Forster Talk

In this episode, I discuss what is going wrong with engagement rates for influencers. We also consider how you will be able to improve your Instagram influencer campaigns by choosing the RIGHT influencer!

Episode #2 features a true entrepreneur - Markos Kern. Markos currently is CEO of: Fun With Balls 25KV Hub ULYSS Travel Guide KERN Innovation Consultants Visual Drugstore Markos is completely revolutionising sports like squash and many more on a global scale by merging real sports with gaming in immersive experiences. Throughout this interview, we discussed what it takes to be an 'entrepreneur'. For anyone who is an inspiring entrepreneur or a current entrepreneur, this interview is for you and it is guaranteed you will come away feeling inspired and rejuvenated!

A year and a half ago, at the age of 23, Amanda Sobhy was the no.6 female squash player in the world. During a tournament in February 2017, Amanda ruptured her achilles leaving her unable to compete for 10 months. The road to recovery was long for Amanda who has quickly bounced back and is now competing at the top level again. Amanda takes us on her inspiring journey through squash so far, providing a fascinating insight into life as a professional athlete. Let Amanda know you listened to the interview here: Facebook - Amanda Sobhy Squash Instagram - @asobhy93 Twitter - Amanda Sobhy Amannda's Website - http://amandasobhy.com/ Follow Forster Media on Social Media: Facebook - Forster Media Instagram - Forster_Media Twitter - Forster Media LinkedIn - Forster Media Website - https://forster-media.com/

Episode #3 features a Sports Marketing veteran - Joe Favorito. Joe has worked for the following organisations: Philadelphia 76ers - Director New York Knicks - Vice President International Fight League - SVP United States Tennis Association - Director Woman's Tennis Association - Director Joe's accolades: Won 4 CLIO Sports Awards in 2014, was named one of Forbes’ '100 Sports Business Must Follows' for 2015, '50 Must Follows' for 2016 and 2017 and Huffington Post’s 'Sports Media People to Follow' for 2017 and 2018. Joe was also one of Sports Business Journal’s 'Power Players' in media communications, the only independent consultant to make the list of 20. During the episode we discussed the following topics: - What makes the UFC so powerful? - How did your marketing expertise help to grow the International Fight League to be valued at an estimated $150 million? - The most effective marketing techniques used while at the New York Knicks. - Do fans care when the team isn't doing well? - How Joe created a killer atmosphere at the Knicks and the 76ers. - Dealing with suicides while at the International Fight League. - Misconceptions about working in the sports business industry. How to keep up with Joe on social Twitter - @joefav LinkedIn - Joe Favorito Website and blog - http://joefavorito.com/ ------- What is the Sports Marketing Show? ------- Sports Marketing Show is a new series that is part of the 'Forster Talk' podcast. Sports Marketing Show will bring you the most exclusive insights into the sports marketing world. The show is hosted by the Director of Forster Media, Farouk Forster. Each episode, Farouk interviews some of the most prolific individuals in sports marketing. Please feel free to leave a review and subscribe if you would like to hear more! Thank you. FB - Forster Media Twitter - ForsterMedia Insta - Forster_Media LinkedIn - Forster Media

In episode #2, I interviewed Neil Horowitz a true sports marketing expert. Neil has vast experience working for two clubs in the NHL, and currently working for sports streaming platform Hopscotch. During the interview, we discussed the following topics: - Neil's success with NHL teams and critical points for you to take away and apply to your organisation. - Do you feel connecting with fans digitally can lead to a more passionate ground on match day? - Reviewing different fan profiles and what are the key motivators for each profile? - Should sports clubs focus on building a base of casual fans or concentrate on feeding the fanatical fans information first? - Downsides of too many superfans? - Three biggest mistakes Neil see's clubs making on social media. How to keep up with Neil on social? Twitter - njh287 Instagram - njh287 LinkedIn - Neil Horowitz Podcast - https://dsmsports.net/ ------- What is the Sports Marketing Show? ------- Sports Marketing Show is a new series that is part of the 'Forster Talk' podcast. Sports Marketing Show will bring you the most exclusive insights into the sports marketing world. The show is hosted by the Director of Forster Media, Farouk Forster. Each episode, Farouk interviews some of the most prolific individuals in sports marketing. Please feel free to leave a review and subscribe if you would like to hear more! Thank you. FB - Forster Media Twitter - ForsterMedia Insta - Forster_Media LinkedIn - Forster Media

Sports Marketing Show - #1 In this episode, I interviewed Tariq Ahmad, awarded a spot in the top 25 sports marketing influencers on social media by Synthesio. It was a truly fascinating interview covering the following topics: - How do large corporations create a compelling message that connects with multiple audiences? - How Tariq achieved massive success with MetLife and IBM Sports and how you can replicate this for your brand. - 4 most common mistakes made by clubs on social media. - Which clubs are leading the way on social in the US? - Essential advice for clubs to deal with heat from the fans? - Future of technology and how that ties into sports? How to keep up with Tariq on social? Twitter - Tariq_ahmad LinkedIn - tariqahmad1 ------- What is the Sports Marketing Show? ------- Sports Marketing Show is a new series that is part of the 'Forster Talk' podcast. Sports Marketing Show will bring you the most exclusive insights into the sports marketing world. The show is hosted by the Director of Forster Media, Farouk Forster. Each episode, Farouk interviews some of the most prolific individuals in sports marketing. Please feel free to leave a review and subscribe if you would like to hear more! Thank you. FB - Forster Media Twitter - ForsterMedia Insta - Forster_Media LinkedIn - Forster Media