Podcasts about Word of mouth

We Are a Community of Refuge and Hope For ALL People. That will always and forever include YOU. Join us in person on a Sunday morning at any one of our campuses! Bowling Green (8AM | 9:30AM | 11AM), Glasgow (9:30AM | 11AM), or Morgantown (9:30AM | 11AM)! SERMON RESOURCEShttps://www.crossland.tv/resources

#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summer movie season is officially kicking off, and the box office is already throwing curveballs. This week, we dive into the numbers for The Mandalorian & Grogu, which defied early tracking worries to pull in a solid $81.9 million over the weekend. But the real story might be the horror-thriller Obsession, which pulled off a rare 30% weekend-to-weekend jump thanks to an intense viral billboard campaign and massive word-of-mouth.Before the box office breakdown, we catch up on everything we've been watching on screens big and small. Josh and Garrett check in on the brutal fatalities and Karl Urban's washed-up Johnny Cage performance in Mortal Kombat 2. Meanwhile, David checks out the streaming survival-thriller Send Help starring Rachel McAdams, and gets surprisingly emotional over the Netflix book adaptation Remarkably Bright Creatures, featuring Alfred Molina as a brilliant, human-helping octopus.Go check that out at somanysequels.com to subscribe, and let us know what you're watching on Instagram at @somanysequelspod.

Send us Fan MailWhat are you actually known for… and is it helping or hurting your business?Are you trying to do too many things—and confusing your audience in the process?What if narrowing your focus could actually bring you more opportunities, not fewer?If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their message.Most entrepreneurs resist narrowing their focus. It feels risky. It feels limiting. And if we're honest—it can feel like turning away opportunities.In this episode, Kendra and Ed unpack why being known for one thing is actually the fastest way to grow your business. Instead of trying to be everything to everyone, the real power comes from clarity—because clarity makes you memorable, referable, and easier to trust.They also dive into the practical side of this: how to figure out what you're already known for (even if you don't realize it yet), how to spot patterns in your conversations, and why documenting your interactions can unlock insights you've been missing. This isn't about guessing—it's about paying attention and building simple systems that support your growth.This episode will show you:How to become more memorable and referable in your business A simple framework for discovering what you're already known for A strategy to identify patterns in client conversations and messaging Why focusing on one thing actually expands your opportunities How to build habits and systems that support long-term marketing successIf you've been trying to do all the things and still not seeing consistent results, this approach gives you a clearer, more focused path to growth.About our guestEd Troxell is a strategic advisor who helps entrepreneurs simplify their business, clarify their message, and focus on what truly moves the needle. Starting his journey in tech support and web design, Ed evolved into a marketing and visibility expert, now known for helping clients identify what they should be known for—and how to leverage that for sustainable growth.LinkedIn: https://www.linkedin.com/in/edtroxell/Website: EdTroxell.com Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

On this episode of the Gateway Church Message of the Week, Pastor Chris Monaghanshares a message titled Word Of Mouth.For more information on Gateway Church of Richmond, please visit our website:www.igateway.orgBless you! Please share this episode with a friend!

Urban myth: an urban myth is a modern story that many people believe to be true but cannot be proven. They are set in the modern world and feel very current. https://links.artisanenglish.jp/UrbanMyth   Thanks for visiting ArtisanEnglish.jp, The Posts – The Podcast today.  These podcasts and posts are created to help our students and anyone who wants to access them to improve their English vocabulary.  Take the first step to perfect your English ability, take a FREE TRIAL LESSON with me, David, at   https://links.artisanenglish.jp/TrialLesson  I provide 100% error correction, engaging discussion topics, and detailed written feedback after each lesson.  Here are some terms from today's episode that may have been new to you.  Word of mouth: sharing information from one person to another by talking. It comes from people we know, rather than ads or sources. https://links.artisanenglish.jp/Word-Of-Mouth  Believe in (something): if you believe in something, you are 100% sure that it exists. If you are sure that Sasquatches exist, then you believe in Sasquatches.  https://links.artisanenglish.jp/BelieveInSomething   Website: https://www.artisanenglish.jp Facebook: https://www.facebook.com/artisanenglish.jp Instagram: https://www.instagram.com/david.artisanenglish.jp/ X: https://x.com/ArtisanEnglish YouTube: https://www.youtube.com/@Artisanenglish Spotify: https://podcasters.spotify.com/pod/show/artisanenglishjp  #UrbanMyth #ArtisanEnglish #英会話 #ESL #リアル英会話

Watch it here: https://youtu.be/tTFrRT4sX3c

For everything WoM related from Tickets to Events, Merch, Tracks, Podcasts head to:https://link.v1ce.co.uk/wordofmouthevents

Saul Colt is a marketing strategist, agency founder, and creative leader whose career spans over two decades of word-of-mouth marketing, brand campaigns, and experiential execution for some of the world's most recognizable companies, including Nike, Twitter, eBay, and FreshBooks.He is the founder of The Idea Integration Company, a boutique agency known for blending strategy, storytelling, and creative execution. Saul is also the author of The Only Creative Process That Matters, a book that captures decades of practical insight into how ideas spread, why people talk, and what makes marketing actually work in the real world.Across his career, Saul has helped shape campaigns that prioritize conversation over interruption — building a reputation for work that travels organically through audiences rather than relying on traditional advertising structures.

