Episode Listen Later Aug 27, 2025 24:55


In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What You'll Learn The “alignment over hustle” method to grow without burning out How to clarify your message, niche positioning, and brand promise A step-by-step plan to go from hidden gem to paid + booked Authority content that attracts ideal clients (and what to stop posting) Pricing and offer tips to charge your worth (and stick to it) The visibility routine: confidence, consistency, and conversion Guest Resources Website: jodikayedwards.com Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand Instagram: @jodikayedwards Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Coaches, service providers, and creators who know they're great at what they do but aren't being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients. personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,

Linking in with Louise
From Italy to London: Building a 9-Person SEO Agency While Raising Teenagers with Sylvia del Corso

Linking in with Louise

Play Episode Listen Later Aug 27, 2025 23:55


Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking opportunities at industry events to build thought leadership Use LinkedIn authentically - share real moments and insights rather than overly polished content For Work-Life Balance: Build flexibility into your team structure for parents Accept that entrepreneurship is all-consuming but can be incredibly rewarding Don't try to be perfect at everything - focus on what matters most Resources Mentioned Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars YouTube Channel: Recorded training webinars and SEO tutorials MadFest: Industry event where Sylvia overcame her public speaking fears Independent Doctors Federation: Partnership for medical industry events Connect with Sylvia Website: Pink SEO (pinkseom.com) LinkedIn: Search for Sylvia del Corso Location: West London, UK Quote of the Episode "Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI." Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

PROCESS THIS, Podcast by IAHCSMM
Process This! Episode 133: Cybersecurity Concerns in Healthcare

PROCESS THIS, Podcast by IAHCSMM

Play Episode Listen Later Aug 27, 2025


Like every business, healthcare systems are vulnerable to cyberattack in all of its many forms. For those in healthcare, however, the security of the information we access has special significance. Healthcare systems keep detailed records of patients' medical diagnoses, test results, payment methods and insurance providers. Information of this nature falling into the wrong hands can have lasting detrimental effects on our facilities and the people we serve. In Sterile Processing, we are primarily concerned with protecting our patients against infection, but we must also be vigilant in safeguarding their protected health information. In episode 133, host Casey Czarnowski speaks with John Kampas, CEO of EMPIST, an IT services and security company. Kampas reviews current and emerging types of cyberattacks, especially those specific to healthcare. He discusses the dark web and how bad actors (criminals) use AI and deepfake technology. Kampas also describes common gaps in healthcare systems and provides strategies facilities can use to improve their cybersecurity and protect business records and patient privacy. Our Guest: John Kampas, Founder and CEO, EMPIST John Kampas is the Founder & CEO of EMPIST, a renowned provider of managed IT services, cybersecurity, cloud solutions, and website design & development. After earning his degree in Management Information Systems from Loyola University Chicago, Kampas founded EMPIST (formerly Digerati Group) in 2000. Under his leadership, the company has expanded and earned numerous accolades, including being named one of Channel Futures' top 501 Managed Service Providers, recognized by CRN as a top 100 Cybersecurity firm, and honored by Expertise as one of Chicago's Top 20 Best Managed Service Providers. With 25 years of proven success, EMPIST continues to deliver innovative technology solutions to organizations worldwide, driving growth and success through cutting-edge technology and exceptional service. Earn CE Now

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY
3717: Forming New Habits: Train to be an Amateur, Not an Expert by Nir Eyal and Charles Wang on Personal Growth

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Aug 27, 2025 9:16


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3717: Nir Eyal and Charles Wang explore the surprising value of embracing the mindset of an amateur rather than striving for rigid expertise. By focusing on curiosity, experimentation, and playfulness, we stay adaptable, avoid burnout, and discover deeper joy in learning. This approach invites growth by valuing exploration over perfection. Read along with the original article(s) here: https://www.nirandfar.com/train-to-be-amateur-not-expert/ Quotes to ponder: "An amateur is someone who does something because they love it." "Experts often feel the need to defend their knowledge and authority, while amateurs are open to questioning and rethinking what they know." "When we give ourselves permission to be amateurs, we free ourselves to learn without fear of failure." Episode references: Peak: Secrets from the New Science of Expertise: https://www.amazon.com/Peak-Secrets-New-Science-Expertise/dp/0544947223 Zen Mind, Beginner's Mind: https://www.amazon.com/Zen-Mind-Beginners-Informal-Meditation/dp/1590308492 So Good They Can't Ignore You: https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Casual Cattle Conversations Podcast
Strategies to Improve Pregnancy Rates in Cow Herd

