Podcasts about expertise

The longer we treat menopause as something to survive quietly instead of understanding fully, the more women get left without real answers.Dr. Shepherd is an OB-GYN, and we use menopause as the entry point into a much bigger conversation — the myths still circulating about menopause and sexual health, why clinician expertise and actual hands-on experience matter more than a lot of people realize, and how insurance and the broader healthcare system quietly shape what choices women even know they have. We also get into AI and new technology in medicine — where it genuinely helps, and where it's moving faster than anyone can vet it. And we land on something I keep coming back to on this show: aging well is not a solo project. Community and connection are part of the medicine.Dr. Jessica Shepherd is a board-certified OB-GYN focused on women's health, menopause, and sexual wellness in midlife. Generation M - Dr. Jessica Shepherd's bookWhat We CoverMenopause as a gateway. Why menopause is so often the first time women start really engaging with their own health, and what that says about the gaps earlier in the system.The myths that won't die. Common misconceptions about menopause and sexual health that Dr. Shepherd still has to correct in the exam room, every week.Expertise actually matters. Why the clinician you choose, and how much hands-on experience they have, changes the quality of care you get, especially in a field this nuanced.The system shapes the choice. How insurance coverage and healthcare structures quietly limit what options get presented to women in the first place.AI in medicine — promise and risk. Where artificial intelligence and new technology are genuinely useful in healthcare, and where the pace of change is outrunning oversight.Community as medicine. Why connection and support are not a "nice to have" in aging well, they're part of the actual strategy.Thanks to our sponsor: Addyi, the little pink pill. To find out if Addyi is right for you, go to addyi.com/notbroken and use code NOTBROKEN for a $10 telemedicine appointment.And great news: with commercial insurance coverage Addyi is as little as $20 a month! Visit Addyi.com/notbroken. Eligible patients only. Restrictions apply. See Full Prescribing Information including Boxed Warning at addyi.com/piThanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Midi Women's Health⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Designed by midlife experts, delivered by experienced clinicians, covered by insurance.Midi is the first virtual care clinic made exclusively for women 40+. Evidence-based treatments. Personalized midlife care. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinmidi.com⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People will spend thousands of dollars on a piece of jewelry, then balk at paying an expert to tell them what they actually bought.Karen Howard has always found that fascinating.On this episode of YES, BRAND, Hersh Rephun sits down with veteran gemologist, former appraisal business owner, and Jewelry Appraisers Coach founder Karen Howard for a conversation about expertise, value, trust, mentorship, and what happens when decades of experience become something worth passing on.Jewelry appraisal turns out to be considerably more complicated than looking through a loupe and declaring something shiny.An appraiser has to understand gemology, grading, scientific valuation, construction, markets, history, ethics, technology, and sometimes enough research to defend an opinion in court.Karen and Hersh explore the difference between evaluation and valuation, why lab-grown diamonds have complicated the market, how technology is changing the profession, and why the story attached to a piece of jewelry can matter almost as much as the number attached to it.That last point became part of Karen's own practice. Her personal wedding-ring appraisal includes the story of the ring so her children, and someday their children, will know where it came from. She began offering clients the same opportunity.But the bigger story is Karen's own transition.After more than two decades running an appraisal business, a personal crisis forced her to reconsider what she wanted to do next. She kept remembering former students asking for help with all the things their technical training hadn't prepared them for: clients, ethics, business decisions, and simply surviving that difficult first year.So she built the resource she wished existed.Karen is now coaching new jewelry appraisers and has completed her first book, From Startup to Success: A Practical Guide for Jewelry Appraising, currently in editing.Along the way, Hersh and Karen explore something that applies far beyond jewelry:When the thing you're selling is accumulated knowledge, experience, and judgment, discounting it changes what people believe it's worth.At its heart, this episode asks:What happens when you've spent decades becoming an expert and realize your most valuable work may be teaching someone else what took you years to learn?“From Challenges to Unstoppable: Your roadmap to Professional Success in Jewellery Appraising"Freebie URL: https://zpr.io/UDZw3nC6bJrZ“The Art of Work-Life Balance"https://docs.google.com/document/d/196wzpW54Uq2nT6PafgCNTjxi-D9x_5kz/edit?usp=sharing&ouid=116369053099329677903&rtpof=true&sd=trueCall Booking URL: https://zpr.io/rSijC9AarKM6--Hersh's new book, SELLING THE TRUTH: A ‘Semoir' with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you're building a business or burnishing your self-image.You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Joe Tamburino, owner of Tamburino Law Group stops by the WCCO Radio booth to give Jason DeRusha some much needed legal adv–... analysis. Topics of discussion today include Texas releasing the ICE agent who allegedly shot Julio Cesar Sosa-Celis during Operation Metro Surge after holding him for 90 days, the hundreds of millions Minnesota is about to get from their Meta settlement and Derek Chauvin's latest appeal attempt to overturn his conviction for murdering George Floyd.

Hast du das Gefühl, dass du trotz harter Arbeit und ständiger Disziplin auf der Stelle trittst? Dass dich die klassischen Marketing- und Launch-Strategien da draußen mehr Kraft kosten, als sie einbringen? Das liegt nicht an deiner Kompetenz oder deinem Fleiß. Es liegt daran, dass fast alle gängigen Business-Modelle von Männern für Männer entwickelt wurden. Sie basieren auf einem linearen 24-Stunden-Hormonzyklus, der für dein weibliches, zyklisches System biologisch und energetisch einfach nicht gemacht ist. In dieser Episode sprechen wir Klartext über die „maskuline Business-Schablone“ und warum das krampfhafte Hineinpressen in starre Strukturen dich systematisch ausbrennt. Wir werfen die Strategie nicht über Bord, aber wir bauen sie endlich so um, wie du gebaut bist. Was du in dieser Folge lernst: Die Konsistenz-Lüge im Marketing: Warum tägliche Sichtbarkeit ohne energetischen Flow verpufft und wie du deine Hochphasen strategisch nutzt, ohne dass dein Umsatz einbricht. Push-Marketing vs. Magnetismus: Warum sich lautes Verkaufen für dich eklig anfühlt und wie echte Verkaufspsychologie und messerscharfe Positionierung Druck überflüssig machen. Das One-Size-Fits-All-Missverständnis: Warum das bloße Kopieren fremder Launch-Strategien dich ins Burnout treiben kann und wie du deine Strategie an dein Human Design und deine Astrologie anpasst. Bereit für die ehrliche Alternative? Melde dich für die Live Week an! Vom 26. bis 28. August 2026 (jeweils um 19:00 Uhr) lade ich dich herzlich zur kostenlosen Business by Design Live Week ein. Drei Abende echte Arbeit an deinem Business, ganz ohne Folienschlachten, stundenlange Verkaufspräsentationen oder künstlichen Druck. Tag 1 (Mittwoch, 26.08.): Deine unsichtbaren Bremsen lösen und herausfinden, warum andere noch nicht sehen, was dich wirklich besonders macht. Tag 2 (Donnerstag, 27.08.): Positionierung, Angebot und Kommunikation. Warum reine Expertise allein leider noch nicht verkauft. Tag 3 (Freitag, 28.08.): Der Abend der Hot Seats. Live Business Reviews, Q&A und glasklare Hebel für dich. Was würde ich verändern, wenn dein Business heute meines wäre? • KLICKE HIER und sichere dir deinen kostenlosen Platz für die Live Week https://kristinakeller.activehosted.com/f/57

In dieser Folge schauen wir uns ein Thema an, das im wahrsten Sinne des Wortes extrem bunt ist, aber leider eine sehr dunkle Kehrseite hat. Wenn ihr euch aktuell auf Social Media umschaut oder in Hundeschulen, auf Hundewiesen oder durch die Städtischen Parks spazieren geht, fällt euch bestimmt etwas auf: Hunde werden immer farbenfroher. Da sieht man silberne Labradore, französische Bulldoggen in einem glänzenden Stahlblau oder wunderschön gefleckte Pudel. Diese neuen „Sonderfarben“ oder „Rare Colors“ liegen absolut im Trend. Aber wir müssen heute darüber sprechen, warum dieser Modetrend für unsere Vierbeiner oft alles andere als glücklich und gesund ist. Mein Name ist Maike Harms, ich lebe und arbeite seit mehr als 40 Jahren mit Hunden, bin Züchterin von Golden Retrievern und habe jahrzehntelange Erfahrung als Zuchtwartin, Leistungsrichterin und Wesensprüferin. Auch mein beruflicher Werdegang ist eng mit Hunden verbunden. Als Gründerin der Firma Lucky PetGmbH habe ich an der Entwicklung von gesundem Hundefutter, Snacks und Leckerlis sowie vielen anderen Produkten rund um den Hund mitgewirkt. Ich heiße Mette Harms und bin in einer Familie mit Kindern und Hunden aufgewachsen. Ich habe immer an der Aufzucht unserer Welpen teilgenommen, habe die Familienhunde erzogen und arbeite neben meinem Studium in einem Einzelhandelsgeschäft für Hundebedarf. Möchtet ihr mehr über Mette und mich erfahren, hört euch die erste Folge dieses Podcast an, da stellen wir uns und unsere Expertise in Fragen rund um Hunde vor. Wir sind Mette und Maike Harms, im wahren Leben Mutter und Tochter und seit Jahrzehnten mit allen wichtigen Themen rund um Hunde eng verbunden. Bitte klickt direkt an der Folge auf Abonnieren und wenn ihr richtig lieb seid, hinterlasst uns eine nette Bewertung direkt hier unter der Podcastfolge und wenn ihr mögt auch einen Kommentar. Das freut uns immer sehr. Über eure Anregungen und Ideen freuen wir uns ebenso. Ab und zu sind wir auch auf Instagram aktiv. Ihr findet uns unter: der_hundepodcast. Eine Kontaktaufnahme per Mail unter rassehunde@freenet.de ist ebenso möglich. Ich beantworte jede Mail und freue mich auf regen Austausch. Wir wünschen viel Spaß bei dieser Folge und bitte empfehlt uns unbedingt weiter! REDAKTION: Maike & Mette Harms SCHNITT: Mette Harms MEIN BUCH: Glücklich & gesund durchs Hundeleben. Zu erwerben bei www.Lucky-Pet.de oder direkt bei mir.