In this episode, I sit down with Ashton - a skilled Painter who built a business that's completely dependent on word of mouth. Sound familiar?This one gets real. We talk faith, fear, and the scarcity mindset that keeps good painters stuck. We dig into why word of mouth is a ticking time bomb, how to think about Google Ads vs Facebook Ads through the lens of buyer intent, and the math behind pricing a job so you don't accidentally work for free. Plus a critical legal warning about paying your first employee the wrong way.If you're a painting contractor trying to make the jump from solo operator to real business owner, this conversation is for you.Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen

95% of books are sold through word of mouth—but most authors are still chasing reach instead of building relationships. That's a problem, especially in a market where social media visibility is unpredictable and ad costs continue to climb.In this episode, we break down the one marketing engine that consistently works: a small, engaged group of readers who genuinely want to see your book succeed.We walk through a simple but powerful reader funnel—how casual readers become fans, how fans become superfans, and how a select group naturally evolves into a street team that supports your launches, promotions, and long-term visibility. More importantly, we explain what “engagement” actually looks like in practice, how to identify the readers already leaning in, and why you don't need a massive email list to see meaningful results.If marketing feels overwhelming or never-ending, this framework simplifies the process. It's designed for authors who want to spend more time writing while still building steady momentum.We also share one of the most effective (and overlooked) tactics for generating more Amazon reviews and Goodreads ratings: a strategically placed back-of-the-book letter that invites readers to stay connected and take the next step. Done right, this creates a natural bridge from reader to subscriber—and eventually, advocate.From there, we get tactical about building a street team without overcomplicating it. You'll learn how to vet members using a simple form, organize assets in a shared folder, and provide clear, brand-safe guidance so your team amplifies your message the right way.Finally, we address the growing wave of AI-generated books and what it means for discoverability. Algorithms can be influenced—but genuine reader connection cannot be replicated. A trusted group of engaged readers is one of the most reliable ways to stay visible in an increasingly crowded marketplace.If you're looking for a smarter, more sustainable way to market your book, this episode lays out a framework you can start using immediately.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Most SaaS founders obsess over acquisition — but what happens after the sale is where loyalty is either built or silently lost. In this episode, Jeff Mains sits down with Ken Rapp, CEO and co-founder of Blue Stream, to explore the largely overlooked post-purchase experience and why it may be the biggest growth lever hiding in plain sight.Ken shares the story behind Blue Stream — born from a cracked guitar that nobody warned him to care for — and how that personal frustration became a mission to help brands stay connected to customers from "doorstep to delight." He breaks down the Activate → Engage → Care framework, explains the phenomenon of "ghost churn," and reveals how a 5:1 ratio of education to commercial messaging builds the kind of trust that turns first-time buyers into lifelong advocates and brand champions.Whether you're running a subscription SaaS business or a physical product brand, this episode reframes post-sale not as an afterthought — but as the next true frontier of growth.Key Takeaways[0:49] — Jeff frames the core problem: companies pour resources into getting the "yes," then go silent — leaving customers to figure it out alone.[2:17] — Ken tells the origin story: a cracked acoustic guitar in a New England winter that nobody warned him to humidify — the spark that created Blue Stream.[4:56] — Ken introduces the concept of the "connected consumer" — bridging the gap from when a product lands on the doorstep to when it becomes a habit.[6:34] — Jeff asks what made Ken identify post-sale as the next frontier; Ken explains his "unmet needs" philosophy — solve real problems no one else has solved yet.[7:49] — "Doorstep to Delight" defined: the entire journey from package arrival through unboxing, usage, and habit formation.[13:54] — The ghost churn problem: over 50% of customers don't return after the first purchase, even when companies invest heavily in acquisition incentives.[15:00] — The 5:1 ratio: five educational/caring messages before any commercial ask — and 90%+ of consumers stay on product journeys once started.[16:01] — Blue Stream sees 30% improvements in retention across all clients — and the metric is directly measurable in dollars saved or earned.[17:46] — The Activate → Engage → Care framework explained: 30 days (activation/unboxing), 30–90 days (skill and usage engagement), then ongoing maintenance/care.[19:03] — The 30-day checkpoint: 70% of customers who aren't thriving want to succeed — they just needed someone to ask. 93% of at-risk customers re-engage when proactively reached out to.[22:03] — For SaaS PLG founders: a better activate phase isn't a welcome email — it's automated conversation.[23:50] — AI with guardrails: load only your product content into the "vault" so consumers get safe, brand-accurate answers — not hallucinated internet results.[28:33] — Subscription vs. LTV lens: churn reduction for subscriptions; cross-sell and upsell for high-ticket products. Both show ~30% improvement.[31:54] — Jeff's insight: "Recurring revenue is not recurring relevance." You have to earn the subscription every single month.[32:33] — Zero party data: knowing why customers bought unlocks superior marketing segmentation and dramatically lowers CAC.