The Casual Cattle Conversations Podcast

Play Episode Listen Later Aug 25, 2025 27:27


Join Shaye Wanner on the Casual Cattle Conversations podcast as she delves into the intricacies of improving pregnancy rates in cattle with expert Lacey Quail. Discover practical strategies and insights to enhance reproductive efficiency in your beef cow herd.   Timestamps: 00:00 - Introduction by Shaye Wanner 01:15 - Meet Lacey Quail: Background and Expertise 03:45 - Understanding Conception vs. Pregnancy Rates 07:30 - Industry Standards and Expectations 10:00 - Troubleshooting Low Pregnancy Rates 15:20 - Importance of Herd Records 18:45 - Missed Opportunities in Reproductive Management 22:00 - Observing Breeding Behavior 25:00 - Final Thoughts and Resources   Hashtags: #CattleRanching #ReproductiveEfficiency #LivestockManagement   Resources: SenseHub Vence: https://bit.ly/4kfWrCG Rising Ranchers Facebook Group: https://www.facebook.com/share/g/19PZX3xByi/ Don't forget to leave a rating or review and share this episode with fellow ranchers who might find it valuable. Happy ranching!

Data Driven
Dr Ido Zamberg on The Role of AI in Modern Healthcare Delivery From Databases to Defibrillators

Data Driven

Play Episode Listen Later Aug 25, 2025 52:20


Welcome to another episode of Data Driven! Today, hosts Frank La Vigne and Andy Leonard, are joined by Dr. Ido Zamberg—a rare breed who's equally comfortable rebooting servers and saving lives. Dr. Zamberg is a physician, software engineer, chief medical officer at C8 Health, and a true innovator at the intersection of medicine and technology. In this episode, we dive into his unique journey from startups and coding to the operating room, exploring how his hands-on technical expertise is helping frontline clinicians access real-time, AI-powered decision support.Expect fascinating insights into the evolution of healthcare technology, the challenges (and rewards) of bridging vastly different worlds, and why seamless access to best practices at the point of care can be truly lifesaving. Dr. Zamberg shares anecdotes from his career, reflects on the importance of context-driven solutions, and offers a behind-the-scenes look at making clinical workflows smarter, faster, and safer with modern AI. So if you're curious about how SQL queries meet scalpel skills, this is an episode you won't want to miss!Time Stamps00:00 From Software Engineer to Physician-Entrepreneur06:04 "From Tech to Medicine: A Journey"07:43 Tech-Medicine Integration Challenges12:55 Diverse Medical Experience Overview14:49 "Healthcare Solutions Over Tech Focus"18:41 Hospital Best Practices Standardization20:46 Streamlined Clinician Information Platform23:59 Solving Healthcare Inefficiencies29:22 Understanding the Challenges of Tough Jobs30:11 Practice Grace Over Wealth33:59 Healthcare Platform for Providers39:11 Generative AI in Clinical Queries42:16 Value of Expertise in Problem-Solving43:48 Praising Expert in AI Medicine47:50 AI Revolutionizing Healthcare Information51:27 Data, Coffee, and Code Insights

7-Figure Educator
77: The $500K Plan: Monetizing Your Expertise in Education w/ Sarah Thomas

7-Figure Educator

Play Episode Listen Later Aug 25, 2025 44:31


What does it take to go from teacher to CEO and build a thriving $500K business? In this inspiring episode of the 7 Figure Educator Podcast, Dr. Erica Jordan-Thomas sits down with Dr. Sarah Thomas, CEO of EduMatch, to explore the mindset shifts, strategic pivots, and unwavering belief it takes to achieve massive business growth. Together, they dive into the challenges of entrepreneurship, from finding balance as a parent and professional to navigating the complexities of scaling a business while staying true to your mission. Dr. Sarah shares her journey from educator to building a global community of leaders, revealing how she learned to bet on herself, leverage her expertise, and invest in growth to create sustainable success. This episode is packed with actionable insights, empowering you to align your business goals, overcome obstacles, and unlock new levels of revenue while staying connected to your purpose. **KEY POINTS:** - **Mindset Shifts for Success:** Learn how to embrace your vision and align it with your goals, even when challenges arise. - **Bet on Yourself:** Dr. Sarah's story highlights the power of trusting your instincts and stepping into entrepreneurship with confidence. - **Building Community:** Explore the importance of creating a network that supports and amplifies your mission. - **Investing in Growth:** Hear how strategic decisions and refining offers can create a pathway to sustainable revenue. - **Unwavering Belief in Your Vision:** Discover how staying committed to your purpose can guide you through uncertainty and lead to transformative success. - **Overcoming Challenges:** Tips on balancing competing priorities, leveraging existing resources, and focusing your energy on what matters most. **Quote of the Episode:** "You have the juiciest visions, but sometimes it's about tightening the alignment to make it all come together." – Dr. Erica Jordan-Thomas If you're ready to take your business to the next level, this episode is your blueprint for turning vision into action. Subscribe, like, and share this video with fellow educators and entrepreneurs who are ready to transform their brilliance into a thriving business. Together, we rise!