Ask a question hereWARNING: Intentionally Abrasive Language - Every service business wants to be the company everyone recommends—the local expert called after three other contractors have replaced the wrong parts, collected their checks, and left the customer with the same damn problem.But authority doesn't come from putting “premier,” “elite,” or “superior” on the side of a truck. It comes from becoming exceptionally good at solving difficult problems, teaching people what you know, documenting your results, and earning a reputation that reaches the customer before you do.In this episode, Rudy explains how pool professionals and other service-business owners can become the recognized expert in their county—and why anyone who earns that position should charge at least 10% more than the interchangeable competition.In This EpisodeWhy calling yourself an expert doesn't make you oneHow to attach your name to a specific, difficult problemWhy teaching customers increases your valueThe difference between generic content and useful local expertiseHow informed opinions make professionals memorableTurning difficult jobs into compelling case studiesWhy detailed testimonials beat meaningless five-star reviewsBuilding referral relationships with inspectors, agents, managers, and tradespeopleBecoming the person local media calls for an explanationUsing Google reviews to demonstrate authorityWhy experienced professionals should charge moreHow to state your price without apologizing or negotiating against yourselfWhy premium pricing requires premium communication and reliabilityThe importance of continuing to learn after becoming the recognized expertThe Bottom LineAdvertising tells people you exist. Expertise convinces them you understand the problem. Reputation makes them trust you to solve it.Own a difficult problem. Teach what you know. Develop an informed point of view. Document your results. Answer the phone. Show up when promised. Fix the problem correctly.Eventually, your name becomes shorthand for the solution—and when that happens, charge like you fucking mean it.The cheapest contractor charges for the visit. The expert charges for the answer.Featured Sponsors and Industry PartnersBlueRay XLUnited ChemicalLaMotte CompanyRevved Up ApparelAquaComfort Water GroupService Industry NewsJack's Magic ProductsAquaStar Pool ProductsConnect With Talking PoolsFollow the Talking Pools Podcast for blunt industry commentary, technical education, business advice, and the occasional uncomfortable truth every pool professional needs to hear. Support the showThank you so much for listening! You can find us on social media:FacebookInstagramTik TokEmail us: talkingpools@gmail.com

In this episode of The Friday Habit, Mark sits down with Christian Ray Flores to talk about career transitions, the "competence trap," personal branding, and what happens when your expertise becomes so familiar that you stop seeing its value.They discuss why starting as a generalist can be useful, how skills from seemingly unrelated experiences can transfer into new industries, and why your differences, failures, preferences, and perspectives can become part of your personal brand.The conversation also explores how focusing your expertise into central ideas and pillar concepts can help you create content more consistently.

Most business owners think their exit value will come down to EBITDA and an industry multiple. But buyers are not only evaluating what the company earns; they are deciding how much risk they would inherit.  That risk can show up in customer concentration, weak financial reporting, founder dependence, an incomplete leadership team, or a business that has not been prepared to operate without its owner.  In this episode of Money School Elite, I sit down with Mike Bennett, founder of Crewe Capital, to examine what sophisticated buyers actually look for and why strong exits often take years to build.  We also explore why a business does not have one fixed value, how multiple indications of interest can create competitive tension, and why the right buyer may see strategic value that another completely misses.  What You'll Discover In This Episode    Why buyers price a business according to risk, not the effort it took to build The operational weaknesses that can quietly reduce your exit valuation Why founder dependence can make an otherwise profitable company harder to sell How tracking the right KPIs helps you understand whether your business is truly ready for market Why speaking to one buyer can leave significant value on the table How multiple indications of interest reveal what the market actually believes your company is worth Why the highest-value buyer may come from outside the traditional private equity landscape   About the Guest Mike Bennett is the Managing Partner of Crewe Capital. Mr. Bennett held senior positions with three different investment banking firms before this. Mr. Bennett provides capital solutions to middle-market companies and alternative investment advisory to institutional clients. Mr. Bennett has completed over 100 investment banking transactions. Expertise includes mergers, acquisitions, corporate finance, strategic advisory, fundraising, and direct investment in real estate, private equity, and private credit. Mr. Bennett sits on multiple boards and is actively involved in his community by participating in various organizations with a charitable focus. He is a graduate of Brigham Young University and the Saïd Business School at the University of Oxford. To learn more, visit crewe.com and send an email to m@crewe.com.     About Your Host From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America's #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works. Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans, delivering the financial knowledge that fuels lasting freedom.   Resources Private Money Guide:  https://go.moneyschoolrei.com/book-podcast Wealth Wednesday Webinar: https://go.moneyschoolrei.com/wednesday-webinar-podcast Mapping out the Millionaire Mystery:  https://go.moneyschoolrei.com/newbook-podcast    

Moderation Martin Gross/Gesendet in Ö1 am 20.8. 2026++Der Heiligenkreuzer Abt Maximilian Heim tritt am 14. September nach 16 Jahren an der Spitze der Mönchsgemeinschaft zurück und werde sein Amt "in jüngere Hände legen", heißt es heute in einer Aussendung des Stifts. Danach wählen die über 80 Mönche den Nachfolger aus ihren Reihen.++Leo XIV. hat den aus Österreich stammenden Theologen, Philosophen und Sozialethiker Peter Kirchschläger zum Berater der päpstlichen Entwicklungsbehörde berufen, die sich unter anderem mit Themen wie Migration, sozialer Gerechtigkeit und Umwelt befasst. Einbringen möchte der 49-jährige dabei insbesondere seine Expertise zur ethischen Regulierung von Künstlicher Intelligenz. Andreas Mittendorfer hat mit ihm gesprochen.

April Beach is the founder and CEO of The Suite Life Company, an industry pioneer in content and expert licensing, and the host of The Suite Life Entrepreneur Podcast. For nearly 30 years, she has helped leaders and established entrepreneurs turn their intellectual property into scalable licensing opportunities with companies, universities, and organizations. In today's episode, April joins me to discuss her biggest business relaunch and how she went from running a successful but exhausting six figure business to building a licensing model that tripled her revenue within 18 months. We dive into what content licensing actually means, how to know if your expertise is ready to be licensed, and how entrepreneurs can turn their courses and other intellectual property into assets that organizations can license and deploy. April reveals what “licensing quick sells” are, including opportunities in the $10,000 to $35,000 range, as well as educational licensing opportunities with universities. April also explains how to sell the same solution to small businesses, mid-sized businesses, and large organizations. We also cover the difference between certification and licensing and how to protect your intellectual property. April also shares a real story about a client who generated a first licensing sale of around $300,000 from a $6,000 workshop. Join us today as we dive into content licensing, creating licensing offers, certification vs. licensing, AI and the future of expertise, and how to design your business around the life you want. —Ready to see if your expertise could become your next revenue stream?Visit April's website and explore April's resources on content licensing, and also join her free Monthly Live Licensing Q&A>> https://www.aprilbeach.com/ —Not sure if your courses, frameworks, or processes are ready to be licensed?Download April's free Licensing Starter Guide and discover how to identify your most valuable intellectual property before you build your next offer. >> https://www.sweetlifepodcast.com/how-to-license-your-course-content-or-program-with-april-beach/ —Want to keep learning how to build a business that scales without consuming your life? Subscribe toThe Suite Life Entrepreneur Podcastfor more conversations on licensing, intellectual property, and sustainable business growth.>> https://www.sweetlifepodcast.com/ —If this episode lit something inside you, that quiet knowing that you're meant for more, then I want to personally invite you into the most powerful room of the year. ReLaunch To A Rich Life LIVE is a transformative, neuroscience-backed 3-day experience happening September 17–19, 2026 in Scottsdale, Arizona. It's designed for women who are done playing small and ready to step into clarity, confidence, and next-level success, not just in business, but in health, wealth, relationships, and life. This isn't another event, it's a quantum upgrade into the life you're meant to live. Join women who are ready to rewire their identity, elevate their frequency, and claim a Rich Life that feels as good on the inside as it looks on the outside. Learn more and join us in September: https://www.relaunchtoarichlife.com —Visit April's Website: https://www.aprilbeach.com/ Connect with April on:Facebook: https://www.facebook.com/AprilBeachSweetLife/Instagram: https://www.instagram.com/aprilbeachlicensing/Linkedin: https://www.linkedin.com/in/aprilbeach/ —Connect with Hilary:Website: https://www.therelaunch.com/Instagram: https://www.instagram.com/hilarydecesare/FaceBook: https://www.facebook.com/TheReLaunchCo Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunch.com Find Us on Your Favorite Podcast App - https://www.the-silver-lined-relaunch.captivate.fm/listen

Special Guest: Aurora Winter Welcome to Podcast Profits Unleashed, the show that helps coaches, consultants, experts, and entrepreneurs use podcasting to build authority, create visibility, and grow their business. In this episode, Karen Roberts sits down with Aurora Winter, bestselling author, serial entrepreneur, media strategist, and founder of Same Page Publishing. Aurora shares how the words, stories, ideas, and expertise already inside your head can become valuable business assets—from books and podcasts to intellectual property, media opportunities, and premium offers.

