Podcasts about lean startups

This is a recap of the top 10 posts on Hacker News on June 10, 2026. This podcast was generated by wondercraft.ai (00:30): macOS Container MachinesOriginal post: https://news.ycombinator.com/item?id=48469658&utm_source=wondercraft_ai(01:59): Building an HTML-first site doubled our users overnightOriginal post: https://news.ycombinator.com/item?id=48475483&utm_source=wondercraft_ai(03:28): German ruling declares Google liable for false answers in AI OverviewsOriginal post: https://news.ycombinator.com/item?id=48470248&utm_source=wondercraft_ai(04:57): πFSOriginal post: https://news.ycombinator.com/item?id=48480978&utm_source=wondercraft_ai(06:27): I'm Eric Ries, author of "The Lean Startup" and new book "Incorruptible" – AMAOriginal post: https://news.ycombinator.com/item?id=48477135&utm_source=wondercraft_ai(07:56): Mercedes‑Benz starts large‑scale production of electric axial flux motorOriginal post: https://news.ycombinator.com/item?id=48472877&utm_source=wondercraft_ai(09:25): PgDog is funded and coming to a database near youOriginal post: https://news.ycombinator.com/item?id=48476466&utm_source=wondercraft_ai(10:54): AWS Bedrock to require sharing data with Anthropic for Mythos and future modelsOriginal post: https://news.ycombinator.com/item?id=48473166&utm_source=wondercraft_ai(12:24): Chrome is looking to permanently drop MV2 extensionOriginal post: https://news.ycombinator.com/item?id=48471970&utm_source=wondercraft_ai(13:53): Claude Desktop spawns 1.8 GB Hyper-V VM on every launch, even for chat-only useOriginal post: https://news.ycombinator.com/item?id=48479452&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

A founder builds something people trust. Customers love it. Employees believe in it. Investors are happy.Then, slowly, something changes.The targets shift. The incentives change. The message stays the same – but the behaviour doesn't.And trust starts to fade.In this episode, I sit down with Eric Ries @theericriesshow – author of Incorruptible and The Lean Startup – and one of the most influential thinkers in modern entrepreneurship. We talked about why so many companies start with strong values and drift over time – even when leaders care about doing the right thing.Eric shares powerful stories – from Cloudflare's “unspoken mission” to Sol Price, the father of modern retail, and the paradox of success that can make great companies vulnerable.One idea keeps coming back:Communication isn't just what you say.It's what people see repeated in decisions, incentives and trade-offs.We explore why mission statements often fail, why jargon weakens clarity, and why trust – not strategy, not growth, not even innovation – shapes long-term success.We also talk about what happens under pressure.Because that's where leadership communication is tested.What You'll Learn:* Why people believe what you reinforce, not just what you say * How to align your message with incentives and decisions* Why inconsistent signals weaken trust inside teams* How to communicate purpose so it holds under pressure* What leaders do differently when they build lasting trustIn This Episode:03:45 – The story behind Incorruptible08:21 – Why business jargon weakens communication09:17 – Cloudflare's unspoken mission17:47 – External pressure and “financial gravity”24:55 – When people stop believing your message25:30 – You can't command an organisation28:46 – Sol Price and the power of ethos34:29 – The paradox of success47:01 – Trust as the most underrated assetIf you lead a team, build a business or communicate ideas for a living, this episode will change how you think about communication.We hope you enjoy it! ———————Eric Ries:* Book website: https://www.incorruptible.co/ * LinkedIn: https://www.linkedin.com/in/eries/ * X: https://x.com/ericries * Instagram: https://www.instagram.com/ericriesactual/ * Newsletter: https://news.theleanstartup.com/ * Podcast: https://www.youtube.com/@theericriesshow ———————IDEAS ON STAGE RESOURCES * Timeless Presenter & Confident Presenter (books) – free copy: https://bit.ly/claimyourbooks   * Business Presentation Revolution (book): https://www.ideasonstage.com/resources/books/business-presentation-revolution-book/ * The Confident Presenter Scorecard: https://ideasonstage.com/score * Free Web Class: https://www.ideasonstage.com/uk/events/   #IdeasOnStagePodcast #LeadershipCommunication #BusinessCommunication #OrganizationalCulture

SummaryIn this episode I'm joined by Courtney Honda and Slava Borisov co-founders of Puptqe. What started as a deeply personal response to a health scare involving their dog Champ has grown into a unique retail experience built around community and creating memorable moments for dogs and their owners.We explore how they tested their way through one of the most competitive retail categories imaginable, discovering that success wasn't about competing with big-box stores on price or selection. Instead, they focused on creating experiences that customers couldn't get anywhere else, from dog-friendly events and memberships to immersive in-store moments designed to turn visitors into loyal advocates.We also get into the realities of building a brick-and-mortar business, including lessons around site selection, customer retention, community-driven marketing, and the surprising acquisition channels they tested to help them grow. Courtney and Slava share how they learned to stop trying to serve every pet owner, focus on their ideal customer, and transform retail from a transaction into an ongoing relationship.If you've ever wondered how to test a physical retail store in a crowded market, this episode is for you.TakeawaysDifferentiate by owning a niche, not by competing on price - Puptqe succeeded by becoming a destination for dog experiences and hospitality instead of trying to out-discount larger pet retailers.Make the experience the product; sales will follow - Customers come for the events, community, and memories, which naturally drives purchases and loyalty.Stop marketing to everyone and focus on your ideal customer - Growth accelerated once they identified who their best customers were and tailored their offerings around them.Retention matters more than acquisition - Long-term success came from creating reasons for customers to return again and again, not just making the first sale.Community and word-of-mouth outperform paid advertising - Loyal customers and local advocacy generated more sustainable growth than trying to outspend competitors on ads.Understand customer behavior, not just demographics - Knowing how customers spend their time and make decisions proved more valuable than basic age, income, or location data.Design every customer touchpoint intentionally - Every interaction, from the greeting to the checkout experience, was crafted to create memorable moments.Consistency beats constantly chasing new tactics - Small improvements executed repeatedly created stronger results than jumping from one growth idea to the next.Guest LinksCourtney's LinkedIn: https://www.linkedin.com/in/courtney-honda/Slava's LinkedIn: https://www.linkedin.com/in/slavaborisov/Puptqe Website: https://puptqe.com/ If your leadership team is about to make a big strategic bet, the real risk usually isn't the idea, it's the assumptions behind it that haven't been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.

Eric Ries changed the way the world builds companies. His landmark book The Lean Startup became the playbook for a generation of entrepreneurs — but two decades in, his powerful new book Incorruptible.co asks a harder question: why do great companies eventually betray the very values that made them great? That question is at the heart of Incorruptible — a blueprint for organizations that can grow, scale, and endure without losing their soul. The problem, he argues, isn't a failure of ethics. It's a failure of structure. This is a conversation about integrity, leadership, and what it means to build something you're genuinely proud of. In this episode of The Icons, Tyler sits down with Eric to trace the journey from scrappy founder to one of the most influential voices in modern business, exploring the moments of doubt, the lessons learned, and what it really takes to build something that lasts.Interview Guest Eric Ries:Book Website: incorruptible.co Social Linkshttps://www.linkedin.com/in/eries/https://x.com/ericrieshttps://www.instagram.com/ericriesactual/https://www.tiktok.com/@ericriesactualNewsletter: https://news.theleanstartup.com/Podcast: https://www.ericriesshow.com/Location: Tyler: Motiversity OfficeEric: Home OfficeHostJoin host Tyler Waye — renowned work expert and Motiversity's Managing Partner — in discovering how The Icons defied all odds and succeeded in the face of adversity. Tyler and guests talk mindset, work ethic, failure, career advice, routines, motivation, life stories, leadership and how each icon got through the hard times in their journey to the top.Follow Tylerhttps://www.youtube.com/channel/UC3tWHKc-RcOeVlGyZQxtppQhttps://www.instagram.com/TylerWaye/https://www.linkedin.com/in/tylerwaye/http://tylerwaye.com/ Hosted on Acast. See acast.com/privacy for more information.

New York Times bestselling author Eric Ries applies his startup philosophy to churches. Carey and Eric cover how to know when to take a risk, how to get past broke thinking in your church, and why the harder path is often easier.

About the Guest: Eric Ries has been a force in entrepreneurship and innovation for over twenty years. He is the creator of the Lean Startup method and the author of The Lean Startup, The Leader's Guide, and The Startup Way. His ideas have shaped how startups and large companies approach growth, decision-making, and innovation. As a founder, Eric has applied his principles with ventures like The Long-Term Stock Exchange (LTSE); Answer.AI, an AI research lab; the Lean Startup Co.; Virgil, a legal services startup; and IMVU, where many of the concepts that became the Lean Startup method were forged. He has served as an entrepreneur-in-residence at Harvard Business School and IDEO. Eric lives in the San Francisco Bay Area with his wife and three children. What You Will Learn: How to create systems and cultures that encourage experimentation and learning Lessons in influencing and leading without formal authority Why long-term thinking matters for both founders and teams The importance of compounding small, deliberate actions over time Insights on how Lean Startup principles can transform established organizations Join us for a deep dive into leadership, innovation, and the mindset that allows founders and executives to build companies that last. Eric's approach is practical, disciplined, and forward-thinking. Tune in to gain strategies that go beyond theory and into the real-world application of building lasting organizations. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

America's national security challenges are evolving faster than ever—and the traditional defense innovation system is struggling to keep pace. In this episode of State Secrets, Cipher Brief CEO Suzanne Kelly sits down with two of the most influential voices in defense innovation: Steve Blank, creator of the Lean Startup methodology and co-founder of Hacking for Defense, and Pete Newell, retired Army officer, founder of BMNT, and co-founder of Hacking for Defense. Together, they discuss how students at leading universities are tackling real-world challenges from the Pentagon, intelligence community, and NASA; why AI is changing the way innovators build solutions; and what it will take for the United States to compete with increasingly adaptive adversaries like China. The conversation explores defense acquisition reform, the Pentagon's innovation ecosystem, startup culture in national security, the rise of defense venture capital, and why the biggest challenge may not be technology—but people.

Why the best leaders treat uncertainty as a chance to learn, not a failure to avoid.Most companies are built to grow. Far fewer are built to stay true to their purpose as they do.Eric Ries is an entrepreneur, creator of the Lean Startup movement, and author of Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great. For Ries, innovation starts with a simple reality: nobody can predict the future. “If you're going to do something fundamentally new,” he says, “how are we supposed to forecast” what success will look like? Instead of relying on certainty, leaders should focus on learning. “If you cannot fail, you cannot learn.”In this episode of Think Fast, Talk Smart, Ries and host Matt Abrahams explore how leaders can communicate through uncertainty, turn setbacks into valuable insights, and build cultures rooted in trust. From the power of the build-measure-learn feedback loop to the importance of making “deposits” in a company's culture bank, Ries shares practical strategies for creating organizations that innovate, adapt, and stay true to their values as they grow.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Eric RiesEric's Book: IncorruptibleEp.56 Lean Messaging: How Simple Messages Really StickEp.54 Leadership and Ethics: How to Communicate Your Core Values  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn Chapters:(00:00) - Introduction (02:21) - Lean Startup Fundamentals (04:03) - Business Plans vs. Reality (06:31) - Learning from Failure (08:11) - Why Companies Go Bad (10:49) - The Culture Bank (13:51) - The Final Three Questions (22:05) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Unleash your Superhuman potential with AI that meets you where you work. Learn more at superhuman.comJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Eric Ries of the Lean Startup joins Nick to discuss The Hyper-Scaler CEO Whisperer and Founder of the Lean Startup Movement on Incorruptible Startups, Building to Thrive and Survive, and Creating a Governance Fortress. In this episode we cover: The Concept Behind "Incorruptible" The Story of Saul Price and FedMart The Governance Fortress and Legal Structures The Role of Mission-Driven Companies The Case of Novo Nordisk Advice for Founders The Importance of Mission-Driven Entrepreneurship Eric's Approach to Advice Guest Links: Eric's LinkedIn Eric's X Eric's Newsletter  Eric's Podcast The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. We're proud to partner with Ramp, the modern finance automation platform. Book a demo and get $150—no strings attached.   Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainable organizations that resist the corrosive forces of financial gravity and short-term thinking. Eric shares compelling stories of well-intentioned founders whose visions were undermined by systemic pressures, revealing the hidden incentives that can lead companies astray. Listeners will gain insights into the concept of financial gravity and how it shapes behavior within organizations, often pulling them away from their original missions. Eric discusses the importance of aligning corporate governance with values that prioritize long-term success over immediate profits. He also highlights innovative companies that have successfully navigated these challenges by implementing structures designed to promote integrity and mission alignment. This episode is essential for founders, leaders, and anyone interested in creating organizations that can thrive sustainably. Eric's insights will inspire you to rethink the rules of the game and consider how you can build a company that remains true to its values while achieving lasting success. In this episode: Understand the concept of financial gravity and its impact on organizational behavior. Learn about the systemic pressures that can lead well-intentioned founders astray. Explore the importance of aligning corporate governance with long-term values. Discover examples of companies successfully resisting financial gravity. Gain actionable insights on how to build a sustainable and mission-driven organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/XXX. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/XXX. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. 