[36:12] — The second "why": don't just know what they bought — know why they bought it. That insight unlocks everything.[40:26] — Polly introduced: Blue Stream's AI product advisor that drafts 30/90/360-day journeys in minutes using data from Blue Stream's data lake + your brand content.[45:22] — Freemium launch: up to 100 consumers/month free — so any brand can experience post-purchase product advising at no cost.[46:08] — Ken's one action for SaaS founders this week: visit bluestream.ai's blog — resources on personalization and retention strategies are free and immediately actionable.Tweetable Quotes"Customers don't churn because of price — they churn because somewhere along the way, the magic wore off and nobody noticed." — Jeff Mains"The product lands on your doorstep and that's when you're kind of left on your own. That's the moment we decided to own." — Ken Rapp"Ghost churn is real — over 50% of customers don't come back for a second purchase. You're filling a leaky bucket every single time." — Ken Rapp"A 5-to-1 ratio: five educational conversations before you ever ask for a cross-sell, upsell, or repeat sale. That's how you build trust." — Ken Rapp"Recurring revenue is NOT recurring relevance. You have to earn that subscription month after month after month." — Jeff Mains"Don't stop at the first 'why.' Go one layer deeper. That's what unlocks everything." — Ken Rapp"90% of consumers who started a post-purchase product journey are still on them — years later. Because it's a trusting relationship." — Ken Rapp"We saw 93% of at-risk customers — ones rating the product a 1, 2, or 3 — re-engage when we reached out proactively. They wanted to succeed." — Ken RappSaaS Leadership Lessons1. The real sale starts at delivery — not conversion. Most SaaS teams celebrate at "won." Ken's framework reframes that moment as the beginning of the customer relationship, not the end. If your onboarding stops at a welcome email, you're missing the moment customers decide whether to stay forever or ghost you quietly.2. Ghost churn is the enemy you can't see. More than 50% of customers won't repurchase without post-sale engagement — and most never tell you why. SaaS leaders must instrument the post-activation experience the same way they instrument the funnel. What you don't measure, you can't fix.3. Education earns permission. Commerce burns it. Ken's 5:1 rule — five value-adding, educational touchpoints before any commercial ask — is a masterclass in trust-building at scale. SaaS founders who lead with selling lose the relationship. Those who lead with helping earn it.4. Conversation beats automation — but conversation can scale. The activation phase for PLG isn't about sequences and tutorials. It's about proactive, personalized dialogue: "Why did you buy this? What problem are you solving? How can we help you succeed?" AI with guardrails makes this scalable without sacrificing the human feel.5. Ask the second "why" — always. Knowing a customer bought your product tells you almost nothing. Knowing why they bought — what lifestyle goal, pain, or aspiration drove them — unlocks segmentation, expansion, and churn prediction. Zero party data collected through post-sale conversations is more valuable than any third-party data you'll ever buy.6. Recurring revenue must be re-earned, not assumed. As Jeff put it: recurring revenue is not recurring relevance. SaaS leaders who treat subscription revenue as locked-in are building on sand. The ones who treat each billing cycle as an opportunity to re-deliver value are building real retention — and real enterprise value.Guest Resourcesken@blustream.ioblustream.iohttps://www.linkedin.com/in/ken-rapp-b922766/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Book publishing continues to rise year after year. But with all the noise in book marketing and recommendations from algorithms, how do you decipher what book to pick up next that is actually worth the read? Host Jacob Shymanski and guest Red Széll share some tips and tricks to help you find your next favourite book!   Books mentioned include:   “A Man Called Ove” by Fredrik Backman   “Is a River Alive?” by Robert Macfarlane “Crow” by Amy Spurway “Project Hail Mary” by Andy Weir   “The Apollo Murders Series” by Chris Hadfield   Other notable mentions include:   Goose Lane Editions   ECW Press   This episode was produced by Andrika De Lanerolle.  Audiobook Café is broadcast on AMI-audio in Canada and publishes two new podcast episodes a week on Fridays and Saturdays at 1 p.m. ET. Follow Audiobook Café on Instagram @AMIAudiobookCafe We want your feedback!Be that comments, suggestions, hot-takes, audiobook recommendations or reviews of your own… hit us up! Our email address is: AudiobookCafe@ami.ca About AMIAMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.Find more great AMI Original Content on AMI+Learn more at AMI.caConnect with Accessible Media Inc. online:X /Twitter @AccessibleMediaInstagram @AccessibleMediaInc / @AMI-audioFacebook at @AccessibleMediaIncTikTok @AccessibleMediaInc Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Localist, Carrie Rollwagen sits down with Myres Allen and Stephen Peacock, the hosts of Word of Mouth Podcast, a Birmingham show dedicated to telling the stories of people doing interesting and meaningful things in the city. This is the second half of a podcast swap: Carrie appeared on Word of Mouth first, and now the tables are turned. Myres and Stephen talk about why community, not content, has always been the real mission behind the show, how they think about building connection in an increasingly isolated world, what it is like when strangers know you better than your close friends because they listen every week, how they divide the work behind the scenes, and where they hope Word of Mouth grows as a platform, a brand and maybe eventually a full business. If you are a small business owner, a content creator or just someone who loves Birmingham and wants to understand what it takes to build something from nothing, this conversation is honest, fun and full of ideas.