Podcast Chapters 00:00 – Welcome to the Real Boss Series with Tom Dheere Anne and Tom introduce the conversation and discuss how Anne's fashion interests have changed what she sees in her social media feed. 01:10 – How Social Media Algorithms Learn Your Interests Why the content you consume influences what platforms continue showing you—and what that means for voice actors. 02:40 – What Voice Actors Should Be Posting on Social Media Tom breaks down the two sides of social media: what you consume and what you create. 04:06 – Why Video Continues to Matter for Voice Actors Anne and Tom discuss video content, engagement, and creating content people actually find useful. 05:26 – The Two Audiences Voice Actors Need to Understand Why different voiceover genres may require different approaches to social media and why voice seekers aren't necessarily watching your content. 07:15 – "Charming the Humans While Feeding the Robots" Tom introduces one of the central ideas of the conversation: balancing human engagement with algorithmic visibility. 09:37 – Expertise, Experience, Authority, and Trust How E-E-A-T can help voice actors think more strategically about the content they publish. 11:08 – Stop Making Social Media a Hard Sell Why "I'm looking for work" and constant self-promotion can work against you. 12:06 – Your Comments Are Part of Your Professional Reputation How interactions, arguments, and behavior inside social media groups can affect how people perceive you. 14:47 – Tom's Failed 50-Video Social Media Campaign Tom shares the experiment that didn't work—and how turning the failure into content produced a much better result. 18:07 – Understanding Impressions and Social Media Reach Tom explains how LinkedIn impressions can expand the audience beyond your immediate connections. 19:44 – Why Vulnerability Creates Better Content Tom discusses his most successful blog posts and why people respond to mistakes, honesty, and lessons learned. 22:30 – You Don't Have to Be an Expert to Have Something to Say How sharing your own journey can become useful content even when you don't feel like you have anything important to contribute. 24:19 – Why Other Voice Actors Matter to Your Career Tom shares data from his business tracking and explains how fellow voice actors have contributed to his opportunities. 26:14 – Treat Your Social Media Like Your Voiceover Performance Why being friendly, conversational, authentic, and helpful applies both on the microphone and online. 27:50 – Your Passion Can Become Your Marketing Anne and Tom explore how hobbies and interests can attract people who eventually discover your voiceover work. 28:25 – Know, Like, and Trust: Becoming Memorable Why social media can be more effective when the goal is familiarity rather than a direct sale. 29:07 – Social Media Is Changing, So Your Strategy Has to Change Too Anne and Tom discuss the increasingly visible role of algorithms and why voice actors need to pay attention. 30:30 – The E-E-A-T Takeaway for Voice Actors Tom breaks down Expertise, Experience, Authority, and Trust as a framework for social media content. 31:12 – Closing Thoughts and IPDTL Top 10 Lessons From This Episode 1. Social media is not your digital business card. Simply announcing that you're a voice actor doesn't give people much reason to pay attention. Give them something useful, entertaining, interesting, or memorable instead. 2. Your audience may find you because of something completely unrelated to voiceover. A passion, hobby, personality trait, or unusual interest can become the doorway through which someone discovers your voiceover work. 3. A failed experiment can become successful content. Tom's 50-video campaign didn't produce the results he expected, but sharing what went wrong created a much stronger piece of content. 4. Vulnerability can demonstrate authority. Talking honestly about mistakes doesn't necessarily weaken your professional image. When you explain what you learned, it can demonstrate experience and credibility. 5. Different voiceover genres may require different social strategies. Tom's example of audiobook narration shows why understanding where your potential buyers spend time matters. 6. Don't assume going viral means you've built a business. A large number of views can create awareness, but attention only becomes useful when people have a reason to remember you and understand what you offer. 7. Your comments are part of your brand. The way you behave on someone else's post can tell potential clients just as much about you as the content you publish yourself. 8. Your fellow voice actors aren't simply your competition. Tom's tracking shows how much opportunity can originate from other voice actors. Community can become a meaningful source of referrals and professional growth. 9. Give people the answer instead of forcing them to click. Tom's LinkedIn example demonstrates why useful content should stand on its own. If people find the information valuable, they can choose to explore further. 10. Think about being remembered, not constantly being hired. The strongest social media strategy may be the one that makes people familiar with your personality, expertise, and approach so you're already on their radar when an opportunity appears. Listen to the Full Episode There is a lot more to this conversation than simply "post more on social media." Tom and I get into what happened when one of his carefully planned content campaigns completely missed the mark, why his most successful writing often comes from mistakes, how voice actors can use their interests to attract attention, and why your relationships with other voice actors may be more valuable to your career than you realize. We also talk about the increasingly important relationship between social media, search, AI, algorithms, and the way your professional reputation is discovered online. Listen to the full VO BOSS Podcast episode with Tom Dheere to hear the complete conversation.  

In 2013, Julia Curlee became the first CIA officer to transition openly and keep serving the agency.She felt more effective at her job living as the person she always believed she was—and years ago she wrote about her experience under a pseudonym in The Atlantic. Her performance proved her effectiveness: She became the daily intelligence briefer for Vice President Pence during the first Trump administration and a director on the National Security Council in both the Biden administration and the second Trump term. Less than 70 days after the president returned to office in 2025, Julia was fired from the White House without explanation. She returned to the CIA and, over time, began to feel a lack of support at the agency in an administration that was openly hostile to transgender people. Julia left her dream job with the federal government earlier this year. This week on Radio Atlantic, she is telling her full story for the first time. --- Get more from your favorite Atlantic voices when you subscribe. You'll enjoy unlimited access to Pulitzer-winning journalism, from clear-eyed analysis and insight on breaking news to fascinating explorations of our world. Atlantic subscribers also get access to exclusive subscriber audio in Apple Podcasts. Subscribe today at theAtlantic.com/listener. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Zero to CEO, I speak with Dr. Bruce Dorey, leadership expert, executive coach, and engineering CEO, about one of the biggest challenges organizations face today: preserving decades of institutional knowledge before it walks out the door. We discuss why experience is far more valuable than documentation alone, how mentorship and coaching help develop future leaders, and how AI can capture and scale human expertise without replacing the people behind it. If you're leading a business or preparing your organization for the future, this conversation offers practical insights you can apply today.