Fresh out of the studio, Eric Ries — author of the new book Incorruptible, founder of the Long-Term Stock Exchange, co-founder of Answer.AI, and author of The Lean Startup — joins Bernard Leong to discuss his blueprint for building mission-controlled companies that resist financial gravity. Eric explains why trustworthiness is the most underrated asset in business and why success, far from being a shield, makes companies a target worth capturing. He walks through the governance fortresses that have kept Costco, Novo Nordisk, and Patagonia true to mission for decades, and argues that today's so-called best practices have destroyed billions in shareholder value. The conversation turns to AI: which parts of the Lean Startup it accelerates, which parts it cannot, and why validated learning still lives only between the ears. Eric closes with a radical redefinition of profit as the maximization of human flourishing, and a challenge to Asia-Pacific leaders to leapfrog the governance failures the West is about to live through."We're helping people create this asset and we're teaching them the wrong idea. We're teaching them that success will protect them. But that's backwards. Success makes you a target worth capturing. And so that explained to me all these companies I saw that failed—not because they went out of business, not because they failed to create value, they failed because of their success." - Eric RiesProfile: Eric Ries, Founder of the Long-Term Stock Exchange, co-founder of Answer.AI, and author of The Lean Startup. LinkedIn: https://www.linkedin.com/in/eries/ Personal Site: https://www.incorruptible.co/ Episode Highlights: [00:00] Quote of the Day by Eric Ries from *Incorruptible*[00:45] Introduction: Eric Ries, author of "Incorriptible" & "The Lean Startup"[01:11] Pulling the thread from programming to accountability[03:12] Lean Startup built companies; didn't teach protection[05:15] The billionaire dancing alone at the party[06:09] Trustworthiness: business's most underrated asset[07:18] Why success makes you a target[08:19] Today's best practices destroy value[09:19] Costco's governance fortress defends customer experience[09:54] Novo Nordisk's 100-year foundation structure[11:12] AI and the Lean Startup on steroids[14:09] MVP advantage dies when everyone has AI[15:39] The professor with the dangerous biotech breakthrough[17:13] Investors revealed as amoral actors[18:13] The builder's intuition: create then capture value[20:52] Protecting research from capital's gravitational pull[23:30] Organizations are literally alive[25:26] More humans, worse collective problem-solving[25:46] Moral character as an emergent property[27:25] Current profit definition has fatal blind spots[30:13] Hitman marketplace: humans as input factor[32:29] Surrogation: the measurement becomes the target[33:51] The pre-IPO team laughing after CEO leaves[36:36] Vatican conference on AI governance[38:00] Emperor-for-life founders carry impossible burden[41:31] Best practices young; ancient wisdom forgotten[44:40] ClosingPodcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.Analyse Podcast Main Site: https://analysepodcast.comSign Up for Our This Week in Asia Newsletter: https://www.analysepodcast.com/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288

Pete Townsend is joined by Eric Ries, author of the New York Times bestseller The Lean Startup and founder of the Long-Term Stock Exchange, for a conversation about the invisible structural forces that corrupt even the most mission-driven companies, and what founders can do about it before it's too late.Eric's new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, is out now. Get it here: https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZBEric spent 15 years teaching a generation how to build fast and learn faster. Incorruptible asks the harder question: how do you protect what you built from the forces that will eventually try to take it from you?In this special double-length episode, he walks through the concept of financial gravity, the structural tools that the world's most durable companies have used for over a century, and why good intentions are never enough.Topics covered:– Why corporate corruption is a structural failure, not an ethical one– What financial gravity is and why it's invisible until it's too late– The Anthropic Long-Term Benefit Trust and what it was designed to protect against– How Novo Nordisk built a structure 100 years ago that protected $500 billion in shareholder value– Why Silicon Valley Bank's mission statement was worthless– The one two-page filing most founders never makeCHAPTERS00:00 The More Golden the Goose00:23 Welcome Eric Ries01:06 The Founder's Wake05:08 What Did The Lean Startup Miss?08:09 What is Financial Gravity?12:50 The Right Architecture13:11 Anthropic and the Long-Term Benefit Trust14:59 The Novo Nordisk Story18:18 Are You Smarter Than a Nobel Laureate?19:28 The Vatican Panel20:46 The Public Benefit Corporation22:41 Is LTSE Incorruptible?23:39 The Guardian of the Company's SoulConnect with Eric:X: https://x.com/ericriesLinkedIn: https://www.linkedin.com/in/eries/Incorruptible (book): https://incorruptible.coInstagram: https://www.instagram.com/ericriesactual/Newsletter: https://news.theleanstartup.com/YouTube: https://www.youtube.com/@theericriesshowPodcast: https://www.ericriesshow.co Buy on Amazon: https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZBConnect with Pete:X: @PeteTownsendNVLinkedIn: https://www.linkedin.com/in/petetownsendnv/Norio Ventures: https://norioventures.comMoneyNeverSleeps: https://moneyneversleeps.ie#incorruptible #leanstartup #founders #startups

Eric Ries is an author, podcaster, and founder of The Lean Startup. He hosts The Eric Ries Show and his notable books Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great, The Lean Startup, Farther, Faster, and Far Less Drama, The Leader's Guide, and The Startup Way. Greg and Eric discuss why startups and corporations lose their mission through shifts from founder-to investor-control, changing from long-term focus to short-term focus, and purpose-driven to profit-driven behavior. Eric argues governance is “organizational soul craft” and critiques shareholder primacy as a recent, judge-and-academic-driven ideology that creates unaccountable short-term pressure, metric surrogation, and value destruction, even for shareholders.  Eric also explains how markets reward short-term cost-cutting (e.g. reduced R&D), and why mission-driven companies can outperform. He outlines practical protections such as writing mission primacy into charters, converting to Public Benefit Corporations, and stronger structures like foundation ownership (e.g. Novo Nordisk and Patagonia). *unSILOed Podcast is produced by University FM.* Episode Quotes: Mission-driven or mission-hopeful? 12:39: So I think for companies, we're seeing this world now where we have a divergence between the mission statement and the actual mission or purpose of the organization. So the mission statement is lofty. I tell the story in the book of Silicon Valley Bank before it collapsed. Its mission statement was something like, “To advance the innovation economy,” or whatever. But its actual legal purpose was just maximize shareholder value. So this divergence caused the collapse of the bank. And so, first of all, if you have a mission statement, but your purpose says “any lawful act or activity,” you're lying. Just so you know, you are lying to your customers. You are lying to your employees. You're lying to everyone you say that mission to because, according to current legal theory, you could be replaced at a moment's notice by your investors, who will then can change the mission to whatever they want. I call that not being mission-driven. You are mission-hopeful. You're hoping nobody will do this to you in the future. Governance is organizational soul craft Governance sounds really boring, but it's really the art of organizational soul craft. It's actually really interesting. And if we can get leaders and founders to pay more attention to it, they can have a much higher probability of their organization enduring. The age of temporary organizations 27:46: I say we've entered an era of temporary managers running temporary organizations for the benefit of temporary owners because executive tenure, company lifespan, and average holding period of stocks have all collapsed in the last, especially the last twenty-five years, let alone the last forty years. So, I don't think it's possible to really have—it's very difficult to build a value-creating organization in that span, and the markets will punish you for doing so. Show Links: Recommended Resources: Governance Shareholder Primacy Overlapping Consensus Silicon Valley Bank Andy Rachleff Environmental, Social, and Governance Mark Zuckerberg Guest Profile: LinkedIn Profile Wikipedia Page The Lean Startup Social Profile on X Guest Work: The Eric Ries Show YouTube Channel Amazon Author Page Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great The Lean Startup by Eric Ries – How Today's Entrepreneurs Use Continuous Innovation to Build Successful Businesses The Leader's Guide The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eric Ries is the author of Lean Startup (millions of copies sold), serial founder, ex-EIR at Harvard, and author of a new book: Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great.Why is this relevant? Most climate startups optimize for growth and capital, not governance. That's how mission-driven companies get sold, diluted, or pointed in the wrong direction over time.From the book summary: “Drawing on two decades of work with founders, CEOs, investors, and institution builders, Ries shows how these failures arise predictably, and how they can be prevented. He reframes corporate governance not as bureaucracy or compliance, but as a creative and strategic act at the heart of building enduring, mission-controlled companies.”Why it mattersMost climate founders focus on product, capital, and growth. Almost none design governance early. That's how companies built to solve climate problems end up owned by actors working against them.In this episode:The Lean Startup breaks at mission scale – MVPs and rapid iteration work early. But mission-driven companies need a long-term philosophical foundation to survive the “flat part of the curve.”Success creates a dangerous new asset: trust – Mission-driven companies generate outsized trust with customers, employees, and society. That trust becomes exploitable as companies scale.The system is designed to extract, not protect – Delaware C-Corps are legally oriented toward shareholder value maximization. Over time, this pressures companies to trade mission for liquidity.The Revlon Doctrine is the forcing function – Once a company is for sale, boards must choose the highest bidder. Even if it destroys the original mission.Real example: mission failure at scale – A UK therapeutics company was sold to a tobacco firm offering a slightly higher bid. Within ~3 years, ~$900M in value was wiped out.Quick fix most founders ignore – Converting to a Public Benefit Corporation (PBC) can be done with a simple filing. It allows balancing mission and shareholder value. Only ~5–10% of climate companies have done this.Advanced structures for long-term control -  Foundations, trusts, and employee ownership models preserve mission across decades. Data across ~54,000 companies shows better growth, retention, and resilience.Investor objections are often weak - “It's unusual” or “others won't like it.” But climate investing is already a non-consensus bet. Governance should be, too.--Join our confidential CEO community.Private CEO group for VC/PE-backed climate tech founders navigating capital, strategy, and scale. Capped at 45 CEOs. See if you're a fit → entrepreneursforimpact.comJoin 40,000 professionals who get our newsletter.Climate tech finance, strategy, leadership. 2-min read. → entrepreneursforimpact.substack.comLeave a podcast review.If you got value, take 30 seconds and do the community a favor. It helps push more capital and talent toward scalable climate solutions.

