Podcasts about expertise

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI is either the end of agencies… or the biggest opportunity we've had since the internet. Most agree it's the second one. Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They're using AI to increase leverage, not replace thinking. And they're restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work. Today's featured guest will discuss why SEO isn't dead (it just grew up), the biggest mistake agencies are making with AI, how to 10x output without adding headcount, and why your unique data is the unfair advantage that separates you from every other agency prompting ChatGPT and hoping for magic. Terry Zelen is the founder of Zelen Communications, a 35-year-old agency that pivoted aggressively into AI over the last three years. He's helping clients win visibility across both search engines and large language models (LLMs) and even building AI tools internally to reduce hallucinations and improve accuracy. Terry has a degree in marine biology, so marketing wasn't the master plan. After college, he tried breaking into the creative world with zero portfolio and got laughed out of the room; until one person gave him a shot. He worked for free, proved himself, connected with a freelance rep, and slowly worked his way up through the agency ranks. He eventually transitioned from freelancer to agency owner by acquiring his own accounts and building relationships locally in Tampa. Fast forward three decades and now he's helping clients navigate AI, LLM visibility, and what modern SEO really looks like. In this episode, we'll discuss: Why SEO is more complicated now, but agencies willing to adapt can still win How LLM visibility will win you business AI: The greatest leverage small businesses have ever had Building an AI consensus engine Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. SEO Is Not Dead. It's Just Way More Complicated There's a lot of noise right now around "SEO is dead" or "zero-click internet." But that's an oversimplification. SEO isn't going away. It's evolving. Today, it's not just SEO. It's: GEO (Generative Engine Optimization) AEO (Answer Engine Optimization) Local SEO EEAT (Experience, Expertise, Authority, Trust) Search intent In other words, visibility is the game. Not just ranking in Google, but showing up in LLMs like ChatGPT, Gemini, and Perplexity. Terry points out that while snippets and AI-generated summaries are increasing, people still want to verify sources. They're not buying a couch because an LLM told them it's the best. They'll still visit sites, compare options, and validate credibility. Backlinks, structured content, schema, quality. It all still matters. What's different is that now you're playing the game with Google and the LLMs. How LLM Visibility Actually Wins Business This isn't theoretical. Terry shared a story of a client who builds modular classroom buildings. A school district searched for "best mobile building producer in Florida" and the client showed up in a snippet. That visibility led directly to a new contract. So you're no longer optimizing just for rankings. You're optimizing to be the referenced authority when AI generates an answer. That means you better have structured content, clear positioning, backlinks, authority signals, and presence on surfaces LLMs scrape (including platforms like Reddit, though that's evolving). The agencies that understand this shift can bolt on new services like AI SEO or GEO and, in some cases, significantly increase revenue. But there's a catch. This space is evolving fast. What works today might not work next quarter. That's why Terry avoids gray-hat tactics and focuses on fundamentals. AI Is the Greatest Leverage Small Agencies Have Ever Had Terry believes this might be the most exciting time ever for small agencies because AI has eliminated barriers that used to require massive budgets. When a small restaurant client wanted a red snapper on a black background for their website, stock photography didn't cut it and real shoot would've required a diver, photographer, cooperative fish and a significant budget. Instead, they used Midjourney to create the image. Then they animated it so the fins and gills subtly moved. The client was blown away. For a small restaurant, this level of visual production used to be impossible. Now it's affordable and scalable. That's the opportunity. Agencies can deliver higher-quality creative, faster, and at lower cost if they know how to use the tools. A Very Real Fear for Future Marketers Terry regularly speaks to marketing students who are worried AI will take their jobs. What he tells them is that AI won't take your job, but someone who knows how to use AI will. The key is not blind reliance. It's intelligent leverage. AI is excellent at: Research Proposal drafting Competitive analysis First drafts of content Summarizing data What used to take weeks can now take hours. That frees your team from repetitive, dreaded tasks and allows them to focus on strategy, creativity, and client impact. But there's a danger in over-reliance. Too many agencies are slapping "AI" on everything without adding original thinking or proprietary data. Your edge isn't that you use AI. Your edge is your data. Every agency has unique client data, performance metrics, positioning, and experience. When you combine that with AI, that's where real leverage happens. Building a Consensus Engine to Reduce AI Hallucinations One of the more advanced things Terry is experimenting with is what he calls a "consensus engine." The problem with LLMs is that they're probabilistic, not deterministic. Ask the same question twice and you'll get two slightly different answers. They also hallucinate. To combat this, Terry built a workflow using N8N (a Zapier-like automation tool) that runs content through multiple LLMs. One writes it. Another critiques it. The final output must pass both systems before it's considered valid. If they disagree, it's sent back through with adjusted parameters. He's also exploring how different LLMs perform best in different roles: Perplexity for real-time research ChatGPT for writing Claude for programming Instead of treating AI as one tool, he's assembling a stack of specialized tools. That mindset shift, thinking like a systems architect instead of a prompt typist, is what separates surface-level AI use from strategic advantage. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seeking Divorce Assistance in These Locations? Our Team Can Help!   Riverside: https://bit.ly/4lYPO9o Corona: https://bit.ly/44gJROv Irvine: https://bit.ly/3EvvQSL San Diego: https://bit.ly/4lOg85X Palm Desert: https://bit.ly/4jNWZzc   Founded in 2021, Reel Fathers Rights APC is a Nationally Recognized Family Law Firm that focuses exclusively on representing Men and Fathers in Family Court in California. RFR boasts over 300 years of combined family court experience and was recognized as the top law Firm on the Inc 5000 List for 2025. RFR attorneys have earned dozens of awards and certifications from being named Certified Family Law Speicialist by the State Bar of California to being named Rising Stars by Best Lawyers and Ones to Watch by Super Lawyers. RFR attorneys are equipped to handle everything from contentious Child Custody disputes to high profile, high-stakes divorce, and defense of serious Domestic Violence Allegations. RFR is the go-to attorney for Men and Fathers in California Family Courts. You can learn more about Reel Fathers Rights and their services on our website www.reelfathersrights.com   Mark Reel Jr. is the Founder and CEO of Reel Fathers Rights APC. Since 2021, Mark and RFR have represented thousands of Men and Fathers in California Family Courts. Mark has been named One to Watch by Best Lawyers and a Rising Star by Super Lawyers. He has also been recognized by Inc on their Ince 500 list of fastest growing companies as well as Elite Lawyer and Expertise.com   About This Episode:   On this episode, Mark Reel Jr. breaks down the two-part constitutional shield of due process that stands between a family and state overreach. He explains that procedural due process acts as the court's "user manual," requiring the three pillars of official notice, a meaningful opportunity to be heard, and an impartial judge to ensure the legal process is fair. Mark then dives into substantive due process, which protects the fundamental liberty interest parents have in the care and control of their children. Because these rights are fundamental, the state must meet the "strict scrutiny" standard, proving they have a compelling reason—such as preventing immediate physical harm—before they can legally interfere with a family. Ultimately, he illustrates how procedural due process protects the trial itself, while substantive due process protects the very fabric of the family.