Stay Forever
Die Welt von Die Simpsons

Stay Forever

Play Episode Listen Later Aug 24, 2025 172:57 Transcription Available


Was ist "Die Welt von …?" Wenn wir über Video- und Computerspiele sprechen, die entweder elaborat ausgestaltete eigene Welten mit Hintergrundgeschichten haben oder über solche, die ihre Welt aus Literatur, Rollenspiel oder Film borgen, nehmen wir uns zuweilen die Zeit und sprechen ausführlicher über Lore jener Welten als das in den regulären Folgen möglich wäre. Im Format Die Welt von… erforschen Rahel Schmitz und Mháire Stritter die Legenden, die Geografie, die Geschichte, die Politik von diesen fiktiven Welten. Rahel und Mháire holen sich dabei von Fall zu Fall ergänzende Expertise von ausgewiesenen Kennern und Kennerinnen der jeweiligen Welt. Diesmal kommt im Podcast neben den Sprecherinnen auch der Paul Schmidt zum Einsatz, der ist im Hauptberuf Grafiker und Webentwickler von Stay Forever, aber auch ein ausgewiesener Simpsons-Kenner. Worum geht's: Die Zeichentrickserie Die Simpsons entführt uns in die amerikanische Kleinstadt Springfield, einen Ort, der zugleich archetypisch und vollkommen absurd ist. Hier existiert eine Welt, die aus vertrauten Elementen des Alltags gebaut ist – Familie, Schule, Kirche, Kneipe, Einkaufszentrum – und die doch in jeder Episode von bissigem Humor, Popkulturzitaten und satirischer Überspitzung zerlegt wird. Springfield ist Heimat einer schier endlosen Figurenriege: von der titelgebenden Familie über Nachbarn, Mitschüler und Politiker bis hin zu Promi-Parodien. Es ist eine Welt, die sich seit dem Serienstart 1989 beständig weiterentwickelt, in der aber zugleich bestimmte Konstanten – der unerschütterliche Familientisch, die Couch im Wohnzimmer, das Duff-Bier in Moes Taverne – wie Fixpunkte im Chaos wirken. In dieser Episode erkunden wir die Eigenheiten, Schauplätze und Figuren dieser zugleich vertrauten und doch einzigartigen Welt. Podcast-Credits: Sprecher, Redaktion: Rahel Schmitz, Mháire Stritter, Paul Schmidt Audioproduktion: Sascha Black, Christian Schmidt Titelgrafik: Paul Schmidt Intro, Outro: Nino Kerl (Ansage); Chris Hülsbeck (Musik) Die Podcastfolge, in der es um ein Videospiel zur TV-Welt von The Simpsons geht, ist parallel zu dieser Folge erschienen.

UnF*ck Your Brain: Feminist Self-Help for Everyone
416. Expertise Perfectionism is Sabotaging Your Success

UnF*ck Your Brain: Feminist Self-Help for Everyone

Play Episode Listen Later Aug 21, 2025 15:50


Do you ever feel like you shouldn't be giving advice, leading a project, or stepping into your own expertise because you're not perfect—or not perfect enough? That's expertise perfectionism—the constant self-doubt that tells you your knowledge isn't enough and that every mistake means you're failing.In this episode, I break down how to spot and release expertise perfectionism, why perfection isn't the baseline for impact, and how to measure your effectiveness by the help you provide rather than the mistakes you fear. I show you how even beginners in any field can act with authority, grow their expertise, and make a meaningful difference—without waiting to feel “ready” or perfect.Get full show notes, transcript, and more information here: https://schoolofnewfeministthought.com/416Mentioned in this episode:Have you been secretly dreaming of becoming a coach?I've got something for you. It's absolutely free and it's called The 3 Things I Wish I'd Known Before Becoming a Life Coach. This is the exact resource I wish I'd had a decade ago when I got my start. To download it, go to: https://the-school-of-new-feminist-thought.captivate.fm/threeClick here to download: 3 Things I Wish I'd Known Before Becoming a Life Coach

The Food Blogger Pro Podcast
Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

The Food Blogger Pro Podcast

Play Episode Listen Later Aug 19, 2025 52:21


The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we're doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google's recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they're breaking down how to keep your content high-quality and search-friendly. They'll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you'll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google's latest Core Update: Google's latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility. AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential! Expanding your content's reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it's also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement! Resources: Visit the Food Blogger Pro site to subscribe to our email list! Pinch of Yum Search Engine Journal Ahrefs Tastemaker Conference TopHatRank Analyzing pages that improved following the June 2025 core update — Maria Haynes Will GEO replace SEO – or become part of it? — Search Engine Land ChatGPT ProRata Gist Substack The Substack AI Report Claude Granola superwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later WhatsApp Follow Pinch of Yum on Threads Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.