How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page: https://www.thehowofbusiness.com/609-eric-ries-incorruptible/ What causes good companies to go bad? According to Eric Ries, author of The Lean Startup and his new book Incorruptible, it often begins when organizations lose sight of their true mission and start making decisions based solely on short-term financial results. In this episode, Henry Lopez speaks with Eric Ries about how entrepreneurs can build businesses that stay true to their purpose as they grow. Eric shares why mission is much more than a statement on a wall, how trust becomes a powerful competitive advantage, and why governance structures matter even for small businesses. They discuss real-world examples from companies like Cloudflare, Patagonia, Costco, and Taylor Guitars, exploring how organizations can make principled decisions that strengthen trust and create long-term value. Eric also explains why profit is often misunderstood and how business owners can think differently about profitability, purpose, and organizational longevity. The conversation concludes with Eric's thoughts on how AI is accelerating entrepreneurship and why founders who move quickly, learn rapidly, and remain grounded in their mission will be best positioned for the future. Whether you're launching a startup, leading a growing company, or planning for succession, this episode offers valuable insights on building a business that endures. Eric Ries is an entrepreneur, author, and creator of the Lean Startup methodology. His work on innovation, entrepreneurship, governance, and long-term company building has influenced founders and business leaders around the world. He is the bestselling author of The Lean Startup, The Startup Way, and Incorruptible. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Eric Ries is the author of the New York Times bestseller The Lean Startup, which is responsible for many of the terms commonly used in tech today, including minimum viable product and the build-measure-learn cycle. And his new book is titled, Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great. Over the last two decades, Eric's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, is founder of The Long-Term Stock Exchange and Answer.Ai among other companies, and has served as an entrepreneur-in-residence at Harvard Business School and IDEO.  In this episode we discuss the following: Things aren't always the way they are because they have to be—they're often that way because someone benefits from them staying that way. And over time, those systems start to feel inevitable, even when they're not. Eric's story about using long-term thinking to build the Long-Term Stock Exchange is an inspiring reminder that change often comes from outside the system, and requires persistence in the face of pressure. I love Eric's perspective on mission primacy. The best organizations aren't built just to maximize profits—they're built around a purpose. They exist to solve a real problem, to create something meaningful. And when the mission comes first, profits aren't the goal—they're the result. And maybe the most practical takeaway is to not set our goals too low. Before all of the great people became the great people, they were just a student, just a worker, just someone trying to figure things out. As Eric said, “If you see the opportunity for real, lasting, profound change, don't shy away. Give it a shot. You never know what you might birth in those moments that feel the darkest, that feel the most impossible.”

What if the biggest threat to your company is not competition, but the systems everyone told you to trust?In this episode, Alisa Cohn sits down with Eric Ries, creator of the Lean Startup methodology and bestselling author of The Lean Startup, The Startup Way, and Incorruptible, for a conversation about leadership, corporate governance, innovation, and why so many modern companies lose their way as they grow.Eric unpacks the dangerous side of “best practices,” why shareholder primacy often destroys long-term value, and how financial pressure quietly reshapes company culture from the inside out. He also shares the untold story behind Costco's governance model, why Anthropic's structure matters in the AI race, and what founders misunderstand about speed, alignment, and leadership integrity.You'll learn:Why many “best practices” are actually value destroyingWhat Eric Ries means by “financial gravity”How companies lose their mission after founders lose controlWhy Costco became one of the strongest governance models in businessThe hidden danger of shareholder primacyWhy trustworthiness may be the most underrated asset in businessHow Lean Startup was misunderstood by most foundersThe real purpose behind MVPs and rapid experimentationWhy principles create faster companies, not slower onesHow aligned teams move faster with less management overheadWhat Anthropic is doing differently with AI governanceWhy constraints often create breakthrough innovationThe leadership lesson Eric learned from nearly compromising his own principlesHow founders can build companies their grandchildren will be proud ofWe talk about:00:00 Why Eric Ries says builders are “under siege”02:00 The hidden problem with modern business “best practices”05:00 Why shareholder primacy destroys long-term companies08:00 The untold Costco and Sol Price story12:00 How Costco built a governance fortress16:00 Understanding “financial gravity” inside organizations19:00 Why Costco shareholders defended leadership decisions22:00 The problem with management entrenchment24:00 Why corporations should function more like balanced systems26:00 Anthropic's governance structure and AI leadership30:00 Why checks and balances do not kill innovation32:00 The real philosophy behind Lean Startup35:00 Why principles create speed inside organizations38:00 The overlooked role of trust and alignment40:00 Why great leaders intentionally make things harder42:00 The danger of compromising on core values44:00 Eric's hardest leadership decision46:00 What founders misunderstand about success and power47:00 How to build companies designed to last generationsFollow Eric onLinkedIn: https://www.linkedin.com/in/eries/Website: https://theleanstartup.com/ Connect with Alisa!Follow Alisa Cohn on Instagram: @alisacohnTwitter: @alisacohnFacebook: facebook.com/alisa.cohnLinkedIn: https://www.linkedin.com/in/alisacohn/Website: http://www.alisacohn.comDownload her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon

Why do companies with the best intentions end up betraying their customers, employees, and mission? Eric Ries calls it “financial gravity” — an invisible force that pulls even the most principled companies toward corruption, and understanding it is the first step to resisting it.In this episode, Eric Ries, entrepreneur and author of The Lean Startup and Incorruptible, shares why building a great company isn't just about having a strong vision — it's about building structures that protect that vision from external pressure. Eric revisits the core ideas behind the Lean Startup and MVP, explaining how the purpose of a minimum viable product is not to ship fast but to learn fast. He then introduces the central thesis of his new book: that the corruption we see in companies isn't caused by bad people, but by a financial system that pulls organizations away from their values. Drawing on stories of Sol Price, FedMart, Costco, HEB, Novo Nordisk, and Anthropic, he shows that incorruptible companies are built through a combination of ethos — a deep operational commitment to doing right — and structural governance that resists outside pressure. He also unpacks how false metrics like OKRs can hollow out a company's integrity over time, and how Mary Parker Follett's concept of the “invisible leader” helps culture survive beyond any single founder or CEO.Key topics discussed:What “financial gravity” is and why even good companies fall to itThe true purpose of an MVP (hint: it's not about shipping fast)Why OKRs become dangerous false proxies over timeBlueprint for building a truly incorruptible companyWhy Costco and Novo Nordisk resisted forces that killed FedMartMary Parker Follett's invisible leader explainedWhy Anthropic's structure gives it a lasting competitive edgeHow everyday decisions become acts of systemic changeTimestamps:(00:00) Trailer & Intro(02:31) What Two Mega-Trends Make Lean Startup More Relevant Than Ever?(04:03) What Is the True Purpose of a Minimum Viable Product?(11:04) Has AI Actually Made Building Software Cheaper and Better?(13:41) What Two Stories Inspired the Book Incorruptible?(20:38) What Is Financial Gravity and Why Does It Corrupt Even Good Companies?(26:29) What Is Surrogation and Why Do OKRs Become Dangerous False Proxies?(29:55) What Is the Blueprint for Building an Incorruptible Company?(33:53) What Is the Invisible Leader and How Does It Keep Company Culture Alive?(39:56) What Governance Structures Can Shield a Company's Mission from Financial Gravity?(48:27) Why Does Anthropic's Unique Structure Give It a Competitive Advantage in AI?(51:43) 3 Tech Lead Wisdom_____Eric Ries's BioOver the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way.As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; Virgil, a legal services startup; and IMVU. On The Eric Ries Show, he talks with world-class technologists, thought leaders, and executives building for the long-term. He lives in the San Francisco Bay Area with his wife and three children.Follow Eric:LinkedIn – linkedin.com/in/eriesX – x.com/ericriesPodcast – www.ericriesshow.comWebsite – incorruptible.coNewsletter – news.theleanstartup.comLike this episode?Show notes & transcript: techleadjournal.dev/episodes/259.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

Join Jeremy Au on the BRAVE Southeast Asia Tech Podcast for an exclusive masterclass with Eric Ries, legendary author of 'The Lean Startup' and the new book ‘Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great'. They dive deep into the future of company building, how the AI boom is dramatically accelerating startup velocity, and why the standard venture capital playbook is often fundamentally broken. Eric reveals insights from his new research on corporate governance, explaining why ruthless business practices actually destroy long-term value and how true trustworthiness is a company's greatest asset. Essential listening for founders, operators, and VCs across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia who are looking to scale resilient, high-integrity startups. Watch, listen or read the full insight at https://www.bravesea.com/blog/become-incorruptible-eric-ries Get transcripts, startup resources & community discussions at https://www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter X : https://x.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts #US #Startup #Founder #Author #startupbook #Podcast #southeastasia #techpodcast 00:00 - Introduction & The Myth of Ruthless Business 01:21 - The Origin Story of "The Lean Startup" 04:24 - Achieving Product-Market Fit During a Recession 07:19 - Eric's Identity Shift: From Engineer to Global Author 09:23 - How "Lean Startup" Principles Apply to the AI Boom 12:00 - The New Book: Protecting Your Company's Mission 18:35 - Why "Good Governance" Can Actually Destroy Value 23:55 - Overcoming the Pressure to Exploit Customers (The Costco Example) 32:21 - Founder Transitions & The Story of Novo Nordisk 38:28 - AI Agents vs. Human Creativity: Eric's Contrarian Take 41:00 - AI Fact-Checks Eric Ries Live 43:04 - Key Takeaways & Conclusion

Eric Ries, who helped so many entrepreneurs build phenomenally successful businesses based on his Lean Startup philosophy, is back with a new book called Incorruptible. The book explains why some companies succeed over the long term, while others wither. I asked him to tell us the stories of the AI companies he’s worked with and studied, and talk about how he used AI help him research his book. Eric Ries is the entrepreneur and author behind The Lean Startup, one of the most influential startup books of the last decade. He has advised founders and companies around the world on innovation, long-term thinking, and organizational design, and he also helped shape governance structures for mission-driven AI companies like Anthropic. Sponsored byZapier More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Eric Ries is the entrepreneur and author of The Lean Startup, whose work helped software founders validate ideas faster and build companies without making huge bets upfront. After years helping startups, large companies, and governments apply Lean Startup principles, Eric built the Long-Term Stock Exchange and turned his attention to a bigger question: Why do so many successful companies lose their way?   In our conversation, Eric explains the idea of "financial gravity"—the hidden force that pushes companies toward short-term financial thinking as they grow. He shares cautionary stories of companies like Whole Foods, Johnson & Johnson, Silicon Valley Bank, and Costco to show how scaling, investors, boards, and even employees can gradually erode trust, mission, and long-term value.   Eric's new book, Incorruptible Why Good Companies Go Bad…and How Great Companies Stay Great, offers practical ways founders can protect the soul of their companies before it's too late--even when they don't have big outside investors. He explains why founders should explicitly codify their mission into governance structures, why trust is the most underrated asset in business, and how practical founders can retain optionality while building valuable companies that endure. Drawing on two decades of work with founders, CEOs, and investors, Eric Ries reveals the forces that make companies vulnerable to destruction from within and without. Then he offers solutions that safeguard against them for the long-term. Incorruptible is the blueprint for companies that will prosper and endure without losing their soul. Key Takeaways Financial Gravity - Every growing company faces pressure toward short-term financial thinking—even without outside investors. Trust Compounds - Companies that earn trust with customers and employees often outperform financially over the long term. Founder Regret - Many founders regret selling because the mission, culture, and soul of the company disappear. Mission Protection - Values on a wall aren't enough—founders need legal and governance structures to preserve mission. Question Best Practices - Many accepted business practices optimize short-term profits while destroying long-term value. Think Long-Term - Practical founders have more optionality when they intentionally design companies to endure. Quote from Eric Ries, Author of the Lean Startup "People have woken up to this reality. Given where we're at, if you can create a bootstrap company, if you can maintain control, it doesn't make you completely safe. The problem is actually not investors, but financial thinking.  "So I tell a bunch of stories in my book (Incorruptible)  of companies where the issue wasn't investors, but their own employees. You start to bring in professional managers. You start to bring in a CFO, and the CFO has that extractive mindset, or even worse. "Financial gravity is one of the most underrated concepts in business. It is like trying to direct our attention away from the surface characteristics of an organization to the deeper forces that act on it. Your  business model, strategy, vision, culture, these things are very important, but they are the things that we have control over. Financial gravity is a force." Links Eric Ries on LinkedIn Eric Ries on Twitter Eric Ries Podcast Incorruptible book on Amazon Podcast Sponsor – Lighter Capital This podcast is sponsored by Lighter Capital. In the last 15 years, Lighter Capital has helped over 600 software and SaaS founders secure simple, non-dilutive financing to grow a little faster—without giving up any precious equity or board seats to investors.  Simple debt funding from Lighter Capital can range from $50K to $10 million, with straightforward terms, no personal guarantees or covenants, and up to a 4-year payback period. Go to LighterCapital.com to apply and get a quick pre-qualification. Then talk with their experienced team to create a practical funding plan to achieve your goals.  The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

Eric Ries's The Lean Startup method is undeniably one of the most influential writings published on entrepreneurship in the last decade. It gave a whole generation of founders a new way to build - and made 'pivot' a household word. Now he's tackling an even harder subject: why do so many great companies eventually betray everything they stood for? And what can founders do to stop it? In his new book Incorruptible, Ries argues that governance is the most powerful and most underappreciated force in business. In this conversation with Carlos, they get into why shareholder primacy destroys brands, why the tools to resist that pressure already exist, and why most founders give away the thing that matters most.