What does it truly mean to leave a legacy — and how do you start building one right now? In this episode, Sabine takes you behind the scenes of her memoir-writing journey and asks the one question that changes everything: What are you here to contribute? Whether you're a parent, an entrepreneur, a coach, or a speaker waiting in the wings — your unique combination of experiences, skills, and stories cannot be duplicated. And that makes your voice more powerful than you may realize. Sabine shares personal stories of the mentors who shaped her path — from meeting Zig Ziglar in person to the books and events that guided her from a 27-year performing arts school to a thriving speaking and coaching brand. She gets refreshingly real about investment, patience, and what it actually takes to go from talented-and-silent to seen-and-booked. You'll also hear about her new book GUMPTION, the One Day Studio Experience she created for aspiring speakers, and why getting your message out into the world isn't just a business move — it's your legacy in action. Resources mentioned: GUMPTION by Sabine Kvenberg https://www.barnesandnoble.com/w/gumption-sabine-kvenberg/1148750776?ean=9781636989150 The Confident Speaker Accelerator — https://www.sabinekvenberg.com/ConfidentSpeaker The One Day Studio Experience — https://www.sabinekvenberg.com/signature-studio-day The Vibrant Voices Network — https://www.sabinekvenberg.com/Vibrant-Voices  

336: Diese Folge ist eine klare Standortbestimmung für alle, die als Expert:in sichtbar sein wollen und sich gleichzeitig immer öfter beim Konsumieren statt Kreieren ertappen.  Es geht um den feinen, aber folgenschweren Unterschied zwischen Creator-Modus und Consumer-Modus und warum genau hier über Markenstärke, Sogwirkung und Umsatz entschieden wird.  In dieser Episode hörst du:  - woran du erkennst, dass du strategisch abrutschst  - warum zu viel Input deine Positionierung verwässert  - wie du wieder in die Rolle kommst, die dein Markt braucht: klar, führend, meinungsstark  - welche einfache Praxis dir hilft, deinen Expertenstatus zu stabilisieren  Wenn du spürst, dass da „mehr Substanz" in dir steckt, als aktuell nach außen sichtbar wird – dann ist diese Folge für dich. 

Paid Podcast – ab wann lohnt sich eine Paywall wirklich? Immer mehr Creator überlegen, ihren Podcast kostenpflichtig zu machen. Ein Paid Podcast klingt erstmal nach einer logischen Idee: Du steckst Zeit, Energie und Expertise in deine Inhalte, warum also alles gratis anbieten? Die entscheidende Frage ist aber nicht, ob ein Paid Podcast möglich ist, sondern wann er strategisch wirklich Sinn macht. In dieser Folge spreche ich darüber, warum viele Coaches und Mentoren viel zu früh darüber nachdenken, ihren Podcast hinter eine Paywall zu setzen und warum sie sich damit manchmal ihren wichtigsten Vertriebsweg selbst abschneiden. Ich teile meine Perspektive aus über 150 Podcast-Episoden seit 2019 und über 20 Jahren Erfahrung im Vertrieb. Mein eigener Podcast ist ganz bewusst kostenlos, nicht aus Zufall, sondern aus einer klaren strategischen Entscheidung. Du erfährst in dieser Episode: – wann ein Paid Podcast tatsächlich eine kluge Business-Entscheidung sein kann – warum viele Creator eine Paywall zu früh einsetzen – welche Rolle ein Podcast im Marketing und Vertrieb deines Businesses spielen kann – warum ein Podcast einer der stärksten Hebel für Vertrauen, Expertise und Kundengewinnung ist – und wie du herausfindest, welche strategische Entscheidung gerade wirklich zu deinem Business passt Wenn du selbst überlegst, einen Podcast zu starten, deinen Podcast zu monetarisieren oder darüber nachdenkst, einen Paid Podcast mit Paywall einzuführen, wird dir diese Folge helfen, das Thema aus einer strategischen Perspektive zu betrachten. Denn im Business geht es nicht darum, Strategien zu kopieren, sondern zu verstehen, welcher Hebel gerade für dein Business der richtige ist.   Wenn du lernen willst, wie du dein Personal Brand Business strategisch aufbaust, sichtbar wirst und die richtigen Kundinnen anziehst, kannst du hier einen Kennenlern-Call für mein Mentoring UNTAMED buchen: Lass uns sprechen! Let's stay connected: Instagram: sabine.spallek Mehr über meine Arbeit: beuntamed.de

Pour contacter SILAE de notre part, utilisez ce lien : https://bit.ly/DSN-de-susbtitution-2026Contactez Dan Amar de ACD de notre part à l'adresse d.amar@acd-groupe.fr, vous serez bien reçu !Doubler de taille d'ici 2030 sans lever de fonds : le choix d'ACOFILes fonds d'investissement s'installent dans la profession.Et cela pose une vraie question :Peut-on désormais grandir sans leur aide ?Dans cet épisode, Cyril Deschênes, expert-comptable associé chez ACOFI (150 collaborateurs, 7 implantations, bientôt 8), explique pourquoi son cabinet a décidé de doubler de taille d'ici 2030… sans faire entrer de fonds au capital.Un choix réfléchi, assumé, structuré.Au fil de l'échange, il partage sa lecture de la financiarisation :Pourquoi la relation humaine - avec les clients et les équipes - est selon lui la grande oubliée du débatPourquoi le temps long reste la vraie boussole d'un projet de cabinetPourquoi l'expert-comptable doit rester un entrepreneur face à ses clientsEt pourquoi la souveraineté des données devient un sujet stratégiqueMais surtout, il détaille la trajectoire ACOFI :Financer une croissance ambitieuse sans dilutionDévelopper de nouveaux services (assurance, ingénierie patrimoniale, financement, bilan carbone…)Embarquer les équipes dans un projet d'ETI indépendanteCyril le dit sans ambages :On ne construit pas un cabinet sur un phénomène de mode, ni “à coup de posts LinkedIn”.Sa vision tranchée a le mérite d'aider chaque dirigeant de cabinet à se poser cette question :Quel est mon horizon ?Bonne écoute !Nous sommes le CEG : le think tank des experts-comptables de demain.Ici on échange, on essaie, on ose !Suivez-nous pour ne rien rater !Vous voulez en savoir plus sur le CEG et nous rejoindre ?Une seule adresse : contact@experts-en-gestion.fr