Anika sat down with Kyle Bailey to explore why home service businesses—from roofers to remodelers—frequently struggle to gain digital traction despite having high-value expertise. The conversation revealed a counterintuitive truth: SEO isn't just about keywords; it's about understanding the "babysitter and therapist" dynamic of the trades. Kyle's transition from decades on the construction site to building a specialized marketing agency offered practical pushback against the "big-box" SEO model, alongside a sharp look at how ADHD and empathy-driven leadership can transform client relationships.   In This Episode The trade floor origin story: Why sawdust and coffee are the foundation of Kyle's marketing perspective Transitioning from physical labor to virtual strategy: How "speaking the language" of the trades wins clients The "internal branding" trap: Why business owners fail when they brand for themselves instead of the customer ADHD as an asset: How neurodivergence reshaped Kyle's workflow, empathy journey, and business operations The "front burner" philosophy: Identifying what actually drives marketing success Why volume-model SEO agencies are failing the trades and how to spot predatory contracts Local SEO strategy: The importance of subdivision-level content and hyper-local relevance The role of LLMs in local search: Why "selfies at a subdivision sign" and other physical proofs matter Building a culture that lasts: Why recruiting and retaining overseas talent beats churn-and-burn cycles   Timestamps 01:51 The Trades Advantage: How years of physical labor formed a blueprint for digital strategy. 05:02 The Branding Trap: Why businesses fail when they market to themselves instead of their customers. 08:57 Reframing ADHD: Turning a late diagnosis into a tool for empathy and operational success. 14:21 SEO Myths: Why the "single-page website" fallacy is killing your local search rankings. 17:28 Hyper-Local Dominance: The strategy of ranking by neighborhood rather than by major city. 21:32 The "Big Agency" Problem: Why expensive, high-volume models are failing small businesses. 27:26 Empowered Teams: The value of building long-term, human-first international partnerships. 36:40 AI Proof-Points: The specific homepage content that actually influences AI visibility. 46:58 Baked-In Values: How to ensure your core principles survive every customer touchpoint.   Key Insights & Takeaways   Insight 1: Invisibility Isn't a Marketing Problem—It's a Translation Problem  Many home service owners struggle because they speak in internal jargon rather than the language of the homeowner. Whether it's a confusing brand logo or a website that hides information, business owners often build for themselves. The fix is to walk in the shoes of the customer who just wants their pipe fixed or their kitchen remodeled—not to explain the philosophy behind the business owner's choice of font.   Insight 2: SEO is a Local, Physical Game  The "big city" search volume is a trap. Home service businesses often waste money trying to rank for a massive metropolitan area where competition is fierce and relevance is low. Instead, winning happens at the subdivision level. Content that focuses on specific suburbs or neighborhoods—and provides physical proof (like photos of local work)—creates fast, high-converting wins that build momentum toward larger territory.   Insight 3: ADHD as an Operational Compass  For Kyle, late ADHD diagnosis was a turning point. Instead of fighting a "lazy" label, he learned to offload weaknesses and leverage his unique focus. This translated into a leadership style that favors empathy over berating. He views client and employee struggles not as failures of character, but as challenges of the "toolbox" they currently possess.   Insight 4: Don't Rent Your Foundation  A massive trap for local businesses is signing with "Big Box" marketing firms that lock clients into multi-year contracts and "own" their website assets. Kyle emphasizes that if you pay to build something, you should own the keys. Transparency in ownership is the hallmark of a healthy, long-term client-agency relationship.   Insight 5: AI Doesn't Need a New Index, It Needs Proof  AI is not killing search; it is amplifying the need for documented expertise. Modern AI models cross-reference Google's index with tangible evidence of reality. A simple sentence on a homepage detailing a thousand completed jobs in a specific area is now a primary ranking factor. AI is looking for "proof of life"—and that proof starts with your local footprint.   Insight 6: Empathy is a Business Metric  Whether dealing with a frustrated client or an underperforming vendor, "calling back to the vision" is more effective than arguing. By affirming that everyone is doing their best with their current toolbox, leaders can move past blame and refocus the energy on solving the problem. This empathy-first approach builds the trust necessary to sustain long-term business growth.   Resources & Links Mentioned FrontBurnerMarketing.net (Free rank checker, glossary, and tools) What's Your Story? (Kyle Bailey's upcoming book) Goodfellas (The "13 blueberries" muffin metaphor for process consistency)   About Kyle Bailey   Kyle Bailey spent decades in the trades—from framing houses and roofing to heavy landscaping—before transitioning into the digital space. As the founder of Front Burner Marketing, he applies his boots-on-the-ground experience to help home service businesses navigate the complexities of SEO and lead generation. He is a staunch advocate for business owner transparency, empathy-based leadership, and the power of localized, strategic digital visibility.   Connect with Kyle Youtube: https://www.youtube.com/@burnermarketingkyle LinkedIn: https://www.linkedin.com/in/thekylebailey/ Website: https://frontburnermarketing.net Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857Follow the Show: https://followthepodcast.com/67940257010b317cdaa9d857Send a Message: https://podcastfeedback.com/67940257010b317cdaa9d857Check out our Website: https://www.yourbrandamplified.comSpeak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the Community podcast, Kristina is joined by bestselling author, book coach, and publishing expert Jake Kelfer to talk about how writing a book can help you build authority, create opportunities, and grow your business.Jake shares how writing his first book changed the direction of his career and why entrepreneurs don't need a huge audience, decades of experience, or a perfectly polished story to become an author.Tune in to hear:Why you don't need to be the world's leading expert to write a great book.How to move through imposter syndrome and confidently share your perspective.Why writing a book can be a powerful tool for business growth beyond book sales.Jake's ROI trifecta of purpose, platform, and profit.How a book can generate clients, speaking opportunities, visibility, and authority.The three things Jake believes every successful book needs.If you've ever thought about writing a book but questioned whether you're ready, this episode will give you the encouragement and practical advice to start.Tune in now and discover how writing a book can become a powerful asset for your brand and business growth!Connect with Jake:WebsiteFollow Jake on InstagramRead Big Idea To BestsellerMentioned in this Episode:Ready to make your marketing work harder? Partner with Merit Media to scale your growth with strategic paid ads at  https://www.meritmedia.com/Send me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Was ist „Die Welt von …?“ Wenn wir über Video- und Computerspiele sprechen, die entweder elaborat ausgestaltete eigene Welten mit Hintergrundgeschichten haben oder über solche, die ihre Welt aus Literatur, Rollenspiel oder Film borgen, nehmen wir uns zuweilen die Zeit und sprechen ausführlicher über Lore jener Welten als das in den regulären Folgen möglich wäre. Im Format Die Welt von… erkunden Rahel Schmitz und Mháire Stritter die Legenden, die Geografie, die Geschichte, die Politik von diesen fiktiven Welten und holen sich dabei von Fall zu Fall ergänzende Expertise von ausgewiesenen Kennern und Kennerinnen der jeweiligen Welt. Worum geht's: Die Welt von Tomb Raider ist in erster Linie die Welt von Lara Croft, doch deren Geschichte wird immer wieder neu erzählt. Statt eines festen Kanons gibt es drei große Timelines, die sich widersprechen und doch jeweils funktionieren: die überzeichnete Classic-Lara, die nach Mama suchende Legend-Version und die traumatisierte Survivor des Reboots. Was bleibt, ist der Kern: eine britische Aristokratin, die Ruinen erklimmt, Rätsel löst und dabei Dinosaurier, atlantische Magie oder eigene Dämonen trifft. In dieser Folge sortieren Rahel und Mháire Timelines und Artefakte, sprechen über Camp, Kolonialismuskritik und das ewige Croft Manor – und mit der Expertin Linda über Lara als feministische Ikone, Sexsymbol und drei Jahrzehnte Beständigkeit. Warum funktioniert eine Figur, die ständig neu erfunden wird? Und warum rennen wir da immer noch mit ihr durch Höhlen? Gast: Diesmal kommt im Podcast neben den Sprecherinnen Linda Dambacher zu Wort, Philosophin mit einem Schwerpunkt auf moderne Medien und Ästhetik, und Autorin des Beitrags zu Tomb Raider im Game-Studies-Band "50 Zentrale Titel".

Marketing a direct-to-consumer meat business takes more than advertising.

‘I'm a big, big fan of what AI brings to the party, but just a good old-fashioned expert is the right person to give you advice' – Andile Jonas, head of marketing at Momentum Savings.

Have you ever felt like you know exactly what you're doing, but you struggle to explain it simply? In this episode, I break down why there is no fame without the frame, and how frameworks can turn your knowledge into something people can understand, remember, and repeat. I share how experts like Simon Sinek, Daniel Priestley, and Dan Martell have used frameworks to become known for what they teach. Plus, how you can use AI to identify the frameworks already inside your business. Get ready to turn your expertise into something people can actually remember and share. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why there is no fame without the frame. How frameworks turn your expertise into a repeatable process. What Simon Sinek's Golden Circle teaches you about memorable frameworks. How to use AI to identify the frameworks already inside your business. The questions that help you turn your process into a clear framework. How frameworks make your offers easier to understand and sell. RESOURCES Curious about peptides and GLP-1s? Check out Loop's special offer HERE! Learn more about Million Dollar Guest HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

The Challenge: Cutthroat continues as the competition intensifies and tensions inside the house begin to boil over!Join the Roundtable team of Levi, George, Brian, Lauren and Ryan, as we break down Episode 3 of Season 42, “Keep My Name Out Your Mouth.”Watch or listen, as we discuss the daily challenge, the Adrienne–Nurys–Josh drama, Bananas' decision to send in Brad, and the battle between Brad and Keanu in the arena. We also look at the fallout from Keanu's dominant elimination victory and Chris' promise to keep throwing him in until he goes home!If you enjoy the show, follow us on Instagram (@ChallengeReact) and continue the conversation about our favourite show, The Challenge!

Seeking Divorce Assistance in These Locations? Our Team Can Help!   Riverside: https://bit.ly/4lYPO9o Corona: https://bit.ly/44gJROv Irvine: https://bit.ly/3EvvQSL San Diego: https://bit.ly/4lOg85X Palm Desert: https://bit.ly/4jNWZzc   Founded in 2021, Reel Fathers Rights APC is a Nationally Recognized Family Law Firm that focuses exclusively on representing Men and Fathers in Family Court in California. RFR boasts over 300 years of combined family court experience and was recognized as the top law Firm on the Inc 5000 List for 2025. RFR attorneys have earned dozens of awards and certifications from being named Certified Family Law Speicialist by the State Bar of California to being named Rising Stars by Best Lawyers and Ones to Watch by Super Lawyers. RFR attorneys are equipped to handle everything from contentious Child Custody disputes to high profile, high-stakes divorce, and defense of serious Domestic Violence Allegations. RFR is the go-to attorney for Men and Fathers in California Family Courts. You can learn more about Reel Fathers Rights and their services on our website www.reelfathersrights.com   Mark Reel Jr. is the Founder and CEO of Reel Fathers Rights APC. Since 2021, Mark and RFR have represented thousands of Men and Fathers in California Family Courts. Mark has been named One to Watch by Best Lawyers and a Rising Star by Super Lawyers. He has also been recognized by Inc on their Ince 500 list of fastest growing companies as well as Elite Lawyer and Expertise.com   About this episode In this episode: California family law attorney Mark Reel breaks down Luka Dončić's international custody battle with his ex-fiancée. Mark explains why dueling cases were filed in Slovenia and Los Angeles, how the UCCJEA and “home state” rules decide where custody belongs, and why filing in California was such a high-stakes move financially. He also walks through how child support is calculated for ultra–high income earners, why a $50 million demand may really be about leverage, and why these cases often end in confidential lump-sum settlements rather than massive monthly payments.