This week on the Do Good to Lead Well podcast, I sit down with bestselling author Eric Ries for a timely and thought-provoking conversation about leadership, mission, and the growing crisis of short-term thinking in business.Eric first transformed the entrepreneurial world with The Lean Startup. In his latest book, Incorruptible, he tackles a new challenge: why so many organizations lose sight of their purpose, compromise their values, and drift away from the very mission that made them successful in the first place.Together, we explore why many traditional business “best practices” are no longer serving leaders, employees, or society — and what it takes to build organizations that can withstand the pressures of short-term performance, protect trust, and stay anchored in their values over time.Through powerful stories, real-world examples, and surprising data, listeners learn how organizations can defend their mission, outlast competitors, and resist the economic “gravity” that pulls so many companies into compromise. From redefining profit as human flourishing to making trust and love into competitive advantages, the episode offers a blueprint for building companies that not only succeed financially, but endure.Whether you're a founder determined to preserve your mission, or an executive seeking to build a culture of integrity, this episode is packed with practical guidance and inspiration. Tune in to discover what it truly means to become an incorruptible force for the good of your business and the good of humanity.What You'll Learn- The perils of “best practices.”- Corruption isn't just a crime – It's losing your purpose.- How the moral logic of capitalism has been lost.- Redefining profit: Maximizing human flourishing.- Mission (not money) makes companies endure.- Trust and love are competitive advantages.- Governance isn't boring. It's your organization's DNA.- Does growth kill mission? The risk is real. The reality does not have to be.- You can build incorruptible companies: An evidence-based business case.Podcast Timestamps(00:00) - A Special Topic and Guest(01:49) - From the Lean Start-up to Incorruptible(04:07) - Defining and Diagnosing Corruption(08:32) - The Moral Logic of Capitalism and Value Creation(13:03) - Redefining Profit and Human Flourishing(19:15) - Mission Drift and Protecting Organizational Purpose(22:01) - Outliers: Exceptional Companies and New Best Practices(25:29) - Financial Gravity, Longevity, and Employee Ownership(30:00) - Trust as Organizational Currency(34:23) - The Long Term Stock Exchange and Long-Termism(35:20) - Love, People-First Leadership, and Real Competitive Advantage(41:23) - Governance, Board Dynamics, and Creating Incorruptible Organizations(44:46) - Lessons from Case Studies: Zita Cobb and Beyond(49:16) - Closing Reflections and Practical ResourcesKEYWORDSPositive Leadership, Incorruptible, Integrity, Do Good to Lead Well, Long Term Thinking, Effective Governance, Market Reform, Lean Startup Method, Company Culture, Avoiding Short Term Thinking, Corruption, Capitalism, Value Creation, Shareholder Primacy, Business Ethics, Corporate Mission, Profit Redefinition, Human Flourishing, Stakeholder Alignment, Organizational Trust, Financial Gravity, Mission Controlled Companies, Organizational Character, CEO Success

In this episode of FOMO Sapiens, Patrick McGinnis sits down with Eric Ries, creator of the Lean Startup method and author of the New York Times bestseller The Lean Startup, to discuss his bold and urgently needed new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great. Eric's core argument is as simple as it is unsettling: the corruption that destroys great companies is not primarily a problem of bad actors or weak ethics; it is structural. The systems governing organizations, ownership, incentives, accountability, board composition, and decision-making quietly reshape behavior over time until even principled leaders are producing outcomes they never intended. Drawing on two decades of work with founders, CEOs, and investors, and on vivid case studies from Costco, Patagonia, and H-E-B, Eric makes the case that incorruptibility is not a fantasy — it is a design problem, and builders have more agency than they think. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special episode, Eric Ries, author of the 2011 bestseller "The Lean Startup," discusses his new book, "Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great." Ries explains why he's redefining profit as the maximization of human flourishing, reveals his role advising Anthropic's founders on their corporate structure, and makes the case that the era of shareholder primacy is already over. He also discusses the fall of Whole Foods, the Musk v. OpenAI trial, and why he believes mission-controlled companies dramatically outperform. GeekWire's Todd Bishop recorded this conversation with Ries after interviewing him on stage at Seattle Flow Startup Day on May 15. See omnystudio.com/listener for privacy information.

What if the corruption of great companies isn't an ethics problem at all — but a design problem?  In this episode of the Balancing Act podcast, Andy speaks with Eric Ries — creator of the Lean Startup methodology, and New York Times bestselling author of The Lean Startup and The Startup Way. His new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, argues that corporate corruption is not primarily ethical — it is structural — and offers a practical blueprint for organizations that can grow, prosper, and endure without losing their soul.  Eric revisits the Lean Startup methodology fifteen years after its publication — what's changed, what's been distorted, and how he thinks about the MVP, the pivot, and the build-measure-learn loop today.  Tune in to episode 247 to hear Eric's rocket-booster moment, his mentorship moment for the chief product officer trying to adopt Lean Startup at scale, and his closing reflection on equanimity as one of the most underrated attributes of the entrepreneurial journey. AndrewTemte.com

Send us Fan MailAbout This EpisodeEric Ries, creator of the Lean Startup method and author of Incorruptible explores what bold leadership looks like when certainty is impossible, pressure is high, and telling the truth may come at a cost. We talk about learning velocity, the danger of vanity metrics, why governance shapes destiny, and how organizations can build systems rooted in integrity, creativity, and human flourishing. Tune in to hear Eric's take on principled decision-making, smarter innovation, and what it takes to build institutions people can trust. About Eric RiesOver the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. Eric has served as an entrepreneur-in-residence at Harvard Business School and IDEO. He lives in the San Francisco Bay Area with his wife and three children. Additional ResourcesWebsite: incorruptible.coLinkedIn: @EricRiesInstagram: @ericriesactualSupport the show--------Stay Connected www.leighburgess.comWatch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgessFollow Leigh on LinkedIn: @LeighBurgessSign up for Leigh's bold newsletter