Bei Backseat Gaming sprechen wir regelmäßig über Xbox, Konsolen, Spiele sowie alles, was uns gerade bewegt. Wir haben zu allem eine Meinung - manchmal sogar fundiert und mit Expertise!

Send a textTurn your expertise into income after 50.  Retirement looks different now. With more women exploring second acts - whether driven by economic shifts, changing timelines, or simply a desire for more - many are asking: Where do I start? The answer may already be in you.In this episode of the Ageless Glamour Girls™ Podcast, we explore how seasoned professionals can reposition decades of experience into authority, income, and impact.  Roz Miller-Choice, founder of The Expert Maker® and author of Know It. Share It. Profit., joins us to discuss:• Why experience may be your greatest untapped asset • Moving from employee thinking to expert positioning • Mindset shifts required to monetize what you know • Why your expertise was never meant to be a best-kept secretIf you're navigating midlife reinvention, career repositioning, or building income after 50, this conversation is for you. Cheers to healthy aging and joyful living, Luvvies!ABOUT OUR GUEST:  Roz Miller-Choice - The Expert Maker® is a personal brand strategist, TEDx speaker, author, and award-winning TV host who helps professionals turn knowledge into credible, profitable brands — earning her the name The Expert Maker®.  A former TV anchor, reporter, and producer with CNN, CBS, NBC, and FOX, Roz combines decades of media experience with entrepreneurship training from Cornell University and Harvard Business School. She is the author of the upcoming book Know It. Share It. Profit.: The 3-Step Branding and Marketing Plan to Turn Your Expertise into Profit and leads a creative team that helps experts build visible, authority-driven brands.Her television series The Expert Maker TV is a winner of the 43rd Annual Telly Awards for branding excellence.                                Guest Links:   Pre-Order Book: https://ksp-book.com/Course: knowitshareitprofit.com TEDx Talk: https://youtu.be/fWcK5itKSSYSpecial thanks to our sponsor, Bricker Labs - makers of Liquid Vitamin B12 Blast and Folic Acid, supporting energy and focus in this season. Visit BrickerLabs.com and use our AGG savings code: AGG10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.Support the showSupport Ageless Glamour Girls™: www.agelessglamourgirls.com www.linkedin.com/in/marqueetacurtishaynes https://www.shopltk.com/explore/AgelessGlamourGirls https://www.youtube.com/@agelessglamourgirls Instagram @agelessglamourgirls Facebook: https://www.facebook.com/agelessglamourgirls Private (AGG) FB Group: The Ageless Café: https://www.facebook.com/groups/theagelesscafe TikTok: @agelessglamourgirls Podcast Producers: Ageless Glamour Girls™ and Purple Tulip Media, LLC

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

Join Dominique Surinx, CEO and President of Ansana, for a high-level discussion on the digital transformation of the healthcare industry. With 20 years of experience in the corporate pharmaceutical world and a decade as a successful entrepreneur, Dominique brings a rare perspective to the table. In this episode, we explore how AI is moving from a back-office tool to a frontline catalyst for innovation, improving patient outcomes and accelerating the development of life-saving treatments.

Challenges of Partnerships Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Bringing on a cofounder has many advantages. There are also disadvantages. Here's a list of challenges with partnerships: Decision making. Partners bring the challenge of making decisions. It's best to decide who has the final say in all decisions to avoid a stalemate. Liability. Both partners are liable for the debts of the business. Profit share. Partners share the profits, so it's best to figure out how it will be divided. Business continuity. The business may falter if one of the partners cannot continue. Set up a plan for what will happen in the event that one or the other partner drops out. Risk. The partners may perceive risk differently, with one who may be a risk taker while the other is risk-averse. Expertise. While two partners are better than one, that still may not be enough for the business to achieve success. Exit strategy. It's best to determine in advance how the business will achieve an exit and how much each partner receives. Consider these points before setting up a partnership. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/GGF865. CME/MOC/AAPA/IPCE credit will be available until February 28, 2027.Synchronizing Success in Resectable Gastric/GEJ Cancer: Merging Expertise to Effectively Deliver Immunotherapy Platforms in the Surgical Setting In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent educational grant from AstraZeneca.Disclosure information is available at the beginning of the video presentation.

Heute freuen wir uns wieder einen Gast bei uns im Shanghai Office begrüßen zu dürfen. Marc Horn blickt auf eine lange Zeit in China zurück und war seit 2001 insgesamt dreimal für Merck in China im Einsatz. Da er zum 1. März eine neue Rolle in Deutschland antritt, ist dieser Besuch bei uns im Studio ein Teil seiner Abschiedstour. Wir sprechen über den Wandel vom reinen Importeur zum lokalen Business und warum es heute nicht mehr reicht, nur eine Präsenz in China zu haben. Marc erklärt, dass Unternehmen ein echter Teil des chinesischen Marktes werden müssen, um bei der Geschwindigkeit in Bereichen wie KI oder Robotik überhaupt mithalten zu können.Spannend ist auch sein Blick auf die lokale Konkurrenz, die bei Kosten und Qualität massiv aufgeholt hat. Marc beschreibt, wie diese Firmen für Merck gleichzeitig zu wichtigen Kunden und Partnern geworden sind. Er betont, dass für diesen Erfolg nicht nur Expertise vor Ort, sondern vor allem auch China-Kompetenz im globalen Headquarter entscheidend ist.Außerdem sprechen wir über den Ausbau von Green Energy und die Anwendung von KI-Modellen wie DeepSeek im Arbeitsalltag.Wir wünschen Marc alles Gute für seinen Neustart in Deutschland und euch viel Spaß mit dieser Folge.Unser Gast: Marc HornSend a textasiabits hier abonnieren: asiabits.com Damians Team kontaktieren: www.genuine-asia.com Moderatoren & Hosts: Damian Maib & Thomas Derksen Schnitt & Produktion: Eva Trotno