What if your most unconventional career detour turned out to be your biggest product advantage? In this podcast hosted by iDonate VP of Product Nacho Andrade, Campfire AI Product Lead Brendan Doyle will be speaking on how his years as an auditor at KPMG and founder of a niche lease accounting software company gave him an edge most product managers don't have. He gets into the real tension between domain expertise and creative bias, how Campfire AI is building an AI-native ERP that moves fast without breaking things in a compliance-heavy space, and why anyone sitting in a "boring" industry right now has a massive opportunity to make the jump into product.

There's a marketing tool many firm owners skip because they're too busy listing services. Turns out it might be the most persuasive thing you're not doing.

Nach der kleinen Serie zu Expertise im Fokus wird es jetzt konkreter. In dieser Folge nehme ich dich mit in eine Case Study aus meiner Arbeit mit einer Kundin, die ein eigentlich sehr gutes Online Programm hatte. Das Angebot war fachlich richtig gut und trotzdem hat es sich im Laufe der Zeit schlechter verkauft und die "falschen" Menschen angezogen. Ich zeige dir in der Case Study ganz konkret, wie Anna (Name geändert) und ich mithilfe des Expertise im Fokus-Modells die echte Ursache und passende Lösungen gefunden haben. Darüber spreche ich in der Folge:• warum Anna zuerst dachte, ihre KundInnen bräuchten noch mehr Inspiration, obwohl genau das nicht das eigentliche Problem war. • weshalb ein Angebot durch immer mehr Inhalte, Beispiele, Boni, Videos und Vorlagen nicht automatisch wirksamer wird. • warum der erste Blick bei der Ursachensuche nicht auf Format, Website oder neue Inhalte gehen sollte. • wie sichtbar wurde, wo Annas eigentliche Expertise lag und warum das alles leichter gemacht hat. • weshalb ihr Programm ursprünglich eher ihre Wissensstruktur abgebildet hat und zu wenig ihre Denkstruktur. • wie wir das Angebot nicht komplett neu aufgebaut haben, sondern die Navigation durch das vorhandene Wissen verändert haben. • warum ein klarer Diagnoseeinstieg und typische Ausgangssituationen ihren KundInnen geholfen haben, schneller zu erkennen, was für sie wirklich relevant ist. • was sich für Anna verändert hat, als sie nicht mehr einen großen Wissenskurs verwalten musste, sondern wieder stärker in ihrer eigentlichen Expertise gearbeitet hat. Enjoy the journey & create your own adventure.

You do not need another marketing tactic. You need a system.If you are an accomplished financial advisor, consultant, attorney, tax strategist, or other expert professional, chances are your biggest growth problem is not a lack of expertise.It is that too much of your expertise is invisible.It lives inside client meetings, private conversations, and your own head—where prospects, referral partners, search engines, and AI tools cannot fully experience it.The Authority Operating System shows you how to change that.At the center of the system is a focused book: a documented point of view for a specific audience. But the book is only the foundation.Paul G. McManus shows you how to turn that book into a repeatable system for building visibility, familiarity, trust, and authority through:Referral relationshipsProspect follow-upAudiobooksPodcast appearancesSpeaking and mediaContent and videoSearch and AI visibilityTeam alignmentYour own authority platformThe goal is not to become famous, post every day, or add more marketing work to an already crowded calendar.The goal is to become known for something specific by the specific people you most want to serve—and to build a system your team can help execute so your authority is no longer limited by your personal time.Over the past decade, McManus has worked with more than 600 financial professionals, from advisors managing billions to experts just beginning to build momentum in their markets. That work has helped generate more than $100 million in client revenue.He has also used the system on himself. Each of his first three books generated more than $1 million in revenue—and each performed faster than the one before it, not because he became famous, but because he became better at building the system around the book.Inside The Authority Operating System, you will learn how to:Turn your expertise into visible authority.Clarify what you believe, whom you serve, and what you want to become known for.Accelerate the speed of trust.Give prospects a way to understand how you think before the first meeting.Make your marketing compound.Stop running disconnected tactics and start building assets that reinforce one another over time.Transfer trust beyond yourself.Help clients, referral partners, your team, search engines, and AI systems understand and communicate your value.Create leverage instead of more activity.Build a marketing system that continues working even when you are not personally pushing it forward.If you have not written your book yet, this book will show you why it should come first.If you already have a book and are asking, “Now what?”, this book will show you how much more it can become.Your book should not be the finish line.It should be the foundation.The ultimate goal is to build a business where your best thinking travels farther than your calendar—and where you can confidently say:My marketing runs on AOS.Learn more at https://influentialadvisor.com/Support the show

"On utilise la bêtise des autres pour annuler sa bêtise à soi" Série spéciale Intelligence(s)Cet été, IFTTD part en exploration. Sur les 52 derniers épisodes, on a parlé d'intelligence artificielle 38 fois. On maîtrise plutôt bien la partie artificielle &mdash mais l'intelligence, la vraie, l'originale, on n'en a presque jamais parlé. Alors le temps d'un été, on remonte à la source : 6 épisodes, 6 chercheurs, pour comprendre ce qu'est vraiment l'intelligence.Le D.E.V. de la semaine est Emile Servan-Schreiber, entrepreneur et chercheur, fondateur de Hypermind (intelligence collective) et The Forecasting Machine (intelligence artificielle). Dans cet épisode, Emile nous explique comment l'intelligence collective permet d'améliorer les décisions, à condition de structurer le processus par des règles et de valoriser la diversité d'opinions. À travers l'exemple célèbre de la devinette du poids du b&oeliguf de Galton, il montre que la performance d'un groupe n'est pas seulement une question d'expertise mais aussi de divergence d'opinions. Il partage les limites du collectif, les conditions pour le faire fonctionner, et fait le parallèle fascinant entre nos cerveaux, les IA et les colonies de termites. Un échange pour comprendre pourquoi, parfois, il vaut mieux 100 opinions différentes qu'une seule certitude.Chapitrages00:01:00 : La foule intelligente00:05:10 : Naissance des marchés prédictifs00:08:23 : Règles du collectif00:14:08 : Le théorème de diversité00:19:28 : Expertise contre diversité00:29:21 : Le jury et la conformité00:31:38 : La force de l'hétérogénéité00:39:33 : Réunions et décisions00:46:48 : Le collectif des LLM00:56:43 : Livres et inné-acquis Liens évoqués pendant l'émission Livre: "Supercollectif" de Emile Servan-SchreiberLivre: "Brief history of intelligence" de Max BennettJeu: Marché prédictif HypermindFilm: 12 hommes en colère

Send us Fan MailWhat happens when two practitioners with decades of experience stop trying to provide answers and start exploring the questions?In this episode, I reconnect with longtime friend and performance therapist Gerry Ramogida for a wide-ranging conversation about performance therapy, Reconditioning, clinical reasoning, and what it really means to work with complex human beings.Gerry has spent nearly three decades working across the NHL, NBA, NFL, MLB, and Olympic sport, contributing to championship organizations including the Seattle Seahawks and Golden State Warriors. Today, he continues to work in professional hockey with the Vancouver Canucks while educating and mentoring practitioners around the world.We explore why diagnosis matters but can never tell the whole story, why understanding the demands of the person in front of you must precede intervention, and why practitioners need to continually observe, intervene, reassess, and remain willing to change direction. We talk about manual therapy as an input rather than an outcome, the importance of creating ownership after an intervention, and the danger of becoming so attached to our tools that everything begins to look like something we know how to treat.Perhaps most importantly, we talk about uncertainty.After almost thirty years of practice, Gerry makes the observation that certainty simply does not exist when working with complex human systems. Expertise may therefore be less about knowing exactly what will happen and more about developing the knowledge, curiosity and humility to explore what might.Our conversation eventually moves beyond performance and into something even more important: service, relationships and remembering the people who provide the foundation that allows us to do this work in the first place.This is a conversation between two old friends who have spent much of their lives trying to understand human performance and who remain fascinated by how much there is still to learn. EnjoyIf you liked this EP, please take the time to rate and comment, share with a friend, and connect with us on social channels IG @Kingopain, TW @BuiltbyScott, LI+FB Scott Livingston. You can find all things LYM at www.LYMLab.com, download your free Life Lab Starter Kit today and get busy living https://lymlab.com/free-lym-lab-starter/Please take the time to visit and connect with our sponsors, they are an essential part of our success:www.ReconditioningHQ.comwww.FreePainGuide.com 

Taylor sits down for a special extended conversation with STN's 2025 Transportation Director of the Year Keba Baldwin, director of transportation and fleet services at Prince George's County Public Schools in Maryland. He talks school startup operations, parent and media communication, AI and autonomous technology, leading STN EXPO sessions, alternative transportation and more. Read more about leadership. Episode sponsors: Transfinder, EverDriven, School Radio.