In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand's values just an inevitable part of achieving scale?Agility requires more than just reacting quickly to market changes. It requires a resilient, long-term mission that acts as a north star, ensuring that every pivot and experiment builds enduring value, not just short-term gains.Today, we're going to talk about the tension that every marketing leader feels: the conflict between the relentless demand for measurable, short-term results and the need to build a brand with a durable, long-term mission. We'll explore how the very systems designed to measure success can sometimes corrupt a company's purpose, and how a new definition of value can create a strategic advantage that outlasts fleeting market trends.To help me discuss this topic, I'd like to welcome, Eric Ries, Author of The Lean Startup, and the new book, Incorruptible. About Eric Ries Over the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. He lives in the San Francisco Bay Area with his wife and three children. Eric Ries on LinkedIn: https://www.linkedin.com/in/eries/ ---------- Resources ---------- The Lean Startup: https://www.leanstartup.co The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Get Incorruptible by Eric Ries: https://amzn.to/4dERCRyDrive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Hey friends, Chase here Eric Ries is back on the show, and this conversation goes far beyond startups, venture capital, or the mechanics of building a company. You probably know Eric as the author of The Lean Startup, the book that changed how founders, creators, entrepreneurs, and teams think about building something new. His work helped popularize ideas like continuous innovation, validated learning, experimentation, and staying close to the customer instead of getting lost in theory, ego, or endless planning. But this episode is not just about how to start something. It's about how to protect the thing you've built once it starts working. Eric's new book, Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great, asks a question that feels especially urgent for creators, entrepreneurs, founders, and leaders right now: How do you build something that can grow without being captured, corrupted, or hollowed out? That question matters whether you're running a company, building a personal brand, growing a creative practice, launching a product, choosing clients, working with sponsors, or trying to do work that actually reflects your values. Because success is not neutral. Success brings attention, opportunity, money, investors, partners, platforms, algorithms, expectations, incentives, shortcuts, and people who may not share the reason you started in the first place. One of Eric's most powerful lines in this conversation is this: "Success is not a source of strength. It is a liability, because success attracts predators." That idea is the center of this episode. If you've ever built something that started to work, you know exactly what he means. The thing that made your work powerful can become the thing other people want to capture. The trust you built can become something others want to monetize. The values that made your community believe in you can suddenly feel inconvenient when there's more money on the table. This conversation is about how to stay awake in the middle of that pressure. We talk about defining what you stand for, making decisions before the pressure arrives, treating trust as an asset, saying no to misaligned opportunities, and building something that can grow without losing its soul. Why This Conversation Matters Right Now We are living in a strange moment for creators and entrepreneurs. On one hand, there has never been more opportunity. An individual with a laptop, a camera, a newsletter, a product, an idea, or a point of view can reach people directly. You can build an audience, launch a business, compete with massive companies, and create a brand around your name, your work, your taste, your values, and your trust. That is extraordinary, but it also comes with a real cost. The forces shaping our work have never been more intense. Platforms reward outrage. Algorithms reward simplification. Investors reward speed. Markets reward extraction. The pressure to be louder, faster, more polarizing, more optimized, and more "growth-minded" is everywhere. Eric describes this pressure as a kind of gravity. It is the gravity of platforms, incentives, success, and other people's definitions of winning. If we are not conscious of those forces, they shape us without our permission. That is one of the biggest themes in this episode: you are always being shaped by the systems you participate in. The question is whether you are awake enough to notice, honest enough to name it, and disciplined enough to choose a different path when the incentives start pulling you away from who you actually want to be. What We Explore in This Episode Why success can become a liability when it attracts people, money, platforms, and incentives that want to capture what you've built. How creators get shaped by platforms and why the algorithm can quietly tune your voice, values, and identity toward whatever gets the most engagement. Why trust may be the most valuable asset in business and why it is so easy to destroy with one short-term decision. How to define an ethos before outside pressure, money, growth, or status starts making decisions for you. Why "harder is easier" when your principles are clear enough to remove debate from the moments that matter. How companies, creators, and brands slowly trade away their soul through small compromises that seem harmless in the moment. Why alignment matters more than scale when choosing clients, customers, sponsors, platforms, partners, and investors. How to build something durable without losing the trust, purpose, and values that made it worth building in the first place. The Core Idea: Growth Without Betrayal The real test of success is whether you can grow without betraying what made you worth trusting. It is easy to talk about values when nothing is on the line. It is easy to say you care about quality, access, creativity, service, truth, community, or long-term thinking when the stakes are low. But values only become real when they cost you something. That might happen when there is a big check on the table from a misaligned sponsor. It might happen when an investor wants a different path than the one you set out to build. It might happen when the algorithm rewards a version of you that is more inflammatory, less nuanced, and less honest. It might happen when you can quietly take the shortcut, ship something you don't believe in, or make a decision that no one will notice in the short term. Those are the moments that reveal the truth. Not the words on the wall, not the mission statement, not the brand deck, and not the beautifully written values page. The decision is the proof. Eric's argument is that if you want to build something incorruptible, you have to know what you stand for before those moments arrive. Once the pressure is here, it becomes much harder to think clearly. Success Attracts Predators One of the most powerful parts of this conversation is Eric's warning about success. Most of us are trained to think of success as pure upside: more customers, more revenue, more attention, more leverage, more opportunity, and more proof that the thing is working. Eric flips that idea on its head. Success is not only a source of strength. It is also a liability, because the more valuable your work becomes, the more attractive it becomes to people and systems that want to use it for their own ends. That can look like: Investors who want growth at any cost. Platforms that reward you for becoming a more extreme version of yourself. Partners who want access to your audience but do not share your values. A company acquiring a beloved brand and slowly stripping away what people trusted about it. Your own internal pressure to keep the numbers moving up and to the right, even when the work starts to feel misaligned. This is where corruption often begins. Not with one giant evil decision, but with tiny tradeoffs. A small compromise here, a slightly misaligned deal there, a decision that seems harmless because "no one will notice," or a shortcut taken because the quarter is tight. Over time, the thing that made you trusted starts to erode. The work still looks successful from the outside, but inside the machine, something essential has been traded away. The Gravity of Platforms Eric and I also talk about the pressure creators face from platforms. This part is especially relevant if you make anything for the internet. The promise of platforms is access. You can reach people, publish instantly, build a community, and grow a business without asking for permission from traditional gatekeepers. That is powerful, and I don't want to minimize how much opportunity that has created. But platforms also have values. Not values in the human sense, but values in the incentive sense. They reward certain behaviors and punish others. They reward what keeps people clicking, watching, reacting, arguing, and coming back. Over time, creators start to adapt. You post something thoughtful and nuanced, and almost nobody sees it. You post something sharper, more polarizing, more emotionally charged, and suddenly the platform lights up. That teaches you something, whether you want it to or not. The danger is that you start to confuse what the algorithm rewards with what people actually need. You begin making tiny adjustments: a stronger hook, a more controversial angle, less complexity, more certainty, more outrage, less truth. Eventually, you may not even notice that your voice has changed. That is the gravity Eric is talking about. It is not a force that announces itself. It is a force that quietly pulls until one day you realize you have been shaped by something you never consciously chose. Trust Is a Bank Account One of my favorite ideas from Eric's book is what he calls the culture bank. The idea is simple: trust is an asset. Every time you make a sacrifice for the sake of a principle, you make a deposit. Every time you betray a principle for short-term gain, you make a withdrawal. Eric's rule is almost painfully simple: Only make deposits. Never make withdrawals. Of course, we are human. We make mistakes. Sometimes we think we are doing the right thing and we get it wrong. Sometimes something breaks, a customer gets disappointed, or a decision does not land the way we intended. That is not the point. The point is not perfection. The point is to avoid intentional withdrawals. Don't knowingly trade trust for a quick hit. Don't knowingly betray the values that made people believe in you. Don't knowingly cash out your reputation for something that will not matter a year from now. Because trust takes a long time to build and almost no time to destroy. When you are a creator, founder, or entrepreneur, trust is not a soft idea. It is the business, the brand, the relationship, and the reason people come back. Harder Is Easier Another principle Eric shares is this: harder is easier. At first, that sounds backwards, but the more you sit with it, the more it makes sense. When your principles are unclear, every decision becomes a debate: Should we take this client? Should we work with this sponsor? Should we ship something that is not good enough? Should we raise prices in a way that violates what we promised? Should we optimize for short-term revenue even if it damages long-term trust? If you don't know what you stand for, every one of those moments requires a new meeting, a new justification, a new argument, and a new rationalization. When your principles are clear, many decisions become simpler. Not always easier in the short term, but simpler. You already know what the answer is. You may still have to do the hard work, find another way, absorb some pain, or get more creative, but you don't have to wonder who you are. For a creator, this might mean knowing the kind of clients you will not take. For a founder, it might mean knowing the kind of investors you will not accept. For a leader, it might mean knowing the kind of culture you will not tolerate. For a brand, it might mean knowing which promises are sacred. Values Are Not Decoration We also talk about the difference between values as corporate decoration and values as operating instructions. Most of us have seen the empty version: company values on a wall, mission statements nobody remembers, and nice words that disappear the second the business is under pressure. Real values are different because real values shape decisions. They influence who you hire, who you fire, who you serve, what you build, what you refuse, how you respond when something goes wrong, and what you do when nobody is watching. At CreativeLive, one of our core values was access. That value shaped the business model. It shaped the decision to make live classes available for free while we were creating them. It shaped the way people encountered the brand and the way the community experienced the work. Yes, there were plenty of moments where people looked at that and asked why we were giving so much away. But that was the point. Access wasn't a slogan. It was a decision, and the decision is what made the value real. Alignment Beats Anyone With a Dollar Toward the end of the conversation, we talk about one of the most important lessons for creators: not every customer is your customer. Early on, this can be hard to hear. When you're trying to make a living with your camera, your writing, your design work, your product, your ideas, or your creative practice, the temptation is to say yes to anyone with a dollar and a heartbeat. I get it. I've been there. Over time, though, the goal is not to work with everyone. The goal is to find the right people. The right clients. The right customers. The right sponsors. The right collaborators. The right platforms. The right partners. The right community. When I was making millions of dollars a year as a photographer, I didn't need millions of customers. I needed a small number of deeply aligned clients. That is true for a lot of creative businesses. Scale is seductive, but alignment is durable. When you know your values, it becomes easier to choose who you want to work with and just as importantly, who you don't. About Eric Ries Eric Ries is an entrepreneur, author, and long-term thinker whose ideas have shaped how companies are built and managed over the last two decades. He is the creator of the Lean Startup method and the author of the New York Times bestseller The Lean Startup, as well as The Leader's Guide and The Startup Way. As a founder, Eric has put his ideas into practice through The Long-Term Stock Exchange, Answer.AI, the Lean Startup Co, Virgil, and IMVU, where the ideas that became the Lean Startup method were forged. His new book, Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great, explores why organizations lose their way and how leaders can build companies that endure without losing their soul. Follow Eric Ries LinkedIn X Instagram TikTok Newsletter Incorruptible The Eric Ries Show YouTube Timecodes 04:20 – Why this is an unusually powerful time to be a creator 06:31 – Why Eric says all of his books come from pain 07:29 – How platforms shape creators through algorithmic gravity 10:58 – Eric describes the war for the soul of the economy 13:40 – Chase shares what happened after raising venture capital for CreativeLive 17:17 – Why corruption often looks more like corrosion than scandal 19:52 – Why success attracts predators 21:35 – What Steve Jobs understood about defending principles 23:09 – Why companies need integrity and the ability to keep a promise 25:44 – How real values shape hiring, decisions, and culture 31:35 – Eric explains the "culture bank" and why trust is an asset 33:55 – Why the rule is simple: only make deposits, never withdrawals 36:05 – Chase shares the CreativeLive value of access 38:19 – How to recover when you make a mistake 44:16 – Why creators should choose alignment over anyone with a dollar 46:15 – Why the right audience matters more than the biggest audience 48:41 – Eric's new book, Incorruptible Questions to Ask Yourself If you want to turn this episode into action, take a few minutes with these questions: What do I actually stand for in my work? Where am I letting outside incentives shape my decisions without realizing it? What kind of success would I not want if it required betraying my values? Where have I confused growth with alignment? Which clients, customers, platforms, sponsors, or partners are pulling me away from the work I want to be known for? What is one trust deposit I could make this week? What is one trust withdrawal I need to stop making? What promise do I want my work to make and keep? A Simple Practice for Staying Incorruptible Here's something practical you can do this week. Write down three lists and be brutally honest with yourself: What I stand for: the values that should guide your work, offers, partnerships, clients, platforms, and decisions. What I will not trade: the principles you are unwilling to sacrifice for money, growth, attention, status, convenience, or approval. What I need to change: the places where your current behavior is not aligned with what you say you believe. This is not a branding exercise, and it is not about coming up with impressive words. It is about making decisions easier before the pressure arrives. Because when the opportunity shows up, when the money is on the table, when the algorithm rewards the wrong thing, when the shortcut looks harmless, you want to already know who you are. Final Thought The longer I build things, the more I believe that trust is everything. Trust is what makes people come back. Trust is what makes a brand durable. Trust is what makes a creative career sustainable. Trust is what allows a company, a community, a body of work, or a reputation to compound over time. But trust is also fragile. It can be spent, traded, and quietly eroded by decisions that seem small in the moment. That is why this conversation with Eric matters. The goal is not just to build something successful. The goal is to build something worthy of the success it earns: something aligned, durable, and trustworthy enough that people can believe in it over the long term. Until next time: know what you stand for, protect the trust you've built, and build something that can grow without being captured.

What happens when the author of The Lean Startup starts questioning the very system that built Silicon Valley? In this episode of Remarkable People, Eric Ries joins Guy Kawasaki to unpack the ideas behind his new book, Incorruptible, and explain why so many great companies lose their soul as they grow. Eric explores corruption in modern business, the dangers of shareholder primacy, and why companies like Costco and Novo Nordisk have resisted the pressures that break other organizations. He also shares how founders can build structures that protect trust, mission, and long-term thinking from the start. If you've ever wondered whether companies can scale without selling out, this conversation will challenge the way you think about capitalism, leadership, and innovation.--Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

Most founders start with the best intentions. And then somewhere along the way — without noticing — the company they've built becomes something they're ashamed of. Not because they're bad people. But because nobody taught them how to prevent it. Eric Ries wrote The Lean Startup — the book that changed how Silicon Valley thinks about building companies. His new book, Incorruptible, tackles the question that comes next: how do you build a company that makes money without destroying the thing that made it worth building in the first place? In this episode, Sophia Matveeva speaks with Eric about the practical techniques any founder can use today — no revolution in how business works required. Listen to learn: Why investors are not your bosses — and what happens when you treat them like they are How the most successful mission-driven companies are structured so they cannot make money any other way except by achieving their mission Why doing the right thing by your customers and employees is often the highest ROI decision you can make — just not on a short-term spreadsheet Eric also shares the story of a Texas grocery store that told customers to take their shopping home for free during an ice storm — and what that decision reveals about what it actually means to build with integrity. Resource mentioned in this episode: The Lean Startup by Eric Ries — covered on episode 111 Lessons from the Lean Start-Up by Eric Reis --- Ready to build your tech venture the right way? Book a call: https://calendly.com/sophia-matveeva/new-meeting Timestamps:  00:00 - Introduction: The ice storm story - When HEB gave away groceries 02:53 - How every founder starts with good intentions but ends up somewhere else 05:05 - Mission-driven vs mission-hopeful: What actually counts 08:18 - Costco's governance fortress and violating "best practices" 10:55 - Long-term vs short-term: Maximizing human flourishing 14:04 - Why business founders have a bad reputation 17:41 - Investors are not your bosses - The fundamental mistake 21:52 - The AI insurance startup hiding their nonprofit foundation 25:08 - The HEB ice storm story: When doing right pays off 28:45 - Closing and resources Free AI Mini-Workshop for Non-Technical Founders: Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: https://www.techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Listen to our podcast on: Apple Spotify YouTube Audible Pandora Transcript: https://www.techfornontechies.co/blog/305-how-to-build-a-company-you-re-proud-of-with-eric-ries

What if the way we think about business value, trust, and capitalism itself is fundamentally broken? Eric Ries' The Lean Startup changed how a generation of entrepreneurs build companies. Now, Ries takes aim at some of the most sacred business assumptions today in his new book, Incorruptible. Ries joins Rapid Response to share what he witnessed firsthand in the clash between Anthropic and the US government, and why he believes the current system is failing the very people it's supposed to serve. He also brings in-the-trenches stories from Cloudflare, Novo Nordisk, and Whole Foods to make the case that courage, not capital, may be the most undervalued asset in business right now.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the very success of your company is what eventually destroys it? Eric Ries, the mind behind the Lean Startup movement, is back with a warning every founder, leader, and employee needs to hear. In his new book Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, Eric tackles the question he admits he failed to answer the first time around: once you build something worth protecting, how do you actually protect it? In this conversation with host Brandon Laws, Eric unpacks the invisible force he calls "financial gravity," the systemic pull that quietly bends companies away from their mission. You'll hear the jaw-dropping story of Saul Price (the man Sam Walton credited as the father of modern retail), the real reason Costco still sells a hot dog and soda for $1.50, and why protecting your company's values is always "too early," until suddenly it's too late. If you care about building a business that means something, this episode is essential listening. Key Timestamps [00:00:00] — Welcome & episode intro; overview of Eric Ries and Incorruptible [00:01:30] — Why Eric wrote this book: the personal pain of watching great companies get hollowed out — and what The Lean Startup missed [00:04:00] — Ordinary failure vs. unusual failure: why success itself is often the cause of collapse [00:05:30] — The legend of Saul Price: the father of modern retail, his "fiduciary duty to the customer" philosophy, and what happened when investors changed the locks on his office [00:11:00] — The ultimate A/B test: Fed Mart's destruction vs. the rise of Costco — and what it proves about ethos + governance [00:14:30] — Redefining corruption: it's not just illegal behavior — it's any act that destroys the moral logic of business [00:17:30] — Organizations as superorganisms: why founders can wake up and not recognize the company they built [00:21:30] — Financial gravity explained: the force that pulls every company toward mediocrity (and how to fight it) [00:25:00] — Why protecting your mission is always "too early" until it's too late — and what happens to founders who wait [00:29:30] — The $1.50 hot dog: Costco's legendary promise to customers, why Jim Senegal said "figure it out" — and what that cost them [00:35:00] — Mission statement vs. actual mission: how companies like CloudFlare engineer their values into their business model [00:40:30] — Transmitting the mission: Costco's food safety program, civic infrastructure, and what it means to truly stand for something [00:43:30] — Where to find Eric Ries and how to get Incorruptible A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more Connect with Brandon Laws LinkedIn | Instagram | About Connect with Xenium HR Website | LinkedIn | Facebook | Twitter | Instagram | YouTube