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide. For more on My Two Brows and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Most podcasters say their content is valuable. But if no one is sharing your episodes, recommending your show, or mentioning it in their communities, the problem usually isn't the quality of your content. It's how (and where) you're asking people to engage with it.Arielle Nissenblatt (Podcast Hall of Fame inductee and founder of EarBuds) is back to break down the small but common mistakes that make a show harder to share. We talk about the number one mistake podcasters make with their email newsletters that trains people to ignore them, why most podcast pitches to newsletters and curators get deleted, and how building just a handful of real partnerships in your niche can grow your show faster than posting clips and promoting every episode on social media. So if you know your show is valuable but it's still not getting shared like it should, hit play and let's dive in.2:12 – Why “New Episode Out Now” Emails Don't Grow Your Podcast3:18 – How to Pitch Podcast Newsletters and Curators the Right Way9:02 – The Partnership Strategy That Grows Podcasts Faster Than Promotion13:11 – Where to Pitch Your Podcast for Apple and Spotify Features17:15 – The Offline Marketing Idea That Can Bring New Listeners to Your ShowEpisode Links:Meet Arielle Nissenblatt: Website | LinkedInSubscribe to the EarBuds Newsletter: EarBuds.audioCurate a list or pitch your podcast:  EarBuds.audio/curateOther Episodes You'll Love: Why People Find Your Podcast But Don't Hit Follow→ This episode was recorded on the Deity VO-7U__________________________________________Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it. On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time. Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search. Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7. PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat. Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com This episode was recorded on the Deity VO-7U...

Raj Prakash Paul || The Lord's Church India

Are you relying on word of mouth to grow your wedding business and secretly wondering what happens if it dries up?In this episode, I'm breaking down the difference between casual referrals and intentional strategic partnerships and why that shift can completely change your visibility, bookings, and reputation in the wedding industry. I share how relying solely on word of mouth can keep you invisible and unsearchable, and how building purposeful vendor relationships positions you as the go to planner that venues, photographers, caterers, and DJs actually want to work with. This is about moving from luck to leadership.Topics covered in this episode include:Why “I get all my business from word of mouth” can quietly cap your growthThe key difference between casual referrals and intentional partnership buildingHow to identify your top five vendors to nurture this quarterI would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!Resources Mentioned:Book a Free Business Audit: https://jentaylorconsulting.com/free-business-audit/ Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/

This is part 2 of a 2 part episode series.Referrals are powerful.They convert well. They feel earned. They build trust instantly.And for many wedding professionals, they are the backbone of the business.But here's the uncomfortable truth:Referrals are a result — not a strategy.And if they are your only growth plan… you don't control your growth.In this episode of Grow My Wedding Business, we break down one of the most common myths in the wedding industry:“If I just do great work, word of mouth will take care of it.”For a while, it might.Until it doesn't.Inside This Episode:• Why referrals feel stable — but create hidden risk • What happens when a venue coordinator leaves or a preferred list changes • The danger of being dependent on other people's memory • Why referrals are downstream of positioning • The difference between accidental referrals and engineered partnerships • How to build referral stability instead of referral hope • Why scalable businesses diversify their lead controlWe also introduce an idea that changes everything:There's a difference between having referrals……and building Strategic Growth Partnerships.The Core Value Bomb:Referrals should be a pillar — not the foundation.When your business depends entirely on vendors, venues, or past clients sending you work…You are building on borrowed stability.And borrowed stability always has limits.Scalable wedding businesses are built on:• Clear positioning • Intentional partnerships • Multiple lead channels • Structured relationship cadence • Designed growth — not accidental growthThis episode is especially important if:• 60–80% of your bookings come from referrals • You've never systemized vendor relationships • You panic when one venue slows down • You rely on preferred lists • You've never diversified your lead flow • You feel stable… but not in controlReferrals are not the enemy.Dependence is.If you want to go deeper:

In this episode of the Less Insurance Dependence Podcast, Naren Arulrajah and Don Adeesha discuss why traditional practice growth strategies like word of mouth referrals and insurance-based patient flow are no longer enough in today's competitive dental landscape. They explore how insurance dependence often conditions patients to expect minimal or "free" dentistry, limiting both profitability and clinical fulfillment. The conversation highlights how modern referrals now happen online through Google reviews, SEO visibility, and digital trust signals. Naren shares why marketing is not about replacing referrals, but about becoming the practice patients can easily find, trust, and choose. If you are ready to attract ideal patients, reduce PPO reliance, and grow with intention, this episode offers practical insights and a clear path forward. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://thrivingdentist.com/csm