C'est peut-être un détail pour vous… mais pour moi, ça veut dire beaucoup.Un nouveau rendez-vous de La Cohorte où l'on revient sur des phrases entendues dans les interviews du podcast. Des phrases qu'on aurait tort de laisser filer car elles révèlent beaucoup sur la manière de construire son business freelance!Aujourd'hui, on se replonge dans l'interview de Philippe, ingénieur et data scientist hyper spécialisé en maintenance prédictive pour les PME industrielles.Je reviens sur deux passages clés :– quand Philippe explique pourquoi l'hyper spécialisation ne ferme pas des portes… mais permet au contraire d'être trouvé au bon moment par les bons prospects,– et quand il montre comment il utilise des cas clients concrets pour prouver qu'il est la solution à un problème précis, plutôt qu'un profil “compétent parmi d'autres”.Deux détails qui invitent à un exercice salutaire : arrêter de réfléchir uniquement à ce que tu sais faire… et te demander quelles sont les alternatives réelles de tes prospects s'ils ne passent pas par toi.CDI, autre freelance, internalisation, IA… Plus les options sont nombreuses, plus il devient stratégique de mieux définir ton terrain de jeu.Et toi: pense au dernier prospect avec la/lequel-le tu as échangé, si elle ou il ne bosse pas avec toi demain, quelles sont ses alternatives?Pour me répondre, envoie-moi un mp sur Linkedin

I believe one of the biggest challenges in the aesthetics industry isn't clinical skill, it's business education. In this episode of Business on Top, I'm sharing why so many talented providers struggle with leadership, finances, hiring, and scaling their practices, despite being exceptional at what they do. If you've ever felt confident in the treatment room but uncertain reading your financials, leading a team, or making strategic business decisions, this conversation is for you. I dive into why this gap exists, how it keeps high-achieving founders stuck, and why mastering your craft isn't enough to build a sustainable, profitable business. I also share why I created Aesthetic Business School, a six-week accelerator designed to give aesthetic founders the practical business education they never received in school. We'll talk about leadership, financial literacy, hiring, KPIs, operations, and the mindset shift required to step into the role of CEO. My goal is to help you stop relying on talent alone and start building a business that creates freedom, impact, and long-term success. If you're ready to think like a business owner, not just a provider, this episode is for you. Resources → Watch this episode on YouTube → Learn more about Aesthetic Business School → Subscribe to our weekly newsletter, The Blueprint → Learn more & book a call with our team to learn if the POP Leadership Academy is right for you! → Follow Kaeli on Instagram: @kaeli.lindholm

https://youtu.be/eUqMjIq3r2U Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them. In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact. — Build AI Revenue Engines with Brian Hong  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show.  Thanks. Thanks for having me.  So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses?  Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.”  Wow. How does that manifest in your businesses?  That’s a good question. I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.Share on X Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points.  So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points?  It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms. Money is the key that unlocks those opportunities to live life on my terms.Share on X  How do you maximize your freedom points? What does it look like when your freedom points are maxed out?  Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose.  Yeah.  I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.Share on X I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child.  That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work?  I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients?  With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company?  So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing.  Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product.  Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us.  Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business?  I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.”  So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions.  Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute.  So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change?  It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution.  Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players.  Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person? Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business.  Love it. What is driving growth in your business?  Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone.  He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great.  That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing?  It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes.  Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time?  Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means.  They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews.  Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often?  Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages.  They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI.  Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.Share on X Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority.  Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT.  Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff?  Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans.  So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do?  The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information.  How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100.  Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business?  How to automate everything. Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.Share on X Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve.  This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey.  Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing?  It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000.  I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting.  Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started?  What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time?  Yeah. That’s a good question. I think the first question is, what should I even use it for?  I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice.  I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income.  My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization. That's one thing we could do: taking over your appointment setting and lead qualification.Share on X Then we can create reporting.  Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that.  What’s at the top of the funnel? Is it advertising?  Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO.  Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition.  Is the formula the same for business-to-consumer and business-to-business companies, or is it different?  Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life.  So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same.  Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast?  Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward?  The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth.  Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low?  If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent.  A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets.  I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience.  Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies?  Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design.  Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page.  Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening. Thanks, Steve. Appreciate it. Important Links: Brian's LinkedIn Brian's  website

Most advisors foolishly think that the secret to winning high-quality clients is becoming more competent.  I get why you believe this: The entire industry is built to make you believe this. But here's the problem:  This is NOT true. It's been proven scientifically, by two Harvard researchers mind you, that likeability beats expertise.  Worst part? In the financial advice industry in particular, the more competent you become, the LESS likely clients are to pick you as their advisor. Now, I'm not saying to become an incompetent fool that blows your clients' wealth down the toilet.  However, I am saying that competence can only get you so far. And it's not nearly as far as you're led to believe.  But today's show is the antidote.  You'll discover why likeability beats competence and the formula (created by a former FBI agent who got foreign agents to betray their own country because they liked him so much) to become more likeable.  Listen now.  Show highlights include: Why being a master at the technical aspect of your job can actually stifle your financial advice business (0:32)  The single biggest lie you're telling yourself that's actually scaring your ideal prospective clients straight to your competitor (2:09) The counterintuitive reason financial advisors cannot compete on competence (and why competing on "having a drink" instead floods you with clients) (3:07)  How becoming better at managing finances actually makes prospective clients less likely to work with you (scientifically verified by 2 Harvard researchers) (4:22)  Scientific and anecdotal proof that likeability beats expertise every day of the week and twice on Sunday (7:25)  The "Like Switch" secret used by a former FBI agent that turned foreign agents into American spies that can be used to fill up your calendar with high-quality appointments (12:25)  How to become more likeable by following the four-part "Friendship Formula" (13:00)  A weird, yet proven way to "ethically force" people to like you more (14:46)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

You're explaining your work to someone important. You're being clear - you're being interesting. Obv. Yet they've quite visibly glazed over. What went wrong? Communications expert Chris Fenning is back to set us straight. Turns out the problem isn't necessarily your explanation - it's where you're starting from - and it's the reason why so many tedious business letters go straight in the recycling. Naturally, he also gives us the fix. Plus, the question I'm training myself to ask instead of ‘does that make sense?' - you'll likely find it useful too. Look for more episodes in this Communication strand. Books discussed in this episode: The First Minute - Chris Fenning Effective Meetings - Chris Fenning Chris's website: chrisfenning.com/ Chris's LinkedIn: linkedin.com/in/chris-fenning ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely

TN Breastfeeding Hotline 1-855-4BF-MOMS (1-855-423-6667)@drsarahbetheriksen on instagram, facebook and Youtube@flow.breastfeeding on instagram and facebookKey TakeawaysBreastfeeding medicine is now a formal, board-certified medical specialty requiring a two-year fellowship, distinct from lactation consulting and offering diagnostic and prescriptive capabilities.Normal milk supply (25-30 ounces daily) rarely includes large surplus; families should be reassured that "having just enough" is the most common and appropriate production level.A comprehensive diagnostic approach to breastfeeding challenges requires examining maternal medical history, medications, birth circumstances, and physical findings alongside infant assessment.Prenatal breastfeeding education and establishing a support plan before challenges arise significantly reduces stress and improves outcomes when difficulties occur postpartum.Partner support is the strongest predictor of breastfeeding success; including partners in clinical visits and ensuring their understanding of the feeding plan is essential.The mental health and overall well-being of the parent must take priority; feeding method should support rather than undermine the parent's ability to enjoy and connect with their baby.Quotable Moments"A normal milk supply is normal. And that is between about 25 and 30 ounces per day for a term baby or one week old.""The most important thing a baby needs is a mentally and physically healthy parent who can provide a safe and nurturing relationship with them.""Partner support is the strongest predictor of meeting breastfeeding goals.""We have so many tools now that are just right at our disposal. We really have access to that information very quickly.""It's one of the most important things families can do because it gives us an opportunity to prepare them proactively for challenges that they may face."Show Notes by Barevalue.No content or comments made in any TIPQC Healthy Mom Healthy Baby Podcast is intended to be comprehensive or medical advice. Neither healthcare providers nor patients should rely on TIPQC's Podcasts in determining the best practices for any particular patient. Additionally, standards and practices in medicine change as new information and data become available and the individual medical professional should consult a variety of sources in making clinical decisions for individual patients. TIPQC undertakes no duty to update or revise any particular Podcast. It is the responsibility of the treating physician or health care professional, relying on independent experience and knowledge of the patient, to determine appropriate treatment.

Iran said it reached an agreement with Oman on a route through the Strait of Hormuz, US Democrats hope to win control of Congress in the midterm elections and scammers are taking advantage of the disruption caused by the EU's new crypto rules. Plus, the FT's Joe Daniels explains how Ukrainian drone technology is helping cartels and guerillas in Colombia.Mentioned in this podcast:Iran says it has reached agreement with Oman on Strait of Hormuz shipping routeProgressive Democrat wins in Michigan in rebuke to party establishmentUS midterm elections 2026: The FT's guideScammers pose as watchdogs to prey on EU crypto rule changesColombian narcos' quest for Ukrainian drone expertiseGoogle DeepMind CEO Demis Hassabis steps down in shake-up of AI labCredit: CNNWant to get in touch? Email us at podcasts@ft.comNote: The FT does not use generative AI to voice its podcasts The FT News Briefing is produced by Victoria Craig, Sonja Hutson, Saffeya Ahmed, and Katya Kumkova. Our editor is Marc Filippino. Our show is mixed by Sam Giovinco and Alex Higgins. Additional help from Gavin Kallmann, Michael Lello, Peter Barber and David da Silva. Our intern is Cole van Miltenburg. Our executive producer is Topher Forhecz. Flo Phillips is the FT's global head of audio. The show's theme music is by Metaphor Music.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.