Eric Ries changed how a generation of founders build companies with The Lean Startup. Now he is back with Incorruptible, a blueprint for making sure the company you build never betrays the mission that made it worth building in the first place. In this episode, Eric breaks down the invisible force he calls financial gravity, the force that quietly pulls even the most well-intentioned companies toward short-term thinking and eventual corruption. You will hear the real story behind building the Long-Term Stock Exchange, why only 20% of venture-backed founders are still CEO three years after an IPO, and the one two-page legal filing that could protect everything you are building. If you are a founder, an operator, or anyone who cares about doing business the right way, this conversation will change how you think about building for the long term.Chapters:0:00 - Eric Ries on Building Companies That Never Lose Their Soul 1:22 - Did Eric Know The Lean Startup Would Change the World? 3:17 - The Origin of the Title of His New Book, "Incorruptible"5:30 - Rapid Fire #1: Most Humbling Setback as a Founder 6:07 - Rapid Fire #2: How Do You Decide What Is a Priority When Everything Feels Urgent 11:10 - Rapid Fire #3: How Do You Decide What to Track With KPIs 14:47 - Rapid Fire #4: The One Tool You Cannot Live Without 16:40 - Rapid Fire #5: When Did You Last Want to Give Up But Did Not 18:26 - Why Eric Finally Wrote "Incorruptible" 22:49 - Why Corporate Corruption Is Getting Worse Not Better 26:52 - Value Destroying vs. Value Creating: The Sol Price and Costco Story 36:25 - How Founders Avoid Becoming Corrupt as They Scale 40:06 - The One Action Every Founder Should Take Today 45:30 - What Got Cut from the Book and Where to Find It 47:22 - Where to Find Eric Ries and How to Get Incorruptiblehttps://www.incorruptible.co/Linkedin: https://www.linkedin.com/in/eries/X: https://x.com/ericriesInstagram: https://www.instagram.com/ericriesactual/TikTok: https://www.tiktok.com/@ericriesactualNewsletter: https://news.theleanstartup.com/Podcast: https://www.youtube.com/@theericriesshow or https://www.ericriesshow.com/

Over the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way.  As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. Eric has served as an entrepreneur-in-residence at Harvard Business School and IDEO. He lives in the San Francisco Bay Area with his wife and three children. This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business. Resources mentioned in this episode include: Incorruptable site Miyoko Awarepreneurs interview The Lean Startup site Long Term Stock Exchange site Paul's Strategy Sessions Pitch an Awarepreneurs episode  

Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for the business. Eric Ries would say that instinct is exactly right. And that it's not enough.In this episode, host Laura Klein talks with Eric Ries — New York Times Best Selling Author of The Lean Startup and founder of the Long Term Stock Exchange — about his new book, Incorruptible: Why Good Companies Go Bad...and How Great Companies Stay Great. Eric makes the case that most of today's business best practices are actively value-destroying, and that the builders, designers, and makers who already believe product quality matters are more revolutionary than they realize — they just lack the tools to protect that belief inside their organizations.They dig into the history of shareholder primacy, why corporate governance is something every practitioner should understand, and the very specific questions you can ask in a job interview to find out whether a company is genuinely mission-driven or just mission-hopeful.About Eric Ries | LinkedinThe Eric Ries ShowIncorruptible (New Book) - Available Now!The Lean Start Up (Book)Related NN/G Articles & VideosUX Stakeholder Engagement 101Deceptive Patterns in UX: How to Recognize and Avoid ThemFour Factors in UX MaturityUX Maturity Is a Living System, Not a LadderUXers Need to Think Like Product LeadersTry One of Our Courses→ Becoming a UX Strategist (Live Online)→ Successful Stakeholder Relationships (Live Online)→ Lean UX and Agile (Live Online)→ Demonstrating UX Value (Self-Paced)→ UX Maturity: Elevating Organizational UX Practices (Self-Paced)Don't forget to like and subscribe! ❤️Follow Us On:NewsletterInstagramThreadsLinkedinBlueskyX

What if the way we think about business value, trust, and capitalism itself is fundamentally broken? Eric Ries' The Lean Startup changed how a generation of entrepreneurs build companies. Now, Ries takes aim at some of the most sacred business assumptions today in his new book, Incorruptible. Ries joins Rapid Response to share what he witnessed firsthand in the clash between Anthropic and the US government, and why he believes the current system is failing the very people it's supposed to serve. He also brings in-the-trenches stories from Cloudflare, Novo Nordisk, and Whole Foods to make the case that courage, not capital, may be the most undervalued asset in business right now.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Ries had a 40-page business plan. An Excel model so complicated it would crash Excel. A team of elite students, real investors, and a working product. What he didn't have was a strategy -- and he didn't realize it until after the startup collapsed. Episode page with video, links, and more The moment of clarity came in a Boston job interview. A panel of consultants asked what he'd learned. He gave them practical tips. They told him that wasn't strategy. Sitting there, he realized he didn't actually know what the word meant. That category error -- mistaking a polished plan for a strategy -- is the mistake that eventually became The Lean Startup. In this episode, Eric traces the line from that dorm-room failure to his new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great. He argues that many of the so-called best practices founders are trained to follow aren't pillars of capitalism at all -- they're modern inventions with a poor track record. We get into the Whole Foods unraveling and why John Mackey couldn't simply cut prices, the prehistory of Costco through Sol Price's fiduciary duty to the customer, and what Jim Sinegal built into Costco's governance that has held for four CEOs and forty years. We also look at Novo Nordisk's industrial foundation structure -- a hundred-year-old design that makes companies six times more likely to survive fifty years -- and why most founders have never heard of it. A conversation about strategy, structure, and the quiet ways good companies go bad.

When Eric Ries built his first startup, he believed he had the perfect plan. But when no customers showed up, the business collapsed, exposing a costly truth: being certain does not make you right. That failure forced him to rethink his assumptions and ultimately led him to develop the Lean Startup method, a new way of building companies grounded in testing, learning, and truth. In this episode, Eric chats with Ilana about why most startups fail before they even launch, how to test ideas early to uncover what actually works, and how leaders can build companies that scale without losing their values. Eric Ries is an entrepreneur, author, and startup strategist best known for creating The Lean Startup methodology, a framework that helps founders build businesses through rapid experimentation and continuous iteration.  In this episode, Ilana and Eric will discuss: (00:00) Introduction (02:57) How His Childhood Curiosity Led Him to Computers (08:55) Dropping Out of Yale to Chase a Startup Dream (13:01) The Harsh Reality of the Entrepreneurship Fantasy (14:53) Why Silicon Valley Loves Failed Startups (19:37) Building, Scaling, and Leaving IMVU (23:09) Reinventing Your Identity After Loss (27:10) Tuning Out Bad Advice and Hearing What Matters (30:40) Using Negative Feedback to Fuel Growth (39:11) The Groundbreaking Lean Startup Philosophy (46:13) The Worldwide Resistance to Innovation (51:28) The Controversial Idea Behind Incorruptible (57:18) The Entrepreneurial Near-Death Experience  Eric Ries is an entrepreneur, author, and thought leader best known for creating the Lean Startup methodology, which transformed how startups and large companies build products. He is the founder of Long-Term Stock Exchange and has advised founders, executives, and organizations around the world on innovation, leadership, and long-term growth. Connect with Eric: Eric's LinkedIn: linkedin.com/in/eries    Eric's X: x.com/ericries  Resources Mentioned: Eric's Book, The Lean Startup: https://www.amazon.in/dp/0307887898  Eric's Book, Incorruptible: https://www.incorruptible.co/  Lean Startup Website: leanstartup.co/   Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities.  Check out our free training today at https://bit.ly/leap--free-training

In Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, Eric Ries argues that mission-driven companies face an invisible pressure that pushes them toward short-termism and conformity, no matter the intentions of their stakeholders.Ries is the best-selling author of The Lean Startup, founder of the Long-Term Stock Exchange, and advisor to startups around the globe. In his new book, he traces a recurring pattern across two centuries of business: principled founders build something exceptional, only to watch it be corrupted—not by greedy individuals, but by systemic forces baked into how capitalism is structured.In his conversation with Adam Job, senior director at the BCG Henderson Institute, Ries discusses how corporate corruption starts, why shareholder primacy became the norm, the concept of financial gravity, and the structural protections companies can put in place to defend their mission.Key topics discussed: 01:09 | How corporate corruption starts03:50 | The rise of shareholder primacy08:18 | Why mission-driven companies outperform but don't dominate11:06 | Are private equity and activist investors always destructive?15:31 | Financial gravity: the invisible force that pulls companies off course19:31 | Structural defenses: purpose, coherence, and integrity27:06 | Can mature companies still be corrupted or still protect themselves?31:14 | What Eric Ries would add to The Lean Startup if he couldAdditional inspirations from Eric Ries:The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Crown Currency, 2011)

Eric Ries wrote The Lean Startup — a book that has sold over 2 million copies and reshaped how a generation of founders and product teams build products. Fifteen years later, he's back with a new book, Incorruptible, and a harder question: not how to build a great company, but how to keep it that way.What you'll learn:Why the forces destroying great companies are structural, not moral — and what that means for how you buildHow Saul Price built FedMart, and Costco's Jim Sinegal each solved half the problem, and why you need both halvesHow Anthropic used a purpose trust structure, the Long-Term Benefit Trust, to protect its safety mission from investor pressureWhy values on the wall fail and what the Johnson & Johnson asbestos scandal reveals about how incentives quietly overwrite principlesHow builders at any level of an organization can start influencing governance without a title or authorityKey takeaways:Success makes you a target: the more valuable your company becomes, the more pressure it faces to betray the mission that made it valuableEthos is the real moat: the intangible system of principles that makes a company trustworthy is harder to copy than any product or contractGovernance is not a legal formality; it is the active, ongoing practice of protecting what you built from the forces that will try to extract itCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Eric RiesSocial Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