In dieser Folge von „Die Versicherungsbranche in 2030 Tagen“ spricht MarKo Petersohn mit Dr. Rainer Reitzler, CEO der Münchener Vereinsversicherungsgruppe, über die Branche im Jahr 2031. Reitzler erwartet Effizienzgewinne durch KI „vom Vertriebsmomentum bis zum Schaden“, betont aber klar: „Gerade bei großen existenziellen Themen, da wird die KI an ihre Grenzen stoßen.“ Für ihn ist klar, dass das Digitale zum Standard wird und künstliche Intelligenz Auswirkungen auf die gesamte Wertschöpfungskette hat, aber im Ernstfall wird immer der Mensch entscheiden und das Menschliche entscheidend sein. Das gilt auch im Vertrieb. Hier sieht er eine klare Spreizung: „einfache, schnelle, digitale Produkte“ wie die Zahnzusatzversicherung – mit bald „über 100.000 Verträgen netto Neugeschäft im Jahr“ – auf der einen Seite, persönliche Beratung bei komplexen und gewerblichen Risiken auf der anderen. Die Zukunft der Branche ist für ihn eine klare Verbindung aus Spezialisierung, Technologie und persönlicher Expertise. Standardisierte Prozesse werden digitaler und schneller, komplexe Risiken bleiben beratungsintensiv. Hören Sie direkt jetzt den Podcast und bewerten Sie ihn.

Für diese Episode habe ich die doppelte Portion Kompetenz und Expertise eingeladen - begrüßt mit mir Marion & Myke: Marion und Myke unterstützen euch in ihren Paarworkshops und Paarcoachings, aus alten Mustern auszusteigen und begleiten euch in eine lebendige Beziehung mit tiefer Herzensverbindung. Warum sich Paare für ein Paarcoaching entscheiden oder vielleicht auch entscheiden sollten - auch wenn Hopfen und Malz verloren zu sein scheinen, was sind die größten Trigger in Beziehungen? Ich wurde hintergangen - was nun? Kommunikation zwischen den Welten und Erfolgsgeheimnissen einer glücklichen Beziehung - das wird eine spannende Folge und ich wünsche euch richtig viel Freude und ein paar wichtige Erkenntnisse. Marion & Myke findet ihr hier: https://szeiler.at/paar-workshop/ https://www.instagram.com/marionandmyke/ https://www.facebook.com/profile.php?id=61574258327251 https://www.youtube.com/@marionandmyke https://www.linkedin.com/company/flow-connect-expand/ https://www.tiktok.com/@marionandmyke Viel Freude und vielen Dank für deine Aufmerksamkeit

886. Is your team's deep knowledge actually preventing them from seeing the next big breakthrough? In this episode, Rachel explores the "expertise trap"—the moment when having all the answers stops us from seeing new possibilities. She explains why traditional brainstorming often fails and how a "catalog of failures" can cage an expert's thinking. Rachel introduces a practical tool, the Curiosity Hour, designed to flip the script on problem-solving by prioritizing "dumb" questions over expert solutions. Learn how to find the "gardeners" in your organization to challenge the status quo and unlock the fresh thinking your team has been missing. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.Find Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.Modern Mentor is a part of Quick and Dirty Tips.Links: https://www.quickanddirtytips.com/https://www.linkedin.com/company/modern-mentor-podcast/https://www.quickanddirtytips.com/modern-mentor-newsletterhttps://www.facebook.com/QDTModernMentorhttps://twitter.com/QDTModernMentor

In this episode, Houston Harris shares his 20+ years of insights, including his personal transformation from transactional to a value-driven consultative approach.Key Topics:-Houston's origin story from East Texas to helping lead a $60M agency- The importance of maintaining independence for long-term growth- Mindset shifts: from transactional to consultative insurance selling- Strategies for prospecting and building a targeted, high-quality book- The value of relationships, niche expertise, and resource gatekeeping- Leveraging technology and AI to provide advanced client services- How to develop a team that executes a proactive stewardship plan- The significance of safety culture and risk management in reducing claims- Practical advice for early-stage producers seeking to grow their booksTimestamps:00:00 - Introduction and episode overview02:45 - Houston's background and early career shift09:06 - Maintaining a 20+ year tenure at the same agency12:37 - The long-term mindset in agency growth20:21 - Transition to a more strategic, value-driven approach31:22 - Building a consultative, risk management-focused business42:50 - How to approach prospects with no immediate pain55:55 - Prospecting strategies for new producers and agents64:07 - Resources for implementing pre-hire, post-hire, and claims processes66:10 - Final thoughts and Houston's advice for aspiring insurance professionalsResources:

In this episode, we explore the "brand transition moment": that uncomfortable phase where your external brand no longer reflects the professional you've become. Whether you're hesitating to share your website or overcompensating in discovery calls, these are signs of an identity gap that could be costing you premium opportunities. We discuss how to move from being a reactive business owner to an aligned thought leader and how to ensure your brand does the heavy lifting for you.As you grow through lived experiences, client wins, and personal evolution, it's common for your brand to "freeze" in time. The host describes this phenomenon using the "sedimentary rock" analogy: a digital fossil made of layers from previous years and pivots that no longer represent your current level of authority.The episode highlights that in today's AI-accelerated world, logos and funnels are easy to create, but true coherence and identity are the only remaining competitive edges. We dive into why alignment matters more than aesthetics and how bridging the gap between your internal growth and external presence is the key to unlocking "Category of One" status.Key TakeawaysThe Identity Gap: You often evolve faster than your brand. If you feel the need to "explain" your business more than usual or hesitate to send your website link, you are likely experiencing a mismatch between your power and your positioning.Sedimentary Rock Branding: Many brands are built in layers over time. Without intentional evolution, your website becomes a confusing record of who you used to be rather than a beacon for where you are going.Business Owner vs. Thought Leader: A business owner focuses on transactions and fulfillment; a thought leader focuses on voice, authority, and long-term brand equity. Moving into the latter requires a brand that is proactive and congruent with the "bigger rooms" you want to enter.The Cost of Friction: An outdated brand doesn't just look "old"—it costs you confidence, media opportunities, and the ability to command premium pricing.Four Reflection Questions to Audit Your Brand:Who have I become in the last two to three years?Does my current website and copy reflect that person and the level of service I now offer?If a dream opportunity (an agent, a major stage, a high-value client) Googled me today, what would they assume about my value?Where am I compensating in conversations because my brand isn't doing the work for me?Mentioned ResourcesBrand OS Pro: designed to help experts rebrand or launch in under 30 days with full messaging, visuals, and website integration.Private Brand Audit & Demo: For a limited time, Tiffany is offering one-on-one calls to review your current brand ecosystem, identify gaps, and explore how to close the gap between your expertise and your digital footprint.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

60k für eine 1:1-Zusammenarbeit? Während viele bei dieser Zahl zusammenzucken, ist die eigentlich spannende Frage: Warum zahlen meine Kunden das gerne – und das bei einer entspannten 25-Stunden-Woche meinerseits? Wenn du bei 100k oder 200k Jahresumsatz feststeckst, liegt das meist nicht an mangelndem Fleiß oder fehlender Expertise. Es liegt daran, dass deine Identität, deine Mathematik und dein Zeitmanagement noch nicht synchronisiert sind. In dieser Folge räume ich mit dem Mythos auf, dass man für mehr Umsatz mehr ackern muss. Ich zeige dir, wie du von der vergleichbaren Personenmarke zur unübersehbaren Business-Ikone wirst und warum dein Content aktuell vielleicht genau die falschen Signale sendet. Du erfährst: - Das Zeitparadoxon: Warum mein persönlicher Zeitmangel dein größter Vorteil ist und welche ‚Qualitätsmerkmale‘ (wie SEO-Wahn oder Website-Perfektionismus) ich in jedem Business sofort streiche. - Die Identitätslücke: Warum Kunden aktuell noch Preise vergleichen, statt bei dir Schlange zu stehen – und mit welcher einen Entscheidung in deiner Kommunikation du das sofort beendest. - Die Mathematik der Freiheit: Warum 500k Umsatz bei 25 Stunden kein Zufall sind, sondern ein reines Rechenexempel. Ich zeige dir, wie du aufhörst, dich unter Wert zu verkaufen, und stattdessen zum ‚No-Brainer‘ für deine Traumkunden wirst. Hör jetzt rein und erfahre, wer du sein musst, damit ein High-Ticket-Investment für deine Kunden die logischste Entscheidung ihres Jahres wird!

Die Mitarbeiter*innen des Gesundheitsdienstes in den Sonderpädagogischen Zentren für Kinder mit Körper- und Mehrfachbehinderungen sichern die schulische Teilhabe von Kindern mit körperlichen Beeinträchtigungen, indem sie kostenfreie Diagnostik, Beratung und individuelle Förderplanung übernehmen. Gleichzeitig unterstützen sie durch spezialisierte Expertise, Hausbesuche und koordinierte Hilfsmittelversorgung Kinder, Eltern und Pädagog*innen damit inklusiver Unterricht im Alltag gelingt. Physiotherapeutin Diana Sambeth-Kornfeld und Dr. Peter Lichtmayer, Fachbereichsleiter Gesundheitsvorsorge, berichteten über die bedarfsorientierten medizinischen und therapeutischen Angebote — ein wesentlicher Beitrag zur Stärkung von Teilhabe und Chancengleichheit. Im Gesundheitsdiensttag-Podcast kommen Expert*innen ungefiltert zu Wort. Ziel ist es, komplexe Gesundheitsthemen auf direktem Weg an interessierte Wiener*innen zu vermitteln. Jetzt reinhören, einfach zugehört und aufgeklärt.Wenn euch die Folge gefallen hat, freuen wir uns, wenn ihr unseren Podcast bewertet und abonniert (falls ihr das noch nicht gemacht habt). Feedback könnt ihr uns auch an podcast(at)ma53.wien.gv.at schicken. Folgt uns auf unseren Social Media Kanälen:https://www.facebook.com/wien.athttps://bsky.app/profile/wien.gv.athttps://twitter.com/Stadt_Wienhttps://www.linkedin.com/company/city-of-vienna/https://www.instagram.com/stadtwien/Und abonniert unseren täglichen Newsletter:http://wien.gv.at/meinwienheute Weitere Stadt Wien Podcasts: Historisches aus den Wiener Bezirken in den Grätzlgeschichten büchereicast der Stadt Wien Büchereien

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Charli is back! Kicking off March with Michael Rice. Find us @EmpoweringPumps on Facebook, LinkedIn,  Instagram and Twitter and using the hashtag #EmpoweringIndustryPodcast or via email podcast@empoweringpumps.com

+++ Feuerwerk statt Trauer: Iraner feiern Khameneis Tod +++ Trump schlägt zu – und die Welt hält den Atem an +++ 1000 Ziele in 48 Stunden: CENTCOM legt das Regime lahm +++ Trump meldet: Marinebasis zerstört, neun Schiffe versenkt +++ Iran schlägt zurück: Drohnen, Raketen, zivile Treffer in der Golfregion +++ VAE unter Beschuss: 541 Drohnen erfasst – 21 treffen Zivilziele +++ Kuwait im Blackout: Trümmer reißen Stromleitungen runter +++ Amazon-Rechenzentrum brennt: Cloud-Infrastruktur im Kriegsnebel +++ Erdogan kondoliert – während Raketen fliegen“ +++ Tel Aviv: Alarm im 10-Minuten-Takt +++ Merz trifft Trump: Hat Merz im Oval Office etwas zu bieten? +++ 345 Millionen Dollar Schadensersatz: Pipeline-Konzern gewinnt gegen Greenpeace +++ TE Energiewendewetter +++ Dieser Wecker wird unterstützt von der INNOMOTION AG. Hier erfahren Sie mehr: www.doppeltsteuernsparen.de Innomotion AG – mit wissenschaftlicher Expertise in der Beratung rund um Kauf, Bewertung und Verwertung von Ideen, Innovationen und Schutzrechten. Das Innomotion-Konzept basiert auf höchstrichterlicher Steuerrechtsprechung und eröffnet eine steuerlich gesicherte, einzigartig attraktive wirtschaftliche Struktur – für massiven Mehrwert und doppelten Effekt. Hier erfahren Sie mehr: www.doppeltsteuernsparen.de Wenn Ihnen unser Video gefallen hat: Unterstützen Sie diese Form des Journalismus: https://www.tichyseinblick.de/unterstuetzen-sie-uns

Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated!Check out BRITA here: ⁠https://www.brita.com.au/This episode explores the intellectual influencer phenomenon. We will define what they are, explore why they have become important, and what their rise tells us about a creator economy flooded with misinformation, grifters, and brainrot.Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business

Dr. Ben Rall looks back over the last 6 years, commenting on our shared Covid experience, and discusses what we learned - and how we can live going forward. Plus, an interview with Yvette Finlay, Director of Assured Women's Healthcare. She brings news of an upcoming event to help women facing an unexpected pregnancy.

On the phone-in: Our guest is paint and stain expert, Jim White. And off the top of the show, we hear an update about the restoration of the Centennial Bridge in the City of Miramichi, NB. We also hear an update about policing in the Town of Kensington, PEI.

What do branding yourself, redefining freedom, and learning how to actually sell have in common? Solopreneur coach Moe Choice breaks it all down in this wildly refreshing episode. From bouncing back after burnout and bankruptcy to building 15K+ months, Moe shares the mindset shifts and practical skills that truly move the needle.If you're tired of vague advice and ready to get real about positioning, marketing, and building a business on your terms, this one's a must-listen.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

Du glaubst, Scheitern ist ein Makel – oder, dass dir nur ein glasklarer Businessplan Sicherheit gibt? Hand aufs Herz: Wie viel Zeit verplemperst du damit, perfekt wirken zu wollen, anstatt ehrlich zu reflektieren, was wirklich läuft? Kerem Steiner lässt die Fassade fallen – und zeigt dir, wie du mit bewusster Fehlerkultur, Klarheit und echtem Schelm-Mindset in deiner Branche hervorstichst statt untergehst. Mehr zu Kerem unter https://keremsteiner.at Warum Perfektionismus dein Wachstum ausbremst – und wie genussvolles Scheitern dich und dein Business wirklich nach vorne katapultiert (statt dich ständig innerlich auszubremsen). Wie du als Unternehmer eine echte Fehlerkultur etablierst: Organisationales Gesundschrumpfen durch weniger Kennzahlen-Kosmetik und mehr Transparenz. So werden Rückschläge zu deinem Wettbewerbsvorteil, statt Angsttrigger zu bleiben. Die radikal ehrliche Selbst- und Fremdreflexion als Erfolgsfaktor: Kerem zeigt, wie du systematisch Klartext ins Unternehmen bringst (Stichwort: Schelm), ohne anzuecken – und warum du derjenige bist, der mit Offenheit und Spaß deine Zielmärkte aufmischt. Dein nächster Schritt: Vom Hörer zum Strategen. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist, aber weißt nicht, wie du deine Expertise in ein Format gießt, das „klar“ statt „laut“ ist? Als strategischer Podcast-Coach und dipl. systemischer Coach verbinde ich Marketing-Erfahrung (seit 2006) mit der Tiefe, die deinem Fundament oft fehlt. Wir finden deine Haltung und deine Botschaft, bevor wir über Mikrofone reden. Schritt 1: Mach den Selbstaudit Du willst erstmal selbst Klarheit schaffen? Lade dir das kostenlose Podcanvas Audit Worksheet herunter und prüfe das Fundament deines (geplanten) Podcasts auf Herz und Nieren: ➡️ https://www.teddy.click/podcanvas Schritt 2: Lass uns Strategie reden Der erste Schritt für eine gemeinsame Zusammenarbeit ist immer ein kostenloses Strategie-Gespräch. Wir klären in 30 Minuten, ob (und wie) ich der richtige Partner für dich bin. ➡️ Buche hier deinen Termin: http://teddy.click/zusammenarbeit Bleiben wir in Kontakt: LinkedIn: https://www.linkedin.com/in/friesenecker/

Seit 2020 müssen Kinder, die älter als ein Jahr sind, zweifach gegen die Masern geimpft werden. Kontrolliert werden soll das durch Kindergärten und Schulen. Doch dort fehlt es im Zweifel an der Expertise, ein falsche Impfbescheinigung von einer echten zu unterscheiden. Und so unterlaufen impfkritische Mediziner systematisch die Impfpflicht.

Seb Pradal is a wine Renaissance man—a vin-aissance man, you could say. An acclaimed French sommelier and owner of the Parisian restaurant La Petite Régalade, Pradal also co-owns a wine-importing company that operates in Mexico and Colombia while simultaneously working as a viticultural consultant on estates in Burgundy, Bordeaux, and the Rhône Valley. As if that weren't enough to keep his iCal full, he's also the head wine consultant on the Apple TV series Drops of God. Pradal works closely with the show's writers and actors to ensure that every wine-related scene is accurate and authentic. In this episode, Pradal tells us about how he brought his deep wine industry knowledge to the series, his thoughts on the broader challenges facing the industry, and how working on the show has changed his life. Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at podcast@wineenthusiast.com. Remember to rate and review us on Apple Podcasts, Spotify, or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today!    FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast

Es gibt Menschen, die lieben Marketing. Und dann gibt es uns. ;-) Wenn du dich selbstständig gemacht hast, wolltest du wahrscheinlich in deiner Expertise arbeiten. In dem, was du wirklich gut kannst. In deiner Zone of Genius. Und nicht plötzlich Content produzieren, posten, Newsletter schreiben, Funnels bauen und dich fühlen wie eine Ein-Person-Marketing-Agentur. Marketing ist wichtig. Natürlich. Wir haben ein Business, wir wollen davon leben. Aber schwierig wird es, wenn Marketing sich anfühlt wie ein zusätzliches Projekt, das du „auch noch“ machen musst. Ich nehme dich mit in einen anderen Blick auf Marketing. Nicht als Überzeugen. Sondern als Übersetzungsleistung zwischen deiner Expertise und dem, was deine KundInnen wirklich kaufen wollen. Und ich zeige dir, warum es sich gerade für erfahrene ExpertInnen so schwer anfühlt, obwohl sie objektiv richtig gut sind. In dieser Folge spreche ich unter anderem darüber:• Warum Marketing sich oft wie ein Rollentausch anfühlt, der nicht zu dir passt. • Weshalb „Meine Arbeit sollte doch für sich sprechen“ ein häufiger Gedanken ist und warum das heute nicht mehr reicht. • Welche zwei zentralen Missverständnisse dafür sorgen, dass dein Angebot nicht die richtigen Menschen erreicht. • Warum Marketing eigentlich eine Übersetzungsfunktion hat und was das konkret für deine Kommunikation bedeutet. • Weshalb SEO, Content und Sichtbarkeit allein heute nicht mehr ausreichen, selbst wenn sie früher funktioniert haben. • Warum der Markt zwar voller und lauter geworden ist, aber gleichzeitig auch mehr Möglichkeiten bietet als je zuvor. Und ich teile zwei Ansätze mit dir, die für erfahrene ExpertInnen extrem gut funktionieren. Educational Marketing und Marketing on the go. So kannst du auf angenehme und authentische Art sichtbar sein, ohne dich wie eine Marketingmaschine zu fühlen. Self-Audit: Finde deinen wirklichen EngpassWenn du dich beim Hören wiedergefunden hast, mach das kostenlose Self-Audit. In weniger als zehn Minuten siehst du schwarz auf weiß: • wo in deinem Business Energie verloren geht • warum sich Verkaufen unnötig schwer anfühlt • welcher Bereich gerade dein echter Engpass ist ... und vielleicht stellst du fest, dass Marketing gar nicht dein eigentliches Problem ist Denn oft ist nicht Marketing an sich das Thema, sondern die Art, wie du es bisher machst. Vielleicht hast du Methoden übernommen, die zwar funktionieren, aber nicht zu dir und deiner Expertise passen. Das Audit ist keine Checkliste, die dir sagt, was du tun sollst. Sondern eine ehrliche Standortbestimmung. Damit du nicht weiter an der falschen Stelle Energie verbrennst. Hier kannst du direkt starten: ZUM AUDIT Enjoy the journey & create your own adventure!

In this episode, I'm sharing how my journey as a professional dancer, performing with companies like Lucinda Childs alongside Baryshnikov and on stages from Lincoln Center to the Paris Opera, shaped my approach to leadership and influence.   I examine how the skills and lessons from any area of expertise—whether dance, athletics, science, or business—can be translated into powerful leadership qualities.    Together, we'll explore: The importance of resilience and collaboration in both dance and leadership Embracing impermanence and moving forward after achievements How to identify and translate your own expertise into leadership principles The value of sharing personal stories to become a memorable, influential voice More from Tricia  Publish your book with The Big Talk Press Join me LIVE for my Free Monthly Workshop Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com

What separates six-figure entrepreneurs from seven-figure icons? Kathryn Porritt breaks down the luxury brand framework that commands premium prices. First, master one hyper-specific skill. Generalists struggle at the top—luxury clients pay for depth, not breadth. Your expertise needs years of proven results, not surface-level knowledge. Second, flip your business model. Most entrepreneurs start cheap and climb up. Luxury brands launch with high-ticket offers ($100K+) immediately, building credibility that flows downward. Third, surround yourself with peers who understand your journey. Isolation kills momentum. Community creates accountability and opens opportunities.

Outcome-based selling in healthcare sales is the difference between educating your buyer and actually moving the deal forward. In this episode, Harry sits down with Simona Grandits, VP EMEA at QIAGEN and newly selected EU Women Leaders 2026 cohort member, to explore how modern healthcare sales leaders balance scientific credibility with commercial discipline - without losing momentum. Simona shares how consultative selling, customer centricity, and disciplined stakeholder management must work together to drive real sales performance in complex healthcare and medical device sales environments. She reflects on what disciplined sales leadership truly requires across Europe, the Middle East, and Africa.

As a leader, expert, or entrepreneur, one of the most frustrating feelings is knowing you have immense value to share, but your message just isn't landing. You speak in meetings, create content, or lead your team, but it doesn't create the impact you want. It's a common challenge, and it's exactly what I discuss with Robert Kennedy III in this episode.Robert shares a simple but powerful way to structure your communication so that people don't just hear you-they feel you and are moved to action.Here are three key things we explored:

In this episode, Prof Chapman explains why selecting the right fertility specialist can significantly influence your IVF journey and outcomes. Responding to questions about failed protocols, limited embryos in storage, and embryo grading, he breaks down what classifications like “3BB” really mean and how treatment strategies can be refined to improve your chances. Drawing on over four decades of experience, Prof Chapman discusses the role of clinical intuition alongside data, the importance of staying current with evolving research, and why high-volume fertility expertise matters. He also explores how emotional readiness and resilience shape treatment decisions, reinforcing the value of truly personalised IVF care. Explore the 'Prof. Michael Chapman - The IVF Journey' Facebook Page, your reliable destination for cutting-edge insights and guidance within the realm of In Vitro Fertilization (IVF). Don't miss out on the IVF Journey podcast; stay informed with the latest episode updates. Tune in for expert discussions and valuable information on navigating the intricate path of IVF.