Move faster without losing focus: why medtech innovation must balance agility, regulation, and patient needs. In this episode, Mike Stuedemann, Co-Founder and Principal Consultant at agilityIRL, discusses how medical device companies can use agile techniques to accelerate product development while maintaining FDA compliance. He explores the regulatory challenges surrounding AI-enabled devices, particularly as technologies continue to learn and evolve after launch. Mike also explains how AI can support quality and regulatory teams by identifying potential risks, flagging requirements for review, and reducing manual work without replacing human expertise. Finally, he shares why personalized medicine, responsible data use, and practical applications of "boring AI" can drive more meaningful innovation while keeping accessibility, affordability, and patient outcomes at the center. Tune in to learn how agile development, human oversight, and patient-centered innovation can help medtech companies navigate a rapidly changing industry! Resources: Connect with and follow Mike Stuedemann on LinkedIn. Follow agilityIRL on LinkedIn and explore their website. Listen to the Take5 IRL podcast here.

REDIFF - Ce sont quatre mots qui ont divisé la France dans les années 1990. Le 24 juin 1991, Ghislaine Marchal est retrouvée morte dans la chaufferie de sa luxueuse villa de la Côte d'Azur. Dans son agonie, la riche veuve semble avoir pris le temps d'écrire deux inscriptions sur les portes de la pièce : "Omar m'a tuer" et "Omar m'a t". Ces deux phrases désignent Omar Raddad, le jardinier de la victime. L'homme qui n'a cessé de clamer son innocence est rapidement devenu le principal suspect dans cette affaire, jusqu'à sa condamnation en 1994. Quelques mois après la mort de sa patronne, deux experts en écriture sont mandatés par le juge d'instruction. Ghislaine Marchal a-t-elle pu écrire elle-même ces messages ? L'a-t-on forcée à le faire ? Ou bien est-ce tout simplement quelqu'un d'autre qui l'a tuée et a voulu brouiller les pistes ? La voix du crime de cet épisode est experte en écritures et a dû répondre à toutes ces questions en étudiant les portes ensanglantées. Au micro de Marie Zafimehy, Florence Buisson-Debar raconte comment elle a travaillé pour conclure que la victime avait pu rédiger ces inscriptions. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The Easiest $20,000 I've Ever Made in Real Estate What happens when you recognize value that everyone else has overlooked? In today's episode of the Canadian Real Estate Investing Morning Show, Wayne shares the story of how he made a $20,000 profit from a real estate deal with approximately one hour of work. A wholesaler secured an Edmonton townhouse for $90,000 and assigned the contract to Wayne for a $10,000 assignment fee. Wayne immediately recognized that the property was worth far more—not necessarily because of its condition, but because of the different strategies that could be applied to it. Instead of renovating, refinancing, renting, or flipping the property himself, Wayne assigned the deal to another investor for $120,000. The original wholesaler made $10,000. Wayne made $20,000. The final investor completed a successful BRRRR, recovered their invested capital, created equity, and ended up with a rental property that now produces approximately $600 per month in cash flow. The seller also received the fast and straightforward solution they needed. Everyone won. This episode explains why real estate profits are not always created through physical labour. Often, the greatest profits come from knowledge, experience, relationships, and the ability to recognize opportunities that other investors cannot see.

Community ist eines der großen Schlagworte im Personal Branding. Doch nicht jeder Mensch, der dir folgt, gehört automatisch zu deiner Community. Und eine hohe Reichweite bedeutet noch lange nicht, dass Menschen dir vertrauen, regelmäßig wiederkommen oder deine Angebote weiterempfehlen. In dieser Folge von „Be Your Brand“ spreche ich mit der Community-Management-Expertin Tanja Laub darüber, was eine echte Community ausmacht und was sie von einer Zielgruppe, einem Netzwerk oder einer Gruppe von Followern unterscheidet. Tanja arbeitet seit 2006 im Community Management. Sie hat unter anderem für die Mediengruppe RTL Communities aufgebaut, war Projektleiterin Community für Douglas und berät seit 2010 Unternehmen beim Aufbau und bei der Weiterentwicklung von internen und externen Communities. Im Gespräch erklärt sie, warum der Begriff Community gerade überall auftaucht, weshalb KI und Informationsüberflutung das Bedürfnis nach vertrauenswürdigen Beziehungen verstärken und warum Communities ebenso in ihrem Potenzial wie in ihrem Aufwand unterschätzt werden. Wir sprechen darüber, wie du bereits beim Aufbau deiner Personal Brand Beziehungen statt nur Reichweite entwickeln kannst. Tanja zeigt, warum relevante Kommentare auf anderen Profilen so wertvoll sind, weshalb auch positive Rückmeldungen eine Antwort verdienen und wie du Menschen das Gefühl gibst, wirklich gehört zu werden. Außerdem geht es um die Frage, wann aus gutem Community Management tatsächlich Community-Aufbau wird, wie du deine Angebote sichtbar machst, ohne deine Follower zu verschrecken, und warum eine kleine, aktive Gemeinschaft häufig mehr bewirken kann als eine große, passive Followerschaft. Du erfährst in dieser Folge: – was eine echte Community von Fans, Followern und einer Zielgruppe unterscheidet – warum Community Management mehr ist als Kommentare zu beantworten – wie du auf LinkedIn und Instagram Beziehungen rund um deine Personal Brand aufbaust – weshalb relevante Kommentare bei anderen ein wichtiger Sichtbarkeitshebel sind – wie du Menschen dazu bringst, regelmäßig wiederzukommen – warum Verkaufen und Community-Aufbau kein Widerspruch sind – welche Rolle klare Themen und eine klar definierte Zielgruppe spielen – wie KI das Community Management verändert – warum Community kein Selbstläufer ist – weshalb Impact oft wichtiger ist als eine möglichst hohe Followerzahl Tanjas wichtigster Rat: Kläre zuerst, warum du eine Community aufbauen möchtest und welches Ziel hinter deiner Sichtbarkeit steht. Nutze Menschen nicht als Mittel zum Zweck, sondern schaffe echte Möglichkeiten für Austausch... digital und persönlich. Eine Folge für alle, die ihre Personal Brand nicht nur sichtbarer machen, sondern rund um ihre Themen Vertrauen, Beziehungen und eine langfristig tragfähige Community aufbauen möchten. ________________________________________ Mehr zu Tanja Laub findest du hier: https://www.linkedin.com/in/tanjalaub/ Mehr von mir findest du in meinem Newsletter mit Impulsen rund um Personal Branding, Sichtbarkeit und Positionierung. Newsletter https://beyourbrand.substack.com/ Außerdem begleite ich Menschen im 1:1 Personal Branding Coaching dabei, mit ihrer Expertise sichtbar zu werden. Coaching: https://prleben.de/coachings/

Keith Miao, CEO and founder of Birdstop, explains why the Detroit-based company is building autonomous drones around the automotive supply base and why domestic production has become increasingly important. The conversation explores drone supply chains, automotive suppliers, automation, and quality testing. 

Send us Fan MailIn this thought-provoking episode of Joey Pinz Discipline Conversations, Joey Pinz sits down with a technology attorney, entrepreneur, and CEO who has spent decades helping businesses navigate risk, innovation, and growth. From building a landscaping company as a teenager to leading a legal technology platform serving MSPs across North America, this conversation explores entrepreneurship, artificial intelligence, leadership, and the importance of staying focused in a rapidly changing world.The discussion dives deep into the growing role of AI in legal services and why businesses should be cautious about relying solely on large language models for critical decisions. You'll learn how "human-in-the-loop" systems help balance automation with accountability and why subject matter expertise remains more valuable than ever.Beyond business, the conversation explores motorcycles, risk-taking, work ethic, avoiding burnout, and what it takes to remain focused while leading a fast-growing company during one of the most transformative periods in technology history.