Luna Aziz is the founder and CEO of Legendairy Milk, a wellness brand known for its lactation support and holistic products for women navigating motherhood and beyond.But Legendairy Milk didn't start as a business. It started with Luna as a new mom struggling with chronic low milk supply and asking one question no one could answer: why? So she did the unglamorous work herself. She researched what women across cultures had used for centuries, ground herbs in her kitchen with a coffee grinder, filled capsules by hand using a pill machine from eBay, and tested everything on herself. With just $750 and a newborn, she opened a tiny Etsy shop, expecting maybe one order a month, until a single Facebook post brought in 50 orders overnight and she turned her hobby into a business then.In this episode, Luna shares how curiosity became her unfair advantage, taking her from postpartum survival mode to building a multimillion-dollar, education-first brand now sold at Target, Walmart, and Amazon. We talk about bootstrapping, finding the right manufacturing partners, growing without outside capital, and the burnout that taught her to build a team and protect her health. If you're waiting to feel ready before you start, Luna's story is a powerful reminder that curiosity and resourcefulness matter far more than having it all figured out.In this episode, we'll talk to Luna about:* How her own health struggles sparked curiosity around holistic healing. [02:06]* Luna's “why” — creating wellness solutions born from lived experience. [04:57]* Luna's upbringing, cultural influences, and early relationship with wellness. [05:33]* Who Luna was before motherhood and building her brand. [08:14]* Navigating motherhood and the wake-up call that shifted her priorities. [11:37]* The moment Luna realized she wanted to create something of her own. [17:44]* Her experience working in tech and questioning the traditional office path. [21:39]* Navigating motherhood, finances, and building a business from scratch. [24:11]* Finding the right manufacturer and business partner. [26:50]* Working with her husband and him transitioning to Legendairy Milk full-time. [29:18]* How Luna approached growth without chasing traditional startup pressure. [30:48]* How Luna sustained her brand's position in the market while navigating growth. [33:09]* The process behind ideating and launching the products. [36:40]* The lessons Luna learned about burnout and delegating to grow her brand. [40:30]* Luna's passion for her brand is deeply personal, fueled by the support of her community. [44:50]* How three years of effort led to Target placement and a major business milestone. [47:12]* Experiencing the gap in postpartum care. [50:05]* Expanding presence in Target, Walmart, and Amazon to reach moms everywhere. [52:39]* Luna's cautious approach to risk has shaped her business decisions. [55:36]* Advice for women building businesses while caring for themselves. [58:25]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Luna:* Website: https://www.legendairymilk.com/* Instagram: https://www.instagram.com/legendairymilk/ Hosted on Acast. See acast.com/privacy for more information.

We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe.Andy has a rare perspective, having seen influencer marketing from both the scrappy startup trenches and the massive enterprise scale:Andy shares the costly mistake of misaligned paid media and how ContentCal pivoted to building genuine advocacy through Community-Led Growth and activating micro-evangelists. He explains how this approach doubled pipeline velocity and average sales price.Now leading product at Adobe Express, Andy reveals how he tackles B2B influencer marketing at scale, moving past simple reach to buying creativity and deep integration. He breaks down their strategic partnerships with macro-influencers like Steven Bartlett to drive unaided brand awareness and embed the product directly into a creator's workflow.If you're looking for practical advice on how to structure, manage, and measure your B2B influencer initiatives—shifting your focus from merely buying an audience to cultivating genuine advocacy and authority—this episode is a must-listen.

Listen Ad Free https://www.solgoodmedia.com - Listen to hundreds of audiobooks, thousands of short stories, and ambient sounds all ad free!

How will SaaS Companies scale in 2026? The next era of SaaS growth won't be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator Koen Stam (Personio) breaks down why 2026 will mark a decisive shift from people-heavy scaling to process-first, data-driven, efficiency-led growth—and what founders must do now to stay ahead.Koen oversees international revenue operations across Benelux, DACH, the Nordics, Spain, and beyond, and he brings a rare operator's lens to the future of GTM. He unpacks how founder-led, sales-led, and hybrid motions will evolve; why RevOps is about to become one of the most strategic functions in SaaS; and why fixing the data layer is the non-negotiable prerequisite to making AI actually work.You'll learn why the biggest upside in 2026 will come from retention, expansion, and word of mouth, how to design motions that scale with simplicity and discipline, and what it really takes to build from 0 to 10K MRR and to 10M ARR with one product, one audience, and one crystal-clear process.A must-listen for founders, operators, and GTM leaders building for the next wave of SaaS.Key Timecodes(0:00) - Intro: B2B SaaS go-to-market 2026, RevOps, AI, retention, expansion(1:13) - Guest intro: Koen Stam, Personio, international RevOps, HR tech(2:04) - 2026 GTM strategy: process-first, data-driven, efficiency-led growth(2:47) - GTM motions: founder-led vs sales-led vs hybrid, authenticity, efficiency(4:02) - Efficiency in SaaS: bow tie model, customer journey mapping, root causes(5:35) - RevOps priority: data layer, metrics, RevOps to CRO(6:38) - AI in GTM: fix data foundations, process over people(7:26) - Retention & expansion: word-of-mouth, NRR, customer-led growth(9:20) - Sponsor: Reditus affiliate and referral platform for B2B SaaS(10:14) - Word-of-mouth playbook: product value, customer success, community events(12:06) - Build GTM from scratch: founder-led content, AI amplification, simplify(13:59) - Referrals & partners: partner ecosystem, trust, incentives, win-win(15:26) - Zero to 10K MRR: one offer, one ICP, focus, execution(16:54) - Scale to 10M ARR: one product, one market, process-first, data model(17:37) - Connect with Koen: LinkedIn, Substack, AI learnings(17:55) - Audience building: LinkedIn vs Substack, creator-led growth(18:27) - Outro: subscribe, sponsor, Reditus, Grow Your B2B SaaS podcast

