Church of the Customer Podcast

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A business podcast about word of mouth, customer evangelism and citizen marketing from business authors Ben McConnell and Jackie Huba

Ben McConnell, Jackie Huba


    • Jul 22, 2005 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6 EPISODES


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    Latest episodes from Church of the Customer Podcast

    Measuring word of mouth

    Play Episode Listen Later Jul 22, 2005


    In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains...

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    Women's word of mouth; Wanna be a business book author?

    Play Episode Listen Later Jun 23, 2005


    In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top...

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    Are all marketers really liars? A chat with Seth Godin

    Play Episode Listen Later May 25, 2005


    Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics 1. Interview with Seth Godin about his new...

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    Can't get no satisfaction; creating emotional connections

    Play Episode Listen Later Apr 26, 2005


    Show topics 1. Why customer satisfaction isn't satisfactory 2. How a business drives sales through emotional connections with employees 3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc. mentioned in...

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    Southwest's Ding (and blog); Citizen marketers; WOMMA summit

    Play Episode Listen Later Mar 21, 2005


    Show topics 1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works 2. Citizen marketers and open-sourcing your business plan 3. Little Earth follow-up 4. Podcast feedback To listen to our latest show,...

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    Citizen marketers

    Play Episode Listen Later Feb 17, 2005


    Show topics 1. Citizen marketers: what they are, what they do, and how to embrace them 2. Jones Soda: how they include customers in their marketing 3. What this podcast is all about To listen now, click on the podcast...

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