Sam and Joe discuss Microsoft's plan to retire Microsoft-provided SMS and voice calls for MFA, with key dates of Sept 1, 2026 (users on SMS/voice are automatically enabled for passkeys and nudged to register) and Feb 1, 2027 (blocking enforcement for users whose only MFA is SMS/voice, no opt-out), noting paid/customer-managed telecom options and the need to warn clients, address legacy per-user MFA vs conditional access, and handle shared accounts via shared mailboxes or passkey-sharing tools. Sam recounts a prolonged Salesforce SSO/MFA issue worsened by poor vendor documentation and misleading AI guidance, ultimately tied to a Microsoft KB update. They then cover partnering with Fuji for client SOC 2 compliance support, emphasizing evidence, audits, costs, and ongoing maintenance, plus how cyber-insurance questionnaires drive security improvements. The episode also touches on residential support cases, Vision Pro support challenges with DRM blocking screen mirroring, and show wrap-up.   00:00 Show Kickoff 00:17 Microsoft MFA SMS Retirement 00:44 Key Dates and User Impact 03:28 Authenticator Backups and PSAs 04:40 Legacy MFA Cleanup Challenges 07:36 Conditional Access Licensing Risks 10:12 Shared Accounts and Passkeys 12:21 Salesforce MFA SSO Headaches 13:25 AI Missteps and Vendor Docs 17:50 SOC 2 Help from Fuji 21:23 SOC 2 Costs and Maintenance 22:49 Easy Buttons and Real Audits 26:27 Cyber Insurance Questionnaires 27:53 Partnering for Expertise 29:07 Cyber Insurance Foot in Door 30:31 Apple Store Referral Win 31:01 Lightroom Migration Pitfalls 34:31 Blocked Contacts Mystery 38:04 Email Search and User Training 40:02 Supporting Vision Pro Clients 47:28 Amazon Returns and Exceptions 50:24 Wrap Up and Callouts

In today's episode, you'll discover: 1.     The way you diagnose problems, identify risks, and frame strategic solutions ultimately distinguishes you as an advisor rather than a vendor. 2.     When expertise becomes visible, the conversation shifts from transactional selling to strategic problem-solving. 3.     Practical insights on how to structure and communicate your expertise so that prospects understand not only what you offer, but why your approach delivers stronger outcomes. To support these three takeaways, I chose a quote from Simon Bowen: "Today's clients aren't just skimming for the lowest price - they're looking for the deep, meaningful connection that says you understand them." About Dr. Natasha Davis: Jonathan Berryhill is a former U.S. Army Infantry Sergeant, law enforcement officer, and entrepreneur who built multiple seven- and eight-figure businesses after confronting the identity that held him back. After nearly losing his marriage, he rebuilt his life through faith and discipline. Now focused on real estate, he scaled to three brokerages and seven figures in five years, and helps men take ownership and build lasting success. How to Get in Touch with Dr. Natasha Davis: Website: https://natashadavisvisionary.com/ Email:  Support@NatashaDavisVisionary.com Gift: http://www.IbcAcademyOnline.com (Coupon code: readytowin) Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/ Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

Key Points Gamification in medical education can deeply engage learners and improve clinical skills. Rapid Sequence alternates between game blocks, where learners act in clinical scenarios, and teaching blocks, where insights are shared. True expertise is about developing effective cognitive strategies, not just accumulating knowledge. Building mental models involves not just learning, but practicing decision-making in complex environments. The learning environment should foster psychological safety and encourage growth through reflection and feedback. REBEL Rundown Introduction Welcome back to Rebel MIND, the podcast where we sharpen the person behind the practitioner. MIND stands for Mastering Internal Negativity during Difficulty. This series emphasizes productivity, provider performance, and team optimization to ensure we are at our best during high-pressure situations. In this episode, we introduce an innovative teaching tool called Rapid Sequence, aimed at revolutionizing how clinicians learn critical care through gamified experiences. With host Dr. Mark Ramzy, we invite Drs. Sarah Crager, and Ryan Ernst, to explore what it takes to become an expert and how gamification can transform learning in the medical field. Cognitive Question What does it truly mean to be an expert in emergency and critical care medicine? What Is Rapid Sequence?? It’s a gamified clinical case simulation tool consisting of different “blocks” where you have individual learners that can work through cases in non-multiple choice format. You’re basically working on shifts, seeing multiple patients with your team.There’s a cast of characters, interruptions, distractions, and you enter orders just like you would as if you were on shift, and then the cases advance to see the outcome of your decisions, good or badFor more information check it out the Rapid Sequence website here. Use the following Promo Code: REBEL2026 at checkout page to receive a 20% off couponFigure 1: Screenshot from Rapid Sequence showing the initial dashboard Learning Must Be An Active Not Passive Process An important part of the process when acquiring new skills or information is making it an active processIt is not just passively listening, but actively participating, providing answers that aren’t multiple choice, and then responding to the outcomeThis provides the engagement, and increases both the comprehension and retainability of new conceptsWhen you then apply those same concepts in future times of questioning (or in Rapid Sequence's case “Blocks”) it helps expedite active recall through spaced repetition How This Applies to the Emergency Department or ICU? In high-stakes environments like the ED or ICU, clinicians must make fast, informed decisions often without complete data. Rapid Sequence provides a simulated space where clinicians can make mistakes without risk to real patients, receive feedback, and build the cognitive resilience needed for actual shifts, mirroring the chaotic nature of these departments. Immediate Action Steps for Your Next Shift **Embrace Gamified Learning**: Engage with or seek out platforms like Rapid Sequence that offer a practice ground for real-world medical scenarios.**Develop Mental Models**: Start by breaking down complex cases into mental models that you can refer back to during your shift. **Prioritize Feedback and Reflection**: After each shift, allocate time to reflect on decisions and seek peer feedback to refine your cognitive strategies.**Foster a Safe Learning Environment**: Encourage open discussions in your team where all members can express uncertainties and learn from one another. Conclusion Embracing innovative teaching methodologies such as gamification can lead to significant improvements in clinical education and practice. By integrating tools like Rapid Sequence in training, healthcare professionals can not only enhance their skills but also foster a culture of continuous learning and psychological safety. Clinical Bottom Line Effective medical education isn’t about rote memorization—it’s about developing the ability to think critically and adapt rapidly in ever-changing environments. Gamified tools offer an engaging path to achieve true expertise, ensuring clinicians are well-equipped to provide the best patient care possible. Meet the Authors Sara Crager, MD Associate Professor, Critical Care and Emergency Medicine UCLA, Los Angeles, CA Ryan Ernst, MD Assistant Professor of Emergency Medicine, Section Chief of Global EM University of Utah, Salt Lake City, UT Showing Slide 1 of 2 The post REBEL MIND – Teaching Towards Expertise with Gamification appeared first on REBEL EM - Emergency Medicine Blog.

Today's guest is Dr. Natalie Trehan, assistant professor at the Medical University of South Carolina and a clinician educator specializing in oral medicine, orofacial pain, and injectable therapies. As a scleroderma patient myself, I know how tough it is to find a dentist who actually understands our needs. Dr. Trehan shares practical tips that will help so many warriors, including one smart strategy for finding the right dentist.

In this episode of Become Your Own Boss, Monica shares a simple customer interaction at Zeus' Closet that sparked a major marketing realization: business owners often show their work without teaching customers what they know.After more than 20 years in business, Monica discovered that something that seemed incredibly basic to her was not obvious to her customers. That knowledge gap revealed an opportunity every entrepreneur can use.Monica explains how answering common questions, clearing up misunderstandings, and teaching customers about an industry can turn everyday knowledge into valuable marketing content. More importantly, educational content can establish authority, build trust, and give customers another reason to choose your business over the competition.Episode Quote: Don't just show people what you do. Teach them what you know. Episode Sponsored by: ⁠⁠Take the SIMPLE Life Assessment⁠What you will learn in this episodeHow to identify customer questions that can become educational contentHow to turn common misunderstandings into marketing opportunitiesHow to demonstrate expertise without giving away your “secret sauce”How to use educational content to build trust and authorityHow to create simple content from knowledge you already haveHow to make your expertise more visible to potential customersHelpful Entrepreneurial Resources from Become Your Own BossSign Up for the ⁠Level Up Living Newsletter⁠⁠KICKSTART YOUR BUSINESS PROGRAM⁠⁠⁠Monica's FREE ebook⁠⁠: 11 Essential Secrets for Small Business SuccessGet your⁠ ⁠Become Your Own Boss Planner⁠⁠Your knowledge is part of the value your business provides. Listen to this episode to discover how Monica is rethinking content at Zeus' Closet—and how one simple shift could change the way potential customers see your business.Listen now, subscribe to Become Your Own Boss, and leave a rating and review to help more entrepreneurs discover the show.

Welcome to The Cashflow Project! In this episode, we sit down with globally recognized business strategist Justin Goodbread to discuss what it takes to build, scale, and successfully exit a business. Justin shares his journey from starting a lawn care business at 15 to building and selling multiple companies. He also breaks down his Deca Millionaire Way framework, offering practical strategies for growing a business without sacrificing your family, faith, or freedom. Whether you're an entrepreneur or business owner, this episode is packed with actionable insights on leadership, long-term growth, and creating lasting financial success. [00:00] Introducing Justin Goodbread's Expertise [03:46] Starting a grass cutting business [08:50] Tax-saving strategies for business owners [10:13] The Decamillionaire Way frameworks [14:22] Building on Personal Values [16:58] Defining Vision and Purpose [21:00] Understanding Yourself for Success [24:53] Balancing business with personal life [27:51] Balancing core business functions [31:58] Defining personal freedom in business [35:22] Achieving Business Success [35:55] Balancing personal life and career [39:42] Pay yourself first principle [44:08] Overcoming challenges to success [46:13] Inviting to Honolulu meetups Connect with Justin Goodbread! Website LinkedIn Instagram Connect with The Cashflow Project! Website LinkedIn YouTube Facebook Instagram

Do you struggle to speak up and share your expertise in the room?  If you feel like there's a gap between your skills in your role and the skills you show people in meetings - today's episode is for you.  Today I'm explaining why it can be hard to feel confident speaking up in meetings, even when you have solid expertise you want to share.  I'm teaching you the 3 bridge skills that'll help you bridge the gap between the knowledge you possess, and your ability to speak up and share it in meetings.  If you're ready to start playing a bigger game and you want to show up big and bold in the room - you're going to love this one.Join the waitlist for The Art of Speaking Up Academy: https://jessguzikcoaching.com/academy/