In this episode, we're joined by Eric Ries, creator of The Lean Startup, to discuss insights from his latest book, Incorruptible: Why Good Companies Go Bad… and How Great Companies Stay Great. Eric shares what inspired him to write the book and why we need to move beyond and redefine what true profit looks like. He shares the history behind businesses transitioning from serving public interests to shareholder primacy and why leaving behind a people-first business approach can actually reduce profitability. Additionally, Eric discusses financial gravity, the “harder is easier” principle, and how these practices connect to AI & current engineering leadership challenges.   ABOUT ERIC RIES Over the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; Virgil, a legal services startup; and IMVU. On The Eric Ries Show, he talks with world-class technologists, thought leaders, and executives building for the long-term. He lives in the San Francisco Bay Area with his wife and three children.   Unblocked: The context engine your coding agents are missing. Give your coding agents the context your best engineers have. Your agents can read code, but they don't know how your team works. Rules and MCPs give access to information but not understanding. That's why you still have to tell them where to look and what to look for. Unblocked gives your agents the history, conventions, and decisions behind your code so they generate mergeable output without the back and forth. It automatically surfaces the right context for every task, so agents stay on track without the set up tax or the correction loops. getunblocked.com/elc   SHOW NOTES: The inspiration behind Eric's new book Incorruptible (5:22) What it means to redefine profit (8:03) Understanding profit considerations like externality, ethics, and inputs (10:44) Why human life / value can never be an input factor of production (12:31) The history behind business practices benefitting the public (15:00) When businesses transitioned to shareholder primacy over public interest (17:16) Navigating the tension between mission vs. fiduciary responsibility (21:01) The role of financial gravity & shareholder primacy in the Silicon Valley bank story (25:04) Using Eric's book to build a mission-driven roadmap (29:12) How committing to a principled way of business can drive profitability (31:15) An example of the principle “harder is easier” (33:40) How this connects to AI & emerging eng leadership challenges (36:53)   LINKS AND RESOURCES Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great - Drawing on two decades of work with founders, CEOs, and investors, best-selling author Eric Ries reveals the forces that make companies vulnerable to destruction from within and without. Then he offers solutions that safeguard against them for the long-term. Incorruptible is the blueprint for companies that will prosper and endure without losing their soul. Its lessons and tools are designed to help founders, executives, investors, and citizens of all kinds build organizations – and a society – truly aligned with human flourishing. https://news.theleanstartup.com/ - Eric's newsletter with ideas about how and why to build companies focused on human flourishing — and stories of the people who are doing it. The Eric Ries Show - Founder, entrepreneur, and best-selling author of The Lean Startup Eric Ries discusses how to build profitable companies for the long-term benefit of society. Ries talks with world-class technologists, thought leaders, executives, and others working to create a new ecosystem of trustworthy organizations with limitless potential for growth and a deep commitment to purpose. Together, they uncover the tools and methods to ensure the next generation of companies are designed to maximize human flourishing for generations.   This episode wouldn't have been possible without the help of our incredible production team: Patrick Gallagher - Producer & Co-Host Jerry Li - Co-Host Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/ Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/ Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“I took it for granted that we were trying to make the world a better place. But I think in retrospect that was naïve. What kind of change? For whom? We kind of forgot to specify what the purpose of all this disruption was.” — Eric Ries In 2011, Eric Ries published The Lean Startup, a book that reflected the optimistic zeitgeist about disruptive Silicon Valley companies. Fifteen years later, in Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, Ries reflects today's totally different zeitgeist about the value of companies inside and outside Silicon Valley. Back in 2011, everybody loved tech. Ries, creator of the Lean Startup method and founder of the Long-Term Stock Exchange, admits he was naïve in his positive view of disruptive corporations. In Incorruptible, Ries argues that corporate corruption is structural, rather than a problem of bad actors. As organisations grow (ie: become more disruptive), the systems that govern them — ownership, incentives, charters, accountability — quietly reshape behaviour. Success itself becomes a form of financial gravity, diverting companies away from their original purpose. Ries proposes that we design organisations to be incorruptible from the beginning. It's the Patagonia model. When the outdoor clothing company almost went bankrupt in the 1990s, their bank agreed to restructure their loans if they would suspend their charitable donations for a couple of years. No deal, the CEO said. The bank blinked and Patagonia remained Patagonia. Now, Ries argues, every corporation should try to emulate Patagonia and become the incorruptible corporation. We must all join Eric Ries in getting beyond the lean startup. Five Takeaways •       Corporate Corruption Is Structural, Not Ethical: For decades, we've explained corporate failures as problems of bad actors, moral weakness, or isolated scandals. Ries' argument: that story doesn't match reality. Again and again, companies founded with strong ideals drift toward short-term thinking, extractive behaviour, and mission abandonment — often despite the best intentions of people inside them. The failure is structural. As organisations grow, the systems that govern them — ownership structures, incentives, charters — quietly reshape behaviour. Success becomes financial gravity, bending companies away from their purpose. •       The Patagonia Model: Organisational Strength, Not Moral Righteousness: When Patagonia nearly went bankrupt in the 1990s due to outsourcing to poor-quality foreign factories, their lead lender agreed to restructure the loans on one condition: suspend charitable donations during the restructuring. Reasonable request — any other company would have said yes. Patagonia said no. The bank blinked. Ries' reading: this is not moral righteousness. It is organisational strength. The ability to resist external pressure and stay true to a core principle. That is what makes a company not just good but great. Also: Black Wednesday, the day of their layoffs, is still referred to by name inside the company. •       The Wrong Distinction: For-Profit vs Non-Profit: Ries argues that the distinction between for-profit and non-profit is fundamentally a tax code distinction that has come to define how we think about organisations in ways that are misleading and harmful. He proposes a reframe: if profit means the maximisation of human flourishing, then the Smithsonian is very for-profit and Philip Morris is very non-profit. This reframe changes what we should demand of governance, of accountability, of what organisations are for. It is simultaneously an economic and a political argument. •       Civic Infrastructure: The Political Dimension: Ries' book ends with a chapter on what he calls civic infrastructure — the kinds of organisations that set the rules of the road for others. He argues that the principles of incorruptible design apply not just to companies but to the institutions of governance. The darkness of the current political moment is, for him, partly a failure of organisational design. When this darkness passes, he argues, the generation that follows will have to rebuild civic infrastructure in the way the generation that survived the Depression built the institutions that governed the second half of the twentieth century. •       The Anakin/Padamé Problem: Ries' Mea Culpa: Ries opens with a reference to the famous internet meme — Anakin says he's going to change the world, and Padamé asks: for the better? He grins mischievously. Ries used to find it funny. Then it stopped being funny. When he wrote The Lean Startup, he assumed the purpose of disruption was to make the world a better place. He took it for granted. He now thinks that was naïve. The lesson: you have to specify the purpose. What kind of change? For whom? That is the question that Incorruptible is trying to answer. About the Guest Eric Ries is the creator of the Lean Startup method and the author of the New York Times bestseller The Lean Startup, The Leader's Guide, and The Startup Way. As a founder, he has put his ideas into practice with the Long-Term Stock Exchange (LTSE), Answer.AI, Virgil, and IMVU. He is the author of Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great (Authors Equity/Simon & Schuster, May 26, 2026). He lives in the San Francisco Bay Area. References: •       Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great by Eric Ries (Authors Equity, May 26, 2026). •       The Lean Startup by Eric Ries (Crown Business, 2011). •       The Startup Way by Eric Ries (Currency, 2017). •       More information and bonus materials at incorruptible.co. About Keen On America Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting. WebsiteSubstackYouTubeApple PodcastsSp...

Most companies don't fail because they're outcompeted. They fail because they succeed. In this episode, JR speaks with Eric Ries, author of The Lean Startup and Incorruptible, about why successful organizations so often lose their mission, values and long-term vision. Eric explains how modern corporate systems incentivize short-term extraction over long-term value creation and that the problem isn't necessarily bad leaders, but structures that slowly corrupt organizations over time.Their conversation covers:Why “shareholder value” became the dominant philosophyHow companies like Costco resisted short-term pressureThe hidden incentives that destroy great businessesAI governance and what OpenAI and Anthropic tell us about the futureHow founders can design companies that survive beyond themWhat employees and consumers can do to help companies stay true to their missionIf you're interested in the impact of capitalism on leadership and innovation, make sure you tune in.Subscribe to Career Sessions on YouTube and wherever you get your podcasts for weekly episodes like this. Check out the full series of “Career Sessions, Career Lessons” podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcasts/eric-ries.For more career guidance and resources, subscribe to my member community at https://pathwise.io/join-now/

Eric Ries: Incorruptible Eric Ries is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup, The Leader's Guide, and The Startup Way. Over the last two decades, his ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the author of Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great (Amazon, Bookshop)*. If you build a great organization, the predators will come. With the right principles in place, not only can you protect what you love, but help many people flourish because of it. In this conversation, Eric and I show you exactly where to start. Key Points Most leaders are one acquisition, one IPO, one board meeting away from seeing something they love turn into something they hate. If you build something great, they will come. The “they” are the predators who are willing to kill the golden goose. Financial gravity is the force no one controls but everyone obeys. Appreciating its realities and laws will help you build stronger. Rather than framing profit as good or bad, define profit as how you contribute to human flourishing. Harder is easier. Rather than viewing principles as a burden, the best leaders see principles as opportunities. Design the business model so the organization prospers only via mission attainment. Resources Mentioned Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great by Eric Ries (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Doing Better Than Zero-Sum Thinking, with Renée Mauborgne (episode 641) Crafting the Modern Business Plan, with Seth Godin (episode 704) Notice Disruption and Innovate Through It, with Steve Blank (episode 761) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Most founders set out to build something that matters: a company that's aligned with their mission, now and forever. But what if the very systems we use to build ‘real' companies are the thing that corrupts them?In this episode, Yaniv Bernstein is joined by Silicon Valley legend Eric Ries author of the era-defining 'The Lean Startup', founder of the Long-Term Stock Exchange, and now the author of a provocative new book, 'Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great'.Eric makes the case that corruption is a structural problem, rather than a failing of the people themselves. He walks Yaniv through the ‘financial gravity' that pulls good companies away from their founders' purpose, and the governance ‘fortresses' that a small handful of outlier companies (from Costco to Novo Nordisk to Anthropic) have used to stay great.In this episode, you will:Understand ‘financial gravity' - the force that degrades values, corrupts economic decisions, and reduces long-term outcomesLearn the legend of Sol Price (the father of modern retail behind Costco), and why treating margins as a liability rather than a virtue can be a source of enduring strengthExplore the ‘industrial foundation' model behind century-old giants like Novo Nordisk and Zeiss, and why companies with this structure are roughly 6x more likely to survive to year 50Hear how Anthropic's Long-Term Benefit Trust shaped its trajectory, and why in the age of AI, trustworthiness is the single most valuable corporate assetTimestamps00:00 Coming Up...01:06 On Today's Show: Eric Ries, author of The Lean Startup and Incorruptible02:41 From 'The Lean Startup' to 'Incorruptible': Why Governance Matters04:13 The Two Mysteries05:45 Case Study: Sol Price and FedMart08:58 The Shareholder Primacy Trap14:04 Costco's Governance Fortress16:50 Founder Control vs VCs19:33 Why Markets Punish Your Mission21:30 Novo Nordisk's Foundation Model26:35 Anthropic and AI Trust29:37 Governance in Action Today31:54 Doing the Right Thing33:27 Goodhart's Law and Customer Service Metrics38:36 Why 'Harder Is Easier'39:02 Costco's Hotdog Promise41:55 Mission Lock Structures43:32 Pitching Investors, Leverage and the Fundraising Decision Tree49:33 HBO's Silicon Valley and 'Minimum Viable Product'53:57 Closing Thoughts & Book PlugResources mentioned in this episode'Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great' by Eric Ries: https://www.incorruptible.co/'The Lean Startup' by Eric Ries: https://theleanstartup.com/bookLong-Term Stock Exchange (LTSE): https://ltse.com/'Skin in the Game' by Nassim Nicholas Taleb: https://www.amazon.com/Skin-Game-Hidden-Asymmetries-Daily/dp/0425284646Mark Cuban's Cost Plus Drugs: https://costplusdrugs.com/The PactHonor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSecure your official TSP merchandise at https://shop.tsp.show/Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGgGive us a public shout-out on LinkedIn or anywhere you have a social media followingKey linksThis episode of the Startup Podcast is sponsored by .tech domains. Forget weird prefixes and creative misspellings; the availability for .tech domains is simply way better than .com. For a clean name that highlights your tech credentials, get a .tech domain at your favorite registrar.The Startup Podcast website: https://www.tsp.show/episodes/Learn more about Chris and YanivWork 1:1 with Chris: http://chrissaad.com/advisory/Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthurAssistant Producer: Steph Hefferan https://www.linkedin.com/in/steph-heff/Intro Voice: Jeremiah Owyang https://web-strategist.com/