In this solo episode, Sarah dismantles the dangerous and pervasive belief that a sustainable coaching business can be built solely on referrals. She explores why "doing good work" is rarely enough to generate a consistent client flow, especially for coaches starting without a high-level corporate network.Sarah introduces the concept of "Monetisable Credibility" and explains why copying the business models of coaches with established networks often leads to failure for those starting from scratch.Key Takeaways1. The Stubborn Myth of ReferralsThere is a widespread belief among coaches that you only need to land your first one or two clients, and word of mouth will handle the rest.For the majority of coaches, this is not true; while referrals do come eventually, the timeline is typically years, not months2. Understanding "Monetizable Credibility""Starting from scratch" refers to coaches who lack existing networks of senior decision-makers who can approve budgets or afford premium rates based on pre-existing trust.Coaches without this credibility cannot leverage established relationships; they must build trust entirely through marketing efforts.Those with high-level networks often fail to recognise their own privilege, mistaking their structural advantage for the success of the "conversation".3. The Structural Limitations of Coaching ReferralsCoaching referrals face unique hurdles compared to other professions like accounting or law.Because coaching is often confidential, clients may not want others to know they are receiving support, meaning they will never refer you, regardless of their results.Referrals are often shared behind closed doors rather than as open professional recommendations, making the process much slower.4. The Danger of ImprovisationMany coaches try to "improvise" their business development without learning the fundamentals of marketing.Sarah compares this to "trying to improvise surgery without medical training".When these improvised methods fail, coaches often internalise the failure and blame themselves, rather than recognising they simply lack the necessary skills.5. Moving to Systematic Client AcquisitionCoaches who succeed are those who accept that building a business requires different skills than delivering coaching.Effective marketing requires specificity in targeting and language, rather than the "broad appeal" approach encouraged by the referral myth.Referrals should be viewed as a bonus, not a business strategy.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE          

Wil and Nicholas open by talking about “flowing like water” and how that mindset shows up in hospitality: staying adaptable, humble, and open. Nicholas traces his path from teaching skiing to unexpectedly building a career in enterprise software and QA with major pharma and tech companies, then starting a nonprofit, and finally helping open Feast Bistro in Bozeman. He describes the harsh reality of the first two years at Feast: the gap between fantasy and the P&L, mispriced menus, long hours, financial strain, and the grit required to survive COVID. What kept them afloat was humility, constant feedback from guests, and a deep belief that hospitality is about service, not ego.Those struggles led him to create Check This Out, a simple SMS-driven retention and word-of-mouth platform built first for Feast. Traditional marketing (direct mail, email, social) felt like guesswork because he couldn't track what actually drove revenue or distinguish new from returning guests. By counting every mailer and transcribing every comment card, he discovered that over 80% of guests came because someone they knew recommended Feast. That insight became the backbone of Check This Out: use SMS to bring guests back more often and amplify referrals with trackable, time-bound offers that clearly show who is driving traffic and sales. Throughout the episode, Nicholas emphasizes the same core ideas he's lived by: hospitality as service, learning over knowing, capital-efficient building, and using simple tools that actually work.10 Key Takeaways Hospitality is a gateway industry.Nicholas entered it through ski instruction and serving tables, learning empathy and customer focus, skills that shaped everything he's done since. Boredom fuels creativity.Long, quiet Vermont summers sparked the imagination that later helped him pivot careers and eventually become an entrepreneur. An unlikely path to restaurateur.Years in software QA taught him how to build systems that solve real user problems, experience that later informed Feast and Check This Out. Most pro formas are fantasy.Reality hits fast in restaurants: labor, food cost, pricing, and traffic rarely match projections, and the P&L forces honesty. Underpricing is a common early mistake.Feast discovered they were charging too little and had to adjust based on real customer behavior and feedback. Equity builds commitment.Giving chefs, GMs, and key partners skin in the game helped Feast survive the hardest stretches and come out stronger. Listening is everything.Nicholas embraces Kaizen and Deming's cycle: feedback from guests and staff only matters if you act on it without ego. Word-of-mouth is the true growth engine.His analysis showed 80%+ of guests came through personal recommendations, far more than any ad channel. SMS outperforms email and social.Near-100% open rates and fast response times mean campaigns drive real, trackable revenue, something other channels can't match. Check This Out delivers “butts in seats.”Restaurants use it to send compelling texts and let guests forward offers to friends, giving operators clear attribution and measurable ROI instead of guesswork.