Was ist "Die Welt von …?" Wenn wir über Video- und Computerspiele sprechen, die entweder elaborat ausgestaltete eigene Welten mit Hintergrundgeschichten haben oder über solche, die ihre Welt aus Literatur, Rollenspiel oder Film borgen, nehmen wir uns zuweilen die Zeit und sprechen ausführlicher über Lore jener Welten als das in den regulären Folgen möglich wäre. Im Format Die Welt von… erforschen Rahel Schmitz und Mháire Stritter die Legenden, die Geografie, die Geschichte, die Politik von diesen fiktiven Welten und holen sich dabei von Fall zu Fall ergänzende Expertise von ausgewiesenen Kennern und Kennerinnen der jeweiligen Welt. Die Welt von Shannara wirkt auf den ersten Blick wie klassische High Fantasy – mit Elfen, Zwergen, Druiden und dunklen Mächten. Doch hinter dieser vertrauten Oberfläche verbirgt sich eine deutlich eigenwilligere Konstruktion: eine ferne Zukunft unserer eigenen Erde, in der nach Katastrophen neue Völker und Kulturen entstanden sind und alte Technologien zu Mythen geworden sind. Zwischen postapokalyptischem Hintergrund, magischen Artefakten und dynastischen Familiengeschichten entfaltet sich ein Setting, das bewusst an Tolkien erinnert und sich zugleich davon löst. In dieser Folge erkunden Rahel und Mháire die Eigenheiten dieser Welt: ihre geografischen Regionen und Völker, die Rolle von Druiden, Artefakten und Prophezeiungen sowie die Entwicklung der Reihe von den frühen Romanen über spätere Fortsetzungen bis hin zu Adaptionen in anderen Medien. Es geht um Terry Brooks' Ansatz zur Fantasy, um wiederkehrende Motive und Generationengeschichten – und um die Frage, warum Shannara für viele Leser ein prägendes, zugleich vertrautes und doch eigenständiges Fantasy-Universum geworden ist. Die Folge enthält ein Interview mit dem Autor, Spieledesigner und Shannara-Experten Patrick J. Grieser (Webseite). Podcast-Credits: Sprecher, Redaktion: Rahel Schmitz, Mháire Stritter Gast: Patrick J. Grieser Audioproduktion: Matthias Kuhlmann, Christian Schmidt Titelgrafik: Paul Schmidt Intro, Outro: Nino Kerl (Ansage); Chris Hülsbeck (Musik) Die Podcastfolge, in der es um ein Spiel zur Shannara-Welt geht, ist bereits im Jahr 2018 erschienen.

In this Digital Rapport® Podcast episode, I explore why so many brilliant experts—especially heart-centred coaches and consultants—struggle to clearly explain and sell what they do online. It's rarely a confidence issue. More often, it's because no one has shown them how to properly structure and package their expertise into a clear, compelling offer.Having deep expertise can actually make it harder to break work down into simple, teachable steps. When something feels natural and intuitive, it can be surprisingly difficult to articulate the process. Many coaches also default to hourly pricing because it's familiar from the workplace. Unfortunately, that often leads to undercharging, burnout, and a lack of clarity around the true value being delivered.This episode outlines why valuing yourself properly is essential. It covers how to create packaged offers and build a value ladder—from self-study options through to higher-tier one-to-one services. It also explains how to map a client's transformational journey into a signature system or methodology, including my Digital SIMAC method (in both nine-step and twelve-step versions). Success comes from having the right steps in the right order—not from a random or ad hoc setup.Listeners are encouraged to start with clarity: What specific problem is being solved? Who exactly is it for? How is the solution different? From there, the focus shifts to building a sustainable revenue model with well-priced packages—typically starting at a minimum of £1,500, with higher tiers depending on value and positioning.The invitation at the end is simple: pause and reflect. Consider raising your prices—even doubling an hourly rate. Work backwards from a desired monthly income goal and reframe any limiting beliefs about whether the work can truly be packaged. And for those who want guidance, I'm always open to connecting.Digital Rapport podcast = https://www.digitalrapportpodcast.comJatinder Palaha - https://www.jatinderpalaha.com

In this episode of the Federal Help Center Podcast, Colin Nchako breaks down one of the most common mistakes small businesses make in government contracting: confusing talent with expertise. Colin shares how he recently restructured his own capability statement, shortened his positioning language, and redefined his business around what the government actually buys — not what sounds impressive. The key lesson? You can add new skills to your business, but if you don't intentionally build and position expertise around them, the government won't see the value. Colin also pulls back the curtain on why training, SOP development, and knowledge-based services are some of the most overlooked — and most profitable — opportunities in GovCon. From in-person training to e-learning and standard operating procedures, he explains how leveraging existing skills, packaging them correctly, and building credibility over time can unlock faster wins and larger contract vehicles like OASIS. This episode is a wake-up call for contractors sitting on valuable skills they haven't fully monetized yet. Key Takeaways Talent isn't enough — expertise is built, positioned, and proven over time Training, SOPs, and knowledge services are high-margin, high-demand opportunities Clear positioning in your capability statement directly impacts contract size and access to major vehicles If you want to learn more about the community and to join the webinars go to: https://federalhelpcenter.com/  Website: https://govcongiants.org/  Connect with Encore Funding: http://govcongiants.org/funding

In this episode of the Health Coach Academy Podcast, we sit down with Maeve Ferguson, former Big Four consultant turned online business strategist, to unpack one of the most underrated but powerful marketing tools in the coaching industry: diagnostic quizzes and score-based assessments. Maeve shares how health coaches, consultants, and experts can transform their intellectual property into scalable lead-qualification systems that attract high-quality, high-ticket clients — without wasting hours on unqualified discovery calls. If you've ever wondered how quizzes actually work behind the scenes — or why some coaches quietly scale to multi-six-figure and seven-figure businesses — this episode pulls back the curtain.

Recorded live at the Inspection Expo & Conference (IEC), this episode captures a powerful discussion on the future of welding inspection and the rapid integration of AI and automation into the field. Jason Becker hosts a live panel featuring Amanda Young, Vice President of McNDT Pipeline, Ltd., and Lee Pialet, President of Pioneer Steel Services, Inc.. The conversation explores how digital weld scanning systems, AI-driven defect recognition, and code cross-referencing software are reshaping the role of the Certified Welding Inspector (CWI). Topics include: • How AI interprets weld scan data • The reliability and limitations of automation in inspection • What skills remain irreplaceable • How inspectors can adapt without being replaced • The balance between craftsmanship and machine intelligence AI is moving fast. The real question isn't whether it's coming — it's how we prepare for it. If you're a CWI, welding engineer, fabricator, or industry decision-maker, this is a conversation you need to hear.  

1.  Guest: Arthur Herman. Herman discusses how FDR recruited industrialist Bill Knudsen in 1940 to mobilize Americafor war. Knudsen applied his expertise in flexible mass production, honed at Ford and GM, to prepare the nation's defenses.