The Learning Leader Show with Ryan Hawk Read my NEW BOOK -- The Price of Becoming -  www.LearningLeader.com/Becoming Eric Ries is the author of The Lean Startup, one of the most influential business books of the past 25 years, and the founder of the Long-Term Stock Exchange, the first new U.S. exchange to both list and trade multiple stocks since NASDAQ launched 50 years ago. His new book is Incorruptible. Key Learnings The more successful a company becomes, the more valuable it is as a target. Companies are worth stealing and taking over. Most founders are naive about this and don't understand what's coming for them. They've been following the so-called best practices about how companies should be built, structured, and governed. Most of those best practices are value-destroying. Sol Price was a lawyer before he became an entrepreneur. He believed a lawyer had a fiduciary duty to put the client's interests before his own. So when he became a retailer, he asked: "Who's my client?" The customer. He treated the customer as the person he would rather die than betray. When competitors sold a product for less, he'd put up signs in his own store: "Don't buy this from me. You can get it cheaper somewhere else." He capped his margins at 14 percent. He paid above-market wages. It is so much easier to destroy than to create. One day, Sol came into work and couldn't get into his office because the locks had been changed. Investors had pushed him out and forced Fedmart to practice retail best practices. Within seven years, they bankrupted the company. We've built an economy that rewards people for cost-cutting without holding them accountable for the consequences to trustworthiness, brand, or culture. The origin story of Costco: Sol took two weeks off, then leased the office upstairs from Fedmart and started Price Club. One of the young guys who left with him, Jim Sinegal, had worked his way up from stock boy. Jim eventually started his own company using the Sol ethos. A few years later, their companies merged to form what we now call Costco. Wall Street routinely calls Costco the exception to every rule. Wall Street analysts say things like: "At Costco, they take money that rightfully belongs to shareholders and instead invest it in the customer experience." As if that's a criticism. Costco endures because it's protected by a governance fortress. A series of worst practices that resist outside pressure structurally. The $1.50 hot dog has been the same price since 1986. A McDonald's Big Mac was $1.60 in 1986. Today that same Big Mac in California is over $7. Costco sells more hot dogs than every Major League Baseball stadium in America combined. If they raised the combo to $7, it would be a billion dollars of extra net income. They could do it. They choose not to. "If you raise the price of the effing hot dog, I will kill you. So figure it out." Jim Sinegal said it to his COO in 2008 when costs were rising. Figure it out. Costco vertically integrated the hot dog supply chain. They own hot dog production plants in multiple cities. They worked deals with soda vendors. They did all that extra work for the privilege of not making more money on the hot dog. Harder is easier. "When you take the hard road, when you make a principled commitment, you get these almost unbelievable values. Because you're generating the most underrated and most valuable asset in all of business: trustworthiness." "Easy choices, hard life. Hard choices, easy life." Jerzy Gregorek, Olympic weightlifter. "Everybody wanna be a bodybuilder. Nobody wanna lift these heavy ass weights." Ronnie Coleman, eight-time Mr. Olympia. Everyone wants the outcome. Nobody wants to do the actual thing. Culture and mission can be cultivated, not commanded. Most leaders get this wrong. They say "I'm in charge of my team." But can you command your team to have integrity? Can you command it to have a particular culture? You have to make consistent, responsible choices, just like cultivating health in your body. Get reps. Eric gave practice talks at a Hobee's restaurant at 7 AM to six people just to get the reps. Caring and trying to do a good job is so unbelievably rare. That alone is a competitive advantage. Feedback tells you something about the person giving it, not about yourself. If someone reads Eric's manuscript and says, "This book sucks," he hasn't learned anything about the book. He's learned this person doesn't like this kind of book. When he stopped arguing with negative customer reviews and started studying who they came from, he noticed patterns. People 16 and younger loved the product. People 16 and older hated it. He learned who his product was for. Separate qualitative from quantitative feedback. Qualitative is for hypothesis generation. Quantitative is for hypothesis validation. When test readers told him a chapter wasn't working, that was qualitative. When the platform data showed nobody was getting past that chapter, that was quantitative. You need both to know what to fix. It is always too early until it's too late. Eric tells the story of a multibillion-dollar founder he warned before his IPO. The founder talked to his bankers, lawyers, and CFO. They told him Eric was a downer. The founder went public anyway with conventional governance. Five months later, his stock dropped 90 percent, and he was ousted. The best time to plant a tree is 40 years ago. The second-best time is today. Eric's checklist for building an incorruptible company: Encode your mission into the corporate charter. Most founders have never read their charter. If your mission statement says one thing but your legal charter says another, you're lying. The easiest fix: file a public benefit corp filing (PBC). Two pages. 44 states. Your lawyer can do it tomorrow. Identify your fiduciary commitments. Who would you rather die than betray? Is it your customers? Your employees? Product quality? You decide. If your answer is nobody, you're a sociopath. The whole book is for the people who actually want to accomplish something. Align your employees to that mission. Make sure everybody on the team is committed to the same fiduciary priority. Create a director's oath. Like the Hippocratic Oath for doctors, but for your board. They must pledge to commit to the company's mission. Board betrayal and investor pressure are leading causes of death of companies in the modern world. Make the directors accountable to somebody. Power without accountability is corrosive to the human spirit. Novo Nordisk is governed by a nonprofit foundation. Patagonia is governed by a perpetual purpose trust. John Lewis Partnership in the UK is governed by an employee ownership trust. IKEA, Vanguard, and REI all have these structures. The data shows these companies are dramatically more stable and higher performing than conventional structures. You are not stuck in traffic. You are traffic. People love to blame the system. But you're not just a passenger. You're part of what creates the system. Where you work. What you buy. What you give your attention to. Every one of those choices is fueling somebody's company, somebody's algorithm, somebody's bonus. The richest people in the world spend billions on PR because they know your individual choices matter. Use that power. Eric's champagne moment a year from now: a grassroots movement around Incorruptible. This book won't get wall-to-wall media coverage. It's antagonistic to people in power. So Eric hopes readers will hand it to their founders, their bosses, their friends. If consumers and employees start demanding, "I want to work in an incorruptible company," that's the toast. Reflection Questions What is your equivalent of Costco's hot dog? The one commitment you'd defend even when it's financially painful, even when the easy move would be to abandon it? Have you ever read your corporate charter, or the foundational document of your team or department? Does what's actually written match what you say you stand for? Where in your work or life would the harder short-term path build something more durable in the long run? Are you willing to lift the heavy weights? More Learning #258: Jesse Itzler: Creating Your Life Resume & Living Outside the Box #529: James Clear: Setting Up Your Future Self & Becoming an Optimist #565: Noah Kahan: The Art of Asking For What You Want Podcast Chapters 00:00 The Price of Becoming - Pre-Order Now!  01:03 Meet Eric Ries  02:55 Is It Possible to Build an Incorruptible Company?  04:04 Why Culture Alone Won't Save You  05:13 Sol Price, Fedmart, and the Locks That Got Changed  07:56 Why Wall Street Calls Costco the Exception  09:11 The $1.50 Hot Dog Story  13:59 Harder Is Easier: The Principle Behind It All  16:48 Why Governance Is Just Soul Craft  19:50 Building the First New Stock Exchange Since Nasdaq  22:33 Eric's Communication Style: Reps, Not Talent  30:52 The Opportunity Hiding in Broken Markets  31:59 How to Know Which Feedback to Listen To  35:39 Qualitative vs. Quantitative: Why You Need Both  37:23 The Whole Foods Cautionary Tale  40:25 The Founder's Checklist for Building Something Durable  43:44 Encode Your Mission Into the Corporate Charter  47:35 You Are Not Stuck in Traffic. You Are the Traffic.  52:37 The Champagne Question: A Grassroots Movement  55:27 James Clear, Author's Equity, and the Future of Publishing 56:43 EOPC

Eric Ries wrote the book that changed how the entire world builds startups. Now he's back with a more urgent argument: the way we're taught to build companies is quietly turning them against everything that made them worth building in the first place. The creator of The Lean Startup has spent years watching mission-driven founders get fired from their own companies, watching the spark that started everything get extinguished by the very success they worked so hard to create—and he's finally written the blueprint to stop it. In this interview, Eric breaks down the core ideas behind his new book Incorruptible, why your corporate charter was designed to sound boring so you'd ignore it, and how the loyalty of your best customers is the most valuable—and most endangered—asset your business has. What you'll learn in this interview: • Why the metrics you're tracking are actively destroying customer loyalty—and what to measure instead • The IMVU pivot story: how six months of data finally broke through Eric's stubbornness and forced the pivot that saved the company • Why product improvements that don't change customer behavior aren't improvements at all • How to know when it's time to pivot—and why the real problem is never the decision itself but getting your team to agree on the facts • Why DTC brands are systematically burning their most loyal customers with re-acquisition marketing they've already earned • The Saul Price story: how the founder of Fed-Mart was locked out of his own company—and came back to build Costco • Why only 20% of founders are still CEO three years after IPO—and the governance decisions made at founding that cause it • Why your corporate structure was deliberately designed to sound boring so you'll ignore it until it's too late • The two paths every mission-driven founder must master: the path of ethos and the path of integrity • How Novo Nordisk's 100-year-old governance structure—built by a Nobel laureate in the 1920s—accidentally created the most profitable pharmaceutical in history If you're an early-stage founder, a DTC operator who cares about building something that lasts, or anyone who's ever wondered why the companies that start with the most idealism seem to end up the most corrupt, this conversation will fundamentally change how you think about structure, loyalty, and what it actually means to build a company worth protecting. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠ CONNECT WITH ERIC RIES Instagram → ⁠https://www.instagram.com/ericriesactual/ LinkedIn → https://www.linkedin.com/in/eries/ Website → https://theleanstartup.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Eric Ries wrote The Lean Startup. Sold 2 million copies. Helped hundreds of people build companies from nothing. Now he's back with a harder question: why do so many of those companies eventually go bad?In this episode, Matt Watson sits down with Eric to talk about his new book Incorruptible—a deep dive into the invisible forces that corrupt organizations, why profit-maximization becomes pathological, and what it actually takes to build a company that stays great.They get into why the stage-gate development model keeps failing founders, the story of Saul Price and how Costco was born from a betrayal, and what a real fiduciary duty to your customer looks like in practice. Plus, how to structure your company so your values outlast you.Listen to the full episode on Startup Hustle. And if Incorruptible sounds like your next read, pre-order it at incorruptible.co before May 26th.⏱️ Episode Breakdown00:37 Introduction to Eric Ries and The Lean Startup06:57 The Journey to Incorruptible: A New Perspective12:38 The Challenge of Short-Term Thinking in Business16:14 Understanding Corruption in Business Practices22:51 Building Trustworthy Organizations31:03 Who Should Read Incorruptible?Links & ResourcesConnect with Eric Ries on LinkedInWhat Smart CTOs Are Doing Differently With Offshore Teams in 2025Subscribe to the Global Talent SprintFull Scale – Build your dev team quickly and affordablyIf you're trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead.Follow the show, rate it, and send this to someone who's still trying to do “real Scrum.” They need it more than you do.

On today's episode, we welcome Eric Ries, bestselling author of The Lean Startup and now Incorruptible — a new take on why good companies go bad, and what it actually takes to build one that doesn't. Eric has spent decades shaping how founders think about building companies. But this conversation goes beyond startups and into something bigger: what happens as companies scale, when pressure builds, incentives shift, and mission starts to drift. Because the reality is, most companies don't fail overnight—they slowly lose their way. In this episode, Eric breaks down the hidden forces that push companies off track, from what he calls “financial gravity” to the subtle ways governance and incentives shape behavior over time. We get into redefining profit, why mission has to be built into the operating system—not just the brand—and what founders often get wrong when it comes to long-term thinking. He also shares real examples of companies that have gotten this right—and why they've been able to endure when others haven't. If you care about building something that lasts—or making sure what you build doesn't turn into something you never intended—this is a conversation you'll want to hear.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Eric Ries and Incorruptible:https://www.incorruptible.cohttps://www.linkedin.com/in/eries/https://x.com/ericrieshttps://www.instagram.com/ericriesactual/   Sponsored By: LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that's covered by insurance. SelectQuote - Save more than fifty percent on term life insurance at SelectQuote.com/kara TODAY to get started.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/841