When was the last time someone told you your retreat felt like magic? In this episode of How to Run Profitable Retreats, Leni Cavazos sits down with experience designer and educator Julie Comfort to explore how comfort, emotional journey, and intentional design directly impact your referrals, rebookings, and reputation. Julie shares the overlooked secrets of transformational retreat design, from crafting welcome rituals and quiet moments of reflection to building anticipation and delivering micro-moments of awe. You'll learn: Why "over-scheduling" kills the magic (and what to do instead) How neurodivergence, introversion, and autonomy should shape your event Simple rituals that deepen connection without forced icebreakers What positive psychology and "designing for emotion" have to do with word-of-mouth marketing How to turn your retreat into a once-in-a-lifetime experience that sells itself If you've ever worried about your guests "checking out" mid-retreat, or worse, sharing negative feedback after, this episode will change how you design from the inside out.

Keye helps private equity investors accelerate deal evaluation through AI-powered quantitative analysis. In a recent episode of Category Visionaries, I sat down with Rohan Parikh, Co-Founder and CEO of Keye, to explore how his team bridges the gap between AI capabilities and the 100% accuracy requirements of financial due diligence—enabling PE firms to say no to deals earlier and focus resources on the right opportunities. Topics Discussed: Why ChatGPT-style search and summarization tools fail in PE workflows—summaries don't drive investment decisions The technical challenge of achieving 100% deterministic accuracy while maintaining AI contextualization capabilities How market timing created unexpected GTM momentum: PE operating partners watching portfolio companies transform with AI became receptive to internal tooling Persona-specific cold email strategies that demonstrate workflow understanding rather than biographical personalization Design partner economics in conservative industries: accepting

Al Simon shares his journey from selling his prior company, Elude, to launching The Lab, a creative agency helping pre-seed and seed-stage founders with pitch decks and fundraising. Al discusses the power of network building, his philosophy on staying in touch with people, and why 90% of his 90+ clients came through word of mouth. The conversation also touches on his passion for travel, focusing on happiness, and his upcoming non-alcoholic beer brand. Excited for you to build and grow your Portfolio Career!

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.

Hey fellow designers, welcome back to another episode of Resourceful Designer! I'm Mark Des Cotes, and today I'm diving into a topic that every design business thrives on: word of mouth referrals. Recently, I had a reminder of just how powerful this can be, a client from 25 years ago, whose logo I designed back in my print shop days, still refers people to me! That got me thinking about how important, yet overlooked, word of mouth marketing really is. In this episode, I break down the five T's of word of mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. These aren't just buzzwords, they're actionable strategies that can transform how you attract and retain clients, based on real experiences from my own business and proven industry tactics. I'll walk you through how to identify your talkers (those clients who love to recommend you), provide clients with memorable topics to share, set up the right tools to make referrals easy, get involved in the right communities, and actually track what's working. Whether you're just getting started or want to supercharge your existing referral pipeline, I've got real-life stories, practical tips, and even a 30-day action plan to kickstart your word of mouth growth. So stick around, I promise you'll leave with ideas you can use right away to build stronger relationships, stand out, and get more of those golden referrals!

If you could only pick ONE way to advertise your lawn-care business for the next year:social media, yard signs, or word-of-mouth, which would deliver the best ROI? In this episode of The Side Hustle Squad Podcast, Mike breaks down the pros and cons of each strategy, shares real-world examples from his own business, and reveals which option he'd choose if he had to bet everything on a single marketing channel. 

We're kicking off today's episode with a brand-new segment — “Mini Mouth with Azzy!” 

There's no doubt referrals feel amazing. They're proof you're good at what you do, and there's nothing quite like hearing "so and so recommended you" in your inbox. But if referrals are your only game plan for growth, you're basically outsourcing your pipeline to luck.And that's a problem.I hear this all the time from clients who come to me when the referrals slow down or when they realize the referrals they're getting aren't actually the clients they want to work with.In this episode, I'm breaking down why referrals alone won't get you where you want to be, the psychology behind borrowed trust versus earned trust, and what needs to shift if you want to build a brand that attracts aligned clients, regardless of whether your name gets passed around or not.EPISODE HIGHLIGHTS:→ The difference between borrowed trust (referrals) and earned trust (your brand doing the work)→ Why referrals don't filter for fit, and how that keeps you stuck with "pays the bills" clients instead of dream clients→ The cost of invisibility: what happens when people try to Google you and find… nothing→ How to use content and your brand as a magnet so your pipeline is always full—Follow me on Instagram at @pane.marketingSubscribe to my newsletter The Content Pour-Over for your brand's boost of content clarity every Wednesday!—Mentioned in this episode:→ The Groundwork - 1:1 Brand Strategy Intensive

In this episode, I wanted to share my comprehensive guide on how to build a world-class referral program for your veterinary practice. Referrals are truly the lifeblood of so many successful clinics, but the reality is that most practices don't have a structured system in place to maximize this powerful growth channel. I'll walk you through why referrals matter so much, the data behind their impact, and — most importantly — how you can create a referral engine that consistently brings in high-quality clients and strengthens your reputation in the community. We'll start by talking about the foundation: delivering remarkable client experiences that naturally inspire word-of-mouth. I'll share actionable ideas for creating those memorable “wow” moments, from handwritten thank-you notes to personalized video messages and unique welcome gifts. Then, I'll break down how to skillfully and confidently ask for referrals without feeling awkward or “salesy,” including scripts and open-ended questions that actually get results. Plus, I'll cover how to make referrals easy and trackable — using everything from referral cards to digital tools and pre-written messages your clients can share with friends. But it doesn't stop there. I'll dive into designing compelling referral incentives that motivate both your clients and their friends, and I'll show you how to expand your referral network beyond just clients by partnering with local businesses like groomers, trainers, and pet stores. We'll also discuss the importance of following up and recognizing your top referrers, tracking and optimizing your program, and getting your whole team on board for maximum impact. To top it off, I'll share ideas for running referral campaigns and events that really boost engagement and excitement. By the end of this episode, you'll have a step-by-step blueprint for building a referral program that's not only effective but also sustainable for the long haul. Whether you're just getting started or looking to take your existing program to the next level, you'll find practical strategies you can implement right away. If you have your own referral success story or need help getting started, I'd love to hear from you — let's work together to build thriving veterinary practices!

Here's our upcoming events for the rest of 2025:

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

For everything WoM related from Tickets to Events, Merch, Tracks, Podcasts head to:⬇️https://link.v1ce.co.uk/wordofmouthevents⬆️

Despite the buzz around AI and social media, word of mouth is still the most powerful tool for building a community. In this episode, Suzanne Carver, a massage therapist, yoga teacher, and pelvic health educator, shares her journey of establishing a successful practice through grassroots and word-of-mouth methods. Suzanne discusses her experiences transitioning her practice from Fort Collins, Colorado, to Nashville, Tennessee, and the changing dynamics of client attention spans. Our conversation explores effective offline strategies, the importance of personal connections, and integrating technology like text messaging to stay top of mind with clients. Suzanne also shares insights on maintaining authenticity in client communications and the challenges of building a practice in a new city.   EPISODE HIGHLIGHTS: 04:47 Moving to a New Location as An Established Teacher 07:01 Why Social Media Isn't Always the Answer 14:41 Personal Touch as SuperPower 16:08 Email vs. Text Messaging 24:07 Boundaries and Booking Strategies 28:03 The Power of Genuine Passion and Authentic Care 33:09 Visibility and Professional Photos 37:24 Final Thoughts and Encouragement   EPISODE LINKS & RESOURCES: Suzanne Carver Follow Suzanne on Instagram @suzannecarver Follow Suzanne on Facebook   LINKS AND RESOURCES: Follow YTR on Instagram @yoga.teacher.resource  Join the Yoga Teacher Resource email list Join the Yoga Teacher Resource Facebook Group Learn more about the Impact Club Leave a review on iTunes Ask a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe

Military spouses often face challenges when seeking jobs. They raise their military families while one parent is frequently deployed for months or years at a time. Military members regularly PCS to a different duty station, making it difficult for a spouse to remain employed. Entrepreneurship is a good way for a military spouse to earn some extra money. Monica Fullerton created Spouse-ly, an online business that spotlights and supports businesses owned by military spouses, transitioning service members and veterans. Meet this successful entrepreneur and learn more about her business, path to a rewarding career and more in the fourth and final episode of Veteran Entrepreneurs, a special four-part podcast series from The American Legion Tango Alpha Lima podcast. Special Guest: Monica Bassett.

The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren't actively searching for help yet, using reputation, relationships, and clear asks—not just ads.

For everything WoM related from Tickets to Events, Merch, Tracks, Podcasts head to:⬇️https://link.v1ce.co.uk/wordofmouthevents⬆️SATURDAY 6TH SEPTEMBER - Over 30's DayClub

Key Topics Covered:How word-of-mouth marketing is driven by genuine carePatient comments as fuel for cultural and clinical transformationThe real reason questions about mental health, falls, and bladder control matterCreating new programs like pelvic floor therapy and fall prevention based on CAHPS dataHealth literacy, team specialization, and interdisciplinary strengths at scaleUsing empathy and relationships to make data actionableKey Quotes:“Data is only good if we use it.”“Trust is marketing. Exceptional care is a billboard people share at dinner.”“Our job is to ask the curious questions patients didn't even know they needed.” www.YourHealth.Org

In this conversation with Amber G. Johnson discuss her business that educates people on how to use firearms appropriately. Though she has her business incorporated she hasn't promoted her business at her fullest potential. There has been money made mainly through word-of-mouth promotion. This can be a great way to promote, but you are then held bound to people talking up your business. There is always room for the business owner to promote the business more effectively based present goals and objectives.